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Self-Destructing DVD's Coming Soon

BrianH writes "Looks like a close cousin of everybody's favorite self-destructing video format is making a comeback. Four years after Circuit City and its Hollywood backers pulled the plug on the self-expiring DVD concept, FlexPlay Technologies has introduced the EZ-D...a 48-hour self-expiring DVD disk. The difference? This time around you don't need a special player, and "time extensions" are no longer an option. It looks like Buena Vista has already signed on to the format, so Disney, Mirimax, and all of their other companies should be using this soon. As if that wasn't bad enough, it looks like this works for music and software disks too!" Here's an older story on these technologies.

80 of 790 comments (clear)

  1. Mission Impossible by krisp · · Score: 4, Funny

    Also great for those messages that just need to self destruct. Kind of reminds me of Inspector Gadget. I'll get you next time gadget! NEXT TIME!

    1. Re:Mission Impossible by rtscts · · Score: 5, Funny

      Go Go Gadget DVD ripper..

    2. Re:Mission Impossible by Carnivorous+Carrot · · Score: 3, Insightful

      Exactly! Now those who would rip the DVDs will just have to do it very quickly.

      Meanwhile the rest of us will have a problem paying $15 for a movie we can get a "2 day pass" on.

      So:

      1. Rippers not foiled
      2. Home buyers irritated they pay good money and don't "get" the movie.

      Sounds like a piss poor excursion for the record industry.

      --
      "Has [being a kidnapped teenage girl, raped repeatedly for months] changed you?" - Katie Couric to Elizabeth Smart
    3. Re:Mission Impossible by sleeper0 · · Score: 5, Interesting

      I dont get your response, where does it say anyweher that the point of this system is to foil dvd copiers? It isn't and it doesn't. As for people paying good money and dont "get" the movie, isnt the same thing true for a rental today? This is designed to be similar to a video shop transaction.

      Down the street from me is a big vending machine/kiosk type thing that purports to rent DVDs. I havent been able to try it because it seems to require a discover card and the signup cards never seem to be there. But from looking at it it seems to have 20 movies or so available 24 hours a day for a 3 day rental.

      I am guessing that is the type of thing they want to do with expiring DVD's. If they sold 48 hour dvd rentals at airports or hotels i'm sure i would use the service from time to time. And the company and the buyer dont need to worry about where they will be in 48 hours to return it. Takes all the difficulty out of running a vending machine based rental service.

      Of course it doesnt seem like a good replacement for blockbuster, i agree with many posters that said the last thing we need is the entire world throwing out every movie they rent. But then again there are disposable cell phones for sale that serve a niche but we arent all throwing away our telephones after every call.

    4. Re:Mission Impossible by iamhassi · · Score: 3, Interesting
      "Go Go Gadget DVD ripper.."

      Aw crap, why'd you have to go and say that?? Now if it fails FlexPlay Technologies will blame it on DVD rippers, and it'll be another reason for makers of DVD-copying software to be sued, and somehow the RIAA will stick their big nose in.

      --
      my karma will be here long after I'm gone
    5. Re:Mission Impossible by Goldberg's+Pants · · Score: 3, Insightful

      Go Go Gadget DVD ripper..

      hehehe As soon as I read the article I thought of that.

      The thing that really pisses me off with this is it's yet another disposable consumable. AKA more waste for the friggin' landfills. I mean what, exactly, is wrong with the current DVD format? I can understand the use of these for, say, screeners for video stores, and awards consideration etc... but again, this is yet another ridiculous idea to rank next to the disposable cellphone.

      Resources on this planet are not unlimited, and we're always being told to conserve and the like, and then a company comes along with a disposable format of a product that a lot of people already have.

      Question: What happens if you're watching the disk at the moment 48 hours is up? Does it slowly corrode? Just die? Can the process be stopped with, for example, freezing? Or being vacuum sealed in a bag?

      Another question: If this moronic idea is being adopted, how long before a "mistake" is made at the pressing plant, and the $40 boxed set you just shelled out on dies two days after you open it?

    6. Re:Mission Impossible by MyHair · · Score: 4, Interesting

      ...i agree with many posters that said the last thing we need is the entire world throwing out every movie they rent.

      I'm not exactly an environmentalist, but everything is going throw-away it seems. Swifter-type one-use dusters and mops, paper plates (don't recall the brand) now advertising that you have more time for family if you use their product and throw it away--this commercial complete with a shot of Mom doing dishes and looking over her shoulder to Dad with two kids laughing over a game or similar group activity. Disposable DVDs...sheesh.

      I remember when Compact Discs first came out; one of the promotional ideas was that it used less plastic than LPs (that's "vinyl" or "records" for you young 'uns) and cassette tapes, yet they packaged them in jewel cases several times the CD's thickness and large boxes over twice the height of the jewel case. WTF? I guess they were afraid of them being stolen. The boxes eventually shrunk but the large jewel cases are still prevalent.

      Come to think of it, my Mom made my sister and I do the dishes while she and Dad had all the fun.

    7. Re:Mission Impossible by mesach · · Score: 4, Insightful

      I dont see Blockbuster or any rental places carrying this, in fact they might be against it.

      Most of their income comes from late fee's.

