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Hulu May Begin Charging For Content Next Year

DJLuc1d tips news that Chase Carey, president and COO of News Corp., has said that Hulu may begin charging for its streamed video content as early as next year. He said at a recent conference that the free-to-air model is not sustainable in the long-term. The Atlantic takes a look at several business models Hulu could employ and wonders how their current advertising system would be involved.

234 comments

  1. time to update headline by Anonymous Coward · · Score: 5, Insightful

    new headline: Hulu may begin loosing viewers next year.

    1. Re:time to update headline by Potor · · Score: 1

      Maybe that's the plan?

      I mean, really, who's going to pay for what's free on broadcast TV? And those few who live without TV (like me) have chosen to live without it, and would never pay for streams.\

    2. Re:time to update headline by Anonymous Coward · · Score: 1

      I mean, really, who's going to pay for what's free on broadcast TV?\

      Like, uhm, cable tv?

    3. Re:time to update headline by SoonerPet · · Score: 2, Informative

      Exactly, the only reason I ever watched hulu was because it was free. The minute it goes to a pay site I'll be back to torrenting everything. It's really their loss, not mine.

    4. Re:time to update headline by LihTox · · Score: 5, Insightful

      I counter your anecdote with mine: we gave up cable a year ago, but I would certainly consider paying for Hulu, so long as the price was reasonable (i.e., much less than cable or iTunes would cost for a month of television). In fact, if they offered to give me ad-free programming for something like $5/month, I might consider that as well.

      And broadcast TV is useless for me anymore: I've gotten too used to watching shows when *I* have the time, not when they're scheduled to be on; and I like being able to watch from any room in the house, not just on the television. I could get TIVO, but now we're not talking "free on broadcast TV" anymore.

    5. Re:time to update headline by kilodelta · · Score: 0, Offtopic

      Yup, I'm not gonna pay for it. I'm a little surprised they couldn't make it work with the ad model. But then lots of us know how to block ads on hulu. I wouldn't have a problem with ads if they didn't run the same #(*#$*# ad six times in he space of a 40 minute block.

    6. Re:time to update headline by Itninja · · Score: 4, Funny

      I did not realize the Hulu viewers were 'bound' and therefore needed to be 'loosed' in the first place.

      --
      I judt got a nre Kinesis keybiartf so please excusr ant egregiou typos.
    7. Re:time to update headline by jedidiah · · Score: 1

      You can get all sorts of weird stuff on cable that you will never see on OTA TV and will probably never see on Hulu.

      The problem with Hulu is it's a little too much like the local NBC or Fox affiliate.

      OTOH, I can watch anything on cable commercial free through the wonders of modern technology (DVR).

      --
      A Pirate and a Puritan look the same on a balance sheet.
    8. Re:time to update headline by Mitreya · · Score: 4, Insightful
      but I would certainly consider paying for Hulu, so long as the price was reasonable

      I watch Hulu quite a bit and I would consider it as well. Heck, I would probably pay about $1/month just so that I can forever disable certain ads that I do not like. Every time I see the Axe deodorant commercial I want to find the person who made it (approved it, came up with it, etc.) and kick them in the face for a very long time!

    9. Re:time to update headline by Totenglocke · · Score: 1

      Solution: buy a tv card for your pc and download Mythbuntu. Problem solved.

      --
      "The tree of liberty must be refreshed from time to time with the blood of patriots and tyrants." ~Thomas Jefferson
    10. Re:time to update headline by Anonymous Coward · · Score: 2, Insightful

      How is your decision to break the law their loss?

      Creating a TV show costs money, bandwidth costs money, and servers cost money. Did you really think they'd be able to lose money forever? If they can do it, why not you? You won't even have to break the law - you can just pay for everything with your magical never ending supply of money.

    11. Re:time to update headline by Afghanica · · Score: 3, Insightful

      Um, his decision to break the law means one less subscriber for Hulu, and hes definitely not alone.
      So yes, very simply, if Hulu switches to a subscriber model, they WILL lose a lot of viewers who will go back to the countless other video streaming websites, ad-free and just a bit more compressed.

      Also, you dont lose money forever, you make changes until you run at a profit. You can make small changes, like increase ads, or big ones, like create subscription fees.

    12. Re:time to update headline by Anonymous Coward · · Score: 1, Funny

      Seriously? You're surprised they weren't making money on the ads everybody is blocking?

      It seems pretty fucking obvious to me, but hey what do I know?

    13. Re:time to update headline by SpecBear · · Score: 4, Funny

      Every time I see the Axe deodorant commercial I want to find the person who made it (approved it, came up with it, etc.) and kick them in the face for a very long time!

      You're not nearly ambitious enough. Personally, I recommend going for the classic "double-nads-to-chesty". Difficult, yes, but the payoff is well worth it.

    14. Re:time to update headline by Anonymous Coward · · Score: 0

      Thank you. Everyone was ignoring it and I was about to lose my mind. Since when can people not tell the difference between lose and loose?

    15. Re:time to update headline by Lord_Dweomer · · Score: 3, Insightful

      "new headline: Hulu may begin loosing viewers next year."

      Subhead: "General public learns how to use bittorrent--traffic to EZTV.it and Mininova surge!"

      I am a heavy bittorrent user. I honestly tried to like Hulu when it came out, but the ads were just too long for me. So now I just "timeshift" my shows via bittorrent exclusively. HD rips + no commercials + no buffering + ability to easily archive + hookup to my flatscreen TV = not touching anything else with a 10ft pole.

      --
      Buy Steampunk Clothing Online!
    16. Re:time to update headline by gd2shoe · · Score: 2, Insightful

      Yup, I'm not gonna pay for it.

      Nor I.

      I'm a little surprised they couldn't make it work with the ad model. But then lots of us know how to block ads on hulu.

      It's weird that they leave it one the honor system like that. If one commercial fails to load, it really should try another one. If someone has blocked all ads, they shouldn't be able to download content.

      I'm not blaming you (or others). It just baffles me that they haven't taken any steps at all to prevent this. I occasionally get the 30 second black screen with white text. All that means is that somebody's server was annoying me, and got itself blacklisted on my system. (To counter this, they really should run their own DNS server and hand out sub-domains to their advertizing partners. If I block *.ads.hulu.com, I shouldn't be allowed content.)

      I wouldn't have a problem with ads if they didn't run the same #(*#$*# ad six times in he space of a 40 minute block.

      I hear you. Frankly, I'm surprised that adds are tied so darn closely with the specific show you're watching. This results in seeing the same 2 or 3 adds over and over and over... ad infinitum (pun unintended). If I vote down an ad more than once, I don't want to ever see that ad again. There's no reason to do so. They have plenty of other ads I'd be willing to view instead. (They're just unwilling to show them alongside the show I'm watching right now... but they had no problem show me on the last show I saw. *sigh*)

      --
      I won't join Slashcott. OTOH, If Beta goes live, I just won't be back until it's fixed. Sorry Dice.
    17. Re:time to update headline by Anonymous Coward · · Score: 0

      I did not realize the Hulu viewers were 'bound' and therefore needed to be 'loosed' in the first place.

      Of course they were. Streaming Flash video = bound. Downloading torrents = loosed.

    18. Re:time to update headline by node+3 · · Score: 3, Interesting

      You can get all sorts of weird stuff on cable that you will never see on OTA TV and will probably never see on Hulu.

      The problem with Hulu is it's a little too much like the local NBC or Fox affiliate.

      On the other hand, Hulu is on demand. You don't get that with broadcast TV, or even basic cable.

      OTOH, I can watch anything on cable commercial free through the wonders of modern technology (DVR).

      Only if you've already recorded it (unless you have some form of on demand service, and the show you want is available). Hulu, on the other hand, requires no forethought, and works just fine no matter how many shows you want to watch, even if they are broadcast at the same time.

      Hulu is like DVR, without all the annoyances and complexity of managing a dedicated recording device. Also, most standalone DVRs have some form of subscription tied to them for full functionality.

    19. Re:time to update headline by Evil+Shabazz · · Score: 2, Interesting

      I have loved Hulu, but I will do one or the other: I will pay a subscription fee or I will watch advertisements during my programming - I will not do both, which is one of the reasons I don't have cable service. I'm okay with Hulu charging a subscription if the content is ad-free. But I'm not willing to pay twice for the same content.

      --
      Down with the career politician! SUPPORT TERM LIMITS
    20. Re:time to update headline by commodoresloat · · Score: 3, Funny

      Every time I see the Axe deodorant commercial I want to find the person who made it (approved it, came up with it, etc.) and kick them in the face for a very long time!

      I've tried this. It's not possible; you have to fight through a crowd of women trying to rip his clothes off.

    21. Re:time to update headline by GNious · · Score: 2, Insightful

      New Headline: Hulu may begin to gain viewers next year, as going pay-per-view allows expansion outside of 5% of the worlds population.

    22. Re:time to update headline by Mr.+Freeman · · Score: 1

      New headline: Bittorrent may begin gaining users next year.

      --
      -1 disagree is not a modifier for a reason. -1 troll, flaimbait, redundant, overrated are NOT acceptable substitutes.
    23. Re:time to update headline by thePowerOfGrayskull · · Score: 1

      new headline: Hulu may begin loosing viewers next year.

      Maybe. I'd pay for it, if it was a reasonable price and had no commercials. First time I saw a commercial, I'd drop the service. Increasingly, there is noplace you go without being blasted by ads... it's worth a few dollars to me to be able to get some entertainment without it.

    24. Re:time to update headline by asaz989 · · Score: 1

      How is your decision to break the law their loss?

      It's their loss because Hulu's ability to charge advertisers for spots is a direct function of the number of viewers they have. Less viewers, less ad revenue - that's a pretty clear loss. The only question is whether that loss is offset by the revenue from new fees. Anyone have guesstimates for the numbers there?

    25. Re:time to update headline by Anonymous Coward · · Score: 0

      Well, time to get out the ol' book collection... I don't understand why anyone would pay for television... ever

    26. Re:time to update headline by TheRaven64 · · Score: 1

      I pay for what's free on broadcast TV. I have a subscription with a company that offers DVD rentals by post and online streaming. And I don't have a TV either. I'd rather pay a reasonable amount than watch ads. If Hulu became available outside the USA and charged a sensible amount (if it's just streaming, then it can't be much per episode) and doesn't have ads, then I'd be interested. There are a few programs from the US that I'd like to watch and which only come here on DVD or on satellite / cable channels. If I wanted to watch them then I'd have to have a TV license and a cable subscription, which would work out to a good £20-30/month, which is about three times what I pay for DVD rentals and streaming. If I could stream individual episodes for a low cost, or a cheap monthly subscription, then I'd do that. I have absolutely no interest in ad-supported TV, because I value my time more highly than the advertisers do.

      --
      I am TheRaven on Soylent News
    27. Re:time to update headline by TheRaven64 · · Score: 1

      Mod parent up. I'd happily pay to access Hulu from the UK, as long as it had no ads. I wouldn't pay much, but I'd pay more than the nothing that they get from me now.

      --
      I am TheRaven on Soylent News
    28. Re:time to update headline by timlash · · Score: 1

      Dream on! They know exactly what the market will bear for video entertainment and will push their price up close to that of other distribution mechanisms. My guess is that they'll add a bunch of "features" and demand $20-$30/month all the while claiming to be cheaper than cable and satellite and therefore the most economical alternative.

      --
      US2B
    29. Re:time to update headline by Svartalf · · Score: 1

      The biggest problem with that thinking is that you can make a DVR for this stuff out of any home PC with enough muscle- you don't need to pay for that functionality. Seriously. And the moment that you don't have that ability, then you will again start losing customers. What is OTA appears to be paying for itself well- and perhaps they can make the argument that it costs much more to do the true on-demand stuff over the Internet because of bandwidth concerns. However, it doesn't make the feel from the customer base any less valid- people will conflate the two (and rightly so...it's little different from the DVR coupled with OTA...) and not pay up. If their current revenue model is not sustainable, perhaps they should question what they're doing wrong first rather than "making it pay" as it's close enough to the old way of doing things that if they're structuring the ad revenues, etc. right they should be able to do adequately well at it without these other things.

      --
      I am not merely a "consumer" or a "taxpayer". I am a Citizen of the State of Texas
    30. Re:time to update headline by Anonymous Coward · · Score: 0

      The problem I see is how many services will people end up paying for? We gave up cable too, and use Netflix quite a bit. Add the cost of a future Hulu service, maybe an online sports service yet available, and you could find yourself paying more than a cable/satellite service. Dish can be as low as 40/month and be an acceptable replacement for all of these for many people. $5/month could be reasonable but they need to be careful with price models since people will need to piece together services.

    31. Re:time to update headline by Cyner · · Score: 2, Insightful

      Dear Hulu,

      I want to pay about $15/mo to be able to download(1) TV shows at the same time they air in an patent-free, DRM-free(2) format(3).

      Sincerely,
      Millions of People.

      (1) Some internet sites have figured out how to control torrent files, if you could do the same you could dramatically decrease your monthly bandwidth charges. For instance, the torrent file is only good for the IP it was issued for (users just login and grab a new torrent if their IP changes) (set-top boxes could easily be programmed to work with this sort of system.
      (2) Apple is DRM free now and they're /b>. You could easily become the iTunes of the TV Show world.
      (3) I humbly suggest AAC or Vorbis audio; H264, Theora, or Dirac video; Matroska or Ogg container. (Again, set-top box programmers will love you, and every PC/Mac/etc will play it too. Make it easy for people to do business with you and they will.)

      --
      FreeBSD.org - The power to serve
    32. Re:time to update headline by commodore64_love · · Score: 1

      Broadcast TV via cable only costs $11 (Dish satellite) or $19 (Comcast). You're not really paying for the content but for the maintenance of the line from your house to the central office, plus maintenance of the giant antennas used to pick-up stations ~60 miles away.

      If hulu only charged $10 a month for access that would be reasonable. However the followup press conference by Hulu says they won't be charging for everything. Only a few SELECT items will have cost, such as movies. The rest will still be free.

      Also Hulu's proposed model is better than ESPN360 or DisneyConnection.com's model. They bill the ISP directly. That means you pay for these websites even if you don't want them. (It also means if your ISP doesn't pay, then you're blocked from access to those sites.)

      --
      "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
    33. Re:time to update headline by LtGordon · · Score: 1

      I'm in the same boat: we gave up cable a while back to save money. I used to end up watching a lot of stuff on Hulu even when I had cable because it was more convenient, i.e. I don't have to be up every night until midnight to watch the Daily Show. I, personally, would pay a reasonable subscription price if I had to, if they gave up certain perks, like no ads and episodes posted the night the show airs or at least early the next morning.

    34. Re:time to update headline by Anonymous Coward · · Score: 0

      If you like any tv shows, try ted. you can't get any lazier.

