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Black Eyed Peas Member Joins Intel As Director
siliconbits writes "According to ITProPortal: 'Semiconductor giant Intel has announced that it has hired music artist Will.i.am as Director of Creative Innovation, which is a new post as far as we know. Will.i.am is one third of the popular music group, the Black Eyed Peas, and emulates the like of Lady Gaga, who is partnering with Polaroid to produce some groovy products.'"
well he's about as un-innovative as musicians get so this should be funny.
They don't have a Steve Jobs, so they figured, hey, what the fuck, the Black Eyed Peas know more about "cool" than our engineers do.
Sigh.
that this job's gonna be a good job...
"A door is what a dog is perpetually on the wrong side of" - Ogden Nash
In other news, Snoop Dog joins the Raytheon board of directors. It reads like a joke to me...
I don't want to call out anyone at the event, but one reporter noted during the conference call, that almost everyone in the room was fighting to hold back the laughter. Will.i.am and Intel seem to be the only ones missing the joke.
Fortunately we have T-Pain: http://www.youtube.com/watch?v=b4T3a1xDT3U
The Black Eyed Peas added Fergie to the mix a few years ago. They were a legitimate hip hop group back in the late 90s...before Fergie and her lovely lady lumps came along.
0 = 1 + e^(Alt something)
Sell sell sell.
As a developer I applaud this move. I know many producers who really push the limits of their tech, I'm sure his input will be on the high-end side of what most developers would consider consultation with end users. While his music may not be nearly as innovative as someone like Trent Reznor, I can see the relationship being mutually beneficial. Also, music theory can really help developers when understanding multi-threaded or parallel architecture.
Give it a chance, something really good could come of this.
Where genius and insanity become confused true wisdom is found
I am a firm believer that new/different eyes working with experienced professionals often results in cool things happening. Every coder has had that experience when you are explaining to your buddy some code, and one of those "stupid" questions they ask gives you new insight or perspective.
See subject.
-- I wanna decide who lives and who dies - Crow T. Robot, MST3K
I don't know what in the world Intel's thinking here. If you want to get media attention, you hire a celeb to do some commercials.
-jcr
The only title of honor that a tyrant can grant is "Enemy of the State."
Smells like a total fail to me.
"Lady Gaga, who is partnering with Polaroid to produce some groovy products"
I can't wait to get a Polaroid instant meat camera.
Hmm...first SNSD in Korea doing ads for Intel, now this.....is intel nervous about something these days?
I'm sure he'll be useful to remix some old technologies by adding some basic vocals to the front.
The Slashdot blurb says: "Will.i.am is one third of the popular music group"
but TFA says: "Will.i.am is one quarter of the popular music group"
Gee, only hours into the job, and Will.i.am has already fallen victim to the Intel floating point bug...
"A door is what a dog is perpetually on the wrong side of" - Ogden Nash
I work for a company that has done a similar thing. Basically, here's what happens. You choose a celebrity which you want to be associated with. They perform a useless job, with some official sounding title. This then allows the company to say person X is with us. We then *might* get them to be apart of some ad campaigns, some marketing, and similar. Basically, anything that they couldn't fuck up too much, and that we could discard at a moments notice.
We have had "Director of Brand Engineering", "VP of Creative Development" and many other titles for these positions.
It doesn't mean shit, besides "Intel thinks Sam.I.Am is someone they want to associate their brand with".
EoS (End of Story)
This is my footer. There are many like it, but this one is mine.
Apple's "Global security"... ?? Please! Just try to tell me that private industry is any less bureaucratic than the government... An "idle" position if there ever was one.
For justice, we must go to Don Corleone
From TFA: "Will.i.am is one third of the popular music group, the Black Eyed Peas..."
It may have continued: "Fergie makes up one-half of the group, leaving Taboo and apl.de.ap, who together comprise just one-sixth of BEP."
I love it when we get a knowledgeable, well-informed write-up on the topic. :-)
but have you considered the following argument: shut up.
The Black Eyes Peas used to be known only as The Peas before Jack Bauer heard their music.
Excellent, more people I don't care about telling me why their product is so much better than it was yesterday... The worst part is, I bet it will work on a lot of people who just just think, "Well, he makes good music, so he must be even better at making semiconductors!".
"Groovy" is so late 1960s/early 70s. Sigh.
What one fool can do, another can. (Ancient Simian Proverb)
well, this country's officially over.
.
/. can't even render simple <i> tags.
We smashed the NAZIs, put a man on the moon and destroyed the commies. Now our companies are reduced to hiring "celeberties" for glitz because they can't build a decent flying car.
This is all your fault, you let the mouthbreathing facebook hoard elect Sarah Palin as president on American Idol when you should have insisted that we deal with issues of substance
hell, things have devolved so much
the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff
if you wanna get dowwwwn ... install a Sandy Bridge in there .. Will.I.Am drop the price now !!!!
"boom boom pow" is what happens when you hire Sarah Palin to head NASA.
If y'all haven't noticed, our planet is moving ever more to a "winner takes all" model of success. If you're successful, because of globalization and mass media, you get riches beyond imagination.
If you're not, you get to subsist on little to nothing. This is just another example of how the "winners" cash in, again, excluding the majority of us.
It's not enough that relatively few people now dominate the entertainment industry--it used to be that local people could make a living entertaining other locals because all entertainment wasn't provided by a small group of global celebrities. (Now very few locals can scratch out a living providing entertainment.)
NOW the entertainment moguls are getting the "creative" spots too.
