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UK Gov't Launches Anti-Adblocking Initiative, Compares It To Piracy (thestack.com)

An anonymous reader writes: UK culture secretary John Whittingdale has announced that the British government will set up a 'round-table' between online publishers and adblocking companies to discuss the 'problem' of adblocking. He described the practice of charging companies to be whitelisted as a 'modern day protection racket', and said: "Quite simply – if people don't pay in some way for content, then that content will eventually no longer exist And that's as true for the latest piece of journalism as it is for the new album from Muse." The issue has largely been left to the market to self-regulate until now, although Germany's courts ruled adblocking legal in 2015.

317 comments

  1. Let's go one better ... by BarbaraHudson · · Score: 5, Interesting

    If we don't pay politicians who come up with these stupid ideas, maybe they will no longer exist?

    --
    "Transparent" is a shit show that trades on every stereotype going. A man in drag is NOT a transsexual.
    1. Re:Let's go one better ... by hagnat · · Score: 1

      mod parent up

      --
      "life is a joke, and someone is laughing at me"
    2. Re:Let's go one better ... by Anonymous Coward · · Score: 1

      Can we get some sort of software to simply block these politicians?

    3. Re:Let's go one better ... by Anonymous Coward · · Score: 5, Insightful

      It's nothing to do with the politicians. It's the advertisers and their under-table back-handers. A lowly oik is promised a non-executive board position at £300k/yr 4ish years down the road. She raises the issue with civil servants (job for life in the public sector, never lose their jobs when govts change) until it makes it to a committee. At this point more money comes in via promises of further non-exec income for the senior people on said committee; these people will be associated with a given party, even if they're don't hold a senior seat.

      Sooner or later the corps get to buy legislation at the expense of the people. This is obviously the status quo in the US, but no Europe (yet). The retards in the UK always gripe about the House of Lords, but it's these very people that are the last bastion of sanity to tell the lower House to fuck off with this shit. Unfortunately the UK has followed the US model and set things up to reduce the peers (who have zero worries about income, wealth, education et al, for them and their family), and load up with career politicians to outvote those that see through the obvious corporate buy-the-law bullshit.

    4. Re:Let's go one better ... by Anonymous Coward · · Score: 0

      Its the UK Government... aka Google's press department.

    5. Re:Let's go one better ... by Sax+Russell+5449D29A · · Score: 5, Insightful

      I sort of understand their point in this matter, at least partially. When money comes into play regarding whitelisting, that's where I'm having a hard time accepting ad blocking companies' actions. It's like being forced to claim a Yelp business profile so you can respond to critical comments.

      What I don't have any objections against are non-profit adblocking software that let the user fully control what they see or don't see while respecting their privacy. No hidden URL tracking policies, data collection, ad whitelisting schemes or any similar nonsense. There are already a metric shitton of means to get around ad blocking software and improving user privacy at the same time.

      --
      -SR
    6. Re:Let's go one better ... by Anonymous Coward · · Score: 2, Interesting

      Someone is paying them to come out with this. The Ad-industry has gone all out with its anti-adblocking initative in the last year or so.

      We've seen the ab-block plus creator get co-opted, likely from a combination of legal pressure, social schoomizing(lobbying), and probably some kind of attempted bribery. We're seeing more websites (e.g. Wired) explicitly shut out browsers with ab-blockers. Google and Yahoo have likewise begun to openly complain about ad-blocking technology.

      There is a major push against ad-blockers going on right now. It's obvious because, as their wares would suggest, ad-men simply lack any subtlety or political acumen. However, what this latest development does show is that they still have both money and the influence -- or ability to buy influence -- in government circles.

      The push against ad-blocking is here. It's already difficult if not impossible to obtain ad-blockers for "walled-garden" mobile and tablet browsers. We'll see attempts by the likes of Google to remove them from Chrome and the Play store in time. Don't be surprised to see Ad-block removed from the list of official firefox extensions either.

      This situation, probably precipitated by the death of Flash and its easy ads, in effect cuts to the heart of who your computer belongs to. You? Or the websites you choose to visit. Right now, we are witnessing the first steps towards literally using the power of the state to stop users blocking ads from displaying on their own computers. If they succeed, frankly the very notion of a "personal computer" connected to the world wide web will become an outdated concept.

      This is gearing up to be one hell of a showdown.

    7. Re: Let's go one better ... by Anonymous Coward · · Score: 0

      Hot damn anonymous coward! That is the best comment I have read in my years of using the Internet. Subtle, succinct and no preachy bullshit. Hat's off to you Anon :)

    8. Re:Let's go one better ... by Anonymous Coward · · Score: 0

      One better still:

      Since they're being paid by the lobbyists perhaps we the people should just straight up pay them directly ourselves to lobby for what we want.

      What's that? That's what we do already? But they still take money from the corporate lobbyists despite them wanting things that we don't want?

      Well that just seems unfair.

    9. Re:Let's go one better ... by Z00L00K · · Score: 1

      Well, just vote for Trump and you will see that the problem of politicians would solve itself since they will all get fired.

      --
      If builders built buildings the way programmers wrote programs, then the first woodpecker would destroy civilization.
    10. Re:Let's go one better ... by AmiMoJo · · Score: 2

      The minister is doing this on behalf of his friends in the content industry. That's the biggest problem with it - the conclusion that it's a problem was drawn because it's bad for his friends.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    11. Re:Let's go one better ... by cheesybagel · · Score: 2

      I think the UK has laws regarding junk mail and direct marketing. But this initiative seems to fly in the face of those.

    12. Re:Let's go one better ... by Applehu+Akbar · · Score: 2

      Can we get some sort of software to simply block these politicians?

      To put it another way, how far can the sun sink after having set on the British Empire?

    13. Re:Let's go one better ... by fustakrakich · · Score: 1

      If you don't want to pay them, you have to stop reelecting them. I mean, how else is it supposed to work? They exist for the high rewards we provide.

      --
      “He’s not deformed, he’s just drunk!”
    14. Re:Let's go one better ... by zieroh · · Score: 2

      Attention, UK Bureaucrats! Black Mirror is a warning, not an instruction manual!

      --
      People who say "sheeple" have about as much sophistication as an AOL user, and in fact are probably actually AOL users.
    15. Re: Let's go one better ... by Anonymous Coward · · Score: 0

      Flipping that around... Politicians who come up with these stupid ideas exist because someone pays them to do so

    16. Re: Let's go one better ... by Anonymous Coward · · Score: 0

      Please stop replying to your own posts, it's embarrassing.

    17. Re:Let's go one better ... by Anonymous Coward · · Score: 0

      I don't think he is a candidate in the UK (yet).

    18. Re:Let's go one better ... by mikael · · Score: 3, Interesting

      It's the only way they can fund the cost of internet surveillance. Companies like Phorm would do deep packet inspection of internet traffic for keywords, web addresses in combination with a tracking cooking UID. They would sell advertising slots to advertisers and websites. When a website requested an banner advert, Phorm would check the IP address and keywords, then provide a suitable advert if possible.

      https://en.wikipedia.org/wiki/...

      It was only discovered when a businessman couldn't understand why his web pages were different on different computers.

      --
      Vintage computer adverts: http://www.vintageadbrowser.com/computers-and-software-ads
    19. Re:Let's go one better ... by tburkhol · · Score: 4, Funny

      I don't think he is a candidate in the UK (yet).

      I don't think that matters. The Trump presidency is going to be so huge, he'll be able to fire politicians in other countries.

    20. Re:Let's go one better ... by currently_awake · · Score: 1

      The advertisers are an excellent source of surveillance data. They are already spying on everyone and they already analyze it for meaning. This has nothing to do with money, the government has an unlimited source (you).

    21. Re:Let's go one better ... by Anonymous Coward · · Score: 0

      Right. Because I have control over what the majority of idiots do.

    22. Re:Let's go one better ... by mattventura · · Score: 2

      To be completely honest, as much as I hate ads, I'm fine with the "acceptable ad" programs and the like. As long as I can still block the ads (and I can, since ABP lets you disable the acceptable ads stuff), then other people can fund ABP development and ad-supported sites. Call me selfish, but I have no problem with chumps paying for my stuff. Same thing with preinstalled crapware on PCs, I love it when other people subsidize my PC purchase when I'm just going to install a fresh OS anyways. Hell, the reason adblocking has worked so well up until this point is exactly the same: you get the ad-free experience, while the technically-inept bear the cost for you.

      That being said, I actually browse with the "acceptable ads" turned on, and still haven't seen an ad except on sites I've personally whitelisted.

    23. Re:Let's go one better ... by Anonymous Coward · · Score: 0

      Nobody is forcing Britons to use the whitelisting plugins. Most adblockers don't whitelist, in fact only 1 does it. John Whittingdalecockgobbler is clearly taking money from the fuckers pushing ads down our throats, effectively putting himself in the position of a mafioso who sees his turf threatened and calls for a mob war. Fucking gangsters like him need to be wiped from the surface of any planet they infect.

    24. Re:Let's go one better ... by Blue+Stone · · Score: 1

      *We* (the people) don't pay politicians to come up with these stupid ideas, it's the corporations and businesses who pay them to represent *their* interests.

      The Tories in the UK are a wholly owned subsiduary of business. Bought and paid for. These companies want a return on their investments and politicians like Whittingdale are their errand boys.

      Expect nothing less from the oligarchy that sits at the center of UK democracy; like a worm inside an apple.

      --
      Corporation, n. An ingenious device for obtaining individual profit without individual responsibility. - Ambrose Bierce
    25. Re:Let's go one better ... by Jack+Griffin · · Score: 2

      The minister is doing this on behalf of his friends in the content industry. That's the biggest problem with it - the conclusion that it's a problem was drawn because it's bad for his friends.

      Or, all the opposing views didn't even bother to write to their MP because they are too lazy. Democracy is biased toward those who put in effort, you can't complain if your effort is confined solely to bitching on Internet forums.

    26. Re: Let's go one better ... by Anonymous Coward · · Score: 0

      It will be a beautiful thing. He has a lot of really good guys working on it. He will make the politicians pay for a wall to keep them out of office!

    27. Re: Let's go one better ... by Anonymous Coward · · Score: 0

      How many people would even think of writing to their MP complaining about all the advertising on the Internet, or praising the virtues of ad-blockers?

    28. Re: Let's go one better ... by jxander · · Score: 1

      While I agree in principle, in reality money is the only language these ad companies speak.

      Charging them straight cash money is the easiest and most direct way to inform them that their current business practice is unacceptable. Pairing that payment with "acceptable ads" that don't auto-play, pop-under, or any of the other hokey bullshit is a sweet bonus that may eventually lead to not needing as block software. Maybe.

      --
      This signature is false.
    29. Re: Let's go one better ... by Anonymous Coward · · Score: 0

      Can the sun sink the British Empire? Dunno but it sure can vaporize it.

    30. Re: Let's go one better ... by silentcoder · · Score: 0

      It has not. The phrase implied the empire being so big that it was always daylight somewhere they rule. Its still true... but barely. One tiny Caribean Island would end it if it went independent. XKCD did a what-if about it.

      --
      Unicode killed the ASCII-art *
    31. Re: Let's go one better ... by Anonymous Coward · · Score: 0

      Please stop talking to yourself, people will think you're crazy.

    32. Re: Let's go one better ... by cyber-vandal · · Score: 1

      There are several ad blockers for Safari on iOS.

    33. Re: Let's go one better ... by Anonymous Coward · · Score: 0

      It's called hardware; it fires bullets.

    34. Re: Let's go one better ... by Anonymous Coward · · Score: 0

      I think I'm crazy...

    35. Re: Let's go one better ... by Anonymous Coward · · Score: 0

      just add the BBC to your host file blocking.

    36. Re: Let's go one better ... by Anonymous Coward · · Score: 0

      They're both AC. What the fuck would be the point in praising his own post? Nobody fucking knows who wrote it.

    37. Re:Let's go one better ... by Outta_the_way_peck! · · Score: 1

      ... and make them build walls.

    38. Re:Let's go one better ... by stealth_finger · · Score: 2

      I don't think he is a candidate in the UK (yet).

      We got Boris Johnson.

      --
      Wanna buy a shirt?
      https://www.redbubble.com/people/stealthfinger/shop?asc=u
  2. In other news... by danbert8 · · Score: 5, Insightful

    People who abuse free samples are equivalent to thieves, people who test drive cars excessively are car jackers, and those taking more pennies than they leave are bank robbers!

    --
    Yes it's an anecdote! Were you expecting original research in a Slashdot comment?
    1. Re:In other news... by 4wdloop · · Score: 5, Insightful

      and let's not forget about these criminals turning down TV volume during commercials!

      --
      4wdloop
    2. Re:In other news... by orgelspieler · · Score: 2

      And using the fast forward button on your VCR apparently makes you the Boston Strangler!

    3. Re:In other news... by jellomizer · · Score: 5, Informative

      Well even unlike your conditions, the problems are the Ad's can be dangerous to your computer, and your privacy.
      I keep an Ad blocker, not because I want to deprive sites with revenue, but there are dangerous Ad's out there, ones that try to collect data on your browsing habits, run poorly written code that slows your computer down to a crawl.

      Ad blockers are an important defence against malware.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    4. Re:In other news... by edtice1559 · · Score: 3, Insightful

      What about the evil ones who use commercial breaks to go to the bathroom?

    5. Re:In other news... by Teun · · Score: 1

      Having a bath instead of a shower is very British but it takes too long, maybe you mean the toilet?
      Regardless. it's evil.

      --
      "The likes of Facebook and WhatsApp are free to those whose privacy is of zero value."
    6. Re:In other news... by danbert8 · · Score: 1

      But pennies can be covered in germs! Well maybe not pennies... Whatever little copper is remaining in the plating might kill them off. But nickels perhaps?

      --
      Yes it's an anecdote! Were you expecting original research in a Slashdot comment?
    7. Re:In other news... by Anonymous Coward · · Score: 1

      Actually it isn't "some" ads that spy on your browsing habits - it's basically all of them. The methods used can be more or less nefarious (cookies, flash cookies, browser fingerprinting, installing spyware etc etc) but the end result is the same. And that is the reason that I run an adblocker, and advocate that others do the same.

      Ok webpages, you want me to view your ads? Incorporate them on your site as static images - un-targeted, non-tracking, flash-free, old-fashioned, newspaper style ads. Until that happens, though...

    8. Re:In other news... by Z00L00K · · Score: 1

      With the current amount of commercials and reality shows a bath is a lot more satisfying. Just remember to bring a water-proof book and some soothing music.

      --
      If builders built buildings the way programmers wrote programs, then the first woodpecker would destroy civilization.
    9. Re:In other news... by AmiMoJo · · Score: 2

      I wonder if this is motivated by ad blockers stopping GCHQ/police malware.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    10. Re:In other news... by sudon't · · Score: 1

      "Toiletteroom offends our sensibilities, even though "toilette" was itself once a euphemism.

      --
      -- sudon't

      Air-ride Equipped

    11. Re:In other news... by Anonymous Coward · · Score: 0

      Something related to This article or maybe this one or both?

    12. Re:In other news... by Anonymous Coward · · Score: 0

      They're not the only dangerous thing out there.
      His half brother Charles Napier was jailed for 13 years for sex abuse of boys

    13. Re:In other news... by jimbob6 · · Score: 1

      While I find your comment amusing It gives the opposing argument too much credit. It implies that their argument is meritus though hyperbolic. There is absolutely no merit in the argument that content providers will disappear if you block ads. This is the argument made by people who don't remember what the internet was like before it was completely over run by corporate interests. It was awesome! It was fast even at 9600. You got exactly what you asked for and nothing else. There weren't people spying on every thing you did. It was virtually impossible to get any kind of malware from a web site unless you downloaded an executable and ran it. The internet had its origins in the basements of university's for the purpose of the free exchange of information not to sell you shit you don't really need. The ad company's came around later when they discovered how much money there was to be made. Its the same argument that record company's make, clamming that music comes from record company's when in fact it's the other way around.

    14. Re:In other news... by MobileTatsu-NJG · · Score: 1

      I use an ad-blocker. I also pay Hulu and Youtube for an ad-free experience. I wonder if Hulu and Youtube have detected that.

      --

      "I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)

    15. Re:In other news... by Jahta · · Score: 1

      People who abuse free samples are equivalent to thieves, people who test drive cars excessively are car jackers, and those taking more pennies than they leave are bank robbers!

      Sadly portraying ad-blocking as piracy is becoming "a thing". I posted earlier this year about an anti-ad-blocking company - Clarity Ray - and their CEO who was comparing ad-blocking today to good old-fashioned "music piracy".

  3. If your product has adverts... by serviscope_minor · · Score: 5, Insightful

    If your product has adverts then adverts are part of your product. That makes YOU responsible for them. So if they annoy the ever living crap out of your users then it is YOUR fault.

    So if you need adverts then take some responsibility. That means making sure you don't have adverts so obnoxious or malware ridden that your users want to block them. If the users want to block your adverts it is your fault and you have failed.

    If you just want to "maximize your monetization" or simply can't be arsed to do a decent job, then you have no sympathy from me.

    --
    SJW n. One who posts facts.
    1. Re:If your product has adverts... by Lab+Rat+Jason · · Score: 5, Insightful

      This X1000!

      A newspaper would NEVER print (physically print) an ad that they hadn't reviewed first... NEVER, so why when you go to a news web site do you see ads which have not been reviewed? I know for a fact that they don't bother! Example: a local flight school had an airplane crash last year... the story the local news ran had a sidebar advert for that very same flight school. Two people died in that crash, and nobody thought: Hmmm... is this appropriate? If you can't be bothered to look at your ads, then I can't be bothered to look at them either. Add blockers won't work against self-hosted ads, so the solution is already present and obvious. Stop trying to make laws to protect your laziness! It's really not that hard to ask your editors to "flag" certain subjects as off limits for ads, and if you control the ad platform, problem solved!

