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A company that claims to combat app piracy is a pirate itself, according to a report Oracle released this week. From a report: Oracle claims the company, Tapcore, has been perpetrating a massive ad fraud on Android devices by infecting apps with software that ring up fake ad impressions and drain people's data. Based in The Netherlands, Tapcore works with developers to identify when apps are pirated and then enables developers to make money from those bootleg copies by serving ads. Oracle says that Tapcore's anti-piracy code was a Trojan horse that was generating fake mobile websites to trick ad serving platforms into paying them for non-existent ad inventory.

"The code is delivering a steady stream of invisible video ads and spoofing domains," Dan Fichter, VP of software development at Oracle Data Cloud, tells Ad Age. "On all those impressions it looked like the advertiser was running ads on legitimate mobile websites. Not only were they not on a website, they were on an invisible web browser." On its website, Tapcore says it works with more than 3,000 apps, serving 150 million ad impressions a day. The apps whose pirated versions it has worked with include titles like "Perfect 365," "Draw Clash of Clans," "Vertex" and "Solitaire: Season 4," according to Oracle's report.

Advertisements in the real world are becoming more technologically sophisticated, integrating facial recognition, location data, artificial intelligence, and other powerful tools that are more commonly associated with your mobile phone. Welcome to the new age of digital marketing. From a report: During this year's Fashion Week in New York, a digital billboard ad for New Balance used A.I. technology to detect and highlight pedestrians wearing "exceptional" outfits. A billboard advertisement for the Chevy Malibu recently targeted drivers on Interstate 88 in Chicago by identifying the brand of vehicle they were driving, then serving ads touting its own features in comparison. And Bidooh, a Manchester-based startup that admits it was inspired by Minority Report, is using facial recognition to serve ads through its billboards in the U.K. and other parts of Europe as well as South Korea. According to its website, Bidooh allows advertisers to target people based on criteria like age, gender, ethnicity, hair color, clothing color, height, body shape, perceived emotion, and the presence of glasses, sunglasses, beards, or mustaches.

We've been on the path here since at least a decade ago when the New York Times reported that some digital billboards were equipped with small cameras that could analyze a pedestrian's facial features to serve targeted ads based on gender and approximate age. Things have progressed as you'd expect: In 2016, another Times report described how Clear Channel Outdoor Americas had partnered with companies including AT&T to track people via their mobile phones. The ads could determine the gender and average age of people passing different billboards and determine whether they visited a store after seeing an ad.

Google is planning to open a 14,000 square-foot retail store in Chicago's Fulton Market district, according to local media reports from Crain's Chicago Business and Chicago Tribune. While Google has opened pop-up stores in the past, this would be its first permanent location. Ad Age reports: In 2015, Google abandoned plans to open a store in New York City, after spending $6 million renovating the 131 Greene St. location, Crain's New York Business reported at the time. The Chicago store would give Google a bricks-and-mortar location to show off its expanding line of products, including Pixel phones, Daydream VR headsets, Nest products and more. The location Google is eyeing in Chicago is just a few blocks from Google's Midwest headquarters. The Fulton Market neighborhood, part of Chicago's West Loop, is formerly a meatpacking district. It has been transformed in recent years and is now home to some of Chicago's hottest restaurants. The report notes that there's still a future in brick-and-mortar locations, citing Amazon's interest in Whole Foods and the fact that retail stores have been a key part of Apple's strategy. Microsoft operates stores in 35 states.

Google News is reportedly being updated with a "new design" that will "incorporate elements of the [Google Play] Newsstand app and YouTube." It will be powered by Google's AMP technology and is expected to launch at Google I/O 2018. AdAge was first to report the changes. From a report: A Google News redesign is surprising considering that the current design is less than a year old. It's unclear if the current design is just being tweaked to incorporate YouTube and Play Newsstand or if the whole thing is being scrapped and rebuilt. The report also mentions that Google News will get a new app. Google Play Newsstand is currently an odd hybrid of magazine store and RSS reader. The report says that Google Play Newsstand is going to close as part of the Google News redesign. This is the second time we've heard of a "Google Play" brand getting the axe: Google Play Music is also expected to close when it merges with YouTube. We should learn more about the changes at Google I/O, which starts next week on Tuesday, May 8.

