Slashdot Mirror


Judge Says Sonicblue Doesn't Have to Monitor

MoD writes "From CNet: District Court Judge Florence-Marie Cooper on Friday overturned a late April ruling that required the maker of ReplayTV set-top box technology to write and install software to monitor what its customers were watching."

285 comments

  1. Strike one for the advant of spyware on TV by Nobody's+Hero · · Score: 3, Funny

    YAH!

    the last place I need more spyware is on my television. No one needs to know how many episodes of Star Trek I've been watching.

    --
    The Only Person Willing to be Me is ME!
    1. Re:Strike one for the advant of spyware on TV by sharkey · · Score: 2

      No one needs to know how many episodes of Star Trek I've been watching.

      I'd be more concerned about Teletubby viewing habits getting out. Not that I do that sort of thing, no sir.

      --

      --
      "Outlook not so good." That magic 8-ball knows everything! I'll ask about Exchange Server next.
    2. Re:Strike one for the advant of spyware on TV by Peeing+Calvin · · Score: 1

      Just because you're 24 years old, single, and watch Teletubbies religiously does NOT mean you're into psychoactive substances. Maybe you work for Jerry Falwell and are screening the show for more hidden homosexual content, for example.

    3. Re:Strike one for the advant of spyware on TV by Anonymous Coward · · Score: 0

      No one needs to know how many episodes of Star Trek I've been watching.

      You misspelled "gay porn" back there.

    4. Re:Strike one for the advant of spyware on TV by Anonymous Coward · · Score: 0

      This is exactly why I won't be getting into these devices. When/If they are standalone with an optional service, then I'll get onboard. Until then paying a monthly fee and not totally owning my own device is unacceptable.

    5. Re:Strike one for the advant of spyware on TV by medcalf · · Score: 2
      I'd be more concerned about Teletubby viewing habits getting out.

      I used to wonder why Teletubbies was shown on our local PBS station at 2am. I figured that it was for really drunk people. Now that I have a toddler who sometimes wakes up in the middle of the night, I understand.

      --
      -- Two men say they're Jesus. One of them must be wrong. - Dire Straits
    6. Re:Strike one for the advant of spyware on TV by MattyG · · Score: 1
      Err, the ReplayTV service does not have a monthly fee. Guide data is provided without charge over the life of the unit.


      TiVo & UltimateTV, on the other hand, do have monthly fees (with a "lifetime" option you can pay up-front).


      -matt

    7. Re:Strike one for the advant of spyware on TV by purpledinoz · · Score: 1

      No one needs to know how much Golden Girls I'm watching. There was a 6 hour marathon on sat night for crying out loud!

    8. Re:Strike one for the advant of spyware on TV by Nobody's+Hero · · Score: 1

      Yah I could've spelt it "Babylon 5" or perhaps "WWF"

      --
      The Only Person Willing to be Me is ME!
    9. Re:Strike one for the advant of spyware on TV by sharkey · · Score: 2

      Now that I have a toddler who sometimes wakes up in the middle of the night, I understand.

      The Teletubbies give your kid nightmares? I can understand that.

      --

      --
      "Outlook not so good." That magic 8-ball knows everything! I'll ask about Exchange Server next.
    10. Re:Strike one for the advant of spyware on TV by LinuxCumShot · · Score: 0

      i always monitor my hos! bling bling!

      --
      -- OMFG = Oh My Floatse Goatse
    11. Re:Strike one for the advant of spyware on TV by jchristopher · · Score: 1
      Err, the ReplayTV service does not have a monthly fee. Guide data is provided without charge over the life of the unit.

      Really? Because I'm interested in the 4500 model, but it seems to require a $250 "activation fee" on top of the $500 price of the unit. That seems like charging for the guide data to me!

    12. Re:Strike one for the advant of spyware on TV by Rupert · · Score: 2

      No, I think you were right the first time. My little brothers tell me that TT was quote popular among students when they were in college.

      --

      --
      E_NOSIG
    13. Re:Strike one for the advant of spyware on TV by UberOogie · · Score: 2
      No one needs to know how many episodes of Star Trek I've been watching/

      *waits patiently for the Bab5/Star Trek flamewar*

      --
      "Enough of this wretched, whining monkey life." -- Marcus Aurelius, _Meditations_, Book 9, 37
    14. Re:Strike one for the advant of spyware on TV by Anonymous Coward · · Score: 0

      That's "WWE" now, thanks to that tree-hugging panda organization.

    15. Re:Strike one for the advant of spyware on TV by MattyG · · Score: 1

      Well I'm actually not sure about the difference between the 4500 series and the 40x0 series. The 40x0 and previous ReplayTVs (including the Panasonic Showstopper) do not have this activation fee.

      Maybe the 4500 is their attempt to come in with a lower cost unit that ... surprise! has an added charge??

    16. Re:Strike one for the advant of spyware on TV by jchristopher · · Score: 1

      Looks that way... even worse, the $250 is tied to the unit, not the owner, so if you ever replace your ReplayTV you'd have to pay $250 again. Ouch.

    17. Re:Strike one for the advant of spyware on TV by MattyG · · Score: 1

      Ahh, tricky:

      http://money.cnn.com/services/tickerheadlines/bw /2 21150072.htm

      so they're moving into charging subscription-based services, apparently to reduce the cost of their hardware relative to the rest of the market. The 4500 will replace the 40x0s.

      -matt

    18. Re:Strike one for the advant of spyware on TV by uberdave · · Score: 1

      World Wildlife Fund blew it big time. They should have licenced the WWF logo to the "wrestling" foundation for 0.1% of their gross revenue, and maybe a free comercial spot or two. That way, they wouldn't have to worry about funding ever again, and they would raise awareness among wrestling fans that there are tree hugging pandas in trouble.

    19. Re:Strike one for the advant of spyware on TV by Anonymous Coward · · Score: 0

      Probably the WW"E" is the one that blew it. I think they could have won a lawsuit. Instead they just caved.

    20. Re:Strike one for the advant of spyware on TV by patchmaster · · Score: 1

      The ReplayTV has been capable of "standalone" operation for quite a while. In this mode you get essentially the same programming capability you have with a basic VCR -- record channel X on this day and time for Y minutes. It's like a VCR with a 60-hour (YMMV) capacity. A VCR you totally own.

      The schedule service is what sets the ReplayTV apart from the VCR. Well, that and the instant 30-second advance button. The 4000 series also has commercial skip where you essentially watch TV like it had no commercials at all. Oh, there's also that ability to watch one thing while the box is still recording. I guess I'm so used to the way the ReplayTV works I've forgotten some of the less attractive characteristics of the VCR. If I had to go back to watching TV without ReplayTV, I think I'd give up on TV altogether.

  2. Fantastic by Anonymous Coward · · Score: 0

    This is fantastic.

    1. Re:Fantastic by jedie · · Score: 1
      WHAT is in godsname fantastic about this? I think it's the most logical decission possible...
      I find it even disturbing that there are discussions about the possibilities of such a thing...

      Victory you say?
      --Yoda

      forgot the rest of the quote :p
      --
      "The majority is always sane, Louis." -- Nessus
      http://slashdot.jp
    2. Re:Fantastic by wikkid007 · · Score: 1

      It's fantastic because the ruling was overturned. Of course it was a logical decision, but the concerns (and pocketbooks) of large media companies can sometimes overshadow logic in the courtroom.

  3. Hurrah! by ScannerBoy · · Score: 1

    Perhaps now I will go out and buy one of these. Say YES to good precident!

    --
    --Should work--
    1. Re:Hurrah! by L.+VeGas · · Score: 5, Funny

      Say YES to good precident!

      George W.'s campaign slogan for 2004 has been leaked apparently.

    2. Re:Hurrah! by Ummon_i · · Score: 1

      Thats about the funniest thing I have heard in a month

    3. Re:Hurrah! by Wire+Tap · · Score: 1

      hehe
      I agree, and I'm a Republican. :-)

      --

      Man is born free; and everywhere he is in chains.

  4. When it comes down to it... by Anonymous Coward · · Score: 0

    In many of these cases, it only matters what the final judge decides, and then it really only matters what the Supreme Court decides. Each side will continue to appeal as long as they have money trying to get the ruling they want.

  5. Reason: by Papineau · · Score: 1

    Judge said the brown envelope sent to her address wasn't big enough to warrant such a thing.

    (Note for humour impaired: don't moderate it)

    1. Re:Reason: by ELCarlsson · · Score: 1

      Are you implying that a big business would give money to politicians and judges to influence important decisions. Oh come on! This is America. Nothing like that would happen here. Big business looks out for it's customers. It cares. It wouldn't dare to corrupt the system with money. So lets take a minute to thank big business for all they have done for us.

    2. Re:Reason: by eam · · Score: 2

      How interesting that your sarcasm doesn't address the acceptance of bribes. You could have said, "Are you implying that the judges & politicians would actually accept money in exchange for favors?"

      I wonder if that means anything...

    3. Re:Reason: by Papineau · · Score: 1

      You're right, I'm wrong. It wasn't a brown envelope. It was a skiing vacation in the Rockies, and everybody knows that she prefers to do sight-seeing on a Mediterranean cruise...

  6. 1984 by Jones+E.+Versichoran · · Score: 2, Interesting

    I assume everyone remembers the television "screens" in 1984 which allowed the state to view exactly what its denizens were doing? It came *this* close to realization before this thankfully clued-in judge overturned it.

    We're not there yet.

    1. Re:1984 by Anonymous Coward · · Score: 0

      The difference is the 1984 telescreens were able to watch everything in the room they were installed in. Tivo TVs can only see what the customer is watching. Not nearly as bad, IMHO. Start panicking when they put video cameras in Tivos.

    2. Re:1984 by binaryDigit · · Score: 2

      How does tracking what you watch equate to knowing what you're doing (other than knowing that you're flipping through the channels?). I am as pissed as anyone about the original decision, but let's not make too much of a leap here.

    3. Re:1984 by mlarios · · Score: 1

      Okay well maybe it's not as bad as 1984 but it's still an invasion of privacy. Kudos to the judge on this ruling.

    4. Re:1984 by turbine216 · · Score: 1, Troll

      Note to self:

      When commenting on stories regarding corporations collecting data, always mention "1984." Reap karma benefits. Laugh hysterically at moderators' short-sightedness.

    5. Re:1984 by Anonymous Coward · · Score: 0

      "1984? You're right man. That's a typo. Orwelle is here, and he is living large. We have no names, man. No names. We are nameless."
      ~Emmanuel Goldstein, aka Cereal Killer

    6. Re:1984 by Happy+Monkey · · Score: 1

      Well, eventually they'll need the cameras to tell whether you're getting up and stealing commercial time from them.

      --
      __
      Do ya feel happy-go-lucky, punk?
    7. Re:1984 by Alsee · · Score: 2

      The difference is the 1984 telescreens were able to watch everything in the room they were installed in. Tivo TVs can only see what the customer is watching. Not nearly as bad, IMHO.

      No, the difference is that 1984 is fiction. Fiction intentionally twisted so far beyond reason and rationality as to shock the reader. Tivos spying on customers is reality. A reality that many have come to regard as normal and reasonable. Very bad, IMHO.

      Start panicking when they put video cameras in Tivos.

      I think it's time to start panicking (figuratively) when people in power think this is ordinary and reasonable.

      -

      --
      - - You can't take something off the Internet! That's like trying to take pee out of a swimming pool.
    8. Re:1984 by Anonymous Coward · · Score: 0

      nah, they'll just put a sensor in your chair that detects when the easily measurable weight of your sizable ass has been removed, and then turn up the volume. This will be advertised as a feature for those that want to get up in the middle of movies to get more snacks & drinks, and they'll fail to explain why they're attaching the data to information on what was actually on the screen at the time. Besides, the sensor is much cheaper than a camera, even if it is slightly less efficient. They'll save the extra cost for the 'advanced' version, which adds more features, such as increasing the volume even further when you're no longer within view of the camera, or automatically setting a delay so that you don't miss anything while you're out of view of the camera.

    9. Re:1984 by Budgreen · · Score: 0

      for some reason.. I can see this in the future :)

      The tv's software will lock and prevent channel surfing durring commercial time

      --
      The greatest right given is the right to be wrong...
    10. Re:1984 by hagardtroll · · Score: 1

      Its not the TIVO that is spying on you. Its your own desktop computer. Video cameras in every household generates way too much data to be useful. What the 'Monitors' need is data that they can store in a database, process and generate reports on. The kind of data that is collected by Tivo, Media Player, IE, Credit cards Companies, Credit Agencies, Loan houses, State DMV, Insurance Companies, ATM machines, IRS. Think about it, what do you do that is not already put in a database somewhere. All someone needs to do is process that information about you. What do you think they will find out...

  7. nothing new by atr0p1s · · Score: 1

    the corporations have been doing this for years, back and forth

    1. Re:nothing new by NanoGator · · Score: 2

      That's a cynical point of view, don't you think? I mean the technology (+audience using it) to record people's viewing habits is rather new. It's a problem we, the connected nation, are going to have to be cautious of over the next few years.

      It'd take an extremely over-simplified point of view to say 'oh this happens all the time'.

      --
      "Derp de derp."
    2. Re:nothing new by bafu · · Score: 1

      It'd take an extremely over-simplified point of view to say 'oh this happens all the time'.

      It seems like there's a trend to post "That's nothing new..." posts in response to every article. I just assumed this was another one of those trolls...

    3. Re:nothing new by NanoGator · · Score: 1

      It seems like there's a trend to post "That's nothing new..." posts in response to every article. I just assumed this was another one of those trolls...

      Yah, I've seen that too, and you're right. I think what happens is people want strange new stuff to read on Slashdot, and they're not getting their craving satisfied. I feel the same way, but I alleviate that by posting comments and reading others.

      If it's not news to you, you can turn it into news by discussing it.

      In any case, I won't drone on about it. I just feel like some people miss the point simply because they're bored.

      --
      "Derp de derp."
  8. Music to my ears... by NanoGator · · Score: 5, Interesting

    "If the networks and studios focused on the inevitable evolution of their business instead of attempts to stifle technology, we believe everyone involved would benefit, consumers most of all," the CEO added. "

    I'm starting to hear this more and more. I hope that this was an influence in the judge's decision. The simple fact of the matter is that markets change. You can't legally force them to stay put. Doing so will ruin this economy. There is a lot more at stake here than just ad revenue.

