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The Google Caste System

managedcode writes "Google doesn't like to do things traditionally. Right from their IPO, when they dumped Goldman Sachs for secretly trying to deal with their big investor, Kleiner Perkins. Business Week covers the Google Caste System, 'in which business types are second-class citizens to Google's valued code jockeys [..] They deem the corporate development team as underpowered in the company, with engineers and product managers tending to carry more clout than salesmen and dealmakers.' At last a company is shouting at the top of it's voice, engineers make the world."

358 comments

  1. Regardless... by rd4tech · · Score: 0, Redundant

    Regardless of who's in charge, their portfolio is quite impressive.

    1. Re:Regardless... by Anonymous Coward · · Score: 2, Insightful

      Because it's common knowledge that Google's portfolio is impressive, and so his post is "redundant" as it conveys no new information or insight. The whole "How can the first post possibly be redundant?!" schtick is an annoyingly common and utterly bizarre fallacy.

  2. How quaint. by Anonymous Coward · · Score: 1, Insightful

    This is sure to get you all hard. And then you'll go back to work monday and chain yourself to your desk for 8 hours.

    1. Re:How quaint. by Anonymous Coward · · Score: 4, Funny
      Well, almost.

      I work for google. On Monday I'll work for 7.2 hours and then me and Larry and Page will go out for drinks...

    2. Re:How quaint. by Anonymous Coward · · Score: 0

      On Monday I'll work for 7.2 hours and then me and Larry and Page will go out for drinks...

      Since when are Larry and Page different -:)

    3. Re:How quaint. by Anonymous Coward · · Score: 0

      Work's so good you have to drink on a Monday, eh?

    4. Re:How quaint. by chk89 · · Score: 5, Interesting

      This is probably true. After all, if everybody who read this article decided to actually have a pair and start a business, it would suddenly make it much harder to actually start a business at all. Right now is a great time to do a lean and mean startup, you can literally start an internet application company with very little capital, just enough to run and connect servers.

      However, what if everyone who ends up chaining themselves to their desk tomorrow instead stayed home and started dedicating themselves to some internet application that they cooked up over the weekend? Well, so many of them would fail, because many of them would be overlapping ideas, that the conventional wisdom would quickly swing the other way, and no one would want to start a business anymore.

      The moral of the story? Because right now is a great time to start a business, right now is a bad time to start a business. Wait until it is a bad (in peoples' perceptions) time to start a business, and then you'll be golden.

      -decatur

    5. Re:How quaint. by istartedi · · Score: 4, Interesting

      Meh. If the time is right for *you* then it's time to start a business. There was this old gas station where I went to school. Outside was a sign that said "since 1936" give or take a year. I always used to think, "Wow, that guy opened up a business during the Great Depression, and it's still doing well". OTOH, a lot of companies that were founded during the earlier go-go "robber barron" era of the late 19th century came through the Depression, and are still with us in some form. I think you and your own personal circumstances, talents, and abilities are the biggest factors, not the general mood. Also, let's face it--there is a lot of chance involved. We like to think that the best ideas win, but sometimes the best idea walks in the door 5 minutes after the VC handed money to a bad idea. Of course if your idea is so much better, you might get money from somebody else; but it's more likely your idea is only marginally better. No big loss to society, just a loss to you.

      --
      For all intensive purposes, "whom" is no longer a word. That begs the question, "who cares"?
    6. Re:How quaint. by sl4shd0rk · · Score: 1

      The thing to remember is most CEOs are monkey-see-monkey-do. If another company somewhere is turning huge profits with a non-conventional business (or non-stigmatic) paradigm, they want to do the same. I'll never forget the day back in the early 90s when a boss told me we had to have a 'GUI' even though he didn't know what it was. What google is doing today, may have an impact on how the company you work for runs their business tomorrow.

      --
      Join the Slashcott! Feb 10 thru Feb 17!
    7. Re:How quaint. by tompaulco · · Score: 1

      Well, if everyone went off and started an internet company, then yes, probably most would fail. However, if everyone went off and started something suitable to their skills and interests, then not so many businesses would fail. If everyone started a business, I would start a B2B.

      --
      If you are not allowed to question your government then the government has answered your question.
    8. Re:How quaint. by Mistshadow2k4 · · Score: 2, Funny

      A pair of.... what? I've got several pairs of various things. I have a pair of breasts. In fact, I even have a pair of pears on my desk right now.

      Note to self: don't try to be a smart ass until you've had enough coffee.

      --
      I dream of a better world... one in which chickens can cross roads without their motives being questioned.
    9. Re:How quaint. by cloudmaster · · Score: 0, Troll

      Wait, you read Slashdot frequently enough to get a well-moderated "first post" on an article, but you think poorly of *everyone* who reads Slashdot? That's like writing some obfuscated C which you'll run though your own compiler to generate bytecode for an obscure microprocessor which drives a large graphical display with the text "you are all nerds!"

      Hello pot, I'm kettle.

    10. Re:How quaint. by rooster9 · · Score: 0, Offtopic

      yeah... YOU DON'T EVEN KNOW!

    11. Re:How quaint. by chk89 · · Score: 1

      Heh. I actually got a decent laugh out of that. Sorry for any unintended sexism that I may have exhibited there, though.

      -decatur

    12. Re:How quaint. by lux55 · · Score: 3, Interesting

      Good points. I started my company in 2001 right _after_ the tech bubble burst. Perhaps not the best time for an IT company to crop up, since so many others were dying, yet we'll be celebrating our 5th birthday as a company this coming January.

      I think what you and the parent post are saying are in some ways the same thing, since he's saying wait until others aren't flocking to that industry to start companies and you've cited an example of someone starting a company during such a non-booming time. I do think it comes down to a lot of hard work, luck, and part of that is definitely that it has to be the right time for yourself. So why put off when you can get a head start now, regardless of the market? Since it's so cheap to start a company now, it's not much loss to operate under if the market isn't quite ready for you yet. Markets fluctuate, and if a company is going to survive the next downswing it doesn't really matter where you start on the curve as long as you do start, you're willing to work through challenges, and have some luck on your side too. :)

    13. Re:How quaint. by larry+bagina · · Score: 1
      I have a pair of breasts

      So does Cowboy Neil. In fact, I bet at least half of slashdot readers have man-breasts, so you'll need to find a better way to imply you don't have a set of nuts.

      --
      Do you even lift?

      These aren't the 'roids you're looking for.

    14. Re:How quaint. by CmdrCheezeWiz · · Score: 1

      Shut up, suit.

  3. Importance doesn't equal control... by blueadept1 · · Score: 5, Insightful

    Importance doesn't equal control in much respect. The executives and managers are still in control of the company's future, regardless of what the programmers, DB admins, and the like want to believe. Don't get me wrong, this is great for the company, and is theorhetically the best way to work it. If your workforce is happy, they are more productive and do better quality work. Quality work and productivity really make or break a company. Thus, if you motivate them and reward them to make them happy, the company will do well.

    1. Re:Importance doesn't equal control... by foniksonik · · Score: 4, Interesting

      I wouldn't say the executives are in control... more like, they decide between the many innovations that the engineers provide as future directions.

      This is how it should be. Engineers don't want to make those decisions... they just want to make sure that the options are the best versions of the options they can be.

      So to sum up a summary; Executives execute decisions based on the available options given to them by producers, in this case software engineers, whom decide which solutions or innovations they will champion and make viable (when they are given the power to do so). Executives get to balance business opportunities with what technology is mature enough to take to the market in a real way. Engineers get to balance technology opportunities with what is viable as a mature business solution they can bring to market.

      This is how it should be. Very rarely is this a reality... Google seems to do well with trying out potential technologies and discovering viable business opportunities along the way.

      Long live executives who are smart enough to let engineers develop solutions in search of a problem and then discover a way to market them... Long live engineers smart enough to propose products in search of a user and then discover a way to realize them.

      --
      A fool throws a stone into a well and a thousand sages can not remove it.
    2. Re:Importance doesn't equal control... by NitsujTPU · · Score: 1

      That's at best a half-truth.

      Yes, the execs make decisions.

      Consider now a company with great management and lousy programmers. Do you really think that any amount of management can bail them out? The key to business is what you produce. If you produce nothing, you have nothing.

    3. Re:Importance doesn't equal control... by Anonymous Coward · · Score: 1, Funny

      Tell that to Microsoft

    4. Re:Importance doesn't equal control... by AndreyF · · Score: 3, Insightful

      Google's executives and managers are far from business types. During the college fair at my school, I asked the Google rep how they made sure that they don't soak up the same beuracratic business bull other growing companies hit. He said it was easy - you just have to be really careful whom you hire, and as long as you don't screw up too badly, it becomes obvious which managers are too far on the business side - they're the ones that get no respect.

      And the better the coders, the less management they require, which is a double whammy for Google.

    5. Re:Importance doesn't equal control... by erroneus · · Score: 5, Interesting

      Whether it should be or not is somewhat irrelevant. It's the results that will get people to buy into it. It's the results that will cause a wave of change. There's no denying that the world is watching Google. And anything they succeed at will likely be mimicked by others. (Trouble is, most mimickers don't understand Google's cultural foundation and that mere mimickery will simply fail.)

      And yes, I wouldn't think most engineers would want "control" over the company. The good ones don't seem to have much in the way of ego. But it's hard to say really... I don't know if that's true of Google or not -- that the makers and designers don't have control over where the company is going. I mean have you noticed that Google isn't only in just one or two directions? It's moving like an amoeba. More precisely, it's growing like an amoeba. Pretty smart if you think about it. Simply let the good projects succeed on their own merit and the bad ones die quietly. "Embarassment" and ego do not appear to be factors in Google's progress. Again, as you say, "how it should be." If it's successful, let's just see if the egos of other companies will relinquish their importance to development.

    6. Re:Importance doesn't equal control... by Anonymous Coward · · Score: 1, Insightful

      I didn't RTFA, but it's wonderful to hear about the idea that there may be a company that

      1) lets the developers create and discover

      and

      2) figures out how to sell it

      in THAT order of importance.

      I, for one, welcome our new Beta product overlords.

    7. Re:Importance doesn't equal control... by gstein · · Score: 5, Informative

      I think this is the right way to describe it: the engineering/product management group provides lots of options. Management allocates people/machines/resources to the various options. But nothing happens without that initial impetus from engineering.

      Case in point: I asked Eric Schmidt about a potential project based on some comments he made at an all-hands meeting. He point-blank told me, "Don't ask me about getting that going, find some coworkers and make it happen. I'm the wrong person to ask."

      Projects don't come from the top. It is entirely bottoms-up. And the nice thing is that top-to-bottom agrees this is the best model.

      Damn, I love working there :-)

    8. Re:Importance doesn't equal control... by Anonymous Coward · · Score: 0

      Executives execute decisions based on the available options given to them by producers, in this case software engineers, whom decide which solutions

      Not to be a Grammar Nazi, but it's one of my pet peeves -- never, ever, ever use "whom" unless you are sure you know what you are doing. It just sounds awful. "Who" is nominative (the "subject"), and thus should be used in the previous sentence.

    9. Re:Importance doesn't equal control... by Raypeso · · Score: 1

      Excellent post sir. I totally agree with you and will go on to say long live the executive who is willing to let the engineers fail from time to time. Nothing teaches like experience, and not everything can be a totaly victory.

    10. Re:Importance doesn't equal control... by mce · · Score: 3, Interesting
      Long live executives who are smart enough to let engineers develop solutions in search of a problem and then discover a way to market them... Long live engineers smart enough to propose products in search of a user and then discover a way to realize them.

      While that sounds very nice, I have to disagree as well. I've worked for the past 16+ years in a company that can be considered "normal" in that the executives are "in charge" (as oposed to the engineers), but that is very abnormal in that almost all of the executives are engineers by education (and by the time they become executives also part-time professors) and have remained so "in their heart". The result is an endless stream of nice solutions looking for a problem (or aimed at solving an artificial problem that was only created by earlier badly thought out solutions), intermixed with the occasional gem that (only just) keeps things running money-wise.

      We don't need solutions looking for a problem. What we do need is visionaries who see the important future problems and who then proactively create solutions for those.

    11. Re:Importance doesn't equal control... by Khamura · · Score: 1

      MS? Heck, MS at least produces something. SCO, now...

      --
      Graduate of the LeRoy Funkified Badass School of Soul.
    12. Re:Importance doesn't equal control... by Anonymous Coward · · Score: 0

      Unlike some other businesses, Google isn't promising more than they can deliver, at least not any deals that will be made public. The business people aren't trying sell a deal with code that isn't already made or told was told it was being activly developed. In other words there is a good relationship between the software developers and administration.

    13. Re:Importance doesn't equal control... by freedom_india · · Score: 2
      It is easy to make enemies out of powerful people.

      Goldman Sachs and others did not live for well over a century by being idiots.

      Google's achilles heel and its ONLY source of income is its personalized and customized ads that can make or break a company.

      Gmail, Picasa, Google Earth, are not money makers. They are money suckers.

      At some point in future, somebody WILL build a better mouse trap and Google will be...well...googled out of business.

      At that time Google's horde of nerds will not be of much help. It will be people like Lou Gerstner who will bring google out of that mess.

      Remember, the T-rex was the most feared predator, but once it falls down, even small rodents started eating it.

      Google today is feared rather than respected by bankers. And not many have survived by kicking at bankers.

      Good Luck Google ! Enjoy while the good times last !!!

      --
      "Doing what i can, with what i have." ~ Burt Gummer
    14. Re:Importance doesn't equal control... by malkavian · · Score: 2, Interesting

      From the earlier posts, I got the impression that the execs were the business people (who know money) with a little knowledge of what the engineers are trying to do.
      If the engineers come up with concepts of what is feasible, and where the trends of technology are heading, or have an idea of a next great technology (which takes the tech background), and then table that to the execs, it's up to the execs (before the development time gets allocated) to work out if it's something that can actually make money (or be used as a stepping stone to a product/service that can make money).
      That's what should be happening. Each group of education leveraging it's speciality, with a few people in the middle who are reasonably trained in both subjects who are able to communicate the finer points to both specialist groups.

      The fact that a portion of your execs are also professors isn't necessarily a boon. It's that old difference between theory and practice. In theory, practice and theory are the same, in practice, they aren't..
      I don't necessarily think that the behaviour patterns gained from working extensively in academia translate well to the world at large.

      True though, what you need is the visionaries. But those visionaries are (in the tech world) almost exclusively the technically educated.
      What they need is people clued in enough to support them, and enlighten them sometimes as to why their ideas aren't just ready for the limelight yet. And perhaps have that spark up another idea, which can be passed back as suggestion (perhaps to spark another idea) until something really great happens.

    15. Re:Importance doesn't equal control... by WNight · · Score: 1

      Yeah, most companies hire talent (engineers, etc) and then spend the rest of their employment pissing all over them. Yeah, I get it, employees are the bottom rung, but if this person is important enough for you to pay a salary to in order to have them develop your product, maybe they know enought that you should listen to them.

      You'll run a successful business someday if you don't already.

    16. Re:Importance doesn't equal control... by bots · · Score: 1

      This is actually a plot to blame the future stock failings of google on he engineers.

    17. Re:Importance doesn't equal control... by mce · · Score: 2, Insightful
      The fact that a portion of your execs are also professors isn't necessarily a boon. It's that old difference between theory and practice. In theory, practice and theory are the same, in practice, they aren't.. I don't necessarily think that the behaviour patterns gained from working extensively in academia translate well to the world at large.

      I can only agree! That's in fact part of what I was saying: technical people (such as these professors, amongst others) are not by definition the ones who know best what should be done. Neither do the non-technical execs, for that matter.

      But those visionaries are (in the tech world) almost exclusively the technically educated.

      Again I agree: I haven't said that the visionaries shouldn't be the technically educated ones. Even those prototypical nerds who have no real view of the (potential) impact or market of what they are doing can provide the key thing that makes the difference in the end. Keep in mind, though, that non-technical people can just as well have the key vision that turns a company into something that puts out crazy new ideas that succeed (Richard Branson comes to mind as an example).

      All I wanted to point out, is that "let engineers develop solutions in search of a problem" isn't be definition the right aproach. I've seen far too many "solutions in search of a problem" that went nowhere and of which many people predicted that they wouldn't even when the ideas were still being developed. And yet, development of these things dragged on until somehow sense was beaten into the techies either by some bean counter who counted the (sometimes huge) losses, or by a "techie with a clue stick" who was "lucky" enough to be promoted into a junior manager position.

      PS: I'm an engineer myself (and not a professor :-). I'm also not an exec.

    18. Re:Importance doesn't equal control... by dnoyeb · · Score: 2, Insightful

      Results has nothing to do with it. THis is not new. THis is how us companies use to be. Its reflected in their names even. But when you start hiring cronies that have no technical skills to do the management, then you start down a new path of politics and incompetence due to inability to comprehend the technology.

      Look at Japanese auto-makers. You will see their upper management are people that mostly started as mechanics and engineers, etc. and have been with the company 50 years. When you give a presentation to Japanese company, management wants to know technical details. You can _not_ BS them.

      In the US typically upper management has no idea what you are talking about. So You have a seperation where people capable of understanding the technicals do not understand the financials and vice versa.

      The Japanese will continue to smash US car companies as long as this is the case.

    19. Re:Importance doesn't equal control... by Ghostx13 · · Score: 3, Insightful

      I'm not sure I agree. I think the parent poster might have made a bad choice of phrase when he said "solutions looking for a problem" but it's really the easiest way to describe what google has done with many of it's products lately.

      Before google maps I never really realized how much I hate mapquest or yahoo's map service. If someone would have asked me about google developing map software I would have said yahoo maps works well enough for me. The same goes for froogle, gmail, etc...

      I really would have never considered any of these old technologies as needing rivals, because they worked well enough. I think honestly that this is the culture that Microsoft generates. I'm a Unix admin by trade, but my corporate enviroment and home enviroment are so permeated by Mircosoft that I find myself saying that things "work well enough". Google's solutions to problems that don't exist are really solutions to problems that have been solved, but solved poorly.

    20. Re:Importance doesn't equal control... by mce · · Score: 1
      Google's solutions to problems that don't exist are really solutions to problems that have been solved, but solved poorly.

      Then they're not solutions looking for a problem. Consequently we don't disagree.

  4. old joke by know1 · · Score: 0, Offtopic

    reminds of the old joke about engineers "yesterday i couldn't even spell engineer, now i are one"
    seriously though, i can understand the engineers being as highly prized as the coders, what with the whole google infrastructure and all those miles of cable being bought up, but the sales staff? well, i guess they are a business.

    1. Re:old joke by Cleon+I · · Score: 2, Funny

      The coders ARE the engineers. Software engineers, to be precise.

  5. ERTW by Moocowsia · · Score: 3, Funny

    Its like a giant ERTW being put up there in the face of business. I like it.

    --
    Moo!
    1. Re:ERTW by thisjustin · · Score: 1

      I was kind of wondering what kind of expression engineers make the world was anyways, everyone knows it's engineers rule the world.

    2. Re:ERTW by geminidomino · · Score: 2, Funny

      Yep. It's SysAdmins that make the world.

      bash-3.00$ uname
      FreeBSD
      bash-3.00$ cd /usr/src
      bash-3.00$ sudo make world

  6. reminds me of the steve balmer speech by Anonymous Coward · · Score: 5, Insightful

    " At last a company is shouting at the top of it's voice, engineers make the world."

    this reminds me of when steve balmer made his famous developers speech... "developers developers developers developers..."

    1. Re:reminds me of the steve balmer speech by CaptainAx · · Score: 2, Funny

      Malkovich Malkovich Malkovich Malkovich!

    2. Re:reminds me of the steve balmer speech by Bellum+Aeternus · · Score: 5, Funny
      this reminds me of when steve balmer made his famous developers speech... "developers developers developers developers..."

      ... and then he threw a chair at them.

      --
      - I voted for Nintendo and against Bush
    3. Re:reminds me of the steve balmer speech by Bastard+of+Subhumani · · Score: 0, Informative

      It reminds me that "it's" is short for "it is" and that direct speech should be encased in quotes.

      --
      Only three things are certain; death, taxes, and apocryphal quotations - Ben Franklin.
    4. Re:reminds me of the steve balmer speech by MoeDrippins · · Score: 2, Informative

      Ballmer didn't mis-contract "it's", however.

      --
      Before you design for reuse, make sure to design it for use.
    5. Re:reminds me of the steve balmer speech by Anonymous Coward · · Score: 0

      Did he really do that? Reminds me of the Fall of the Roman Empire, where the big guy goes nuts over all the power he has. "Absolute Power corrupts Absolutely" I say.
      Does Bill Gates really think his company is going the right direction? If this gets out,
      will Joe Sixpack shun Walmart computers if they have "Windows" stickers on the box?

    6. Re:reminds me of the steve balmer speech by Anonymous Coward · · Score: 0

      I thought he was going to throw poo at them, the crazy monkey man!

    7. Re:reminds me of the steve balmer speech by Anonymous Coward · · Score: 0
  7. Perhaps all companies by bgibby9 · · Score: 5, Insightful

    will start to realise it's the employees that make their company work, not just the sales people!

    --
    http://www.gibby.net.au
    1. Re:Perhaps all companies by sheriff_p · · Score: 2, Insightful

      Only, that's not actually true.

      Betamax vs VHS is the much-quoted example. But having worked in anti-virus, it's exactly the same. The best product is rarely the most popular - the most popular is always the one with the best sales and marketing people.

      In economics terms, people rarely have perfect knowledge of the market place, and they WILL be taken in by good sales people. EVERY TIME. The reason Google don't need to advertise is because they aren't asking users, who are their primary resource, to pay to use them, so it costs a user absolutely nothing to try Google. There are no invested costs in not using Altavista for a couple of days.

      +Pete

      --
      Score:-1, Funny
  8. Who works 8 hours by Anonymous Coward · · Score: 0

    Where can you get a job with a short 8-hour day?

    1. Re:Who works 8 hours by IdleTime · · Score: 5, Insightful

      I do and so should everyone else. If the company want you to work 50-60-70 or more hours a week, the company is mismanaged and it's time to get out!. I have never had a job that requires me to work more than 40 hours.

      To quote an old movie, Auntie Mame from 1958: "Life's a banquet and most poor suckers are starving to death!" If you work 50-60-70 hours a week, you are starving to death! Do you really want to look back on your life and say "Geeez.... What happened? I was at work!" Not me, no thank you very much!

      --
      If you mod me down, I *will* introduce you to my sister!
    2. Re:Who works 8 hours by abigor · · Score: 5, Interesting

      Absolutely 100% agreed. Of course, this becomes easier as you get more experience, and thus more bargaining power - I worked a lot more when I was just starting out. And there's also that whole "work smarter, not harder" thing that comes into play with age and experience.

      The only exception to the eight hours max a day rule is when you're with a small startup or some other venture in which you have a direct stake. Then working like a madman, at least temporarily, may be worth it (full disclosure: I'm in a startup).

      But on the whole, yeah, the thought of looking back at my life and thinking, "Hmm, I just spent my entire youth working" is a horrifying one.