    35. Re:time to update headline by Anonymous Coward · · Score: 0

      "In fact, if they offered to give me ad-free programming for something like $5/month, I might consider that as well."
       
        That will never happen. What will happen is they will charge $5/month and keep the advertisements.

    36. Re:time to update headline by cashman73 · · Score: 1

      And building a television transmission tower costs money, too. As does a studio. And the equipment to Broadcast. And the local news vans you see driving all over town. But somehow these local network affiliates manage to offer their product for free over the airwaves, to whomever can pick up their signal. They're supported by advertising, primarily. There should be no reason that Hulu can't get that to work. The whole "Hulu is going to charge thing" is just a money grab by the big players, to try and prevent the cable companies from losing money as everyone flees because they no longer need their services anymore. What they don't realize is that there are other reasons to flee companies like Comcast. They suck!

    37. Re:time to update headline by Eighty7 · · Score: 1

      Maybe the Hulu management needs to tighten their grip.

    38. Re:time to update headline by poopdeville · · Score: 1

      The biggest problem with that thinking is that you can make a DVR for this stuff out of any home PC with enough muscle- you don't need to pay for that functionality.

      Servers and effort are free now? Hulu's finances ought to be in good shape then.

      --
      After all, I am strangely colored.
    39. Re:time to update headline by poopdeville · · Score: 1

      Because the vast majority of fiction that comes in novel form is utterly awful. That includes most "science fiction" and "fantasy", but also includes "modern literature". You know something is wrong when the only books you hear about from others in your age group is "World War Z", and the damn "Da Vinci Code" back when that was popular.

      Older literature can be excellent, but it is also divorced from modern culture. It takes time and research to figure out what is worth reading, considering your interests. You can't just pick up a list of the "top 100" literary works and plough through them. Okay, you can, and would be bored out of your mind, wondering why you're reading about all the crap the Greeks took with them to Troy. (How many damn tripods was it, Homer?) This is a good option if you're willing to put in some effort.

      Also, movies suck. 90 minutes is too short to develop an involved plot and good characters. But it is also too long to just sit there, on a plotless character-less story.

      So what does that leave for fictional entertainment? Good serialized prime time TV series, some good serialized anime (and the manga it comes from, but that's a different story). PBS documentaries are also worth paying for. So are BBC documentaries, for that matter.

      And finally, some of us already read over 2000 pages a week, and would like to NOT read for restful entertainment.

      --
      After all, I am strangely colored.
    40. Re:time to update headline by iamhassi · · Score: 1

      "to be able to download(1) TV shows"

      And when he says "TV shows", he means all TV shows, not just the current crap you're offering, or the 3 episodes of family guy or simpsons. I wanna see all 18 seasons of Simpsons available.

      Also, why are they charging again? Don't they run commercials?

      --
      my karma will be here long after I'm gone
    41. Re:time to update headline by Naturalis+Philosopho · · Score: 1

      Also, why are they charging again? Don't they run commercials?

      Ding Ding Ding! We have a winner!

      I already pay for internet service and a computer. That should be like paying for a TV and an antenna. Anything that people put out there should be "free" to the end user, paid for through ads, related (offline) services, or donations. Like broadcast TV, since running any type of website is just the online version of running a small radio or TV station, but cheaper.

      You want me to pay? Make it NetFlix streaming quality and get rid of the commercials; but wait, NetFlix already does that... just with even older material. But at least they do it really, really well. Hey, Hulu, you want to really make money? Team up with NetFlix, combine your content, get rid of your commercials, keep the $10/month price, and you guys would be the only game anyone needs.

    42. Re:time to update headline by centuren · · Score: 1

      but I would certainly consider paying for Hulu, so long as the price was reasonable

      I watch Hulu quite a bit and I would consider it as well. Heck, I would probably pay about $1/month just so that I can forever disable certain ads that I do not like. Every time I see the Axe deodorant commercial I want to find the person who made it (approved it, came up with it, etc.) and kick them in the face for a very long time!

      I share your pain when it comes to suffering from Hulu ads. If I get on a kick watching through a season, it seems like I'll get one ad over and over again. Presently my most-hated is the T-Mobile MyTouch ad; I've just heard that song too many times now.

      At the same time, I made the effort to opt-in to watch these ads, disabling my ad blocking methods for Hulu's services. Sometimes, when I fail to mute in time and get that damn song again, I consider turning the ad blocking back on, but it passes. I keep the ads there because I appreciate the service Hulu provides, and the fact that it has improved so much in the time it's been running. Complaints I had initially, like having to reactivate full screen each time a new video started playing from my queue, or wanting to sit back and control it with a remote have each been implemented. As an online video service, it's really the best around in terms of how it works. Other networks not on Hulu have shows on their sites, and I've always found their attempts dismal experiences.

      I also appreciate the concept that Hulu gives me a chance to bolster shows I like. I don't pay that much attention to television and new shows, and often miss broadcasts or even whole series. It's a terrible day for TV entertainment when a show gets canceled that either has a larger fan base than the network thinks, or develops one after it's canned. When Hulu keeps the last 4 or 5 episodes up, I can watch the show the next day. It might be a better experience to pay a low monthly subscription and have no ads, but I naively like to think that Hulu ad revenue reflects on individual shows. I know that Hulu ratings certainly don't count for as much as broadcast, and it's unlikely that they carry any real weight. Still, I see a potential for networks to use another way to gauge how well a show will do in the long run, and want to see Hulu work toward preventing another Firefly moment.

      Of course, the Internet can be a source of too much information. I wasn't very happy when I noticed Hulu sharing cookies / LSOs with Facebook in particular, and found the BetterPrivacy Firefox add-on to help to keep Hulu's collection of information limited to my choices just on their site.

    43. Re:time to update headline by centuren · · Score: 1

      I want to pay about $15/mo to be able to download(1) TV shows at the same time they air in an patent-free, DRM-free(2) format(3).

      (2) Apple is DRM free now and they're /b>. You could easily become the iTunes of the TV Show world.

      I have looked at the TV offerings on iTunes from time to time, and I'm always shocked that it's there. Apparently, people buy TV shows through iTunes. I understand the desire, but the prices for popular shows are incredible! I know people will pay for convenience, but a season pass shouldn't be more expensive than a DVD box set, especially if the show is already released to DVD. More to the point, there are a lot of TV shows I like, but very few of them I like enough to put out that money for, on DVD or otherwise.

      Hulu let's me watch many of these shows, and in return I let their ads play. Sometimes it's frustrating that I can't go back and watch a new series from the start, since it's too far in and the early episodes have expired. It can also be annoying to have to set up a laptop in the living room to share an episode on Hulu with the family. Still, I think DVD sales make a huge amount of money for TV networks, and the iTunes price reflects what it would cost per show to download episodes in any form that might substitute for having to at least rent the DVD.

      I don't think we'll see a subscription service like you describe, but I would be content with being able to stream shows, just as Hulu does, but with more networks and a larger on-demand library. And, of course, I feel subscription fee should equal no ads. With a good delivery system, I'd even be happy to subscribe to some networksdirectly. How many $2/mo subscribers do you think Adult Swim would need to start making more money than they do now as a bundled minor network with advertisers?

    44. Re:time to update headline by centuren · · Score: 1

      I already pay for internet service and a computer. That should be like paying for a TV and an antenna. Anything that people put out there should be "free" to the end user, paid for through ads, related (offline) services, or donations. Like broadcast TV, since running any type of website is just the online version of running a small radio or TV station, but cheaper.

      We only get this deal of content paid solely through advertising with the broadcast networks. I imagine many cable-only networks require having the different business model.

      Hey, Hulu, you want to really make money? Team up with NetFlix, combine your content, get rid of your commercials, keep the $10/month price, and you guys would be the only game anyone needs.

      "Hulu" = NBC collaborating with some other networks. If they do what you suggest, they risk hurting what is likely one of their biggest sources of revenue: DVD sales & rentals.

    45. Re:time to update headline by JackieBrown · · Score: 1

      Hulu offers itself to linux users. We have been waiting years for that with Netflix.

    46. Re:time to update headline by BikeHelmet · · Score: 1

      Would you pay $5/mo, $50/yr for Hulu 480p access, and $12/mo, $120/yr for Hulu 720p ad-free access?

      Just curious - because Cable is damn expensive here, and $12/mo for all the best shows in awesome quality, ad-free, seems like a bargain. Unfortunately, I'm Canadian, so the option isn't available.

    47. Re:time to update headline by Doug52392 · · Score: 1

      I'd spell and grammar check that potential headline first.

    48. Re:time to update headline by jedidiah · · Score: 1

      It doesn't matter if the servers are free or not.

      If the market won't bear the price then it won't bear the price.

      A cheap PC, a cheap hard drive and a TV tuner is all you need to replicate a Tivo these days.

      --
      A Pirate and a Puritan look the same on a balance sheet.
    49. Re:time to update headline by hedwards · · Score: 1

      That's just rationalizing it, Hulu doesn't have that many commercials in a show. Last I checked it was like 2 minutes of commercials tops for a typical episode.

    50. Re:time to update headline by cmarkn · · Score: 1

      Except that your COTS set lacks the best part of Tivo: the automatic search and recording of serialized shows. These shows require the viewer to see every episode, in order, to understand, but the network brain donors start moving them around and running them in random order so as to lose the faithful, but small, audience they had built. That way the NBDs can say "see, science fiction doesn't work on TV - more karaoke!"

      --
      Joss Whedon is my master now.

      --
      People should not fear their government. Governments should fear their people.
    51. Re:time to update headline by nametaken · · Score: 1

      I think its a lack of advertisers. They'd probably mix it up if there were more of them.

      Also the only thing they probably have to sell with is the targeting. It's quite possible that Ad Council said ad X should go with show Y.

    52. Re:time to update headline by cboslin · · Score: 1

      OTOH, I can watch anything on cable commercial free through the wonders of modern technology (DVR).

      Only if you've already recorded it (unless you have some form of on demand service, and the show you want is available).

      Sorry, but you are wrong here if you are a cable customer with a cable provided DVR/DVD. I found this out the hard way. During a bad storm, multiple neighborhoods lost power.

      When the power came back on, the Internet was not yet up, since I had about 40+hours of DVD recorded movies, TV shows, etc... I popped some popcorn, got a soda and settled in to catch up on what I had been recording on my Cable company provided DVD/DVR. To my surprise, there was nothing there.

      It seems without the Internet/cable signal, the DVR/DVD setup has NOTHING on it. Everything you record is on the Cable company's servers, not the DVR/DVD they charge you from $6 to $14 per month extra for. A pathetic fail.

      I plan to use one of my old PCs, install Linux on it, put on the software for DVD/DVR recording and the only limitation will be the hard disk space and Internet upstream bandwidth. And the upstream bandwidth will only be a limitation while recording and/or streaming. Once the movie is recorded, I will have no limitations to watching what I want, when I want.

      I got so fed up with Cable TV, that I sold my TV. Thus the only way I will receive content in the future is via my Internet connection. I am done with subscriber cable models...just does not work for me anymore.

      You think the cable companies would learn, yet they continually increase price, sign up more people, reduce their bandwidth consumptions and lie to us all telling us their is bandwidth scarcity in order to ramp up prices.

      Does anyone honestly believe this crap anymore?

      Get yourself a a DD-WRT supported router install the DD-WRT software on it. You will be able to see your bandwidth in real time, upstream and downstream, 24/7 individually for each of these three: WAN, LAN and WiFi. You will know with 100% certainty were the bottleneck is. To date, my bottle neck has been my Cable ISP...and not for any good reason!

    53. Re:time to update headline by cboslin · · Score: 1

      "Hulu" = NBC collaborating with some other networks. If they do what you suggest, they risk hurting what is likely one of their biggest sources of revenue: DVD sales & rentals.

      I do not believe everyone is aware of the relationship of Hulu with the Cable & Broadcast media...thanks for telling everyone.

      The big problem with NBC, is they have chosen a Silverlight only model for the Olympics and I am concerned they will do the same thing with all their content. That would mean all Linux users would be out. Sorry but I do not install WINE or the Linux Moonlight (Silverlight work around) on my computers. Why encourage a model, Microsoft or proprietary, that would eliminate me in a heartbeat if it could. I learned my lesson midway through Windows 2000 with the forced auto updates...HUGE FAIL. After 20+ years using Microsoft products, I have been Microsoft free at home for over two years now. I will never go back. If someone like NBC choses a proprietary data codec that caters to only one operating system, they lose all my potential business.

      To all, there are open source codecs available now (and for years) that will let all Internet users view content, whether they are Windows, Linux or MacIntosh users. There is simply no acceptable reason to provide content in only one proprietary format anymore.

      This business model must be discouraged or you will be prevented from viewing without incurring an additional fee in the future.

      Hulu offers itself to linux users. We have been waiting years for that with Netflix.

      I wish they would all support Linux and open source codecs. Look at Nasa, they provide content in about 10 different streams to cater to the world.

      With one open source codec, superior in every way to all the others, any website can provide content that every user can view by downloading one player (works for all operating systems, even Windows and Macintosh). Hint: Its NOT FLASH or any other proprietary (limiting) format!

    54. Re:time to update headline by cboslin · · Score: 1

      (3) I humbly suggest AAC or Vorbis audio; H264, Theora, or Dirac video; Matroska or Ogg container. (Again, set-top box programmers will love you, and every PC/Mac/etc will play it too. Make it easy for people to do business with you and they will.)

      Someone mode this up! Open source codecs are the ONLY way to go for any provider that is honestly interested in providing service to ALL.

      The above post probably got marked down by some DRM lovers...while I agree with the sentiment, the Hollywood / corporate model is too deeply entrenched with DRM for them to ever leave it.

      For those of us that have been burned by DRM models and wasted money purchasing products that would not play because of them, we are twice shy of DRM (in any form).

    55. Re:time to update headline by samexner · · Score: 1

      loosing viewers

      Maybe they should tighten them.

    56. Re:time to update headline by justinjstark · · Score: 1

      When cable television first started, it was an advertisement-free, pay-monthly service. Eventually, they started placing more and more ads while also charging monthly for the service. Hulu will go the same way. You might start paying $5 per month for ad-free viewing but eventually Hulu (or someone else) will gain exclusive broadcasting rights and start including advertisements while still billing you monthly. I don't have much hope that things in the future will be different when the large corporations still control the content and services of distribution.

    57. Re:time to update headline by KarmaOverDogma · · Score: 1

      A certain company called "Netflix" already has this service (with limited shows available) and wants your business, for as little as $9.95 per month. Maybe they'll buy out HULU and incorporate the business model.

      --
      uR iGn0ranc3, Their Power
    58. Re:time to update headline by gd2shoe · · Score: 1

      I think its a lack of advertisers. They'd probably mix it up if there were more of them.