    --
    "Derp de derp."
    1. Re:Music to my ears... by eam · · Score: 1

      I see more & more shows on in letter-box format (ER jumps to mind). Has anyone experimented with running it non-stop (maybe an intermission at 30 minutes for an hour long show), and scrolling ads across the unused space? If you shifted the show closer to the top of the screen, there'd be more room for ads. They don't even have to scroll, smooth transitions, fade-in/fade-out, whatever.

      ...of course, with HDTV "on the horizon", this would only work while many TV's with the older aspect ratio are still in use. After that they'd have to rely on product placement: "In return for Pepsico's sponsership of ER, every ER Doc, Nurse, & patient will be seen drinking Pepsi at all times."

      After they do this (adapt), it no longer matters who records what with what.

    2. Re:Music to my ears... by NanoGator · · Score: 2

      Not trying to sound too negative, but I think the more intrusive the ads get, the more people will fight them or just stop watching TV all together.

      Scrolling ads would be rather distracting, although a slideshow approach would be more palatable.

      I think a better idea would be to offer special deals to people who can answer trivia questions. Imagine getting a free ice cream cone because somebody asked you "Which company makes the Jetta?"

      --
      "Derp de derp."
    3. Re:Music to my ears... by Anonymous Coward · · Score: 0

      Most of the Letterbox stuff you see on TV isn't broadcast in HDTV anyway.... even on an HDTV set with HDTV encoding (and an HDTV broadcasting station), it's still letterboxed, and looks awful, because then it's 16:9 stretched letterbox... ugh..

      NBC is infamous for this... at least CBS broadcasts *their* shows in HDTV 1080i.

    4. Re:Music to my ears... by tdrury · · Score: 4, Insightful

      This is interesting because of (oddly enough) a statement I read in this month's Kiplinger magazine. In a sidebar, it was noted the that US Treasury dept. was looking at adding some color tones to the background of US notes to foil counterfeiters. The interesting quote was to the effect, "these modifications are part of the Treasury's plan to modify US bank notes every 7 years in an effort to make counterfeiting harder." My immediate thought was "wow! here is a US goverment department that sees how they have to change their business practices to compete with constantly changing technology" such as hi-res color laser printers and such. So why the hell can't the RIAA and MPAA do the same?

      The US currently has laws against counterfeiting. Creating new laws to, for example, require all scanners to detect image signatures within US bank notes, would be completely possible yet plain silly since it could probably be easily defeated and would raise the cost of scanners. Yet this is exactly what the RIAA/MPAA wants with respect to copyrighted audio and video.

      The parallels between the two situations were interesting to me. The irony that the government is more competitive than a private industry is not lost on me.

      -tim

    5. Re:Music to my ears... by PJPorch · · Score: 1

      We all know that tickers on the bottom of channels are distracting, now you want them bigger and non-stop right through the show your watching. I don't think so.
      Then again, just put up a piece of cardboard over the bottom of the TV and not see any ads at all....
      Cardboard now illegal due to DMCA

    6. Re:Music to my ears... by cduffy · · Score: 3, Interesting

      The US currently has laws against counterfeiting. Creating new laws to, for example, require all scanners to detect image signatures within US bank notes, would be completely possible yet plain silly since it could probably be easily defeated and would raise the cost of scanners. Yet this is exactly what the RIAA/MPAA wants with respect to copyrighted audio and video.

      You know, there are laws requiring color copiers to detect US banknotes.

      Just because the US Govt' does some smart things doesn't mean it doesn't do stupid things as well.

    7. Re:Music to my ears... by Brant · · Score: 1

      I remember reading a short story a long time ago where the protagonist had found a way to axactly predict the time of anyone's death. He was sued by the (life) insurance industry for ruining their business model. They came across, of course, as ridiculous. Maybe it's time to dust that story off and send it out to some TV execs. Anyone remember what it was?

      Brant

    8. Re:Music to my ears... by sconeu · · Score: 2

      See this Heinlein quote.

      The author was Heinlein, the story was Life-Line.

      --
      General Relativity: Space-time tells matter where to go; Matter tells space-time what shape to be.
    9. Re:Music to my ears... by Saeger · · Score: 2
      "Which company makes the Jetta?"

      If I got "paid" to answer simple ad-questions like that, I'd be very tempted to "cheat" with smart (as can be) automation.

      I think a better idea is if companies want to sell me their crap (or just burn their brand in my retina), then they should PAY ME for my attention first. As it is, they're used to captive audiences not being able to filter them out, so this is foreign idea I'm sure.

      --

      --
      Power to the Peaceful
    10. Re:Music to my ears... by Saeger · · Score: 1
      Rereading my post, it doesn't make sense. I didn't mean to throw out the "ad-question" as a way of rewarding you for viewing an ad. I just meant to add that I should be paid for my attention before being subjected to it, and I only get to keep the "advance" if the end-question (which has got to be hard to automatically answer) is answered correctly.

      That way I can set my offer price above most advertisers bid prices and be left alone. The way you have it, I have to watch the ads no matter what, but I get a "REBATE" if I answer each one right.

      --
      Power to the Peaceful
    11. Re:Music to my ears... by Anonymous Coward · · Score: 0

      The US currently has laws against counterfeiting. Creating new laws to, for example, require all scanners to detect image signatures within US bank notes, would be completely possible yet plain silly since it could probably be easily defeated and would raise the cost of scanners. Yet this is exactly what the RIAA/MPAA wants with respect to copyrighted audio and video.

      As I understand it, colour copiers, at least the high-end ones, will lock up if you try to photocopy money. And more printers have digital signatures in their output allowing them to be traced.

    12. Re:Music to my ears... by Netbrian · · Score: 1

      How exactly is this stupid? What rights exactly are violated by not allowing color copiers to be able to detect US Backnotes? How does this hurt your use of the machine?

    13. Re:Music to my ears... by Jodka · · Score: 1


      The irony that the government is more competitive than a private industry is not lost on me

      I think maybe what you mean is that there is irony in the government being more competent, not that there is irony in it being more competitive. The US Treasury has exclusive rights to produce US currency. There is really no institutional competition for the work in guarding the authenticity of US currency. As you describe the treasury's performance, they are doing a good job, in other words, they are competent.

      But I don't see the irony. Government employees can accomplish brilliant things. There is nothing about the government giving you paycheck which suddenly turns you into an idiot. Whenever government follows the "Find the smartest people in the world, give them tons of money and some degree of freedom to make decisions for themselves" funding policy, then we get impressive results. Atomic bombs, the internet, stuff like that. The same strategy works equally well in business, Bell labs and the transistor, Intel and the microprocessor.

      Government earns a reputation for incompetance because it typically favors the politically well connected over genius. Occasionally, when the stakes are high enough to compel responsible spending behavior, or by chance alone, federal funds are directed to competent and responsible individuals.

      Unlike government, private profit-making institutions lose revenue to the extent that they practice favoratism and fail to reward merit. Profits tend to end up at the companies where the president passes over his own nephew for the 300K/year sallary and hires the top MIT graduate instead. Hence, in a free market, there is a natural force which compels competency; Companies which persist in giving tons of money to morons sooner or later fail.

      Government's power to spend is also coupled to how well it directs spending, but the relationship is the inverse of that in the market. Government compels revenue by taxation, and its ability to raise taxes improves the more irresponsibly it spends; The more wasteful the spending, the poorer the results. The poorer the results, the greater the perceived need for spending, and the easier to justify higher levels of spending and more tax increases.

      In busines, the argument "We are perfoming terribly, give us more money" is likely to influence people not to give you any money. In goverment, the argument "We are perfoming terribly, give us more money" is likely to influence people to give you much more money. Hence, business tends to direct money to efficient ends, and government tends to direct money to inefficient ends. But neither tendency prevents both efficient and inefficient spending by both business and government.

      Public education is failing, so it needs more funding. Minority-owned business is underperforming, it needs more government support. Big steel is failing, it needs government support. Some farms are failing, they need government support. Alternative energy is too wasteful to support itself, it needs subsidy. By choosing to direct funds selectivly to the worst perfomers, government makes ineffiency the goal. Many claim that government is inefficient. Few realize wastefulnes to be its true purpose. That it sometimes fails in that purpose and produces something worthwhile is not "ironic".

      --
      Ceci n'est pas une signature.
    14. Re:Music to my ears... by cduffy · · Score: 2

      It's stupid because I can't legally build my own color copier (perhaps using off-the-shelf scanning and printing elements) unless I purchase and add in the extra (complex, expensive!) logic to conform with this silly law -- and folks who are serious about counterfeiting will circumvent it anyhow.

      Further, let's say I want to make an advertising flyer that includes an image of a $20 bill in it (with no intent to try to pass it off as legal tender -- if I use regular paper, it'll be immediately obvious anyhow). With this law in place, I'm forced to pay extra money (to cover the manufacturer's costs) to get a copier with less functionality than a straightforward/naiive implementation. What this is, therefore, is a needless and useless obligation placed unwillingly upon the populace -- on those who buy color copiers and those who sell them. I can hardly see how one could fail to view it as a Bad Thing.

  9. If the entertainment industry wants to spy... by Cmdr+Taco+(luser) · · Score: 3, Interesting

    then they should design and market their own Tivo/ReplayTV, etc device. I'm sure that they would know how to market it and I bet they could sell to countless Joe Schmedley's who wouldn't care if their viewing practices were monitored. Especially if they were given some kind of incentive like a chance to win some prize by actively participating in info gathering.

    OTOH, the enterainment industry might wreck that product by not providing a commercial skip/fast forward feature. They're still deathly afraid that they'll piss of they're advertisers.

    --
    All things in moderation.
    1. Re:If the entertainment industry wants to spy... by bafu · · Score: 3, Insightful

      OTOH, the enterainment industry might wreck that product by not providing a commercial skip/fast forward feature.

      They might have the courage to add some features the others wouldn't, though. For instance, whenever you pause the unit, instead of showing the same screen forever, they could automatically replay recent commercials! They could also autosave commercials you might be interested in based on their similarity to other commercials that you enjoyed (i.e. watched). Then there would be the "Content Advance" feature (only works for channels that preserve the commercial marking signals) which would let you skip the tedious filler that is crammed between our beloved commercials. Just be careful! That content is there for a reason... if you only see the commercials you might start taking them for granted and getting tired of them! I think I read a science fiction story that had a scenario like that, but I can't recall the name...

    2. Re:If the entertainment industry wants to spy... by ericsante · · Score: 1

      I think they already tried this with Circuit City, it was called DIVX!

    3. Re:If the entertainment industry wants to spy... by realdpk · · Score: 2

      Uhm, the entertainment industry basically did just that: TiVo equity investors

    4. Re:If the entertainment industry wants to spy... by Anonymous Coward · · Score: 0

      That content is there for a reason... if you only see the commercials you might start taking them for granted and getting tired of them! I think I read a science fiction story that had a scenario like that, but I can't recall the name...

      hmm or something like the movie Demolition Man where people are walking around singing old commercial jingles. That's the first thing that comes to mind when I see NickAtNite running old ads with their old TV shows.

    5. Re:If the entertainment industry wants to spy... by GMontag · · Score: 1

      Actually, we had something like that when I was a fireman and still married. I thought it was the silliest thing when my wife was responding to a play on the viewer as if they were talking to her. She got upset when I told her how silly she was.

      I then taught myself how to read and kept books from the libraries that we responded to.

      Eventually my wife turned me in and I was forced to burn my boss and the others from the firehouse. I fled to the wood and memorized a book for history.

      BTW, I am still pissed at that Schwartznagar (ok, I can read but my spelling sucks) guy ripped off my escape, as well as the media spin used on the transmission, and used it in "The Running Man".

      Warm regards,
      Guy Montag

  10. Rights by Trolocsis · · Score: 1

    Finally a company that understands their consumers rights. There is nothing different from the Replay system than fast forwarding commercials on a VHS tape.

    Rights are hard to come by these days... too bad there isn't more of an outcry.

    1. Re:Rights by mrgrey · · Score: 3, Funny

      Consumers have rights? I didn't know that. Usually everything we buy has fine print that tends to negate any rights we had prior to purchasing the product.

      --
      -Tolerate my intolerance
    2. Re:Rights by dmanny · · Score: 2, Interesting
      Your comment again provides an opportunity to point to VHS VCRs from Panasonic (and perhaps others) that automatically analyzes commercial content after recording and automatically fast forwards during playback. It works pretty good and is reasonably fast. Also, when I pull that tape out, it can go to a much wider audience than other hiqh speed internet video/computer junkies.

      All of the people that I exchange recordings with have already or will soon migrate to this type of VCR. It only takes one demo. It is very convincing.

      --
      All my previous sigs now look like this one, I wish they were permanetly recorded when used. :-(
    3. Re:Rights by Anonymous Coward · · Score: 0

      There is a difference. Unless you have one of those fancy VCRs that can detect and skip commercials, you have to watch a commercial and/or do something else during it before you have the recorded tape, and thus the ability to fast foward commercials. With PVRs, a commercial will never be shown. (As I understand it. Correct me if I'm wrong).

    4. Re:Rights by Kierthos · · Score: 1

      You know what? There is no legal obligation for me to watch commercials. If a PVR will never show a commercial and lets me watch my shows that much easier and quicker, then great.

      Nothing says that big business has the right to have their message heard. They can say it, but I don't have to listen.

      Kierthos

      --
      Mr. Hu is not a ninja.
    5. Re:Rights by Anonymous Coward · · Score: 0

      Makes and models, please! I wanna check these out!

    6. Re:Rights by Mark+Pitman · · Score: 1
      Nothing says that big business has the right to have their message heard. They can say it, but I don't have to listen.

      While this is true, and I agree with you, advertisers may come to the conclusion that television advertising is no longer effective. If that happens we will have to pay for all the channels, like we do today for channels like HBO, Showtime, etc. I don't know what the solution is, but I do know that I wouldn't pay for most of the channels that I watch for free now.

    7. Re:Rights by patchmaster · · Score: 1

      Nah, they'll just have to get more inventive with the ads. Increase the number of product placements within the show. Have the actors do the commercials as part of the show, like in "The Truman Show". Put the ads in crawl text across the bottom of the screen. Put the show on in split screen, with a commercial on one screen and the show on the other. Or simply go back to the days when an entire show was paid for by one sponsor whose name became part of the show.

  11. We'll never get targeted advertising at this rate by Win-Developer · · Score: 1, Troll

    I don't understand why people are so opposed to having viewing habit information gathered. All the cable companies will be pushing targeted advertising in the next year or two, how will the cable companies be able to deliever targeted ads if no one wants their viewing habits looked at?

