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Intel Branding Media Center PCs as "Viiv"
ChessKnught writes "Dan Ackerman posted a blog on Blog.CNET.com regarding Intel Developer Forum chatter about Intel's branding of it's Media Center PC. Don McDonald, one of Intel's Digital Home Group Sr. VP's, is talking about 'Viiv', apparently targetting entertainment PC users. It looks like it'll be combining CPU, Intel hardware (TV tuner, remote, and easy setup wireless home networking, etc.) and Windows Media Center Edition."
So some Intel executive's "niece" got to play in marketing for a week, it seems.
Trust the Computer. The Computer is your friend.
who thinks "viiv" means "64"?
... Intel tries to impress us with their labeling. Will this be a known name 15 years from now, or will it fall into anchient history in the near future?
The Computations of AdamR
http://www.adamreyher.com
..technology branding is hard, but .. sheesh, isn't it time Intel fired their marketing division?
VIIV? Viiv? It's like a new STD.
This is YET another product they'll can in 6 months. I use to work for an Intel dealer. It has always been funny watching Intel try to get into markets only to dump product six months later. Let's see: high end switches, SSL accelerators, ISDN routers, NAS appliances, multi-media centers, crap video conferencing, and a whole slew of others.
Intel -NEEDS- to figure out that they really should only do Network Cards, CPUs, and motherboard chipsets. It could be argued that they are even slipping on the latter two.
Either way, I recommend people stay away from them. You'll just be buying something from someone else.
And they are: Cable Card. If anyone who wants a serious HTPC is willing to spend the bucks on the gear, then they'll likely be the type of person who wants premium channels and possibly on-demand programming. For a device like those Intel propose with the ViiV chipset, a video-in connection and IR blasters to control the cable box would be unacceptable...the Viiv unit must *be* the cable box and the Cable Card specification allows that. Tivo, for instance, is coming out with a CableCard unit next year that will allow me to get rid of my cable box. With the cable card from my cable company, my HTPC will be able to decode all the premium and HD programming *itself*.
Bill Clinton: Pimp we can believe in. - The Shirt!!!
Aimed at entertainment PC users--particularly those who use rack-style home theater systems
Is this a particularaly large market? I'm not a big audiophile, and don't have a huge plasma HD TV. I know some people who do. In all the stores I've been in, I've never seen rack-style home theatre equipment. Now, I'm not in the high end stores, but lets face it, if the big box stores aren't carrying it, there's not a big market for it.
So, if most satellite and other TV providers already have PVRs and some have similar functionality (networkable, can play music, etc), where is the market for this? Is this going to be a high priced toy for those that can afford it?
Of course, there is the possibility that they meant component style, which probably covers a pretty big majority of people who would be interested in something like this.
VII V = 75
Some drink at the fountain of knowledge. Others just gargle.
Just waiting for someone to complain about it not being called Emacsscame.
"Hi! I'd like to buy a new computer! What can you recommend?"
"Well, right over here we've got a state-of-the-art Sony Vaio."
"Vae . . . via . . . veiaou?"
"Vaio."
"Viiu?"
"Vaio."
"Um. Well, one of my friends has a media center, and I was thinking of getting one of those too. What can you recommend?"
"Here's a Viiv!"
"Veev? Viv?"
"Viiv."
"You know what? I don't appreciate being made fun of."
"Wait! Don't go! I'm serious!"
Breaking Into the Industry - A development log about starting a game studio.
http://slashdot.org/article.pl?sid=05/01/27/225221 6&tid=118&tid=126&tid=1
My Photography - http://ian-x.com
The Deathlings (comic) - http://thedeathlings.com
This is alright so long as Intel doesn't continue naming chips with random comic book sound effects.
Pretty soon they'd be resorting to names like "Skwoosh" and "Zlurphpt."
And all our yesterdays have lighted fools The way to dusty death. --Will
...part of their marketing agreement with Microsoft. The one in which both companies are suppose to use names that have no meaning whatsoever to the general consumer. (Run Vista on your Viiv?)
(Well, it's either that, or they've got a side bet about who can come up with the worst name...)