      If there's no incentive to bring the movie back, they have no recourse to charge a late fee, bye bye extra income

      --
      moo.
    8. Re:Mission Impossible by mobets · · Score: 4, Interesting

      Actually, they seem to support recycling: http://www.flexplay.com/recycle.html

      also in their FAQ: http://www.flexplay.com/faq.html#recycle

      --

      It was me, I did it, I moved your cheese
    9. Re:Mission Impossible by Corrado · · Score: 4, Interesting

      Yea, if you mail the disk to a recycler Missouri. Using your own envelopes, stamps, time, effort. Yea, that will happen quite a bit around here.

      However, if I can toss the disk in my city recycling bin that might not be too bad...

      --
      KangarooBox - We make IT simple!
    10. Re:Mission Impossible by jargon · · Score: 3, Interesting

      Well recycling is a nice idea, but not always a good one. Most of the time, people say "recycling" when then really mean "downcycling": reusing a material after it has gone through a process that drops its quality.

      For instance, when you melt down plastic bottles, you are mixing different plastics together and introducing impurities into the "new" plastic. You now have crappy plastic. You often add some fresh material to the "recycled" material to make it usable. Overall the process is expensive, and often the chemicals used aren't terribly environmentally friendly, and you really don't know if the recycled plastic is healthy - will it off-gas into your food?

      This is true for metal and paper recycling as well - any recycling where the material hasn't been designed to be cleanly extracted and recycled.

      The best "recycling" is simple reuse. To not chuck the product, but to either refill or otherwise reuse the product.

      It does appear we are in a worsening trend of products that are designed for short use. These are poor quality products with clever marketing. My crappy plastic containers become "single use!" and now I can sell a boatload of them.

      I won't be buying disposable DVDs any time soon.

      --
      /dev/psychic: No medium found
  2. Ways to crack it by swtaarrs · · Score: 5, Funny

    I'm assuming the disc reacts with gasses in the air, so all you have to do to get unlimited viewing time is keep the dvd in a vacuum, nothing major.

    1. Re:Ways to crack it by Anonymous Coward · · Score: 5, Funny

      . . . you can also, for fun, walk around the video store with a pin.

      Poke. Poke. Poke. Poke.

      No more movies.

      Mwa ha ha ha.

    2. Re:Ways to crack it by narfbot · · Score: 5, Insightful

      What happens under different atmospheric or weather conditions? Will it, in some places, never work when opened, or in another, they will never destruct? Are you sure it's caused by reacting gasses or some maybe some kind of timer?

    3. Re:Ways to crack it by polymath69 · · Score: 5, Informative
      I'm assuming the disc reacts with gasses in the air, so all you have to do to get unlimited viewing time is keep the dvd in a vacuum, nothing major.

      The story I saw this morning seemed to imply that there were two color changes involved. One, when you removed it from the envelope, to make it readable, and another 48 hours later making it unreadable again. (On rereading it, they may have meant "undecypherable to the laser" where they wrote "impenetrable to the laser"; you know how those non-techies are with language: so there may be only one color change.)

      That said, maybe you could extend the life somewhat by keeping the disk in the freezer between plays. But you know people will just copy 'em to the hard drive instead of bothering.

      --

      --
      I don't want to rule the world... I just want to be in charge of mayonnaise.
    4. Re:Ways to crack it by deglr6328 · · Score: 4, Interesting

      If the mechanism of self destruction is a chemical reaction between an added layer of dye(or whatever) and the Oxygen in the atmosphere (almost definitely how it works), then that means there will very likely be a stong unavoidable lifetime dependence on heat. DVD PLAYERS ARE HOT! And some more so than others....that =class action lawsuit from people who happen to have a brand of DVD player that runs particularly hot and whose "EZ-D's"(puke) are viewable for a much shorter time than the average.

      --
      - "Hear that?! The percolations are imminent! Cease your ingress!"
    5. Re:Ways to crack it by Dylan+Zimmerman · · Score: 4, Interesting

      Well, I'm wondering just what reaction they use.

      "After 48 hours of impeccable play, the DVD will no longer be readable by the DVD player". 48 hours of impeccable play implies that the reaction takes 48 hours to even get started. Somehow, I suspect that the quality will degrade rapidly as the deadline aproaches. And if it does, will we be able to claim false advertising? If the reaction is really air based, then what happens if the air has a high concentration of the reactant? That would make the DVD drcay more quikly. Would we be able to sue for our remaining few hours?

    6. Re:Ways to crack it by msaulters · · Score: 4, Interesting

      If it reacts with a gas in the air, it's probably oxygen. No vacuum necessary... Just open it in a chamber full of N2. Completely non-reactive and very cheap.

      Then cover it with a layer of clear acrylic spray. There may be some vertical deviance, but most players are made to correct for up to somewhere between .3mm and .5mm vertical dev. Translation: as long as you get an even coat, it should play nicely (unless the acrylic is permeable to O2 or has a chemical that itself reacts with the disc).

      --
      These people looked deep into my soul and assigned me a number based on the order in which I joined.
    7. Re:Ways to crack it by Goldberg's+Pants · · Score: 4, Insightful

      You just have to hold your breath a REAL long time...

      I think this says a lot about how ripped off we are with regular DVD's. I mean this seems to be targetted at the rental market. It appears to be an additional process in the manufacturing (at least from skimming the article I got that impression), which will increase expense, and yet it appears these will be sold at rental prices...

    8. Re:Ways to crack it by Bluesman · · Score: 5, Funny

      Yeah, and the sound would suck.

      --
      If moderation could change anything, it would be illegal.
    9. Re:Ways to crack it by Jace+of+Fuse! · · Score: 4, Interesting

      Will it last longer in a low pressure environment like in the mountains?

