The Cable Industry's a La Carte Bait and Switch
jfruhlinger writes "For years, cable operators have insisted that a la carte pricing, in which users could chose the channels they want, would undermine the both their own business models and the existence of important but less-watched channels currently wrapped into bundles. That's why it was surprising to hear that major cable companies are privately working towards offering a la carte pricing. But when you look at the details, it seems more like a bait and switch: those lesser channels (which pay cable companies for their place on the dial) will still be bundled with the local stations cable companies are required to provide, whereas pricey sports channels (which cable companies have to pay for) will become HBO-like premium services."
For those of us who don't like sport and don't like subsidizing those who do, this is a win. For a sport fan, it's a good way to part him from his money.
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whereas pricey sports channels (which cable companies have to pay for) will become HBO-like premium services.
So why is this an issue? If I don't want to watch ESPN 9, why should I pay for it?
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ESPN, for example, is watched by 10%-15% of subscribers in any market. Yet every last customer pays for it.
Long signatures suck.
Who needs it? I can get about 10 channels over the air, for free, most of them in HD. Then there is the internet (which comes from my cable company, but with whom I do not have any service other than internet). Don't like their pricing schemes, don't buy it. It is not air, water, food, shelter, education or transportation. It is really optional.
Forget ala carte channels - I've got a cable subscription for the 60mbps download, and if a TV channel wants my eyeballs, they'll need to have a website to stream from.
Of course, they keep calling me up asking me if I want to add a cable TV package for some low low price, but they just can't seem to understand that if I'm not going to use it, I'm not going to buy it.
Sure they can, they haven't quite sunk to the depth of cell phone carrier.
"allow all those hundreds of independent and semi-independent channels to stay alive"
The itworld guy doesn't know anything about the business. 99.99% of viewer hours are from around half a dozen big media corporations. Big annual or so contracts at the megacorp to megacorp level, not individual channel negotiation level. You'll have to change literally the entire business relationship structure with the upstreams before the downstreams (individual customers) can go a la carte.
The problem is not the hundreds of independent "local public access" and "local school district" channels.
The other problem is cablecos are not telecoms. A telecom company is a billing system designed to nickle and dime every little activity of each user at enormous cost, with a side effect of providing service; its a billing focused company. A cableco finds billing anything more complicated than $X/month to be kind of difficult for them. Major structural internal changes will have to be made to nickel and dime cable customers; I'm not sure on average that a nickle and dime relationship will save me any money anyway.
"Science flies us to the moon. Religion flies us into buildings." - Victor Stenger
I thought people who don't like sports had already migrated to services such as Hulu Plus and Netflix, and people who don't like sport had migrated to their own countries' counterparts.
We just asked for a la carte, we didn't place our order at the same time, and they brought us the scraps from yesterdays blue plate special.
Do they think that they'll end up paying what the cable company pays per channel? It doesn't work like that. They charge the price that will maximise profits.
Ideally they want to charge the value of each channel to each customer. they can't do that though. They need fixed pricing. If the price is too high, people will stop subscribing, too low and the profits no longer make the channel viable. But different people assign different values to different channels. They can actually charge the average amount for each channel. Many of the customers who aren't willing to pay the average price for channel A are willing to pay above average for channel B so they subscribe.
People weren't exactly happy when netflix unbundled their services. why do they think cable companies would be any different?
Cable?
Is that where old people pay to get programming with ads?
the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff
So Americans have willingly been participating in a socialist pay model when it comes to cable channels? Bummer, so who are the Communists and anti-Americans in this evil scenario.
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The idea is to let you choose how much money you want to waste on TV. If you want the popular, lucrative channels, then you may pay for them. Or not. This is not a bait and switch. This is someone whining that they will now have to pay slightly more for the channels they want to watch, rather than forcing the rest of the viewership to subsidize them. Just because the cable companies will end up getting more money doesn't mean this is a bad thing for me; it just means that a lot of people are dumb enough to shell out more money for the dumb things they watch on TV.
Just how is this bait and switch?
"That's why it was surprising to hear that major cable companies are privately working towards offering a la carte pricing. But when you look at the details, it seems more like a bait and switch: those lesser channels (which pay cable companies for their place on the dial) will still be bundled with the local stations cable companies are required to provide, whereas pricey sports channels (which cable companies have to pay for) will become HBO-like premium services.""
Okay so the channels that are cheap or that pay that cable companies will be "included" with the local channels. The channels that are expensive will be charged for! That is the single must fair and logical way of doing things that I have never heard.
