Japanese Gamers' Post-E3 Reversal
Castar writes "Prior to E3, Famitsu readers were interested in the PS3, and Final Fantasy. Post E3, while there's still some excitement over Final Fantasy, they seem to be very interested in the Wii, and concerned about the PS3's high price. It certainly seems that in Japan, at least, Nintendo and Sony's fortunes have reversed. Will this hold through the launch and the succeeding years?" From the article: "Nearly 70% of readers said they are most looking forward to Wii. 21% voted for PlayStation 3, while the others voted for systems already released. 88.4% of readers believe PlayStation 3 is too expensive, while 10% believe it's 'about right'."
What? And Nintendo doesn't?
Everything I say is a lie. Except that... and that... and that, and that, and that, and that... and that.
88.4% of readers believe PlayStation 3 is too expensive, while 10% believe it's 'about right'. and 1.6% of the readers think that Sony should sell the PS3 for $1200?
-Dipster
Besides, I think Sony has other irons in the fire.
One DRM to rule them all
One platform to find them
One format to bring them all
and in the darkness, bind them
Then there's the Satan deal...
I'd say retarded, but I guess they just weren't creative enough.
If they really wanted to capitalize on making a splash, they should have announced that retail prices were going to be marginally higher than the 360, but they could have said that they were going to use eBay for charity auctions on the initial runs, donating half of the money towards a charity of winner's designation, etc. eBay would have paid them big money for this and Sony would have made huge gains in publicity and a feeding frenzy would make the retail price look absolutely cheap in comparison.
Just my 2 cents.
Yes but I remember someone mentioning on Slashdot that a poll just like this was conducted before the PS3 price announce in Japan and the Playstation 3 came out on top. Now the polls say something else differnt.
Ooo man the floppy drive is broken. No wait. The computer is just upside down.
As of yet, the 360 isn't selling that well in Japan, and there's little in the future that indicates that will change (regardless of "Dead or Alive Extra Booby Breast Physics), though it probably won't be a total wash as the Xbox was in Japan.
However, the 360 continues to do well in United States, though my friends in Europe seem to think that it's doing "OK, but not great" out there.
So I wonder if world wide domination will go to the Wii by default. Take the recent "The Wii is a great secondary system" by both Sony and Microsoft execs, and the recent polls that show that most console gamers are planning on buying the Wii.
Now, look at how Japan versus US versus Europe may go. I imagine the PS3 will still do well in Japan (though not as stellar as the PS2) because of the "big names" like "Final Fantasy" and "Dragon Quest". But if the DS versus PSP is any indication with recent polls, Japanese consumers are more willing to give Nintendo another shot at life. So final console sales in Japan (barring handhelds) may be for "first console sales" (aka - the first "next gen" console people buy):
PS3: 50%
Wii: 40%
360: 10%
Granted - the 360 sales maybe be high. Not trying to be mean here - just going by history.
Then the US and Europe may split into this for initial console sales:
360: 40%
PS3: 30%
Wii: 30%
So just off of initial console sales alone, the Wii could win. The situation drastically changes when you consider Wii sales as a secondary console - ie: if a majority of homes with a PS3 buy a second console, it may be a Wii, and the same with the 360.
There are several things that may throw this off, of course - perhaps the majority of 360 owners don't want to buy a Wii because "I'm a 1337 gamer no doesn't like kids games n00b!" or something, but so far, Nintendo has to feel pretty good. As long as they don't screw it up in the next six months, and as long as (unlike Microsoft's launch) they have plenty of units at launch (if anything, they should *overproduce* as much as they can to make sure that everybody who wants a Wii can get one). If the number pan out, then developers might find themselves looking at the Wii for sheer number of sales alone, let alone the unique controller.
Then again, these numbers are all pulled out of my ass anyway, so who knows? The next year should be rather interesting for gamers.
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When 88.4% of the polled market says the price is too high maybe you should listen. This is extremely true in Japan, where while the younger generation still has money to burn, they aren't going out and buying things that cost $600 not while they are paying sometimes almost $1000/month for that one bedroom appartment.
Hell, when I went in March to see my girlfriend, the only person I ever saw with a PSP was her brother. His friends said they wanted to get one, but that it was too expensive.
One of the main reasons I own a PS2 is for Japanese RPGs - plain and simple, it is where most of the developers are. The primary reason? The prolific amount of PS2s in the wild in Japan.
Fast forward to 2007/2008. IF the price of the PS3 negatively impacts its adoption rate in Japan, and IF the price and novelty of the Wii positively impacts its adoption rate in Japan, suddenly I could see a lot of development houses making the following chocies - ignore the PS3 and continue working on PS2 titles (systems seem to last longer in terms of game releases in Japan than they do in the US), or develop Wii titles. The Wii control scheme would likely work well with menu driven (point-and-click) interfaces.