Amazon is developing a free, ad-supported complement to its Prime streaming video service, AdAge reported on Monday, citing people familiar with Amazon's plans. From the report: The company is talking with TV networks, movie studios and other media companies about providing programming to the service, they say. Amazon Prime subscribers pay $99 per year for free shipping but also access to a mix of ad-free TV shows, movies and original series such as "Transparent" and "The Man in the High Castle." It has dabbled in commercials on Prime to a very limited degree, putting ads inside National Football League games this season and offering smaller opportunities for brand integrations. A version paid for by advertisers instead of subscribers could provide a new foothold in streaming video for marketers, whose opportunities to run commercials are eroding as audiences drift away from traditional TV and toward ad-free services like Netflix and Prime.

The EFF complains that "the very companies who spent millions of dollars lobbying in D.C. to repeal our federal broadband privacy rights are now fighting state attempts to protect consumers because they supposedly prefer a federal rule." The EFF urges Californians to phone their state senator ahead of a crucial back-to-back committee hearings on Tuesday. An anonymous reader writes: "Congress stole your online privacy. Let's seize it back," begins an email that the EFF is sending to California supporters. It warns that "Big Telecom has massive amounts of money to spend on an army of lobbyists. But if Internet users from across California unite with one voice, we can defeat their misinformation campaign... Don't let the big ISPs coopt our privacy."

The EFF's site points out that more than 83% of Americans support the privacy regulations which were repealed in March by the U.S. Congress, according to a new poll released last week. That's even more than the 77% of Americans who support keeping current net neutrality protections in place, according to the same poll. The EFF now hopes that California's newly-proposed legislation could become a model for privacy-protecting laws in other states. And back in Silicon Valley, the San Jose Mercury News writes that California "has an obligation to take a lead in establishing the basic privacy rights of consumers using the Internet. Beyond being the right thing to do for the whole country, building trust in tech products is an essential long-term business strategy for the industry that was born in this region."
The EFF has also compiled an interesting list of past instances where ISPs have already tried to exploit the personal information of their customers for profit.
Here's some of the highlights from the EFF's list:

• In 2008, Charter play tested the idea of recording everything you do on the Internet and packaging it into profiles...
• We know as of 2015 telecom carriers worked to "ingest" data from cellphones close to 300 times a day every day across 20 to 25 million mobile subscribers (we aren't told which mobile telephone companies participate in this practice, they keep that a secret). That data is used to inform retailers about customer browsing info, geolocation, and demographic data.
• We know in 2011 ISPs engaged in search hijacking where your Internet search queries were monitored in order to be rerouted in coordination with a company called Paxfire...
• We know AT&T, Sprint, and T-Mobile preinstalled "Carrier IQ" on their phones, which gave them the capability to track everything you do, from what websites you visit to what applications you use. It took a class action lawsuit for the carriers to begin backing down from this idea.
• And lastly, we know in 2014 Verizon tagged every one of their mobile customers' HTTP connections with a semi permanent super-cookie, and used those super-cookies to enable third parties such as advertisers to target individual customers. Not only that, but Verizon's super-cookie also allowed unaffiliated third parties to track you, no matter what steps you took to preserve your privacy. And worst of all, AT&T was going to follow suit to get in on the action but quickly retreated after Verizon got into legal trouble with the federal government.

According to a report on AdAge, Verizon Wireless is trying to add more bloatware to Android phones by installing apps from other companies in exchange for payment. From the report: The wireless carrier has offered to install big brands' apps on its subscribers' home screens, potentially delivering millions of downloads, according to agency executives who have considered making such deals for their clients. But that reach would come at a cost: Verizon was seeking between $1 and $2 for each device affected, executives said. Verizon started courting advertisers with app installations late last year, pitching retail and finance brands among others, agency executives said. It has only offered the installations on Android phones, because Google's software is open for carriers to customize. Apple controls its platform more tightly. The proposed deals with brands ensure that their apps download to only new devices when consumers activate the phones and their software for the first time.

An anonymous reader writes from a report via TechCrunch: Facebook tells TechCrunch that its artificial intelligence systems now report more offensive photos than humans do. Typically when users upload content that is deemed offensive, it has to be seen and flagged by at least one human worker or user. Such posts that violate terms of service can include content that is hate speech, threatening or pornographic; incites violence; or contains nudity or graphic or gratuitous violence. The content that workers have to dig through is obviously not great, and may lead to various psychological illnesses such as post-traumatic stress disorder. AI is helping to eliminate such a terrible job as it can scan images that are uploaded before anyone ever sees them. Facebook's AI already "helps rank News Feed stories, read aloud the content of photos to the vision impaired and automatically write closed captions for video ads that increase view time by 12 percent," writes TechCrunch. Facebook's Director of Engineering for Applied Machine Learning Joaquin Candela tells TechCrunch, "One thing that is interesting is that today we have more offensive photos being reported by AI algorithms than by people. The higher we push that to 100 percent, the fewer offensive photos have actually been seen by a human." One risk of such an automated system is that it could censor art and free expression that may be productive or beautiful, yet controversial. The other more obvious risk is that such a system could take jobs away from those in need.