For years the cable companies where subsidizing the cost of ESPN buy bundling it with other channels. I wonder how many people will pay for ESPN when they see the real cost. Heck I think it is great. I could get the channels I want and pay the real costs of those channels.
How the heck is this bait and switch. This is actually dumber than the summary that implied that using old missiles to launch satellites was something new.
See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
I've seen this issue from both sides, as a consumer, and as working as a CSR for a cable company. The absolutely hilarious part here is that most consumers that want ala carte channels think that their cable bills will go down with ala carte. Needless to say, they won't. What will end up happening is they'll look at the ten or so most popular channels, make them total $20-$30/month, then make the rest of the other 200+ channels total up to the remaining $30-$50 that cable customers know and dislike. THEN the premiums get thrown in. So basically, ala carte will raise your bills for less service. What's not to like from the Cable company's standpoint?
Just because you're paranoid doesn't mean they aren't out to get you
And they haven't quite sunk to the depth of landline provider. Over here, pathetic Qwest is trying to revamp their image by changing their name to CenturyLink, hoping everyone will forget their horrible experiences with them.
Live sports and racing are the only thing that could potentially entice me to pay for cable. Any scripted television I might be interested in watching is easily available streaming online or free OTA. I have no interest in actually keeping up with the kardhashians, and thus have no interest in paying $50+/month for crap like E network or MTV. I want to watch college football and motorcycle racing. If I could get all the sports channels for $20/month, I'd fork it over, even if that is a huge mark up.
I don't have cable any more. The main reason is that I was paying $60/month for a package that had only three channels that I used. (MLB Network, ESPN, Versus in HD - I watch live sports but not much else.) If I could pay $15/month just for those channels, I'd be doing it. But since I can't, I just ditched the whole thing. I realize I'm not the typical customer, but it would be awfully nice if there was a company that could cater to those of us that really only want a few channels, and aren't willing to pay ridiculous amounts for them.
Skip Franklin
It's always darkest just before it goes pitch black. -- despair.com
Technology has already zoomed past the need for concepts like "channels" and "timeslots."
The cable companies trying to cling to this as a model will just produce ever more convoluted business plans attempting to delay the obvious and inevitable, much like the music industry before them, and the e-book industry now.
If their offerings don't compare favorably with ease of use, convenience, and features of the latest version of whatever the pirates and hackers have cooked up (xbmc, sickbeard, couch potato, etc) then they are going to have increasing trouble convincing people that their service is worth the ever inflating prices they are charging for it. I think that most people gravitate towards what is easiest and best before what is free, as evidenced by the success of itunes and other paid music and television services.
Meh.
I pay $12.95 for basic cable, which had all my locals and then all the government forced channels and some shopping networks I do not look at.
If I want SyFy I have to go to 54.95. I don't want the other channels they are offering, I have a very limited need for televised entertainment and see no reason I should subsidizes the channels someone else wants. Yeah I know it probably will cost more than it cost them, but I DON'T CARE. It certainly won't be the forty two dollar difference I am faced with now.
Pay Per View and Ala Carte is fine by me
* Winners compare their achievements to their goals, losers compare theirs to that of others.
Ok, maybe not kill it, but wound it severely. We dropped cable a year ago and I tell ya, I really appreciate that extra $120 each and every month. It's like getting a raise.
If you're in a place that will support it, real TV antennas are making a comeback. The price is modest and the content is free! And just about everything else is available off the internet, especially if you don't insist on watching it the very moment it's broadcast.
I think cable TV is the dial-up service of this century. It's expensive, redundant and unnecessary, but is still popular for reasons that aren't entirely clear.
A Comcast salescreature comes by about once a month and tries to sell us on switching to a package deal. I say I'm happy with what I have (fibre to the house). He says but your carrier is getting out of the cable business!!! You're not going to get cable TV anymore!!! In the same tone of voice you'd say They're going to cut off your Oxygen!!! I tell him yes, I don't get cable TV , just internet. He looks at me like the refrigerator salesman looked at the Amish couple. They just can't understand not wanting cable TV. It's AOL all over again -- they couldn't understand why I didn't need them anymore when I switched to broadband. "But what about email?" Free. "Our content?" Crap. "How are you going to get to the internet??" Broadband includes the internet, that's kinda the point. And so on.
Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
It would be nice if I could just have Versus, ESPN channels, & my local sports cable channel (Root Sports, formerly FSN Pittsburgh.) Only reason I have cable is for hockey & football. If I could just get sport channels & then get a digital receiver for my local channels, I'd be pretty happy. Netflix & Hulu the rest.