      That may be a contributing factor, but it's no excuse. They have plenty of advertizements, I just have to watch different shows to see them.

      Also the only thing they probably have to sell with is the targeting. It's quite possible that Ad Council said ad X should go with show Y.

      I really don't know anything about the Ad Council, but targeting is a bad excuse. Let's say I thumb down a commercial. They could search their system for other users who also thumbed that one down, and find an ad that has been ignored or thumbed up. This is a crude system that I've described, but it gets the point across. They could do much, much better targeting, but they're stuck on 1-3 advertisers per show. They're annoying viewers, and not effectively servicing advertizes. They're shooting themselves in the foot.

      --
      I won't join Slashcott. OTOH, If Beta goes live, I just won't be back until it's fixed. Sorry Dice.
    59. Re:time to update headline by eleuthero · · Score: 1

      Having never missed much not having cable until college... and having not had it (barring a 7 month free cable experience resulting from never having a stable connection) since, I can't say as I'll ever pay anything for hulu. I look at some of the ads and have an account that lets them tailor their marketing (might as well promote their efforts to make it free after all), but I will stop using it if they start charging. Since the digital transition, signal quality in my area has for some reason dropped (i no longer get good over the air with my rabbit ears/ uhf loop combo) and hulu was my last attempt at tv. I may not bother with it at all and I think there are several with a similar attitude. Hulu is the TV companies' way to promote good shows on demand to people who would otherwise not watch tv in many cases. I am, for all intents and purposes, a lost cause to them if they charge and while they may consider it worth it, I think it the long run we are seeing more and more a generation of people who could care less about being couch potatoes.

    60. Re:time to update headline by Anonymous Coward · · Score: 0

      Yeah, I'd gladly pay some for commercial free TV... oh yeah, that's what they said about Cable 20 years ago... Sure you might have on demand choices, but no different really. I'm sure if Hulu could make nicotine waft out of your computer they'd do that too. It's all about making money, addicts are easy to sell to.

  2. Welcome back to Piracy by Anonymous Coward · · Score: 0

    Yarrr, we missed ye while ye watched thar streamin videos...

    Join me down at thepirateba-oh wait..

    aw..

    1. Re:Welcome back to Piracy by Anonymous Coward · · Score: 0

      Join me down at thepirateba-oh wait..

      I believe you mean mininova.

    2. Re:Welcome back to Piracy by Anonymous Coward · · Score: 0

      Don't you mean demonoid?

    3. Re:Welcome back to Piracy by Jurily · · Score: 1

      isohunt has them all.

    4. Re:Welcome back to Piracy by Anonymous Coward · · Score: 0

      Yeah... because THAT hasn't been dead for weeks now or anything... I've gotten used to torrentz.com *Shrug*

    5. Re:Welcome back to Piracy by mister_playboy · · Score: 2, Insightful

      Mininova doesn't have its own tracker... i.e. anything you get from Mininova actually comes from somewhere else, most often TPB.

      --
      Do what thou wilt shall be the whole of the Law ::: Love is the law, love under will
    6. Re:Welcome back to Piracy by herojig · · Score: 1

      Don't you mean demonoid?

      No, that ones gone too (for the moment? been 1 month now). yar.

      --
      I think therefore I can't be ~TTNH
    7. Re:Welcome back to Piracy by Anonymous Coward · · Score: 0

      Mininova doesn't have its own tracker... i.e. anything you get from Mininova actually comes from somewhere else, most often TPB.

      Yes, this is precisely why it is a great place to find torrents. They've minimized their legal liability and have a far lower chance of being taken down because of this.

  3. my vote goes to by stillpixel · · Score: 1

    extending the unstoppable commercials to 60 seconds, gives me more time to run and get a drink/food or go take a quick leak. But I won't be paying for any content that I currently get from Hulu for "free".

    1. Re:my vote goes to by DeadDecoy · · Score: 2, Insightful

      Let me ask you, do you currently subscribe to a TV service (cable | satellite) or would you in the absence of hulu? Personally, I used to have cable until I started watching hulu for free. The packages for the former were kinda silly, where one had to pay >90$ for ~100 channels they didn't want or 10$ for a stripped down service. If hulu did start charging, I could see a small subscription fee for unlimited access or commercials with limited access (most recent shows only?) as reasonable. However, they are going to have a hell of a time in moving to a pay model. Many of their more popular shows can be obtained on itunes for a nominal fee or are already available on a given show's website or parent network site: ABC, Comedey Central, CBS, Fox, etc (albeit with crappier flash players and bandwidth). I would like to see hulu make it as a viable, self-sustaining service, if for nothing other than to give current cable providers some competition. I just think they're going to have a hard time at it.

    2. Re:my vote goes to by Anonymous Coward · · Score: 0

      I also have found no need for Cable TV. I have found that DVD season boxed sets are great. You get an entire season without commercials and usually extras like commentary and featurettes. You can watch them whenever you want and in order. I also use Handbrake to convert my DVDs (which I own) into m4vs that I can watch without the discs on my computer or other devices if I want. I can get a boxed set or two for the price of a month of cable and with as much TV as I watch, a decent sized set should last me a month of normal viewing. The only downside (for me at least) is that I have to wait for the season to have ended before I can watch it. This isn't a problem with having to wait as much as everyone talking about "last night's episode".

      Hulu or cable is great for the "throwaway shows". The shows that you really only watch once. These are usually topical shows like The Daily Show or the Documentary shows like Mythbusters, or anything on the History Channel. It is also good for trying out new shows to see if they are worth watching. The biggest problem is that bittorrent is easier to use and cheaper. Couple torrents with an RSS feed and you have a DVR that grabs shows without commercials and costs nothing.

    3. Re:my vote goes to by Ihmhi · · Score: 1

      Moreover, they'd have to stop that whole "We're only gonna put a few random episodes/seasons (series) of this show" bullshit. I wouldn't pay to watch Seasons 4-7 of a show I've never seen before.

    4. Re:my vote goes to by SchizoStatic · · Score: 1

      I agree there. I honestly wouldn't mind paying like others have said. As long as it is reasonable and I am not seeing commercials. But they would have to do better on their availability issues.

      --
      https://www.speakservers.com/
    5. Re:my vote goes to by cashman73 · · Score: 1

      Too bad Mythbusters isn't on Hulu. Neither is Dirty Jobs. Sure, they're technically there. But just excerpts and clips. So how do I watch these two shows? Bittorrent.

    6. Re:my vote goes to by Ihmhi · · Score: 1

      I think the whole "people won't pay for shit" thing is grossly underestimated.

      I play some Facebook apps. If I play them enough, I'll kick $5-20 to the devs because I have fun.

      The real phrase is "people won't pay for shitty products or services." If your service is good, the price is good, and people know about it, then you shouldn't have a problem.

    7. Re:my vote goes to by stillpixel · · Score: 1

      I do have cable.. however the shows I watch are all also available on either syfy.com or nbc.com or as a torrent (at lesser quality). I use Hulu because I miss shows sometimes (reading to my kids) and so.. I use hulu.

    8. Re:my vote goes to by DeadDecoy · · Score: 1

      Well, that's not entirely their fault. Different parent companies (ABC, NBC, Fox, etc) have use different licensing schemes with hulu. Hulu is, for the most part, experimental, and I bet most companies are not comfortable with putting up all their content, particularly when they're trying to sell you seasons 4-7 of some recently released dvds. I good policy to testing out the pay waters might be to sell you some premium access to all shows which are on a rolling schedule. And to provide the first 1-3 episodes as a taste test.

    9. Re:my vote goes to by nametaken · · Score: 1

      Hulu Desktop for Linux (finally) + Boxee + Netflix unlimited watch instantly = $9/mo

      That's a win in my book. :)

    10. Re:my vote goes to by LoadWB · · Score: 1

      I think the other issue with which to contend is sometimes earlier seasons are not catchy enough to make a show. For instance, when I watched the first season of "Stargate: SG1" I was not drawn into the show at all. I watched a couple of shows from the eighth season and became hooked, then wanted to know more. At that point, I was willing to forgive poor plots, poor acting, or inconsistencies which often plague first seasons. I said it before and I will say it again, not all shows are "Battlestar Galactica" right out of the gate!

  4. No more free TV? by Anonymous Coward · · Score: 0

    There went 90% of their users.

  5. dead dog by Anonymous Coward · · Score: 2, Insightful

    And their user base drops to 3 men and a dead dog.

    1. Re:dead dog by Hadlock · · Score: 2, Insightful

      Hey now, the Napster model worked just fine... right? Right?
       
      ....

      --
      moox. for a new generation.
  6. Maybe it would work.. by cybrthng · · Score: 1

    If they got off their asses and let hulu work on your tv.. the fact its limited to computer or media center hacks keeps people from enjoying it enough to replace OTA or cable strongholds.

    yes.. i know it can be done, but they don't make it easy.

    1. Re:Maybe it would work.. by DJRumpy · · Score: 4, Informative

      What media center hacks? I use it on my HTPC. It works as well as any other media player/center. Just download the Hulu Desktop app (OS X/Windows/Linux) Just launch it and go. I wonder if those folks realize exactly how easy it is to watch this stuff on a TV? I would actually consider canceling cable if they had just a bit more content that was good.

      They should ditch the youtube 'clips' and stick to full TV shows and movies. They could also jettison a lot of IMO, useless content. Get some good deals with content providers with exclusive 15, 30, and 60 second commercials if you need to.

      It's a good service, but it does need more polish.

    2. Re:Maybe it would work.. by Anonymous Coward · · Score: 0

      hulu can be viewed full-screen on any monitor you wish. hulu isn't doing anything to stop you nor could they.

    3. Re:Maybe it would work.. by defaria · · Score: 1

      My PC is not in my living room. Even with Hulu's Desktop app I still must be in my second bedroom to watch anything on it. What's what the "Media Center hacks" are. It's the process of shipping this video content from a small room with a small monitor to a big room with a lazy boy and a large HD monitor. Most people don't have computers next to their large screen flat panels in their living room.

    4. Re:Maybe it would work.. by Anonymous Coward · · Score: 0

      You would still need either a PC next your big flat panel or a very long cord and a PC farther away, unless there is some new technology I haven't heard about? That means in any case, it has to be rendered on a PC somewhere, no?

      I also think you underestimate the number of folks who have browser or computer capable equipment next to their HDTV's.

    5. Re:Maybe it would work.. by Tripster · · Score: 1

      There is always Playon (www.themediamall.com/playon/) which allows you to play Hulu on a PS3, Xbox360 or even a Wii by streaming the content from a PC on your network running the Playon Media Server.

      I have a HTPC on my big screen but as of late I've switched to just using Playon and firing up the PS3 to watch TV content. The PS3 also doubles well as a media player, I upgraded the hard drive to 320GB and it plays most content you download via torrents anyway, so I've got 4 seasons of Doctor Who I need to sit down and view someday.

      Granted I'm also in Canada so to even watch Hulu I have to get my PC linked via a VPN to one of my US based servers, but it works :)

  7. Wow by Anonymous Coward · · Score: 0

    So Chase Cary has come to the same conclusion all the failed dot com companies figured out 10 years ago... Not that surprising, all he had to do was look back @ companies like Netzero, FreePC, WinFire, etc...

    Of course, this could just be a cop-out...

    1. Re:Wow by DannyO152 · · Score: 1

      And 60 years down the line, finally, we have Mr. Carey to articulate the fundamental flaw and folly of the broadcast television model.

  8. Depends on what they mean by charging... by rm999 · · Score: 5, Insightful

    According to this media journalist (http://gizmodo.com/5388745/how-a-paid-hulu-would-work):

    "Hulu, the joint venture between News Corp.'s Fox, GE's NBC Universal and Disney's ABC, doesn't plan on charging people to watch the stuff it's currently airing on the site-a mix of first-run shows from broadcast TV, a limited number of cable TV shows and a smattering of movies. But Hulu is trying to figure out how to create some kind of premium offering where you'll pay for stuff that isn't on the site right now."

    If true, I think that is completely OK. A mix of free ad-supported content with premium high-quality content people are willing to pay for. Not sure how that would work currently, but HBO has proven people are happy to pay for *quality* programming.

    1. Re:Depends on what they mean by charging... by je+ne+sais+quoi · · Score: 3, Insightful

      A mix of free ad-supported content with premium high-quality content people are willing to pay for.

      And what will you do if you end up with a mix of ad-supported premium content for which you have to pay? Look at cable television now, you pay a monthly fee for the privilege of watching ad-supported television, if you want fewer ads, you have to pay more for those stations which are not included in the basic cable. News Corp. will go after the same model if they can.

      --
      Gentlemen! You can't fight in here, this is the war room!
    2. Re:Depends on what they mean by charging... by mcrbids · · Score: 5, Insightful

      If true, I think that is completely OK. A mix of free ad-supported content with premium high-quality content people are willing to pay for. Not sure how that would work currently, but HBO has proven people are happy to pay for *quality* programming.

      Remember when buying cable meant you didn't have to watch ads? When that was one of the big selling points of buying cable in the first place? I do.

      And somehow, 20 years later, cable TV comes with oodles and oodles of ads. Literally, ads on top of ads. (you know, when they take 2 inches off the bottom of the screen to put an ad, and it happens while other ads are playing?)

      Now Hulu comes along. it's got decent shows, a decent experience, and doesn't crush your consciousness with ads on top of ads, and it's FREE. Any surprise it's popular?

      Give it a few years. Then you'll be PAYING for access to shows riddled with ads on top of ads, if history is any lesson.

      --
      I have no problem with your religion until you decide it's reason to deprive others of the truth.
    3. Re:Depends on what they mean by charging... by pegasustonans · · Score: 2, Informative

      HBO has proven people are happy to pay for *quality* programming.

      What you say is totally correct, with the one minor detail that I would change *quality* to *softcore porn*.

      --
      And all our yesterdays have lighted fools The way to dusty death. --Will
    4. Re:Depends on what they mean by charging... by chaoticgeek · · Score: 1

      See I look at it like this. I can watch on hulu after some time currently. Fox series are like 8 days after the air date, ABC, NBC, and SYFY are like the next day. If they are willing to cut the commercials down by half 4 total commercials becomes 2 total over a 42 minute episode. At the current lengths they have, 30 second ads stay as 30 second ads, 15s stay as 15s, ect. Also have the episodes up within an hour or two the air date on TV then I'd be willing to pay like 5-10/month. But I doubt that will happen so I'm just going to have to torrent them I guess.

      --
      hello
    5. Re:Depends on what they mean by charging... by Anonymous Coward · · Score: 1, Funny

      Yo Dawg, I heard you like ads...oh, forget it.

    6. Re:Depends on what they mean by charging... by enjo13 · · Score: 1

      I will absolutely not pay unless I can freely stream my Hulu content to my TV.

