Google Airs Super Bowl Ad
theodp writes "CNET's hunch that Google might run a Super Bowl ad entitled 'Parisian Love' proved to be well-founded. The ad just ran (did you know that you can search the Internet using Google?), and Apple certainly doesn't have to worry about losing its claim to having produced the best Super Bowl ad ever. In fact, you might want to check out the spoof 'Parisian Love' apparently inspired — 'Is Tiger Feeling Lucky?' — if you want to see a better pitch for Google."
Did anybody else find that kinda...creepy? Like some Roman Polanski just met a possibly underage girl* in a chat room and now he's going to stalk her* while fantasizing about moving near her*, gettin married*, and having a kid* all while he dosen't even know French*.
* the "girl", "AA 120" airline, "jobs", "church", "crib", and "translate" searches; respectively.
Major company runs television ad during profitable sports event.
Gasp. Newsworthy indeed.
StoneCypher is Full of BS
Searches on Google about lacerations and blood stains and no mentions of raptors?!
Man, where is the world going...
Jeff Jarvis: "Disappointed Google didn't make a new commercial appropriate to the Super Bowl. France? Football? Google?"
I don't get it.
This being Slashdot, I understand how this might seem confusing to some readers, but that's actually the way some romances happen. A guy meets a girl, likes her, tries to impress her, and amazingly, it works.
Forget the ad, I want that Internet Connection.
Try this in your Google Suggest enabled search field (Safari, Firefox, Google home page): ...
Just type the word "Why"
First suggested results:
Why do men have nipples
Why is the sky blue
Why is my poop green
Why are black people so loud
Recently bumped off the top list of suggested search results: "Why does my vag smell"
What would we do with out such an enormous cultural asset such as Google?
The ad seems to suggest that they're doing the 2010 Census. That would be big news.
...who thought this ad was pretty damn brilliant? Low-key, sure, but also sweet, memorable, and focused on the product/service itself rather than hype and glitz? I thought it promoted the both the company's values and the value of what they provide to their customers extraordinarily well.
Maybe I'm just not cynical enough, but it sure gets my vote. /tsg/
It was well done. It described what many people use Google for.
Search on my home town - http://www.cityoflakecharles.com/
Mardi Gras early? - http://www.wwltv.com/sports/superbowl-tease/French-Quarter-bracing-for-ultimate-party-if-Saints-win-83450602.html
What can i do to help - http://www.squidoo.com/freevoodoodollspells
Tickets home after the Saints win - http://deals.farecompare.com/2009/01/29/cheap-flights-for-carnival-and-mardi-gras/
- Who Dat Motherf**kers
Worst Commercial Ever!
Searches on Google about lacerations and blood stains and no mentions of raptors?!
Oh, the raptors. I didn't know Toronto was playing. Did they win?
In the ad during the superbowl, the airline was Delta. In the transcript posted above, it's AA.
(I might be wrong)
Actually, I thought it was simple and to the point (something you don't see very much in Super Bowl ads).
I didn't watch the Superbowl (cable's out), and so far three friends have called me to tell me to watch this ad, while I haven't heard a peep about any of the other ads that aired. I'd qualify that as a pretty significant success.
Also consider that the ad's simplistic nature can be thought of as a reflection of Google's products. Apple's used same strategy very successfully while marketing the iPhone, albeit from a somewhat different angle.
I also wouldn't list Apple's '1984' as a particularly good ad. It was expensive, confusing, and made absolutely no mention of the product being advertised. My favorite super bowl ad is still the E-Trade monkey ad.
-- If you try to fail and succeed, which have you done? - Uli's moose
I guess money can get you anything... even a SuperBowl ad. I had NO idea. VERY impressive, I must say. Who would've thought?
ATM machines in Paris
How to make quick cash in Paris
Where is the consulate in Paris?
How to say "I am broke" to French airline official
Homeless life for foreign nationals in paris
What can I say? I would have made better use of the weekend in Paris than this dude did.
I scream. You scream. I assume that means we're both acquainted with the problem. We proceed.
Oh gawd. That ad was based around a lame, confusing reference to a certain novel — a novel that the makers obviously had not read. It doesn't make sense to anybody who doesn't already think that Apple products are Destined to Save the World. Anybody who thinks this is "best ever" needs to get out more.
So the ad is telling us that some horny dude knocked up some chick in Paris and was looking for a church to confess his sins, and they told him that he can't leave the country or Jesus will zap him, and that he better buy a crib, but he's so poor that he has to build it instead, and next he'll probably search for "best suicide method" ... so thank God for Google, the benign giant who knows every minute detail of his pathetic life.
