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Xbox Division Posts Loss of $1.9 Billion

Just when reduced manufacturing costs were beginning to turn Microsoft's Xbox division around, the weight of the warranty guarantee came crashing down on the company. The Xbox division of Microsoft Entertainment posted a loss of $1.89 billion for the fiscal year. Overall the Entertainment division did well, as sales of the Zune, consoles, and Xbox titles helped push revenues higher. Just the same, as Next Generation reports: "The fourth quarter in the EDD was down, with operating losses increasing 183 percent to $1.2 billion, again due to the billion-dollar-plus warranty charge. Revenues dropped 10 percent from a year ago to $1.16 billion due specifically to 'decreased Xbox 360 console sales.' Microsoft shipped 700,000 consoles during the quarter compared to 1.8 million for the same period a year prior."

150 comments

  1. Re:New consoles suck by frakfrakfrak · · Score: 3, Funny

    ... Can I buy pot from you?

  2. This is clearly a sign. by typobox43 · · Score: 5, Funny

    Overall, Microsoft announced revenues of $13.37 billion for the quarter and $51.12 billion for the full year, up 13 percent and 15 percent, respectively.
    Microsoft's trying to fit in with the "cool kids" now.
    1. Re:This is clearly a sign. by RamblinLonghorn · · Score: 1

      I immediately regret using all my previous mod points. This needs to be modded funny.

  3. seems being first isn't what's important by tomstdenis · · Score: 2, Insightful

    Being first to market with an unstable platforms seems to be NOT how to run a business. Taking notes....

    --
    Someday, I'll have a real sig.
    1. Re:seems being first isn't what's important by Broken+scope · · Score: 4, Informative

      Actually its funny, but launch boxes appear not to have as many problems as boxes made in 2006.

      --
      You mad
    2. Re:seems being first isn't what's important by jma05 · · Score: 3, Insightful

      Why not? It worked with Windows.

    3. Re:seems being first isn't what's important by Anonymous Coward · · Score: 0

      This, and the worlwide success of the Wii (which I happily own and would never trade for a Xbox or PS3) shows also that a truly innovative and damn fun to play platform can beat much more powerful ones. When it comes to games there's something that can't be measured in pixels or frames per second: it's the fun factor, that thing totally unrelated to technology that can make a 40 years old pinball more attractive than the most powerful PC out there. The Wii simply crushes any opponent in this context.

    4. Re:seems being first isn't what's important by lessermilton · · Score: 1

      We didn't have time to do it right!


      I guess we'll have to take the time to do it over.

      --
      I wish I had a witty .sig
    5. Re:seems being first isn't what's important by thepcgamer · · Score: 1

      So is it better to sell the box for $100 less and than pay the cost for fixing it up, or build it right the first time?

      Somehow I got the feeling that the home consumer still looks more at the price tag in the store than what he is actually getting.
      If you look at the sales charts you'd see that being first to market and selling a BAD product for a cheap price is the way to run your business.

    6. Re:seems being first isn't what's important by Anonymous Coward · · Score: 1, Insightful

      I'm confused at what your point is, because Windows wasn't first at anything. It wasn't the first GUI environment. It wasn't the first OS to support true preemptive multitasking on the PC. It wasn't the first OS to support virtual memory on the PC. It wasn't the first OS to support the Internet on the PC.

      Windows wasn't first to anything, really.

      What it was is cheap enough and popular enough to crowd out any competition.

      In fact, if anything, the console analog of Windows would be the PS2 - it's not the best there is, but it's good enough and cheap enough that it has a large market share. The closest I could think of to the "Windows" console for the current generation is the Wii, although there are obviously flaws in that analogy.

      But ignoring the controller, the Wii fits the "cheaper" and "good enough" qualifications that helped Windows to win as the dominant OS.

    7. Re:seems being first isn't what's important by CastrTroy · · Score: 2, Informative

      How so? If YOU look at the sales charts, you'll see that the XBox 360 is very close to being outsold by the Wii. I'm guessing by September that the Wii will be well ahead of the xbox360, and that by the end of the Christmas season, the XBox will be left in their dust. Seems to me like Nintendo has the right way to run your business, which is providing and entertaining product that almost everybody can afford and that is actually reliable. Also, having it work right out of the box is a nice plus. Having to buy a game on top of the system for XBox360 and PS3 makes them even less appealing.

      --

      Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
    8. Re:seems being first isn't what's important by jma05 · · Score: 2, Interesting

      Not technology wise. But MS is commonly criticized to ship first and worry about fixes later. This generally seems to have worked for them, at least with software.

    9. Re:seems being first isn't what's important by ravenshrike · · Score: 3, Interesting

      Yes, but software can be patched. Hardware is a much more expensive endeavor to fix.

    10. Re:seems being first isn't what's important by NoodleSlayer · · Score: 1

      Erm, considering how much noise there was of launch 360s failing. And considering that of my friends with Xbox 360s, the two that have broken, one was a launch box, the other was second wave made in December 05.

      So while it's just anecdotal evidence, that's more then you have.

    11. Re:seems being first isn't what's important by MaineCoon · · Score: 1

      My launch 360 just died with the Red Ring of Death. While I didn't play it regularly, I wasn't playing it that much when it started to fail, compared to when, say, Dead Rising and Viva Pinata came out. Hopefully it'll be repaired and back before Bioshock comes out.

      --
      Hunt your preferred prey at Aliens vs Predator MUD. Join the war at avpmud.com port 4000
    12. Re:seems being first isn't what's important by Broken+scope · · Score: 4, Interesting

      Odd I got moded informative, I also didn't type "I think" like I meant too.

      Anyways, I have anecdotal evidence too.

      At my college our "games club" has about 21 360 owners, 9 got theirs at launch (day 1 till late about December 05), 8 of them got their boxes at various times from February till around august 06, the other 3 got their boxes this year.

      2 people who got theirs early on (1st run, maybe the second run) have had theirs break. The ones who bought their boxes later on, all but one poor bastard has sent there back, most of them more than once, always the 3 rings of death issue. 4 of them got it back and sold their boxes in disgust. The first problems started happening in july of 06 for our little group.

      Not to mention the fact that I constantly hear see online "My launch box is still just chuggin away." or things to that effect.

      I'm just finding it funny. One guy in our group is convinced it is something to do with the Solder used and RoHS compliance. I think its a possible reason, but MS and its manufactures should ahve had plenty of time to solve the problem.

      --
      You mad
    13. Re:seems being first isn't what's important by jma05 · · Score: 2, Funny

      Unfortunately, MS seems to be discovering that only now :-).

    14. Re:seems being first isn't what's important by senatorpjt · · Score: 2, Insightful

      I'm getting tired of people comparing the Wii with the PS3/360. It's as apt a comparison as comparing the Nintendo DS to the PS3, or comparing the sales of decks of playing cards to the 360. It's sixth-generation hardware released at the same time as the seventh-generation consoles. There's a reason the Wii is cheaper - it's old technology. The fact that they include a different controller with it doesn't make any difference. Sure, the Wiimote is an innovative idea, but it's just a combination of technologies that have existed since the before the release of the Atari 2600.

    15. Re:seems being first isn't what's important by donaldm · · Score: 2, Insightful

      Could not agree more. The Wii is selling to large numbers of casual gamers (yes there are more serious gamers) because it is cheap and it is very portable. After all who wants to take a PS3 or Xbox360 to a friends house, which is a feature not many people have thought of. The controller IMHO is the only other thing going for the Wii and it is not conducive to playing games for any length of time (RSI come to mind here), also infra red is not a good transmission medium since anyone walking in front of you (it can an does happen) will disrupt the beam.

      The problem with "low end" casual gamers is they will only buy one to five games over the lifetime of a console and this will translate to low game sales. Still it remains to be seen if this will happen but if it does support for the Wii will plummet. This is not to say Nintendo is going to loose money since they make a profit on the Wii console anyway.

      At the moment world wide sales of the Wii to the PS3 are approx 2.45 to 1, which does point to a runaway success for the Wii but IMHO from what I have seen of the games there are only a few (err one) I actually like although Metroid will make that two. The PS3 on the other hand has Oblivion and "Fall of Man" and the rest I don't care for but it makes up for that with old and new PS2 games which actually get smoothed and upscaled to a HDTV which actually makes the PS3 (IMHO) a very versatile machine (I actually purchased mine (Australia 60GB) for less than the low end Xbox360).

      The wild card is the HDTV and it's adoption rate which in some countries is huge. The more people who have HDTV the more people will go for an Xbox360 (failures could be an issue) and the PS3 with the Wii being relegated to the kids room. people who can afford a HDTV and have a gaming console are normally people who have money to purchase games and movies. It is this market the PS3 and Xbox360 target, since over time it will be the most lucrative.

      --
      There ain't no such thing as proprietary standards only proprietary formats. Standards are by definition open.
    16. Re:seems being first isn't what's important by toolie · · Score: 1

      And what does the 360 or PS3 do that hasn't been done before?

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      -- toolie
    17. Re:seems being first isn't what's important by Bryan+K.+Feir · · Score: 1

      Hardly new. Who remembers the Iomega Zip drive 'Click of Death'?

      That didn't happen on the first launch drives, on any of the parallel or SCSI drives. It didn't happen until a couple of years later, when Iomega redesigned their drive mechanism to be cheaper for the mass production of IDE models. The 'now that we have it working, let's make it as cheap as possible for when we sell millions' problem is what killed them in the end.