      Which brings me back on topic: I wonder how many Google developers have totally thrown themselves into their work, going at it 60+ hours a week? It doesn't matter how cool your job is - at that rate, if you're a salaried employee, then your life is slipping away.

    3. Re:Who works 8 hours by Anonymous Coward · · Score: 1, Insightful

      Trust me, the VCs will not care that you put in 100 hours a week when they zero out your stock options and trade the company to thier buddies. Get defered compensation for the extra hours or forget about it.

    4. Re:Who works 8 hours by Artifakt · · Score: 4, Interesting

      I Agree that working 60+ steadily is foolish. Any firm that runs on a regular supply and demand basis and can't find full time people enough to divide the work into 40 Hour parcels has problems entirely of its own making, and that sounds like a firm that is going to pass on many of those problems to employees. On the other hand there are some firms where those problems are imposed by the very nature of the business model, and not the fault of management. Doing 60+ or even 80+ occasionally for one of these can be a great idea.
      For example, take Tax Prep firms. In the US, they all have a really steep peak in workload in late January and another Peak in April, Because just about everyone wants to file as early as possible if they are getting a refund, or as late as possible if they owe. Their coders have to update the software in late november-december, because Congress never finalizes the changes until nearly the first of the new year. There's always a lot of updates needed then, as Congress ALWAYS changes the tax code, and ALWAYS in some ways they haven't discussed publicly until the last moment (This is one of very few circumstances where the word always is clinically accurate and not hyperbole). Between April and November, there's literally no workload at all for 90-95% of the employees.
            There are bound to be other businesses with variants on that last problem - i.e. anyone who relies heavily on Federal Law enforcement, OSHA, DOE, or DOD related contracts can expect a huge influx of new rules that affect code in the last month or so of the year. These firms all rely on 60 Hr+ weeks in their respective peak seasons, and often seasonal lay offs the rest of the year. The better ones usually pay worth such conditions too - there's nothing like getting 60 K for 3 months work in an area where the average income is 17 K., and realizing that your toughest decision come May is whether you want to find something else to try and make 100-120 K total or just be a beach bum until next February or so. I know people who hiked the whole Appalachian Trail rather than bother to get a second job that year.

      --
      Who is John Cabal?
    5. Re:Who works 8 hours by mrscorpio · · Score: 1

      I work for a company that runs the retirement plans for a number of companies, non-profits, and government organizations. Specifically, I'm in the call center.

      Nearly all of those entities still want their participants to get quarterly statements by mail, and nearly all of them want the traditional quarter end dates (3/31, 6/30, 9/30, 12/31). What this means is that for approx 4 months per year, we have over half a million statements being mailed simultaneously, and for most people, receipt of this is the only time they think about their retirement plan - which is when they call, especially when the market is down.

      Our call volume doubles during these months, and it's not feasible (in their minds, and I agree) to add any temp workers or anything like that because of the amount of training necessary (3 months initially, with a day's worth of training approx once a month for the next year on larger/more complex accounts as one gains more experience). So the answer to this is 2 hrs mandatory overtime every day during this peak period, amounting to 50 hrs a week (closed on weekends) for about a month. We get paid time and a half of course, plus extra money for all hours 5pm to close (which is only until 8pm, but it still adds up), though that's true all the time. Besides this, we get lunch paid for by the company each quarter in recognition of the extra effort. When I worked tech support and there were times of additional, known call volume (e.g. new product launch, manufacturer's rebate, software bug, the release of XP and incompatibility of drivers, etc.), no consideration like this was given.

      So yeah, I agree with you, there are times and situations where work beyond 40 hrs/week is necessary. I will also say that a person's willingness/ability to work is also oftentimes abused by management, sadly.

    6. Re:Who works 8 hours by Anonymous Coward · · Score: 0
      I know people who hiked the whole Appalachian Trail rather than bother to get a second job that year.


      That sounds like a lot of fun. I've always thought it would be neat to travel the Appalachian Trail. Of course, those people are not the lazy ones. They're the well-rounded motivated ones. Hiking that trail isn't easy :-). Sadly, I get a whopping 10 whole days of paid vacation. I know some people wish they had that much, but it isn't a lot.
  9. I'd like to thank... by unixbugs · · Score: 4, Interesting
    K & R, Andy, the "Great Architect and Philosopher", and mostly, my nuts for making this happen. Only in the small universe that Google has become is this kind of thing possible. All companies started with a couple of guys who knew how to build something AND sell it, and, well, it has to become a pyramid at some point.

    I always hated selling stuff because more often than not one must compromise moral standing to have the product appeal to and compensate for the insecurities and needs of the potential buyer. That is not to say that we are not good at selling things, or even being "face", it just goes to show that some of us perfer to sleep at night and look at ourselves in the mirror without disgust; hence the nature of Open Source. I know, I know, without salesmen we wouldn't be the great company we are. Blah blah.

    It has to kick ass working there with that kind of weight. If I had a dollar for every time I had to live up to the mouth of some lying sales rep I'd have enough to buy myself one of those impossible systems I've built, and I only put up with that shit for a few months. But in the end it all boils down to me staring the salesman in the face saying, "If you are so fucking smart why don't you do it yourself?". I never got an answer back when I would ask. In fact, I usually got to take the rest of the day off.

    The answer must be clear. Code monkeys are just that, but salesmen are a true phenomenon. I can only surmise that liars are very hard to come by these days and those who actually make the world go 'round are a dime a dozen. A true testament as to why we as a civilization are still around.

    --
    You are about to give someone a piece of your mind, something which you can ill afford...
    1. Re:I'd like to thank... by NDPTAL85 · · Score: 2, Insightful

      Why do you consider it a moral issue to sell stuff to people? Have you ever considered that you may just have a mental illness? You can be honest and sell people stuff you know. It is very possible. The distrust of all things commercial isn't cool anymore. Its an indication of a fucked up mind in my book.

      --
      Mac OS X and Windows XP working side by side to fight back the night.
    2. Re:I'd like to thank... by Anonymous Coward · · Score: 0

      Well, I agree that the parent sounds like he's kinda fucked up... He has no business speaking to people that way.

      That said, it's hardly news that salespeople sell things that don't exist and probably never will.

  10. And just look at the wonders... by gihan_ripper · · Score: 4, Interesting

    ...that the caste system has done for the Indian economy (though I jest---see my last paragraph)!

    In fact, if you read TFA, you'll find that the author writes of Google's 'caste system' in negative tones (unsuprising, given that the article is from Business Week!). Western culture may not be perfect, but one real advantage it has over traditional subcontinental culture is that it has dispensed with this particular anachronism. At any rate, the point the article makes is that people with book smarts are typically terrible at running businesses. If you really want to feel superior, then feel superior because you have the freedom to indulge your intellectual curiosity, and not because you're running the show. In my opinion, intellectuals don't need to feel as though they are 'better' than business people. It is just that we find joy in different ways.

    Further, if you really want to make a comparision with the Indian caste system, there are two fundamental differences with the Google approach:

    • You are born into your caste. All your descendants will be of the same caste. This doesn't really seem to fit with the sentiment of the US Declaration of Independence ('all men are created equal', etc.).
    • In the Indian caste system, Brahmins (the intellectual caste) typically do not run the show. This is left to the Kshatriyas, who are kings, princes and warriors.
    --
    Phoenix, Boston, Little Rock, see a pattern?
    1. Re:And just look at the wonders... by TheoMurpse · · Score: 1

      In the Indian caste system, Brahmins (the intellectual caste) typically do not run the show. This is left to the Kshatriyas, who are kings, princes and warriors.

      I'm confused by you and Wikipedia -- shouldn't that be "Hindu caste system"?

    2. Re:And just look at the wonders... by the_masked_mallard · · Score: 1
      the caste system is not just limited to Hindus. The various other religions like Islam,Christianity and Sikhism too follow it.

      The people who converted to these religions keep their original caste. Hence people from lower castes who convert to these religions are looked down upon by the upper castes of these religions.

      So, strictly speaking, its the Indian caste system.

    3. Re:And just look at the wonders... by bbtom · · Score: 1

      The caste system is primarily based around Hindu ideas, but non-Hindus are also judged under it. Only 7% of the nation (I may be wrong about this) are outside of the caste system. Other religions are placed, depending on area and sect, in to parts of the caste. For instance, Muslims have and are frequently untoucheables, as are some Jews. Christians are all over the map depending on where they are in India.

      The caste system has sometimes even transferred out of India. British Indian immigrants sometimes hold on to elements of the caste system.

      --
      catch (HumourFailureException e) { e.user.send("You, sir, are a humourless idiot."); }
    4. Re:And just look at the wonders... by The+Cydonian · · Score: 2, Insightful
      I think most Americans read too much into the 'system' bit in 'caste system'. Essentially, it mostly boils down to individual communities discriminating against each other, with the unfortunate effect of some communities concentrating wealth and power for centuries. This is inherently similar to your average bubba discriminating against, for instance, German or Irish immigrants, or against African Americans, because they dont speak, or look, like he does.

      If we're bringing out Constitutions in this regard, then we're pretty much on par; our Constitution, taking liberal inspiration from yours I must add, also declares that all Indians are equal.

    5. Re:And just look at the wonders... by SEE · · Score: 2, Interesting

      Eh.

      "Hinduism" was a term invented by Westerners for "the whole set of religious beliefs of the Indian people who aren't identifiably followers of a systemized religion". It is accordingly exceedingly difficult, on the margins, to systematically separate "Hinduism" from "Indian cultural practice".

      By analogy, imagine Chinese Traditonal Religion had been given the label "Hanism" by Western scholars. Now, would ancestor reverence, a cultural tradition which is supported by Hanist religious arguments, be "Chinese ancestor reverence" or "Hanist ancestor reverence"? One could, for example, look to Chinese Christians to try to work it out; but some Chinese Christians engage in it as a cultural practice, while others reject it as idolatry. So are the Christians who revere their ancestors being Hanist-Christian syncretists, or are they merely being culturally-Chinese Christians?

      Similarly, the caste system is rejected by some non-Hindus in India and accepted by other non-Hindus in India. So is it a Hindu practice or an Indian practice? Especially now that some self-declared Hindus reject the caste system?

      So neither "Hindu caste system" not "Indian caste system" is very significantly more "correct" than the other. Both identify the system, and both have inaccuracies if taken entirely literally.

    6. Re:And just look at the wonders... by bakes · · Score: 1

      So are the Christians who revere their ancestors being Hanist-Christian syncretists, or are they merely being culturally-Chinese Christians?

      I've heard this story - it was told to me by Hanist-Christian Answer-man.

      --
      Ho! Haha! Guard! Turn! Parry! Dodge! Spin! Ha! Thrust!
  11. caste system by someone1234 · · Score: 5, Insightful

    Well, Google is still young. I'm fairly sure it will eventually enter middle age and the engineers will be replaced by marketing. Then when it gets old, the marketeers will be replaced by lawyers. It is just a question of time, years, or even decades.

    --
    Patents Drive Free Software as Hurricanes Drive Construction Industry
    1. Re:caste system by unixbugs · · Score: 1

      This is about as cut and dried as it gets.

      --
      You are about to give someone a piece of your mind, something which you can ill afford...
    2. Re:caste system by killjoe · · Score: 1

      +1 speaks the truth.

      --
      evil is as evil does
    3. Re:caste system by nittacci · · Score: 1

      Wait a minute. When did chaining yourself to a desk and working your ass off to make investors and investment bankers rich suddenly equal "running the show"?
      It's still like being the "head nigger" on the plantation. Oh, you get to whip the ones lower on the food chain, and you may get a bigger portion at dinner, but make no mistake, you are still a slave.
      Press releases like this that try to make working yourself into a coronary bypass seem like the greatest way to live, make me suspicious.

    4. Re:caste system by spuke4000 · · Score: 1

      I don't think that's too likely, if this is any indication of type of business people they have working for them.

      --
      This post cannot be rebroadcast without the express written constent of Major League Baseball.
  12. money by Anonymous Coward · · Score: 0

    there are no jobs in this world without money -- without salespeople, there are no jobs. So often engineers get it wrong and show little respect for the people who actually keep them employed.

    1. Re:money by frinkacheese · · Score: 1, Informative

      Of course you then realise that without engineers there is nothing to sell so it is really the engineers who have the sales people by the short and curlies.

    2. Re:money by Daengbo · · Score: 1

      Goddammit! I have people skills! ... Errrr, something like that, anyway.

    3. Re:money by Registered+Coward+v2 · · Score: 4, Insightful

      Good point - what many people fail to realize is that the engineers and sales people are a team - without each other a company won't succeed. Engineers need to develop good products and sales peopel need to create cash flow to keep the development pipeline funded. I've done both, and both jobs have their unique challenges.

      --
      I'm a consultant - I convert gibberish into cash-flow.
    4. Re:money by nolife · · Score: 2, Insightful

      Your missing the whole point.
      The business method behind Google is that the engineers will create products that will be innovative and good enough that they will stand out above the crowd and be noticed. It should not require a sales team hounding you and taking your CFO out to dinner to make the sale. In many ways, HP and DEC used to be like that.

      --
      Bad boys rape our young girls but Violet gives willingly.
    5. Re:money by freedom_india · · Score: 1

      All these server-farms, browser-based office, VOIP are NOT product lines /cash cows.
      They are still in research stage, OR cannot be marketed for many reasons.
      IBM did a server-farm long before Google was born. It still doesn't make money for IBM.
      Unless google can find a way to make money from ALL of these un-related products, they will NOT have an alternate product line.
      That is why investment companies do not recommend Google for long term investment. Because google has all its eggs in one search basket.

      --
      "Doing what i can, with what i have." ~ Burt Gummer
    6. Re:money by Slashamatic · · Score: 1

      Interesting point but Google has direct contact with users via its search-engine and so on where HP and Digital never had the opportunity. In their respective hay-days HP and Digital were hideden to most people unless you looked hard. With Google, it is already very visible so it has a good platform to reach out to potential clients with new product ideas.

    7. Re:money by zogger · · Score: 2

      I was postulating on what they *could* do if they felt like it, not what they are doing *right now* to make money.

      As to financial advisors--please, 99.9% of them are clueless or crooked. As for proof of that, I give you the Great Depression and the dot bomb stock bubble crash, both orchestrated by the large financial houses and pundits and advisors. I pay little attention to what they say in public without filtering it through my crap-o-meter and then running that output through the spot-the-shill-translator. They make politicians look like honest intelligent people. Hustlers and skimmers mostly. Big smiles. Basically I think of them as three card monte dealers who work out of offices rather than on the street corner.

      When I was a kid and they had real five and dime stores you could get packets of real pretty stocks,now worthless, sold as novelty items, from companies shilled to the max and sold to folks from the advice of "the pros", the casino hustlers. The stock market has long ago stopped being an "investment", it's all just speculator driven up and down programmed frenzy selling and a bewildering array of paper financial pseudo "products". Not to say people can't make money there, of course they do, but I know two professional vegas gamblers-card players- they make money too. Not so much as to get banned, but a decent steady living. but they don't produce anything themselves, except for one of them has sold quite a few books on card playing.

      HGTTG reference episode: the thinkers, the doers and the middlemen, meh

    8. Re:money by Anonymous Coward · · Score: 1, Insightful

      I personally have no problem with the realization that engineers and sales people should work as a team; it just makes sense to reap the rewards of specialization.

      What I do have a problem with is when sales people decide that engineers are not teammates, but their personal slaves.

      I certainly don't mind when a salesman more or less sells my work and/or skills -- that's what he's supposed to do, and it's also what I'm paid for anyway. What I do mind, however, is when a salesman sells my work and/or skills at a price considerably below the cost to the company, and promise a date that is several times sooner than is is possible if I were to work continually (and somehow without losing effectiveness without rest and/or sleep). It doesn't so much hurt my pride that the salesman thinks what I do is worth that little; I got past that fact before I started college.

      What bothers me is that, in the back of my head, I know two things:

      1.) My company is taking a loss on the transaction; the corporate accountants lament this frequently. It sucks having to prove to the accountants that the salesman sold a product whose base cost (to us) is $40k. Add in one-off engineering that costed us $100k to develop. Now look at what he sold the entire package for: $50k. If the engineering cost nothing, we would have made $10k. But the engineering costs were $100k. So to make $10k on the sale, the salesman should have sold it for $150k, not $50k. Do the math. This hurts my confidence in the company (and hence my job) existing in the future. I've got bills to pay and lack enough experience to get another job anytime soon.

      2.) Usually I already have a development schedule I have to keep. Inevitably, a salesman makes a promise he shouldn't have, comes to engineering, demanding at the top of his lungs that everybody drop what they're doing and fix the mess he just whipped up for us. Other than problem #1, my problem with it is that by doing so, the project I'm supposed to be developing is forcibly set aside. This would also be fine, if my development schedule were adjusted for the weeks it took me to pander to his needs; except this doesn't happen. As a result, I'm about eight months behind schedule; I figure I'll get about two weeks in before I have another fire drill to take care of for sales.

      Even then I wouldn't mind much about the salesman making promises of solutions that he knows don't exist -- except the salesman doesn't even know he's stretching the truth. It's so bad that the company holds little training sessions for them over lunch so they know what it is they are selling, the next is to tell them what our products are used for.

      What kind of a salesman
      a.) literally doesn't know what he's selling
      b.) doesn't know, even in the most simple sense, what the product does.

      It's literally like a car salesman who doesn't know what a car is, or what a buyer would do with the car after buying it.

  13. What? by S.+Ballmer · · Score: 0

    At last a company is shouting at the top of it's voice, engineers make the world.

    "Developers, Developers, Developers... Developers, Developers, Developers, Developers, Developers! Yeah!"

  14. Just give it time by deadboy2000 · · Score: 5, Insightful

    Google is still young. Eventually the business types, who have spent their lives studying how to manipulate people, will slowly take control from the folks who have spent their lives studying how to manipulate computers.

    1. Re:Just give it time by Daengbo · · Score: 1
      A quote from "Millionaire Mind" by Stanley:
      I ended up being in management. I've had to hire some of these geniuses. They are not in management because they were not people orientated. I think their intellect -- The way intellect is measured is a little bit faulty. Geniuses, they don't have a feel for the work environment or they don't know how to say the right thing and you combine that with not working hard, so particularly in the engineering field I'm sure a lot of people, geniuses, just don't get it.
      Made me sick to read it...
    2. Re:Just give it time by Anonymous Coward · · Score: 0

      You mean to say that, with as time goes by it will be just as messy as the rest of the world is. So don't value hard working people but value people who can just talk and along with it take the country down the drain as it is going now.

      "Commercialism is part of a greater theme, it destroys the integrity of everything it touches".

    3. Re:Just give it time by miu · · Score: 3, Insightful
      Their definition of working hard and ours are different. Many business people seriously believe that programming and engineering are the mental equivalent of ditch digging and it shows in their attitude. The reverse is of course true, we often view time spent doing third grade level math with a spread sheet and yelling at people on the phone or in meeting rooms to be wasted and hardly "hard work" - but rather some sort of paid temper tantrum performed by halfwits.

      Both viewpoints are drastic oversimplifications and neither is very accurate, but all things considered I like the engineering standpoint over the businessman standpoint.

      --

      [Set Cain on fire and steal his lute.]
  15. Goldman Sachs vs. Google by putko · · Score: 5, Informative

    I hadn't heard that Goldy refused to play by the rules from the Google founders. The rules were typical Google: no backroom deals that favor big institutional investors over smaller investors.

    But Goldy wanted to get some easy money, they got caught and shut out of the deal. That makes my night. If you've dealt with bankers (esp. "New York" bankers), you'll know why.

    Here's a nice article on this.

    Perhaps this also explains the "Google will fail" articles that appeared before the IPO; the powers-that-be were peeved that Google did the IPO their way, and wanted it to fail.

    --
    http://www.thebricktestament.com/the_law/when_to_s tone_your_children/dt21_18a.html
    1. Re:Goldman Sachs vs. Google by Anonymous Coward · · Score: 0

      If you said that next to me in a bar I would break your nose. Or put my New-York Jew boot up your stinky antisemitic ass.

    2. Re:Goldman Sachs vs. Google by pomo+monster · · Score: 1

      "foe" -- Hey, I thought I was defending you, if you read past the first sentence of my comment. Still, you really should clarify what you meant.

      pomo

    3. Re:Goldman Sachs vs. Google by C0llegeSTUDent · · Score: 0, Informative

      I don't think there was any anti-sem intended in the "new york bankers" comment especially since one of the founders of Google, Sergey Brin is a Jewish-American entrepreneur. Its a little hard to be anti-jewish when you're part jewish yourself. Nice troll.

  16. VC's don't like Google... by jcr · · Score: 1

    And we're supposed to care why, exactly?

    -jcr

    --
    The only title of honor that a tyrant can grant is "Enemy of the State."
    1. Re:VC's don't like Google... by NitsujTPU · · Score: 1

      You hit it on the head. We keep seeing Google is evil posts on /. because they raised rates for software engineers, because they value software engineers, and because they're "steeling all of the talent."

      What can I say? What kind of software engineer would complain about this? Why don't you want to make more money? Why don't you want demand for your trade to go up? Why do you think that a company that engineers want to go to is evil?

    2. Re:VC's don't like Google... by jcr · · Score: 1

      Actually, I'm more or less indifferent to Google. I use their search engine all the time, but they have almost no effect on my current line of work. What I was wondering is why anyone should care what the VCs think of them.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    3. Re:VC's don't like Google... by budgenator · · Score: 1

      Well let's see ,
      Microsoft is evil, and
      Microsoft is a corporation,
      Microsoft is primarily physicaly located in the US,
      Microsoft is a large cap corp; therefore Google a large cap, publicly traded corporation, with a primary physical location in the US must be evil. If Google is making the suits actually compete for software talent, then obviously the sofware talent is selling out to the "man". Far better for software engineers to be under-compensated, over-worked and stoicaly suffering the abuse; than it is to simpley get a job at Google and be fairly compensated, appreciated and have an occasional chance to work on a personal project on company time and equipment.

      --
      Apocalypse Cancelled, Sorry, No Ticket Refunds
    4. Re:VC's don't like Google... by NitsujTPU · · Score: 1

      Actually, the chance to work on personal projects on company time and equipment is part of the contract. I don't remember what percentage it is, I think that it's as high as 30% of the time you spend.

    5. Re:VC's don't like Google... by Anonymous Coward · · Score: 0

      So wanting to be payed more for your work is 'communist' now? Workers are supposed to try to get as much money for as little work as possible, bosses are supposed to try to get as much work for as little money as possible. That's how capitalism works.

  17. Caste Systen, eh? by 0WaitState · · Score: 4, Insightful

    So if the Google "Caste System" is exceptional in that it promotes software developers over others in the corporation, what does that say about the "caste" rankings in most companies? Or do we only start seeing phrases like "caste system" when big media companies feel threatened by successful businesses using disruptive methods?

    This rather reminds me of Wall Street's desperate attempts to declare the Google auction IPO a failure, even after Google got more than twice the dollars per share than they would have in an investment bank-priced IPO. If you can't beat them, have your puppet press hang an ugly label on them.

