Slashdot Mirror

heeeraldo writes "Tom's Hardware (unfortunately known for their one-page-stretched-into-nine articles, and endless ads) attended an Intel presentation about their future processor plans. The unsurprising bit: the endless march of additional cores. The surprising part: they're already focusing on 45nm processes." From the article: "Last week, Intel held a series of presentations at its Ronler Acres campus in Hillsboro, Oregon, whose facilities represent the main pillar of product design and manufacturing. These presentations included a short tour to the top-notch 65 nm production facility Fab D1D whose specifics Intel is currently replicating to other locations. The primary purpose of this show obviously was to convince around 80 analysts and journalists of the substantial health of Intel's 65 nm fabrication leadership, which is outputting new processors in high volume for launching new Pentium 4 6x1, Pentium D 900 and Core branded (known as Yonah) processors in early 2006."

mccalli writes "The BBC is reporting that certain bloggers, fed up of seeing their work just lifted by the mainstream press, have created The Press Plagiarist Of The Year award. Examples are given of national newspapers simply cutting and pasting entire articles from web sites and passing them off as their own."

heartless_ writes "GamerGod is running a response to a recent Chris Crawford article discussing Women and Gaming. The problem with identifying winning game elements lies not in the efforts of the game makers themselves; they can only work with what they have. It lies in the fact that most game developers lack one thing - the elusive extra X chromosome. As a result, we have men trying to decide what women most want to play." We linked to Crawford's piece when it was originally run.

AdamWeeden writes "According to the Free Software Foundation of France the French Department of Culture is telling free (as in speech) software providers that 'You will be required to change your licenses ... You shall stop publishing free software,' and warn they are ready 'to sue free software authors who will keep on publishing source code.'" From the post: "It appears that publishing Free Software giving access to culture is about to become a counterfeiting criminal offence. Will SACEM sue France Télécom R&D research labs for having published Maay and Solipsis (P2P pieces of software used to exchange data)? Up to this point, the rather technical debate surrounding the issues addressed by DADVSI bill (copyright and neighbouring rights in the information society) makes one ask: Just how much control do the Big Players in the field of culture want to seize? It now looks like years of quibbling have put an end to compromises." More information on the DADVSI bill is available at Infos-du-net.com. They've come a long way since last year.

I've spent seven years working as a writer and editor for Slashdot's parent company. During this time I've been to at least a dozen mainstream journalists' and editors' conferences where the most-asked question was, "How do we adapt to the Internet?" You'd think, with all the smart people working for newspapers, that by now most of them would have figured out how to use the Internet effectively enough that it would produce a significant percentage of their profits. But they haven't. In this essay I will tell you why they've failed to adapt, and what they must do if they want to survive in a world where the Internet dominates the news business. I'm going to use the Bradenton Herald as an example, not because it's a bad newspaper but because I live in the middle of its circulation area. The Herald is a typical Knight Ridder small-city newspaper in every way except one: it serves Manatee County, an area with a fast-growing population where most new residents are old enough that they grew up reading newspapers every day. Despite these favorable factors, the Herald's circulation has declined by 3.5% in the last year. Of course, newspaper circulation declines are now normal rather than exceptional. Other newspapers have done far worse, with the San Francisco Chronicle recording a 16.4% drop in the last six months alone.

Readership vs. Circulation

Much of the Chron's circulation decrease was because it stopped giving away free papers. The Boston Globe also stopped a giveaway program and suffered a circulation decline as a result, although only about half as big a loss as the Chron's, but the Globe's marketing people have said that only half of the loss came from stopping the giveaways, and blamed the rest of it on the usual suspects, notably TV and the Internet.

These figures only measure paper newspaper circulation. They don't include Web readership, which generally seems to be trending (slowly) upwards on newspaper Web sites. Circulation figures can also be misleading because they only measure the total number of newspapers distributed, not the kind of people who read them. And readership quality can often be more important, in a business sense, than quantity. This is especially true for those newspapers (namely, just about all of them) that rely on advertising for the bulk of their income.

By definition, anyone who reads a newspaper online at home can afford a computer and an Internet connection, which means they aren't at the very bottom of the economic pile. Online readers are also likely to be more open to new experiences, products, and services than those who don't feel they need to use the Internet -- which by some estimates may be as many as half of all households within the Herald's circulation area, which has a higher percentage of retirees than all but a few other U.S. counties.

Journalism professor Douglas Fisher and media executive Alan Mutter have both talked about intentional circulation losses on their blogs. In his post, Fisher says, "The industry evolves to the point of small, expensive print publications and most of the 'mass' news on the Web somehow. Then, as we evolve toward paid content online will come issues such as whether a certain amount of 'base' information should be free for every person -- sort of like a public utility of information (perhaps presented as a social utility necessary in a functioning democratic society)."

Meanwhile, when newspapers talk about readership vs. circulation, they're typically trying to estimate how many people read each copy of their print product (pdf download) rather than come up with a total picture of their publication's readership, including its online presence. This is a mistake. Instead of treating their Web sites like unwelcome stepchildren, newspapers should turn them into their primary method of news delivery -- and teach their reporters, editors, and ad sales people how to work effectively with this new -- to them -- medium.

Slashdot Lessons

1. No matter how much I or any other reporter or editor may know about a subject, some of the readers know more. What's more, if you give those readers an easy way to contribute their knowledge to a story, they will.

Imagine a newspaper with a space for comments below each story on its Web site. This Slashdot story has comments directly attached to it, not tucked away from public view the way the Bradenton Herald's site hides reader comments on Bulletin Boards that aren't directly connected to any of the paper's articles or editorials. To make matters worse, the Herald's Bulletin Boards require a separate login to post. Even if you're a logged-in reader you must put in your username and password again to use them.

As a result of these posting barriers, you hardly see any reader comments on the Herald's site, and what few there are seem to come from a small group that posts over and over. Even the Herald's single (hard to find) blog, maintained by token hip-dude entertainment reporter Wade Tatangelo, draws so few daily comments that you could count them on the fingers of one hand -- and usually have four or five fingers left over.

By contrast, the Washington Post's Web site has two blogs, Achenblog and The Debate, prominently displayed on the Opinions page that almost always draw 100+ comments per post.

A truly Web-hip newspaper would not only allow but encourage reader comments on all of its stories, not just on a blog or two. With thousands of readers as fact-checkers, mistakes would rarely go uncorrected for long, and if there was any perceived bias in a controversial article, reader comments would make sure the other side got heard. Even better, a reader who witnessed an event the paper covered would be able to add his or her account of it to the reporter's, which would give other readers a richer and deeper view of it.

2. Not all readers know what they're talking about.

While some readers know more about any given topic than a professional journalist writing about it, most don't. Some, indeed, post anything about anything, including misleading or false information. This is why Slashdot has a moderation system, and why all newspaper Web sites need to have moderation systems in place before they allow reader posts attached directly to stories. Slashdot's, which is built into the code that runs the whole site, is probably too complicated for most newspapers, but everyone (including newspaper publishers) is free to download, use, and modify it. For those who don't want to use the code behind Slashdot, there are many other free (and proprietary) content management programs available that have similar -- and often simpler and less geeky -- moderation features built into them.

3. No matter what you do, some readers will post malicious and/or obscene comments

Slashdot removes posts only in response to Cease and Desist orders or legitimate copyright infringement complaints. We find that malicious or obscene posts are usually moderated into oblivion almost immediately, because our readers -- hundreds of whom have moderation power at any given moment -- have a sharp eye for stupid stuff.

A mainstream newspaper might choose to remove blatantly disgusting posts, which would take some staff time. There would also -- inevitably -- be second-guessing and complaints, including whines from readers who believed their posts were removed because they didn't follow the [fill in political party here] line, not because they used offensive language.

Moderation never makes everyone happy. Someone will always feel the rules are too loose, while someone else will believe they're too tight. And moderates -- I mean moderators -- will always get flak from ____-wingers who think they're biased. But these problems shouldn't stop grown-up newspaper people from soliciting and publishing readers' posts. They should already be accustomed to bias accusations.

4. What if readers post comments that advertisers don't like?

This is a problem, and one to which some newspapers are extremely sensitive --not just over readers' comments but sometimes over their own reporters' stories. A 1999 Washington Monthly article had some examples of how newspapers sometimes cater to advertisers instead of their readers. Allowing readers to comment on stories, and allowing them to post anything they want (other than obscenities, blatant hate speech, and personal attacks) increases readers' faith in the newspaper, which makes it a more effective advertising medium in the long run because some of that trust will rub off on advertisers that support it.

