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Data Center Managers Weary of Whittling Cooling Costs

Nerval's Lobster writes that a survey from the Uptime Institute "suggests something it calls 'green fatigue' is setting in when it comes to making data centers greener. 'Green fatigue' is exactly as it sounds: managers are getting tired of the increasingly difficult race to chop their PUE, or Power Usage Effectiveness. The PUE is a measure of a data center's efficiency. The lower the PUE, the better — and Microsoft and Google, with nearly limitless resources, have set the bar so high (or low, depending on your perspective) that it's making less-capitalized firms frustrated. Just a few years ago, the Uptime Institute estimated that the average PUE of a data center was around 2.4, which meant for every dollar of electricity to power a data center, $1.4 dollars were spent to cool it. That dropped to 1.8 recently, an improvement to be sure. But then you have companies such as Google and Microsoft building data centers next to rivers for cheap hydroelectric power in remote parts of the Pacific Northwest and reporting insanely low PUEs (below 1.1 in some cases). The Institute latest survey of data center operators shows only 50 percent of respondents in North America said they considered energy efficiency to be very important to their companies, down from 52 percent last year and 58 percent in 2011."

198 comments

  1. why not migrate everything to the cloud? by alen · · Score: 5, Funny

    that always works

    1. Re:why not migrate everything to the cloud? by sanman2 · · Score: 1

      *cloud

    2. Re:why not migrate everything to the cloud? by I'm+New+Around+Here · · Score: 5, Funny

      That cloud is where the joke that went over your head is at. ;^)

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    3. Re:why not migrate everything to the cloud? by Anonymous Coward · · Score: 0

      I assume you mean clouds run by third parties such as Amazon and RackSpace. I suspect that's what will happen when, as TFA suggests, the attention of the CFO's is directed towards the IT power and cooling bills. As an analogy, fifty years ago, all the major corporations proudly owned their own HQ and campus real estate. Now, fewer and fewer of them do - leasing is considered a smarter play.

    4. Re:why not migrate everything to the cloud? by Anonymous Coward · · Score: 1

      It is not! Check out the cloud.

    5. Re:why not migrate everything to the cloud? by Anonymous Coward · · Score: 0

      They could use the condensation to cool the servers. It's perfect!

  2. Doesn't really matter by Hentes · · Score: 2, Interesting

    These are just publicity stunts. Computing is cheap in terms of energy, the energy used by datacenters barely registers in the total energy usage.

    1. Re:Doesn't really matter by XaXXon · · Score: 1

      You know this because you run large-scale datacenters running millions of machines?

    2. Re:Doesn't really matter by afidel · · Score: 4, Interesting

      Datacenters accounted for 1.3% of all electricity used worldwide in 2010, I imagine it's higher today, so reducing their power usage by say 40% is a big deal, almost as big as the similar reduction in the 5-6% of total electricity used for residential lighting we got by switching to LED/CFL.

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    3. Re:Doesn't really matter by Immerman · · Score: 5, Insightful

      Actually, electricity is one of the major costs of running a large data center - the amortized cost of a single server is probably only a few hundred bucks a year over its lifetime. The energy to operate it is typically a comparable amount, and the energy for cooling is even greater.

      Now I wouldn't expect anyone to upgrade their cooling efficiency on a regular basis, but it's foolish not to consider both operating and cooling efficiency during a major upgrade - you may end up paying a larger sticker price, but it can lower your amortized costs significantly.

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    4. Re:Doesn't really matter by amiga3D · · Score: 1

      Especially when you consider that energy costs will only go up. Any improvements today will reap even bigger benefits down the road.

    5. Re:Doesn't really matter by thegarbz · · Score: 4, Insightful

      In 2009 the EPA estimated that if historical trends for datacentre expansion continue (that is PUE remains steady as datacentres continue to be built) then USA datacentre power usage would consume 120 billion kWh/year. To put that into perspective a typical house uses about 12000 kWh/year. So datacentre usage was projected to be the equivalent of 10 million US households. Best case scenario currently puts this closer to 5 million US households.

      That's just serving up data. Now add the insane amounts of network switching gear to allow data to get to the end users and then add the computing power of the end users themselves and you end up with a significant environmental footprint.

      All this based just on environmental savings too. Don't forget energy costs money so by improving cooling efficiency there's significant opportunity for high ROI in the long run. Being energy inefficient these days is an express ticket to Chapter 11, especially for companies like Facebook and Twitter who had trouble monetising their services to being with. Many of these companies have a really large book value but very poor cashflows.

    6. Re:Doesn't really matter by Frosty+Piss · · Score: 2

      You know this because you run large-scale datacenters running millions of machines?

      Is first-hand knowledge required to make a factual statement? You manage a large-scale datacenter, Mr. X?

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    7. Re:Doesn't really matter by manu0601 · · Score: 1

      Is it doomed to raise? If you build a datacenter with its own solar, wind and hydroelectric power supplies, why would the price raise?

    8. Re:Doesn't really matter by amiga3D · · Score: 1

      Well that's a good way to avoid a price increase. If you're off the grid you are free. Not many can manage that unfortunately.

    9. Re:Doesn't really matter by manu0601 · · Score: 1

      Not many can manage that unfortunately.

      I understand this is the point of TFA

    10. Re:Doesn't really matter by jellomizer · · Score: 1

      Energy isn't cheap, but it is low enough to be absorbed in the price of the software without being losing you competitive edge.
      However there is a phrase you need to spend money to make money. Which leads you need to have money to spend money. Which then finally means you need to Have Money to make Money. The sad truth of is the big guys will always have the upper edge just because they are more self reliant on their infrastructure, they can have their own power plants they can cut through regulations, influence governments with the carrot of see how many jobs I can bring to your area if you are willing to ease the rules for me, and if you don't Ill just go to an other area where their government will say yes.

      Now these companies are not being green for the sake of being green, they are doing it to cut their costs down, and to get some good PR out of it.

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    11. Re:Doesn't really matter by ultranova · · Score: 1

      If you build a datacenter with its own solar, wind and hydroelectric power supplies, why would the price raise?

      Because hydroelectric sites are taken, and your customers might take issues with their clouds disappearing when eclipsed by real ones.

      --

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    12. Re:Doesn't really matter by amorsen · · Score: 1

      I would expect rising energy costs to be a temporary blip. Once solar hits price parity, energy costs will only go down. Until we run out of desert and have to switch to energy satellites at least.

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    13. Re:Doesn't really matter by manu0601 · · Score: 1

      It is true no renewable energy source is a panacea, but if you combine multiple sources, it starts filling the deal

      Usually when you don't have sun, you have wind. Hydroelectricity can be a cheap energy storage system for time when you have neither sun, nor wind: while you have power, just pump river or sea water into a high pool, and release it when needed.

    14. Re:Doesn't really matter by Anonymous Coward · · Score: 0

      I work for an ISP in a senior technical role, and we've recently purchased our first datacentre. Parent is so hilariously wrong that he should be loaded into a cannon and fired off the surface of the earth and into space, possibly whilst wearing a red nose and big floppy shoes.

    15. Re: Doesn't really matter by iamacat · · Score: 1

      Because these powerplants cost money to operate and you could be selling excess capacity if you decrease consumption of your own datacenter

    16. Re:Doesn't really matter by Anonymous Coward · · Score: 0

      You will not see price parity spend in your lifetime. You really need to do some research for the cost of the infrastructure you speak of.

    17. Re:Doesn't really matter by Anonymous Coward · · Score: 0

      kWh/year is a funny unit when you think about it ten seconds. Why not simply use averaged kW?

    18. Re:Doesn't really matter by amorsen · · Score: 2

      You will not see price parity spend in your lifetime. You really need to do some research for the cost of the infrastructure you speak of.

      It is always a pleasure to see such well reasoned arguments, particularly from an Anonymous Coward.

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    19. Re:Doesn't really matter by Anonymous Coward · · Score: 0

      Maybe "Joule/year" would be actually, I mean, appropriate.

    20. Re:Doesn't really matter by someoneOtherThanMe · · Score: 1

      Once you do all this, you will NOT be cheaper than the grid. Not even with future's higher grid prices.

    21. Re:Doesn't really matter by manu0601 · · Score: 1

      Then why Apple is doing it? I have trouble to imagine they are more green-involved than profit-involvd.

    22. Re:Doesn't really matter by strikethree · · Score: 1

      So one cold winter day, I walked into a warm convenience store and reached into a refrigerator (which I could feel heat emanating off of) and pulled out a bottle of cold chocolate milk. I wondered to myself: Why don't they just create an opening from outside of the store, where the temps were well below freezing, to the inside of the refrigerator? Instead, they were paying to heat the store in a freezing environment and then paying to chill some stuff inside of an environment that they had paid to heat up. BoGgLe bOgGlE?!
       

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    23. Re:Doesn't really matter by superdave80 · · Score: 1

      Even your own in-house power generation will go up over time. You still need to hire people to maintain it (they expect raises from time to time), and materials to upgrade/replace parts will probably rise over time as well.

    24. Re:Doesn't really matter by superdave80 · · Score: 1

      Up front costs is the most likely reason. You will have to buy and install equipment to do what you suggest. The owner of the store (if they even got around to thinking of the idea), might not want to spend that upfront money to save a little each month, and that's assuming they have the money to do it.

  3. Don't use HVAC? by myowntrueself · · Score: 3, Insightful

    I like the way Facebook say they don't use HVAC... yet their entire BUILDING is a huge HVAC unit!

    Efficiency of scale works nicely with HVAC, if you can afford to get the building made to your specs.

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    1. Re:Don't use HVAC? by Frosty+Piss · · Score: 4, Funny

      I like the way Facebook say they don't use HVAC... yet their entire BUILDING is a huge HVAC unit!

      Amazon just hires local surfs to peddle bicycles that power belt-driven fans. When a surf drops, they simply hustle them out and replace them with another. Communities are so glad to have such a huge employer, they look the other way...

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    2. Re:Don't use HVAC? by Anonymous Coward · · Score: 0

      ROFLMAO! /s

    3. Re:Don't use HVAC? by jader3rd · · Score: 3, Insightful

      Amazon just hires local surfs to peddle bicycles that power belt-driven fans. When a surf drops, they simply hustle them out and replace them with another. Communities are so glad to have such a huge employer, they look the other way...

      Wouldn't those workers be replaced by labor cost saving robots?

    4. Re:Don't use HVAC? by Anonymous Coward · · Score: 0

      You seem like you are on the verge of realizing what most companies know. Not only is it cheaper to build a new datacenter than to retrofit a 30 year old building. It's even cheaper to build your own power company next door. Unless you think funneling a few megawatts through 80 year old cities is cheap.
      I think we have a lot to learn about cooling data centers, starting with stop trying.