      --
      Turn s60 photos into awesome videos with mScrapbook for all S60 3rd edition phones!
    7. Re:Depends on what they mean by charging... by eln · · Score: 1

      People buy Cinemax for softcore porn. HBO's porn is all lame and they don't show enough of it. As far as I can tell, people watch HBO for bad movies repeated 800 times a month and boxing matches.

    8. Re:Depends on what they mean by charging... by orlanz · · Score: 2, Insightful

      I remember those times. It wasn't ad free, but premium cables' benefit was almost no ads. Today, the actual "content" seems to have been reduced quite a bit. The time wasted is up, with the value add down, is it any wonder that the consumer is looking at alternatives. We used to call milking the crowd in running the "A-Team" in the afternoon and a rerun late night but today, that term doesn't do any justice.

      1) The obvious is the reruns. God, there are so many; nuff said on that.

      2) These days, most ads seem to be about OTHER shows on the same channel. Do people really need to be told 3-4 times over that "A new Grey's Anatomy is coming up next"? I am sure that viewership not only knows that, but already figured out how to set up the DVR/Tivo, and whom/where to write death-threats to in case of a rumored canceling.

      3) Why do many shows do a recap of the previous show for more than a minute? People who missed the show probably won't get much from a recap and people who didn't, don't need it!!

      4) Why do many shows do a "preview" before the start of the show and before every commercial break? And then a small introduction after the ads? Finally a "Next week on ..." at ending the show? Skip all this crap and put up the credits longer or something or maybe even more ads!

      5) Most channels are just copy cats. Some idiot gets a retarded idea (survivor, real life, ...) and because the brain dead public [we think] eats it up (as there is nothing else to watch), ever bloody network copies it with their own version. NO one wants to take a risk with new ideas, cause they are too scared! The public is made even dumber by being bombarded by the same drivel on all 100 channels.

      6) Have the seasons gotten shorter? And I am not talking about just the writers strike. There seem to be so few episodes aired for so many shows. Actors seem to take longer vacations than teachers! Hell, many of them don't even have paid actors!

      All in all, there just seems to be so much "wasted" air time through out the day that you would think that the providers would either use it to increase the value-add content or put up more ads. TV used to be like steak, apple pie, and sushi; now its just gravy with artificial flavoring. Our society has gone from offering the next greatest new thing to limiting what's on the shelf so that people are forced to settle for something as its better than nothing.

    9. Re:Depends on what they mean by charging... by cyn1c77 · · Score: 1

      Remember when buying cable meant you didn't have to watch ads? When that was one of the big selling points of buying cable in the first place? I do.

      Rock on! I remember the good old days. I learned my lesson with cable too.

      If I pay for media nowdays, I expect it not to have any commercials. If you let them open the advertising door, it starts with a few dollars a month and a few ads... and a few years later you have 30% ads and "taxes" and "taxes" on top of that few dollars a month, which increased due to energy costs and other BS.

      Hulu has it's problems, but I use it because dealing with them is worth the effort. But I would not whip out my credit card for the current performance I get from Hulu, even if the cost per show was $1. If they want to charge, the ads better disappear and the video quality better go up... and I doubt they will be making money then.

    10. Re:Depends on what they mean by charging... by Totenglocke · · Score: 1

      You're confusing HBO with Cinemax.

      Although, some scenes in True Blood are softcore porn.....

      --
      "The tree of liberty must be refreshed from time to time with the blood of patriots and tyrants." ~Thomas Jefferson
    11. Re:Depends on what they mean by charging... by Anonymous Coward · · Score: 0

      What country are you in that only got cable 20 years ago, and introduced it without ads? It's been about 30 years since cable was introduced in southern Ontario, and it carried regular ad-supported stations. The difference was you got more channels, and all at full strength.

    12. Re:Depends on what they mean by charging... by MLS100 · · Score: 4, Insightful

      HBO has a record for stellar dramatic series and quality documentaries. Though they have really failed to produce in this department of late with crap like Tell Me You Love Me and In Treatment. They are lucky Curb went for another season or their new lineup would have been beyond pitiful.

      Still, they have shows with amazing production value that blow the socks off of the total garbage network shows. Surely they have a couple viewers that watch these shows they blow millions on each year.

      People haven't been subscribing to HBO for the softcore porn for quite a while. It may have been sort of true a decade or so ago, but we have the internet now, and that serves even the most demanding porn enthusiast.

    13. Re:Depends on what they mean by charging... by sdnoob · · Score: 1

      hulu could probably get away with charging (modestly) for certain features, provided that they don't mess with the freeloaders' access or available programming. a couple examples:

      * give paid users first access to new content.. maybe a 48 hour delay for the freeloaders.

      * give paid users access to a true high-def feed.. limit the freeloaders to the existing lower-res feeds and 2 channel audio.

      * no ads for paid users.. but no _increase_ in ad minutes per hour for freeloaders.

      but as soon as they start holding content hostage, they'll run into trouble.

    14. Re:Depends on what they mean by charging... by Anonymous Coward · · Score: 0

      Remember when cable was like only 20 channels?

      HBO, Cinemax and all the movie channels still offer the no ads constant movies.

      Cable also offer VideoOnDemand unlike Satellite, VOD is great if you have never tried it than it basically makes the DVR obsolete.

      DVR's in my opinion are a dead end in the future, when all the content will be stored by the provider and accessed online.

      Hulu should work something out with MS/Apple(Itunes) to get something going.

    15. Re:Depends on what they mean by charging... by drinkypoo · · Score: 2, Insightful

      HBO's best content is original content, e.g. shows like Rome and the various HBO comedy specials (seen the last Chris Rock special? hot damn.) But hey, that's my opinion. Some people are really into boxing. Or bad movies (old people in particular.) I just rent the good stuff stuff when it hits video, which is usually not long after it's on HBO.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    16. Re:Depends on what they mean by charging... by Sri+Ramkrishna · · Score: 1

      If true, I think that is completely OK. A mix of free ad-supported content with premium high-quality content people are willing to pay for. Not sure how that would work currently, but HBO has proven people are happy to pay for *quality* programming.

      Remember when buying cable meant you didn't have to watch ads? When that was one of the big selling points of buying cable in the first place? I do.

      And somehow, 20 years later, cable TV comes with oodles and oodles of ads. Literally, ads on top of ads. (you know, when they take 2 inches off the bottom of the screen to put an ad, and it happens while other ads are playing?)

      Now Hulu comes along. it's got decent shows, a decent experience, and doesn't crush your consciousness with ads on top of ads, and it's FREE. Any surprise it's popular?

      Give it a few years. Then you'll be PAYING for access to shows riddled with ads on top of ads, if history is any lesson.

      No I won't. I'll be reading e-books with embedded commercials in them instead after I ran away from tvs and their commercials, keep those tree books around cuz ebooks is next for the the commercialization !:) sri

    17. Re:Depends on what they mean by charging... by Anonymous Coward · · Score: 0

      I am fairly sure he is referring to Cinemax or better yet Skinemax which was nothing but softcore porn and is irrelevant now with the advent of the internet. OTOH HBO is still around. Shocking that.

    18. Re:Depends on what they mean by charging... by Anonymous Coward · · Score: 0

      Sopranos, Generation Kill, etc, etc....

    19. Re:Depends on what they mean by charging... by Optikal · · Score: 1

      Seasons have gotten shorter. They went from 22-24 episodes a few years ago, to just 12 episodes now. I blame Sci-Fi (sorry, SyFy) for the hiatus model. I seem to remember them being the first to do this.

      As far as episode recaps, I'll agree that those are extremely annoying. As are the blasted watermarks, which keep getting more and more obnoxious.

    20. Re:Depends on what they mean by charging... by ConceptJunkie · · Score: 1

      TV used to be like steak, apple pie, and sushi; now its just gravy with artificial flavoring.

      Wow I wish I'd lived in this mythical time. TV was always 90% crap. Maybe today it's 95% crap, but that hasn't changed radically. Newt Minow didn't make his famous proclamation of TV being a "vast wasteland", it wasn't after watching "Melrose Place" or "Family Guy" or "Temptation Island", it was in 1961. He was right. He'd be right today too.

      The biggest difference is that in the 60's it was 25 minutes of programming and 5 minutes of commercials. Today it's 20 minutes of programming and 10 minutes of commercials. At least Hulu brings that ratio back to something tolerable. I don't block their commercials, although some of their commercials (like the Axe one mentioned above) might make me change my mind.

      --
      You are in a maze of twisty little passages, all alike.
  9. netflix by pyster · · Score: 1

    And I wouldnt just subscribe to netflix because? I dont even use the free hulu.

    1. Re:netflix by Anonymous Coward · · Score: 0

      Because with Netflix you have to wait for stuff to get to DVD, while with Hulu you have to wait at most a week or so to get it. Unless it's something like the Daily Show or Colbert Report, which I don't believe is on DVD, if which case you're SOL.

      If you're patient, and are only interested in network TV, I guess Netflix would work.

  10. Don't care by soundguy · · Score: 1

    Couldn't give less of a rat's ass. New 1-terabyte Tivo & Fios here.

    --
    Nothing worthwhile ever happens before noon
    1. Re:Don't care by Itninja · · Score: 0

      How is that relevant? A TiVo does not give you access to any measurable amount of 'free' video content. You can't even open a web browser on an OOTB TiVo. Hell, a Wii has more access to free online content.

      --
      I judt got a nre Kinesis keybiartf so please excusr ant egregiou typos.
    2. Re:Don't care by jedidiah · · Score: 1

      Neither does Hulu.

      It's all "add supported". The Hulu player interface is remarkably crude when compared to a Tivo or any other DVR.

      A lot of what's on Hulu is on OTA TV anyways. So with a nice strong digital signal, you don't have to pay any recurring fees anyways.

      --
      A Pirate and a Puritan look the same on a balance sheet.
  11. Ads or Subs, not both by clang_jangle · · Score: 2, Interesting

    I wouldn't mind paying for the two to three shows per week I watch on hulu.com, but then if I have to pay I don't want to sit through ads. Wonder how they'll work that out?

    --
    Caveat Utilitor
    1. Re:Ads or Subs, not both by Anonymous Coward · · Score: 0

      Why would you need subtitles? Are they adding anime now?

  12. hey, geniuses by circletimessquare · · Score: 4, Insightful

    if it is composed as bits, and it is consumed as bits (books, music, movies/ tv), consumers will pay nothing or very little for it

    this is the future, deal with it

    and no dear content panic brigade: plenty of books, music, movies/ tv will still be made. high quality and at high cost. as if free internet content is a threat to content creation: it isn't, its free adertising for the creators. music is consumed at concerts, movies in cinemas, and books in beds/ trains. and this makes cash as well as a whole huge range on ancillary streams: endorsements, toylines, speeches, movie script treatments, spokesperson, etc...

    what kind anarchist communist thinking is this?

    gee, i dunno. its called the business model that saw the rise of radio, and sustained television for free over the airways for decades: ADVERTISING. you give your content away FOR FREE, and your content is supported by ANCILLARY STREAMS OF REVENUE. you don't put moronic tollbooths that are broken anyways on top of access to your content. no one is going to pay it, you'll just make a lot less money than if you provided free access and depended on ancillary streams

    do you think the business model of radio and television in the 1950s is some antiamuricun socialism? no? then why are your panties in a twist over free digital content?

    but go ahead hulu, reduce your viewership by a thousandth or a millionth. you're geniuses, really, we can bring the business model of vinyl and cassette tapes to the internet. yeah, go for it

    fucking morons

    --
    intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
  13. I guess the current business model... by trudyscousin · · Score: 3, Insightful

    ...just wasn't profitable enough.

    That's a shame, because my fiancée and I have really enjoyed Hulu, as it's allowed us to watch our favorite shows (those that Hulu carries, anyway) on our own schedules, and with short commercial breaks, and no banner ads across the lower quarter or third of the screen. It's proven to be kind of an ideal version of television. (We've never had on-demand or DVR, just expanded basic cable, so take that with as many grains of salt as you wish.)

    Speaking for myself, the continual, intrusive advertising that plagues television today has done much to drive me away from it, but Hulu has succeeded in bringing me back. I really don't mind that much when the ads are at most a minute long (sometimes as short as 10-15 seconds), and only one at a time.

    Meanwhile, we're taking a wait-and-see approach to what happens next. There's no telling what Hulu will charge, but if it's reasonable (define that how you will) and serves to, say, buy CBS's participation, it could still be a worthy thing.

    --
    Those who can, do. Those who can't, write technology blogs.
  14. whats wrong with ad supported tv?! by timmarhy · · Score: 1

    OTA tv has been supported by ads for the last 50 years, why is it that media companys suddenly think this model doesn't work? people skipping ads isn't any worse then them ignoring them, hell i've been muting the fucking things for years. maybe try targeting their ads and making them less annoying (and not turning up the volume) and people might feel the need to skip them.

    --
    If you mod me down, I will become more powerful than you can imagine....
  15. They Need to Improve Service First by kgholloway · · Score: 1

    I am not satisfied that the Hulu streaming service is of acceptable quality to sustain a "pay-for-view" model. I only use their service if I absolutely have to. I am already a paid subscriber to three other online streaming services. All of these services give their users a better quality experience. And I'm speaking about things like rock solid streaming, 480p and 720p steams, better "full screen" response, and easier navigation around their sites. Until Hulu gets their act together my money will stay in my pocket.

    1. Re:They Need to Improve Service First by Rakishi · · Score: 1

      Which streaming services do you use? I'm interesting in finding some more to use aside from netflix.

    2. Re:They Need to Improve Service First by kgholloway · · Score: 1

      I'm referring to the three services that I use to view the latest Anime'. I've been a fan of animation since I saw Disney's "Pinocchio" in the early 50's.

      The best is www.crunchyroll.com which streams new Anime' episodes 1 hour after they first appear in Japan. It also has a lot of content at 480p and 720p. The service is both subscription and advertisement supported. A subscription costs $6.95/month and eliminates the ads plus adds premium shows.

      Next is www.theanimenetwork.com which has three levels of content; free, registered user, and premium. They also have a lot of shows in HD. Cost is $5.95/month for premium content.

      Finally there is www.animenewsnetwork.com which I subscribe to for $20.00/year. Many shows, and the latest news are available here.

      ===KGH

    3. Re:They Need to Improve Service First by kalirion · · Score: 1

      Are all these legit (i.e. legally licensed, etc)?

      I get most of my anime streaming from Hulu and the official Funimation site (which suffers from connection issues).

      BTW, I'm pretty sure Hulu has 480p.

  16. Fast-forward to 2011 by whterbt · · Score: 5, Funny
    A preview of what hulu.com will look like in 2011:

    hulu.com

    This domain is for sale! Click here to register!

