Casual Games Quickly Transforming the MMO Market
An anonymous reader writes "Activision Blizzard CEO Bobby Kotick disclosed that their forthcoming, unnamed MMOG will have 'a little more broad appeal' than its market-leading MMO World of Warcraft. This is adding to speculation that the game might be free to play, since such games now take more in digital revenue than any other genre. In his GDC Austin keynote today, Sony Online Entertainment president Jon Smedley said, 'As a company, we knew we had to evolve ... to expand [our] audience ... and to get a much wider female audience.' The article notes that SOE hasn't abandoned hardcore MMOs, but his talk focused on Free Realms, SOE's free-to-play MMO that has grown to 5 million users in 5 months. Marketed to kids, 51% of Free Realms gamers are under 13, with around 75% under 18, who pose a challenge to attract and retain. Since they only play for about 20 minutes per session and aren't focused on the mechanics of the game, SOE can get away with changes that are unfair to some players, as shown by a recent, oddly-handled item nerf in Free Realms."
I used to play wow. I used to love it. I raided with my guild, did all the fun stuff. Got the rewards from putting the effort in and loved each moment of it. Then Blizzard started listening to the vocal minority crowd, the ones who wanted the rewards with no time put in. The ones who wanted to get the "Sword of OMGWTFBBQ" to kill boars in the forest and nothing more, they wanted to be shiny and wanted it now with no effort. That's when the game started to go down hill. When I first started raiding it would take weeks of running an instance before even getting close to finishing it but now... its hellokitty island adventure with a different skin. The biggest complaint I hear about people who quit now is "I'm sick of seeing everyone decked out in Epic gear." You know you've done wrong when even the 'casual' (and I use that term loosely) player base complains about it.
The casual player is a misnomer, there are people who identify themselves as this and refuse to raid but want the rewards yet they spend a lot more playing the game than most 'hardcore' raiders. Blizzard ruined the game about half way through BC and turned it basically into a game where you login and get teleported to your mail box (because walking is too much effort) to collect your epics.
Be you Admins? nay, we are but lusers!
True, they dumbed the game down too much. But what also killed the fun for pvp in WoW is the battlegrounds and arenas. Because of this there's hardly any pvp in the outside world anymore. Every pvper is just mindlessly grinding Alterac Valley for gear. Warhammer Online promised a lot of outside RvR but unfortunately copied the battlegrounds too. Really looking forward to playing Aion, no battlegrounds, just a lot of outside pvp everywhere.
Because outside PvP doesn't work. Battlegrounds are there for a reason, a game 10 vs 10 is reasonable fair. A fight in the open with 60 vs 40 (WAR!) or 2 vs 1 (PvP in open PvP games), is only fun for the winners, the loser has no incentive to stay around. But in a battleground you have objectives to complete and teamwork can make a difference (since it's equal numbers).
Aion HAS got battlegrounds, sorry to burst bubble : )
Try Eve Online, PvP is pretty much everywhere. And you get meaningful losses, making the whole experience more fun.
'As a company, we knew we had to evolve ... to expand [our] audience ... and to get a much wider female audience.'
OMG! Ponies MMO!
I don't know about the rest of you, but i always make a point of lying through my teeth when it comes to online subscriptions to anything - especially a game. When asked, I'm a 12 year old redhaired girl living in Namibia.
Now back to their stats. How do they know 50% is 13 years or younger? Right. They ask for your birthdate. And then assume that you click the truth...
Musicians don't die. They just decompose.
I disagree that casual players are the reason that a game change was posted without notifying anyone. That sounds a lot more like unmanaged development processes. How hard could it be to have some area where you say things that all the players can read, let's call it an "official website", where you post messages like "FYI, we changed the shoe items"? Do they really think people will buy the "our customer base doesn't care" argument? I'm more inclined to think that even if none of the customers would care, certainly the development team cares that they made the change, and they'd want to tell people about it. Presumably it either fixes a bug, adds a feature, or something. If the change really was purposeless, then why make the change at all? What's worse, can you imagine a development environment where the process driving these changes was so ad-hoc that you didn't have a way to communicate the changes to the users? From some older coding positions I held, sadly I *can* imagine that.