Is a super bowl some kind of large toilet?
I detect a big Googly brother undertone. Anyone remember the accidentally released Yahoo searches that told the story of people's personal lives through their search queries?
Doesn't everyone already use google search? Wouldn't they have gotten much more bang for the buck with a Chrome ad?
Did anyone freeze frames on those search autocompletes? I saw one that said "Who is the antichrist?" I was hoping to see some more nasty stuff, but they were censored out. Sopmeone should compare the TV ad. and the real search engine results. [grin]
Ant(Dude) @ Quality Foraged Links (AQFL.net) & The Ant Farm (antfarm.ma.cx / antfarm.home.dhs.org).
I thought it was a sweet ad. At the end, though, I had him googling "divorce lawyer."
A squid eating dough in a polyethylene bag is fast and bulbous, got me?
I don't know why Google needs to advertise - their domain name is the verb "to inquire". But the ad was cute. I was entertained for 30 seconds. Not moved, not inspired, entertained. They went with the mini-movie boy-meets-girl trite story theme in a search engine context and it worked for me. The next time I search for information I'll use Google - not because of the ad but because it's a reliable solution to that need, until it's not.
And it didn't have Bill Gates shaking his butt in my face, which is nice. That was bad enough in standard def, but I was watching this one in HD.
Help stamp out iliturcy.
Those were my Google searches! I just recently built that crib!
Every search I saw on that google commercial, I kept thinking... oh yeah porn coming up from that one. /got unintentional porn tonight searching for "ethnic persian" /WTF
Safe search must have been on I guess.
How's this for not having your act together: http://video.google.com/superbowl.html
(incidentally one of the first search results)
Missed a big opportunity... Just saying. ;-)
Haven't you heard of Google TiSP?
http://www.google.com/tisp/
I wonder why they didn't advertise this - everyone already uses google search.
And for those wondering, Clearwire is just a franchise of Google TiSP
My farvorite Search Story was the Gotham-themed one, but it seems to be gone from YouTube now! What happened to it?
Could this be a sign that google (the company famous for NOT needing to advertise), decided it was time to start advertising? Why? Are they scared of losing marketshare? I loved the commercial, simple to the point, and relaxing, while pulling at heart strings. But what gives? Why is google advertising when they are a noun and verb?
http://wwww.zerospeaks.com
Googles ad was one of the better ones imo. Only a few other standouts and both of them were beer commercials. Course ymmv on what you consider good.
On a side not I was pleased to see that CBS did at least reach a compromise with their...lets say selective censorship and only ran a very short Tim Tebow ad as opposed to something longer and more dogmatic.
Disclamer: I'm a Florida Gator, I like Tim a lot, I'm also a (weak) atheist who is pro-choice.
Really, I know what I'm doing...Ohhhh, look at the shiny buttons!
Applaud it's fucking awesome placement just a few commercials after the KGB ad. *BIG* 'Fuck You' to both KGB and Bing.
Still waiting on Serviscope_minor to wake up to fucking reality and realize that Jessica Price isn't going to fuck him.
it goes like this:
Guy: "Hi, you're very pretty to me, here are some PERL earings. Will you go out with me?"
Girl: "...."
Guy: "I even got you this RUBY hairpin, will you go out with me now?"
Girl: walks away
Guy: "..."
There's really no need to automate this, seeing as there are no unpredictable branches in the pipeline. You're going to get the same result every time. You might as well write "GOTO 5" and be done with it.
This was one of the company's many April 1 jokes.
Stylish sheet to fix many problems in Slashdot's D3: https://gist.github.com/801524
thinking us French girls will actually marry you.
http://lmgtfy.com/?q=why+can%27t+i+own+a+canadian
Sewage Treatment Facilities - "Our duty is clear."
It's one of their many April Fool's releases.
Surprise! They fooled you.
Test 1:
Type "Christianity is" --- without the quotes
Test 2:
Type "Hinduism is" --- without the quotes
Test 3:
Type "Buddhism is" --- without the quotes
Test 4:
Type "Islam is" --- without the quotes
Try it yourself !
Since I'm a Saints fan and we just made Peyton Manning piss his pants,I'm in a really good mood. The Crown Royal helped....The Google ad painted an exceptional picture of just how well connected we are to the Web. You mean there are other search engines - other than Bing? Now about the Saints- you guys drive on down to New Awlins Tuesday. Sign up for Parting 501. Yeah,its a grad course.
If you install a Super bowl be sure to install the companion product the Al Bundy 4-roll toilet paper dispenser along with it.