Coder's Stone: The programming language quick ref for iPad
take all overlapping pairs of consecutive digits:
VI II IV
that's 6 2 4 or in leet speak: "six to four"
Now if you assume the two II in the middle were crossed for multiplication then that's 5x5 = 25
Hence we arrive at the Chicago song:
Twenty Five or Six to four
Some drink at the fountain of knowledge. Others just gargle.
So, when presented with the options of choosing a name for their new product that is either A) meaningless but pronouncable and fairly easy to remember phonetically (i.e. Centrinu, Celeron) or B) actually has some vague correlation to what the technology is about (HyperThreading, EM64T), they choose to do neither, settling on one that is neither catchy nor related to what the product actually does.
Nice job, boys.
The brilliant name devised by Intel's Committee To Come Up With A Name Dumber Than "Itanium".
Irritable, left-wing and possibly humorous bumper stickers and t-shirts
These were published yesterday:
0 9 1 0
http://anandtech.com/tradeshows/showdoc.aspx?i=25
http://anandtech.com/tradeshows/showdoc.aspx?i=25
HJ
is this really suitable naming scheme?
add one, and you get:
Intel Inside VIIVI
There are no atheists when recovering from tape backup.
What's with the need to come up with complex names that don't describe the product? Why not call it an "Intel Entertainment Center" or "Intel Home Theater"?
How many geeks are going to be able to explain to their spouses why they need to shell out lots of hard earned money for a "viiv"?
What are you eating? isItVeg?.
At least doing a Google search for Viiv will probably get you what you want instead of doing a google search for Vista. Let's see ...
Currently a Google search for Viiv returns the Intel product as the top result while a Google search for vista returns, um, AmeriCorps ... #@*^#!*9 wtf?
From a customer point of view, Viiv is a good choice.
Why just Windows media center? When they can use Myth TV on Linux. Lot of you already know, mythtv has better features than Media center. With a corporation behind it, it can become much better.
This is another ploy by their marketing department to lock out their chipset competitors. Notably Via. This will be the same for the A/V market.
By marketing the "Centrino" brand instead of "Pentium M" thay created demand among the clueless public and ensured vendor lock-in for their chipsets than would not otherwise be the case. The consumer doesn't know that a Pentium M is but they do know that their next notebook has got to be a "Centrino" because of blitz advertising. The notebook manufacturers have no choice but to design in more Intel parts if they want to meet "demand".
This also helped in the demise of Transmeta even though the Efficeon had real promise. The Sharp Muramasa is the only Efficeon notebook to date and is only available through importers in the US.
I am becoming gerund, destroyer of verbs.
add a couple features, perhaps a family movie or two, and call it the Aristrocrats?
No, I won't expand on what I mean.
It looks like it'll be combining CPU, Intel hardware (TV tuner, remote, and easy setup wireless home networking, etc.) and Windows Media Center Edition."
Not to mention DRM'd to hell?
This sig rocks the casbah.
Maybe it will run "Bob".
Some mornings it's hardly worth chewing through the restraints to get out of bed.
Which sounds a little painful to my ears. For instance, to use it in a sentence: "Can we re-viiv our ailing business model?"
Slices, dices, eats your lunch.
a Geneva Naming Convention. We must put an end to these atrocities. Viiv...Good grief!
What?
http://www.google.com/search?q=vista
...and they actually named it vivi.
With spending like this, exactly what are "conservatives" conserving?
intel's trusted computing meets MCE 2005's DRM'd media files.
Build Your Own PVR/HTPC news, reviews, &
Could this indeed be true?
You don't say? Maybe because that's the name of the product? And that's also what people will search for if Vista isn't the number one result when it's finally released - which it probably will be by the way.
Conclusions: You're an idiot.
Crap here for the empty reply filter.
Boobies never hurt anyone. - Sherry Glaser.
"vive", as in "five".
Send email from the afterlife! Write your e-will at Dead Man's Switch.
Or somebody else's brain subconsciously associates "VIIV" with virii?
I don't get it. How could the FP to mention the bad editorial work on Slashdot be redundant?
