Apple Console Rumour Resurfaces
1up has commentary on speculation from an industry analyst, which GamesIndustry.biz has published. Prudential analyst Jesse Tortora gesticulates wildly in the direction of renewed interest by Apple in the games market. From the GI.biz article: "We think the videogame market represents a distinct possibility for Apple, especially considering that it recently announced the availability of videogames for its iPod through its iTunes store ... The game console device could be morphed out of some combination of the MacMini and iTV, while the handheld player could be developed as an enhancement for a future version of the widescreen iPod."
Yeah, because when I think of video games, I think of a Mac.
But seriously, this will either follow the usual theme of Mac gamers (being that they don't exist) or it will give Apple a chance to bust out of that stereotype.
Buy Nintendo, slap an Apple logo on the Wii, call it Applicious and get sued by the Beatles (again)!
Just like their last one. BTW, isn't the console market getting a little crowded already?
The only way I see Apple getting into the console business is *after* they've taken the living room by storm with their other media offerings (iTV, etc.). Exactly the opposite of the way Microsoft and Sony are doing it.
Insisting on "correct" English is like saying that there is only one, definitive recipe for chili.
Give me a break
the mini can run flash games just fine
A stripped-down, customised OSX variant for the Wii.
Hey, they're both white. It's an ideal match. You heard it here first...
openVMS?
what kind of idiot extrapolates that apple will start making game consoles from the fact apple added a games section to itms?
Only problem is getting people in that particular age group and price point. But, one man told me, "Parents buy things. That's what they're for." [Insert inflamitory jokes about Paris Hilton here]
$0.02
Here's a concept that should be considered: Apple are clearly wanting to build a living-room device that displays content from the network and internet on the television. The hardware they will use will be better than the mere "just enough" to get the job done. So why not invest a couple of extra bucks and partner up with Nintendo so their living room device plays Gamecube and Revolution games? Surely future Apple hardware could hack it. Neither side has anything to lose: Apple's living room device becomes more versatile while the market for Nintendo games grows substantially. Plus, don't underestimate the the value of Steve Jobs and countless Apple ads saying the word "Nintendo" on multiple occasions. Nintendo need the added mindshare.
Microsoft uses DirectX to tie game development to Windows and the Xbox. That presents a significant weakness for an Apple assault into serious PC gaming, on the level of Microsoft trying to displace the iPod with the Zune. Microsoft can spend billions for years and may still end up no better luck than five years of Janus/PlaysForSure.
Apple's best bet may be to target competition with the Wii - leave Sony and Microsoft to fight over $500-700 game consoles (they are both the same price with HD optical media playback), and join Nintendo in trying to sell $200-300 simpler games to a wider audience.
The Wii targets physical gameplay and retro sales of earlier games. Apple already has the gameplan down for selling music, TV, and movies, in addition to free podcasting, and recently, online game sales for the iPod. The iTV is an iPod cousin that uses an HDMI TV instead of a 2.5" screen, plays the same content, works from the same iTunes media libarary. It also is tied into iPhoto and home movies with iMovie.
Future consoles aren't going to be 2006, they're going to be a lot broader. Apple has a lot of elements in place to deliver, and its own retail stores to hawk them.
Why Apple Will Change TV
We needed a Dreamcast for this generation and the original Microsoft Xbox team has been pretty nervous about "being the next Dreamcast" ever since the 360 debuted its weird circular logo and brought Peter Moore on to lead the whole thing.
Small potatoes make the steak look bigger.
"...especially considering that it recently announced the availability of videogames for its iPod through its iTunes store"
I know I get all tingley when I think about playing 'Pong' & '2-D Centipede in My Pants' on my iPod...ohhhhhhhh....ahhhhhh! Start of a revolution, that! Look out PS3! U 'pwned!!
What would make me giddy like a schoolgirl is if Nintendo and Apple somehow got together and made it so I could play emulated NES/SuperNES games on my iPod, assuming it's even technically feasible given screen size, processing power, etc. Given those two, I imagine it would be possible to make a controller that plugs into the connector on an iPod. Would be awesome!
the joystick will only have one button.
how many games do you play that can be made to work with just one button on the controller?
every day http://en.wikipedia.org/wiki/Special:Random
That makes perfect sense, wink wink.
#DeleteChrome
Steve Jobs has never embraced gamers as a legitimate target audience, regardless of the evidence that gaming is the number three reason people buy home computers, right behind the web and email. Even now, getting Apple to add decent video cards and support is like pulling teeth. Their implementation of OpenGL performs abysmally.
Apple may join the gaming fray, but they'll fall flat on their face with that egotistical moron running the show. He's gone out of his way to impede game creation on MacOS for fear that people won't take his baby seriously. Apparently, he believes you can do anything with your "bicycle of the mind" except have fun.
by Mike Buddha -- Someday the mountain might get him, but the law never will.
