Some Players Want Day-1 DLC, Says BioWare
An anonymous reader writes "Speaking at GDC Europe this week, BioWare Montreal's Fernando Melo spoke about how the oft-disparaged first-day downloadable content for video games is actually something a significant amount of players want. 'Melo argued that on the occasions when BioWare hasn't provided DLC from day one, those players who complete the game quickly then complained that there was nothing more to play and asked for extra content. If DLC isn't provided for these players, they may well move on to a different game and never come back to play DLC later on. As proof that day one DLC also works in terms of sales, Melo said that 53 percent of all sales for the first Dragon Age: Origins DLC pack — which was released on the same day as the full game — were made on release day."
They want the frigging Day-1 DLC because the content currently in Day-1 DLC was supposed to be in Day-0 product.
You know what that really means? We're now going to "get what we want" because more companies will just leave out things that would be in the game otherwise and monetize it into "Day1 DLC" instead.
Or you could, I dunno, release the whole fucking game all at once.
"In case of emergency, break glass. Scream. Bleed to death."
I have a solution for you. Just release half of your game and put the rest in DLC. Pure genius. Too bad it's not just my imagination.
Quick way to get 30% Funny 70% Troll: defend Opera browser on
...would prefer if that content was included in the game in the first place.
They don't just take that "Day One DLC" that everybody wants so much, and just makes it a part of the initial release at no extra charge. Why does it have to be DLC at all? It's already finished and ready to be played, right? So why isn't already on the disk with the rest of the content I bought? If people are finishing your game and complaining they want more to do, it doesn't mean people want to pay MORE for more content. It means people didn't feel they got $60 worth of content in the game, only for the publisher to turn around and demand more money if you want to be satisfied. If somebody orders a full cake, you cannot only give them 3/4's of it, charge extra for the remaining 1/4, and then turn around and claim that people are obviously clamoring to pay for that extra 1/4. That's now how it works, Bioware.
When he says there are players who "want" Day-1 DLC, what he means is that there are players who will buy Day-1 DLC. Therefore Bioware is going to keep doing it.
10 PRINT CHR$(205.5+RND(1)); : GOTO 10
I'm old and crotchety and can't stand that sort of whining either, but I think it's less "I want it now" and more to do with what publishers can get away for their boxed releases. I think the gaming audience does have some legitimate complaints about this sort of stuff.
Exactly. It's interesting that the Bioware drone mentions Dragon Age, since the DLC was advertised IN the game. You reached a quest giver, and he told you that you had to buy his quest!
Yeah I want day one DLC but I dont want to pay for it. That shit should come with the game.
People who rail against day 1 DLC have no idea how releasing a game works. Especially with giant sprawling games, once you near the release date, there are a lot of specialists who have completed their contribution to the final project. Artists may be done with their portion, story writers may be done with their portion, certain programming teams may be done with their portion, etc. They need something to do, so they start working on DLC.
"Ah, but they could put that right on the disc in the first place!", you may say. No, they can't. By this point, the game needs to be finalized so they can thoroughly test it, create a master copy, and begin mass production. In the month(s) that this can take on a large title, there's plenty of time to get a significant DLC pack out.
Now, I'm not saying ALL day 1 DLC is because of this (especially rageworthy is something that's on-disc but a day 1 "unlock" DLC) but a very significant portion is. They're not trying to cheat you out of content you should have had, they're just making good use of the time it takes for a game to go from finished to available in stores.
Considering that just a few posts down is an article about EA putting themselves up on the market because social gaming is apparently kicking them in the knee sales-wise.
So there are players that complete the game quickly, say 20 hours of playtime, and they require day one DLC because that extra (less than 20 hours) content will then keep them engaged for a month or so until the next snippet of content is released?
Does that mean we will now get day two DLC, or should we as gamers just wait until the whole game is released and then buy the GotY edition for less than half the price from when the first instalment is released?