Why settle for not buying cable when you can just not watch TV period? All of a sudden I have time to learn guitar, read books, exercise, cook my own food, etc. Plus, I don't have advertisements constantly flashing before my eyes (which you pay to watch on cable; you "get them" for free on non-cable) telling me "consume, consume, CONSUME."
i dont like sports, i lock out espn in my TV, i find it boring and stupid to watch grown men run around on a field chasing a ball or whacking it with a stick or club, and if i can get my basic cable subscription a few dollars cheaper by excluding items i dont want to see is fine with me, same with MTV CMT and VH1 not interested in it, i watch maybe 5 to 8 channels out of 62...
Politics is Treachery, Religion is Brainwashing
It's "bait and switch" because someone found out about what they were "privately working on" and was disappointed it didn't fulfill his every wish. It's the age of entitlement. If someone doesn't get everything he wants, it can be anywhere from "bait and switch" to a hate crime depending on how entitled he is.
pricey sports channels (which cable companies have to pay for) will become HBO-like premium services.
If you don't want sports channels, this sound like a good thing.1/3 of a cable subscription goes to sports channels.
I used to have Cable and got rid of it, instead using streaming for TV. Hulu and Netflix. I ended up spending 1/3rd the cost even with doubleing my bandwidth for the Internet side.
Recently through work I was able to get Dish Network for our corporate rate of $29.00 a month for 300 channels. Guess what. I get 300 channels of nothing and a reminder of why I thought that Cable TV was a waste of money. At the end of the 2 year "contract" because I did not pay for my box and dish/install I will be dropping it as CableTV/Dish is not even worth $29.00 a month.
Traditional cable is already a dead business model. It's done and over with.
Do not look at laser with remaining good eye.
If there is really a game I want to see, there are plenty of sports bars around town that have every game.
Which is tough if, say, one's son wants to watch Monday Night Football too.
This is how it will play out in the end:
Let's say you have a current cable package for $40/mo and you get 80 channels
The new system will only bundle the less popular channels in the cable package and the popular channels will be separate. Want FX? Extra. Want Comedy Central? Extra. Want Cartoon Network? Extra.
So now your cable package is still $40/mo, but you only get 50 channels, and not any good ones. Each of the other 30 channels are now an extra $1-5/mo each.
So you might not have to subsidize sports channels, outdoor channels, christian channels, and so forth if you don't care about them, but the de-bundling will end up costing you more.
At first they may lull you in with a discount on the basic bundles to make the a la carte seem like a better deal, but give them a year or two and you will be paying out the nose, and if you complain about it then people will defend the cable companies by saying that cable prices would have gone up anyways, maybe even more-so, if they still did the old bundle method. There would be no way to absolutely prove price gouging due to a la carte.
I have not needed a TV since I got out of uni a few years back.
Gamer here. LoL is way better than Survivor or whatever.
Hulu has tons of that content, foh free.
Slashdot, reddit, and a plethora of web comics/reviews (shout-out to Yahtzee) provide hours of entertainment daily as well.
Why would I pay money for something already paid for with ads? When the good stuff is online anyway for free? Nice try, Cable Co USA.
I work for the local cable company, Right now, we are paying about 7.15 per subscriber to carry the ESPN channels, five in total. This is almost what we are charged by HBO. If our EPSN subscribers slipped to the levels on HBO, and ESPN demanded the same money out of us to carry it, we would be looking at almost 13 bucks per subscriber. Wonder how many people would be willing to pay 13 bucks a month for ESPN?
I might buy cable mainly for ESPN and the Discovery Channel, but I also watch the other channels as an added benefit. A la carte pricing can dramatically reduce viewership and advertising revenue for many of these channels.
It could also reduce the discovery process in finding out about new TV channels. How do you know that something is worth paying for when you have never even watched it to begin with.
Fun to play; boring to watch.
So... you get cheap channels, cheap, and pay for expensive ones.
Am I missing something? How, exactly, does this count as "bait and switch"?
If what they are offering is the "free channels" bundled and the ones that cost them money as optional isn't that pretty much what most people want. I'm not a big sports guy beyond my home teams which are nearly always on the local channels so the opportunity to drop 40%-50% of my bill to get rid of channels I dont want would probably encourage me to get cable tv again.
Your father reproduced. Otherwise, you wouldn't be here.