    How are cable companies supposed to gather the data they need? I'd like to know...

  12. Judge Says... by GOD_ALMIGHTY · · Score: 0, Troll

    Slashdot doesn't have to repeat stories
    Micheal says, "My write up was longer too! This is an injustice!".

    --
    Arrogance is Confidence which lacks integrity. -- me
    1. Re:Judge Says... by mickeyreznor · · Score: 2

      a stay of the order != overturning the order.

      /. repeats stories occasionally, but not this time. don't yell at them for something they didn't do.

    2. Re:Judge Says... by GOD_ALMIGHTY · · Score: 2

      I'm a dumbass... guess this isn't a repeat... being June 3rd and all....

      I really should go back to my code now...

      --
      Arrogance is Confidence which lacks integrity. -- me
    3. Re:Judge Says... by rhizome · · Score: 2

      Well, seeing as this story is about the previous ruling being struck down (today) as opposed to an interim stay on the order being granted (5/15), it would seem that GOD_ALMIGHTY is looking a bit GOD_ALSTUPID right about now.

      --
      When I was a kid, we only had one Darth.
    4. Re:Judge Says... by isoteareth · · Score: 1

      They're different stories. They had previously been granted a stay on the monitoring order. Now the monitoring order has been overturned.

    5. Re:Judge Says... by PhxBlue · · Score: 2

      Slashdot didn't repeat a story. You cited a temporary stay--this is a permanent ruling which overturns the lower court.

      <sarcasm> Sheesh. To hell with reading the articles, let's not even bother reading the editorial blurbs anymore. </sarcasm>

      --
      !#@%*)anks for hanging up the phone, dear.
    6. Re:Judge Says... by Anonymous Coward · · Score: 0

      yah, but yer comment was funny tho (and the fact that your IAAD was posted +2, for max karma loss)

  13. Setting an interesting precedent by dmanny · · Score: 1

    This is good. It would have been dangerous beyond the scope of the case at hand to have the court start requiring the implementation of anything that those opposed to a software system dream up. Of course this could be eroded or reversed by other cases but still a step in what sane people must think is the right direction.

    --
    All my previous sigs now look like this one, I wish they were permanetly recorded when used. :-(
  14. Don't Hold Your Breath by FuddChuckles · · Score: 5, Insightful

    Unfortunately, I think the victory will be shortlived. Replay TV users can basically ftp television shows to each other's consoles. Neat feature, but it probably makes the entertainment powers-that-be soil themselves with fear ("Holy Cow! That's file swapping! Quick, get me Legal on the phone").

    Rather than work with Replay TV or TiVo, it will only be a matter of time before the TV industry reps files for litigation that will require Replay TV to monitor their users for uncopyrighted or illegally disseminated materials, and prevent their transmission.

    After all, it worked to get rid of Napster, didn't it?

    Sigh.

    -FC

    1. Re:Don't Hold Your Breath by vanguard · · Score: 2

      You're right. However, that's why I think an open source effort will rule the pvr market for technically aware users.

      An open source project wouldn't concern themselves with the DCMA or network partnerships. They don't need advertisers and they don't need to make money. They just build functionality that they want.

      Anyway, it's just a thought.

      --
      That which does not kill me only makes me whinier
    2. Re:Don't Hold Your Breath by modecx · · Score: 1

      Iv'e thought alot about the possible problems with the file transfer that ReplayTV can do, but i've yet to come up with a really good reason SonicBlue could get into trouble with the court.

      I look at it this way: TV is broadcast freely, with only one expectation: you watch the commercials that come along with the shows. Now, there are certianly many methods to get around the commercials (going to the fridge, bathroom, staring off into space, switching chanels, using a VCR that can skip them, or using a PVR that essentially does the same thing in real time, etc. etc.).

      The thing that ReplayTV dosen't do is strip the commercials before sending the video to another ReplayTV. In that sense, it's not much different than taping a whole show, commercials and all to a VHS tape, then giving it to your grandma to watch. If she chooses to skip the commercials (in whatever manner grandmas prefer to skip commercials), then that's grandma's problem, not yours, not Panosonic or Sony or whoever the hell manufactured said VCR--and least of all the networks problem, because the commercials are still there, the viewer just opted out of watching them. Of course, I'm probably wrong, but I don't care.

      --
      Constitutional rights may be respected, repealed, or modified; but they must never be ignored.
    3. Re:Don't Hold Your Breath by Skapare · · Score: 3, Insightful

      What if instead of giving your VHS tape to grandma, you made a copy for her and gave her the copy, keeping the original yourself? IMHO, that's going beyond fair use. I've never examined ReplayTV for myself, but if it lets you send the program over the internet AND keep your own copy, then it's not really any different than making a copy of a VHS tape. The content owners are going to want to fight that more than fight the ability to fast forward over the commercials.

      --
      now we need to go OSS in diesel cars
    4. Re:Don't Hold Your Breath by Anonymous Coward · · Score: 0

      This line of thought seems most applicable to files being swapped between two people who subscribe to the same channels. HBO shows being sent to a non-HBO-subscriber would be something else.

    5. Re:Don't Hold Your Breath by Malachi · · Score: 1

      Then the networks encrypt their signal (which don't HDTV's have this) and we can't unencrypt it.

      That'd suck.

      --
      "Life is all about strategy, mathematics and psychological perceptiveness."
    6. Re:Don't Hold Your Breath by evil_qwerty · · Score: 1

      I recently got a Tivo and was disapointed that it doesnt auto skip commercials. Tivo also doesnt allow for file sharing. This is pretty smart, the media companys are going after RePlay and not them. Their keeping their heads off the chopping blocks by not going to far.

    7. Re:Don't Hold Your Breath by Ted_Green · · Score: 1

      Napster's primary purpose was the transfer of person X's files to person Y. It was also quite obvious that Napster was primarily used for sending and receiving copyrighted files.

      A ReplayTV 4000's primary purpose is to record broadcasts, just like a VCR, only digital (and all the benefits and detriments that go with digital media). It also has a secondary purpose to transmit shows to other ReplayTV's (let's leave aside the programs that let you mask as one for now).

      Putting aside the question as to whether it's legal to send a friend a show you taped (via a cassette or a file transfer), consider that my ReplayTV will record a single hour of law and order at high quality at 2.4gb. Given that most broadband users have a caped upload on their cable modem (say 20kb ), consider how long it's going to take to propagate that file to 10 other people.
      Even in ideal settings (the college student with unlimited broadband who hosts a bunch of crap) the file is going to transfer *slower* then it would be to actually tape it to a VCR and give it to a friend.

      One can mention things like DIVX compression schemes and the like. But they have nothing to do with Sonic Blue's DVRs. If you're going to bring up Napster and draw comparisons then you should consider how prolific piracy would have been on it had people been sharing 100meg wav files, and not 4meg mp3s.

      What this comes down to is the Industry wanting to control technology. They want Sonic Blue (in the very least) to cease using a standard technology (TCP/IP) in their product.

    8. Re:Don't Hold Your Breath by timeOday · · Score: 1

      They already do. That's why I don't subscribe to digital cable. Instead, I get analog tv signal, digitize it with a video capture card, apply highly lossy compression, decompress, reconvert to analog with a tv-out card, transmit the analog signal through a long cable from the study to the living room, and FINALLY it appears on the TV. My own little Rube Goldberg Digital Convergence box. But it's all open source, and it's better than planning my day around the TV Guide.

    9. Re:Don't Hold Your Breath by ncc74656 · · Score: 2
      I recently got a Tivo and was disapointed that it doesnt auto skip commercials.

      There's a backdoor code to convert one of the buttons into 30-second skip, but I find fast-forward to be easier to use and more precise.

      Tivo also doesnt allow for file sharing.

      These guys have Ethernet adapters that you can add to your TiVo. Software is out there that'll extract the streams in TiVo's proprietary format and convert them to ordinary MPEG-2 video and audio streams. Once you have those, you can use your favorite editing and compression software to make VCDs, SVCDs, DVDs, Divx files, or whatever.

      I have the entire first season of Enterprise (without ads) on SVCD. Most episodes came from my TiVo.

      --
      20 January 2017: the End of an Error.
    10. Re:Don't Hold Your Breath by Anonymous Coward · · Score: 0

      >Then the networks encrypt their signal (which don't HDTV's have this) and we can't unencrypt it.

      Well, hey, it worked really well for Nagravision, NDS, and GE, so why not.

      For some reason I'm unafraid...

    11. Re:Don't Hold Your Breath by BrookHarty · · Score: 2

      Humm, I wouldnt classify sharing a VHS tape, even a copy with a family as going beyond "Fair Use". I would say that selling the copy on Ebay is.

      BTW, I would only consider "Fair Use" for PPV. Normal TV/Cable/DSS is already paid for, I should be able to share that "Simpsons" ep with co-workers.

    12. Re:Don't Hold Your Breath by unitron · · Score: 2

      You're getting it off the cable as analog and when it gets to your TV it's analog and what was the reason for all the stuff in between?

      --

      I see even classic Slashdot is now pretty much unusable on dial up anymore.

    13. Re:Don't Hold Your Breath by timeOday · · Score: 1

      Yeah, I could just use a vcr. But it's sure nice to have all that video on one hard drive, with instant seeking. VCR's are useless for automated recording because of the tape juggling, and they wear out after a few recordings.

    14. Re:Don't Hold Your Breath by unitron · · Score: 2

      Your original post didn't make it clear that you were storing it now and watching it later, which is why I wondered what the point was of an analog to digital to analog conversion.

      --

      I see even classic Slashdot is now pretty much unusable on dial up anymore.

    15. Re:Don't Hold Your Breath by Anonymous Coward · · Score: 0
      You fucking pirate!

      Now Gene Roddenberry's estate can't get richer because they just lost a DVD sale of season one!

    16. Re:Don't Hold Your Breath by jbf · · Score: 2

      IANAL, but fair use is extremely vague. It may seem to go beyond fair use to you, but are you a copyright lawyer? Have courts held that position? AHRA (Audio Home Recording Act) compliant devices actually mostly allow what you've just described, so Congress apparently doesn't think that the scenario you described represents rampant piracy.

  15. In response... by Asikaa · · Score: 5, Funny
    In response to the ruling, the major TV networks released the following statement:

    "Ok that's it. We've had enough with the public. Who do they think they are? Well, we have a plan.

    All network TV will now be encrypted in a similar fashion to satellite TV. In order to be issued a decryption smartcard, customers will be forced to sit through 120 hours of non-stop commercials followed by back-to-back reruns of My Two Dads and Hart to Hart."

    --

    Asikaa
    Come in, twenty-seventy-seventy, your time is up.

    1. Re:In response... by curunir · · Score: 4, Funny

      5 minutes later...

      The hacker community releases instructions for constructing an antenna capable of decrypting the new broadcasts using only spare AOL CDs, 4 paperclips and a rubber band.

      --
      "Don't blame me, I voted for Kodos!"
    2. Re:In response... by Target+Drone · · Score: 2
      customers will be forced to sit through 120 hours of non-stop commercials followed by back-to-back reruns of My Two Dads and Hart to Hart.
      It's kind of sad, but I think it's things like this that are going to be TVs own undoing. Kind of remoinds me of a Star Trek episode I saw. Here's an excerpt from the script.

      SONNY: Yeah, boob-tube... you know. I'd like to find out how the Braves are doin' after all this time. Probably still finding ways to lose.
      DATA: (to Riker) Oh -- I think he means television, sir.
      SONNY: Or maybe catch up on the soaps.
      DATA: (to Sonny) That particular form of entertainment did not last much beyond the year Two Thousand Forty.

      I'd say we might even be a bit ahead of the 2040 schedule.

    3. Re:In response... by Anonymous Coward · · Score: 0

      Ok, but tbere is no such "community" and if there were, every last one of it's members could be sent to jail because of the DMCA.

    4. Re:In response... by wunderhorn1 · · Score: 2
      There's actually a very good reason why this hasn't happened yet -- the US airwaves are public property, administered by the FCC, who decided, in a somewhat wiser era, that all broadcasts must be sent in a format that anyone could decode.

      I'm not exactly sure how satellite broadcasters get around this, but I think it has something to do with the fact that for someone to tune in they must buy the dish and receiver from the satellite company.

      --
      Karma: Bored. (Thinking about resurrecting the "Anyone else is an imposter" joke.)
    5. Re:In response... by Mark+Pitman · · Score: 1

      Just like there is no such community of hackers who distribute the code to decrypt and play DVDs?

  16. Effects of technology on the tv industry by binaryDigit · · Score: 5, Insightful

    So this is getting interesting. More and more companies are coming up with technologies to zap commercials. If the technology is robust and usage widespread, will we see a fundamental shift in how we "pay" for tv content? After all, much of the cost of over the air tv is subsidized by commercials, so what if (in a web crash way) advertisers say, hey, if people are zapping the commercials, we are not going to run them/pay a heck of a lot less for them. Say that this is widespread (again, like the rollercoaster that web advertising has gone through), will the networks then be forced to shift their business models? What would they shift them to? Would this be the begining of the end of "free" over the air tv? I personally know of only a couple of people who do not have cable/satellite, is OTATV a dinosaur anyway? Is the price we'll pay for being able to zap commericials be that we'll have to pay more for content?

    1. Re:Effects of technology on the tv industry by TMB · · Score: 3, Insightful

      Or maybe more of the advertising becomes within-show and sponsorship-related. No ad-zappers will zap out the logo on the can of pop the actor is drinking. Or the title of the show.

      [TMB]

    2. Re:Effects of technology on the tv industry by PhxBlue · · Score: 4, Funny

      Would this be the begining of the end of "free" over the air tv? I personally know of only a couple of people who do not have cable/satellite, is OTATV a dinosaur anyway?

      Good point--cable television is widespread and fairly affordable; and it offers high signal quality even if the content does suck.

      I really hope the TV broadcasters don't take a cue from web advertising. I can imagine it now:

      Joe SixPack hits "power" button on remote to turn off his TV, only to get bombarded with six pop-up advertisements. He hits the power button to get rid of the pop-ups, and gets two more for every one he "turns off." The whole TV display goes blue and dumps a whole bunch of technical gibbersh, then goes black as a wisp of smoke escapes from the back of the set.