True. And that's mostly because they are now making games too full of shiny. Lots of cutscenes, voice actors, gorgeous maps and models, a plethora of sidequests... which is great, really, but it drives the cost of the thing way up. And in the midst of all that, they often forget to make the game interesting to play. Or even finish the damn thing. Me, I'd rather have lots of 9.99 games like Braid than 59.99 + 9.99 DLC like Mass Effect 3. The first is way cheaper to make, but incredible from start to finish and never, ever, feels stale. An engrossing experience from start to finish. The latter is amazing mostly because of its magnitude, but its gameplay is quite repetitive, most of its characters feel superfluous because of the current trend towards extreme story modularization (which is The Way Of The DLC, BTW) and... let's just not speak about that sorry excuse for an ending, ok?
The one that gets me is the "DLC" that isn't even DLC. Instead, it just unlocks content that was already on the CD/DVD.
Exactly. It's interesting that the Bioware drone mentions Dragon Age, since the DLC was advertised IN the game. You reached a quest giver, and he told you that you had to buy his quest!
And that is the reason I never completed the game, I got sick to death of having the suspension of disbelief ruined by its blatant attempts to nickle-and-dime me.
Okay, so I was kind of pissed that I wasn't going to get the Werewolf Army I'd hoped for to battle the undead, but what pushed me to breaking point was finding someone on the way to the Dwarf City who was desperate to have their Significant Other rescued or somesuch. I figured it would help me get over losing the wolf army, so I agreed - and he demanded money for the privilege of having his beloved back. So I played System Shock instead.
Wait until the "game of the year" or "platinum edition" or "gold edition" or "diamond edition" or "complete edition" goes on sale for $10 and you'll have ALL the DLC on day 1. On top of that, most of the compatibility and quest bugs will have been squashed.
Problem solved.
I suspect all those 1st day DLC people were just grabbing it since it was available, rather than that they finished the regular game that day and went elsewhere bored.
Contrary to what companies think, even easy upgrades are still a pain in the ass, and it's far easier to just add another thing to the cart at the same time as the main game, than it is to come back and root around later.
(-1: Post disagrees with my already-settled worldview) is not a valid mod option.
In a few months we'll be hearing how all their loses in revenue as of late is due to piracy... and has nothing to do with their "Lets squeeze blood from a stone" business model.
Day 1 DLC that was on the disc to begin with is not content anyone should be paying money for. It is the most perverse form of DLC and all you're really "downloading" is the key to unlock it.
Day 1 DLC that is a result of work done after the game is gold yet still having the business end finalized are welcome in my opinion. This is the content I can see people finding value in. This is the content I would not mind spending money on.
Of course the distinction between these are often lost to the masses who either don't understand or choose not to listen. BioWare should have clarified that no one wants content locked in the disc, but they don't really care one way or the other, I'm sure.
A lot of customers want games without draconian DRM protection schemes and I don't see that happening!
So long as people keep paying for the Day-1 DLC, publishers will keep releasing games in pieces like this.
If you want them to get the message, don't hate on the forums. Hate by keeping your money. That is the only language they understand.
I have been playing that game for about ten years now, and there was no DLC for it.
MOO 2? Same.
I think they are just trying to justify alternate revenue streams by lying.
_ _ _ Go for the eyes Boo! GO FOR THE EYES!
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Everyone is happy then, right?
Hard to believe we survived generations of consoles and PC titles in the 20th century without DLC. Dark times indeed.
Bioware are blatant liars and greedy money mongers. Nothing else. Ever since they have joined with EA they have gotten worse and worse and worse. For many many years bioware made great games but ever since they joined with EA they have just been pimping dlc left and right and creating games that for the first time in their history have been garbage. All the DLC codes they were whoring in dozens of products for mass effect. Dragon age was pimping DLC before its release and it was a shit game. Even knights of the old republic is a major let down. Bioware's prestiege and pedigree has gone right down the crapper since joining EA.
Bioware before tried to say "Well the reason we had day 1 DLC for mass effect 3 was because we finished the game 6 weeks before it was released and that finished product had to have 6 weeks to be approved, then packaged and shipped to store. So in that time we decided to create the day 1 DLC to keep our teams busy blah blah blah". Bullshit. You cant tell me they suddenly at the drop of a hat decided to write, design, storyboard, create, build, code, debug, trouble shoot, beta test, bring voice actors in to record dialouge, have artists create the levels, sound guys put in effects, compile the code, submit it to sony/microsoft for approval to be uploaded and then uploaded it in less than 6 weeks? Horse shit.