    18. Re:seems being first isn't what's important by Trillian_1138 · · Score: 1

      I'm getting tired of people comparing the Wii with the PS3/360. It's as apt a comparison as comparing the Nintendo DS to the PS3, or comparing the sales of decks of playing cards to the 360. It's sixth-generation hardware released at the same time as the seventh-generation consoles.

      Well, yes and no. I agree with you that it is sixth-generation hardware (Wii) with a new control interface being released alongside seventh-generation hardware (PS3 and Wii). However, I don't think it's unfair to compare the three consoles.

      For better or worse, Nintendo, Microsoft, and Sony have released three home consoles within the same (basic) time period while retiring their previous consoles of the same (basic) time period. While I do believe there's enough room for multiple consoles to coexist without necessitating one 'winner,' as a consumer I can't help but compare what's being offered: three home consoles that I plug into my TV to play video games. Yes, it's completely possible that some people (with more money than I) will buy more than one and it's likewise possible that some people will buy a Wii or PS3/360 and never miss the other, but all three consoles are competing for similar (albeit not identical) entertainment dollars.

      Likewise, while you and I can discuss console generations and the technology thereof, I'd be willing to wager the vast majority of people who walk into Target or EB or wherever could not. They're going to see three consoles, placed in the same area of the store, with similar advertisements, used in similar ways, and not care about console generations. Now, they may notice (or have been told) how the 360 and PS3 are so much more powerful than the Wii, which may affect their purchasing decision. But it's unrealistic to say that the Wii and 360/PS3 don't operate in at least somewhat overlapping markets.

      Others have said it's like comparing cars (oh no! car analogy ahead) of vastly different makes. While an SUV may be operating in a market that only partially overlaps with a 2-seat sports car, they are both fundamentally cars and it's interesting to see which sells more. That doesn't mean you can extrapolate which is 'better' or the 'winner' from that information, just that it's silly to say it's useless or fundamentally flawed to even make the comparison at all.

      For what it's worth, I'm sort of tired of people continuing to say that it's impossible to compare all three consoles and that the hardware gap somehow means the Wii is as far from the PS3/360 as a deck of cards - it's just not true.

      -Trillian
    19. Re:seems being first isn't what's important by rilister · · Score: 1

      as someone who works with manufacturing, that pattern is not very unusual. You test your design validation units before release and find that they work. So you're ready to ship product, and the sample test of the first units seem ok too. So you ship.

      If you start see a few problems early on, it's a warning sign...

      Then, you start to see the 'expected' variations in components that you *hoped* you designed for - but most times you didn't test for, because it's hard to order components to be at the extremes of the allowable tolerances, but eventually they show up. Over time, your production units start to wander a little away from the 'nominal' that you started with and weirdness starts to show up. Eventually, nothing is at nominal any more: molding tools are getting old, fixtures are shifting, etc, etc.

      You can deal with this stuff (six sigma, multiple sourcing, etc), but if you're trying to move as fast as MS were, I'm not that surprised that they got bit.

      --
      'This writing business. Pencils and what-not. Over-rated if you ask me. Silly stuff. Nothing in it' - Eeyore
    20. Re:seems being first isn't what's important by CastrTroy · · Score: 1

      The interesting point about the Wii, is that I find that it's the only one that actually offers anything new. The PS3 has new hardware, which makes the games look better, but that's not anything that hasn't really been done before. The games look better. This doesn't really make them any more interesting, the only thing it seems to do is make the games more expensive. The XBox 360 does the same. It has improved online play over previous models, but that's just an improvement, nothing that We haven't seen before. And anybody who knows anything knows that if you want really good online play, you go with a PC, where they were way ahead of the xbox 360 7-8 years ago. The Wii offers a completely new control scheme, and a completely new way of interacting with the system. It also offers the virtual console, which while i'm sure that everyone here says they should have offered that years ago, they were the first ones to bring it to market. So, while it may not have the newest hardware, or the snazziest graphics, it is fun, and has a good selection of games, and is easy enough to use that everybody wants to get one.

      --

      Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
    21. Re:seems being first isn't what's important by miro+f · · Score: 1

      There's a reason the Wii is cheaper - it's old technology. The fact that they include a different controller with it doesn't make any difference. Sure, the Wiimote is an innovative idea, but it's just a combination of technologies that have existed since the before the release of the Atari 2600.


      oh no! I thought this was "News for Nerds". Surely I would think HERE at least, people would realise that the Wii is not "old technology". In fact, the Wii is full of new technology, it's just not being used to push as many possible polygons as possible. Just because the PS3 can push more polygons than my cellphone, does not mean my cellphone is old technology.

      Also, I wasn't aware Bluetooth was around in 1977. Boy, you sure learn!
      --
      being vague is almost as cool as doing that other thing...
  4. New Markets by Rolgar · · Score: 1, Interesting

    Anytime you're breaking into a new market, especially one that has as many lock-in features as the video game market, you're going to lose money.

    Additionally, reporting like this just promotes the same short sighted point of view of earnings and stock performance that we deride Enron execs for. I don't know how Gates and and Co. view the current performance of the 360, but I'm sure they are pleased that they've held their own against the PS3 so far, primarily because Nintendo is eating Sony's lunch.

    I'm no big MS proponent, but I don't have a problem with this as long as they don't successfully buy themselves a monopoly in the console/home entertainment industry, I'm glad to see another company willing to compete, which forces the companies I do buy from to try harder to earn my money. Thanks for that, if little else, Microsoft.

    1. Re:New Markets by Anonymous Coward · · Score: 0

      Hmm, Sony didn't have a problem breaking into the game market with the PS1. They're not exactly breaking into a new market now. They've been doing it for almost 7 years now.

    2. Re:New Markets by ivan256 · · Score: 4, Insightful

      Anytime you're breaking into a new market, especially one that has as many lock-in features as the video game market, you're going to lose money.


      You're completely right, and as such this would be a complete non-story except that this has been going on for six years. At what point does it stop being short-sighted to question repeated 9+ figure (before the decimal) quarterly losses on a product? Could any company other than Microsoft have afforded to maintain "loss leader" status for so long? Could any company have avoided a lawsuit by their competitors over it for this long? The story goes out of the way to make it look like it's the warranty thing that is pushing them into the red, but last I checked $1.1 billion was $700 million dollars less than $1.8 billion... So they would have been eating a $700 million dollar loss even without the warranty thing. That's still a $350 loss per console even after accounting for the "profit" on the high attach rate.
    3. Re:New Markets by fistfullast33l · · Score: 3, Interesting

      Anytime you're breaking into a new market, especially one that has as many lock-in features as the video game market, you're going to lose money.

      How is the 360 breaking into a new market? They broke into the market with the original Xbox. The 360 is supposed to be a mature platform at this point - Xbox Live ability, huge games library, multimedia features. The fact that not only did they ship fewer consoles than last year and lost money while doing so definitely can't be excused by them "breaking into the market." Instead, it looks like in their rush to dominate they seemed to favor quantity over quality, and even lost on the quantity part.

      The funny part is that the criticism of the PS3 is that it's a high price for a console. And yet, it's a damn good piece of hardware. So I guess you get what you pay for?

    4. Re:New Markets by samkass · · Score: 3, Interesting

      I'm no big MS proponent, but I don't have a problem with this as long as they don't successfully buy themselves a monopoly in the console/home entertainment industry

      Which is exactly what they're in the process of doing. This division has lost billions and never made a profit. Which means, of course, everything from the original XBox to the Zune is sold at a loss and paid for by Vista and Office profits. Leveraging one monopoly to create another is conceptually illegal, but in practicality there's nothing really illegal about what they're doing, and gamers seem to be falling for it. Soon the console market will be like the desktop operating system market, with XBox (running a derivative of WinNT) subsidized into dominance and PS3 (running Linux) relegated to relative obscurity.

      --
      E pluribus unum
    5. Re:New Markets by ronin510 · · Score: 3, Informative

      Forgive my ignorance as I've only taken an intro economics class. I thought as a convicted monopoly, Microsoft has more rules imposed upon them than other companies. They've made billions upon billions of dollars with their Operating System and Office products. Now with that money and monopoly in one market, they seem to be using predatory pricing to capture a new one. They have the ability to lose more money than their competitors, to the point where they may even knock a competitor out of the game (Sony). They still haven't covered their expenses from the first Xbox (development, marketing, etc), let alone the Xbox 360.

      Don't get me wrong, I love competition. It just seems they'll artificially lower prices to the point where their competition won't be able to compete. It is a bit of an oversimplification, with Sony shooting themselves in their own foot with the disaster the PS3 has become. Amd with Wii sales, though, this tactic may be offset.

    6. Re:New Markets by badasscat · · Score: 4, Insightful

      Anytime you're breaking into a new market, especially one that has as many lock-in features as the video game market, you're going to lose money.

      As others have said, that excuse may have worked in 2002. It's no longer very convincing in 2007.

      Video games were a new market for Sony in 1990. Didn't take them nearly that long to start turning a profit.

      Additionally, reporting like this just promotes the same short sighted point of view of earnings and stock performance that we deride Enron execs for.

      We deride Enron for breaking the law. Not for a "short sighted view of earnings."

      I don't know how Gates and and Co. view the current performance of the 360, but I'm sure they are pleased that they've held their own against the PS3 so far, primarily because Nintendo is eating Sony's lunch.

      At some point, the idea is to make money. It's not a popularity contest. If that were MS's goal, it certainly would be "short sighted" and worthy of derision. Presumably, they are in business to make money, not just so they can waggle their fingers and say "nyah nyah!" at Sony.