      --
      !#@%*)anks for hanging up the phone, dear.
    3. Re:Effects of technology on the tv industry by self+assembled+struc · · Score: 2

      two words:

      product placement

      it's already used all over the place...i imagine if commericials go the way of the dodo, we'll see the t.v. shows become more of a commericial then they are.

    4. Re:Effects of technology on the tv industry by eXtro · · Score: 2, Insightful

      I think we're going to see banner ads on television myself, albeit maybe not click through. Most stations already continuously display there logo other than during commercials, some even have really annoying animations. I expect that we'll soon see advertisements in the borders, probably shifting from left, right, top bottom to help foil software that automatically would black it out.

    5. Re:Effects of technology on the tv industry by eyeball · · Score: 2

      A few quick points:

      1 - It's possible to have TV without advertisments. Look at HBO and their award-winning programming. I'd gladly pay for a FOX channel that played good shows (Futurama!) without commercial interruptions!

      2 - I imagine it's been tough for the TV stations since cable. They used to share with a small handful of other stations in any particular market. Now the value of an ad on a channel has shrunk since viewers are spread among many more channels.

      (Disclaimer: I'm not a media market analyst, but then when does not being an expert in anything prevent anyone from saying anything on Slashdot? :)

      --

      _______
      2B1ASK1
    6. Re:Effects of technology on the tv industry by room101 · · Score: 2

      but most programming on cable/satellite tv is commertial anyway. So that doesn't really solve anything.

      Or are you talking about the pay channels? I don't see that replacing commertial tv anytime soon.

      --
      room101 -- how much can you stand before they break you?
      (they always break you eventually)
    7. Re:Effects of technology on the tv industry by smnolde · · Score: 2

      I can see the future with respect to daytime soap operas:

      Before every bedroom scene, there is a brief 30 second speech from the woman and another 30 sec speech from the man about which contraceptive is preferred by 4 out of 5 adulterers.

    8. Re:Effects of technology on the tv industry by nhavar · · Score: 3, Insightful

      Or they can move to the Max Headroom (1984) model of TV viewing by making it illegal for a TV to have an OFF button.

      --
      "Do not be swept up in the momentum of mediocrity." - anon
    9. Re:Effects of technology on the tv industry by mlrtime · · Score: 0

      If I'm not mistaken, the PVR's can only fast forward the commercials if the program has been previously recorded.

      Many people, like myself, like to watch shows as they are played for the first time. Sure, I can record it and watch again later without commercials. But unless the PVR can read into the future, how can you forward through commercials during a live/first occurrence event?

      I think commercials will always be here, and people will always watch them. But if you want to re-watch the prerecorded material, then you will not need to watch the commercials again.

      Just what I think anyhow, what does that matter?
      -mlr

    10. Re:Effects of technology on the tv industry by Anonymous Coward · · Score: 0

      I'd gladly pay for a FOX channel that played good shows (Futurama!) without commercial interruptions!

      whatever... Fox would just pre-empt the good shows (Futurama!) with stupid sporting events anyway, complain that no one watched them while they weren't on, and then cancel the shows.

    11. Re:Effects of technology on the tv industry by binaryDigit · · Score: 2

      But unless the PVR can read into the future, how can you forward through commercials during a live/first occurrence event

      Yes, this is obviously true. BUT, if a PVR (or whatever) can be programmed to detect the presence of a commerical, then it can be programmed to automatically do something else when a commercial comes on, say switch to different channel (as a matter of fact, if the thing were real good, it could be scanning the other channels to figure out which out of a preset list is currently NOT showing a commercial, and switch you to that, in prioritized order). Heck, one could even imagine a station that is designed with this in mind and pumps some amusing content to you in 30-60 second blocks. Since it can do minor time shifting, if you missed a small portion of programming (say you went to the kitchen and it took a minute longer than you thought it would) then it could simply buffer the show and let it run into the first minute of the next commercial break (bascially the "pause live tv" feature, but commercial space aware). Lots of possibilities.

    12. Re:Effects of technology on the tv industry by Zebbers · · Score: 1

      how the hell do you know? ;)

    13. Re:Effects of technology on the tv industry by binaryDigit · · Score: 2

      Yes that could be done for shows in production, but what about re-runs?

      My guess would be "in band" commercials. Direct overlaying of banners (ala last World Cup) and advertising "tickers", similar to sports/news tickers (though tickers could be easily defeated by some contraption). And yes, more product placement in new shows.

    14. Re:Effects of technology on the tv industry by Anonymous Coward · · Score: 0

      It's been suggested that we are already seeing the effects of
      cable "technology" on the broadcast over-the-air programming.

      The idea is that people that consider cable affordable already have it
      and will tend to watch more cable programming than broadcast programming.

      This leaves the people who don't consider cable affordable and watch
      only broadcast programming.

      This means people who does broadcast programming will cater to that
      class of people. This might explain programs such as WWF, Jerry Springer,
      Cops, etc.

      As for the idea of zapping commericals, who knows how the market will
      adapt to this? That is, besides the large companies trying to make
      use of the court system to try to maintain the business model.

      -cmh

    15. Re:Effects of technology on the tv industry by Anonymous Coward · · Score: 0

      A banner ad is easily blocked with DucTape - Will that cause DucTape to be outlawed under the DMCA?

    16. Re:Effects of technology on the tv industry by timeOday · · Score: 1
      Yeah, if less revenue is available to TV companies, then prices must go up, right?

      Not exactly. The economics of scale hardly apply to TV. If they did, Friends would only have one commercial because so many people watch it.

      Instead, the price of producing the show rises exactly to whatever amount of money they bring in. Yet the added expense doesn't make the show any better; it's still the same old actors, just paid 100x as much now.

      The Invisible Hand is in somebody's pocket.

    17. Re:Effects of technology on the tv industry by Anonymous Coward · · Score: 0
      And exactly WHY would getting rid of commercial-sponsored broadcast TV be a BAD thing? Think for a minute - if you had to pay by the minute for TV, would you waste your saturday nights watching "Batchelorettes in Alaska?" Would you let Barney babysit your kids if it wasn't free? Would you like a 6 MBit/second wireless service, which could be available if the bandwidth currently used by television were freed up? Do you enjoy the primary strategy used by advertisers, which in short is "Play on the consumers fears. Cause enough PAIN in the customer to motivate them to BUY!"


      All I can say, is that if commercial-skip technology causes the death of broadcast television, then way to go technology!

    18. Re:Effects of technology on the tv industry by shud_be_working · · Score: 1

      I do not think that OTATV is dead. I actually need it at my home to receive the digital HD signals as the cable and satellite companies do not retransmit the local stations in HD. I believe that the cable providers have been fighting any requirement to supply HD signals. Granted I have DTV as well but I find I only watch a handful of stations regularly anyway as much of the other stations programming does no suit me. Perhaps a method will be devised for diferent types of commercials spots. One type would not be 'skippable' via a DVR but another cheaper commercial spot is `skippable`. Then the broadcasters could have another tier for commercial spots. An advertiser can pay a lower rate but take the chance that their spots are skipped by those with DVR's.

    19. Re:Effects of technology on the tv industry by Anonymous Coward · · Score: 0
      then goes black as a wisp of smoke escapes from the back of the set.

      What I want to know is, what was that wisp of smoke doing hiding in my set in the first place?

    20. Re:Effects of technology on the tv industry by PhxBlue · · Score: 2

      What I want to know is, what was that wisp of smoke doing hiding in my set in the first place?

      That's a silly question. If you've ever done any electronics or computer repair work, you'd know: the smoke is what makes the electronics work in the first place.

      --
      !#@%*)anks for hanging up the phone, dear.
    21. Re:Effects of technology on the tv industry by Anonymous Coward · · Score: 0
      It would take a really stupid piece of software to be "foiled" by a distinct advertisement area. Who the hell would hardcode a "bottom row" blocker?

      No... the best way to do it is to use simple edge detection at first, and combine that with a distributed neural net trained by users when it detects the wrong thing.

    22. Re:Effects of technology on the tv industry by eyeball · · Score: 1

      whatever... Fox would just pre-empt the good shows (Futurama!) with stupid sporting events anyway, complain that no one watched them while they weren't on, and then cancel the shows.

      Oh, no kidding!

      --

      _______
      2B1ASK1
  17. Re:We'll never get targeted advertising at this ra by 3vi1 · · Score: 1

    How about they ask us which type of advertisements we'd like to see (let us choose categories via a menu), instead of trying to ascertain what we're interested in via spying on our viewing habits?

    The one night of the week I watch BattleBots, I don't want to see a ton of feminine hygene product advertisements just because my wife watches soap operas every day.

    -J

  18. I wouldn't mind, but only if... by Hans+Lehmann · · Score: 4, Insightful

    I really wouldn't care if the networks were aware of what I was watching right now. Unfortunately, they wouldn't just leave it at that. My TV viewing history would be stored, possibly sold to third parties, and might eventually come back to bite me in the ass. "Sorry Mr. Lehmann, but our records show that you watched 'The Spring Break Bikini Babes / Alien Autopsy Special' on Fox back in 1994. We wouldn't want types like you in this organization. Have a nice day"

    --
    09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0
  19. Re:We'll never get targeted advertising at this ra by Huge+Pi+Removal · · Score: 2, Insightful

    OK, just to take a (slightly) extreme example...

    Girlfriend/wife goes to bed. Boyfriend/husband stays up and watches pr0n (without girl's knowledge). Next day, watching telly together, ads for "the hottest new sex channel" come up.

    Man in trouble.

    Just a random example. I'm sure there are many other less-morally-dubious ones :)

    --
    - Oliver

    The right to bear arms is only slightly less stupid than the right to arm bears...
  20. Re:We'll never get targeted advertising at this ra by L.+VeGas · · Score: 1

    I'm almost afraid to say this here, but I agree with you...partially. I gave up the concept of true privacy a while ago. If someone really wants to find everything about me, they can. It may be inconvient for them, but casual snooping is just plain rude anyway.

    HOWEVER, it is just smacks of seediness for a judge to mandate that viewing habit information be collected by the manufacturers of an appliance. It's like requiring computer manufacturers to automatically compile a record of every file stored on them and to send that list to M$. just in case

  21. Re:We'll never get targeted advertising at this ra by Anonymous Coward · · Score: 0

    "All the cable companies will be pushing targeted advertising in the next year or two, how will the cable companies be able to deliever targeted ads if no one wants their viewing habits looked at?"

    Not my problem.

    "How are cable companies supposed to gather the data they need? I'd like to know..."

    They don't need it. They do want it. I don't want them to have it and they are my viewing habits and my eyeballs for the targeted ads. We already pay for what should be a purely ad supported medium (they said so then).

    We could give up yet another foothold to the same creetins that call us durring dinner (telemarketers)and interupt our entertainment (advertisers) but I say no, if only because fighting them is often more entertaining than the stuff on television.

  22. This tragic ruling by First+Person · · Score: 5, Funny

    This is a sad day for us lying bastards. I was just beginning to relish the idea of hacking the reporting mechanism. Then I'd be able to influence network programming without even viewing the shows. This way I could dictate the mindless drivel without having to watch any of it - a double win! Create enough spurious reports and the system would have been useless. *evil grin*

    --
    Given one hour to live, the student replied: "I'd spend it with professor FP who can make an hour seem like a lifetime."
    1. Re:This tragic ruling by Zathrus · · Score: 2

      Of course, you can try to spoof the data all you want. Statisically, you're insignificant and anything you're trying to do is thrown out in any decent modeling.

      There aren't enough people doing that kind of thing to skew models... it's why they've worked for so long. I have a friend who is on some grocery tracking system - he scans everything he buys and reports it back to some company. His buying habits are pretty damn weird too -- single male with two cats. He buys everything in MASSIVE bulk (witness the 30 packages of jello in his pantry - which haven't been touched in months), he feeds his cats Sunkist tuna, and so forth. So are his unusual buying habits going to skew the resulting data and render it all useless? Nope. Because if he's sufficiently outside the median the data will be thrown out through statistical methods. It won't even be a blip.

      And small scale attempts to hack reporting software like you suggest won't even be a blip either. Sorry to make you realize that you aren't the world-changing, corporate-overthrowing, l33t hax0r you think you are.

    2. Re:This tragic ruling by Alsee · · Score: 2

      hacking the reporting mechanism.

      Hmmm, according to this several hundred of our viewers watch nothing but stupid judge shows - People's Court, Moral Court, Judge Judy, Kid's Court, 65536 hours of Night Court, and ahh.... it seems Sylvester Stallone was quite popular in Judge Dredd.

      -

      --
      - - You can't take something off the Internet! That's like trying to take pee out of a swimming pool.
  23. Big Brother stays away... by azadism · · Score: 0

    ...at least for a little while longer. Spyware in your TV, yuck!

  24. Re:We'll never get targeted advertising at this ra by scott1853 · · Score: 2

    Because as soon as some one has the information, EVERYONE will want to use it, including the government.

    Suppose you're in a bitter custody battle for your children and the ex says you're a terrible parent and you're violent. Her lawyer would subpoena the cable company and then hire a psychiatrist to analyze your viewing habits and give expert testimony against you based on information that is totally irrelevant. And you know most judges would believe them.

    Or if you want to go with Big Brother conspiracy theories, then lets assume that the new and improved FBI/CIA is going to make a new Carnivore program that will analyze your viewing habits and flag you as a murderer, rapist, child molester, terrorist, etc..

    Of course these are extreme views, but are they really that far out there when compared to recent laws?

  25. Ealier in this saga... by Anonymous Coward · · Score: 0

    Wasn't it discovered earlier that SonicBlue was already collecting data on thier viewers? All this means is that they don't have to produce the data to the big TV networks.

    G!

  26. Broadcasters don't really want shows monitored by Apoptosis66 · · Score: 1

    I must be the only one who wants TV shows to be tracked. And I find it hillarious that Broadcasters do to. I want TV shows to have to stand up to the same metrics as websites do. To have commercials linked directly to web pages, or to monitor how many people fast forward or leave the room during commercials. I garentee TV would see the same Advertising withdraw that the Web did. Broadcasters have a really nice system going where the only messure of how much money the get for a advertising spot is how many people are watching the show. Do you think Ford will spend 10 million dollars on a super bowl add, if they found out everyone goes outside during half time an throws the ball around. (I know bad example, but you get the point). Basicly I don't think Broadcasters are ready for the revenue change new metrics of this type will bring. Apoptosis

    1. Re:Broadcasters don't really want shows monitored by Anonymous Coward · · Score: 0

      While I aagree with the analysis, I'm opposed to your idea, because it would harm the Cable providers and channels, while I really want it to harm the sponsors instead.