Then what happens when mass effect 3 turns out to be yet another bioware turd? They blame the gamers. That bitch at bioware actually had the balls to say "gamers arent developers so dont act like them" because gamers didnt like the game. Ok sure Im not a developer, but that doesnt mean I cant know if I like something or not. Im no chef but I damn sure can tell you mcdonalds hamburgers suck, Im no director but I really hated the transformers movies, Im no author but I dont like the book atlus shruged. Just because I dont make games doesnt mean Im not able to dislike them and it doesnt mean I should automatically like everything just because the creator tells me I should because they say so.
So in short. Fuck bioware.
And now. Why DLC is bullshit.
1) When you pay for DLC you are telling developers "I want to pay more for my games. I am willing to pay you more than 60 dollars for my game". The more you buy DLC the higher the chances of games costing more instead of less because you prove youre willing to spend over msrp for a game.
2) Its all digital and you will never own it. DLC is digital content. You pay for it but you dont actually own it. You cant sell it, you cant trade it, you cant let a friend borrorow it and in 10 years from now Im willing to bet you wont even be able to download it again.
3) DLC encourages developers to split up content for the game you paid for full price for to sell you later. They design a game they say "We will take out this part and that part and sell it to them as extra" instead of saying "They paid full price for a game so they should get the full game". Developers/publishers would probablly sell more games if they would actually give their customers full games instead of selling partial games at full price and selling the rest for even more money.
4) DLC pisses off gamers when its sold as incentives at different stores. Say a game is coming out and 3 different stores has bonus DLC codes with each one being different. Now for gamers who really want that game and to play everything thats a asshole move.
Bottom line is I dont support developers that pimp DLC a lot, especially before the full game actually comes out. I buy their games used so I dont give them a single cent.
Fuck bioware and fuck every developer like them that forces DLC down our throats and then says we want it. Dont buy their games new, buy them used or pirate them.
Loved these guys in the Baldur's Gate/Neverwinter Nights days, they supported a huge modding community and made in-depth, long RPG games that were a joy to play. Not so much now, though graphically Dragon Age is of course superior, I'd still take BG/NWN over DA any day.
Not sure if it's because they sold their soul to the devil (EA) or just greed, but they've become just another "rush it out the door, and nickel and dime them later" big company that forgot their roots imo. They don't even really support the mod community now, since they want to make their money by releasing ridiculously short RPGs (too much shiny fluff, not enough meat) then charge for DLCs from day 1. Patooeee...
This is why I hardly by games when they're released anymore. I'll wait until a year later when the special pack with the original game, patches, and all the DLCs comes out for 1/2 the price or less. I got like 9 premium titles with all the DLC/expansions during the Steam summer sale for like $55 a few weeks ago. They'll keep me busy for more than a year, easy.
'The unexamined life is not worth living' - Socrates
You forget the most important thing in any business regardless of sector: customers.
Give them what they want (regardless of how silly or selfish the demand) or they will go elsewhere.
With digital content there is another factor to consider. If I feel slighted by a company that I give money to, why would I give them any more when any torrent site can give me a better product, faster, and for free?
Seems that you are the one with the entitlement issues. Customers don't owe you a salary, they don't owe you anything. It is up to you to prove that you are worthy of your salary by making the customer feel good about giving it to you.
Wow...You're complaining about entitlement issues? You're the one advocating stealing a company's product because you feel slighted by them trying to cover the ever-increasing costs of making all that content for their customers. And you wonder why companies are resorting to horrible DRM and day-1 DLC? Just look in the mirror for the real reason companies are reacting this way.
Or you could, I dunno, release the whole fucking game all at once.
They don't need to. It's right in the summary:
Melo said that 53 percent of all sales for the first Dragon Age: Origins DLC pack — which was released on the same day as the full game — were made on release day."
That means that people are willing to pay for it as extra DLC on release day - it would be a poor business choice to include that content when so many people are willing to pay for it.
So, for their next game, will Bioware promise their Day 1 DLC will allow you to not destroy the entire galaxy in one of three colors..?