How long, in this winner-takes-all world, until the majority of us are slaves with no means of earning an income, either starving or ekeing out a living by serving the whims of the elite?
--PM
Intel has this strange desire to be a consumer products company, even though they don't sell any consumer products. Yet, the "Intel Inside" campaign was a huge success. Now we'll probably hear something like "Intel - It Just Sounds Better".
Bullshit like that works for Monster Cable: "Any Ethernet cable can deliver Web content. However, HD video, digital music, multiplayer games played on your computer or game console, and digital media players demand the fastest connection possible. Monster® Advanced(TM) High Speed Ethernet delivers blazing fast CAT 6 speed up to10 Gbps, so your home entertainment network will be future ready for even higher definition movies, music, and games." Yes, that's for an Ethernet cable.
i wonder how shareholders will reward the company for this move?
Don't forget HP laptops with Beats Audio, designed</i> by Dr Dre.
the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff
Its not April 1st yet...
... and I don't feel fine.
Wait, Will.i.am emulates Lady Gaga? I thought he became popular long before her...
Autotune will now come with every new intel chip.
You can already picture the new marketing campaign "The new Intel is retarded!"
I gave those bits some Will.i.am, bits love Will.i.am...
Hire me...
Clearly you, or the people at Intel, haven't listened to the Black Eyed Peas.
*Sigh* :)
Even in the language spoken, there are some pros and cons to every non-technical persons technical venture
Check this short TV ad in the latest coop between Toshiba USA and rapper T-Pain.
The end result? I'll get in line to buy that "Megagigabyte" hexacore product with his face on it, whenever it's ready.
dirty bits!
Those cats at Polaroid and Intel are so hip to the groove! Far out baby! I'm just jealous. They didn't even ask me...sulk...this is ageism! I object!
http://www.acetonestudio.com
What the article says:
Will.i.am is one quarter of the popular music group, the Black Eyed Peas, and joins the like of Lady Gaga, who has taken a similar role at Polaroid to produce some groovy products.
What slashdot "quotes" the article as saying:
Will.i.am is one third of the popular music group, the Black Eyed Peas, and emulates the like of Lady Gaga, who is partnering with Polaroid to produce some groovy products.
To me, these are quite different, as I had the same reaction as you did when I read the summary. Either the slashdot editors messed up, or the article has since been edited.
AccountKiller
I also just noticed, in my own copy-paste from both sources above several other differences in the two. Lets see how many differences we can spot.
1. Obviously, the one we're already pointed out: "joins" vs "emulates"
2. "one quarter of" vs "one third of"
3. "who has taken on a similar role at Polaroid" vs "who is partnering with Polaroid"
Any others? Remember, this is just ONE sentence.
AccountKiller
Check out his ACTUAL statement:
The singer said that “Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity,” before adding that “Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing.”
That "...and when I see 'X' I think of all the creative minds involved that help to amplify my own 'Y' "-line is totally meme-worthy.
Mit der Dummheit kämpfen Götter selbst vergebens
"Zuper Blahq Inside"
Or simply jerks.
Mit der Dummheit kämpfen Götter selbst vergebens
I mean honestly, I used to goto their shows in So Cal back when they were hip-hop. That group acts as if they are just a juggernaut now. They haven't had a creative song since "Lets get it Started". IMHO I think a artist like Mike Posner is way more creative but Intel doesn't seem to want creative, they want another juggernaut/dinosaur. And if you don't like my comment then =P, yeah thats right, a raspberry from an Anonymous_Coward.
is this a nice name for marketing??
Yay, more crappy commercials to ignore.
---- Booth was a patriot ----
Comment removed based on user account deletion
Weird Al was way ahead of this one.
"Hey, I know what we're gonna do today." -- Phineas Flynn
Hey dummy... it's the Black Eyed Peas.
I'm a good cook. I'm a fantastic eater. - Steven Brust
I had to work with this asshole once. Well I was stage manager for a private gig in Anaheim. Each BEP member was paid a sum of cash and a vehicle. He was so stoned he could barely make it up the steps. After the grueling 42 min show (18 min under the contracted amount) he went backstage drank and smoke more dope then got into his Hummer and proceeded to slam into a forklift on his way out of the parking lot. He got out and started screaming at the driver since, you know, the fucking beeping and flashing lights weren't enough to warn him from hitting the bright yellow vehicle. The venue was pissed at the driver. The police were called. I filed a report with both and told them to do nothing but reward the driver for remaining calm and never raising his voice once. Intel and this ass deserve each other.
Nothing inspires technical innovation like a bitchin guitar solo
Primma Donna Jobs doesn't design computer chips, and Apple
IS NOT a 1 monkey show: they have an army of talented engineers that perhaps
Don’t receive the credit or fame they deserve.
So will new Intel chips come with a dirty bit now?
Crossing over into the technology field
Requiem for a Dream sucked.
Intel owns the desktop business, but arm is killing them in mobile products. They need to get their processors in more smart phones and tablet devices. I'm betting they will do something like google did and produce a highly hyped mobile OS based on their processors. Hopefully (for intel's sake) this will get companies like LG to switch to intel insid
"Will.i.am is one third of the popular music group, the Black Eyed Peas, and emulates the like of Lady Gaga, who is partnering with Polaroid to produce some groovy products.'"
Emulates the like of Lady Gaga? Do not want. Why not emulates the like of T-Pain, who I also do not want?
"You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
Intel just became the aging hipster of the hardware industry.
Best use of a double-ended dildo in a non-porn feature-length film.