      A few things can be assumed. First off, the estimate of 48 hours is probably just that. If the movie only lasts 48 hours, or if it happens to last 80, then it was all just chance one way or the other.

      I'm guessing they probably say 48 hours, because that is the minimum it could last. The point behind the movie is that it does decay, and it's not so much a matter of how long that decay actually takes.

      Next, if the reaction happens actually because of contact with air, then it's safe to assume that it actually NEEDS constant exposure to that air to react. If that's the case, no problem. Gloss clearcoat will easily prevent the air from reacting and can be purchased in a spray can at any hardware store. I'm suspecting that if you buy one of these movies and place it label down and give it an even, clean, and complete cover of clearcoat, the reaction will probably stop.

      --

      "Everything you know is wrong. (And stupid.)"

      Moderation Totals: Wrong=2, Stupid=3, Total=5.
    10. Re:Ways to crack it by orthogonal · · Score: 4, Funny

      Just open it in a chamber full of N2....
      Then cover it with a layer of clear acrylic spray.


      Thanks a lot, you insensitive clod! Now you've gone and made nitrogen and clear coat illegal circumvention technologies under the DMCA.

      Now only criminals will have nitrogen and clear coat.

      And I use them everday for, uh, um, medical reasons.

    11. Re:Ways to crack it by i_am_nitrogen · · Score: 3, Insightful

      I'm wondering if they, instead of relying on the air to break it down, fill the DVD package with an inhibitor which is released when the package is opened. That way, the only way to preserve the disc would be to find out what the inhibitor is and make a chamber filled with it.

  3. So what? by DarkHand · · Score: 5, Insightful

    Is this really a problem for people who have access to DeCSS and a DVD burner?

    1. Re:So what? by BitterOak · · Score: 5, Informative
      actually, you don't need to decrypt anything to make a bit-by-bit copy. Kind of silly, if you think about it.

      Remember though that DVDs require two decryption keys to work: one of which is stored in the player, and the other in a special area on the DVD. Blank DVDs have this key area zeroed out and can't record data on them, so unless you have a DVD press in your basement you can't make a true bit-for-bit copy which includes this vital key area. This is why decryption tools like DeCSS are necessary if you wish to copy CSS encoded DVDs on your computer.

      --
      If I can be modded down for being a troll, can I be modded up for being an orc, or a balrog?
    2. Re:So what? by AEton · · Score: 4, Insightful

      Is this really a problem for people who have access to DeCSS and a DVD burner?

      I wouldn't say "problem"--I'd say "boon". Suppose your '48-hour DVD' is flawed and only lasts 46. Are you going to:
      a) send it back with a friendly request for your remaining two hours, or
      b) cheerfully use your backup copy?
      And on the somewhat-more-illegal side, there's a definite advantage to a product you can 'rent' and never be expected to return--it's half as much hassle since you only have to go to the store once. (Unless you have to go back to return the discs, which might, according to the article, be reusable--but maybe that won't happen in the US, since America is so used to disposable appliances.) Good job preventing piracy, guys!

      --
      We recently had heard in the office over one of the Yellow Machine that's made by Anthology Solutions.
    3. Re:So what? by Anonymous Coward · · Score: 5, Informative

      also commercial dvds are typically double layer and use more than 4.7 gigs of storage. Downsampling of the video bit rate or removal of special features is usually needed.

    4. Re:So what? by drinkypoo · · Score: 4, Insightful

      Of course, if you have a DeCSSing DVD player, then you can just make copies and play them anyway. The fact is that decryption tools like DeCSS are mostly necessary if you wish to copy CSS encoded DVDs on your computer, for use anywhere else. You can copy the VOBs and play them just fine with the right software. It's making a SVCD or VCD or DivX or what have you, or making a DVD which is playable in ordinary devices, that requires DeCSSing ahead of time, rather than at play time.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    5. Re:So what? by BrynM · · Score: 3, Insightful
      From what I heard on NPR, the disks can be ripped and copied. They also likened the expiration process to rust, which I thought was odd.

      It should be interesting to see how these effect the storage market and the film industry. Imagine a game that requires a CD that expires in 48 hours. How about a copy of Windows where the install disk fries itself after install? This combined with product activation would be a real pain in the ass.

      --
      US Democracy:The best person for the job (among These pre-selected choices...)
    6. Re:So what? by fishbowl · · Score: 4, Interesting

      >Imagine a game that requires a CD that expires
      >in 48 hours.

      I imagine someone will buy it. If it is perceived as cheap ($2.00-$5.00 each time instead of $60.00 one time, works better in some people's reasoning). I wouldn't touch such a game.

      >How about a copy of Windows where the install
      >disk fries itself after install?

      Whoever chooses to buy such a thing brings the consequences on himself. I'm not sure I see a problem really. In a way, I wish Microsoft hadn't been so willing to enable copying from the beginning. Had they made it difficult to copy windows install discs, we might have seen more competition in the OS market since 95. I often wonder if more people have Windows installs that are afoul of the license, than have completely legal installs. Some days I actually wonder if one person in ten who runs Windows even has an original install CD.

      There are alternatives to Windows, but most people don't know it. If they can't afford Windows, they know they can get it free. If Microsoft actually made an effort to stop them getting it free, they would start to understand the value of the alternatives.

