Samsung Hits Apple With 20% Price Increase
EthanV2 writes "The Wall Street Journal cites a report which quotes a 'person familiar with negotiations between the two tech giants,' apparently confirming this special price hike for Apple. The source said: 'Samsung Electronics recently asked Apple for a significant price raise in (the mobile processor known as) application processor. Apple first disapproved it, but finding no replacement supplier, it accepted the [increase].'"
pwnd
"I'd just like to emphasise that taking a million years isn't a metaphor here..." -Rich Bradshaw
All the companies are waging war on one another. Either Apple will start developing the chips themselves or someone else will.
Or is it the removal of a special price break?
If farmers told the supermarket chains to go eff themselves and that they can pay the same price as any other wholesaler, then this would be opined by those supermarkets as "a price hike".
Whereas it is instad the removal of a special price.
(cf removing temporary tax cuts becomes a tax hike to those affected...)
Also the contract is a long-term one running until 2014.
...picture captioned with "Ha-Ha"
Global Thermonuclear Warfare. Looks to me like escalation has begun. Loser will be end users. Buy stock in both Apple as well as Samsung as higher prices mean higher profit margins.
So it's what, a $4 increase in a BOM that totals out around $200? This is news?
So, everything Apple sells with a Samsung part will now become 20% more expensive?
And once again the consumer will pay for these bullshit patent wars... Samsung loses patent suit...charges Apple more to make up for the loss... Apple passes that cost off to consumers... Awesome....
"It's not that I don't understand what your going through. Its that I just don't care"
The A6 processor is estimated to be $17.50 [iSuppli]. Whatever chip that the article refers to is likely to cost less than that. So we are talking at $2-$3 per iPhone? Apple can easily swallow that. Samsung is really asking to be shown the door, it's only a matter of when Apple moves to another supplier.
Sad - even if I dislike Apple.
Even if Apple doesn't play by the rules, Samsung should.
I hope this is not a 'vendetta' but a sound and fair business decision.
Howeve, I expect Apple to label it 'unfair' whatever Samsung's rationale was.
Apple has lost all credibility a long time ago. Pray Samsung doesn't follow Apple's sullied path.
1) Sue supplier
2) ???
3) !!!
Come on.. why would you sue and attempt to bully one of the worlds largest manufacturer chips/screens/etc... and especially those used in your own device. Its akin to me suing my employer while I still work for them.. You know there are going to be repercussions.. Its not a lot (most likely because anything higher than 20% could get them sued (ie: retaliatory business practices).
Sucks that its all going to get pushed down to the consumer. (with a suitable markup).. of course, this could be what Samsung wants.. (gets apple to price themselves out of the market).. because the carriers are not going to absorb that cost.. Apple sure as heck won't take it..
(Glad I'm an Android / Hackintosh guy).
God made the Idiot for practice, and then He made the School Board -- Mark Twain Look for http://Thebar.steelbeachca
will be paid on the installment plan.
Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
Samsung had to raise the prices on Apple. How else will Samsung get the money to pay Apple for the lost lawsuit.
Apple phone screens get a price hike of roughly 200% to pay for the 20% increase on their end.
If Samsung knew before hand that they were Apple's only realistically-possible supplier, and if I were Samsung, I would've made it 50%.
Then, Samsung will buy Qualcomm and significantly increase prices for Apple before contract termination... and this would probably be Game Over for Apple
I fully understand why they're trying to protect their IP (save the debate on the legitimacy of software patents etc), but when they (Apple) don't have their own fab they are somewhat dependent upon Samsung for supplying their parts. Biting that hand when you don't have a secondary supplier is certainly not going to endear you to the guys who make the deals regardless of how big of a customer you are.
All in all, I'm guessing Samsung is going to pay that $1.05B judgement with (snicker) Apples own money. Karma folks, karma.
You have to wonder if Apple has ever heard the phrase, "Don't bite the hand that feeds you."
I also have to wonder if my dog has ever heard that phrase.
If the price rises because Samsung want to gouge Apple, this is not nice.
If the price Apple had was preferential, then removing that preferential treatment is right.
The former case is Samsung hitting apple. The latter case is not.
The end of a sale isn't an increase in prices. The end of a tax break is not a tax rise.
But the whining little bastards won't let you consider it anything other than "stealing my money! Waaaah!".
...you're talking out your ass?