      So far, their Xbox division has been run like a charity. And it's not getting any better. They've been saying they're on the verge of turning a profit for years now, and they still say it. Well, guess what? A $1.89 billion loss is not due to a $1.1 billion charge. Where's the extra $800 million coming from? Those are real and continuing losses outside of the reliability problems. Additionally, sales of the system are way down from a year ago, they've missed their shipping targets by 400,000 systems, and revenue at the division is down a commiserate amount.

      Combine that with the reassignment of J Allard and the resignation of Peter Moore, and it's all starting to look a bit like a ship that, if it's not sinking, is at least taking on water and listing badly.

    7. Re:New Markets by DrXym · · Score: 1

      I think Microsoft's misfortune is that not only do they have to swallow the costs of launching a console, but they've been beset by a series of hardware faults - overheating PSUs, scratched discs and red rings of death. On top of that, they haven't captured the market the way they wanted. Now they've got the Wii and PS3 breathing down their neck too. I think they'll be extremely lucky if they're still first this time next year. Not that I think the PS3 will be either, but I think the 360 really needs to turn things around or even the PS3 will overtake it.

    8. Re:New Markets by Kelbear · · Score: 4, Informative

      Predatory pricing has a perjorative connotation. The term is usually trotted out in the case of a dominant market leader in a market with low amounts of competition trying to squeeze out a fresh competitor by suffering temporary losses. Here it's a relatively fresh competitor trying to squeeze /into/ a market with low amounts of competition by suffering large losses. The carcasses of dead consoles line this industry, it is extremely hard to enter.

      http://en.wikipedia.org/wiki/Loss_leader

      Is what is being done. Predatory pricing is an established market power temporarily reducing their prices to loss levels to keep out competition. The difference here is that the fresh competition is taking loss levels first, in order to become competitive, which is good for the market overall(but risky for the company doing so, which is what I mean by those corpses).

      And even with MS's huge pockets propelling them to #1 early this generation, it looks like Nintendo will be passing them by the end of the year, and leaving them in the dust by the end of the generation, and the company has never adopted a loss-lead strategy.

      With 3 major players, gamers have it pretty good actually with the increased competition. The console gaming industry already has high levels of product differentiation which is sort of like a partial monopoly in that a company is granted some level of market power due to idiosyncracies of their product. You miiight be able to substitute between a PS3 and an Xbox360, but substituting to or from a Wii is much harder to justify. The three are not directly equivalent because of product differentiation, so they are able to wield power due to this inelasticity.

    9. Re:New Markets by ZachMG · · Score: 0

      and it wasn't the PS1 it was the PSX, remember the PS1 is the skinny one.

      --
      There is hopeful symbolism in the fact that flags do not wave in a vacuum. --Arthur C. Clarke
    10. Re:New Markets by Dan+Ost · · Score: 1

      It is a bit of an oversimplification, with Sony shooting themselves in their own foot with the disaster the PS3 has become.

      Let's not get ahead of ourselves. The PS3 is actually selling quite well if you treat the Wii as an outlier. It's selling better than I expected it to, given the price point.

      It always takes a year or so before a new console gets its first generation of games that actually know how to use the hardware. So why don't we give it another year before we write the PS3 off as a disaster.

      --

      *sigh* back to work...
    11. Re:New Markets by samkass · · Score: 0

      (Flamebait??? My post was on-topic and completely true.)

      --
      E pluribus unum
    12. Re:New Markets by dasheiff · · Score: 1
      At some point, the idea is to make money. It's not a popularity contest. If that were MS's goal, it certainly would be "short sighted" and worthy of derision. Presumably, they are in business to make money, not just so they can waggle their fingers and say "nyah nyah!" at Sony.

      See, I'm not convinced the idea is to make money. What if it's just advertising for the microsoft brand?

    13. Re:New Markets by Chosen+Reject · · Score: 4, Informative

      Sony is not dead or dying or even fatally wounded. The PS3 is not selling as bad as some make it out to be. Take a look at some charts.
      The PS3 is selling about the same as the X360 if you align the launch dates.
      The PS2 (how many years old is that now? Seven?) is selling the same as the X360 each week. In other words, if you think thtat MS is about to knock Sony out of the market, you must be speaking from the far future or coming from a different dimension or something. The PS3 is not a disaster. It's not the success Sony wanted it to be, but if you think the X360 is doing great, then the PS3 is right behind it.

      --
      Stop Global Warming!
      Just say no to irreversible processes!
    14. Re:New Markets by Rolgar · · Score: 1

      Sure, Microsoft is losing money. But it's been pretty much accepted by everyone (except Nintendo) that when you launch new hardware, you're going to lose money earlier on and make some back later when you have a larger install base to milk for cash. But I think video games are chump change to Microsoft. But Microsoft and Sony aren't in this battle as just a video game system. Microsoft and Sony want to take out Netflix, Blockbuster, Cable company by turning their machine into THE TV/Home Theater and of the future, and rake in $30-$100 a month in entertainment subscriptions. These companies have time to wait, and they want to make sure they control the distribution channel that everyone will be using for entertainment content in 10 years. If this takes of, Microsoft would probably use a Media PC for folks that don't want a 360. Of course, Apple and Google, TiVo, and the cable companies are also preparing to compete for this as well. Again, a good thing as long as their are low barriers to switching, and most of the content is available through most systems.

    15. Re:New Markets by CronoCloud · · Score: 4, Informative

      PSX was the old codename inside sony for the device officialy known as the PS1. Some magazines continued to use the PSX moniker after the release to prove how hardcore they were. "We were fans when we saw the prototypes" sort of thing.

      But a few years back Sony released the PS2/DVR combo device called the PSX, but it wasn't released in NTSC U/C territory.

    16. Re:New Markets by metamatic · · Score: 1

      But it's been pretty much accepted by everyone (except Nintendo) that when you launch new hardware, you're going to lose money earlier on and make some back later when you have a larger install base to milk for cash.

      Yeah, but they didn't make money back later on the Xbox, and I can't see them doing it on the Xbox 360. I mean, last financial year (thru June) they had basically zero competition from the Wii and the PS3, so how on earth do they expect to do better this coming year when the Wii is already outselling the Xbox 3:1, and Wii software is already outselling Xbox software in spite of the smaller install base?

      --
      GCHQ Quantum Insert installed. If only our tongues were made of glass, how much more careful we would be when we speak
    17. Re:New Markets by king-manic · · Score: 1

      Sure, Microsoft is losing money. But it's been pretty much accepted by everyone (except Nintendo) that when you launch new hardware, you're going to lose money earlier on and make some back later when you have a larger install base to milk for cash. But I think video games are chump change to Microsoft. But Microsoft and Sony aren't in this battle as just a video game system. Microsoft and Sony want to take out Netflix, Blockbuster, Cable company by turning their machine into THE TV/Home Theater and of the future, and rake in $30-$100 a month in entertainment subscriptions. These companies have time to wait, and they want to make sure they control the distribution channel that everyone will be using for entertainment content in 10 years. If this takes of, Microsoft would probably use a Media PC for folks that don't want a 360. Of course, Apple and Google, TiVo, and the cable companies are also preparing to compete for this as well. Again, a good thing as long as their are low barriers to switching, and most of the content is available through most systems.

      Myth: With the exception of Microsofts two machines and Sega's last offering no one has taken a loss on a console for any significant period of time. Nintendo isn't the exception they are the rule. MS is the exception. Also, nothing official about a loss has come out about the PS3 but the PS2 was sold at a loss only for the very first month according to Sony.

      --
      "There are more things in heaven and earth, Horatio, than are dreamt of in your philosophy."
    18. Re:New Markets by Rolgar · · Score: 1

      How did the Enron execs break the law? They produced false financial statements, to get people excited and bidding up the price for just long enough for the insiders to sell their shares for a nice tidy profit, instead of building a solid business and turning a profit. If Microsoft can use this to gain control of electronic content distribution, they'd have a chance at becoming the video download system hooked up to your TV. Sure, Microsoft is losing money now, but if they win and have their hardware in 30-50 million homes, you might start to see independent films and new shows be released exclusively on the 360 bankrolled by fans or for a low cost. Simultaneous movie releases between the theater and your 360. People dumping their cable provider and paying Microsoft to provide only the programs they're interested in if they can get it at a better price than cable.

      Microsoft can't guarantee this is going to happen, but they think it is too big of a risk not to bet billions of dollars to make sure they're the ones to win. If the potential is to rake in billions in profit a year 20 years from now, how can we really say Microsoft is doing the wrong thing.

    19. Re:New Markets by fwarren · · Score: 1
      You're going to lose money earlier on and make some back later when you have a larger install base to milk for cash

      Let me know when the XBox 1 install base hits that point

      Then find me again, after the XBox 360 stops bleeding money (let alone making a profit)

      --
      vi + /etc over regedit any day of the week.
    20. Re:New Markets by Blakey+Rat · · Score: 4, Insightful

      Who cares? As a consumer, as long as the product is good and comes at a reasonable price, then Microsoft's bank account is Microsoft's problem-- not mine.

    21. Re:New Markets by Rolgar · · Score: 1

      Well, I'm just saying what Microsoft's plan is. If it doesn't work, or they fail in the execution, well maybe that's something Microsoft will have to deal with in a few years. But that doesn't mean it's a bad move. We as customers, and advertisers spend tens of billions per year to for us to consume content at home or in theaters. Microsoft is losing money now to guarantee having millions of pieces of hardware in place to capitalize on internet content distribution, if it should take off. Sure, they could try to compete to be profitable now, but all that is important to Microsoft is if they have the machine in your house. Is a 10 billion dollar loss good if it has a possibility of returning 100 billion in profit in the next 50 years? Getting that kind of an increase in revenue or profit is easy for a small company. For a company the size of Microsoft, it's darn hard. I admire Microsoft for having the foresight to do this 5 years ago instead of waiting and trying to buy in after TiVo or the Apple TV already owns the market. Not that I want them to win, but at least they are trying, which will push the market forward toward the electronic utopia we were all promised decades ago, even if they don't come out on top.