    2. Re:Broadcasters don't really want shows monitored by bafu · · Score: 1

      I must be the only one who wants TV shows to be tracked.

      If there was some sort of optional Neilsen rating-style show tracking (that couldn't be tracked back to you as an individual), I agree, I think a lot of people would participate. IOW, if it would just be used to rate the shows, that's fine.

      That's not what this was about at all, though. The earlier ruling required SonicBlue to collect data on "what works are copied, stored, viewed with commercials omitted, or distributed" so that the people bringing the suit could use that data to go bonk-bonk on SonicBlue's head.

  27. Re:We'll never get targeted advertising at this ra by da_Den_man · · Score: 1
    You don't read much, or you don't follow the paranoid writings of some of the worlds greatest authors. Orwell gave a great definition of monitoring habits and likes/dislikes, albeit was a rather extreme (yet seems to be hitting the mark these days) with his 1984. Heinlein, Asimov, Gibson have all written the extremes of what "COULD" happen with just simple monitoring. Hell, these days they want to monitor what you watch, download, upload, e-mail, converse telephonically. All this to target a product to me that I more than likely already have or would NEVER use? No thanks. I like to keep random times and choices. I like to do my own research, rather than be spoon fed (force fed) TARGETED advertisements.

    Ever watch the movie RED DAWN? The invaders (at the time were Russian/Cuban) located and eliminated all the gun owners by tracking their records. Now, just imagine a corporation doing this...

    --
    You keep going until you die..."Me".
  28. There is a world of difference between REQUIRE by nyet · · Score: 2

    .. and ALLOW.

    The proposed settlement would REQUIRE them to monitor. If they decide that *as a part* of their business model, they would like to monitor viewers habits, they can do so. They can make it voluntary. They can make it opt in. Then can make it opt out. The point is, the government should not be the one telling them what their business model should be.

  29. Sonic Blue & ReplayTV are not protecting your by lupine · · Score: 2, Interesting

    If you buy a replaytv then all your viewing data belongs to them. Then they use your tv and your pvr to force feed you targeted ads when you pause, in banners on menus etc.

    This cached google page is why I will not be buying a replaytv. When will device manufacturers make a decent product and leave me the fuck alone after the sale. I have money to spend and I will not support companies that harass me.

  30. UK: Data Protection Act by fruey · · Score: 2
    In the UK, any individual has the right to have access to any data stored about their personal details, preferences, etc.

    Is there any law like this in the US? I'd love to see users being given the right to see the data on these boxes (when inevitably it is harvested), especially via some kind of telnet login ;-) then you could hack the contents and send their statistics to hell. Big brother, go away.

    --
    Conversion Rate Optimisation French / English consultant
    1. Re:UK: Data Protection Act by gl4ss · · Score: 1

      most other civilized countries have laws like that too, but i don't know if the US has, hell, if someone prompted a law like that now some gov. guys in us would probably take the terrorist-card and prevent it...

      --
      world was created 5 seconds before this post as it is.
  31. Re:We'll never get targeted advertising at this ra by eam · · Score: 2

    I don't think advertisers care what you want to see. In fact, their goal would be to show you something you *don't* want or need, and convince you that you *do* need it...

    ...I'm not sure what you'd do with the feminine hygiene products, but I'm sure the manufacturers would love to have you buy them whether you need them or not.

  32. Re:We'll never get targeted advertising at this ra by mikeee · · Score: 2

    How are cable companies supposed to gather the data they need?

    I don't know, and I don't care. They fact that they would like to know doesn't make it any of their damn business.

  33. The business needs to change by vanguard · · Score: 2

    Before the remote control ads were sometimes downright painful. I remember commercials for headache medicine that emphasized the pounding and pounding and pounding. Nowadays, commercials need to be funny or at least a little entertaining to keep your attention or you'll change the channel. They need will be even better in the PVR era. You can't hold technology back. They may have stopped napster but did they stop file sharing?

    --
    That which does not kill me only makes me whinier
    1. Re:The business needs to change by Animats · · Score: 2
      I remember commercials for headache medicine that emphasized the pounding and pounding and pounding.

      Of course you remember. That's the most remembered commercial of all time. Made for Anacin, by Ted Bates.

  34. Re:HA HA HA by TwistedKestrel · · Score: 0

    awesome! I have the power to get negative points any time I want! I must only use this...for evil!

  35. Re:We'll never get targeted advertising at this ra by SirSlud · · Score: 3, Interesting

    There is danger in targetted advertising. New customer aquisition tends to suffer when you target _too_ well (because you're advertising to people who are likely already customers), and then advertisers get soured on the value of advertising. Some of the best and most valuable advertising and marketing is decidedly _non-targeted_ where advertisers surprise themselves by finding high converstion rates and RIOs in market segments they never would have thought of had they been offered uber-granular targeted media buys.

    --
    "Old man yells at systemd"
  36. sounds good to me by pinkUZI · · Score: 2

    The way the article describes the system it makes these devices out to be a lot like an "internet-device" style napster clone. Wonder if this ruling will have any effect precedent-wise for these type of companies in the future...

    --
    You are receiving this message because your browser supports Slashdot Sigs and you have Slashdot Sigs enabled.
  37. Re:We'll never get targeted advertising at this ra by richlb · · Score: 1

    I don't understand why people are so opposed to having viewing habit information gathered. All the cable companies will be pushing targeted advertising in the next year or two, how will the cable companies be able to deliever targeted ads if no one wants their viewing habits looked at?

    I hope this is sarcasm. Boy do I hope.

    If it's NOT sarcasm, I'll respond with this: Most people would probably not mind having their viewing habits recorded under the proper circumstances. The problem here is that 1) the customers who bought the SonicBlues weren't informed up front. Imagine if your car suddenly started telling Ford (or Chevy, or Kia) where you were driving, or how fast you were going. I'm sure that if the Nielsen Corportation (the rating company that gathers data for the TV industry) designed a box for retail sale that collected data, people would buy it. As long is they were informed in advance of this.

    To be honest, I don't know why they haven't done this yet. It costs the Nielsen Corporation $$ to track the ratings for TV shows when people would do it for free.

  38. Spyware on the TV.. by ldopa1 · · Score: 5, Insightful

    The original ruling was ridiculous on the face of it in the first place.

    I already had a device that would allow me to record a live television program, skip all of the commercials and for a small fee send the ENTIRE program to my friends.. It's called a VCR.. It use to come in two flavors, Beta-Max (the Macintosh of VCR's) and VHS (the DOS of VHS, does 70% of Beta-Max, with better marketing).

    I really think that the people who should have pressed the suit in the first place were the Nielson folks. They're the ones who really need to know that I've watched the entire Band Of Brothers series about 80 times so far....

    The only reason that the first judge didn't make RCA/SONY/et al write software for VCR's that reported who was recording what was the simple fact that NOBODY knows how to program a VCR... ;)

    --
    The Dopester
    "Yes, I'm a Karma Whore, but I'm doing it to pay my way through school."
    1. Re:Spyware on the TV.. by Anonymous Coward · · Score: 0

      >does 70% of Beta-Max, with better marketing

      Trust me, its more like a 2-5% difference unless you're talking BetaCam, which is totally different.

    2. Re:Spyware on the TV.. by Gary+Bednerack · · Score: 0, Flamebait

      Your use of decimal seems to indicate a lack of intelligence. Do you understand radices? Hexadecimal is much better. Use percentages to mean out of 256, so 80h% is 50%. And your use of 80 is bad. Are you intelligent enough to get it?

    3. Re:Spyware on the TV.. by ldopa1 · · Score: 1

      Yes, I am quite intelligent, frankly. The average /. reader isn't...

      Besides, I don't really like the use of radicies. It obfuscates the matter. The average joe doesn't understand order of operations....

      "My car gets 30 rods to the hog's head and I like it that way!" - Grandpa Simpson...

      --
      The Dopester
      "Yes, I'm a Karma Whore, but I'm doing it to pay my way through school."
  39. Good ruling, but we're screwed anyway by blueskyred · · Score: 5, Insightful
    Forcing SonicBlue to install "spyware" was a non-starter. (It wouldn't have been spyware, SonicBlue did tell everyone this could be happening, but I digress.) It was a moronic ruling and wasn't even germane to the case. It isn't about "what are people watching", it's about "is this devicing being used solely as a copyright-infringing device"?

    The skipping-commercials feature gets Hollywood steamed. And I don't blame them -- it is the crux of their business model. No one likes their business model ruined, just ask the RIAA. The thing is, in the USA we get free, over-the-air TV in return for advertisements being pushed into our houses. That isn't going to change. Instead, where the advertisements are put will change.

    On the third-to-last ER of the season, in the ultra-emotional opening segment where we saw people's reactions to Carter dying, the local NBC affiliate had a scrolling text banner across the top of the screen. "Important Details About The Crisis In Boston's Catholic Churches -- stay tuned to Channel 7 The News Station for an important news story tonight at 11!" (Or something close to that.) To the people that really care about ER, this was a major distraction and hurt the content.

    It isn't just local affiliates that do this sort of thing. Sticking with NBC for a minute (though they aren't the only ones who do this), is anyone else sick of the text overlays when they come back from commercial? They state the show that you are watching (NBC logo + "The West Wing"), but right before they wipe it away, they REPLACE IT WITH AN AD for something else like "The Friends Baby Is Born This Thursday! (Check local listings.)"

    This is only going to get worse. I'm not talking about product-placement stuff that has gone on for decades, I'm talking about how our television will very quickly resemble a poorly-designed web page. Navigation banner on the top, news/stock/other update scroll on the bottom, advertisement on either side and less than 40% of the on-screen space used for content, right in the middle. This will be extra-great with the poor NTSC standard we have in the US.

    Sigh. [STRIKETHRU]At least we can point out drastic flaws in our administration when we need to.[/STRIKETHRU] The United States will win the war on terror, and dissenting voices will be quashed. This is wartime, people!

    --
    Online wrestling as a trading card game? WWF With Authority.
    1. Re:Good ruling, but we're screwed anyway by Anonymous Coward · · Score: 0

      Navigation banner on the top, news/stock/other update scroll on the bottom, advertisement on either side and less than 40% of the on-screen space used for content, right in the middle.

      step 1: buy big-screen TV
      step 2: cut off one side of box TV came in
      step 3: cut hole in cardboard 40% size of screen
      step 4: duct-tape cardboard mask to screen

    2. Re:Good ruling, but we're screwed anyway by Anonymous Coward · · Score: 0

      Don't get so worked up. I fully expect ReplayTV's 5000 series will enable a ANTI-logo ability. If it senses a logo in the bottom right corner, it will edit the video ON THE FLY and remove it with a reverse filter.

      Since the ReplayTV is just a PC in disguise, it can easily edit the MPEG stream on the fly and crop whatever it likes.

      No the only way advertisers could sneak ads into shows in the future are actual AD PLACEMENTS. You know, Dr. Carter, blood drenched, busy hacking away in the ER, pauses and says, "Where is the Doctor? I need a break, a refreshing break from Doctor Pepper that is!"

      I fully expect television to go to a paid system, like HBO, and I'm fine with that. Not only will we be able to get rid of 90 percent of the crappy channels that are all ads anyway, but we'll have have that extra over the air TV bandwidth left to do some interesting stuff with.

    3. Re:Good ruling, but we're screwed anyway by punchdrunk · · Score: 1

      This is only going to get worse. I'm not talking about product-placement stuff that has gone on for decades, I'm talking about how our television will very quickly resemble a poorly-designed web page. Navigation banner on the top, news/stock/other update scroll on the bottom, advertisement on either side and less than 40% of the on-screen space used for content, right in the middle. This will be extra-great with the poor NTSC standard we have in the US.


      This is already happening in some places, but without the ads. Have you seen some of the morning shows on cable or business channels. (I don't have cable anymore and can't think of specific examples.) They have news headlines running in one part, stock quotes in another, temperature, traffic cameras, etc. And then in the middle is a talking head in a tiny window rambling on about something.

    4. Re:Good ruling, but we're screwed anyway by Anonymous Coward · · Score: 0
      On the third-to-last ER of the season, in the ultra-emotional opening segment where we saw people's reactions to Carter dying, the local NBC affiliate had a scrolling text banner across the top of the screen. "Important Details About The Crisis In Boston's Catholic Churches -- stay tuned to Channel 7 The News Station for an important news story tonight at 11!" (Or something close to that.) To the people that really care about ER, this was a major distraction and hurt the content.

      Thank God for duct tape.

    5. Re:Good ruling, but we're screwed anyway by isorox · · Score: 2

      Its not too hard to trim an mpeg (or even a normal tv signal - change a capacitor or two in a tv and you have a zoom function) in real time.

      The problem is channel stamping (I dont know why they do this - seems dumb to me), product placemnet (Ever seen an episode of friends - unintrusive adverts inside the program are much more influencing then adverts outside programs).

      What I worry about is when they are going to have adverts at the same time. Mix a faint image of a coke can into the program etc.

      Personally I'm all for paying for quality tv directly (in which case the cost of a can of coke should drop thanks to a reduction in advertising expense). if it gets too much I'll get the episode (in glorious high quality mpeg) of the internet. Hell, I'll pay for a decent fast internet source where I could download and burn shows before they come to air here in the UK. I've got a 10mbit line available, I want to be able to stream at svcd quality minimum)

      As for crap TV? Either broadcast with normal adverts, I'll watch it if I'm bored. If you dont then I wont watch, end of story.

    6. Re:Good ruling, but we're screwed anyway by elefantstn · · Score: 2

      You clearly have no grip on reality. There is no conspiracy to ruin your hard-won TV watching pleasure. The secret police are not going to come get you for whining about ads. And most importantly, the networks changing the way tv is presented has absolutely nothing to do with "drastic flaws in our administration." You really really need to get out more.

      --
      If it ain't broke, you need more software.
    7. Re:Good ruling, but we're screwed anyway by terrymr · · Score: 2

      On the third-to-last ER of the season, in the ultra-emotional opening segment where we saw people's reactions to Carter dying


      Carter didn't die - it was Dr Green.

    8. Re:Good ruling, but we're screwed anyway by carrier+lost · · Score: 1

      "...less than 40% of the on-screen space used for content, right in the middle."

      Good thing we're all buying those huge projection TVs, eh?

