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Yet More Google Gazing

povvell writes "Bob Cringely has joined the club and just set out his personal vision for the future of Google now that it's flush with cash, thereby joining a happy band of Google gazers. But is he right, and are they? My own guess is that the company intends to become the biggest advertising platform in the world. What's yours?"

253 comments

  1. horrible color by Anonymous Coward · · Score: 0, Offtopic

    better color here

  2. Microsoft buyout by gvc · · Score: 0, Flamebait

    Now that they're public, Microsoft can buy them and replace their service with whatever they choose.

    1. Re:Microsoft buyout by astrotek · · Score: 2, Interesting

      no they can't or at least its not very likely

    2. Re:Microsoft buyout by Orgazmus · · Score: 0

      That is a dangerous option. When anyone can buy it, why not MicroSoft?

      me is listening to the sweet music of monopoly :)

      --
      The system had the verbosity of HTML combined with all the readability of compiled assembly viewed as bitmap images
    3. Re:Microsoft buyout by Anonymous Coward · · Score: 5, Informative
      Now that they're public, Microsoft can buy them and replace their service with whatever they choose.

      You have no idea how the stock market works do you? The Google founders have a class of stock that gives them more voting rights than anyone else so unless THEY want to sell out, it'd be impossible for Microsoft to strong-arm them into selling.

    4. Re:Microsoft buyout by Anonymous Coward · · Score: 0

      Why would Microsoft buy a company for $20 billion and then run it into the ground?

    5. Re:Microsoft buyout by rokzy · · Score: 5, Funny

      > Why would Microsoft buy a company for $20 billion and then run it into the ground?

      habit?

    6. Re:Microsoft buyout by turambar386 · · Score: 2, Interesting

      You're forgetting that buyouts are not the MSFT way. Sure, they bought Hotmail, but they prefer to bury their enemies rather than buy them.

    7. Re:Microsoft buyout by ron_ivi · · Score: 5, Insightful
      I expect plenty of mergers (perhaps them buying, perhaps someone buying them); but perhaps not Microsoft.

      Here's the trend I see of lots of Kleiner companies like Sun, Compaq, AOL, Netscape, Electronic Arts, and yes, Google.

      The begin with lots of top-talent in lots of areas - academic, practical, financial, etc. Eventually they do very well (Sun, Netsape and AOL come to mind as the examples most familiar to /.); and some of the bright peole move on - some to start their own things, some to retire, or get promoted to management. Whatever the reason, most (notable exceptions, electroninc arts, genentech) fade after a while; IMHO because the best people moved on.

      Then KPCB'll invest in those best people's next venture that will once again take on Microsoft in the next hot area of High Tech.

      IMHO it never was Netscape vs MSFT, or Sun vs MSFT or AOL vs MSFT -- it's always been KPCB vs MSFT; with Sun, NSCP, AOL, Google just minor divisions of KPCB's virtual company bound together by a common culture of great innovation.

    8. Re:Microsoft buyout by Anonymous Coward · · Score: 0

      When has Microsoft ever bought a $20 billion company and ran it into the ground? Wouldn't the MS stockholders be pissed?

    9. Re:Microsoft buyout by Anonymous Coward · · Score: 1, Interesting
    10. Re:Microsoft buyout by Valar · · Score: 3, Informative

      That would be a great theory if the majority of the company wasn't still held by actual google staffers...

    11. Re:Microsoft buyout by gvc · · Score: 1

      I don't know how much they paid, but here's an example of a formerly-good service being bought by Microsoft and replaced by crap: Mapblast.com.

    12. Re:Microsoft buyout by maxchaote · · Score: 3, Interesting

      Because the stock comes with no voting rights. It is in my opinion much like the queen of England: worth the price only for its symbolic qualities.

    13. Re:Microsoft buyout by Anonymous Coward · · Score: 0

      Sun's supercomputer background would fit well with Google. I agree they'll buy Sun.

    14. Re:Microsoft buyout by Anonymous Coward · · Score: 0

      And LinuxCare :-)

    15. Re:Microsoft buyout by dekemoose · · Score: 1

      The majority of stock was not publicly offered.
      That which was offered had no voting rights.
      Tough to do much under this scenario.

    16. Re:Microsoft buyout by sean23007 · · Score: 1

      Obligatory Simpsons:

      Gates: You didn't think I got to be the richest man in the world by writing a bunch of checks...

      --

      Lack of eloquence does not denote lack of intelligence, though they often coincide.
    17. Re:Microsoft buyout by Anonymous Coward · · Score: 1, Informative
      You're forgetting that buyouts are not the MSFT way.

      What!?! Remember these are the guys who bought QDOS!

      Microsoft purchased:

      WebTV for half a billion $,
      PlaceWare,
      11% of Comcast,
      Ncompass Labs,
      Navision,
      whatever the small company that made PowerPoint,
      Vicinity,
      GeCAD,
      Lattice C [Visual C++],
      Connectix [virtual PC],
      Vermeer,
      Bungie [XBox],
      Great Plains (all their enterprise software),
      Solomon Software (along with Great Plains),
      Entropic (speach recognition,
      Interix, (Unix-to-Windows code conversion tools)
      Axapta (CRM)
      Creature House
      LookOut (desktop search)
      Battlecom
      ResNova Software
      Rare (xbox stuff)
      Vxtreme (web stuff)
      Firefly
      Colusa Software (their .NET CLR and JIT compiler)
      I could list hundreds more, but I think you get the point.
    18. Re:Microsoft buyout by curry_bean · · Score: 1

      Even if it were possible for MS to buy then out, it would be morally, socially, and strategically reprehensible! Instead, these guys need to go for MS's jugular, and advertising is not the best way to do it. They need to capitalize on what truly makes them different - GFS (Google File System).

      They need to expand Gmail to include all user files native on the PC (Gstore?). To do this, they will need to first purchase one or two storage management companies with serious brainshare to augment their already vast storage capabilities. Offer 20GB of FREE file storage. Users will depend less and less on their desktop as a tool for storing files and data. Kick Microsoft straight and hard in the balls by being the first to files off of the desktop and on to the network. 5 to 10 years from now, Google could be hosting the world.

    19. Re:Microsoft buyout by popeyethesailor · · Score: 1

      Most importantly, SQL Server tech from Sybase...

  3. So by Orgazmus · · Score: 5, Funny

    you think google is heading for ad-world domination?
    Well, im buying that :)

    --
    The system had the verbosity of HTML combined with all the readability of compiled assembly viewed as bitmap images
  4. Making Mistakes by Klar · · Score: 4, Insightful
    I like this paragraph from TFA:
    There's an interesting effect here that I've noticed over the years -- smart people don't make the same mistake twice while REALLY SMART people don't make the same mistake three times. Since they tend to make fewer mistakes to start with, really smart people tend to repeat the mistakes they do make because they are initially convinced that the outcome was someone else's fault or perhaps because of cosmic rays.
    I think it really holds true. Maybe really smart high level execs need more really smart high level people to help look over their mistakes privately so this doesnt happen as much.
    1. Re:Making Mistakes by iamdrscience · · Score: 4, Funny
      Maybe really smart high level execs need more really smart high level people to help look over their mistakes privately so this doesnt happen as much.
      But if a really smart high level executive has a really smart high level person look over their mistakes, wouldn't that mean they would make the mistake nine times? I'd hate to see what happens when he shares it with larger group. 3^8 mistakes? That could get ridiculous.
    2. Re:Making Mistakes by MisanthropicProgram · · Score: 1

      What you said is one of the most helpful things I've heard in a LONG time.

    3. Re:Making Mistakes by NoMercy · · Score: 2, Insightful

      How do you know it's a mistake until youve tested it and proved it was a mistake :)

      Though I guess the really really really smart people make a 2nd mistake in a isolated model where they controll each of the parameters.

    4. Re:Making Mistakes by Anonymous Coward · · Score: 0

      I can't believe this was moded +5. I can imagine the groupthink: Edison... just give up... you'll never get that damn thing to light up. How may times have you tried? 5,000? Just give up the ship. Hell, it is just cheaper to use a freaking lamp.

    5. Re:Making Mistakes by Klar · · Score: 1

      Making 5,000 mistakes in research is one thing, but try making 5,000 mistakes while running a public company. I think the key is learning why what you did failed instead of just trying it agian right away.

    6. Re:Making Mistakes by hal9k · · Score: 1

      An error in your math: For each independent mistake a manager achieves, another person has to make the same mistake to allow it to fly. Thus for each company error only two mistakes ( by the manager and the person checking ) are made. So there would actually be 2*3=6 mistakes made.

      Your calculation would only be accurate if the person looking for mistakes looked at each pass three times. That don't happen ( though it should ).

    7. Re:Making Mistakes by iamdrscience · · Score: 1

      It was a joke. Don't feel bad that you missed it though, we all make mistakes.

    8. Re:Making Mistakes by drooling-dog · · Score: 1
      Maybe really smart high level execs need more really smart high level people to help look over their mistakes privately

      Except that those really smart people, if they're really really smart, will be falling over themselves making the case that the execs were right all along...

    9. Re:Making Mistakes by ozmanjusri · · Score: 1

      It think its just habit. In the tech world we tend to solve problems by a process of elimination, so I imagine the conversation would go something like
      "OK, the merger with DEC didn't work too well so we'll try it again with Compaq but this time we'll....."

      --
      "I've got more toys than Teruhisa Kitahara."
  5. i hope by robot+captain · · Score: 0

    i hope that the suits of google keep their heads on straight and continue doing what they do best, using this money to further improve their products and fund more research.

    1. Re:i hope by stratjakt · · Score: 1

      Umm, they'll use this money to turn a profit for their shareholders.

      That can be done through improvement and research, but only if you consider "finding ways to shove advertisements down your throat any way possible" improvement and research.

      Google is now a wholly different entity. It's about the bucks and nothing else now.

      --
      I don't need no instructions to know how to rock!!!!
    2. Re:i hope by robot+captain · · Score: 0

      unfortunately you're probably right. sigh.

    3. Re:i hope by Anonymous Coward · · Score: 0

      How much longer before Google starts with animated advertisements, popup ads, and a front page of a 1000 links?

    4. Re:i hope by Valar · · Score: 2, Insightful

      Part of the reason google is so sucessful is because they DON'T use the model you are talking about. It isn't as simple as 'more ads == more money.' If the quality of the service is hurt by attempts to make a profit, it will drive away the users, which will drive away customers (advertisers won't pay for all those ads unless somebody actually _looks_ at them). It is pretty hard to make a profit with no customers.

    5. Re:i hope by gordgekko · · Score: 2, Interesting

      This was also part of the reason why Yahoo! was also so successful. They too had a clean front page, quality service and two founders who augmented their schooling and created a nifty search (well, directory) tool. Then they chased the cash and we all know what happened to Yahoo! after that.

      I'm not saying that Google is going to pull a Yahoo! but if there's anything I've learned in life is that history repeats itself.

      --
      You want to know who isn't running Firefox 2.x? They spell it "definately" and "rediculous".
    6. Re:i hope by stratjakt · · Score: 2, Insightful

      If they're so successful, why the need to go public?

      As the shareholders get more and more say, they'll try to make it as simple as "more ads == more money". That's the road Yahoo went down, well that and the silly "internet portal" thing.

      You're right. It is pretty hard to make a profit with no customers. That's when you haul out the lawyers like Netscape, Sun or SCO.

      They all turned to litigation as a source of revenue, whether they sued MS or linux users is pretty much irrelevant.