theodp writes: Mattel came under fire last November over its portrayal of Computer Engineer Barbie as incompetent. But the toymaker is now drawing kudos for its new Imagine the Possibilities Barbie ad campaign (video), which shows little girls pretending to be professionals in real-life settings, including a college professor lecturing students about the brain. Ad Age, however, is cynical of the empowering spin on Barbie, which it says "comes across as a manipulative way to silence criticism." Interestingly, some of that criticism may have come from the White House.

WH Visitor Records show that Barbie's brainy makeover came after Mattel execs — Evelyn Mazzocco, Julia Pistor, Heather Lazarus — were summoned to the White House last April to meet with the White House Council on Women and Girls. A little Googling suggests other attendees at the sit-down included representatives of the nation's leading toy makers (Disney Consumer, Nickelodeon, Hasbro, American Girl), media giants (Disney Channels, Viacom, TIME, Scholastic, Univision, Participant Media, Cartoon Network, Netflix), retailers (Walmart, Target), educators, scientists, the U.S. Dept. of Education (including the Deputy Director of Michelle Obama's Reach Higher Initiative), philanthropists (Rockefeller, Harnisch Foundations) — and Google. Representing Google was CS Education in Media Program Manager Julie Ann Crommett, who has worked with Disney to shape programming to inspire girls to pursue CS in conjunction with the search giant's $50 million Made With Code initiative.

The April White House meeting appears to be a reschedule of a planned March meeting that was to have included other Mattel execs, including Stephanie Cota, Venetia Davie, and Lori Pantel, to whom the task of apologizing for Computer Engineer Barbie fell last November. For the first time in over a decade, Barbie was no longer the most popular girls' toy last holiday season, having lost her crown to Disney Princesses Elsa and Anna, who coincidentally teamed up with Google-backed Code.org last December to "teach President Obama to code" at a widely-publicized White House event.

An anonymous reader writes: It goes without saying that cellphone carriers have access to tons of data about their subscribers. They have data about who you call, what sites you visit, and even where you're located. Now: "Under the radar, Verizon, Sprint, and other carriers have partnered with firms including SAP to manage and sell data." The article describes some of the ways this data is used by marketers: "The service also combines data from telcos with other information, telling businesses whether shoppers are checking out competitor prices on their phones or just emailing friends. It can tell them the age ranges and genders of people who visited a store location between 10 a.m. and noon, and link location and demographic data with shoppers' web browsing history. Retailers might use the information to arrange store displays to appeal to certain customer segments at different times of the day, or to help determine where to open new locations." Analysts estimate this fledgling industry to be worth about $24 billion to the carriers, and they project huge growth over the next several years. The carriers are trying to keep it a tightly held secret after seeing the backlash from the public in response to government snooping, which involves much less private data.

theodp (442580) writes " Learning to code has become a mainstream fascination," writes Brian Liou in Why are YOU learning to code?, "but all the evangelization has been misleading. The problem in our Chris-Bosh-codes-so-should-you society is that people learn to code without first asking "for what purpose do you want to use code?" What in your day-to-day work could you actually automate using code? Let's face it, your odds of creating the next hot iPhone app aren't great, but the spreadsheets you look at everyday or the strategic business decisions you or your company makes? Coding can help you with those. Coding to better understand data would help everyone." Leada co-founder Liou's advice? "So to all non-technical professionals looking to get technical: If you want to become a software engineer, by all means learn Ruby or go through the JavaScript tutorials on Codecademy. But if you're simply a business professional looking to gain an edge on your peers, trust me, you are much better off learning R." So, did Mark Zuckerberg steer 100 million K-12 coder wannabes down the wrong path with the JavaScript and Ruby preaching?"

theodp writes "The purpose of product placement/product integration/branded entertainment," explains Disney in a job posting, "is to give a brand exposure outside of their traditional media buy." So, one imagines the folks in Disney Marketing must be thrilled that Disney Frozen princesses Anna and Elsa will be featured in the 'signature tutorial' for CSEdWeek's 2014 Hour of Code, which aims to introduce CS to 100 million schoolkids — including a sizable captive audience — in the weeks before Christmas. "Thanks to Disney Interactive," announced Code.org CEO Hadi Partovi, "Code.org's signature tutorial for the 2014 Hour of Code features Disney Infinity versions of Disney's 'Frozen' heroines Anna and Elsa!." Partovi adds, "The girl-power theme of the tutorial is a continuation of our efforts to expand diversity in computer science and broaden female participation in the field, starting with younger students." In the tutorial, reports the LA Times, "students will learn to write code to help Anna and Elsa draw snowflakes and snowmen, and perform magical 'ice craft.' Disney is also donating $100,000 to support Code.org's efforts to bring computer science education to after-school programs nationwide."