    22. Re:New Markets by ravenshrike · · Score: 1

      Of course, the PS3 was meant to have a life cycle of 7-10 years, with the 360 having a life cycle of half that. Which is a really, really bad sign for MS. As it goes now, they might break even by the end of the 360's life cycle. Maybe. If they're lucky, and if the release of more and more exclusives on the Wii and PS3 doesn't end up burying them completely, which in the short run for the Wii it seems to be doing, and in the long run for the PS3 it probably will end up doing.

    23. Re:New Markets by ivan256 · · Score: 2, Insightful

      There are plenty of people who aren't consumers that care; investors, etc... But consumers should care too. Look at what has happened to innovation in other markets in which Microsoft has purchased their way into market share leadership. Assuming that Microsoft actually cares about the profit from a successful gaming division, consumers of gaming hardware shouldn't be looking forward to a stagnant future in which Microsoft has a stranglehold on the market. And that's a best case scenario. Worst case is that Microsoft doesn't even care about making a profit from this or future Xboxes, and they simply wish to use it as leverage to license their entertainment software tools(DRM, codecs, Embedded Windows, DirectX, etc)... In that case Microsoft's bank account doesn't have a problem at all, but yours will if you have any desire to use digital media.

      Sure, nobody sees that happening this console generation because Nintendo's system is so popular. But if Microsoft makes the gaming market sufficiently unprofitable that Sony makes their exit this generation, they can turn their attention to Nintendo next generation. And you can be sure there won't be any new entries into the gaming console market now that Microsoft is in the game. There simply aren't any companies big enough to get a foot in the door.

    24. Re:New Markets by kripkenstein · · Score: 1

      At what point does it stop being short-sighted to question repeated 9+ figure (before the decimal) quarterly losses on a product? Could any company other than Microsoft have afforded to maintain "loss leader" status for so long?
      Wrong perspective, I think. The reality is, Microsoft doesn't care about losses in its 'entertainment' division. It cares about overall profits. If the XBOX project helps maintain their other monopolies (meaning mainly Windows here), then it is worth it. For example, XNA helps bolster gaming on Windows by tying PC and XBOX development; ditto XBOX success gets more people developing for DirectX and less for OpenGL (and yes, I know they aren't the same category of tool, but you know what I mean); people buying movies via their XBOX keeps them from doing so through iTunes and perhaps buying an AppleTV. And so forth.

      Microsoft can afford to lose $2 billion on 'entertainment' if it helps to maintain many more billions in profits from their other areas. Does the XBOX actually help that much? I don't know, but Microsoft apparently thinks that it does, or soon will.
    25. Re:New Markets by Blakey+Rat · · Score: 2, Insightful

      If that's what you care about, I'd be a ton more worried about EA in the games industry than Microsoft. Sure, Microsoft's not small, but EA is huge-- and they have exclusive contracts with a disturbingly high number of sports leagues-- and they've attempted hostile takeovers of competitors in the past-- and they own 70%+ of the industry now.

    26. Re:New Markets by ivan256 · · Score: 1

      It doesn't need to be either/or. They can both be cause for concern.

    27. Re:New Markets by ivan256 · · Score: 1

      From Microsoft's perspective, I'm sure you're right. Even from Microsoft's investor's perspective, since I'm sure that the stockholders trust Microsoft to know what their doing given their track record... I do have my doubts that this has payed off for them in any manner so far, but the potential is certainly there.

      But there are other perspectives. It is illegal in the US, and in most industrialized countries, to try and profit not by merit, but by making the market less accessible to your competitors. You can make tons of money that way, sure. And that's great for Microsoft. But it's not good for anybody else.

      I have no doubt that you are correct, and that Microsoft sees this as a wedge to brace their Windows monopoly, and even as a means to establish new monopolies in the area of digital media technologies. But that's exactly what everybody without a huge stake in Microsoft should be concerned about. As somebody who enjoys games, and affordable access to non-pay-per-use digital media, I'm certainly concerned.

    28. Re:New Markets by ucblockhead · · Score: 1
      They won't "knock Sony out of the game", at least, not in the short term. Sony was profitable last year, lost $2 billion on the PS3 launch and had overall revenue of just over $60 billion. Microsoft was very profitable last year, lost $2 billion on the XBox 360 and had overall revenue of just over $60 billion. Sony can easily prop up an unprofitable PS3 as long as Microsoft has already propped up an unprofitable XBox, and if you look at the history of the PSP, you can see that Sony is quite willing to push a device for years to stay in the market. (All ignoring the fact that Sony still sells a ton of PS2s.)


      Also keep in mind that the sales of the PS3 over its first eight months of sales are about the same as the sales of the XBox 360 over its first eight months of sales. I find it really amusing the way slashdot proclaims the XBox a success and the PS3 a failure when they have done about the same in the market.


      But regardless, both Microsoft and Sony are massive companies that have extremely profitable divisions that can prop up losing game divisions. The only console maker that would be in trouble selling at a loss is Nintendo, as they don't have an OS division or a TV division to prop up the games. They're just games. Which is why they don't sell at a loss. The only competitor in the console that's might potentially be out of the game in the next five years is Nintendo, and given the way the Wii and the DS-Lite sell, that's extremely unlikely.

      --
      The cake is a pie
    29. Re:New Markets by Talgrath · · Score: 1

      Holy crap! I can't play all the GREAT Linux only games on my PS3 like umm...well...uhhh....nevermind; stupid troll.

    30. Re:New Markets by Anonymous Coward · · Score: 0

      There is definately a promise of a micro-payment system in Xbox Live. They even obliquely tout it as one of the reasons to get a gold membership. But if Microsoft can get a you produce content for us, we'll distriubute it for you, you get paid what you decide to charge in virtual cash, and we'll make money by making deals with people outside our network and charging everyone a nominal fee for access, what's not to like? Things that come to mind are writing in AI hooks for Gears 2, letting people write and sell their own bots. There's the skin example they cite for Project Gotham. They may will have a common method for defining an in game camera, and supply it for all game developers, then they can also sell it to people who want to make machinama.

      The triad of Xboxs as media extenders - XBOX Live - XNA Studio seems like it could be extremely powerful.

    31. Re:New Markets by Generic+Guy · · Score: 1

      ee, I'm not convinced the idea is to make money. What if it's just advertising for the microsoft brand?
      So.... .... ... what you're saying is: An ugly white machine which scratches discs, overheats, and fails with a Red Ring of Death is just a way to advertise the Microsoft brand?

      Genius!

      --
      { - Generic Guy - }
    32. Re:New Markets by cerussatus · · Score: 2, Funny

      You're completely right, and as such this would be a complete non-story except that this has been going on for six years. At what point does it stop being short-sighted to question repeated 9+ figure (before the decimal) quarterly losses on a product? Could any company other than Microsoft have afforded to maintain "loss leader" status for so long? Could any company have avoided a lawsuit by their competitors over it for this long? The story goes out of the way to make it look like it's the warranty thing that is pushing them into the red, but last I checked $1.1 billion was $700 million dollars less than $1.8 billion... So they would have been eating a $700 million dollar loss even without the warranty thing. That's still a $350 loss per console even after accounting for the "profit" on the high attach rate. wow, replace Microsoft with Bush and replace billion with trillion, and replace million with billion...

      Trust me, it will blow you mind
    33. Re:New Markets by numbski · · Score: 2, Informative

      Sorry to be pedantic, but PSX was the codename for the CD-ROM add-on that Sony developed for Nintendo to use with the SNES. The deal fell through, so Sony brought it to market as the Playstation. The PSX moniker not only stuck, but was somewhat accurate. :)

      --

      Karma: Chameleon (mostly due to the fact that you come and go).

    34. Re:New Markets by false1 · · Score: 1

      Let's not get ahead of ourselves. The PS3 is actually selling quite well if you treat the Wii as an outlier. It's selling better than I expected it to, given the price point. It always takes a year or so before a new console gets its first generation of games that actually know how to use the hardware. So why don't we give it another year before we write the PS3 off as a disaster. It's a disaster because Sony was the runaway market leader in the previous two generations and banked on the same happening this generation. They were planning to push BlueRay and become the media hub of our living rooms based on their domination of game consoles (the same strategy that Microsoft has)


      Instead Nintendo came out of nowhere to be hot console to buy and Microsoft is eating into Sony's core demographic. They have allowed their competitors to gain mindshare and developers to focus on other platforms

      Going from "leader of the pack" to competing with a loss leader like Xbox is a disaster.

    35. Re:New Markets by senatorpjt · · Score: 1

      There's no official word about this, but it's entirely possible that the manufacturing cost of the PS3 has dropped below $599 since the launch, considering how much of the cost was in the laser diode.

    36. Re:New Markets by senatorpjt · · Score: 1

      You're obviously not a programmer... there's nothing new about the GPU compared to the PC, but programming for the Cell is very interesting (if somewhat tedious). I'd still like to see RSX access, but for many applications (e.g. scientific computing), Linux on the PS3 with the Cell alone is extremely cost-effective in terms of price per instruction, power consumption and spatial size.

    37. Re:New Markets by senatorpjt · · Score: 1

      People also fail to account for the 360 having an unconstrained holiday season in 2006, which is responsible for 3 million 360's. I already commented on this on the vgcharts boards, but every console has shown the same pattern after their second holiday season, of which the PS3 and Wii haven't had yet. Until then, sales don't seem to have much bearing on the final outcome. I won't count the PS3 out, or the 360/Wii in, until at least next year because of that.

