Microsoft's Rush To Xbox 2 A Danger?
Game Boy writes "Brit games business site Gamesindustry.biz has posted a fascinating editorial asking whether Microsoft is about to shoot itself in the foot over Xbox 2 by rushing to launch the console years ahead of its rivals' next-generation platforms. It's a pretty good analysis of how Microsoft is thinking about this marketplace, and why they could be pretty drastically wrong - I work at a major games publisher, and a lot of people here are worried about exactly the same things, but it's rare to see anyone actually discussing them openly. Xbox has done pretty well so far, but Microsoft could be heading for a disaster that even Bill's billions won't dig them out of..."
i'll be playing NES games on my modded xbox for the rest of my life.
MARIJUANA, SHROOMS, X: ONLINE?! - E
You do realize that you are talking about a company that has almost $60 Billion (with a B) just in reserves alone. They are sitting on this money! Add into what they make in revenue and the profit off that.
I know this is an editorial and all and very light on research findings but this paragraph right here struck me as odd:
Just because you release a platform before a competitor doesn't automatically make it better. The movie industry is notorious for this. Think back in 1999, The release of Armageddon was very hyped at this time, Hell, McDonalds had a friggin contest for it. However, before that release came this little movie called Deep Impact. It was an OK movie, but lacked some parts. It was rushed, designed to make it out before Armageddon and take a cut into it's sales. The movies had the same premise and theme, but Armageddon destroyed Deep Impact in both the box office and dvd/vhs sales. In this case, Microsfot doesn;t know when Sony will release the PS3. The PS3 is so highly anticipated right now, that developers are already writing games for it, studios have already put aside funds. The same cannot be said for a next generation Xbox.I am not totally sure on this, but has the Xbox managed to outsell the PS2 in any month except for when the Xbox was first released? When will companies learn that to make a market share, you have to be different. Playstation become popular back in the day because they were disc-based. They were able to hold more space, add better graphics, play music, play full-motion video. But most of all they had the game developers behind them.
I would be very interested to see what Microsfot has to offer that will be different from the rest. It definitly wasn't a 40 GB hard drive. I think this will be great for Sony to see what they can enhance upon for their game system, considering the PS3 has been in development for what? 3-4 years now.. perhaps longer? I think they might have a slight advantage and a better product.
Just my $0.02.
Hmmm.
Microsoft is bad for rushing to release XBOX 2. Microsoft is bad for pushing back the deadline for Longhorn so they can make it better. Nice logic, everyone.
Don't even try to argue. It is NOT worth the while to go round the world to count the cats in Zanzibar.
Well I actually like the Microsoft plan to release it before their rivals, because to be honest, there are people who would buy this. If they release in between ps2 an ps3 they maybe able to pick up on the ps2 heads who are looking for the latest system. And if they are the only ones releasing during these years that will increase their profits, because there will be no competition, people will always buy whats new even if they already have something similar.
For The Best Jazz/Hip-hop fusion > COlD DUCK
Poor sales and weak titles may be one reason for the change.
On a side note, I couldn't believe my eyes the other day when I saw a brand new X-Box on sale for $99.
Sigs cause cancer.
By releasing their console years ahead of Sony and Nintendo's next boxes, Microsoft will lose on game selection, unless they plan on writing all the games themselves/and or hiring games companies to write exclusively for the XBOX. Seems like most really popular games come out for multiple consoles simultaneously... (a certain non-swimming action franchise notwithstanding). Where will the developers be at when XBOX2 comes out?
"I had another dream the other day about music critics. They were small and rodent-like with padlocked ears..."
Three points
1) The article does point out (correctly) that Microsoft's idea of first to market being key to the next generation is not supported by what happened to the Dreamcast console, which was first to market.
2) Even if Microsoft does come out with the Xbox 2 sooner it would have to be light years ahead of the PS2 to get an audience, because both the XBox and the Gamecube are better machines in terms of graphics capacity now, and that is not enough to overcome Sony's dominance
3) I find the generation counting (5th generation -- since NES) offensive. What happened to Atari 2600/Intellivision/Coleco Vision?
Rhymes that keep their secrets will unfold behind the clouds.There upon the rainbow is the answer to a neverending story
Sega tried this. Remember the dreamcast erhmmm the 32x and THEN the dreamcast?