    5. Re:Don't use HVAC? by khallow · · Score: 0

      Not only is it cheaper to build a new datacenter than to retrofit a 30 year old building. It's even cheaper to build your own power company next door.

      What's the basis for that belief? Sure, if you're speaking of the largest data centers in the world, with rather low margins which cooling costs can cut into, then you have considerable incentive to come up with ways to reduce that. Simultaneously, you have huge economies of scale while simultaneous swamping the local energy providers.

      But if you're a small IT department providing a high value product (say, making sure a company's servers work is far more important than shaving dollars off of PUE), then the incentive to play the PUE game isn't there. Nor are the benefits.

      Unless you think funneling a few megawatts through 80 year old cities is cheap.

      If you're in an urban environment, then the infrastructure is there to provide a lot of cheap megawatts - at least outside of California which is special.

    6. Re:Don't use HVAC? by Frosty+Piss · · Score: 1

      Wouldn't those workers be replaced by labor cost saving robots?

      Apparently an endless supply of low-wage humans is cheaper than robots.

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    7. Re:Don't use HVAC? by Anonymous Coward · · Score: 1

      Amazon does treat their warehouse workers pretty horribly, but just use robots isn't a viable solution. I'm sure Amazon would be very happy to have entirely robotic warehouses and they already have robots for the part that is easy for robots: the warehouse workers have the items and boxes brought to them, they just put the items into the boxes (grasping objects is hard for robots, moving boxes isn't). I strongly suspect Amazon has people working on getting the humans out of the loop.

    8. Re:Don't use HVAC? by Molochi · · Score: 2

      Surf power is the "wave" of the future. I'm a big supporter of it. However, when the surf drops there's nothing to do but wait for it to pick back up... OHHH you mean SERFs. Never mind.

       

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    9. Re:Don't use HVAC? by dbIII · · Score: 1

      Amazon just hires local surfs

      Why local surfs? Because (cue "Ride of the Valkyries" as used in Apocolypse Now) Charlie don't surf!
      Not sure how it's would go since Google Wave didn't take off, let alone sell bicycles.

    10. Re:Don't use HVAC? by AmiMoJo · · Score: 1

      Which highlights another interesting point: if your building has alternative energy sources like solar then the cost of some of your electricity is close to zero. PUE isn't a very good way to measure efficiency.

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  4. Dumb summery by Bram+Stolk · · Score: 2

    Dumb summary.
    What does is matter how cheap the electricity is?
    It is a ratio of two electricity costs.
    Price of electricity has no effect on PUE.
    Maybe climate has.
    Cooling in arctic is cheaper than cooling in nevada desert.

    --
    Bram Stolk http://stolk.org/tlctc/
    1. Re:Dumb summery by Z00L00K · · Score: 2

      And cooling is also easier to get if you are located close to the sea or a major river. If you are lucky you can use the cool water "as is" to cool your data center and through that lower the cost for cooling a lot. Only the cost of the energy needed to pump the water is what will remain.

      Water cooling of the data centers in combination with water cooled servers could be the answer. Could even keep down the noise in the data center.

      And the cost of cooling will make sites where natural cooling is possible more attractive than other sites.

      --
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    2. Re:Dumb summery by LoztInSpace · · Score: 2

      Price of electricity matters. If your total electricity cost is $1000 per month you'd almost certainly find something else to concentrate on. If the same data centre costs $100,000 to run you'd be stupid not to look at it. Agreed the PUE doesn't change with cost, but the relevance does.

    3. Re:Dumb summery by evilviper · · Score: 1

      Cooling in arctic is cheaper than cooling in nevada desert.

      Are you sure? In ether case, you're pumping water all over the place, and the Nevada desert is arid enough that if you just let air pass through that water it'll evaporate and cool pretty damn well (which is what all these big-name datacenters do for the bulk of their cooling). Humidity (not temperature) is the main impediment to evaporate cooling.

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    4. Re:Dumb summery by Anonymous Coward · · Score: 0

      Thanks for taking the time to comment in Haiku form!

  5. Solution: by Anonymous Coward · · Score: 0

    Copy the big boys and move to Prineville! Land is cheap and the city would love to have you. Just ask Facebook and Apple.

    Full disclosure. I am not affiliated with the Prinville coc. I just live in central Oregon and data centers are a no brainer here.

  6. Go North, Young Man by habig · · Score: 4, Interesting

    Why don't they just site their centers up north? Here in Duluth, most of the year the outside air is cooled for free by mother nature. Heck, they could sell their waste heat to nearby homes and businesses and get a negative PUE.

    Don't need to be green to worry about this, it's $$, something ever company wants.

    1. Re:Go North, Young Man by Anonymous Coward · · Score: 0

      Latency. The servers need to be near the people.

    2. Re:Go North, Young Man by CastrTroy · · Score: 2, Interesting

      Well, it's in the middle of the US, so it will provide better latency to people in New York than having your servers located in San Francisco. It's also not far from some "large" cities such as Chicago and Minneapolis. Also for some things latency doesn't matter so much. Sure if you're gaming it makes some difference, but if you're streaming a movie from the datacenter, it doesn't matter if your ping time is 10 ms or 1000 ms, because the movie is going to buffer at least 2 or 3 seconds before you start to watch it anyway.

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    3. Re:Go North, Young Man by dlingman · · Score: 1

      Duluth suffers from the same problem Thunder bay has - it's 8 hours from anywhere.

    4. Re:Go North, Young Man by I'm+New+Around+Here · · Score: 4, Funny

      Yet only six hours at the speed of light*.

      *Disclaimer: Speed of light in fiber optic cabling is even faster than speed of light in a vacuum, because vacuums have all the dirt swirling around in them, whereas fiber is very clean. So it says in our marketing material, anyway. So come build your data centers in Duluth, we welcome you.

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    5. Re:Go North, Young Man by TheGavster · · Score: 2

      For high-frequency trading or something I can see latency being an issue, but for some social networking site that is going to be accessed across some crazy latent cell modem anyway, I don't think the geography matters too much. Heck, I live on the east coast but played on a west coast WoW server and didn't have any problems.

      I could see the increased distance as greater exposure to inter-ISP politics fallout since you have to transit more peering agreements; there was a week or so when service to the west coast was pretty slow because AT&T got in a spat with someone and stopped forwarding their traffic.

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    6. Re:Go North, Young Man by Gorobei · · Score: 2

      Why don't they just site their centers up north? Here in Duluth, most of the year the outside air is cooled for free by mother nature. Heck, they could sell their waste heat to nearby homes and businesses and get a negative PUE.

      Don't need to be green to worry about this, it's $$, something ever company wants.

      At my last co, we did just that at a Canadian compute farm - used cold river water as the main coolant, pumped the low-grade waste heat to a local town for residential heating.

    7. Re:Go North, Young Man by LWATCDR · · Score: 1

      That is funny but their are good reasons. One do you have cheap Hydro power in Duluth? Fiber? The people arguing about latency are a bit silly. South Florida to Seattle is only 14ms distance so it would be about a third of that Duluth to LA or NY.
      The places that they are building data centers have cheap hydro power and even better cheap cold water. Frankly the ideal place for a Data Center is probably the Hoover Dam. The Colorado river is actually too cold because of the dam so dumping the heat back into it would probably be a good thing for the ecosystem.

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    8. Re:Go North, Young Man by bastion_xx · · Score: 0

      MIA to SEF is around 50ms on a good day. MPLS providers will set their SLA around that value, so it's a pretty good bet the Internet as a whole will have some induces latency. Don't forget all the regeneration of signal and hops along that airmles route.

      Ask the high frequency traders, ad providers, or other brokers how important latency is and you'll get a different story. There's a good reason people colocate at 111 8th or other downtown locations in Manhattan then across the river in Secaucus NJ. Data centers are always going to be a) close to the companies that house CPE there; b) close to others they wish to communicate with (NYSE, NASDAQ, CME) and then close to the carrier hotels (1 Wilsire, 56 Marietta, etc), and backed up by SLA driven networks, not just Network Service Provider connections.

      PUE is more achievable in homogeneous DC's that Google, Facebook or Apple run. It's harder to get a PUE under 1.8 when in a heterogeneous data centers. It's hard to convey to customers that their per-kWH cost isn't just a markup on the utility power, but everything else that goes along with cooling, maintainability, and DC operations.

    9. Re:Go North, Young Man by Billly+Gates · · Score: 1

      Of course not everyone has needs where the distance in the speed of light in just a few hundred yards in .00001 of a second means trillions of lost dollars stealing from the backs of hard working savers in manipulating the stock prices in buying and selling the same share at the same time to rip them off.

      I would consider that a niche scenario where the backers of this own 90% of all the money anyway and don't mind the energy cost in terms of what they can manipulate back.

    10. Re:Go North, Young Man by Billly+Gates · · Score: 2

      "That is funny but their are good reasons. One do you have cheap Hydro power in Duluth? Fiber?"

      Cheap land? Check.
      Cold frigid body of water? Check
      Cheaper workers? Check
      Lower taxes? Check

      The cost of land compared to California? Priceless!

      I got into a debate 2 years ago when someone said you must be in the bay area if you are a young I.T. startup! I called that out as Bullshit! Unless you already have tens of millions of dollars sitting in your bank account. Texas is a much better deal. Those who hated Texas felt free to correct me but I gave a business reason. How much would an ok average software engineer cost in Austin? $55,000 a year. San Francisco? $90,000 a year. Rent for a tiny 15 person team in Austin? $80,000 a year. San Francisco $1,000,000! Taxes in California? 10%! Taxes about 2.5% etc.

      See where I am coming from? It is stupid to start a business in the bay area. Synergy my ass. There is nothing magical about the bay area where you magically will have customers pay you money to offset the costs. Too many programmers for too little talent that can leave you in a heartbeat where my costs are 300% just to appear cool. It is a business my friend and I am just here to make money. Stop imitating others and start being different to get ahead.

      Walmart beat all the nickel and dime stores like Woolsworth in NYC when they are in rural Arkansas to cut costs. When you have a shoe string budget starting out and your new investors want a profit by the end of the month Minnesota or Alaska sound like a much better option. When you talk to a financial guru they always advise to spec out your costs and triple them and then when you are done double them.

    11. Re:Go North, Young Man by Billly+Gates · · Score: 1

      Also I may add the silicon industry was started by Mayfield semi conductor whom AMD, Intel, Micron, and others spawned from. They stayed there and formed what it is today.

      They were laughed at as IBM and every other tech company was in New Jersey and New York. That was where real innovation was from etc. Investors thought NYC is where they should relocate for real engineering talent.

      They started in Silicon Valley because it was very cheap and near SF. So likewise the new thinkers will come where it is cheaper like India or in Minnesota. Fiber is everywhere too expect in real rural areas.

    12. Re:Go North, Young Man by Anonymous Coward · · Score: 0

      Air cooling of any sort is not sufficiently efficient to work for new data centers. Flowing water at 40 degrees F will cool much more effectively than air at negative 40 degrees F because water has ~650 times the density.