    38. Re:New Markets by cowwie · · Score: 1

      Oh please, give me a break. Sony is using the Playstation fanboy wave to help prop up their media format to help assure them of being able to rake in the profits in years to come. Microsoft's "subsidizing" the game industry isn't what has buried the PS3 to date.... SONY is what has buried the PS3 to date. It was rushed to market as a trojan horse to get Blu-Ray into homes with absolutely no regard for gamers, based on the absolute crap library we're still seeing.

      Neither one is a role-model for consumer relations, but you're making out as if Sony is some poor little underdog being bullied around by mean ol' Billy Gates. They may not have turned a profit yet, but they introduced competition into the market, and competition is good.

    39. Re:New Markets by Anonymous Coward · · Score: 0

      Remember, their shipment target for this year was 15 million when they were predicting 12 months ago. It was revised down to the latest estimate which was "only" off by 400,000.

    40. Re:New Markets by Maserati · · Score: 1

      That vgchartz.com site has some interesting data. If you add in the PS2 data to the comparison in the first link, both the 360 and the PS3 are on the same curve the PS2 attained. Looked at that way it's too soon to predict a winner of the current round of the console wars. This will take a while to play out and we may see both the 360, PS3 and Wii coexisting happily in the market.

      The interesting part is going to be finding out how much the total sales of the current crop of consoles ends up comparing to the PS2 sales figures. In the current issue of Play magazine, the editorial expresses a desire for the current consoles to have a 10-year instead of a 5-year cycle. The market data suggests that could happen, to my eyes anyway. If PS3 wound up with an installed base of 25-28 million in 5 years it would be considered a success and publishers would be cheerfully putting games out for it. If the numbers work out like that we probably won't see as many PS3 games as for the PS2, but we'll also see fewer B- and C-list titles. A AAA game with good penetration can hope to sell 10-12 million copies; conversely with the chances of a cheaply-produced game selling enough to earn out with a potential market of only 25 million.

      --
      Veteran, Bermuda Triangle Expeditionary Force, 1992-1951
    41. Re:New Markets by fermion · · Score: 1

      We, as consumers of the game certainly do not care. Hell, I love it when someone else buys my stuff for me. I would be happy if direct government payments were made so that more people could afford video games. I am sure that the businesses of America would be every bit as happy to fund such direct payments as they are to pay extra in licensing fees to fund MS giving away video consoles.

      --
      "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
    42. Re:New Markets by miro+f · · Score: 1

      Of course that fails to take into account that at this point in the PS2's lifetime, it was still only available in Japan.

      Considering that the Xbox360 and PS3 both only managed to (with availability worldwide) barely keep up with the PS2's sales in one region (the smallest of the big 3, with total PS2 sales of around 20 million), that shows bad beginnings for the PS3 and Xbox360.

      Of course, the 360 had the advantage of launching into a complete void, so it had time to get its act together. Sony is in trouble.

      --
      being vague is almost as cool as doing that other thing...
    43. Re:New Markets by ccp · · Score: 1

      Also keep in mind that the sales of the PS3 over its first eight months of sales are about the same as the sales of the XBox 360 over its first eight months of sales. I find it really amusing the way slashdot proclaims the XBox a success and the PS3 a failure when they have done about the same in the market.

      And more to the point, the 360 sold against no competition, while the PS3 made its numbers against an incumbent, so I'd say that Sony's prospects are far, far better in the medium/long range.

      I'm no gamer, and I've never even played a console, so I have no dog in this fight. Just an elementary grasp of marketing.

      Cheers,
      CC
    44. Re:New Markets by ccp · · Score: 1

      Additionally, reporting like this just promotes the same short sighted point of view of earnings and stock performance that we deride Enron execs for.

      Let me guess, that's newspeak for accounting fraud?

      Cheers,
      CC
    45. Re:New Markets by CaseM · · Score: 1

      Soon the console market will be like the desktop operating system market, with XBox (running a derivative of WinNT) subsidized into dominance and PS3 (running Linux) relegated to relative obscurity. That's total bullcrap. As long as the platforms are closed, it's the games that will ultimately drive sales and, hence, dominance in a market. No one really cares what OS the games use to run on consoles except the geeky types.

    46. Re:New Markets by PingSpike · · Score: 1

      Red Rings, Blue Screens...this is all just part of a broader strategy by Microsoft to gain a monopoly position in the colorful system failure market.

    47. Re:New Markets by mink · · Score: 1

      Back in the day, everyone was calling it the Playstation or PSX. This continued until (and even after) the redesign called the PSone.

      I know it's ancidotal and a smaller sample group then you can pay for, but I never heard Joe Random gamer, any friends (on or off line) or anyone else for that matter start calling the first Playstation the PSone until the redesign. Maybe I lived a sheltered life, but no one I knew was using that term for street cred, it was the first name they heard for it (that was shorter then Playstation) and it tended to stick.

      --
      Well I've wrestled with reality for thirty five years doctor, and I'm happy to say I finally won out over it.
  5. Hey now! by Palshife · · Score: 1

    Let's go easy on the rounding! 1.89 billion (as mentioned in the summary) and 1.9 billion is a difference of $10,000,000 :)

    --
    Attention deficit disorder is a complicated issue, spanning several major... HEY LET'S GO RIDE BIKES!
    1. Re:Hey now! by BlackCobra43 · · Score: 1

      and US10M$ is pcoket change to Bill Gates...so the difference is meaningless and the rouding justified.

      --
      I never spellcheck and I freely admit it. Save your karma for more worthwhile "lol erorrs" replies
    2. Re:Hey now! by Devir · · Score: 1

      At that level of loss/gain $10 million difference is like being short changed 4 cents..

    3. Re:Hey now! by LKM · · Score: 1

      Most people read 1.89 as "1.8something," so 1.9 is closer to reality. It's like all those things that cost 9.99.

    4. Re:Hey now! by pimpimpim · · Score: 1

      It's a bit like counting harddisk storage the real binary way or as factors of 1000. They can differ about a few GBs nowadays, and for just 7 years or so that difference would have been a whole harddrive worth of data. But when looking at a terabyte disk, who still cares about a GB more or less.

      --
      molmod.com - computing tips from a molecular modeling
  6. Comment removed by account_deleted · · Score: 3, Interesting

    Comment removed based on user account deletion

  7. Caught between a Brick and Red Rings of Death by MintMMs · · Score: 2, Insightful

    Microsoft is in a tough spot with this and they did what they had to do to save the X-box brand. They had two choices, 1) save money and not do anything about the red rings of death and lose the advantage they have over the PS3 (an actual installed base) or 2) put out the billion dollars. I'm glad they did spend the money, to me it sounds like they do actually care about their product. And yes, I'm a 360 owner, and yes, I've had to had mine shipped back TWICE, both for free.

    1. Re:Caught between a Brick and Red Rings of Death by powerlord · · Score: 1

      I'm glad that MS is trying to protect their user base, but don't for a minute think they actually care about you (any more than Sony or Nintendo).

      The amazing thing in your post though is that you admit to having shipped back your 360 twice, yet seem happy about it.

      Personally I've never had any consumer electronics product that I had to send in for servicing once in its lifetime, let alone twice within a year and a half (and I'm assuming you bought yours soon near launch).

      To me that smacks of a product that WILL break right after its warranty runs out, and MS can't keep extending their coverage forever, can they?

      --
      This space for rent. All reasonable inquiries will be entertained at proprietors discretion.
    2. Re:Caught between a Brick and Red Rings of Death by MintMMs · · Score: 1

      No, I'm not happy that I had to send it back, it meant that there were several weeks that I was without it. And yes, I got it near to launch.

      And I agree that they may not necessarily care about you or me, but it seems that they are proud enough of their product that they want it to work well for people and are willing to spend a billion dollars to make it a good product.

      And you've never had to return any electronic thing to the store when it didn't work when you got it home???

    3. Re:Caught between a Brick and Red Rings of Death by powerlord · · Score: 1

      No, I'm not happy that I had to send it back, it meant that there were several weeks that I was without it. And yes, I got it near to launch.

      And I agree that they may not necessarily care about you or me, but it seems that they are proud enough of their product that they want it to work well for people and are willing to spend a billion dollars to make it a good product.

      If they we're really willing to fix the problem, and we wouldn't be hearing about new units that still have the issue. MS setting aside the money is mostly a damage control move. Similar to the bean counters who decided that it was cheaper to settle lawsuits arising from the Pinto's faulty tailpipe, than it was to fix it.

      I think its more a matter that if a large number of people suddenly became unhappy with how MS handled the situation, their install base would dry up very fast. It could also be (and this is pure conjecture), that the servicings are boosting reported sales numbers, since replacements under BB and CC extended contracts are rung up as new purchases. I don't know how MS counts "units shipped", but is a serviced unit a unit shipped also?

      And you've never had to return any electronic thing to the store when it didn't work when you got it home???


      No, I haven't. Is it that unusual not to be plagued by electronic problems?

      Heck, just imagine your computer or TV experiencing the same sort of failure rate as your 360 and imagine the manufacturer caring enough about their product to fix it for free.

      If they didn't people would be rioting in the streets and calling them lemons.