Remember the CD-i?
Remember the 3D0?
Remember the Atari Jaguar?
These weren't experimental systems. They were meant to beat the big guys to the punch, whether it was Nintendo or Sega back then.
The Dreamcast (still my favorite recent gen system) got trashed by the ps1 and the n64. It keeps me up at night thinking about how much better games for the Dreamcast would have been.
However, if I remember correctly, the PS2 was launched a year before the GC and the Xbox....Hmmmm, no one was naysaying when Sony was planning on doing that, and look at them now - on top by a large margin.
XBox shooting themselves in the foot? Not if they have Ninja Gaiden, a Halo spinoff and other stuff coming out. Oh and backwards compatibility, they NEED backwards compatibility, no matter HOW HARD it is. I'd put some cash, money, hoes on that being the reason the PS2 succeeded as quickly as it did.
schild
editor, f13.net
The Dreamcast bombed because sega screwed all their customers beforehand with their last 3 systems. Customers had no confidence in the Sega the company, and showed them that by not buying the dreamcast which was actually a pretty good system.
Microsoft hasn't displayed the same hubris ( kind of a shock ) and it's probably a 50/50 chance of success. It would be made better with backwards compatibility, but i don't know if thats a feature of the xbox 2
This is what I'm picturing... stay with me here...
A white background... a blur of blue goes by the center of your screen. The word "SEGA" appears, and resounding voices sing the name "SAY-GAH"
The dreamcast, although ahead of it's time, came out year(s?) before the ps/2. Now look at Sega.
I say this is a good thing and microsoft should release XBox-2 as quickly as possible to get the jump on Sony and Nintendo...but of course I am not one who appricates Microsoft...
WTPOUAWYHTTOTWPA
What's the point of using acronyms when you have to type out the whole phrase anyways?
This is what I've suspected all along - delay halo 2's release another 3 months (which considering it's already 3.5 months behind schedule already wouldn't be a surprise), and expedite release date of the xbox 2. That way they can force everyone that wants halo 2 to upgrade (and who didn't buy the xbox at least partially because of the existence of halo?).
Sure, if failing to make a single penny in profit is "pretty well"...
...if having only 1 game in any of the annual top ten sales charts, and that being "Halo" from back in 2001, is "pretty well"...
...if having sold even fewer units than Nintendo's GameCube is "pretty well"...
...if being outsold by the PSOne in Japan is "pretty well"...
...then yes, Xbox has done pretty well. And to think people accuse Slashdot of being anti-Microsoft!
GCHQ Quantum Insert installed. If only our tongues were made of glass, how much more careful we would be when we speak
Isn't this just what Nvidia did? The XBOX is already the most capable console out there, it makes the ps2 look primitive, and it is signifigantly more powerful than the GC but I wouldn't say dramatically so. For years when Nvidia was the only real manufacturer of GPU's, instead of resting on their laurels they pushed ahead and released new products month after month after month. A lot of companies were prevented from competing with Nvidia had raised the bar dramatically. I submit this is exactly what MS is trying to do, raise the bar for Sony, make it more expensive for them, to screw up their PS3 plans, and prevent competition in the general sense.
Religion is a gateway psychosis. -- Dave Foley
Since PS2 dev won't have to stop for PS3, all the investment and tricks learned will still be valuable. Sure, some developers and publishers will stop PS2 coding, but look at how many PS1 games are still out there!
Microsoft won't have that, and they're also asking gamers to keep two systems. Sony is effectively saying "Upgrade to the $350 PS3 by trading in the PS2 for $100, and keep all your games!".
Much less risk to go Sony.
I still want an X2, but I know who's getting my money first!
GTRacer
- Read the FA for once!
Defending IP by destroying access to it? That makes sense, RIAA/MPAA. Go to the corner until you can play nice!
*IF* the Xbox2 will be backwards compatible (and considering the architecture of a proposed PPC chip and all, that will be very surprising), then this will be a good move. New games that the article talks about that are multi-platform will still work with the Xbox 2, and new games will look "neato!" on the Xbox2's new hardware.
BUT!