The Business Side of a Newspaper Web Site

Slashdot, like almost all other Web, broadcast, and print media outlets, depends on ad revenue for most of its income. For the first few years of its existence as a commercial entity, major advertisers were afraid to buy ads on Slashdot or other free-wheeling, community-driven sites. They worried that every time they touted a product, all the customers they'd ever irritated would post bad things about them. It's impossible to run a company of any scale without having at least a few dissatisfied customers, no matter how good your products and services are, so this was not an unjustified fear.

Luckily for Slashdot (and our parent company), many companies have learned that they are going to get criticized online whether they like it or not, so at the very worst, running ads on pages where they get slammed gives them a chance to tell their side of the story.

Keyword-based ad placement helps them do this. Imagine making software that's often knocked for its security vulnerabilities, while competing software is available that costs little or nothing and doesn't share your product's problems. You'd want to run a Get the FUD (Fear, Uncertainty, and Doubt) campaign on every Web page where the competing product was being discussed so that you could tell people who are (obviously) interested in the competing product how awful it is, and why they should buy yours instead.

On a local newspaper Web site, a developer intent on replacing pristine wilderness along a scenic river with ugly condominium towers in the face of opposition from local citizens' groups could run a keyword-targeted campaign explaining why their buildings would be better than a swampy, mosquito-ridden riverfront. They could stress the fact that they would reduce the population of turtles, spiders, alligators, shore birds, frogs, and other annoying wildlife, and that runoff from their chemically-fertilized landscaping would help keep local fish populations down by contributing to red tide, thereby reducing the number of smelly fishermen infesting the area.

Other, more sensible, businesses would use the same tactic -- keyword ad placement -- to sponsor discussions in a positive way. An obvious example here in Florida would be resort property owners linking ads to tourism-related stories and the discussions attached to them. With geotargeting becoming common on the Web, ads aimed at visitors could be visible to all of a Florida newspaper's online readers, while ads for a local business would only be shown to local residents -- unless the local advertiser was canny enough to realize that Florida has many thousands of seasonal residents, and that reaching these snowbirds through the local newspaper's Web site before they come South is a great way to get a leg up on competitors.

Some other ways to exploit the Web that newspapers don't seem to do well:

• Print-them-yourself coupons. This is lots cheaper than putting coupons in a print newspaper. Many newspapers boast that today's paper contains $___ worth of coupon savings. Why don't more papers make this boast about their online editions? TV stations could do this on their sites, too. This would be an entirely new source of revenue for them, since there is no way to put a coupon in a TV spot.
• Online ad circulars, similar to the paper ones that pack print newspapers on Sundays and holidays. The print ones are expensive to produce and deliver, especially in color. Online circulars would be far less costly.
• Selling sponsorships for community calendars and other "public interest" sections that should be on every newspaper's Web site -- but often aren't or are produced in too scattered a manner to be useful for readers. C'mon, newspaper (and local TV) people! A well-organized, database-driven events calendar is easy to produce. If you don't have one (and sponsors for it), you should.
• Sponsored, "free to individuals and small businesses," local classifieds. craigslist and eBay are busily taking the classified ad market away from newspapers, with Google getting ready to help them with this effort. The Poynter Institute's Steve Outing suggests that the best way to beat back this threat is to "Turn newspaper classifieds into an active and interactive community, instead of just static, dull listings. A cold-hearted newspaper classifieds database could well be smothered by Google classifieds. A local-focused interactive community may be less vulnerable."

The Local-Focused Interactive Community

I believe the future of not only classified ads but of local news gathering and distribution is the "local-focused interactive community." According to this article, craigslist founder Craig Newmark agrees with me. So do plenty of other Web entrepreneurs and venture capitalists who are busily building and financing "community" sites.

Local newspapers should have dominated all of this interactivity from the beginning. They had the name recognition and -- through their print editions -- the promotional muscle to make their Web sites into unassailable community hubs. But they didn't, and now they're reduced to playing catch-up.

If the Sarasota Herald-Tribune had followed through on its plans to incorporate reader-written blogs into its site, Suncoastblog.com probably wouldn't exist. This group blog is an admittedly lame effort, barely begun, put together by several people in this area (including me) who thought it would be nice to have a local site that might eventually cover events and places that don't make their way into the local papers. We know the Herald-Tribune, whose circulation area overlaps the Bradenton Herald's, had thought about hosting reader blogs at one point, because they asked readers to submit blog ideas several months ago. I submitted one and never heard back.

I also submitted a local computer business column concept to the Herald. I came up with it because the Herald has a Sunday business page it calls "Digital Manatee," on which I have never seen anything other than out-of-town wire service material even though there is more than enough local computer and Internet business activity to fill a weekly column, and enough local computer and computer service vendors to surround that column with profitable advertising.

The Herald's editor didn't respond to my proposal. I've written three computer-oriented books, and thousands of articles that have run online and in print all over the world, but I am apparently not worth even a polite turndown from my local paper's editor. No problem. A week later I was having lunch with a couple of local entrepreneur buddies. I told them what had happened. They suggested an online computer business magazine instead of a Herald column, and offered to finance it on the spot, out of their pockets.

I don't have time to start a new publication. But I am in a position to help someone else start one, and to write a story or two for it now and then. Financing's in place. So is a domain name. So at some point the Herald and Herald-Tribune may have (yet) another niche publication competing with them. It won't be a big competitor, but its ad revenue will come from lucrative business-to-business accounts you'd think a local newspaper would be eager to lock up with a weekly (or more frequent) column for local computer-using business people.

This doesn't mean the Herald has a bad editor or that another small paper would have reacted differently. I use this anecdote only to point out that it is now easier to start an online publication than for even a highly-qualified outsider to get his or her work into a local paper. Is it any wonder that local blogs and other online niche publications are springing up like mad? And as a corollary, is it any wonder that newspaper circulation and influence continues to decline?

Newspapers need to open up more to the communities around them. They need to stop confining their interaction with readers to advisory board meetings and questionnaires, and allow readers' stories, opinions, and thoughts to become an integral part of the newspaper itself. They should not allow readers to alter the newspaper's own words, as the Los Angeles Times did back in June with their laughable wikitorial experiment. Moderated comments are a much better way to give readers a voice. So are journals that allow (logged-in) readers the same level of freedom they'd have with their own blogs, but also give them the cachet of being published on a "major brand" Web site.

'Local' is the Key Word

The Herald, Herald-Tribune, and many other (if not most) local newspapers seem to think that they are still their readers' primary source of national and international news, just as they were 20 years ago. So that's what fills their front pages most of the time, with local and regional news stuck in a "B" or "C" section.

Welcome to the Internet age, local newspaper (and TV) people. I can and do get my national and international news from the New York Times, The Washington Post, BBC, Al Jazeera, Fox News, CNN, and other online media that cover faraway events better and faster than you ever will. I turn to you for local news. You tell me more about last week's home invasion robbery on 11th Street East than they ever will.

It's time for local newspapers to become truly local; to feature local news on the front pages of both their Web sites and print editions, with only a few out-of-the-area stories up front, augmented by an above-the-fold story list that tells readers where to find national and international news on their inside pages.

Add readers' stories and comments to the mix and you suddenly have a local online community, not just a newspaper. This will not take work away from professional reporters, photographers, and editors, who will still be the foundation of local news-gathering. In fact, increased interaction with local community members will probably give them more work than ever, because they will find themselves inundated with news tips and story suggestions they never would have found on their own. Some of these story ideas will be dreck and some will be invaluable. It will be up to the newspaper's editors to find the (rare) nuggets in the huge pile of dross they will need to sort through every day, and up to the newspaper's reporters to follow up on them.

One important thing a community-oriented, Web-based newspaper must do is credit readers for their story leads unless they specifically request anonymity. Another good idea is to pay readers who submit news stories that are written well enough that they can run with only routine editing and fact-checking. Those readers are, in effect, doing a reporter's work, and they should get some sort of compensation for it. Some may even turn into stringers capable of covering government meetings and other events when staff reporters aren't available, and a few of those stringers eventually ought to become staff members. After all, if a newspaper is going to be about, by, and for its local community, shouldn't that community be its primary recruiting ground?

Newspapers Will Not Die

Some newspapers (and newspaper chains) will probably not survive the shift from news-as-monologue to news-as-dialog. Most will, although those that wait too long to adjust will have much of their audience, influence, and ad revenue taken away by more agile competitors.