An anonymous reader sends this quote from Ad Age: "[Rachel Law's] creation, called 'Vortex,' is a browser extension that's part game, part ad-targeting disrupter that helps people turn their user profiles and the browsing information into alternate fake identities that have nothing to do with reality. People who use the browser tool, which works with Firefox and Chrome, effectively confuse the technologies that categorize web audiences into likely running shoe buyers, in-market auto buyers, or moms interested in cooking and football. ... It's a bit like the ad blocker extensions of yore, except it scrambles information to trick ad targeters, all in service of an addictive game deemed 'Site Miner,' which allows players to fish for cookies visualized as sea creatures. Players can gobble up cookies Pac-Man style, creating a pool of profile information that has nothing to do with their actual web behavior. ... Vortex features a profile switcher that people can use and share to take on a new identity while browsing the web. 'It's a way of masking your identity across networks,' she said."

another random user writes "Facebook is reportedly introducing video advertisements to News Feeds this summer. Reports in the Financial Times (registration required) say that the clips will last for around 15 seconds, and the first one users see each day will play automatically. The first video will apparently play without audio, and restart if the account holder chooses to activate sound. Facebook is yet to officially confirm the move, but the report claims that the social network will gradually introduce video advertising to minimize user disruption. The company's most lucrative marketing partners, including American Express, Coca Cola, Ford, Diageo and Nestle, are expected to be the first brands to make use of the feature. Facebook is said to have implemented the strategy in a bid to take a slice out of TV ad revenue by undercutting the sector."

theodp writes "'Someday, and that day may never come,' Don Corleone says famously in The Godfather, 'I'll call upon you to do a service for me.' Back in 2010, filmmaker Lesley Chilcott produced Waiting for 'Superman', a controversial documentary that analyzed the failures of the American public education system, and presented charter schools as a glimmer of hope, including the Bill & Melinda Gates Foundation-backed KIPP Los Angeles Prep. Gates himself was a 'Superman' cast member, lamenting how U.S. public schools are producing 'American Idiots' of no use to high tech firms like Microsoft, forcing them to 'go half-way around the world to recruit the engineers and programmers they needed.' So some found it strange that when Chilcott teamed up with Gates again three years later to make Code.org's documentary short What Most Schools Don't Teach, kids from KIPP Empower Academy were called upon to demonstrate that U.S. schoolchildren are still clueless about what computer programmers do. In a nice coincidence, the film went viral just as leaders of Google, Microsoft, and Facebook pressed President Obama and Congress on immigration reform, citing a dearth of U.S. programming talent. And speaking of coincidences, the lone teacher in the Code.org film (James, Teacher@Mount View Elementary), whose classroom was tapped by Code.org as a model for the nation's schools, is Seattle teacher Jamie Ewing, who took top honors in Microsoft's Partners in Learning (PiL) U.S. Forum last summer, earning him a spot on PiL's 'Team USA' and the chance to showcase his project at the Microsoft PiL Global Forum in Prague in November (82-page Conference Guide). Ironically, had Ewing stuck to teaching the kids Scratch programming, as he's shown doing in the Code.org documentary, Microsoft wouldn't have seen fit to send him to its blowout at 'absolutely amazingly beautiful' Prague Castle. Innovative teaching, at least according to Microsoft's rules, 'must include the use of one or more Microsoft technologies.' Fortunately, Ewing's project — described in his MSDN guest blog post — called for using PowerPoint and Skype. For the curious, here's Microsoft PiL's vision of what a classroom should be."

A while ago you had a chance to ask blender aficionado and internet celebrity Tom Dickson about viral marketing, and all things blended. Below you'll find his responses to your blender inquiries. Why did you start doing the videos?
by Jim Hall

I'd like to know how you got the idea to do the "Will it blend?" videos in the first place? As mentioned in the summary, it's one of, if not the greatest viral marketing campaigns of all time. Did someone at Blendtec just suggest out of the blue "You should do videos on YouTube", or were you looking for a new advertising idea and a clever marketer had this idea?