If the Xbox2 is *not* backwards compatible, then yes, this could be a problem. If I have a choice between Xbox 1 with a library of games, or the Xbox2 with a few new games, or the PS2 with a ton of new and old games (with the promise that the upcoming PS3 will play all of my current games), then it's going to be a no-brainer for the majority of people out there. And all it will do is change the Xbox divivion from losing over $500 million to one losing more.
Even Microsoft's investors can't stand a division losing money forever, no matter how much Windows and Office brings in.
Of course, this is just my opinion. I could be wrong.
52 Weeks, 52 Religions with John Hummel
Because, with the XBox, the Microsoft has been screaming "JUMP!" at the games industry for over a year. The industry has remained unconcerned. Looks like Microsoft's treating an industry it's trying to dominate with one it's already dominated.
I personally would rely on PS3 being a reaction to XBOX1, then crush them into the ground with XBOX2, but then again, maybe that's why I don't run a multibillion $$$ corporation.
What is to stop Microsoft from releasing this at the end of the year and then relasing the NEXT version a few months after the PS3? They would get all the folks who picked up a Xbox 2 looking to get the 3. This would greatly expand their user base. They have a lot of $$$ to throw at this.
Humor from a Genetically Molested Mind
The Xbox is in a catch 22 situation. Because it loses so much money on every console, the more it sells, the more Microsoft loses.
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The loss estimates so far are in the billions:
Here read this:
http://www.itworld.com/App/4201/030203xboxlosse
this is about their losses in 2002 doubling!!
in this more recent piece the Biz magazine says Msft has lost BILLIONS so far.
http://www.gamesindustry.biz/content_page.php?s
Here's an article on its big loses in 2003
http://www.1up.com/article2/0,4364,1519194,00.a
here's an article talking about how they are losing money despite sales increases:
http://seattle.bizjournals.com/seattle/stories/
If someone says he and his monkey have nothing to hide, they almost certainly do.
Microsoft is so proud, that they're becoming blind to the fact that their brand name is become a joke in pop culture.
Is that really true? I would imagine the brand name of Microsoft is extremely strong in popular culture. It strikes me that Microsoft's brand may have a very poor image here at Slashdot, but Slashdot doesn't exactly equate to popular culture.
Download my free songs!
I thought I read AT LEAST two years ago that Sony had all the parts needed to make a Playstation 3 but was holding back due to the fact that there was no competition they needed to whomp at the time. Had XBox done better the PS3 would probably be out there now. I'd love to see the PS3 come out though, since as it was described it might not only be an XBox killer but a PC killer as well.
I hardly see how this move is a "risk" for Microsoft though. The bigger risk to Microsoft is that they just sit on their 50 Billion $ nest egg and wait for the Windows/Office monopoly to dry up. Having shot blanks with just about everything else they have tried, even Bill must be doubting his own genius by now.
If you had Sony to go up against in consumer electronics, IBM in IT consulting and hardware, Google, Yahoo and AOL in Internet space, and Open Software gradually picking up steam against your existing monopoly, wouldn't you be a bit worried? I bet the stock holders are.
Besides, who says the end of 2005 is a rush? In MS time that means 2007 at least.
But your point is right on. Sega proved it not once but twice!
As Iposted earlier, the current Xbox loses a LOT of money, possibly billions of dollars. And the better it sells, the more Microsoft loses.
So, if the Xbox2 is cheaper to produce, and does not bleed money with every console sold, then it would certainly be in Microsoft's advantage to change over as quickly as possible.
However, if it's still a money pit, then there is absolutely NO reason to switch!
If someone says he and his monkey have nothing to hide, they almost certainly do.
It seems to me that Microsoft would do better to concentrate on pressing their advantage in the online console gaming market with their XBOX Live service. This is an area where Microsoft is definitely ahead of Sony, which has left online gaming largely up to the individual publishers whereas Microsoft has concentrated on a single branded and managed service. The XBOX Live network can include a greater variety of content and better integration of online gaming services with the centralized service model. Also, smaller publishers, who would balk at the cost of maintaining their own online console gaming infrastructure, would definitely take advantage of the Microsoft branded service and the marketing support that comes with it.
The next generation console wars will clearly be decided in the online space. If Microsoft concentrates on this then they have a chance.