The smartest newspapers will follow my survival recipe or come up with their own way to become an integral part of their community instead of a building full of people who have been sprinkled with Secret Journalism Powder that makes them better and smarter than their readers. These newspapers will not only survive, but prosper. They may even become the prime outlets for bloggers in their communities, which will increase their readership and ad revenue. Extreme ____-wing bloggers won't want their words associated with the hated Mainstream Media, but most others will be happy to have a widely-read, influential outlet for their work.

Eventually, I expect print newspapers to become "snapshots" of their Web editions taken at 1 a.m. or another arbitrary time, poured into page templates and massaged a little by layout people, then sent to the printing presses, a pattern that has potential for significant production cost reductions if handled adroitly. From that point on, their paper editions will be distributed the same way newspapers are now.

Senior citizens and others who can't afford (or don't want) computers are and will continue to be a viable market. So will commuters who use public transportation. Then there are those -- a substantial part of the population -- who simply prefer reading words and looking at pictures on paper to seeing them on a screen. They will still want physical newspapers, even if they are not as up-to-date or as complete as what they'd get on the Web.

However it is delivered, text will not go away anytime soon. For a fast reader, it is the most efficient way to take in large quantities of information. Most people speak at a rate of between 130 and 200 words per minute. Most college students, according to a Virginia Tech student guide, can read non-technical material at 250 to 300 words per minute, and can increase that reading speed significantly with a little thought and practice. Listening to a city council meeting at 150 words per minute takes much longer than reading a meeting transcript at two, three, four or ten times that speed. Now have a skilled reporter -- whether a staff member, paid contributor or volunteer -- write an intelligent summary of that meeting, and even an average reader can learn what happened there in a few minutes instead of slogging through a two hour audio or video recording.

The Web version of that summary can be posted without waiting for the printing presses and delivery trucks to roll, and can have audio or video snippets embedded in it, but there is no reason not to make the text portion of it available on paper for those who prefer it in that form, unless the paper's editors decide so few people are interested in a city council meeting that it doesn't deserve a spot in the print version -- and tracking page readership on the Web version of the paper before the paper edition goes to press should give those editors a good idea of what they should and shouldn't put on paper.

Printed newspapers will have a significant following for many years to come. They may or may not become "expensive," as Professor Fisher predicts, but they will likely become smaller than they are now, and subscription sales efforts will probably be targeted more closely at groups unlikely to have Internet connections, especially senior citizens.

On the Web side, it's likely that newspapers will end up keeping most of their content free, with specialty sections (and posting privileges) reserved for logged-in users. Whether they'll be able to charge for some or all of their Web content is questionable. I paid $50 for a year's subscription to the NYT's Times Select program, and I don't think it's a good enough value that I'll renew my subscription when it runs out. I would be more likely to pay if I lived in New York and that subscription, in addition to what it gives me now, offered access to additional features like complete transcripts of government meetings. Indeed, I would happily pay at least $30 per year to the Bradenton Herald for a well-organized Web edition that gave me what I now get in the paper edition, plus government meeting transcripts and other useful subscriber-only features.

But if I paid for an online subscription to the Herald, I'd probably drop my subscription to the paper edition. I'd still be the same person, with the same interests, earning power and spending habits. The only thing that would change about me, from the newspaper's perspective, would be my news delivery preference.

The challenge for local newspapers that beef up their Web editions at the expense of their paper versions won't be to keep (or add) readers, but to teach advertisers that the Web, not paper, is the best way to reach their most lucrative potential customers.

This may not be easy, but it will be a lot easier than explaining to advertisers why they should keep spending money in a newspaper that has fewer readers, and less influence, every year.

I've spent seven years working as a writer and editor for Slashdot's parent company. During this time I've been to at least a dozen mainstream journalists' and editors' conferences where the most-asked question was, "How do we adapt to the Internet?" You'd think, with all the smart people working for newspapers, that by now most of them would have figured out how to use the Internet effectively enough that it would produce a significant percentage of their profits. But they haven't. In this essay I will tell you why they've failed to adapt, and what they must do if they want to survive in a world where the Internet dominates the news business. I'm going to use the Bradenton Herald as an example, not because it's a bad newspaper but because I live in the middle of its circulation area. The Herald is a typical Knight Ridder small-city newspaper in every way except one: it serves Manatee County, an area with a fast-growing population where most new residents are old enough that they grew up reading newspapers every day. Despite these favorable factors, the Herald's circulation has declined by 3.5% in the last year. Of course, newspaper circulation declines are now normal rather than exceptional. Other newspapers have done far worse, with the San Francisco Chronicle recording a 16.4% drop in the last six months alone.

Readership vs. Circulation

Much of the Chron's circulation decrease was because it stopped giving away free papers. The Boston Globe also stopped a giveaway program and suffered a circulation decline as a result, although only about half as big a loss as the Chron's, but the Globe's marketing people have said that only half of the loss came from stopping the giveaways, and blamed the rest of it on the usual suspects, notably TV and the Internet.

These figures only measure paper newspaper circulation. They don't include Web readership, which generally seems to be trending (slowly) upwards on newspaper Web sites. Circulation figures can also be misleading because they only measure the total number of newspapers distributed, not the kind of people who read them. And readership quality can often be more important, in a business sense, than quantity. This is especially true for those newspapers (namely, just about all of them) that rely on advertising for the bulk of their income.

By definition, anyone who reads a newspaper online at home can afford a computer and an Internet connection, which means they aren't at the very bottom of the economic pile. Online readers are also likely to be more open to new experiences, products, and services than those who don't feel they need to use the Internet -- which by some estimates may be as many as half of all households within the Herald's circulation area, which has a higher percentage of retirees than all but a few other U.S. counties.

Journalism professor Douglas Fisher and media executive Alan Mutter have both talked about intentional circulation losses on their blogs. In his post, Fisher says, "The industry evolves to the point of small, expensive print publications and most of the 'mass' news on the Web somehow. Then, as we evolve toward paid content online will come issues such as whether a certain amount of 'base' information should be free for every person -- sort of like a public utility of information (perhaps presented as a social utility necessary in a functioning democratic society)."

Meanwhile, when newspapers talk about readership vs. circulation, they're typically trying to estimate how many people read each copy of their print product (pdf download) rather than come up with a total picture of their publication's readership, including its online presence. This is a mistake. Instead of treating their Web sites like unwelcome stepchildren, newspapers should turn them into their primary method of news delivery -- and teach their reporters, editors, and ad sales people how to work effectively with this new -- to them -- medium.

Slashdot Lessons

1. No matter how much I or any other reporter or editor may know about a subject, some of the readers know more. What's more, if you give those readers an easy way to contribute their knowledge to a story, they will.

Imagine a newspaper with a space for comments below each story on its Web site. This Slashdot story has comments directly attached to it, not tucked away from public view the way the Bradenton Herald's site hides reader comments on Bulletin Boards that aren't directly connected to any of the paper's articles or editorials. To make matters worse, the Herald's Bulletin Boards require a separate login to post. Even if you're a logged-in reader you must put in your username and password again to use them.

As a result of these posting barriers, you hardly see any reader comments on the Herald's site, and what few there are seem to come from a small group that posts over and over. Even the Herald's single (hard to find) blog, maintained by token hip-dude entertainment reporter Wade Tatangelo, draws so few daily comments that you could count them on the fingers of one hand -- and usually have four or five fingers left over.

By contrast, the Washington Post's Web site has two blogs, Achenblog and The Debate, prominently displayed on the Opinions page that almost always draw 100+ comments per post.

A truly Web-hip newspaper would not only allow but encourage reader comments on all of its stories, not just on a blog or two. With thousands of readers as fact-checkers, mistakes would rarely go uncorrected for long, and if there was any perceived bias in a controversial article, reader comments would make sure the other side got heard. Even better, a reader who witnessed an event the paper covered would be able to add his or her account of it to the reporter's, which would give other readers a richer and deeper view of it.

2. Not all readers know what they're talking about.

While some readers know more about any given topic than a professional journalist writing about it, most don't. Some, indeed, post anything about anything, including misleading or false information. This is why Slashdot has a moderation system, and why all newspaper Web sites need to have moderation systems in place before they allow reader posts attached directly to stories. Slashdot's, which is built into the code that runs the whole site, is probably too complicated for most newspapers, but everyone (including newspaper publishers) is free to download, use, and modify it. For those who don't want to use the code behind Slashdot, there are many other free (and proprietary) content management programs available that have similar -- and often simpler and less geeky -- moderation features built into them.