      When you look at other industries outside of news, the problem is the same. We've achieved the ability to track people, and therefore provide contextual advertising based on other websites I visit, but there is never any awareness about the website I'm currently visiting. Kinda like a rape counseling site with a dating app ad in the sidebar. The funny thing is, it's probably not bringing the advertiser the value they want either.

      --
      Which has more power: the hammer, or the anvil?
    2. Re:If your product has adverts... by Anonymous Coward · · Score: 0

      Even if ads were hosted on the same server of the website, and were as little as a simple jpg, people would still block them. Tracking/malware etc are just scare tactics, the real issue is people just want stuff for free.

    3. Re:If your product has adverts... by HornWumpus · · Score: 3, Insightful

      Yep, dirtbag marketers want my bandwidth for free. Fuck them right in the ear with an elephant dick.

      --
      John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
    4. Re:If your product has adverts... by Thud457 · · Score: 2

      WOT? No Forbes link?

      It would negatively impact shareholder value to ensure that our toothpaste doesn't contain ground glass or strychnine.

      --

      the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff

    5. Re:If your product has adverts... by Anonymous Coward · · Score: 3, Insightful

      The closest example to this is a company that has door to door vacuum bed salespeople. One in every 10, when visiting a house, will pull out a sawed off twelve gauge and do a home invasion. Guess who will be sued in this case, after a few incidents of this? Yep. The vac bed company.

      This is how it should be with websites. If a website has an advertiser decide to throw a malicious ad up, the website should be financially responsible for the advertiser's dealings, just like Best Buy is responsible if a company branded display in their store falls over and injures someone, even though the branded display was set up by a third party.

      However, there is the fact of finding proof that malvertising came from a certain site. Advertising sites are clever, as the malicious ads are random and intermittent. However, holding website owners responsible for damage caused as a result of visiting their page is a step forward.

    6. Re:If your product has adverts... by TWX · · Score: 5, Insightful

      Even if ads were hosted on the same server of the website, and were as little as a simple jpg, people would still block them. Tracking/malware etc are just scare tactics, the real issue is people just want stuff for free.

      I block ads for two interrelated reasons. First, they do something to my computer that is more than an in-line image on a web page. Second, they're visually obnoxious and make the site that I'm trying to visit unusable.

      I can accept ads that are a simple still-image or simple animated image in-line on the page. The image needs to not detract from the use of the page. The image needs to not cause some kind of epileptic fit. The image needs to have content that is suitable for the site on which it is displayed and for a reasonable expectation of the age of the average user of the page.

      I will not accept ads with sound, ads that hover-over content, ads that block access to content until active user-action, ads that require a significant time-delay before allowing access to content, ads that spawn a new window or tab, ads that use excessive animation, ads that resize the browser window, ads that use high-speed high-contrast color swapping, ads that are wholly inappropriate for the content of a website, ads that install anything on my computer, or ads that linger past the display of the web page on which they are associated.

      I will accept ads that are essentially the electronic equivalent of newspaper ads. Those are acceptable. Those are really the only kind that are acceptable. Early-on I allowed ads. then ads started hijacking my browser, and eventually ad-delivered malware through a site that required the use of IE broke the DNS on a particular computer, and I decided that from that point forth I was not going to allow any Internet-based ads until they fixed the problem. They have not fixed the problem so I still do not allow ads.

      --
      Do not look into laser with remaining eye.
    7. Re:If your product has adverts... by edtice1559 · · Score: 1

      Except that people don't block these ads. Most ABP users allow "acceptable ads," including me. Now the rough part is, due to so many bad apples, it costs money to maintain these lists and the makers of the ad blockers charge to be part of the acceptable list. That I can see as somewhat unfair. But the fact is many people (I'd venture most) wouldn't block a simple JPG. OTOH, there is a lot of content that I *want* to pay for in additional to what I already pay for. I buy a monthly cable TV subscription (although mostly because I supply it to tenants in a multi-unit property), Amazon Prime (which is about 80% of the TV/Movies that I watch), and subscriptions to New York Times, The Economist, The Nation, Christian Science Monitor, and Science News. I would like to subscribe to some scientific journals but they don't have Kindle editions and I'm not going to carry a bunch of dead trees around. I don't by BluRay or DVD because I can't stand the forced ads. I'm also an iTunes Match subscriber (because the backup service is worth $25/year). I go see movies at the fork and screen theater and pay the premium price. There's no lack of people willing to pay for quality products. I also use ABP and will continue to do so. I shouldn't have to turn the volume down to mute in order to browse the web without getting shocked out of my seat.

    8. Re:If your product has adverts... by taustin · · Score: 1

      Print ads cost a lot more than web page ads. That means there's enough money to pay for an employee to look at each ad. For the big ad networks, with millions of ads being served every year, that's not possible, ever. The alternative isn't between human reviewed ads and broken auto-review, the alternative is between broken auto-review and having to get an honest job because your ad company has gone bankrupt.

      In other words, the web simply can't continue as an ad driven medium. Nobody will pay enough for web ads to cover the cost of human employees, nobody will pay for content on a paywalled site, and nobody in their right mind will tolerate the criminal enterprises that the ad networks have become without an ad blocker.

      There is no solution. The basic nature of the web will change, because it has to. Personally, I won't miss the current cesspit of uselessness.

    9. Re:If your product has adverts... by Anonymous Coward · · Score: 0

      , the real issue is people just want stuff for free.

      I agree. All these online advertising and marketing companies want your metadata and browsing habits for free. They expect us to use our valuable time navigating their ad-laden pages without paying us for it. Advertisements are theft.

    10. Re:If your product has adverts... by TheRaven64 · · Score: 4, Interesting

      I like the Forbes model. Ad blocking is not a long-term sustainable model. Sites that produce original content need to be funded in some way. Forbes says 'if you're not willing to see the ads here, then please don't come to our site'. I don't consider their content worth disabling the tracking blocker that I use (note: I don't block ads, I block flash and I block known tracking JavaScript. If your ads rely on that, then you're collateral damage), so I don't get past the page with the warning.

      Deciding that you do value their content, but you're not willing to accept their revenue model is hypocritical. I'd be quite happy with an ad blocker that applied the Forbes model globally - if a site is too annoying, just block the entire site. For one thing, it would encourage sites to pursue alternate revenue streams, rather than assuming that the advertising bubble will keep growing forever.

      --
      I am TheRaven on Soylent News
    11. Re:If your product has adverts... by DivineKnight · · Score: 1

      Don't...don't even go down this path. Make your stand at "this is my computer, MY computer, and what it does with the information is receives is entirely up to me," as well as pointing out "Quite simply – if people don't pay in some way for content, then that content will eventually no longer exist" -> this man has no idea that the Internet existed before paid content, was more diverse during that time, and arguably a better place.

    12. Re:If your product has adverts... by Firethorn · · Score: 1

      Forbes says 'if you're not willing to see the ads here, then please don't come to our site'.

      And thus I don't go to their site, they don't get to count my accesses as views, their 'readership' just went down in a small way.

      Hell, last time I tried they delivered the 'turn off adblock' even when I had it turned off, with the goal of seeing what they considered 'minimal ads', so it seemed that they weren't interested in delivering content to me, period. Screw them.

      I have 'allow acceptable ads' checked in adblock. You want to deliver ads to me? There's a program to get white listed. The primary reason I see for NOT being in that list is that you're unwilling to meet the standards. IE you want to keep delivering active, interrupting, ads that potentially contain malicious code. Nope.

      --
      I don't read AC A human right
    13. Re:If your product has adverts... by dpidcoe · · Score: 1

      Pretending it's people who want stuff for free is just a smear tactic. Self hosted ads would be hard enough to block (there's literally no way to differentiate them from other parts of the site) that the annoyance factor would have to be pretty high for someone to take the trouble of blocking it. In fact, if you insisted on self-hosting ads that were obnoxious and/or malicious, I'm pretty sure people would just quit going to your site rather than engaging in an unwinnable arms race with you. A win-win for everyone.

    14. Re:If your product has adverts... by Anonymous Coward · · Score: 0

      And once you install adblock+ or the equivalent, it's easier to block all ads than just "the bad ones." So all ads remain blocked.

    15. Re:If your product has adverts... by Anonymous Coward · · Score: 0

      I don't even run an adblocker anymore. Just uMatrix. As an experiment, I tried to whitelist stuff until i could see their page one day, I think their JS is just broken on Chrome.

    16. Re:If your product has adverts... by cheesybagel · · Score: 2

      You're wrong actually. I still remember when Slashdot started and CmdrTaco put ads as images on a server on his own domain. Back then, what I heard, was that they got more money per ad because there were no middlemen and the ad was actually targeted. Now you have computer targeted ads from ad services companies who don't care a damn about each add but they make it up in volume. And it shows.

      I still remember Doubleclick and Gator as well. I think Google eventually bought Doubleclick. But Gator... I dunno. I think they vanished through a sink hole.

    17. Re:If your product has adverts... by Z00L00K · · Score: 1

      A static jpeg that isn't taking a major part of the web page wouldn't make me annoyed enough to filter it out unless it was gore, necrophilia or cp.

      And a small text only ad - that would almost be cute these days!

      --
      If builders built buildings the way programmers wrote programs, then the first woodpecker would destroy civilization.
    18. Re:If your product has adverts... by Mandrel · · Score: 1

      I will accept ads that are essentially the electronic equivalent of newspaper ads. Those are acceptable. Those are really the only kind that are acceptable. Early-on I allowed ads. then ads started hijacking my browser, and eventually ad-delivered malware through a site that required the use of IE broke the DNS on a particular computer, and I decided that from that point forth I was not going to allow any Internet-based ads until they fixed the problem. They have not fixed the problem so I still do not allow ads.

      Do you use Adblock Plus with its Acceptable Ad option turned on? That seems to be exactly what you want.

    19. Re:If your product has adverts... by penguinoid · · Score: 1

      Let them go one further, let them remove themselves from Google search results, let them be marked on the link itself as ad-only content so I can tell my browser not to follow that link. But if they manage to get me to visit their website, I'll view their content but I still won't look at their ads -- whether their "no adblockers" script likes it or not.

      --
      Don't waste your vote! Vote for whoever you want, unless you live in a swing state it won't matter anyways
    20. Re:If your product has adverts... by Ravaldy · · Score: 1

      Second, they're visually obnoxious and make the site that I'm trying to visit unusable

      Then don't use the service. Nobody has a gun pointed to your head. IMO the only valid reason for blocking ads is due to the risk of infection which can happen regardless of using an ad blocker.

      People have to stop and think how this whole information highway is paid for. I don't care how simple the content is to create, the publisher is allowed to attempt paying himself for it. When you buy a hammer and you pay $20 for the Stanley hammer that is your choice. What is not your choice is to chose to NOT pay for said hammer. IMO same should apply here.

    21. Re:If your product has adverts... by Anonymous Coward · · Score: 0

      No, the acceptable ads option is a paid whitelist, which is what this news story is lamenting. You could be distributing driveby-download malware to create a bot army and so long as the danegeld is given to ABP, your software will be on the acceptable ads list.

    22. Re:If your product has adverts... by UnknownSoldier · · Score: 2

      > Ad blocking is not a long-term sustainable model.

      [[Citation]]

      > Sites that produce original content need to be funded in some way.

      Somebody call the waaambulance. Repeat after me, It's not my job to support your broken business model.

      > Deciding that you do value their content, but you're not willing to accept their revenue model is hypocritical.

      Oh please, quit with the false dichotomy. This bullshit argument doesn't work for print, radio, TV, so why the fuck should the medium (web) be any different?

      Do you even understand the difference between opt-in vs opt-out ?

        If you have to resort to ads you've already failed in _respecting users_. Forcing non consenting ads upon users tells me you're more interested in whoring out your content then providing anything of value.

      > I'd be quite happy with an ad blocker that applied the Forbes model globally

      So you're willing to sell out your values. Good for you. Some of us aren't, so kindly fuck off your bullshit justifications.

      What's next, telling me that pressing the mute button, or going to the bathroom, during commercials is immoral ?? Because I'm quickly coming to the conclusion:

      "Greed destroys every market. ALL ads are immoral. Block the fuckers. And nothing of value was lost."

      Seriously, this dogma of "There is nothing more important then money" is getting a little tiring. How about _respecting user's wishes that want ZERO ads_.

    23. Re:If your product has adverts... by Anonymous Coward · · Score: 0

      the forbes model...

      Forbes says:

      "Enable javascript so we can load 984509458 scripts using YOUR internet connection, run them on YOUR browser, on YOUR computer, so we can tell if you are running an adblocking program on YOUR computer when you browse our site using YOUR internet connection."

      User says:

      "YOU can suck MY dick, because I'm not going to do that. There are plenty of other sites out there that don't force me to bend over and take one up the ass just to view."

    24. Re:If your product has adverts... by Alumoi · · Score: 1

      I will not accept ads with sound, ads that hover-over content, ads that block access to content until active user-action, ads that require a significant time-delay before allowing access to content, ads that spawn a new window or tab, ads that use excessive animation, ads that resize the browser window, ads that use high-speed high-contrast color swapping, ads that are wholly inappropriate for the content of a website, ads that install anything on my computer, or ads that linger past the display of the web page on which they are associated.

      But... but... this IS the web today! All those meaningless letters some old farts consider articles are just placeholders for the real content!
      People want to 'consume content', not read an article, watch a movie or look at cat pictures.

    25. Re:If your product has adverts... by Anonymous Coward · · Score: 0

      They don't give a shit about your 'readership'. Readership was a proxy for measuring the value of advertising that made sense in a world where everyone saw your ads (newspaper) but no one's buying advertising space on Forbes because they get x million visits, they're doing it because their ad gets x views or they get y click throughs. If you were going to view the pages without ads then they'd rather you went elsewhere.

    26. Re:If your product has adverts... by Registered+Coward+v2 · · Score: 1

      > Ad blocking is not a long-term sustainable model.

      [[Citation]]

      > Sites that produce original content need to be funded in some way.

      Somebody call the waaambulance. Repeat after me, It's not my job to support your broken business model.

      True, and it's not their job to provide you content on the terms you want. That's why I like Forbes' model. You block ads and they don't serve up their pages.If you find who Forbes choses to display adds and run JS objectionable then continue to block it and be blocked form their site. A very fair solution. Each side gets to decide on their own what they find acceptable.

      --
      I'm a consultant - I convert gibberish into cash-flow.
    27. Re:If your product has adverts... by Anonymous Coward · · Score: 0

      I like the Forbes model.

      Your loss. Oh, well...

    28. Re:If your product has adverts... by Anne+Thwacks · · Score: 1
      arguably a better place

      Who, exactly is arguing this? I don't think even Trump's cat has the nerve to say it.

      --
      Sent from my ASR33 using ASCII
    29. Re:If your product has adverts... by Anonymous Coward · · Score: 0

      That is the correct response. Either host the ads themselves or block people who are blocking their ads. That's how it should work and I have no problem not using sites that require viewing third party ads. I'm not sure where there is a legislative need here.

    30. Re:If your product has adverts... by Mandrel · · Score: 1

      No, the acceptable ads option is a paid whitelist, which is what this news story is lamenting. You could be distributing driveby-download malware to create a bot army and so long as the danegeld is given to ABP, your software will be on the acceptable ads list.

      Adblock Pro claim, and I believe them, that no one can buy their way on to the acceptable ads list. Ads have to meet their guidelines to get on there.

      What ABP do do however, is to refuse to put ads they deem acceptable on the list if payment is demanded but refused. Somewhat distasteful, but they wouldn't have a business without it.

    31. Re: If your product has adverts... by Anonymous Coward · · Score: 0

      No, fuckwad. I will use my system and view whatever the fuck I see fit to. Get raped, fascist.

    32. Re:If your product has adverts... by the_Bionic_lemming · · Score: 1

      Actually, it's forbes loss since they have no chance of getting money when if they were whitelistd and shut off the anti-adblocker they actually get some revenue...

      --
      _ _ _ Go for the eyes Boo! GO FOR THE EYES!
    33. Re:If your product has adverts... by istartedi · · Score: 1

      A newspaper would NEVER print (physically print) an ad that they hadn't reviewed first... NEVER

      Well... when I used to read the print version of the Washington Post back in the 80s, there were a lot of ads in the sports pages for "massage parlors" and such. Anybody with half a brain knew what that was.

      The difference is that back then, you couldn't get a virus just from reading the paper.

      --
      For all intensive purposes, "whom" is no longer a word. That begs the question, "who cares"?
    34. Re:If your product has adverts... by Anonymous Coward · · Score: 0

      Forbes has content? Since when?

    35. Re:If your product has adverts... by 110010001000 · · Score: 1

      Amazingly the Internet existed before Internet advertising. I know! Amazing but true!!

    36. Re:If your product has adverts... by Anonymous Coward · · Score: 0

      Couldn't agree more, a lot of content is based on someones narcissistic need to spout and get "their point across"
      so via your blog or site, as far as I'm concerned your fare game for ad blocking.
      I'm not interested in ad's in any way , shape or form .. I don't buy products on such a premise ...
      OHHH look shiny ... wheres my wallet

    37. Re:If your product has adverts... by Anonymous Coward · · Score: 0

      Deciding that you do value their content, but you're not willing to accept their revenue model is hypocritical.

      It really isn't.

    38. Re:If your product has adverts... by jdavidb · · Score: 1

      Deciding that you do value their content, but you're not willing to accept their revenue model is hypocritical

      I am totally, 100% fine with that. I will continue to block ads and if a site doesn't like that they can implement technical measures to stop me or sue me or send someone to break my kneecaps. I am hoping that my adblocker soon routes around the damage on sites like Forbes. I don't want to see ads and I do want to use the web and I will continue to block ads and if it kills some sites I think that's great. That will definitely encourage some sites to pursue alternate revenue streams.

      The thing about hypocrites is we really don't care if we are hypocritical! D

      I'm jdavidb on soylentnews.org

    39. Re:If your product has adverts... by suutar · · Score: 1

      I'll say it. Everything about the current internet that I consider to be an improvement over the internet as it was in 95 is services that I pay for, and those don't advertise to me.