Of course, there are some big ifs there, and of course big dev houses like Square-Enix will likely stick with the PS3 for their primary platform, but polls like the one for this article do lead me to believe such a shift is not all together impossible.
I would bet that a good number of 360 and PS3 owners will also get a Wii in the US.
I think that in total numbers sold the Wii could end up being the most popular console.
But only time will tell.
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So final console sales in Japan (barring handhelds) may be for "first console sales" (aka - the first "next gen" console people buy):
PS3: 50%
Wii: 40%
360: 10%
Granted - the 360 sales maybe be high. Not trying to be mean here - just going by history.
Hmmm, I think you're overestimating the PS3 portion in Japan, my guess (like yours, which you admitted was also pulled out of your ass) would be more like:
PS3: 35%
Wii: 55%
360: 10%
Then the US and Europe may split into this for initial console sales:
360: 40%
PS3: 30%
Wii: 30%
This I think will be:
US:
360: 40% (cheaper)
PS3: 20% (not cheaper)
Wii: 40%
Europe:
360: 30%
PS3: 20%
Wii: 50%
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the japanese consumer is also well known for not liking large consoles - space is limited so their consoles gotta be smaller in nature.
the ps3 is pretty damn big, like xbox size, be interesting to see when the console is more visible if that'll deter the market even more.
i don't believe the wii is enough for a lot of gamers out there so they will end up choosing a 360 or a ps3. once ms gets their RPGs out (and there are more than a few lined up - all geared for that japanese market) - you might see the 360 market gain some movement in the far east. especially if the ps3 is a bit pricey, and in japan being viewed as pricey means your product is extremely pricey...
I dont have any links myself, but I myself have seen one or two "post E3 reports" that revealed that Japanese gamers arnt all that concerned over the price of the PS3, or atleast unconcerned because the PS3 will be the system that their games will be on.
I really should get some links, but its nice to see such positive reflection on the Wii in Famitsu.
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Na, 1.6% of readers were just dicking with the poll.
Necessity is the mother of invention.
Laziness is the father.
In the article, notice how far down Halo 3 is rated for Anticipated Games - it's number 10 out of 10.
This bodes not well, since most of the games listed are Wii or cross-platform, meaning Nintend can pick up most of those players, or Sony, but the xBox will only sell to hentai fanboys looking for certain dimensional aspects of mammary gland physics (or lack thereof).
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What if both the PS3 and 360 markets take this whole "Wii is a secondary console" thing to heart? Lets say that 25% of all 360 owners, and 25% of all PS3 owners decide to opt for the Wii as well as their console of choice?
Thats a pretty decent strategy. I dont know which console people own, but from my own experience it has been just one. Usually someone owns only an Xbox, PS2, or Gamecube, or if they own two it is the Xbox and the PS2.
Now if Nintendo has all of its fanboys buy the Wii, AND manage to get many more 360/PS3 adopters to buy it as well...
Looks pretty good to me.
earlymorningpost:-(
---space.is.the.place---
You say it's number 10 of 10 of anticipated games, but you have to take into account that it's so far off. Look at the games that are coming out soon, in the very near future, and you see that the levels of anticipation are much higher. As the launch of Halo 3 nears, and more games that people are drooling over are released (gears of war, too human, etc.), you'll see it climb again. Personally, my most anticipated games are Too Human and The Darkness...
As a long time gamer I have never owned a console. I have always followed the matra: "Anything your console can do, my PC can do better". So, yet again, my PC is already out-performing the Xbox and Sony offers nothing but more beef -- and my PC will just pack on a few more pounds itself. But the Wii... wow. This thing touches on something that the new Hollywood-like gaming industry has fogotten. Hardware specs and graphics do not make a game... any more than a pile of icing makes a cake. The Wii, imho, is tapping back into the idea of "gaming" and then taking it in its logical direction (which is not better rendering speeds). For the first time ever, I will be buying a console system. I finally see a system that says "I am a gamer" and is backed by a company which, in taking such a risk, is making obvious its understanding of gaming. The view from here is that the Wii will be a helluvalotta fun. Sony and Microsoft, well you can kiss my PC's shiny metal ass.
You really think Nintendo is going to lose Europe that badly, when last time they beat the 360? I don't think there's a chance in hell. And I don't think with its price the PS3 will do nearly as well as you seem to- the top dog can lose. Nintendo proved that 2 rounds ago.
I still have more fans than freaks. WTF is wrong with you people?
They really expect to pay a large premium for products they believe are high quality. Thats why games can cost up to twice as much in japan.