3. No matter what you do, some readers will post malicious and/or obscene comments

Slashdot removes posts only in response to Cease and Desist orders or legitimate copyright infringement complaints. We find that malicious or obscene posts are usually moderated into oblivion almost immediately, because our readers -- hundreds of whom have moderation power at any given moment -- have a sharp eye for stupid stuff.

A mainstream newspaper might choose to remove blatantly disgusting posts, which would take some staff time. There would also -- inevitably -- be second-guessing and complaints, including whines from readers who believed their posts were removed because they didn't follow the [fill in political party here] line, not because they used offensive language.

Moderation never makes everyone happy. Someone will always feel the rules are too loose, while someone else will believe they're too tight. And moderates -- I mean moderators -- will always get flak from ____-wingers who think they're biased. But these problems shouldn't stop grown-up newspaper people from soliciting and publishing readers' posts. They should already be accustomed to bias accusations.

4. What if readers post comments that advertisers don't like?

This is a problem, and one to which some newspapers are extremely sensitive --not just over readers' comments but sometimes over their own reporters' stories. A 1999 Washington Monthly article had some examples of how newspapers sometimes cater to advertisers instead of their readers. Allowing readers to comment on stories, and allowing them to post anything they want (other than obscenities, blatant hate speech, and personal attacks) increases readers' faith in the newspaper, which makes it a more effective advertising medium in the long run because some of that trust will rub off on advertisers that support it.

The Business Side of a Newspaper Web Site

Slashdot, like almost all other Web, broadcast, and print media outlets, depends on ad revenue for most of its income. For the first few years of its existence as a commercial entity, major advertisers were afraid to buy ads on Slashdot or other free-wheeling, community-driven sites. They worried that every time they touted a product, all the customers they'd ever irritated would post bad things about them. It's impossible to run a company of any scale without having at least a few dissatisfied customers, no matter how good your products and services are, so this was not an unjustified fear.

Luckily for Slashdot (and our parent company), many companies have learned that they are going to get criticized online whether they like it or not, so at the very worst, running ads on pages where they get slammed gives them a chance to tell their side of the story.

Keyword-based ad placement helps them do this. Imagine making software that's often knocked for its security vulnerabilities, while competing software is available that costs little or nothing and doesn't share your product's problems. You'd want to run a Get the FUD (Fear, Uncertainty, and Doubt) campaign on every Web page where the competing product was being discussed so that you could tell people who are (obviously) interested in the competing product how awful it is, and why they should buy yours instead.

On a local newspaper Web site, a developer intent on replacing pristine wilderness along a scenic river with ugly condominium towers in the face of opposition from local citizens' groups could run a keyword-targeted campaign explaining why their buildings would be better than a swampy, mosquito-ridden riverfront. They could stress the fact that they would reduce the population of turtles, spiders, alligators, shore birds, frogs, and other annoying wildlife, and that runoff from their chemically-fertilized landscaping would help keep local fish populations down by contributing to red tide, thereby reducing the number of smelly fishermen infesting the area.

Other, more sensible, businesses would use the same tactic -- keyword ad placement -- to sponsor discussions in a positive way. An obvious example here in Florida would be resort property owners linking ads to tourism-related stories and the discussions attached to them. With geotargeting becoming common on the Web, ads aimed at visitors could be visible to all of a Florida newspaper's online readers, while ads for a local business would only be shown to local residents -- unless the local advertiser was canny enough to realize that Florida has many thousands of seasonal residents, and that reaching these snowbirds through the local newspaper's Web site before they come South is a great way to get a leg up on competitors.

Some other ways to exploit the Web that newspapers don't seem to do well:

• Print-them-yourself coupons. This is lots cheaper than putting coupons in a print newspaper. Many newspapers boast that today's paper contains $___ worth of coupon savings. Why don't more papers make this boast about their online editions? TV stations could do this on their sites, too. This would be an entirely new source of revenue for them, since there is no way to put a coupon in a TV spot.
• Online ad circulars, similar to the paper ones that pack print newspapers on Sundays and holidays. The print ones are expensive to produce and deliver, especially in color. Online circulars would be far less costly.
• Selling sponsorships for community calendars and other "public interest" sections that should be on every newspaper's Web site -- but often aren't or are produced in too scattered a manner to be useful for readers. C'mon, newspaper (and local TV) people! A well-organized, database-driven events calendar is easy to produce. If you don't have one (and sponsors for it), you should.
• Sponsored, "free to individuals and small businesses," local classifieds. craigslist and eBay are busily taking the classified ad market away from newspapers, with Google getting ready to help them with this effort. The Poynter Institute's Steve Outing suggests that the best way to beat back this threat is to "Turn newspaper classifieds into an active and interactive community, instead of just static, dull listings. A cold-hearted newspaper classifieds database could well be smothered by Google classifieds. A local-focused interactive community may be less vulnerable."

The Local-Focused Interactive Community

I believe the future of not only classified ads but of local news gathering and distribution is the "local-focused interactive community." According to this article, craigslist founder Craig Newmark agrees with me. So do plenty of other Web entrepreneurs and venture capitalists who are busily building and financing "community" sites.

Local newspapers should have dominated all of this interactivity from the beginning. They had the name recognition and -- through their print editions -- the promotional muscle to make their Web sites into unassailable community hubs. But they didn't, and now they're reduced to playing catch-up.

If the Sarasota Herald-Tribune had followed through on its plans to incorporate reader-written blogs into its site, Suncoastblog.com probably wouldn't exist. This group blog is an admittedly lame effort, barely begun, put together by several people in this area (including me) who thought it would be nice to have a local site that might eventually cover events and places that don't make their way into the local papers. We know the Herald-Tribune, whose circulation area overlaps the Bradenton Herald's, had thought about hosting reader blogs at one point, because they asked readers to submit blog ideas several months ago. I submitted one and never heard back.

I also submitted a local computer business column concept to the Herald. I came up with it because the Herald has a Sunday business page it calls "Digital Manatee," on which I have never seen anything other than out-of-town wire service material even though there is more than enough local computer and Internet business activity to fill a weekly column, and enough local computer and computer service vendors to surround that column with profitable advertising.

The Herald's editor didn't respond to my proposal. I've written three computer-oriented books, and thousands of articles that have run online and in print all over the world, but I am apparently not worth even a polite turndown from my local paper's editor. No problem. A week later I was having lunch with a couple of local entrepreneur buddies. I told them what had happened. They suggested an online computer business magazine instead of a Herald column, and offered to finance it on the spot, out of their pockets.

I don't have time to start a new publication. But I am in a position to help someone else start one, and to write a story or two for it now and then. Financing's in place. So is a domain name. So at some point the Herald and Herald-Tribune may have (yet) another niche publication competing with them. It won't be a big competitor, but its ad revenue will come from lucrative business-to-business accounts you'd think a local newspaper would be eager to lock up with a weekly (or more frequent) column for local computer-using business people.

This doesn't mean the Herald has a bad editor or that another small paper would have reacted differently. I use this anecdote only to point out that it is now easier to start an online publication than for even a highly-qualified outsider to get his or her work into a local paper. Is it any wonder that local blogs and other online niche publications are springing up like mad? And as a corollary, is it any wonder that newspaper circulation and influence continues to decline?

Newspapers need to open up more to the communities around them. They need to stop confining their interaction with readers to advisory board meetings and questionnaires, and allow readers' stories, opinions, and thoughts to become an integral part of the newspaper itself. They should not allow readers to alter the newspaper's own words, as the Los Angeles Times did back in June with their laughable wikitorial experiment. Moderated comments are a much better way to give readers a voice. So are journals that allow (logged-in) readers the same level of freedom they'd have with their own blogs, but also give them the cachet of being published on a "major brand" Web site.

'Local' is the Key Word

The Herald, Herald-Tribune, and many other (if not most) local newspapers seem to think that they are still their readers' primary source of national and international news, just as they were 20 years ago. So that's what fills their front pages most of the time, with local and regional news stuck in a "B" or "C" section.

Welcome to the Internet age, local newspaper (and TV) people. I can and do get my national and international news from the New York Times, The Washington Post, BBC, Al Jazeera, Fox News, CNN, and other online media that cover faraway events better and faster than you ever will. I turn to you for local news. You tell me more about last week's home invasion robbery on 11th Street East than they ever will.