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I object to Intellect without Discipline.
I'm old and crotchety and can (and do) wait until you release the GoTY/Complete version at a fraction of the original price.
want you to die in a fire, with the would-have-originally-included-the-stuff-but-now-we-can-extract-more-money greed-fest that is DLC. expansions are one thing, but things like levels that would have been created by the users in the pc-gaming past are now just some bonus cash for these swine. open the shit up as it (i.e. let users create console levels on their pcs or even the console if it isn't a super complex thing a'la tony hawk's pro skater skatepark editor) was, and we ALL win. let users be creative not just passive drones.
What do you expect from children getting their new toy and borrowing mum/dads credit card?
They're the ones with time on their hands and the ones to quickly get fed up with their toys and move on.
A lot of problems would be solved if you wanted 3-6 months after a game is released to play it. The game drops in price, most bugs are fixed, and a lot of DLC becomes available, sometimes at a discount. I haven't played ME3 yet, and I'm glad I waited.
And the men who hold high places must be the ones who start
To mold a new reality... closer to the heart
ea crapping on their Customers has lead to them selling the company. That is what day-1 DLC gets.
How it actually works: the game studio cuts features out of a game to make the release date. Before money-grubbing-fucksticks came up with the idea of nickle and diming their customers, this cut content would be released when the main game was complete and the bugs were worked out.
For free . As were small and medium expansions of the game to keep people buying it.
Now, not only are those bug fixes and missing features being turned into paid for "DLC", but games are planned from the beginning to have nickle and dimed bullshit from the first day of release.
This! Additionally, once the decision is made to turn the "side" content into DLC, some of the experienced folk who make awesome stuff more awesome are instead assigned to head / work on the DLC team. This means your core game would have been even more awesome than if the DLC hadn't been made. No game is ever finished, we always have more cool ideas to put in; However, making day 1 DLC only after the game has gone Gold isn't nearly as common as it once was. It's lucrative, so now it's actually part of the release plan. Furthermore, the premise that Day One DLC is made while waiting for the game to ship completely ignores the fact that pre-production on other projects is underway before said game release -- You know, so we can actually have more work to do and keep our jobs.
Despite what people may like to hear, there are a lot of people like me who, if there's no DLC available when they beat the game, don't ever pick up the game later. Even a couple weeks after I beat the game is way too long. If it's not there, I'm not going to spend the time popping in games I consider over and done with 3 months after the fact just for a small snippet of DLC.
All I can say is:
I liked Mass Effect 1 quite a bit.
I completely loved Mass Effect 2, one of the best games I've ever played.
I am not getting Mass Effect 3.
The ball is in your court BioWare.
"we've got trenchcoats and bad attitudes" - John Constantine, HellBlazer
I understand you are pissed off at Bioware, and I am too, but Dragon Age: Origins is not a *shit game*. I pre-ordered it so I had the day 1 DLC included, but it's a dick move to not release it at no extra cost.
Also this game's DLCs were pretty short and weren't worth their price tag. What I regret is that Bioware never did actually good DLCs/Extensions like they used to - remember that Bioware was one of the first to embrace DLCs back in the day with Neverwinter Nights "Premium Modules", which were great.
Surprised no one has mentioned a possible reason why the day 1 dlc sold so well.
It included permanent storage (A chest where you could store stuff).
Bioware - masters of the RPG, on this occasion, just happened to forget to include somewhere to store your spare stuff.
Dragon age origins was a relatively early game in the DLC era, and was one of my first encounters with 'enter the code to get the inbox dlc'
(also known as 'we want to kill the second hand industry')
Both of these are examples of commercial decisions impacting on gameplay.
Game was ok, but these two things did mar the experience, quite possibly contributed to me not being arsed to get the sequel.
(I probably wouldn't buy a mass effect sequel now, but that is because of the ending, which was balls)
If only those companies had a convenient way to deliver that day-1 DLC without hogging all the server bandwidth. Some sort of means to piggyback the DLC on the physical media shipped with the original game perhaps. With some effort they might even be able to integrate the activation mechanism of the DLC with the activation mechanism of the original game.
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I understand you are pissed off at Bioware, and I am too, but Dragon Age: Origins is not a *shit game*.