      --
      -fb Everything not expressly forbidden is now mandatory.
  4. No problem. by ripewithdecay · · Score: 5, Funny

    It doesn't take 48 hours to rip a DVD. ;)

  5. Great! by El+Neepo · · Score: 5, Funny

    Now I don't have to return the DVDs after I rent them to rip and encode. Thanks MPAA!

    1. Re:Great! by orbital3 · · Score: 5, Funny

      I know! They even give you a nice case with cover art and everything! How cool is that?

  6. Great, just great! by Grapes4Buddha · · Score: 5, Interesting

    ... and then I'm sure they'll cry victim when everybody starts copying the damn things and starts giving them all out to their friends because you can't get a permanent copy of the work.

    I'll tell ya, the first thing I would do with such a thing is to back it up. Or better yet, I would just return it after it expires and tell them that it never worked right in the first place. It's not like they could prove otherwise.

  7. In other news... by Anonymous Coward · · Score: 5, Funny

    Inspired by HP and its printer cartriges and now Flexplay, Ford has decided to make its cars cease to function after 60,000 miles or 10 years, whichever comes first. A press release says that "this will ultimately help consumers, as older cars just aren't as safe - for the driver or others on the road." When the time runs out, strong chemicals will be released to distroy most of the cars internal components. Disabling this protection will result in prosecution under the DMCA

    1. Re:In other news... by Maul · · Score: 4, Funny

      From my experiences with Fords, 60,000 miles or 10 years would be a VAST IMPROVEMENT over their current lifespan.

      --

      "You spoony bard!" -Tellah

    2. Re:In other news... by BagMan2 · · Score: 3, Interesting

      Actually, if these self-expiring cars cost 1/4 what an equivalent non-expiring car would cost, sign me up. That is what we are talking about here.

  8. Cool idea for rentals by Azureflare · · Score: 4, Insightful
    I like the idea for rentals, I hate having to return stuff to the video store. I have doubts whether people will actually "recycle" the used-up dvds though. Personally, I do recycle, but I wonder if other people who don't like recycling will simply toss 'em, and then we'll have a massive trash problem on our hands...

    The solution is scavenger robots, that search for used-up dvds =)

    "Hey give that back! I was using that as a coaster! GNggghhhh!!"

  9. 48 hours huh? by JudgeFurious · · Score: 5, Funny

    If you can't manage to get the vobs off of there and create yourself a longer lasting copy in 48 hours you probably don't deserve anymore stolen movies IMO. At the very least you lose your honorary "Pirate" title.

    --
    Appended to the end of comments you post. 120 chars.
    1. Re:48 hours huh? by muzzmac · · Score: 3, Funny

      Hell yeah. Just think what Jack Bauer can do in just 24 hours. And he's not 1337!

  10. They're doing you a favor! by MrPerfekt · · Score: 4, Funny

    Shouldn't all copies of The Hot Chick be destroyed after 48 hours?

    --
    I just wasted your mod points! HA!
  11. Open Season by Euphonious+Coward · · Score: 4, Insightful
    So now they have discs that you not only can copy, but must copy before they evaporate.

    Somebody tell me again how this reduces the impulse to bootleg? They might as well just sell the nicely-printed cover art, and let people get the bits from their friends, or wherever. (Maybe they can get AOL to send them out.)

    1. Re:Open Season by drinkypoo · · Score: 4, Informative

      You're not getting the point either. IT'S NOT TO PREVENT HAVING TO RETURN MOVIES TO THE STORE. As has been pointed out amply in this and previous stories on similar topics (not an actual product announcement, but various stories on this which could be summed up as "coming soon to a landfill near you") video stores make a significant portion of revenues from late fees. This rarely results in them actually losing a rental sale since when people go to rent a movie, they generally have a backup plan in case the movie they want is out.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  12. What about DOA's by afidel · · Score: 4, Interesting

    Like any technology it will have a a certain % failure, what will the rental place do if you come back before 48 hours with a dead disk?

    --
    There are 4 boxes to use in the defense of liberty: soap, ballot, jury, ammo. Use in that order. Starting now.
  13. Expiration by DASHSL0T · · Score: 4, Funny

    I know what else just expired: My willingness to plunk down my hard earned money supporting the music and movie industries.

    --
    Freedom Is Universal
    Linux-Universe
  14. Trying to put rental places out of business? by Maul · · Score: 5, Insightful

    Obviously, nobody is going to pay full price for a DVD that self destructs. This is meant as a rental replacement. However, something like this could put rental places out of business.

    Why? Rental places typically buy a certian number of new copies and rent them out repeatedly, after a few rentals the disc is paid for and it is pure profit on the disc after that, especially when you factor in the real money maker, late fees. When the movie is no longer a hot rental, they'll then just sell off their excess copies as pre-owned DVDs.

    With the self destructing DVD, rental places will continuously have to replace their stock. They will not be able to charge late fees, nor will they be able to sell excess copies they've already made money off of. Ultimately, the rental place will no longer even be necessary since you'll likely be able to buy the destructable disc at any retail outlet or direct from the company for $2 a pop.

    --

    "You spoony bard!" -Tellah

    1. Re:Trying to put rental places out of business? by HeghmoH · · Score: 4, Insightful

      Why should I care?

      We're always saying the music industry doesn't have any right to keep making money with an obsolete business model after technology has supersceded it, and that if they continue to stick with it then they deserve to die, even if it worked in the past. Well, the same thing goes for rental places. If technology comes along and puts them out of business, well, too bad. They have no fundamental right to remain.