It's time for local newspapers to become truly local; to feature local news on the front pages of both their Web sites and print editions, with only a few out-of-the-area stories up front, augmented by an above-the-fold story list that tells readers where to find national and international news on their inside pages.

Add readers' stories and comments to the mix and you suddenly have a local online community, not just a newspaper. This will not take work away from professional reporters, photographers, and editors, who will still be the foundation of local news-gathering. In fact, increased interaction with local community members will probably give them more work than ever, because they will find themselves inundated with news tips and story suggestions they never would have found on their own. Some of these story ideas will be dreck and some will be invaluable. It will be up to the newspaper's editors to find the (rare) nuggets in the huge pile of dross they will need to sort through every day, and up to the newspaper's reporters to follow up on them.

One important thing a community-oriented, Web-based newspaper must do is credit readers for their story leads unless they specifically request anonymity. Another good idea is to pay readers who submit news stories that are written well enough that they can run with only routine editing and fact-checking. Those readers are, in effect, doing a reporter's work, and they should get some sort of compensation for it. Some may even turn into stringers capable of covering government meetings and other events when staff reporters aren't available, and a few of those stringers eventually ought to become staff members. After all, if a newspaper is going to be about, by, and for its local community, shouldn't that community be its primary recruiting ground?

Newspapers Will Not Die

Some newspapers (and newspaper chains) will probably not survive the shift from news-as-monologue to news-as-dialog. Most will, although those that wait too long to adjust will have much of their audience, influence, and ad revenue taken away by more agile competitors.

The smartest newspapers will follow my survival recipe or come up with their own way to become an integral part of their community instead of a building full of people who have been sprinkled with Secret Journalism Powder that makes them better and smarter than their readers. These newspapers will not only survive, but prosper. They may even become the prime outlets for bloggers in their communities, which will increase their readership and ad revenue. Extreme ____-wing bloggers won't want their words associated with the hated Mainstream Media, but most others will be happy to have a widely-read, influential outlet for their work.

Eventually, I expect print newspapers to become "snapshots" of their Web editions taken at 1 a.m. or another arbitrary time, poured into page templates and massaged a little by layout people, then sent to the printing presses, a pattern that has potential for significant production cost reductions if handled adroitly. From that point on, their paper editions will be distributed the same way newspapers are now.

Senior citizens and others who can't afford (or don't want) computers are and will continue to be a viable market. So will commuters who use public transportation. Then there are those -- a substantial part of the population -- who simply prefer reading words and looking at pictures on paper to seeing them on a screen. They will still want physical newspapers, even if they are not as up-to-date or as complete as what they'd get on the Web.

However it is delivered, text will not go away anytime soon. For a fast reader, it is the most efficient way to take in large quantities of information. Most people speak at a rate of between 130 and 200 words per minute. Most college students, according to a Virginia Tech student guide, can read non-technical material at 250 to 300 words per minute, and can increase that reading speed significantly with a little thought and practice. Listening to a city council meeting at 150 words per minute takes much longer than reading a meeting transcript at two, three, four or ten times that speed. Now have a skilled reporter -- whether a staff member, paid contributor or volunteer -- write an intelligent summary of that meeting, and even an average reader can learn what happened there in a few minutes instead of slogging through a two hour audio or video recording.

The Web version of that summary can be posted without waiting for the printing presses and delivery trucks to roll, and can have audio or video snippets embedded in it, but there is no reason not to make the text portion of it available on paper for those who prefer it in that form, unless the paper's editors decide so few people are interested in a city council meeting that it doesn't deserve a spot in the print version -- and tracking page readership on the Web version of the paper before the paper edition goes to press should give those editors a good idea of what they should and shouldn't put on paper.

Printed newspapers will have a significant following for many years to come. They may or may not become "expensive," as Professor Fisher predicts, but they will likely become smaller than they are now, and subscription sales efforts will probably be targeted more closely at groups unlikely to have Internet connections, especially senior citizens.

On the Web side, it's likely that newspapers will end up keeping most of their content free, with specialty sections (and posting privileges) reserved for logged-in users. Whether they'll be able to charge for some or all of their Web content is questionable. I paid $50 for a year's subscription to the NYT's Times Select program, and I don't think it's a good enough value that I'll renew my subscription when it runs out. I would be more likely to pay if I lived in New York and that subscription, in addition to what it gives me now, offered access to additional features like complete transcripts of government meetings. Indeed, I would happily pay at least $30 per year to the Bradenton Herald for a well-organized Web edition that gave me what I now get in the paper edition, plus government meeting transcripts and other useful subscriber-only features.

But if I paid for an online subscription to the Herald, I'd probably drop my subscription to the paper edition. I'd still be the same person, with the same interests, earning power and spending habits. The only thing that would change about me, from the newspaper's perspective, would be my news delivery preference.

The challenge for local newspapers that beef up their Web editions at the expense of their paper versions won't be to keep (or add) readers, but to teach advertisers that the Web, not paper, is the best way to reach their most lucrative potential customers.

This may not be easy, but it will be a lot easier than explaining to advertisers why they should keep spending money in a newspaper that has fewer readers, and less influence, every year.

Denis Krukovsky writes "Should I write comments? What is a good comment? Is it possible to comment a class in 5 minutes? See " Everybody knows that good code is self documenting- which is why my prof in college demanded we write in Ada. I instead suggest commenting in haiku.

Denis Krukovsky writes "Should I write comments? What is a good comment? Is it possible to comment a class in 5 minutes? See " Everybody knows that good code is self documenting- which is why my prof in college demanded we write in Ada. I instead suggest commenting in haiku.

heartless_ writes "The man behind Everquest and now Vanguard:Saga of Heroes has responded to a Gamergod.com article about chasing that old loving feeling from MMORPGs of the past. He goes off on a long dissertation on Instancing in Massively Multiplayer Roleplaying Games. From the articles 'Let's start with the old school: perhaps the designers are big time original D&D players (or at least AD&D - that's what I played - hey I'm not that old). D&D wasn't massively multiplayer - it was you, your group, and the DM. No one would argue that setup created some great times, great experiences, and great memories. I sure have them. And if that is what you think back on mostly, what you cherish, what you are trying to re-create, then having multiple groups around is a problem.'"

Stefan Constantinescu wrote to mention an Inquirer article positing that the gaming industry is due for another crash. From the article: "Sadly, the gaming industry is in a self-imposed death spiral. Everyone is putting on a brave face, touting the latest v6 of a game that came out before most of it's audience was born. What was a fun hobby full of creative geniuses and their mad art has become a grey corporate parking lot. We are about to take that dive again, the industry is desperately trying to speed up the process with each passing day. Rather than take a step back, they are addicted to marketing plans and money men. It will kill them, and in a few years, good will arise from the ashes. It happened with arcades, it happened with the first wave of consoles, and is about to happen again. It is high time someone flushed the toilet that the games industry has become, it will do us all a world of good."

An anonymous reader writes "Following the death of his father Jon, it looks as though Tal is going to finally throw in the towel with regards the running of Libranet. Given his age and his personal circumstances who can blame in? But on a purely selfish level, is there anyone out there who can help save my favourite distribution?"

brajesh writes "Does P2P file-sharing really affect music sales and in what ways? According to a blog entry at "The Long Tail", a paper from David Blackburn[.pdf], a Harvard PhD student, on the economics of P2P file-sharing concludes that it does indeed depress music sales overall. But the effect is not felt evenly. The hits at the top of the charts lose sales, but the niche artists further down the popularity curve actually benefit from file-trading. Form the paper - "Artists who are unknown, and thus most helped by file sharing, are those artists who sell relatively few albums, whereas artists who are harmed by file sharing and thus gain from its removal, the popular ones, are the artists whose sales are relatively high." But then "File sharing is reducing the probability that any act is able to sell millions of records, and if the success of the mega-star artists is what drives the investment in new acts, it might reduce the incentive to invest in new talent. This is, at its heart, an empirical question which is left to future work." There is also another compilation of studies on economics of P2P."

