Nook Color Rooted — Will B&N Embrace the Tablet?
itwbennett writes "It can browse the web, edit Office docs, run apps. Is it a low-cost, low-function e-reader? Nope, it's a Nook. And now that XDA has rooted it, how Barnes & Noble responds will determine whether the Nook has a tablet future, says blogger Ryan Faas. 'If the device can be turned into a capable Android tablet (which technically it already is) easily, the $250 price tag certainly beats out some of the competition.'"
How they react will likely depend on their price setting method.
If the nook was priced under cost and expected to be subsidised by ebook sales, then they will come down on this like apple. If they are making money on the thing in its own right, they may react like a BSD developer.
...
That I can then get _my_ books off of my nook onto my laptop in a readable format?
Seriously, at $10 for the book or $9 for the ebook (real sample prices for Harry Dresden novels, rounded up by one cent from nook store) there needs to be some way for me to recover "my property" off the device other than buying another one.
No, actually, I don't own a nook because of the "not really my book" and so the super-shallow discounts for the rental of a title made getting one "kinda dumb" IMHO.
B&N will _have_ to engage in the war of the lockouts. They likely must contractually. If I can get into the nook in general then those titles they are trying to rent and escrow for me become effective purchases and the various publishers surely don't allow for that. If they did I could get a nook account for my Gentoo laptop and be done with this.
(HEY Barnes and Nobel! If I could extend a nook account to include my Gentoo laptop as one of my five allowed clone devices, I would have bought the thing. Just Sayin...)
Innocent people shouldn't be forced to pay for inferior software development.
--"Code Complete" Microsoft Press
A BOOK READER, needs to get jailbroken. Way to go guys, way to go. What's next would you make me give you money to look at your ugly advertisement billboards by the side of the road?
As soon as I saw this thing was rooted, I ran out and bought one - partially because it is a really nice little Android tablet, but mostly because it's a damn nice reader. The first app I put on it was the Kindle app. It's arguably the best Kindle reader out there.
I also bought some Nook books, which I had not done before.
I would not have either purchased a Nook (I expect there will be better/cheaper Android tabs very shortly - look at all the dual core tegra tablets on the way...) or purchased any Nook Books, except it now runs my Kindle library.
The Nook absolutely rocks, BTW. Wonderful form factor, lots of space, pretty quick, decent price. Could maybe use a few more buttons (menu and back are missing) but that can be worked around. It also needs Froyo, but other than that, awesome device.
Would love to see iSuppli pricing for this thing; since it's basically a repackaged Beagle Board, I bet they are doing OK on each unit. Got to be much cheaper to build than an iPad and iSuppli priced that at $229 back in February - and that had a lot more flash on board. $150?
Who knew? I didn't think this generation's attention span lasted longer than 3 minutes.
He who knows best knows how little he knows. - Thomas Jefferson
I mean, it's almost all of the expense of a tablet, without the features, and you can't read it as well in the daytime as the original nook. B&N should focus on doing their core business - stuff people read - well.
Can you be Even More Awesome?!
You do know that at any given point in time there are multiple generations still living, right?
Guns don't kill people; Physics kills people! - John Lithgow as Dick Solomon on Third Rock From The Sun
Would it cost Barnes and Noble a penny to include the App Market?
Why remove 95% of the functionality and make your product worth less to your customers? Are you worried that people will buy your tablet, and download the Kindle app? Then make your book store the best! Customers might just support your store because they enjoy your tablet.
I want an Android tablet that I can flash and update with new releases, that has a decent touchscreen. Is that really too much too ask? Is there no company out there that wants my business?
http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
Jailbreaking is breaking out of a software-based jail, necessary to gain access to anything outside of a sandbox. On an iPhone this is necessary before one can root the device.
Rooting is simply gaining root privileges, and is all that is needed here.
Because that isn't the distortion. The distortion comes when the consumables become tied to the loss leading product. In which case, the distortion is that the cost isn't the product but the product plus the enforced consumable purchase.
cf Lexmark using DMCA and a chip to refuse to print with ink that they didn't sell. This is a distortion of the free market by tying.
Same here.
Note also that the term "grey import" is a violation of the free market. If they're imported, they're an import, not a grey one.
I use a Sony Ebook reader for many years. I will gladly buy a new one if it can run Android/TABLET features. E-ink displays are more comfortable than any backlit display. Meanwhile waiting for a DUAL SIM Android phone...
Tat Tvam Asi
A free market where buyers and sellers are unimpeded in their buying and selling behavior is the intuitive definition of a free market but it is not the definition that economists used.
Economically speaking, a free market has certain defined attributes such as no one seller (and no one buyer) being able to affect the purchase price. Loss leaders are a distortion of the free market in this technical sense as goods are not being sold to produce a profit but are being used instrumentally as advertising to persuade people to purchase some other product. As such, the loss-leading price distorts the market equilibrium.
So while it's within the freedom of firms in the marketplace to engage in such behavior, if they choose to do so, it destroys the calculations that supply/demand price theory require in order to make neoclassical economics work.
In a free market, no one sets prices and determines desired profits. Rather prices are a function of market equilibrium and market equilibrium determines the normal profit in any given market segment.
Selling below cost distorts this process. A rational seller cannot consistantly sell below cost. A negative profit would drive him or her out of business over time.
What happens with loss leaders is that sellers are effectively using the market as advertising. They are hoping that buyers will be attracted by what is an irrational price. Sellers hope to recoup their losses on other commodities. Be that as it may, the practice distorts the price of the loss leader as a commodity. This is a market inefficiency. A free market, in the economic sense, theoretically weeds out such inefficiencies over time.
But that this practice distorts the free market should not be confused with whether or not the egents involved have the freedom to distort the market in such a way. That's a whole other discussion.
tl;dr
Used ebook market, will there be one?
If I buy a $70 ebook for a class, finish the class, then want to sell the ebook, will I ever be able to do that? A year ago there was speculation about possibly sending the original publisher a cut every time such a transfer took place in a dedicated market, a type of ebay for ebooks. Anyone know of more recent developments on this? This is one of the biggest turn offs for me with digital content, steam especially.
The whole point of B&N (or Amazon) releasing their own e-reader is to lock people into buying e-books exclusively from them. I'm wiling to bet that they subsidize the cost of their devices in exchange for the expected profits from this vendor lock-in. If so, then every Nook that isn't used to buy e-books, or that is used to buy e-books from a rival source, represents a net loss for B&N. Allowing the Nook Color to remain rooted would encourage just such alternative uses, which is why I don't expect it to be tolerated.
Honestly I really don't understand the pricing behind some of the higher-end such as Samsung Galaxy pad.
Doesn't this thing have 3G with no monthly charge?
Why is milk cheaper at a convenience store than at the supermarket?
You may notice that everything else in the convenience store is priced higher than you can find elsewhere. The Milk is a (realative) loss leader. They may make a profit on milk but it gets you in the store. You go in for milk and buy other things at a huge profit for the seller- off setting the loss they take on the sale of milk.
The point of a loss leader is to get you in the store and opening your wallet. From there marketing takes over.
yep, writing this on a rooted nook color right now. ...
now I'll go back to playing angry birds on the thing until someone ports cyanogenmod to the device
My understanding is that the Nook is basically a loss leader, with the difference made up on book sales. With it rooted that opens it to kindle or whatever else...while its good for the end user (heck im thinking I need one now) B&N is likely going to completely freak out. The likely reaction is a swift essential "update" that blocks the current exploit.
"the $250 price tag certainly beats out some of the competition"
Like what competition?
I would say if the submitter is slyly winking at Apple here they are slightly insane.