    13. Re:Go North, Young Man by LWATCDR · · Score: 1

      "Cheap land? Check.
      Cold frigid body of water? Check
      Cheaper workers? Check
      Lower taxes? Check"
      Ever hear of the TVA? What about eastern Washington state and Oregon?
      Tenesse and North Carolina have all of those things plus cheap power.
      Washington and Oregon have all but maybe the lower taxes but I bet they are lower than California plus the cheap power. We are talking about data centers so they do not employ a huge number of people.
      I think you are right about start ups but here is the rub. The VC firms and tech press are all in SF, Seattle, and NY. Getting coverage and money will be much harder to get. People on the coasts do not understand that the US is full of great beautiful places to live that are dirt cheap and dang close to empty. The problem comes down to money and press.
       

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    14. Re:Go North, Young Man by Anonymous Coward · · Score: 1

      That is funny. You're joking, right?

      If you want to do an I.T. startup, you don't want an average software engineer. Competition is ruthless. You need engineers above top 1%. The reason to locate in the Bay Area is because it has the largest concentration of software engineers, and thus you'll have the best luck finding extremely good ones. Good luck convincing them to move to Texas.....and if you have average programmers, you'll have average software, and if you have average software you'll probably fail.

      And if you think you can just throw 5 programmers making $55k/yr at a problem and have them do half the job of one good one making $200k you don't know much about programming. Ever hear of the Mythical Man Month? They say a good programmer has 10x the productivity of an average one. A bad one has negative productivity(due to bug introduction, poor design, communication). And the productivity of a programmer declines for each additional programmer on the team. (It is said this is because the number of different relationships/communications paths grows with the square of the number of programmers.)

    15. Re:Go North, Young Man by khallow · · Score: 1

      Of course not everyone has needs where the distance in the speed of light in just a few hundred yards in .00001 of a second means trillions of lost dollars stealing from the backs of hard working savers in manipulating the stock prices in buying and selling the same share at the same time to rip them off.

      Well, what are they doing where they need that kind of speed? If they're outwitting human traders, then latency can be seconds to minutes and they'd still get in ahead of most small time traders.

      And "trillions of dollars" "stolen"? Hasn't happened yet. Sounds like you're confusing the real estate crisis with HFT. They aren't the same.

    16. Re:Go North, Young Man by Billly+Gates · · Score: 1

      I have a few thousand in my bank account right now. I can't afford anyone else. When things pick up I will first get a secretary. Then someone to help part time. Then a full time. Then hire a consultant instead of a fulltime employee etc.

      Oh just go get some venture capitalists you say? Ha! Have you ever watched Shark Tank? If you do not have good profits ... notice I did not say revenue, but actual profits with exploding growth and 0% risk Mark Cuban wont even talk to you.

      I do not have several million to spend and neither did Mark Zuckerberg, Jobs, Gates, or anyone else. Investors would not talk to them without money first. After all who wouldn't want risk free guaranteed profit right?

      I know it seems unrealistic but these big guys demand it because they have so much more cash than you or I.

      So basically here is how it is going to work. I am dirt cheap and so are the other enterprenuers. I need a hosting service for the cheapest price, but with the uptime and staff needed. The 200k full time employee comes at the last stages after I have already proven to investors they will see their money back plus a return and the bank sees some assets it can seize if I do not pay by the end of the month. Yes it would be freaking awesome to hire an awesome guy right away to do it right, but that is not a reality.

      A data center up there provides that and plus cutting costs raises the shareprice if I am already established so I can give myself a bonus. Yes, competition is brutal but at the end of the day better books with cheaper employees brings in more money for my salary and more investor money as they like see endless growth as they perceive as less risk by cutting costs.

    17. Re:Go North, Young Man by Billly+Gates · · Score: 1

      Trillions already has been stolen.

      Look at where the wealth in the US is? That money didn't just magically leap into the middle class bank accounts to them did it?

      I am not a socialist nor do I believe in class warfare but the savers in the top rich have gotten that money through tricks like using supercomputers to set the price of a share in a few millionths of a second. Basically if news or electronic trades of a company like Apple start coming in then your super computer below the stock exchange has a keen advantage of quickly selling shares to cash in. Or if Sysco just reported disapointing earning and the price is starting to go down you can quickly short the stock from other computer programs further away from the floor and still make money in a few millionths of a second.

      Basically it would be like you see milk at the grocery store for $3.99 a gallon. A program sees you reach out for it and quickly raises the price to $4.50 a gallon and as soon as it magically goes back down to $3.99 a gallon. No matter how quick you are to grab the milk you get raped in a blink of an eye!

      Sounds ludcrious but this is the debate about flash or HFT which is high frequency trading. The very top rich use fiber and and try to duke it out on who gets quicker latency in order to play these games. If someone beats you then you lose.

      Yes Wall Street does own Trillions and about 3/4 of the money in the US while the rest of us fight for it. Mostly rich people with savings accounts. Simple math dictates that for someone to win someone else has to lose right?

    18. Re:Go North, Young Man by Anonymous Coward · · Score: 0

      HFTs are making their bank on a millisecond advantage that others can't get. It's better than insider trading.

    19. Re:Go North, Young Man by dbIII · · Score: 1

      With WoW it matters with a bit more distance - those "Oceanic" servers are still in the West coast of the USA which means people in Australia are about half a second behind the action in PvP.

    20. Re:Go North, Young Man by Anonymous Coward · · Score: 0

      HFT is a pretty bad example if you want to argue that this is a good thing. The only thing they need ridiculously low latencies is to compete against other HFTs and once they are all one tiny bit faster, nothing is gained because it's effectively a zero-sum game.

    21. Re:Go North, Young Man by Anonymous Coward · · Score: 0

      On the flipside, there is very little point in heterogenous data centers. Gone are the days of custom applications needing complex mixtures of architectures, almost all computing needs can be met near-equally well by PowerPC or x86 clusters and AMD/Nvidia GPU clusters.

      The only places that ought to be heterogenous besides some fringe ASIC/FPGA application is smalltime colo, which ought also to be served by homogenous clusters, the main reason they are not is fear that unscrupulous cluster operators will sell you a vm and then overcommit it to hell later on.

    22. Re:Go North, Young Man by AF_Cheddar_Head · · Score: 1

      I prefer Superior, because well it's Superior.

    23. Re:Go North, Young Man by Anonymous Coward · · Score: 0

      I would go for Wyoming and Alaska. Cost of life is very low there and companies can actually rent a decent house for their employees, so that moving there is a low-risk affair. Plus, cooling data centers is easier the more north you are.

    24. Re:Go North, Young Man by Ambassador+Kosh · · Score: 1

      This is on reason that I reason that you need actual engineers. Knowledge of heat transfer matters a lot when trying to scale a system up.

      Heat transfer actually becomes a dominant concern of nearly all chemical reactors especially the bioreactors.

      --
      Computer modeling for biotech drug manufacturing is HARD! :)
    25. Re:Go North, Young Man by Billly+Gates · · Score: 1

      "Cheap land? Check.
      Cold frigid body of water? Check
      Cheaper workers? Check
      Lower taxes? Check"
      Ever hear of the TVA? What about eastern Washington state and Oregon?
      Tenesse and North Carolina have all of those things plus cheap power.
      Washington and Oregon have all but maybe the lower taxes but I bet they are lower than California plus the cheap power. We are talking about data centers so they do not employ a huge number of people.
      I think you are right about start ups but here is the rub. The VC firms and tech press are all in SF, Seattle, and NY. Getting coverage and money will be much harder to get. People on the coasts do not understand that the US is full of great beautiful places to live that are dirt cheap and dang close to empty. The problem comes down to money and press.

      Have you watched Shark Tank? Mark Cuban is on their and he has been featured a few times on this site as he owned some software companies. Basically if you want investor money they want 0 risk and a guaranteed HUGE return on their cash. Things those of us do not have access too.

      Sure you can be in SF and NYC but what slashdotters do not tell you is no one is going to write you check ala 1999 for an idea on a napkin like in the old days. They want to see profit. I did not say revenue but cold hard cash in profit before they will even talk to you. If you are paying through the nose like 1 million a year for a shitty 1,300 square foot office in Silicon Valley that profit goes out the door and so do your investors. In 2013 you need proof and at least several other backers to show they will get their money back if they risk the cash to invest in your idea.

      Cuban is in Dallas and is diversified in many areas. Not in San Francisco. Anyway this is getting off topic but if I were to start a farm a cold body of water would rock if I had the dough to create such a system. Lake Superior never gets above 52 degrees even on a hot day. This is because there is permafrost from the last ice age under its floor that hasn't all melted yet and chilly springs and very deep 1000 foot water that doesn't warm up until October. The problem with pipping in cool San Fransisco bay water is it is salt water and silty with dirt that corrodes metal unlike fresh water. I do not know how cold the Columbia river is to use in Easter Oregon?

    26. Re:Go North, Young Man by youfail · · Score: 1

      Actually I Think you're joking. Most software programming projects that actually succeed don't need someone who's the most skilled in programming. They need someone who can solve problems. And that is not dependent on their programming background.

      --
      People who have a clean conscience are happy. People who don't have a conscience are the happiest motherfuckers alive.
    27. Re:Go North, Young Man by DerekLyons · · Score: 1

      Why don't they just site their centers up north?

      That works - if there are fat enough pipes available to handle the data. If there isn't, and you have to roll your own, then it's probably not cost efficient to do so.

    28. Re:Go North, Young Man by gauss72 · · Score: 1

      Uhhm, Google and Facebook prove your arguments. It's all about business, forget these stupid CS and math courses.

    29. Re:Go North, Young Man by khallow · · Score: 1

      HFTs are making their bank on a millisecond advantage that others can't get. It's better than insider trading.

      Well, HFT is legal. But if that weren't so, then it wouldn't be better than insider trading.

    30. Re:Go North, Young Man by khallow · · Score: 1

      Or if Sysco just reported disapointing earning and the price is starting to go down you can quickly short the stock from other computer programs further away from the floor and still make money in a few millionths of a second.

      And the problem with that is? If they get it right, it's a faster responding market. And if they get it wrong, it's free money for everyone else.

      A program sees you reach out for it

      This is a variation of insider trading. Your act of "reaching" is not public knowledge. And HFT programs aren't trying to "rape" the small investor. There's no money in it.

      Plus, you get around the "rape" issue via limit orders. That's like only reaching for milk that costs no more than $3.99. So if the program raises the cost of my milk to $4.50, then the milk disappears and I don't grab anything.

      Simple math dictates that for someone to win someone else has to lose right?

      No. If it were true, then we'd have never gotten around to building a civilization. Cooperation helps everyone involved. Stock markets are a fairly limited, but very efficient form of cooperation.