    --
    Too late to be known as Bush the First, he's sure to be known as Bush the Worst.
  17. Won't work by DogDude · · Score: 1

    I agree with you 100%. It won't work. Millions of people already pay for content AND watch ads every day. Cable TV. People are dumb. They'll continue to pay to watch ads.

    --
    I don't respond to AC's.
  18. Quality is an issue by Anonymous Coward · · Score: 1, Insightful

    The heavily compressed low res streams are okay for free/limited commercial but if they expect to charge for similar quality content even if it's current movies uncut I think I'll pass. Now if they offer things I can't get anywhere else especially older shows and movies that aren't available then I'd consider it for a reasonable cost. Don't offer what everyone else is just lower quality think outside the box and offer what isn't available. Fans love rare and hard to find but offering yet another way to get movies only a paid service then you are selling apples in an apple orchard. If they can provide premium cable shows rebroadcast for a reasonable rate uncut they might have something. The better ones are available in box sets but there are older ones that aren't available. Everyone is fighting for the same mainstream market so it's over served already. Better to break new ground.

  19. This is good by countertrolling · · Score: 1

    We shouldn't be patronizing people like these who won't let their signal out of the country anyway. Let's use the internet to tear down the borders, not reenforce them.

    --
    For justice, we must go to Don Corleone
  20. Ads should be enough by __aazsst3756 · · Score: 1

    We canceled our cable a couple years ago, and have lived quiet happily with HULU, a $9 Netflix subscription, and a $50 Craigslist post lease PC attached to our HDTV.

    Hulu has always been very generous (IMO) with the number of ads in their content. I always assumed at some point they would take that up to the same level as network TV. Keep in mind networks have existed happily for many years broadcasting free with only the ad revenue.

    If and when HULU goes pay (depending on content and terms) our household will most likely simply stop watching HULU.

  21. That is so not true, people will pay by SuperKendall · · Score: 2, Insightful

    if it is composed as bits, and it is consumed as bits (books, music, movies/ tv), consumers will pay nothing or very little for it

    If that were true, iTunes would be an utter failure. But it's booming, selling a lot of music but also a lot of video content.

    If you look the prices are actually pretty high ($1.99 for SD, $2.99 for HD television shows). But people buy it - because of convenience and quality.

    I've tried Hulu a few times but honestly I can't even tolerate the minimal advertising they have, and either tape shows off the air or buy some from iTunes for stations I cannot get. The only time I turn to the universal "free" option is when a publisher is so dense as to not offer something on iTunes.

    Yes there will always be people who choose the free option, but if you give consumers a chance to pay for convenience a lot will.

    That said I don't think paid Hulu will do well at all. It's pretty damn inconvenient to watch streaming video already (with or without commercials), since you can't (without technical know-how) shift it to portable devices at all, and if you want to re-watch something it may just be gone. At least when they yank content from iTunes you as a consumer can keep on using what you bought, which is probably as close to replication of physical media rules as we are likely to get.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:That is so not true, people will pay by MBGMorden · · Score: 1

      I've tried Hulu a few times but honestly I can't even tolerate the minimal advertising they have, and either tape shows off the air or buy some from iTunes for stations I cannot get.

      I've also tried Hulu as well, and I buy from iTunes for a very different reason - my connection is fast enough to download a movie in a reasonable amount of time, but not to stream it. It also tends to drop out for a few seconds about twice and hour. That's aggravating as hell on streaming video and gaming, but downloads just resume and keep going - it doesn't matter. Even on a better connection if you do too many other things with it you'll end up rebuffering a stream.

      In that regard I'd FAR rather buy a file that I can download and then watch than mess with the shakeyness that is streaming.

      --
      "People who think they know everything are very annoying to those of us who do."-Mark Twain
    2. Re:That is so not true, people will pay by drspliff · · Score: 3, Insightful

      The free option, available only to USA residents.

      Yes, I'd love to watch some of the stuff available on Hulu, but no... due to "Copyright" it's not available in my country.

      Wait... what? There is no technical limitation, there's no financial limitation, there's no business limitation... unless the company behind Hulu is extremely dense or has absolutely no clue about marketing.

      Or do you want to get into the fact that shows on Sky and Virgin media or other satellite/cable providers in the UK & Europe are shown as little as 3 months after, is this all about a gentlemans agreement to keep a monopoly profitable when it should've died years ago?

      When marketing & politics get involved, especially in issues like this, expect the fucking worst.

      By the time Hulu gets around to allowing Europeans to view stuff we'll have to not only pay a fee, but also sit through 5-10% in duration of advertising for local Cable/Satellite companies which offer a worse service.

      Anyway, I have to go change the proxy settings in Firefox so I can watch some stuff on Hulu, brb.

    3. Re:That is so not true, people will pay by Anonymous Coward · · Score: 0

      Anyway, I have to go change the proxy settings in Firefox so I can watch some stuff on Hulu, brb.

      If you know of any good proxies, please post them. I have the same problem.

      It's been 1 hour, 2 minutes since you last successfully posted a comment...

      Once again, FUCK YOU, Slashdot!!! Guess I need a proxy for you also, huh? Bastards!

    4. Re:That is so not true, people will pay by Anonymous Coward · · Score: 0

      Rent a VPS in the US (eg, Linode) and set up OpenVPN. Not exactly cost-effective if that's the only reason you need a VPS, but it's a nice fringe benefit if you have one anyway. If you're cheap, just set up Tor to use exit nodes in the US only and hope for the best.

    5. Re:That is so not true, people will pay by Totenglocke · · Score: 1

      Torrents my dear friend, torrents.

      I fully understand people saying that it's wrong to download music or movies - but downloading a tv show is no different than your friend recording it on VHS and then giving the tape to you. Especially since most shows (yea, I'm not talking HBO, I'm talking ABC, CBS, NBC, Fox) are free to view to begin with.

      --
      "The tree of liberty must be refreshed from time to time with the blood of patriots and tyrants." ~Thomas Jefferson
    6. Re:That is so not true, people will pay by prockcore · · Score: 1

      Wait... what? There is no technical limitation, there's no financial limitation, there's no business limitation... unless the company behind Hulu is extremely dense or has absolutely no clue about marketing.

      If Hulu were available in your country, the networks couldn't charge Sky as much as they do for shows.

    7. Re:That is so not true, people will pay by badpazzword · · Score: 1

      > shows [...] are shown as little as 3 months after

      I really can't see how that would stop them. I mean, setting up different release dates for different areas really is no rocket science. I don't think "new episodes" on Hulu appear as soon as they are available ;)

      --
      When ideas fail, words become very handy.
    8. Re:That is so not true, people will pay by Anonymous Coward · · Score: 0

      If you look the prices are actually pretty high ($1.99 for SD, $2.99 for HD television shows). But people buy it - because of convenience and quality.

      That is fucking insane pricing. For the amount of TV I watch - maybe 60 shows per month - that would be $120 or over four-times my Dish bill (under $30). I don't doubt it happens. When pricing something, I like to multiply the monthly cost by 120 (10 years, 120 months). Assuming they watched one SD show per day, that is $7200. My last TV purchase was over 5 years ago at $1100. My next one will include a myth box, HDTV, same size (42"), and cost about the same (~$1100). It will last 5 years (LCD, not plasma). I can't see spending so much money to buy content.

    9. Re:That is so not true, people will pay by Dhalka226 · · Score: 4, Interesting

      I fully understand people saying that it's wrong to download music or movies - but downloading a tv show is no different than your friend recording it on VHS and then giving the tape to you

      A few things jump out at me:

      First, to be accurate, it is no different than your friend recording it on VHS and giving a copy of that VHS to you. I am not sure about the legality of that, but since he is making a copy for non-personal use it is probably copyright infringement the same as him making you that copy via torrents would be.

      Second, it actually is different. The reason nobody particularly cares about your friend giving you a VHS copy of the show is because the scale is nearly non-existent. It costs him (or you) money to buy the tapes and time to dub them for every copy made. Downloading that same show is a distribution method that would allow one person with very small money (tuner) and time (encoding) investments to provide that video, essentially for free, to thousands and thousands of people with exactly the same effort as it would take them for their own use, or to hand it to their friends. I am not intending to argue for one side or the other in the copyright debate, but the difference is hardly semantic.

      And third, if it is wrong to download a movie--and again I am not making any personal judgments--then it is equally wrong to download a TV show. Both can be had from free- or nearly-free mediums, both deprive the producers of potential sales later on. If you do not think that people downloading Show X cuts into not only Show X's viewership and thus ad revenues but also their merchandise like box sets, then you are horribly and irrevocably biased.

      It may sound as though I am taking the side of copyright owners; I am not, and a look around my hard drives would probably bear that fact out. I just do not see a reason to pretend there are no consequences to such actions for other parties.

    10. Re:That is so not true, people will pay by Tacvek · · Score: 3, Insightful

      The simple fact of the matter is that most of these industires are locked into a model that made some sense back when it was started. Regional versions of products often made sense because of either local requirements (Different line voltage and frequency) different safty regulations, and the fact that not long ago it was prohibitively expensive to import something on a one off basis, and still for most items, ording from overseas can be pretty expensive, but still potentially viable for a consumer.

      So in may industries we got a developer/designer, potentially a separate manufacturer, importers, distributors, etc. Creative efforts often had a separate producer too.

      Content like television had a modified version of this model, where exclusive complete exploitation rights for some franchise in a limited geographical area is sold to another company. Producers often completely lack the rights to authorize sites like Hulu to show content outside the US, since they sold those rights already. Back when these sorts of deals first came out, this was because the producer would find it very difficult to negotiate broadcast agreements with channels overseas. There were just too many, with language barriers, and limited communication speeds. Under such a system both parties had something to gain. The regional rights holder could negotiate broadcast agreements with much more ease, and get profit through this. The production company would get revenue from overseas broadcasts which woiuld otherwise simply not not occur.

      The model has become so entrenched, that I'm not sure that a production company could possibly keep enough rights to authorize international streaming, while still getting the shows aired overseas, since channels overseas are used to dealing with local rights holding companies when negotiating for broadcast rights, and would be reluctant to negotiate the rights directly with the producers, if they even are allowed to, by the contracts they have with the local rights holding companies. In this day and age, it is far more feasible for a producer to directly negotiate broadcast rights with overseas channels, so the benefit to them of the international rights holders have diminished greatly, but they are still around.

      In the modern age of globalization and global connectivity, political borders should have little meaning when it comes to products or content, but many industries are locked into the old models, with little hope of changing in the short term. There are no few to no gentlemens agreements here, mostly just shortsightedness on the parts of many parties, and quite a few binding contracts where the the company with exploitation rights is not willing to let the contract be withdrawn. (As they now clearly have the better end of the deal, while originally the deal was fair or perhaps in the other direction). Combined with the existing system being so entrenched bypassing it is almost impossible, we get the nasty mess that we have.

      --
      Stylish sheet to fix many problems in Slashdot's D3: https://gist.github.com/801524
    11. Re:That is so not true, people will pay by Totenglocke · · Score: 1

      First, it is perfectly legal for you to say to someone "hey, I'm going to be out of town, can you tape X for me?" and have a person record the show for you and give it to you. This is no different than buying / building a DVR on your own to record shows for you.

      Second, you realize that you CAN reuse tapes, right? =) I only ever owned one three pack of blank VHS tapes and simply reused them over and over. As for your "one person with a tv tuner" argument, that's exactly WHY it's not different. Those shows are available, for free, to anyone with an antenna connected to their tv - I specifically said I was talking about the channels that are freely broadcast, not cable channels. Regardless of how you obtain it then, it costs you nothing - which is why it's ridiculous to call one method illegal while every other method of obtaining the same thing for the same price is legal.

      Third, they are only the same thing if it's a made for tv movie that broadcasts on a freely available station. Neither deprives the creators of money, since you have two kinds of people - 1) the person who sees a show / movie once and that's it or (so if they saw it when it was broadcast, they'd never buy it) or 2) (the people like me) who like a show / movie and buy it on dvd / blu-ray. I own hundreds of dvd's (yes, purchased ones, not pirated) and getting close to 100 seasons of tv show's on dvd. Why? Because I like having the disc and box and all that, plus you can use it in a blu-ray player and upconvert it, it's easy to loan out, etc.

      If you do not think that people downloading Show X cuts into not only Show X's viewership and thus ad revenues but also their merchandise like box sets, then you are horribly and irrevocably biased.

      It's rare for someone to buy a season of a tv show without ever watching the show first. Also, most people don't watch scattered episodes of a show, so if they miss some, they'll simply stop watching. NBC got money from me, both ad revenue on tv and for the dvd purchase, of Heroes BECAUSE I went on bittorrent and downloaded episodes. I missed the first few episodes of season 1 due to other things going on, but I wanted to see it so I downloaded a handful of episodes to catch up. Because of that, I started watching the show all the time and bought every season on dvd.

      Companies typically MAKE money off of piracy due to the fact that some people pirate because they don't want to pay, but then their friends see the pirated product and like it, so they buy it, then tell other friends how great it is and they buy it, and so on. You are allowed to test out a car, computer, walk through a home, browse a book, etc before you buy it - but with games / tv shows / movies you're supposed to just drop down money without getting a chance to find out for yourself if it's worth the money? That's bullshit. It's the same as with DRM, no other industry is allowed to get away with that crap of taking back what someone fully paid for - why does the entertainment industry get this exception to providing customers a chance to find out if the product is worth buying before they have to pay for it?

      --
      "The tree of liberty must be refreshed from time to time with the blood of patriots and tyrants." ~Thomas Jefferson
    12. Re:That is so not true, people will pay by Anonymous Coward · · Score: 0

      If that were true, iTunes would be an utter failure. But it's booming, selling a lot of music but also a lot of video content.

      Er... he said "this is the FUTURE". Yeah, people are paying for imaginary property NOW, but once people begin to understand that ownership of an abstract entity is absurd, and they are starting to, there will be a cultural shift and "bits" will approach their true market value: 0.

  22. The only possibility by v(*_*)vvvv · · Score: 1

    the free-to-air model is not sustainable in the long-term.

    ... and the pay-to-view model is not sustainable period.

    The only model that has a narrow chance is if they charge something like 5 dollars per year, but also get rid of their randomly disappearing and reappearing content. No one will complain while its free, but when I start watching a series from season 1, I expect season 5 to still be there when I get there. I'm just sayin'.

  23. Depends on your definition of Free. by rezonat0r · · Score: 2, Insightful

    Sorry Hulu, but calling it the "free-to-air" model is dubious at best. Any time we are receiving advertising over websites/TV/radio/Hulu, we are a product being delivered to advertisers.

    Hulu, you run plenty of ads. The idea that you are not making any money, or that your service is free in any sense beyond the most narrow interpretation, is absurd.