    40. Re:If your product has adverts... by Anonymous Coward · · Score: 0

      And scumbag nerds want the content of someone else's effort for free. You'll pirate stuff up the wazoo, but get all sanctimonious about someone presenting you with an advertisement.

    41. Re:If your product has adverts... by Lab+Rat+Jason · · Score: 1

      Although millions of instances of ads may be served, the number of distinct ads is much less, so I don't think the burden is as great as you are suggesting.

      --
      Which has more power: the hammer, or the anvil?
    42. Re: If your product has adverts... by Anonymous Coward · · Score: 0

      This is ridiculous. The ads don't produce themselves, and they don't auto upload themselves into the system. Someone touches each and every one at some point.

    43. Re: If your product has adverts... by Anonymous Coward · · Score: 0

      Next you'll be insisting I READ the ads. Then you'll insist that I BUY something from an ad. No thanks. I choose to ignore ads in all mediums, and when they're too obnoxious to ignore them, I block them. I'm old enough to remember an Internet without ads. Things worked just fine back then. I contribute to the Internet monthly via my cable bill.

    44. Re:If your product has adverts... by DrJimbo · · Score: 1

      Adblock Pro claim, and I believe them, that no one can buy their way on to the acceptable ads list. Ads have to meet their guidelines to get on there. What ABP do do however, is to refuse to put ads they deem acceptable on the list if payment is demanded but refused. Somewhat distasteful, but they wouldn't have a business without it.

      If ABP does screen ads (and the screening is effective) then they are providing a useful service and it is fine (in my book) for them to charge money for it. Some Internet advertisers are a step up (or maybe a step down) from spammers. It is an nasty field. If you are a legitimate Internet advertiser then ISTM you should want to get approval of your ads by Adblock Pro and you should be happy to pay for that approval.

      For example, Underwriters Laboratory does not give away their services for free. If you want your product certified then you have to pay for it. This is not a scam. They are providing a useful service. ISTM Adblock pro is doing something similar. If you want them to make sure your ads meet their guidelines then you need to pay them for this service. To some extent they are taking on the liability for bad ads (or even malware). In the long term this will be a very positive thing for legitimate Internet advertisers.

      --
      We don't see the world as it is, we see it as we are.
      -- Anais Nin
    45. Re:If your product has adverts... by Ravaldy · · Score: 1

      Amazingly the Internet existed before Internet advertising. I know! Amazing but true!!

      It did and do you recall what it looked like? It lacked content and where there was content you had to pay for a subscription to access said content.

      So your reference to the past is like me saying "Amazingly carbon emissions existed in the past without global warming".

    46. Re:If your product has adverts... by Sir+Holo · · Score: 1

      Even if ads were hosted on the same server of the website, and were as little as a simple jpg, people would still block them. Tracking/malware etc are just scare tactics, the real issue is people just want stuff for free.

      I block ads for two interrelated reasons. First, they do something to my computer that is more than an in-line image on a web page. Second, they're visually obnoxious and make the site that I'm trying to visit unusable.

      I can accept ads that are a simple still-image or simple animated image in-line on the page. The image needs to not detract from the use of the page. The image needs to not cause some kind of epileptic fit. The image needs to have content that is suitable for the site on which it is displayed and for a reasonable expectation of the age of the average user of the page.

      ...

      Early-on I allowed ads. then ads started hijacking my browser, and eventually ad-delivered malware through a site that required the use of IE broke the DNS on a particular computer, and I decided that from that point forth I was not going to allow any Internet-based ads until they fixed the problem. They have not fixed the problem so I still do not allow ads.

      I've been blocking ads since the 1990's. In those days, the only option was to have a Post-it note handy, and to put it over the offensive animated 'punch the monkey' or some other crap.

      Advertisers always go overboard. At least some. Therefore, if the Industry cannot or will not self-regulate, then every ad gets blocked. Content providers have needed to do some house-cleaning for about 20 years. They let the annoying ads through, so I have learned, over two decades, that it will never end.

      I subscribe to some magazines and other sites. Thanks to my subscription, they do not host ads. It is an absurdly simple situation to resolve.

      PS — Back then, I also used to merrily crash the email servers of early spammers. It was simple enough then, before forged headers became common-place. And in any case, crashing an email server, even one with spoofed headers, gets the attention of someone with the power to do something about the hijacker.

    47. Re:If your product has adverts... by Mandrel · · Score: 1

      UL certification is a good analogy up to a point. Ad classification is however a less expert and less capital-intensive task. Most advertising block lists are maintained by volunteers. (I don't know whether ABP donates to support any of these.) The main reason acceptable ad whitelists are not similarly created by volunteers is that there's not enough people committed to the idea that making good ads visible makes the world a better place. But though unattractive, creating such a list is lucrative when it's enabled by default. So that's why it now exists.

  4. Piracy my ass. by Anonymous Coward · · Score: 0

    I send a request to a server for information. They are welcome to respond to that request, or not. It is up to them to decide if me blocking ads means they still desire to serve me that content.

    1. Re:Piracy my ass. by Anonymous Coward · · Score: 0

      This. And whenever i happen upon a site denying me access or annoying me for whatever reason, i simply find another site. And if there is none out there, i can even simpler live without that piece of information!

      Ads are a fucking scourge on this planet, it was never acceptable as billboards or placards in the real world. Nor was it ever acceptable on the TV.
      The fact that evil bastards have been forcing this shit on us for over a hundred years, still does not make ads acceptable.
      Even ads on the internet is STILL NOT FUCKING ACCEPTABLE!

  5. Cherchez le cash by Ann+O'Nymous-Coward · · Score: 2

    Looks like Whittingdale is the best politician money can buy!

    Seriously, I wonder how much he's been paid by various ad companies to shill that hard for them.

    1. Re:Cherchez le cash by Zocalo · · Score: 2

      He probably wasn't paid anything to shill for them. He was probably paid to speak at their conference though - in case you missed it the Oxford Media Convention is a convention for media companies, many of which use advertising, so he was probably doing that other thing politicians do apart from shill and just telling potential voters what they want to hear. He was also picking out the specific practice of charging for whitelists (looking at you ABP) as a protection racket (a sentiment that many Slashdotters share given the number of "Nice advertising network you have there, be a shame if anything happened to it..." comments that pop-up in stories about ad-blocking.

      Of course, since media companies have much deeper pockets than ad-blocking companies and the UK government's track record in this area I wouldn't be at all surprised if the payments are going to start PDQ once this "round table" gets underway, and some truly awful legislation is going to get proposed as a result. Good luck enforcing it though; I suspect it'll be about as effective as banning piracy sites or encryption. They'll pry my ad-blocker (which doesn't support whitelisting) out of my cold dead hands.

      --
      UNIX? They're not even circumcised! Savages!
    2. Re:Cherchez le cash by Noah+Haders · · Score: 2

      > He described the practice of charging companies to be whitelisted as a 'modern day protection racket',

      This is a little hyperbolic, but the whole ABP business model feels a little weird. But considering all the extortion from copyright holders, patent holders, trademark holders, it seems that extortion is a perfectly valid business model (as long as it doesn't involve violence)

    3. Re:Cherchez le cash by thsths · · Score: 2

      > it seems that extortion is a perfectly valid business model

      It is. Just look at the Apple Store or the Play Store - they charge 30%, and they are the only way to sell apps to iOS or Android users (unless you take intricate technical measures).

      ABP just applies the same logic to browsers.

    4. Re:Cherchez le cash by Anonymous Coward · · Score: 0

      It probably is, but since nigger penis is hard to come by any old broomstick will do.

    5. Re:Cherchez le cash by Zocalo · · Score: 1

      True, but that is actually more the way it's been pitched by those opposed to the idea - both those that use ad blockers that feel it's somehow unethical or against the spirit of ad blocking and those that oppose the whole concept of ad blocking in general. Pitch it as some form of administration fee to ensure that the advertisers comply with the guidelines set down to meet the standards of the whitelist (such as these criteria for ABP) and don't pull a fast one by switching formats once on the whitelist then it seems a lot fairer and more legitimate. The "protection racket" notion is definitely hyperbole though; if the advertiser chooses not to pay up the fee then they don't get the "protection" of the whitelist, so that part of the analogy is right, but they are perfectly free to explore other means of raising revenue and marketing their products (including trying to circumvent ad blockers) without any fear of deliberate malice along the lines of someone from the ad blocking company coming around and burning their offices to the ground.

      --
      UNIX? They're not even circumcised! Savages!
    6. Re:Cherchez le cash by Anonymous Coward · · Score: 1

      It is. Just look at the Apple Store or the Play Store - they charge 30%, and they are the only way to sell apps to iOS or Android users (unless you take intricate technical measures). ABP just applies the same logic to browsers.

      The real problem with software since the Mobile Age (idunno, 5 years or so?) has been the notion that things that used to be freeware should have a business model.

      Linux is Free software. FreeBSD is Open Source software. Entire operating systems have been coded with volunteer labor.

      In the PC-DOS world, people wrote games for the fun of it. Not just NetHack on the UNIX side, Wolfenstein on the PC side.

      Now let's look at what happened when App Stores came into play?

      Write a flashlight utility in 10 lines? Sorry, can't distribute it for free, might be malware. We're gonna need $100/year for a license to let you put it on our App Store.

      "Well, I want my $100 back," says the guy tinkering with his code, and now that flashlight utility costs $1.00.

      "Wait, that fucker wrote 10 lines and got $3000 from 10,000 installs? We could totally do that!" says some adware-sponsored fucker and all of a sudden FuckLight3.1 is the #1 installed "free" flashlight app, and it only demands complete access to your calling history and email address book. Because it only costs users their privacy.

      Looking back, the App Store model is where it went wrong. In order to prevent millions of MalwareLight, it made it unprofitable for FreeSoftwareLight to exist without charging money, and all that's left are AdwareLights.

      Ad blocking - like privoxy - used to be a thing anyone could download and install. And trust. It should be again.

    7. Re:Cherchez le cash by Noah+Haders · · Score: 1

      i don't see what your comment means. If you don't want adware light, just get $1 light. Or free-to-try-limited-functionality light. any choice is better than malware light.

    8. Re:Cherchez le cash by mattventura · · Score: 1

      The problems with a lot of app store apps are:
      1. Sometimes there simply isn't a good one, even paid.
      2. Usually it's for completely basic stuff to the point where nobody should be paying for it.
      Case in point: I was looking for a solitaire app for my iPad a while back. Every single one was either ad-riddled, cost money, or both. Yes, the game that's been included for free in every windows version for a very long time, and has plenty of FOSS replacements too. The app store is a total clownshow. In fact, there was even a chess app that existed before the days of the app store for free. As soon as the app store hits, they pull it from the other repos and throw it up on the app store for $5. Making it easy for people to charge for something just causes people to charge for things that they wouldn't have dreamed of charging for before.

    9. Re:Cherchez le cash by Noah+Haders · · Score: 1

      why is this a problem? so what if there are ads or if you pay a couple bucks. You're not required to buy a solitaire app. If you feel strongly about it, create one of your own and post it. Starting at the beginning of each year, include ads, and once you've earned enough $$ to pay back the $100 annual fee, turn the ads off serverside.

  6. Excellent! by Anonymous Coward · · Score: 5, Interesting

    "then that content will eventually no longer exist" - for most content out there, this sounds like an excellent plan

    1. Re:Excellent! by Ravaldy · · Score: 1

      Until the content you enjoy for free goes away.

    2. Re: Excellent! by Anonymous Coward · · Score: 0

      It won't work and so eventually all content we consume will be free as far as we can see ... It will actually be paid for by corporations pushing their message but presented as independent. Then a counterculture will emerge of people fed up with all web content having the hidden hand of a corporation behind it. They will introduce transparency in the form of adverts that decouple revenue streams from content creators ensuring that the people who are paid to create content have a degree of freedom...

    3. Re:Excellent! by Anonymous Coward · · Score: 0

      Funny that the Internet did just fine before advertising. Seems to destroy this strawman that we keep seeing around here from those too young to remember.

  7. Not required to view ads by Anonymous Coward · · Score: 2, Insightful

    Just because I make a request to a server for content doesn't mean that I have to make additional requests to other servers to get ads. What if I use a browser like lynx or links, which is incapable of displaying most ads? Is that also piracy? Also, I'd really like to see some lawsuits against advertising providers and websites displaying ads when those ads contain malware. Someone needs to be liable for not properly vetting ads.

  8. UK by Anonymous Coward · · Score: 0

    The UK keeps shitting the bed over the Internet. Stahp it!

  9. I'll support anti-blocking initiative by Anonymous Coward · · Score: 5, Insightful

    I'll support anti-blocking initiative, if and only if these websites and ad providers are held criminally and financially liable for any damage caused by malicious ads.

    I've never heard of a TV ad locking up someone's TV and ask for ransom. Hold online ads to the same standard.

    1. Re:I'll support anti-blocking initiative by Lab+Rat+Jason · · Score: 1

      Just wait... someone will figure out how to embed a sound or video sequence that will compromise a smart TV, and the TV company won't have the technical chops to look for it and reject it... I guarantee it will happen, and probably within the next 10 years.

      --
      Which has more power: the hammer, or the anvil?
    2. Re:I'll support anti-blocking initiative by Z00L00K · · Score: 1

      You mean like in "Max Headroom" - you can never turn off your TV only lower the volume.

      --
      If builders built buildings the way programmers wrote programs, then the first woodpecker would destroy civilization.
    3. Re:I'll support anti-blocking initiative by enrique556 · · Score: 1

      This - hold them liable. How can they expect people to potentially allow malware into their systems simply because these ad companies can't be fagged screening the ads they're pushing? Imagine if every 10,000th pack of doritos gave its consumer siphilis. "Hey, people aren't eating doritos, let's make a law to force them to eat doritos." This politician should be taken out the back and shot.

    4. Re:I'll support anti-blocking initiative by houghi · · Score: 1

      Make a device that automatically turns the screen to black and the sound off when ads are shown and let's see of the companies still don't do anything. Make it a second delay, so they can not cheat. See if they still do not try to do anything. Now give away the device fro free and it will be forbidden very fast.

      The difference with Internet and the rest of the ads they bombard us with is that we have the ability to block them. Something I can not do in the rest if the cases. Not really. Not on the street. Not in the newspapers. Not anywhere else, except on the Internet.

      A quote
      People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply youâ(TM)re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you.
      You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity.
      Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. Itâ(TM)s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head.
      You owe the companies nothing. Less than nothing, you especially donâ(TM)t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, donâ(TM)t even start asking for theirs.
      â" Banksy

      --
      Don't fight for your country, if your country does not fight for you.
    5. Re:I'll support anti-blocking initiative by Sir+Holo · · Score: 1

      I'll support anti-blocking initiative, if and only if these websites and ad providers are held criminally and financially liable for any damage caused by malicious ads.

      I've never heard of a TV ad locking up someone's TV and ask for ransom. Hold online ads to the same standard.

      I am still mystified that no one has (to my knowledge) pursued a Trespass to Chattels Civil Suit (or Class Action) against these bandwidth-allotment and processor-load consuming ads. And trackers? Geesh!

      Say I want to read a 1000-word essay. Why does the page take a long time to render (50/50 Mb/s), and why does it consume, say, 30 MB of my allotted data plan? This is especially true with browsers on cell phones.

      It has been a problem for 20 years. The ad industry fails to exert any sort of control over the more egregious offenders. Same with 'content' providers, who allow some dumb keyword-based algorithm to serve up these awful ads? If it's your damned 'news outlet', then it is your damned job to be a little discriminating. The result is that I block almost everything possible.

      Outlets: Please let me know when you have reverted to static banner ads. Until then, all ads will be blocked through various means.

  10. Part of a Greater Thrust by brwski · · Score: 1

    It's simple â" get people used to not being able to block content sent to them, and you'll get people who won't say boo when government-required tracking software is mandatory on any net-connected device. When people don't believe that what belongs to them is theirs, there are amazing things you can get done.

    --

    brwski
    "Because without beer, things do not seem to go as well''

    1. Re:Part of a Greater Thrust by Actually,+I+do+RTFA · · Score: 1

      The government already buys the data from the companies who get it via telemetry and click-thru-EULAs.

      --
      Your ad here. Ask me how!
  11. Content exists... by Anonymous Coward · · Score: 0

    ... therefore you, consumer, must pay for it.

  12. The only talk on advertising you need to hear by Anonymous Coward · · Score: 0
  13. Stupid business models are not my problem by sjbe · · Score: 5, Insightful

    He described the practice of charging companies to be whitelisted as a 'modern day protection racket', and said: "Quite simply – if people don't pay in some way for content, then that content will eventually no longer exist

    That's EXACTLY the point. I didn't agree to view advertising in exchange for the content. Nobody contacted me about the arrangement to find out how I felt about it. If their business model depends on annoying me in a way that I have the power to stop then it should surprise no one when I go ahead and stop them from bothering me. Their stupid business model is not my problem.

    1. Re:Stupid business models are not my problem by Anonymous Coward · · Score: 0

      He described the practice of charging companies to be whitelisted as a 'modern day protection racket', and said:

      Meanwhile, it's okay for the government to push a out-out blacklist "for the children". Funny, but aren't plenty of ads also porn ads? Shouldn't, "for the children", we be banning ads by default and have a whitelist? And since it costs money to maintain, shouldn't they be compelled to pay for it either directly or indirectly? Ooops...

      "Quite simply – if people don't pay in some way for content, then that content will eventually no longer exist."

      So, even though we grant virtually an infinite (in time) monopoly on content, that STILL isn't enough and magically content that currently exists "will eventually no longer exist"? Oh, right, it's new content that might not be created because the content will be sufficiently unpopular. Because otherwise, with or without ads the content will continue to be paid for somehow if it's very popular. In the middle area of somewhat popular? Perhaps they'll survive on the people less diligent on ad-blocking. But it's funny how here is a clear example of free-market-like properties deciding the winners and losers and a call to effective prop up the bottom end of the losers. Should we also be propping up all the mom and pop soda fountains, directly or indirectly?