      I really don't get the point of your arguments. They're not hard to deflate once you have an understanding of how markets work and who's on them.

      Further, you're not trying to outwit or outmaneuver HFT and other traders with ridiculous advantages. Instead, you're trying to lend money to relatively honest businesses in exchange for some sort of return, such as a dividend or an increase in the price of the stock.

    31. Re:Go North, Young Man by LWATCDR · · Score: 1

      VC capital is still alive a well. I also mentioned press coverage. Hard to get those things in Iowa which is unfortunate.
      Yes you have cold water but you still lack the cheap hydro power that they have in Washington and Oregon. Now upper state New York has all of that and even IBM there.

      --
      See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
    32. Re:Go North, Young Man by Anonymous Coward · · Score: 0

      Sorry about you're financial problems, but If you can't afford employees, you're not doing what I would normally call an "I.T. startup" For the type of business that you're discussing, the best bet is your mom's basement or your dad's garage. (not that that doesn't have potential, but no sense discussing location, as the best location is where your parents live.)

      With respect to venture capital, you're dead wrong. Many(most?) of the big firms have been funded with little to no revenue. They were funded based on the quality of their ideas and the quality of their technical team.

    33. Re:Go North, Young Man by Anonymous Coward · · Score: 0

      HFT might not be as evil as some commenters make it out to be, but it isn't adding much value either. If a faster market response were important, then the market wouldn't be closed on weekends, or at nights, or on holidays. The 11 hour delay to make a trade if you get information right after extended hours trading ends on the NYSE seems like an unconscionable delay if milliseconds actually matter. If this had anything to do with market efficiency, they would be clamoring to extend the market hours.

    34. Re:Go North, Young Man by khallow · · Score: 1

      but it isn't adding much value either

      You aren't adding much value for me either. But I see a lot of value in a "live and let live" policy where you don't interfere with people who are doing things that aren't valuable to you.

      The 11 hour delay to make a trade if you get information right after extended hours trading ends on the NYSE seems like an unconscionable delay if milliseconds actually matter. If this had anything to do with market efficiency, they would be clamoring to extend the market hours.

      I believe you can trade after hours on so called "dark pool" markets which don't have the constraints of the NYSE and similar markets. The clamoring was answered.

  7. on what scale is this issue? by taj · · Score: 4, Insightful

    For instance, I suspect we waste more energy moving tap water in plastic bottles between cities.

    1. Re:on what scale is this issue? by TheGavster · · Score: 1

      Well, we have to move that water around. What are people in New York City going to do when they can't get water containing Maine bear piss? New York bears just taste different ...

      --
      "Because Science" is one step from "Because old book". Try "Because of my experiment testing my falsifiable assertion".
    2. Re:on what scale is this issue? by Anonymous Coward · · Score: 1

      Maine folks are tougher than NYCers. They get their bear piss "straight from the tap".

    3. Re:on what scale is this issue? by thegarbz · · Score: 4, Informative

      The difference between historical design and best practice is somewhere in the vicinity of being able to power 6 million US households.

      Not to mention the strawman you have made there. This isn't an either-or choice. Why can't we improve energy efficiency AND make an effort to rely less on bottled water?

    4. Re:on what scale is this issue? by Anonymous Coward · · Score: 0

      It's always good to be skeptical of something like this, as you are. But it's better still to do a little bit of research. Here's the summary of my ten minutes of effort:

      Data centres account for somewhere in the range 1.1-1.5% of total global electricity use for 2010, according to this study. Transport (all forms of transport), in 2008, accounted for 27.3% of all energy use (reference is wikipedia, but it does cite its source). So data centres are responsible for ~5% as much energy usage as all transport combined. Assuming that tap water in plastic bottles makes up less than 5% of all transport cargo, data centres are a bigger energy-user than shipping tap water.

      Caveat: I've conflated energy use and electricity use here, which will cause some error, because some energy (e.g. gasoline) is used without being turned into electricity. Still, I'm surprised that data centres are such a significant user of electrical power. They're on an upward trend, too: increasing (in an absolute sense, rather than as a fraction of total usage) by 9% per year over 2005-2010.

    5. Re:on what scale is this issue? by mrvan · · Score: 1

      "You didn't come here to hunt, did you?"

    6. Re:on what scale is this issue? by Anonymous Coward · · Score: 0

      Not as much as we do moving water between states...

  8. Their data is too weak to support their conclusion by Arnold+Reinhold · · Score: 1

    One could also interpret the data as saying that since 2011, 8% of data center operators have looked into improving their energy efficiency and have done as much as they think feasible. That 50% consider energy efficiency very important in the latest survey suggests that it is still is. Data centers use about 2% of the electricity consumed in the United States.

  9. Out of date PUE? by dsaint · · Score: 1

    Those PUE numbers don't seem up to date. Yahoo gets 1.08 PUE with their "chicken coop" design at their Buffalo data center. Google has said they can get 1.08 as well. Yahoo's design has been around since 2010 and Google brought out their more efficient data centers shortly after that. I'd be surprised if more companies weren't following in those footsteps.

    1. Re:Out of date PUE? by Blaskowicz · · Score: 1

      Datacenters with very low PUE are addressed in the summary : "But then you have companies such as Google and Microsoft building data centers next to rivers for cheap hydroelectric power in remote parts of the Pacific Northwest and reporting insanely low PUEs (below 1.1 in some cases)."

  10. DC cooling by Anonymous Coward · · Score: 0

    There may be SOME data center managers who are smart and energy literate ... but as someone who travels across the country visiting different companies for wireless and security purposes I can tell you they are the absolute minority.

    I see only about 10 to 20 % of them even have dedicated hot air return plenums - and this might be as simple as using the plastic sheeting your grocery store use hanging partially over the racks ... but nope ...

    Those HP racks with plastic plates don't help either - it only they would make them with an ability to mount once a device has been racked .. but once those square holes are filled ...

  11. Re:Their data is too weak to support their conclus by Attila+Dimedici · · Score: 2

    Or to put it another way, since 2011 8% of data center operators have decided that they have other priorities than further improving what they perceive to be energy efficiency numbers that are as good as the cost of improving further can justify (while a much larger number still say it is a priority, but have no intention of improving it in the near future because they don't think the cost is justified by the potential savings).*

    *None of this is intended to in anyway be in disagreement with any part of the point you made, just trying to phrase your point in another way (perhaps not well).

    --
    The truth is that all men having power ought to be mistrusted. James Madison
  12. Not so much by Anonymous Coward · · Score: 0

    'Green fatigue' is exactly as it sounds

    Green Fatigue sounds like a uniform for Army. Unlike never-nude, green fatigue isn't exactly as it sounds.

  13. Re:Fuck those companies by sanman2 · · Score: 2

    Consolidation might be good for industry in this case.

  14. Re:Fuck those companies by interval1066 · · Score: 2

    How irresponsible for them to cry that their competitors are destroying the environment less than they are.

    They're only human. You have people yelling at you that you're destroying the planet enough times you tend to get jaded. Also, this is a little like claiming butchers are tired of sharpening their cleavers; if I'm a middle manager that last thing I want to hear from my stable of IT monkeys is "I'm tired of finding ways to cut costs." My response would be to point out where the door is. Last thing I need is a minion refusing to do something as important as cutting costs when possible.

    --
    Python: 'And then suddenly you have a language which says "we're all stuck with whatever the whiniest coder wants".'
  15. who gives a crap about Google by Gothmolly · · Score: 2

    Typical modern groupthink - if you dont match up to some artificial social standard you lose. Watch your own checkbook, don't chase some mythical metric that others self-report. You'll never win, they'll just keep moving the goalposts. Spend less money as you expand capacity, and you're doing a good job.

    --
    I want to delete my account but Slashdot doesn't allow it.
  16. Americans whining "Can't shit where I eat" by Anonymous Coward · · Score: 0

    Typical ignorant American attitude. "Boo-hoo, we can't fuck up the whole planet for greed! Unacceptable!"
    Guess what: NOBODY CARES!

    Cause it's *us* you are killing with that behavior. The whole fuckin' planet! Now you have ten seconds to guess if we let you do that or not. ... Go!

    'nuff said.

    1. Re:Americans whining "Can't shit where I eat" by amiga3D · · Score: 1

      Heh, you think we're fucking it up for everyone? Take a good look at what China is doing. Of course, don't bother telling them about it because they could give a fuck what you think about it. Even less than I do.

    2. Re:Americans whining "Can't shit where I eat" by Anonymous Coward · · Score: 0

      Trollish troll, I rebuke thee with a Citationing of Statisticals:

      Country / CO2 (ktonnes) / % of world emissions / source
        China (ex.Macau, Hong Kong) 7,031,916 23.5% UN Estimate[6]
        United States 5,461,014 18.27% UN Estimate[6]

      Now go back from whence ye came, ye maggotous shite-ball of epical proporitionings!

    3. Re:Americans whining "Can't shit where I eat" by niftydude · · Score: 1

      Heh, you think we're fucking it up for everyone? Take a good look at what China is doing.

      Dude, what's with the China bashing?

      1) The pollution/carbon footprint per capita of the chinese is still way below the per capita footprint of the US or pretty much any other western country for that matter.

      2) Even if they did pollute as bad as the US, it shouldn't have anything to do with the argument. A bad act is a bad act, regardless of who else is doing it. If some random person somewhere in the world shoots their wife, does that mean you would be justified in shooting your wife?

      What's worse about this situation is that the data centers would actually make MORE money if they lowered their energy usage - so both the environment and the corporation would win. The problem is that these managers are just too lazy to do their job.

      --
      You can never know everything, and part of what you do know will always be wrong. Perhaps even the most important part.
    4. Re:Americans whining "Can't shit where I eat" by niftydude · · Score: 3, Informative

      Trollish troll, I rebuke thee with a Citationing of Statisticals:

      Country / CO2 (ktonnes) / % of world emissions / source China (ex.Macau, Hong Kong) 7,031,916 23.5% UN Estimate[6] United States 5,461,014 18.27% UN Estimate[6]

      Except that the population of China is 1.3 billion, and the population of the US is 315 million, so the statistics you supplied basically state that the US is polluting over 4 times as much per person than China is.

      Good argument you have there.

      Why is there so much China bashing in this thread? The GP didn't mention them at all, and as I mentioned in an earlier comment, they aren't relevant to the conversation.

      --
      You can never know everything, and part of what you do know will always be wrong. Perhaps even the most important part.
    5. Re:Americans whining "Can't shit where I eat" by amiga3D · · Score: 1

      China's pollution is rapidly rising. Overall they have more pollution but it is lower than the US per capita. The US rate is headed down however while the rate for China has been going up. This is not about China bashing but reducing pollution. It'll help if the US keeps dropping their levels of pollution but not if the Chinese just take over for us. I don't think lazy data center managers are so much of the problem as that the alternatives for reduction are harder and harder to get. Eventually you hit line where the return for your capital outlay isn't repaid by energy cost reduction. Data centers have to make a profit.