Tom: Will it Blend? was developed accidentally by a new marketing director hired in 2006. I have always been one to try to break my blenders to find their fail points and determine how I can improve them. George, the new marketing director, discovered some of the wacky things I was doing to my blenders, including shoving 2x2s into the jars to try to break the blender. With a $50 budget George bought a Happy Meal, a rotisserie chicken, coke cans, golf balls, and a few other items, and they made 5 videos. Six days later we had six million views on YouTube. Six years, 120+ videos, almost 200 million views later, Will it Blend? has been named as the number one viral marketing campaign of all time.



which ones surprised you
by Anonymous Coward

Which things really surprised you by how well, or poorly, they blended?

Tom: Honestly, there were actually few things that surprised me because I have been blending things in my blenders for years. But there have been many really fun, and scary ones for safety reasons. That’s why we make sure to place “Do Not Try This At Home” on all of our videos.



Will It Blend
by Anonymous Coward

What product created the most noxious byproducts after being blended? Have you ever had to get medical treatment or call out a HazMat team after blending a product?

Tom: The line “Don’t breathe this” didn’t get added by happenstance. One of my first blends was glass marbles. The cloud of glass particles that it created really prompted me to say “Don’t breathe this” and it has stuck ever since. But, luckily we have never had to call the HazMat team or visit the ER after a blend.



Worst Warranty Request?
by Anonymous Coward

Did anyone blend something they really shouldn't have and then send in for a warranty repair?

Tom: We actually receive calls into our customer service department all the time from customers who have gone against our call to not try this at home. Just last week we received a call from a customer (well, a customer’s teenage son) who decided to try some “Will it Blends” while his mom was on vacation. He called in asking to receive a replacement jar before his mom returned because he knew his life was on the line after almost destroying his mom’s favorite kitchen appliance after trying to blend a crowbar. Thankfully he was not hurt, but please listen to what we say in the videos: “Don’t’ try this at home.”



Data destruction device
by iced_tea

Have you ever thought about marketing your blenders as Data Destruction devices? Blending thumb drives or Hard Disks?

Tom: We have never really put much focus on marketing these blenders other than for food consumption. Interestingly enough we have also received calls from companies that scrap hard drives and other boards for gold recovery. They have asked whether we recommend our blender for this type of service. Since we really didn’t create our warranty with this type of use in mind we have to direct them to traditional scrap methods. But, this goes to show that people and companies are looking for alternative and fun ways to run their business.



Did it work?
by MyFirstNameIsPaul

Did all those YouTube views, interviews, awards, and features result in increased profits?

Tom: At the same time that we introduced the Will it Blend? campaign we also made a big push for retail expansion as part of our marketing plan. We had been in retail for a few years at that point, but without the driving force of a professional marketing director. It is difficult to directly link sales to our Will it Blend? campaign mainly because the demographic of our WIB viewers is very different from those who actually buy our blenders. However, these 16-24 year-old male WIB viewers are great influencers to their 35-65 year-old moms and grandmas. We do know that our retail growth has been over 800% since 2006.



When the Big Appliance in the sky calls
by paiute

Will you be interred, cremated, or blended?

Tom: This isn’t the first time I have been asked this question. Honestly, it makes sense for me to be blended and that does spark some good ideas for a final “Will it Blend” episode. But in the end, my lovely wife will probably decide against blending.



Why Are Blenders Hard?
by bill_mcgonigle

I've pretty much hated every blender I've owned to date and recognize that there are only two or three blenders on the market that are actually good at their job, and they each cost as much as a new refrigerator. Clearly sticking a viscous blade on the end of a beefy motor isn't all there is to it. So, please explain to the engineers who haunt this site what the challenges are in making a good blender.

Tom: Creating solutions for ordinary and daily problems is what I love to do. That is at the root of all my inventions and the blender is no different. Add an endless desire to put big motors in little things and you have a great recipe for the best kitchen appliances on the market. With that said, there are many challenges that come with creating the most powerful and innovative blender. Some of the most interesting challenges have come in the least likely of forms, like protecting intellectual property from the imitators. When we created a new jar design to solve the problem of cavitation (our wildside jar), this patented design was soon copied by a few of our competitors after they failed to create a unique solution on their own. What I solved over a Holiday weekend couldn’t be solved by their best engineers. Business is cut throat, but in the end we were victorious in protecting our IP and were awarded $24.1 Million from one of our competitors.



What is next for blender R&D?
by Aristos Mazer

Blenders do not seem like an area of technology with a lot of room for innovation, but I've been surprised before (Sears has a "hammer research division" that is kind of amazing). What do you see as the next big thing in blending? Perhaps plans for a reassembler?