You must not have read the whole article. I think that the author made a very good point when he said:
;)
Microsoft, still a relatively small player in the games industry, just doesn't look like a company that has the influence needed to force a shift like this. It may be backed up by the biggest software company in the world, but publishers will still look at the bottom line - in this case, installed base and cost of development - and base their decisions on that alone. Herein lies the arrogance; Microsoft isn't used to making decisions as an industry small-fry, and it's trying to act like an industry leader in an industry it simply doesn't lead.
You must have missed that part
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Don't get me wrong, the discussion on this topic is interesting and all, but...
Other than dramatic headline writing, how is this a danger?
Sticking your wang in a pickle slicer? That's a danger. Beating on a hornet's nest with a baseball bat? Also a danger. Releasing your next-generation system early? Arguably (or not) a bad business decision, but I hardly think the word danger is justified.
their efforts to make this whole enterprise actually profitable. They do want that. Essentially subsidizing XBox2 developement would be a huge expense. Top that with the hardware discounts they'll continue and it starts costing real money. And while it won't seriously dent their cash reserves, it will look bad on spreadsheets and to investors and make the whole process more vulnerable to pressures to quit.
You know, I've never seen an Xbox game that looks like crap. I've seen Xbox games that obviously weren't taking advantage of the hardware, like Dead to Rights, Buffy, and so on, but none of them looked like *crap.*
Then, I finally got around to getting a Playstation 2, for the .hack series, the Final Fantasy X series, and so on. And I loaded FF X in, and HOLY SHIT.
The opening animation alone gave me a terrible headache. Hell, the damn models were swimming, like the vertexes were getting rounded to one value this frame, and a different value another frame. Horrible examples of polygons not meshing properly. Argh.
And my personal greatest pet peeve of the moment; clothes as textures. Maybe I've been spoiled by the Dead Or Alive series. But you know what? If somebody's wearing a necklace, model the damn necklace.
And, aye, the DC is still head and shoulders above the PS2.
Vintage computer games and RPG books available. Email me if you're interested.
I'd guess that the average game console life is probably around three years.
You guessed wrong.
1985 - NES released in the USA
1991 - SNES released in the USA
1996 - N64 released in the USA
2001 - GCN released in the USA
6, 5, and 5 years
1994 - PSX released in the USA
2000 - PS2 released in the USA
6 years
If an Xbox 2 can be converted to an Xbox 2.1 with a CD that flash-upgrades the OS, then we have a new paradigm in game consoles.
Such an "innovation" introduced to the console is a double edged sword. I'd advise against going that route myself as it would enable all that is bad and wrong about the proprietary software world (led by Microsoft) to infect the console market.
I haven't owned a console in my adult life (although I was quite a fan of the Colecovision), so maybe my perspecive is skewed. However, don't most people buy consoles because they want to play games with a high entertainment value and great sound and graphics without the troubles and complexity involved with PCs? I'd say most people with consoles also own PCs, and if it was just a matter of wanting to play games then the market for consoles wouldn't be nearly as large as it is today--most people would play on the PC, perhaps electing to equip their PCs with TV-out for big-screel livingroom experience.
I figure if you have to worry about buying a flash upgrade CD every few weeks or months or having to use your x-box live subscription to run "x-box update" regularly because the product was slapped together and rushed to market to beat the competition then you might as well stick with your PC. The last thing a kid needs to worry about is having his x-box turned into a spamming zombie because he forgot to load in the upgrade CD before connecting to his buddy for network play.
Parent highlights the real point here.
Sega screwed everyone first, then was tagged as a weak company, and everyone knew it. They could have come out with a console 50 times better than anyone else's, and they still would have failed, because nobody believed they would be around next month.
If you knew Mercedes was going broke, would you buy a Mercedes? Of course not, you'd buy a Lexus or a Beamer or something else equally silly and ostentatious.
Everyone knows Microsoft is going to be around, and they've already shown extreme patience in this market. So there is no risk buying their new console.
Which is why the whole Sega analogy is dumb, as the AC points out.
The games don't even have to be good, they just have to be *there*. Nintendo still doesn't seem to have learned this after the debacle of the N64, reasoning that 'a couple of really good games is better than 50 okay-ish ones', not taking into account that most people don't play games to the death, trying to uncover every last secret. Most people play a game for a few weeks, then toss it aside for something new. If there *isn't* anything new, they won't go back to the game they're bored with - they'll just do something else. Or buy a PlayStation(2).
