Senate Votes To Turn Down Volume On TV Commercials
Hugh Pickens writes "Ever since television caught on in the 1950s, the FCC has been getting complaints about blaring commercials but concluded in 1984 there was no fair way to write regulations controlling the 'apparent loudness' of commercials. Now the AP reports that the Senate has unanimously passed a bill to require television stations and cable companies to keep commercials at the same volume as the programs they interrupt using industry guidelines on how to process, measure and transmit audio in a uniform way. Senator Charles Schumer (D-NY), a co-sponsor, says it's time to stop the use of loud commercials to startle viewers into paying attention. 'TV viewers should be able to watch their favorite programs without fear of losing their hearing when the show goes to a commercial.' The House has already passed similar legislation, so before the new measure becomes law, minor differences between the two versions have to be worked out when Congress returns to Washington after the November 2 election."
Cause it ties the playback loudness of the commercials to *what program material surrounds them*: the same spot could play louder during Footday Night Monball than during CSI, frex.
FCC wisely ducked this, last time.
What will the Senate do next, vote to reduce gravity, so overweight people can get around more easily?
Congress was working for the people... Is this some kind of sick joke meant to lull us into thinking that every congressman isn't in the pockets of big business? Hrrrmm. It's getting near election time, that must be it...
If telephones are outlawed, then only outlaws will have telephones.
So AC.. I've often wondered if it was worth putting a studio grade audio compressor into the audio chain. Anyone ever try this?
Does this sort of thing really need to have the law getting involved? It's only a small irritant.
Is it a bit of deflection from the real issues that are going on at the moment?
I put my books on Amazon, Smashwords, Demonoid, ISOHunt and Pirate Bay. Search for 'Michael Cargill'
I would like a rule that requires political ads to be played a significantly lower level than programming. A person can dream, can't they?
Isn't the increase in volume how Tivo know what are commercials to skip them? If so, isn't this what advertisers would want to do anyways?
At least in the DC area ... are the local PBS stations. I'm not sure which one it is, but there's one that makes me almost jump out of my skin when the show ends, and they go to commercial.
Hopefully the legislation doesn't actually include the term 'interrupting' in the volume limits, or the commercials in between shows (like all of the ones on PBS) will be exempt.
Build it, and they will come^Hplain.
The place where I've most experienced this is Hulu commercials. I doubt this will apply to them, though. There's nothing like falling asleep with a show on to be awakened by a commercial at 2-3x the volume.
Finally!
Takes the edge of death of TV before they do something about commercial volume. Go figure.
No budget passed for this year, first time ever since budget rules hit in the 70s. But they have time for this?
Huge debts, multiple wars, high unemployment. But we gotta get those commercials!
Maybe they can take on college football playoffs too?
Awesome. USA! USA! USA!
Can't these meddling fools mind their own business? Evidently not, judging from the current debilitating deficit.
I have an old Magnavox TV with smart sound. Loud commercials are not a problem for me.
Why, without your clothes, you're naked, Miss Dudley!
Hi Billy Mays here for the Commercial Kill.
Sick of commercials blaring and waking up your hooker in the middle of the night?
Using the power of the internet we can eliminate loud obnoxious commercials for your viewing pleasure.
Note: Commercials only removed from pirated material. Non Pirated material will be subject to EVEN LOUDER commercials that conveniently have the volume control disabled during duration.
Of all the things that started out in the good ol' US of A, this is second only to the lightning rod in "things that need to reach global acceptance".
You can't take the sky from me...
As for the technical side of this, it seems to me something like Replaygain would work well. Especially since commercials are known before hand (no live broadcasting) - the program establishes a baseline sound level that audio is measured against. Depending on track or album gain settings, I think that this would be made to work.
...
http://wiki.hydrogenaudio.org/index.php?title=Replaygain
As far as congress goes? I'm so glad they can get this bill passed, when everything else is punted down the road until the lame duck session or beyond. Lord knows we don't pay them nearly enough to think about anything harder than freakin' TVs being too loud
They can't pass a fucking budget, the ONE THING we need them to do, but they can legislate tv volume. Awesome.
Normally I'm pretty apathetic about political nonsense, but something about this story enrages me. This is just so unbelievably frivolous, but it sure will play well to the average voter who probably watches 40 hours of television a week and strongly agrees with the statement that "TV viewers should be able to watch their favorite programs without fear of losing their hearing when the show goes to a commercial."
