Car Manufacturers Want To Monitor Drivers Inside Their Cars (reuters.com)
Startups are demonstrating "sensor technology that watches and analyzes drivers, passengers and objects in cars" reports Reuters -- a technology that "will mean enhanced safety in the short-term, and revenue opportunities in the future."
SonicSpike shares their report: Whether by generating alerts about drowsiness, unfastened seat belts or wallets left in the backseat, the emerging technology aims not only to cut back on distracted driving and other undesirable behavior, but eventually help automakers and ride-hailing companies make money from data generated inside the vehicle... Data from the cameras is analyzed with image recognition software to determine whether a driver is looking at his cellphone or the dashboard, turned away, or getting sleepy, to cite a few examples... European car safety rating program Euro NCAP has proposed that cars with driver monitoring for 2020 should earn higher ratings...
But automakers are more excited by the revenue possibilities when vehicle-generated data creates a more customized experience for riders, generating higher premiums, and lucrative tie-ins with third parties, such as retailers. "The reason (the camera) is going to sweep across the cabin is not because of distraction ... but because of all the side benefits," said Mike Ramsey, Gartner's automotive research director. "I promise you that companies that are trying to monetize data from the connected car are investigating ways to use eye-tracking technology...." Carmakers could gather anonymized data and sell it. A billboard advertiser might be eager to know how many commuters look at his sign, Ramsey said. Tracking the gaze of a passenger toward a store or restaurant could, fused with mapping and other software, result in a discount offered to that person.
The Cadillac CT6 already has interior-facing cameras, Reuters reports, while Audi and Tesla "have developed systems but they are not currently activated." And this year Mazda, Subaru and Byton plan to introduce cameras that watch for inattentive drivers.
But where will it end? One company's product combines five 2D cameras with AI technology to provide "in-vehicle scene understanding" which includes each passenger's height, weight, gender and posture. And while low on specifics, Reuters reports that several companies that sell driver-watching technologies "have already signed undisclosed deals for production year 2020 and beyond."
SonicSpike shares their report: Whether by generating alerts about drowsiness, unfastened seat belts or wallets left in the backseat, the emerging technology aims not only to cut back on distracted driving and other undesirable behavior, but eventually help automakers and ride-hailing companies make money from data generated inside the vehicle... Data from the cameras is analyzed with image recognition software to determine whether a driver is looking at his cellphone or the dashboard, turned away, or getting sleepy, to cite a few examples... European car safety rating program Euro NCAP has proposed that cars with driver monitoring for 2020 should earn higher ratings...
But automakers are more excited by the revenue possibilities when vehicle-generated data creates a more customized experience for riders, generating higher premiums, and lucrative tie-ins with third parties, such as retailers. "The reason (the camera) is going to sweep across the cabin is not because of distraction ... but because of all the side benefits," said Mike Ramsey, Gartner's automotive research director. "I promise you that companies that are trying to monetize data from the connected car are investigating ways to use eye-tracking technology...." Carmakers could gather anonymized data and sell it. A billboard advertiser might be eager to know how many commuters look at his sign, Ramsey said. Tracking the gaze of a passenger toward a store or restaurant could, fused with mapping and other software, result in a discount offered to that person.
The Cadillac CT6 already has interior-facing cameras, Reuters reports, while Audi and Tesla "have developed systems but they are not currently activated." And this year Mazda, Subaru and Byton plan to introduce cameras that watch for inattentive drivers.
But where will it end? One company's product combines five 2D cameras with AI technology to provide "in-vehicle scene understanding" which includes each passenger's height, weight, gender and posture. And while low on specifics, Reuters reports that several companies that sell driver-watching technologies "have already signed undisclosed deals for production year 2020 and beyond."
You sell us a car and spy on us to make money?
Fuck you. I can't wait to see the industry that pops up having to protect us from THE SHIT WE OWN!
Carmakers could gather "anonymized" data and sell it. Sure they could. They could also NOT SPY ON THEIR GOD DAMN CUSTOMERS! What a thought. Recognizing things like objects left in the car or unfastened belts doesn't require a lot of intelligence -- the data doesn't need to be offloaded from the car. This is just auto CEOs and marketing types being assholes. May their children all get leukemia and wither away before their eyes.
Any company that mas this system in their cars is one I will NOT buy from. Was considering a Mazda SUV when the time comes to replace the current vehicle. Not now.
But where will it end? One company's product combines five 2D cameras with AI technology to provide "in-vehicle scene understanding" which includes each passenger's height, weight, gender and posture.
How exactly will they "understand" the gender of the passenger? Check for pink hair and Tumblr stickers?
And how long before they upload and store the video in real time from all such cars...
The future revenue opportunities being charging "owners" to disable the sensors?
