Advertisers Never Intended To Honor DNT
First time accepted submitter oldlurker writes "After much discussion where many hoped a voluntary Do Not Track standard was agreed with advertisers, it turns out the advertisers already had a very different interpretation than most of us on how to practice it: 'Two big associations, the Interactive Advertising Bureau and the Digital Advertising Alliance, represent 90% of advertisers. Downey says those big groups have devised their own interpretation of Do Not Track. When the servers controlled by those big companies encounter a DNT=1 header, says Downey, "They have said they will stop serving targeted ads but will still collect and store and monetize data."'"
Isn't that missing the entire point? Or is the do-not-track specification one of those Orwellian-titled things whereby the net effect is exactly the opposite of the name?
...they will still track.
What ads? I use noscript and adblock.
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Wasn't the whole point of this to encourage advertisers to not track and if they do you have a leg to stand on in a court because you specifically made it clear you did not want to be tracked?
"Please don't eat me, brother Wolf!" cried the Rabbit. "Aw, all right." said the Wolf, rolling his eyes. "I'll just trade you to brother Fox for some hens. Is that ok with you?"
It's do not track not cover up track. I think these fellas need a course in remedial grammar.
There are times I do want, say, Google to keep my data, and I don't care if they share it -- like if I search for Minecraft stuffs, I want MC stuff to appear on my search. Or if I search a topic and I'd rather be swayed towards more reliable sources that I would frequent rather than like, "HOMEOPATHY MAGIC QUANTUM JUICE PANACEA MAKE MONEY FROM HOME."
For everthing else, there's Duck Duck Go
I have my browsers not respect their wishes on page composition and ad presentation, so I don't really expect them to respect my do-not-track header either. Their domains would first have to make it past my DNS blackhole anyway.
They keep showing me adds for 127.0.0.1, but I can't seem to find where to by this great product. Anyone has any idea?
and that is why i use and will continue to use adblock. the advertisers have given me no reason to trust them.
From the moment I saw the Do not Track idea come up, I was telling people that advertisers will not car and not honor it. the ONLY way you can set your own do not track is by using adblockers and other tools to strip out their crud. IF they wont honor your do not track, you no longer have to honor seeing their ad's. The only thing they can track by now is your IP address and the browser string if you install all the privacy plugins for firefox or Chrome. it strips their bugs, cookies, etc... and I am waiting for someone to start randomizing the browser string to further make their tracking harder.
Do not look at laser with remaining good eye.
Advertisers are ignoring what the user wants and using your data any way they see fit just because they can?
Know what else they're tracking and selling to other advertisers? Your do-not-track setting.
It's very difficult to communicate with someone when their livelihood is dependent on not understanding.
Water is wet, grass is green and space is big.
Honestly, you have to be quite naive and downright stupid to expect anything else.
If you provide your attacker (advertisers), who have a vested interest in ignoring the flag, with the means to ignore the flag, it's not going to work.
If Alice asks Charlie, a known snooper, to deliver a message to Bob and she expects Charlie not to take a peek, it's going to take more than writing "don't look, Charlie, tee hee hee!" at the top of the message.
This was dumb idea from the very beginning and destined to explode on the launch pad. Besides, browsers already have an in-built functionality to reject third-party cookies, which pretty much takes care of the problem. Yes, there are some clever and covert ways of doing it without cookies (hidden iframes, forms and whatnot), but there's no reason browsers can't reject those on a whitelist basis (some online software will use these hidden elements legitimately).
being able to browse the internet is a form of free speech.
I propose that our PAC lobby congress for its proper free speech rights.
blocking ads is a form of free speech.
please donate to Browsers United so we can get our voices heard.
--
"It is now safe to switch off your computer."
Consider the alternative. Would you rather pay for the 10 or so sites that you visit on a daily basis? That's been tried and tried and tried and has always failed so far. Maybe someday in the future the magic combination of micro transactions and transparency will be stumbled upon, but it hasn't happened yet. That, and the advertising forces still believe that advertising works. A lot of people don't care about being advertised to, and in some cases they actually prefer it. So for significantly large values of stupidity or apathy, the advertising companies aren't wrong.
The technically able and the ones who care about being subjected to unhealthy amounts of lowest common denominator dreck have tools they use (Firefox, adblock plus, noscript, ghostery, etc.) to avoid the worst of it. Fortunately for them, their mostly free and unfettered access is payed for mainly by those who don't and the small percentage of overlap between the 2 sets.
Being a geek is fun and in this case healthier.
In other words, DNT is predicated on the idea that advertisers will actually respect user wishes, because otherwise users will respond by blocking ads. The point of this article is that advertisers have shown that they do not respect user wishes; the logical conclusion should be that browsers start including things like ABP by default, until advertisers start respecting DNT again (but that won't happen, so we'll just make ad blocking a standard browser feature). Browser makers must include ad blocking or else DNT will truly be pointless; users, by and large, will not install ad blocking extensions on their own.
Palm trees and 8
How about we just go back to pushing ad blocking software? The point of DNT was to show that ad blocking is not necessary, because advertisers will respect users if they can just get a little feedback. Now we see that that is untrue, so let's ditch DNT and get back to ABP etc.
The whole argument for DNT is that advertisers will be compelled to follow it, because if they do not do so then users will start blocking ads. Advertisers are not respecting DNT, so we have to deploy ad blockers now, or else DNT was truly pointless.
Palm trees and 8
Ed Bott says that Sarah Downey (Privacy Advocate) says that the IAB says that the IAB membership "will continue to monetize data".
Except that to become an IAB member, a company must comply to the IAB code of conduct, which includes the self-regulatory program for online behavioral targeting. This includes the requirement of providing a consumer choice mechanism, which has been implemented for the industry at www.aboutads.info.
I guess fact checking was too much for Ed...
That's libertarianism for you. If you don't want to be tracked don't go to those websites.
DNT is a starting point (an egg) it could grow into something useful or die. Failure is not "egg on your face" because you have to take the 1st step for the possibilities to open up.
One possible solution:
Politicians pass a law saying how ad corps must respect DNT. It is far less likely to pass such a law without the technology in place; they have a hard time making industry implement any features.
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...then I guess NoScript and AddBlock are fair game. Excellent. Advertisers should not forget that they depend on our attention, and we're not obligated to give it to them.