I would much rather put my money towards HBO than get ESPN for free. According to the rate chart below in 2009 cable subscribers were paying over $4 just for ESPN. I like watching the occasional sporting event but if people are willing to pay for every other sports channel, let them and stop charging me for it. http://allthingsd.com/20100308/hate-paying-for-cable-heres-the-reason-why/
www.moonnext.com
I would be willing to pay for more good shows but nobody wants to sell them to me. It kind of sucks not being able to watch current HBO shows as they air. It does not suck enough that I will pay for outdated/overpriced Cable or Satalite TV technology. My message to the Cable Companies is that they should look into this internet thing for delivering their content, and ditch the legacy hardware as quickly as possible (to minimize costs). They need to worry that someone who does not have the cost of maintaining legacy equipment will appear and undercut their whole business. O wait didn't Dreamworks just sign a contract with Netflix? It may already be to late! I pay for TV service on Netflix and Hulu and that is it. I don't know the last time I turned on my TV. Everything is run through my computer or phone.
"I myself am made entirely of flaws, stitched together with good intentions."
Kill "cable" already. I don't need Comcast to negotiate with all these clowns, just let me go online and stream directly from each channel. And let me pay per show, or if I watch your channel a lot I'll pay a monthly subscription. Comcast, just connect me to the internet and stay the hell out of my way. Until then I'll stick with Netflix, it's far from perfect but it has tons of good stuff I haven't seen yet, and no frickin' commercials.
Never let a lack of data get in the way of a good rant.
How could anyone realistically believe that there could be a pure a la carte cable setup? Cable companies are charged by the networks PER SUBSCRIBER, not per person who watches the channel. So it wouldn't matter if 100k of 300k watch ESPN, Time Warner would get charged for the 300k. To make a la carte work, Time Warner would have to pass the cost on to only those who pick ESPN in their lineup, meaning that those who would get ESPN would pay more than the $4 it costs Time Warner for that same person. The real solution, in my opinion, would be for cable companies to make more tiers of service (ie 50/100/200 channels), scale the rates their customers pay for the new tiers, then allow us to pick the channels we want in our tier. Because the cost to the subscriber essentially doesn't change much, the company still earns enough to pay the costs to the networks.
Between my Dish receiver constantly failing and Netflix's incessant price/plan changes, I decided this month to take a hard look at how I receive my entertainment. After seeing all the other (better) options out there, along with my existing supplemental options, I'll be canceling Dish this month and I've already scaled back my Netflix plan (and will further scale it back further to 1-non-Bluray-DVD a month pretty soon). The only thing that was holding me back were the news channels, but with rtmpdump piped into mplayer, I now have more news channels on my htpc than I did before. I've signed up for Hulu Plus and if I want a premium movie, I'll go pay-per-view with Vudu (which has much better video and audio quality than netflix).
The only hole left is the Discovery channel, but if they don't want to stream it, if they want to continue to rely on the bundle model, then fuck those shows. Dish/cable just isn't worth the price compared to the alternatives (and for what you get). But I'm grateful to them and netflix for pissing me off enough to consider my options.
There's always CableCard, as long as you're not on a provider that managed to get a waiver on that requirement.
Well, if the cable companies don't smarten up they will end up making a lot less money in the long run. I dropped my cable package 6 months ago. I have basic cable + 6mb internet access. I added a rocku box to my tv and I'm not looking back. Works fine. My wife can watch her HGTV stuff when she wants, other shows are available on free Hulu or Crackle. I am thinking about dropping basic cable and just leaving internet. I will grab whatever channels I can localy. I only watch 2 shows really.. Big Bang Theory and Fringe. Most of the time I've been listening to my music through a tube amplifier. Wow what were they thinking when audio went to solid state. Tubes add texture to sound, I thnink solid state amplifier filter way too much of the original recording.
We canceled Comcast, but with a big change of furniture and new equipment several weeks later, we decided to pick up Comcast again because my wife wanted to see something on MSNBC.
Too bad- it all came back a month later with an identical look as before, except for one copious absence: MSNBC. The digital box UI displayed a list that jumped from 59 (FOX) to 61 (weather channel).
The MSNBC signal was still on the wire, since the no-frills auxiliary box that they attached to the bedroom TV could still get FOX, MSNBC, and TWC with perfect reception when entering all of "59", "60", and "61" in manually. The main digital cable box accepts 59 as FOX and 61 as TWC, but rejects "60" as nonsense. It steadfastly pretends the MSNBC signal is not there and jumps back and forth between 59 and 61.
We called the Comcast phone farm to see WTF and they said that Comcast had simply decided to stop offering certain "politically biased" channels in its package lineups they offer. According to them, anyone ordering cable and getting new service from Comcast (in the middle of Silicon Valley, at least) wasn't going to see MSNBC anymore. They also aid that at some point in the future Comcast will eliminate the MSNBC signal entirely.