    2. Re:Stupid business models are not my problem by JeffOwl · · Score: 1

      Hrm.. Nobody asked you. You didn't actually agree to anything. You don't like the business model and you have a way to opt out of it. Sounds kind of like tipping.

      /ducks

    3. Re:Stupid business models are not my problem by MrKrillls · · Score: 1

      I'd look at ads if the advertiser paid me to. Maybe. But in the meantime, back in reality, malware filled crap gets a big fat NO.

      --
      Don't step on the baby.
    4. Re:Stupid business models are not my problem by UnderCoverPenguin · · Score: 1

      Your options for viewing content are (1) tolerate ads, (2) subscribe to the site, (3) pay per view or (4) hope the site is backed by a very generous and wealthy doner.

      Political and other sites certainly should rely on support from the group or candidate whose message the site promotes. Putting ads on such sites is conscripting the readers into being doners. Instead, use "Donate" buttons and let your content inspire your readers to donate. you want people to read your message - especially the people who aren't inclined to donate to your cause. If your content can inspire them to donate, it has done a better job than if only your supporters donate. If not, you need to rethink your content.

      Pay-per-view web pages are still not practical except on a site you view often. In which case, you could maintain a balance with the site. as you view pages, your account with the site gets debited accordingly. When your balance is low, you transfer more money to your account with that site.

      Subscriptions also only work well for frequented viewed websites. However, they are much easier to manage than pay-per-view.

      So, most websites will have to rely on ads. As a website visitor, you have to decide if the content is worth tolerating the ads.

      To the websites and advertisers: Good ads are more likely to lead to click-throughs. Bad ads just annoy your visitors. Resource hogging ads piss off your visitors. Pop-ups and pop-unders also piss off visitors. More than a few ads collectively hog resources. And remember that most of your potential visitors are sharing heavily oversubscribed bandwidth.

      --
      Don't try to out wierd me, three-eyes. I get stranger things than you, free with my breakfast cereal. --Zaphod Beeblebr
    5. Re:Stupid business models are not my problem by lgw · · Score: 1

      We've been having this discussion on Slashdot from the earliest days, since before most the users bothered to get accounts. Something new has happened in those years however:

      (5) Patreon/GoFundMe

      Usable, practical tip jars for content make a donation-based model a real option. My favorite webcomic is now suppoerted that way (they have 1 ad banner, but it seems to be used only for other webcomics, so it can't pay much).

      Also, don't forget,

      (6) Content aggregation

      There's a bunch of people I watch on YouTube now, instead of individual web sites. I'd pay a subscription for that collection of content (though Google wants a bit too much right now - we'll see how that evolves).

      --
      Socialism: a lie told by totalitarians and believed by fools.
    6. Re:Stupid business models are not my problem by Anonymous Coward · · Score: 0

      Nah not tipping actually requires genuine balls; acting like an internet hard-man because you've installed ad block on the other hand ;)

    7. Re:Stupid business models are not my problem by Anonymous Coward · · Score: 0

      There are many people who only know what they have seen (in life), and are so unimaginative and lazy they refuse to imagine another way of doing things. This applies to everything.

  14. Nooooooo by Anonymous Coward · · Score: 5, Interesting

    How about a Govt who has a backbone to say No, the public do not want Ads. I bloddy hate ads on TV and we have gone from 3min ads 3 times and hour 10 years ago to ads 5 mins into programme start, then 8 mins later we 6min ads, then 8 mins later another 6mins etc etc.

    When downloading 1 hour programmes off the SKY network the progrtames are now only 35 mins of content, then we have crappy TV producers who fill the tv programs with loads of "What's coming Up" and Recaps that the 35min of content is now actually 23mins of content.

    The odds now of turning a TV and hitting an ad break is nearly 83%.

    So no to TV ads and No to Ads on my broadband.

    1. Re:Nooooooo by Anonymous Coward · · Score: 0

      You could just not watch it, it's mostly shite anyway really.

    2. Re:Nooooooo by Sir+Holo · · Score: 1

      How about a Govt who has a backbone to say No, the public do not want Ads. I bloddy hate ads on TV and we have gone from 3min ads 3 times and hour 10 years ago to ads 5 mins into programme start, then 8 mins later we 6min ads, then 8 mins later another 6mins etc etc.

      When downloading 1 hour programmes off the SKY network the progrtames are now only 35 mins of content, then we have crappy TV producers who fill the tv programs with loads of "What's coming Up" and Recaps that the 35min of content is now actually 23mins of content.

      The odds now of turning a TV and hitting an ad break is nearly 83%.

      So no to TV ads and No to Ads on my broadband.

      In the 1990's, I would mute the television during ads. Except for my favorite channel – C-SPAN, which has no ads.

      I quit watching TV around 2001, and ditched the thing to Goodwill a few years after I grew tired of it sitting in the garage.

      For the very select few of TV programs that are worth watching, I consider them like movie rentals. I will 'purchase' a season, which spares me all of the "Last time on ..." and other recap crap. Or, better, I will walk three blocks to my local, independent video store, and rent a season of the (rare) worthwhile show for $3.

      Even better is my local Public Library. Huge collection. Tons of stuff that no one will ever transfer to DVD from VHS. No problem—I have a multi-CODEC VHS player, and a region-unlocked DVD player. Seriously, go to your local library!

  15. None of this is based in law or even economics. by Anonymous Coward · · Score: 1

    This is government whoring out its citizens for the sake of corporate business interests. Nothing more grand than that.

    1. Re:None of this is based in law or even economics. by Anonymous Coward · · Score: 0

      Basic economics says "I have a good/service (website) and I'll offer it in exchange for other goods or services (view ads, maybe subscription)". If both sides do not agree to the terms, then neither party gets the other's goods/services. What ad blockers do is say "I don't like what I have to pay so I'll just take it for free". So since adblockers threw out the basics of economics, it's only fitting for the other side to do so too.

    2. Re:None of this is based in law or even economics. by Alumoi · · Score: 1

      Basic economics says "I have a good/service (website) and I'll offer it in exchange for other goods or services (view ads, maybe subscription)". If both sides do not agree to the terms, then neither party gets the other's goods/services. What ad blockers do is say "I don't like what I have to pay so I'll just take it for free". So since adblockers threw out the basics of economics, it's only fitting for the other side to do so too.

      Basic economics say that the service provider must inform the other party before that the intention is to gain something in exchange for the goods/services. If the other party is not interested then it's a no sell.
      So websites should put up a landing page which says: "By entering this site you agree to let us track you, steal whatever info we can get our hands on, fill your screen with useless junk totally unrelated to the content, blast music at 10000%. Click here to enter site or here to leave".
      But noo, that would be honest, and we can't have that.

    3. Re:None of this is based in law or even economics. by Anonymous Coward · · Score: 0

      and they're welcome to do that by refusing to serve me the content. If they do that, I'll happily go elsewhere.

      tl;dr - they can go fuck themselves with a cactus for all I care.

    4. Re:None of this is based in law or even economics. by mattventura · · Score: 1

      Basic economics already went out the window when goods/services with next to no marginal costs started cropping up. In fact, capitalism itself becomes extremely wasteful in such an economy, because everyone who passed up a good where the price sat somewhere between the marginal cost of producing it and the asking price (which is quite a bit when the marginal cost is zero as is the case for a digital good) represents unrealized economic gains. The need for the producer to pay their operating costs is ironically what kills the economic gains.

      Basic economics only really works when the vast majority of the cost is the variable part, such as in a factory or on a farm.

    5. Re:None of this is based in law or even economics. by Anonymous Coward · · Score: 0

      "What ad blockers do is say "I don't like what I have to pay so I'll just take it for free"

      WRONG. Nobody is implicitly owed viewing their ads by virtue of seeing their content they make public.

  16. AdBlock brought this upon themselves by Rakarra · · Score: 0

    When they accepted payments from some ad companies to get their ads unblocked by default, then they became an extortionist racket.
    If I install some ad-blocker, and then brand X cuts a check to them to get their listing removed.. I didn't ask to see brand X's ads. The fact that that money changed hands has nothing to do with me, it reduces the value of the ad-blocker, and it gives a lot of ammunition that advertising groups can use to charge that this isn't really about consumer choice, but about a shake-down. So fuck AdBlock and their "Acceptable Ads" BS. That someone was willing to pay them should be the LAST factor for whether an ad is "acceptable" and unblocked by default.

    1. Re:AdBlock brought this upon themselves by Firethorn · · Score: 1

      Except that they're not just charging to allow content through. They're charging to be able to pay people to actually check the content for acceptableness. People have already compared it to the various ratings organizations charging in order to rate material into the various grades.

      Hell, I'll assert that I think that it's less the fee, because most companies would be willing to accept less money where they currently get no money, than it is the content rules. Not being allowed to use flash, sound, movies, blinking images, all the other annoying 'sight pullers' results in what they think are less effective ads. This is despite said distracting ads being precisely why we install ad-blockers in the first place.

      That someone was willing to pay them should be the LAST factor for whether an ad is "acceptable" and unblocked by default.

      How about you review their policy? Payment is pretty far down the list.
      Placement - can't disrupt reading flow
      Distinction - must be able to tell it's an ad.
      Size - Limited to 15% 'above the fold', IE visible on the screen when it first loads, and no more than 25% for scrolling
      "Specific Rules"
      Text ads designed with excessive use of colors and/or other elements to grab attention are not permitted.
      Static image ads may qualify as acceptable, according to an evaluation of their unobtrusiveness based on their integration on the webpage.
      In-feed ads - For ads in lists and feeds, the general criteria differ depending on: Placement requirements, Ads are permitted in between entries and feeds.

      Not acceptable:
              Ads that visibly load new ads if the Primary Content does not change
              Ads with excessive or non user-initiated hover effects
              Animated ads
              Autoplay-sound or video ads
              Expanding ads
              Generally oversized image ads
              Interstitial page ads
              Overlay ads
              Overlay in-video ads
              Pop-ups
              Pop-unders
              Pre-roll video ads
              Rich media ads (e.g. Flash ads, Shockwave ads, etc.)

      From a time management standpoint, I find the above rules acceptable. If you're willing to comply with them, I'm willing to be served by those ads. Also, by allowing Adblock to manage the list, I save everybody time over having to roll my own solution, which I used to do via proximatron and hosts file, way, way, back in the day.

      --
      I don't read AC A human right
    2. Re:AdBlock brought this upon themselves by Z00L00K · · Score: 1

      You forgot "Blipverts".

      --
      If builders built buildings the way programmers wrote programs, then the first woodpecker would destroy civilization.
    3. Re:AdBlock brought this upon themselves by Firethorn · · Score: 1

      Where? I copy-pasted some of what was on adblockplus's page. They didn't have 'blipverts' in there. They would probably be covered under 'overlay ads'.

      --
      I don't read AC A human right
    4. Re:AdBlock brought this upon themselves by Mandrel · · Score: 1

      Hell, I'll assert that I think that it's less the fee, because most companies would be willing to accept less money where they currently get no money, than it is the content rules. Not being allowed to use flash, sound, movies, blinking images, all the other annoying 'sight pullers' results in what they think are less effective ads. This is despite said distracting ads being precisely why we install ad-blockers in the first place.

      Yes, the raison d'être of an ad is to attract attention. So I can't see many sites and apps with compelling content wanting to restrict themselves to ineffective "acceptable ads". Sites like Google can however get away with them, because the content is already similar to acceptable ads. Static newspaper ads have always mostly been both acceptable and profitable, but that was before the explosion of information sources, and the associated quickening pace of life, stripped them of much of the attention time they once had.

    5. Re:AdBlock brought this upon themselves by Jerry+Atrick · · Score: 1

      Since the option is 'acceptable but less effective' or 'no ads, no effect' it's not really a choice.

      However 'effective' largely means compared to it's competition in a near zero sum game. Fighting over existing sales not creating new ones. That's how we got in this mess with continuous escalation 'for effect'.

      Adblocking and whitelisting just level the playing field, removing the ability for excess. I might consider enabling it when the checkers prove they can do the job right.

      What I'm unlikely to ever do is trust the sites or ad middlemen to police themselves. They'll surely try some scheme to bypass adblocker whitelisting. It will be ignored.

    6. Re:AdBlock brought this upon themselves by Firethorn · · Score: 1

      Yes, the raison d'être of an ad is to attract attention.

      I only have so much money though. I'd liken it to a game of shuffleboard - or perhaps a race to a cliff. The faster/closer to the cliff you get, the more points you earn. However, go over and you lose all the points.

      As others have mentioned - Ad blocking wouldn't be such a big deal if the advertisers hadn't shat in their own pool and poisoned the viewing of it's audience. Ad-block for browsers. Taping and fast forwarding through ads. DVRs with skip forward. Hell, netflix and torrents.

      I remember movies shown where, when I timed it, were over 50% ads. I could cook, and eat, a burger during the commercial breaks.

      As Jerry mentioned, the choice is 'acceptable ads' for me, or NO ads. My policy is simple. You put up a 'I won't let you access the content without allowing ads' notice and I'll go elsewhere.

      --
      I don't read AC A human right
    7. Re:AdBlock brought this upon themselves by Firethorn · · Score: 1

      What I'm unlikely to ever do is trust the sites or ad middlemen to police themselves. They'll surely try some scheme to bypass adblocker whitelisting. It will be ignored.

      They're actively trying to bypass the black lists. It takes time to get onto the white list, and far less time to get removed if they violate it. As it costs money to get onto it, it's not something they'll want to lose.

      --
      I don't read AC A human right
    8. Re:AdBlock brought this upon themselves by Mandrel · · Score: 1

      Since the option is 'acceptable but less effective' or 'no ads, no effect' it's not really a choice.

      While there are still sufficient people who will cop (or don't know how to block) "unacceptable" ads, showing them will be what most sites choose, though sites could accommodate the ad-sensitive by allowing an acceptable-ad mode to be turned on (this would work because those who don't care are unlikely to turn it on).

      Still, acceptable ads by virtue of their invisibility, or by virtue of being targeted at the ad-shy, don't pay well. So no ads, by making a site more attractive and more independent, may be a worthwhile choice if an alternative source of revenue is found. And there are alternatives.

    9. Re:AdBlock brought this upon themselves by Mandrel · · Score: 1

      Yes, the raison d'être of an ad is to attract attention.

      I only have so much money though. I'd liken it to a game of shuffleboard - or perhaps a race to a cliff. The faster/closer to the cliff you get, the more points you earn. However, go over and you lose all the points.

      The most aggressive capitalist usually wins. If they go too far, they can either back-off to the point of profit maximization, or re-open under a new identity.

      As others have mentioned - Ad blocking wouldn't be such a big deal if the advertisers hadn't shat in their own pool and poisoned the viewing of it's audience.

      Yes, it's been a death spiral as ad volume has been made to compensate for diminishing ad effectiveness. TV is adapting though, through a rise in subscription services. Subscriptions aren't the entire solution for news and information, but there is the option here of them getting compensated for helping their users make smart choices.

      As Jerry mentioned, the choice is 'acceptable ads' for me, or NO ads. My policy is simple. You put up a 'I won't let you access the content without allowing ads' notice and I'll go elsewhere.

      Global, ubiquitous, neutral, and cheap Internet connectivity has certainly put the power back in the consumers' hands. But unless alternative revenue sources are developed, there is a risk that the loss of ad revenue will result in a tragedy of the commons, where you either pay or get junk.

    10. Re:AdBlock brought this upon themselves by Firethorn · · Score: 1

      where you either pay or get junk.

      The fact that I subscribe to netflix and not Hulu indicates that in select situations I'm willing to pay. My TV hasn't been on in approximately a year. I find television ads painful today, short of select superbowl ones.

      Other than that I'd suggest that they get with the program - it's rapidly reaching the point that 'acceptable' ads will have a higher response rate simply because people will actually see them. They're generally cheaper to serve as well, no loading a multi-meg package in order to allow me to 'punch the monkey', as opposed to a simple graphic that's a few kilobytes. Not that I ever punched the monkey except by mistake. So there's another thing for acceptable ads: Followthrough might be higher because if they're clicking it's deliberate, not because a site is crafted to make mis-clicks easy.

      --
      I don't read AC A human right
    11. Re:AdBlock brought this upon themselves by Z00L00K · · Score: 1

      Blipverts is something you have 20 minutes into the future.

      --
      If builders built buildings the way programmers wrote programs, then the first woodpecker would destroy civilization.
  17. because theres nothing left to buy. by nimbius · · Score: 5, Insightful

    To meaningfully understand consumer backlash to advertising means we need to go back all the way to 1986. It was here, when advertisers switched from building a product to building a brand and decoupling their reliance on a product entirely. Its also worth noting many scholars reference the 80s to a period of peak consumption. we had more choices than ever, and could no longer reliably rely on quality as a metric for purchases. by the 90s manufacturers through NAFTA and CAFTA had cemented this concept of american "brand" consumption entirely. Advertising, arguably, now had to become entirely predatory.

    luxury cars were no longer sold on quality and luxury, but on a brand of cultivated superiority and projection of affluence. Athletic shoes, appliances, food, you name it, suddenly became a feature of a culture you could define yourself by and not a product you were actually seeking. "what does it do, how well does it do it" was no longer offered to be considered. And as brands forced more and more lifestyle and experience into their products they began to run out of understanding of culture, or the entropy by which their brand-centric consumerism thrived.

    fast forward to this foul year 2016. ads now track you, sites track you, and campaigns overtly demand your input. there are entire analytic suites and social science departments that study you like a petri dish for any semblance of clue as to what defines your wants, and how to exploit your desires. they do this because without information about who you are and what you do, the product cant be targeted to appeal to what lifestyle you can be made to desire. Be it astronaut, playboy, or racecar driver. unless the idea of brand-as-culture is dialed back, this is only going to get worse.

    what we're seeing online is a revolt against the intrusiveness of ads from bandwidth to page view and browser experience, but its also a revolt against the idea of a consumer as a lab-rat

    --
    Good people go to bed earlier.
    1. Re:because theres nothing left to buy. by Anonymous Coward · · Score: 0

      Speak for yourself. I hear 'fake it until your make it' all the time from people I thought I respected. People know that faking it and the appearance of legitimacy is good enough. How else can you explain the rise Kia, faux-wood-flooring, spray-on-tans, 70k 3/4 ton diesels with acres of plastic on the inside financed for 84 months...