    6. Re:Americans whining "Can't shit where I eat" by Anonymous Coward · · Score: 0

      The environment doesn't care about the ratio between population and GHG output. China is doing more harm than the US, full stop.

      Their power infrastructure is being built as we speak and it is their choice to rely on cheap coal rather than solar, nuclear, or other CO2-free power generation sources. They want fast cheap industrialization, and they're getting it, but the consequence of that is that China is now by far the largest emitter of CO2.

      Also, those numbers were from 2008; today, it's about 10 GT for China & 5 GT for the USA. The GHG per capita figure is about 17 kt/capita for the US and 7 kt/capita for China. In 2011. And the trend is down for the US (thanks, fracking!) and up for China (thanks, Deng!).

    7. Re: Americans whining "Can't shit where I eat" by KramberryKoncerto · · Score: 3, Informative

      Neither does it care about international borders. The fact is that if people in China live their lives like people in the US then their pollution levels and energy spending would only be much, much higher. If you take countries instead of human beings as your base units this way, you would well come to the conclusion that the Chinese should starve because they eat more food than the Americans.

    8. Re: Americans whining "Can't shit where I eat" by Anonymous Coward · · Score: 0

      Measure things by GDP per tonne CO2 and China is twice as _bad_ as the US.

      So if things continue as today, then if China gets as rich as the USA, they will emit twice as much per capita.

      The US isn't blameless, and rich countries have emitted much of the anthro CO2 that's around now. But that's sunk cost, we need to worry about future emissions, and those will only be contained if big middle income countries come on board.

    9. Re:Americans whining "Can't shit where I eat" by dbIII · · Score: 1

      rely on cheap coal

      Far less sulphur than US coal and they are putting in scrubbers anyway.

      solar, nuclear, or other CO2-free power generation sources

      They are building those too.
      Where's a US civilian nuclear power plant that's been built this century? It's not going to happen in the USA because the return on investment takes decades and no power utility has enough spare cash for a nuclear power station in the first place. The only hope is cheap mini-reactors that haven't been developed yet.

    10. Re:Americans whining "Can't shit where I eat" by amorsen · · Score: 2

      The environment doesn't care about the ratio between population and GHG output. China is doing more harm than the US, full stop.

      I have the perfect solution then: Split China into 100 separate countries, then none of them will be doing a significant amount of harm on its own.

      If we then split USA and Australia and Canada into states, CO2 levels must surely drop, as no country single country emits anything worth worrying about. We're all saved!

      --
      Finally! A year of moderation! Ready for 2019?
    11. Re: Americans whining "Can't shit where I eat" by Anonymous Coward · · Score: 0

      So why don't you fat American stop to eat meat and ride a bus ? Yeah, because you are lazy in almost all ways you can be lazy. Before you demand action from somebody else, clean up all the shit in front of your own door !

    12. Re:Americans whining "Can't shit where I eat" by Anonymous Coward · · Score: 0

      Hilarious. What is your point? Because mine is that it is useless to focus and put blame on the west when most emissions, and a greater share of emissions (per capita and aggregate) come from India and China.

      I'll say again what I said elsewhere: emissions, including emissions per capita, are going down in the west and up in the east. If our purpose is reducing global warming, then we need to stop the increase in emissions from the east.

      If our purpose is simply to self-flagellate, then by all means be like the GP and persist in whining about selfish Americans (and Danes, too).

    13. Re:Americans whining "Can't shit where I eat" by amorsen · · Score: 2

      Because mine is that it is useless to focus and put blame on the west when most emissions, and a greater share of emissions (per capita and aggregate) come from India and China.

      a) Aggregate is not true today. One day it may be true, but the Western world today still emits more than India and China combined.
      b) Per capita is really ridiculously far from being true.

      If our purpose is simply to self-flagellate, then by all means be like the GP and persist in whining about selfish Americans (and Danes, too).

      It is the selfish Americans and Danes that are the problem. That is also where a lot of the goods that cause the pollution in China and India end up. The Chinese and the Indians do not get to enjoy them, they just get the pollution. Shifting blame to those who have little and can do nothing about the problems is immoral at best.

      --
      Finally! A year of moderation! Ready for 2019?
  17. How I read this by Dunbal · · Score: 1

    Some managers failed their basic economics classes and don't understand "economy of scale". You can do things in a large company that are not affordable for a small one. But anyone who thinks that giving up completely and throwing in the towel is an appropriate response doesn't deserve to be in a leadership position.

    --
    Seven puppies were harmed during the making of this post.
  18. Re:Fuck those companies by i.r.id10t · · Score: 1

    But there is a difference between cutting costs just for the sake of cutting costs, and being wasteful....

    --
    Don't blame me, I voted for Kodos
  19. Thank you for your input. by Anonymous Coward · · Score: 0

    We have taken your suggestion sir or madam as the case may be, and have fired all of the managers. We feel so silly for not noticing their utter incompetence earlier. Thank you for opening our eyes to this horrific situation. We have chucked them all in a ditch and piddled on them.

    1. Re:Thank you for your input. by amiga3D · · Score: 1

      Think of all the hot air eliminated right there. Should be worth at least .2 reduction on the old PUE.

  20. hydro doesn't affect PUE... by SuperBanana · · Score: 2

    But then you have companies such as Google and Microsoft building data centers next to rivers for cheap hydroelectric power in remote parts of the Pacific Northwest and reporting insanely low PUEs (below 1.1 in some cases).

    Power Usage Efficiency has nothing to do with the source of the power you're using.

    It's not even a measure of efficiency of equipment.

    1. Re:hydro doesn't affect PUE... by Anonymous Coward · · Score: 0

      > It's not even a measure of efficiency of equipment.

      Or the most important: efficiency of the software. Google and Facebook claim low PUE, but they have enormous datacenters running badly designed horizontally partitioned software with massive overheads from cluster communications and locality misses. The reason why is obvious, rewriting the software and engineering systems at scales large enough to run the entire application inside a single NUMA domain is basically putting the whole business at risk, whereas incrementally continuing the horizontal insanity, while massively inefficient, has very low risk.

    2. Re:hydro doesn't affect PUE... by Anonymous Coward · · Score: 0

      Correct.

      PUE isn't a very good measure of anything. However, it is a great management number, it is easy to fudge.

      It you use old power hungry IT systems you can make you PUE look better. Reducing your total power usage by replacing old IT systems with newer power effecient systems may actually hurt your PUE.

      PUE is hard to measure completely, there are many places where power usage can be missed which belongs in either the numerator and the denomonator.

      Can you actually measure the power to your data center lighting? That needs to be included (and hurts your PUE).

      The closer to the IT equipment you measure the power used for IT, the more you hurt your PUE. However, measuring closer to the IT equipment give you a better feel for the actual IT power use.

    3. Re:hydro doesn't affect PUE... by gauss72 · · Score: 1

      At this point, Google CAN afford ccNuma. Facebook, too. Apparently, it still is not cost-efficient. Or there simply is no competitive pressure to go ccNUMA.
      Actually, MapReduce is all the rage with companies like TeraData, who had an affiliation with BigIron in the past.

  21. Diminishing returns by Freddybear · · Score: 1

    So they've been doing the stuff with the greatest return on investment.
    What's left is the marginal improvements that probably cost more than they're worth.

    Moving the whole datacenter to the Pacific Northwest just isn't in the cards for most companies.

  22. Run hotter by jamesh · · Score: 2

    I read that google did some experiments a while back and found that running the datacenter hotter saved more $$$ in cooling than the cost of the increased failure rate of hardware. That's fine for some computing workloads, but what are the obstacles to making computers that can run with an acceptable failure rate in an ambient temperature of (say) 50C (~120F)? I assume there are some major obstacles, i'm just curious as to what they are.

    Even if you could run the solid state hardware at 50C and the disks in a separate storage room at 22C, that would still be a win right?

    1. Re:Run hotter by Anonymous Coward · · Score: 0

      Since this is all "for the environment" anyway, don't forget to consider the environmental impacts of all those systems that fail and get thrown away or recycled.

    2. Re:Run hotter by swillden · · Score: 2

      As I recall, the paper from Google said something slightly different. It said they found no increase in failure rate. As a result, Google data centers do run warm: 80F. The employees in data centers wear shorts and t-shirts all the time.

      http://www.google.com/about/datacenters/efficiency/internal/#temperature

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
    3. Re:Run hotter by Anonymous Coward · · Score: 0

      As always, brain beats muscle. The Google brain creates algorithms which have hardware failure factored in as a regular event. For example, MapReduce and GFS are designed to accept hardware failure then and now without even to have to restart anything. The algorithms themselves will cope with a failed node and simply restart a job or use another copy of data stored somewhere else.

  23. sounds a bit like a nirvana fallacy to me by SuperBanana · · Score: 2

    For instance, I suspect we waste more energy moving tap water in plastic bottles between cities.

    "Well, people get shot all the time, so what's the big deal if I shoot someone?"

    Doesn't work that way, does it? It sounds a bit like you're arguing a nirvana fallacy, namely that because this trend of saving energy in datacenters doesn't save energy everywhere, it's useless.

  24. Re:Fuck those companies by Anonymous Coward · · Score: 0

    They are not "only humans"! They are *Americans*! And *that* explains their fucked-up mindset of instead of *stopping destroying the planet*, getting jaded. Fuck that! Go fuck yourselves! Nobody cares how "jaded" you are! Reality check: YOU. ARE. ACTIVELY. MURDERING. AN. ENTIRE. PLANET! NOBODY cares if you like being yelled at and stopped at doing that! It's our existence on the line! And in that case, you can bet your ass that we'll end yours before you end ours! (And in the end, nature always wins. We're just not interested in going extinct *with* you.)

    How fuckin' hard is that for you to get in your thick retarded ignorant delusional American skulls, you fucktards??

    At least you're staying calm.

  25. Why are they worrying? by Todd+Knarr · · Score: 1

    Why are managers worrying about meeting some arbitrary criteria set by Google/Microsoft/etc. for a metric that in the end doesn't matter? PUE is irrelevant, what matters to the business is the total cost of providing the computing power the business needs. If you have a cheap way of reducing that cost, take it. But if your cost's within acceptable limits and reducing it further's going to cost too much or take too much resources or investment, then stop wasting your time worrying about it and concentrate on other things you can improve. Like, say, improving the efficiency of your software so you don't need as much computing horsepower and bandwidth to do the job, which will automatically reduce both your power and cooling requirements right there.

  26. Re:Fuck those companies by SecurityGuy · · Score: 4, Insightful

    At least the EU and China aren't so rigidly individualistic that we'll poison our children for temporary comfort. I do feel bad for Canada and Mexico though.

    http://en.wikipedia.org/wiki/2008_Chinese_milk_scandal

    Riiiiight.