    --

    Remain calm! All is well!
    1. Re:Caste Systen, eh? by Anonymous Coward · · Score: 0

      You mean the IPO which set an opening share price which immediately doubled after the funds had been raised? Oh yeah that was a great IPO. It's a wonder that not a single IPO since then has imitated the model.

    2. Re:Caste Systen, eh? by Anonymous Coward · · Score: 0

      What on earth are you talking about? Google IPO'ed at $85 a share, and their first day pop was 18% (closed at about $100).

    3. Re:Caste Systen, eh? by Tlosk · · Score: 1

      You mean the IPO which set an opening share price which immediately doubled after the funds had been raised? Oh yeah that was a great IPO. It's a wonder that not a single IPO since then has imitated the model.
       
      First of all your basic premise is false, it took quite a while before it doubled and that was only after Google showed what a profit engine it is. Secondly, the model has been little imitated for exactly the same reason it was rarely used before Google's IPO. It doesn't benefit the decision makers and backroom dealmakers nearly as much as the standard way of doing business. There really are very few people in the world of business like Sergi and Brin, whether that's good or bad is up to you to decide, because it's a value neutral decision, rather it just reflects who benefits the most.

  18. Engineer make the world by blindcoder · · Score: 3, Funny

    # make World

    Of course we do!

    --
    See my blog for my free opinions.
    1. Re:Engineer make the world by iamdrscience · · Score: 2, Informative

      That's actually a command you can use to compile FreeBSD for yourself.

      I'm not sure if that was the parent's joke or not, but whether it was or not, I'm sure there are some linux-only folk on here that wouldn't have gotten that.

    2. Re:Engineer make the world by blindcoder · · Score: 1

      you can also make xorg like that. So at least _some_ Linux folks should get it. Me, I've never used FreeBSD myself.

      --
      See my blog for my free opinions.
    3. Re:Engineer make the world by Drantin · · Score: 1

      root@gentoobox# emerge -uD world

      --
      Actio personalis moritur cum persona. (Dead men don't sue)
    4. Re:Engineer make the world by dodobh · · Score: 1

      make world, not make World. Case is important.

      --
      I can throw myself at the ground, and miss.
  19. Winds of change by Dexter77 · · Score: 4, Insightful

    I hope this finally changes attitudes of business leaders. I've been working in software business for a decade now and never have I seen a software company where experts were valued above salesmen. When a salesman makes a big contract, it's like he is the king of the world. Whole company has to kneel before him (just a metaphor). When there are lay offs, the salesmen are last to go. But what we all slashdotters know and Google has now implemented, is that a deal with a customer is just a materialization of work done by the whole workforce of a company. It's not the moment when the contract is signed, that customer decides to order. It's the whole run where project managers convince the customer with a well done project, coders produce a product which customer loves, and other project people spend long hours with the customer assuring him that we really care for him. In the end, salesman is just there to present the work done by others.

    Many business leaders have began to realize, that people aren't using Google's product because they're running nice commercials on TV, but because they're just good products. It's no wonder why there have been so much polemic about bad quality of software products. Atleast where I've worked, all products have been done with a minimum effort. When a first alpha version start to emerge, business leader have already arranged massive demonstration events to customers. Focus from finishing the product shifts to making a good demonstration. Google makes a difference here. Unlike its competitors (like Micro$oft), its products actually work and what I've said many times to myself, a good product sells itself.

    I hope those investors (in the article), that are looking for companies to fill up market gaps left by Google, understand it's not the market gap people are willing to buy. People are looking for good products that also might fill up a market gap in the process.

    1. Re:Winds of change by Greg_D · · Score: 1

      It won't.

      If you're a software business and you have the world's greatest coders but the world's worst salespeople, you won't do near the amount of business as if you have the world's worst coders and the world's greatest salespeople. Most companies can get by quite well with mediocre coders and good salespeople. Besides, crappy coders = more specialized support dough. Just ask SAP or Oracle.

      Salespeople are ultimately worth more to a company's bottom line than code jockeys. Google's a bit different, but that's because they're trying to take over the world by creating services for things we didn't even think were important yet, and because their sales revenue is generated by ad sales and not by a shrinkwrapped product.

    2. Re:Winds of change by Anonymous Coward · · Score: 0

      Most companies start out like google. Eventually, the lawyers take control... it happens when the company gets sued big time (inevitable), and as a consequence of that, the lawyers call the shots during the cases. That's their beach-head. After that, it's all downhill as they extend their control into everything else and ensure that stuff they don't understand is marginalized in the company power structure. All the engineering management types are pushed out in favor of PHBs with no idea about technology, but who will do what they are told. Once the practical technical types are out of the way, the rats florish and the accounts/salescritters and anyone else willing to play the game get ahead.

      You can see the same pattern over and over again.

    3. Re:Winds of change by pnakotus · · Score: 1
      I hope this finally changes attitudes of business leaders.

      ...which is rather like saying 'I hope this wonderful Christmas we've just had changes the attitudes of turkeys'.

    4. Re:Winds of change by Alef · · Score: 1
      never have I seen a software company where experts were valued above salesmen. When a salesman makes a big contract, it's like he is the king of the world. Whole company has to kneel before him (just a metaphor).

      I think this is because it is so much easier for management to connect the incomes of a particular sale to the salesman, than the much more indirect effect of skilled engineers. This is how they see it: Take away an expert and not much appears to happen, take away the saleman and you wouldn't have that million dollar deal. Obviously the saleman is worth more to the company.

      The problem is, of course, that the reason the saleman was able to make the deal, was because the engineers had been working on the product over a long period of time. But that is much less conspicuous.

    5. Re:Winds of change by Anonymous Coward · · Score: 0

      Of course, it will change the attitudes of some. Business witch doctors will publish books on this 'new' success phenomenon. As a result, scores of otherwise strong product ideas will die without note after adopting this 'paradigm'.

      What you fail to recognize is that sales is much more than a moment of contract signing. The sales process is far longer and more durable than a typical product life cycle, let alone version release. Your successful sales person built relationships with your new customer long before he came to work for your company or you conceived of your product. He's been building opportunity for years and that's a two way street - prepping customer and prepping you.

      Success in business requires understanding opportuntity. Engineering is never the sole source of this vision. Trust relationship with customers is a key element. Field experience amidst competition is a key element. Your sales department is an important vector in collecting data to support the right product strategy.

      Success in business requires customer education. Customers don't spontaneously elect to invest their own energy learning the value your product provides. That value is never self obvious to them, only to you. The customer requires confidence in your company to purchase, which comes from trusted sales advisors and the referral network sales and marketing provide. Sales and marketing are essential, particularly in mature, commoditized markets - in which Google too will participate eventually.

      Sure, sales guys can get the big $poils. They also assume the big risk. When your boss over promises and your department under delivers, it's the sales paychecks that suffer most. Contrary to a prior post, they are also the first to get canned in layoffs. They're expensive and CFOs hate them. Ask any successful software sales guy how many companies he's worked for. His employer churn rate is 2x to 5x more than you.

      Before demonizing the stupid sales guy who can't code, attempt to consider the big picture. Sales people don't exist because the stupid elite somehow tricked the rest of us. They provide real value too.

      Or go create a product that sells itself. You'll be the first to do so.

    6. Re:Winds of change by greenrd · · Score: 1
      ...which is rather like saying 'I hope this wonderful Christmas we've just had changes the attitudes of turkeys'.

      That comment actually makes no sense. The people who control a company are its leaders, by definition. If you turn a hierarchy upside down (which would make no sense, and is not, of course, what Google are actually doing), the people at the top would still be leaders, by definition.

      But more to the point, having to act your age, not being able to throw a hissy-fit and throw chairs any more, and having to act rationally, is not equivalent to being slaughtered in an industrial production line meat-packing plant. The comparison is silly.

    7. Re:Winds of change by pnakotus · · Score: 1

      'Turkeys voting for Christmas' is a figure of speech, commonly used (by people who don't spend all day sequestered in their parents' basement, not that I'm implying anything) to point out the flaw in a prediction which involves people making decisions against their own interest. Your complaint about my comment makes no sense; who is talking about inverted heirachies? The point is that the majority of the existing leaders of business are generally themselves of the business caste, because, duh, that's what they do. To stretch the caste analogy and take an example from Babylon 5, the Minbari religious caste had fleets and warriors, but they were no match militarily for those of the warrior caste who made fighting their calling.

    8. Re:Winds of change by DimGeo · · Score: 1
      The problem is, of course, that the reason the saleman was able to make the deal, was because the engineers had been working on the product over a long period of time. But that is much less conspicuous.
      Who cares! Everybody knows writing GUI is like using Paint(TM) or something, we mean how hard can it be, and writing server-side DB code is like using Excell(TM), right? So what's taking those damn' monkeys so long to get their job done?! They keep blamig each other for bugs or something, and we perfeclty well know that restarting the PC fixes that! We mean, if *we* can write a requirements spreadsheet in like three hours, they must finish the jsps, the db code and the transport layers in the same time, right?

      Seriously, as far as business types are concerned, code is just some fluff that gets copied/pasted or just dragged and dropped, after all that's been done so many times before, right? In a perfect world, that would be done by marketing droids themselves before the very customers' eyes, after the original system designers have been prudently sacked.
    9. Re:Winds of change by Morgalyn · · Score: 1

      Where are you from, regionally? It's entirely possible your common figure of speech isn't so common elsewhere.

      --
      You say you got a real solution
      Well, you know
      We'd all love to see the plan
      (The Beatles)
  20. Do they REALLY follow what they say? by schngrg · · Score: 1

    At last a company is shouting at the top of it's voice, engineers make the world.

    this reminds me of when steve balmer made his famous developers speech... "developers developers developers developers...


    Seems to me like they are ONLY saying it out loud to attract best talent, I am not sure how much they actually follow what they say (I mean BOTH google and MS).

    Its also a bit surprising how google talks a lot about google-culture but we hardly read about any first person account by an employee. Has NONE of their employees ever blogged about how their first month at google was (Or is it just me who couldnt find that)? I find that hard to digest, unless their is some policy restricting them.

    Try this google search http://www.google.co.in/search?hl=en&q=google+empl oyee+blog&btnG=Google+Search&meta=

    Just my 2 qubits

    1. Re:Do they REALLY follow what they say? by Anonymous Coward · · Score: 3, Interesting

      No, Ballmer wasn't trying to attract talent. His whole point was that it was 3rd-party developers who are Microsoft's most important asset. Why is Windows so popular? Because there are like a million applications for it. VC is a platform for commercial developers; VB is a platform for in-house developers; IIS/ASP is a platform for web developers; Office is even a development platform! As a matter of fact, VB became so popular because of the whole cottage industry of custom controls for it.

      Obviously MS needs talented developers, but they *ship* software. No product goes out the door without documentation, tech support, packaging, translation into various languages. All of that requires an army of additional people several times the size of the developer teams.

      Google doesn't actually ship products (aside from the local search engine boxes). Their software all runs on their own servers (aside from a few things like the toolbar, the Gmail notifier, and Earth). They don't write user manuals, and tech support is nonexistent. For Google, releasing a new product takes nothing more than making a link to it on their web site. It doesn't really cost anything, so it's not really a business decision, so why not let the developers decide these things?

      To summarize, Google really is mostly run by developers, while it's not really possible with Microsoft. In some cases, like the NT kernel, developers (i.e. Dave Cutler) wield an iron fist; but Windows is 100 times bigger than the kernel itself and needs executive management.

      Don't forget, though, that the founders of Google (Larry & Sergei) and MS (BillG) started out as developers of their original products. Contrast this with most other computer companies that are run by business people who see their engineers merely as labor.

      dom

    2. Re:Do they REALLY follow what they say? by Fafnir43 · · Score: 1
      Try this google search

      I really don't see your point here. Result two is a gigantic list of Google employee blogs. Results one and four are stories about a Google blog getting taken down after criticism of the company, true, but result three says the blog went back up in a few days minus a few pieces of slightly sensitive (positive) financial information. The criticism was still there.

      --
      To know recursion, you must first know recursion.
    3. Re:Do they REALLY follow what they say? by schngrg · · Score: 1

      I really don't see your point here.

      Another post by same guy describing his first day at job (at google) was removed. And I couldnt find any post on any of the "google employee blogs" describing their office experiences or anything which confirms the much hyped google-culture. (Maybe it was just that I didn't came across it, please point me to it if you come across one).

      I am just not sure if they walk-the-talk. I hope they do, but I still don't understand the silence. Why are they so worried if they do what they say.

      Oh, and by the way, That guy was fired. His blog (99zeros) which was started with the aim of writting about his life at google, was then labeled "life after google" and now redirects to his new blog.

    4. Re:Do they REALLY follow what they say? by Fafnir43 · · Score: 1

      I can't find one either, actually. I think (but without an archive of Mark's blog I can't be sure) it might be because Google's paranoid about secrets being leaked and has a policy (official or unofficial) against blogging about work. I guess the blog being put back up with financial information removed could support that. I think there was also a description of a seminar in the first day that could have caused the first entry to be nixed. That could explain why Mark was fired (he'd just started at Google - maybe he didn't know the rules), and also why no-one's blogging about the Google culture. I'm guessing here, though.

      --
      To know recursion, you must first know recursion.
    5. Re:Do they REALLY follow what they say? by noamsml · · Score: 1
  21. Nah... by deaconBlue · · Score: 5, Insightful

    Engineering driven companies are nothing new, they're just normally not sustainable.

    Semiconductor and Passives components manufacturing are normally:
    a. small and founded by a geek with a good idea, who either...
          1. sells out early OR
          2. tries to make a go of it, spends too much time on pet projects and runs the company down.
    b. large companies driven by suits who:
          1. understand non-R&D business, ie. Sales and Operations, and remain competitive AND
          2. acquire small companies run into the ground by geeks.

    Why does Google do so well run by geeks? Dunno. It's astonishing they stay so focused. Guessing, maybe it's fear -- seems like they want to win so badly.

    But right now every 'free' thing they do, from maps to mail, pumps the very serious ad business with eyeballs and press.

    1. Re:Nah... by jacksonj04 · · Score: 2, Insightful

      They hired a business management geek early on, who made sure that Google wasn't driving itself into the ground.

      --
      How many people can read hex if only you and dead people can read hex?
    2. Re:Nah... by gordo3000 · · Score: 1

      keep in mind, google is a mix of both. Most of its great products its brought out besides the search were aquired (i.e. exactly what group B does). Also, most successful companies we see were started by geeks who ended up learning how to be a suit to succeed. No matter how much you hate them, Dell, Apple, and MS were all started by geeks and became successful because those geeks understood how a business needs to be run to be successful.

      I think those companies that become the big fish are a mix of both. an old example:

      AT&T (its called Bell Labs after the founder and inventor of the same name)

    3. Re:Nah... by grumling · · Score: 1
      I think those companies that become the big fish are a mix of both. an old example:

      AT&T (its called Bell Labs after the founder and inventor of the same name)

      No, AT&T was a government-approved monopoly. Once they had a little competition, they fell apart (it just took 20 years because there was little to no difference between them and other companies). Watch for the same thing to happen to the reminiants of the baby bells.

      --
      "Well, good luck finding a judge that doesn't run a bestiality site."
    4. Re:Nah... by Monkelectric · · Score: 2, Informative

      I work in the semi industry. My company is so fucked up that marketing lies and promises customers products that DON'T EXIST, and somehow RND (my dept) is held to a timeline that someone literally invented.

      --

      Religion is a gateway psychosis. -- Dave Foley

    5. Re:Nah... by gordo3000 · · Score: 1

      um... get your history correct.

      They feel apart because they were split up into those baby bells you are talking about, forcibly. I"m not arguing they weren't a monopoly, but a great deal of their success was because they controlled all the phone lines(which they did put up). other companies were able to compete with them when the government mandated the sharing of phone lines. The goverment also forbade any company from serving both local and long distance markets except under very stringent circumstances. competition didn't just spring up, it was cut out of the original company.

      The new regulations allowed a different type of company to succeed. But it doesn't change the fact the company was started and originally made successful by a very shrewd inventor who was also a great business man. 100 years passed between the two events.

    6. Re:Nah... by damsa · · Score: 1

      The irony is that Bell only was successful because he filed the patent first and litigated its patent monopoly successfully. Most people only remember the inventing part.

    7. Re:Nah... by adamgolding · · Score: 1

      wow--i never thought of that strategy. time to go home and start practicing "wanting to win badly". :-p

    8. Re:Nah... by aquarian · · Score: 2, Insightful

      Engineering driven companies are nothing new, they're just normally not sustainable.

      Bullshit. What's not sustainable are companies that get taken over by accountants and MBAs after their founding engineer/executives move on or retire. This has been true since the dawn of the industrial age. Read some industrial history -- from before 1999 -- especially if you can't remember back that far as an adult.

    9. Re:Nah... by belmolis · · Score: 1

      Hunh? Wasn't Hewlett-Packard an engineering-driven company? Granted, it is going down the tubes, but arguably BECAUSE it was taken over by the business types, not because it was engineering-driven.

  22. Code words by Atario · · Score: 2, Informative

    I'd be completely behind your comment except for the code words "New York" bankers -- meaning Jews.

    Ruined it for me.

    --
    "A great democracy must be progressive or it will soon cease to be a great democracy." --Theodore Roosevelt
    1. Re:Code words by gleam · · Score: 0, Redundant

      Ditto.

      --
      this .sig is not a .sig.
    2. Re:Code words by Anonymous Coward · · Score: 0

      Goldman CEO's name, Hank Paulson, doesn't sound Jewish to me.

      Neither does Jon Corzine, previous Goldman CEO, who became Sen. and then Gov. of NJ.

    3. Re:Code words by pomo+monster · · Score: 2, Insightful
      "Goldman CEO's name, Hank Paulson, doesn't sound Jewish to me. Neither does Jon Corzine, previous Goldman CEO, who became Sen. and then Gov. of NJ."
      Which only makes putko's comment even stupider. That's assuming he knew the meaning of the phrase to begin with--I live in NYC and I've never heard it before.

      Also, you might be interested to know Goldman Sachs' origins basically lie in the fact that Jews were so marginalized in 19th-century New York finance (J.P. Morgan et al., all the other banks, would only take them as clients) that Marcus Goldman's firm was pretty much the only place bankers could prosper if they had the misfortune of being from the "wrong" background. Even then, Jewish bankers were shut out of almost all but the most menial duties of the financial world. Or... you might not have been interested to know that.
    4. Re:Code words by Onan · · Score: 1

      Huh, I hadn't been familiar with that phrase. It does seem to be far from universal; even the link you provided includes pages describing it as referring to "Jews or Freemasons," which is a bit of a spectrum.

      So I guess I hope that you're wrong about putko's meaning. But if you're right, I appreciate you calling him on it.

      Putko, care to clarify?

    5. Re:Code words by Anonymous Coward · · Score: 0

      "Results 1 - 100 of about 463 for new-york-bankers code jews."

      oh dear 463 results. obviously such a overwhelming evidence.

      "Results 1 - 100 of about 34,600 for new-york-bankers. (0.14 seconds) "

      looks like new-york-bankers has $[34600 - 463] non-jew meanings.

    6. Re:Code words by Anonymous Coward · · Score: 0

      I'd be completely behind your comment except for the code words "New York" bankers -- meaning Jews. Ruined it for me.

        I am so sick of statements like this. Because of this idiotic point of view the New York bankers are protected from any type of criticism; all they have to do is kick back and watch as Jewish people raise an uproar every time someone complains about Wall Street banking. Believe it or not, some of us actually ARE criticizing the NY Banking firms, and NOT the Jews.

    7. Re:Code words by khallow · · Score: 2, Insightful

      Why do you think "'New York' bankers" means "Jews"? And why should we care? My take is that you should think more and look for "code words" less.

    8. Re:Code words by greenrd · · Score: 0, Flamebait
      Maybe because:

      (a) It does
      and
      (b) It was in inverted commas, it wasn't exactly subtle!

    9. Re:Code words by khallow · · Score: 2, Insightful

      Bull, greenrd. I really hate how a rational discussion of the social status of bankers got disrupted by a wild-eyed accusation of anti-semitism.

    10. Re:Code words by Atario · · Score: 1
      Wow. Lotta naive people and/or antisemites floating around Slashdot, judging by these replies and mods. I hope at least they're mostly naive.

      To the naive ones:
      See, there are code words all around you, people. Jews have the honor (?) of having several assigned to them. "New York bankers", "northeastern intellectuals", "international finance/financiers", etc. "Urban/inner-city"? Minority, especially black. "Illegal immigrant"? Mexicans. (This is the meaning in the US, anyway.) At one time, "sectarian" was a code word for "Catholic". Most groups involved in long-term tensions have code words like this -- e.g., Arabs use "Zionist" for "Jews". And so on and so on. They're used to disguise one's alliance with the worst factions that agree with you on some publicly distasteful stance.

      Don't believe me? Think I'm just making shit up? Tell you what. Try a little experiment. Go to someone you know for a fact to be antisemitic and who talks to other antisemites on a regular basis. Use a throwaway email account to talk to your local KKK branch, if need be. Ask what him what he thinks of, quote, "New York bankers". Watch him go on a diatribe against Jews. If he's really careful, he'll avoid using the actual word Jew at all.

      Now, as with all words, they can be used for different purposes. I'm not saying every single time you encounter "urban", it means "black". But you've got to keep your ears up for these things. In the case of the original message I replied to, it was pretty obvious. "Bankers, especially 'New York' bankers". Even without the scare quotes, it would be suspicious. With them, it fairly slaps you in the face.

      Get wise, folks.
      To the antisemites:
      Screw you.
      --
      "A great democracy must be progressive or it will soon cease to be a great democracy." --Theodore Roosevelt
    11. Re:Code words by khallow · · Score: 1
      So we're supposed to police our thoughts because a few nuts use certain "code words"? This is after all a moving target. They can and will keep changing the "code words".

      To be honest, we shouldn't allow a few nuts to control our language. If I use a word that is deemed offensive to someone, I will listen, perhaps politely perhaps not. But if I determine as in this case, that there is no merit, then I will ignore the complaint.

      I am particularly offended by your implication that because I see no harm in the use of so-called "code words", that I must be naive or racist (ie, the code word "anti-semitic").

      Then you propose a ludicrous test. Talk to a KKK propaganda outlet and watch them weasel out of saying "jew" or "nigger". Somehow this will convince me of the rightness of your argument? No thank you. You can play that game, if you want to, but I don't have the time nor inclination.

      The question should be why are you allowing a few nutty racists to rule your words, actions, and thoughts? What do you get out of that?

    12. Re:Code words by khallow · · Score: 1

      Sorry, for being so abrasive, greenrd. I just am not convinced. I know that certain radical groups do use phrases like this in a racist context, but I feel we shouldn't allow these groups to dictate what language we can or cannot use.

    13. Re:Code words by Atario · · Score: 1

      Look, if you want to ignore the signs that someone is a racist, that's your call. But don't tell me there's no such thing, Sunshine.

      --
      "A great democracy must be progressive or it will soon cease to be a great democracy." --Theodore Roosevelt
    14. Re:Code words by pomo+monster · · Score: 1

      Well, well, what d'you know: http://slashdot.org/comments.pl?sid=169842&cid=141 55078

      I hope he's just trolling.