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Activision Blizzard CEO Bobby Kotick disclosed that their forthcoming, unnamed MMOG will have 'a little more broad appeal' than its market-leading MMO World of Warcraft.
Seriously? Love it or hate it, the one thing WoW has is a broad appeal. I know loads of people who play WoW who, apart from Wow, only play casual games. In fact, amongst the people I know who play WoW, over half of them are (typically) casual gamers. Hardly any of them would touch Crysis, or even Arkham Asylum, and know what the hell to do with it.
Hell, WoW has broader appeal than a casual game, because Casual and Hardcore gamers both play it! You want to expand on that? The only thing I can think of with broader appeal than that, is Pizza. Actual bread, cheese, tomato, to your door in 30 minutes or less. Are activision branching out, or going nuts?
Outside pvp is fun in a pvp-only oriented game.
Wow is and has always been a pve-oriented game, with some pvp thrown in for people who really want it.
c.f The effect that the wii has enabled on the casual games market.
Broad appeal ... that means they're marketing it to women?
Confucius say, "Find worm in apple - bad. Find half a worm - worse."
DDO is doing something similar to this semi free to play and it seems to be working out quite well for them.
The ultimate expression of casual gamer.
on a side note, in World of Warcraft you can play Bejeweled... a time waster inside of another time waster!
* Winners compare their achievements to their goals, losers compare theirs to that of others.
" 51% of Free Realms gamers are under 13, with around 75% under 18 " The other 25% is creepy men! sound to me like they do have a broad appeal!
While I agree that free realms do have broader appeal, why does that have to be the all we get? I pay to play WoW because to me it is worth it...or used to be anyway. The game has become..well..in all honesty a joke. I have been playing since the day it came out. Sure, make games that are free to play so that you can draw in the 13 year olds. But that shouldn't stop game developers from making games, that are subscription based that do have the separation that a lot of more mature players want.
The balls to nerf and annoy the cry baby players is important to making a sustainable MMO (from a playability point of view, not from a profitability point of view).
At some point you will screw up and introduce an item or power or combination that is simply too powerful. You need to fix it if you want to not have every character be exactly the same and have whatever that thing is. Nerfing it is orders of magnitude better than powering up everything else since if you power everything else up you'll get something wrong again and some other thing will be overpowered.
But the idiot players don't like nerfing (even though it has the same effect as powering up everything else), so almost all the MMOs end up stuck in an endless cycle of increasing the power level - it's like a Dragon Ball Z series...
Dont tell me "early" WoW "was better" some time ago. ... [/b]
Its almost the same game for those who "have no life" and \ or for those [b]who know so little about true gaming
Playing WoW is not actually playing, its working for some variables in Blizzard's DB.
~Avast.
"we've lost 100% of our 18 year old players from last year !!!"
"they're 19, you dumbass !"
This totally makes sense. See unexploited market, then focus on exploiting it.... I don't thinks so....
Ten years ago only "geeks" like myself used to have a PC and know how to use it and play MUDs online. Since then the market has changed - more and more people have at least one computer in their house and Internet. Where games used to be for a few dedicated hardcore games before, they have since changed to cater to all (or at least try to cater to all).
I've also been a huge WoW fan in the past and seen it grow from game catering to hardcore gamers to catering 13 year olds. Don't get me wrong, there is still content to hold a hook in for some of the hard core gamers, but with every patch and expansion pack it's less and less. As more and more games become so generic to try and hook larger demographic, new games will start to come out that will focus and specialize on hardcore gamers, casual gamers, kids... etc. Games with broad appeal will die, as a game that does not cater to and individual audience will not hold anyone's interest. Sometimes by trying to satisfy everyone, you don't satisfy anyone... MMOs market is still in it's infant stage...
Games, like movies are made for niche market - specific audience, and Blizzard is just greedy. How many people would watch a movie that contains all of following: porn, sci-fi, fantasy, comedy, drama, thriller, action, gore.... I'd rather watch one good comedy, or one good action movie than any movie containing all aspects of the genres.
Blizzard will fail if they don't start making individual audiences happy with their games. In ten years or less WoW will turn into a MMO Whack o Weasel.
Blizzard ruined the game about half way through BC
How many players does the game have now vs. the number of players it had then? I think that is a much better metric of whether or not blizzard "ruined the game."