Tom: If you think the blending world is short of room for innovation you haven’t watched us too closely. Innovation is in almost every aspect of our blender, but especially in our new designs. There is no need to look further than our pre-programmed cycles and our square jar and single-blade technologies to see innovation. After all, how many home blenders do you see with these amazing innovations? But, let’s focus on our new designs for just a minute. Our new Designer Series blender for the home and our Stealth blender for commercial both have our latest technologies in their capacitive touch screens and both have super quiet designs. In fact, our Stealth has received numerous awards for being the quietest blender on the market as well as having a USB interface to quickly load new recipes for seasonal recipes. Both can be found at Blendtec.com.

theodp writes "A little birdie told me which Windows 8 machines would sell out fast. 'Cheep' ones! While no official sales figures have emerged, anecdotal evidence suggests that cheap Windows 8 laptops were a big hit with Black Friday shoppers, leaving some Walmart and Best Buy bargain hunters disappointed at missing out on the sub-$250 deals. So, was the Doctor-Desktop-and-Mister-Metro dual nature of Windows 8 and lack of a touchscreen no big deal to these bargain basement 'Laptop Hunters', or did they not realize what they were buying? Or, as a GeekWire commenter suggests, perhaps they were really just looking to score an ultra-cheap Linux laptop!"

jfruhlinger writes "If you're planning on checking into Starbucks using Facebook Places, your friends may soon see your profile picture in a Facebook ad for Starbucks — and, it goes without saying, you won't be paid a dime. You can't opt out, unless, as Dan Tynan puts it, "studiously avoid clicking "Like" or checking into any place that has a six- or seven-figure ad budget." The ad will also include whatever text you use in your checkin, so Tynan suggests some judicious pranksterism ("Just checked into the Starbucks around the corner and this doppio mocha latte tastes like goat urine")."

necro81 writes "General Motors, emerging from bankruptcy, today announced that its upcoming plug-in hybrid vehicle, the Volt, will have an EPA rating of 230 mpg for city driving (about 98 km/L). The unprecedented rating, the first in triple digits, is the result of a new (draft) methodology for calculating the 'gas' mileage for vehicles that operate primarily or extensively on electricity. The Volt, due out late next year, can drive approximately 40 miles on its Li-Ion battery pack, after which a gasoline engine kicks in to provide additional electricity to charge the battery. Running off the gasoline engine yields approximately 50 mpg. Of course, the devil's in the details, because the conversion of grid-based electricity to gasoline-mileage is imprecise." Now we know the meaning of the mysterious "230" viral marketing campaign.

e9th writes "We know that Microsoft failed last February in its attempt to buy Yahoo. Now, Advertising Age reports that they've reached a deal. Instead of a buyout, the two will enter into a revenue sharing agreement, and Bing will become Yahoo's default search engine. The meat of the AdAge article can be found in Yahoo News. This deal may give Google something to worry about."

Dekortage writes "According to the latest ComScore rankings, YouTube's search traffic for August surpassed Yahoo's. The latter dropped roughly 5% in traffic from July. Among other things, this means that Google now owns both of the top two search engines. AdAge further speculates on Google's experimental 'promoted videos' cost-per-click advertising on YouTube, suggesting the obvious: more money."

recoiledsnake writes "The connection between Apple and Steve Jobs is unlike any other brand and CEO relationship in corporate America, maybe the world. While Bill Gates has successfully transitioned himself away from his day job at Microsoft, can Apple do without Jobs at all? Once word started circulating that Jobs may be ill, Apple stock took a considerable hit, dropping more than $10 a share. And when Mr. Jobs was absent from last week's quarterly earnings conference call, the questions started again — and the stock fell again. What does this mean for corporate users of Apple for whom switching costs are high? Can Apple continue innovating in Job's absence?"

Dekortage writes "Analyzing DVR viewing research, Ad Age has noted something unexpected: older DVR users are more likely to skip ads than younger DVR users. The skew is particularly apparent among men: 50% of seniors skipping all the ads, but only 20% of teens do so. Women of any age group tend to be around 35%. Ad Age hypothesizes that younger viewers 'just pay attention to other media when the ads are on TV or, worse yet, perhaps the TV is just 'background music'... I always thought that ad skipping was a major benefit of DVRs. Do you skip all the ads?"

newtley writes in with a story from Ad Age a few days back. "Advertisers are determined to get into your head by one means or another, and Holosonic Research Labs has found yet another way of invading your privacy in the name of forcing you pay attention. You're walking down a street in New York when all of a sudden, a woman's voice whispers 'Who's that? Who's There?' No, you weren't having a psychotic episode; you were being subjected without your permission to 'sound in a narrow beam, just like light.' It was coming at you from a rooftop speaker seven stories up."