      It's almost like the old joke about the guy who pays a lot to get a high end sports car, but the workmanship is so terrible that it spends half its time in the shop.
      --
      This space for rent. All reasonable inquiries will be entertained at proprietors discretion.
  8. how does that work? by Anonymous Coward · · Score: 0

    how do falling sales mean your revenue falls when you make a loss on each console, surely it would be better at least in the short term

    1. Re:how does that work? by Applekid · · Score: 1

      If they sell at a loss of $100 per console (just easy numbers), that means they sell it for $100 less than it cost to make. If the console gets made and no one buys it, instead of a net of $-100, it's a net of the entire cost to make. i.e. $400 sale price on a $500 console, so if it's not sold they have a net $-500 loss out of it all.

      That being said, except for potential warranty costs, current 360's are sold at cost or at a slight profit. They haven't been under cost for a few months now, a little more than the Elite has been out.

      --
      More Twoson than Cupertino
  9. Re:New consoles suck by Anonymous Coward · · Score: 1, Funny

    He clearly states he's using a pipe, so I don't think it's pot that he's working with.

  10. Re:Lots of Numbers by pete-classic · · Score: 5, Insightful

    I don't know which ones represent cash and which ones represent accounting magic.


    I think it's adorable that you think those are two different things.

    -Peter
  11. Re:Lots of Numbers by Stanistani · · Score: 1

    >as sales of the Zune... ...helped push revenues higher.

    This surprises me a bit... as I've never seen one of the things, and hardly ever see an ad for one.

    Anybody here ever buy a Zune?

  12. Looks like the xbox got owned by imbaczek · · Score: 0, Flamebait

    look here for proof!

  13. Clearly a Sign by RevHawk · · Score: 4, Interesting

    I'm sorry, but when a rather small DIVISION of a company can post a LOSS of $2Billion and not even phase the company, it's a sign that, well, some companies are simply too big or too comfortable, and normal capitalist/market forces simply are no longer working...

    1. Re:Clearly a Sign by Fengpost · · Score: 1

      I read some where that MS nets about 1 billion dollars USD per month. That is almost their 2 month net profit!!! I wouldn't say it did not phase MS. It is just they swallowed it well.

      --
      The purpose of writing is to inflate weak ideas, obscure poor reasoning, and inhibit clarity....Calvin
    2. Re:Clearly a Sign by Defector!!! · · Score: 2, Insightful

      Actually it shouldn't be a sign of that at all. In fact quite the opposite; when a company can sustain losses in certain divisions yet still post an overall profit it sounds like capitalism is working pretty well.

      Think of it this way; if Microsoft was some other company and the X Box 360 was a research project, wouldn't the capitalistic system have to be working for them to sink $2 Billion into it in hopes of a return?

      Just cause you hate M$, don't try and blame larger forces (the government, capitalism, whatever).

      --
      We are the all singing, all dancing crap of the world....
    3. Re:Clearly a Sign by Chirs · · Score: 1

      The word you're looking for is "faze"...

  14. Re:Lots of Numbers by BrerBear · · Score: 2, Insightful

    Would someone care to explain how all this accounting mumbo-jumbo translates to "Overall the Entertainment division did well, as sales of the Zune, consoles, and Xbox titles helped push revenues higher?" It's Zonk-atorializing in action.

    The 360 warranty fiasco was approximated at a $1 billion loss, just from following the link he listed, but now we see:

    1) A nearly $2 billion division loss for the quarter.
    2) Revenues dropping 10%
    3) Xbox 360 sales less than half the level they were a year ago

    Clearly this leads to "Overall the Entertainment division did well", while Sony was ripped apart for its $2 billion loss.

    I own all three consoles and don't take a particular side, but there's a lot of spin in this post.

  15. Wait... by TALlama · · Score: 1, Funny

    Overall the Entertainment division did well, as sales of the Zune... helped push revenues higher.

    They sold Zunes? Really?

    --

    - The Amazina Llama

    1. Re:Wait... by ucblockhead · · Score: 3, Funny

      Since Zunes are actually sold at a profit, even selling one "pushes revenues higher".

      --
      The cake is a pie
    2. Re:Wait... by everphilski · · Score: 1

      Supposedly, over 1 million so far, all for a profit.

    3. Re:Wait... by phildo420 · · Score: 1
      The sales of anything pushes revenue higher. I could sell you a $1000 laptop and my revenue goes up exactly $1000 dollars.

      The important metric is profits = revenues - costs. Selling a Xbox360 pushes revenues up, their costs are just higher than their revenue on them is, currently.

      I'm glad Microsoft is sticking it even with those losses. It puts pressure on Sony and Nintendo to fight harder for their market shares, and gives them incentive to encourage good game production values. Who cares if they fail? It just helps the consumer in this case.

    4. Re:Wait... by ucblockhead · · Score: 1

      It's putting pressure on Sony. I don't think Nintendo is feeling particular pressure these days. (Other than the pressure to manufacture faster.)

      --
      The cake is a pie
    5. Re:Wait... by phildo420 · · Score: 2, Insightful
      The Wii was their response to dropping market share and being third in a market they dominated prior to Sony.

      So, they're not feeling as much pressure anymore, but the pressure from Sony and Microsoft pushed them to take a risk and produce the Wii, much to everyone's satisfaction.

    6. Re:Wait... by Mister+Kay · · Score: 0

      Hey man,
      if there's a dude out there willing to get a zune tattoo that means there must be at least some people out there who are happily willing to buy one. Although the dude's expression seems to say otherwise on the happily point.

  16. Re:New consoles suck by Gizzmonic · · Score: 0, Offtopic

    No, but I have some mushrooms you might be interested in...

    --
    (-1, Raw and Uncut is the only way to read)
  17. Re:Lots of Numbers by AKAImBatman · · Score: 4, Interesting

    I know businesses have to do this song-and-dance for shareholders and the IRS and all.

    Actually, it's more complex than that. By earmarking the money now, Microsoft is avoiding the problem impacting future returns. i.e. It would suck if in 2 years Microsoft is going gangbuster on sales, but its quarterly earnings show a loss thanks to the extended warranty two years ago. By doing it this way, Microsoft gets the loss out of the way in a single quarter, thus providing themselves and investors with a better understanding of how they're doing in the future.

    Accounts payable vs. receivable may seem like the best accounting method, but in many cases it's not. Payables vs. Receivables is always in a state of flux, so you tend to try and account for known quantities instead. To a certain degree you do this yourself (or at least SHOULD be doing this!) when you record checks you made out in your checkbook. The balance reflected in your checkbook is entirely on paper and does not necessarily represent the actual contents of your account at any given point in time. The more checks you make out, the less likely the two sources are to be in sync. Which isn't really a problem as at the end of the day you still have the same amounts of money going in and out.
  18. Oops... by ivan256 · · Score: 2, Informative

    Of course the story says "year" but my math assumes "quarter"... So my $350 number has to be divided by at least 4 to be accurate. Feel free to mod me down as "-1, Incorrect".

  19. No love for Animal House quotes? by wezeldog · · Score: 1

    Offtopic?

  20. Re:Lots of Numbers by EggyToast · · Score: 3, Insightful

    That's why they're making money, I believe -- they're not really advertising the thing. People who are generally anti-iPod, for whatever reason, know about the Zune. And some of them buy one, because it's got a nice screen and isn't an iPod.

    I think MS knows that it can't really overcome the iPod at this point, but if it doesn't advertise them (or advertises very selectively), people will buy them and they'll not have to spend huge gobs of money trying to beat Apple's advertising.

  21. Consoles and/or software sales? by anduz · · Score: 1

    I this loss on the x360 hardware alone or hardware and software?

  22. That's misleading... by imstanny · · Score: 4, Informative

    A company like Microsoft allocates $1 billion dollars for warranties. But that doesn't mean they will use that $1 billion.

    Take for instance a stock I am following. BRLC (They sell LCD TV's Olevia brand). The company last year allocated $16 million for warranties; a cost for them. But they only used $4 million in warranties. Thus, the following year they posted a $12 million rollover profit. If XBOX quality control is better than expected, a good chunk of MSFT's $1 billion will go back into their own pockets. And will help them boost earnings.

    1. Re:That's misleading... by Anonymous Coward · · Score: 0

      and they'll still have a ~$900 million loss if they don't spend a dollar of that $1 billion. It's not like a theoretical $1 billion pushed them from black to red, it doubled the red.

    2. Re:That's misleading... by h4ck7h3p14n37 · · Score: 1

      From what I understand it's not a quality control problem, it's a design defect. One of the heat sinks inside the unit is not large enough. If you hunt around for stories of people who have had their systems repaired due to the three red circles problem you'll see that they get a system back with a much larger heatsink on one of the components.

    3. Re:That's misleading... by Anonymous Coward · · Score: 0

      The general concensus is that the Xbox 360 has a design defect that causes abnormally high failure rates. Based on the numbers floating around, it's probably around 33% or so within a year of purchasing the console.

      Assuming that all current models of the Xbox 360 (and any being produced now as Microsoft hasn't announced any hardware revisions) have this defect, it means that the vast majority will need to be replaced at some point. If the 12,000,000 in the wild now are all highly likely to need replacement at some point within three years, then I can see it costing them that much money.

      Depending on the defect it may be that these 12,000,000 will always keep dying and would need to be replaced eventually by a new version of the hardware (if that's cheaper than continually repairing defective consoles for free) which isn't exactly a small chunk of change.

    4. Re:That's misleading... by Anonymous Coward · · Score: 0

      Which is exactly why they wanted to extend warranties so often instead of issuing a recall for their defective systems

  23. Re:Lots of Numbers by ergo98 · · Score: 2, Informative

    It's Zonk-atorializing in action.