      Maybe now's a good time to stock up on black paper and duct tape to make Screen Masks&#174 from. &nbsp :)

      MjM

    9. Re:Good ruling, but we're screwed anyway by The+Wing+Lover · · Score: 2

      Carter didn't die - it was Dr Green.

      Dr. Green didn't die - it was Dr. Greene.

      --

      - In Capitalist America, law violates YOU!

    10. Re:Good ruling, but we're screwed anyway by Anonymous Coward · · Score: 0

      Dr. Greene didn't die - it was an actor pretending to die.

    11. Re:Good ruling, but we're screwed anyway by blueskyred · · Score: 2

      I did get offtopic with my anti-Bush rant there. But I still got a +5. Go figure. =)

      --
      Online wrestling as a trading card game? WWF With Authority.
    12. Re:Good ruling, but we're screwed anyway by Anonymous Coward · · Score: 0

      Whatever, trees/forest and all that.

    13. Re:Good ruling, but we're screwed anyway by Anonymous Coward · · Score: 0
      No, you should thank Johnson & Johnson:

      Duck tape (the WWII military version) was first created and manufactured in 1942 (approximate date) by the Johnson and Johnson Permacel Division. Its closest predecessor was medical tape. (No specific person or group of people at Johnson and Johnson have been named in the development of duct tape. Don't ask them... they don't know.)
    14. Re:Good ruling, but we're screwed anyway by blueskyred · · Score: 1

      When my partner read this she laughed for about 10 minutes. Yep, shows I don't know as much about ER as I could...

      --
      Online wrestling as a trading card game? WWF With Authority.
  40. Re:We'll never get targeted advertising at this ra by SirSlud · · Score: 3, Interesting

    Two points:

    Suppose you're in a bitter custody battle for your children and the ex says you're a terrible parent and you're violent. Her lawyer would subpoena the cable company and then hire a psychiatrist to analyze your viewing habits and give expert testimony against you based on information that is totally irrelevant. And you know most judges would believe them.

    1. Large, bluechip companies (believe it or not) are terrified of mismanaging your data. When they sell you to third parties, you're likely to complain, maybe file a suit or two if they violated their User Agreement as it pertains to your data. But if they start sharing this data with the feds, they know they'll never have a hope in hell of getting your permission to collect this data. The first time something like your scenario happens, everyone will complain .. a la Double Click fiasco. Have you ever heard of a company providing the feds with contest/survey data? They dont, or if they do, they have absolutely no choice. Thats not to say that companies dont fuck with your data - just pay attention, because the Blue Chips (Coke, Nike, etc) have been watching all the online privacy issues from the sidelines and are very cautious about what and how they deal with your data. A large company deals with exponentially more scrutiny with respect to their consumer data collection and management processes than your mom'n'pop or e-new.com businesses.

    Or if you want to go with Big Brother conspiracy theories, then lets assume that the new and improved FBI/CIA is going to make a new Carnivore program that will analyze your viewing habits and flag you as a murderer, rapist, child molester, terrorist, etc..

    Do you really think that collecting the viewing habits of users watching legal, mainstream television are going to help tip FBI/CIA off to trouble-makers. Its not like Bomb Making - A Guide to Anarchists is on every Wednesday at 7pm or something.

    I really dont think aggregated viewing habits is data that is too sensitive to be collected. The only thing I'd be scared about is the media buys getting too granular, and having that turn advertisers off when their buys suffer from a low ROI (due to viewer burnout.) Then, they turn around and devalue the media, thus fueling the need for more advertising. Sometimes targetted advertising can suffer from tunnel-vision blindness.

    --
    "Old man yells at systemd"
  41. Consequences of these devices by Space+Coyote · · Score: 5, Interesting
    The current slump in ad revenues combined with the spectre of TV watchers being able to skip ad has caused some TV show producers to write ads into the actual contents of the show. There was a story on CNN about this yesterday, in which they showed a scene from "Felicity" with dialog as follows "Hey, I just got a new computer" "Oh, is it one of those new iMacs? Those things are so beautiful".

    Another example is on the Rosie O'Donnel show she recently shilled for Wendy's new salads, saying how great they were. I wasn't watching, but apparently while she was talking her producer said "Take a bite", "What?" "Just do it."

    Another good example is the TV morning "news" shows on the day Coke launched Vanilla Coke. The Daily Show did a wonderful send up of this. "The Today show host then informed the Coco-Cola spokeswoman that it was time to go to a commercial break, at which point she just allowed her to continue speaking."

    I can picture this getting a whole lot worse, as it's the enw hot trent in advertising. I've basically stopped watching TV altogether except for the Simpsons anyway.

    --
    ___
    Cogito cogito, ergo cogito sum.
    1. Re:Consequences of these devices by teamhasnoi · · Score: 1

      Insanely enough, NPR and MPR are doing this to an extent too. Even public radio and TV have fallen victim to product placement. :(

    2. Re:Consequences of these devices by markmoss · · Score: 2

      I expect this trend to continue until the only people still watching free TV are the morons who don't have any money to spend on the advertised products anyhow. OTOH, at Family Video I can rent two movies (1 new release, one oldie) for $1. Even if the movies weren't better than 99% of TV (and they are), 3-hours ad-free is well worth a buck.

      I turned off the cable when they raised the rates again last summer, and never bothered to hook the antenna back up. What I miss: Buffy (but our cable company doesn't carry UBN anyhow). And it sounds like there's some good stuff on the Sci-Fi channel, which you also don't get here no matter how much you pay those !@#$%^&* freebooters at the cable company.

      I'm just hoping enough people will get disgusted with 50 channels of crap and join me, so it becomes more profitable to release good shows to DVD than to the dying networks.

    3. Re:Consequences of these devices by bnenning · · Score: 2
      There was a story on CNN about this yesterday, in which they showed a scene from "Felicity" with dialog as follows "Hey, I just got a new computer" "Oh, is it one of those new iMacs? Those things are so beautiful".


      Ugh. That's just tacky, and I say that as an Apple shareholder. I much prefer the Mac placements in shows like Buffy and 24, where they fit right in and none of the characters give them a second thought. By not beating it over the viewer's head, it creates the impression that of *course* Willow would use an iBook for her white hat jobs, and of *course* a high-tech antiterrorist facility would have lots of Powerbooks and Cinema Displays.

      --
      How to solve most of our problems: 1.Lots of nuclear plants. 2.Cure aging.
    4. Re:Consequences of these devices by Kylow · · Score: 1

      I've basically stopped watching TV altogether except for the Simpsons anyway. HA. Are you sure it wasn't a Butterfinger commercial?

  42. Ad model that could work... by NanoGator · · Score: 2

    It's funny, I got to thinking about how to have valuable ad revenue despite commercial skipping technologies, and it didn't take long to come up with a plausible idea: Trivia contests.

    Imagine buying a Cell phone from AT&T, but getting $25 off for being able to answer this question: 'Q. What AT&T plan offers one low rate for any time, any where? A. One rate'

    If somebody doesn't know the answer to this, they could go look it up on the net or watch TV with the ads and figure it out.

    If somebody does know the answer, then what's the point in pummeling them repeatedly with ads? Annoyance is a big reason that people want to skip the ads. Well, if I'm willing to remember the 'One Rate' plan, then the advertiser's done their job, lets stop bugging me about it until it's interesting to me.

    The big advantage of this idea is that it gives people incentive to watch the ads, instead of trying to strap them to their chairs.

    --
    "Derp de derp."
    1. Re:Ad model that could work... by Animats · · Score: 2
      Or even more effective: After each ad, there's a quiz, and you have to get a passing score to go on to the next part of the show. Of course, you can replay the commercial if you have to.

      Coming soon to a popup near you. Or a DVD. Or your cable box. See U.S. Patent #5,855,008.

    2. Re:Ad model that could work... by NanoGator · · Score: 2

      "Or even more effective: After each ad, there's a quiz, and you have to get a passing score to go on to the next part of the show. Of course, you can replay the commercial if you have to."

      Actually I was thinking about something like this for PC's. Download a show, install it, and you have to answer a few questions like this first. Once you've done that, you've permanently unlocked that episode so you never get bugged for ads again with that particular show.

      It may seem annoying at first, but if that means content is free, I say go for it.

      --
      "Derp de derp."
    3. Re:Ad model that could work... by ladykadyj · · Score: 1

      I've already seen this on the Internet when accessing a free site, they first showed me an ad and then i had to answer 3 questions about it before proceeding to the web site. I didn't mind it in that context because I was interested in the free web content (which turned out to be lame hairdos from the 80s, but oh well).

    4. Re:Ad model that could work... by Wildcat+J · · Score: 1
      And I thought you were kidding...

      If you're fluent in legalese, the patent is available online from the US PTO site.

      Joy.

      -J

  43. I'll Tell You what Should Happen... by carrier+lost · · Score: 1

    The value of a television broadcast license should plummet. In a free market, when one technology obsoletes the business of another, the latter fails. After all, we sell a hell of a lot more oil filters than we do buggy whips in this country.

    In an ideal setting, that would mean that large corporations would abandon broadcast licenses in droves and they would be cheap enough that individuals and small groups could pick them up and find new, innovative and interesting uses for them.

    How long do you think it will be before that happens? :)

    If that is, in fact, the natural (capitalist) way of the world, then how long do you think the artificial value of broadcasting licenses will be kept propped up by a colluding industry and government? "Gee, we can't make any money with this damn FCC license. We need to go to Congress and see if we can't get some laws passed to make television broadcasting profitable again".

    MjM

    1. Re:I'll Tell You what Should Happen... by Anonymous Coward · · Score: 0

      If that is, in fact, the natural (capitalist) way of the world, then how long do you think the artificial value of broadcasting licenses will be kept propped up by a colluding industry and government?

      Zero picoseconds. By definition, industry and government cannot collude in a capitalist society. But you knew that. The above was for the edification of the slashbots.

    2. Re:I'll Tell You what Should Happen... by Anonymous Coward · · Score: 0

      It should have been made this way since the very beginning, IMO. That's the very concept of a Free Market (as in Free to enter the competition).

      This would also put a definite end on incredibly high wages and salaries overly-mediatised actors or sport stars are getting, at last we could see real talent on TV.

      So yeah, basically, I'll drink to this. What i'm afraid of, though, is a "rush" on licenses, like there was on domain names (and the ensuing cyber-squatting).

  44. Re:We'll never get targeted advertising at this ra by Sorthum · · Score: 1

    Mod parent up!

    I'm not about to sacrifice my rights for the advertisers' business models.

  45. Two stories on PVRs by stoney27 · · Score: 4, Informative

    Not so much on the Judges ruling but this week on the show "On The Media" had two stories about TiVo and a follow up on product placement because of TiVo.

    http://www.wnyc.org/onthemedia/transcripts_06010 2_ tivo.html

    Which talkes about TiVo, and then in intresting fact, it seems that someone was reporting that the BBC had down loaded a show or two to all TiVo machines that could not be deleted, had to wait one week before it was removed. Thus hoping I guess for people to watch it. ( Could be full of add :)

    And http://www.wnyc.org/onthemedia/transcripts_060102_ product.html
    another story:

    On what the advertisers are doing to get their products in front of people's eyes.

    -Scott

    --

    It is said that a child learns wisdom from the parent,
    but the truly wise parent learns joy from the child
    1. Re:Two stories on PVRs by demon93 · · Score: 1

      Slight problem with your point about the show being full of ads...the bbc does not show adverts (other than for upcoming shows) as it is funded by the viewers via the TV license (and selling programming they have produced).

      --
      demon
      -----
      Nothing is ever a total loss; it can always serve as a bad example.
    2. Re:Two stories on PVRs by stoney27 · · Score: 1

      Ture, I watch BBC America a lot. But the point was it could be full of adds if it was done in the US.

      -Scott

      --

      It is said that a child learns wisdom from the parent,
      but the truly wise parent learns joy from the child
  46. Commercials Inside Shows by sjwoo · · Score: 1

    Don't you think it's only a matter of time until advertisers start putting commercials inside TV shows, a la The Truman Show? I never thought that movie was all that great, but I'll never forget that part where Laura Linney (Truman's "wife") starts advertising for some product right in the middle of the show. Sure, it's ridiculous, but how far are we from this? Not very if you ask me. Product placement in movies (and TV shows, I'm sure) play a huge part nowadays, and their part will only increase as time goes by.

    Another thing that's related to this -- a while ago, I bought a box of Sugar Crisp cereal, and on the back there was some storyboard-like comic about how Sugar Bear was going to steal Sugar Crisps from Granny Goodwitch. Then there was some dude named Sugar Crisp Crook who was into pilfering this cereal from Sugar Bear...and the more I read, the more I realized this sounded like a TV cartoon, albeit a bad one. A quick search on Google yielded the results I'd expected -- it was indeed a part of a TV show called Linus the Lionhearted. Check out the quote on this website:

    Linus the Lionhearted was created in a time when the line between commercials and programs had not yet clearly been defined.

    Well, guess what...if commercials are not going to be watched, the line will once again be crossed and re-crossed. Just because we've always watched commercials for "free" TV doesn't mean it'll continue to be this way.

    - SJW

  47. Re:Sonic Blue & ReplayTV are not protecting yo by Sorthum · · Score: 1

    When will device manufacturers make a decent product and leave me the fuck alone after the sale?

    Unfortunately, according to trade publications it's 4 times easier to sell to an existing customer than to get a new one. That's a huge market, and people view it as "leaving money on the table" if you don't try to sell more stuff to existing customers.

  48. Don't bitch when your favorite scifi series dies by Anonymous Coward · · Score: 0

    Because if everyone's tv viewing habits were monitored, we would have real statistics and ratings, and maybe some of our favorite shows wouldn't get cancelled the way they do.

  49. No, Hold Your Breath for 20+ Hours by alteran · · Score: 1

    The file sending function, which is primarily intended to move the files within a home network of ReplayTV boxes, is not feasible for sending content over the Internet.

    Programs stored at medium quality (not even up to VHS standards, mind you) are often gigs in size. Furthermore, the SonicBlue transport mechanism is nowhere near as efficient as FTP. It can easily take over 20 hours to send a half hour, medium quality show to someone, OVER BROADBAND.

    The industry argument about the file transferring is a red herring. Make no mistake, the big boys are not really scared of SB's dysfunctional file transfer capabilities-- it's the ad skipping that pisses them off.

    --
    Who is RTFM and when will he help me with Unix?
  50. But that would make SENSE... by Svartalf · · Score: 2

    ...they can't have that, now can they?