In under two months the tide has turned and there has been so much negative criticism of Apple. Its funny really that the same news sites/reporters/bloggers that raved about Apple just a few months ago are starting to forecast their demise.
I am not saying Apple is going to go bankrupt or anything, but the bubble is bursting as consumers and critics start to realize that Apple is no longer innovating, but instead recycling ideas and spending more time in litigation then innovation. The recent story about HTC and Apple burying their hatchets and instead focusing on innovation seems to suggest Apple is trying to change the perception they have become nothing more then a company that can only compete in the courtrooms rather then on the store shelves.
Of course it was inevitable for Samsung to retaliate against Apple.
However it does make sense for Samsung to increase their costs, even if they are not trying to be petty. Apple has significantly reduced the number of other components previously obtained from Samsung, so Samsung isn't going to volume discount components to a company that is shrinking their business relationship. If you want to buy 80% of your components from one company, you are going to get nice discounts, but if you reduce it to 10% of total components then you are going to be charged more, period.
Tim Cook is a fuck up, period. In just over a year he has crippled Apple and turned them against consumers. It would be very surprising if he doesn't step down sometime in early 2013. 2013 is going to be a very different year for Apple then 2012.
I haven't thought of anything clever to put here, but then again most of you haven't either.
As a Samsung shareholder, this disturbs me. Samsung seems to think that Apple is a lost customer and needs to milk them for all they can while they can. Other Samsung customers will certainly take note of this action, and it may well reduce their confidence and commitment to Samsung.
It might have been better just to pay the judgment and cozy up to Apple to retain their business. And if that means an apology then do it. The long term benefits from having Apple as a customer far outweigh the satisfaction of retaliation (while turning Apple into a committed enemy), to say nothing of what the message you are sending to the rest of the industry.
The prime objective (and only actual responsibility) for any company is to make money. Making a short term gain for a long term loss is not the way to handle the problem.
You insensitive clod!
This is all about marketing. Sure samsung is screwing apple over, but in doing so they know apple will need to increase prices from 599.99 (or whatever it is) to 601.99 or swallow the price increase. Psychologically 601.99 seems much higher - anyone with marketing experience can tell you that. As a result fewer ppl will buy iphones and get samsung galaxy S3s
They don't want to do it, but it's nice to have the ability to do it if they want. Sort of like the Americans/Russians blasting the fuck out of Moscow/Chicago.
Ask gramps about "mutually assured destruction".
Confucius say, "Find worm in apple - bad. Find half a worm - worse."
If only there was a manufacturer of finished consumer products that was on quite friendly terms with Samsung that'd be just dreamy.
Sigh. If only...
Confucius say, "Find worm in apple - bad. Find half a worm - worse."
Didn't Intel started to offer foundry services? If Apple makes Intel an offer they can't reject Apple could start to offer their products using chips one process node behind Intel but one process node ahead of their competitors. The increases in battery life and speed could make them like the Microsoft-Intel combo of the 1990's, and still being able to charge a good premium in their products. See thunderbolt for an example of Apple-Intel collaboration.
Mexico: 100% conservative's America now!
Apparently this is the price rise:
Current chip price: $17.50/phone
After increase: $21.00/phone
$3.50 increase per phone adds up to about $87M cost increase per quarter (assuming 25M iphone5/ipad4 per quarter)
If I was Sumsung I would have increased the price to $25 a CPU.
F#$#k Apple with their stupid rounded corners patenrts.
Also it looks like Apple want to manufacture their own CPUs so the contract will be terminated anyway - Samsung should really screw Apple as hard as they can.
Samsung announced they were terminating the LCD supply a few weeks ago:
http://hardware.slashdot.org/story/12/10/22/1757207/samsung-terminates-lcd-contract-with-apple
Now we have CPU price going up.
Some commentators have been predicting this for a while:
http://semiaccurate.com/2012/10/23/apple-vs-samsung-samsung-put-the-boot-in-hard/
Let's say Ford makes car parts and cars. Chevy decides to use Ford's engine in their car, which turns out to be very popular. Then Chevy gets a patent on their car, and uses it to try to sue Ford for making cars. At this point it's obvious Chevy has gone insane, and it's in Ford's best interest to let them go out of business.
Help stamp out iliturcy.
Steve Jobs vowed to destroy Android, Steve Ballmer did the same with Google and threw chairs. THAT is what corporations are like, they aren't run by a hive mind or a robot, they are run by people who we wouldn't like to be with.