    15. Re:Code words by khallow · · Score: 1
      Look, if you want to ignore the signs that someone is a racist, that's your call. But don't tell me there's no such thing, Sunshine.

      Good thing you understand. It is my call. And I haven't told you any such thing, "Sunshine". I even looked back through the thread to make sure. Stop putting words in my mouth. I guess you're "set in your ways", so I'll just have to live with being considered a naive chump. I think it's a burden I can bear.

  23. All ad-based information companies work this way by daemonenwind · · Score: 5, Insightful

    Think of a newspaper. The people who sell ad space and work in Classifieds are secondary to the reporters and editors who manage what stories go into the paper and the general political tone and direction. In fact, those sales people are generally looked down-upon as a necessary evil.

    Think about TV. Who runs things, the people selling air time for commercials or the station manager who chooses what shows appear and what the format is when the network isn't forcing its agenda? Or even at network level, what directs them - people who sell ads or creative people who think their program could be a hit?

    Radio is the same. Google's business model is: Sell non-obtrusive ads associated with information services. To do this, they need compelling services to make people get ads on the same web page. These services are like shows on TV or juicy news articles - they drive eyeballs, which allows for ad revenue.

    Really, there is no other way to run it and make money.

  24. Yeaaah baby ! by this+great+guy · · Score: 2, Funny

    Yeaaah baby !
    (to be read with Austin Powers' voice)

    --
    anonymous engineer

  25. My Grandmother knows what Google is... by lantastik · · Score: 5, Insightful

    ...and she doesn't own a computer, let alone have the faintest idea of how to use one. Google is this millennium's Ford Motor Company. Ford started the assembly line and all the other automakers followed suit. Google values what they consider their most valuable assets and reward them well for their efforts.

    Another example; I was explaining Picasa to someone who was looking for a way to easily email photos who wasn't the most computer savvy of all people. She was leery about trying a new piece of software until she found out it's a Google product. She was all for it after that. In a lot of people's minds, Google == Quality. I am not saying it's right, but perception rules the world.

    1. Re:My Grandmother knows what Google is... by klui · · Score: 2, Insightful

      Probably a first for a software company. Hewlett-Packard Company (the old one before HP-Agilent split) used to do that, too; recognized that its employees are one of its most valuable assets.

  26. Ease off the literalism there by Atario · · Score: 1

    It's not about "running the show" or "being better than". It's about letting the people with the knowledge, who produce, in on the control.

    I believe the idea is that the tech people have a certain veto power over the suits. How this can be a bad thing, I'll never know.

    --
    "A great democracy must be progressive or it will soon cease to be a great democracy." --Theodore Roosevelt
    1. Re:Ease off the literalism there by schnell · · Score: 2, Insightful

      I believe the idea is that the tech people have a certain veto power over the suits. How this can be a bad thing, I'll never know.

      Are you serious?

      In my company, the engineers have a lot of control over what gets prioritized. They spend the vast majority of their time working on projects that are very very cool and will never ever make a dime. Meanwhile projects like optimization and bugfixing that are unglamorous but actually affect our customers go untended.

      Look, there are a lot of dumb "suits" out there. But - at least in theory - if your company has any brains then these "suits" are where they are because they understand what decisions need to be made in order to grow the business and/or keep it running. Giving engineers "veto power" is bad because they frequently use it to promote nifty nerd things that are not actually helpful to the business. A healthy partnership between producers and managers is needed in any good company ... but don't say you can't see how giving engineers final say could be a bad thing!

      --
      "95% of all Slashdot .sig quotes are incorrect or completely fabricated." -Benjamin Franklin
    2. Re:Ease off the literalism there by cduffy · · Score: 1

      In my company, the engineers have a lot of control over what gets prioritized. They spend the vast majority of their time working on projects that are very very cool and will never ever make a dime. Meanwhile projects like optimization and bugfixing that are unglamorous but actually affect our customers go untended.

      In my company, the lead engineer actually has a sense of perspective and cares more about what will earn us returns on our stock than about what's cool -- and he's very effective at persueding those under him to do the same.

      I'd argue that there's nothing wrong (and a great deal right) with giving engineering a say in management -- so long as you hire engineers with perspective.

  27. Perhaps they consulted Michael Bolton? by iamdrscience · · Score: 2, Funny

    They're gonna find out the hard way that I'm not a pussy if they don't start treating us software people better.

    They don't understand. I could come up with a program that could rip that place off big time.

  28. Subject here... by Mr.+Freeman · · Score: 1

    Google just did things right from the start.

    This "caste" system isn't really that big of an idea if you really think about it. It should be a no-brainer actually. All (OK, there probably an exception somewhere) companies should work this way.

    "Listen to the people actually writing the code and making your products."

    --
    -1 disagree is not a modifier for a reason. -1 troll, flaimbait, redundant, overrated are NOT acceptable substitutes.
    1. Re:Subject here... by Registered+Coward+v2 · · Score: 1

      "Listen to the people actually writing the code and making your products."

      While that is important, it's not the same as "and let them run the show." Someone needs to ensure all the pieces fit in place - things like deadlines, performance, cost, etc. Coders often become so wrapped up in coding they lose sight of what the end goal is - ship a product. If it works, is stable and meets performnce requirements; spending more time and money to make it better or more elegant a solution is wasteful - move on to the next problem.

      Or as I've told people - "Don't engineer a $5 solution to a 50 cent problem."

      --
      I'm a consultant - I convert gibberish into cash-flow.
    2. Re:Subject here... by Metasquares · · Score: 1
      Coders often become so wrapped up in coding they lose sight of what the end goal is - ship a product

      I think that this perception of developers is what most companies use to justify letting the businesspeople run the show. In reality, most of the (good) developers I've run across have a clear view of what their finished product should look like - and know when it's done. How to meet deadlines, at least, should be clear to anyone, programmer or otherwise, who did not party and sleep his way through college.

      A more accurate problem is that some developers do not know how to sell their products to customers. If a developer does, however, it is unlikely that anyone will be more passionate about the product than the person who designed it.

    3. Re:Subject here... by Registered+Coward+v2 · · Score: 1

      Coders often become so wrapped up in coding they lose sight of what the end goal is - ship a product

      I think that this perception of developers is what most companies use to justify letting the businesspeople run the show. In reality, most of the (good) developers I've run across have a clear view of what their finished product should look like - and know when it's done. How to meet deadlines, at least, should be clear to anyone, programmer or otherwise, who did not party and sleep his way through college.

      Letting someone who can code an also understand the bigger picture is certainly a good solution. The goal is to make a profitable product that meets customer needs - there are many ways to do that; just as there are many ways to turn a project into developer's personal wish lists if they are left unchecked.

      A more accurate problem is that some developers do not know how to sell their products to customers. If a developer does, however, it is unlikely that anyone will be more passionate about the product than the person who designed it.

      The main problem I've seen with developers trying to sell a product is that they tend to oversell capabilities on the assumption that features can be added in as needed - the "Sure it can do that; we just can't show you that right now on this release..." answer; and then get bogged down in actually shipping the product on schedule as problems arise; often they decide to leave out features that are "too hard right now" and rationalize it by saying the customer really doesn't need it even though it's in the specs.

      Of course, clueless sales people will promise the moon as well - that's why you really need a team that can understand the customers needs and the product's capabilities - and come up with a realistic solution that both sides can live with.

      --
      I'm a consultant - I convert gibberish into cash-flow.
  29. I'm just waiting for... by Anyd · · Score: 5, Funny

    Google; get laid. All the other google functions seem to work pretty well. C'mon Google, please?

    1. Re:I'm just waiting for... by Anonymous Coward · · Score: 0

      I think the /. uid:s are up to ~1000000 now, so there's a huge base of willing (pun intended) beta testers as well. No loosing on this deal! :D
      Everybody start sending in this suggestion to google!

    2. Re:I'm just waiting for... by BushCheney08 · · Score: 2, Funny

      Is that the "I'm Feeling Really Lucky" button?

      --
      Be a real patriot: Question authority. Think for yourself. Formulate your own conclusions.
    3. Re:I'm just waiting for... by Anonymous Coward · · Score: 0

      It already exists http://www.glaid.com/ but you need to be a developer at google to access it. Stupid caste system @#$!$#@

    4. Re:I'm just waiting for... by Anonymous Coward · · Score: 0

      Try google base personals, it's like craigslist casual encounters but much more searchable! Find your fetish mate today!

  30. sour grapes? by ninjaz · · Score: 2, Interesting

    Reading between the lines, it sounds like Google has caught onto the standard tactics used by executives in their "Deal Making". That is, making whatever deal that gives them the best kickback, as long as they're supplied with a Powerpoint deck good enough to lend plausible deniability.

    I suspect this is just sour grapes on the part of executives who were called on the carpet for this type of behavior, especially since that the guy interviewed in the article seemed shocked and amazed that he was asked to demonstrate his acumen prior to being hired.

    Having seen my share of "Strategic Initiatives" (code for: we're going to rip out a working system to replace it with a multimillion dollar "solution" barely works, requiring 10x the hardware and manpower to operate, and no, we aren't open to feedback from the technical staff) over the course of my career only convines me further that this is what's going on. Incorporating sanity checks by technical types sounds more to me like removing a caste system (with the suits as Brahmins) rather than creating one.

    And without a caste system, why should the suits be exempt from requirements of competence and integrity?

  31. Yeah right by elucido · · Score: 1

    It all depends on the company, if the company wants to have the smartest and brightest engineers in control then thats who is in control.

    A company like google the engineers and scientists have to be in control of it. It's beyond the scope of the typical exec.

  32. Caste is just another name for race. by elucido · · Score: 5, Interesting

    The US always had a caste system, as had India, the difference is in the situation with Google, it seems to actually be a meritocracy. I never thought I'd see a merit based corporate environment but Google may be one of the first.

    Usually its always a caste based environment where elite well connected white males have meetings with their friends to decide the fate of your business or your job, while at the same time giving themselves a raise and reducing your salary.

    Google on the other hand is going about this in a completely different way, the idea is good, lets see how far Google can take it. On the other hand, we should not let Google be the last corporation like this, we should use the Google model in future businesses. The model seems to work, its profitable, and its not based on abusing workers. As much as Americans complain about Chinese sweatshops, lately it seems child labor and sweatshops are a good idea for the US economy, its better to have the sweatshops than the prisons.

    1. Re:Caste is just another name for race. by tacocat · · Score: 4, Insightful

      I think you are falling prey to the media hype.

      America caste system is more based on money than color. True there are always exceptions to these social structures and always will be, but the decision to include or exclude someone is done more on the basis of financial standing and potention to improve my financial standing than color.

    2. Re:Caste is just another name for race. by Anonymous Coward · · Score: 0

      Geez, which one of your Communist college professors taught you this b.s.?

  33. Is this really that different? by RoadDogTy · · Score: 5, Insightful

    As a programmer, obviously I think its cool that engineers & techies who work on the product are valued at the same level (or above) the corporate company structure. I just don't see how this is so different from what has been going on at other tech companies, for instance Microsoft, where people have always been able to choose between moving up the management ladder or move up the food chain as an Independant Contributor. A lot of the Distinguished Engineers and Technical Fellows at Microsoft and specifically in MSR (and I'm sure the same is true of a lot of other companies) are really just engineers with no direct reports, and they are clearly esteemed and thought of as highly as anyone in the company.

    I agree its cool, I'm just not so sold that its a new idea that applies only to Google.

    1. Re:Is this really that different? by Ernesto+Alvarez · · Score: 1

      What you say has some merit, but it's pretty clear accountants and salespeople rule Microsoft. Products ship out with bugs, as we all know, because it's necessary to ship by a certain date. That's a symptom of salesmen calling the shots. Products also ship with all kind of activation and genuine advantage shit. I don't know who's ordering that thing to be put in their products, but it's not techies. We all know it doesn't work.

      MS Research, on the other hand, is a completely different kind of thing. I'd swear the only relation to MS is money and the letters 'MS'. I wouldn't be suprised if it was ran like google.

    2. Re:Is this really that different? by RoadDogTy · · Score: 1

      Your post doesn't really make any valid points. Microsoft products ship with bugs, as do all other company products. Google's GMail, for instance, still says "beta" all over it because it's still buggy months or years after launch. The fact that software projects have deadlines and are forced ship with some bugs doesn't represent a triumph of salesmen, its just the way that creating software works in reality (and part of the challenge of being a software engineer). Also, you're dead wrong about MSR, they are extremely closely integrated into Microsoft. The team of engineers at Microsoft that I had a lot of exposure to had weekly meetings with various people from MSR about integrating new ideas into current projects.

      Look at the top of the totem poll, Steve (corporate) still answers to Bill (techie) right? ;)

    3. Re:Is this really that different? by Ernesto+Alvarez · · Score: 1

      GMail might be a permanent beta, but its release schedule is nothing like Microsoft. Let's take XBox 360 as an example: they set a release date, and ready or not they start selling on that date. It doesn't matter it there are problems, as long as there are no show stoppers, they'll release and patch later.

      On the other hand, when Gmail was announced, we all thought it was an april's fool joke. They took their time sending invites, too. Same thing with other thing from the lab. They let you mess with some stuff if you want, but they release when it's ready (in a permanent beta state, though). It's more like a "Debian Lite" attitude.

      Oh, about the totem pole: Steve (corporate) answers to Bill (corporate).

      If Bill Gates is a techie, I'm Yuri Gagarin. Remember, he's a BUSINESS school dropout. He may be a geek, but he's a business one.

  34. What makes you think that hackers arent experts by elucido · · Score: 2, Insightful

    How can you believe that hackers arent experts in social engineering? Theres a reason why hackers like Bill Gates and the Google founders get rich. It's because manipulating people is not something that only elite businessmen can do, anyone can do it with enough practice.

    Also, what makes you think Google would hire manipulators or people who seem like a threat? And if they did don't you think they have security mechanisms in place? You make it seem as if its as simple as someone just walking in and hiijacking the company, its not easy to do a hostile take over of a corporation with an educated workforce.

    Lets look at the politics here for a moment, if you dare try to mess with Google, and you ever looked up anything on their search engine such as porn and anything private, they'll have so much political dirt on you that they'll have all the information they need to shut you up, or blackmail you, your bosses, etc.

    It's generally very difficult to hiijack data mining companies, because these companies know way more about the people who they hire than whats in the resume.

    1. Re:What makes you think that hackers arent experts by AndreyF · · Score: 1

      Also, what makes you think Google would hire manipulators or people who seem like a threat? And if they did don't you think they have security mechanisms in place? You make it seem as if its as simple as someone just walking in and hiijacking the company, its not easy to do a hostile take over of a corporation with an educated workforce.

      It's something like a critical mass of bullshitters... if you're below the critical mass, it's really easy to spot them, but when you hit the critical mass is when you start soaking up more. From what I can tell, Google is nowhere near that number, though.

    2. Re:What makes you think that hackers arent experts by deadboy2000 · · Score: 1

      IIRC, Bill Gates' success comes from his background in business and marketing, not his hacking genuis.

    3. Re:What makes you think that hackers arent experts by et764 · · Score: 1

      Bill Gates was and is a nerd. Microsoft is not Bill Gates. Yes, Bill seems to be a good bussiness person, and he was also lucky to have started his company when he did since they filled a need at the right time. This is a large part of Google's success now, there were search engines before, but Google's was markedly better and therefore filled the need for good web search. I think the fact that Bill is a nerd is demonstrated pretty well by the fact that he gave up his position as CEO and is now the Chief Software Architect. Over the past few years, I think Microsoft has started to show some more innovation than they did for a few years, and while there are other factors such as the fact that there is now some viable competition for Microsoft, I suspect Bill's change in position is also a factor in this.

    4. Re:What makes you think that hackers arent experts by damsa · · Score: 2, Interesting

      MS giving up his shot at CEO means the start of the demise of the company. Before MS was the place you wanted to go work for. Right now it is not. I paraphrase Steve Jobs, when Apple went down the gutter it had a salesman at its helm, if you look at MS right now, look at who is its CEO, a salesman.

  35. Every system has a caste system by elucido · · Score: 1

    The difference is, Google has a caste system which values the workers on the grassroots level.

    It's just a matter of which is the caste, in some systems, being a worker is the caste system, in other systems being the wrong race is a caste system, and in google, being a salesman is a caste.

    Honestly its just word play, suddenly we are expected to abandon caste systems and go communist because the software developers are making too much money?

  36. Revenge of the Nerds! by intmainvoid · · Score: 1
    business types are second-class citizens

    I've sure when Google was starting out plenty of business types would have tried to put one over them. Must be sweet to be able to return in kind now everyone wants a piece of the action!

  37. Software engineering by Quiet_Desperation · · Score: 4, Insightful
    Can we get some of that software mojo where I work? Honestly, I spend less money to completely redesign a 24 inch by 16 inch high speed PC board (and I'm talking something with 3 Gbps digital ECL signals that have to be treated like RF signals, along with a dozen multimillion gate FPGAs in fine grid BGA packages) than our software people do to add a single function or routine. It takes a fucking act of Congress to alter a couple lines of code in this joint.

    Add to that picture all the horribly programmed engineering tools we have to use (and pay hundreds of thousands of dollars for), with GUIs that were created by retarded lemurs on acid, and, well, my opinion of the current state of the science of programming is not very healthy. Nice to see someone out there is taking some initiative.

    Seriously, when a Mac head like me favors using your tool via the command line and C shell scripts, you need to *FIRE* whomever it is that designs your GUIs.

    Oh, and X Windows programmers? The text that's highlighted? That's what I expect to be replaced by my typing. It's not meant for the random decoration that you all use it for.

    1. Re:Software engineering by Anonymous Coward · · Score: 0

      It's not meant for the random decoration that you all use it for.

      All compliant X applications call it the "selection". It's not for suddenly replacing, its for pasting elsewhere. It's understandable that you've come from a background where you have to hit several keys to perform this fundamental task, but demanding that everyone do it your way because it's the way you've always done it is inconsiderate to the people who have always done it this way.

    2. Re:Software engineering by Quiet_Desperation · · Score: 1

      Piffle. In all the X apps I use the text selection functionality is inconsistent and unpredictable, along with the scroll bars and other things that the rest of computerdom had working smoothly 20 years ago. It even varies from text field to text field in the same app. I can't find a person who has anything but utter distaste for X Win GUIs. And it's not *my* way, it's the way of the other 95% of the world, and there's a reason it's that way.

    3. Re:Software engineering by Anonymous Coward · · Score: 0

      You apparently weren't using computers in 1985. Or even yesterday, since no platform has consistent behavior with respect to selecting regions of text, nor uniformity in scrollbars. You can't even have consistency with support of selecting text, with such wonderful modern inventions as the Flash applet. Oh, and 95% of the world uses a taskbar on their desktop computers and doesn't make use of Expose. Please be certain to adopt these conventions as soon as possible.

    4. Re:Software engineering by Quiet_Desperation · · Score: 1

      I was using computers in 1974, kid. The first processor I programmed was the KIM-1 using buttons and a hand translated list of machine codes. This is not 1985. This is 2005. Certain GUI details have shown themselves to work better than others. Flash applets blow as well. Expose is something new that *better*. That example has NOTHING to do with what I was saying in terms of user interface concepts. Oh, what's the point...

    5. Re:Software engineering by Anonymous Coward · · Score: 0

      sounds like someone else from Motorola is venting their frustrations...

    6. Re:Software engineering by randyest · · Score: 1

      A bit OT, but if you've got a dozen multi-million gate FPGAs and 3Gbps signals on your board, you need to talk to an ASIC designer -- stat! Whether it's a custom SoC or a set of structured ASICs, you can save a lot of money, hassle, and headache. Please consider contacting NEC Electronics America and talking to an engineer. They (well, we) run the show there, too.

      --
      everything in moderation
    7. Re:Software engineering by Quiet_Desperation · · Score: 1

      No, the design needs to be reprogrammable (one FPGA programs the rest off a Flash RAM, and the Flash RAM is writable over a network), and it's something for high end satcom links, so only a handfulof these things get built. There's no volume to justify ASIC development.

    8. Re:Software engineering by randyest · · Score: 1

      If a "handfull" can be as large as 40 structured ASIC (ISSP) may work for you. But if it always and forever will need to be completely reprogrammed, then you're stuck with FPGAs. ISSPs can support considerably on-the-fly reprogrammability via configurable processor blocks (sorta like mini, custom-instruction CPUs) but not 100% logic changes.

      Or, possibly, one or two big ASICs loaded with Tensilica Extensa CPU cores. Before you say a CPU is too slow or too big, check out Extensa -- it allows custom instructions that easily trounce any FPGA on performance for any applciaton. Volumes may still be a problem, but the NRE on older (>130nm) technologies is getting really low.

      Sorry for the derail and sales pitch -- I'll stop now, but I was just trying to help out :)

      --
      everything in moderation
    9. Re:Software engineering by Anakron · · Score: 1

      Or Nokia!

      --
      There are 11 types of people. Those who understand binary, those who don't and those who are sick of this lame joke.
    10. Re:Software engineering by mibus · · Score: 1

      I can't find a person who has anything but utter distaste for X Win GUIs.

      I choose to use it because I like it. I get utterly miffed when I'm using XP (or whatever) and can't do select-paste as drag-click.

      Almost all of the apps I use have consistent scrollbar and textfield behaviour. In fact, the only real exception I can think of is GVim!

    11. Re:Software engineering by Anonymous Coward · · Score: 0

      Ever occur to you that they like to keep the tools that way so that ASIC engineers (or whomever is paid a lot) to be able to charge shitloads of money?

      Think about it, Microsoft made the IDE so nice, that anyone and their dog could program. Leading to people that think they can program. Leading to lowered costs for software engineers coz hey, anyone can do it...

    12. Re:Software engineering by cduffy · · Score: 1
      In all the X apps I use the text selection functionality is inconsistent and unpredictable, along with the scroll bars and other things that the rest of computerdom had working smoothly 20 years ago.
      We're obviously using different apps. Almost all the X apps I use are based on GTK, and the exceptions use Qt; both of those define reasonable behaviours for text selection, scroll bars and such. So, I'm curious -- what *are* these X apps of which you speak? Are they based on Motif, raw Xlib, Xaw or something?
  38. Well, I used to think this way too by OneSmartFellow · · Score: 5, Insightful
    Until I became friends with a well known S.V. hardware company Marketing Exec. He was the father of one of my childrens' friends. I spent a lot of time talking about how Scientists and Engineers made his job possible, and how he wouldn't have anytthing to market if it weren't for them.

    Well, he convinced me that it was a two way street. That there is no shortage of good ideas and products out there, and the ONLY reason some succeed over others is becuase people like him and Sales people make it happen. They sell products that they know aren't quite ready yet (vaporware) because the company needs the revenue. They sell products that they know are inferior to the competition because their Scientists and Engineers made a stupid mistake early on in the product development lifecycle that didn't get caught until too late and the company can't afford to start over.

    Basically he convinced me (a seasoned Engineer) that we need them as much as they need us.

    So, be careful in your thinking about this issue.