  24. non euphemistic translation by Anonymous Coward · · Score: 0

    'Holy shit, we're fucking screwed' say Hulu execs

    Dateline Saturday October 24, @12:02AM

    Chase Carey, the soon to be replaced president and COO of News Corp, has said that Hulu is a fucking disaster of epic proportions. He said at a recent conference that they aren't making any fucking money, and their numbers were all fucked up in the first place, thanks to their business model being based on the syphillitic ramblings of an LSD tripper.

    The Atlantic pretends to be all sensitive and shit, acting like there is any possible way Hulu can drag it's ass out of the fire before it's burnt to a flaky blackened crisp. It also wonders what the fuck they spent all that money implementing an advertising subsystem for if it wasn't going to bring in any fucking income, for chrissakes they show you a commercial every 5 goddamn minutes on the thing, you'd think somebody would want to pay for that shit.

    Calls from shareholders to reduce executive bonuses were responded to by Carey as 'fucking communist', and followed by a quick, short, sharp shock to the back of the head.

  25. Not true. by KingSkippus · · Score: 4, Insightful

    Not true, almost all around

    First of all, I don't remember ever "no ads" being the selling point of cable. When I first saw cable back around 1979, it was because the transmission towers were so far away from our rural neighborhood in a valley that we couldn't get a signal with an antenna. Literally nothing. "Cable" to us meant that we got to pay for what everyone else was watching: broadcast television.

    Second of all, when they did start adding a few paltry non-broadcast stations to cable television, I remember ads from the outset. Oh, sure, you had the "premium" stations like HBO that had no ads, but guess what--they were really expensive, and we didn't get those channels, and we watched ads. Fewer than today, granted, but that was true even of broadcast television and is a trend across the board.

    Third of all, I don't see us ever going back to the way things were, with big content providers having an absolute lock on when, where, and how you watch big content. Too many genies are out of too many bottles for that to happen. The providers now have two excruciatingly difficult competitors to face: media pirates and entertainment alternatives.

    Yes, as much as we like to pretend that media pirates don't have that big an impact on the industry, they really, really do. Fortunately, in many ways, it's positive. I mean, think about it, do you really think that a service like Hulu would exist today if big media didn't have to contend with people downloading their stuff for free? Their value added is no longer the fact that they have complete control over the pipeline. It's all about ease of use and legitimacy. If they stop providing that value added service, then people will still simply stop using their service.

    Added to this pressure is the fact that the times they are a-changin'. Back when I was little, we didn't have the Internet. We really didn't have many good video games. (I grew up in the Atari 2600 age.) The television was THE home entertainment medium. At night, it was either watch television or sit around talking to your parents. (Fun.)

    But now with all of our instant communication technology, the Internet as our kids' playground, and gaming systems that are more hi-tech than the most expensive supercomputers I grew up on, television has a fraction of the relevance that it once did. Look around, man. Between cell phones, the Internet, their World of Warcraft accounts, and their Xboxes, a lot of kids don't even watch television!

    Do you really think that people will be paying for access to shows riddled with ads on top of ads? I don't. I think that they'll just find something more interesting to do, some alternative that we didn't grow up with, thus the reason we were so willing to put up with that crap. Big media will either adjust, with services like Hulu, or die. And they know that, so please, finger off the panic button.

    1. Re:Not true. by bit01 · · Score: 1

      And they know that, so please, finger off the panic button.

      You are way overoptimistic. What will happen in every new media is what has already happened to pretty much every old media ever made, whether it be TV, DVD's, internet, cinema, magazines or blank walls - over time ad-load will increase until the net benefit to the consumer is just marginally above zero, thus maximizing profit while keeping the bum on the seat but giving the consumer almost nothing. Piracy may help a little but will be largely controlled in the mass market by DRM and law.

      Marketing parasites attempt to saturate every single medium (they're always looking for "untainted" media to improve their "effectiveness" e.g. mobile phones and computer games are currently being poisoned) so that there is no alternative for the consumer other than to become a hermit. Total market failure. There should be a law.

      ---

      The majority of modern marketing is nothing more than an arms race to get mind share. Everybody loses except the parasitic marketing "industry".

  26. I'd consider it. by BOFslime · · Score: 2

    Cable and Sat have gotten out of control, I don't watch enough tv to necessitate 1000+ channels while paying $50-$75/mo for it.
    I canceled my cable a few months ago and have been souly utilizing Netflix for my viewing needs via my xbox360. If hulu starts offering direct streaming services and in HD, via xbox, ps3 and/or web for all of its television content like netflix does for movies I would be willing to pay $5-$10-$15/mo for it and wouldn't mind some ad support. Unchanged though, I wouldn't consider paying for it.

  27. I'd pay for Hulu... by MindlessAutomata · · Score: 4, Insightful

    I'd pay for Hulu if it was a very reasonable price with a very good selection of stuff, with no or very few advertisements. If it has a good selection there's STILL no reason to buy cable when you can watch what and when you want to watch. In my opinion, Cable Television as we know it isn't going to be sustainable in the long term, either, because people are increasingly DVRing and downloading and stuff nowadays anyway and the old advertisement scheme just isn't as viable as it once was. Cable emerged and appeared the way it did because the internet was not really fully realized the way it is now and certainly not with today's bandwidth. The old cable network model is slowly on the way out. Hulu at cost, a decent cost, will be a bargain over the old cable networks still because I can watch any (available) episode of, say, Babylon 5 when I want, where I want, without having to wait for network showings.

    1. Re:I'd pay for Hulu... by Saysys · · Score: 1

      That is essentially it, as long as the value proposition (works like a DVR, commercials don't run longer than skipping through commercials on a DVR take, the price is the cost of internet access instead of internet + TV) then migration will happen;

      Let say a reasonable HTPC w/ 1080p display costs $1500 and cable with a DVR costs $60 a month, hulu pays for your HTPC w/ new HDTV in about 2 years; Add to that a $5 a month fee for what used to be $15 a month HBO and hulu charging for premium content: Hulu w/ service, after the second year, saves the consumer ~ $850 a year

    2. Re:I'd pay for Hulu... by drinkypoo · · Score: 1

      The answer should be IP multicast, at least in this world of asymmetric connections and in which we HAVE THE POWER to run IPv6; the cable modems will do it. The ISPs can gateway to IP4. And allegedly, multicast actually works with IPv6...

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    3. Re:I'd pay for Hulu... by Anonymous Coward · · Score: 0

      I too would pay for Hulu; but the following would need to happen: 1) It would need to become completely commercial free (like cable and movie theaters used to be). 2) Expanded show selection with episodes that don't disappear ( Personally I'd like to see shows that you'd find on History, DIY, HGTV, TLC, PBS, and G4; Extra points for some show involving human tetris.) 3) More volume please (I need to lean in to hear audio on my laptop with it cranked, other stream media though comes across loud and clear at the same settings.

      I'd also be willing to pay say $10.00/mo for movie access if they again expanded their selection. As is the only movies I'll rent are from RedBox where finally I can get a movie for what is worth. If they can make a go of it for $1 a day/movie while paying off the equipment, Hulu should have no problems.

      I don't mean to get off on a rant here but... I don't have cable, I don't even use the broadcast stations in my area, why; 90% of the content on them, in my opinion, is junk and quite unoriginal. And until I can buy just the channels I want, they can sit and spin because they aren't getting my money.

  28. Same here by HangingChad · · Score: 4, Interesting

    Sometimes I watch Hulu because it's convenient, if they were charging I'd drop them like a hot rock. Tivo is your friend.

    Thinking they're going to come out with a charge model isn't as funny as Rupert Murdoch's threats to monetize his web properties, but it's vastly overestimating their importance in the content market.

    --
    That's our life, the big wheel of shit. - The Fat Man, Blue Tango Salvage
    1. Re:Same here by EdIII · · Score: 4, Insightful

      isn't as funny as Rupert Murdoch's threats to monetize his web properties

      NOTHING is that funny. He is like a 4 year old having a tantrum and honestly believing that if he keeps it up long enough he will magically get his way. Of course in this case, little Rupert is screaming until he gets a flying Unicorn to take him to Disney Land.

      Rupert Murdooch, Hulu, and pretty much everyone else are vastly overestimating their importance, and more importantly, what that market is worth anyways.

      The days of living on credit cards and home equity loans are so over. Credit card companies are raising rates, reducing available credit, and the associated banks are tightening up on lending like never before. Equity in a 2+ year old home purchase is probably as rare as a Unicorn now too.

      So just where does Rupert Murdoch, Hulu, and the rest of people expect their customers to get the damned money in the first place? I would be hard pressed to believe the average American family has more than $100 dollars to spend on entertainment anymore before tapping a credit line and making their situation worse, which won't last that much longer.

      They are fighting for a piece of pie that is getting much, much, much smaller by the day. I think as far as regular people are concerned they already paid for Hulu when they paid for their Internet connection. Personally, I know quite a few people that have cut as much as possible off their bills by removing digital boxes, getting on cheaper plans with less channels, and sometimes outright eliminating cable and relying entirely on torrents (the ethical arguments be damned).

      Hulu wants to charge for service? They better be offering some really freakin' attractive offerings to get people to pay them since more than ever, money ain't growing on trees, and it could require people to choose between regular Cable/Satellite service and Hulu.

      On that note Hulu has some pretty apparent pros and cons to me:

      Pros - Less aggravating commercial interruptions. No absolutely retarded animated overlays (SyFy channel blow me). A fairly easy to use interface.

      Cons - Waiting times to get content, and disappearing content.

      Hulu makes it easier to watch on a regular TV, solve those Cons, and they could be a real threat to other people in that market.

    2. Re:Same here by r_jensen11 · · Score: 2, Interesting

      I'd be willing to pay for Hulu, especially if it meant no commercials. An even better thing would be if viewers all around the world could watch programming from all around the world. The vast majority of stuff I downloaded from the pirate bay is programming from ITV and the BBC, and that's because BBC America sucks ass (too many commercials, and more censorship for something on cable than was originally OTA?, etc.) Ever since my US shows became available on Hulu, I quit going to the Bay to watch them.

      I think the following price-points would be more than acceptable to the average viewer:

      $5/mo for 480p
      $10/mo for either 720p, 1080i, or 1080p

      And to the person who complained paying for Hulu is more expensive than paying for TiVO: in addition to the [monthly fee/$800 one-time fee], I guarantee that the majority of TiVO owners are also spending at least $60/mo on cable or satellite.

    3. Re:Same here by Anonymous Coward · · Score: 0

      I think you have something fundamentally wrong. Entertainment is not produced for entertainments sake. It's just the means to get ad or subscription revenue. Ads and subscriptions are their income. If people are too poor to pay for subscriptions, they are not the target audience in the first place. Incidentally these people wouldn't be able to afford products shown in ads.

      Yes the system is antisocial and unfair but people with little disposable income aren't the ones they want as customers.

    4. Re:Same here by meyekul · · Score: 1

      I pay about $30 per month for cable, and the only advantage it has over Hulu is that there is more of a selection. However, it isn't really fair to call it a selection when someone else has selected it for me, and decided what time I can watch it. Also at least 1/3 of it is commercial breaks. If Hulu can improve its selection for $30 or less per month, I'll drop cable like a hot rock. If they remove the 30 second ads for paid subscribers, I'd be a fool not to.

    5. Re:Same here by Svartalf · · Score: 1

      Unfortunately...the people they don't want as customers are the norm these days, not the exception...

      If you didn't track what the parent post was on about (which it's apparent you didn't...) the days of having people fork money out for entertainment as if money was like water are pretty much gone for many years to come. Yes they're not the customers they want- but unfortunately the ones they DO want are a vanishing breed. Moreover many of those that have the cash are holding on to what they have as well- because they know it's going to get more unpleasant before it gets better.

      In the end, he's slicing his nose off to spite his face. Which, knowing how Murdoch has operated on things means no surprise there. He's trying to rake in ever higher profits out of everything instead of being sensible in a downturn and finding out what's sustainable and potentially future profit making. So, he'd rather kill the goose before it gets to laying gold eggs- and if done right it would.

      --
      I am not merely a "consumer" or a "taxpayer". I am a Citizen of the State of Texas
    6. Re:Same here by cashman73 · · Score: 1

      But, just watch! Hulu will go to a pay model, and no one will sign up. Then Rupert & Co. will cry to the Feds, asking for a Media Bailout to protect their "way of life"! And the way the government works these days, they'll probably get it,. . .

    7. Re:Same here by FlyingBishop · · Score: 1

      Murdoch doesn't own much content worth paying for.

      Hulu on the other hand offers some shows that could be worked out. I currently happily subscribe to Pandora, and wouldn't mind a similar arrangement with Hulu. Especially if it meant Dr. Who.

    8. Re:Same here by hey · · Score: 1
    9. Re:Same here by captor.tn · · Score: 2, Insightful

      Who's saying they intend to drop the ads when you pay for the service? After all, that was to be a pro of the cable service when it was first introduced, and now we're still burdened with commercials.

    10. Re:Same here by hairyfeet · · Score: 1

      Which is what I have been pointing out for awhile, what I call the "too big to fail" mentality that has infected so many of these mega corps and why arguments like "Don't buy from the *.A.A!" don't work.

      Basically these mega corps, having grown fat and spoiled on years of easy credit have no decided they are entitled to ever rising profits. And if they don't get those profits well then it must be those evil peasants stealing from them because their products are all worth outrageous prices even in a dead economy because their shit don't stink and they're "too big to fail".

      So sadly you are 100% correct, and scumbags like Murdoch will just use treasonous bribery of elected officials to get some "media tax" passed, which of course will just be free money out of the taxpayers pockets thank to Uncle Sammy. Of course in return we will still get sued if we dare watch anything without cutting a check, groups like Disney will keep getting perpetual copyrights thanks to extensions(150+ years? WTF?) and once again the public gets fucked to help out those poor CEOs.

      So steal it, don't steal it, it really doesn't matter. Some suit will be showing the corrupt congress critters a PPT filled with bullshit piracy numbers along with a chart of their profits going down thus "proving" that it is the evil peasants and not the DOA economy that is causing them to lose money. Because everyone has lots of money to throw at us for our overpriced content, which is never crappy as our shit don't stink and we're "Too big to fail!". Didn't you know that? And folks wonder why the country is in the shitter. It wouldn't be the fact that rampant corruption has tilted the thing so far in the mega corps and financiers like Goldman Sachs favor...nahhh, that's just crazy talk.

      --
      ACs don't waste your time replying, your posts are never seen by me.
    11. Re:Same here by kothmac · · Score: 1

      money ain't growing on trees,

      Technically, it is. The American dollar is only worth what the federal reserve says. Fiat money is stupid.