      --
      Mod down posts with a "Free Mac Mini/iPod" sig, they're spam!
    2. Re:Trying to put rental places out of business? by nightcrawler77 · · Score: 5, Insightful

      Excellent point.

      And just imagine what happens when the public gets used to this crap: the studios permanently end the sale of DVD's and slowly inch up the pricing on these self-destructing ones. There you'll have it, the pay-per-play business model they so desire.

      That would also throw a fat wrench in the whole Fair Use/DVD copying argument...right now, we are entitled to make backups of our DVD's since we have purchsed them. But once you can no longer buy a DVD that will last more than 48 hours, what argument do you have that you should be allowed to back it up? Sadly, none...it's going to be gone in two days anyway.

      And I'm not even going to go into the issue of the waste this system would produce. I guess the MPAA's five-year plan is to have a worthless DVD sitting next to every worthless AOL CD in every landfill across America. Someone just shoot me now.

      --

      "Power corrupts, and absolute power corrupts absolutely." -- Lord Acton

  15. Re:Capitalism by XxtraLarGe · · Score: 5, Insightful

    Capitalism at its best means that we consumers have the ability to reject this stupid idea and cause it to fail....

    --
    Taking guns away from the 99% gives the 1% 100% of the power.
  16. Re:Great, just great! - uhh... by santakrooz · · Score: 3, Insightful

    Gotta love it.

    "The first thing I will do is make an illegal copy, then I will return it and ask for my money back by lying and saying that it never worked."

    I'm no angel, but what ever happened to ethics? Are we now so numb to piracy that stealing and lying are considered the "first thing" one would do?

    Am I the only one who thinks there is something just a little cracked in the general conscience?

    -sk

  17. Nobody cares about polution? by anagama · · Score: 5, Insightful

    This is just a cheap excuse to avoid digital distribution. Downloading the movies would be cooler, and more enviro.

    It seems the polution comments are not getting modded up. Why? How many billions of these things are going to be produced? Where does plastic come from for the most part (hint - we just had a war over this stuff)? And recycling? Just how easy is it separate the thin metal film from the plastic? Besides that, if these things are reactive to air - the article mentions that they begin to expire as soon as their opened - that would suggest some sort of strong plastic/foil packaging.

    Scrap the crap - just put it up for download.

    --
    What changed under Obama? Nothing Good
    1. Re:Nobody cares about polution? by HeghmoH · · Score: 5, Insightful

      Of course nobody cares about the pollution, think about this for one second, it's not a very large problem.

      In my household, we go through a couple of good-sized garbage bags a week. Even if we rented fifty movies every week it would hardly make a noticeable addition to our trash output. Even if you only count the nondegradable trash, an average movie watcher's rental consumption will not come close to touching the amount of other stuff they already throw away.

      --
      Mod down posts with a "Free Mac Mini/iPod" sig, they're spam!
  18. Suicidal DVD's by Bonewalker · · Score: 5, Funny
    I can just hear them now, poor little DVD's...engineered to die, but screaming "I want to live!"

    So, I oblige. *Inserts DVD into DVD-R*

    I don't call it ripping...I call it saving lives, one movie at a time.

  19. The Stakes are Open by jeffasselin · · Score: 3, Interesting
    How long until someone finds a way to defeat it?

    No really. If it's a software thing, shouldn't be too hard. If it's physical, like reacting to a catalyst, there is most likely some way to treat the discs so that they will remain usable longer...

    --
    If he explores all forms and substances Straight homeward to their symbol-essences; He shall not die.
  20. Great! by vought · · Score: 4, Insightful

    Duh...I want DVD...two dollah at checkout register...works once...what a bargain!

    More disposable crap to fill up the landfills with. I'm sure glad our kids are going to have to solve the problem of a throwaway society.

    I guess it'd be too much to ask them to make the discs out of something degradeable or to include a mailer for recycling - but instead, they place the burden on the consumer to recycle the discs by asking us to mail the discs in off our own volition. Something I'm sure we all have time to do.

    In other words, these discs will NEVER get recycled.

    Seriously, as the alpha-geek crowd, we should do our part to dissuade everyone we know from even thinking of buying these.

  21. Heres how I'd do it: by lpret · · Score: 3, Insightful

    I would do a refund thing: charge 8 bucks for the disc, and give 5 bucks for the emptied disc. This would more than encourage recycling, yet keeping the low cost.

    --
    This is my digital signature. 10011011001
  22. They keep missing the point. by Keith+Russell · · Score: 4, Insightful

    How long is it going to take for companies like this to realize it? turn-around traffic is way too important to rental stores for disposable media to work. IIRC, Blockbuster claimed that a full 1/3 of their rental business comes from turn-arounds.

    For those unfamiliar with the term, it refers to a customer returning one video and renting another, usually on impulse, in the same visit to the store. Obviously, if there's no returns, there's fewer opportunities to visit the store. Thus, fewer rentals, impulse or planned. Needless to say, that's a Bad Thing when rentals are your business. And how much of an impact is a constant flow of disposal DVDs going to have on inventory management?

    It was a loser with Circuit City DIVX. Earlier generations of self-destructing media were losers. No matter how much they improve the materials, it won't stop being a loser until they can make up for the lost traffic at Blockbuster and Hollywood.