      America is hollow. There is nothing left. We are a nation of under-educated and over-degree'd service drones. China gladly takes our debt and our souls in exchange for shiny garbage. We give our money to companies who in turn export/import of jobs to immigrants and then demand that we train them for spite.

    2. Re:because theres nothing left to buy. by Anonymous Coward · · Score: 0

      The phrase "brand new" has been around for a long time; in the 1980s the idea emerged that shoes and other small items made by big factories were better than hand-made or small factories. This was coupled with the change in advertising in the 1970s, where the blurb changed from fact-based to emotion-based persuasions. Suddenly everyone had to feel good about who made their shoes and other small items.

      ... intrusiveness of ads ...

      Marketing agencies decided they could use my bandwidth, my CPU cycles, my screen real-estate to demand my money for their benefit: Of course people got pissed-off. When marketers started using the front door or the telephone to demand money from absolute strangers, it was widely reviled too. For some reason British politicians think that "on the internet" means every business has a right to demand money.

    3. Re:because theres nothing left to buy. by Sir+Holo · · Score: 1

      fast forward to this foul year 2016. ads now track you, sites track you, and campaigns overtly demand your input. there are entire analytic suites and social science departments that study you like a petri dish for any semblance of clue as to what defines your wants, and how to exploit your desires. they do this because without information about who you are and what you do, the product cant be targeted to appeal to what lifestyle you can be made to desire. Be it astronaut, playboy, or racecar driver. unless the idea of brand-as-culture is dialed back, this is only going to get worse.

      what we're seeing online is a revolt against the intrusiveness of ads from bandwidth to page view and browser experience, but its also a revolt against the idea of a consumer as a lab-rat

      Spot-on! Those 'predictive ad-serving software' get it wrong far more often than they get it right.

      YouTube's algorithm is notoriously error-prone, when choosing the next nine vids you might want to watch. They must be taking payola from certain 'Advertorial' video producers. Although I am taken, and have been for many years, I get these "how to seduce women with three simple words" videos after I play some engineering video.

      It's so bad that I now refuse to use YouTube in any professional setting. If I want a vid for a demo, I'll download the stupid thing. Using YouTube in a professional setting is an invitation to trouble.

      Maybe a relative clicked on one of those links once, or maybe it's payola. That is irrelevant to me. YouTube is strictly forbidden from any seminar or class that I present.

  18. Oh really? by JustAnotherOldGuy · · Score: 4, Insightful

    This reminds me of that ass-clown Jamie Kellner (chairman and CEO of Turner Broadcasting) who claimed that using your DVR to skip commercials was like stealing:

    "Because of the ad skips, It’s theft. Your contract with the network when you get the show is you’re going to watch the spots. Otherwise you couldn’t get the show on an ad-supported basis. Any time you skip a commercial or watch the button you’re actually stealing the programming."

    That's odd, because I don't remember signing any contract that says I have to watch commercials.

    Apparently this also applies to going to the bathroom during commercial breaks. If you do that, you're stealing!

    So in response to John Whittingdale, I'll give him the exact same response I gave to Jamie Kellner, and that was, "Fuck you."

    I run some ad-supported sites, and if they die off because the visitors use ad-blockers, so be it. "Them's the breaks." In short, no one owes me anything, and if my site visitors decide to use an ad-blocker, that's fine with me.

    --
    Just cruising through this digital world at 33 1/3 rpm...
    1. Re:Oh really? by fbobraga · · Score: 1

      Apparently this also applies to going to the bathroom during commercial breaks. If you do that, you're stealing!

      "Piss-stealing" is not a very good name...

    2. Re:Oh really? by Cro+Magnon · · Score: 1

      Apparently this also applies to going to the bathroom during commercial breaks. If you do that, you're stealing!

      What goes around comes around. They spew crap at me, so I spew crap at the same time.

      --
      Slow down, cowboy! It has been 4 hours since you last posted. You must wait another few hours.
    3. Re:Oh really? by Anonymous Coward · · Score: 0

      Publishers keep promising to stop broadcasting all this crap for lack of ad revenue. That's not a downside -- that's a plus. I DO NOT WANT content paid for by ads. So there. Please go bankrupt ASAP, and don't ask the government for a bailout like all the banks did.

    4. Re:Oh really? by jdavidb · · Score: 1

      I run some ad-supported sites, and if they die off because the visitors use ad-blockers, so be it. "Them's the breaks." In short, no one owes me anything, and if my site visitors decide to use an ad-blocker, that's fine with me.

      I love people like you.

  19. BBC by Simulant · · Score: 4, Insightful

    That nice BBC system you have over there has worked quite well for some time and should be emulated elsewhere.

    Advertising revenue does not guarantee quality content. Far from it. A huge portion of the internet seems to have already devolved into click-bait with ads. If the choice is between that and nothing, I'll take nothing, There is still life beyond the browser.

    1. Re:BBC by Anonymous Coward · · Score: 0

      So shite that the top 5 shows viewed on Sky TV are from the BBC

    2. Re:BBC by Simulant · · Score: 2

      Most of anything is shite. BBC World News while not perfect has been a beacon to the world for which you should be proud. BBC was a good idea that is fixable.

      We don't have much news on telly here, mostly just opinion being preached to it's respective choir and what ever the scary story of the day is. We can't seem to get enough frightening nastiness.... no matter how irrelevant.

      News that is 100% supported by advertising is neither news nor public service. Never has been.

    3. Re:BBC by Anonymous Coward · · Score: 0

      Ahh, the McDonald's is the best hamburger because billions and billions sold argument.

      Guess what, BBC doesn't have good content and McDonald's doesn't make a good hamburger.

      At least if I decide to eat hamburgers, nobody forces me to pay a tithe to McDonald's.

    4. Re:BBC by Teun · · Score: 1

      What we in Europe call 'public broadcasters' are not all without advertising but the amount is strictly regulated and limited. For example the German 2nd channel called ZDF has no commercials past 20:00 hrs.
      Yes it's costing an annual fee but compared to the US we get reasonable quality programs without a ridiculous number of breaks.

      --
      "The likes of Facebook and WhatsApp are free to those whose privacy is of zero value."
  20. No more Muse albums? by Anonymous Coward · · Score: 0

    I don't know WTF this John guy is on about, I doubt if Muse are going to put ads on their next album. Maybe all the songs will be about Pepsi?

    Didn't Apple pay U2 a shit load of money for releasing a free album? People went crazy, they didn't want a free album.

    Also I thought the big money maker was: Band announces tour, band buys 50% of the tickets using one of those Ticket Master bots. Band re-sells their "bot tickets" at 400+% mark-up. Profit!

  21. Unite and be heard? by Anonymous Coward · · Score: 1

    Slashdotters, how can We The People better be heard by government? I know they don't really care about us, but if speak unified, strongly, and tenaciously, they won't be able to play their money games. It's obvious that govt. officials don't use the web much or they'd understand.

    "'Sire, sire, the peasants are revolting!' 'Of course they're revolting, they haven't bathed in years.'"

  22. UK gets it! We need more anti-APPblocking! by Anonymous Coward · · Score: 0

    Modern app appers know that ONLY apps can app apps, so LUDDITES who use LUDDITE app blockers should be banned from using the Appernet!

    Apps!

  23. I used to not block ads by jcochran · · Score: 4, Interesting

    But I now use an ad blocker for a very simple reason.

    I was looking at a web site for some information that I was interested in and in the middle of my reading, the page suddenly scrolled to somewhere in the middle and started playing a video ad. I stopped the video and then spent a fair amount of time attempting to actually resume my reading at the place where I was interrupted (not extremely easy since it was a long page with lots of dense text and I had been involuntarily scrolled away from my place without warning).Just as I resumed reading, the damn ad once again scrolled me away from where I was and started playing the video again. After a few cycles of this bullshit, I decided to install an ad blocker and then went back to the page and actually managed to get the information I desired. And since it's quite frankly easier to block all ads instead of configuring the ad block to only block on certain pages, I by default block all ads. And I have no desire to go back to having ads again. My web pages load faster and I no longer have the damn ads attempting to vie for my attention.

    1. Re:I used to not block ads by Anonymous Coward · · Score: 0

      I started using Opera around 1998 because JAVASCRIPT could hijack my browser, download stuff, pop up windows, ads, videos, etc., even _then_. Opera allows me to turn javascript, plugins, moving images, static images, etc., ON and OFF at will, per site, globally, etc.

      I really don't understand why intelligent developer-types (slashdotters, etc.) didn't support Opera more. It has, of course, turned into crap, but I still mostly use old Opera because I need that control. I finally caved and occasionally use Vivaldi (like right now) with several blockers for a very few sites that have so many html bugs that old Opera just can't handle the crap (of slashdot).

    2. Re:I used to not block ads by Kjella · · Score: 1

      Just as I resumed reading, the damn ad once again scrolled me away from where I was and started playing the video again. After a few cycles of this bullshit, I decided to install an ad blocker and then went back to the page and actually managed to get the information I desired. And since it's quite frankly easier to block all ads instead of configuring the ad block to only block on certain pages, I by default block all ads.

      This pretty much sums it up, nice guys finish last. You don't block a site, people have a few bad experiences or get fed up and block all ads. And those battling the ad blocker with new and obnoxious ways to push ads are usually the worst of the lot. Since the serious companies can't stop other sites being dicks on the Internet, what are they do to? If you're using an ad blocker and say they should just go away, you're being a hypocrite. You want the content they provide, but not the ads. That's okay, I'd like go to a store and legally take things for free too but I can understand why the store don't think that's much of a business model. Personally I'm more and more in the corner that I'd pay to avoid ads, but I see plenty people who don't want to pay, don't want ads, they just feel entitled to get it for free.

      --
      Live today, because you never know what tomorrow brings
    3. Re:I used to not block ads by slashping · · Score: 1

      but I see plenty people who don't want to pay, don't want ads, they just feel entitled to get it for free.

      Even worse, some people watch ads, costing precious bandwidth and server capacity to serve to them, and then they don't buy the product that's being advertised. Even worse, companies that publish ads for their products make them a bit more expensive, and then people pay extra even if they didn't have the pleasure of watching the ads, or visit the web site they were advertised on.

    4. Re:I used to not block ads by Anonymous Coward · · Score: 0

      Sounds familiar. I put up with pop-ups, pop-unders, flashing crap, animation etc etc... and then I ran into crazy frog ads. Trying to read an article, pushed the mouse to the side of the screen to clear my view (did you do the same?), fucking crazy frog ad detects mouse-over and suddenly my reading is interrupted by crazy frog blasting from my speakers. The interval between this and installing Adblock was about 5 minutes (time to google a solution and install). Haven't looked back since.

    5. Re:I used to not block ads by ripvlan · · Score: 1

      Right on! Websites are allowed to use an advertising model - and this "package" is then offered to us the reader. Who must implicitly consume both or none (conceptually). Just like print media. This is the handshake - you agree to view ads and the content is provided for free. Companies used to "bring you" TV shows way-back-when.

      But - as I've said before, some ads Own the content - take over the site. Many sites now have ads that take over the site temporarily via a full-screen pop-up (these are the new pop-unders). I have difficulty pressing the X on my mobile device - usually needing to wait for the long list of crap HTML/CSS/JS/XHTML/JPG/etc to load before the page becomes responsive again.

      I'm not blocking ads in order to cut the revenue - I'm blocking ads because the hand-shake between consumers and producers is broken. I find it hard to believe that the content providers really desired this low-quality interaction with the content. I'll watch the ad - but if the damn page keeps scrolling, gets covered with a gray box without an X, or text keeps reformatting that I can't read the content --- I'll go elsewhere or **provide my own fix**

      Hopefully this will get hashed out in the conference.

    6. Re:I used to not block ads by justthinkit · · Score: 1

      I had the exact same experience, only I configured my browser to not play audio. So I got the scrolling-to-the-same-spot behavior, then nothing else. Studied it for a while, then put that web site in my hosts file. Thanks for explaining what the hay that was.

      --
      I come here for the love
    7. Re: I used to not block ads by Anonymous Coward · · Score: 0

      It's this sort of bullshit that led me to selectively block ads, and eventually all ads.

      The industry brought this upon itself, and as far as I'm concerned, they can go fuck themselves with a rusty chainsaw.

    8. Re:I used to not block ads by Anonymous Coward · · Score: 0

      And you want to waste my time which is also not free and a limited resource by continually annoying, endangering, and interrupting. Aren't you then the hypocrite? If you don't want me "stealing" your worthless content, quit handing it over every time I ask. You only have yourself to blame.

  24. Toilet doors and kettles to be locked down... by Anonymous Coward · · Score: 5, Funny

    In a further statement UK culture secretary John Whittingdale announced that timed security locks would be placed on every toilet door and kettle across the UK in order to prevent television viewers from doing anything other than watching adverts during commercial breaks. The locks would come on automatically as soon as a commercial break began.

    "We were proposing automated handcuffs synchronised to commercial breaks be fitted to sofas and chairs at the factory," said Whittingdale. "However those foreign communists running Ikea refused to comply so we've reverted to other means to ensure people pay for their TV content."

    A spokes lizard for the UK Advertising Association, when asked for comment, simply said "I'm loving' it, taste the feeling, have it your way," and slithered off to another meeting.

  25. From a sane premise to a stupid conclusion by Beavertank · · Score: 1

    The secretary is right that charging companies to be whitelisted is bad (for many different reasons). But somehow he goes from that ethical conundrum about making money by lying to your customers (by not blocking ads) and making money as a middle-man (by charging advertisers) to the idea that ad-blocking itself is bad...

    How do you even manage logic that faulty?

  26. fuck them by Pop69 · · Score: 1

    Sideways

  27. Comment removed by account_deleted · · Score: 1, Redundant

    Comment removed based on user account deletion

  28. Oh the huge manatee by AnotherBlackHat · · Score: 1

    if people don't pay in some way for content, then that content will eventually no longer exist

    ~Right - that's why no content existed on the internet before advertising became a part of it.~

  29. Continuing to get free stuff isn't my problem by Anonymous Coward · · Score: 0

    Whoo Hoo! DEATH OF SLASHDOT!

    1. Re:Continuing to get free stuff isn't my problem by desdinova+216 · · Score: 2

      slashdot isn't dead until the third time netcraft confirms it.

  30. Seriously? by lasse.kliemann4952 · · Score: 2

    So, I pay for content by allowing someone to annoy me?

  31. "Invisible" adblock by genka · · Score: 4, Interesting

    Is anyone making an adblock that would download all ad content and promptly send it to /dev/null instead of displaying it? Such adblock will be invisible to the server and the extra bandwidth doesn't matter much on a broadband connection.

    1. Re:"Invisible" adblock by Anonymous Coward · · Score: 1

      This wouldn't really work as most of the problems with advertising are related to their delivery both in throughput and code. Sites like Forbes are doing checkups on the ad delivery scripts before pushing page content, and if that mostly malicious code doesn't run you don't get to see the page. Even if there weren't malicious scripts being used as a delivery method, the cost of downloading all the advertisements and having your browser contact 17 different servers instead of 1 has a major impact on user experience.

      It's true, if the advertisers want to avoid being blocked they're going to have to rethink the broken model and work with site operators directly to embed their graphics in the operator's own host. Ad companies are screaming bloody murder to avoid this, because in addition to the nuisance they cause with direct images they want to retain the spying and finer control of content site metrics (to be fair it's difficult for self-hosted ads to properly report on ad views if they're not being direct served by the ad agency) while caring not at all about users experience.

    2. Re:"Invisible" adblock by Anonymous Coward · · Score: 0

      ...and the extra bandwidth doesn't matter much on a broadband connection.

      Says someone who clearly lives in an ivory tower equipped with limitless broadband. Out here in the real world, away from major city centers, even "broadband" speeds are not so blazingly fast that there isn't a noticeable benefit to not downloading ad-related crap, and artificial data caps mean that your /dev/nul-directed garbage still makes a noticeable dent in monthly bandwidth allowances.

    3. Re:"Invisible" adblock by Anonymous Coward · · Score: 0

      Actually in the scenario where you have a download cap....I very much would hate having this.....especially for the video based pop over ads

    4. Re:"Invisible" adblock by taustin · · Score: 1

      I can think of ways to approach it. Mostly by the web site pulling the ad and resending it, while sending all the tracking stuff back to the ad network. Completely invisible to the end user, it all looks like it locally hosted by the site.

      The drawbacks, of course, are that the host site now has to pay for all that additional bandwidth (which is usually at least an order of magnitude more than the actual web page itself), and also they get more legal liability when they're sending out malware.

    5. Re:"Invisible" adblock by somenickname · · Score: 1

      You could probably do something like this with a proxy. Squid might even be up for the task already. Just have the proxy get all the content on the page (including ads) but have the proxy filter everything before it reaches your browser. You could even set it up in a VM that rolls itself back to a clean state periodically. The problem with doing this is that it would probably drastically increase latency. Waiting for the entire unfiltered page to load before a single bit appears on your screen isn't going to make for a pleasant web experience.

    6. Re:"Invisible" adblock by Anonymous Coward · · Score: 0

      blocking ads saves me about 25% of my total bandwidth. last time i tracked it came out to just over 40 gig for a month.
      shade over 1 gig a day is nothing but ads.

      that matters

    7. Re:"Invisible" adblock by Anonymous Coward · · Score: 0

      Why would the AD network trust those companies?
      It would make click-farming easier and every middleman still wants his own tracking beacon

    8. Re:"Invisible" adblock by Anonymous Coward · · Score: 0

      I think you want this:

      https://github.com/jamesmacwhite/squidguard-adblock

    9. Re:"Invisible" adblock by taustin · · Score: 1

      Why would the AD network trust those companies?

