GameCube Sales Quadruple, Nintendo Debuts New Slogan
Thanks to GameSpot for their report that sales of Nintendo's GameCube have quadrupled, following the price cut to $99. The piece quotes an effusive GameStop spokesman as saying: "Our sales of Nintendo GameCube have increased more than fourfold. We are currently increasing our shipment requests for the system throughout the holidays." Meanwhile, the Chicago Sun-Times reports on the new Nintendo adverts, both TV and print, with the tagline "Who Are You?" - the print ads "...show the heads of Nintendo characters superimposed on famous images, including players in the rock band Kiss, a person straddling the now-demolished Berlin Wall and no less an icon than the Mona Lisa", and the massive $100 million ad spending will also feature "a 60-second cinema commercial... shot on location in Asia... [and featuring] more than 500 extras."
So am I the only one who is honestly not surprised by this? Gamecube is a really great system, with really great games, and people are obviously buying them in mass quantities now. To me, this shows that since PS2 hit the market first, and everyone hopped on that despite it's horrid launch and stuck with it, most of the gamecube sales to date have been from people like me who wanted the gamecube, not PS2. Now that Nintendo has slashed the price, people are going and buying it as a second system. Does anyone else smell the demise of the Xbox?
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I guess there is a lot to this whole idea of capitalism. If you lower the price, the sales will increase. In the case of Nintendo, it sounds like their gross profit is going to increase because they lowered the price.
Now if we can convince our governments that if they lower taxes, the tax revenue will actually increase....
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While the GameCube sales figure are much better, it seems to me like they could still be losing money on it. They lost a lot of third party support and can only churn out so many first party titles at a given time. If they still are losing money on each console sale, which would seem to be true, I'm not sure if they have enough titles to get into positive cash flow. Anybody with stats that say otherwise? Is the GBA enough to keep it afloat?
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I'm glad to hear their sales have jumped. Hopefully this nips the whole "Gamecube is dead" article blight in the bud, since I was getting sick of people claiming that, despite the excellent games.
skye
Given than the gamecube can probably be made for $50 in quantity, it seems to make sense to sell them for as little as possible and make money off the games. I'm not suggesting losing money off the console, but breaking even (which is probably what the $99 retail price is getting them). Game consoles seem to be largely about two things: number of consoles sold (I want to be able to trade games with my friends, and I don't want to be stuck with a console no one develops games for), and secondarily the tech.
The thing is, the tech doesn't make the games. I've played with my friend's PS/2 and while the graphics were nice, the game play seemed to suffer greatly: lots of boring transition 'movies', fights that consisted of pushing a bunch of buttons in any order as fast as posssible, and illdefined objectives.
I know it's just because I'm _really_ old now, but I'll take the games of my youth over the current crop. Wizardry, Wings of Fury, Crystal Quest, Ripoff, Joust, Star Castle, Gauntlet all had something that the latest FPS lacks.
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I'm sorry, I'm under the same opinion as IGN, that the ads cause more confusion, then the image Nintendo is trying to market through the advertising campaigns. Just take a look at how ridiculous this picture looks. It obviously doesn't look like Nintendo is aiming for the Xbox GenXer or teen. I have to say that most marketing campaigns, at least when they start out, are meant to be confusing. They are supposed to entice you with your curiosity. Let's hope Nintendo's hyped commercial changes my opinion.
IMHO, they should have marketed games themselves, not the brand.
If the sales numbers stay high for an extended period I believe Microsoft will be forced to drop the price of the Xbox. I told my brother about the price drop of the Cube and the next day he bought one. I know a few other people who may pick up a cube now also. The price drop, in combination with a good library of games and some great new upcoming games like Mario Kart Double Dash (drools in anticipation, Nov. 17 is to far away!) should help improve Nintendo's situation in North America.
My friends encouraged me several years ago to get a GameCube, because they already had PS2 or Xbox. When I go to the one's house we play PS2 (or Xbox, respectively) games, by mixing up the system we get more varity.
I didn't have the money back then though. Today I'm thinking about going the MAME/emulator route. Nothing like a good game of MULE/PacMAN, or such to remind everyone that this is about fun.
I'm wandering whether this 99 dollar price drop will last for the long haul. Is it possible that once Nintendo gets enough purchases, that it will raise the prices due to a newly found supply and demand? Also, how long can they keep up the demand? regardless of the price, are they doing anything to change their game software strategy any? I still feel that the online gameing found in PS2 and Xbox keeps the GC from being used by a larger sum of people.