    1. Re:Well, I used to think this way too by Crash+Culligan · · Score: 3, Funny

      [a well known S.V. hardware company Marketing Exec] convinced me that it was a two way street. That there is no shortage of good ideas and products out there, and the ONLY reason some succeed over others is becuase people like him and Sales people make it happen. They sell products that they know aren't quite ready yet (vaporware) because the company needs the revenue. They sell products that they know are inferior to the competition because their Scientists and Engineers made a stupid mistake early on in the product development lifecycle that didn't get caught until too late and the company can't afford to start over.

      Basically he convinced me (a seasoned Engineer) that we need them as much as they need us.

      In other words, a high-ranking Marketing expert managed to convince you (nay, sell you! ) regarding the importance of marketing experts?

      Ladies and gentlemen, suddenly I have an idea how the whole marketers-before-employees meme got started!!

      --
      You cannot truly appreciate Dilbert until you read it in the original Klingon.
    2. Re:Well, I used to think this way too by Anonymous Coward · · Score: 0

      Well spotted old chap!

      In my opinion, if one or the other has to go then the marketers should go. A good product speaks for itself and doesn't need to be "sold" by anyone. There is nothing at all to sell without the engineer.

    3. Re:Well, I used to think this way too by Anonymous Coward · · Score: 0

      except when the dipshits go and sell something that's blatantly not possible.

      As one example of their idiocy, my boss, while working on a groupware project once came to me and said, "ok, I've told them we can know when someone has read the mails we've sent out, you can do that, can't you?".

      me "erm.... no..".

      Sure, there's a way to have it notify you when an email has been read A) if their MUA supports it and B) if they allow it, which is what we did, but it was one example of the "yeah, no problem" attitude most of these fuckers have. They promise stuff which wasn't even close to possible. In any case, this fucker got his comeuppance. The company lasted 6 months, although we're really not sure where all the money went, because it sure as hell didn't go to our wages or costs.

    4. Re:Well, I used to think this way too by Anonymous Coward · · Score: 0

      Let me guess... you've never actually sold anything?

    5. Re:Well, I used to think this way too by naoursla · · Score: 1

      He is right. Both are important. Unfortunately, sales and marketing people are better at selling themselves. Companies value the sales team more because they are sold on the idea.

    6. Re:Well, I used to think this way too by r1_97 · · Score: 1

      The release of vaporware and buggy software to solve a temporary cash shortage doesn't convince me of the co-dependency of marketing and quality products. Google shows us that a good product trumps a big marketing campaign. Compare Google's ratio of marketing costs to sales with that of other large but less successful companies. That said, marketing does compliment ultimate sales.

    7. Re:Well, I used to think this way too by Enoch+Zembecowicz · · Score: 1

      We do need sales people.
      I've done sales before. I did alright at it. Not spectacular, but I made my quota every time.
      I'm working as an admin right now and going to school part time. Salesmen do not need to bust their asses in school, taking classes which have concrete answers. You can't bullshit your way through hard sciences.
      Damn near anyone can be a salesman. You actually have to work to learn to be an engineer.

      --
      "Who's going to believe a talking head?" - Herbert West
    8. Re:Well, I used to think this way too by Anonymous Coward · · Score: 0
      Companies value the sales team more because they are sold on the idea.
      I think you've summed it up nicely. A company thinks it needs sales types because sales types have sold them on their indespensability and superiority; a company with engineering types doing the selling can potentially sell just as well because they haven't been sold on salesmen.

      In a tribute to Catch-22, I shall designate this phenomenon, "Pitch-22".

    9. Re:Well, I used to think this way too by syousef · · Score: 1

      Basically he convinced me (a seasoned Engineer) that we need them as much as they need us.

      You only need to ever learn one more phrase and that's "Baaaaa!" because you're you sheep and you're brainwashable if you can change your stance 100% in a short time based on a PHBs arguments.

      They sell products that they know aren't quite ready yet (vaporware) because the company needs the revenue.

      This is a short term act of desperation that actually detracts from the business' value and reputation when said vaporware fails to arrive. Anyone waiting on said product will be much more likely to look elsewhere.

      They sell products that they know are inferior to the competition because their Scientists and Engineers made a stupid mistake early on in the product development lifecycle that didn't get caught until too late and the company can't afford to start over.

      It is their job to set up the structure so that the engineers and scientists are accountable, and have checks and balances on their work. Selling a product you know is inferior is not a good way to keep a company open.

      Basically you're an example of why these morons enjoy their big pay packets. No one is willing to challenge them. Everyone hears what they want to hear. They're happy to cheat, lie, steal, drive a company into the ground, then walk over to the next company to start again. AND WE LET THEM.

      --
      These posts express my own personal views, not those of my employer
    10. Re:Well, I used to think this way too by OneSmartFellow · · Score: 1
      A good product speaks for itself and doesn't need to be "sold" ... Your statement is idiocy.

      Good products do not sell themselves. When was the last time you saw a copy of any linux distro engage in a debate with Windows. Get used to the idea, people sell products. End of story.

      Actually there is more to the story, people sell products that other people don't really need and they do this by convincing them they do need them. Examples: new car (regardless of which manf. you choose), new house, new clothes, new shoes, new sunglasses, holiday to Hawaii.

      If you don't agree with the fact that you and I and everyone are buying things all the time that we don't need, well, you are in denial. Well, since we do this, suddenly there is demand for manufacturers to sell their goods.

  39. Re:All ad-based information companies work this wa by SeaFox · · Score: 4, Interesting

    Think about TV. Who runs things, the people selling air time for commercials or the station manager who chooses what shows appear and what the format is when the network isn't forcing its agenda? Or even at network level, what directs them - people who sell ads or creative people who think their program could be a hit?

    From what I can tell, this example doesn't apply. The Ad people are the ones who run the company when it comes to TV. The quality of programming continues to decline to pandering for whatever will get the most viewship, becuase more viewers means more eyes at commercial break and higher rates commanded for ads in that timeslot. When a major sponsor of a show doesn't like the political/ethical fork a show's storyline takes, does the network tell the writers to edit the script? Or the sponsor to live with the story or find another show?

    For insight into the correct answers, check out such movies as The Insider and the currently playing Good Night, and Good Luck .

  40. It will change..... by jsimon12 · · Score: 2, Insightful

    There have been companies like this in the past. It will change, just give it time. 10 years from now engineers will be treated the same as anywhere else ;)

  41. Should be by djupedal · · Score: 2, Insightful

    "At last a company is shouting at the top of it's voice, engineers make the world."

    Any company that gives too much weight to marketing and accounting types eventually runs things into the ditch of bad products...wrong thing - wrong way.

    This is a leason that has been learned many times over, by many companies. Google is hardly the first to demonstrate the discipline to stick to it.

    Chrysler supposedly learned this lesson the hard way in the 70's & 80's, when bean counters were allowed to decide which models cars and trucks would go to market. The company paid dearly for that mistake, and is only now comng off the ugly results.

    Just remember that the group most capable to 'get it right' (right thing - right way) includes design engineers, usability engineers, mechanical and electrical engineers, as well as project managers, tech writers and testing types.

    Find good ones and give them the tools they need and get out of their way. You'll be a hero without even trying.

    1. Re:Should be by Fulcrum+of+Evil · · Score: 1

      Chrysler supposedly learned this lesson the hard way in the 70's & 80's, when bean counters were allowed to decide which models cars and trucks would go to market. The company paid dearly for that mistake, and is only now comng off the ugly results.

      What are you talking about? They got bought by Daimler.

      --
      "We returned the General to El Salvador, or maybe Guatemala, it's difficult to tell from 10,000 feet"
  42. Yes but... by Anonymous Coward · · Score: 0

    It's all going to go to hell when if Warrior caste get four members on the Grey Council.

    Let's hope it doesn't ruin the balence for the upcoming Great War against the Shaddows (Microsoft).

  43. Sorry chook by ishmaelflood · · Score: 1

    engineers take legal responsibility for their mistakes. In the case of software 'engineers' I'd like to see that.

    1. Re:Sorry chook by Grab · · Score: 5, Informative

      If you've never heard the phrase "software engineer", you've just admitted that you've no industrial experience.

      As a software engineer in safety-related software for the last 10 years (first job was power station controls, current job is car engine controllers), I can assure you that we are *very* serious about responsibility for mistakes. You screw up, people die. As a result, only about 10% of our time is spent actually coding; around 30% of the rest is spent on requirements capture and design; and the other 60% is spent testing the living shit out of it until we're sure what we're putting out is safe.

      On projects that don't have safety implications, there isn't anything like as much testing. But this is an engineering judgement based on the impact of bugs on the customer - if your car radio bugs out for example, it's annoying but it doesn't kill you. Same in any other engineering discipline - you don't think that the mechanical engineers who design plastic toys use the same level of testing that engine designers would, do you?

      Grab.

    2. Re:Sorry chook by VJ42 · · Score: 1

      If you've never heard the phrase "software engineer", you've just admitted that you've no industrial experience.

      Indeed, I'm a student in the final year of a Software engineering degree here in the UK, it's on a par with, and taught in the same style as all the other engineering degrees my university teaches. At the end of the academic year, I'll be able to put BSc (Hons.) after my name (not that I'd be that pretentious)

      --
      If I have nothing to hide, you have no reason to search me
    3. Re:Sorry chook by SlamMan · · Score: 1

      Software engineering is kind of like doing mechanical engineering, but without access to the MSDSs.

      --
      Mod point free since 2001
    4. Re:Sorry chook by Anonymous Coward · · Score: 0

      At the end of the academic year, I'll be able to put BSc (Hons.) after my name (not that I'd be that pretentious)

      Assuming that you pass...

    5. Re:Sorry chook by brainboyz · · Score: 1

      Can you come and explain this concept to my employer? I'm positive I'm not alone in the fact that I spend about 5% planning, 15% testing and 80% coding. Needless to say, I work at a company controlled by the sales staff and promises to customers.

    6. Re:Sorry chook by damsa · · Score: 1

      I think the GP was refering that Civil engineers and the like have to pass a test and then admitted to a governing body, and take an oath similar to that of lawyers and doctors. Right now software engineers do not have that sort of requirement.

  44. Imagine Microsoft being run that way:-) by Solipson · · Score: 4, Insightful

    joking aside, the phenomenon can be found in nearly every tech/engineering company in the whole wide world where the founders are engineers, still run the place and the company or industry has high growth rates. The suits only ever come in when growth is slowing down and the products don't sell by itself but need the help of the big, bad BS-marketing machine. Oh, by the way, I used to be a suit myself , with hundreds of engineers working for me, despite me mostly not having a clue what they were doing. It worked pretty well, mostly. The reason: Making business decisions and knowing the financials. Or to turn it around: To not get the suits into the door, get used to love making decisions and get a grasp of accounting. Then happy days. It is not that hard, actually it is bloody easy.

  45. joy quote by DarkClown · · Score: 2, Interesting

    I like this bill joy quote from the unix haters handboox: "Xerox PARC was a great environment because they had great people, enough money to build real systems, and management that protected them from management."
    This idea of a caste system at google sounds more to me like that, where nurturing development is the primary deal - giving developers a healthy environment and keeping irrelevant crap out of their hair. Seems smart to me. But caste system? I'd imagine that no one wants their benefits coordinator to feel like they aren't doing an important job - the marketing/sales initiative doesn't seem ignored to me, but they're pretty smart about leveraging the nature of the beast to no be too obtrusive about it. Clearly the management over the aren't a bunch of drooling morons, they're doing something right and the product that gets deployed is great....

    1. Re:joy quote by jcr · · Score: 1

      "Xerox PARC was a great environment because they had great people, enough money to build real systems, and management that protected them from management."

      Yes, PARC was a great success in every way, and made fortunes for everybody but Xerox.

      Oh, wait...

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    2. Re:joy quote by Fulcrum+of+Evil · · Score: 2, Insightful

      Yes, PARC was a great success in every way, and made fortunes for everybody but Xerox.

      So Xerox didn't know how to capitalize on what PARC made - how is that PARC's fault?

      --
      "We returned the General to El Salvador, or maybe Guatemala, it's difficult to tell from 10,000 feet"
    3. Re:joy quote by Anonymous Coward · · Score: 0

      PARC made boatloads of money for Xerox, mostly from laser printer patents.

      Sure, they could have done much much better at productizing most of what was developed at PARC, however they still made immense amounts of money from their investment.

  46. No Daffy Duck for you by unitron · · Score: 2, Interesting
    From the article:

    "But perhaps more compelling to Google is AOL's access to reams of content owned by sister companies such as Time Inc. and cable channel HBO."

    So if Time-Warner sells off AOL, doesn't that mean that AOL won't have any more access to TW-owned content than anybody else?

    Remember when AOL was so overvalued that it could buy TW instead of the other way around? And then Wall Street was going on about how the monopoly on accessing TW content via the web would cause millions to flock to AOL to get their online Elmer Fudd fix? And then that didn't exactly happen and they took AOL out of the parent company name? Maybe they're so desperate to get rid of AOL that they're willing to throw Bugs Bunny and Wolf Blitzer in to sweeten the deal.

    --

    I see even classic Slashdot is now pretty much unusable on dial up anymore.

  47. Wall Street speaks with forked tongue by FishandChips · · Score: 5, Interesting

    This article is far from flattering towards Google. In some ways it is so feline that it's hard to work out where Business Week is coming from. It quotes bankers who suggest that "Googlers" are arrogant brats who are more likely to complain about the quality of the Google canteen's omelettes than they are do do hard work and hard deals.

    I guess what one senses here is anger. The business establishment doesn't understand Google, hence this dismissal of anyone who isn't a numbers man as a mere "engineer". And, perhaps, there are a lot of investment houses out there playing a double game. They know what Google is currently where the money is, but they also have a burning desire to get revenge for the way Google humiliated them in its Dutch-auction style of IPO.

    Google is going to have to be very, very careful with this lot. Nothing would please some of these bankers more than to make a few billion out of Google in some crock-of-shit deal before delivering them to the trashcan with "Don't ever cross Wall Street" stencilled on their brow.

    Interestingly, the article doesn't mention Apple which has been a poster child in several eras now. Apple is run by, arguably, one of the world's greatest salesmen, and yet Apple also displays engineering and design excellence that's taken them to the top of the tree. I guess such marriages of engineering and business are possible, though very rare. Google has quite a challenge ahead of it.

    --
    Las qué passoun
    tournoun pas maï
    1. Re:Wall Street speaks with forked tongue by WEFUNK · · Score: 1

      I guess such marriages of engineering and business are possible, though very rare.

      Actually, I think your great example of Apple as a company that blends the business and engineering worlds is in many ways the norm, not the exception. Engineering is the most common degree held by the CEO's of large publicly traded companies (exceeding MBA's) and a technical background is probably even more common amongst the much larger number of small to medium sized private companies that are often founded and run by engineers, technologists, or trades-people. Some of the best examples of engineers turned successful managers include those with technical Ph.D.'s in engineering or computer science, including Dr. Jack Welch of GE, widely considered by many (but certainly not all) to be one of the greatest managers of all time; and Dr. Bob Metcalfe, the founder of 3Com who proudly touts his abilities in sales over his claim to the invention of ethernet. Within many of the top MBA schools experienced engineers account for 25-33% of the class and are highly sought after by recruiters. While I think we can all relate to experiences with the "Pointy Haired Boss", I actually know a lot more "Dilberts" who run their own companies, large or small. It's just that the PHB's are more likely to seek attention and get all the press (like the disappointed naysayers in this article who proport to be the "business establishment"), while the rest of us quietly go about our business.

      --
      My next sig will be ready soon, but friends can beat the rush!
    2. Re:Wall Street speaks with forked tongue by Anonymous Coward · · Score: 0

      Don't think that because people don't like you, it's because they don't understand you. Many times it will the case that they don't like you because they do understand you, and they simply don't like what you are.

      Google has been a media darling, its stock has been pumped far beyond reality, and now it's just hip to take pot shots at Google for what you don't like about them. When they stock collapses they'll really be food for the vultures, and the sad part is that these business people are going to thump their chests and suggest that it's evidence of their superiority. Despite a tendency to loot companies and run them into the ground.

    3. Re:Wall Street speaks with forked tongue by ElitistWhiner · · Score: 1

      BusinessWeek is known as the "kiss of death" in the business community. You don't want BusinessWeek to focus on your company, because their format is to negatively-analyse it into the ground.

      The poster who analysed Google similarities to "content" providers (aka Newpaper, TV, etc...) in the analog world has the last word on this article.

      Ignore BW, they won't go away but your worldview won't have to filter their bullshit if you don't buy it.

    4. Re:Wall Street speaks with forked tongue by symbolic · · Score: 1

      engineering and design excellence

      Replace that phrase with, "an adept understanding of consumer appeal" and I think you'll be spot on. The problems with the screen on the Nano, and the non-replaceable battery in the iPod don't exactly qualify these products as engineering masterpieces, in my opinion.

  48. Re:All ad-based information companies work this wa by unitron · · Score: 1

    I'm guessing that you never actually worked in a for-profit radio station.

    --

    I see even classic Slashdot is now pretty much unusable on dial up anymore.

  49. Clueless article, eh? by Anonymous Coward · · Score: 1, Interesting

    Leave it to something like Business week to totally miss the point of Google's philosophy, and leave it to Slashdot to totally miss the point of an article.

    About 1/7 of the article is about the second-class status of marketers, and almost all of the rest is trying to figure out why Google won't spend all of their money *right now*! Such a huge pile of money even seems to cloud the judgement of writers at business week. Near the beginning they are suggesting that it is bad that everyone and their mothers are trying to sell the next cool thing to Google, then a couple of paragraphs later it warns that Google might drop like Yahoo or crater like DoubleClick because it hasn't spent its "ephemeral" money.

    I'm not even remotely surprised that Business Week would get all squishy and sympathetic to all the Marketing Bastards and their Marketing Bullshit who keep banging thier heads against the wall that separates them from all of that filthy Google luchre. When Google asked (Google Startup Day) for VCs/marketers to turn in a spreadsheet that condensed a steaming pile of vapor and marketing speak into an actual assesment of a company and its strengths and weaknesses, they got all snippy like some kind of beta male in a monkey troop. Somehow, they thought that it was a good thing for Google to have to sift through the crap and spin and promises to find out what had potential and what didn't. This venture capitalist accused Google of trying to get out of doing "homework"! Some poor banker couldn't decide if Google's hiring process was rigid or chaotic, and got all pissed that he couldn't pass a "pop quiz". Here's a hint: if you can't combine knowledge about the current state of the market and significant players in it with a given amount of specific information about an accquisition, YOU DON'T DESERVE THE FARKING JOB! Life *is* a pop quiz. I sure as hell couldn't do that, but I'm not trying to help Google buy and sell businesses! The point is that whoever is making these decisions at Google is doing a decent job of it, and isn't spending wherever good marketers push. Google hasn't come out with the Beta for Google Everything yet, and the head of corporate development for Google conceded that there would be areas for other software companies to fill demand!

    I swear, I don't know which is worse: the premise that a successful business can't be second fiddle in any given area, or the idea that businesses, like horny teenagers, should merge because everyone else is doing it.

    1. Re:Clueless article, eh? by ksheff · · Score: 1

      I was beginning to wonder when the article was going to get to the "caste system" part. It wasn't much more than what was on the slashdot front page. The rest of it was frothing at the mouth about the new "Google planetary system" due to their stock valuation. I guess Business Week doesn't get it that maybe they don't want to do any mergers because it would screw up the culture that they've created at Google.

      --
      the good ground has been paved over by suicidal maniacs
  50. Too much fuzz about Google by Anonymous Coward · · Score: 0

    I was in a recruiting presentation from Google a couple of weeks ago: they seemed an arrogant bunch, only talking about how they were not 'evil' all the time, how happy they were about being in the other company and how they had big plans for the future.
    Well, it seems to me that Google is turning into 'World Dominance' mode: they want to control everything and my bet is, that in the process, they will become evil themselves. Give them some more time and you'll see.

  51. Engineers and Managers by Godwin+O'Hitler · · Score: 5, Funny

    A group of engineers and managers attended a conference, travelling by train. The engineers queued up to buy their travel tickets at the station but only one manager joined them. No questions were asked, but the engineers watched studiously as the manager bought just one ticket.

    In the train, the engineers took their seats as did all of the managers bar two, who took up sentry positions at each end of the coach. After a while, one of the managers on sentry duty made a sign and he all the other managers headed immediately for one of the toilet cubicles. Two minutes later the ticket inspector arrived, saw the toilet door closed, knocked on the door and said "ticket please", upon which one ticket was duly slid under the door.

    The engineers of course understood the ploy immediately and congratulated the managers on their guile and coordination.

    Come the return journey, the engineers sent one of their crew to buy just one ticket. Puzzlingly, the managers didn't buy any tickets at all this time. Again the engineers refrained from asking questions and observed events studiously. Everyone climbed aboard the train and once again the managers immediately posted sentries. Sure enough, in due course, one of the managers on sentry duty made a sign upon which the watching engineers immediately crowded into a toilet. Strangely the managers didn't move. But as soon as the door had closed on the engineers, a passenger sitting nearby observed a manager leaving his seat, walking to the toilet, knocking on the door, and asking "ticket please".

    --
    No, your children are not the special ones. Nor are your pets.
    1. Re:Engineers and Managers by Ashish+Kulkarni · · Score: 1

      This is a variant of a very old joke, which can be about any two sets of people (here X = engineers, Y = managers). The one I know extends the story a bit further:

      On the local shuttle back to the office, the engineers buy no tickets. Puzzlingly, all of the managers bought tickets for every one. This time, the engineers post two lookouts and make a sign on the approach of a ticket inspector and start hunting for a toilet, only to realize that there is no toilet on the local shuttle!

    2. Re:Engineers and Managers by Godwin+O'Hitler · · Score: 1

      "This is a variant of a very old joke, which can be about any two sets of people"

      Agreed, provided they are two sets of people with different mindsets. I think that can safely be said about engineers and suits, eh?

      --
      No, your children are not the special ones. Nor are your pets.
  52. Why cant everyone get along? by t_allardyce · · Score: 4, Insightful

    I think its also a good idea if engineers get a taste of business and business people get a taste of engineering. I remember when I was the stuck-up student who believed he was the engineer of all things. I thought that users should bloody well learn to use a system correctly not the other way round. I thought that a properly engineered system was the way to go and that just making a product work so it could be sold was some kind of sin. I swore blindly to upholding standards at all costs and I wasted months trying to plan projects before I started doing anything. Back then I would look down on people because perhaps they used Flash, named a variable 'temp', used the wrong colour wires or used lossy compression in any way. Maybe I was worse than most I don't know, but someone like that doesn't work well in any kind of commercial industry, from arts to engineering, in the real world people want things that work or look good and they want them tomorrow. I only learnt that from experience and I think business people could probably learn a thing or two from the other side of the fence. Both sides are always gunning at each other because they don't understand each others issues and aspirations. Managers are always asking engineers to do something seemingly insane, engineers are always stressing that they need more time and that their system must be perfect or else it will be the end of the world.