Sure it terminates. It's a trivial task, all he wanted to do was "find".
If I have seen further it is by stealing the Intellectual Property of giants.
Hack some face recognition software to recognize body shapes, allow the AI to be trained on the user's personal porn collection, integrate it with wget and a bittorrent client, and you will have the firefox add-on to end all firefox add-ons.
If I have seen further it is by stealing the Intellectual Property of giants.
You hear that whooshing sound over your head? It's not a package delivery through the sewers!
That was my fourth suggestion. My sixth suggestion was "why can't I own a Canadian"
The super bowl ads this year were horrible. I remember like 2 years ago the Super Bowl ads were these insane ads in which were hilarious and had great actors in them. This year they weren't much better than normal ads.
The Google ad however really stood out. Heck it even made me feel emotional.
I welcome our new Google overlords!
It's not just Bing that lit the fire under Google that helped make this happen, Facebook is actually their most potent threat - wrote about it here. They're challenging Google for ad revenue, for search, for email, the list goes on. I saw some pretty compelling discussion on Twitter speculating about how long till Facebook comes out with their own browser.
So the question I have is, will we see a Facebook superbowl ad next year?
...unfortunately no one can be told what The Mat^H^H^HGoatse is...they must experience it for themselves...
How the feck can this be considered news? Google does a ton of stuff, we don't need to hear about it every time they change coffee brand, cough loudly or adjust their logo by one bit.
Slashdot appears to becoming the PR outlet for Google.
I thought it was sweet. -_-
There are six more of them here: http://www.youtube.com/searchstories It's a really good campaign. Most of the videos have the awww factor and it shows off Google's services very effectively.
It was a well done Ad.
The "Paris" ad was sweet and thoughtful, the "Tiger" ad was just nasty and mean-spirited.
I don't get the criticism of the Google ad, I thought it was just perfect.
It has a story.
The story is not offensive, but rather personal and endearing.
There is a positive message.
There is a happy end (since we're expecting a baby any day, I am quite biased on this one).
And google is there, from the very beginning, like a faithful, useful, reliable friend.
I think this ad has genius written all over it.
"The agriculture ministry is not in charge of Gundam" - Japanese ministry official.
Interesting how so many ads were trying to put the viewer into a desired mood, and then associate it with a product (the TV ads, the car ads, Coke, etc.), while Google's ad was just a straight-forward story. The Google sequence of search terms were exactly like frames of a comic, where the viewer fills in the storyline inferred by the sequence. (Having just read Understanding Comics by Scott McCloud, I now know that technique is called "closure" -- thanks, Scott.)
Telling a story instead of setting a mood really highlights the Google esthetic: function, always function, before form.
"We receive as friendly that which agrees with, we resist with dislike that which opposes us" - Faraday
I have heard that already. Some people get the impression that anything you reach through Google is on Google. And I've heard people complain when they find Google "hosting" a site with offensive material.
I liked the commercial. It tells people that Google is still doing very cool and useful things with simple text instead of pretty pictures and vast advertising campaigns (Bing). And it reminds people that Google still does search. With all the Google-branded phones and software, I'm worried that Google is going to get a black eye from one of them and spoil the entire brand.
What's sad is that this ad was the best one that was aired during the Super Bowl, and it is 6 months or so old. To top it off, it wasn't even the best in the series. It seems that the internet has forgotten the Batman one that they used to have. I can't find a copy of it ANYWHERE now.
I was watching and waiting for something funny to pop up in the autocomplete so I could post it on http://autocompleteme.com/
8)
stephen
Keeping babies in cages is frowned on by most other societies, according to anthropologist Meredith Small:
"Our Babies, Ourselves: How Biology and Culture Shape the Way We Parent"
http://www.amazon.com/Our-Babies-Ourselves-Biology-Culture/dp/0385483627
http://books.google.com/books?id=925HAAAAMAAJ
"""
"In the winter of 1995, in a dimly lit room in Atlanta, Georgia, I witnessed a birth. Not the birth of a baby, but of a new science, ethnopediatrics." Thus begins Meredith Small's new, groundbreaking book on the study of parents and infants across cultures and the way different caretaking styes affect the health, well-being, and survival of infants. Pediatricians, child development researchers, and anthropologists today have turned their research efforts to studying this new science of why we parent our children the way we do. Each culture, and often each family, offers advice and directives on the right and wrong way to raise and care for infants, from feeding, interaction, emotional support, sleeping, and more. Yet scientists are finding that what we are taught is the right way to parent our children is based on nothing more than cultural directives-and may even run directly counter to a baby's biological needs. Should a child be encouraged to sleep alone from an early age, as parents do here in the U.S.? Is breastfeeding better than bottlefeeding, or is that just the myth of the '90s? How frequently should children be nursed-or does it matter? Do children in all cultures develop colic? How do mothers in different cultures respond to a crying baby? And how important to our infants' ultimate development is it to talk, sing, and interact with them? These are but a few of the questions Meredith Small, through the research emerging from this new science, answers-and the answers are not only surprising, but may even change the way that we think and go about raising our children. Written for general audiences and parents alike, Our Babies, Ourselves shows what makes us bring up our kids the way we do-and what is actually best for babies.