      In this scenario, because there's no other choice. If your customers say "my way or the highway," you do it their way or you close the doors.

      I didn't way it was likely, just that it was possible.

  32. Free Speech by Anonymous Coward · · Score: 0

    One of the things about Free Speech is that no one is obligated to listen.

    People have been doing this for decades, using video recorders to fast forward through ads, leaving the room to go make a cup of tea, what ever.

    What adverts have done though is waste massive amounts of the end users bandwidth, without their consent. From that perspective, advertisers are no better than spammers,

    No one is guaranteed an income, go ask DVD rental stores, go ask Record stores. Technology has a habit of shifting customers from one medium to another and that change of habit destroys an industry. Todays industry is advertisers, we have simply had enough. Sure lots of web sites will crash and burn, but hopefully the ones that are left will be respectful to their customers, and have better quality content. Too many sites out their live on "Click Bait" junk journalism.

    If the web sites don't like ad blockers, block the end user, ask them to pay for access.

    I watch more Netflix nowadays than anything else, and they have no adverts, but I am happy to pay for that benefit. And over all, they have less shit.

  33. If people don't pay in some way... by tomxor · · Score: 2

    Quite simply – if people don't pay in some way for content, then that content will eventually no longer exist And that's as true for the latest piece of journalism as it is for the new album from Muse.

    Yes... and protecting adverts with legislation and vilification of users will prevent sites from innovating and finding better ways for users to pay for content.

    If record companies forced users to pay for music with tractors as a currency, people would quickly get fed up trying to find tractors to exchange for CDs and mp3s. The record companies then have two options: 1. go out of business, 2. find a better model for funding.... if you didn't guess already, adverts are tractors.

    I can also stick with a factual analogy with music: Muse for instance gets a large part of it's funding from concerts, so an entirely feasible business model could be to give their music away for free for non-commercial use and then sell concert tickets... I wonder how sites could indirectly profit from giving away free content... That's the discussion that needs to be had.

    NO MORE TRACTORS!!

  34. One Big Difference by Anonymous Coward · · Score: 0

    When you engage in piracy, you open yourself up (more) to the risk of viruses, malware, etc.

    When you don't engage in adblocking, you open yourself up to the risk of viruses, malware, etc.

  35. my computer by Toshito · · Score: 1

    I request a document, you send it to my computer, for free (if it's not behind a paywall of course).

    Now when it's on my computer, I can do whatever I want with that document. I can delete it, I can edit it, I can keep only parts of it, and then display the result on my screen. You sent me the document, your control of it ends there. I can't republish it or use part of it in another publication of course, but apart from that, as long as it stays on my computer, you have no control as to what I'll do with it.

    With an adblocker, I can also choose which content I want to download on my computer. The page asks me to get an ad from another server, I can choose not to fetch that content. It's only some instructions in the document asking me to get some content from another server, I can refuse that data. Nobody can force me to transfer data I don't want on my computer, I'm paying for the electricity, bandwith, hdd space and cpu.

    It's like those free newspaper in the subway. I can take one, and throw it in the fire before having read it. I can take a pair of scissors and cut away all the ads before reading it. I can take a pen and write anything I want on it, altering the content. I can cut out every word or letter and glue them on another sheet of paper to make it say what I want. What difference will it make to this newspaper's publisher? They can't know what I'm doing with it, he doesn't care, the advertisers have already paid their share for appearing in it, without knowing if anyone would see the ads.

    It should be the same on the web, advertisers should pay their share for their ad to appear on the web page. The web page publisher can guarantee that the necessary code is in place to display the ad. He can't guarantee that the user asking for the page and displaying it on his screen will display the ad.

    Why does it work for paper publications but they can't accept this same principle on the web?

    Send me the document, put ads in it, and I'll do what I want with it. Simple.

    If you want money, put it behind a paywall and see if your content it good enough to attract paying readers.

    --
    Try it! Library of Babel
    1. Re:my computer by ewhac · · Score: 1

      Now when it's on my computer, I can do whatever I want with that document. I can delete it, I can edit it, I can keep only parts of it, and then display the result on my screen. You sent me the document, your control of it ends there. I can't republish it or use part of it in another publication of course, but apart from that, as long as it stays on my computer, you have no control as to what I'll do with it.

      I share your sentiment. However, as a long-time observer of the Hall of Copyrighted Mirrors, let me tell you how a conscienceless self-serving intellectual "property" attorney might choose to frame the issue:

      When you request the document, the server delivers it to you. You have now made a bona-fide copy of the document, and are in violation of the default state of copyright law (copy-never). In order for said copy to be deemed legitimate, you need a license to make it. This usually takes the form of a so-called End-User/shrinkwrap/clickwrap license agreement. This license is valid and enforceable because the vendor says so (seriously: All EULAs exist on nothing more than the vendor's mere assertion).

      This license can contain any term under the sun, including terms that forbid you from hiding, altering, or in any way tampering with the original content, and prescribe remedies the vendor can pursue should you be deemed to violate those restrictions. The vendor can also absolve themselves of any responsibility to you should their content or any affiliate's or partner's content damage your machine. And they can force you into "neutral" (ha ha) arbitration should you choose to pursue damages or in any way contest the "license."

      But even if the license were, by some miracle, found to be invalid and void, altering your copy of the downloaded document could be seen as making an unsanctioned derivative work. Derivative works fall under the shadow cast by the copyright on the original work, and you lose again.

      This is, unfortunately, all relatively well-established law (in the US, anyway). You personally probably won't get nailed on this line of so-called "reasoning" but, if the advertising industry sees itself backed into a corner, they may decide to make an example of someone -- probably with the full-throated help of that sock-puppet Culture Secretary.

    2. Re:my computer by Toshito · · Score: 1

      I can't understand the logic behind this (it's complete and utter nonsense), but you're probably right. Except the derivative work, I don't think you can be sued for a derivative work that you don't distribute to anyone and that only you can see. But I could be wrong.

      The fact that they can pretend that I accepted an EULA just by sending a HTTP request is complete bollocks.

      And seriously, I didn't make a copy of the document, THEY sent me a copy of the document which I stored locally.

      Just like THEY print a copy of a newspaper, they give the copy to me, and I store it locally (in the bird's cage of course, the only useful thing you can do with those free newspaper).

      Again I think that you're right, but it's a sad state of affair and it will be (it's already) the death of the world wide web.

      --
      Try it! Library of Babel
  36. The solution its easy by angelbar · · Score: 1

    If Ads are blocked by the user then block the content, they can do that. No one will "steal" their content, shut up and stop whining. Will they risk that?

    --
    -no sig today-
  37. Important group missing... by QuietLagoon · · Score: 3, Insightful

    ...will set up a 'round-table' between online publishers and adblocking companies...

    Someone needs be in attendance at that round-table event to advocate for the users who employ the ad blockers, so that the users can explain why they are used.

    .
    It is the users who are CHOOSING to use the ad blockers. The users should be represented in that government-sponsored round-table event.

    1. Re:Important group missing... by Anonymous Coward · · Score: 0

      The users should be represented in that government-sponsored round-table event.

      But the USERS are organizing the whole round table!
      Wait ? What ??
      So who does that government-thing represent if not the users ??

  38. script blocking vs. "ad" blocking by Anonymous Coward · · Score: 0

    I will continue to block scripts and maintain my own whitelist. I won't even charge companies to go onto the whitelist, so there's no nefarious or antisocial behaviour going on in the eyes of the government. The script just has to provide content that I find meaningful, not annoying or malicious. If a website wants to host their own banner ads in the form of a .jpg or .gif, that's fine by me as well.

  39. A better adblocker by kheldan · · Score: 1

    As I understand them, current adblockers don't even pull in the content from the Internet in the first place. Why not write an adblocker that gets the content, but doesn't render it to the screen? Unwanted Flash content (yes, I know, Flash is going away soon, hurray!) could be executed in a sandbox, that also isn't rendered to the user's screen. Yes, I'm advocating being very sneaky about this; I'm proposing an adblocker that, unless you're sitting in front of the browser using it, can't be detected. I'm also working under the assumption that most people don't pay any attention to Internet ads in the first place, and that the difference between them and people who use adblockers is just the adblocker. Why can't an adblocker be written this way?

    --
    Are YOU using the TOOL, or is the TOOL using YOU? Think about it!
    1. Re:A better adblocker by Anonymous Coward · · Score: 0

      Ads are not downloaded like a simple image banner anymore. The first thing that's loaded is a script, and that loads the ad you see (or not). A major benefit of ad-blocking is not running that script, but without that script, you'd never know what image or movie to download. And of course one other benefit of ad-blocking is not downloading those huge "asset" files. And if that isn't enough to convince you that downloading ads and not showing them is not a better ad-blocker for the client, then read this and realize that it wouldn't be a better ad blocker for the site owner either.

    2. Re:A better adblocker by avandesande · · Score: 1

      I am guessing though you would still have to share the cookie with the rest of your browser session and will be open to being tracked.

      --
      love is just extroverted narcissism
    3. Re:A better adblocker by Anonymous Coward · · Score: 0

      As I understand them, current adblockers don't even pull in the content from the Internet in the first place. Why not write an adblocker that gets the content, but doesn't render it to the screen?

      Sounds good at first, but not everyone has 10 PetaBit Internet connection (or the money for the newest fastest computers.).

      My #1 complaint about ads and video "content" arises from: I have a somewhat slow Internet connection, which is plenty fast to watch full-screen HD videos of _my_ choosing. But when I try to read a simple news page and there is so much oversized graphics, moving images, video, and tons of interactive javascript (phoning home) and I see my connection (which I share with other people) saturated for 20-40 seconds before I can read anything, and continues for minutes, it's time to start blocking stuff.

      I don't object to reasonable ads. I understand ad $ pay for much of this stuff and helps the economy. I've even learned of many great products and services from ads. But please, no moving stuff ever (that especially means video), no popups ever, no hijacks, no trackers, spies, etc.

    4. Re:A better adblocker by kheldan · · Score: 4, Insightful

      Okay.. and after reading that article, the conclusion I come to, is that adblockers have nothing to do with the problem in the first place, the entire premise of online advertising is wrong and broken to start with, coupled with one simple and immutable fact about human beings: There are people who look at ads, and there are people who don't look at ads, and you can't get one to be the other regardless of how much you try. I'm a non-ad-viewer; online, if an adblocker doesn't block something, my brain is disciplined to just plain not register them anymore; even if I see it with my eyes, it doesn't make it into long-term memory. I have a TiVo DVR, and the undocumented 30-second skip function is turned on; I expertly click through commericals, and what little I see of them, 99% of the time, doesn't stick either. If, online, they started requiring a site I use to view a video advertisement all the way through before continuing on to the site? I'd either leave the room, change to a different tab, or if they were too obnoxious about it (say, for instance, they required you to interact with the ad, or it goes on playing forever) I'd just stop using the site out of frustration and disgust. Nothing is going to change my sentiments towards such things; I feel they are an abomination and I simply won't tolerate them. I know I'm far from alone in feeling that way about advertisements, too. Then there are the people who view commercials on TV as part of the entertainment. I'd imagine many of them think online ads are just fine, and actually pay attention to them. They're not going to get me, and I sure don't get them, either. However the ad-viewing types must also have a breaking point where you'd alienate them enough that they'd look elsewhere instead of enduring an overbearing ad; making ads more in-your-face than they already are isn't going to change the mind or habits of someone in my column, but it sure might drive the people in the other column away, making their 'ad revenue' problem even worse. Seems that they have limited choices in what they can do about this: They can accept the legitimate ad revenue they can get, and try to detect and exclude the fraudulent traffic, or they can risk getting more obnoxious with the ads and potentially lose their willing audience, or perhaps everything goes pay-only if you want access to a site, or they just take the loss (if they can bear it) and let people have content for free, and find some other way to get paid. Guess advertisers choices aren't really that great, but you'll excuse me for not having much sympathy for them, being one in the 'non-ad-viewing' column, who despises having anyone try to sell me anything at all, even if I might be interested.

      Of course the problem goes well beyond TV and the Internet if you ask me. I can't easily estimate the amount of waste paper in my physical mailbox that goes straight into the recycle bin every month, and how offensive it is to me that money and resources are being wasted on that, and I have no way of stopping it being delivered to me; there is no 'adblocker' of any kind for your snailmailbox. :-(

      --
      Are YOU using the TOOL, or is the TOOL using YOU? Think about it!
    5. Re:A better adblocker by AHuxley · · Score: 1

      Wall each tab or window, browser site just for that set of ads, cookies, tracking per site, only for that site.
      As if the user had one clean browser just for that site.
      The site can then log that a persons ip loaded their ads, their content, trackers, cookies (flash, super) was set, placed and worked.
      For a few seconds just from that site without getting any stats about the user other habits, browser widows, tabs for hours, days, weeks :)
      The end user saw nothing of the ads as the the scripts worked, no extra information about browsing habits, other sites got pushed up, collected or leaked.
      The site registers ad views, the user sees nothing, the deep cookies only worked for that page or site and then get removed.

      --
      Domestic spying is now "Benign Information Gathering"
  40. another bad idea from the UK by JigJag · · Score: 1

    This is becoming a trend!

    After the Congestion Fee for driving in town, the Upgrade Fee for centre seats at the theatre, we now have the ridiculous idea of banning Adblockers, the last prophylactic in our arsenal against e-fections.

    This madness must stop forthwith!

    --
    "The hallmark of humanity is the ability to move beyond sensory inputs" - Mary Helen Immordino-Yang
  41. shut up scat muncher by Anonymous Coward · · Score: 0

    hey wittingfaggot, how about doing something about all those pedos pedoing in your pedo institutions and pedo police, fagggot?

    you are a fucking turd muncher, faggot

    also, the thought of an english dude speaking about PIRACY is fucking hilarious, in a faggot way

  42. No - government has done none of this by mccalli · · Score: 1

    Sensational title. From the article (and various others):

    "Whittingdale expressed his preference for the industry to self-regulate"

    Not Government regulation at all. His speech was very much targeted at his audience and I'm no fan of the opinion expressed, but he has not kicked off a government initiative to legislate against AdBlock.

  43. Rather have the content no longer exist... by Anonymous Coward · · Score: 1

    I would rather have the content "no longer exist" than deal with the ads. There was a very long time in which I didn't block ads. Then the ads got way too intrusive and aggressive. Now I block ads on everything, install ad blockers on all client systems, and will never go back. I don't care if the content of the internet reverts back to what it was in the mid-90s. I really don't give a crap. It's better to have limited content without the ads.

  44. Malware by headkase · · Score: 1

    Solve the problem of malware being served first then once that self-defence is out of the way look at coming to a resolution of acceptable advertisements.

    --
    Shh.
  45. Ad-free content or GTFO by Anonymous Coward · · Score: 0

    If the content valuable then it itself is advertising for whatever it describes. Any joe schmo with a stupid opinion shouldn't be allowed to make money, they just pollute the space and fuck it up for the experts.

  46. There's a long history of by goombah99 · · Score: 2

    Barking at the waves to make them stop.
    https://en.wikipedia.org/wiki/...

    --
    Some drink at the fountain of knowledge. Others just gargle.
    1. Re:There's a long history of by Z00L00K · · Score: 2

      And if AdBlocking software is banned, then people will just figure out other ways to keep the web clean.

      Or just avoid the ad-contaminated sites completely and stick to sites where the ads aren't drowning the content. It's nothing new that ads are killing information outlets. It has happened to magazines (like the Byte magazine which in the mid 80's was almost all ads) where the magazine turned from a small interesting magazine to a huge ad-book with a few articles that weren't far from being ads themselves.

      --
      If builders built buildings the way programmers wrote programs, then the first woodpecker would destroy civilization.
    2. Re:There's a long history of by swb · · Score: 1

      My fucking dog does that and it makes me crazy.

      If I could find an empty enough shoreline I would chain him in six inches of water until he got desensitized to whatever it was about it that made him bark.

    3. Re:There's a long history of by JustAnotherOldGuy · · Score: 2

      It has happened to magazines (like the Byte magazine which in the mid 80's was almost all ads) where the magazine turned from a small interesting magazine to a huge ad-book with a few articles that weren't far from being ads themselves.

      Yeah, I remember when Byte went from an moderately informative magazine to little more than an ad-delivery system. 100 pages per issue and 75 of them were ads. And yes, the "articles" were basically product placement devices with almost no informative content except for the recommendation to "buy this awesome product!"

      PCMag went the same route, 80% ads and a few shit articles that rarely had anything interesting to say, except for John Dvorak and his weird, random habit of bolding some words that he felt were important, but which just confused everyone else.

      --
      Just cruising through this digital world at 33 1/3 rpm...
    4. Re:There's a long history of by lgw · · Score: 5, Insightful

      And if AdBlocking software is banned, then people will just figure out other ways to keep the web clean.

      As much as I hate to say this, and I really hate to say this: ad-blocking through host file changes will be resilient.

      --
      Socialism: a lie told by totalitarians and believed by fools.
    5. Re:There's a long history of by Anonymous Coward · · Score: 0

      PCMag went the same route, 80% ads and a few shit articles that rarely had anything interesting to say, except for John Dvorak and his weird, random habit of bolding some words that he felt were important, but which just confused everyone else.

      So true, I only read PCMag for Mr. Dvorak. Agree or disagree with what he says, there is something about his almost stream of consciousness delivery. It is either incomprehensible to me in a "Grandpa got into the moonshine again!" way or it is very well thought out. Either way, it feels sincere, not bought, not fluff, and at least some effort was put in to be relevant. Plus, the times they were bought or pressured from above (the few times he mentions new products by name in a positive way), he is obvious about it and usually deals with it in a humorous way and on more than one occasion ended that section with a "now that we got that out of the way."