Since when do we really need TV anymore?
Read what I mean, not what I wrote.
They aren't changing their name, CenturyLink is a different outfit that purchased them a while back. Same goes around here. I'm reserving judgement on the deal simply because the alternative is Comcast.
I doubt very much that the service will improve, but hope springs eternal.
That's odd, their commercials said they were changing their name, but of course you can never trust marketeers to tell the truth on anything. I didn't bother looking any deeper to see what the real deal was because I'd never willingly be a customer of theirs again.
Luckily, my alternative is Cox, which is actually pretty decent for internet service. I sure hope I don't have to move someplace where Comcrap is the cableco.
copy canada system with theme packs and being able to buy the box with no rent , mirroring or outlet fees.
Now espn should be like HBO a payed add price it at $5-$10 /m
Sky sports UK and NZ is a payed add on. Same thing with fox sports AUS.
also make Disney channel a payed add on like it used to be.
back in the day local rsn's stated as pay UHF channels. Now why must I buy MTV, Lifetime, A and E, golf channel, and more to see my local teams?
I've been a DirecTV customer for over a decade and this past year I finally purchased an HDTV that has apps for Netflix, Amazon Prime, and most recently Hulu Plus. Since I upgraded my receivers to DVR in the last year I have a little over a year now to my contract to try to figure out if I can get an antenna working for my locals, and seriously consider dropping satellite in favor of the 3 services.
I haven't had a problem with Netflix's policies lately, I was a streaming only customer anyway. I'll just be mindful of any price increases. I originally got Prime for the 2 day shipping, so the content plan there is just a bonus, and it is convenient as a substitute for rentals if I really want to see something new. I haven't tried Hulu yet, but have looked at their lineup. With the apparent lack of CBS shows, and for only having the last couple of episodes of things like Burn Notice, I could probably get by with it once I got used to how it works, but I do like saving shows on my DVR to rewatch episodes or the previous season before the new season starts.
Currently, I figure that I'd save about $50/mo after dropping satellite and picking up Hulu in addition to Netflix and Prime that I'm already paying for. To me, that makes it worth experimenting with the change when I get the time.
It seems like the fundamental assumption of all the critics of this is that there's *no way in hell* that the base price being paid is going to go down. Of course it will go down. The cable companies may be crazy, but they're not that crazy. I haven't had cable in six years, but if this all ends up in me being able to get enough stuff I want at say a $20-25/month price point I may just hop back on board. ESPN sucks so much blood from the cable bill - just ditching their stuff should result in a nice savings.
Bernstein Researchâ(TM)s cable and satellite expert, Craig Moffett, also waded into the debate, pointing out that ESPN and ESPN2 alone account for almost 20 percent of the wholesale cost of the average pay-TV subscription -- but account for just under 2.5 percent of total viewership.
http://www.nypost.com/p/news/business/pn_foes_grow_YIO92AxAE3kOE66mobOoUI
ESPN is currently charging $5.82 ($4.69 main channel, $1.13 other channels) per month, or about $70 a year for their channels for every cable or satellite subscriber in the US http://en.wikipedia.org/wiki/Cable_television_in_the_United_States#Subscriber_fees.
To compete for sports content other networks like Fox are raising their prices as well.
How is this fair?
Personally we opted out, and watch local teams via a real antenna in beautiful uncompressed HD. We just don't watch Monday night football on ESPN, or the games on the NFL network. Their loss.
pays the cable company to be on, I have no problem with them being included with a'la carte services.
If the show is paid to be carried, then I do have a problem with it being bundled with a'la carte.
Seriously, if not having sports lowers my cable bill, then by all mean, break them out and charge for them separately.
The Kruger Dunning explains most post on
Plus, I don't have advertisements constantly flashing before my eyes (which you pay to watch on cable; you "get them" for free on non-cable) telling me "consume, consume, CONSUME."
Just take the special sunglasses back off.
dragonhawk@iname.microsoft.com
I do not like Microsoft. Remove them from my email address.
I have what I call Superluminous internet.
The speeds advertised are purely theoretical.
"A government is a body of people usually -- notably -- ungoverned." -Shepherd Book
...and drop your cable or dish. I estimate that is the money saved over the last 14 years I've lived without either service. For the cost of cable we can enjoy an additional night out with the family each week.
P226
I'm supposed to not be a dick about the things I don't like.
These are my friends, See how they glisten. See this one shine, how he smiles in the light.