    12. Re:Same here by Thing+1 · · Score: 1

      Exactly. I just bought a ReplayTV with lifetime subscription for around $200 on eBay. The specific reason for my purchase was to replace the TiVo, so I can stop paying the subscription. Big benefit: this ReplayTV model has the auto commercial skip feature.

      --
      I feel fantastic, and I'm still alive.
    13. Re:Same here by Anonymous Coward · · Score: 0

      I pretty much solely use Hulu for my television needs (except for Defying Gravity, which I had to seek elsewhere... illegally!), and they can certainly offer services worth paying for. Unfortunately, they probably won't charge a fair rate.

      Small monthly fee for no ads, or free with ads, but absolutely not both. I will not pay to watch commercials. If advertising doesn't cover the costs, the model must be to pay for the content itself. If that doesn't cover the costs, the content wasn't something the market would bear.

      Also, Hulu needs to open up the season and licensing restrictions. I will pay to have the current season of House available, but I won't pay for each episode to be available for only a few days/weeks. I'd really prefer that all seasons be available as well, not simply the current one or some random season.

      I want content and I will pay for it. But not with arbitrary, marketing-driven restrictions. Make the content easily accessible when I want to access it, then the only question is the price point, which need not be zero. It also doesn't need to be my paycheck.

  29. Per-Show bundles are a good idea! by Mitreya · · Score: 3, Insightful

    I almost want them to sell show-based subscriptions. Or allow me to donate money to the show balance. I am worried that the fact that I religiously watch a few particular shows is not counted in the rating of the show and that might lead it to die. Perhaps if people could pay for subscriptions, we could have saved Firefly before it got canceled!

    Of course I would probably want a view without ads if I am going to pay money for a subscription...

    1. Re:Per-Show bundles are a good idea! by Phroggy · · Score: 1

      I should point out that iTunes offers exactly what you're asking for.

      Since you mentioned Firefly, I'll use Dollhouse as an example: Season 2 is available in HD for $32.99, or standard definition for $22.99. This works out to $2.54/$1.77 per episode (or you can buy individual episodes for $2.99/$1.99). The first four episodes are available now; if you subscribe, you'll get those now, and the remaining episodes will automatically download as they become available.

      You can keep the files forever, however they are DRM-encrypted, and will only play on Apple's stuff (iTunes, QuickTime, iPod, iPhone, AppleTV) and only for as long as Apple continues to support the iTunes Store (I can't imagine them pulling the plug within the next two decades, but after that all bets are off). However, you can authorize multiple devices to play your media, and Apple's DRM works a hell of a lot better than pretty much any other DRM system on the market. iTunes is required, of course; I don't know how well the Windows version runs under WINE on Linux, but only Mac OS X and Windows (XP and later) are officially supported.

      The problem, of course, is that while I wouldn't mind paying $23 for a few months of entertainment, it's not the only show I want to watch. House is $59.99/$39.99 for HD/standard. Family Guy is $49.99/$39.99. Stargate: Universe is $53.99/$35.99. The Daily Show and The Colbert Report run about $10/month each. Pretty soon you're spending hundreds and hundreds of dollars on something that's currently free (with minimal ads) on Hulu!

      On the other hand, the HD versions of all the shows I mentioned total less than $35/month. How does that compare to cable/satellite TV?

      --
      $x='S24;r)>63/* h@<5+oZ)32"5cz';$me='phroggy'x$];
      $x=~y+ -xz+\0-Tx+;print$_^chop$me for split'',$x;
    2. Re:Per-Show bundles are a good idea! by nametaken · · Score: 1

      You're kinda describing the ala carte model people have wanted in cable for a very long time. I'd pay too if I could choose what I want.

  30. Oh noes. by Spewns · · Score: 1

    Now I have to continue not visiting Hulu! There's nothing on there you can't find ad-free elsewhere. If this were about YouTube, it might be newsworthy, but I'm not exactly shocked that a site ran by the likes of NBC/General Electric, ABC/Disney, and Murdoch are going to attempt to gouge as much money as they can from people.

  31. Free-to-air isn't sustainable? by Vyse+of+Arcadia · · Score: 1

    Someone should probably let broadcasters know about this.

  32. Fullscreen overlays? by antdude · · Score: 1

    Can Hulu desktop do fullscreen video overlays? Basically, can I still do stuff on my computers and watch videos on my TV fullscreen?

    --
    Ant(Dude) @ Quality Foraged Links (AQFL.net) & The Ant Farm (antfarm.ma.cx / antfarm.home.dhs.org).
    1. Re:Fullscreen overlays? by Culture20 · · Score: 2, Insightful

      Uhhh, yeah. Why don't you take the minute to download and try it before clogging up slashdot with stupid questions.

      Because one answer here prevents 1000+ people from having to download and try it.

    2. Re:Fullscreen overlays? by Cylix · · Score: 1

      Yes.

      I just integrated the hulu desktop into mythtv today.

      The interface is a little sluggish on my htpc, but it is otherwise perfectly functional.

      --
      "You should always go to other people's funerals; otherwise, they won't come to yours." -- Yogi Berra
  33. Double dipping by navtal · · Score: 1

    Hulu will now get payed from both advertisers and you.

  34. You know you're tired... by mattwrock · · Score: 0

    when you read that Chevy Chase is COO of Fox News!

    --
    "Ones and zeros were everywhere. I even think I saw a two!" - Bender
  35. Let me get this straight... by mikep554 · · Score: 3, Insightful

    Broadcast networks have existed for more than fifty years on a model that had massive overhead but was free to any user within range of the signal. Now, there is a way they can provide their same product via the internet with massively lower overhead, but they can't figure out how to make money like they used to? Or even make money at all? Did these guys all go to the school with an MBA program that taught them to find a stable company that looks like it would run on autopilot, and just cash the checks as long as the good times last?

    1. Re:Let me get this straight... by Anonymous Coward · · Score: 0

      ... bandwidth costs money...
      Key word "broadcast" networks. Hulu isn't a broadcast. It uses far more costly IP to provide on-demand. The "tubes" ain't free.

  36. Could this mean that you could watch outside USA? by thatkid_2002 · · Score: 1

    Perhaps with the change of model it means that people outside the USA could use Hulu? If the subscription is cheap enough they could make a lot of money from non-US viewers. I might be totally mis-understanding the whole reason we cannot legally watch Hulu though.

  37. Why? by chucklebutte · · Score: 1

    Fuck. Now back to pirating my TV shows.

  38. Wait by Anonymous Coward · · Score: 0

    So... it's not making money? Wait, it is. Oh, its not making "enough" money! Damn you capitalism and your tendency to drive down the cost of things for consumers over time. What we need here is an entirely new model of economics. One where a group of elite few control everything and have all the money and power, and the rest are ordered around on penalty of imprisonment and death. If only there was a word for how such a thing would work.

  39. I'm not paying a subscription fee. by gd2shoe · · Score: 2, Interesting

    The problem is figuring out what people will put up with. Some people will be willing to put up with more adds or subscription fees. Some won't

    Hulu, as it stands now, is reasonable (though their selection is way too small). If they ever ask for a credit card (paypal, etc), they will instantly lose a huge percentage of their clients, including me. If they increase the number or length of commercials by much, they will drive many back to their DVR and VCR (or online downloads).

    They have an appealing concept working for them right now. They need to decide exactly why it is that they aren't making their original projections. I suspect they just don't have much that people want to watch. Perhaps the general public simply hasn't heard about them (an advertizing problem). Whatever the issue, you only resort to driving away your viewers when you're desperate. If they "over-correct", they will crash and burn.

    --
    I won't join Slashcott. OTOH, If Beta goes live, I just won't be back until it's fixed. Sorry Dice.
    1. Re:I'm not paying a subscription fee. by DarkOx · · Score: 2, Informative

      Honestly their commercials are not that bad. Five breaks with a single 30 second spot in a 40min program is not nearly as bad as those same five breaks with 20min worth of crap inserted. The problem is the selection. I quit paying for cable because the selection for on demand was awful; Hulu has way more; and its not enough.

      I would pay for Hulu before I would ever pay for cable again. The trick is not charging to much for Hulu. I probably only want to watch five or six hours a week at the most. Three TV shows and movie maybe a second movie some weekends if the weather is nasty and my friends don't want to do anything. Of the shows I am likely watching at any given time two of the three are probably network and available free already. Hulu might command ten or fifteen dollars a month if they make the right content available and keep the commercials to the current level or less. There is not way I'd pay more, like cable I would do without.

           

      --
      Repeal the 17th Amendment TODAY! Also Please Read http://www.gnu.org/philosophy/right-to-read.html
    2. Re:I'm not paying a subscription fee. by Nathrael · · Score: 1

      Five breaks with a single 30 second spot in a 40min program is not nearly as bad as those same five breaks with 20min worth of crap inserted.

      Is television really *that* bad where you live? In my country, 5 breaks is what you get when watching a 90 minutes movie, and that's already horribly atmosphere-breaking (and one of the three main reasons for me turning to torrents instead - the other two being TV channels not playing shows in my desired language and DVD boxes being atrociously expensive here).

      --
      A good education is a bit like a STD - it makes you unsuitable for a lot of jobs and gives you a desire to spread it.
    3. Re:I'm not paying a subscription fee. by gd2shoe · · Score: 1

      Five breaks with a single 30 second spot in a 40min program is not nearly as bad as those same five breaks with 20min worth of crap inserted.

      Is television really *that* bad where you live?

      Yea, it is. Granted, he's rounding down to 40, but that's close enough. Every 40-45 minute episode shown on Hulu airs for a full hour with commercials.

      In my country, 5 breaks is what you get when watching a 90 minutes movie, and that's already horribly atmosphere-breaking...

      If you identify the climax 1/2 hour in a movie, you'll find that segment runs for a full hour with commercials on broadcast TV. I kid you not. It's absolutely ridiculous.

      --
      I won't join Slashcott. OTOH, If Beta goes live, I just won't be back until it's fixed. Sorry Dice.
  40. I'll glady pay (a reasonable price) by HighOrbit · · Score: 1

    What I and my family watch on Hulu is not available on cable or broadcast. We watch some really old cartoons with my kids like "Speed Racer","He-Man", and "She-Ra". Its a chance for me and my wife to share with our kids some of the things that we used to enjoy when we were growning up. I don't have a problem paying (a reasonable price) for content that is not available elsewhere. If my cable company had that kind of video libarary available on demand, I would pay them instead, but they don't. If you have an Xbox360 or media extender (with the PlayOn and vmcPlayIt plug-ins), you can watch Hulu (and netflix instant view) on your TV, not just the computer. Its better than cable, because its on demand and has a fairly large library. I want them to be profitable, because it will a) keep them around for me to enjoy b) encourge them to expand their library further. I'll gladly pay for that.

  41. huh, by user4574 · · Score: 1

    I wonder if the NBC, ABC, CBS, SyFy, WB, etc. websites are going to jump to a subscription model too. That's where Hulu gets the vast majority of its TV content, including its classic shows. Hulu even adds and removes their content on the same schedules. So far as I can tell, the only real service Hulu provides seems to be the convenience of having all of that in one place. I can put up with the ads for that convenience, but I don't think I'd care to pay for it, especially if they keep the ads.

    Also, considering all the many articles I've read over the past year proclaiming the epic scale of Hulu's viewership, and how an episode of The Simpsons is now worth considerably more advertising dollars on Hulu than it is on Fox, I have a hard time seeing how advertiser-supported content (AKA the tried and tested model of the last sixty years) is suddenly no longer viable. Considering the scale of their audience, and the fact that they're not too far from the only game in town for centralization of that type of content, Hulu should be able to push its ad revenues up to a "sustainable rate" pretty easily without dinging its viewers. But then, I guess this is News Corp. we're talking about...

  42. I'd pay for it by Burning1 · · Score: 1

    Publish the shows to Hulu the shows the same day they air on network TV. Remove the ads. Basically, stop doing everything that currently neuters Hulu.

    Sure, I'd pay for it. Hell, I'm paying $70 a month to watch TV now. Hulu has some of my favorite programing available, on demand. I'd be willing to pay for it.

  43. The Problem is HOW MUCH money do they want to make by Udigs · · Score: 1

    Seriously, with the kind of traffic Hulu gets and the kind of top shelf advertisers they pull... They're not making money? Hardly. The PROBLEM is that they're not making ENOUGH money. They *own* most of the content they put up there, so we can't believe that they are paying ALL of that that in royalties.

    Just another case of corporate greed. Nothing to see here. Move along now.

  44. megaupload by Anonymous Coward · · Score: 0

    nuff said

  45. holy shit by commodoresloat · · Score: 1

    Just download the Hulu Desktop app

    Dude, you just changed my life.

  46. Why would they need to charge? by Psychochild · · Score: 1

    I remember TV stars saying that Hulu was a system to turn human brains to mush to make them easier to consume. Charging for it is going to hinder that plan, it makes no sense! ...wait a moment, did Hollywood lie to me?!?

    --
    Brian "Psychochild" Green
    MMO developer's blog
  47. Not wrong, but more right by SuperKendall · · Score: 1

    Torrents my dear friend, torrents.

    That is the free option...

    I fully understand people saying that it's wrong to download music or movies - but downloading a tv show is no different than your friend recording it on VHS and then giving the tape to you.

    I agree but I still like to pay the producers of a show I really like, when I can - I see nothing wrong with torrents for the reason you mention, but I also like to reward a good effort since I am in a position to do so.

    That's why I'm so annoyed with people that give you no channel whatsoever to give them money, the only option for later watching is crappy web streaming.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  48. Not the best business decision ever... by John+Pfeiffer · · Score: 1

    Everyone I know who uses Hulu does so because we don't have TVs but still want to watch the few good shows on Television for free like everyone else can. The moment they start charging, there's going to be a almost complete drop-off in Hulu viewership and a huge spike in bittorrent traffic. Who gets the ad dollars then? Honestly? What little there is will go to the bittorrent sites.

    Kinda gives me the warm-fuzzies, to be honest. I mean you always have those crazy-ass people going "HURRRRR PIRACY IS TERRORISM" but now I can argue that Hulu, by driving people away from watching their ad-supported free media, and producing web ad revenue for bittorrent sites, are 'supporting terrorism'. ZING!

    --

    Friend: "The NIC is misconfigured..." Me: "No prob, I'll just telnet in and fix it." *Silence*
  49. tv.... by Anonymous Coward · · Score: 0

    time to start watching tv...

  50. What this is a suprise? by Anonymous Coward · · Score: 0

    This is typical. Get them hooked for free. Slowly start charging when demand goes up.

  51. I'll bet they still have ads, even if we pay. by asjk · · Score: 1

    NT

  52. ...and the competition take more viewing share by fortapocalypse · · Score: 1

    greatstufftv, youtube, major broadcast companies already stream, ...

