Sony Looks to 'Refine' PS3 Price
Via GameDaily a Financial Times interview with with Sir Howard Stringer, Sony's CEO, gives fans the first hope that price cuts may be coming soon. Lauding the Wii's performance in last month's NPD numbers, Stringer says that Sony is looking to 'refine' the PS3's pricepoint. "'Nintendo Wii has been a successful enterprise, and a very good business model, compared with ours . . . because it's cheaper,' Mr Stringer said in a video interview. 'That [price cuts] is what we are studying at the moment. That's what we are trying to refine.' Sir Howard said he expected 'energy [in PS3 sales] by Christmas, and then you will begin to see break-out games'. Sony is launching a virtual-world game called Home this year, and up to 30 other games."
By about $350...
"He who can destroy a thing, controls a thing." --Paul Atreides, Dune
When ever a company adds "refined" to a product it tends to get more expensive not less.... Playstation 3, it's for more refined tastes...not like some cheap Wii. Hey this sort of thing works for bottled water companies! What could possibly go wrong?
Maybe the fact that a PS3 with one game costs as much as a 360 and a Wii combined?
It is about every 2 days when we get someone from Sony talking about price cuts then someone else at Sony saying that there won't be price cuts. Now come all the posts on how it is stupid for a company to announce a price drop until they are ready to actually drop the price. blah blah blah...news worthy? blah blah blah. It's Friday morning...I need something better than this to get me through the rest of the day.
Support a great indie game: http://www.abaddon360.com
'Nintendo Wii has been a successful enterprise, and a very good business model, compared with ours . . . because it's cheaper'
Wow, this guy needs to win the "Captain Obvious" award of the year!
I don't really care about the price. I'd be glad to pay the $600 US dollars for the premium. The sad part is, what games will I get? The answer is none. I don't have a big HD tv. So unless they release at least 1 big gun soon (MGS4 or FF13) then there's no incentive for me to buy. I guess I'll play my ds/gba (lots of good games) or board games (Settlers or Puerto Rico)!!!
When they do bring the AAA top tier games, then it'll be World War III in console terms.
Every geek has some sort of website, programming or computer project. Here's mine: www.youtasteit.com . What's yours?
Yes the price is high but I am not sure it's the price stopping a lot of people. When someone is going to buy a system now they aren't thinking I will buy this machine now and hope the game I want comes out, they are thinking I am buying this because they are games out now I want to get.
Sony needs games and fast. Good games that are exclusive. That will solve their biggest problem. If the ps3 dropped to 300 bucks would anyone outside the I want blue-ray/linux running on it/etc. crowd buy one? I'm not sure they would until they are games they want.
But what do I know, I thought the Mini Disc was going to rule the world.
as they cost more then ps3 and they are missing a few blue ray features and it plays games as well as running linux.
Their problem is that they dont know what to do- this is such a hot and competitive market right now, how do you justify a proce drop without contemplating that your competitor will do the same? I think they feel the market response with these comments and measure both responses (consumer and competitor) to determine what the timing is right now.
""'Nintendo Wii has been a successful enterprise, and a very good business model, compared with ours . . . because it's cheaper,' "
In a recent shake-up within the Japan-based electronics juggernaut Sony, Captain Obvious was promoted to the position of CEO.
So they're going to sell it at more of a loss than originally? Especially with games for the thing being expensive to make?
"I've spent my whole life figuring out crazy ways to do things. It'll work." -- Montgomery Scott, "Relics"
erm, I could buy a C64 from ebay, and play "break-out" games...
Not necessarily. Production costs are apparently coming down so they will only take more of a loss if the price cut is greater than the reduction in production costs.
Oh yes the revolutionary business model of selling a product for a reasonable price while still making a profit. Opposed to Sony's excellent method of selling at a staggeringly high price and *still* making a loss on each unit sold. Genius.
i've owned the wii for a while, and i have to say that it is the best console i've had since the super nintendo. i'm 23 years old and i've got friends and family coming over and having a good time, and we still play wii sports. i haven't played the playstation 3, and i'm not going to pretend to have an opinion on the quality of it, but to say the wii is a good model because of its price is a little silly. it has a good price because it's a good model!
A common argument for the high price of the PS3 is that "hey, it includes a blu-ray player!" Which is true, and changes something.
The PS3 isn't the most expensive console, rather, it is the cheapest available Blu-ray player.
So not only does Sony have part of the market for the next-gen console market with the PS3, but it also has the vast majority of the HD-video market as well.
The sales figures are testament more to the fact that nobody wants HD video at the moment, and forcing people to take it in a bundle is crucifying them. The PS3 may be better than the 360 (the games look about the same to me), but it costs $300 more (at least here in the UK) - that's a lot to a gamer. You can make a car with a gold steering wheel for an extra $50,000, but if nobody *wants* a gold steering wheel, then your car isn't going to sell at all, as good as it is, unless you can sell if without the steering wheel.
I sincerely hope Sony doesn't believe Nintendo is beating them simply because of price.
I sincerely believe they aren't that silly, but these days you never can tell.