Maybe they ruined it for you, but made it awesome for ten other people. Given that their ultimate goal is to make money, not to please you specifically, it makes sense for them to hit the broadest market possible.
Eve Online is a griefer's paradise. Sure its fun if you've got a fleeted 95% of the time, but that is hard to swing if your corp resides primarily in different time zones.
WoW was almost immediately the MMO-Lite game; something anyone could log in and play for an hour between rounds of FPS tournaments, and was pretty much trivial to any player of the more developed or 'serious' MMORPG genre. To see Blizzard planning an "MMO-Even-Lighter" is just too funny. WOW may have introduced a lot of players to the idea of the avatar in a shared world cooperative game, but the skills and tactics do not compare with most of the more evolved raiding games, and the players who develop their understanding of such skills in WOW find themselves far behind the curve in more heavily group-dependent virtual worlds. It will be interesting to see how the players of the new game do when moving into the WOW level, and how the more experienced WOW players view the influx of those who get their virtual feet wet in the new game.
"Playing WoW is not actually playing, its working for some variables in Blizzard's DB."
And playing baseball on a field is working for little numbers in boxes on a scorecard. And playing golf is working for even smaller numbers on a smaller scorecard. When kids play cops and robbers, it's for... nothing.
Play is about what's fun.
For me the problem with outdoor PvP or RvR in WAR was the often incredibly long ways you had to run back after you lost a fight. Granted that's part of the death penalty and whatnot but it was too annoying when I could que up for scenarios and be assured of getting into some good action and not have to run or ride back to the fight for five minutes if I died.
I think a major problem with PvP in all of these games is that they are rewarded with items. So you end up with a lot of people just doing it for the item rewards. Which leads to people looking for every shorcut they can to farm the points or whatever for that equipment. I think the best system would be to simply keep a record of whom killed whom, how many times, level differences, etc. Let the record be the reward it's self. By encouraging it with gear, exp, coin or whatever you just encourage the behaviour that the pvp crowd always complains about.
Try darkfall online, pvp oriented game. I like world pvp as much as the next guy, but unless the game is defined around it, world pvp is generally a gankfest, either you are horribly outnumbered or they are horrible outnumbered. It took a lot of work to find one of those memorably equal battles that take place.
Anyway DFO might be your place to go. I'll check it out eventually but I want to give it a bit of time, also the idea of afk macroing my way to competitiveness isn't fun either.
What the hell is all this WoW talk? I'm surpised no one has made the conjecture that SOE is just bad for gaming in general, considering the way they pissed all over Everquest after acquiring it from Verant Interactive. Seriously, this topic needs an obligatory "get off my lawn" tag.
Sure baby, I'll give you my phone number...in Hex
I played on a PvP server in vanilla WoW for a while... You're right, it was great fun! There's nothing as great as having a level 55 corpse camp you in Ashenvale because killing level 19s in one shot makes him feel manly. Then eventually just having to log out and come back later to finish your quest, because he just. won't. leave. and you have no recourse, since he's orders of magnitude more powerful than you no matter how much skill you have. Did I mention that this was back when servers were regularly overpopulated? Sometimes it took 20 minutes to get back in! Ah good times. I don't know why I moved to PVE server.
Battlegrounds and flagging assure that if you're doing PvP, you want to do PvP. They also ensure that the PvP you're in is either a) reasonably fair, with a reasonably equal number of similarly leveled players, or b) a choice you made to let the other side potentially gang up on you because you chose to flag (and can choose to unflag when you're tired of the lvl 55 asshole.) World PvP would be fun if people had any sense of honor or fairness, but too many people don't. Playing on a PvP server was incredibly frustrating at the early levels.
I don't need a million points of light, just two points of multi-mode fiber and a 10 Gig-E router.
Don't have mod points myself (never seem to get 'em these days...), but if I did this post would definitely be worth modding.