There's a big problem that is brought up in the article: Console makers sell hardware at a loss. Yes, yes I know about the Wii and how it makes a "profit" but I doubt that is Nintendo's primary source of profit. It has been and always been the games. With Apple notorious for selling overvalued hardware in shiny plastic, this business model is something foreign to them. And then ponder this next point. So what GAMES is this iConsole going to have? If it just has ports of everything else no one in their right mind is going to buy it. It needs a killer app. Good luck Apple finding a developer to create a "must have game" on a new, possibly disastrous platform, for something you know absolutely nothing about. I detest companies trying to do everything for everyone. Do something and do it well dammit.
ONLY ONE BUTTON!!!!!!!!!!!
I think they're smarter than that. They wouldn't go after an entrenched market, where they have no particular skillset advantage, especially one that you need to throw tons of money at to get a foothold. Gaming has been done, by many more qualified competitors.
I wouldn't be surprised if they offered a few simple games, for the casual gamer, on a device like the iTV. Similar to what they do for the iPod. But, I wouldn't call that going after the gaming market, any more than I would call the iPod a GameBoy/PSP competitor.
Sony, Microsoft, and Nintendo are battling it out for console supremacy, devoting massive resources to winning this war.
Hey, what a great time for Apple to jump in! Low barriers to entry. No entrenched competitors, and a vast unserved market with pent-up demand. It's *perfect*!!!
Read the EFF's Fair Use FAQ
It would also have the best voice recognition and handwriting recognition out there; but it wouldn't be advertised, because Apple wants to forget the past, even while retaining the technology...
Another non-functioning site was "uncertainty.microsoft.com."
The purpose of that site was not known.
They could call it the Pippen 2.
I think games on the iPod and - eventually - the next generation iPod video - would be more than decent. Anthing more is a massive money drain for audience share. Nintendo has driven the 3rd man out argument by virtue of it's own titles. A fourth? I don't see it. But then the market HAS grown to proportions not seen - well - ever.
Can we stop with the one-button jokes already? The Atari VCS had one button on it's joystick and look at what was possible with it!
"No freeman shall ever be debarred the use of arms." -- Thomas Jefferson
Just think about it. Nintendo tends to shoot for the family and low end market. They strive more for inovation of design. Their sales are not all that spectacular. It seems they are a worthwhile company for someone like apple to buy out. Further more it would open up the desktop gaming market to them as they could port all the nintendo games past, present, and future to OSX.
Marketshare is needed if they want to not waste billions like Microsoft and Sony did.
Nintendo already uses powerpc chips and making another wii with macosx and frontrow would be great. They could use nintendo api's to backport alot of wii titles to teh mac if any developers want to target that market as well. Too bad Apple switched to x86.
http://saveie6.com/
Nintendo's "Shop Channel" has so-far only shown games, and had us all waiting for the Opera browser. Why not team up with Apple, and include an iTunes application for the thing? It can't play CDs anyway...
My name would be Pi_r_[]ed, but this stupid thing wouldn't allow it. Well, at least now you know.
Noone would buy a Mac if it simply had Windows installed on it. People buy Macs because they love OSX, and its integration with the hardware. OSX is to Apple what Zelda and Mario are to Nintendo. People wouldn't buy a Nintendo, anymore, if Nintendo stopped selling great games, and stop trying to create an inspired atmosphere for developers to do the same. People wouldn't buy Macs if Apple stopped making OSX and stopped pushing developers to be more consistant, interface friendly, and created a framework for them to create better software.
It's all about infostructure, and both Nintendo and Apple have very similar philosophies when it comes to their developer frameworks.
The only real difference is how they ACTUALLY get their money. In the gaming industry, hardware is sold at a loss or at only a small profit (even Nintendo wouldn't stay in the game if they ONLY had their hardware profits to live off of). In the computer world, hardware is sold at a huge profit, and software is used to promote the hardware (iTMS and the iPod being a good example).
Simply because Apple, itself, doesn't "do games", per-say, has very little relivance. They don't do games because the Macintosh lost the gaming war LONG AGO, and it would be futile for them to put a lot of money into trying to win back that market. Also, Apple's plug-n-play, and hard-nosed infostructure is much better suited for the console market than the Computer Gaming market, which are very different.
So, you're right, Apple doesn't have a snowballs chance in hell in the Computer Gaming market. They have about as much chance as Nintendo does in the PC gaming market. Both have an attitude very well suited to the console gaming market.
Multiplayer Gaming (defined): Sitting around, discussing single-player games with my friends, at the bar.
When Sony introduced the Playstation, everyone thought that it would get stomped by Nintendo and Sega. Even though Microsoft has huge cash reserves, there were some who thought that Microsoft would get whipped by Nintendo and Sony. It wasn't the market leader, it sold a respectable number of consoles and proved that it was a player. Apple could compete with Nintendo, Sony, and Microsoft, but they would have to make very good decisions. Otherwise it would be a repeat of the poor, dead Pippin.
Another bit player in the hardware market is think that they "might want to be competitive" because they have one good product that is at the top of the list in its' class.
Nothing to see here, move along.
ac
Buy an iMac... shove Boot Camp on it... Games Machine!!