      I'd like to see Google stay the way it is, and simply improve incrementally as it has been doing.. But I'm afraid the writings on the wall.

      They got a whole new rulebook. If they want to keep the war chest full, they have to make investors happy, and investors may not share the founders world view.

      --
      I don't need no instructions to know how to rock!!!!
    7. Re:i hope by WuphonsReach · · Score: 1

      If they're so successful, why the need to go public?

      I don't know that the Google folks have every come out and said why, but the folks on the sidelines were placing bets that it was because Google had given so many employees private stock.

      From what I understand, once X people hold private stock in your company, you have to start making reports to the SEC. Apparently, expensive reports (at a guess), because the general opinion was that since you're making SEC reports anyway, why not IPO and get a cash infusion.

      At least... those are the types of comments that got mod'd up back when the Google IPO was just a rumor last year.

      --
      Wolde you bothe eate your cake, and have your cake?
  6. Maybe by aboxbayz · · Score: 2, Funny

    Maybe they just needed the cash for hard drives for ppls gig o' spam accounts

  7. Wow, he's full of himself. by garcia · · Score: 4, Insightful

    Heck, if I can't get an interview, hardly anyone can get an interview.

    I am sure Google really wants to have an interview with an asshole that complains of their micromanagement.

    I am no Googlelover (as far as their IPO/business practices go) but I don't think it's a bad idea to ignore Cringley.

    1. Re:Wow, he's full of himself. by stratjakt · · Score: 2, Insightful

      Does Cringley think he's like journalisms top brass? Most people don't know who the hell he is.

      If it wasn't for slashdot posting about it every time he updates his column, I wouldn't know who he is.

      --
      I don't need no instructions to know how to rock!!!!
    2. Re:Wow, he's full of himself. by Anonymous Coward · · Score: 0

      If it wasn't for slashdot posting about it every time he updates his column, I wouldn't know who he is.

      Speaking of, where's Jon Katz? Maybe he adopted Junis and moved to a sheep farm.

    3. Re:Wow, he's full of himself. by Anonymous Coward · · Score: 0

      I don't know about anyone else, but I couldn't name one other journalist in his field, unless Penn Gilette counts, or those monkeys on BBC's Click Online.

    4. Re:Wow, he's full of himself. by sql*kitten · · Score: 1

      I don't think it's a bad idea to ignore Cringley.

      Aye, I fully agree. If he knows so much about search engines, why isn't he running one himself?

    5. Re:Wow, he's full of himself. by ran-o-matic · · Score: 1

      Perhaps he would have better luck if he were real. See: http://www.wired.com/wired/archive/6.12/cringely.h tml

    6. Re:Wow, he's full of himself. by Anonymous Coward · · Score: 0

      He can't get an interview? Do what I did and simply ask Jeeves for his input on the whole matter. : p

    7. Re:Wow, he's full of himself. by the_mad_poster · · Score: 1

      Was that sarcasm, or were you serious? Lots of people choose not to work in the field or at the task they know most about. I know a lot of whizzes at car motors who absolutely hate working in a garage. Just because someone doesn't do something doesn't mean they're not qualified to sound off on it.

      Not that it applies to Cringely... I have no idea whether he's qualified or not. Just saying "in general".

      --
      Alito: A vote for Alito is a punch in the eye to put that bitch back in her place!
  8. All I know is... by suso · · Score: 5, Insightful

    that I never really thought of Google as a company. For the longest time I was wondering how they were even making enough money to pay their employees.

    I thought of them more like "A group of SMFs that wanted to make some neat shit". Which they accomplished.

    So with all this money now, its almost as if the impression that I have of Google has died and something else has taken over.

    1. Re:All I know is... by MindStalker · · Score: 1

      Actually before the IPO googles earnings were very very good. They turned a profit of $64 million for the first 3 quarters of this year (no not $64 million for each quarter, I'm talking total here).
      Compared to profit of $26 million in 2003, they are doing very well, even without the IPO. Actually from what I understand it is those profit numbers that actually made the FCC se mi forcegoogle to IPO in the first place. Apparently there are regulations concerning how much a private company can earn.... shrugs.

    2. Re:All I know is... by Anonymous Coward · · Score: 0

      I work for a private software company that had about $1.3B in revenues last year... I'm not sure what the profits were, but I don't think there's any regulation about how much you can make as a private company. It's all up to the owners of the company if they want to go public. Last year, our ownership took a poll of employees and a whopping 87% did not want to go public, for fear of ruining a great place to work!

    3. Re:All I know is... by wdavies · · Score: 3, Insightful

      To paraphrase the Wall Street Journal last week, the settlement between Yahoo/Overture showed that for such a technologically advanced company, their revenue depended on an invention made by another company.

      Just so you dont forget it. They have now LICENCESED bidded text advertising concept from Yahoo/Overture (formerly GoTo.com).

      That admission cost em 300 million dollars. Remember it next time you praise Google for inventing it.

    4. Re:All I know is... by NewtonTwo · · Score: 2, Funny

      I thought of them more like "A group of SMFs that wanted to make some neat shit".

      I think boatloads of money is some pretty neat shit.

    5. Re:All I know is... by jhunsake · · Score: 2, Informative

      Actually from what I understand it is those profit numbers that actually made the FCC se mi forcegoogle to IPO in the first place. Apparently there are regulations concerning how much a private company can earn.... shrugs.

      Then you understand nothing. There is no such regulations, there never have been, and there most likely never will be. Some of the largest companies in the world are privately owned.

    6. Re:All I know is... by Anonymous Coward · · Score: 0

      In addition, the Federal Communications Commission has nothing to do with what companies go public or not. Perhaps the grandparent is trolling or is just really misinformed.

    7. Re:All I know is... by nuffle · · Score: 1

      Google was a corporation and is now a publicly traded corporation. The different is quantitative, not qualitative. They are will be under a great deal more scrutiny now and will have more diverse ownership, but their primary goal is exactly the same as it was before: increase shareholder value. Making neat shit, as you say, is not their primary goal, but a means to accomplish that goal.

    8. Re:All I know is... by WuphonsReach · · Score: 1

      Actually from what I understand it is those profit numbers that actually made the FCC se mi forcegoogle to IPO in the first place. Apparently there are regulations concerning how much a private company can earn.... shrugs.

      Like jhunsake says, you are quite incorrect.

      First off, the FCC has nothing to do with Google's line of business. Maybe you're thinking of the SEC.

      Secondly, the rule is not about how much profit/income you can make before you have to go public. (UPS was a $20+ billion dollar company prior to going public, with a reasonably healthy profit margin. A *lot* of employees held private stock too.)

      What there is a rule about (and I don't remember the specifics off-hand) is that once X number of people hold private stock in the company, you have to start making annual (quarterly?) reports to the SEC. Even if you're not a publically traded company. The cost of preparing these reports is rather high, and not much different then the cost of being a public company and reporting to the SEC anyway. At which point, since you're already doing the legwork, why not go public and try and reap a windfall from the IPO. Or you can choose to just suck up the costs and stay completely private.

      (Whether or not that's the point of an IPO is another debate for another time.)

      --
      Wolde you bothe eate your cake, and have your cake?
    9. Re:All I know is... by outsider007 · · Score: 1

      The google people are Sailor Moon Fans?
      Single Mexican Females? /I give up

      --
      If you mod me down the terrorists will have won
    10. Re:All I know is... by MindStalker · · Score: 1

      Sorry I meant to say the SEC, but you knew that already.

  9. Sick of it by Quixote · · Score: 0, Flamebait
    Am I the only one who's sick of GOOGLE? Everywhere I turn, there's some chap blabbing away about GOOGLE and its IPO. Enough, already!

    What's with this fascination with this company? Are we so bored?

    1. Re:Sick of it by Anonymous Coward · · Score: 1, Insightful

      The company itself was founded on a relatively good concept, which in turn became a very good product.

      All of the techies are fascinated with it because they have used it for so long and want to see the company prosper, that is, as long as the product doesn't suffer.

      All of the suits are fascinated with it because they want to make tons of $$ by exploiting something they probably didn't know existed until a few months ago.

      Everyone else is fascinated with it because the news keeps shoving it down our throats.

      It's almost like seeing your favorite "underground"/local band get signed to a major record label, then end up on MTV's TRL. Oh you like their music and are happy they have become successful, but you don't want it to get fucked up by catering to what the suits at the record label (shareholders?) think is best.

    2. Re:Sick of it by Anonymous Coward · · Score: 1, Funny

      Am I the only one who's sick of GOOGLE? Everywhere I turn, there's some chap blabbing away about GOOGLE and its IPO. Enough, already!

      C'mon, Mr. Gates, jealousy isn't very nice.

    3. Re:Sick of it by 31415926535897 · · Score: 1

      I was kind of wondering the same thing myself.

      Do we really need _another_ story about Google so that we can rehash what has already been discussed in the other stories?

      This story isn't a dup per se, but it has just as much charisma as one.

    4. Re:Sick of it by Anonymous Coward · · Score: 0

      What's with this fascination with this company? Are we so bored?

      Yes. Yes we are.

    5. Re:Sick of it by Apreche · · Score: 5, Insightful

      The fascination with google is simple. In today's broken capitalist economy it is very hard to get ahead. The biggest most powerful corporations are those that do "evil" and use lots of advertising and lies to get ahead. Google is the first company to hit it big in a long time in the true Adam Smith capitalist sense. They made the best product, they did right by the customer and they have a policy of "no evil". People voted with their dollars and now google is on top. If only the same thing happened in all markets and not just web search engines we might live in a much better place.

      Imagine if your car was as good at being a car as google is at being a search engine. Imagine if the tv channels and radio stations you watched had a similar advertising policy to googles.

      Google is fascinating because it proves you can get ahead without underhanded business tactics, coercion and lies. You can just make a product that is better than everyone elses, quality wise, and that's enough.

      --
      The GeekNights podcast is going strong. Listen!
    6. Re:Sick of it by WuphonsReach · · Score: 3, Insightful

      Google is fascinating because it proves you can get ahead without underhanded business tactics, coercion and lies. You can just make a product that is better than everyone elses, quality wise, and that's enough.

      Well, at least as far as we know about.

      There's been enough shills and shysters along the way (Sunbeam and the exec who was known as either the axe-man or the fixxer-upper dude) that it's best to wait and see for a few years before annointing them saints. Wal*Mart used to have a good corporate image as well, but I refuse to buy from them unless they're the *only* place where I can get product X. (Happened once last year.)

      So far, Google looks clean... if they still are clean 5 or 10 years from now, I'll agree that they are truly a company to be admired.

      --
      Wolde you bothe eate your cake, and have your cake?
    7. Re:Sick of it by siphi · · Score: 0

      Why does parent get modded Flaimbait? ITs more like Insightfull to me. I get tired of people blabbing about google. There are other companies out there trying to do good for the public and their employees, but they don't get the attention they deserve due to behemoths like Google. I was once told that you can't live alone, doesn't that apply to company's that offer you a service? Competition is a good thing, diversity is a good thing. no one person is the same, different folks 'n' different strokes. Do /. readers think that there is only one search engine available on the net which suits everyones needs? C'mon people, you know yourself there's things about google you don't even like, that's why we need alternatives, which will fullfill our need for that service we require. I myself feel that googles search results are fairly poor, If the first 5 or 6 links arn't of any use to you, then certainly the other thousands arn't.
      To get back to the topic, I'm all for targeted advertising, It's adds that have no relevence to what im doing that annoy me. eg. during the olympics, adds for nike and coke,etc.. Why do i need them? I'm sitting on a couch.. I don't need runners or coke, going out to get these products would take me away from what i'm doing. Get the Idea? Wheras with this idea that google wants to deliver ads in relation to what your doing is a great idea. But i don't want to be spyed on, so google will have to change some of the ways it currently gives targeted advertising, ie. Gmail with its reading of topics in emails you send. I think it's time for a agency to be set up to monitor the collection of user data that company's gather.