  27. PUE doesn't matter by Anonymous Coward · · Score: 0

    The purpose of the data center is reliability. Higher reliability = less efficiency. People are considering PUE less important than downtime, and this is news?

  28. Re:Fuck those companies by The+Grim+Reefer · · Score: 2, Insightful

    They are not "only humans"! They are *Americans*! And *that* explains their fucked-up mindset of instead of *stopping destroying the planet*, getting jaded. Fuck that! Go fuck yourselves! Nobody cares how "jaded" you are! Reality check: YOU. ARE. ACTIVELY. MURDERING. AN. ENTIRE. PLANET! NOBODY cares if you like being yelled at and stopped at doing that! It's our existence on the line! And in that case, you can bet your ass that we'll end yours before you end ours! (And in the end, nature always wins. We're just not interested in going extinct *with* you.)

    How fuckin' hard is that for you to get in your thick retarded ignorant delusional American skulls, you fucktards??

    I realize talking shit about America is just so cool on /. Especially by anonymous little bitches like you. But why don't you take that electricity powered computer that is filled with toxic crap and use if for something useful if you are so concerned with "murdering an entire planet" instead of posting crap on /.? If you can't do that, then I would suggest you think of the environment and shove it up your ass and go live in a fucking cave.

    It seems to me that most of the people I see bitching about the USA(who are not from there) tend to be from a country that was formerly a major power compared to the rest of the world. And after you and your countrymen got finished fucking up some large region you collapsed in on yourselves. Leaving someone else to un-fuck what you did. For the last half a century or so that has been the US. While we have done some colossally stupid things, I'm not sure there has been a more benevolent leading nation. Yes you can bitch about atomic bombs and wars all you want. But considering the capacity for destruction the US has, it has remained more restrained than most if not all before it. What do you think would happen if North Korea or Iran had the arsenal the US does? What if the Germans or Italians had in it in the 30's or 40's? Or the Ottoman empire?

    I'm so happy that you come from such a peace loving enlightened country. And that you are such an enlightened individual. Oh wait, you're not. You just threatened my country with genocide. What have you and your countrymen done for the world? I'd seriously like to know what country you even come from. For all the stupid shit we americans do, have you ever looked at the amount of financial aid we give to countries that have absolutely no strategic value? Or the amount of food we give away, or the number of paid and volunteer americans who go to help other countries? As much as I hate war and violent conflict, I'm also not stupid enough to sit idol if my home is attacked. Fortunately with the current arsenal if you feel the need to "end our existence" I'm sure as a last resort we'll be plenty happy to turn your home into a shiny new glass parking lot.

  29. Re:Fuck those companies by Anonymous Coward · · Score: 0

    You sound like a middle manager. Execs won't let you near the upper floors and the engineers keep you locked out of the dc. Maybe you should draw up another power point slideshow.

  30. Re:Fuck those companies by __aaltlg1547 · · Score: 3, Informative

    True. Those things are almost exact opposites. You will never waste money by cutting costs, if you are accounting correctly.

  31. Whittling? by theshibboleth · · Score: 1

    Ok, I'm pretty sure this is a typo, as I can't figure out what any of this has to do with the definition, "To cut or shape wood with a knife" (wiktionary), but I'm at a bit of a loss to say what was actually intended... dwindling maybe? Still it doesn't seem an easy mistake to make. Although maybe if I'd RTFA I'd have found out this has to do with cooling down while shaving wood off a stick... Oh also wary instead of weary unless you're falling asleep while whittling.

    1. Re:Whittling? by yzf750 · · Score: 1

      carve (wood) into an object by repeatedly cutting small slices from it.

      Read further into the dictionary... Substitute (wood) with costs

      Or did I just miss a really bad joke?

    2. Re:Whittling? by retchdog · · Score: 1

      Not sure, but his username makes it kind of funny in any case.

      --
      "They were pure niggers." – Noam Chomsky
    3. Re:Whittling? by Molochi · · Score: 1

      "Whittling" refers to cutting a stick down to a sharp point and then repeating the action until you no longer have a stick to whittle. Sounds like business as usual.

      --
      "The Adobe Updater must update itself before it can check for updates. Would you like to update the Adobe Updater now?"
  32. Lack of resources is not equal to by Anonymous Coward · · Score: 0

    lack of interest for improvement. To paraphrase the environmental legislation principle of using the best available technology, if the best commercially reasonably available technology is coal powered forced air cooling then that should be used. If there is that river, and the environmental impact analysis doesn't show significant damage to the river ecosystem then harnessing the river could be considered on the condition that the cost and availability of the heat transfer and electricity are at commercially competitive levels.

    Blind PUE obedience is a sing of fanatic.

  33. Boo fucking hoo by The+Evil+Atheist · · Score: 1

    Of all the first world problems, green fatigue?

    Bunch of pansies in IT need to get used to the idea of rationing.

    --
    Those who do not learn from commit history are doomed to regress it.
  34. Re:Fuck those companies by EvilSS · · Score: 3, Interesting

    Everyone does realize this was one of those "On a scale of 1 to 6, 6 being extremely important" type surveys, right? It was also among other categories (ranked for importance) like:

    Up-front cost
    Long-term cost / TCO
    Speed of delivery
    Reliability
    Electrical/energy efficiency
    Minimizing under-utilized assets / operating near full capacity

    --
    I browse on +1 so AC's need not respond, I won't see it.
  35. Blame Facebook by kriston · · Score: 1

    You can blame Facebook for much of this green datacenter hype--some of which is arguably greenwashing.

    Facebook was under the gun for opening its own data centers that were, and still somewhat are, powered by electricity generated by coal.

    To answer this unwanted attention they bent over backwards to reduce power consumption at all costs, so much that they even designed their own "Open Data Center" servers to reduce power consumption at the cost of discarding nearly everything we already know works fine in conventional data centers.

    And, to top it off, they greenwashed by buying carbon credits and energy that appears to come from non-coal sources.

    Google and Microsoft are doing this the right way. Data centers should be in cold climates and supplied by truly renewable power.

    --

    Kriston

    1. Re:Blame Facebook by Anonymous Coward · · Score: 0

      Not to mention all of facebook runs on PHP and MySQL, two of the worst pieces of popular dogturd to ever hit the internet, and if the browser-killing JS insanity that facebook runs client side is anything to go on (and I'm betting it is), then their serverside software is also bullshit.

    2. Re:Blame Facebook by Anonymous Coward · · Score: 0

      Indeed, let me use this opportunity to drum for a contraption of myself, called Sappeur:

      http://sourceforge.net/p/sappeurcompiler/code-0/HEAD/tree/trunk/doc/SAPPEUR.pdf?force=True

      Its almost as efficient as C++ and as memory-safe as Java or PHP. In the hands of a well-educated and seasoned CS professional, of course. Sappeur is basically C++ minus all the insane things such as "give me a char pointer to the third element of that array and hand it to a method for further processing. Cross fingers there is a terminating null somewhere down the line".

  36. That cheap hydroelectric power maybe going away... by Trax3001BBS · · Score: 3, Informative

    There's talk of removing a few Dams and with them the cheap power.

    The Washington state Indians have a treaty to fish salmon they way they used to (with nets)
    that they then sale to make a living. The salmon are in decline which is blamed in part to the Dams. All of
    the Dams have fish ladders that help the Salmon migrate but they are asking for the lower (last) four Snake river Dams to be removed.
    http://www.americanrivers.org/initiatives/dams/projects/snake-dam-removal-economics.html

    It's much more than just the Indians, but they seem to be the loudest.

    From the link:
    "Before the dams are removed, there must be a plan in place to: ...Replace the dams' energy in an affordable and carbon neutral manner..."

    I don't see how that can be accomplished unless wind power can be considered carbon neutral.

  37. Re:Fuck those companies by Eivind+Eklund · · Score: 4, Informative

    What have you and your countrymen done for the world? I'd seriously like to know what country you even come from. For all the stupid shit we americans do, have you ever looked at the amount of financial aid we give to countries that have absolutely no strategic value?

    Yes, I have. It's embarrassingly low. A little less than what Greece gives, about half of what Germany gives, about 1/5th of what Sweden gives.

    There's some stats over at http://www.statisticbrain.com/countries-that-give-the-most-in-foreign-aid-statistics/

    The US has a lot of good points. Foreign aid isn't one of them, and neither is consumption patterns.

    (Oh, and I live in the US and am originally from Norway, if that makes a difference.)

    --
    Doubting the existence of evolution is like doubting the existence of China: It just shows that you're uninformed.
  38. Re:Fuck those companies by The+Grim+Reefer · · Score: 2, Interesting

    The total dollar amount given by the US is $28.67 billion That's more than number two and three (France and Germany) combined. If you factor in military and financial aid for 2011 was $49.5 billion. There's also an additional 10 to $30 billion donated by private non-government sources.

  39. Dollars are not apples to apples by Maxo-Texas · · Score: 1

    They should compare BTU's of cooling to see efficiency.

    Dollars just compares costs.

    Cost of power can due to many factors.

    --
    She was like chocolate when she drank... semi-sweet at first and then increasingly bitter.
  40. Re: Fuck those companies by Anonymous Coward · · Score: 1

    Grim Reefer has the numbers covered, but I have to reiterate:

    You do understand the difference between aid as a percentage of GDP versus absolute amounts, right? As in, the USA gives fairly poorly in relation to its total GDP, but that amount is still fucking HUGE.

    Tell me, what feeds more starving children: Money to buy enough food, or a lot less food and the knowledge that it was a more significant contribution in relation to the country's size? Yeah, I thought so.

  41. Re:Fuck those companies by SgtChaireBourne · · Score: 1

    True. Those things are almost exact opposites. You will never waste money by cutting costs, if you are accounting correctly.

    Creative accounting has created too many problems and expenses already. Cost cutting itself will never waste money if the actual cost cutting is really done right. I've seen and heard of too many cases, especially in larger companies, of being penny wise pound foolish.

    --
    Beta is broken and the link to classic doesn't work. Stop wasting our time or there won't be anybody left here.
  42. Actually going down by indeterminator · · Score: 1

    Maybe it's just a european thing, but if you have something called effectiveness, and it first has a bigger number assigned to it, and then a lower number, my interpretation of the situation would be that effectiveness has been going down, getting worse, etc.

    1. Re:Actually going down by Kiwikwi · · Score: 1

      Then you want DCIE (Data center infrastructure efficiency). It's the inverse of PUE and it is expressed as a sensible percentage figure where 93% is current state of the art and 100% is perfect efficiency. But PUE is the metric people are using, whether it makes sense or not.

      I don't think it's an US vs European thing. Personally, I've always had trouble with Europen fuel efficiencies, specified in "fuel per distance", because I find it weird to have "lower = better" when comparing efficiencies (and also because of the weird "L/100 km" unit). The American "miles per gallon" is more sensible in comparisons, despite the screwed up base units.