Seriously though, maybe they should concentrate on having people write games for their computers then. I mean granted, you have Civ IV and Doom, but 99% of Mac games arrive late and it's just embarrassing. I mean they have Myst as the splash graphic for Strategy Games on their store for Pete's sake! My local Game store here in the UK has just removed its Mac shelf (yup, one shelf) to make room for... more console magazines.
If Apple are really serious about making a console, it isn't going to happen anytime soon. Put plain and simple; Apple don't understand gaming. And if they did, it'd probably hurt their 'creative professional' image. Leave the consoles to people who do it best and plough your money, brains and time into making the Mac better.
It's just a rebranded Wii.
...and I do not mean 3D as in 2D graphics with 3D drawings but real 3D graphics, as in floating in mid air images with 360 degrees visibility. The technology is already available.
And if such a console was coupled with an innovative control method analogous to the Wiimote, it could be a success.
I do not see Apple succeeding in the console market in any other way.
the apple iBox360.
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I think that Apple probably is trying to come up with some strategy to address the problem of not enough games for the Mac. I don't think they will make a separate video game console. I think they will do some things to try to make the mac more attractive to game developers and maybe they will create some games of their own for the Mac.
Avoid Missing Ball for High Score
OS-X should be a major draw for Apple customers. In my opinion, it's a top-shelf OS that makes Windows XP seem crude.
With that said, I'd love to see some stats on how many people buy an Apple product (computers especially) because of the "pretty" factor; I'm certain there are people drawn to Apple computers on looks alone, unaware they are different from a "normal" (read: Windows) computer.
Making inane trinkets for hipster doofuses.
Oh, wait...
Mood Lighting! Get the blue one to compliment the LED on your PS2
This sig isn't original enough, it's time to come up with something witty...
How about a $199 add on to a Mac that makes it XBox360 compatible, using the existing DVD, hard drive, display, sound - i.e using the Mac as an audio and storage peripheral, and steal its monitor to play games? And that can also work with any PC whose manufacturer takes the trouble to tweak the software?
Apple as they are currently have no hope of succeeding in the console marketplace. The thing to understand and what's being ignored is that any console machine NEEDS a steady supply of games software to have any hope of succeeding (at least half a dozen games a month). This steady supply has to represent as many genres as possible, be of mostly solid quality with regular standouts and at least one killer app per year (during the holiday season). No game hardware company can provide this quantity and quality of software on its own (only N64 era Nintendo came close), and as such it is the third party game developers that are the true kingmakers in the industry. It is the EAs, the Ubisofts, the Capcoms, the Konamis, the Epics, the Bungies, the Rares, and Square-Enixes of the world that determine how well console hardware sells in comparision to its competitors, not the hardware company itself. Apple would have to learn not only how to play nice with these guys but beg for their support and Apple has never struck me as a company that plays well with partners. I hesitate to think how they would handle being so dependant on outside software developers. The games are always the most important thing and I don't know where Apple would get that supply.
make a cheaper MAC mini included with video out options and a media centre interface and a controller.
gamers would just laugh at any Apple-branded gaming device. this is coming from a diehard Mac user, btw.
Spot on.
I love working with Macs, but you have to be delusional to think Apple is going to woo hardcore gamers. Jobs knows this. Tilting at windmills won't work for Apple, and he knows it. I'm frankly surprised that this rumor is getting so much play, when it so obviously makes no sense. Think of the effort required to get game companies to develop titles on a new platform. That in itself is a massive barrier to entry for Apple.
Read the EFF's Fair Use FAQ
An Apple-cider console, huh? Name any good games for the Mac besides MDK or anything from Bungie.
What are the launch games? Pong and Arkanoid?
Seriously, how much control do you have with a click-wheel and a center button?
Not with the GMA950.
And if they were going to do a mini that was both fast enough and cheap enough to compete in the console market, why the hell would they have bothered making the crippled horror that is the current mini?
The thought in my mind is... is Apple thinking of making a "game console," or is the rumor based on an idea that Apple might be making a living-room console that also plays games?
If the iTV had even rudimentary game playing ability, it would be one more feature that could entice buyers. If it were relatively easy for Apple to implement, it would make a lot of sense. At the announced price level, the iTV is close to being an impulse buy for people with disposable income. Perhaps a game feature could be the one thing that makes some people say "why not?"
I don't think I'm the only person who has ever seen something in the store, found it intriguing but not quite worth buying, and then noticed some "extra feature" that made me reconsider. "Oh... it does that too? Well... that might be worth it, then."
It doesn't have to be as good as the Wii or the PS3. It just has to play games that people find fun at the right time.
I own a Nintendo DS. I don't play with it nearly as often as I play Solitare on my Blackberry. The DS is a much better game machine than the Blackberry. However, I usually have my Blackberry with me when I'm stuck in a waiting room, and the DS isn't something I carry around all the time. It doesn't matter that the Blackberry is a poor gaming machine; it's entertaining enough at the right time.
There are a lot of people who would not buy a "game console" who would play the occasional game if it were available on the iTV they bought to watch movies or listen to their iTunes library. Even if the graphics were on par with the Atari 2600. (How many Atari Flashback2 consoles has Target sold, I wonder?)