StWaldo writes "Amazon.com has added a 'ProductWiki' to some of their item pages. Wikified items seem to be limited to certain categories, DVDs being one un-wikied realm. Adding Wikiness to the site is just the latest in new participatory activities Amazon has adopted, along with tags and customer discussions." From the article: "So Amazon's gradually allowing you, along with your Wish List, your purchases, your clickstream, and, if you sell anything on Amazon, how good your reputation is--to build up a pretty detailed database of what you like (or don't) and what's important to you. I don't know what Amazon will do with this--fortunately, it seems to have a pretty light touch with how it uses what it knows about you--or what it will allow us to do with all this data. But as it grows, it could become a pretty powerful profile."

aaditeshwar writes "It looks like sensor networks have some applications afterall, other than the usual stuff for defense and US military! AmBio has created a wireless mesh network of bugspraying "magnets" that report back data on the temperature, air conditions, and wind directions, and a central controller uses this data to turn ON or OFF the magnets in different areas. They plan to cover entire cities with such wireless meshes, and create an anti-mosquito shield around the city!"

brajesh writes "According to an AP story at Yahoo News, Hollywood studios announced an agreement with Bram Cohen, the creator of the popular BitTorrent file-swapping technology, that will keep him from helping users find pirated copies of movies online. The agreement requires BitTorrent to remove Web links leading to illegal content owned by the seven studios that are members of the MPAA. The agreement is a major breakthrough in MPAA's anti-piracy efforts. BitTorrent has been one of the major targets[.doc] of MPAA's anti-piracy tirade. However, Cohen's engine is far from the only tool used to find pirated BitTorrent files online. A handful of other online engines can search BitTorrent-specific sites, and ordinary search engines can also be used to find BitTorrent files."

cheesedog writes "A few Andean countries have turned the tables on U.S. requests for more forceful expansion of patent law, requesting broader protection for indigenous plants and tribal uses of natural medicines. At first glance this seems like a win for these countries, but it is also a major braodening of the definition of what kinds of ideas can be locked away from the public in government-granted monopolies. As Right to Create notes: 'Let us hope that those involved in these negotiations, particularly those representing us in the U.S., see this for what it is: a de facto demonstration of how ridiculous our intellectual monopoly regime has become, and how insane our demands on the rest of the world's citizens are.'"

brajesh writes "It has been seven years since Napster, the first widely-used peer-to-peer music sharing service, was released, and it made a major impact on how people, used the Internet. NY Times has an article about Napster and how it quickly grew into an Internet phenomenon - not to mention the music industry's bête noire until it was shut down by the courts four years ago. The article also mentions Shawn Fanning, the creator of Napster and his new venture, along with other efforts like new version of Grokster, Apple's iTunes, trying to cope up with growing concerns of Copyright Violations and corresponding backlash against P2P file-sharing."

brajesh writes "CNET News.com is reporting that a critical vulnerability has been found in some versions of Apple's popular iTunes that could allow attackers to remotely take over a user's computer, according to a warning issued by eEye Digital Security, a security research firm. The latest iTunes flaw affects all operating systems from Windows XP to Mac OS X, according to the advisory. The discovery of this latest flaw comes days after Apple issued its iTunes 6 for Windows security update."

MMOG blog Aggro Me has an in-depth interview with Adventureland creator Scott Adams. From the article: "I learned to program on mainframe computers back in the 1960s. Later I worked at a radar station downrange for Space Defense Command and at night I had access to the mainframe machine and the radar consoles. I programmed in a game of Star trek that used the radar displays as the output. You have to realize back in those days most input mainframes were done in batch mode or over teletype machines. Having a real time game running on one was a bit far out. This was long before Pong too, to give you some idea of the time frame."

An anonymous reader writes "As announced on the Google Blog, Google Base has finally launched. According to Google, Google Base enables content owners to easily make their information searchable online. Anyone, from large companies to website owners and individuals, can use it to submit their content in the form of data items. We'll host the items and make them searchable for free."

Hawaiian Rules writes "CNET has a story detailing a new threat to Dell PCs, Apple iMacs and other computers with Intel boards. This has been documented on BadCaps.net for some time, but the article also discusses what to do if you suspect you've got a case of the bad caps."

penciling_in writes "CircleID has reported on a U.S. congress hearing held on November 9th, where "significant focus was projected on 'network neutrality' and a new telecommunications bill affecting the Internet. 'This bill could fundamentally alter the fabulously successful end-to-end Internet,' says Alan Davidson in a related post on Google blog." Vint Cerf was not able to testify because of the Presidential Medal of Freedom award ceremony at the White House, but submitted a letter: "The remarkable social impact and economic success of the Internet is in many ways directly attributable to the architectural characteristics that were part of its design. The Internet was designed with no gatekeepers over new content or services. The Internet is based on a layered, end-to-end model that allows people at each level of the network to innovate free of any central control. By placing intelligence at the edges rather than control in the middle of the network, the Internet has created a platform for innovation. This has led to an explosion of offerings - from VOIP to 802.11x wi-fi to blogging - that might never have evolved had central control of the network been required by design." CircleID post includes full text of the letter."

OSS_ilation writes "Google uses it, and Microsoft is pursuing it, so there's a lot of hype and hubbub surrounding AJAX (Asynchronous JavaScript and XML). AJAX brings together some hot properties, JavaScript, HTML/DHTML and HTML, according to Julie Hanna Farris, founder of Scalix, a Linux-based, e-mail systems vendor. Scalix is using AJAX in Scalix Web Access (SWA), a Web-delivered, e-mail application. AJAX enables advanced features like drag 'n drop, dropdown menus and faster performance capabilities, which are now making their way into Web applications, she said. These kinds of capabilities represent a significant leap in the advancement of Web apps."

Late last week, Sony Online Entertainment announced a fundamental revamp in the way that the Star Wars Galaxies MMORPG will be played. The Everquest-like autoattacking gameplay and multitudes of player classes are being removed. This marks the most dramatic change ever made to a MMOG already live, and Sony Online President John Smedley is willing to take questions from the Slashdot community about the changes. One question per comment, and we'll send the ten best questions on to Mr. Smedley. We'll post his answers as soon as they're returned. More details are available below, as are some preliminary responses from Mr. Smedley about the broad picture they're aiming for. For some background, Gamespy has a look at what the changes will be. Players are already checking out the new content on the test servers. f13 has an entire feature on the new systems. SWG Game Designer Jeff Freeman fills us in on the decision-making process used to decide to make the changes. As a note, Mr. Smedley and the folks at SOE are well aware of the sometimes critical nature of our discussions here, and they specifically want the chance to answer any concerns we might have about the new systems. Feel free to be as harsh or as hopeful as you are inclined to be: Mr. Smedley has promised to answer the questions come what may.

John Smedley: I was going to send you a Word doc, then remembered this was going to /. Including the text here.

Q: In your own words, would you like to lay out exactly what the scope of this overhaul will involve?

John Smedley:
There are two primary elements at the heart of this redesign: the re-focusing of Star Wars Galaxies's profession system and the introduction of what we're calling "Fast-Action Combat."

We are taking the 30+ professions and focusing them down to 9 "Iconic Professions." After the changes go live, when a player goes to start a new character in the game, they will see 9 boxes in the profession field. Those boxes will read Bounty Hunter, Commando, Entertainer, Jedi, Medic, Officer, Smuggler, Spy and Trader. Each descriptor will also have an image of an iconic Star Wars character, such as Han with Smuggler, Boba Fett with Bounty Hunter, Luke with Jedi, etc. These Iconic Professions will make it much easier for players to understand which type of character they're going to play and the type of activities and actions they should expect to find with their new profession.

Existing SWG players will be given a special item after the transition. This item will allow them to re-specialize ("re-spec") their character up to nine times. This will allow vets to try out each of the new Iconic Professions to determine which type they want to play.

The second major portion is the implementation of "Fast Action Combat." We're going to strip out the current SWG "select target, start macros, wait for combat to end" gameplay and replace it with a much more engrossing, entertaining control scheme. "Fast Action combat" controls will be similar to action games that our playerbase is intimately familiar with (Diablo certainly comes to mind, as well as our own Untold Legends game for the PSP). Now, every time a player clicks on their mouse button, they will fire their blaster, swing their lightsaber, shoot lightning bolts from their fingertips, etc. The pacing of combat has come way, way up, making the game faster and much more fun.

Fast Action really goes a long way towards making you feel like you're living the Star Wars experience, which is the primary goal behind all the enhancements we've been making to the game over the last few months. Instead of a passive, wait-and-see style of combat, you're now going to be much more involved with the action happening on-screen, which is even reflected in the music that you'll hear while fighting. Additionally, we've boosted the rate player's health regenerates, putting them back into the thick of things right away.

Q: Was there a single game element, piece of feedback, or event that prompted this re-envisioning? This is a very dramatic decision, and the reasons behind the changes seem almost as important as the changes themselves. What prompted you to give this plan the go-ahead?

