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Facebook To Introduce Video Ads
another random user writes "Facebook is reportedly introducing video advertisements to News Feeds this summer. Reports in the Financial Times (registration required) say that the clips will last for around 15 seconds, and the first one users see each day will play automatically. The first video will apparently play without audio, and restart if the account holder chooses to activate sound. Facebook is yet to officially confirm the move, but the report claims that the social network will gradually introduce video advertising to minimize user disruption. The company's most lucrative marketing partners, including American Express, Coca Cola, Ford, Diageo and Nestle, are expected to be the first brands to make use of the feature. Facebook is said to have implemented the strategy in a bid to take a slice out of TV ad revenue by undercutting the sector."
and is likely to result in my pulling the plug. screw 'em.
if this is supposed to be a new economy, how come they still want my old fashioned money?
Facebook will allow you to add your own content to your ad... I mean news feed, but only once per day without paying per word.
Let's go to a site that requires registration to read an article about a site I don't use that's going to annoy its users attempting to take market share from a medium I watch less and less.
https://www.youtube.com/watch?v=O5mIm4bPBWE
^ That's what I think of Facebook.
This is great. I thought my news feed was messed up, because it had been weeks since I'd seen a story about Facebook sucking even more.
Facebook is said to have implemented the strategy in a bid to take a slice out of TV ad revenue by undercutting the sector."
More like mimicking TV and the number one thing about it that made the internet seem like a potentially worthwhile alternative.
I must add the obligatory "there are ads on the Internet?"
Also, having not read the actual "story", I asked myself: "There were not video ads before? Who knew!".
Seriously, Facebook (like Google) is an Ad Platform. Not news, move on.
If you want news from today, you have to come back tomorrow.
nothing is worse than when sound comes from the internet.
When Joe User exceeds his monthly data plan, he has to pay more just for the privilege of viewing a video ad...to access his own Facebook page.
i already use adblock but mucking up my news feed is completely unacceptable.
Oh, we're sorry. You haven't NOTICED the text and graphical based ads here. Since we know that can't be because you have no interest, we wanted to make it easier for you to see our advertising!
Reminds me of the project managers where I work. "Oh, reality? Fuck that, we warp it to what we think it should be!"
My reality check bounced.
People are going to get pissed off at having their data get used by auto-playing video ads when they use FB for phones. Those using FB on desktops will probably figure out some way of filtering out the ads (maybe disable flash, or whatever they use to serve ads).
Ha Ha, Facebook addicts, Punch The Monkey, Punch It!
You can quit any time you want, right?
Not April 1st.
A lot of mobile plans in Australia have free or ridiculously high data allowances for social media sites so the bandwidth might not be a huge drama there. Of course people might start getting turned off being able to quickly check facebook if they are going to get bombarded with videos, it's bad enough with the ads at the moment.
Has Facebook done *anything* in the last 3 years that has pleased or excited the general public in any sort of way? It's amazing to me that Facebook is still relevant.
I block every ad that flashes, plays video, changes size, or is otherwise intrusive.
If this proves true, I am done. Those advert that are forced into the "News Feed" are bad enough. Now a 15 second advert to great you the first time (which for many people is the only time) you log in everyday, I believe will prove to be the egg that killed the golden goose. They won't go away completely, they are too big for that. I just predict that they will lose a larger percentage of their casual users, like me.
I'm introducing Adblocker and NoScript to my Facebook News Feed this summer!
The cow says "Moo." The dog says "Woof." The Timothy says "Thanks, valued customer. We appreciate your input."
are on slashdot.
It will absolutely work out just fine for FB. Your doom predictions are frankly delusional and pathetic.
PS: No one gives a shit if you threaten to cancel your account.
I am altering the deal. Pray I don't alter it any further.
A Catholic priest, a Boy Scout leader and a lawyer take some boys out on an adventure trip. On the flight over, there is engine trouble and the plane is about to go down.
"We have a problem", says the pilot. "There are only three parachutes!"
The Boy Scout leader suggests they give them to the boys.
"Screw the boys," shouts the lawyer.
"Is there time?" asks the priest.
Cool, more stuff to block that I block anyways. Who cares?
Everyone is on it, so there's stickiness to their userbase; but, its not cool anymore.
We all know it doesn't take long for a targeted platform campaign to launch a new social network; it's happened a few times.
G+ is poised to take over simply because it exists, isn't crap, and is already well integrated, but this would be the perfect opportunity for an upstart to release something with functionality and no crap and make a run for it.
I still think it would be more interesting for a protocol to exist that allows you to publish personal data via P2P communication, that is not platform dependent. I think diaspora gets at this, but I haven't used it to know. Basically, you'd register like a website registers with a DNS, and then the local application would allow you to share information/publications with different level of sharing. If sharing is public everyone gets access, but you could also do key based settings where other users only have access if they are on your list/in your circle. The address system would be public, you'd control what data people could search for you by, and then you'd have data that was shared p2p via any client that follows the protocol.
This will be frowned upon though because P2P is bad, but I still don't understand why this sort of data NEEDS to be held onto by a third party.
I'm okay with it. Otherwise, I'm out.
The new, more obtrusive, more bandwidth hogging ads are coming.
Next will be the increase in frequency and length of ads.
Then the exodus will start.
Then there will probably be a site-wide remake or relaunch to try and get people interested.
By then a new social networking site will be getting hype and half their user will already have an account on it as well.
Then they stop using their Facebook account and start referring people to the other site who contact them on FB.