"Everybody is making money from people's most intimate sensitive private data! Hey! Lets do it to them realtime-cloud connected in the cramped interior of a car, 1984 style!!!" Fuck you and your 1980s technology metal cans on inflated rubber wheels. Call me when you figure out how to make a high-speed crash survivable, solve the aquaplaning problem, replace the decades old steering wheel with something better, or figure out how to make an actually usable flying car before I turn 77 and get Alzheimers... What a 3rd rate industry...
Why did the chicken cross the road? Because Elon Musk put an AI chip in its head.
Ya know, for safety and stuff...
*snip snip goes the camera cables and wireless modem*
This will do wonders for black tape sales.
There's an opportunity for a car manufacturer that doesn't want to monitor the drivers in the cars the drivers own?
Because there was a car park full of 3D CCTV camera-equipped ORWELL CARS recording its every move on this side.
Why did the chicken cross the road? Because Elon Musk put an AI chip in its head.
No Big Brother.
I did not used to believe it.
But now since many years we see people installing spyware, err, Facebook on their own phones, letting anything and everything scrape their contacts, GPS tracks, web history, text history... they will put a mic in their own living room or bedroom controlled by someone else, they will give all their email to world's biggest ad agency, they will give pics of their friends to world's biggest biometric scanners. They will do ANYTHING.
There is no limit to what the average person will accept WRT technological spying.. Since there is no limit, and people will buy anything shiny no mind how much it spies on them, why should corporations not get on that money train?
Like all other things you would not believe people might do, they'll accept this.
There is simply no point where people go "ok maybe that is now too much".
Musk gives us something wonderful... others go and bastardize it.
[($)]
its called the ecu
Chevrolet president William S. Knudsen said Nazism was the miracle of the 20th century and Hitler had a portrait of Henry Ford hanging in his office while the Union Banking Corporation headed by Sen. Prescott Bush (father of presidents Bush senior and grandfather of George W.) made millions funding his rise. GM’s wholly-owned Adam-Opal Co. was producing Nazi tanks, trucks and bomber engines while IBM tabulating equipment was used to select who lived and who died in concentration camps. James D. Mooney, GM’s vice-president for foreign operations, was proudly joined by Henry Ford and IBM chief Tom Watson in receiving the Grand Cross of the German Eagle from Hitler for their considerable efforts on behalf of the Third Reich.
dont make any moves that you could potentially regret, dont pull out in front of moving traffic if it means you impede their progress, it is safer to wait a minute for them to pass, and when you need to make a turn, dont rush ahead of anybody then pull in front of them only to slow down and make a turn, its better to slow down, get behind them and make your turn
Politics is Treachery, Religion is Brainwashing
G.D.P.R.
"You may cross this intersection after this ad..."
... is one option.
Still-framing is another.
How about hacking?
It little behooves the best of us to comment on the rest of us.
Comment removed based on user account deletion
All you fuckstain 'startups' who are talking about this shit? FUCK YOU SIDEWAYS WITH A RUSTY AIDS-INFESTED CHAINSAW, YOU FUCKING FUCKS. It's bad enough that there are gods-be-damned cameras everywhere you look, and peoples' gods-be-damned cellphones are nothing but mobile surveillance platforms, and that gods-be-damned ISPs are sifting through every gods-be-damned data packet, and that shithead companies like Amazon and Google are selling people so-called 'voice assistants' that are also just gods-be-damned surveillance devices, and so on, and so on, and so on, but now you motherfuckers want to spy on people in their gods-be-damned CARS, TOO? REALLY!?
Get fucked. Put all of you up against the wall and empty the gods-be-damned clip into your HEADS. YES, THIS MAKES ME VERY ANGRY. If it DOESN'T make you angry, then there is something WRONG WITH YOU.
Brilliant idea. This will result in a significant increase in the sales of opaque sticky tape. Not unexpected from Cadillac, a brand that is synonymous with OLD.
If there's one thing I've learned in the last few years, it's that car manufacturers sure take security of the systems in their cars seriously. (/s)
It's bad enough that bad people can remotely control all sorts of important systems in a new car, but now they can watch you as they slam you and your car into a tree. Maybe if the automotive manufacturers gave a damn, they'd work with companies that could help them to actually secure its stuff.
Also, does anyone else remember when we actually gave a damn about our own privacy? Not only are people recording and posting crap they do on Youtube, but they are buying televisions with cameras and microphones, paying for the privilege of having an always on mic in their house, and carrying one around that reports our location at all times. I'm strating to feel like I'm living in the world we all feared when I was young. But it's not being forced on us, we're actually gladly paying for it.
enhanced safety in the short-term, and revenue opportunities in the future
Only one of those is something manufacturers genuinely care about. The other one had to be imposed on them by governments.
"Whether by generating alerts about ... unfastened seat belts"
That isn't a recent innovation. It was standard on decent model Volvos over 40 years ago in UK. At the time you didn't even have to wear one by law (though it was advised).