    2. Re:Actually going down by Anonymous Coward · · Score: 0

      Oh yeah, let's argue whether x/y or y/x is better. Slashdotters are expected to be capable of doing some basic math and simply STFU about this kind of thing. Fire up excel/Gnumeric and let the computer do the transformation.

      Can we have at least a verbal slugfest about Systeme Internationale Units vs Imperial Units ? And even that should not provoke too much discussion amongst actually literate people. Those who can do class 8 math.

  43. Sounds like it's time for multiple micro-centers by Khyber · · Score: 1

    The concept is simple. We've got car AC units that are 400% efficient, meaning for every one watt of power consumed, 4 watts of heat gets removed from the system it is cooling, within a certain size (the size of the interior of a Ford Explorer, for example.)

    Then you make these into micro centers - insulated rooms, fully-sealed, holding no more than maybe 3 or 4 racks of servers. Have one or two of these cooling that room.
    Hey, suddenly, you're spending $1 in electricity to cool off $4 of used power (and if you have really efficient computers in those racks, probably LESS!)

    What's that PUE at that rate?

    --
    Still waiting on Serviscope_minor to wake up to fucking reality and realize that Jessica Price isn't going to fuck him.
  44. Simpler than that by dbIII · · Score: 1

    A large capital cost that saves money in the long run is completely off the radar once it hits accountants that can't think beyond one quarter.
    If you look at just about any large organisation you'll see plenty of examples of that.

  45. Re:Fuck those companies by Anonymous Coward · · Score: 1

    Quartal economy. You can get a hefty bonus by borrowing profits from the future to boost the quarter that matters for you. Say, how about we shut down this business which seems to be doing loss because it backs up our other businesses? Sure, getting rid of employees isn't cheap, but accounting helps with that.
    Costs go down but sales are not affected so profits go way up and so do the personally highly important metrics. Two years later, gee whiz, where's all our production, what do we sell?

    But nevermind that. I'm working for a new company and have never done so well before :) Just wondering what the hell...

  46. Re:Fuck those companies by xQx · · Score: 0

    As reliable a source as wikipedia is, (or to cite the original source: a program report prepared by the US public service for the US Government) - the rest of the world doesn't see the US invasion of Afghanistan and Iraq as "military aid".

  47. Simple solution: by Anonymous Coward · · Score: 0

    Erase all the binary 0s. That will save a lot of space and much power.

  48. Value of Size by Anonymous Coward · · Score: 0

    Energy seems to have the same effect as money. Obviously a huge company can afford to buy the latest and best methods of being power efficient which can make smaller companies unable to compete. It is very much like trying to beat WallMart with better prices. Smaller companies do not have the leverage to buy as cheaply as Wallmart and therefore can not compete. The catch is that large companies tend to accumulate issues as the years pass and then fade away. Think of all the big chain department stores that have perished.
                            But the trouble with energy is that one way or another heat removed from a building is dumped into the environment. Efficiency helps but it only helps if the number of sources of heat drops as well. With a swelling population we will always get worse and worse. Yet the mantra of business is growth. That growth is our greatest enemy.

  49. Re:Fuck those companies by DNS-and-BIND · · Score: 2

    Wow, way to make yourself look like an asshole. Absolute numbers, not percentages. USA gives a shitload of money out for free and gets very little thanks in return. Foreign aid isn't a good point? LOL, let's cut it off for a year and see how many dozen wars start.

    --
    Shutting down free speech with violence isn't fighting fascism. It IS fascism!
  50. Re:Fuck those companies by Anonymous Coward · · Score: 0

    Comparing totals between countries of different sizes doesn't make sense. Either try per capita or GDP or put sigma in front of whole EU.

  51. Re:Fuck those companies by mikael · · Score: 4, Funny

    "From this financial quarter onwards, as part of our corporate strategy of reducing paper usage, all corporate division teams will be required to provide monthly publication quality reports detailing how much paper they have purchased, used and have saved in the past month. Duplicate copies should be printed out and sent to their line managers, accounting, purchasing, IT and archives. Each team should also maintain their own local archive to provide the annual report at the end of the financial year."

    --
    Vintage computer adverts: http://www.vintageadbrowser.com/computers-and-software-ads
  52. Re:Fuck those companies by RabidReindeer · · Score: 1

    True. Those things are almost exact opposites. You will never waste money by cutting costs, if you are accounting correctly.

    Nobody ever accounts correctly. Practically everything has ripples that extend far beyond what goes into the bean-counter calculations, whether it's producing sweatsuits, generating power, running a datacenter, outsourcing key resources or just storing fertilizer in an old barn instead of a facility designed to hold volatile substances. And sometimes those ripples don't kick in for years, which means that in today's near-term focused business world, accounting allows you to dump major costs "over the neighbors fence" because when the real bill comes due, you'll have taken the money and run.

    If "green fatigue" has really set in, however, I'm not displeased. It means that someone has been working hard enough on the problems to come up with solutions. If they need a break, that's fine. Having done that much work means that probably the issue will come up for review - and additional efforts - somewhere in the future.

    I save my contempt for the one's who simply throw up their hands and wail "we're helpless! We can't afford it!" Often their only "solution" is to dump the problem over the neighbor's fence.

  53. Re:Fuck those companies by Anonymous Coward · · Score: 1

    So 300+ million people donate more than 160 million people? Who'd have thought?

  54. Re:Fuck those companies by fast+turtle · · Score: 1

    for a year? Lets do it for a presidential term and use that money to straighten ourselves out. Maybe we'd finally get our infrastructure back up to Cold War standards.

    --
    Mod me up/Mod me down: I wont frown as I've no crown
  55. Re:Sounds like it's time for multiple micro-center by amorsen · · Score: 1

    If your AC is 400% efficient, your PUE is 1.25, which is nice but not ground-breaking. And that is just for the AC, on top of that you waste power on transmission losses and UPS (if you run double-conversion, that is another 10% loss) and everything else a datacenter needs.

    Also, 400% is mostly a marketing number. The efficiency depends on the temperature difference. If the outside air is cooler than the temperature you need, you can get infinitely high efficiency -- in theory you can even get electricity back out by using a Stirling engine (in practice that is not possible, the temperature differences are too small). On the other hand, if you are trying to deliver air to the servers at 22C and it is 40C and humid outside, you have a problem. Your AC will not deliver 400% efficiency in those conditions.

    --
    Finally! A year of moderation! Ready for 2019?
  56. Re:Sounds like it's time for multiple micro-center by Kiwikwi · · Score: 1

    If you spend 1 watt on cooling for every 4 watt of heat (i.e. every 4 watt of computing), you have a PUE of 1.25. Not too bad, but far from state of the art.

    The efficiency of the computers do not impact PUE, since PUE only looks at the power ratio between computing equipment and the rest of the data center (which is primarily cooling).

  57. Re:That cheap hydroelectric power maybe going away by MtViewGuy · · Score: 1

    This idea not go anywhere because people realize the cost of dismantling the dams and replacing the power generated and agricultural water supplies would be EXTREMELY exorbitant. That's why all the talk of dismantling O'Shaughnessy Dam in Yosemite National Park has not resulted in any action, because the economic cost of dismantling the dam, raising Don Pedro Reservoir to replace it, and restoring the habit of Tuolumne Canyon behind the dam would cost US$25 BILLION.

  58. Re:Go [Anywhere], Young Man by Anonymous Coward · · Score: 0

    Why don't they just site their centers up north? Here in Duluth, most of the year the outside air is cooled for free by mother nature. Heck, they could sell their waste heat to nearby homes and businesses and get a negative PUE.

    Don't need to be green to worry about this, it's $$, something ever company wants.

    No need to go "up north". eBay built a data centre in Phoenix, Arizona, where summertime air temperatures can hit 115F (46C):

    http://www.wired.com/wiredenterprise/2012/02/ebay-desert-data-center/
    http://www.google.com/search?q=ebay+Phoenix+data+center

    Their water tank can hit 87F (30C), and even then they can operate their heat exchanges. I'm sure that it helps that Phoenix tends to be very dry, but there's a temperature-humidity trade off equation that can be formulated.

    If it can work there, it can work probably work anywhere. It's just that people/companies don't want to put in the effort.

  59. The REAL Fix Is by Anonymous Coward · · Score: 0

    ..using efficient Programming languages instead of using cheap Java and PHP "programmers". Hire software engineers with a CS degree and system design experience under their belts who will code in C++, Ada, Pascal, Sappeur and the like. Thereby your company will get a first-rate system that will run on very modest hardware and serve lots of users. Most Java and PHP programmers won't even know the rough details of hardware architecture like Cache, RAM, harddisk and how to efficiently use these resources. They have never thought about the fact that they waste 20 bytes per or more per number by using Integer instead of int. They won't know that efficient storage translates into higher cache hit ratios. They won't even know the waste from a Java object (reference) array as compared to a real object array in C++. Plus, these people are generally very shallow on theory and will create very inefficient algorithms, which is the worst sin of all in terms of energy usage.

    Here's a language almost as efficient as C++, but also as memory-safe as Java:

    http://sourceforge.net/p/sappeurcompiler/code-0/HEAD/tree/trunk/doc/SAPPEUR.pdf?force=True
    http://sourceforge.net/p/sappeurcompiler/code-0/HEAD/tree/trunk/

    Remember - the energy you haven't wasted in the first place does not need to be moved out of the datacenter !

    1. Re:The REAL Fix Is by Anonymous Coward · · Score: 0

      Every transistor in memory will consume electric energy and transform it into heat:

      C++ vs Java:
      http://benchmarksgame.alioth.debian.org/u32q/benchmark.php?test=all&lang=gpp&lang2=java&data=u32q
      Java vs FreePascal:
      http://benchmarksgame.alioth.debian.org/u32q/benchmark.php?test=all&lang=fpascal&lang2=java&data=u32q
      C++ vs PHP:
      http://benchmarksgame.alioth.debian.org/u32q/benchmark.php?test=all&lang=gpp&lang2=php&data=u32q

  60. A problem specific do data centers? by srussell · · Score: 1
    In other news:

    Computer programmers weary of optimizing code

    Auto engineers weary of increasing fuel economy

    Home owners weary of insulating their houses

    Electricity costs money. Reducing the cooling costs of data centers isn't a green issue; it's a cost issue. TFA mentions this specifically:

    Steven Brill and his analysts have pounded the table on the importance for IT to pay the electric bill so they understand just how much power they consume.

    so I find it odd that the take-away is "green fatigue."

  61. Re:That cheap hydroelectric power maybe going away by Anonymous Coward · · Score: 0

    How the fuck can you replace a dam with wind power ? Hint: It fluctuates at a ration of easily 10x from windy to windless days here in Germany.