As I write here, I think that this price drop coupled with their new ad campaign is mostly a good thing. However, I do question some aspects of Nintendo's strategy. As far as price point is concerned, it is likely that this is the first time that Nintendo is losing money on per-console sales. For a long time, only Nintendo broke even on each console, so now they're on par with Sony and MS (MS losing the lion's share at an estimated $110 per console upon release). However, Nintendo will seek to make this up in game sales. According to GI.biz their ratio is 8.4 games to every console, so that adds up to a very healthy profit in the long run.
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"...show the heads of Nintendo characters superimposed on famous images, including players in the rock band Kiss, a person straddling the now-demolished Berlin Wall and no less an icon than the Mona Lisa"
looks like the advertising budget was slashed to $99 too
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They dropped the price $50. To pay for the ad campaign, they'll have to sell what, 2M units to break even? Skip the marketing. With a 4X increase already, the news is out. BC
I bought mine and also got Pikmin ($20), Animal Crossing ($30), and Metroid Prime ($30), and a used memory card ($10). New system with 3 fun games and card all for less than $200. That's a pretty good deal, considering that all I play on my PS2 is NCAA Football 2004.
Got mine on ebay. Black in color.
Metroid Prime
Animal Crossings
Batman Vengence (think that was the name)
Skys of Arcadia Legends
Mario Sunshine
Legend of Zelda Ocarina of Time (didn't get the Windwalker, oh well)
StarFox
Lost Kingdoms
Resident Evil
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Modem
Used for about three months, and not well used eaither. All of this stuff looked like it was taken out of the original packaging and placed into the carry-all bag.
$230 with shipping.
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In the video game industry, losing money on the hardware is not the norm. This is a long standing rumor that people continue to tell. The first time this was even mentioned as a possible business model was when the PS1 came out in the U.S. and Sega said the price was too low and thus Sony was dumping. If you have any evidence that Nintendo or Sony have ever sold their consoles at a loss, I would love to see it. Until then, MS loses money on an X-Box sale and Sega lost money on Dreamcast sales but beyond those two systems, I do not know of any systems that have been sold at a loss when the system was still being actively sold. Two consoles in a market that's been around for over twenty years does not a "norm" make. You are correct that most hardware companies are making more money from the licenses and the game sales.
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They are selling more units worldwide than microsoft.
Yup.. so if your units of measurement were in the millions, 1mil * 4mil = 4mil. 1(2mil) * 4(2mil) = 4(2mil).
:P
Glad you know your math.
-
ping -f 255.255.255.255 # if only
Erf.. meant 2mil(1 * 4). Troll on me now for making a mistake ;P
-
ping -f 255.255.255.255 # if only
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Sony and Microsoft announced today that they're leaving the gaming business, thus ceding the entire market to Nintendo and its GameCube console. Slashdotters around the world wonder, "Is this the end of Nintendo?" Not that I'm trying to be smarmy or anything....
Is using Beowulf clusters of them to make weapons of mass destruction....
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I miss the Mario games you used to play as a kid too. They occupied you for hours, during which time I was able to make sweet love to your mother. Now you're always just sitting around making it impossible for me to get her clothes off. Why don't you move out of the house already? You're 27!!!
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Actually it was 150 for the GC with a free game or player, the difference there being that it was a very limited selection of games (none of which did I particularly care for).
specific advantages in the Xbox over the Gamecube...DVD player
Not fresh out of the box.
Oh and I don't know where you're living but it is exactly priced the same as a Gameboy (SP is pretty much the norm) at 99.99
Thats basically what I said...though I wasn't sure about SP price which I why I just said GameBoy (though actually I was thinking GBA, my bad).
Lastly you seem to have missed the point of the entire post. I'm in no way attempting to say that the GC is selling now because it's good (not that I don't like it), I am however saying that the only real reason for the sale increase is that it's cheap (which actually more implies thats it's not all that). Also as I said, my GC (when I get around to buying it) will be my THIRD console. I already have both the PS2 and XboX as well as my computer set up primarily for games.
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Probably due to the fact that most Games Consumers are Zombies, and buy whatever the company that owns the console market. The largest userbase being Sony's Playstation 2, and the most marketed game being Britian's GTA shows that. Ditto with EA's sports games, which barly change year-to-year. Most people just can't think for themselves...
Is nintendo once again pissing on european customers despite the fact that in europe they were 2nd?