Hmmm... Pie...
good point, but then, remember this is Japan, so I doubt there are quite so many waiting with baited breath for Halo 3, and from what I've seen, the list looks pretty close to what I'd expect if people have already made a mental shift towards the Wii, with some Japanese interest in the local Sony PS3.
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Nintendo does well in Europe. They struggle with the UK, but they do well on the mainland.
I'd say Halo 3 being #10 on the list is rather impressive. Japanese gamers don't like FPS games in general, and they don't like the Xbox.
I am European, so I was guessing for the other territories. (note: living in Brussels, Belgium btw)
Little background:
In Europe, Nintendo is known as "the gameboy company".
Nintendo never had the base it had in the USA with the NES. Not that it flopped badly, but it was way too expensive compared to the Sega MasterSystem. The SNES did ok, N64 flopped. Finding a Gamecube or Gamecube games was really hard the last couple of years. At least were I live, only specialised shops carried Gamecube stuff.
Playstation is what put console gaming back in business after Sega released a heap of crappy games. As to the price, both PS1 and PS2 cost around 500 euros at launch, which is a lot. Somehow though, they managed to stick around long enough to capture the market. Massive adoption happened only after the price dropped.
XBox came too late. Microsoft also has its bad name going against it. Their marketing is over-the-top American, which goes against what most Europeans hold dear. Maybe they will learn this time?
Anyhow, market penetration of consoles depends mostly on pricing. Nintendo has an additional penalty that it has no brandname recognition. "A console from Nintendo? What's next, food from McDonalds?"
So far both bombed.
Did anyone think that Sony when it went into the console business had a change against the mighty nintendo?
No and they were very wrong.
People just don't seem to be very good at predicting what will happen with consoles.
The more predictions I see for the Wii being a smashhit the more I am feeling that Wii is building up a hype that it can't deliver. Those launch titles better be really good.
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You may solo them, I prefer them in a group.
Can I ask where you live cause here in the netherlands nintendo has been quite popular since the NES the only flop to a point was the cube but everybody I know has been talking like mad about the Wii so I think the Wii will do great in the netherlands and I think europe as a whole.
Here is my take:
20%: PS3
30%: 360
50%: Wii
The way to corrupt a youth is to teach him to hold in higher value them who think alike than those who think differently
... and in the DRM, bind them.
If the past few months have shown us anything about Japan, it's that they dig innovation. Do you know what the recently surpassed #2 selling video game of all time for the first day is in Japan? Brain Age. That's right, the simple, yet highly addictive game that could have been done by one programmer in a few months sold 415,000 copies in Japan on the first day.
What's this tell us? That the Japanese are ready for innovations in games. And honestly, the only system so far to show any innovation is the Wii. The 360 is going to flop in Japan. The PS3 in my opinion is just offering the same games that only look prettier.
Not if there were only 10 choices on the survey to choose from.....
No doubt Sony's got other fish to fry. That's the whole point. They tried to "leverage" their PS2 market dominance into a win for Blu-Ray in that standards war, and the resulting price of their new console is very likely going to damage them in both markets.
(Sony? Overextend itself in an aggressive attempt to impose a proprietary standard on the marketplace? The heck you say.)
"Fundamentalism" isn't about divine morality. It's about human authority.
I agree to an extent that what the PS3's price is won't matter until a few months past the launch date. The hardest of the hardcore gamers will wait in line for it just to say they got it launch day.
That said, your comment about MGS4 (which I'm definitely looking forward to myself since I'm a total fanboy) illustrates the problem: MGS4 and FF13 are the only titles I'm looking forward to for this machine. I suspect that this may be true for a lot of people (not necessarily the same titles, just that there are few titles people are looking forward to exclusive to PS3). That's a serious problem when your console's price point is more than people are used to paying.
It's no surprise that Halo would end up last on that list for Japanese gamers. FPS titles are not nearly as popular there as it is here. It's like expressing shock that Mobile Suit Gundam ZZAlpha-Beta-Google is not a top 10 anticipated title in the US, or that the latest date simulator isn't in the top 5. Different cultures means different tastes in games and genres.
What is interesting is that an FPS game made the list at all, and that it's Halo 3. As one other poster mentioned, it depends on whether or not this was just a list of 10 games and Halo made last, or it was an open-ended list. Looking at the titles that did make the list, I have a feeling it's the latter. For example, why Bioshock (Wii) on that list, when it was the 360 version that was shown all over the place?
The thing that would be most interesting is to see what the Japanese think of the upcoming 360-exclusive RPGs coming to the system. Blue Dragon and Lost Oddyssey, in particular, come to mind. Those games will be the true test of how the platform succeeds in the Japanese market.
-- jchenx
You really think Nintendo is going to lose Europe that badly, when last time they beat the 360?