    Just to clear things up:
    - Users don't need big colourful buttons to be able to figure out how something works, this does not automatically create an intuitive interface. It does however satisfy specifications and make it look like you care, if that's all that matters to you.

    - Every product on the market, from TV's to computers to cars, have numerous hacks and last minute workarounds in them, they won't be a perfect system and they will have bugs or defects. you're product _will_ be the same.

    - Every market has 3 products: the best, the cheapest, and the one with most value for money. While technically all other competing products are useless and not even worth assembling, that won't stop you being able to flog them to people if yours doesn't happen to fit into one of those 3 categories.

    - There are two types of people: those who work 9-5, satisfy specifications and instructions *technically* and deliver on time, and those who work all the time, ignore specifications and go out of their way to make things actually work properly even if the original plan was flawed (as it usually is).

    --
    This comment does not represent the views or opinions of the user.
    1. Re:Why cant everyone get along? by Anonymous Coward · · Score: 1, Insightful

      I believe that engineering is really the Art of Tradeoff. For me, you were not an engineer; you were a computer scientist.

  53. Re:You don't know what you're talking about by Hognoxious · · Score: 1

    Why isn't there a mod -1: content-free?

    --
    Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  54. Marketthinking. by SharpFang · · Score: 4, Insightful

    Article written by marketoids without understanding of the real value of Google...
    Some bloppers:

    That's not to say Google could afford to go out and do a big deal just for the sake of it. A mega-takeover potentially could wreak havoc on Google. Even Piper Jaffray Co's. (PJC ) 11/18/05 @ 9:05 PM --] Internet analyst Safa Rashtchy, one of Wall Street's biggest Google bulls, says: "If they were to buy AOL or eBay, it would hurt the stock."

    Google buying one of the Evil Giants would certainly hurt the stock, by damaging reputation of Google. People hate AOL and at least mildly dislike eBay. Loss of capital by Google has nothing to do with it. Loss of trust does.

    All the same, the lure of a big deal could prove hard to resist, particularly if Google's strategic position is threatened. For the past two months, Google has been battling Microsoft Corp. (MSFT ) at the bargaining table for a stake in Time Warner Inc.'s (TWX ) AOL unit

    Whoa, Google lost such a deal to Microsoft, such a big battle, such juicy morsel...? No. Google was acting as a shill, for its own interest. Bloat the price of a mostly worthless piece of junk, make the competition offer way more than they would offer initially, and then let them have the rotten carcass for price of luxury dish.
    Losing some battles gives more profit than winning them.

    Young Googlers' preoccupation with these perks tend to drive mature VCs to distraction. "If I hear one more [punk] complain about his omelet, or tell me he's bored with the smoothie selection, I'm gonna, I don't know," splutters one.

    What would YOU prefer to do? Make the job fun and it will be efficient. Not in terms "lines of code per day" but in terms "satisfied customers per day". Still hard to get for some.

    Says the aggrieved VC: "Did it ever occur to them that this was like asking us to do their homework for them? It's the height of arrogance."
    It's lots of VCs who hope to make a lot of money on that. Google just does the usual thing, and is only one. So, usual marketing rule, if the sales outweight demand, sellers must look for ways to attract the customer and the customer may afford demanding much more for the same price. I thought these guys are businessmen? You don't want to do the homework for Google? Someone else will, and they will get the candy, not you, mr Very Senior Partner.

    The suits inside Google don't fare much better than the outside pros. Several current and former insiders say there's a caste system, in which business types are second-class citizens to Google's valued code jockeys.
    As opposed to the caste system where the business types rule the second-class "production crew".

    They argue that it could prove to be a big challenge in the future as Google seeks to maintain its growth. They deem the corporate development team as underpowered in the company, with engineers and product managers tending to carry more clout than salesmen and dealmakers.
    I think they just misunderstand "corporate development". Google took this term right. Marketoids still think it means themselves.

    The candidate, a Wall Street tech M&A specialist who was looking for a change of scenery and a more relaxed lifestyle, calls the experience "chaotic, bureaucratic, and very rigid." Strung out over more than nine months and numerous coast-to-coast flights, the courtship culminated in a jarring "pop quiz."

    Drummond rejects the accusations that Google is anti-businesspeople. He says Google has hired many MBAs and bankers and is constantly assessing its dealmaking strategy.

    Google is just anti-assholepeople. Jerks who hope to get cash from the suckers. And they get punished pretty cruelly for attempts to pick on Google.

    What's more relaxing for the coders crew than to see a super-important suit, a stockmarket shark to jump through loops and sweat heavily just to get a candy they wave in front of his nose? Less bull from your side and deals with Google would become pleas

    --
    45 5F E1 04 22 CA 29 C4 93 3F 95 05 2B 79 2A B2
    1. Re:Marketthinking. by typicallyterrific · · Score: 2, Insightful
      It's a general view of the world that I see in the bussiness-y kids on my campus, which has been depressing me greatly: they seem to hold the economy to be an animal completely uninhibited by any physical conception of reality.


      I can only provide anecdotal evidence of this, of course.

      It's friday night and Jake sits comfortably on the couch. He's asking me about this philosophy course we both take and I give him the run down of the test he'll be taking on Monday.

      It turns out his major is Finance, so I ask him how's that going for him - my mind filling with 'finance math sucks' jokes. He tells me it's great, that they're being taught how it all works and the like and how not to lose at the stock market. According to him, only suckers lose at the stock market, and they're being shown all of the things you're not supposed to do. The way he sees it, in fact, when he graduates he'll be the kind of people who make companies money.

      This startles me, because here I was under the impression that somewhere down the line you have to exchange *something* for money, preferably for more money than it cost you in the first place. I tell him that he's not making sense. Don't most companies, in fact, make money by providing services or products?

      He tells me no, not at all. All you really need is the ability to make smart investments and that's where he'll come in. He goes on some rant on how everyone has some starting capital they can invest before I throw at him 'but wait, that can't be how it works'.

      Molly, who was drunkenly sitting on top of him, gives me a dirty, 'get lost' look and interrupts me, saying 'Guys, it's Friday night, I don't think it's the right time or place to have this conversation'.

      Jake doesn't drink. He spent most of the party with a coke.


      At this point Joe stumbles across and sits next to us.

      Joe is a bussiness management major. Two weeks ago, in the subway, he tells me with a sparkle in his eye of how crazily succesful Google's IPO was and that the future was in the energy companies, because you always need that. He tells me his plan of things to come in the next few years as he graduates (two internships already rolled out).

      Taking a page out of Paul Graham, I tell him that somewhere between third and fourth year or between graduation and a real job/graduate school I want to have a hand at a start up of some sort. He loses his interest in me when I tell him all I really want to do is something cool, and possibly internet related.

      I'm not bothered by Jake so much as by Adam (also majoring in Finance), who sits next to him in our mutual philosophy class. Despite sounding like a useless slob every time he opens his mouth in class, he's the smartest person Jake knows.
      While he might be drunk in most of his lectures, he's got a monster GPA.

    2. Re:Marketthinking. by Anonymous Coward · · Score: 2, Insightful

      Ah, you've made the classical mistake business people don't make; you presume that obtaining wealth for these people is about exchanging value for capital. People interested in investments are not concerned with real production, they're essentially utilizing statistics, cronyism, and social engineering in order to be on the right side of the purchase and sale of various imaginary goods. In the stock market, you're more interested in predicting (or creating) the behavior of others so as to profit from the acquisition of imaginary goods. For many, the secondary goal of course is to convince people that these investment strategies will benefit them, and to entrust the investor with capital. For management the goal is social networking and to be responsible in one way or another with successful projects, even if that means sabotaging other departments or stealing control their projects with all of that social networking you do. Those that wish to start businesses, often wish to sell it at an inflated value and move on to the continue the process. Why concern yourself with actual products? That's for wage-slaves.

  55. Not big-money deals by amcguinn · · Score: 4, Interesting
    Financiers are disappointed that Google isn't blowing billions on big-name takeovers. The reason is that they want to buy up companies for their technology, and it's cheaper to aquire that early, rather than wait for the target company to make a name for themselves. Paul Graham has summed it up:

    Hence the fourth problem: the acquirers have begun to realize they can buy wholesale. Why should they wait for VCs to make the startups they want more expensive? Most of what the VCs add, acquirers don't want anyway. The acquirers already have brand recognition and HR departments. What they really want is the software and the developers, and that's what the startup is in the early phase: concentrated software and developers.

    Google, typically, seems to have been the first to figure this out. "Bring us your startups early," said Google's speaker at the Startup School. They're quite explicit about it: they like to acquire startups at just the point where they would do a Series A round. (The Series A round is the first round of real VC funding; it usually happens in the first year.) It is a brilliant strategy, and one that other big technology companies will no doubt try to duplicate. Unless they want to have still more of their lunch eaten by Google.

    The result is just as much money for the target company founders (who haven't had their stakes diluted by investors), but none for venture capitalists, and much less for Wall Street. Hence the long faces.
  56. (Paul Graham link missing) by amcguinn · · Score: 2, Informative

    Screwed up the link: The Venture Capital Squeeze

  57. How hard is it to buy from google? by BrightCandle · · Score: 4, Insightful

    This is funny and confirms some of my original suspicions.

    Previously my company tried to purchase and use a google search engine box. However if you try and buy the google box for your corporate searching needs you will find it impossible to deal with their sales people. They don't offer support, they won't tell you anything. Funnily enough technically if you want to make it work its a doodle.

    Google needs to improve its sales drastically if its honestly going to take over the world, technology just is not enough.

    1. Re:How hard is it to buy from google? by cloudmaster · · Score: 1

      So, their sales team was bad to work with, but you ended up using their product anyway? Sounds like they're doing just fine... :)

  58. Re:All ad-based information companies work this wa by BushCheney08 · · Score: 1

    Radio is the same.

    I guess this explains the Clear Channel phenomenon. If you aren't aware, they're scrambling to try to figure out why their listening numbers are falling, and have been for a while. Is it because they've made all their stations the same? Is it because they run 20 minutes of ads per hour? Is it because Clear Channel is essentially an advertising agency that owns a good chunk of the available radio frequency?

    --
    Be a real patriot: Question authority. Think for yourself. Formulate your own conclusions.
  59. depends on the language. by WindBourne · · Score: 2, Funny
    Since when are Larry and Page different

    Larry == Page, but Larry ne Page

    --
    I prefer the "u" in honour as it seems to be missing these days.
  60. Marketing Exec. by Morosoph · · Score: 3, Insightful
    Well, he convinced me that it was a two way street. That there is no shortage of good ideas and products out there, and the ONLY reason some succeed over others is becuase people like him and Sales people make it happen. They sell products that they know aren't quite ready yet (vaporware) because the company needs the revenue. They sell products that they know are inferior to the competition because their Scientists and Engineers made a stupid mistake early on in the product development lifecycle that didn't get caught until too late and the company can't afford to start over.
    The thing is that someone is going to sell the goods; the Exec. has simply succeeded in making sure that it's the person with the inferior product. They've made the marketplace less efficient!

    People hate Microsoft for being more of a marketing than a technical company, and it is in part because techies could have better jobs elsewhere producing quality work, if it weren't for the Marketing behemoth.

  61. Odd by Anonymous Coward · · Score: 0

    Here in the west, I have heard it used as basically somebody from the east coast with money who will finance you, but will try to control the company. Beyond that, I have never once heard it associated with a particular religion. Why is this associated with jews back east?

    1. Re:Odd by Anonymous Coward · · Score: 0

      well what it boils down to is this, there are a lot of people who hate the jews. why? because, apparently jewish teachings help promote prosperity and success. it kinda makes sense, too back in those days the only way to give good advice on how to lead one's life was to be the man god sent to tell you how to live. sure religion is full of other things too, but then so is any other kind of 'advice' book.

  62. maturity predictions by John_Sauter · · Score: 5, Insightful
    Well, Google is still young. I'm fairly sure it will eventually enter middle age and the engineers will be replaced by marketing. Then when it gets old, the marketeers will be replaced by lawyers. It is just a question of time, years, or even decades.

    I am sure you are right, because I have seen it happen. Digital Equipment Corporation (DEC) was founded in 1959 by a couple of engineers. When I became aware of the company in 1963 it still had an engineering culture: the engineers ran the show, and the sales people were secondary. Somewhere around 1968, they renamed the programmers "software engineers" to give them more prestige.

    As the company matured the culture changed. Even though I worked for DEC from 1975 to 1992, I cannot point to a specific event that was the watershed. The first symptom that I noticed was that the KS10 was said to be developed in secret to prevent it from being cancelled. Even if that wasn't true, the fact that engineers believed it indicates that the engineers no longer felt that they were making the decisions.

    I wonder if paying commissions to the sales people was a symptom or a cause.

    I don't blame the demise of Digital entirely on the shift from an engineering focus to a sales focus. There were some bad decisions made by engineering in the last few years. But I can't help wondering if those decisions might have been corrected more quickly by a younger company.

    Strangely, IBM appears to be a counter-example. They are by far the oldest computer company, but they seem to have achieved some sort of dynamic equilibrium, where they are able to change direction as technology and markets change quickly enough to survive. I am sure some of that has to do with their size, but as General Motors reminds us, size is no guarantee of survival. I suppose they have internal institutions that keep them nimble.

    There are some good books on Digital Equipment Corporation. See The Ultimate Entrepreneur for the story of DEC at its height, and DEC is Dead Long, Live DEC for a look back after its death.
    John Sauter (J_Sauter@Empire.Net)

    1. Re:maturity predictions by Guppy06 · · Score: 1

      "but as General Motors reminds us, size is no guarantee of survival. I suppose they have internal institutions that keep them nimble."

      Yeah, I saw the news about General Motors while watching DirecTV*. Then a ditech.com commercial came on.

      *Yes, I know they're now owned by News Corp, but I think my point still stands. Despite all the sound and the fury, I don't see GM going anywhere any time soon, at least not the executives. Labor, as always, is expendable for the sake of Wall Street.

    2. Re:maturity predictions by zogger · · Score: 1

      some friends of mine who worked at DEC in massachusetts in the 70s just *hated* it. I mean, they always cussed when they talked about work. Now this is second hand anecdotal so don't hold me to any of the details,could be urban legend but here goes: The one thing I heard from all of them that was the worst was that they had a catwalk where the bosses walked around OVER the line workers to look down at them. It made the employees feel like utter crap and gave them a "who cares about this place" attitude.

    3. Re:maturity predictions by Slashamatic · · Score: 1
      I worked at DEC as an external contractor a few times. Management was frustrating though and marketing almost non-existant. The catch phrase was "Digital make watches don't they?" after something a temp said during an interview.

      However, for a while engineers worked almost in spite of management and certainly weren't led. Remember the story about Cutler getting RSX-11M to work on an 11/70 as a weekend hack, "just for testing". It then meant the demise of IAS and RSX-11D two very much older systems that needed retirement.

      There were so many interesting ideas being developed in-house and so few ever getting out to the field. I met a few good sales types at DEC, but many were hopeless and badly informed about products. The joke when working at customer sites was the effort we had to persuade DEC to sell us something.

    4. Re:maturity predictions by Fulcrum+of+Evil · · Score: 1

      Despite all the sound and the fury, I don't see GM going anywhere any time soon

      GM the car company is going bankrrupt, they just haven't bothered to file. They are bankrupt, or going there, in so many ways - nobody wants to buy their cars without the employee discount, they aren't doing anything significant to either improve quality or reduce cost, they have no fresh ideas (the suv on their front page at gm.com looks to be a rebadged subaru), and they just closed some factories. Maybe, instead of partnering with subaru to get some cars, they should've gotten some manufacturing processes or design consultation.

      GM the credit company, otoh, is firmly in the black. I assume that if things get too too bad, they'll spin off as a wholly separate corporation.

      --
      "We returned the General to El Salvador, or maybe Guatemala, it's difficult to tell from 10,000 feet"
    5. Re:maturity predictions by winwar · · Score: 1

      "GM the car company is going bankrrupt, they just haven't bothered to file."

      "GM the credit company, otoh, is firmly in the black."

      Yep, they basically sell cars at a loss to make a profit on the financing. I believe Ford is like this too. How well GMAC would do without a "captive" market though.... They seem to be so determined to be number one in sales that they are willing to drive themselves into the ground. Classic denial. It will be interesting to watch-kind of like giving a drunk the keys to a rally car....

  63. Odd that you say that by WindBourne · · Score: 1

    Just last night, I was laser-tagging with a friend's relative. Turns out that he is a journalist for a rag in Colo.Spr. He now only writes a story a week and spends the rest of the time in sales. Basically, what he said was that he could earn 5x in sales what he made in writing, even though the paper preferred that he write. The paper said that sales was preferable by paying more for it.

    So no, it really is not the same. Google is doing it right, and the media simply pays lip service to it.

    --
    I prefer the "u" in honour as it seems to be missing these days.
  64. Who will be Google's Carly, then? by Halfbaked+Plan · · Score: 1

    Hewlett-Packard used to have an 'engineer's company' core culture. Carly helped 'correct' that. Who will rise in the ranks at Google to fill that role?

    [offtopic]
    I actually saw a new RPN Hewlett-Packard calculator on a blister card at WalMart yesterday. I toyed with the idea of buying it, but I'm still too frightened of being disappointed. Anybody know if the HP33S is anything special?
    [/offtopic]

    I worked for a long time at a small company headed by an 'Engineer founder' that was a great place to work. Then outsiders slowly moved in, the company was overtaken by sales types and we all bailed (those who werent laid off). It goes in cycles. Google is now publicly traded, aren't they??

    --
    resigned
    1. Re:Who will be Google's Carly, then? by Anonymous Coward · · Score: 0

      [OT]
      Here is my opinion:
      Do not buy the 33s unless you have to (e.g., to take the PE licensing exam). I suffered through using the 33s in my preparation for the PE exam and chucked it the day after the test. Buy a used 48g or 48gx on ebay. Those were the pinnacle of HP calculators. The 33s and 49 series are not of the same quality (basis: I have a 20s, 48gx, 33s and 49g+). The "HP feel" in the post 48 buttons is gone. The decimal in the 33s is almost unsuably small. You have to use engineering or scientific display to be sure. The 49 and 33 miss strokes. The 33 is limited to 26 programs and you can only have one letter variables and program names.

    2. Re:Who will be Google's Carly, then? by sethstorm · · Score: 1

      Well, I'd almost want to say that they already have one

      --
      Twitter supports and protects racists - by smearing their critics with the "Hate Speech" label.
  65. Both extremes are short sighted by beforewisdom · · Score: 5, Insightful
    Business Week covers the Google Caste System, 'in which business types are second-class citizens to Google's valued code jockeys [..] They deem the corporate development team as underpowered in the company, with engineers and product managers tending to carry more clout than salesmen and dealmakers.' At last a company is shouting at the top of it's voice, engineers make the world."


    Both extremes are short sighted.

    Microsoft has ossified because engineers, creativity, and innovation don't carry enough clout.

    On the side, Apple is a second rate power in the I.T. world. They could be dominating the I.T. world like Microsoft now does, if not for the poor business decision they made when they got started of pricing their computers above IBM's crappy PCs. Giving more clout to smart business men at that time could have changed things.

    A successful tech company needs to both the businessmen and the engineers sufficently empowered.

    It seems Google has learned its lessons from Microsoft. Lets see if they also learn Apple's. More importantly, lets see if they remember both lessons as they expand and get big.

    1. Re:Both extremes are short sighted by sonpal · · Score: 1
      Apple could be dominating the I.T. world like Microsoft now does, if not for the poor business decision they made when they got started of pricing their computers above IBM's crappy PCs. Giving more clout to smart business men at that time could have changed things.

      You're making an assumption that pricing decisions were made by engineers at the time. More likely than not, they were made by business people then just as they are made by business people now. The difference is that this time, the organization understands how to price the product and maket it so that price > perceived value and not the other way around.

      -- Hiten

    2. Re:Both extremes are short sighted by beforewisdom · · Score: 1

      You're making an assumption that pricing decisions were made by engineers at the time.


      No I am not. I watched a documentary about those days that included interviews with key people from Apple, IBM, and other tech gurus of the time.

      Pricing decisions were not made, that was the problem. Steve Jobs thought that macs would stay in the lead because they were the best ( true, and they still are ). He was wrong.

      Had Steve Jobs had the wisdom to listen to others that he has today, we would be cursing him as the tryant of the IT world instead of cursing Bill Gates.

      Business people make a lot of stupid and short sighted decisions, but most of them know not to price themselves out of the competition. That is an old rule that existed long before the PC race.
    3. Re:Both extremes are short sighted by damsa · · Score: 1

      Steve Jobs was fired in 1985. The original Mac wasn't even sold until 1984. Steve wanted to sell the original Mac at a 1k price point. The problem was ythey did hire a business man, John Sculley, he is the one that made the Mac super expensive, touting TCO. But of all the computer hardware companies that were around in the 1980s, none of the original personal computer companies are around. Even IBM sold off its business.

    4. Re:Both extremes are short sighted by Anonymous Coward · · Score: 0

      "Microsoft has ossified because engineers, creativity, and innovation don't carry enough clout."

      So "microsoft" = "creativity, and innovation"?

      I'm afraid you don't understand the words "creativity, and innovation" or else you don't understand "microsoft"

  66. But all of Google execs *are* programmers! by jbx · · Score: 2, Insightful

    > The executives and managers are still in control of the company's future,
    > regardless of what the programmers, DB admins, and the like want to believe.

    Your statement assumes some sort of line between non-engineer execs and non-exec engineers. But there *are* no non-engineer execs. Heck, as far as I can tell, there aren't even any non-engineers PMs! Know why that is?

    The exec team spends a fair amount of time thinking about, "how can we lose this" / "how does this all go wrong"? One example they cite is Apple, which was great, lost it, and is only recently getting great again... and one big problem they point out is that for a while Apple had no engineers at board level! (Remember when Sally Ride was on the board of directors at Apple??)

    The lesson is clear: when you have engineers everywhere, no one at the bottom or mid level can pull the wool over your eyes. The moment you start saying "A good manager doesn't have to be an engineer", you forget that a non-engineer manager can be fooled by an incompetent engineer who "manages up well", and then things start to sink.

    The troika that rules Google, Sergey, Larry, Eric: they can all code. If that over stops being the case, that's probably an early signal to sell the stock!

    --
    (sig) The last bug isn't fixed until the last user is dead. (/sig)
    1. Re:But all of Google execs *are* programmers! by blueadept1 · · Score: 1

      I don't think being able to code is the important issue here. It relies on competence in technology, how it can be applied to business opportunities and decisions. In other words, people who are in MIS (management information systems), a business concentration. If they were purely engineers, they likely wouldn't have the people skills to get higher in the company.

  67. MOD PARENT: -1 content-free by Anonymous Coward · · Score: 0

    Are you happy now!?

  68. Dating by Anonymous Coward · · Score: 0

    It sounds like the engineers and scientists at Google understand how dating works a lot better than the marketeers give them credit for. They love the chase, as soon as you make them think you're interested in return, they stop trying so hard.