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So with a game it was 149.99 now without a game it is 99.99 and a game costs 49.99. Wow, I saved a penny! Honestly it just shows that people look at the price and do not look at what you get for the price. I will admit, when I first heard about it, I was tempted to go out an buy one untill I realized that it wasn't as good of a deal as it sounds.
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I wonder if this means that Nintendo will resume production on the GC again soon? After all, quadrupling the sales by lowering the price as we start to slide into the Christmas season... that could certainly burn up some inventory.
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This sure beats the one they were tossing around at Nintendo before: 'Where are we going, and why am I in this handbasket?'
Seriously, from being in the game industry, I had given up on the Gamecube as dead (even though I bought one last month, and love it), and figured Nintendo had as well. I thought ok, they'll put in a token effort, and keep their heads above water, and then wo wus all with a fresh release of a brand new console earlier than anyone else. Awesome.
Then the Gamecube came down to $99 ($139 in Canada). That's cheaper than the GBA SP for crying out loud. Hell, why NOT buy one?
And that's exactly what people did. We've been selling quite a few of them lately, and at that price, no one needs to be told twice. Not to mention the new releases that are coming out (I checked through EB's new release list and found over a thousand dollars of just games that I can't wait to play - Starcraft: Ghost, Freedom Fighters, Rogue Ops, NFS:Underground, Beyond Good and Evil, and dozens more).
They also dropped the price of the GBA SP in Canada to match the GC, and brought some of their hottest titles into the Player's Choice lineup at $39.99 (including Animal Crossing, which was at $70 before).
In short, they blew me, a loyal fan, out of the water. I'll be glad to see those GCs flying off the shelf, but I can't help but wonder what else it is they have in the wings. Hopefully, it'll be something awesome, but we'll see.
--Dan
Surprisingly Gamecube is very durable...it will survive a dragging behind a car. Just Watch!
There are still specific advantages in the Xbox over the Gamecube. Networked games, higher quality output (audio and video), DVD player, hard drive.
As the other poster mentioned, the DVD player is a $30 addition. Internet games is $50/year (GC network adapter is an additional cost and more games are coming that support network play, though not internet play atm). Higher quality output is another additional cost (I don't know what the A/V pack costs since I have a fairly old TV). The hard drive is it, and without any of the other additions functions as an extremely large memory card and storage for music files (which I use quite a bit on certain games).
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The correct translation of the new slogan is:
"Who is your DADDY.. and WHAT does he DO!?"
1) Your analysis is based on bad assumptions so your result is way off. 2) You're a sick bastard for fucking a horse.
Increase the advertising budget tenfold!
I thought the purpose of advertising was to increase sales, not to affirm sales already made. Why not just continue with the current campaign of the "Now just $99.99"?
Oh well. At least with an uncracked system, they can't blame low sales on piracy.
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if there isn't some counterintuitive truth to this. Although the only "piratable" console I own is the Sega Dreamcast, I remember in my poorer years thinking about buying a PS1 just because you could get "free" games for it. Invariably, though, even the worst pirates end up buying a few games over the years, so even kids who buy consoles because of the vast piratable library and never buy any of their own will pick up a game or two for christmas, etc...
The very fact that the nintendo gamecube *isn't* cracked may actually be turning away potential customers.
I have a 'cube and i love it, but i can certainly see how people might make a decision like that.
I was about to go buy a game boy advance too. But hell I refuse to pay the same price for a gba as the gamecube. Especially since I have a gamecube already
half the cost of a cube. I got an SP for myself, that was closer to $100, but back in February I got my wife a brand new one for $78, that was a classic and they're quite a bit less now. She got my daugter one for her Birthday, used for $30. New classic models are only about $50. Do it. The GBA is worth having, especially if you have a Cube. I haven't actually attached my Gameboy to the Cube yet, but I will, I've got a game or two that supports it.
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Nintendo Australia are flaunting it on their front page right now.
Whatever the reason behind the price drop, the fact is it definitely boosted their sales. You can easily get a GameCube and a dozen great games for it, today. Even if they did ditch the system tomorrow (unlikely, especially now that the sales are surging), you could still get a bunch of great games (Pikmin, Star Wars Rogue Leader, Eternal Darkness, Super Mario Sunshine, Metroid Prime, Animal Crossing, Legend Of Zelda: The Wind Waker, Super Smash Bros. Melee, etc etc et-CETERA!!!) and get a lot of enjoyment from a system which, at $99.00, is a fantastic deal. I expect to see Nintendo clearing out their inventory on the shelves then starting up manufacturing on the GameCube again. It's a great system and the games are fantastic. The biggest selling point? It's the only place to go to get games developed by Nintendo (well, except for GBA of course). You can't play Nintendo games on the PS2 or XBOX and this gives Nintendo more of an edge that people appreciate.