    Use this nice application and play with the date to see what I mean:

    http://www.transparency.eex.com/en/Statutory%20Publication%20Requirements%20of%20the%20Transmission%20System%20Operators/Power%20generation/Actual%20wind%20power%20generation

    WATCH THE FUCKING SCALE, though !

  62. Re:That cheap hydroelectric power maybe going away by Anonymous Coward · · Score: 0

    Actually, dams (and similar plants like pumped water storage) are the one and only feasible method of quickly smoothing out demand or supply fluctuations. You can power up easily 0MW to 1000MW from a large dam in a matter of 60 seconds. Gas plants need at least several minutes and coal and nuclear several hours to go from 0MW to 1000MW (mainly because they need to heat up massive amounts of water and metal).

    Here in Germany we discuss using Norwegian hydropower to store and smooth out our "regenerative energy" supply and serve the much more predictable demand. Very difficult, very expensive, not yet done, though. We already use Swiss and Austrian dams massively, though.

    Hydo power is the second line of defence in assuring a stable 50 Hz electricity net, the first one being the rotation energy of the turbines. And if your frequency goes to 49Hz, then have fun with the massive damage to the economy from burned motors, stopped production lines, jammed billion-dollar paper-making lines and so on.

  63. Re:Fuck those companies by Anonymous Coward · · Score: 1

    At one point, many human beings have seen the power of money and think you can manage a company through the lens of an accountant. That's akin to controlling a horse by a stick in her arse. It somehow works for some time.

  64. Why bother to read TFA? by rickb928 · · Score: 1

    "for every dollar of electricity to power a data center, $1.4 dollars were spent to cool it. That dropped to 1.8 recently, an improvement to be sure."

    Sure, 1.4 dropped to 1.8. Progress.

    If the rest of the article makes that much sense, I'm not wasting any more time. Typos are typos, but typoing the premise leaves me, well, feh.

    --
    deleting the extra space after periods so i can stay relevant, yeah.
    1. Re:Why bother to read TFA? by mhotchin · · Score: 1

      2.4 dropped to 1.8.

  65. Re: Fuck those companies by ThreeKelvin · · Score: 2

    So a Swedish citizen give approximatly six times the foreign aid a citizen in the US does?

    Yeah, you're right. That is pretty embarrasing.

  66. Just tax electricity to account for environmental by iamacat · · Score: 1

    And if it still doesn't come to the top of some company's balance sheet, it' perfectly fine. Chances are it will for heaviest electricity users and in the meantime taxes can be used for pro-encironment R&D.

  67. Re:Sounds like it's time for multiple micro-center by Anonymous Coward · · Score: 0

    As the sibling post mentions, AC units are heat pumps, not heat engines, so the ratio you use is not called, "efficiency," it's called, "power factor," and in the ideal case varies depending on the temperature difference. (the mathematical limits are +/- infinity, but obviously no practical device will operate at those extremes.)

    Use of the term efficiency only really makes sense if you're comparing your practical heat pump to an ideal heat pump with the same temperature difference, and that number is always smaller than unity.

    The odd thing about these conversations is the conventional wisdom that we should use active cooling on data centers at all. The actual components are always quite a bit higher than typical environmental temperatures, and for that all you really need is to have sufficient flow rate to take up the waste heat at the delta-t corresponding to the desired operating temperature, and this is the observation that Google uses in its modular data centers - put the hot thing outside.

    This is same observation helps make backyard grilling popular in the summer.

  68. Re:That cheap hydroelectric power maybe going away by K.+S.+Kyosuke · · Score: 2

    How the fuck can you replace a dam with wind power ? Hint: It fluctuates at a ration of easily 10x from windy to windless days here in Germany.

    In a point installation, the same size as the dam? You can't. But averaging the wind power from a geographically larger area (the whole of Germany might just be large enough, but barely, I guess) ought to smooth thing up a little bit...that is, ONCE the distribution grids are smart enough to handle that. Right now, I don't think the infrastructure is ready for it. Also, you need a good predictive model to anticipate the changes. Again, something yet to be done. Oh, and there's this silly stuff called "national borders" to complicate the building of the smart grid. Oh, hell...

    --
    Ezekiel 23:20
  69. Dump the Data Center Concept by dspeed · · Score: 1

    People, this is 2013 and this is pretty much off-the-shelf tech. Building the system (an HPC) in an air handler was cheaper than retrofitting the existing data center. We have a 24k core Intel box sitting on a slab. Running in 8 months from Request for Proposal. 95% of the cores in use on Friday, we were running 1.04 PUE at ~85 degrees F ambient. While this is a largish system, they are readily available smaller and 2x larger.

  70. Re:That cheap hydroelectric power maybe going away by Anonymous Coward · · Score: 0

    Your post is full of CONJECTURE. I do think all we know at this point in time says that "wind and solar power will fluctuate at a 10x ratio". Germany is a country of 80 million people and I seriously doubt the numbers for all of Europe (400 million) would be dramatically different.

    All the "regenerative" energy ideology is long on talking and propaganda and very short on substance. Electricity has already become un-affordable to many poorer segments of the German population. Network stability has been threatened multiple times during the last 20 months because of the fluctuating supply. It has been proven correct that for each 1MW of "renewable" generating capacity, you also need 1MW of "conventional" capacity.

    Yeah, Romanticism is excessively expensive, especially when you believe in Romanticism as hard as Germans do. But fuck, life would be boring without militaristic emperors, Austrian chancellors, fucking expensive, badly managed re-unifications, destruction of our treasure of nuclear power, "renewable" energy and a fucking excessively stupid "common currency".

    And before you say "it's not so bad" - have a look at fertility figures and you can see Romanticism is destroying the German people themselves. All of these fucking stupid romantic projects have depleted the financial resources of the average German man and woman to the point they think they cannot afford kids anymore. You earn something like 10 Euros/hour in the "second tier" companies which supply parts to the major auto companies. And from those 10 Euros they manage to remove at 3 Euros/hour for all sorts of socialist and romantic buttfuck ideas. Plus, they destroy the currency in the name of "European pacification by single currency". That "effort to peace" is reflected by 50% young unemployed in Greece and nasty "Nazi" propaganda by those Greek nothing-doers-cum-subsidy-thiedes-cum-statistics-forgers.

  71. Beware PUE lies by drdrgivemethenews · · Score: 1

    As a one-time member of The Green Grid Technical Committee, let me summarize and correct a few points:

    • The EPA has said that data centers use around 4% of US power. The federal government uses going on half of that, IIRC.
    • Historically PUEs of 2.4 were common. It makes sense. In a closed building, it takes 1 unit of cooling energy to cool the heat produced by one unit of computation etc. The cooling systems were say 80% efficient so that makes 1.25 units of cooling energy. Add in power conditioning and UPS losses, and you easily get 1.4 to 1.6 units of non-computational work for every unit of computation, for a PUE of 2.4 to 2.6.
    • A PUE of less than 1.0 is by definition impossible. Nevertheless, a few deluded individuals have reported them.
    • In anything less than ideal conditions, getting the PUE below 1.2 is very difficult. A common mistake is to allow equipment fans to do some of the work of the heat exhaust fans. This effectively transfers facility load to the equipment and results in artificially low numbers.
    • Low PUEs are harder to achieve in high-resiliency conditions. The large server farms used by MS and Google do not require the level of availability that enterprise data centers commonly do. These companies have the luxury of trading off equipment failure rates with power costs.
    • Uninformed data center managers sometimes think they can use unconditioned outdoor air as a coolant. This is ill advised. High humidity levels, high sulfur and other contaminant levels, and particulates can cause premature equipment failure, not to mention voiding warranties. I visited a data center in a hot and humid location once that had had 40% disk drive failure in a year. It's best to consult a professional data center HVAC specialist with experience in low-PUE installations.
    • Power costs do sometimes exceed CAPEX over the life of the equipment. It depends on location and up-front equipment cost.
    • Power gotten from public hydro is not "green". Power in the public grid is a zero-sum game. Only renewable energy that you produce yourself is more green than the average greenness of the public utility system.
    • The data centers located near big dams don't get cheap power because they're being green. They get it cheap because they avoid grid distribution costs. The same thing can be accomplished by colocation with a big coal plant. It just doesn't sound as cool.
  72. Re:Fuck those companies by __aaltlg1547 · · Score: 1

    That depends on the reason they stopped working on efficiency. If they stopped because they're *tired*, they're going to get their asses handed to them by the less-complacent. If they stopped because it's no longer among the highest four nails on the reducible-cost Pareto, they're doing the right thing for now.

  73. Re:Fuck those companies by mdervin2001 · · Score: 1

    How about cutting costs to increase profitability?

  74. Re:That cheap hydroelectric power maybe going away by K.+S.+Kyosuke · · Score: 1

    Your post is full of CONJECTURE.

    Actually, no. In, that case, my post would read "CONJECTURECONJECTURECONJECTURECONJECTURE..." etc., which it doesn't.

    I do think all we know at this point in time says that "wind and solar power will fluctuate at a 10x ratio". Germany is a country of 80 million people and I seriously doubt the numbers for all of Europe (400 million) would be dramatically different.

    It's not a matter of number of inhabitants (you still living in the 1950's? I mean, Europe has something like 7.5e8 people living in it at the moment), it's a matter of the size of the continent and the prevailing meteorological and climatic patterns, the size of the weather systems travelling over the continent, and simple statistics.

    Network stability has been threatened multiple times during the last 20 months because of the fluctuating supply.

    I think you missed the "we need a better grid" part of my post. You also missed the part where I observe that the wind and solar contributions to the grid can be anticipated (and acted upon in advance) if you have real time meteo sat coverage (as in, you can predict the insolation and winds). To anticipate, BTW, if you don't understand Latin, means "not letting anyone catch you with your pants down". I don't believe anyone is doing that kind of data feedback right now, therefore problems - how difficult is that to comprehend?

    --
    Ezekiel 23:20
  75. Re:Fuck those companies by volmtech · · Score: 1

    Reminds me of one of my old grandpa's stories. A farmer was feeding his mule 4 buckets of oats a day. Oates cost a lot so he started cutting back how much he fed the mule. He cut the mule down to three buckets, the mule kept pulling the plow. Cut down to two buckets, the mule kept pulling. One bucket, the mule kept pulling. Stopped giving the mule anything, two days later the mule was dead. The farmer exclaimed, "Just when I get a mule that would work with no food, he up and dies!" Sometimes you can cut cost to far.

  76. Re:Fuck those companies by volmtech · · Score: 1

    A family at my church hosted a student from Norway. She was amazed that most teenagers here drove their own car. She couldn't drive and no one in her village even had a car. Like you, she didn't want to go back to Norway either.

  77. Re: Fuck those companies by volmtech · · Score: 1

    We have world peace. That is expensive, who do you think the sheriff is?