theodp writes "It came as no surprise to Tim O'Reilly that Nielsen BuzzMetrics found 'Web 2.0' the most cited Wikipedia article of the year (as measured by blog mentions). After all, says Tim, 'the Wikipedia article on Web 2.0 is indeed pretty darn good.' IIRC, the Web 2.0 Trademark Scandal was also good for a citation or two. BTW, the material in the article crediting O'Reilly & Co. with originating the term 'Web 2.0' was first contributed by '209.204.147.33', which is coincidentally an O'Reilly IP address."

mattsucks writes to tell us that according to AdAge, retail behemoth WalMart is trying desperately to target the MySpace demographic with a new, and highly sanitized, site designed to appeal to teens. From the article: "It's a quasi-social-networking site for teens designed to allow them to 'express their individuality,' yet it screens all content, tells parents their kids have joined and forbids users to e-mail one another. Oh, and it calls users 'hubsters' -- a twist on hipsters that proves just how painfully uncool it is to try to be cool."

Wynken de Word writes "'In a move that could open a new vista of possibilities for advertisers, New York-based Massive Inc. today announces the launch of the first ad-serving network for video games. The company said it has so far signed game publishers UbiSoft, Atari, Universal and Konami as partners in its system, which enables marketing messages to be projected into the digital fabric of their online games.' AdAge.com has the article (reg req.)." If you don't feel like registering for AdAge, just read the press release or see the company website.

Wynken de Word writes "'In a move that could open a new vista of possibilities for advertisers, New York-based Massive Inc. today announces the launch of the first ad-serving network for video games. The company said it has so far signed game publishers UbiSoft, Atari, Universal and Konami as partners in its system, which enables marketing messages to be projected into the digital fabric of their online games.' AdAge.com has the article (reg req.)." If you don't feel like registering for AdAge, just read the press release or see the company website.

Wynken de Word writes "A new online advertising model linking commercial messages to individual words of editorial content aims 'to tap one of the last ad-free frontiers of the Internet -- the text of articles and message boards -- in what [company backers] bill as the ultimate contextual advertising play' according to this article at Ad Age, a leading advertising industry magazine. On the other hand, the article notes: 'If it looks like a pop-up, feels like a pop-up or interrupts like a pop-up, we might as well just assume consumers will outright hate and reject the format,' said Pete Blackshaw, chief marketing officer of Intelliseek, a Cincinnati research firm that tracks online consumer buzz."

Wynken de Word writes "A new online advertising model linking commercial messages to individual words of editorial content aims 'to tap one of the last ad-free frontiers of the Internet -- the text of articles and message boards -- in what [company backers] bill as the ultimate contextual advertising play' according to this article at Ad Age, a leading advertising industry magazine. On the other hand, the article notes: 'If it looks like a pop-up, feels like a pop-up or interrupts like a pop-up, we might as well just assume consumers will outright hate and reject the format,' said Pete Blackshaw, chief marketing officer of Intelliseek, a Cincinnati research firm that tracks online consumer buzz."

Thanks to Ad Age for its article discussing the young male demographic's move away from television and towards videogames. The article notes: "Some 32 million 18- to 34-year-old males constitute the mother lode for a vast array of marketers. That's about one-quarter of the total U.S. male population", and goes on to quote an advertising executive as suggesting: "Games have bigger viewership numbers than The Sopranos." Also of note is a referenced Codemasters survey, which "...found that 32% of gamers were over 30 and 47% were in their 20s. It was the latest data to confirm that video gaming, once almost exclusively associated with teenagers, has become a mainstream interest that is dramatically altering the pattern of media consumption by men."

prostoalex writes "Some ads made by world's leading advertising agencies for well-known brands will never be seen in the United States. The Gucci G-Spot turned out to be too risque, video for Drug-Free America was deemed too disgusting, Internet's favorite Honda "Cog" commercial won't air due to the high prices for a 2-minute spot, and Japanese commercials with American actors have contracts preventing the companies to run the same ads in the US. AdAge provides a link to the pictures and video (Windows Media .ASF format, alas) of the 10 best unaired commercials." I can get the ASFs working under VLC.

tbase writes "AdAge.com has an article about the new FTC "Do-Not-Call" List which will be opening for registrations earlier than previously announced. The FTC Press Release says online registration will be available "on or around July 1." and that "Companies will face an $11,000 fine for each telemarketing call that violates the FTC's new consumer-protection provisions.""

tbase writes "AdAge.com has an article about the new FTC "Do-Not-Call" List which will be opening for registrations earlier than previously announced. The FTC Press Release says online registration will be available "on or around July 1." and that "Companies will face an $11,000 fine for each telemarketing call that violates the FTC's new consumer-protection provisions.""