More MMOs should adopt the pay-per-hour system popular elsewhere in the world, so that they'll know where the fuck their revenue comes from, the casuals or the 40-hour-a-week hardcore gamers. Subscription is basically asking casual players to subsidize the hardcore guys, like a fucking insurance plan. As a result the casuals have to be given the same level of attention as those who have invested much more into a product, and neither group is happy and view the other with loathing. Does this make sense? You have one group of customers who love your product and have the potential to spend a lot, vs. another group that occasionally brings you business and could just as well go buy another product, yet you charge them exactly the same and treat them the same?
and I'm so tired of hearing about every Schmoe on the planet jumping on board the casual game band wagon. To all you Schmoe's out there...NO I'M NOT INTERESTED IN YOUR STUPID CASUAL GAMES IDEA THAT TARGET WOMEN! ABC, NBC, CBS, have do nothing but target women, and now they are DYING... GOOD!!! IDIOTS!
Since they only play for about 20 minutes per session and aren't focused on the mechanics of the game, SOE can get away with changes that are unfair to some players, as shown by a recent, oddly-handled item nerf in Free Realms."
So not only is Sony encouraging the ADD-like behavior that a lot of people are showing these days (anyone remember back when a movie could be 2 or 3 hours long and didn't require explosions every few seconds to keep an audience interested.. LotR and Titanic are the only ones I can think of) but they're also going to get used the idea of screwing players over without any real negative feedback?
Granted, I realize Sony screwing players over is no new thing (I played SWG back when it was good), but at least when they do it in most of their games there is some sort of lashback.
Meaningful?
Hell yeah. It means something when you're mining ice in Empire space, and three people warp in out of nowhere and pop your Mackinaw before you can warp out, even if you're smart enough to be pre-aligned for a gate or station warp. They don't care that CONCORD comes to pop them shortly thereafter -- they're probably using a cheap ship (Thrasher, fitted with several 270mm Artillery cannons, good for longer range pain, and a spread of ammunition types to eat shields, armor, and hull, for example) that if they lost it, they aren't out of nearly as much as you will be.
Since your highpoints are usually all occupied by MSM2s, you can generally rely on drones and other people for attack or defense. If the person or people you thought you could trust to protect you end up playing double-agent for someone else, then of course, you are soundly buggered out of an expensive ice vacuum with no recourse except to get even.
Same story with any Exhumer that takes forever to get into.
You get to foot the bill for the replacement ship and any equipment you bought to put on there, minus whatever insurance covers. ... You did insure your ship, right?
(Barely doing the numbers while at work, a Thrasher will probably run you 1m ISK plus your fittings. Mackinaw will probably run you 90m ISK plus your fittings. Get 5 people who don't care about their security status, stuff them in Thrashers with whatever fittings it will take under their skills, and drop 'em down the Mack's throat. The harder you can make it for the mack to init warp, and the harder you can hit that mack before you get a faceful of CONCORDoken, the more likely you are to ruin someone's day. If you include a sixth, non-aggressive person outfitted with salvagers, you also recoup some of your costs by salvaging the smouldering wrecks of anything left behind.)
I'm no PvP fan, but even I can see the beauty and horror in meaningful PvP like this.
One of these days, I am going to flip out. When I flip out, I'll be back in five minutes.
Create a kid-friendly zone. Yeah, I realize its "War"craft, and I understand that for myself, but its also a visually beautiful game with some incredible game mechanics. While I typically play after the kids have gone to bed (ie casual gamer), they're not dumb and get curious. I've found some slightly safer non-aggro areas and let them run around and play with the Hunter and his pets (son loves my Dino pet, especially with Eyes of the Beast) or priest (daughter loves how her magic is so shiny). They love to sit around and make characters. So many of the kids games are boring to them and don't have this kind of freedom.
I'd love to see a server or even a small zone that lets you run around, not worry about being attacked so they could play around with it. Maybe put a few bucks into marketing to eliminate me feeling like bad father when my daughter mentions to mommy that she plays the "war" game. I'd pay the fee easily every month just for them so they can share some of the fun without the scary stuff.
Wonder if I could get enough support to change the name to "World of Non-violent Happytime MindCraft?" Yeah, sure that'd fly.
* Making waffles just so I have something to Twitter *
lol.....PvP in WoW?
I left WoW 2 years ago because the PvP was horrendous. Never really was about the better skilled....only the better geared (hello - twinks). AND, the fact there's no real loss when entering into battle kinda removes any hope of it ever BEING a strictly skilled based form of combat.