Apple De-Certifies Monster Cables After Lawsuit Against Beats
An anonymous reader writes: Since 2005, Monster cables have been licensed under Apple's "Made For iDevice" program, which lets cable manufacturers put a logo on their product signifying they work with Apple products. Now, Apple has revoked that certification. In January of this year, Monster sued Beats, accusing its founders of fraud. Beats was acquired by Apple in 2014, and Monster is accusing Apple of bullying them by terminating the licensing deal. Monster's general counsel said the move would "significantly disrupt Monster's business and that the two companies had worked well for years, with Monster paying Apple more than $12 million in licensing fees since 2008."
It's inevitable and it's going to happen more. They are both from the dark side so who cares for any of these frauds. This type of thing will happen more often because of the IP Protection racket the government is running and also because these companies are going to increasingly run into each other due to this protection racket. The whole stack of cards is in it's last era.
Flim-flam cable maker suing overpriced hipster baiting electronics firm over tacky rich kid headphones.
Fetch me my popcorn
Apple, Monster, Beats, an ex hedge fund manager turned headphone designer... This reads like a Marvel comic with only supervillains in it.
If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
I have always admired Monster's business model. Take something as dirt cheap as a cable, tack on a price at least 3000% above cost and not only make it a success but have customers who advocate the superiority of your product on faith alone. Because they spent so goddamn much.
does 'certified for iDevice' even matter anymore? I could see it being a concern for the average consumer about a decade ago but so many products, uncertified mind you, exist for the apple to channel audio from soundcard to headbone that the logo itself seems of little merit.
Monster and Beats cultivated a brand all their own. Sure, Dr. Dre doesnt have his doctorate in accoustic waveform theory, but neither does Monster when it comes to a $600 pair of mission control headphones on the average teenager. Its all about the image, and in this case that image is perpetuated by pop culture and not dictated by apple.
Good people go to bed earlier.
Monster's general counsel said the move would "significantly disrupt Monster's business and that the two companies had worked well for years, with Monster paying Apple more than $12 million in licensing fees since 2008."
So, this is a philanthropic move from Apple, then. Monster are bottom-feeders that prey on the naive, and the world would be a better place without them.
Typical Apple, stabbing their partner companies in the back. Harkens back to the Motorolla days.
Getting pushed around? Not used to having to deal with someone that can bite back? Keep in mind this is the company that has a track record of attacking any and all start-up cable and connector makers.
This is a great read - a small-time cable maker basically telling monster suck it after they sent their default "infringement" claim. http://www.bluejeanscable.com/...
Is power supplies, because of the fire hazard.
Best Slashdot Co
Three of the biggest marketing company on the planet selling over priced tat relying on image and kewl-factor. All they need is SharperImage for a full Orgy!
It's okay to hope neither side wins. May they spend many years in litigation fighting over the right to sell overpriced bullshit like cables and headphones.
Seems like it would be a natural market for them.
they had circuit city or best buy compare them unfairly on tv with a monster cable running ESPN HD next to one with out a monster cable on ESPN SD.
Luckily I have shitloads of old appliances that I can cut the power cords off of and a bag of wire nuts.
The company whose entire business is based on selling overpriced cables to phools is accusing another company of fraud?
If they wanted standard cables and peripherals, they wouldn't be buying Apple stuff.
so that's like what? 6 cables?
They look great, they feel great, they work great. They have a shitload of strain relief and the really fancy-pants ones have this great braid on them that makes them slide across one another easily, and protects the cable from abuse. And as soon as I see them in the bin at a discount shop because nobody wanted to pay full price for them, I snap them up for pennies on the dollar. I have a whole bunch of Monster cables now, they really are great... except that some of the really pretty ones have pretty lame thumb screws.
"You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
It just amazes me that Brand names tied to artists still govern sales.
Beats are crap, we all know it, and that same $300 could be better spent on a Pair of AKG's or Sony's etc....
The Kids will buy what looks cool and trendy, and at least we can then tell who's got Bling and who's got IQ.
12 million in licensing fees? so they only sold 12 cables in that time?
So now the good folks at Monster will have to go put black stickers over the "Made for iDevice" logos on their packages, and the millions of hipsters will cry out in horror as their overpriced headphones will no longer work with their iPhones.
Someone might not want to buy their $5 for $50 anymore! Boo hoo!
Chas - The one, the only.
THANK GOD!!!
Gold plating connectors is worthless. Gold is super soft to begin with and any time two surfaces scrape there goes the few microns of coating. There is a reason most military gear is silver plated.
Only the State obtains its revenue by coercion. - Murray Rothbard
In January of this year, Monster sued Beats, accusing its founders of fraud....Monster is accusing Apple of bullying them
I think the term you are looking for here is psychological projection
Psychological projection is a theory in psychology in which humans defend themselves against unpleasant impulses by denying their existence in themselves, while attributing them to others. For example, a person who is rude may constantly accuse other people of being rude.
Apple buys Monster and continues selling overpriced cables, as usual, except now with a "Monster Beats!" brand on them! :)
Just curious who the reasonably priced, quality PC makers are and how they compare to Apple? Also, consider after sales service.
All those that come to mind are at the same price point and quality as Apple. Actually, I can only count one: Lenovo.
I am not saying you are wrong (I am not saying you are right either), I am just saying I need something to put things into context.
Jumpstart the tartan drive.
Er, if you are making cables for Apple Devices, "Made for iDevice" is the standard. Not to say that you can't get good cables that are not certified. Some digital cable standards are controlled by private companies.
Well, there's spam egg sausage and spam, that's not got much spam in it.
Seriously the only thing keeping companies like Monster Cable and Beats in business is the complete lack of knowledge of the average consumer. That a $40 MonsterCable is a $5 cable on amazon, or that an $80 pair of Grado Headphones sound immensely better than the $300+ Beats. Stop buying crap just because it costs more, idiots!
The original article link to the actual new story ("Apple decertifies...") is behind a paywall.
With all due respect to the Wall Street Journal, is there a reputable news source for this
that we can read?
I wonder how many of you find the faith based approach of many audiophiles silly (or disturbing). Nevertheless, it's amazing how large the audio industry has grown, in effect selling snake oil. For those of you who have not heard of NwAvGuy, he's an electronics engineer (most likely specializing in audio) who called BS on the racket - ran his own analysis to debunk expensive headphone amplifiers, and went so far as coming up with a cheap yet excellent reference design.
Except Dr. Dre is a rapper, which has nothing to do with music. So his point is irrelevant.
Tin, nickel, gold, copper, steel... what haven't I seen used for connectors? Aluminum, that's about it. I think we all know why, but the sparks that shot out of the outlets in the mobile home in which I spent many of my formative years due to oxidation of the aluminum wiring are a big clue if anyone doesn't
Electric Power Utilities are heavy users of tin-plated aluminum connectors. They are normally used with aluminum cable, so you don't have fewer issues with thermal expansion, etc.
Using aluminum cable with copper connectors will generally result in cold-flow degradation of the connection, leading to overheating and fire.
Place nail here >+
http://rapidnewsnetwork.com/ap...
Political debates have me rolling my eyes so much I think I got optical whiplash. I should sue. - Foamy The Squirrel
Oh, right. I forgot. The world is filled with people who have more money than common sense.
Monster complaining that they're being bullied is rich.
Now they know how the legions of companies they've gone after for completely unrelated reasons feel.
They've deserved this for a very long time. It's nice to know that the boot they're feeling is being administered by a company big enough to not even remotely care how they feel about it.