You must think in Russian.
Ok people, when Microsoft is about to "shoot themselves in the foot" be quiet about it and LET THEM!
I may be getting into a habit of replying to you (i.e. a well-known troll), but I saw your posting got "5, Informative", and I can't hold back. :-)
It's not just the technology (i.e. engine/framework APIs) that's the problem. The problem is game production. And the problem is that game production is not just about technology. It's about game design, asset production, and so on.
Producing assets that will work fine on a GC, PS2, but hey, also on an Xbox 2 (and take advantage of the Xbox 2) is not as easy as 're-exporting'.
As for different tech capabilities limiting game design, look at the complaints about Thief: Deadly Shadows, where PC users feel the game (level design/size) was compromised to make it work ok on the XBox. I keep seeing comments on the web from people who feel that games out on PC and console suffer on the PC, because the levels expansiveness, draw distance, etc, have to be compromised to make it work on the consoles (which have much less RAM, and cpu/gfx hardware is for many tasks not as capable). These problems, despite what armchair developers like to think, are hard problems to solve in a real shipping game. That's why a lot of developers don't want to take them on. Making a game is hard enough already. Hence some of the views expressed in the article in question.
However, your point about ease of programming of PS n versus Xbox n is right on the mark. (Presumably due to the same reason that a broken clock is right twice a day...)
Now, all of a sudden people are so concerned about Microsoft's welfare that they're trying to warn them not to shoot themselves in the foot?
Come on, this is just another case of someone trying to point out how Microsoft is wrong so that this person can show how smart he is.
The simple fact is this: Someone is going to be the first mover. I didn't hear anyone complain when PS2 went into production. The fact is that they were backwards compatible with PS1 which was considered revolutionary at the time. If PS3 were the first movers, do you think these same people would be complaining that it would be too hard to handle both PS2 and PS3 at the same time? No.
They are going to be first movers, and yes, people are going to be taking advantage of this. I will probably buy an X-box 2, if it is better. The games will be there, and if the software shop is good enough, Microsoft will PAY them to develop for X-box2, so don't worry about them.
I haven't heard that X-box 2 won't be compatible, so unless they are really stupid, they won't need to worry about compatibility issues.
I think what they need to do is:
1) keep the hard drive. The main reason why I buy games for X-box when multiple versions are available is because the hard drive makes saving and accessing games so much faster, and when you are playing things over and over again, you don't have to wait for the damn memory card to write.
2) Make the console smaller and lighter. It is a brick, and it's too big and hella ugly. I guess if they want to make it a PVR as well, then it will need to be bigger and heavier, but maybe they should use laptop technology to make it more user friendly.
I think many are forgetting about something that's extremely important. Backwards compatibility.
If Microsoft maintains backwards compatibility with the current XBOX, developers don't have to jump in right away. Instead the hardware potencial will be there and when game technology catches up Microsoft will have a platform already waiting.
Don't forget that that was the major feature for Playstation 2. It might not matter much now, but when developeres are in the process of crossing over, backwards compatibility is all that matters.
www.enterweb.pt
And the point is, Microsoft is still losing money on every XBox they sell, and it's not going to get better for them. They are stuck buying PC parts that don't follow the same price curve as console electronics. For instance, hard drives don't get cheaper, they get bigger, and after a couple years, any given model of hard drive is out of production.
Because of this, Microsoft has to get the XBox 2 out as soon as possible to stem their losses.
The other console manufacturers, from all indications, are still making money on their consoles, so they are not under the same pressure to put out the next generation.
As for compatibility, that will most likely be secondary to "not losing money" in the design of the new XBox.
Jon Acheson
All opinions expressed herein are my own, and not those of my employers, who are appalled.
"I think it has a lot to do with the fact that there was a major 'break' between the 2600 days and the Nintendo days. For a couple years, no one did much in the game industry, atari killed it with a glut of bad games."