  53. Ah, the Give it to me bunch chimes on and on! by Anonymous Coward · · Score: 0

    Really, there's a lot of people proclaiming they won't pay for it, that this will doom Hulu, and that it's going to cause more piracy.

    Yeah, now try looking at it from Hulu's side of things. Can they pay their bills with the revenue they're getting from ads? Do you think the advertisers will throw more money at them if they're not delivering paying customers?

    Cuz guess what? The Hulu people have to eat too. If they don't, bam, they're dead.

    Of course, I think the Slashdot crowd is about as representative of the real market as a goldfish cracker is of the real fish, but who knows...maybe they are doomed.

    Oh well.

  54. To make it a good service... by Paralizer · · Score: 1
    • Charge something reasonable, say $5/mo
    • Make it all commercial free
    • Put all episodes back up for the shows that are available. No more of this 'only 5 episodes of American Dad' crap.
    • Allow products like Roku and PS3 to put it on their devices so we can watch it on a TV instead of a PC

    Do the above and consider me a customer.

    1. Re:To make it a good service... by rudy_wayne · · Score: 1

      * Charge something reasonable, say $5/mo
              * Make it all commercial free
              * Put all episodes back up for the shows that are available. No more of this 'only 5 episodes of American Dad' crap.
              * Allow products like Roku and PS3 to put it on their devices so we can watch it on a TV instead of a PC

      Do the above and consider me a customer.

      What Hulu is more likely to do is illustrated in this picture (note Hulu is on the left and you are on the right):

      http://anonib.com/tnr/src/125638704861.jpg

    2. Re:To make it a good service... by /dev/trash · · Score: 1

      $5/month is not going to pay the people who need to be paid. The actors and crew.

  55. Wave of the future? Consider cable cost by walterbyrd · · Score: 1

    It seems so strange to me. People will pay $150 a month for cable television, but the same people would be outraged to pay even the modest fee to get the same content over the internet.

    Maybe all TV should be like hulu. You could watch what you want, when you want. Not pay for 200 channels of crap that you don't want. Not burn up all that bandwidth for those channels you don't want. Just pay for internet, and a small content fee.

    1. Re:Wave of the future? Consider cable cost by defaria · · Score: 1

      It's clear from your posting that you don't really watch internet TV. First off, people don't pay $150/month for cable - they pay more like $60-$80.

      Secondly, broadcasting TV over the internet is in it's infancy. There's a lot of problems, not limited to complications due to the technical nature of the current setup, outages in ISP, router and other problems. Grainy videos because of poor quality. Buffering issues, etc.

      Thirdly, you really can't "watch what you want" because quite simply it's not always available.

      Fourth, we have absolutely no idea of what subscription model, content availability and price they might charge. You state a "modest fee" but how do you know what modest is? They might charge $40, $50 or even $90 a month. Or they might charge $5 a month and then in the next few years that'll increase til we're paying about the same as we were from cable.

      Fifth, you do pay for all of the other crap you don't watch anyway. Even for internet TV. If they charge you the take into account what it cost them to produce everything then figure out a subscription price that overs their costs. So in that sense, yes you are paying - and you always will.

    2. Re:Wave of the future? Consider cable cost by walterbyrd · · Score: 1

      1) I am posting about the future. I think distributing TV over the internet could offer several advantages, and it is feasible.

      2) I do know people that pay $150 a month for cable TV.

      3) I very much doubt that services like hulu are considering $90 a month, since that would put hulu out of business immediately. My guess is, they are considering far lower fees.

  56. Re:time to update headline, ok subscription ... by Herschel+Cohen · · Score: 1

    pricing is reduced by the number and duration of the confirmed number of advertisements you watch per month*.

    What could be more fair?

    Rupert Murdoch/hc
    News Corp**

    * provided you have a sufficiently attractive consumer profile

    ** aka News Corporation for You

  57. hmm by madcat2c · · Score: 1

    If only they could sell adds at critical points of shows, you know, when they have your undivided attention.

  58. Yay! Here's my money! by Anonymous Coward · · Score: 0

    I'm more than happy to pay a fair price for Hulu. Call me crazy, but I don't expect everything for free.

    The problem is likely to be a minor difference of opinion as to what constitutes "fair".

    I'd probably be willing to pay 25 to 50 cents per show, per hour, provided that I watched more than five or ten minutes of it. Pay as you go. No ads.

    Hulu will probably try to charge $25 to $50 per month, with ads, trying to emulate the cable industry. Which is why I don't have cable. Since I watch only four or five hours per month, this works out to "outrageously expensive" for me.

    Oh well.

  59. Two different media, both with a problem... by adageable · · Score: 1

    The problem that I see is this: both hulu and traditional cable / satellite have a different, not so fun problem. You're forced to choose between them.

    Cable TV / Satellite plus a DVR lets you record anything, and then skip the commercials. The problem is that if you forget to record something, or are recommended to something after the fact, you really can't got get it (the on-demand offerings aren't sufficient, generally, IMHO).

    Hulu lets you watch pretty much anything current (within the selection catalog, I realize), but you have to watch short ads while watching it.

    In other words, you choose between a limited set of things that you remembered to record (w/o commercial interruption via DVR skipping), or you deal with hulu and short, annoying, highly repetitive interruptions (still better than TV without a DVR, though).

    The real question is, how much would you pay for hulu, and would you be able to skip commercials completely for an added, premium price? I'll say this, there's no way I'd give them a dime if I had to spend ANYTIME watching commercials I couldn't skip. I already have better than that in my DVR, I'm not trading backward...

  60. Just like Netflix Instaview by webdog314 · · Score: 1

    Sorry, but have you seen the selection of instantly watchable content on Netflix? This is basically what Hulu is considering. It's crap. Utter, and pointless crap. About 1% of the selections are current big budget movies, the rest is stuff from the 70's or movies that were so bad that they never even made it to the theater. There are of course the few classic gems, but do you ever think you're going to see Star Wars up there? Not a chance. The big studios will NEVER loosen the grips on their money makers to the likes of Instaview. They are going wring every last cent out of it... forever. Why? Because they're idiots.

  61. Good Bye Time Waster Hulu! by curmudgeon99 · · Score: 1

    I think this is good in that it will remove Hulu.com from my list of sites that I visit. If they do this, then I for one will never go back. Sorry folks. You can't put the dust back on the butterfly's wings. We've been getting stuff free--and not really all that good of stuff moviewise--and to expect money? Well, g'bye!

  62. Pay and Ads by hey · · Score: 1

    I bet after it goes pay it will still have ads.
    Well, just like magazines.

  63. Yes, it's true... by rts008 · · Score: 2, Interesting

    First of all, I don't remember ever "no ads" being the selling point of cable.

    Just because you don't remember it that way, it did not happen like that?

    I remember it, and the 'no commercials' was THE marketing hype for cable. It only lasted a year or two, but it was definitely the angle they used to market this 'new cable service' back in the beginning.

    --
    Down With Slashdot BETA!!! I've been around the corner and seen the oliphant; you can only abuse me from your perspecti
    1. Re:Yes, it's true... by ucblockhead · · Score: 1

      "Premium" channels like HBO and Showtime had no ads, but cable channels like MTV, CNN and TBS had as many ads at launch as they do now. I have vivid memories of the plethora of ads on MTV in 1982.

      Certainly my family never experienced "no commercials" when we acquired cable because we were too cheap for HBO. Cable, when we got it in ~1978 was a way to get local stations without snow plus a few LA stations, etc.

      --
      The cake is a pie
  64. well then. by Essequemodeia · · Score: 1

    In a related story, I won't be watching Hulu anymore next year.

  65. ad revenue model? by CAIMLAS · · Score: 1

    So, I'm wondering: what is it they're actually saying about the 'sustainability' of their current model? Is it that ads are not a sustainable revenue source for a medium which requires such large amounts of bandwidth?

    --
    ~/ssh slashdot.org ssh: connect to host slashdot.org port 22: too many beers
  66. Concast gets involved,,, by Anonymous Coward · · Score: 0

    From TFA: "It was not clear how a potential purchase by Comcast Corp. of a controlling stake in General Electric Co.'s NBC Universal will affect Hulu. Talks are ongoing."

    nothing good ever comes from comcast....

  67. Bittorrent is not the enemy by Dhraakellian · · Score: 1

    The TV studios need to realize that the internet and bittorrent are not going away. They need to adapt and learn to use these technologies to their advantage.

    They should release directly and officially to bittorrent with tastefully inserted ads. If the ads aren't overly obnoxious, people will be more likely to stay with the official, legitimate version and less likely to remove them or grab copies with the ads already removed.

    Bittorrent also has the practical advantage of providing ratings with an enormous sample size. Even if the viewer to downloader ratio isn't exactly 1:1, bittorrent tracker stats would still be a good indicator of popularity.

    I would suggest replacing the station ID watermark with a static "Sponsored by..." notice that changes at the points when there would otherwise be a commercial break. These would be better than banners because they'd be harder to remove without destroying part of the picture and would be far less annoying and offputting than the animated [unprintable] found in some OTA broadcasts.

    If advertisers are unwilling to pay as much for such watermarks tucked away in the corner of the screen, classic-style commercials interspersed at certain intervals, but these would be easier to remove or just fast-forward through. These are more annoying and disruptive if not skipped, but customers (and advertisers) are used to them. DVR and VHS have had fast-forwarding for ages with time-shifted watching. Perhaps torrent streaming could be the answer to this for those who want their shows *right now*, before the download finishes all the way.

    Hulu is a step in the right direction, but Flash is annoying, restrictive, and has performance issues for non-Windows users.

    --
    I've read Grocklaw. BoycottNovell, you're no Grocklaw
  68. Other options - 200gig transfer in 15min... by Lvdata · · Score: 1

    There are other alternatives to Hulu. I once transferred 200+ gigs in 15 min of videos. ST-TOS S1, ST-DS9 S3, Doctor Who S2&3 etc... I just check out a bunch of full seasons from my local library here in Las Vegas, put them in my truck & drove home. Free, full DVD at DVD quality return in 2 weeks. Can't beat it!

  69. Charge the ISP's by stwf · · Score: 1

    Isn't it possible they won't charge the consumers, but instead take payments from ISPs to clear their traffic? Around here FIOs and Cablevision are in a death match to get subscribers. If only one of them were able to have subscribers viewing Hulu that would be a clear advantage. The other would have to counter.
    How much is that worth?

  70. Users Of Hulu by Anonymous Coward · · Score: 0

    Fuel the RIAA and MPAA

  71. Upstream bandwidth is everything...Fiber RULES! by cboslin · · Score: 1
    It does not matter who offers what via the Internet as unless you have a Fiber connection to the Internet you are going to find yourself limited, reduced, prevented, shaped, interrupted, put-your-term-here, deep packet inspected, throttled if you have Cable.

    I found my up to 8MB/10MB basic cable was throttled upstream to less than 40Kbps (top end) to as low as 0Kbps 85% - 95% of the time. My downstream bounced between 8Kbps and 100Kbps...I was paying almost $50 per month. My Speedtest showed over 9000 Kbps down and over 900Kbps up. I added the $10 fee for "Turbo with with PowerBoost" the only Internet only plan that is guaranteed by the cable company to allow you to watch IP TV, Videos and Movies without problems. It promises speeds up to either 14MB or 16MB. Again these are "up to" speeds not guaranteed anything. The speed test still only showed over 9000Kbps down and over 900Kbs up, not either the 14MB or 16MB down as promised, so after a week of working on the problem, they are still trying to fix it. I hope they will.

    Video still sputters, as do TV shows. Thanks to the DD-WRT software I know that they are throttling / shaping my bandwidth down to less than 40Kbps upstream still. Though I have explained to them that I need better than 250Kbps upstream, preferably 384Kbps to get a decent non-stuttering signal, the shaping software automatically decreases to the point that I there is not enough upstream bandwidth to watch any streaming content, be it IP TV, movies of video without problems. I am trying to work with them, but they either can't or do not want to open up that upstream pipe. This throttling happens no matter the time day or night 24 X 7. I know the cable channel is not saturated at 3am or 4am every night, thus the idea that the shaping software is preserving some measure of quality is just another excuse. Same is true between 9am - 4pm weekdays when most people are at work.

    I am starting to think that a DSL ISP provider at under $30 per month, for a guaranteed 384Kbps upstream and 1.5Mbps downstream would be a far better solution than what I am experiencing now with Cable.

    It does not matter what the downstream bandwidth is "up to", you must have a decent upstream sustained bandwidth to get a decent stream. And these are NOT high definition streams, I shudder to think what will happen then.

    It does not matter what Hulu and others offer, charge, etc... if you do not have adequate bandwidth upstream, sustained, to stream content.

    If the Cable people can not fix it, I will try DSL, my guess is that I will have a better streaming experience thanks to being the only one on the pipe at 384Kbps or better. And at those rates I could purchase a second DSL provider and have two DSL routers feeding into my DD-WRT controlled network. If one provider drops the packet, the other could pick it up.

    The best option would be Greenlight 100MB/100MB synchronous fiber for $100 per month like they have in Wilson N.C. Heck I have considered relocating and buying a house there just for the Internet band width!

    Too bad the Telco/cable company oligopoly would rather limit us then provide service. I can only hope that our politicians step up and stop this crud. Until than, your best bet might be to avoid Cable until they remove bandwidth shaping / throttling and bandwidth caps all together.

    My experience has yet to be resolved and trust me when I tell you I will let you know. Hopefully the cable company will do the right thing and fix this as now I am paying over $50 per month and not receiving what they have promised me....

  72. charge? by twoHats · · Score: 1

    charge for HULU? Is this a joke? It is free now and after trying once or twice - I never go there.

    I wonder how often i'll visit when they start charging?

  73. Tomorrow never dies by Anonymous Coward · · Score: 0

    I'm not surpriced at this. Over in the UK we get the BBC iPlayer for "free", paid by the Licence Fee - and no bloody adverts. Little Murdoch Jnr. has recently stated that the Licence Fee and the BBC charter to which it belongs represents an uneven playing field and is not fair on other broadcasters.

    News Corp (specifically "The Sun") has recently changed its political support from the Labour Government to the Conservatives. The Conservative shadow culture minisiter recently stated that the BBC charter, up for review in 2015 may be radically altered to give other broadcasters a "fair share". See any conflict of interest here?

    Murdoch has been working towards the dismantling of the BBC since Sky took off in the '80s (subscription service WITH adverts). I'll throw the TV out before I take the Murdoch shilling.

  74. Considering how Murdoch pissed on the government by Logic+Worshipper · · Score: 1

    Considering how Murdoch pissed on the government, I doubt he'll get any kind of bail out. You don't call the president every name in the book on national TV and expect a government bail out. If Bush was in office you'd be right, as well all know Murdoch and Bush were best friends.