It's not that I'm especially fond of advertisers, it's just that I have trouble acknowledging a world where ANYBODY GIVES A FUCK about this "issue".
I'm so glad the congress took time off from wrecking the economy to fix this huge problem!
You mean that still exists? I thought it was replaced by internet streaming!!
AccountKiller
Too bad I don't use the TV any more. Kinda 20th century stuff like the US mobile infrastructure.
IIRC, our Phillips Magnavox large screen CRT TV had a "Smart Sound" feature that basically just normalized the volume all the time. I have to say it worked pretty well. I'd always notice watching TV at someone elses house that some ads played REALLY loud compared to the program. We had that TV from about the mid 90's I think.
Why don't more TVs have it? (rather, I know "cost" is probably the main reason, but it should be a good enough feature to be fairly standard today, you'd think)
Ban the use of sirens in radio commercials to get attention. I don't know how many times I heard one in a commercial and the natural reaction is to start looking for the ambulance or fire truck or police car.
I can't hear you over the commercial.
Seriously - this should be easy for sound engineers.
"No matter where you go, there you are." -- Buckaroo Banzai
I hate it when a commercial comes on very loud making my dogs bark.
A decision that politicians made that didn't completely suck? Impossible. Surely there's some sort of catch. Even if there's not, I'm sure they'll screw it up soon enough, anyway.
Filthy, filthy copyrapists!
Umm... how about Root Mean Square calculation? I use it all the time. I have to master audio and the funny thing is unlike Creed & Nickelback, I care about not just peaks, but overall sound. It can be done.
Now I can rest easy, knowing that the folks in charge are focusing on the really important matters. It was just last night, I was jolted out of a nap in front of some program on global warming or something by an ad for American Idol...
"Before God we are all equally wise - and equally foolish"
Albert Einstein
if only there were also fewer of those commercials :/
billy mays here. would you mind turning up the volume?
"Persistence is annoying success." - ghee22 11:28:1999 - 10:53:PM
AGC? All older TV's & stereos had automatic gain control to keep the volumes level. It doesn't seen like it'd be too hard to implement for commercials.
I already dropped cable for dsl, netflix, hulu and hd over the air. I am 22, not only does my generation not need landlines, but we don't need cable either.
Magnavox TV's used to do this, if I recall correctly. I tried to find something similar for my Myth setup, but never did. Did that idea just fade away?
Only $2150.00 to do it yourself.
I had severe insomnia - I even almost died of it - Yes you can! Anyway I would have the TV on so I could have something to focus on and I remember commercials especially from Billy Mays that would startle me so badly it felt like I came near to breaking a bone. Subjecting me to a sudden auditory explosion is enough to get me pissed off enough that I will black list the product. There are so many brands of each product, I don't have to buy theirs. They have been claiming the commercials are not louder than legal for years, yet one time I could NOT hear this show, so I started to reach for the control to turn up the volume. Suddenly a commercial came on so loud that it blew the speakers - smoke poured out. I remember getting into it with trolls here who said the commercials were not any louder it was just a perception caused by the average loudness being higher. Now they are acknowledging that they are louder? Seems news sources have a bit of trouble "Making up their minds". I guess it's a matter of perception. Startle me and you piss me off.
www.Migrainesoft.com - Computer giving you a headache? We can fix that!
It is really a sad day when an announcement about this makes people (like me) so happy!
I mean it is just television. I hate that it is such a powerful force and know that annoying commercials are one of the few obvious reasons to get up and walk away from the TV during any hour long period of time.
Ignoring the fact the PVRs and TiVo have all but eliminated commercials in my own home, I have to wonder if this is somehow a bad thing for the 60% of people without a PVR. Does that kind of thinking make me a liberal elite?
I went to battle M.C. Escher, but drew a blank.
Why are you even watching TV in the first place.
Go download what fancies your taste, skip the damn adds. Watch things at your convenience. DOWN WITH TELEVISION NETWORKS!
From the general feel of the comments so far, it looks like my opinion will be pretty unpopular, which makes me a bit scared to post this, but I really don't like this law.
Things can sound like a good idea on paper, and often have positive intentions, but when you make a law out of every good idea it can create problems. Every law we make takes away just a little of our freedom (in many cases, a lot). Make murder against the law, I lose the freedom to murder you, and vice versa. That's well worth the cost. But all the little laws like this stack up.