      --
      Sig (appended to the end of comments you post, 120 chars)
  10. As long as google doesn't break by Alain+Williams · · Score: 5, Insightful

    I don't really care what extra things google will do as long as they continue to be a great Internet search engine

    1. Re:As long as google doesn't break by astrotek · · Score: 2, Funny

      I don't care as long as Adsense continues to send me 300+/week :)

    2. Re:As long as google doesn't break by Anonymous Coward · · Score: 0

      Would you care if they bought DoubleClick ?

      I kind of doubt its would ever get that bad, but just think about it everyone seems to be willingly giving Google the information that DoubleClick got so much flak for collecting

  11. Movement Beyond Internet and Market Cap by artlu · · Score: 5, Interesting

    Google's adsense technology will ultimately grow outside of the Internet realm and include instant advertising during movies, tv shows, billboards, etc. Imagine that you are watching a movie on NBC without commercials, but whenever someone says the word "soda" an ad streams across for Coke/Pepsi. Maybe Google will grow into that realm of advertising.

    Second, as reported on my website Google's stock price is still fairly attractive from a P/E basis. If Google stays on track to grow for the rest of the year, Google should be valued more than Yahoo, which could mean the stock should still be attractive above $100.

    Just my thoughts,
    Aj

    --
    -------
    artlu.net
    1. Re:Movement Beyond Internet and Market Cap by RajivSLK · · Score: 1

      Imagine that you are watching a movie on NBC without commercials, but whenever someone says the word "soda" an ad streams across for Coke/Pepsi.

      That is the stupidest thing I have ever heard. That wouldn't even be inline with AdSense/AdWords. You clearly don't understand what the technology does.

    2. Re:Movement Beyond Internet and Market Cap by Anonymous Coward · · Score: 0

      Google should be valued more than Yahoo

      Doesn't Yahoo (along with whatever University it was that spawned Google) own a significant part of Google? If Google continues to grow, this will in turn allow Yahoo to grow, surely?

    3. Re:Movement Beyond Internet and Market Cap by wildwood · · Score: 1

      Second, as reported on my website Google's stock price is still fairly attractive from a P/E basis. If Google stays on track to grow for the rest of the year, Google should be valued more than Yahoo, which could mean the stock should still be attractive above $100.

      Um, isn't Google's P/E around 120?

      Given that the historical average for P/E ratios is around, what, 17, how is Google possibly attractive on a P/E basis?

      --
      normal(adj)- people who don't sit on slashdot all day wondering why everyone else isn't building robots [DECS]
    4. Re:Movement Beyond Internet and Market Cap by Anonymous Coward · · Score: 0

      Stop spreading groupshares spam.

    5. Re:Movement Beyond Internet and Market Cap by astrotek · · Score: 1

      If you go to google labs http://labs.google.com you'll notice that you can do a search over the phone with your voice. I've never used it but I assume that if they can identify the word "soda" that it can and probably will be used to generate related content, ie ads, like the parent is claiming.

    6. Re:Movement Beyond Internet and Market Cap by archen · · Score: 1

      Google's adsense technology works because the content is more relavent, and targets people who are already interested in that subject. I search for coke, then coke has some relavence to me. Watching Super Survivor Championship Edition Turbo has nothing to do with a coke, and thus has no relavence towards me. If anything you'll just alienate more people, and desensitize the rest.

      Which brings me to another point, is that google's adds work because they are not obnoxious. I can seriously say I do not remember a SINGLE banner ad I've seen on Yahoo. On google I am not pressured to look at them, I know they relate to what I am looking for, and it's not as easy to mentally block out boxes of text when you are usually LOOKING at boxes of text.

      Google ad sense can work in various places, but it really does have to be sensable. I'd think that if you inject it into a medium like TV you've just turned it into a different form of billboard - and I think google has something that works much better than any sort of billboard.

    7. Re:Movement Beyond Internet and Market Cap by Anonymous Coward · · Score: 0

      I'm posting as AC because you deserve a trolling.. but.. YOU'RE FUCKING NUTS.. They're an online/e-company and they advertise to turn over a profit. They're not going to invade your TV networks..

  12. $1.66 Billion Comeuppance? by Anonymous Coward · · Score: 0

    Maureen O'Gara doesn't seem to care for Googlers Page and Brin and says that they've gotten their "comeuppance" - I wouldn't mind a billion-dollar comeuppance myself come to think of it. It's an interesting article though.

    1. Re:$1.66 Billion Comeuppance? by jg21 · · Score: 1
      from the article: Sergey and Larry pocketed $41 million a piece rather than $130 million a man and Eric picked up $31 million. Yahoo and Time Warner also cashed in some of their chips. The company itself raised $1.2 billion to add to the $500 million it already has in the bank, money nobody knows what Google will do with, one of the many issues hobbling the IPO.

      Maybe she has a point. That last part I mean?

  13. Hanging on too tightly by ElForesto · · Score: 5, Insightful

    I see an excellent point made in the article, which is that the founders want to maintain control of the enterprise as much as they can. The problem is that as soon as you've taken a company public, it isn't your baby anymore. It sounds like decisions need to start being delegated before the founders wear themselves out from working too hard.

    I've worked at more than one company where the founder(s) micro-managed the entire enterprise. The did themselves a tremendous disservice in the long run by discouraging independent thought and actions.

    --
    There is a difference between "insightful" and "inciteful" other than spelling.
    1. Re:Hanging on too tightly by Octagon+Most · · Score: 1
      The problem is that as soon as you've taken a company public, it isn't your baby anymore.

      Right, it belongs to the share holders. Or more specifically to the votes corresponding to those outstanding shares. The interesting thing here is that Google's founders and insiders gave themselves supershares with 10x voting rights. So while Google is a public company it is tightly controlled almost like a private company. In a sense this is a benefit because if you presume the current owners know best them they are free to run the company as they see fit without pleasing the share-holders for the short term. The market can decide if that is a good thing over time.
    2. Re:Hanging on too tightly by recharged95 · · Score: 1
      Actually, as soon as 'your idea' is incorporated, it isn't yours anymore, it's IP of the corporation (unless you copyright, patent to heck and then license it to the corp) and you lose rights. Most folks get by because there's a loop-hole: the "corporate veil", and can be bad or good for the owners. I learned that through a class action lawsuit w/a former employer when it went Chap 11. The CEO/creator/owner wanted to 'magically' transfer the IP to his new 'prop-up' company to keep the development going while not paying our salaries in the current corp. Judge didn't buy it and the IP was sold with the company instead when it went chap 7.

      I want google to succeed, but if things go wrong, Larry and Sergey better have a private jet handy, it will get ugly in court fast.

  14. Business messaging and search by CdBee · · Score: 4, Interesting

    Google's biggest assets above its staff, are its name and reputation for solid, advanced technology effectively implemented. I figure they could move into any web-based application field but expect that it will begin with licensing out search technology for company intranets (already available from them actually) and instant messaging/conference software. (Jabber?)

    --
    I have been a user for about 10 years. This ends Feb 2014. The site's been ruined. I'm off. Dice, FU
  15. now that it's flush with cash by Phreakiture · · Score: 4, Funny
    ...now that it's flush with cash...

    What?!? They flushed their cache?!? What are we going to do when someone gets Slashdotted?!?

    --
    www.wavefront-av.com
  16. But is he right? by stratjakt · · Score: 4, Insightful

    We're talking about Cringley. So, uh, no.

    --
    I don't need no instructions to know how to rock!!!!
  17. Google news? by Chuck+Bucket · · Score: 0

    that's so yesterday.

    CB

    1. Re:Google news? by Anonymous Coward · · Score: 0

      What? No.. they update it every few minutes.

    2. Re:Google news? by Chuck+Bucket · · Score: 1

      ah, right you are, I should have hit 'reload'.

      CB

  18. Just in case... by Otter · · Score: 0, Troll
    OK, I'd been starting to feel a little smidgen of sympathy for all the programmers and admins who have just realized that anyone in the world with a little brains and an O'Reilly book can do their job.

    And now we're suddenly back to 1998 and "It's computers! It's completely exempt from all normal principles of economics and business!"

  19. Attitude by rleyton · · Score: 5, Insightful

    Whilst I do like Google, I think they need to be very careful about the next few years. There *will* be rivals (Microsoft foremost, of course) in the search-engine space. Ads are one thing, but if people aren't visiting google out of preference for their search engine needs, much of the rest of their business model falls apart.

    The hype - almost hysteria at first - surrounding the Google IPO has so much resonance with the dot gone fun of a few years ago, they would do well to look to the future without forgetting the pertinent and still relevant lessons of the past. Just because the stock market thinks you're worth $billions, doesn't mean it'll stay that way, or that you really are worth that much.

    Remember Netscape? The parallels are noticeable. Cornered market until MS got there with IE and ownership of the desktop. It's a different political world now though, but it's worth remembering.

    And for a company that's historically been very secretive, how will that play out in the publicly listed world?

    --
    ooooooh! What does this button do? - DeeDee, Dexters Lab.
    1. Re:Attitude by stratjakt · · Score: 5, Insightful

      Let's go offtopic with Netscape.

      Netscape used to be the best browser, and that's why I used it. I remember IE 1.0, it was fucking aweful. Then IE 2.0, still aweful. Then IE 3.0, which IMO, was right about on parity with Netscape.

      Then IE 4.0 came out, and I switched, because it was better than what Netscape had. Netscape stopped developing, and channeled it's dollars into a legal fight with MSFT.

      So, blah blah, AOL comes along and dismantles Netscape. The OSS community takes over the day to day of mozilla.org, and the focus is once again on development.

      Now I use FireFox, and more and more switch daily. Hell, articles run in MS's own Slate magazine recommending FireFox.

      I use it because it's the best browser, IMO. Just about everyone I've showed it to has switched. Because they think it's better than IE. They like the speed, they like the tabs, they like the popup blocking, etc. I don't even have to sound like a tinfoil hat and rant about security. The fact that it's a better browser has been enough to convince people.

      Thats why I never bought into that "Microsoft killed netscape by bundling IE" bullshit. I never used IE because it was bundled, I used it because it was better and didn't bork my box like NS did.

      So how does that relate to Google? If Google focuses on legal fights with MSFT, or other silly nonsense a la "you set the default home page to msn.com and thats an abuse of yer monopoly", then Google is doomed. Who cares what my homepage is, I use google because it's the best search engine (right now). The day it's no longer the best search engine, IMO, I'll stop using it.

      Hopefully they spend the money on developers, not lawyers.

      --
      I don't need no instructions to know how to rock!!!!
    2. Re:Attitude by adamh526 · · Score: 2, Interesting

      And for a company that's historically been very secretive, how will that play out in the publicly listed world?

      Google may be much different, but I'd say secrecy has worked out pretty well for Apple.

    3. Re:Attitude by Zardoz44 · · Score: 1
      Netscape was dying for a replacement browser. Just because it was the best doesn't mean it was any good. That was an easy one for Microsoft.

      Netscape was the front-runner, but who did they really have to surpass when they started? They were esentially the first browser. Once MS came along, they were fair-game. The same as with IE now being fair game for Mozilla et al. So they have to play catch-up.