    --
    This sig intentionally left blank.
  23. Re:Great, just great! - uhh... by moncyb · · Score: 4, Funny

    what ever happened to ethics? Are we now so numb to piracy that stealing and lying are considered the "first thing" one would do?

    Well...it works for the MPAA and RIAA. I guess the "consumers" are catching up. ;-)

  24. I disagree by poptones · · Score: 5, Insightful
    I think widespread use of this tech could really drive the sale of huge-GB hard drives.

    Speaking as someone more than 30 miles from the nearest "good" rental shop, I really hope this catches on.

  25. Re:Great, just great! - uhh... by miu · · Score: 3, Insightful
    Am I the only one who thinks there is something just a little cracked in the general conscience?

    Nope, I'm baffled by how acceptable theft has become. I know the big media companies are bad and want to restrict our rights, but that does not justify consuming their product and not paying for it.

    The attitude of "if I can get away with it then I should do it" seems to be everywhere.

    --

    [Set Cain on fire and steal his lute.]
  26. Damn damn damn! by Call+Me+Black+Cloud · · Score: 3, Funny

    This comes out just after I finished installing a dvd player to watch in my hyperbaric chamber.

  27. End of the local rental store. by Lairdsville · · Score: 3, Insightful
    If this takes off, I can imagine buying these DVD's in the supermarket or anywhere. Anyone could sell them because you would not need to support the whole rental infrastructure.

    Glad I don't own a rental store, this could be the end of the business.

  28. Those who don't learn from the past.... by Restil · · Score: 3, Insightful

    Hey.. if they want to blow another $100 million to try it again, go ahead. I personally would have figured it out the first time, but that's just me.

    -Restil

    --
    Play with my webcams and lights here
  29. You don't need a vacuum by AnotherBrian · · Score: 4, Informative

    Depending on what gas in the air causes the reaction, it's probably the oxygen or nitrogen.

    If the reactant is oxygen or nitrogen just place the dvd player in an open box with a piece of dry ice or another source of CO2. The CO2 is heaver than air so if you don't disturb it, the CO2 will stay in the box. If it's not O2 or N, bolt the box to the ceiling and fill it with helium.

  30. workarounds: by acidrain69 · · Score: 3, Insightful

    Submerge the disc in an oxygen-poor environment. Someone already noted nitrogen. Possibly water (I guess it depends on the chemical reaction), oxygen gas is O-O, water is H-O-H, depending on the chemical they use it may not react with the oxygen in the water. Watch DVD, submerge in tupperware DVD holder until next viewing cycle :)

    CD/DVD layer cleaners. Those Dr. Fixit things that clean scratched CD's. The chemical has to be exposed to oxygen, why can't you just scratch off the opaqueness? Kind of a reverse write-over-the-copy-protection-on-the-CD-with-a-sh arpie.

    Least cost-effective: Open the DVD in a vacuum and put it in it's player, in a vacuum. :)

    Seriously though, unless these are recycleable, I hope they fail miserably. What a huge waste of resources. More crap to throw away. What irresponsibility. What happened to ethics? Corporate responsibility? I guess you save some gas not having to return them tho. It better be cheaper than renting, cuz I live a quarter mile from a blockbuster. I don't mind renting and returning every once in a while.

    More chemistry to think about: Is it the oxygen that bonds to the disc that makes the disc opaque? Or does it bind and pull whatever off the disc causing it to be unreadable, kind of like an oxygen wash? Would another chemical binding cause the disc to not be opaque and never fail? I'm no chemist, I only have a rudimentary understanding of the underlying forces. Your thoughts?

    --
    -- Having a Creationist Museum is like having an Atheist place of worship
  31. One possible serious use... by m0ng0l · · Score: 3, Interesting

    Would be samples of games for various systems. If they can get / keep the price down low enough (say under $5), this might work. See a new game for you PS2/XBox/GameCube/PC, but aren't sure you'll enjoy it enough to warrant dropping $40+? By the trial disk. You now have 48hrs to try the game. Probably wouldn't work as well / at all for the PC, as all I need to do is copy the disk, and then find a no-CD crack for it, and I never need to buy it, but might work for the consoles. However, for movies? No way. I thought DivX (the Circuit City one) blew chunks, and am glad it died a (fairly) quick death. Unless you either sell me these disks for under $2, OR give me a VERY large discount AT THE REGISTER when I buy a non-expiring copy of the same movie, I would not buy ANYTHING in this format. As I said, NO mail-in rebate crap, as I would not want to wait 3-4 months for a rebate. Jason A.

    --
    Do you see the FNORDS? I refuse to post anonymously, as I am fireproof!
  32. Consumers are inherently criminal. by rice_burners_suck · · Score: 5, Funny
    Hmmm... By leveraging innovative technologies, content providers streamline compelling enterprise solutions.

    And this is definitely a COMPELLING solution. The way I see it, every product should self destruct after 48 hours. Bought a computer? Well, a $2,000 computer should be the first thing to self destruct after 48 hours. The warranty card would read, "This warranty expires 47 hours and 59 minutes and 59 seconds and 999 milliseconds after you make up your mind to buy a computer, and not even this particular one!"