I mean in this case, sure, having a commercial that's loud could inconvenience people, maybe annoy people. And I'm sure it'll make a lot of people happy to not have to deal with it. But as Americans, we don't have a right to not be inconvenienced, to not be annoyed. Of course quieter commercials isn't a really a big deal to us. Maybe it will be more "pleasant." But having a loud commercial be a crime? Really?
Usually when someone says, "You know, there oughta be a law," there shouldn't be.
I'm glad to see they are wasting time regulating tv commercial volumes. That must mean that all of our other issues have been solved, right?
Just run your TV sound out through a volume limiter. Turn the TV volume up to a higher level that you are comfortable with during regular programing, Then turn the volume limiter to a comfortable level. Commercials won't be able to go above that volume.
Why did this require the intervention of Congress and not just the FCC?
Senate Votes To Turn Down Volume On TV Commercials
Why waste all this time voting. The one with the remote control should have just done it.
doesn't have a chance of passing.
if it passes it won't be enforced.
enjoy our corporatic overlords.
Absolute statements are never true
One way to work around a requirement to play commercials at the "same" sound level as the show is for the broadcaster to slowly turn the volume down on the show just before the commercial. Then the viewer will have to turn the volume waaaaaaay up just before the commercial comes on, and they get acoustically hammered before they can turn the volume down.
I suspect this is already happening: There's lots of shows where I find my volume is turned right up to hear the dialogue just before a commercial.
I know 3 things are true:
1. The mute button is my friend.
2. The fast forward button on my DVR is my best friend.
3. I watch waaaay too much TV.
What are these "commercials" they speak of?
Also, I'm quickly forgetting what "TV" is, as what few shows I watch aren't on a television, don't come over broadcast, don't come from television companies, and in which I don't watch any commercials. That's how others see them I guess, but meh.
So I guess the only aspect of "TV" in the shows I watch are an arbitrary time factor and some highly circumvented decency rules.
>>>Non Pirated material will be subject to EVEN LOUDER commercials that conveniently have the volume control disabled
I hate that. I'll be watching Stargate or something, with the volume at 25%, and suddenly a commercial pops-on at 100% volume. What the fej? Do they think I got up and walked away from my computer? I'm pretty fast but even I can't pea in just 30 seconds. Leave the volume at 25% please.
"I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
I think it's a bit of an overstatement to say they're working for the people here. The people already had a vastly superior solution to the problem of loud commercials.
There is a great strategy which is already proven: if someone you're paying routinely pisses you off, and you don't need them, then don't do business with them.
COMMERCIALS TOO LOUD? THEN DON'T WATCH THEM. YOU RESPOND TO ANNOYING ADS ON THE WEB BY INSTALLING AD BLOCKERS. YOU RESPOND TO ANNOYING FLASH BY INSTALLING FLASHBLOCK OR NOT INSTALLING FLASH. BUT FOR TV, FILTERING THE CRAP OUT IS SOMEHOW OFF-THE-TABLE?
Sorry I shouted. Did you have the common sense to turn me off? The point is, we didn't need Congress for this.
When they no longer are able to transform the commercial audio track to be noticeably "louder", won't they then just start having annoying stroke inducing strobelight-like video effects?
Now that technology has made this largely irrelevant, congress finally passes a law. This would have never happened 20 years ago when commercial interests would have kicked and screamed saying that it's not fair. If we pass laws it should actually count for something. This was a total waste of congress's time and enforcing it will be a waste of money.
-- Knowledge shared is power lost. -- Aleister Crowley
When politicians pass a very popular bill which has been demanded for decades, has a strong bi-partisan support and can't be interpreted as harming the consumers in any way... People complain that the issue isn't important enough so they shouldn't concentrate on it now.
This doesn't really take time away from "the real issues". While the politicians press the button to vote on this, people who have been spending most of the time on preparing this are government officials, etc. whose field of expertise is in communications regulation/technology/etc (=They wouldn't have been working on the other issues in any case). I oppose any line of thought that claims "They should be ignored completely, even in no-brainer issues, while the world peace hasn't been achieved".
The funniest part to me is that BILLY MAYS WAS KNOWN FOR HIS BIG VOICE AND HIS LOUD COMMERCIALS.
Rest in peace, oh perfectly bearded one.
Who watches tv anymore?