John Smedley:
There are millions of Star Wars fans out there. SWG should be the game those players have always hoped for, a game that finally allows them to live inside the worlds and settings they know so well from the movies, the books, the comics.

Our main goal with SWG for the last nine months has been to make the game more "Star Wars-y," for lack of a better term. Our two latest expansions, Rage of the Wookiees and the new Trials of Obi-Wan have delivered players the kind of directed, hand-crafted content that they would find in our other titles, as opposed to just having open-ended "sandbox" style of gameplay.

The redesign comes about after hearing desires from our own players on forums and in person at the SWG Fan Fests, multiple focus groups, and our own design team's desire to create something much more grand and sweeping with the game. We have big plans for SWG in the months and years ahead, and we needed this new platform to use as a foundation for creating the vast Galactic Civil War that our players want.

Q: The immediacy of real-time combat certainly seems more 'Star Warsy' than the current system. What is being done to specifically ensure that combat recaptures the energy of the battles we see in the movies? How is this overhaul going to affect the space experience, if at all?

John Smedley:
Simple: by engaging the player, instead of having them watch combat from a distance. Fast Action is just what it sounds like. Players will find themselves jumping in and really applying themselves, interacting with the game like never before. Everything has been sped up in combat, including attacking, reloading, using special abilities, items and powers, even the speed with which health is regenerated. This allows players to fight with large numbers of enemies without having to take constant time outs to regen. This isn't like any other MMO out there.

The space elements of the game are going to remain as they are, since this action philosophy was already part of that experience. With this redesign, we're attempting to make the ground portion of the game as exciting and adrenaline-pumping as the space portion.

Q: For all of the Star Wars Galaxies players who already have time invested into characters, what plans do you have to transfer their existing characters to the new system?

John Smedley:
When the redesign comes to the live game, there will be rewards for our veteran players (they should be announced later in the week). As I mentioned before, all vets will receive an item that allows them to respect their character up to nine times, allowing them to dive into the new Iconic Professions and try them all out. Current Jedis will receive two enhanced items, a special robe and a lightsaber.

Additionally, anything non-combat related attached to the player's character will remain unaffected after the transition, including vehicles, property, collectibles, etc...

heartless_ writes "The Korean Game Conference is under way and Raph Koster has posted his notes on Bill Roper's keynote. According to Roper, the internet has not yet peaked. There are 1 billion Net users. That's 130,000,000 more than last year. There's a lot of growth left for online games. More, that growth number has been steady for the last few years. Bridging the gap between PC and console gamers was on tap and Koster stated in regard to the keynote... 'I don't know if the PS3 and 360 are really going to be the convergence of PC and console and online. It is encouraging to see MS announce 1m customers for Live-but really, for a lot of online games happens in the first few hours.'" Additionally, with no central service for the PS3 will that many people make the jump online when the console launches?

cheesedog writes "The American Association for the Advancement of Science recently conducted a survey on the effect of patenting on the sciences. The results are frightening: 1/5th or more of all research projects in the United States are being chilled by patent holders. The sheer amount of research being canceled because of licensing issues is astounding, but at the same time many of these researchers hold their own patents and therefore contribute to the problem."

mstansberry writes "At the Open Source Business Conference last week, Microsoft's Shared Source mouthpiece Jason Matusow argued the point that open source isn't really open. He said you can't just go changing code on supported Linux offerings without paying extra to companies like Red Hat or Novell. So as Linux is commercialized, it becomes less open. While Matusow made good points during his presentation, many in the open source community are skeptical of the idea at best."

rustbear writes "It seems that perhaps Apple did their homework when they decided to downplay the video capabilities of the new iPod. The Guardian reports that "Most [British] people have no desire to watch television on mobile phones, preferring to use home computers to watch TV while on the internet, according to new research. Although 65% of British consumers surveyed cite the mobile phone as their most desired gadget, 70% of mobile owners said they did not want to watch television on their phone at all. Nearly 45% of consumers said they would watch TV on their home computer, because it enabled them to choose what they wanted to watch and when." Is the mainstream market not yet ready for portable video?"

heartless_ writes "The Lost Garden Blog has an interesting article up comparing small time game developers to small local touring rock bands. From the article... 'I call these small online multiplayer games 'village games.' They are quirky, isolated communities much like a traditional village or small town. The communities tend to be a bit more friendly and insular then their larger city-sized brethren such as Everquest or World of Warcraft. The game play tends to be a bit more unique and able to take risks.'" Woo Puzzle Pirates.

cheesedog writes "The USPTO will issue the first storyline patent in history today, with two others following in the next few months. Right to Create points out that this was anticipated several months ago in a story by Richard Stallman published in the The Guardian, UK. With the publication of this not-yet-granted patent, its author can begin requiring licensing fees for anyone whose activities might fall within its claims, including book authors, movie studies, television studios and broadcasters, etc. The claims appear to cover the literary elements of a story involving an ambitious high school student who applies for entrance to MIT and prays to remain sleeping until the acceptance letter comes, which doesn't happen for another 30 years."

Shockeye writes "Over at f13.net we have posted an on-site report on the upcoming Star Wars Galaxies overhaul. SOE and LucasArts are changing the entire core of the game in order to make things more fun and make you feel like you really are a part of the Star Wars Universe." Indeed, F13 has the goods, and a lot of analysis in their forums. Available elsewhere is the community letter that unveiled the changes, commentary from Aggro Me, and a breakdown of what exactly is happening. From F13: "I don't know how else to explain it other than SOE has done the right thing. They've revitalized combat in an MMOG. It's a huge step in the right direction. Do I think they'll perfect it here? No. But it's by far the most interesting thing a studio has done. They've taken a gamble, and from what I've seen it's paid off. In other words, they've added the 'Wars' back to Star Wars. It's been in the works for over a year now. In fact, the expansions could probably be called smokescreens for the launch of the real game. It'll shake things up."

duncan bayne asks: "I've been using the Hacker's Diet to lose weight. What's interesting to me is how hard it is to focus on a complicated task when my body is busy running out of energy. I'm having to pay careful attention to snacking - eating enough that I don't 'fade out' in the afternoon, yet not so much that I exceed my daily kilojoule allowance. This got me to thinking about energy levels of those who aren't dieting. Do you find yourself correcting 'fade' by snacking (careful or otherwise) as you work?"

HesAnIndieRocker asks: "So what will it take to make open source technology a mainstream alternative on the PC desktop? It feels like we've been on the cusp for many years now and the applications available for most common tasks are certainly competitive, but we still hover around a 5% market share by most accounts. I've recently written an article in my weblog about some possibilities, but I'd love to hear what others think."

HesAnIndieRocker asks: "So what will it take to make open source technology a mainstream alternative on the PC desktop? It feels like we've been on the cusp for many years now and the applications available for most common tasks are certainly competitive, but we still hover around a 5% market share by most accounts. I've recently written an article in my weblog about some possibilities, but I'd love to hear what others think."

Slashback tonight with a response from Sony that removes the DRM 'rootkit' that has caused so much commotion, more hijinks from the MPAA, continued battery advancement, a followup to the UK broadband plan that had so many American's drooling, a catch in the recent Netflix settlement, and continued financial trouble for Silicon Graphics. Details on these stories and more, below.

It's not evil, but just in case... gmr2048 writes "Sony seems to have heard the commotion. They have offered a "Service Pack" to uninstall the DRM Rootkit. From the announcement: 'This Service Pack removes the cloaking technology component that has been recently discussed in a number of articles published regarding the XCP Technology used on SONY BMG content protected CDs. This component is not malicious and does not compromise security. However to alleviate any concerns that users may have about the program posing potential security vulnerabilities, this update has been released to enable users to remove this component from their computers.'"

Obviously they have never heard the adage about deep pockets. Dieppe writes "The MPAA is at it again. This time they're suing a grandfather who didn't cave into the $4,000 blackmail offer for movie downloads his grandson downloaded from iMesh. Four movies in total, and they already owned 3 out of 4 with the grandson deleting them soon after download. This time the MPAA wants "as much as $600,000" in damages. The article also claims that "illegal downloading" costs the industry $5.4 billion per year. Not sure where the MPAA comes up with these figures."

Longer life and no charge time. It doesn't come easy writes "A press release from A123Systems announces another new lithium-ion battery technology that promises to deliver unprecedented performance (according to them). The technology is suppose to deliver 10 times the cycle life and 5 times the power over conventional lithium technology, and only require 5 minutes to recharge to 90% capacity. This is certainly not the first breakthrough for lithium based batteries that has been promised. I wonder if there is a patent lawsuit in the making?"