    Microsoft's SEC filing says--

    EDD revenue increased primarily due to increased Xbox 360 console sales, Zune sales, and increased Xbox accessories and video game sales. We shipped 6.6 million Xbox 360 consoles during fiscal year 2007 as compared to 5.0 million consoles during fiscal year 2006. Xbox and PC game revenue increased $650 million or 19% as a result of the increased number of Xbox 360 platform sales, partially offset by decreased sales of the first generation Xbox console and related accessories and video games. Zune, consumer hardware and software, and TV platforms revenue increased $539 million or 65%. Mobile and Embedded Devices revenue increased $138 million or 28% driven by sales growth in Windows Mobile software and Windows Embedded operating systems.

  24. Even though it is not directly monopoly power by joeflies · · Score: 1

    It certainly is telling when you have enough revenue from windows and office to basically spend whatever it takes to enter whatever market you want. Hard to imagine there are many established companies or startup companies that can incur those kinds of losses to enter or take over whatever market they feel like without going bust or the board of directors shutting the place down.

  25. Now you know why Moore left... by Metroid72 · · Score: 1

    Family... hmmmm...
    The ability of high-level execs to get their bonuses (most of the time a bigger number than their salaries) is tied to the performance of their respective divisions.

    Case closed.

    1. Re:Now you know why Moore left... by toolie · · Score: 1

      Incorrect. If you read any business news at all you will see one of the biggest problems shareholders face with any corporation is the fact that executive pay/bonuses are NOT related to their company/divisions performance. Look at any airline, tech companies, etc for examples.

      --
      -- toolie
  26. Re:Lots of Numbers by tbannist · · Score: 2, Interesting

    No, they need about $8.4 billion dollars in profit for the console division to recoup it's losses. As I understand it the consoles (including games, live and peripherals) themselves have never turned a profit, though the entertainment division has had at least one miniscule profit.

    That 8.4 billion comes from:

    By 2005 the Xbox had lost $4 billion.
    (http://www.forbes.com/home/technology/2005/09/12/ microsoft-management-software_cz_vm_0913microsoft. html)
    In 2005 the entertainment division lost 391 million.
    (http://www.microsoft.com/msft/earnings/FY05/earn_ rel_q4_05.mspx)
    In 2006, the Xbox 360 lost $1.26 billion
    (http://www.videogamesblogger.com/2006/10/13/micro soft-lost-126-billion-launching-the-xbox-360.htm)
    In 2007, Microsoft has lost $2.76 billion
    http://www.microsoftmonitor.com/archives/2006/10/m icrosoft_fisca_6.html
    http://www.cinemablend.com/games/Microsoft-Loses-2 89-Million-in-Q2-With-Xbox-360-2544.html
    http://www.gamesindustry.biz/content_page.php?aid= 16432

    Now there might be some overlap between Fiscal 2005, and the initial number but given the number's $8.6 billion, even an overlap of $200 million is insignificant to the final number. It is highly unlikely that the Xbox group will recoup those losses in this console generation.

    --
    Fanatically anti-fanatical
  27. Bizzare by mgabrys_sf · · Score: 2, Insightful

    Atari loses 500 million in 1983, and Warner panics and promptly dumps the division. Even adjusted for inflation, Microsoft is losing more than this and are sticking it out? Amazing times.

  28. Re:Lots of Numbers by tbannist · · Score: 2, Informative

    Just to correct myself, I double counted Q1-3 for 2007, so that's only a $7.6 billion dollar hole. I misread the $1.9 billion loss as Q4 instead of end of year.

    --
    Fanatically anti-fanatical
  29. Accounting Magic by Anonymous Coward · · Score: 2, Interesting

    I'm trying to decide if you're defending accounting practices or making an insightful point about the nature of money. Care to elaborate? I feel like you've got more to say and I'd like to hear it.

    It seems to me that if the point of language is communication, then accountants (or perhaps more accurately, reporters who share accountant-speak outside its usual context) are a blight upon it. For example, if I say I've lost $5, I mean I had $5 and now I don't have it and besides, I've nothing to show for it. If I buy something for $5, I do not say that I've "lost" $5, I say that I've "spent" $5. If I'm being insufferable and aloof, I might say I had "expenditures" of $5.

    But if you post an "operating loss" of $100, what does that even mean? My deductions were more than my income... which means my expenses were more than my revenues. But accountants basically exist to shift the numbers; instead of saying "this warranty plan is going to cost us $X over the next five years," MS writes on a piece of paper "lost $1 billion" and suddenly they're knocking on a $2 billion loss. My (limited) understanding of various financial laws suggests that deciding where and when to report your losses or gains is perfectly normal and somewhat regulated. While I couldn't tell you how, this "accounting magic" (or perhaps I should call it monetary time travel?) probably helps with economic stability, et cetera.

    I just see it as also having a seriously problematic effect on the accurate and meaningful discussion of certain business ventures. As near as I can tell, MS has been working for years on this little console gaming project of theirs, and has yet to show a true profit from the endeavor. Maybe MS is good with that, maybe they want to control everyone's living rooms the way they have monopolized everyone's office space, and maybe they want it so badly that no expense is too great. But as a publicly traded company--and perhaps more importantly, as a company once recognized as a monopoly--I think we need to look at MS more carefully, and make it a point to cut through their accounting BS and discern exactly how their business is running and exactly how they are justifying the fiscal hemorrhage that is their entertainment division.

    Because even with my limited knowledge of accounting, it looks to me like they are engaged in anti-competetive behaviors, basically throwing their OS and Office cash down a big hole in an attempt to hit their competitors where it hurts.

    1. Re:Accounting Magic by Control+Group · · Score: 1

      First, I'd like to encourage you to get an account and post under it; this post is well-reasoned and interesting, but it's sheer chance I was bored enough to set my threshhold low enough to see +0 posts.

      That aside: my limited exposure to accounting (two mandatory semesters in college) leads me to believe that, in large part, what makes public (GAAP) accounting so inscrutable to most people is that it's tightly regulated. That is, everything needs to be accounted for in a very specific way, which, if you speak the language, means that everything is perfectly transparent. That very specific way, however, is highly obfuscatory to the layman.

      By contrast, private accounting (which is done by companies for internal use only, or by private companies who aren't required to maintain public accounting records), is far simpler, because its goal isn't to follow rules, but to sensibly account for everything.

      All that being said, there's no doubt that within the highly specific set of rules for public accounting, companies make use of whatever wiggle-room they've got to present the best face they can. Even if they didn't, however, the results would still seem obfuscatory to the layman, because the system itself is fairly arcane.

      In this case, I don't have anything like enough knowledge of either GAAP or MS to comment accurately on how close to "common sense" the statement of a $1.89b loss is.

      There is an interesting side effect to the nature of accounting principles which might be what the GPP is alluding to, which you mentioned in your first sentence. Since everyone knows what the rules are, and accepts them as the way that money is accounted for, there really isn't any difference between "real" money and "accounting magic." The money you can account for having (assuming you're compliant with all appropriate regulations) is, in fact, money you actually have - since everyone will credit you with having that much money.

      --

      Reality has a conservative bias: it conserves mass, energy, momentum...
  30. Re:Lots of Numbers by ShadowsHawk · · Score: 1

    The Zune and Sansa are advertised like crazy around certain college campuses.

  31. And now for something... by Torodung · · Score: 1

    ...completely different.

    This is a business article by a person named "Graft." Isn't that a conflict of interest?

    Remember how long it took the Genesis to succeed, guys? All they have to do is keep the thing on the market. MS is still making the right moves, and the race is far from over. It's only just begun now that the other major players have entered.

    --
    Toro

    1. Re:And now for something... by Talgrath · · Score: 1

      The Genesis also was sold at a profit; unlike the X-Box 360; it was a different time of course, but every console sold meant profit in Sega's pocket. What's more, Sega immediately had a great lineup of games, the 360 is a year in and they've only got two games that aren't also going to the PS3 or PC that I would want to play, Mass Effect and Halo 3 (note that Gears of War has been announced for the PC); though my bet is that both of those will hit the PC in the next year or two. Lost Odyssey might be good as well, but I haven't seen enough of it to make a decision one way or another. The point is this: I don't think Microsoft has enough exclusive games to keep people interested, their Halo fans have bought the console immediately, and now it comes down to the rest of the market. The rest of the market, is unimpressed. That aside, this a huge hit to take for Microsoft's game division, my bet is that the 360 MUST turn a profit by the end of its lifespan, or Microsoft will back out of the console market.

    2. Re:And now for something... by Torodung · · Score: 1

      my bet is that the 360 MUST turn a profit by the end of its lifespan, or Microsoft will back out of the console market. One can only hope. Then they can return their focus to developing OS software that works. ;^)

      I agree. If they are in this same trouble after Christmas, the enitre XBox venture (both 1 & 2) is a disaster. Right now, however, it just may be the result of people waiting for the other 3rd gen consoles to come out.

      The console market is funny that way. Time will tell.

      One thing is for sure, the 360 is a flop in Japan. That's not good news for MS. They are going to have to relocate or duplicate the heart of the console market (Japan) to succeed.

      Disclosure: I have a Gamecube and will be buying a Wii, and will never get an Xbox. I'm in the Nintendojo as a gamer.

      --
      Toro
    3. Re:And now for something... by Stormwatch · · Score: 1

      But remember... Genesis did what Nintendon't. Nowadays, Nintendoes something original, and the others don't.

  32. Re:New consoles suck by LKM · · Score: 4, Funny

    Actually, you can smoke pot with a pipe. Uhm... I mean... at least so I heard.

  33. It's shocking... by AlphaOne · · Score: 3, Insightful

    It's shocking, simply shocking, that Microsoft's hardware products follow the same methodology as their software products: ship it now, fix it later.