Or do they just mean "blab about it to the mothership in real time which then forwards it to the nearest traffic cop / your insurance provider"?
"Wait. Something's happening. It's opening up! My God, it's full of apricots!"
Smart phones.
I don't respond to AC's.
I predict that there will a healthy aftermarket for ways to defeat/disable these cameras. For DIYers, there's a piece--or pieces--of duct tape.
I'll probably be in the market for a new car in a few years and I will greatly enjoy explaining to the salescritter what a dumbass idea it is for the car I'm paying huge $$$ for to be spying on me so that they can sell data to third parties. And I'll be sure to point out that if they want to make this an optional feature--er, so sorry... they're not called "optional" any more they're called "available"--then I might be interested in their car. If new cars won't run without these interior cameras working then they're simply broken as designed and my response will be: No Sale.
You can be sure that law enforcement is drooling over the ability of gaining access to the cameras in your car.
CUR ALLOC 20195.....5804M
There are so many attacks on privacy that the public can't resist them all. Its easy to suggest that people not purchase products that spy on them, but when it becomes common for an entire industry (cell phones, TVs, etc), eventually the consumers just give up.
I think we are heading toward 24/7 surveillance that is almost impossible to avoid. That date will then be sold to the highest bidder - or hacked. Companies will use machine learning to look for marketing opportunities. Governments will do the same looking for signs of disloyalty.
Its a rather scary future, but very difficult to avoid.
What makes you think that these cameras CAN'T see through duct or black tape just fine? Unless the tape 100% blocks ALL photons going to the camera sensor, computer vision algorithms can still see through that tape and even de-distort the distortion caused by the tape. You might have better chances putting an inch-thick lead plate in front of those cameras in the car...
Why did the chicken cross the road? Because Elon Musk put an AI chip in its head.
Facebook, Apple, Samsung, Intel, and Microsoft.
FORCED RENTALS = dealer only service so that will not be very likely.
I drive a 1994 Dodge Dakota. It doesn't even have an airbag.
By the time this spying technology reaches my level of the used car market, they will have shut down the spying server.
My cars have no ECU that stores data that can be recalled after a crash.
My cars do not have any satellite link.
My cars do not have OBD-II.
And oddly enough, my cars all work just fine, thank you very much.
There have been times in the past that I wondered whether the time I spent learning how to work on my own vehicles was wasted time. I now know it was a very good investment of my time.
All the manufacturers of all the new cars can go fuck themselves with their endless greed, deliberate creation of faults which hinder reliability, and attempts to ram unnecessary features down the throats of new car buyers. If there's a better example of the downside of free market capitalism, I cannot think of what it might be.
>"But where will it end?"
When consumers, like me, put black electric tape over the camera lenses. Of course, then expect that the car will "fail to start" or issue never-ending nag messages. Sometimes the future looks depressing.
What makes me think that he wouldn't... I'm a good judge of Character. :)
[($)]
Having cameras in your car....I keep pinching myself hoping I will wake up.
sometimes the car or van is a place for naked time for couples - are these creepy manufacturers going to auto-upload footage to pornhub? or auto-report indecent public exposure to police?
You would have to be fucking insane to allow corporations to get away with monitoring you in your car. Or your house.
Anybody who voluntarily allows this kind of invasion of privacy is an idiot. And they deserve a good, hard kick to the crotch, because their acceptance will make it easier to force those of us with some common sense and dignity into choosing between being monitored or not driving. Sometimes there really IS a slippery slope.
Only two things are infinite, the universe and human stupidity, and I'm not sure about the former.
"will mean revenue opportunities in the short-term, and enhanced in the future."
There, I fixed it for you.
I agree, but no doubt they will sell this as some kind of safety feature so all the soccer moms will be all over it.
Yes, you read correctly. I'm hopeful.
See, there is a level where even the masses start to say "do not want". Placebo as it may be, look around and you'll see plenty of people putting tape over their laptop webcams. Amazon's "we can give delivery men the ability to open your door, which is totally safe because of the camera that goes along with it" initiative is one I have yet to meet literally anybody who said "I want that". I think "multiple cameras in my car, uploading video in realtime" might have a niche in Uber vehicles or driverless cars (keeps drivers safe and passengers accountable), but I think even the Alexa-owning masses will say "too far".
More to the point, I don't see how this technology won't pit the advertisers against the insurance companies. The crux of the issue hinges on what is truly meant by "revenue opportunities". How will these systems generate revenue? Consumers won't pay for the video footage. Law enforcement agencies won't pay for access proactively, especially because it would simply ensure none of their actual-suspects use those cars. Image or video ads are a guaranteed way to distract the driver (insurance companies will never allow it). Audio ads won't be okay; if nothing else ClearChannel won't want the competition. City planners won't pay for it; they can get that sort of aggregate data from Google Maps or those statistical boxes.