"""
From a review there: "A look at the not-so-new idea that how babies eat, sleep, and cry is determined by the culture into which they are born -- including a subtext that the ever-evolving parenting mode in the US may still not be all that baby-friendly. "
Also related:
http://www.google.com/search?q=attachment+parenting
http://www.google.com/search?q=cosleeping
http://www.google.com/search?q=extended+breastfeeding
http://www.google.com/search?q=continuum+concept
http://www.google.com/search?q=crib+cage
http://www.google.com/search?q=unschooling
http://www.google.com/search?q=free+range+children
A 21st century issue: the irony of technologies of abundance in the hands of those still thinking in terms of scarcity.
Before the Superbowl, Eric Schmidt (CEO of Google) tweeted:
"Can't wait to watch the Superbowl tomorrow. Be sure to watch the ads in the 3rd quarter (someone said "Hell has indeed frozen over.")"
It was a nice ad (very touching), but...SERIOUSLY??? I did NOT watch that ad and say "Hell has indeed frozen over"! In fact, thanks to his silly hype, I was left incredibly underwhelmed. Thanks alot, Schmidt.
All these comments and no one noticed that when they did the search for Church one of the queries that came up when they had only typed 'Chu' was 'Chuck Norris' Which makes this the coolest ad and now the Google employees better watch out for roundhouse kick related incidents.
This is Google's response to both Bing and KGB.
But, does this mean the age of the DotCom Superbowl Commercial is back?
And, what about the political advertisements? We had one about debt (we pay .5 billion per day, mostly to foreign investors) and one on pro-choice.
What those who want activist courts fear is rule by the people.
It was April 1, when they linked it from the homepage. If you can't tell that it's a joke, you're pretty stupid.
"commode-based TiSP wireless router", or "largely sanitary process -- provided you follow these step-by-step instructions very, very carefully.", or "our Plumbing Hardware Dispatchers (PHDs)", or the professional installation "which dispatches an army of factory-trained, sub-contracted nanobots from the TiSP Access Node. The nanobots travel with exhilarating nano-speed through the sewer system and into your home to perform the installation service, which should be complete within 15 minutes. Note: For your own physical safety and emotional well-being and in consideration of the nanobots' working conditions, please make absolutely certain that your toilet is unoccupied at the scheduled appointment time."
Foolish PR? Yes, I suppose there are plenty of stupid people around who might be fooled by the obvious joke. Frankly, I don't care - and apparently Google doesn't either.
I have developed a truly marvelous proof of this comment, which this signature is too narrow to contain.
I found it funny that google believes you want to translate spanish to english when you type in "translate tu es tres mignon" Google Return: Translation for tu es tres mignon: Spanish English tu es tres mignon - you're very cute translate.google.com
They say write what you know!
http://www.youtube.com/watch?v=fNbMnDem3ro
In my defense - I was converting my company's mail from Exchange to Gmail at the time, and it was going so swimmingly I had some free time.
"If you can't tell that it's a joke, you're pretty stupid."
You have made the issue an occasion to act out your anger, instead of considering the underlying circumstances.
That is not a way that a big corporation should present itself. It's the kind of unfunny "joke" that only someone who is socially challenged would think is funny. Corporations must communicate with everyone, not just a backward few.
You said, "Frankly, I don't care..." That's obvious.
I care. I don't like seeing Google doing less than its best, even though I don't do consulting for them.
They've been running ads like this in Japan for several months now:
http://www.youtube.com/watch?v=ro0dc4sMku4 ...mostly likely because their market share here is around 35-40%, less than Yahoo! Japan's 50%.
http://www.youtube.com/watch?v=msWY2Lt3dFE
http://www.youtube.com/watch?v=XNf6HYl6r5E
http://www.youtube.com/watch?v=oblhekZd-tA
http://www.youtube.com/watch?v=mzelkn9lvF0
http://www.youtube.com/watch?v=PmYE_58jNvI
http://www.youtube.com/watch?v=JLJYFkkAIas