Ironically that was also a few months before EA merged Bioware with Mythic Entertainment (Warhammer Online!). Go figure.
True, BioWare games have gone downhill since the EA acquisition. I was just pointing out DAO is not shitty.
I never, ever buy new games at full price. I've commented on this many times in the past, but I just don't feel that modern games give appropriate gaming value for their high $60 price tags. So I always wait until the game is discounted, either in the stores, on PSN, or on Steam, before I buy. That means that all DLC will have been out for a long time, and will also be cheaper. I only recently (as in, the last month) started playing Fallout 3, because it was on sale with all the DLC on Steam. Same with Oblivion, New Vegas, etc.
Not only that, but if you wait, you can sometimes get extra items that were originally pre-order bonuses, or dealer exclusives, bundled in a "game of the year" edition. No DLC or special item is worth actually buying something from Gamestop or Best Buy, but it always irks me to see game comapnies screw over their customer base with that sort of divisive BS.
So they can put DLC out on day 1, on day 1000, and it doesn't matter to me. I'd much rather wait for it to be cheap, bug-fixed, and thoroughly reviewed before I put down some money.
The only exceptions are my favorite franchises, Half-Life and Portal. But I'm OK with paying full price for those, because they're great, and it only happens once every 3 to 5 years...
Nowhere does it say that players want DLC. What they want is more of the game to play. That is not the same thing. For example, one of the reasons there's so little content in the game could be that it has been set aside for DLCs.
In my eyes, most DLC is still a greedy attempt at getting paid twice for the same game. I'm fine with non-essential fluff stuff like skins or vanity items. But horse armor, weapons or quests? That's fleecing your customers, period.
Assorted stuff I do sometimes: Lemuria.org
If you have players complaining that they finished the game too quickly, maybe you should have included more content on the disc...
The game companies can make more money (or not, in some cases) because of Day-1 DLC. I know we get emotional about games but it's no different than a restaurant offering sides with the main dish. If you want everything cheaply, wait for the game of the year edition. If you want everything but aren't willing to wait, pay the piper. If you don't care about the DLC just buy the main game. I don't see how throwing a conniption fit is going to solve any problems, especially when we're just talking about games.
In the case of ME3, I will give them certain levels of fairness in this regard for 4 reasons:
1.) The "day 1 DLC" came for free with Collector's Edition copies, and the cost of a standard copy + DLC didn't exceed the cost of the collector's edition.
2.) Nearly all of the DLC after that was free.
3.) The revamped ending (which I'll admit still could have been better, but wasn't as craptastic as the first go-around) was also provided for free.
4.) Multiplayer weapon DLC is frequently provided for free.
So while I'm not saying that EA was right in the whole ordeal with ME3, I will at least credit them by giving away a lot more of it than they've charged for.
There are lies, damn lies, and statistics.
I'm willing to be that he's including in his numbers all the people who bought editions of the game that came with the DLC included.
For DAO, these included a home base with a storage chest. I mean, FFS, a home base with a storage facility has been part of the RPG milieu for as long as I can remember (in games where you have a limited inventory capacity). You have sufficient camp followers with wagons in DAO to justify a chest being part of your camp, so it's not done for narrative reasons - it's done to exploit the well-known hoarding tendencies of RPG players.
No, these players don't want to pay for and download additional content. They just want games to be longer in general, i.e. for the content to be included in the original release. I guess that means a significant group of people consider recent games to be incomplete or lacking in certain areas. But I guess they wouldn't want to spin it that way.
Twinstiq, game news
So what they're basically saying is that Players are happy when they can enjoy more content from a product they like. To me this is akin to a group of highly paid scientist holding a press conference to inform the general public that water is wet, or that clean air is good for you. It's beyond obvious that people enjoy the CONTENTS of Day-1 DLC; what they do not enjoy is the new ideology that publishers can make people pay for the same fish twice.
This! Additionally, once the decision is made to turn the "side" content into DLC, some of the experienced folk who make awesome stuff more awesome are instead assigned to head / work on the DLC team.