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It's just one chain of many. Now, if Wal Mart reports the same then you have a real number.
Yes, this is called "building brand image". They are probably advertising the company, not the gamecube, because they have more products than just the gamecube.
actually there are no plans for big gamecube games next year
This is where you are just wrong.
Never mind for the moment that there is a BIG bunch of gamecube games still to be released before the end of the 2003, that the best bunch of games are always likely to be released at the end of the year to fit the holiday season, and that Nintendo's historically been tight-lipped until E3. So far, here are a few of the scheduled GC releases for 2004:
- Final Fantasy Crystal Chronicles
- Pikmin 2
- Pokemon Colosseum (rumored to contain a GC pokemon RPG)
- Wario Ware GC
- Tales of Symphonia
- Resident Evil 4
- Metal Gear Solid Twin Snakes
- Splinter Cell Pandora Tomorrow
- Harvest Moon
And these are *just* the headliners that have been announced so far. Nintendo is sure to announce a bunch of stuff once E3 comes. Somehow I don't really see what your worry is, this seems like a pretty impressive tenative lineup to me.Irritable, left-wing and possibly humorous bumper stickers and t-shirts
I think we can all agree that market share and game sales is what all 3 major console manufacturers are aiming for. Considering that the Gamecube is the only console that has effectively stifled large-scale piracy as a result of their non-standard storage media format, I think this is long overdue. Nintendo is confident that the majority of the people that buy a system will definitely buy games. And that is the bottom line.
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It shouldn't have remained in the North American version, but it did.
And sales weren't very high....
Thursdae
Oh boy, if the PSP is going to blow the GBA out of the water. Why were GameGear, Lynx, and the Turbo Grafix portable slaugtered verses MONOCHROME gameboy?
the gamecube has dropped its price to 1/2 its real price and ITS NOT being produced anymore
It was a temporary stop in production. The same press conference that announced the price drop also announced that production was starting again soon.
This campaign ad is not for upcoming gamecube games, actually there are no plans for big gamecube games next year
You mentioned Metal Gear and Metroid. There's also:
Star Fox Armada (or Star Fox 2, or whatever they call it)
Zelda (another cell shaded game)
Final Fantasy Crystal Chronicles
3D Kirby game
Pikmin 2
Resident Evil 4
Wario Ware
Mario 128 (working title)
games are $49.99.
And frankly I'd rather pay $99.99 for a system and choose from any game I want rather than pay $149.99 and be forced to choose between a small selection of games.
Maybe I'd rather get two older games that are used or whatever and save money there as well. Bundled packages don't give me that option.
For people who wanted that $50 game anyway it doesn't make sense but for people with budgets who would rather stick to $20 titles, it makes perfect sense.
Ben
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My mistake meant to say that I planned on buying a gba sp
Check the announcements when the head of HAL resigned. They mentioned that HAL was working on a 3D Kirby game to be released next year. It might've even been mentioned back at E3, because I remember hearing about it a while ago.
>> I was getting sick of people claiming that, despite the excellent games. Didn't stop them from doing it to the Dreamcast.
"Check the announcements when the head of HAL resigned. They mentioned that HAL was working on a 3D Kirby game to be released next year. It might've even been mentioned back at E3, because I remember hearing about it a while ago." yes its called Kirby's Air Ride it's a racing game.
fifteen years ago when I was young, game consoles cost about $100.00 and games $20.00 . People bought them.
why the hell do they now cost several hundred dollars and each game over $50.00? Nowadays the game's don't last as long, Story line games cannot support more than one player at the time, no wonder people don't want to spend money anymore.
No, Kirby's Air Ride was already finished when he resigned. There's another Kirby in the works. A 3D platformer.
In your example of the guy who bought one with the player after the price drop yeah you right he was ignorant to the sale. However my point is that to people who don't want the player or one of those 4 games, there is a big difference.
XBox and PS2 still have more offerings out of their consoles to match the price difference. XBox is not going anywhere, PS2 is not going anywhere, and even with developer loses, the GC is not going anywhere.
Here is where I think you were misunderstanding me from the start, because I absolutely agree. Like I said I have had my PS2 and XBox for a long time (PS2 since not long after it came out, XBox not TOO long ago), and I love em. I'm no Nintendork, if anything I'm a Sony Fanboy.
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