Fast net connection, but only if you live nearby. conJunk writes "The BBC is running an article about the ADSL2+ that touted a 24MB/s net connection. It seems that this number in fact only holds up if you live across the street from the service provider."

Always read the fine print. JeremyWall writes "The recent Netflix class action settlement has a catch. While it is nice that the average subscriber will be upgraded for one month for free, if you read the fine print in section 4.2 of the long form [PDF Warning] of the settlement you find that you will be automatically charged for the higher subscription going forward. If you don't opt back out when you get their email, you are gonna get charged from then on. If you opt in for the settlement - check your email box regularly!"

Know when to hold and know when to fold. psykocrime writes "According to a recent press release SGI stock has been delisted by the New York Stock Exchange, as a result of falling below the NYSE's minimum share price." SGI, the former darling of the high-tech world, has been in trouble for a while, perhaps this is really the end.

olddotter writes "Apple has sold over 1 million videos through iTunes since the release of the Video iPod service. Personally I am surprised by this success, it raises many questions. Will this encourage more people to put their video content on the iTunes store? Is there a vast market for cheaper stuff at reduced prices? Why am I willing to pay more for music than I would for video?"

Thursday events were interesting enough, but now that everyone's had a chance to get home and relax there's news aplenty from this past weekend's MMOG industry event. For general first-hand impressions, we can turn to Greg Costikyan, Raph Koster, Lum, and Mirjam Eladhari, whose site is well worth looking at as it has liveblogging notes from many of the events. Speaking of events, the most popular session at the event seemed to be the MMOG industry Rant, a panel of big brains and angry thinkers. Reflections on the rant are available from Gamasutra, Psychochild, F13, and Next Generation. From the F13 write-up: "Jeff Hickman: Lum gave me ranting lessons. My rant is basically about (fist closed), as game developers - the fact we often make games - core pieces - it's a critical error in the things we do. As a player, it's effecting me in the game I play right now, damnit. As a developer, I've done this and made core changes and probably didn't achieve the goals I wanted to achieve. As I make these games, we attract a certain type of player. It's because of the things we put in - the gameplay - for whatever reason, we see another game that's cool, doing something better, or we want to change the billing process. For whatever reason, we make a change and it alienates people." There were other things to see and hear at the event. Zen of Design has notes on some panels, including Sex in Games, the aforementioned Casino Talk, Platformania, and Bleeding Customers is the Future. Gamasutra had two more postcards from Austin: East Meets West in MMOs, and Why the EFF is helping NCSoft. Finally, game impressions are available over at MMORPG.com, on Conan, Auto Assault, Dark Age of Camelot, and Pirates of the Burning Sea.

Berkana writes "PVR Wire reports that 'TVHarmony.com has released a new version of its AutoPilot software that supports converting TiVo-recorded shows into a format that's compatible with the new video iPod. It also works with Palm devices that can view video. "The software automatically transfers, converts and stores your TV programming. You can select shows to be downloaded automatically, in the middle of the night if you like, and process the transfers into popular formats. AutoPilot keeps track of the shows you've already downloaded so you can transfer an entire TV series without duplicates.' . . . in other words, one of the biggest gripes concerning the new iPod has been addressed."

* * Beatles-Beatles tells us that Google is entering into a $350,000 joint open source technology venture with both Oregon State and Portland State Universities. From the article: "With the grant, the universities will collaborate to encourage open source software and hardware development, develop academic curricula and provide computing infrastructure to open source projects worldwide. The universities will also help provide a bridge between Oregon's universities and Oregon's growing open technology industry." Google also has their version of the announcement on blogspot.

SuperWebTech writes "A new generation of spam has emerged lately in the form of automatically-created spam blogs, or "splogs." One wily programmer manipulated Blogger's API to create a "spamalanche" of thousands of blogs whose sole purpose was to increase their real sites' pagerank. This clogged search engine results while filling RSS feed services with useless listings. Though Google, Blogger's owner, is doing its best to fix the problem, in the meantime several services have stopped listing any site they host. So far nobody has found a solution."

Kannappan writes "'You somehow have to forget everything you know about life', says Steen Rasmussen, a colleague of Norman Packard. Packard and his team are working on creating life artificially, nicknamed The Los Alamos bug (pdf). It will be created out of a molecule called Peptide Nucleic Acid(PNA), with a blend of three different factors crucial to life, viz. containment, heredity and metabolism. The researchers believe that the synthetic lives so created will have an enormous practical value in producing clean fuels, healing injured bodies and acting as tiny diagnosticians roaming our bodies."

vinohradska writes "Eric Schmidt has written a good article called the The point of Google Print. It clearly lays out the argument against the current lawsuit: 'Even those critics who understand that copyright law is not absolute argue that making a full copy of a given work, even just to index it, can never constitute fair use. If this were so, you wouldn't be able to record a TV show to watch it later or use a search engine that indexes billions of Web pages.'"

user_granstro writes "Madison, Wisconsin is the next city to face the shambling undead hordes. At 2pm on Saturday, October 22, zombie fans will assemble in full costume to kick off Zombie Lurch 2005. Organizer Maddie Greene, a self-styled zombie expert, says of the event, "I think that any bystander could jump right in and become a zombie with the proper groaning and limping and attitude.""

34019 writes "The original Gmail engineer, Paul Buchheit, reminisces on the creation of email, and how he designed Gmail in hopes of it improving the way we communicate. From the article: 'Of course that wasn't the only reason why I wanted to build Gmail. I rely on email, a lot, but it just wasn't working for me. My email was a mess. Important messages were hopelessly buried, and conversations were a jumble; sometimes four different people would all reply to the same message with the same answer because they didn't notice the earlier replies. I couldn't always get to my email because it was stuck on one computer, and web interfaces were unbearably clunky. And I had spam. A lot of it. With Gmail I got the opportunity to change email - to build something that would work for me, not against me.'

Xlylith writes "BBC News is reporting that Bill Gates and software giant Microsoft have signed to become first "Founding Partner" of the new Wembley stadium, in a five-year deal worth at least £5m. Microsoft technology will be used in the stadium, and the firm will get use of the pitch for 90 minutes a year. Guess where Vista will be launched in UK next year? Microsoft's press release is also available."

webslash writes "Mozilla's Firefox web browser crossed the 100 million downloads milestone today. Webmasters are adding Firefox download counters on websites to keep track of the downloads in real time. Firefox celebrated 50 million downloads just 6 months back and with the release of Firefox 1.5 Beta 2. Additionally the Firefox 2/3 roadmap also looks promising."

Heartless writes "On the heels of Vanguard's beta 1 announcement, Heartless Gamer blog has an article looking into why MMO beta processes are overly involved and detracting from the game they are meant to improve. From the article: 'But why even have such a process in the first place? If they honestly think they are going to get any sort of actual *testing* (I use the term loosely) from an over-hyped MMORPG community... they obviously failed basic MMORPG sociology. I could link hundreds of beta leaks and broken NDA contracts, but what would be the point? What you need to know is the fact that betas are infiltrated by those that want sneak peaks at the game. Definitely not by those that truly wish to test the product. Internal testers and paid testers have proved for years to be able to produce very finished products in the single player market.'"

Heartless writes "On the heels of Vanguard's beta 1 announcement, Heartless Gamer blog has an article looking into why MMO beta processes are overly involved and detracting from the game they are meant to improve. From the article: 'But why even have such a process in the first place? If they honestly think they are going to get any sort of actual *testing* (I use the term loosely) from an over-hyped MMORPG community... they obviously failed basic MMORPG sociology. I could link hundreds of beta leaks and broken NDA contracts, but what would be the point? What you need to know is the fact that betas are infiltrated by those that want sneak peaks at the game. Definitely not by those that truly wish to test the product. Internal testers and paid testers have proved for years to be able to produce very finished products in the single player market.'"

Blaise Faint writes "Mark Newport's knitted comic book covers and superhero costumes are on display and have sold for as much as $5,500.00 (US). Online displays are currently available at Lyons Wier Gallery and Greg Kucera Gallery -- images include Batman, Captain America, Daredevil, The Escapist, Mr. Fantastic, and others."

bluefoxlucid writes "Security has been a hot topic lately, and we've seen everything from changes to how memory is managed to compiler hardening to "secure" programming languages. Java is considered more secure than C in general; but this guy seems to disagree, and thinks hardening the system itself is the way to go. Are we really approaching the problem the wrong way, or is he just insane?"