No that's not how it works. You're woefully ignorant to the reality of production. Here's what used to happen before DLC:
Hire 100 people. Work your ass off. Then a few months before shipping... there is a freeze on assets so that the game can actually get finished and most of the art department gets laid off and you hope you're part of the select group that continues on to the pre-production for the next project, you get moved to another game at the same studio that's already in full production or you already have another project lined up to move on to.
Studios ramp up and down their staff based on where they are in production. This is true of games and this is true of movies too. The number of employees swings wildly--it's part of a production artist's normal experience to move from project to project as needed like a seasonal farm worker.
Now what happens is instead of hiring 100 people they think they can get $XX extra out of every customer and a lot of the awesome ideas they had that were going to end up getting cut can be worked on by a smaller 10 person team. So more developers and artists are employed. And then at that point where normally you get laid off you now have something to do and a reason for them to keep you on staff longer. Furthermore once you've gotten the swing of things for one game it becomes easier and easier to crank out more of the same. Levels and quests that would have taken weeks now can be done in days. You also now can hire a separate QA team to debug the DLC. None of that would be possible in the original budget. It's easy to say "Well just put it in the game." but a game will have a very clear budget. They have expectations on what they will make, how large their audience is etc and the price for games doesn't scale based on the time put into it. If you create something like Fallout 3 with 100s of hours of gameplay you don't get 10x as much money as a shooter with 10 hours of content. So at some point you have to say "Ok, that's as much as we can afford to do." But if that judgement shifts and you think "We can probably charge $80 instead of $70, we can hire 2 more level designers and 1 more programmer + QA for the additional content." That's how the real world works. I would rather start work immediately on DLC than to get laid off near the end of the project--go on unemployment for 8 weeks and then come back and start work again just so that self entitled whiners doesn't want the game studio to work as efficiently as possible.
People mention Notch and Valve... first of all, Valve is the largest DLC whore in the industry now. Did people not notice that they now charge $1 to play on their hosted servers? And Notch? Minecraft is about 10 people working on it. But they still charge what $30? Of course they can give away free content! They're making money hand over fist! Compare that to Dragon age which probably had well over 400 people working on it (I got tired of counting while going through the credits after 300). And they're only charging twice as much! Minecraft is not selling poorly. If you want a game like Dragon Age--it's going to cost a lot of money to produce. You have to make a budget and schedule in order to successfully release a product. If people were willing to spend more for a huge expansive game like Dragon Age then yeah, they could give you DLC for "Free". But some how or another every company is going to cover their expenses. It might not be as clear as DLC but they'll find a way.
Mann vs Machine ticket anyone?
Bioware to stop being a joke of a company and return to their former quality.
this is starting to get ridiculous. DLC makes no sense on the computer, where you can make your own custom map, and mods. They had to remove this freedom from PC players for this to make any sense, why download 2 maps for that were from single player ported to multiplayer, when you can make your own for free? What is DLC on day one? This is simply content taken out of the game, made to DLC so the company can make more $$$
When the content comes out a little after the game. However, what I've seen a good many people complain about is when 90%+ of the content is *already on the game DVD* and what you actually get for your money is actually an unlock code which turns it on. Sometimes also download a bit more content etc as well
This is in contrast to "expansions" in which you got a whole new disc of content. Think "Brood Wars" for Starcraft.
If it exists on the existing media, then it's not "new content", it's content left out of the game.
I am one of the people who don't mind day 1 DLC. Games are dirt cheap, so paying like a 500th part of my monthly salery for a DLC is no big deal. I blow more money than that on way more frivolous stuff.
1. So what, I don't mind paying more for games or paying for more additional content. Everything in the world is more expensive, except games, which are around the same cost as they were in the 90's, 20 years ago. 2. I don't want to sell it, I don't want to trade it, If a friend wants it, they can buy it. I think Steam and Origin will be around in 10 years time. Physical copies were way worse, they broke, got scratches, stopped working, CD keys ewnt missing, etc. I don't buy physical copies anymore of any game or program. 3. What is a "full game"? You're right this might be a bit of trickery. But like collectors editions, I like that the option is there to pay for more content, even if it goes beyond the original game. 4. That I actually agree with you is annoying as hell. Stores and download services shouldn't have unique content you can't get anywhere else.