    Bought a new car? They should attach explosives all over the car... don't worry, 48 hours after leaving the dealership, a buzzing sound will alert you and your passengers that you must exit the vehicle, and then the car will drive itself under automated control to a safe part of the desert before exploding. And yes, you still have to pay off the financing for the new vehicle. In fact, dealers will be extra innovative in this respect: You'll simply subscribe to receive a new car every 48 hours and your bank account will simply be debited for the $25,000 or whatever the MSRP is for each occasion. If you don't have that amount of money at the bank, the dealer will provide an alley for you to prostitute yourself in order to earn the money. In fact, it will become federal LAW that you MUST prostitute yourself in order to pay for self-destructing products, as it is the God given right of multinational corporations to enjoy eternal perpetually increasing profits, and it will simultaneously be illegal to prostutute yourself, thus putting you in a situation that you will go to jail no matter what you do, and you will have to subscribe to a new "eMafia" protection service to avoid such arrest. It will obviously be illegal to bypass any devices that make the car blow up after 48 hours, and if you do so, you'll get more time in jail than a murderer or a rapist. In fact, to make the justice system more balanced in light of today's enormous piracy problems, murder charges and rape charges will be reduced to misdemeanors, because those crimes aren't all that bad, but if you God-forbid copy an album so you can perform the horrendous crime against humanity, a thousand times worse than any genocide this world has ever seen, the criminal act of listening to an album that you paid 20 bucks for... you should be beaten nearly to death but simultaneously kept alive, and tortured, and made to suffer the worst of all sufferings of the world combined and then some, because you are the dirtiest, slimiest, shittiest, more horrible criminal this world has ever seen, and shame on you.

    Oh yeah... Houses will be made to self destruct in 60 hours, to compensate for the fact that you need to move your belongings in before they self destruct.

  33. Overkill much? by Anonymous+DWord · · Score: 5, Funny

    Christ. Trust a geek to come up with a plan for bolting a helium-filled DVD-playing box to the ceiling to avoid the ELEVEN DOLLARS a brand-new DVD costs. Or are we doing this because we can? Slashdot makes me laugh sometimes.

    --
    "If he thinks he can hide and run from the United States and our allies, he's sorely mistaken." Bush on bin Laden
  34. Environment? Market? by gad_zuki! · · Score: 3, Interesting

    >This is designed to be similar to a video shop transaction.

    Okay, lets assume this isn't a hamfisted attempt to push DRM down the throat of Joe Sixpack. While all these useless DVD discs pile up in the local landfill, someone out there is getting a pizza delivered.

    I wonder what's best for the long-run? A peapod-like video store or 48-hour DVDs? You still have to drive out to the store to buy the DVD in the first place.

    Also, video stores makes a lot, if not most of, their money off late fees. I wouldn't expect these things to be that much cheaper than the offerings at your local video store.

    Also, where exactly is the market for this? People too lazy to goto the video store AND who also don't have pay-per-view AND don't want to subscribe to NetFlix? Yeah right, I'm sure these 800 people are going to love DRM-DVD.

  35. Film Industry by mcc · · Score: 4, Funny

    It should be interesting to see how these effect the storage market and the film industry. Imagine a game that requires a CD that expires in 48 hours.

    Hmm.. When I first read that, I misinterpreted your mention of the "film industry" to mean they'd use this as a plot point.

    NEXT SUMMER.. IT'S JAMES BOND.. IN A RACE AGAINST TIME!

    [M] James Bond, we need you to get this DVD to a scientist held prisoner in a North Korean jail!
    [James Bond] Sounds too easy. What's the catch?
    [M] You only have 48 hours-- before the DVD's copy-protection makes it disintegrate!

    And of course james bond slams the dvd into the north korean prisoner's imac with 5 seconds left before the disk oxidizes or whatever, after which we get to see a tense moment while COPYING FILE appears on screen and a progress bar tries to outrun the dying DVD while the seconds tick down... will it be copied in time?

    Find out, in ..
    007: JAMES SCREWS SOME CHICKS AND THINGS BLOW UP
    [[ This film is not yet rated ]]

  36. Re:Environment? Market? by DennyK · · Score: 5, Insightful

    Can't speak for the 799 others, but I'd like this. If I could pick up a 48-hour DVD for a few bucks, that'd be a good deal to me. I don't have pay-per-view, I hate making two trips to Blockbuster for a single movie, and Netflix is a bad deal unless you rent at least four or five movies a month. There just aren't that many movies I'd like to see. Plus, since you don't need to have a rental system in place, they could stick these things anywhere: 7-11, grocery stores, Wal-Mart...all places I usually go anyway. I'd love to be able to pick up an occasional movie "rental" when I stop for gas or groceries, without having to worry about returning it by such-and-such a date. It's like DivX without the expensive equipment, the invasive privacy issues, or the hassle. Pretty cool stuff, actually.

    And what's with all the yelling about DRM? I hate overly-restrictive DRM as much as anyone, but how is an essentially normal DVD that just stops playing after 48 hours any worse than a normal DVD that you have to give back to Blockbuster tomorrow? DivX, with all its nonstandard technology, "activation" crap, etc. was ugly. But this EZ-D thing you can play in any DVD player, there's no one tracking what you're doing with it...what's the big deal? It's not like these are going to replace real DVDs in the market. This technology is made to target renters, not buyers...

    DennyK

  37. 48 hours means I can give the "DVD" to my friends. by mib · · Score: 4, Insightful

    This could be a great rental-fee saver for my friends and I.

    If I unseal the movie and watch it in 3 hours, it still has 45 hours of life left. I can then pass it on to someone else to watch because, unlike regular rentals, I don't have to trust them to return it.

    I have a feeling video stores are not going to like this. Or do they get the majority of their money from people without friends?