Do they account for dynamic range compression (making everything the loudest possible volume)? Simply saying the volume can't be above X dB means that commercials will be at exactly X dB for the entire time. Or they'll start using odd/distorted/alarming sounds (sirens, glass breaking, babies crying, etc). Of course, I haven't watched anything on my TV in ages, though watching things online seems to be getting worse about this than it used to be.
...they need to get movie makers to turn up the volume on dial;og and turn down the sound effects/background music.
You almost need to turn on subtitles/Close Captioning just to understand what anyone is saying....
Hi, Zombie Billy Mays here for LazarusWow!
Are you tired of being dead, and long for some fresh, tasty brains? Then try LazarusWow!
Gamingmuseum.com: Give your 3D accelerator a rest.
Free online streaming on demand (like hulu) already killed TV, for now only for 5% of population, but in the next few years majority will convert. The timing of this law is... ludicrous.
Many home-brew and commercial DVR packages support ad-skipping. Do their commercial-detection algorithms use the louder commercial volume to help distinguish ads from the show they're interrupting? If so, this bill could actually be a setback for people who have figured out how to eliminate commercials altogether.
I sure am glad that congress is working so hard on important legislation like this. I wouldn't want them troubling themselves with anything trivial ....like balancing the budget or net neutrality or revisiting banking and securities fraud rules. Nice work guys and you wonder why people are pissed at government.
Now how am I supposed to tell the commercials from the content? If I can't use the fact that the TV is quieter to clue me in that I need to get back into the room and watch, what will I do?
Oh yeah, forgot, I'll just watch it on Netflix.
Really? That's just fantastic chuck. You're about 12 years to late. That's about how long it's been since I've watched a commercial.
To quote, clark griswald however, "It's good, it's good!".
Hey, any chance you can do something about a real problem? Like say a massive media conglomerate that extorts the general public? What? To busy? Oh, I see. Junket with the drug companies this weekend. Right, well, I understand.
Hey,keep up the good work, we're all counting on you.
-------------------
would somebody please save the kittens?!
This makes me feel warm and fuzzy inside.
iburnaga.blogspot.com
It's about time. I have written advertisers and the FCC about this issue.
In the 80's a made a devise the shut off my TV speaker when the gain radically jumped.
The Kruger Dunning explains most post on
What if there is a commercial with someone shouting throughout that would normally clip the high end of the volume? Perhaps a secondary unintended consequence of the legislation is more in your face obnoxious advertising where people shouting, explosions...etc occur more frequently to have a "legitimate" reason to startle you in spite of the intent of the legislation.
You can't well legislate the content itself without feeding the constitution thru a shredder so maybe it is ultimatly better in the long run for this not to pass. The volume difference combined with changes to mpeg stream serve as a great trigger for automatic commercial detection anyway.
Some Commercials are put in at the local cable Headend and the tv network do not have control of that volume it the cable that have to control the volume of the ad's that are put in and they may use the same ad over more then 1 channel but each channel may not be at the same Volume.
While I think there are more important things that Congress ought to be doing, the advertisers have only themselves to blame. They've known for decades that loud commercials piss people off, they've been told over and over that they should stop this practice, yet they've ignored all of this.
And some of the blame can also be laid at the feet of the local TV stations and cable systems, whose commercials can air at much higher volume than the network feed they're inserted into because someone is too lazy to adjust the fucking levels properly. Is it so damn hard to fix your equipment so that, when I have the volume set to enjoy "Mythbusters" at a moderate sound level, the ad for Billy Bob's Gently Used Washing Machine Emporium doesn't set off car alarms three blocks away?
And, while we're at it, can we do something about businesses that insist on using little kids in their ads, apparently in the belief that cute kids drive up sales? There's a local furniture store here that uses the owner's kids in every single ad. Those kids should sue the guy for child exploitation. And does anyone else find this practice as nausiating as I do? If you're going to show me an ad, just cut to the chase and tell me about how much I can buy a decent couch for and leave your kids at home where they belong.
It's good to see the Greatest Deliberative Body in the world getting back to the important business for America.
http://www.newyorker.com/reporting/2010/08/09/100809fa_fact_packer
But the House has no time to mandate net neutrality? And let's not forget the economy, stupid. Sometimes I wonder why we vote these guys into office.
See subject-line above (custom hosts files on PC's that use a BSD based IP stack in their OS' (most all, if not ALL, do) never see "commercials" (adbanners)).