Atari didn't kill the industry. Atari didn't have a licensing program for third party developers since it was the courts that allowed Activision (the world's first video game third-party company) to make Atari 2600 compatible games which ushered in the era of uncontrolled numbers of poorly produced games like "Custer's Revenge." Atari certainly didn't help matters with their version of Pac-Man, E.T., and Raiders of the Lost Ark. The market was also cluttered with too many consoles (Atari 2600, Atari 5200, Intellivision, Intellivision II, ColecoVision, Odyssey II, etc.) to sustain it, plus add the original home computer goldrush with the Commodore 64. Atari couldn't even police the third party developers because it would've triggered antitrust issues since they had roughly a 90% market share, home video game market and arcades.
Once the Atari era was over (when Warner sold Atari to Jack Tramiel to stop their stock slide which launched a hostile takeover attempt by future Fox owner Rupert Murdoch), Nintendo rebuilt the home console market in its own image. Their contract for Atari to own what became the NES worldwide (outside of Japan) wasn't signed (because Atari was sold off and received a change of management, which also allowed Amiga to cancel Atari's acquisition of it) and Nintendo was free. They instituted their restrictive third party program that prevented licensees in America from releasing the same titles on any other console (which is why the Atari 7800, the Sega Master System, and the NEC TurboGrafx16 all failed to get decent third party titles). Once the Tramiels came to their senses in 1986 and released the 7800 (which was ready for an '84 release), they couldn't get any titles on the system. Since they had not had any interest in purchasing the Atari arcade division (which would've been just $10 million more at the time), they didn't even have any of the home rights to any Atari (Games) arcade titles post-1984. Atari Games created the Tengen subsidiary and marketed their titles on the NES. I won't cover the mayhem that ensued after that because that's a totally different story.
However, the point is, you don't know your videogame history. Atari didn't cause the videogame collapse of 1982, no matter what G4's *Icons* show claims.
"Right now, somewhere in this world, Scott Baio is plowing a woman he doesn't love," - Peter Griffin, *Family Guy*
quake always blitzed marathon from the perspective of 3D & realism & so on. but quake was as boring as hell unless you played other humans marathon sucked you in PHENOMENALLY well-designed as a GAME people playing marathon would get physically nervous as they snuck into new areas, shout out loud when they were surprise-attacked by a critter, flee when they heard the critters gathering for attack. awesome game. i fired it up recently on X, of all things, and despite the now-crappy graphics, got badly sucked into it. had to delete it after an hour for the good of my life... :)
1.Be first to market with a console.
2.Have it so that it has graphics power and hardware better than the PS2/XBOX/GC
3.Implement strong copy protection (for example, have all code encrypted with the decryption being done by circutry thats either in the same plastic package as the CPU, that would probobly thwart most people, even better is if its a public key algorithim so that you need the MS only private key to do anything, remember XBOX private signing key has yet to be leaked/cracked/brute-forced/whatever)
4.Give away the devkits/licences/whatever and simply change the system so that the only thing developers have to pay to MS is a per-unit royalty for every copy that is manufactured
Because they would be first to market and they would have the most powerfull hardware and a lot less up-front costs for developers wanting to produce a game, it would make xbox2 more attractive to developers.
An even better idea would be to offer even further incentives for any developer that will sign on to only produce games for the Microsoft platform (XBOX2) and not for SONY or Nintendo platforms (PS3 or Gamecube 2)
Fact is, if microsoft can get critical mass of developers (particularly if they get exclusitivity), everyone will be forced to buy XBOX if they want the good stuff.
The same thing happened with the origonal PlayStation way back when (SONY offered a better deal than either SEGA or Nintendo were prepeared to offer and got key companies like EA and Square to sign on as a result)
Halo - PC version available
KotOR - PC Version available
Prince of Persia - PC, PS2, and GameCube versions available
Splinter Cell - PC, PS2, and GameCube version available
Splinter Cell: Pandora Tomorrow - PC, PS2, and GameCube versions available
Full Spectrum Warrior - Coming out for PC
Halo 2 - Will have a PC version eventually
Prince of Persia 2 - coming out for PC, PS2 and GameCube as well
Doom 3 - If you're playing this on the Xbox...I feel sorry for you.
KotOR 2 - Scheduled to be released on the PC
So that's a grand total of 3 of the 13 games you listed as the "solic" Xbox lineup all scheduled to have or already having a release for a different platform.
Doesn't sound like a super duper reason I need to go get an Xbox, if I can already play 76% of the good Xbox games without needing to buy an Xbox.