    --
    I am not merely a "consumer" or a "taxpayer". I am a Citizen of the State of Texas
  51. POOOOOF!! by josh+crawley · · Score: 2

    Blipverts here we come!!

  52. Re:We'll never get targeted advertising at this ra by Anonymous Coward · · Score: 0

    You say that like it's a good thing. Please don't assume that we're interested in any advertising. Advertising is intended to generate interest in a product. Advertising itself is rarely worth mentioning on its own merits.

  53. Patent 5,855,008... by Svartalf · · Score: 2

    Geez... The USPTO will rubber-stamp anything these days, won't they? This isn't really even patentable let alone meeting the un-obviousness criteria.

    The only reason why they haven't set up an "attention brokerage" is that it's deuced hard to manage with what we've got in place and the people buying the ads and selling the ads still think the old ways work.

    --
    I am not merely a "consumer" or a "taxpayer". I am a Citizen of the State of Texas
  54. Re:We'll never get targeted advertising at this ra by Happy+Monkey · · Score: 1

    How are cable companies supposed to gather the data they need? I'd like to know...

    This word "need": I do not think it means what you think it means.

    --
    __
    Do ya feel happy-go-lucky, punk?
  55. Re:Don't bitch when your favorite scifi series die by Camulus · · Score: 1

    You know, my privacy and constitutional rights mean a lot more to me then a TV show. I would gladly keep my rights rather then say, oh Buffy the Vampire Slayer, Enterprise, etc.

  56. Two FALSE assumptions by nhavar · · Score: 2

    There are two assumptions that I think are being made, incorrectly, by both sides. One assumption is that given a specific technology like commercial skipping, that everyone will use it. The second assumption is that, with the absence of a specific technology like commercial skipping, that commercials won't get skipped.

    In general the majority of the population will not use commercial skipping technology. I know that most of the people that I've sat around with when watching a tape recorded show, rarely if ever hit the forward button and I think this is similar with the PVR folk. Additionally people will skip commercials even during live broadcasts, they'll flip channels (mostly the men) or find something else to do (especially if you have kids or your multitasking TV with some other chore). I would say that skipping technology would be statistically insignifant in it's effects on the ad market. I'd love to see someone come up with independent results to show one way or another.

    --
    "Do not be swept up in the momentum of mediocrity." - anon
    1. Re:Two FALSE assumptions by carrier+lost · · Score: 1

      One of your 'false' assumptions is somewhat misinformed.

      "...rarely if ever hit the forward button and I think this is similar with the PVR folk." The Replay TV unit will automatically skip commercials while recording. Therefore no one needs hit a 'forward' button. This is one of the two things that have the industry up in arms. In other words, if you're willing to wait 10 minutes before watching a 30-minute show, Replay TV will begin recording, automatically skipping commmercials. You then sit down and watch the entire show as if it were delivered without commercial interruption.

      MjM

  57. Directv? by jchristopher · · Score: 1

    I'm interested in a ReplayTV. Can anyone comment on how well/if they integrate with DirecTV service?

  58. Re:We'll never get targeted advertising at this ra by liquidsin · · Score: 2

    The same way we get targeted advertising now. Ever notice the lack of ads for 'feminine hygiene products' during the Superbowl? They target the audience. Football game = beer and car commercials. Ally McBeal = tampon and shopping commercials. Two o'clock in the morning tv watching = 'phone chat' (wink wink) commercials. They already target the audience, no need to target the individuals.

    --
    do not read this line twice.
  59. Re:Don't bitch when your favorite scifi series die by defyance · · Score: 1

    They could also use it to perform some kind of remote psychological analysis of YOU.. Think about that one....

    --

    --
    A conclusion is simply the place where someone got tired of thinking.

  60. My Prediction by Lysander+Luddite · · Score: 2

    Once digital TV rolls around and they get the watermarks put in you'll see commercials running non-stop in the "black bars" at the top and bottom of the picture. You already see commercials for programs during program playback (usually in the lower right corner).

    Of course, since the TV networks see a very sizable chunk of their revenue from their non-broadcast divisions it really doesn't matter much. They'll scream and kick their way to Congress and the FCC who will accomodate their lockdown on program "sharing", but boradcast TVs days are numbered anyway. I give it until 2009 which is a few years past the mandatory digital changeover before people no longer care just as they no longer care about boradcast radio.

  61. Reasons why I won't buy a PVR by buss_error · · Score: 1, Offtopic

    I can't stand the ads

    the ads are better than the "content"

    pure drivel drives off the plain old drivel

    The channel logo in the lower right hand corner pisses me off to no end. The Science Channel is the worst. I've quit watching it when I go to someone else's house. (I don't pay to watch TV as a protest to Jack and Hillery).

    Can't stand the CNN bull sh*t taking up 3/4 of the screen while the talking head gasses on about drivel.

    Most of the "news" is lies or spin anyway.

    What isn't lies or spin is just inaccurate anyway.

    Phew! I feel better now.

    --
    Necessity is the plea for every infringement of human freedom. It is the argument of tyrants; it is the creed of slaves.
    1. Re:Reasons why I won't buy a PVR by Anonymous Coward · · Score: 0

      well just aren't you better than everyone else?

  62. A serious note by First+Person · · Score: 2

    And small scale attempts to hack reporting software like you suggest won't even be a blip either. Sorry to make you realize that you aren't the world-changing, corporate-overthrowing, l33t hax0r you think you are.

    My post was intended to be humorous, although the content was serious. You raise a objection which deserves a response.

    You argue essentially that the actions of one man can't change the world. To recast this statement, you claim that a single write-in vote has little effect. I agree.

    My argument is a little different. If the channel is open and the protocol broken, I can create many spurious activity reports, effectively 'stuffing the ballot box'. If only 20% or better yet 50% of the votes are mine, I'd have a significant influence.

    To make this possible, three criteria be satisfied. One, the channel needs to be open and cheap. Using the internet to sending reports meets this criteria. Two, the protocol must be broken. This is the achilles heel. Clever encryption techniques would prevent an attack, but, ReplayTV doesn't have any incentive to do this well. On the other hand, the studios might be able to dictate the protocol. Fortunately, their track record hasn't been very good, so I'll suppose that their protocol can be broken. *smile* Three, the reports must avoid fraud detection mechanisms. Here I only need to make sure that my fake results model the statistics of the real ones close enough to fool the filters. Of course, my personal goals could be even weaker - I can corrupt the system by just casting doubt on all the legitimate results.

    Finally, I'd like to commend the judge for this result. Unfortunately, not every spyware mechanism will be thrown out. As another reader has mentioned, the studios could just as easily build their own digital VCRs. If the existence of the spyware cannot be attacked, go for the protocol. If that doesn't work, try something else. Just keep fighting.

    --
    Given one hour to live, the student replied: "I'd spend it with professor FP who can make an hour seem like a lifetime."
  63. firewalls? by gerardrj · · Score: 2, Interesting

    Okay, so even if this monitoring does in the end become a fact of life (there are higher courts), what will prevent some clever hackers from making up a firewall for these Replay systems?

    With a network probe or phone-line tap you could easily reverse engineer the protocols used to transmit this data.

    You get a small box with a low-powered CPU, 2 network cards and modem interfaces and plug the Replay in to the "safe" side ports, and plug the others in to the wall.

    Whenever the replay goes to send viewing data to SonicBlue, the fierwall changes all the data. It could either be random data or you could tell them you watched the NASA TV all day every day.

    --
    Article X: The powers not delegated... by the Constitution...are reserved...to the people
    1. Re:firewalls? by rworne · · Score: 1
      Whenever the replay goes to send viewing data to SonicBlue, the fierwall changes all the data. It could either be random data or you could tell them you watched the NASA TV all day every day
      And stand in shock and amazement (then on the floor, face down) when the Secret Service comes busting down your door, and then you realize you fumbled the spelling of "NASA TV" as "NSA TV".
      --
      I tried every decent and legal way I could think of to resolve the issue w/the business before I rented the chicken suit
  64. Lifetime membership. by phriedom · · Score: 1

    Buyers should be aware that "lifetime" means the life of said unit, not your lifetime. So as soon as the HDD, which is writing pretty much all the time, dies, you are supposed to pay another "lifetime" membership.

    --
    Don't moderate flamebait as Troll. Know the difference or you will be Meta-moderated.
    1. Re:Lifetime membership. by ncc74656 · · Score: 2
      Buyers should be aware that "lifetime" means the life of said unit, not your lifetime. So as soon as the HDD, which is writing pretty much all the time, dies, you are supposed to pay another "lifetime" membership.

      That's why you back up the HD (just like with your computer). Besides, if a service center replaces your TiVo, your lifetime subscription will be transferred to it.

      (The 14GB drive that came with my TiVo was removed a few months ago; it's now in a FireWire case that I can take between home and work. I now have a 100GB 7200rpm hard drive (WD1000BB) in the TiVo. 30-some-odd hours at best quality (or is it more?) is a Good Thing.)

      --
      20 January 2017: the End of an Error.
    2. Re:Lifetime membership. by samweber · · Score: 1

      I own a ReplayTV, and the disk is NOT writing "pretty much all of the time." (To be precise, it did when I first bought the machine, but an update soon fixed that behaviour.) It is my understanding that this is one of the differences between Tivo and ReplayTV -- don't assume that what is true for one is not true for the other.

  65. Re:We'll never get targeted advertising at this ra by Bakeneko · · Score: 1

    True, but on the converse, there is no ammendment to the Constitution guaranteeing your "right to be entertained." So don't be surprised if the eventual shakeout of this whole deal is that broadcast television/entertainment of all types goes the way of the dodo, so that its all retail purchased. At least until people agitate saying they have the right to copy and distribute anything they "buy". At which point you'll have to finally find a way to keep your own ass entertained for once.

    --

    Tim Gaastra
    Build a better mousetrap and the world will immediately get their fingers caught in it.
  66. Already done by Lysander+Luddite · · Score: 2

    AOL/TW set top boxes won't allow ad-skipping.

  67. Syndication by Anonymous Coward · · Score: 0

    I think the largest impediment to this will be syndication. It's unclear how to add "new" commercials to this in the future, and it's unclear that advertisers really are going to want their ads lasting that long when their message may have changed substantially (new coke anyone?)

  68. Fed up with invasive PVRs? by teamhasnoi · · Score: 2
    Due to the undeniable ignorance of the consumer that Sonic Blue and Tivo has shown, I have started distributing my own PVR and PVR service called Steve-O.

    The PVR itself is easy to use, and allows you to record any show you want! Unlike Tivo's poor hardware model, I have designed a system with unlimited storage, in the form of inexpensive 'cartridges'. Unlike Sonic Blue's cold digital picture, Steve-O's warm analog signal gives every character a healthy, ruddy glow! Buffy never looked so good!

    Steve-O's excellent service is unrivaled in the industry! Find out what's playing anytime, day or night by calling the Programming Line: Steve Ballmer at 1-888-Vel-0P3R. He will be happy to answer any questions you may have, as well as offer program selections! (MSNBC is always a favorite!) Your information is safe because he never writes anything down!

    Steve-O's start at just $299! That includes a lifetime subscription to the Steve-O service and three empty cartridges! Call now!

  69. Re:Sonic Blue & ReplayTV are not protecting yo by mestreBimba · · Score: 1

    Build your own. I have a friend who has done this. He is using an old computer with linux and a 120 gig hard drive. It has a video in/out card. He sets up chron jobs that automatically record the shows that he wants. I imagine that it would be possible to write or find something to remove the comercials.

    Uma cabaca, um arame, um pedaco de pau!

    --
    Fly Fish? Participate in our forum
  70. What the hell are you talking about? by Wakko+Warner · · Score: 2

    These are reasons to not watch TV at all, not reasons to not buy a PVR. Are you just super-retarded?

    - A.P.

    --
    "Remember when the U.S. had a drug problem, and then we declared a War On Drugs, and now you can't buy drugs anymore?"
    1. Re:What the hell are you talking about? by buss_error · · Score: 2
      Are you just super-retarded?

      Yep, I am. Thank you for pointing it out, I'd have lived the rest of my life never knowing if you hadn't told me.

      --
      Necessity is the plea for every infringement of human freedom. It is the argument of tyrants; it is the creed of slaves.
  71. Re:We'll never get targeted advertising at this ra by allism · · Score: 1

    They don't ask because there just aren't enough Victoria's Secret and SI swimsuit issue ads to go around...

  72. Re:We'll never get targeted advertising at this ra by Anonymous Coward · · Score: 0
    I'm almost afraid to say this here, but I agree with you...partially. I gave up the concept of true privacy a while ago. If someone really wants to find everything about me, they can. It may be inconvient for them, but casual snooping is just plain rude anyway.

    Larry Ellison is so proud of you he just wet his pants.

  73. Re:We'll never get targeted advertising at this ra by Anonymous Coward · · Score: 0
    True, but on the converse, there is no ammendment to the Constitution guaranteeing your "right to be entertained." So don't be surprised if the eventual shakeout of this whole deal is that broadcast television/entertainment of all types goes the way of the dodo, so that its all retail purchased. At least until people agitate saying they have the right to copy and distribute anything they "buy". At which point you'll have to finally find a way to keep your own ass entertained for once.

    Excellent. Let's dump TV and cable. For all practical purposes, it wasn't around fifty years ago. The country can continue. back then, people read books, talked to each other made love and did all sorts of things and didn't die of boredom. Wake up, people. Remember the Applead in the Stupid Bowl, where the guy threw the hammer into the screen. Your remote's probably heavy enough. Give it a try.

  74. The Future, Obviously by nmtratman · · Score: 1

    Interviewer: Hello, welcome to AmeriCorp, Incorporated Against Enemies of AmeriCorp.

    Interviewee: Hi. As you can see from my resume, I've had experience in several large, successful projects, and I feel I can bring-

    Interviewer: We already know what you can bring. Our programming analysis shows that you'd be an excellent mailroom boy.

    Interviewee: a positive sense of... what?

    Interviewer: Our programming analysis shows that you enjoy FauX network programming, and also the "Man" show. We can't have an obvious sexist pig in a position of authority.

    Interviewee: But.. I have a sixteen year-old son, and he watches on my TV sometimes, so we can watch as a family.

    Interviewer: Plus, our records show that you have browsed goatse.cx repeatedly.

    Interviewee: Oh.. I'll kill the brat for using my login.

    Interviewer: Hmm, tendency toward domestic violence, how typical. Anyway, mailroom boy is probably the safest position for you here.