      Google on the other hand had plenty of competition in the search engine field. Still does, but they were so innovative that nobody compares. And they keep innovating because they have competition from every angle. They can just stop developing and roll around in money. MS may be able to come up with a strong competitor, but it won't be easy.

    4. Re:Attitude by jaavaaguru · · Score: 1

      At least you can get a spelling checker plugin for IE.

    5. Re:Attitude by Kent+Recal · · Score: 1

      I want a friggin $editor-plugin so I can finally replace these annoying, uncomfortable textareas with my editor of choice.

    6. Re:Attitude by Toresica · · Score: 1

      I never used IE because it was bundled, I used it because it was better and didn't bork my box like NS did. [snip] Who cares what my homepage is, I use google because it's the best search engine (right now). The day it's no longer the best search engine, IMO, I'll stop using it.

      I'm coming at this from the other angle, I only started using Google after I got Firefox and had the little Google thing in the toolbar.

    7. Re:Attitude by Innova · · Score: 1

      Thats why I never bought into that "Microsoft killed netscape by bundling IE" bullshit. I never used IE because it was bundled, I used it because it was better and didn't bork my box like NS did.

      That may be true for you and many others. But the majority of people who buy a computer are going to use the browser that comes pre-installed, because they don't know about anything else.

      Think of all those people that buy a Dell or a computer from Best Buy. Do you think they are going to go download and install Firefox instead of using IE, when the icons are all over their desktop?

    8. Re:Attitude by Jugalator · · Score: 1

      At least you can get a spelling checker plugin for IE.

      huh?

      --
      Beware: In C++, your friends can see your privates!
    9. Re:Attitude by boijames · · Score: 1
      |

      I disagree. I don't think that other search engines will matter at all. Even if they do have a feature or two that's better than Google.

      I think the Google fans (myself included) are just as loyal to Google for providing a chic, lucid, intuitive product as Apple fans are. Why? Because they've been conversely loyal to me, the User.

      And by Conversely Loyal I mean just that: I feel that Google has been just as loyal to me as I have been to them.

      Nay, Google's loyalty to "me" preadates my loyalty to them. Which makes my attachment impervious. In-volatile.

      They've been consistent in what they've done, they've never surprised me in doing things (unless it was a delicious surprise, like google local, froogle, GMail or images) and they have been there "for me" 100% of the time; and, without fail, they have delivered a high quality, low noise product.

      I don't care what Micros~1 comes out with. I might look, but I certainly won't inhale.

    10. Re:Attitude by Anonymous Coward · · Score: 0

      Adam Bosworth rebuilt IE from the ground up to make IE4

      He later left Microsoft and is now at Google

  20. In an ideal world... by rokzy · · Score: 3, Insightful

    Google does become the biggest advertiser and continues a policy of clean, unobtrusive adverts. not only does this reduce the percentage of annoying adverts directly by market share, but it makes people more sensitive to annoying adverts and eventually the stupid dumbfuck marketers realise the error of their ways and also adopt unobtrusive adverts.

    Google uses its money to start buying up real life billboards and dismantling them, thus improving real life too. this turns out to be one of the greatest moves in marketing history and Google continues to prosper.

  21. Biggest Ad-Platform by Anonymous Coward · · Score: 5, Interesting

    I think you're on to something. Google's googlesyndication.com has already found its way into my list of blocked domains, right next to doubleclick.net. I wish they kept their tracking to their own site. When Doubleclick set cookies through their banners on third party sites, people were up in arms. Google apparently gets away with collecting data from webhits on third party sites, personally identifying information from GMail and Google Groups, social networking information from Orkut and of course their search engine. Let's hope that people stop being blinded by cuteness now that Google is a multi-billion dollar corporation.

  22. Arf ! by Professeur+Shadoko · · Score: 2, Funny

    reading the title of your post, I first thought you meant that google wanted the IPO money to buy Microsoft.

    Now THAT would be a successful IPO.

  23. Distributed google by taylor · · Score: 4, Interesting

    As Cringley points out, the possibilities for google are extremely broad, but limited nonetheless by the necessity of playing to the "technology" strength of google management and employees. Presumably the 20% project time (i.e. where employees develop pet projects) will help in the short term and long term. The bazaar model may work, but in terms of making money off of technology, they need to expand their bazaar thinking beyond just new technology, into market creation and the like. Otherwise all that creative R&D time is lost in a sea, like many sourceforge projects. Presumably they allow _all_ their employees the 20% time, not just engineers, in which case this works.

    Only vaguely relatedly, it seems that utilization of their distributed computing expertise and power (as per previous slashdot discussions) is an immediate area they can capitalize on. I wonder what a google-backbone based MMORG (with _ultimate bandwidth power_) would be like?

    1. Re:Distributed google by rokzy · · Score: 1

      >I wonder what a google-backbone based MMORG (with _ultimate bandwidth power_) would be like?

      kinda like real life.... on the internet!?

      perhaps they could rent out some bandwidth to Valve for a while to cover the launch of Half Life 2. Valve's Steam is supposed to be able to do this but is so amazingly shit it couldn't even handle the launch of a Counter-Strike: Source beta with a single map to a tiny fraction of players.

    2. Re:Distributed google by Anonymous Coward · · Score: 0

      > Presumably the 20% project time (i.e. where employees develop pet projects) will help in the short term and long term.

      20% is that all? At most places where I worked I normally only devoted 20% to my employee's projects!

      A friend of mine, a fairly well known OS person (even Cringeley has written about him) interviewed for Google. He was told he would have to abandon any OS work. Pet projects means work on projects relevant to Google.

    3. Re:Distributed google by Alsee · · Score: 1

      MMORG (with _ultimate bandwidth power_)

      Whoaa! Duude!
      What did you kill to find helm of _ultimate bandwidth power_?

      -

      --
      - - You can't take something off the Internet! That's like trying to take pee out of a swimming pool.
  24. Re:"now that it's flush with cash" by winkydink · · Score: 1

    Even if the stock goes to $1.00, the keep all the money they raised at the IPO. The only way they get "unflush" with cash, is to spend it.

    --

    "I'd rather be a lightning rod than a seismometer." -Ken Kesey

  25. Rich and powerful, yet good by otisg · · Score: 3, Insightful

    How about something more meaningful than 'the biggest marketing company'? How about taking all that money and being the leader among big companies with loads of money by showing that being big and powerful does not need to turn you into a monster.
    How about that?

    --
    Simpy
    1. Re:Rich and powerful, yet good by Duncan3 · · Score: 1

      Sorry charlie, pick only 2.

      --
      - Adam L. Beberg - The Cosm Project - http://www.mithral.com/
    2. Re:Rich and powerful, yet good by foobsr · · Score: 1

      How about taking all that money and being the leader among big companies with loads of money by showing that being big and powerful does not need to turn you into a monster.

      As much as I like your idea - with/after the IPO there is 'shareholder's value'. Thus, there is a good chance they will turn into Big Brother (caching the Internet helps a lot for cashing the Internet).

      CC.

      --
      TaijiQuan (Huang, 5 loosenings)
    3. Re:Rich and powerful, yet good by otisg · · Score: 1

      But who says that shareholders can get value only if they are being evil. That is precisely my point. That does not always have to go together.

      --
      Simpy
    4. Re:Rich and powerful, yet good by foobsr · · Score: 1

      Nope, time has still not come yet. Something like the "philantropic enterprise" cannot exist in a world where the general ruleset is not yet tweaked to promote ideas along these lines but puts emphasis on competition.

      But I appreciate that - with the emergence of networks of sorts - the situation might change. But it takes an awful time ...

      CC.

      --
      TaijiQuan (Huang, 5 loosenings)
  26. I forgot.. by MisanthropicProgram · · Score: 4, Funny
    THANK YOU!

    For your eyes only. In other words, the Mod's won't see this, so I expect only you to see this!!

    P.S. Cheers!

    They don't drill down this deep!

    1. Re:I forgot.. by Klar · · Score: 1

      You're too kind

    2. Re:I forgot.. by Anonymous Coward · · Score: 0

      Actually, the suggestion was plain stupid. Groupthink doesn't improve decision making. Sometimes you need a leader with vision to get something going. How many "stupid" ideas have turned out to be world changing?

  27. Why not just ask Google? by GillBates0 · · Score: 5, Interesting
    The future of Google"

    Wired 12.03: The Complete Guide to Googlemania!
    ... The Complete Guide to Googlemania! (continued). 4 Scenarios for the Future of Google Sometimes a liquidity event changes everything. By Tom McNichol. ...

    GooOS, the Google Operating System (kottke.org)
    GooOS, the Google Operating System. He argues that Google is building a huge computer with a custom operating system that everyone on earth can have an account on. His last few paragraphs are so much more perceptive than anything that's been written about Google

    Personalized Results: Exploring The Future Of Google ... Personalized Results: Exploring The Future Of Google.
    msgraph Moderator view user profile joined-Nov 29, 2000 posts:1330 msg #:1, 7:29 pm on Feb 12, 2002 (utc 0). ...

    MacMinute: The future of Google and Web searching?
    * WWDC 2004: Discover how to put Mac OS X to work for you at WWDC! *. The future of Google and Web searching? March 31, 2004 - 07 ... www.macminute.com/2004/03/31/google - 29k -

    --
    An Indian-American Hindu committed to non-violent thought/speech/action alarmed by the global explosion of radical Islam
  28. Remember the CueCat? by Anonymous Coward · · Score: 0

    Kind of sorta the same thing

  29. Google Conquers Online Advertising by dunsel · · Score: 5, Insightful

    The problem with online advertising in its current state is that we, the consumer, do not want or like it.

    We do like google. And when google started running little text link adds off to the right, I said "Way to go, google, now you can mage something for all your hard work." A lesser company might have sold "preferred listing" links *COUGH* YAHOO *COUGH* but Google remained honest and our friends.

    And now, I see that google's little text links are actually usefull to me. I'm searching for airfare, and google suggests that I try an online airfare that I hadn't tried before. I do and I get a good price! And that place gets my business, and Google gets a few millicents for my click.

    As long as google can remain my friend, I hope they do take over all of online advertising. Adds that arent' hideous in some way and actually advertise things I'm interested in will, in my eyes, revolutanize the online world.

    Way to go Google.

    1. Re:Google Conquers Online Advertising by Toresica · · Score: 3, Interesting

      As long as google can remain my friend, I hope they do take over all of online advertising. Adds that arent' hideous in some way and actually advertise things I'm interested in will, in my eyes, revolutanize the online world.

      The key to that is "a long as Google can remain my friend".

      Little useful text links are great, and actually get seen by people like me who only load images for the originating web site. :p

      But watch out for how much trust you put in them, how do you know they won't start doing popups etc?

    2. Re:Google Conquers Online Advertising by hobo2k · · Score: 1
      Going public doesn't necessarily change the working philosophy of the leaders of the company. Google has stayed alive for a long time without using the anoy-tactics other sites use.

      But one of Cringley's comments does cause me some concern. And he doesn't even seem to see the irony in it:

      The key to making money in search is to get between people and what they are searching for
      That is what we all fear, isn't it?
    3. Re:Google Conquers Online Advertising by NexusTw1n · · Score: 1

      Pity contextual advertising has been accepted to be Overtures's AKA YAHOO! realm, not googles.

      Link

      When google bowed down to Yahoo!/Overture, handing over a hefty portion of voting stock to Yahoo!, their IPO became a joke.

      Without advertising tech, they are a search engine that can be superceded at any time. That means their stock is worth nothing. Their only income is adverts, and their advertising business is owned by Yahoo!.