My point is that there is a point where even John Q. Public is going to care. Alexa provides entertainment and utility, smartphones the same, but a whole system dedicated to post-sale monetization while providing no utility to customers that Android Auto or the Apple equivalent can't also provide? Yeah, I think that even those people are going to have an uphill battle.
Either black tape or Vaseline on the lenses could stop the video, my radio pumping out 1000 watts solves the microphone issue, and a few bags of sand solves the weight issues. Fuck them and their spying on me in my own car. let them try. Better yet make a video and make a loop and feed that to the camera of my family driving so they get a live feed but its a feedback loop. So many ways around this. plug in a raspberry pi into the ODB/2 and feed it false data and screw with them. Could actually be kind of fun when i think of all the ways to feed them false data :)
... I love and maintain my grandmother's old Studebaker.
mnem
Analog still has a place in the digital world
Wallets in the backseat!
It is only a short move from car builders spying on you in the car you bought to home builders spying on you in the house you bought or land lords monetizing what you do in your apartment.
... because people like me will go from dealer to dealer, saying that in-car espionage is a deal breaker for my purchase of a new car.
It happened with those motorized seat belts. It will happen with this.
Use those and your car will be private again. Fuck these guys. I donâ(TM)t text or drink and drive. I donâ(TM)t want them videoing me picking my nose or singing to the radio.
Chewbacon
The Bible is like Wikipedia: written by a bunch of people and verifiable by questionable sources.
You guys so full of yourselves to think you can be worth all that money to anybody.
A car that wont spy on you will probably only cost about $100 more than a car that does. Just how much crap do you thibk can be sold to you?
... informants make a lot of money.
It little behooves the best of us to comment on the rest of us.
"VCs will refuse to do business with you unless you can provide them with unstoppable analytics"
Collusive domination of the software industry by the cabal of venture capitalists is why modern software is simultaneously shitty and evil. Not just shitty. Not just evil. Shitty and evil.
Welcome to Surveillance Valley, where our motto is "fuck you, proles, that's why".
Aluminium tape. Problem solved. The metal layer makes sure nothing usable gets through.
How can anyone not feel exploited and crushed (so little dignity that a corporation is trying to squeeze final drops of autonomy) by things like this?
... and next: car eula states you bought the right to drive the car, NOT OWN IT.
Bach says it all.
Soon to come to an Amazon store near you: customized opaque stickers for various models of cars with interior cameras.
I hadn't known there were so many idiots in the world until I started using the Internet -Stanislaw Lem
There are a number of things that we think about when we ar looking to buy a new car. This includes things like...
Price
Fuel economy
Quality of the sound system
Built in hands free?
survivability and now
does it have a creepy camera spying on me?
Yes, some of those are more important than others and there will be more factors but if they affect sales, corporates will do whatever is profuitable!
If only drivers were to put down their fucking phones while driving and stop killing people (and stop fleeing the scene when it happens), we wouldn't even be having this conversation about eye tracking technology in the driver's seat.
It's the shitty drivers that are to blame, as well as our law enforcement for not taking distracted driving seriously enough. I see cops texting and driving so much they fail to notice when anyone else is doing it. On the rare occasion when a cop busts someone for distracted driving, they get a small fine. This is why the rich text and drive more than anyone.
In any sane city, the cops should be granted the authority to beat distracted drivers with flashlights and strip them of their licenses.
If you look at your phone while driving, fuck you and die.
My thoughts exactly, my friend. I keep wondering when so many people got used to living in a constant state of anxiety, ready to be stampeded toward whatever stupid, freedom-destroying "democratically reached" decision governments and their corporate masters want.
Only two things are infinite, the universe and human stupidity, and I'm not sure about the former.
Don't reckon I'm gonna allow that, nope.
Ferret
Sic gorgiamus allos subjectatos nunc
Let's keep thinking of ways to F the consumer, er, Sheep and steal what they don't want you to have. SMALL Example of EVIL companies:
Microsoft
Samsung (TVs)
Onkyo
Roomba
Google
Ford
Companies that make LPRs and Facial Recog.
Govt
The 2010s WILL be known as the decade where humans started to use technology for evil and Suppression.
The Feds have been doing this for years. Not video, but audio through services like OnStar. There was a case in Texas where the FBI was caught listening in on a suspected drug lord using his OnStar microphone. The only reason it came to light was that a contractor for GM required to respond to OnStar within a window of time sued to stop the FBI from using the system since the taps would prevent them from responding within the contracted window of time. The implication of course being that the FBI was using the system so often that it was impacting the contractor.
The one revenue opportunity that seems very likely is the one for sticky tape manufacturers.
Free, as in your money being freed from the confines of your account.