    Age-old "asshole" technique.

    http://www.the-declaration.com/2000/02_10/features /asshole.shtml

  69. Re:All ad-based information companies work this wa by grumling · · Score: 1

    Well, the sales types are generally looked down on by the production department (news, etc), but really, they make a ton of money and are generally promoted faster than everyone else. In television and radio, it is almost impossible to get to a management position (that has any clout) without a sales background. And the top sales guys generally are treated much better than the top DJs. Often times in small markets you'll see DJs selling, or getting sponsorships on thier own so they can make the rent, but the sales and managment types do much, much better.

    You must be thinking of the top talent people in the business, with their million dollar saleries and fun filled lifestyles. For the most part, media people don't make much money, mostly because of the laws of supply and demand. And let's not forget agents and business managers for the talent. They can get upwards of 10% of all income from contracts, side deals, spokesman deals and more. And, they almost always have multiple clients.

    --
    "Well, good luck finding a judge that doesn't run a bestiality site."
  70. Re:Google's Just Another Name for Stanford. by sethstorm · · Score: 0

    Somehow, they misspelled the Stanford System.


    Usually its always a caste based environment where elite well connected white males have meetings with their friends to decide the fate of your business or your job, while at the same time giving themselves a raise and reducing your salary.

    Somehow there is a bit of irony to it. Stanford University [of Elitism, West Coast] has all but fallen in line with the Ivy League in the East Coast where the only thing new is an outright lack of Midwestern students. You'd have to:

    1. Declare them a minority
    2. Force universities to accept them under the most favored terms (Works for the spies and International Students who take up unrightful amounts of the class), and
    3. Make sure there is no "unreasonable condition" such as maintaining a grade inconsistent with known performance given a certain instructor or non-standard courseload *cough*Harvard*cough*.


    Google on the other hand is going about this in a completely different way, the idea is good, lets see how far Google can take it. On the other hand, we should not let Google be the last corporation like this, we should use the Google model in future businesses. The model seems to work, its profitable, and its not based on abusing workers. As much as Americans complain about Chinese sweatshops, lately it seems child labor and sweatshops are a good idea for the US economy, its better to have the sweatshops than the prisons.

      As Google has taken their policy right from Stanford, by no means do you have a meritocracy there. Since they are a private entity, they are outright having their cake and eating it. Thankfully there are places that keep this kind of thing in check, such as France and non-globally exploited European countries(read: ones that shield heavily against offshoring) that would probably keep Google (and anyone who helped them) in the dark.
      When Google starts having to look actively for putting work in the Midwest with the same advantages as now (and not as a mock effort ala the Miers nomination) and the full opening of their services. When that is done, they will have made the first steps to ridding themselves of problems found from their use of the Stanford System.

      As for China, I do not see any logic to exchange one prison for another. Regardless, I'm not going to help make what kills me by helping globalization. That's given that the bullet is fired from a gun made with low-quality steel, by a government of equally low quality, with the order sent by electronics that are a hazard not to be touched. To them, I say "Cao ni ma de." - and I'd put even odds on Sam "Boss Tweed" Walton understanding that one as well.

    --
    Twitter supports and protects racists - by smearing their critics with the "Hate Speech" label.
  71. money by zogger · · Score: 1

    With googles investment in fiber combined with server farms rivaled by-no one really, maybe akami comes closest- there are any number of ways they could still "make money". They are still in the mind share growing business as well as ads. I bet if they wanted to they could pop open an itunes like experience tomorrow and make money, or start a national ISP, or offer paid serious uptime and fast hosting, etc. They do some of that stuff now for free with the ads supporting it, but they could offer a "pro" version of this or that and charge cash for "no ads" for the same thing. Heck, just offering cheap offsite data backup would be a platinum mine for them. People are already using googlemail for that on a small personal scale.

    How about this one, the mythical google OS & office suite & lotsa other apps,integrated email, VOIP, and chat, offered to big box vendors as an OEM install? The big box vendors are afraid to whizz off microsoft so they have been reluctant to the max to offer anything but MS, but if it was google they might think it to be doable then just from their size and branezpowerz and trackrecord so far.

    Who knows what they might do in the future but one thing is certain they got some cash and a pretty large "fan" base and some decent and motivated engineers already.

    And speaking of bankers....googlepay might take off as well.

  72. Ego much? by daVinci1980 · · Score: 4, Insightful

    Engineers don't need more clout than salespeople, anymore than salespeople shouldn't get more clout than engineers. To have a company that really, really shines, you need the best of both.

    The funny thing about mediocre sales people is that they see mediocre engineers, and don't understand what the big deal is. Meanwhile, the mediocre engineer sees the mediocre sales guy, and *also* doesn't understand the big deal.

    Meanwhile, the talented engineers and sales people look at the other side and know that they couldn't do that job nearly as well as the person they are looking at.

    The companies that are currently ridiculously succesful are the ones that recognize that employees are their greatest asset.

    --
    I currently have no clever signature witicism to add here.
    1. Re:Ego much? by muikano · · Score: 1

      I agree whole-heartedly by your comment. I'd like to add that not only should companies value GOOD employees as their most valued asset but they should value a good promotion system based on sound judgement. Cuz workers won't work hard, respect people that know less than them. A commander not only needs to know how to deploy forces but if need be drive a tank, maneuver a plan, and take up a radar post. You have to know almost as much as your employees before they can respect you. That's the only way you can judge who to hire, and who not to hire. The reason why other companies failed when they amped up their salesforce is because all they knew was how to hire the right salespeople and not how to hire the right engineer or vice versa. Google's pop quiz hiring system is good. Flawed but good. Sooner or later, somebody's going to get all the questions to Google's hiring test, and Google'll be hiring cheaters and not the quick-thinkers they need.

  73. Engineers - lessons from the past by zerofoo · · Score: 3, Insightful

    How many companies have lost their strategic edge by placing more emphasis on "business" rather than engineering.

    Intel - the king of silicon - once an engineering powerhouse, is losing its edge in the CPU business - why? By putting marketing ahead of engineering talent, it designed an architecture that would sell well based on GHz ratings. Now, the corporate market (the most profitable market for CPUs) is taking a hard look at opteron. Why? It's a better performing design with less power consumption than Intel's offerings. The day Dell starts selling 2 CPU opteron boxes is the day Intel starts regretting the GHz marketing decision.

    HP - once run by engineers that flew coach instead of by private Lear jet. HP used to be the king of "technology must-haves" from medical equipment, to scientific and engineering tools. HP was the standard in many industries. Thanks to Carly and most of her management staff they decided to exit those niche (but highly profitable) markets for what???? The PC business? God - if that isn't a marketing driven decision, I don't know what is.

    SGI - don't even get me started about this shell of a company. This company had some pretty impressive hardware and 3D rendering products that were way ahead of everyone else in the industry. This was another company that decided selling Windows boxes was the way to go.

    You can always count on non-technical managers to screw up these types of companies. They don't understand the high-end niche technologies, so they focus on stuff they do understand - the commodity garbage you can purchase at Best Buy.

    Let Engineers run tech companies - the money and success will follow.

    -ted

  74. Spin by necro81 · · Score: 2, Informative

    It is interesting that, of all that TFA talks about, the poster decided to spin it towards the supposed Google caste system, which occupies that final 1/5 of the article. The other 80% of the article focuses more on how the hugimongousness of Google has altered the way of doing business in Silicon Valley: the venture capitalists, the MBAs who think they know how to capitalize on a good idea when they see one, the risk-taking technologists and start-ups, the ambitious entrepeneur who just wants to make a shitload of money selling an idea to someone larger, and the fact that Google has yet to shell out serious money to buy out a majoy company like AOL, but seem willing to acquire the long-odds small companies that have sprouted up in their wake. The focus of TFA is how Google's bucking the trend in the world of mergers and acquisition and venture capital, which has in turn ruffled the feathers of more entrenched high-tech business interests.

  75. They're right. Most acquisitions lose money by Animats · · Score: 3, Insightful
    It's well-known that most major corporate acquisitions are not, in the end, successful. So why do they happen?

    First, it's something for the CEO to do. Really. Acquisitions are something the CEO can actually do. If the CEO has a financial or legal background, acquisitions are something they understand. On the operational side, the CEO of a large company mostly has to just pick people and give them general direction. There are exceptions to this, but they're rare. If you can't fix the company you're running, acquisition gives the illusion you're doing something.

    Second, acquisitions are highly visible events for a CEO. They get you on the cover of Business Week. You can talk to other CEOs about them. You get better golf dates. Improving manufacturing productivity by 15% doesn't do this, even though it might triple profits.

    Third, acquisitions usually result in increased CEO income. The company is bigger now, so the CEO should make more. Right? Don't underestimate this. Also, acquisitions tend to increase stock volatility, and if much of your pay is in options, volatility pays off, even if, on average, the trend is neutral or even down.

    Now, it can actually make sense to acquire a company for its technology or its market share. In the first case, the acquired company is usually small, and you're buying technology, not a customer base or manufacturing capability. A successful example is Google buying Keyhole. Keyhole was small, had good technical assets, and wasn't too expensive. An unsuccessful example is SGI buying Cray. Cray had a large mainframe manufacturing operation and too many people, neither of which SGI needed. (SGI comes to mind because I was in a building yesterday I'd previously visited when SGI owned it. They don't own it any more.)

    Buying market share makes sense if you buy something in the same business. You're reducing competition and can raise prices. You might even get economies of scale. Blockbuster, which bought out many other video store chains, is a successful example.

    On the other hand, buying companies for "diversification" or to "expand into a new business area" usually doesn't work out too well. Buying for vertical integration, where you buy your supplier or customer, used to be popular half a century ago, but is now somewhat out of favor. It made sense to buy a coal mine when you had a steel mill. It make less sense to buy an ISP when you're a phone company.

    I've watched these behaviors for years. See Downside's Deathwatch for the results. (When it says "Chart not available for this symbol, it's not because there's a bug. It's because the company died.)

  76. Really? by Lifewish · · Score: 4, Funny

    It is entirely bottoms-up

    So much for sobriety in the workplace...

    --
    For the love of God, please learn to spell "ridiculous"!!!
  77. Re:All ad-based information companies work this wa by smallpaul · · Score: 1

    Wow: that is really insightful. Google is media company where the media is "web-based applications." Google has pampered "creatives" just like every other media company. The creatives just happen to be engineers, because they outsource the task of creating actual data content to their end-users.

  78. Meritocracies abound - outside of tech by gregwbrooks · · Score: 5, Interesting
    Look around outside the tech field, there are actually quite a few meritocracies - and they work well.

    Consider my former employer, the largest heavy civil construction firm in the U.S. Warren Buffet called them "the greatest meritocracy in American business," and with good reason - the company made something like $5+ billion in revenue the last year I was with them, but there were only 1,300 or so stockholders, all current employees.

    Here's how it worked: If you were in a position with profit-and-loss responsibility and were doing a good job, you'd be invited (after a few years with the company) to purchase stock. No options, no gifts - you were invited to make a purchase at the current share price and told exactly what the maximum was you could buy. Couldn't afford it? Then they'd hook you up with a bank in town that would happily loan you the money, since the stock (which had earned double-digit returns for decades) was great collateral.

    What happens when everyone on the team is an actual owner, and the only way you could become an actual owner is through doing a good job? Several things:

    • There's a lot less corporate B.S. Everyone on the team is working toward the same goal - profitability.
    • Loyalty improves. People are less apt to leave when they're invested. Combine that with a good system for capturing and teaching best practices, and you end up with a spooky-smart organization that makes fewer mistakes.
    • You were beholden only to yourself and your fellow employees. When you retired, the company bought your shares back - you could only own them as a current employee. That meant that they people you bumped into in the hall were the very shareholders that other companies always claim to be working for... the difference was, they were always around, and the company culture encouraged direct questioning and accountability.

    It sounds like I'm just reminiscing, but it was a great place to work and (if you stuck around) a great place to get rich - it's a shame other companies don't follow that model.

    --


    "It was a summer's tale: Just a boy, his Linux, and a head full of dreams..."
    1. Re:Meritocracies abound - outside of tech by winwar · · Score: 1

      "What happens when everyone on the team is an actual owner, and the only way you could become an actual owner is through doing a good job? Several things: ....."

      The things you state have everthing to do with good management. Little to nothing to do with stock ownership. Remember correlation does not equal causation. I don't know when you were an employee but it sounds like only a minority of the employees were eligible (based on current size). Even less considering they use a LOT of contractors (or craft employees as they call them).

      In short, what you describe sounds like a basic employee owned company. Some are good working environments, some aren't.

    2. Re:Meritocracies abound - outside of tech by lommer · · Score: 1

      So uh, why'd you leave?

    3. Re:Meritocracies abound - outside of tech by gregwbrooks · · Score: 1
      I'll grant you two-thirds of the point. ;)

      You're correct that the stock ownership was for a minority of employees and didn't include craft employees or admin; those personnel were eligible for profit-sharing, however, and that seems (to me, anyway) a philosophically consistent way to reward employees who aren't in direct P-and-L positions.

      I'll also grant you that good management was at the heart of a lot of what they did (and do). However, "good management" in Kiewit's case focuses on training and education that treats every just-graduated engineer to think like a company owner, with a near-obsessive focus on project management and cost control. Because they educated future owners like current owners, they created a culture of equity that serves the company well even when it's implemented by non-stockholders.

      Bottom line: I agree with your skepticism, but I also think there's a causal link between how they structured basic ownership and the downstream impact of that structure throughout other management functions.

      --


      "It was a summer's tale: Just a boy, his Linux, and a head full of dreams..."
    4. Re:Meritocracies abound - outside of tech by gregwbrooks · · Score: 1

      Travel. At a company like that, in my job, you went where the work was. I'd spend six months at a time traveling five days a week and my wife finally said "enough." Ironic, since I end up traveling even more now that I work for myself.

      --


      "It was a summer's tale: Just a boy, his Linux, and a head full of dreams..."
    5. Re:Meritocracies abound - outside of tech by Morel · · Score: 1

      Apart from how deeply interesting I find the system you're describing, I was eerily surprised to find out that W. Buffet works at Kiewit Plaza, in Omaha, alongside Kiewit Engineering:

      http://www.kiewit.com/engineering/
      http://www.berkshirehathaway.com/

      I'm sure there has to be a story behind that little piece of twilightzone-esque coincidence.

    6. Re:Meritocracies abound - outside of tech by gregwbrooks · · Score: 2, Funny
      I know - you'd think the man would have his own high-rise, but nope - his offices are in the building.

      Only time I ever saw him was when I stood in line next to him at the building's cafeteria. It's weird because the second he's grabbing a piece of cherry pie, you're forced to think "oh man, now I gotta go short chocolate futures!" or some such thing.

      --


      "It was a summer's tale: Just a boy, his Linux, and a head full of dreams..."
    7. Re:Meritocracies abound - outside of tech by apposite · · Score: 1

      I don't know the actual story but Buffet is well known for 'eating his own dog food'. He only invests in companies he's happy to promote- and then actively promotes them when the opportunity arises. So I wouldn't be at all suprised if the building he works in happened to be owned and/or built by one of the companies he's invested in.

    8. Re:Meritocracies abound - outside of tech by damsa · · Score: 1

      What you are describing is a partnership agreement similar to that of law firms and accounting firms. And we all know how well Arthur Andersen is doing now.

  79. That explains their lack of focus by Tetravus · · Score: 2, Insightful

    "They deem the corporate development team as underpowered in the company, with engineers and product managers tending to carry more clout than salesmen and dealmakers."

    Well then, maybe that's why none of their products seem to support any common goal (besides being 'cool'). It often seems like Google's left and right hands are completely unaware of each other, and that could be due to teams of gifted engineers all cranking away without ever taking the time to talk to other teams and figure out what the hell the company is doing.

    Engineers are important, but alone they're not sufficient to build a viable company.

    1. Re:That explains their lack of focus by sholden · · Score: 1

      Because Google isn't a viable company.

  80. You are all missing the point because... by Anonymous Coward · · Score: 0

    you're mainly engineers.

    Its very likely that this whole thing is a marketing plot.

    For this story to even make it into Business Week its likely that a PR or marketing person (the people at Google who actively engage the media)were talking to the writer and painting the picture for them about how engineers rule Google.

    So obviously the marketers feel its necessary for the public perception of the company to be one that is engineering driven, and they probably want to sell the same perception internally at Google also as it makes the engineering employees feel all warm and fuzzy and empowered also.

    Google will also be less criticized now by outside geeks... I mean engineers, because of this wonderful engineering driven culture and this will help the early adopters (often geeks) feel better about adopting Googles new service offering of the week.

    Its a marketing win, win, win. MARKETING RULES GOOGLE!

  81. Ex Googlers by mparaz · · Score: 1

    I think Doug Edwards would agree, in Xooglers, his ex-Googlers blog.

  82. So naive. by Foerstner · · Score: 1

    A good salesperson never lets details like "lack of an actual product" interfere with the pitch.

    Once you get enough orders, you can outsource development to India. Right?

    --
    The US free market: two halves of a government-granted duopoly are free to set the market price.
  83. yes...but what is money based on? by SauroNlord · · Score: 0

    ..color (look at the relative earning power for white males vs. colored males, males vs. females---)

  84. Not a good idea by Xonstein · · Score: 1

    This was absolutely true at Yahoo! for a while when I worked there as an engineer. Its not a good idea though. Engineers get a big head and their productivity slows to a crawl and they start second guessing every decent business idea which involves them doing more work. They start believing their opinions and 'devils advocate' attitude are worth more than their code. This was mostly true of the older white developers though, not the younger Asian ones.

    1. Re:Not a good idea by leed_25 · · Score: 1

      >> This was mostly true of the older white developers though, not the younger Asian ones.

      what kind of horse shit is this?

  85. Sergei must have some fine crack. by sethstorm · · Score: 1

    It's not that overrated if anything to say that - as if that was your purpose anyhow.

    --
    Twitter supports and protects racists - by smearing their critics with the "Hate Speech" label.
  86. Every company has a caste system!! by Anonymous Coward · · Score: 0

    For those who don't get out much or who don't have a breadth of experience in different businesses, here's a clue: all companies have a caste system. There is always a "chosen" class that gets promotions despite less ability, experience and competence. The examples I've personally observed:

    Electronics: electrical engineers are top dogs, lessers include comp sci, etc.
    Biotech: PhDs in biology are top of the food chain
    Comp Sci: Comp sci majors and programmers

    If a company is in their early life, this is probably how it should be. As a company ages, different skills are needed so different professions become "the chosen".

  87. Mergers and Acquisitions by IvyKing · · Score: 1
    The focus of TFA is how Google's bucking the trend in the world of mergers and acquisition and venture capital, which has in turn ruffled the feathers of more entrenched high-tech business interests.

    Especially when considering that M&A are what makes most of the money for investment bankers. As others have pointed out, TFA did come across as sour grapes from the "financial world".

    I will say that Google is way overpriced at the moment, pretty much the same way that Sun was overpriced at its peak.

  88. Caste outsourcing? by Anonymous Coward · · Score: 0

    Heh, and here I thought the caste system meant they were getting ready to outsource everything to India... :)

  89. Share price? by Von+Rex · · Score: 1

    What determined the current share price, if outsiders weren't allowed to buy or sell the stock?

    1. Re:Share price? by gregwbrooks · · Score: 1

      As I recall, it was determined annually via independent audit. Not exactly a liquid market, but all the buyers knew that going in.

      --


      "It was a summer's tale: Just a boy, his Linux, and a head full of dreams..."
    2. Re:Share price? by (negative+video) · · Score: 1

      Probably the company's estimate of its fair market value (cash value of assets + expected income - debts - expected expenses +/- other arcane accounting thingies).

  90. Geek headed Company has a future. by TarrySingh · · Score: 1

    Dump the corporate. Who needs it? Uses? Consumers? Disgruntled Employees? Take out management that sucks. And Yea right, it'sthe engineer who eventually engineers the product. So time to change the world. Blood sucking sales men can f**k off!

    --
    Scott McNealy to Michael: "Suck my Sun!" Michael Dell to Scott : "Lick my Dell!"
  91. MOD DOWN, RACIST POST by Overly+Critical+Guy · · Score: 0, Troll

    The parent uses the phrase "New York bankers," a common reference to Jews among anti-semites (as well as "Jew York"). Please mod down for ignorance.

    --
    "Sufferin' succotash."
    1. Re:MOD DOWN, RACIST POST by bar-agent · · Score: 1

      Who the hell is an anti-semite nowadays?!

      --
      i'd hit it so hard, if you pulled me out you'd be the king of britain [bash.org]
  92. So... by hey! · · Score: 1

    What do the pundits think of the caste system? Isn't this an attack on some sacred cows?

    --
    Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
  93. Waaaaa by DSP_Geek · · Score: 1

    I love the VCs bitching about Google. Waaaa, waaa, waaaaa, they treat us like cattle, waaaa waaaa waaa, they won't let us screw them on the IPO, waaa waaa waaa, they buy companies before we get to overprice them, waaa waaa waaa, they won't spend their money on dumb stuff so we can hose them later, waaaaaaaaaaa.

    Here's a Free Clue for any VCs reading this: we engineers are laughing our asses off that someone has handed you your severed nuts in a plastic cup, because lots of us lost everything we worked for when you hit us with cramdowns, senior liquidation preferences, and forced empty-suit hires from your vapid coterie of "adult management". Better yet, Google shows us finance & management isn't voodoo, so if one is smart enough to deal with tough code issues, then the money stuff is Yet Another Solvable Problem and we can actually do a reasonable job running our own companies, thank you very fucking much.

  94. ...and the difference between Sales and Management by Anonymous Coward · · Score: 0

    I guess their is a huge difference between sales and management in a company built on Rock Solid Technology.

      Sales

    Which Salesman is Google looking for ?

    One who can get $500 Million worth of business.

    Its clear from their hiring policy that they don't want traditional sales assholes who are a pain in the butt and also make tons of money by means of commission in tradiational companies. Sorry, gentleman you can apply again after 6 months. Fuckoff now!

      Management

    OK. This group needs to be in command as they choose between 500-1000 internal products/projects which have a Billion Dollar market.This group balances the company. These projects are similar to NSF funding our Professors for their own Research -:) So DEC, Microsoft,Sun... all had pet projects for their Brainy employees ? NO. NO. For you all Microsoft lovers, the problem with MS is you work to execute Bills ideas. Why don't you see so many Russian/Israeli Developers as Indian and Chinese on MS campus ? Because Russians don't give a shit to Bill while Indians and Chinese lick his ass.

      CEO with Sales Background Versus CEO with Dev Background

    eBay's Whitman paid $4.0 Billion for a worthless piece of shit, while Dr Eric, simply shut the negotiations and got GTalk developed.

      What Google wants ?

    Bleeding Edge Technology. Its clear they want to BUY companies who have solid technology and the potential to deliver a COOL product minus the usual baggage(marketing,sales...)

  95. What the hell ever by Anonymous Coward · · Score: 0

    Don't worry, noone's going to try to get you to be a salesman. You're clearly not from the US - ever heard of conjugating? Fuck man - go back to whatever turd-world country you're from. Americans don't give a fuck as to what you think when you can't express it in a sentence properly.

    Non-American workers OUT! Now fuck off!