      --
      It has become appallingly obvious that our technology has exceeded our humanity. --Albert Einstein
    4. Re:Google Conquers Online Advertising by skarmor · · Score: 1

      Without advertising tech, they are a search engine that can be superceded at any time.

      But they do have advertising technology. The advertising technology that Google uses was determined to be owned by Overture/Yahoo. In order to settle the legal issues surrounding Google's use of this tech Yahoo was given a chunk of class A voting shares - not a controlling number of shares but a decent chunk. So now Google is free to use the Yahoo advertising tech in conjunction with its various products including webmail, usenet groups and search products.

      That means their stock is worth nothing. Their only income is adverts, and their advertising business is owned by Yahoo!.

      The business model still looks good to me. I'd say they are far from being "joke" with "stock that is worth nothing".

    5. Re:Google Conquers Online Advertising by cpeterso · · Score: 1


      Advertising, by definition, is something consumers do not want. Otherwise, consumers would PAY for advertising.

      Google now serves annoying banner ads, so their annoyance factor will increase..

    6. Re:Google Conquers Online Advertising by Coward,+Anonymous · · Score: 1

      Advertising, by definition, is something consumers do not want. Otherwise, consumers would PAY for advertising.

      If I didn't get it for free, I would pay money for oxygen. That I don't pay for the oxygen in the atmosphere does not imply that I don't want it, so saying that something not paid for is by definition not wanted is incorrect. Years ago I bought an issue of Computer Shopper because I wanted the ads. I once wanted to by some socks online (who wants to go to the store just for socks?) and used Overture (goto.com at the time) since the other search engines top results were SOCKS protocol info and stories about people's lost socks and all I wanted were sock retailers. There are definitely times when advertising is wanted, at least by me. Most advertising, though, is unwanted.

    7. Re:Google Conquers Online Advertising by Anonymous Coward · · Score: 0

      My "friends" do not snoop my email then try to tell me what products I need to buy.

      GMail, Image search without source representation and the indexing of usenet were/are all very un"friendly" actions by a corporate entity.

      Someday /. will wake up and see the plain evil before thir eyes, but for many, it'll be way too late!

    8. Re:Google Conquers Online Advertising by Anonymous Coward · · Score: 0

      Why don't you think he's making a good point (I assume you don't)?
      Prefer flashing banner ads?

    9. Re:Google Conquers Online Advertising by SEE · · Score: 1

      Some people actually buy newspapers so they can search the classifieds, or the Sunday bundled glossy ads that tell them what's on sale. That seems to satisfy your "otherwise", and thus demolish your definition.

    10. Re:Google Conquers Online Advertising by recursiv · · Score: 1

      how do you know they won't start doing popups etc?

      No one knows this, but it's pretty pointless to speculate. How do you know slashdot won't start doing popups? If they start doing it, or if there is some credible reason to believe they will start, then is the appropriate time for such handwringing.

      Otherwise, no one could be trusted, since they *could* do something bad in the future.

      --
      I used to bulls-eye womp-rats in my pants
    11. Re:Google Conquers Online Advertising by loucura! · · Score: 1

      You don't have to use their free beta service if you don't want to. In fact, you don't have to use their service after it is out of beta. If you don't use their service, they can't "snoop" your email. Indexing usenet was done long before Google bought Dejanews. It's a useful resource, and if you don't like it, you don't have to use it!

      Ingenious this choice thing we all have, no?

      --
      Black and grey are both shades of white.
    12. Re:Google Conquers Online Advertising by siphi · · Score: 0

      You do have to send emails to people using google. therefore whether you use gmail or not, they still no what topic your talking about.

      --
      Sig (appended to the end of comments you post, 120 chars)
  30. Google's demise will go as follows: by Anonymous Coward · · Score: 5, Interesting

    As with all young companies that go IPO Google's course will go as follows:

    1. All founders and current top executives will cash out and leave within the first year. Right now they are dizzy with possibilities and future ideas for the company but that will quickly fade to watching the stock ticker, taking long lunches, shopping for real estate, and counting the days to when they can legally cash out and leave.

    2. Within 8 months new executives will be hired to take over when the founders and top executives jump out.

    3. The new executives are have long resumes, short contracts, short attention spans, big dumb ideas, insane salaries, and lots of stock options. They will announce "a bold new vision" several times and sell out the company for all it's worth.

    4. After 3 years and various layoffs the second generation management cashes out and jumps ship.

    5. The third generation management comes onboard with a round of layoffs and useless new hires and looks at what else can be sold off. They change the name of the company and start shopping around for buyers to sell the whole company too.

    1. Re:Google's demise will go as follows: by povvell · · Score: 1

      Oh good grief, that is so close to what could happen it's frightening. Stock option watching - the death of capitalism in action. :-)

  31. Re:"now that it's flush with cash" by Anonymous Coward · · Score: 0

    But their market cap will go down, which means they have less cash to play with.

  32. Total Information Awareness by Anonymous Coward · · Score: 0
    Not just advertising! Observe.

    Google has the biggest database of basically everything in the Internet. What would they say to various agencies who want premium access to do data-mining? Of course such agencies would pay lucratively.

    Google would not turn them down. Why do they hire ex-NSA people, or people with security clearances anyway?

    1. Re:Total Information Awareness by jekewa · · Score: 1
      There's a William Gibson book (or two, and others I'm sure) dealing with the data havens of the future. Maybe Google is the reality of that [previously] fictional possibility.

      They have every bit of info on the company you work for and deal with, everything from your blog, and everything about the software you use... Think about it.

      --
      End the FUD
    2. Re:Total Information Awareness by foobsr · · Score: 1

      Pattern Recognition, Yep, that's it - add some AI and get singularly muted.

      CC.

      --
      TaijiQuan (Huang, 5 loosenings)
  33. Re:"now that it's flush with cash" by Anonymous Coward · · Score: 0

    How long could you run a company with 5000 million dollars (Google's valuation at $20 per share)?

  34. Eric Schmidt.... hmm, where have I heard that name by sphealey · · Score: 4, Interesting
    From the Cringley piece:

    Remember, Google's CEO is Eric Schmidt, who used to be Chief Scientist at Sun Microsystems, so technology doesn't scare these guys.

    I like the leaving out of the part where Schmidt was CEO of Novell, failed entirely to figure out a strategy to counter Microsoft, and ran one of the world's great technology companies into the groud. Nope, nothing important there.

    sPh

  35. mod parent up by Anonymous Coward · · Score: 0

    parent post should get at least +3 (insightful)...
    These colors are very hard to read! Especially with a big red flashing banner on top..

  36. Re:"now that it's flush with cash" by winkydink · · Score: 1
    They still keep all the cash they raised at the IPO.

    Whatever happens to the stock in the future does not affect this. Future stock price affects things related to money in the future, but all the money raised in the IPO is cash in the bank, so to speak.

    --

    "I'd rather be a lightning rod than a seismometer." -Ken Kesey

  37. Refinement, branching. by yoshi_mon · · Score: 4, Insightful

    If the people at Google know what's good for them, and a suspect they might, they will keep their search engine clean and fast. Refineing it such that it stays on top. No more wading though countless newsgroup posts to find what your really looking for. Or a better way to refine searches that do hit things like newsgroups.

    After that they can branch out and play in the market. Gmail is one such venture and there are others that are worth a stab at such as the peoplefinder thing that I don't remember off the top of my head right now what it's called but it's been a pet project for a while now. Other things such as Froogle seem to be worthy of more development.

    However key to all the fishing they might want to do they have to keep that main engine humming. Do no evil! Keep the respect of the geeks and lusers alike. Computers move fast and the internet moves even faster and once you slip it's very hard to go back.

    --

    Really, I know what I'm doing...Ohhhh, look at the shiny buttons!
    1. Re:Refinement, branching. by ViolentGreen · · Score: 1

      If the people at Google know what's good for them, and a suspect they might, they will keep their search engine clean and fast. Refineing it such that it stays on top. No more wading though countless newsgroup posts to find what your really looking for. Or a better way to refine searches that do hit things like newsgroups.

      The biggest thing they need to do is to take care of the false hits that you get that appear to be relevant. This would be difficult to do but i believe they can do it.

      --
      Not everything is analogous to cars. Car analogies rarely work.
  38. Re:Microsoft buyout, not likely by Kurt+Gray · · Score: 2, Insightful

    Not really. The buyout would still have to be approved by Google executives and shareholders, the only reason they would approve that is if Microsoft offered more than the mid-term market value of the stock which Microsoft is not likely to do especially at these prices.

  39. Um... by Ingolfke · · Score: 1

    Google will spend the money to create new search technology that will search for buried treasure. Then they'll be rich I tell you, RICH! And not just this rich in the play stock money rich.. oh now... they'll have real gold dabloons, cups of silver, and precious gems from the farest reaches of this world. Ayh! Dabloons I say! Million of em! And they'll be rich!

  40. You've heard of irony, right? by Anonymous Coward · · Score: 0

    Sometimes writers use it when they want to say one thing but mean another. Cringely is a funny guy, and he's not as full of himself as you might think. If you'd read his stuff over time, you'd get the joke.

  41. What is this "Google" you speak of? by Anonymous Coward · · Score: 4, Funny

    I did a WebCrawler search and can't find anything about it. It is a NCSA Mosaic enhancement?

    1. Re:What is this "Google" you speak of? by aussie_a · · Score: 1

      I read that as "I did a good search and can't find anything about it. It is a NSCSA Mosaic enhancement?"

    2. Re:What is this "Google" you speak of? by kasperd · · Score: 1

      I did a WebCrawler search and can't find anything about it.

      It is easy. Just go to http://webcrawler.com/ and then search for the best search engine. And take a closer look on the first search result.

      --

      Do you care about the security of your wireless mouse?
  42. I think (And I'm Always Right) by Anonymous Coward · · Score: 0

    I think (And I'm Always Right) that Google is going to pour a lot of that cash right into a 'Z' Prize, 1.2 billion for the first to establish an inhabited base on Mars. I have inside information.

  43. What does google really do? by mveloso · · Score: 4, Interesting

    Is google an advertising channel or a search engine? Right now the advertising channel only exists because of the search engine, and the channel is what's making them money.

    How does google make its advertising independent of its search?

    How do you broaden search to make it more useful?

    What kinds of things are people searching for?

    What's happening to their enterprise search business?

    When businesses want information, how do they get it?

    I'd expect them to buy doubleclick as their first acquisition.

    1. Re:What does google really do? by astrotek · · Score: 1

      Expand beyond the internet and become a more mainstream advertiser by selling the ability to display television ads related to what characters are saying.

      Think about it, no more 30 second commercials. Just a logo or CNN style text ad running on the bottom of the screen. This is more of a reality for internet video streams and could easily make the market expand rapidly.

    2. Re:What does google really do? by povvell · · Score: 1

      I think that your Doubleclick idea is a real possibility. To make money to satisfy the market they're going to have to ratchet up the revenues considerably and quite quickly. Which means advertising....doesn't it? Which means infrastructure.

    3. Re:What does google really do? by Alsee · · Score: 1

      I'd expect them to buy doubleclick as their first acquisition.

      In related new Greenpeace will be buying the Exxon Valdez.

      -

      --
      - - You can't take something off the Internet! That's like trying to take pee out of a swimming pool.
  44. Re:Eric Schmidt.... hmm, where have I heard that n by Mournblade · · Score: 4, Informative

    I like that you failed to RT Entire FA, and therefore missed this:

    so technology doesn't scare these guys. In fact, they prefer it because machines are more predictable than people, as Schmidt learned when he tried to turn around Novell.