    6. Re: There's a long history of by Anonymous Coward · · Score: 0

      Noooo! Do not invoke the daemon!

      Joking aside, all a decent adblocker is, is a fancy regex to block the spammy servers/URLs. And why do these politicians think I should be forced to download ads to my computer? I can/will control my browser however I damn well please, thank you very much.

      Website owners are free to invent an algorithm that checks if my browser is downloading ads or not, and block the real content on their end. Not my fault that their server sends data when my browser requests it.

    7. Re:There's a long history of by Anonymous Coward · · Score: 0

      Host file based blocking is trivially easy to circumvent. I'm not going to tell you how, but the only reason this isn't being done by most advertising networks is that serious ad blockers are already prepared to deal with the measures that would utterly destroy host file based ad blocking.

    8. Re:There's a long history of by Anonymous Coward · · Score: 0

      Until websites and ad networks are all co-located on the same cloud servers. It's a matter of time before the ads are sent to your browser by the same server that sends the rest of the page. Even today, ad blocking using a hosts file is troublesome, as ad networks routinely dodge the host file's blocks by changing their domain names, while at the same time some ads are served up by the same domains that serve us our search results, email, portal pages and so on.

    9. Re:There's a long history of by BarbaraHudson · · Score: 1

      Hope you're going to be there to save him when the tide comes in.

      --
      "Transparent" is a shit show that trades on every stereotype going. A man in drag is NOT a transsexual.
    10. Re:There's a long history of by Anonymous Coward · · Score: 0

      ad-blocking through host file changes will be resilient.

      ABSOLUTELY PROBLEMATIC

    11. Re:There's a long history of by swb · · Score: 1

      The lakes around here don't have tides, but they generally do have waves.

      I'm not cruel, but I do think if there was a place where he could just be forced to just stand there and bark, he'd eventually realize that the waves weren't going away and that barking at them just made him tired.

    12. Re: There's a long history of by Anonymous Coward · · Score: 0

      Just do the right thing: stomp on it. Dogs bark. Dogs bite. Dogs piss everywhere. Dogs are annoying and dangerous. That's why I stomp on dogs. When I see a dog, I stomp on it. It's what I do. Stomp stomp stomp.

    13. Re: There's a long history of by Anonymous Coward · · Score: 0

      How will ad-blocking software be banned? Download it from somewhere on the Internet, install it on my client, block ads. Which bit of that can be stopped?

    14. Re: There's a long history of by Anonymous Coward · · Score: 0

      Oh, what's wrong with chaining him above the waterline? Presumably he still barks when not half-submerged. You should also sit by him, soothe him and try to free him from his doggy trauma.

    15. Re:There's a long history of by houghi · · Score: 1

      I also would like to add that one blocking device does not exclude the other.

      Things I do to block:
      1) Adblock (with blocking all)
      2) host file blocking
      3) On sites I visit a lot, custom CSS files (e.g. Youtube)
      4) DNS server thar block whole domains (e.g. facebook.com and fb.com) as they are not stricly ads and wont be in the hostfile and have such a mulitude of subdomains and add them almost ad random.

      Running your own DNS server also helps with the silly blocking of some websites like KAT or Piratebay in my country.

      Other ways that can be included would be using so,ething like privoxy and an externa DNS service.

      --
      Don't fight for your country, if your country does not fight for you.
    16. Re: There's a long history of by Zaiff+Urgulbunger · · Score: 1

      And why do these politicians think I should be forced to download ads to my computer? I can/will control my browser however I damn well please, thank you very much. Website owners are free to invent an algorithm that checks if my browser is downloading ads or not, and block the real content on their end. Not my fault that their server sends data when my browser requests it. Reply to This

      ^ this. Only a few days ago I had to unblock the Telegraph website because it showed an unmovable* banner otherwise. I don't much like it, but any website is free to handle this how it chooses.

      I couldn't be arsed to faff about with the browser dev-tools to get rid of it!

    17. Re:There's a long history of by samwichse · · Score: 1

      Is NoScript ad-blocking software?

      Because you sure don't see many ads with it installed.

    18. Re:There's a long history of by Anonymous Coward · · Score: 0

      Not if Win10 disregards it on behalf of MS / . Which, I seem to remember from somewhere, it's been doing since the Win8 days.

  47. First they say you must watch your ads by Anonymous Coward · · Score: 0

    Next they shame you for not buying some products in the ads. That is the only way sponsorship works!

  48. Keeping up with the Aussies by jenningsthecat · · Score: 2

    It seems the powers-that-be in Britain are taking their cue from the Australian stance on science censorship. When are all these fucktards going to get over their childish 'all your marbles are belong to us' fixation? Possibly when the 'peasants' switch from the adjectival form to the verbal form of 'revolting'.

    --
    'The Economy' is a giant Ponzi scheme whose most pitiable suckers are the youngest among us and the yet-unborn.
  49. The MPAA and ESRB charge to rate movies/games by Anonymous Coward · · Score: 5, Informative

    It costs money to confirm that content is safe for consumption, ads are no different. The whitelisting fee goes toward verifying that the ad is safe, non-intrusive, and not a vector for malware.

    1. Re:The MPAA and ESRB charge to rate movies/games by Anonymous Coward · · Score: 1

      The whitelisting fee goes toward verifying that the ad is safe, non-intrusive, and not a vector for malware

      Bwahahahaha..... You owe me a new laptop but I'll forgive you. I hadn't had such laugh in a long time!

    2. Re:The MPAA and ESRB charge to rate movies/games by sudon't · · Score: 2

      Look, I don't need these excuses about "malware", although that, and the whole spying game, have certainly given ammunition to the users. I've hated ads since before the internet existed, and the internet once existed without ads. People have no intrinsic right to make money on the internet. The commercialization of the internet has done nothing except crowd out the people, and turned it over to corporations. Let's keep the internet free, and ad-free.

      --
      -- sudon't

      Air-ride Equipped

    3. Re: The MPAA and ESRB charge to rate movies/games by Anonymous Coward · · Score: 0

      That is just simply not true.

      multiple occurrences have been witnessed with a switch to malware or flat out approval. As long as the content is hosted remotely or has complex software involved it can mutate.

      It would be interesting if advertisers had some credibility to lose individually, but realistically that is not how the public views them. So long as there are faceless, nefarious and malcontent organizations using that medium as an attack vector the path must be sealed.

    4. Re:The MPAA and ESRB charge to rate movies/games by Dutch+Gun · · Score: 2

      Look, I don't need these excuses about "malware"

      Malware is almost exclusively why I use an adblocker. I've never checked the box on Slashdot that allows them to show me ads - I'm totally fine with those, or others that are reasonably non-intrusive and safe.

      I used to use NoScript, which functioned almost like an adblocker in many cases just by accident, but too much of the web these days simply breaks when I try to use it. Moreover, pure Javascript-based exploits seem to be much rarer these day, with plugins like Flash and Java the seeming to be the more popular vector of choice. Of course, I stay far the hell away from the Java plugin, and I reinstalled Flash now that it has click-to-play functionality. So, now I use ublock-origin. It also comes with a built-in blocker of known malware-serving sites, and I've just left the default options on.

      Whatever the small risk of malware from an ad is, it's not zero. I don't see any reason to whitelist a site when there's a chance doing so might serve me malware. Whatever the reputation of the site is, I have no way of trusting the safety of those ads based on the reputation of the site. There's almost no correlation there.

      --
      Irony: Agile development has too much intertia to be abandoned now.
    5. Re:The MPAA and ESRB charge to rate movies/games by Anonymous Coward · · Score: 0

      But what about content I don't want to see. Some people don't want to see naked tits on television so nobody gets to see them. Some people don't want to hear curse word on television, so everybody hears beep, beep, beep. ... But I don't want to see adverts for gamble sites, casino's, fake medicines, fortune tellers, dating sites, etc... But this should be made illegal when I install a simple tool that can block this unwanted content? I don't understand.

    6. Re:The MPAA and ESRB charge to rate movies/games by Anonymous Coward · · Score: 0

      It'd probably be better for sites to use static images (or animated gifs) and/or text ads. But maybe we should also look into the idea of microdonations. You know, where people can support said site by donating to it.

      Following has nothing to do with the last sentence.
      Here's one very radical idea that will probably be hated: What if our ISP gives us $10 in special credit in which we can donate to multiple sites through some method. Or perhaps automatically, but that would run afoul of tracking all the sites we visit.

    7. Re:The MPAA and ESRB charge to rate movies/games by Dutch+Gun · · Score: 3

      Your idea of micro-payments has already been implemented in one form: Google Contributor. Instead of ads, you see images of your choice displayed (like kittens), and a small equivalent payment goes to the site in question instead of ad revenue. The problem with that particular solution is that you have to stop blocking Google's ads to make it work. And of course, you're paying an ad company as a middle-man to do this, which some people may object to.

      I've been thinking about the use of specially pre-designed HTML tags for advertising that allows only a limited subset of safe content - that is, no general-purpose scripting, no flash, no animation, no interactive content, only static images and text, and some additional functions to allow things that advertisers want, such as unique visitor counts, click-through rates, etc.

      I'm no web expert, so I'm not sure about the feasibility of such an idea, but the general notion is to give advertisers a way to present their content in a guaranteed safe manner to as to discourage people from blocking ads based on a fear of getting infected by malware. We could even enforce maximum rendering sizes and total percentage of allowed ad space on a page on a per-user basis. If there was such an "ad" tag that had strict content requirements such that it could be safely validated by the browser, I'd be a lot more inclined to allow exceptions rather than the all or nothing hammer-like approach I feel I'm forced to take now. I understand that many sites I enjoy need ad-revenue to survive, but to be blunt, my computer's safety comes first, no matter what.

      --
      Irony: Agile development has too much intertia to be abandoned now.
    8. Re:The MPAA and ESRB charge to rate movies/games by Anonymous Coward · · Score: 0

      Shill: you need to do better than 'bwahahaha' if you want to earn your money. When you finish laughing, maybe you can explain what it is that you find so funny.

  50. I'm not blocking the ads. by Anonymous Coward · · Score: 0

    They are still coming to my machine and I'm not preventing them from going to anyone else.

    I've simply hired a machine to view the ads for me.

  51. Sticky Wicket by Anonymous Coward · · Score: 1

    So, if the U.K. makes ad blocking illegal; does that mean that their porn filters then become illegal?

    Also... If it is illegal to block ads; does it thus become illegal to not view a site or all sites? Will I have my eyes held open and be forced to watch every ad on the planet?

  52. Poor bastard... by 24-bit+Voxel · · Score: 2

    He's going to be pissed when he finds out what a HOSTS file is.

    1. Re:Poor bastard... by Anonymous Coward · · Score: 0

      HOSTS file

      you know whom is summoned in 3, 2, 1...

  53. the 'problem' of adblocking by Anonymous Coward · · Score: 1

    Ad blocking isn't the problem, intrusive and dangerous ads are the problem.

    Politicians, as a rule, are too dimwitted to come up with ideas like this on their own. A quick bit of investigating should reveal the puppetmaster pulling these particular strings.

    Also, "Adblock plus" does NOT equate to ad blockers. That's just one particular operation run by a shady fucker who accepts payoffs from advertisers who want to be allowed through his doorway. I (and many others) have been pointing out for the better part of a decade that Palant can't be trusted, as has been made clear over and over by his actions.

  54. It really is like piracy. by penguinoid · · Score: 4, Insightful

    Adblocking really is just like piracy. A better product at a better price.

    --
    Don't waste your vote! Vote for whoever you want, unless you live in a swing state it won't matter anyways
  55. So what? by Anonymous Coward · · Score: 0

    "Quite simply – if people don't pay in some way for content, then that content will eventually no longer exist"

    So what? Then it won't exist. Nobody guaranteed you income and a living making whatever content you're peddling. And if it doesn't exist any more, then it doesn't exist any more. Same as happened throughout history. We survived it.

  56. I treat all ads as opt-in not opt-out by sjbe · · Score: 1

    Except that people don't block these ads. Most ABP users allow "acceptable ads," including me.

    Let's be frank. The ONLY reason for that is because most ABP users don't know they can block even more ads by digging for their hidden little check box and the don't exactly make it convenient or obvious. It should be opt-in, not opt-out. ABP is doing a form of extortion but since the advertisers have behaved SOOO badly I don't really care in this case.

    Assumptions that I'm going to be ok with any form of advertising by default are going to be met by me with hostility. I run several ad blockers, I watch pretty much all TV with a DVR, and I charge an hourly rate for my time if people want my attention for commercial purposes. I don't allow even "acceptable" ads because my definition of acceptable differs from ABP.

    I'm perfectly happy to pay a reasonable subscription fee to website I find valuable. I currently pay for several of them. If they want me to view ads then they need to start paying me in cash money at a rate I find agreeable because my price for my time and attention is considerable higher than the value to me of any content they are likely to provide. I have a price but it isn't cheap.

    1. Re:I treat all ads as opt-in not opt-out by edtice1559 · · Score: 1

      I can't speak for most ABP users, but I wonder what percentage of /. users disable advertising. I'm eligible to disable it but never have. I might see something interesting. There are clearly times when we *want* ads. I want to know about new, exciting things that might benefit me. Heck the ads on a Google search result are often very useful. I really think the issue is just that so many ads are bad. Heck people used to buy the newspaper for the coupons!

  57. Sounds good to me! by duke_cheetah2003 · · Score: 1

    then that content will eventually no longer exist

    Good. This is exactly the point. The content is worthless with the obnoxious advertising baggage, tracking garbage and malware infections that comes with it. Let the worthless advertisement laden sites sink under their own weight.

  58. Or, how about... by Anonymous Coward · · Score: 0

    How about going after the rogue advertisers who infect a user's PC without their consent? Adblocking is literally the first line of defense against the new kind of infections on the web today. A simple anti virus just isn't enough. All these gov PCs that were infected in the last year is most likely because of rogue advertising as well.

  59. Smart. by Anonymous Coward · · Score: 0

    People are blocking ads, so logically that could only be because they want to steal the content, right?

    Tell me again what qualifies people like this to be UK culture secretaries with the power to waste people's time and money making round tables? Presumably because a lot of even dumber/lazier people voted them in?

  60. What? by wardrich86 · · Score: 1

    What the hell happened to the UK? They've gone from a seemingly respectable place to a landmass governed by the dumbest fucking people in existence... or maybe they've always been that dumb, but the internet is allowing the stupidity to be relayed in real-time and unforgotten?

    1. Re:What? by Anonymous Coward · · Score: 0

      The population isn't dumb; they have a choice between a giant douche party and the turd sandwich party. A two horse race for all intents and purposes. (now what country does THAT remind us of?"

    2. Re:What? by Anne+Thwacks · · Score: 1
      a choice between a giant douche party and the turd sandwich party

      In the interests of health and safety, please explain which is which. I am having trouble telling the difference between them.

      --
      Sent from my ASR33 using ASCII
  61. My hourly rate is high by sjbe · · Score: 1

    I'd look at ads if the advertiser paid me to. Maybe

    I suspect most people would if you paid them enough. I certainly would though my hourly rate would be considered absurdly high by any reasonable advertiser. I consider my time to be a precious resource and charge accordingly.

    1. Re:My hourly rate is high by Anne+Thwacks · · Score: 1
      my hourly rate would be considered absurdly high by any reasonable advertiser

      You might want to research the going rate for ads per actual purchase (ignoring all clickbots, etc). You may be more competitive than you think!

      --
      Sent from my ASR33 using ASCII
  62. Britain, Australia, US by Anonymous Coward · · Score: 0

    What IS it with these bureaucratic nincompoops?
    Australia: censorship.
    Britain: AdBlockers and CCTV surveillance.
    US (America): Government surveillance, political payoffs/donations and corporate lies.

    Unfortunately, psychologists and sociologists haven't got enough math to properly analyze stupid and pinpoint it.
    And they can't pay the mathematicians enough to develop it and teach them, apparently.

    So the headlines should read:
    " Another government has begun to display symptoms of crazy. This time it's : (insert name here )"
    or
    Another set of leaders in country (insert name here) have lost contact with reality - will the UN send help?"
    or
    "The UN has decided to take a nice vacation to a safety room (well padded) and will return shortly."
    or
    "Please send small donations of sanity to ( country name or legislative bureacracy name here) - they need your help!"

    And none of this has anything to do with when the monkey types a novel or play.
    So where is the technology? No mention of technology. Just the war.
    Adblockers and ads will be at war for a while, until something changes.
    Probably Ads first, then the blockers and beaters, then the Seekers...

  63. Malware by martin · · Score: 1

    If they stop serving malware with the adverts I'll listen

  64. Malware or adverts by martin · · Score: 1

    I'll take adverts when they stopping serving malware with them
    Oh and when my page load times are under the magic 7 seconds with ad enabled

  65. Pirates? by PPH · · Score: 1

    That's Captain Jack Sparrow to you! Arggggh!

    --
    Have gnu, will travel.
  66. Nohow by Archtech · · Score: 3, Interesting

    "Quite simply – if people don't pay in some way for content, then that content will eventually no longer exist. And that's as true for the latest piece of journalism as it is for the new album from Muse."

    Oh yeah? So is it true for Linux? Or LibreOffice?The other day, when I downloaded the latest version of LibreOffice, I made a voluntary donation. But that was MY choice - I could download their software from now untul Kingdom Come and I wouldn't have to pay a penny.

    John Whittingdale is talking sheer nonsense. Try these:

    "Quite simply – if people don't pay in some way for content, then that content will eventually no longer exist. And that's as true for the latest piece of journalism as it is for the alphabet, the number system, the periodic table, the English language (and all other languages)..."

    Frankly, these days I reckon that the more a piece of journalism costs to read, the less worth while reading it is.

    --
    I am sure that there are many other solipsists out there.
    1. Re:Nohow by Anonymous Coward · · Score: 0

      Look at it this way:

      The journalism you read is paid for by somebody.

      Do you know who that is? Do you think you should know?