MMO Quests are like orgasms:
You may solo them, I prefer them in a group.
Karma is a fickle bitch.
Apple include units sold to apple stores.
Not just ones sold to customers.
And how many Samsung phones do you think the shops are stockpiling and why?
The price increase is somewhat trivial for Apple.
They make $250 - $330 profit on each iPhone sold.
Another $3.50 to Samsung is less than a 1.5% decrease in profit.
Besides, it's a temporary situation. Apple with switch providers as soon as possible.
My God can beat up your God. Just kidding...don't take offense. I know there's no God.
Where's Apple going to go? Nowhere. It's going to take them at least a year to move to another supplier.
And the FTC suit will go nowhere, the FTC doesn't have a leg to stand on. If there are contractual obligations regarding FRAND patents then the courts can deal with that quite well.
Apple bought PA semi to design their own chips. I'll bet Apple will eventually design an desktop chip and move away from the x86 architecture. They have switched architectures a couple of times before. There is no reason to believe they couldn't do it again.
This could complete their grand strategy of unifying their desktop OS and mobile OS. It would also give them more independence from outside vendors.
I wonder what it would cost to buy AMD lock, stock, and barrel?
-ted
Either Apple will start fabricating the chips themselves or someone else will.
Apple already designs their application processors themselves. Thery are even more than a mere ARM licensee as well--they are a founding partner of the original joint venture and I believe they still own a significant amount of that company--they have "priviliged access" to the core IP I'd think.
However Apple is considered a "fabless design house". They rely on Samsung to actually build their deisgn, and to source other fabs is not trivial--there are significant startup and logistics issues in establishing such an agreement, and as Samsung is the sole source for Apple AP chips they are over a barrel. Perhaps Apple needs to build or buy a fab to ensure stable secure supply of components. They've pissed off Samsung, who have done the logical thing and raised the price of their goods to Apple because of increased costs--one of them being the need to pay $1billion in litigation expenses incurred by their mobility division. Seems poetic justice/lgocial business decision to recoup the cost from the customer responsible for that expense doesn't it?
Also, Apple had already sent a clear message to Samsung as various supply contracts expired that they were looking elsewhere even before Samsung adjusted the price upwards, and for more commodity-type parts Samsung has lost that business. Just like with your insurance or your cable company, you get deals when you "bundle". Since Apple is not "bundling" anymore Samsung probably feels justified in increasing the prices on remaining business. This is typical business decision, even without considering the lawsuit/rivalry.
Perhaps Apple can talk to another fab--but I bet the IDMs out there will see how Apple treated Samsung and won't want to go there so they need to work with a foundry-only company like TSMC or GlobalFoundries instead. Perhaps that will isolate them from the risk of suing a supplier directly. Nonetheless if Apple were to get TSMC to build their AP chips, then sued the biggest customers for TSMC chips that might not go too well either.
Is this the beginning of the end for Samsung?
Pissing off a major customer who will then switch suppliers to a Samsung competitor?
In their race to the bottom, the android manufacturers will all eat each
other's slim profit margins (as happened to PC's). The only winner will
be Google (the new Microsoft) who's aim is to lock in as many customers
as possible and data mine the crap out of them to sell them even more ad-supported
versions of Angry Birds.
Samsung may be the cool kid du-jour, but that may be a fleeting fad, as another manufacturer
takes over (e.g. Nokia might see sense and start an Android line...), or again Apple might steal
another march on them all, eclipsing every mobile manufacturer again as they did with iOS.
The pendulum swings, ya know?
I don't recall Apple reneging on a contract with it's customers. There is a sale price for their customers, like it or leave it. Samsung on the other hand is increasing prices knowing that they are Apple's only supplier for this particular item.
It's not hard to figure that rising costs of manufacturing lead to rising costs to purchase.
Since Apple's lawsuits are raising expense levels across Samsung's corporate structure, it's no surprise they should pay the majority of the bill.
The Galaxy S3 (their biggest seller) is selling slightly faster than Apple's biggest seller (the iPhone 4s), in terms of units.
This was Q3 information, when the 4S was the latest iPhone available and the 5 was just around the corner. So you can either a) update with latest information (which does not exist) or b) use past tense, as this is all old information.