Then Facebook becomes another ghost ship of abandoned profiles like MySpace.
Since this announcement, Facebook stock dropped 2.5%.
This advertising move is called "pulling a Myspace".
I mostly use my phone to check in. that's so NOT gong to happen.
if this is supposed to be a new economy, how come they still want my old fashioned money?
It works with youtube ads, so I can't imagine having a problem with these.
is starting to look like an alternative..
Or maximize user complacency?
I'm not quitting facebook. I will just buy the competitors brands of whomever advertises. Your move advertisers.
. . .I would not be surprised to see FB institute, breaking new ground if necessary, some technological means of not only making these ads un-block-able, but going even further to require some verification that users let the ad run its course before being able to access their accounts.
If there is a company that is arrogante enough and squeezed enough by revenue expectations, FB is that company.
and this will finally convince more people to start using adblockers. Good.
I'm sorry to be awkward, but who's really using Facebook? I have an account in the same way I'm buying useless .org/.net domains: in order to stave off name/domain squatting.
But really, is somebody actually using this?
I guess I'm not in the target market, but could someone tell me what the market is, apart from the obvious teen throng?
Singe capitulard mangeur de fromage
Hopefully my adblocking software will kindly just omit it.
it'll be just like a porn site, only without the porn.
Shoes for Industry. Shoes for the Dead.
This is good news! #1: Piss of the sheep; maybe they'll look for greener pastures once the video ad bandwidth usage starts costing them. #2 Yes! "Compete" w/TV advertising dollars by undercutting them (race to the bottom), devaluing the ad industry on the way. #3 NarcissistBook's stock took a hit on this news. A trifecta.
Really, best news I've heard all day!
I don't know about androids, but there's no adblock for an iphone.
There is an Adblock for android, but I have to leave it off or some sites will not work at all.
some karma... and kinda lukewarm about it.
In the case of Facebook, that would be a good thing.
Slow down, cowboy! It has been 4 hours since you last posted. You must wait another few hours.
There are several adblockers for Android. The simplest are those who edit the hosts file, but they require a rooted phone. Now I think of it, ot would be easy to make an adblocked browser for the iPhone too, if you include and upgraded the blocked hosts in the browser itself.
"... the social network will gradually introduce video advertising to minimize user disruption."
Bullshit. Video ads are INHERENTLY disruptive.
If you believe in privacy, and believe you have "nothing to hide" at the same time, you're a goddammed idiot
Nuff Said
You aren't missing out, don't worry.
Am I the only one that's relieved that for once, facebook announced a way to make money that does not involve selling or abusing peoples personal data?
at least there's juggalobook
nobody's perfect
There are adblocks for iOS if you're not using Safari...use Mercury Browser instead and you have the full experience including adblock.
A lot of apps are like this: Free and full-featured but with ads. Buy the 'premium version' and remove the ads.
It works for the apps - it will also work for Facebook.
"For every complex problem, there is a solution that is simple, neat, and wrong." -- H.L. Mencken (1880-1956) --
I see this as a positive development.
The sooner they will become unbearably obnoxious, the faster they will go the way of the dodo.
J=
http://www.guardian.co.uk/technology/2013/apr/28/facebook-loses-users-biggest-markets
http://www.geek.com/news/millions-are-leaving-facebook-every-month-due-to-boredom-1553510/
http://technorati.com/social-media/article/facebook-deserted-by-millions-of-users/
Summary, their oldest markets, i.e. US/Canada/Europe have reached "peak Facebook", and numbers are going down in those older markets. E.g. in the Technorati article...
> Data released by analytics firm SocialBakers suggests that people are
> leaving Facebook in their millions.
>
> It reveals that the social network has shed 6 million US visitors in the
> last month, which represents a 4% fall. The UK fares no better having
> lost 1.4 million users last month, a drop of 4.5%.
> Worryingly for Facebook this is far from a blip. In the last six months the site
> has lost 9 million users in America and 2 million in the UK. There's a similar
> picture across the developed world, with usage falling in Canada, Spain,
> France, Germany and Japan.
Yes, the numbers of well-off North Americans and Europeans leaving will be more than offset by the influx of third-worlders. But that guy or gal in the call centre in Mumbai, or the peasant in Asia, is not worth as much to advertisers as the westerners that they replace.
I'm not repeating myself
I'm an X window user; I'm an ex-Windows user
shh! if you say "hosts file" 3 times you'll summon apk.
I see lots of people logging on to check FB from work, which is tolerated in my office as long as it's not excessive. Video ads would kill that. It's the same as email - gmail presents a nice discreet screen, the ads are unobtrusive and it looks enough like work. I'm happy using that, but say Yahoo email? No. Loads of flashing animated ads lighting up the page? Ridiculous, and not subtle.
Sigs are so 1990s. No way would I be seen dead with one.
Sounds like a good time for someone to roll you a new social media platform.
Sure, and that might work if you use Facebook in the browser, but it won't block these ads in the Facebook app — you'd need to jailbreak for that.
I hardly ever use Facebook anyway. Final straw; I'll be removing my account when I have the time to go through whatever byzantine procedure they have for making sure the damn thing is actually gone and not just disabled.
Never mind Spamassassin. When's Spammerassassin coming out?
No video ever plays automatically on in my browser as plug-ins are configured “click to play” — But then again, i do fear the day … goes mainstream.
PS: Reloading the page (and making the poster loose the posting) after changing the config is very evil indeed.