That's strange, if you'll look at my parent post, you'll see I show Nintendo's Wii beating the 360 more than in the US.
These are initial hype purchase projections - final results will probably end up with major Wii dominance. But a good ad campaign can stave off the utter rout a bit.
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You think that Microsoft chose how many 360s to manufacture for the launch and that once that number was reached, factory floors went quiet? Console shortages are caused by the manufacturer not being able to get them out the door fast enough, not manufacturers trying to hedge their bets and only producing a limited number.
No, I think they have a parts shortage, as has been extensively covered in the print edition of the Wall Street Journal.
Why? What have you heard?
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I have to agree with you on Nintendo taking Europe or at least doing better than 1%. Look at the Sony Europe division's Eyetoy games for the PS2. While they were never a major hit in the US, they were very big in Europe. Nintendo could easily get picked up by that market.
I've always been an XBox naysayer, but as for the Japanese market, there are two titles that very well may be the 360s Halo of Japan: Lost Odyssey and Blue Dragon. I can't stress the importance of these titles enough. Lost Odyssey is a project headed up by the former Final Fantasy mastermind, and at his side is the world's most famous video game composer, Nobuo Uematsu (saying that he has "rock star" status in Japan is a very large understatement). From the looks of it, it's going to be a HUGE game, with a focus on a lot of things that Japanese gamers want, it may very well be the spiritual "equal" to FF13. Blue Dragon, while not having the star status of the former, still is going to be a huge release. Many people, myself possibly included, might very well buy a 360 for these games alone. MS could put itself on the Japanese map virtually overnight. Currently, I see about a 3-way split in titles aimed at the Japanese market... and seeing the PS3s price point, that is not good news for Sony. If these two titles are as big as I think they might be, Sony can kiss it's local market dominance goodbye, and we'll soon see Square jump ship completely (remember, they're not a Sony exclusive). Whether developers jump ship for the Wii or the 360 is another issue entirely, and I think we'll see some really interesting developement in the "rivalry" between those two systems.
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I was going to reply to my own post that any Tolkien reference on /. nets an automatic +5, but then you had to go and fuck that up
(And in another survey, grannies have the highest ownership percentage of DSes.)
That's a serious problem when your console's price point is more than people are used to paying.
That and that neither of the titles you mention are *launch* titles as far as I know.
The key to the enjoyment of pop music is to replace any instance of "love" with "C.H.U.D."
I'd like to say "Famitsu has more advanced sampling techniques" but I can't read Japanese.
Just a couple of notes.
1) This survey was published the 25th, which means it was conducted in less than a span of two weeks following E3. Not everyone, even avid game players, goes crazy refreshmonkeying websites reporting on it. As such, there is a certain amount of diffusion that has to take place before this group of gamers learns about what happened at E3.
2) It's hard to argue too much with Famitsu, because it's the single largest video game related publication in Japan. In a nation where renting video games is outlawed, they need a source to trust for which games are worth buying. Famitsu is where most gamers look to. At the very least, Famitsu readers make up the "hardcore" crowd in Japan. If the very crowd Sony can be said to be targeting isn't putting their faith in Sony...
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Japanese gamers do buy innovative games, they just also buy tried and true games. And to be fair everyone in Japan buys Dragon Quest games, not just gamers, so that makes two weaknesses in your argument.
The Wii then, is the perfect system for Japan. It overs innovation and newness, as well as a catalog of nostalgia, the two things that are most likely to sell in the Japanese market.
just some guy
In Norway, which is my home country, the NES was a HUGE success. I'm born in 1981, and in my childhood (late 80s, early 90s), pretty much all the kids my age sooner or later got a NES. The "Nintendomagasinet", which was the norwegian equivalent of Nintendo Power, was hugely successful, and was at one point one of the most read magazines by children, beating most popular comic book magazines.
There were some Master Systems around, but they were much less popular than the NES. With the SNES Nintendo completely dominated the Norwegian market, and the gameboy of course ate the competition for breakfast all over the world.
Playstation however took over as the market leader, and I would say now, the Playstation brand is the strongest in Europe. If you look at sales data, you would see that the PS2 has sold far more units in Europe relatively compared to the US and Japanese markets, than any Nintendo console, and of course also the Xboxes. Here in Norway the PSP is doing pretty much the same as the DS. Here Nintendo is really suffering from the kiddie image they got since the Playstation and the Resident Evils, GTAs, FPS games and other "mature" (I hate that term) games and genres became popular. (And yes I know Resident Evil is on gamecube, I have them all).
So, ehm, that's just my two cents
I'm looking forward to the fruits of labor by those intrepid hackers who want to hook up the WiiMote to a PC via Bluetooh
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