    --
    All opinions presented here aren't mine.
    1. Re:It's shocking... by Torodung · · Score: 1

      ...but not surprising.

      Try product abandonment. I bought an "Actimates" D.W. doll for my daughter in '99 ($60), with the computer hook-up ($30), and when it flopped, Microsoft never did another Arthur Actimates title again. They just quit with the original product line.

      We got one math and one reading title and that was it. The sales pitch promised many such titles. It was like buying a game console, and the company stops producing games after the initial lineup.

      They completely abandoned the line.

      They didn't write Sidewinder customization software for XP either. My $120 force feedback 1 joystick just collects dust. My Gamepad has no macro capability like in Win98.

      As a result, I no longer trust MS hardware products. They don't understand the durable goods market at all. The only thing they've done right is mice.

      For me, XBox360 is just another unsurprising nail in the coffin that is MS hardware.

      The "Surface" will be a disaster too, just wait.

      --
      Toro

  34. Re:Lots of Numbers by LKM · · Score: 1

    Is the Zune adding profit, or is it just adding revenue?

  35. Re:New consoles suck by Anonymous Coward · · Score: 0

    And it still works after 20 years! I hope you don't really think your Sega Saturn is 20 years old...
  36. Re:Lots of Numbers by BrerBear · · Score: 1

    Microsoft's SEC filing says-- Yes, the numbers are in the SEC filing. It's the "Overall the Entertainment division did well" commentary that is Zonk's editorial.

    It's a strange definition of "well".
  37. B-School case study time by Anonymous Coward · · Score: 0

    So if you were in charge of Microsoft, what would you do to turn the 360 division around? Slash console prices? Push a Wii-style controller onto the market and shift strategy to targeting the casual crowd? Stay the course and hope things get better with the introduction of games like GTA IV and Halo 3? Kill the division?

    What I'd do, I'd say shove off to the ESRB and introduce a line of hentai-style porn games. That'd move some units, figuratively and literally.

  38. Easy way to profit by GregPK · · Score: 1

    The easiest way for Microsoft to regain xbox consoles on the market. Go back to to the design board with a third party contractor and tell them to come up with 10 different solutions to the current problems with the xbox 360. Cover all warranty costs with the design improvement added in. Drop the cost of the console by 100 bucks across the board. Also, for a limited time after fixes are done they should sell a Halo 3 limited edition xbox 360. Design it with colors, ect. Release it with Halo3 in the box and sell it for the current pricing structure. I'd also opt for a giveaway of free halo 3 to all Xbox field reps 1 day before launch. Who is it you think has to deal with the problems on a day to day basis. Bill Brunelle certainly doesn't.

  39. Re:Bizarre by Anonymous Coward · · Score: 0

    Not bizarre at all.

    For all intents and purposes, Windows and Office will continue to grow in revenue, but they're mature markets now. There won't be big jumps there, they already have saturation.

    Microsoft needs to find new revenue streams, insurance against either a market shift against desktops or against a competitor actually knocking them down. So, they've focused on a number of other markets -- gaming is one. Curiously, they're generally showing losses in all other markets (except office/windows), but it's still a necessary thing for them to try to get started.

    Only a company with a secure revenue stream like Microsoft's could take this sort of long-term approach, lose billions per year for years, and still stay in the market.

  40. A Microsoft life (fictional) by namekuseijin · · Score: 1

    I was born in 1975.
    I was an early microcomputer aficionado and was at my early 8 playing with a MSX running Microsoft Basic.
    As I grew older, I felt an urge for an IBM with Microsoft DOS programming in QBasic with edit.
    Microsoft Windows 3.1 grabbed my interest eventually and there was I setting modems up and getting into BBSs...
    Microsoft Win95 got me to line up to be one of the first to get it.
    I was astounded by Win2K and the host of amazing DirectX games, including my beloved Microsoft Flight Simulator.
    Microsoft lauches an amazing gaming machine: XBox! whoorey!
    Microsoft was able to steal gold developers Rare from Nintendo. whoorey! take that, jap suckers!
    Got Microsoft XBox 380 on day one!
    Got Zune on day one!
    Got Microsoft Vista on day one! Am I rich and souless or not? ...

    oh, those were the golden days... now I'll take a snack over my internet-powered Microsoft fridge, sit to play my XBox Ultra on my Microsoft home-theater and then feel today's Space Opera simstim via my left ear cyberspace microsoft...

    --
    I don't feel like it...
    1. Re:A Microsoft life (fictional) by senatorpjt · · Score: 1

      Well, here's my story.

      I was born in 1978.
      My first computer was in 1982 at age 4, an IBM PC with 64K of RAM and BASICA.
      I used that until 1990, when I got a 386-20 running DOS, and I started using Borland C++. It came with about 100 pounds of manuals, a quarter of which was the Windows 3.1 API.
      I started learning the Windows 3.1 API, and absolutely hated it. Then, I found a floppy disk image on a local BBS, Linux 0.99.
      I kept using Linux until around 1996 (when I graduated from high school), when I started to realize, in the "real world", that Linux couldn't run the programs I needed to use. I could submit high school book reports written in LaTeX, but I couldn't run required stuff for college classes.
      I started using Windows 95, and grew to despise computers.
      In 1998, I quit the field completely and became a chemistry major.
      I guess I didn't really think about the reason why I got out of the field until I got my Powerbook in 2005, and when the PS3 came out, hearing people saying how much Sony sucks. As I look back, no matter what Sony does, they haven't completely destroyed something that was the most important thing in my life for almost 20 years. I've since learned to reach an agreeable relationship with computers again, but at this point, I can't really devote any time to them anymore.

    2. Re:A Microsoft life (fictional) by namekuseijin · · Score: 1

      a chemestry major? I'm sure you'll need a cluster of PS3s to do real time chemical reaction simulations... :)

      --
      I don't feel like it...
    3. Re:A Microsoft life (fictional) by senatorpjt · · Score: 1

      I don't do computational chemistry, but we do have an experimental PS3 cluster.

  41. I'm a Wii by tepples · · Score: 2, Insightful

    Soon the console market will be like the desktop operating system market, with XBox (running a derivative of WinNT) subsidized into dominance and PS3 (running Linux) relegated to relative obscurity. How will it affect Wii and Mac?
  42. Re:Lots of Numbers by senatorpjt · · Score: 1

    Revenue is money in, Profit is money in minus money out. You can make a product for $1000 and sell it for $100. If you sell 1000 of them, you have a revenue of $100,000. However, you have lost $900,000 in terms of profit.

  43. Added side benefit by Slashdot+Insider · · Score: 1

    By writing it off last year, they can still claim in shareholder meetings and press releases that they "plan to and are on target to profit in 2008".

  44. Re:New consoles suck by donaldm · · Score: 1

    Hmm Sega Saturn working after 20 years, fantastic considering the console was first introduced in the US on 22nd Nov 1994 http://en.wikipedia.org/wiki/Sega_Saturn. Oh well I guess the secret time travel facility inbuilt into the console must be working or you are smoking some really good stuff.

    --
    There ain't no such thing as proprietary standards only proprietary formats. Standards are by definition open.
  45. Re:Bizarre by mgabrys_sf · · Score: 1

    It's interesting that you mentioned Microsoft's losses in the other markets (I'd have to do digging but certainly their appsuite and OS business are their only real revenue draws). I worked for Quark for a time, and watched them try to break out of their associated market with QuarkImmedia and an aborted Photoshop clone (never got out of the lab). I wonder how long Microsoft can sustain those kinds of losses in front of investors before they cry foul and Microsoft's cap drops. Investors are highly fickle and if they got the idea that Microsoft was a one-hit wonder, it'd be dramatic. I don't think carrying another mega-loss project would help them maintain a power-position with Wall Street.

    In fact, it's one hell of a risk.

  46. They REALLY are doing better this year. by DeeDob · · Score: 0

    Last year, they reported loss of around 2 billions.

    This year, it's 1.89.

    You have to remember though, that on that 1.89, around 1.2 was spend for extending the warranty to three years. They have purposefully included that 1.2 in this year's budget instead of "spending" it as repairs come.
    In short, MOST of that 1.89 havn't been spend yet.

    Their "loss" passed from around 2,000,000,000$, to around 700,000,000$ in a single year.

    Add into that the fact that this 1.89 billion losses is accountable for ALL "entertainment" platforms. The loss operated by the Zune and other such things are ALSO counted in it. This is NOT only the losses for the 360.
    Counting that, the 360 itself may be very close to breaking even.

    So i think they are right when they say that they are doing "fine" even if they reported losses of 1.89 billions.

    With Halo 3, Mass Effect, Halo Wars and other such "anticipated" titles coming out, i beleive that next year, they WILL break even and start to turn in a profit. At least their 360 division will, if not their music and movies...

  47. Overhead by tepples · · Score: 1

    As long as the platforms are closed, it's the games that will ultimately drive sales On closed platforms, it's marketing that drives sales of games, not the games themselves. A startup development studio building itself up on sweat equity may have a product with innovative gameplay, but the console oligopoly doesn't care about it until it has tens of thousands of U.S. dollars in the bank to pay for overhead costs.
  48. 'cept by SgtChaireBourne · · Score: 1

    Except that articular console 'game' system isn't supposed to make money or even play well. If it does then fine, but the primary purpose is to be a testbed for the technologies formerly known as Palladium. That's why its maker doesn't appear t care that people laugh at its clunkiness, poor sales, egregious quality (30% return rate), fire-starting powersupplies and what not.

    --
    Beta is broken and the link to classic doesn't work. Stop wasting our time or there won't be anybody left here.