    So I guess he did mention it. I would also guess that he assumes the above is all he needs to write for his target audience to understand the points you made.

  45. Amusement park by liryon · · Score: 1, Interesting

    I think google should use the money to build their own theme park. With hookers! And blackjack! In fact, forget the theme park!

    1. Re:Amusement park by Anonymous Coward · · Score: 0

      Maybe they could use that $1.75 billion to buy New Jersey.

  46. Expansion by bStrom · · Score: 2, Insightful

    It seems that, while ad revenue has made Google what it is, ad revenue can not be the company's only source of income forever. They have to expand into other areas. Everything they do seems to be based on the expansion of their ad revenue (i.e. - GMail, Froogle, etc.). They also bought they recently bought Picasa, so where else will they expand and how will they make money doing it?

    --
    Try eMusic. DRM free, legal, MP3 downloads.
  47. Stem Cell? by MindStalker · · Score: 2, Interesting

    "Google's strengths are its technology, its brand recognition, its current status as a stem cell of Internet business"

    Wow, first use of stem cell as a metaphor.

    1. Re:Stem Cell? by Alsee · · Score: 1

      In related news Bush issues an executive order banning any library, medical center, or other public entity receiving government funds, from using or providing access to Google.

      -

      --
      - - You can't take something off the Internet! That's like trying to take pee out of a swimming pool.
  48. What I'd like to see... by maxchaote · · Score: 2, Insightful

    If the rumors of Google's 100,000 servers and proprietary grid/cluster OS are true, then what I think would make the most sense for Google is to offer free access worldwide to their supermachine from any standard computer or through special terminals. Google could essentially be the next OS: virtually unlimited storage, bandwidth, and information at your fingertips from anywhere in the world. People could log-in from anywhere in the world and have access to vast resources for running applications remotely, instantly searching and sorting all your files, or managing your personal email or other information. And all you have to do is put up with a couple of unobtrusive text-based ads, or pay the low, low subscription fee of $29.99/month.

    1. Re:What I'd like to see... by Devi0s · · Score: 1

      They'd become Microsoft's best friend! MS has been trying to push web-based subscriptions to their software for a loooong time now (original .Net goal?).

      If Google had such systems, MS would likely try to include their subscription package in the google monthly fees so everyone used MS Office: Web Subcription Version...

      That would be a sad, sad day. Hopefully, if Google ever goes the route you describe, OpenOffice will be ready with their own subscription-based package.

      --
      - Have you ever noticed that the more you learn about technology, the more stupid you sound trying to explain it?
    2. Re:What I'd like to see... by Devi0s · · Score: 1

      As if on cue... "Microsoft Renovates Office Suite as a Web Service" http://it.slashdot.org/it/04/08/21/204210.shtml?ti d=109&tid=187&tid=95&tid=218

      --
      - Have you ever noticed that the more you learn about technology, the more stupid you sound trying to explain it?
  49. Goal: marketing information by bigberk · · Score: 3, Insightful

    Information about consumer habits and desires drives product development. Knowledge is power, and many companies are driven by marketing initiatives. In other words, marketers determine the need and direct product development.

    Credit cards provide a useful way to track consumers and build files on their habits. Other electronic cards (club card memberships, air miles, etc.) provide similar ways to gather consumer information. The companies that gather this information then sell it out to other marketing firms.

    It's safe to say that Google is an internet search used by everyone. This means they have some of the most valuable information for a consumer world. They could easily make billions packaging this data properly and selling it to marketing firms.

    1. Re:Goal: marketing information by bigberk · · Score: 2, Insightful
      It's safe to say that Google is an internet search used by everyone. This means they have some of the most valuable information for a consumer world. They could easily make billions packaging this data properly and selling it to marketing firms.
      Following up to my own post... what's interesting about this business direction, should Google decide to go that route, is that they won't have to litter their search engine with ads. They could keep it running exactly as it currently is, with the efficiency and simplicity we enjoy. After all, it's the information obtained via regular searches that is valuable, not any direct actions (ad-clicking) by the users themselves.
  50. They'll need more than search by Ars-Fartsica · · Score: 2, Insightful

    How much of your time do you spend searching anyway?

    1. Re:They'll need more than search by Anonymous Coward · · Score: 0
      How much of your time do you spend searching anyway?

      Does it matter? Even if YOU don't spend a great deal of amount searching for something others are and when you have millions of users using Google everyday, it won't really matter what a select few do or don't do, the power lies within the large numbers.

      If advertisers know that Google gets millions of hits everyday they will take advantage of that and advertise on Google extensively. See, that's Google's formula for success; have a lot of people use their services, make advertisers take note of the huge advertising opportunity, and let the cash roll in. Even if many people don't click the advertisements (they already make $5 per activation on AdWords), there are always that small portion of the group that will click it and that small portion might be bigger than you think.

    2. Re:They'll need more than search by Lizard_King · · Score: 1

      Very little these days, thanks in part to Google.

      --
      "My mother never saw the irony in calling me a son-of-a-bitch." - Jack Nicholson
  51. Pud is going to buy google. by weave · · Score: 0, Troll
    Pud is going to buy google. Yeah, kind of difficult now they went public, but he has the cash. He'll just throw some of the Pud babes to the dynamic duo, who will sign over their shares and control willingly. Who is Pud? What, you never heard of fuckedcompany.com?

    Proof? Here you go. Pud was in the Google offices just a few days ago...

  52. Dominate supercomputing & buy SUN. Seriously by ron_ivi · · Score: 5, Insightful
    Google almost certainly already has the most scalable database, and scalable file systems in the world. What they don't have yet is a way to capatalize on their supercomputing expertise.

    I think they will buy Sun, who has a different set of strengths in high-end computing (customer contacts).

    This is made more likely because of the personal connections between the companies, including having the same investors, whose portfolio companies often help each other long after they're small (remember AOL,NSCP), and recieved their seed money from Andy Bechtolsheim one of the founders of Sun Microsystems .

  53. What PE basis? by Ars-Fartsica · · Score: 1

    There isn't enough public history of this company to even merit speculation based on fundamentals. Its hype, then growth, then maybe numbers. In that order.

  54. Re:Microsoft buyout, not likely by Zebra_X · · Score: 1

    $100/shr. * 6 million outstanding shares = $600,000,000

    Microsoft spent 2 billion on the settlement with sun. No one was concerned, why? With QUARTERLY profits of 10 BILLION dollars, MSFT can buy most anything it wants. They also have tremendous cash reserves.

    If microsoft wants google, there is a good chance that they can get it.

  55. The sad truth: Google is getting worse by fname · · Score: 5, Insightful

    Unfortunately I think Google has been getting worse at its primary function, finding relevant webpages based on simple queries, for years. I remember back in 1999 when i 1st discovered Google. The results at Altavista were littered with spurious results, and I usually had to use long boolean searches to get decent results-- usually on the 3rd try and the 4th page of results. Google came along and blew that all away, and there was 1 big reason-- no one was trying to SPAM Google's results, and I doubt anyone even knew how.

    Fast forward 5 years. So many SEO types are now infiltrating Google's results that they are not nearly as relevant as they once were-- remember when Google was sued for downgrading linkfarm results, and they backed down? Anyone use the "Feeling luck?" button anymore? It's nice you can see 100 results per page, but I usually end up doing 2 or 3 queries to get the proper result these days. I still use Google, but Teoma (Ask.com, I believe) seems to work equally as well, and if Google doesn't improve their search results, they will have a long, slow decline.

    Their other innovations are nice (Froogle, Google News, GMail), but they are really just sidelights to their core competency-- finding relevant webpages. I'm hoping they figure out how to do it.

    1. Re:The sad truth: Google is getting worse by SpamJunkie · · Score: 1

      Spam isn't the main reason that Google's results seem worse. The big problem is that people now have higher expectations. You said "The results at Altavista were littered with spurious results" so by comparison Google was much better. But now everyone is used to the results Google gives and we have realised that there is still room for improvement.

  56. The Google: An Open Linux Cluster by Anonymous Coward · · Score: 0

    Google releases an GNU/Linux distro that is a internet-based cluster.

    Distributed everything, single-sign-on, P2P? Ha! How-bout shared directories of media, distributed to each node via bittorrent.

    Shared cycles via an honour-system.
    Your system becomes 'integrated' into the cluster in every user respect.

  57. Dotcom idiocity all over again by mikeg22 · · Score: 1

    This is the same irrational exuberance that persisted throughout the late 90s. People say, "Look, that looks cool, and a lot of people use it, so it MUST be a good investment." This groupthink forms a feedback loop and before you know it, the stock price is way beyond fair market valuations. When the company starts to run into trouble because it has too much cash on hand and too little management experience, people start dumping the stock, trying to get out while the price is high. This forms another feedback loop and the stock plummets.

    Never, EVER buy a stock where the conventional wisdom says it is a sure thing...

  58. Re: Another Thing He Left Out... by Black-Man · · Score: 1

    Having billions in cash helps ward off potential suitors.

  59. Re:Dominate supercomputing & buy SUN. Seriousl by Anonymous Coward · · Score: 0
    "(remember AOL,NSCP)"

    Yeah. I always thought the real reason AOL bought Netscape was to allow Kleiner and their friends cash out.

    See, despite NSCP being public, KPCB and their buddies at ml.com probably had so much NSCP stock that if they sold right away it would have tanked the stock.

    On the other hand, AOL was a nice huge company that probably felt it owed these former benefactors (kpcb.com was the VC behind both, and ml.com did both of their IPOs) a favor; so they bought them. AOL was so big, that these guys could cash out without any effect on the stock.

    Remember, AOL never even used Netscape, but rather continued to use Explorer. Can anyone think of any other reason AOL would have wanted MSIE. Also, this favor-repayment can explain the funding of Mozilla.org.
    As mentioned "

    it never was Netscape vs MSFT, or Sun vs MSFT or AOL vs MSFT -- it's always been KPCB vs MSFT; with Sun, NSCP, AOL, Google just minor divisions of KPCB's virtual company
    . "
  60. My guess... by csoto · · Score: 4, Funny

    They are just trying to solidify the BRAND, so they can start selling tasty, fruity, frozen GooglePops (with Vitamin C)!

    --
    There exists no way of exchanging information without making judgments. --Bene Gesserit Axiom
    1. Re:My guess... by gphinch · · Score: 1

      I would totally buy GooglePops. I'm not joking.

      --
      in bed.
  61. Adam Bosworth by sapbasisnerd · · Score: 1
    Little noticed but quite significant is the fact that Adam Bosworth has left BEA for Google.

    The overarching answer to the question "what does Google want to be when it grows up" is a provider of information services through the web. That means at least two different things, stuff like the search engine and Gmail that will be aimed at individuals, delivered through a browser and funded through adverts but probably a bigger deal is the provision of Web Services through APIs to businesses funded by micropayments or more likely subscription.

  62. What language is Cringely using? by nusratt · · Score: 1

    "THAT's why Google is cut from whole cloth with every new hire chosen to be of the body."

    Is there anyone who can parse this?
    "chosen to be of the body"?
    Is that even English?

    1. Re:What language is Cringely using? by Anonymous Coward · · Score: 0

      Google is really the Borg.

  63. Google? Are we missing content? by telemonster · · Score: 1

    Two things, first thanks for the Wired link on Cringley. I own both of the 3 tape Oregon PBS sets of his, enjoy them. I do disagree with him from time to time, and when I've replied he snaps back. Supercomputers are still sexier than clusters of commodity crap. Sorry Bob.