    2. Re:Nohow by Archtech · · Score: 1

      I challenge your premise. The journalism I read has to be written by someone - and, I hope, researched too. That all takes work, which (in theory) is worth money. But it does NOT have to be paid for by anyone. It might just be done by someone who wants to do it.

      --
      I am sure that there are many other solipsists out there.
  67. To put the matter another way by John+Allsup · · Score: 2

    This is another attack on the owner/user's ability to control what their computer does. Banning ad-blocking effectively means that as soon as I type a URL in and hit enter, I give unconditional control of a number of aspects of my browser over to the server, and if the author of the content on the server abuses that position, I am not allowed to do anything about it. The client/server arrangement on the web is one of trust. That trust can be abused in various ways. If a website expects ad revenue to fund itself, and users deny it that revenue, that is a problem from the point of view of the content provider, but if the website uses adverts excessively (for example so that various sites are no-go areas of you are on a mobile broadband link with a relatively small cap), then that is an abuse of the control handed to the website by the user. I long for a simple, honest web, but have no real hope of seeing much of one in the near future.

    --
    John_Chalisque
    1. Re:To put the matter another way by Anonymous Coward · · Score: 0

      The whole point of HTML was that the viewer gets to decide how it gets displayed. If they don't want me messing with their ads, they shouldn't be using HTML.

  68. The British Parliament is being manipulated by fustakrakich · · Score: 1

    Radical jihadist host file advocates are the ones pushing this! You know who you are...

    --
    “He’s not deformed, he’s just drunk!”
  69. Crime by Principle by Anonymous Coward · · Score: 0

    Just add this to the list of "Laws We Break on Principle." Funny how easy it is these days to circumvent the politicians. Felons unite!

  70. Hm, did the Ad companies give consumers a choice? by Anonymous Coward · · Score: 0

    They fought do-not-track tooth-and-nail. They persistently increase the degree and reach of tracking. They refuse to engage in the development of consensus bilateral solutions. And then they complain when consumers take unilateral action? pshaw.

  71. I don't understand his logic. by Anonymous Coward · · Score: 1

    Free content leads to the content not-existing?

    So, shouldn't we allow the free distribution of child porn, in order to ensure that (since money can't be made on it) eventually child porn will stop existing?

    1. Re: I don't understand his logic. by Anonymous Coward · · Score: 0

      They're both the same in that new paid-for content won't be produced if there's no payment for it.

  72. Let them eat cake by youngatheart · · Score: 1

    I love the internet and the web in particular. In all of history's inventions, I'd put it at number three; first fire, then kissing, then the web. This ability to share information, emotions, beauty, tragedy and all the little parts of ourselves that make us human, this web, is one of the best things to ever happen to our species. But advertising is a cancer on that beautiful thing. It is a cancer that needs to be burned out, no matter the cost to the tissue it infests.

    If the poor web advertisers have no income, not only does it not bother me, it amuses me. If it means every, single website that can't exist without running advertisements dies, I can live with that. Do not assume that I need a particular website, I am older than the internet, let alone the web, and I remember how to live without it.

    It didn't have to be this way. There are plenty of advertisements that don't bother me, in all sorts of media. This situation with ad-blocking on the web was caused by the advertisers. They are the ones that brought you pop-ups, pop-unders and pages that couldn't be closed! A complete failure of their business model is too good for them.

    "The advertising business is completely screwy now. You know they’ve reintroduced the death penalty for advertising company directors?”
    “Really?” said Arthur. “No, I didn’t. For what offence?”
    Trillian frowned.
    “What do you mean, offence?”
    “I see."

    (Misquoted from Mostly Harmless.)

  73. Don't want ads doing "reasonable thinking" for me by C0L0PH0N · · Score: 1

    The best definition I've heard of ads is that they are the advertiser trying to substitute "their version" of reasonable thinking about a product (Wow, it's so incredible I have to have, like any reasonable person would!) for my own reasonable thinking. Most modern folks are so used to having their thinking hijacked by ads that they don't even realize what is going on. But when it sinks it, it is disgusting and immoral. I can do my own thinking, thank you. And I am good enough at Internet searches to find what I want when I want. So ad blockers are just preventing advertising from hijacking your thinking to their way of thinking. Good riddance! The personal cost to me of having my precious attention hijacked by advertisers is not factored into their thinking, but morally, it should be. I ought to be able to spend my attention where I choose, not where they choose.

  74. adblock forever by Anonymous Coward · · Score: 0

    today i ran a browser without adblock, which is not something that I usually do, and I saw ad that hijacked the entire browser screen pretending to be a BSOD with a fake "DOWNLOAD YOUR VIRUS CHECK NOW" button in the middle. This is the kind of shit that passes for ads these days, which is why i will never not block them.

  75. End the "Self-regulation" by Plus1Entropy · · Score: 1

    Ok, let's do this, let's see some real regulations:

    1. Hard limits on the amount of advertising that will be sent to my machine in a given amount of time.

    2. Advertisers are responsible for the data their ads use, it doesn't contribute to my data limit with my service provider in any way, including (especially) mobile.

    3. No scams. No fake download buttons. No fake virus scans. No fake Windows XP UI elements. No "my mom makes a million dollars every millisecond just sitting around on Google."

    4. No tracking or profiling except by means of an absolutely explicit opt-in, which must describe the exact scope of the tracking (e.g. if it is limited to that particular site, etc.).

    5. No hidden videos, anything that intends to make a sound must have a very clear, non-ambiguous, completely functional mute/pause/close button.

    6. Any malware served through an ad platform is the full responsibility of the advertiser, and they can be held directly accountable for property damage.

    I'm sure I could come up with more, but that's a start... Maybe, just maybe, I'll consider giving up my ad-blocker.

    --
    Only crack the nuts that crack. You don't put the ones that don't crack in the sack.
  76. Goes both ways... by Anonymous Coward · · Score: 0

    To be exempt from ad-blockers a website owner must obtain an advertising license listing a person responsible for advertising.

    Licensed sites must submit logs of all target IP addresses to the licensing regulatory body including logs of the advert delivered.

    Sites that use ads to deliver malware shall liable to the fullest extent of the law as though it were an unauthorized intrusion, including criminal charges as appropriate.

    Sites must obtain viewer's explicit permission to use customer's bandwidth to present ads. Failure to do so is theft, and site owners are criminally liable.

    Jiggly, bouncy,noise making or otherwise offensive ads can be deemed assault.

    Then, and only then will I give up my ad-blocker.

  77. donors by Anonymous Coward · · Score: 0

    Largest corporate donor was an advertising agency...

    http://blogs.channel4.com/factcheck/labour-funding-party-donors-tories-factcheck/13899

  78. Stop that racket by Anonymous Coward · · Score: 0

    ... 'problem' of ad-blocking ...

    First government claimed people were watching corporate property and pretended such piracy was equal to pedophilia or terrorism. Now they're complaining people aren't watching corporate property. Double standard, much?

    ... 'modern day protection racket' ...

    There's no-one making companies buy clean advertising space. Those companies have far more time and money than any individual user, so they can use other advertising agencies and other channels of advertising.

    ... content will eventually no longer exist ...

    So what! If it's as valuable as the government says, companies can charge money for their product; it's called a free market, which companies claim to be very fond of. Otherwise the government is really taxing people so companies profit.

  79. that's the problem, you are not paying them by publiclurker · · Score: 1

    The corporations that push this sort of bull are.

  80. commentsubjectsaredumb by Falos · · Score: 1

    >Compares It To Piracy
    Huh. Usually when we mention the slippery slope it's in future tense, not past tense.

    >if people don't pay in some way for content, then that content will eventually no longer exist
    Sure, sure, let's see if music ceases to exist, let's see if no one makes music and it goes extinct.

    Fucking rent seekers.

  81. Ad Blocking by Anonymous Coward · · Score: 0

    The internet was lots better before ads or you were here. There was better content of higher quality now you want be to see ads for inferior content screw you.

  82. Aren't some UK politicians... by rsilvergun · · Score: 1

    Hereditary lords with inherited fortunes and power? If so good luck with that.

    --
    Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
  83. Advertising is dead. Deal with it. by Anonymous Coward · · Score: 0

    A world without ads sounds like a world I would love to live in. Can't deal with it? Find a new revenue model.

  84. Penny a page by Trax3001BBS · · Score: 1

    A long time ago I read an article on Howstuffworks.com titled "How Penny Per Page Might Work" http://computer.howstuffworks.... coming across it again I found it amusing they had taken a large article and split it into many sections with lots of right pane and middle page advertising.

    Seems if things continue it may be a business model of some sites in some future time. But it's rare for an article to be restricted to one site, even if it's a summery.

    A common sense approach is to use a HOST file, yet many sites have started seeing mine as an ad blocker, and honestly surprised as while I've satisfied the request of going to that site, I just don't make it further than the localhost itself.

  85. Is this a joke? by Sir+Holo · · Score: 1

    FTA: "Quite simply – if people don't pay in some way for content, then that content will eventually no longer exist

    Let's see, how long have I been blocking ads?

    It required post-it notes in the early days to avoid those stupid punch-the-monkey animated GIF banner ads.

    OK. 20 years. 20 years. If the 'Free Market' requires more than that to speak, then someone is being a corporate shill.

  86. ignore the stupid twat, he's murdock's paid pet. by Anonymous Coward · · Score: 0

    fuck him he's a cockwomble of the worst kind!.

    he's attempting to kill the BBC because murdock told him too.

    This is probably another idea given to him by the same twats.

  87. I do not "want" ads by sjbe · · Score: 1

    I can't speak for most ABP users, but I wonder what percentage of /. users disable advertising. I'm eligible to disable it but never have.

    I would imagine not many but mostly because they are already using ad blocking software. Nothing gained by having slashdot block the ads when one is already doing it by default though third party software. I'd be happy to subscribe to slashdot if they would bother to offer it AND offer some value added features. Just blocking ads provides no value because I can already do that without spending a penny.

    There are clearly times when we *want* ads. I want to know about new, exciting things that might benefit me.

    "We want ads"? Speak for yourself. If you are actually interested in them I have no quarrel with that but I very definitely do NOT want ads. They provide me nothing of value aside from maybe a subsidy on some content. If something really is new and exciting I'll hear about it in other ways. I could live with ads in a newspaper despite the fact that they are wasteful because they were a subsidy of a sort. But on the internet there is a super creepy tracking/targeting component to the whole thing which I am NOT ok with. Not to mention the bandwidth consumption and malware vectoring. As far as I'm concerned online ads as they currently exist can die in a fire.

  88. just like the charities by Anonymous Coward · · Score: 0

    I made the occasional donation to what I think is a good cause. I want my few spare pennies to go to some good.
    And then the charity sends me endless prompts to give them more money, fancy little gifts I throw away in envelopes that I throw away with pamphlets and payment slips and shiny cardboard inserts that I throw away. And I never donate to the charity again.
    Or if I do, I make sure it's anonymous in cash.

    The Salvation Army, the International Red Cross, UNICEF, Greenpeace, almost all of the major charities have done exactly the same.
    They spend my money trying to suck more money out of me, and they've proved themselves unworthy of my donation.
    I donate once, and they send me prompts for the next 5 years.
    During which, I can assure all and sundry, they get nothing more.

    I know for a fact that the Sallies have spent more money in "advertising" that I ever gave them in the first place.
    They offer no option for donating without landing on their mailing list, unless I walk into their offices with a handful of cash.

    So they lose. And so do the people who they attempt to help.

    I understand that they want to advertise, but I don't understand why they don't offer me an "opt out".

    Can't I just give you guys a little extra money to ACCEPT my donation and quietly get back to doing the charity work?

    There are hawkers in the street and railway station doing the same thing.
    They chatter away for 15 minutes, convince me to donate, and then insist that I fill out a detailed form and pay by installments.

    Fucking parasites. Waste my time, and shit all over my goodwill.
    It's a marketing world 2.0 they want to seal me into, and I won't have a fucking bar of it, either in snailmail or the internet.

  89. Misleading by Anonymous Coward · · Score: 0

    Bit misleading what he actually said was that he didn't think adblocking should be banned.

    Mr Whittingdale said he would be meeting "representatives from all sides of the argument" in the coming weeks to discuss the issue, adding that he did not think ad-blockers should be banned.

    Source: http://www.bbc.co.uk/news/entertainment-arts-35708623

  90. I find it highly ironic that the Government.... by Anonymous Coward · · Score: 0

    isn't aware of the irony in the statement "modern day protection racket", when that's exactly what the government's taxes are.....

  91. Here Fido!! Here Fido! by Anonymous Coward · · Score: 0

    Good boy! (pats head) Must please your Corporate Overlords now.. here's your treat - in the brown paper bag ;-)

  92. Content by Anonymous Coward · · Score: 0

    To say ads are "content" is like saying my toilet has content after I've taken a shit in it.

  93. For the best possible hosts file by Anonymous Coward · · Score: 0

    APK Hosts File Engine 9.0++ SR-4 32/64-bit http://apk.it-mate.co.uk/APKHo...

    Gets data for more speed & security via 10 security sites.

    Less power/cpu/ram+ IO resource use vs. local DNS servers + addons w/ less security issues vs. DNS + routers.

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  94. Best adblocker (& more for speed + security) by Anonymous Coward · · Score: 0

    APK Hosts File Engine 9.0++ SR-4 32/64-bit http://apk.it-mate.co.uk/APKHo...

    Gets data for more speed & security via 10 security sites.

    Less power/cpu/ram+ IO resource use vs. local DNS servers + addons w/ less security issues vs. DNS + routers.

    Less complex vs firewalls (needing layered filtering drivers - hosts don't + firewalls block less used IP addresses, hosts block more used host-domain names) complimenting 'em.

    Antivirus = reactive. Hosts = proactive, blocking infection BEFORE you get it.

    APK

    P.S.=> Hosts do more 4 speed (hardcodes + adblocks) & faster vs. addons, security (vs. bad sites/dns security issues), reliability (vs. downed/poisoned dns), & anonymity (dns requestlogs/trackers) vs. other "so-called -solutions'" w/ what you natively have. Unlike Adblock/UBlock/Ghostery it's not blockable by ClarityRay/BlockIQ

  95. Best adblocker (& more for speed + security) by Anonymous Coward · · Score: 0

    APK Hosts File Engine 9.0++ SR-4 32/64-bit http://apk.it-mate.co.uk/APKHo...

    Gets data for more speed & security via 10 security sites.

    Less power/cpu/ram+ IO resource use vs. local DNS servers + addons w/ less security issues vs. DNS + routers.

    Less complex vs firewalls (needing layered filtering drivers - hosts don't + firewalls block less used IP addresses, hosts block more used host-domain names) complimenting 'em.

    Antivirus = reactive. Hosts = proactive, blocking infection BEFORE you get it.

    APK

    P.S.=> Hosts do more 4 speed (hardcodes + adblocks) & faster vs. addons, security (vs. bad sites/dns security issues), reliability (vs. downed/poisoned dns), & anonymity (dns requestlogs/trackers) vs. other "so-called -solutions'" w/ what you natively have. Unlike Adblock/UBlock/Ghostery it's not blockable by ClarityRay/BlockIQ

  96. For the best possible hosts file? by Anonymous Coward · · Score: 0

    APK Hosts File Engine 9.0++ SR-4 32/64-bit http://apk.it-mate.co.uk/APKHo...

    Gets data for more speed & security via 10 security sites.

    Less power/cpu/ram+ IO resource use vs. local DNS servers + addons w/ less security issues vs. DNS + routers.

    Less complex vs firewalls (needing layered filtering drivers - hosts don't + firewalls block less used IP addresses, hosts block more used host-domain names) complimenting 'em.

    Antivirus = reactive. Hosts = proactive, blocking infection BEFORE you get it.

    APK

    P.S.=> Hosts do more 4 speed (hardcodes + adblocks) & faster vs. addons, security (vs. bad sites/dns security issues), reliability (vs. downed/poisoned dns), & anonymity (dns requestlogs/trackers) vs. other "so-called -solutions'" w/ what you natively have. Unlike Adblock/UBlock/Ghostery it's not blockable by ClarityRay/BlockIQ

  97. For the best possible hosts file by Anonymous Coward · · Score: 0

    APK Hosts File Engine 9.0++ SR-4 32/64-bit http://apk.it-mate.co.uk/APKHo...

    Gets data for more speed & security via 10 security sites.

    Less power/cpu/ram+ IO resource use vs. local DNS servers + addons w/ less security issues vs. DNS + routers.

    Less complex vs firewalls (needing layered filtering drivers - hosts don't + firewalls block less used IP addresses, hosts block more used host-domain names) complimenting 'em.

    Antivirus = reactive. Hosts = proactive, blocking infection BEFORE you get it.

    APK

    P.S.=> Hosts do more 4 speed (hardcodes + adblocks) & faster vs. addons, security (vs. bad sites/dns security issues), reliability (vs. downed/poisoned dns), & anonymity (dns requestlogs/trackers) vs. other "so-called -solutions'" w/ what you natively have. Unlike Adblock/UBlock/Ghostery it's not blockable by ClarityRay/BlockIQ

  98. For the best hosts file by Anonymous Coward · · Score: 0

    APK Hosts File Engine 9.0++ SR-4 32/64-bit http://apk.it-mate.co.uk/APKHo...

    Gets data for more speed & security via 10 security sites.

    Less power/cpu/ram+ IO resource use vs. local DNS servers + addons w/ less security issues vs. DNS + routers.

    Less complex vs firewalls (needing layered filtering drivers - hosts don't + firewalls block less used IP addresses, hosts block more used host-domain names) complimenting 'em.

    Antivirus = reactive. Hosts = proactive, blocking infection BEFORE you get it.

    APK

    P.S.=> Hosts do more 4 speed (hardcodes + adblocks) & faster vs. addons, security (vs. bad sites/dns security issues), reliability (vs. downed/poisoned dns), & anonymity (dns requestlogs/trackers) vs. other "so-called -solutions'" w/ what you natively have. Unlike Adblock/UBlock/Ghostery it's not blockable by ClarityRay/BlockIQ