Thunderclone: ONE MAN ENTERS! TWO MEN LEAVE! ONE MAN ENTERS! TWO MEN LEAVE!
I prefer to think of my video gaming experience as a fine dining experience, as Sony so helpfully suggested. I cannot believe they would betray my trust by discounting their truly unique console to McDonald's-level prices. They've already said it was too cheap, and now they would cheapen it further? Traitorous hounds!
Yeah, but sliding the SIXAXIS back and forth is going to make the PS3 version kick ass.
Screw lowering the console price, that's going to happen anyway. Lower the damn game prices! $69 for the garbage that was Spiderman 3? Ridiculous...
And here I thought the reason for the Wii's success relative to the PS3 is because the Wii has games that don't suck. What a fool I was.
Chelloveck
I give up on debugging. From now on, SIGSEGV is a feature.
I believe the Sixaxis has tilt sensors only, not accellerometers. (I know you were joking but at least I didn't answer your sarcasm with some type of math equation explaining the whole thing)
The PS3 is a wonderful device. It has amazing abilities and is a shining example of what one company can do when all the stops are pulled and the horizon is just the beginning.
Sound familiar?
Until Sony admits they are selling the console equivalent of the Bugatti Veyron, nothing much is going to change in the marketplace. Consider the commonalities. Exceptional performance; pushing the envelope; losing considerable amounts of money when each one is sold? Rabid fans line up to buy one. Not much you can do but show it off to your friends. All that power seems a bit out of reach for practical purposes. Flagship for the company.
Ok, Sony - the PS3 is a milestone - sure to go down in history. Nothing can compare. Now, how about cranking out millions of units that can be enjoyed by the masses. Something more timely, practical and compatible. You can do it - I have faith. You just need to forget bluesky marketing and get back to making and selling what the public not only wants, but can use...today.
And you would be wrong. It can detect motion along the "six" axes, including x, y, and z. It's pretty much the same tech as the Wii controller in a differently shaped package.
"Refine" the PS3 to a bloat-free game-only console and the price will automatically adjust to $300 (or Euro).
If I wan't a PC I get one for $100 (or Euro) (If I haven't already one).
If I want to watch (DivX) Movies or listen to MP3 in my living rooms I get a stand alone DivX/MP3 player for $40 (or Euro) (If I haven't already one).
But who cares.
Sony has removed the BD drive, wifi, Bluetooth, and half of the cells from the powerful IBM cell processor and is now selling the newly branded "PS3 n00b" to compeat with microsofts recently announced 360 Elite.
Well, ignoring the idiocy of 6 axises (there's a mathermatical maximum of N axises in N dimensional space), the hardware is *NOT* anywhere near the same. They have similar enough motion sensing hardware, but the PS3 has no position sensing software. Nintendo does this via the sensor bar and 2 LEDs embedded in the controller. With the leds on the controller and the sensors on the bars, it can triangulate a precise position and angle in space. The PS3 can't do that. If you were to use a PS3 in a motion detecting game, you'd notice that fine positioning would be a little off, and the more you movedthe further off it would get.
I still have more fans than freaks. WTF is wrong with you people?
Dear scolen2,
/. if you would mature just a little bit.
I have read your recent post and have judged it a troll. However, I have looked over some of your posting history and deemed that you may have a future as a valuable contributing member of
Please learn to spell a bit better and think before you type. I'm sure that you can not only become a better poster but a better human being as well.
Yours truly,
AC
The scoring system in /. is not working. It does not do what it was supposed to do, meaning promote interesting opinions. The system as is can easily be highjack and this is what happened in this case. The two posting is moderated funny (5) the second troll (1) where the first is not really funny the other is not a troll. Of course what is funny and what is a troll is a matter of opinion and I agree that everyone is entitled to their opinion.
What I propose is a user selectable option to disable displaying of the scores. And I mean completely, no points and no categories. This way one could read the discussion without being influenced by others. In other words: facts not commentaries.
Close, but you've got it backwards. The sensors are in the controller and the LED's are in the bar. The "sensor bar" is misnamed, it's really just a plastic bar with 10 IR LED's in it...no sensors at all. The sensing hardware is *all* in the controller. How it works is very easy to see with a digital camera, as virtually all digital cameras can see IR very well:
s ensor_bar_in_ir.jpg
http://akaihiryuu.dyndns.org:8008/~akai/pictures/
Sony releasing a new stripped down version of the PS3 may not be so farfetched, but it would take some serious cast iron balls to do it at this point. I heard elsewhere that the price of Sony blu-ray players has come down which could be a signal that the PS3 might be relieved of its duties as the cheapest BD player...or not! The biggest problem with removing the BD player are the games that have already been released on BD. Pulling the drive would mean reissuing games on DVD(s), a nontrivial feat. But if Sony is desperate enough, and strong enough to admit they were wrong, it could be done.
This isn't very likely, but I'd love to see them try. Success would be like the New Coke story of the console industry.
To the making of books there is no end, so let's get started
Here's a radical idea: maybe Sony aren't losing money on PS3s. I'm not sure if you're aware of this, but there has never been any confirmed report from inside Sony about how much the PS3 costs to make. Also, it is absolutely stupid to not take into consideration what the manufacturing cost is now, compared to at launch.