    Anyways, I'm a heavy user of Google. But recently when unable to find a link or two I've reverted to the Yahoo search engine at search.yahoo.com. The interesting thing was I found what I was looking for without the same amount of false crap! (I think I was looking for some info on the MIDI protocol, but I don't 100% remember). It wasn't bad. So now I wonder by using google only, what am I missing out on? Alot of people are playing games to get their garbage ranked high.

    My attraction to Google has always been the fact that the pages are lightweight and not filled with ads. I'm sure others feel the same way. The search.yahoo.com thing is pretty leightweight as well, I didn't know it existed until someone else (on slashdot perhaps) pointed it out.

    Orkut has turned into a slow dog. Gmail is okay I guess, I still think it could be utilized as a music or warez distribution system! (Break down files and span them across mailboxes. Wala, uber bandwidth at your disposal). A client would use a server to track all of the mailboxes to find the needed data. Don't hate, it is jus the first thing that came to mind when they said free mailboxes and 1gb of storage.

    Anyways, my two cents. Google ain't the only game in town. I totally don't get ask jeeves though. And how are companies like Yahoo worth so much money? Do they actually make money outside of maybe personals and auctions (I hear the auctions site is huge in .jp).

    --
    Southeastern Virginia REPRESENT!
    1. Re:Google? Are we missing content? by Anonymous Coward · · Score: 0

      Wala, uber bandwidth at your disposal

      I know Slashdot isn't big on this whole "spelling" thing, but when you make a mistake like that it really spoils the rest of your message, much like Mr. Bush's much-maligned mispronunciations and malaproprisms do. I presume that when you wrote "wala," you meant to use the word "voilà," which is a French term meaning, essentially, "look at that." You may not think it matters as long as most people understand you, but as any good orator can tell you, your delivery of a message can impact significantly the way it is received.

      Your friendly neighborhood pedant,
      Mike

  64. ad words / ad sense will drive their revenue by Serveert · · Score: 1

    while they develop new inventory ala gmail to boost ad sense / ad words revenue. Their fault tolerant file system and proprietary storage will allow them to do these things better than anyone else.

    They will also expand into graphic ads as they are much more effective than text ads.

    online ads are the future.

    --
    2 years and no mod points. Join reddit. Because openness is good.
  65. bookmarklet by Anonymous Coward · · Score: 0


    create a new bookmark and use this as your location

    javascript:void(self.location.replace( self.location.href.replace('it.','')))

  66. Re:Microsoft buyout, not likely by Anonymous Coward · · Score: 0

    No they can't. The stock structure was built specifically to make it extraordinarily difficult. It basically would require the owners to sell out.

  67. parent is a pump & dump scammer by Anonymous Coward · · Score: 0


    look at posting history
    every single post he is pimping his pump & dump stock scams, dont fall for his lies

    perhaps Mr Anthony Klatch is also interested in a free ipod or flatscreen tv ? or maybe Anthony Klatch is just a petty criminal ?

  68. Re:Microsoft buyout, not likely by Exitthree · · Score: 1

    They have quarterly revenues approaching ten billion, not profits. There is a huge difference. Last quarter profit was about $2.7 billion. (http://news.bbc.co.uk/1/hi/business/3918721.stm)

  69. Re:Microsoft buyout, not likely by steve_ellis · · Score: 1
    Oh, not quite.

    At $100/sh, google's market cap is over $25Billion, according to my broker (etrade, if it matters). The fact that well over 60% of the stock is held by insiders, means that google is almost certainly one of the things that microsoft can't buy.

  70. This is so easy... by theendlessnow · · Score: 1

    There's a few folks at Google that want a house, car, yacht, huge bank balance, etc. What other reason could their possibly be?? Well, perhaps Schmidt, Brin, Reyes, etc. just want to become the first Google-aires!!

  71. What??? by DesScorp · · Score: 1

    I don't know who modded this troll, but that's bullshit. Otter is right.

    If you people devoted to Google-worship out there would take your heads out of your collective asses, you'd see exactly what he's talking about. We're only now getting over one disastrous dotcom bubble, and now Google could very well be initiating another one. Just HOW are they going to make enough money to justify their IPO? Advertising? They can't do it through their current ad market. They've sold investors on the promise of profit through some kind of nebulous business expansion. Into WHAT, they won't say. We're just expected to belive that Google will make fabulous money because, well, they're Google.

    P.T. Barnum was wrong. There's not a sucker born every minute. There are thousands of them. And apparently, most are investors that refuse to learn their lessons. To make money, you have to have a product to sell.

    Oh, and Google's "Don't Be Evil" motto? They're a publicly traded company now. You can kiss that goodbye. Shareholder interest just became the most important principle, no matter how much control Brin and Page think they're keeping.

    --
    Life is hard, and the world is cruel
    1. Re:What??? by Anonymous Coward · · Score: 0

      So what I am wondering is if any one here has used Gmail yet. Once Gmail goes public the sky is the limit. I am emailing a friend about what movies they want to see this weekend and gmail scans my email conversation for key words and pops up nice little unobtrusive ads for movies reviews and tickets. I am looking for a new apartment and it gives me ads for apartments guides. Anyone who can not seet he value of 1 gig of free email and conversation related advertising is blind. Plus I can just search my email now instead of having to organize it. Google has created an advertising model that is brilliant. They will do just fine.

  72. google bomb by Anonymous Coward · · Score: 0

    google: bastards

  73. TROLL by Anonymous Coward · · Score: 0


    except pump and dump is illegal, so complain about this troll correctly

    http://www.sec.gov/complaint/selectconduct.shtml

    Eric Karch
    Eric Karch
    eric.karch@lawyer.com
    1221 Brickell Ave.Suite 900
    Miami, FL 33131 US
    +1.3053778767

    Anthony Klatch
    artlu@artlu.net
    422 St. Rte. 93
    Sugarloaf, PA 18249 US
    +1.5705943028
    +1.5705943028 (FAX)

  74. Reintermediation by Phaid · · Score: 3, Insightful

    Isn't it funny how, in the dot-com boom of the roaring 90's, "disintermediation" was the buzzword for the phenomenon that was going to make everyone super rich? Cut out the middleman, allow shoppers to directly access your site, and watch the dough roll in.

    And isn't it great how the most successful web businesses, like Yahoo, Amazon, eBay, and Google, are all busy making money through "intermediation", acting as the middleman who points buyers to sellers, and making money by selling ad space and transaction fees?

    I love it when a plan comes together :)

  75. Are you pondering what I'm pondering? by fireboy1919 · · Score: 1

    Maybe so (but can 1000 hamsters actually power google?)

    They're going to redirect all search results to "http://thebrainisyourmaster.com," thereby making it the most popular site on the internet, and therefore one of the most trusted, making everyone want to elect the Brain as the leader of the world.

    Then, to really clinch it, they'll use the money to buy everyone free t-shirts. It's foolproof.

    --
    Mod me down and I will become more powerful than you can possibly imagine!
  76. Vote for the next great search engine by ylikone · · Score: 1

    What is your vote for the next great search engine once google sells out and all we see is ads in the top results? (you know this is what will happen)

    --
    Meh.
  77. Google isn't going anywhere but down by Lije+Baley · · Score: 1

    Within a year from now, Microsoft will be giving a superior search experience, subsidized by their billion$, with few advertisements, and no screwy paid placement. It will be just like the golden age of Google was, before they started to cash in. Microsoft will suck them dry over several years and once they have 85% market share, we'll see ads and placement and perversions of search like we've never dreamed of.

    --
    Strange things are afoot at the Circle-K.
    1. Re:Google isn't going anywhere but down by Hassman · · Score: 1

      So in other words...delay the inevitable.

      I just read that some airlines are now being paid to put advertisements on the tray tables...what a sick sick world we've become.

      Soon, it'll be like in Futurama where our dreams are invaded by ads.

      --
      -Mark
      Dovie'andi se tovya sagain.
  78. Re:Dominate supercomputing & buy SUN. Seriousl by cpeterso · · Score: 4, Insightful


    Why in the world would Google buy Sun? Google does not want to sell hardware or Java. Google's data centers run el-cheapo commodity x86 servers. And Sun is not even profitable.

  79. Competition in niches? by ElDiablo13 · · Score: 1

    The way I see things going is that Google will be augmented/supplanted in niche markets that can be better served by a more customized solution that takes advantage of the characteristics their markets. A good example would be http://www.jiffyspot.com/ WARNING: adult search engine

    1. Re:Competition in niches? by Anonymous Coward · · Score: 0

      Damn! That search engine blows Google Images out of the water for those *special* searches... ;)

  80. because they make money this way... by Psymunn · · Score: 1

    All I can say is... why would Google do pop ups?
    They know that the reason their text ads are so much more effective then reguler banner ads is because they are useful, low bandwith, and unobtrusive. Giving this up in favor of a more obnoxious, less effective, advertising scheme would be useless and would alienate all the customers they have garnished on good name alone. Constantly i hear "what if google turns around and becomse evil" with no reason why. "what if google suddenly realies that a gigabyte is too much", "what if google sells out to the man", "what if google steals my bicycle."
    Google is making a lot of money, right now, doing something well. As long as they continue to do well, you can trust them. And, as long as people trust them, they will continue to do well

    --
    The Neo-Bohemian Techno-Socialist
    1. Re:because they make money this way... by mdfst13 · · Score: 1

      "All I can say is... why would Google do pop ups?"

      For the same reason that they now have placement ads above the search results (not on every search, but occasionally at the moment): to make more money.

      Of course, there is also the other side of the coin. If Google becomes just as annoying as MSN search, why won't people just stick with MSN search (which will be the default in over 90% of new computers).

    2. Re:because they make money this way... by pipingguy · · Score: 1


      "All I can say is... why would Google do pop ups?"

      Wait a minute, doesn't Google's Toolbar block popups?

    3. Re:because they make money this way... by pipingguy · · Score: 1

      I think you mean "garnered" and I also think you're right.

  81. i just hope... by b3s · · Score: 1

    ...that they do not suffer from the netscape effect and go out and purchase a large number of tech companies that are not generating profits that cause a drag on their earnings whilst fending off m$ft.

    --
    a polar bear is a rectangular bear after a coordinate change.
  82. Google should take on eBay by GreenCrackBaby · · Score: 1
    Google is in an amazing position to take on eBay if you think about it. Aside from pre-existing brand recognition, imagine having the power of listing auctions knowing that they would be included in google searches? Instead of reaching the vast numbers of eBay browsers, you would be reaching the much, much greater number of Google users.


    Something to think about for them, I hope.

    --

    "The market alone cannot provide sufficient constraints on corporation's penchant to cause harm." -- Joel Bakan
    1. Re:Google should take on eBay by eBayDoug · · Score: 1

      Google and eBay are in bed together.

      --
      Learn About Outsourcing. http://www.pioutsource.com
    2. Re:Google should take on eBay by eBayDoug · · Score: 1

      " imagine having the power of listing auctions knowing that they would be included in google searches?" This already happens! All I have to do is list on eBay and a few other sites. Affiliates for eBay and eBay itself do the advertising for my product for me.

      --
      Learn About Outsourcing. http://www.pioutsource.com
  83. Re:Dominate supercomputing & buy SUN. Seriousl by Anonymous Coward · · Score: 0

    As the parent posting mentioned - Sun has a sales staff and decent installed base of customers for high end computing. Google has neither.