"Beware of he who would deny you access to information, for in his heart, he dreams himself your master."
How could the FP to mention the bad editorial work on Slashdot be redundant?
You must be new here...
Education is a better safeguard of liberty than a standing army.
Edward Everett (1794 - 1865)
thank god, now i'll have something to use with my xbox 360!!
Verifiy at the source, stream to end hardware as symbolized by the double slash -- //, and then Verifiy again at the user's hardware.
This way, they can double-Vuck you.
3 things about computers: they're alive, they're self-aware, and they hate your guts.
I think that the marketing gurus are just running out of names that are not trademarked. It's the same with drugs and software. Soon, things will have to be named random strings so as not to conflick with some existing trademark.
"Who are in control, they are not in control of anything - they don't even control themselves!" - Glen Beck
Geez, someone mod parent Redundant... great-grandparent already mentioned the "bad editorial work".
Can either of these guys make anything without the others help ?
I knew they had registered VIIV before and everyone was speculating on what it meant. Glad you found it for me!
Infuriate left and right
Why depend on Microsoft to power products like this? As good as the hardware may be, if Intel don't control the OS, they don't control the final product.
Wouldn't make more sense to power it with MithTV, wich they can hack as they please and brand as a Intel only product?
Why depend on Microsoft? Hell, what's wrong with you Intel, Microsoft used to depend on you!
---- You know how some doctors have the Messiah complex - they need to save the world? You've got the "Rubik's" complex
I see through your ruse Mr Gates and it won't work. You're not welcome here and take your stinking OS with you.
Go home! Run along! Shoo!
Vyvyan from The Young Ones
It will still come with a crappy remote (has anybody seen a decent MCE remote?).
It will still likely have cooling problems (have you seen what HP's Dec z540 spacing requirements are? I don't have a room for it to live by itself in - it'll go in with the other stack components, which can all deal with being in a well-ventilated but close-quarters cabinet).
But, most of all, while the hardware has shortcomings, it's the software that's a complete disaster. I shouldn't have to buy a 3rd party DVD software player just to get decent upsampling (or decent performance at all for that matter). A 10 foot interface should be more complete - I shouldn't have to pull out the keyboard and squint every time the stupid system forgets to keep outputting 5.1 or set some other necessary preference. I shouldn't have to do BIOS updates and 3 driver updates just to record TV to DVD (still doesn't work). The system shouldn't wake itself up 5 minutes after being put in standby every time. It shouldn't have come with the typical load of HP shovelware - bad virus scanner, other junk.
Intel can call it what they like, but the part that really needs to be fixed isn't under their control.
> cat ~/.signature | grep -v bullshit
>
I keep thinking of Vyvyan from The Young Ones. Anarcharic and a bit nuts. :-) And he developed the magic cure... for those people who aren't axe weilding homicidal maniacs...
Dammit, wish I still had some moderator points to give out.
"virii" bugs the shit out of me. Linguistic inexactitude at its worst.
"People who do stupid things with hazardous materials often die." -- Jim Davidson on alt.folklore.urban
Well actually, it will suck. But only for the first three years. Here's what I predict:
1) Intel sleeps with MS to develop a HTPC standard. They take over the market.
2) Everyone else tries to get in on the action. Lawsuits abound.
3) Other, genuinely better alternatives will become available, some of them open-source. Not all of them will be compatable.
4) MS, who has taken over the project from Intel in the interim, will drag their heels and still produce a sub-par product--but the functionality from the better products will eventually make their way down to the commercial items.
Eventually, we'll have good HTPCs. Not as fast as we'd like and not as good as we want, but they'll be better than if Intel hadn't done this.
"People who do stupid things with hazardous materials often die." -- Jim Davidson on alt.folklore.urban
PIIX... VIIV...
So maybe "II" means "Intel Inside," but what about P, X, V and, er that other V?
Be seeing you.
scott
Intel logo of DRM Forking plan emerges
Pheeew Pheeew!
[self dealloc];
A quick glance and an attempt at pronunciation may result in it sounding much like "veevee". "Veevee" is a common slang term for "vagina" in many parts of the world.