I get very tired of people repeating this over and over, with no confirmation to back it up.
Are you the guy that argued with me about this a couple months ago?
Which 6 axes are being detected?
-Bucky
This isn't the first time I've recommended The Godfater: Blackhand Edition, and it probably won't be the last time. Yes, EA sucks. Yes, Godfather has crappy graphics on the Wii. But seriously, playing it just feels incredibly right. You hit somebody with your fist. he goes to his knees. You grab him by the colar, hit him again, yank him up, drag him to the roof's edge and throw him off. All with ultrarealistic gestures. I have no idea how the story is, because I basically just run around and beat up cops and people. It's easily the most violent and most fun game I've ever played. I don't really like GTA, but this game simply rules.
So, what are the other three axes?
The Wii has a "Sixaxis"-style motion sensor in both the remote and the nunchuck. In addition to that, it has a camera in the Remote which can be used to point at the screen. The Sixaxis is the crippled, retarded cousin of the Wii Remote.
The PS3 cost more to make than the $600 is was sold for. From Wikipedia, "The initial production cost has been estimated to be USD 805.85 for the 20 GB model and USD 840.35 for the 60 GB model." It may have dropped a little now, but they're certainly not raking it in - I expect they're still losing money. If they wanted to make any profit, the PS3 would have to sell for $1000 at least.
Every modern console, except the Wii, has been sold at a loss during its launch. Microsoft lost over $4 BILLION over the first few years of the original XBox. The idea is that profit is made over game and accessory sales, and eventually on the console as large-scale manufacturing and aging technology causes the unit production costs to drop below sale price. The important thing in these last two generations of console wars is market share, that's where they've been pouring the money in to.
I'm afraid you have a lot of details to catch up on.
There was a reason I put the six in quotes. I guess that doesn't seem to register past you people as I still got a bunch of pundits looking for a semantics battle replying. What you were supposed to take away from my post is that it can detect more than tilt, it can detect sliding movement in a direction. One studio is in the process of making a bowling game ala Wii Sports Bowling, and correct me if I'm wrong but this does indeed require accelerometers.
I didn't say it wasn't. I'm saying that the assertion that it only has tilt sensors is wrong. It doesn't take much for the Wii-lovers/Sony-haters to come out of the woodwork, ready to battle an argue of semantics over what six axes it operates on.
Hint: there was a reason it was in quotes. I don't even know why you brought the Wiimote into this, as it really had nothing to do with what I was correcting. Makes you come off as a fanboy.
Uh... WTF? You wrote "It's pretty much the same tech as the Wii controller."
Makes you come off as a fanboy.Yeah. You know, about that... Something really funny. Whenever somebody brings up that argument, it's always because he can't come up with any real arguments. Which kind of points towards you as the "fanboy."
I got the chance to play on a MegaDrive again recently. We picked up Micro Machines 2 for 95p (less than the price of a cup of coffee) from a charity shop. We played around with that for good long while. We've also had marathon sessions on Streets of Rage 2 and several sonic games. Next I'm hoping to find a second hand dreamcast, or maybe I'll dig out my N64 and play all the great games I have on that. This rediscovery of all my old games, and finding that I still enjoy playing Perfect Dark or Road Rash 64 means that I am even less inclined to buy a PS3. I have a lot of PS2 games, but the backward compatibility is not a selling point here. I'd rather buy a Wii or even a 360 (now that they have sorted the heating problem, possibly) than the PS3.
I think they really shot themselves in the foot coming out so long after the 360 and pricing it so far above Microsoft's console. The Wii is another matter, it is so different, and relatively cheap, that it's almost as if it is not in direct competition with Sony and Microsoft. Those two consoles ARE in direct competition, because most people are going to buy only one of either the PS3 or the XBox 360. In this direct competition Sony have lost out by letting microsoft get out a good range of games and having the edge in terms of pricing. Both these factors will do a lot to swing those people who are not waiting specifically for some game on whatever platform.
At any given time since the PS3's launch I could have looked at the games available on each console and the prices of each and decided immediately that it was a choice between Wii and XBox 360. I'm sure other people have been in the same situation as I am and many of them will have acted on their decision before now. Sony has lost all of these customers because the PS3 is too expensive and the range of games is too small and severely lacking in blockbuster titles.
Pretty much all of this is really obvious, so I do wonder if Sony don't have some masterplan which involves the PS3 actually underperforming, lulling MS and Nintendo into a false sense of security, before Sony deals the death blow to their rivals...
If they dropped the Blu-Ray drive and shipped it with a normal dual-layer DVD player, they could drop the price to about $250. The drive is a $250 component right there. Now, that's a fantastic price for one, but the total price is too high.
And to add insult to injury, they charge $100 more for the better version, which ships with a hard drive the size of a postage stamp. Everyone I know who has one has swapped a 300gig drive in instead.
To date, there aren't any games that require Blu-Ray that I know of. Or none that a second dual-layer DVD that you load onto the HD wouldn't fix.