  84. Interesting article regarding Google. by Chatmag · · Score: 1

    Some interesting comments can be found in this article on Yahoo! Finance

    --
    Pete Carr Owner Chatmag.com
  85. A provocative erotic masterpiece... by Anonymous Coward · · Score: 0

    A question that anyone approaching this book with an eye to criticizing it as 'obscene' should ask themself is, "Can the human body be obscene in and of itself?" The only way this book can be attacked as obscene is if one answers "Yes," to that question. But if the answer is yes, then all depictions of nudes must be obscene regardless of age, something most people outside of the Victorian Era would strongly disagree with. If the answer is "No," then one must ask why someone turning 18 magically transforms a nude image of them from obscene to artistic?

    The only way to avoid these paradoxes is to embrace this book for what it is: a beautiful and deeply erotic examination of girls on the cusp of maturity. (A subject which is sadly taboo in Anglo-American society.)

    Many people would probably characterize such an assessment as sick or disturbed, but before doing so they should examine this book honestly and with an open mind. Can any man(excluding gay men logically)say to himself that he feels no desire or arousal looking at these images? And can any woman say to herself that she did not want to be desired when she was that age? I think that one would be hard pressed to find someone who would answer no.

    That said, it is time that American society began understanding something which most of the rest of the world already does: Eroticism develops as a continuum, not a series of lock-steps. This book is an important step to the realization that sexuality does not simply appear fully-formed at 18, but is a progression over a number of years prior to that. A society which realizes that is on the road to a better understanding of what constitutes healthy sexuality and where the real patholgies lie. Read this book, buy it if you like it, and, if you enjoy deep discussions about human nature with your dinner guests, proudly display it. I do not believe you will regret it.

  86. Re: Google won its case against SearchKing by Iainuki · · Score: 1

    Is this the case you were thinking of? If so, Google won. There's also a Slashdot story about it, if anyone cares to dig it up.

  87. References by tacokill · · Score: 1

    Just to prove the above posters point:

    Koch Industries
    Oppenheimer Bank



    Check those first if you are looking for a reference

  88. Mod up the AC by mdfst13 · · Score: 2, Insightful

    The AC is absolutely correct. Buying their way in is absolutely the Microsoft way. However, this is more a revision of the grandparent's point than a refutation. Once in, Microsoft simply abuses their market share in other areas until they bury the competition. They do not buy out competitors. They only buy to get a foothold in that market. Then they outsource (recently offshore but traditionally in the US) improvements to that software.

    Another aspect of Microsoft: they team up with a company to develop an extension to their current software then dump the partner. Both Roxio and Citrix fell for this.

    Microsoft probably would buy out the competition but for those pesky anti-trust laws.

  89. What's my opinion? by TheAwfulTruth · · Score: 1

    WARNING! here comes an opinion! It's on-topic and it may not jibe with your own opinion, but that does not make it a "troll"!

    You are right, I believe that Google will be come an insanely huge advertising machine. At the same time it will do more to remove a persons on-line privacy than any company before.

    They have already moved in both these directions in big ways in the last few years. Now that they are insanely flush with cash, it is a little frightening to think about how much further in both areas they may go.

    At this point, based on past and current moves, I trust Google less than any other corporation.

    --
    Contrary to popular belief, coding is not all free blow-jobs and beer. Those things cost MONEY!
  90. Do this... by Anonymous Coward · · Score: 0

    Try searching with yahoo for a while, or along side google.

    Maybe it's just me, but Yahoo seems to actually be more relevant that Google. Most of googles high ranked sites are commercial whereas Yahoo is more laced with real peoples information and websites rather than just solid commercial sites...

    If you are actually looking for "information" rather than "shopping" I find yahoo a better bet.

  91. They're finding the sources of the Nile, you know. by ankhank · · Score: 1

    What Google can do is know, very early on, what people are looking for -- worldwide, by specific location, by demographics.

    If you don't remember the short story that nailed down the value of this knowlege, read Avram Davidson's story "The Source of the Nile" -- it nails this down.

    FANTASY & SCIENCE FICTION: ANTHOLOGIES (by content) ... The Best from Fantasy and Science Fiction: Eleventh Series. Mills, Robert

    P. Doubleday (1962). ... Davidson, Avram, Sources of the Nile, The, 1961 JAN, nv, ...

    www.sfsite.com/fsf/bibliography/ fsfanthstorieswhen11.htm

  92. search all-in-one boxes by ghostlibrary · · Score: 1

    Most analyses don't cover google's main 'product'-- for $X, they'll give you a box you hook up to your intranet and *presto*, you now have google searching internally.

    $X tends to be 'about one full-time salary per year' for each box you need, and you get a number of boxes based on how many internal pages you need archived. So if you have a large site, you might need 2, 3, 4 boxes.

    But it all works off the shelf, minimal integration, it's wonderful.

    Problem is, most places think, "wait, we can't afford $100k for internal search! Let's just make our own!" So they pull 2 guys and have them half-time to make their own 'solution', those two end up dragging in a sysadmin at quarter time, a web designer for a couple of months, and before you know it, you've blown 6 months for 4 FTE equiv and have a bad implementation that requires a half-timer permanently assigned to keep it going.

    So google has a pricey but superior solution for doing internal searching for any large corporate or gov't site... the only problem is convincing the customers it's a) better and b) cheaper, really!

    But you sell 1,000 $200k annual systems that keep contracts for 5 years, that's an easy billion dollars of revenue that's almost pure profit, just reselling your existing tech. Finding 20 customers per US state isn't hard-- each state gov't division, each state-wide corp, toss in a multinational or megacorp that's based in that state, you could make it.

    --
    A.
  93. next move by Anonymous Coward · · Score: 0

    The next move will be to lauch a google optimised browser (firefox with custom theme) and a google-internet optimised OS some linux distribution rebadged as Gloolix or something like that)

    Then google will enter the desktop market and Microsoft will to be scared......

  94. I have always Yahoo'd by bluyonder · · Score: 1

    I usually go to Yahoo first. Rarely do I not find what I'm looking for.

  95. All Your Information Are Belong To Google by Hotsphink · · Score: 1
    The world is running more and more on information. Google is a primary conduit between people and the sea of available information. Google's strategy will be to own as much of people's information as possible, and to get between people and whatever other information is out there. It's not just about advertising; ads just happen to be one of the most direct ways of converting the information stream to cash. If you are a necessary part of the way people find things out, meet and manage their relationships with other people, read their email, shop for stuff, read their news, etc, etc, etc, then you become *the* person to talk to for anyone trying to sell a service that's related to any of those. Or anyone researching, gathering demographics, persuading voters, or -- as the future unfolds -- doing pretty much anything.


    Google's only real vulnerability is in the court of public opinion, so privacy issues are a big deal. For now, they can't go too far for fear of public backlash. Soon, they will be held in check only by their "don't be evil" mantra. But the more money and power that their storehouse of information can provide, the harder it will be to resist using that information in unscrupulous ways. In my experience, you just can't trust in someone else's personal integrity to safeguard your interests; either that integrity will crack under pressure, or the person will be swept aside and rendered irrelevant. (Especially if it's a public company...)


    I'll end with a little scenario. Someone bombs a building. Google decides to help out, and tells the FBI who bought the needed materials and when, everyone those people know, what they've looked for on the web, and what time they've been awake for the last few years.


    Okay, the last is a stretch -- but I bet if I plotted every Google search I made against time, you could at least get a feel for what hours I'm keeping.


    And they'll report the same for all of the bomber's acquaintances and those acquaintances' acquaintances, one of whom happens to be you. But don't worry; I'm sure the FBI would delete all that information once they were done with that case.

  96. True, I hope they remain friendly... by Xenographic · · Score: 1

    But watch out for how much trust you put in them, how do you know they won't start doing popups etc?

    Bad example. I block all pop-ups, and Google's not about to get a pass there.

    I'm more worried if they sell out & data-mine all the Gmail accounts in some intrusive way. Of course, every other webmail provider could do that, too...

  97. Ebay is marketing and Google is sales. by mburns · · Score: 1

    I was just meditatating on the economic theory of agency and moral hazard, and had coined this formula just before I found your post; so allow me to show off.

    The economic theory is that sales is really an agency for the customer which ought to be paid for by the customer. That this does not happen is described as a moral hazard. Another moral hazard is that, paid by the customer or not, a sales agent will not present the product which serves the customer best.

    In contrast, a marketer should be paid by the producer to offer correct product information to the best sales force. Ebay automates this.

    Thus the future of the Ebay and Google types is as producers and consumers respectively of better semantic information. Can the semantic web deliver?

    And, the point is made above that marketers also comsume sales information.

    --
    Michael J. Burns
  98. hmmm, car like search engine... by vena · · Score: 1

    no, i can drive myself to the porno shop...

    *gets the keys*

  99. when should i buy google stock?? by Anonymous Coward · · Score: 0

    now?? will it go up or down. please let me know if you are a genius or something, thx.

  100. To put it more accurately by The+Monster · · Score: 1
    There is no such regulations, there never have been, and there most likely never will be.
    The regulations that do exist are the ones that required Google to fill out the same kind of paperwork that public companies do. Basically, they figured they had to do the homework, so they might as well enroll in the class and get credit for it.
    --

    [100% ISO 646 Compliant]
    SVM, ERGO MONSTRO.

    1. Re:To put it more accurately by jhunsake · · Score: 1

      Those have nothing to do with how much money you make. They have to do with how widely the interest in your company distributed.

    2. Re:To put it more accurately by suso · · Score: 1

      Sigh, there is nothing like listening to computer geeks talking about business law.

    3. Re:To put it more accurately by jhunsake · · Score: 1

      What makes you think I'm a computer geek? How do you know I didn't study business law for several years?

  101. Re:Dominate supercomputing & make large primes by Anonymous Coward · · Score: 0

    if they can do 1mm x 1mm matrix rotations and math, why don't they just admit that they work with the NSA and that your long prime is worthless...

  102. Google sucks by whereiswaldo · · Score: 1


    As popular as Google is, and as much as most other search engines suck far worse, I have to say that Google sucks. It's just the best option we have right now.

    First, I can't believe they don't try and derive more context out of the combination of words I search for. That would help a lot.

    Second, you can't search with more than 10 words! So given that Google isn't too smart, it should at least let you craft a decent sized search string to cut out the cruft of unwanted urls (ranking only works well if it knows what you want).

    Third, it doesn't even have a NEAR operator like Infoseek used to. That was so useful. You could say "Tom NEAR Dick NEAR Harry" so that those words had to at least be close to each other but not necessarily next to each other.

    I wish something better than Google existed. If someone knows of one, please let me know.

  103. Well... by Ieshan · · Score: 1

    Well, buying SUN would be the first step towards taking over the Solar System, right?

    The earth is so overdone these days. Why not go *big* and *creative*?

    1. Re:Well... by Anonymous Coward · · Score: 0

      Good point, considering that Id Software(Carmack), Amazon.com(Bezos), PayPal(Musk), and Microsoft's(Allen) cofounders each have spaceship companies (google it if you don't believe me), I bet you're right. I bet these guys join the space race.

  104. Well, you can escape the Stanfordites of Search... by edgedmurasame · · Score: 1

    This company makes a engine nearly to that spec, but it's not aimed at the Internet, just law/personal information. If it were, you'd have a search engine that'd work as such.

    --
    "Forget the engineers." -Carly Fiorina, briber of MIT Technology Review.
  105. stronger hand by sacrilicious · · Score: 1
    Article:
    But that's not true of Sergey or Larry (or more precisely, Larry and Sergey, since I believe Page has the stronger hand).
    Patty (or was it Selma) once said: "Now we own you, like Sigfried owns Roy."
    --
    - First they ignore you, then they laugh at you, then ???, then profit.