    1. Re:What the hell ever by Anonymous Coward · · Score: 0

      Atleast I can speak four different languages. Not perfectly, as you noticed, but you don't seem to master even the only one you know.

  96. As opposed to a caste system by melted · · Score: 1

    As opposed to a caste system used at Microsoft - where management and marketing people are first class, and Dev and Test are replaceable cogs?

    You know, if that article has a bit of truth to it, I might consider applying for a job at Google. Not even because of stock (it's not going to quadruple again, anyway), but because of respect that their engineers have from the management.

  97. They listen to Jane Siberry? by Ralph+Spoilsport · · Score: 1

    from her song, Extra Executives: Extra Executives - Jane Siberry blowing kisses off his face like flies --- like little flies blowing like a grouper fish floating through the reefs his card says executive but it mumbles just a salesman he's not sure just who you are but you might be a good connection extra executives with a general desire extra executives with a general desire general desire general desire he took a course in sales he's never been the same a certain way to do things respect for expectations his bank gets a promotion but his brain gets a vacation he's looking over your shoulder at the party for a person who will change his life reward him somehow hey... I'm talking to you extra executives... one time... everything's an exercise for the extra executive he's not sure just who you are but you might be a good connection blowing kisses off his face like flies --- like little flies blowing like a grouper fish floating through the reefs waiting for that special deal in the sky that he never has to trade in the telephone call that never comes the letter's not in the letter box the handshake that will close the deal the telegram that will change his life extra executives with a general desire extra executives with a general desire general desire general desire he took a course in sales he's never been the same

    --
    Shoes for Industry. Shoes for the Dead.
  98. What's to sell? by TallMatthew · · Score: 1

    Part of the attraction behind being a web portal is that there really is nothing to sell. Just get people to visit your site and let the HTML do the rest. Google attracts and retains visitors with gee whiz apps and great search. It sells little ads all over the place because people know that Google is a popular site. There are no doors to bang on, no cold calls to make, not with their model. Putting innovation first suits their purposes on financial as well as philosophical levels.

  99. Google not like Microsoft by saifatlast · · Score: 0

    Yeah, Google's cool, not like that Microsoft. Microsoft is doing the oppposite of whatever Google is doing that's cool.

    --
    note: i'm known as plugwash most places but i screwd up registering that here somehow in the past and now can't regist
  100. Re:And just look at the wonders... tsarkon reports by Anonymous Coward · · Score: 0

    I would kill you if I knew who you were and had nothing to lose. I don't care if you are black, white, alien, or of what religion. You deserve to die. You are a fucking armchair puke mother fucker and if the chips fell where I had nothing to lose and I knew who you were I would kill you.

    How do you like that, you fucker? A promise to kill without regard to race religion or creed. I want to kill you because your fucking mouth which spits out lies and half truths needs to be silenced. You will not be missed as a martyr either.

    Prepare for me lurking in the shadows. It could be me, or another you enrage. Your words may cost you your life. I hope you are prepared to die for your ideologies, and I suspect in this regard even Nazis are better than you, they died for National Socialism, are you prepared to die for whatever shit you speak of?

  101. the secrets of google's success by alizard · · Score: 2, Interesting
    Looks like the engineering-driven company is coming back.

    Google decided to try invention instead and to maximize value by paying top dollar for inventors rather than treat R&D as a commodity and engineers as something real businessmen buy like cans of beans and that isn't important enough to keep in-house.

    Makes sense in retrospect, if one is in the business of selling technology ideas embodied in the form of tech goods and services, if one wants to maximize the number of ideas under one's control that one can make money from, buy as many as possible of the very rare people who can make these ideas and turn them into real products.

    The companies that hit home runs do this not by following everyone else's "tried and true" strategies, but by doing something different and executing that "different" correctly. As google has done.

    I can understand why the author of the BW piece is offended by the very idea and the ideological committment to the idea that MBAs and marketdroids and buying politicians to protect one's market are the only real source of value at high-tech companies.

    But "google is ineptly managed" and google's market cap suggests that either the author is full of shit or google is. I don't see anyone trying to invest hundreds of billions of dollars in the author of the BW article.

  102. ERTW by pete0t2 · · Score: 1

    I think you mean "Engineers Rule The World."
    :)
      Comp0T2

  103. An example to be followed by synthespian · · Score: 1

    Well, there you are. Coders first, managers second. All it means is that managers are there to work around the solutions the programmers provide. Coders run the business. Without them, there would be no business called Google.
    A good system to be emulated. After all, it works for Google, and Google works.
    Who ever invented the other way around ?

    --
    Main difference between the BSD license and the GPL license: one is from California and the other is from Massachusetts
  104. Oh for Crying Out Loud by Dr.+Smeegee · · Score: 1
    Google has a long way to go to match the breadth, depth, and richness of Yahoo's portal.


    Do bidness people actually read things like this and nod sagely? I nearly filled my pants with pop rocks and danced tee hee in the vinegar of uncontrolled glee when I first saw google's interface. It was getting away from the breadth, depth, and richness of Yahoo's portal that made google so wonderful. That and you could actually find what you are looking for without three pages of Hot Wet Sluts Get(ting) What They Deserve(d).

    Now if I can just figure out why base won't take my 3 meg xml conversion of my company's parts database ... Hmmmm...
  105. Re:And just look at the wonders... tsarkon reports by XchristX · · Score: 1

    Anytime, anywhere my incestuous white-trash friend. I'll be waiting.

    --
    l'Homme n'est Rien l'Oeuvre Tout: Gustave Flaubert to George Sand
  106. engineers rule makes sense for them, not everyone by HelloKitty · · Score: 1

    Google is in the business of growth and innovation. Most companies sell proven products (i.e. cell phone). In those companies engineers would likely bungle the heavy hitting business aspects. In google they have little or no competition for "new work", and to have "new work" you need an engineer to both create the product and suggest to the non-thinkers how they could possibly market it. Essentially engineers are in charge because they have to be or google wouldn't exist.

    Just my take on it....

  107. Sick to death of Google news on slashdot by blackhaze · · Score: 1

    OK guys - Must admit, I am really sick to death of the 'google' news appearing everyday on Slashdot.

    Are the editors asleep at the terminal and feeding from Google's PR team?

    C'mon pick it up and give us news on something 'new' - Surely there has to be something more newsworthy then the constant google bias.

    Just my 2 cents ~

    Slashgoogle.

  108. a day without a google story on Slashdot by rtphokie · · Score: 1

    Is like a rainshower without a rainbow.

  109. Re:And just look at the wonders... tsarkon reports by Anonymous Coward · · Score: 0

    You know you're fucking with a highly proficient pistol and rifle marksman with night vision equipment, sound supressors and tuned up optics? Go ahead, make my day - leave your name and address or some way to find you. I promise, when you die, you wont even know it.

    I could poke your eye out with iron sights at 100 yds without much trouble.

  110. The exception by SuperKendall · · Score: 2, Insightful

    The best product is rarely the most popular - the most popular is always the one with the best sales and marketing people.

    While that is somewhat true, Google seems to be the exception to that rule.

    Google hardly does any advertising or pushy sales - it has got where it is because of the quality of what they offer. I was a huge AltaVista fan and I moved to Google only because of how well it worked, no other reason needed.

    Now what Google does very well at is marketing, which to my mind is bigger than sales. But the way they have been successful is to bake a little bit of marketing know-how into the culture which is then infused through products. It seems to be working really well so far.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  111. The Horror! by DimGeo · · Score: 1

    Looks like someone doesn't like it when google proves them programmers can do a good job and win money at the same time. Too bad. I have no sympathy at people trying to win money through selling vaporware, then whining when someone good takes that money away from them, just because they suck at what it is they are supposed to do. Too, too bad.

    People: Go get a clue about what it is you are trying to do, then whine when those who actually get it go in and take your deals away.

    I don't really get it: do people who are so smart enough to manage millions can't get the fact that their customers will turn away if there is a better deal at hand? (What is a better deal? Let's see: It works and it costs next to nothing.) Or is it just that their contempt for people in general is beginning to show and they do indeed treat customers and employees alike like cattle?

  112. Apple's Scully and Gassee were not engineers by ph1ll · · Score: 1

    No, you're getting confused. It was John Scully and Jean Louis Gassée who presided over the disastrous Apple pricing debacle - both of whom are business people not techies.

    --
    --- "We've always been at war with Eastasia."
  113. Software Engineering vs. Engineering by panthro · · Score: 1

    I don't think the implication was that Software Engineering is not a true occupation. There's no question of that.

    The dispute about whether Software Engineers should really be called engineers stems from the fact that engineering is a regulated profession (in virtually every jurisdiction where it is practised), yet to my knowledge most if not all Software Engineering degrees are not true accredited degrees (this is going to change very soon in Ontario as Waterloo and McMaster Universities are accrediting their Software Engineering degrees). Thus, unless you are a licensed engineer under a governing body of professional engineers, like the PEO in Ontario, you have no legal liability for your actions as an engineer, and it is probably illegal to claim professionally to be an engineer at all (to avoid the misconception that you bring the associated legal responsibilities with your work).

    You can take your responsibilities as seriously as you like, but that means squat to your clients or the court unless you are a registered, regulated professional engineer.

    --
    If you're not part of the solution, you're part of the precipitate.
    1. Re:Software Engineering vs. Engineering by Grab · · Score: 1

      Engineering doesn't have any special status in the UK (where I am). There are "governing bodies" for engineers (IEE for electrical/electronic/software, for example, or IMechE for mechanical), but there's no obligation to belong to them, and many engineers (myself included) see them as not much more than a protection racket. Elsewhere in Europe, you get slightly more recognition job-wise if you've got chartered status from one of these governing bodies, but even there it's pretty random - some countries take it very seriously, and some countries don't.

      And all engineering degrees from UK universities are sufficient for membership of these professional organisations (known as "Honours" degrees in the UK).

      Grab.

    2. Re:Software Engineering vs. Engineering by panthro · · Score: 1

      I believe the Engineering Council UK (www.engc.org.uk) is more what I'm talking about in the UK.

      Again, it's not the status or recognition that is in question. It's the legal responsibility. You can fuddle all day about how much recognition you get, but as far as legal responsibility goes, you either have it or you don't.

      If professional engineers are not regulated, in the same way medical doctors and lawyers are regulated, then there is no legal guarantee of quality and soundness of workmanship, and no significant legal incentive against screwing up. It doesn't matter how good you are, if you screw up and don't belong to a regulated profession, the party getting screwed has no legal recourse against you.

      Clients and employers of professional engineers realize this, and it is the basis upon which we are hired. They know that we are bound to a code of ethics and that if we are found in violation of it in the least, we are subject to severe fines and our careers are essentially over. They can rest assured that we won't, in general, subject ourselves to this possibility, and that if we do they will probably be able to recover any incurred costs through legal action.

      Tell me, if you were to write buggy software that resulted in lives being lost, could anything worse happen to you personally than being fired? Could the company sue you for all the damages incurred to them? Could you be stripped of your title as an engineer, so that you couldn't just hop over to the next town and find a shiny new job?

      You can argue that it is a protection racket in the sense that it protects engineers from being underpaid or otherwise disadvantaged due to the incompetence or immorality of other engineers, because if such an organization didn't exist, essentially anyone could claim to be an "engineer" and run around mucking things up for the rest of us. And yes, it does mean higher wages: it makes perfect sense, as in addition to the skills of the engineer the employer or client is now paying for a legally enforced guarantee of workmanship.

      --
      If you're not part of the solution, you're part of the precipitate.
    3. Re:Software Engineering vs. Engineering by Grab · · Score: 1

      Sued? Oh yes.

      Note though that it would require more than "buggy code". Software engineers know that code has bugs, in the same way that mechanical engineers know that things can be built or specified badly. Individual people make mistakes. The process behind software engineering is to ensure that we've covered all the ways bugs could creep in. To be sued personally would require gross negligence/misconduct such that you deliberately falsified the process to get round the various checks and balances. In that case the company would carry the can, but they'd be at liberty to sue you personally if they chose, in the same way as any company is at liberty in case of gross negligence to start proceedings against employees (or ex-employees, as they inevitably are by then!). If a bug still gets out despite everyone's best efforts, this falls into the same category as a faulty mechanical assembly getting out despite everyone's best efforts - sometimes shit happens, and all that QA guarantees is a certain percentage probability of catching issues. If you've followed best practise and still got unlucky, you're 100% covered if it gets to court.

      By "professional engineer", what do you mean, exactly? To my knowledge, the only engineering profession in the UK that's got rules attached in membership is civil engineering, and that's only because of various screw-ups by civil engineers in Victorian times. Mechanical engineers aren't required to be members of an institution. Aerospace engineers aren't. Automotive engineers aren't. Electrical and electronic engineers aren't. And yet somehow we all still seem to produce decent quality stuff... ;-)

      As far as liability goes, that cascades from the work you're doing. If you're working on safety-related software, there are many good sets of best-practise rules. All automotive software companies, for example, have either had their own lawyers and top engineers draw up the rules together, or they've lifted an off-the-shelf plan from someone like MISRA. Aerospace has MIL-spec rules in the US and UK for how to do stuff (and pretty much every other country). So as a company you agree to follow those rules, and you institute working practises to ensure they're followed. As an employee then, there are checks and balances between other engineers to ensure that you've done stuff right, and to make sure that one person *can't* arbitrarily screw up everything.

      I note that the professions you list as regulated - doctors and lawyers - are professions in which one person has ultimate power and can literally do what the hell they like. There is oversight of junior doctors and junior lawyers, but the hot-shots get to do what the hell they like, and the systems (enforced by their professional institutions) ensure that junior doctors or lawyers "whistle-blowing" on senior doctors/lawyers can wave goodbye to their careers. In institutions without oversight or without a 360-degree reviewing culture, you're screwed that way. So the only way to keep them on the straight-and-narrow is to allow their customers to take revenge.

      And even then there's little recourse for most people - for starters you need lots of money (the "no-win no-fee" lawyers only take dead-cert cases), and you need another doctor to give evidence that this wasn't the best treatment (which you won't get because of their system, see above). So you're screwed. The *very* few cases that ever get to court, you *always* find dozens of people coming out of the woodwork, because these people have been doing it for years, sometimes decades, and have got away with it in every other case. "Legal guarantee of quality and soundness of workmanship"? I really don't think so.

      Engineering is (or should be) rather different, and software in particular because of the knowledge that bugs are more likely. If you're working from the basis that *everyone* can create bugs, from the boss downwards, then your processes become rather different. Everyone gets their work reviewed and everyt

    4. Re:Software Engineering vs. Engineering by panthro · · Score: 1

      Many of your points are quite valid and of course they apply within the framework of the system I'm talking about. In Ontario (and similarly elsewhere in North America) one does not have to be a P.Eng. (or non-PEO equivalent) to have an engineering job, and in fact many P.Eng.'s have jobs where they are not hired in that capacity but rather just as "regular" engineers.

      Where the ethics and liability issues come in is the point where someone has to have the final say on something, especially safety-related. You can talk about everything being cross-checked by everyone, but somewhere down the line someone has to rubber-stamp the final product. Enter the P.Eng. Depending on the discipline(s) the project falls under and the nature of the project, it may require a sign-off (seal) by a P.Eng. The process of becoming a P.Eng. (and the enforceability of the attached rules) is designed so that whoever is paying the P.Eng. to seal something knows by default that the P.Eng. is competent, ethical and meticulous in approving a project.

      As for legal liability being worthless, utter nonsense. If a civil P.Eng. signs off on a truss design for a bridge, and the bridge collapses, it will be fairly simple to trace the failure to that truss and that truss to the P.Eng. who signed off on it. Civil engineer gets the boot, a hefty fine and a "you'll never work in this town again" sendoff -- and it's very easy to be proven negligent in these cases. The civil engineer knows this beforehand, however, and won't sign off on a poor design (as we can safely say a P.Eng. is competent enough to know).

      You say you'd prefer a system where no one is personally liable, and everyone is collectively liable, but they avoid failure by cross-checking each other. To do this, every engineer in the project would have to be equally competent in every field the project involved. Otherwise, someone is going to end up being the authority on a given area, and then your collective liability falls apart, because it's that person's fault when that person's part of the project fails. I'm sure you'd love to work like this, as would I, because we are the engineers and we don't want that kind of responsibility if we can avoid it. However, it would be extremely irresponsible to run a company like that. Collectively liable means company liable. No thanks. Send the prints to a P.Eng. (consulting firm), pay him/her a buttload of money, and let him/her take the responsibility when something goes wrong. In fact, most of the time a company has no other legal choice, because the lawmakers don't want companies gambling with lives to save the money that they would pay the P.Eng.'s firm otherwise.

      --
      If you're not part of the solution, you're part of the precipitate.
  114. Ayn would be pleased by icbkr · · Score: 1

    rolling over laughing in her grave, I'm sure.

  115. Re:And just look at the wonders... tsarkon reports by XchristX · · Score: 1

    and I have money. You lose my hick friend.

    --
    l'Homme n'est Rien l'Oeuvre Tout: Gustave Flaubert to George Sand
  116. Re:All ad-based information companies work this wa by Anonymous Coward · · Score: 0
    This seems exactly right. In journalism companies (well, good ones) there's a big split between the "editorial" and "business" sides. The idea is that the mission of the company is to create great journalism, not merely to make money. (It helps that mass media tends to be naturally profitable -- you can get away with a fair amount of this.)

    It's such a fundamental split that it becomes hard to imagine companies running any other way. After I left journalism, I was thinking one day about Procter & Gamble, and realized, "Hey! they don't have an analogue to an editorial department! All they do is sell soap!"

    It seems a small leap for Google to set itself up this way as well -- they made it clear from their SEC filings that they have another mission in mind beyond just making money. In Google's case, it's the engineers who fulfill the mission.

  117. Race or religion? by swb · · Score: 2, Informative

    Judaism is a religion, not a race. You can be anti-Jewish and a racist, but you can also be a racist and not anti-Jewish.

  118. Re:And just look at the wonders... tsarkon reports by Anonymous Coward · · Score: 0

    Everyone has money. I have money to spare. You lose you little pigfucking cunt-casket.

  119. Revenge of the Nerds - Part 2. And about time by ACORN_USER · · Score: 1

    This is super. I work in finance, and figure that given the mess which is IT architecture and lack of development practices, we wouldn't be so huge if it wasn't for the alert and geeky traders below. I always saw it as a shame that where it matters most, the geek is suppressed until needed in a dire situation. The rest of the time it's the man in the suite with the head full of - well redundant grey matter - that manages to string lots of random 8859 letters together and place these into elementary sentences, which become policy, dictate and mind-less dogma. I think that the interviewee in the interview was just gob-smacked that he actually had to 'produce' sound, as opposed to conventional wisdom. I was refused a job at another bank, where the job was obviously mine, for being technically excellent but 'too' geeky. I LOVE the Google caste system and the second I can convince my other half ( oddly I have one ), to hop countries again, I'll be knocking on their ports.

  120. Re:And just look at the wonders... tsarkon reports by XchristX · · Score: 1

    Heh, it's fun watching a two-bit white trash member of the Hillbilly Herrenvolk steadily exposing himself for the savage he truly is. Watch out! Take your copy of the Turner Diaries, put on your Klansman's cloak and drive your pickup truck to the nearest jungle (don't forget to take your sister/wife and your mutant children with you). Dance around a flaming cross and preach the "God given supremacy of the white race" to a bunch of trees before the FBI and ATF break down your door, kill you and boast about eliminating another white supremacist on CNN wile I share a drink with my Jewish friends, point and laugh.Your guns are mine,hick, and there "ain't thing one you cin do anout it BOAH"!!!!

    --
    l'Homme n'est Rien l'Oeuvre Tout: Gustave Flaubert to George Sand
  121. Next Google Article - The Google Toilet System by mkw87 · · Score: 1
    You havent taken a sh!t til you have sh!t at Google.

    *que for all to bow and worship

    --
    Arguing with an engineer is like wrestling a pig in mud. Soon, you realize the pig is dirty, and he likes it.
  122. Engineer the bussiness guys out by Nicolay77 · · Score: 1

    I wonder, if it's possible just to make software replacing what the suits do.

    It's already done in the stock market, so... what really those people do that can't be done by a computer?

    Read financial statements? Nope. Give a team feedback about the rentability of a product line? Maybe, but the gap is closing.

    In fact, a computer simulated matrix of game theory could perform better that what most of these people do.

    Remember, the suits would fire everybody if they could replace programmers with machines, so why not fire them and let the smart people enjoy themselves?

    --
    We are Turing O-Machines. The Oracle is out there.
  123. Re:And just look at the wonders... tsarkon reports by Anonymous Coward · · Score: 0

    I'm a black ethopian jew. And if you read above I have no prejudice against race, creed, religion or sex. I hate you - and one day you shall be punished for your insolence.

  124. Re:And just look at the wonders... tsarkon reports by XchristX · · Score: 1

    I don't get you. If you are truly who you say who you are then you should know that I speak the truth about the virulent crimes of Caucasian Christians. They have done no better in your country, using the carrot-and-stick approach to try and convert the helpless poor in Ethiopia into Christianity, much like that cracker bitch Teresa did in mine. It is more likely that you're a redneck fibbing about your ethnic/religious origins as a ploy to gain sympathy from the general reader, in which case you are a despicable creature who perpetrates falsehoods and disrespects the suffering of Ethiopians and world Jewry in general and should be summarily silenced. Or you are some sort of Islamist radical blinded by Al-Quaeda's propaganda against Hindus, and are using canards to advance some sort of fundamentalist agenda. Your words and the tone of your posts is closer to that of uneducated poor white protestant christians south of the Mason-Dixon line in the United States. Bitter, terror-mongering , violent, inflammatory and generally uncivilised and uncooth.

    --
    l'Homme n'est Rien l'Oeuvre Tout: Gustave Flaubert to George Sand
  125. Re:And just look at the wonders... tsarkon reports by Anonymous Coward · · Score: 0

    I am here by the one true God, Yahweh, he has sent me to weed out those who would enslave the Jews. You are a surreptitious evil force working to vanquish me and the rest of us black Jewry and we will defend ourselves.

  126. Re:And just look at the wonders... tsarkon reports by XchristX · · Score: 1

    Huh????? Are you crazy, or just plain high? Black Jewry is such a small minority that we don't even CARE about you. There have been more Bene Yisraelis (both in munber and in significance) in India than there have been Jews in Ethiopia. Most people don't even know you exist. Why should we want to oppress/enslave you when you are not significant enough to be opressed/enslaved in the first place? What do you have that we would want? Sand? Why would we want your slave labor when so many of your countrymen are suffering from chronic malnutrition and couldn't do any work anyway? We have plenty of people in our own country to do menial work, we don't need people who can barely eat. You need to worry about the fundamentalist Muslims who have surrounded your country and are murdering people in your neighbor Sudan. They want you all to DIE. They want Israel wiped off the map. You want to stop a REAL threat to Jewry, focus on THEM instead you idiot. Go feed your starving poor and make nice with Eritrea, it'll do you better than trolling on /.

    --
    l'Homme n'est Rien l'Oeuvre Tout: Gustave Flaubert to George Sand