Cyric Zndovzny at your service.
Media Center is a mature, stable product. With support options. MythTV is none of the above. Media Center makes sense from a commercial point of view.
-everphilski-
All I can think of is Vivian from that classic 80s series "The Young Ones" and Rick yammering on saying, "Have we got a video"? when they had a video. How many 80s kids here remember that?
-"...bad old ideas look confusingly fresh when they are packaged as technology" - Jaron Lanier (Digital Maoism on Edge.o
...had a psycho moment in the shower one morning, and doodled "Vi" in the steamed up mirror backwards. Good thing it wasn't Emacs or their next project could have been named something like "scame" which we'd all predictably call "scam-e".
If my grammar and spelling are off, I am [distracted/tired/careless] (take your pick)
That's all.
Typical marketing stupidity.
... the VIIV of November
You'd be surprised what's not on the map in this country. - Mulder
WWIV is still around?
Could be HIV, if the middle bar in the H fell down /.
Or, someone who likes the Vive shampoo. Pronouced the same, I think.
Or, VI = 6, IV = backwards 6 = 9, == 69.
Could be an acronym. "Vote Independant In Venezuela". It's a Pat Robertson conspiracy!
But, my money is on a NIN fan in marketting. It's close to NIN, without the middle I.
I8-D
It would be way more appropriate for THAT device.
VIXI is the latin for "i lived" so "i'm dead".
... now everytime INTeL announce something Mac Zealots get to say something less than interesting and completely speculative... so here goes :)
Clearly this is the precurser to Apple bringing out a set-top box to access their new iMovie Video store. The Apple Viiv, in combination with the iViiv will allow subscribers to download 'HD Quality' movies on both their TV and the on the move. Priced at just under the national debt of Cambodia, this product is expected to appeal to New Yorkers, who will where the white rimmed glasses (that act as the screen) with pride as they walk under trucks in and around Manhatten.
In other news, the FDA are concerned that obsessive watching of movies on the glasses may cause 'square eyes' a deadly virus originally thought to have been imported by Chinese immigrants. The MPAA have kindly asked them to keep their noses out, as they are "raking it in".
Scared of flying, pointy things snce 1979!
V + IIV = 5 + 3 = 8
Yes, there are many ways to write the same number: VIIII is equivalent to IX, or XXXXX is equivalent to L
Maybe they intend this to be the Octium [x886] (following Pentium [x586], Sexium [x686] and Heptium [x786]), and as this processor is meant for entertainment, games, fun etc., they made a joke of its name also.
Apparently..
From here.
Maybe ViiV should be read like V2V (as in "v" "to" "v") for which I could make up any number of combinations with words starting with "v". Other than then, it look quite stupid.
I am putting myself to the fullest possible use, which is all I can think that any conscious entity can ever hope to do.
V IIV is 53. Remember "I before V except after C". Didn't you learn anything in Latin school?
RETURN without GOSUB in line 1050
Now I know this one will be a winner.
RETURN without GOSUB in line 1050
...would you display neen on VIIV?
Editor Emeritus and Senior Writer, TeleRead.org
When I search something as Windows XP, I actually does Windows+XP, not XP... was that same for Windows 2000 and Windows NT... I know Vista is as common as a spanish noun and won't search for it alone. If people do that, they're not lazy, but stupid. My point: GGGGGGP was funny, not insightful.
Of Code And Men
that these days Intel develops fewer and fewer actual products but more and more brands?
give me xbox media center any day of the week over craptastic M$ MCE any day
Don't ya hate it when the correct spelling of your favorite screen name is taken?
Geez, someone mod parent Redundant... he mentioned that whose must not be written of after everyone wrote it.
Of Code And Men
I think Intel should get the engineers out of their marketing department. I mean, look at some of the winners they've had recently:
HT Technology
EM64T
SSE/2/3
MMX
and now VIIV. WTF?
Are consumers really supposed to get something out of these? At least Centrino was capable of being pronounced.
An appropriate comment:
"Vivian!! Eat the telly!!"
I think that's the only The Young Ones I've seen.
Your favorite sig sucks