    - mib

  38. Oh drats by drix · · Score: 4, Funny

    Damn! If only there existed some sort of device that would copy a DVD in less than 48 hours, a so-called 'DVD-copier'. May thee rot in the depths of technological hell, Flexplay Corporation and your cursed, foolproof technology.

    --

    I think there is a world market for maybe five personal web logs.
  39. Simply DON'T buy these products! by Zathras11 · · Score: 3, Insightful

    It worked with DivX. The reason that failed
    was that MOST people avoided it. If you ever
    see a product you want that is only available
    in this new EZ-D format, contact the company
    and tell them that you are not only not buying
    it, but that you will not buy any of their
    other products either, until they stop using
    that system. When enough of us do that, they
    will have a simple choice; stop using the
    system and have out money, or continue to use
    that system and NOT have our money. I believe
    that like DivX, they will choose our money...

  40. Sweet! by Vidiot3k · · Score: 3, Funny

    This sounds great! Just imagine, no more late pornos! Don't you just hate it when you've got your S.O. at the rental place and they ask for a late fee on "Lesbo Love Fest #69"

  41. Put some windex on it! by ediron2 · · Score: 3, Funny
    Wouldn't it be the funniest thing if the countermeasure for this special degrading coating was to...
    Put some windex on it ?

    Seriously, does anyone think that some little startup has so completely exhausted the realm of human knowledge in proving there are no countermeasures? I doubt it.

    There's nothing like 5 billion people looking for a Something-for-Nothing win to subvert a concept like this.

  42. Chemistry by Anonymous Coward · · Score: 3, Informative

    Everyone seems to be interested in the chemistry behind this, but the article posted here does not go in-depth about this, which has lead to many misunderstandments.

    We will never know what happens exactly, as this will obviously be a trade secret. I will buy a DVD like this as soon as they are available, even though I don't have a player for it. Just to see the effects of changing the environment in which the DVD is kept, and see if it slows down or speeds up the process.

    Let's summarize:

    There are two technologies, SpectraDisc and Flexplay.

    Both Flexplay and SpectraDisc add a chemical time bomb to DVDs that begins ticking once the package is open and the discs are exposed to air.

    SpectraDisc applies an outer chemical layer to the disc that begins evaporating and changing in color as the expiration time nears.

    Flexplay integrates its chemicals into the inner layers of the disc.

    SpectraDisc DVDs turn blue. Flexplay discs also turn darker, becoming so opaque that the laser inside a DVD player no longer can read the disc. Eventually, the laser beam is not reflected anymore, because the disc has become too dark.

    Spectra Science won't say exactly how its technology works, just that the chemical reaction is similar to how litmus paper works. Once the disc is put in the player and is hit by the DVD laser, it starts a process that eventually turns the disc blue, and blocks the DVD player's ability to read the disc.

    SpectraDisc's self-destructing DVDs can be reused if a new coat of the play-limiting chemicals is reapplied. Apply those chemicals, and your DVD works again.

    Flexplay's discs can only be broken down and recycled as plastic waste. Without opening the Flexplay package, the DVD will become unreadable after a year. Which means the reaction also occurs in the wrapping, although a lot slower.

    None of these technologies disable the possibility to be copied. A DVD can be ripped in about half an hour, and no technology is built in to stop you from doing that. But you can also copy a rented VHS. In fact, this is renting, it's just that "giving it back" is replaced by "making it unreadable", which has the same result: you once had a working copy, and a bit later, you don't.

  43. how it works by infocalypse1 · · Score: 3, Informative

    Take a look at the following US Patents: 6537635 and 6511728. My best guess is that their first gen disc uses the Silver/Aluminum redox effect. This is dead easy to block, and, moreover, is reversible. This stuff could be a lot of fun to play with. (p.s., the full text of the patents is available on the US PTO database- use any search engine to get the URL)

  44. Exposure to air? Unlikely. by Peale · · Score: 3, Interesting

    A lot of people are speculating that exposure to air is what will cause these disks to cease working. My hypothesis would be an exposure to light.

    After being exposed to light, the disk then takes approximately 48 hours for the chemical agent to cure. It's probably some derivative of silver nitrate (used in photographs) and will opaque the disk, and the laser will then be unable to read it.

    Just my .02

  45. Actually this could be a GOOD THING! by Whatchamacallit · · Score: 3, Insightful

    Yup, as others have posted, here is a list of things that this would be useful for.

    1. Mail Order DVD movies on the cheap.
    2. DVD Vending Machines
    3. Buy a disposable DVD at the video store instead of renting get's you a quality disc that isn't scratched so it won't skip! (this really pisses me off when I rent DVD's).
    4. Cheaper for video stores to stock more copies!
    5. No more late fees!
    6. Hotels could save money and offer more choices by selling disposible DVD's instead of video on demand pay per view. Basic DVD players are cheap too.

    Seems like a good idea to me. Just make sure they don't degrade until you open the package and it's OK with me.

    This won't kill the regular DVD's that are for sale.

    Not so great for video games as you generally want more time then 48 hours. But I don't rent games to play to win. I rent to try it out before I buy it. If it sucks, I don't buy a copy. If I find I really like the game I buy it. There's a whole lot of crappola PS2 titles out there so I've been burned before and I don't have time to read all the reviews and keep up on the latest one hit wonder game title. I also don't have 48 hours to play the game non-stop, I have a job and girlfriend so that's out.