    --
    Car analogies work about as well as a Ford Pinto with a keg of beer in the passenger seat.
  75. Re:We'll never get targeted advertising at this ra by Anonymous Coward · · Score: 0
    How are cable companies supposed to gather the data they need? I'd like to know...

    This word "need": I do not think it means what you think it means.

    More to the point, the companies are not "needed". Remember, whenever someone uses the word "need" in this context, they're trying to control the conversation. If I say I "want" something, you may well tell me to piss off. But if I say I "need" it, you're supposed to be sympathetic and be seen as a jerk for allowing my "need" to go unmet when it's within your power to meet my alledged "need". Just like companies won't say they're selling your information, they're "sharing" it, for your benefit, of course. Sharing, MMMMM -- nice-nicey. And all that BS.

  76. Re:Rights/Commercial skipping by dmanny · · Score: 1
    Virtually any Panasonic VCRs above the basic models. There are two different features that have similar names, but one is the cat's meow:
    • Commercial Skip

      This is found on many VCRs and is the same as the PVRs. With Panasonic, only the el cheapo units seem to not have this. Who knows, the current base model might have it this year. It is a blind skip forward for some number of seconds in response to the user pushing a button. Of course a PVR skips virtually instantly compared to tape. This helps but not as great a benefit as...

    • Commercial Advance

      This is found on Panasonic consumer VCRs from about the midpoint of the line up to their top. It analyzes commercials by guessing on audio level and video fading to black, etc. It collects this during the realtime recording and then marks the tape afterwards. The only downside in practice is that you have to wait a little for this marking phase. It depends on the number of commercials but I would guess it takes an additional 10%. You lose the info if you change tapes. The speed at which it skips is its fastest fast forward without unloading the tape off the head. I'd guess six seconds for two minutes of commercial. It is not long enough to start conversation.

    • I'd like to claim that I sought out and found this feature on my own but it was my techno savy 70-year parents that bought the first unit that turned my head. Their selection was based mainly on repair frequency as per Consumer's Reports mag. Panasonic is significantly best in this category and my family had taken several hits on Sony decks.

      I bought one, then a second for them, got a friend to buy one, then three at once (2nd for me, 1 buddy, one for fiance) and another friend. This stretches out over three years. None of these decks has malfunctioned yet.

      I have two tivos. I only recommend PVRs with caveats.

      My now wife and I are in the process of watching all Seinfeld episodes, more or less in order. I collect with Tivo, dub to VCR for more buffer space. I put down the title in front of each episode. My point in mentioning this is that the Panasonic VCR nails the commercial cuts in and out almost perfectly. The start of the skip is never permature but sometimes a blip of the commecial gets by. The tape stops slewing and settles then the sound comes back just right on the money. I get no false skips but only in one area do I get an overage on skip length. Perhaps due to the nature of the program coming back from the last commercial break for a short end segment, it sometimes (10%) blows past this last little bit. Not too bad, over all.

      Hope this helps.

    --
    All my previous sigs now look like this one, I wish they were permanetly recorded when used. :-(
  77. Re:Sonic Blue & ReplayTV are not protecting yo by Krelnik · · Score: 2
    Check your facts, fella.

    First of all, the fact that you had to get that page from the Google cache and not from Sonicblue's own web site is a major clue that it is out of date information.

    Second of all, I've owned a Replay for going on 3 years and I can report (accurately) that:

    (a) So far there have been no banner ads in menus as you suggest. I'm not sure this feature even exists in the current software.

    (b) While the "ad on pause" feature does still exist, it hasn't been used for a paid ad in over a year. The only ads that have appeared there recently are ads for discounted versions of Sonicblue's new products, to reward loyal Replay customers. And frankly they are not that intrusive, all you have to do is hit the EXIT button to clear them off and see the paused screen underneath.

    So much hysteria, so few facts.

  78. Not protected... by Parity · · Score: 2

    IIRC, the original VCR ruling held that it was legal to time-shift a program, that is, to record it at one time and watch it at another time. It is not legal to watch a taped tv show more than once, far less to transfer it to another individual, and even less than that to transfer a -duplicate- to another individual.

    Fortunately, it is also not legal for the media industry to forcibly monitor what we do with our VCRs and tapes. (Of course it's not illegal for someone to produce a product that does monitor your use of that product, so maybe the media industry will find a different way of pressuring the recording devices industry... make it required for THX certification or something...)

    Parity None

    --
    --Parity
    'Card carrying' member of the EFF.
  79. Re:Consequences of these devices: Show Length? by fraudrogic · · Score: 1

    If the business model changes to that of integrated commercials, what happens to the standard length of a sitcom or "1 hour" drama? If there are no commercials, will they have to lengthen the actual shows to a full 30 minutes (or 60 minutes)? Can you imagine what the Actors Guild would do? TV Actors salaries?

    Can the American ADD mind sit still that long?

    --
    I only mod up parents of "mod parent up" posts...
  80. Corporate Broadcasting doesn't own it anyways. by Ted_Green · · Score: 1

    No.

    They can't charge for the wave lengths that they transmit television on anymore than Clear Channel can charge for it's radio waves.

    They don't own them, the government does, and it granted them use of such airwaves for the good of the public.

    If the FCC considers this public faith broken, it can take those rights away.

  81. A battle won, but the war's not over by jbarr · · Score: 3, Informative

    This is a great victory for more than just Sonic Blue. This sets a precident that prevents manufacturers from being required to install monitoring software. That said, the issues of file sharing and commercial skipping are still open (for which litigation is no doubt forthcoming!)

    By the way, the whole "file sharing" issue has often been misinterpreted. ReplayTV's file sharing is not an unlimited sharing tool like Napster was. You can only share a file with up to 15 other people, and once the recipient receive the file, they cannot share it further. Yes, itis file sharing, but it's been designed to be somewhat limited.

    --
    My mom always said, "Jim, you're 1 in a million." Given the current population, there are 7000 of me. God help us all!
  82. Re:We'll never get targeted advertising at this ra by timeOday · · Score: 1
    Wow, are big companies really that scared of mismanaging personal data?

    I was (temporarily) prevented from buying a house when a credit reporting agency sold false information about me. This after having been preapproved by 2 different lenders.

    You'd think there would be liability. You'd think they should regret what they did. Surprise! They didn't. I was the one with extra expenses and invconvenience, not them.

  83. Don't call them "tivos"!!! by LoadStar · · Score: 1
    Tivos spying on customers is reality. A reality that many have come to regard as normal and reasonable. Very bad, IMHO.

    TiVo is NOT a generic term for a PVR. TiVo is a SPECIFIC brand of PVR. Other SPECIFIC brands include UltimateTV and ReplayTV.

    This lawsuit is between the television industry and SonicBlue, makers of ReplayTV, which is a PVR, not "a tivo."

    SonicBlue does not collect any customer data (except for billing information, of course), hence SonicBlue filing an appeal. Had they collected the data already, the outcome of this would be quite different.

    TiVo collects aggregate data anonymously, and quite clearly provides you the opportunity during the setup process to opt-out of this data collection. They aren't "spying on customers" per se - it's more "surveying customers."

    I don't know what Microsoft collects from UltimateTV customers - but I'd take a guess and say it's probably a whole lot more intrusive than either Replay or TiVo.

    1. Re:Don't call them "tivos"!!! by Alsee · · Score: 2

      ReplayTV... not "a tivo."

      Yes, you're right. I was lazy and just copied TiVo from the post I was replying to.

      -

      --
      - - You can't take something off the Internet! That's like trying to take pee out of a swimming pool.
  84. Re:We'll never get targeted advertising at this ra by unitron · · Score: 2
    "Remember the Applead in the Stupid Bowl, where the guy threw the hammer into the screen."

    If you think that was a guy I'd say either your memory needs work or your TV set does :-)

    --

    I see even classic Slashdot is now pretty much unusable on dial up anymore.

  85. Re:We'll never get targeted advertising at this ra by SirSlud · · Score: 2

    Can you name the company?

    Maybe I can clarify I meant only large, blue chip retail/service companies who know that they are known by name by a large portion of the population. The type of company that takes out media buys on cable and network television. The McDonalds, the Nikes .. the large well known companies that are not super-net saavy.

    I believe your story, but I'm interested in knowing, who is this credit reporting agency? I'm guessing they are not really in the general public conciousness, so needn't be as concerned about data mismanagement turning into PR nightmares.

    Asides, sounds like they fucked up your data by accident - I was refering to companies using your information in purposeful unscrupulous ways (like selling _correct_ information behind your back.)

    --
    "Old man yells at systemd"
  86. Product Placement in a bizarre place by The+Wing+Lover · · Score: 2

    Even public radio and TV have fallen victim to product placement. :(

    The other night I went with some friends to a Karaoke Box (basically, you do karaoke but instead of it being in a big bar in front of everybody, American style, you go in a room just big enough for you and your friends.. like what they do in Japan.

    Anyway, I was disturbed that in the background video for one of the songs (you know what I mean, the really cheesy low-production-values video that they play as a background to the lyrics on the TV screen), some woman was wearing a denim jacket with Coca-Cola patches sewn all over it.

    Given the patches and how they didn't really go with the jacket at all, it is pretty much impossible that the jacket just happend to have Coca-cola patches on it for no reason.

    I guess they'll stick an ad anywhere.

    --

    - In Capitalist America, law violates YOU!

  87. Same as it ever was. by dswensen · · Score: 1

    That's not the future, that's just the past coming full circle. A lot of the old radio programs from the 40s would do just that -- stop the story in the middle so the characters could talk for five minutes about how great Rinso White laundry soap or Borden Powdered Milk was.

  88. Re:We'll never get targeted advertising at this ra by timeOday · · Score: 1
    You're right, it was some company I'd never heard of. I spent an hour on the phone and never figured out how to fix THEIR mistake. One lady said on the the phone I'd have to drive to Arizona (!)

    I think they should be liable for their accidents, like anybody else. Otherwise they won't care how many mistakes they make.

    In the end it got ironed out because apparently there's a law that if you get turned down for a mortgage due to a bad report, they have to provide you a copy of your credit history and procedures for fixing their errors. But I got that letter like 2 months later.

  89. Re:Judge also says Taco is a hypocritical fag. by Nobody's+Hero · · Score: 1

    I love that I've been trolled because I replied to a thread that someone else posted and then one of your moderators deleted.

    The thread in question was lude and crude and I was simply asking how it applies.

    as you can see the RE in my subject line it was not I who posted this comment.

    had I known that this comment would be deleted as I replied to it i would never have hit the submit button. however now I have been trolled for defending the integrity of these forums.

    whatever....

    --
    The Only Person Willing to be Me is ME!
  90. Re:They do monitor your driving habits in newer ca by Anonymous Coward · · Score: 0

    Umm, They now do have "black boxes" in some newer vehicles to monitor what you do. I don't know the full details but it's here.

  91. ObHeinlein by sconeu · · Score: 3, Interesting

    There has grown up in the minds of certain groups in this country the notion that because a man or a corporation has made a profit out of the public for a number of years , the government and the courts are charged with the duty of guaranteeing such profit in the future, even in the face of changing circumstances and contrary public interest. This strange doctrine is not supported by statute nor common law. Neither individuals nor corporations have any right to come into court and ask that the clock of history be stopped ,or turned back, for their private benefit.
    -- The Judge in "Life-Line"

    --
    General Relativity: Space-time tells matter where to go; Matter tells space-time what shape to be.
  92. Totally OT, but what the hell.... by Anonymous Coward · · Score: 0

    No one needs to know how much Golden Girls I'm watching.

    That's how I knew that I really TRULY was in love with my wife. Back before we were married, we were watching Casablanca (original BlackAndWhite), and she wanted to watch the GoldenGirls, so I let her. Later she said, "Let's rent a movie... Something romantic..." The fact that I didn't scream or anything proved that I was deeply in love with her!

  93. OH NO! by plunix · · Score: 1

    Are you really this stupid or are you just being sarcastic?

  94. Re:They do monitor your driving habits in newer ca by patchmaster · · Score: 1

    From what I read a couple years ago, it's supposed to record the amount of time you spend doing different types of driving, allegedly to determine how much you're polluting. The idea of attaching a GPS to the black box has also been discussed. I'm sure police organizations are drooling over that idea.

  95. mod parent up by Anonymous Coward · · Score: 0

    Wow... thanks for the insight pal.

  96. The media industry has to change by definition by drbhoneydew · · Score: 1

    First some history...

    The Music Industry.
    Until the 18th/19th Centuries, most music was distributed within the heads of troubadours and the like who travelled round earning money for playing.
    By 1910, the most popular distribution format was sheet music which enabled people to play it themselves.
    Edison had invented the phonograph late in the 19th Century and from this, the record rose to prominance as the distribution medium of choice. As technology improved, more and more could be stored on records leading to 78's 45's and LP 33's.
    Tapes became a popular means of distribution at some point in the 50's or 60's (ironically, a lot of the big record companies positively encouraged tape swapping from gigs featuring the likes of Jimi Hendrix as it improved record sales - how things have changed)
    CD's appeared on a large scale in the 1980's and the death of the record was predicted.
    I last remember seeing vinyl singles some time in the 90's.
    MP3 becomes popular in the late 90's leading to the rise of Napster and other file swapping programs. Tapes still sell. Vinyl albums are still popular (and touted as superior by some). CD's sell by the shedload but not quite as much as at their peak.

    News, Television and Film
    Regular newspapers start cropping up in the 18th/19th Centuries. They become rather popular.
    By 1930, a popular news format is newsreel such as Movietone and Pathe, shown in cinemas. Newspapers are still popular. Radio is also a widely used news system.
    Television is invented in the 1920's. It doesn't really take off big time until the 1950's. It doesn't kill off newspapers. It does, however, kill off movie news (after all, who wants news that's a week old when you can get it every day?)
    VCR's start becoming really popular in the 80's and the big corporations say that videos will kill off their industry.
    Hollywood now makes shedloads out of video sales. More people go to cinemas than at any time since the 30's. There are dozens of dedicated TV news channels. Newspapers still aren't dead.

    The big corporations have to change in order to survive. These court cases involving Napster, Digital TV recording, DeCSS et al aren't about "protecting the artists" (who only get about 2-5% of the price of a CD - guess who gets around 70%); they're about the big corporations not liking having to get off of their laurels and find a sustainable business model. OTATV as WE know it probably is dying: as far as I can see, it will eventually only remain in areas where cable cannot take off because of geography and there is sufficient public will to keep it.