CrashRide writes "According to this story at AdAge.com, Unicast is attempting to introduce a new on-line ad format that takes over the entire screen of the PC for about 15 seconds and must be closed by the viewer. "The ultra-intrusive new format opens when a user is on one page of a Web site and clicks a link to go to another page on the same site. Instead of seeing that new page, the user sees an ad that fills the entire screen.""

theodp writes "Eleven groups, including the Electronic Privacy Information Center and Junkbusters, filed a complaint with the FTC, asking that it investigate Amazon for violations of the Children's Online Privacy Protection Act. An Amazon spokesman called the complaint groundless because "Amazon.com is not a site directed at children." So what was the deal with those Amazon Press Releases for the Harry Potter Magical Candy Contest For Children Ages 6 to 13, Toy Quest Toy Design Contest For Kids 12 And Under, and the Be a Poet Contest For All Kids 12 and Under?" Update: 04/23 23:54 GMT by T :theodp writes with an update from Ad Age which says that Amazon has "announced it has removed children's identifying information from its Web sites."

talboito writes "AdAge.com reports that an internal study by Proctor and Gamble concludes that Tivo viewers who fast forward through ads recall their content at similar rates as those watching at normal speeds. The article concludes with a choice quote by Proctor and Gamble's former head of research on the significance of the results; "[Proctor and Gamble] may still go out and try to browbeat the networks into giving them a lower CPM [cost per thousand viewers] on the basis of it, but they'd want to know either way.""

Chicane-UK writes "Popups, flash adverts, full screen adverts and all the other methods of internet advertising that make our daily drag through the internet have been deemed not effective enough. The solution, according to the Interactive Advertising Bureau is the new Universal Ad Package which comprises a new 'large advert' and three other in page advert templates. Read their press release here. I know I for one am sick of internet advertising of this type - banners were just about right for me." For some reason advertisers never come up with new, smaller advertising formats. There's also a story on AdAge.

geddes writes "Under the obnoxious headline More U.S. Homes have Outhouses then TiVos, Advertising Age has published an article with a few good points: 1) Tivo/ReplayTV/UltimateTV aren't making any money and their growth is declining. 2) Cable and Satellite TV services are slowly rolling out PVR on thier own boxes. So 3) PVR will become a standard feature for most television users but become as unbranded as programmable VCRs."

geddes writes "Under the obnoxious headline More U.S. Homes have Outhouses then TiVos, Advertising Age has published an article with a few good points: 1) Tivo/ReplayTV/UltimateTV aren't making any money and their growth is declining. 2) Cable and Satellite TV services are slowly rolling out PVR on thier own boxes. So 3) PVR will become a standard feature for most television users but become as unbranded as programmable VCRs."

Kayaker writes "According to an article on AdAge.com, Pepsi is considering a new promotion contest that would include a ride on the Russian Soyuz space taxi. Maybe Pepsi is better than Coke?"

tunabomber writes: "Those planning on tuning in to America's Patriotic Sports TV Event of the Year to catch the new commercials will no longer have to sit through all that football filler. PBS, of all networks, is airing a postgame show in which the subject of discussion is not the game, but the commercials. Super Commercials: A Mental Engineering Special is a beefed-up episode of the cultish Mental Engineering series where a panel of experts, including former Daily Show host Lizz Winstead and a Silicon Valley computer scientist, critique (read: eviscerate) Super Bowl commercials. There are also blurbs about this at The Kansas City Star and The St. Paul Star Tribune." One thing you'll be able to look forward to: fewer sock puppet commercials, more anti-terror commercials.

Chris Tweney writes "Theglobe.com stuck its foot in the proverbial cow flop on Monday when it sent messages to about 35,000 users -- saying "congratulations, you've been signed up for theglobe.com's VIP service!" the kicker: each message provided a username and password that would seem strangely familiar to those who had already registered at AdAge.com. Seems the folks at Advertising Age sold their user database -- including unhashed passwords and usernames -- to theglobe. I received one of these mails, and boy, was it scary. I've had to change my password at nearly every (unsecure) site I use. Like theglobe's TV spots say: "your first full-service online integrated virtual community". So well integrated you don't even have to worry about password privacy!" Salon Magazine has more.