Make sure everyone's vote counts: Verified Voting
Well, now Samsung has got all this new overhead to deal with (lawsuits and stuff, ya know). Last year they had a large customer stop buying memory chips from them, and they also just had a very large customer signal that they would stop buying lcd panels from them and then a customer threatened to take their future SOC fabrication business to TSMC. They have find a way to make more money from their current customers and to pass that increased overhead on to someone... Who better but one of their most unloyal customers?
Even Apple's name, and logo, is ripped off. Although, of course, Apple sued other companies for using apple logos that looked much less similar.
Unknown to Apple zealot's, the iPhone was not the first smart phone. And nothing substantial in the iPhone was new, or Apple's invention.
Apple patents are for trivial things like the shape of an icon, or rounded corners - silly, insignificant, things like that.
As I understand it: Apple brings in profits of about $14 billion a quarter, and probably spends about $100 million in legal fees during the same quarter.
If Apple's litigation scams help Apple define the market, I would say the lawyer fees are money well spent.
Due to our rising legal fees, we need to increase the price of the products we sell you by 20%.
Thank you for understanding,
Samsung.
Be seeing you...
Hiking a single part from approximately $28 to over $33 is going to give their purchasing guys a fit of hysterics fit.
Not knowing the precise definition of conniption, I chose to look it up. It is a fit of hysterics.
Dear Troll,
Apple is going to TSMC. Samsung will likely maintain residual production of outdated chips for a while, but all new designs will be produced by TSMC and in higher volumes.
And apparently you don't know what FRAND means and that Google paid billions of $$ for Motorola Mobility patents that were already committed to FRAND licensing terms. By not continuing to offer FRAND terms to Apple for those patented technologies, Google is violating anti-trust laws. (It's not about whether Android has a marketshare monopoly--it's about abuse of monopoly control provided by the patent system.) FTC staff have already formally recommended the government file suit. But slashdot abhors that news, just like Fox News abhors news favorable to Obama.
Or is that suspicion just a way for you to pretend that it's the GP not your or Apple at fault here?
But go ahead: what reason do you have for suspecting that?
If I was Samsung, what I would now do is increase the price a further 20%.
It's OK Bender, there's no such thing as 2.
Apple charged Samsung $1 bn in court. Each A6 processor costs $17.50. A 20% price increase is $3.50. Samsung supply Apple 200 million processors per year. Samsung have a contract to keep supplying Apple until 2014 = 2 years. 3.5 * 200 * 2 = $1.4 bn. And now Samsung has the money to pay off the lawyers. "Don't bite the hand that feeds" Peter
Tsk tsk tsk, Slashdot. Poor editing again. Surely that should read 2000% and not 20%? *evil grin*
Dear Stupid Cunt,
The patent system by definition grants a monopoly on the technologies it covers. So filing an anti-trust monopoly based on a patent would be rather moronic.
In conclusion, good luck to you, Johnny Trustbuster Junior, in your stupid cunt's mission of filing anti-trust suits based on monopolies granted by the the patent system. Out here in the real world, we'll wait and see what the courts say about _contract law_ and not try to drag in antitrust where it doesn't belong.
1: Suing a part suplier when you got no alternative!
Samsung is a supplier of really top quality electronic components in the industry, and at the same time offers those components at extremely competitive prices. That made Apple the primary beneficiary of their contractual relationship, because you can be dead certain that Apple didn't let Samsung charge a premium just because their components were going into high margin Apple products. Samsung doesn't have to beg people to buy their components, they sell themselves on price. Samsung PoP memory even went into the extremely cost-sensitive Raspberry Pi, which really underlines Samsung's approach to pricing.
Once Apple replaces Samsung after their myopic patent war, the replacement partner is very unlikely to match Samsung on quality and price together, so if Apple wants high quality they're going to have to pay more and pass that cost on to their customers.
There is only one loser in all of this, Apple users, because it's unlikely that Apple will reduce their margins. And Samsung is almost certainly delighted that once Apple finds a replacement they can stop supplying a partner that chose to become an enemy, and in the interim to force a price hike.
"The question of whether machines can think is no more interesting than [] whether submarines can swim" - Dijkstra
I do not know the facts, the crowd about
They are, however, also to some extent controlled by shareholders and a board of directors. While a bad CEO can severely damage a company, a savvy board can hopefully limit the damage by sending said CEO packing.
The problem with jobs is that a lot of Apple's brand-image centered around him. Even if the board recognized that he was going a bit AWOL, canning him would have given them a major PR hit among fanbois and probably done really bad things to their stock on a shorter-term basis.
Never Invade Samsung in winter.