This bill effectively bans all Billy Mays commercials, as there's no volume control for that gentleman.
(RIP Billy, you were a great salesman.)
So once the television networks go down, who's going to produce the content?
...you have an infant sleeping in the next room that gets woken by the new Billy Mays screaming about something. Then it's a BIG irritant.
A few years back the initial generations of TV tuners came with software that allowed the tuners to automatically filter commercials. If I remember correctly, this software was promptly regulated out of existence. However, at the time I was under the impression that the way the software worked was to look for scene changes, accompanied with changes in volume. It seems that simply not over regulating the market for TV would have been a significantly easier way to deal with this problem, as it would have forced the commercials to be inline with the programming in which they were aired.
Great. One less thing for my DVR (MythTV) to use to figure out when it's a commercial and flag it for automatic skipping.
There's more than one way to not watch loud commercials, and MythTV is just one of them.
Flashblock is only one of the common approaches to Flash abuse. Another approach is to not install Flash, and another is stop visting sites that deploy annoying Flash. That is: abstinence. Just decide you're not going to put up with the bullshit anymore, and since YOU have all the power in these relationships, you don't need government's help. They are the ones who should be most likely to go crying to government. "Waaah, we run annoying ads and people don't visit our site anymore. Senator, can't you make a law that everyone has to read example.com and load the ads, at least once per day?"
You don't need automatic commercial detection if you change the channel or turn off the TV. Maybe torrent the commercials-edited-out version, or just do without those particular TV shows. Or yeah, go high-tech and get MythTV.
Finally, some very important work is being accomplished on the Hill.
Of all the problems that the American society is facing, we finally have some sensible legislation to make Americans feel more comfortable between transitions of their TV programming to the offerings of the corporate Benefactors, whilst wallowing away in their favorite armchair, stuffing their faces with unhealthy processed food, getting fatter, getting more sick, and costing society more in terms of otherwise preventable health care, and forcing premiums up.
Why doesn't this bill apply to streaming video services like hulu? Their commercials are a lot louder than anything I've heard on TV broadcasts.
If your hooker is sleeping, your doing something wrong.
No doubt your a geek.
Appropriate government response.
Requiring that television broadcasts include a stream of information which contains information regarding audio levels which complies with certain national/international standards. Requiring that television programming differentiate commercial/advertising breaks from regular programming and including that in the information stream.
Then PRIVATE INDUSTRY can and would build products capable of regulating volume according to the individual desires of the consumers.
Inappropriate response. Government passing a bill to require television stations and cable companies to keep commercials at the same volume as the programs they interrupt.
So of course, that is what we have.
Since when is DSL a landline?
Since some ILECs either failed to offer dry loop DSL or added a ridiculous surcharge for it.
Tivo has no automatic commercial detection system.
ReplayTV did and they got sued (and eventually went bankrupt over it despite winning the lawsuit). ReplayTV looks for the blank frames in 30 second intervals +/-2 seconds. Sometimes it would mistakenly jump past content though (Law & Order has noticeable fade to blacks which mess up ReplayTV).
Tivo has no automatic commercial detection/skip system however it does have the next best thing.
You can jump ahead exactly 30 seconds. So commercials come on. Jump jump jump jump jump. Back to content. Sometimes if the first commercial in the block is a good one I will watch that. Makes me wonder if the first commercial spot is worth more.
I was a bit worried that this might impact MythTV's commercial detection capabilities, but according to this page, it would appear that volumne levels are not part of the determination.
Any MythTV devs reading this know for sure?
Rob Enderle's excellent new book: Everything I needed to know about Computer Science I learned in Marketing School
For six months, I couldn't sleep. With insomnia, nothing's real. Everything's far away. Everything's a copy of a copy of a copy. When you have insomnia, you're never really asleep, and you're never really awake.
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I hate loud commercials as much as the next guy, but rather than tell Cable Companies how to run their business, I'd rather have leglislation that provides true competition. Unbundle cable delivery from cable content - have a regulated utility in charge of the wires that pipe cable to the consumer, and let them sell access to whoever wants to provide content (where content includes internet access). And put the management of the network up for bid every 5 years.
If people really hate loud commercials, they won't watch the channels that have loud commercials. If channels with loud commercials are more profitable, well then I guess they aren't all that annoying to most people.
Right now it's hard to "vote with your feet" because often you have only a single cable provider choice and satellite is not always feasible. If there was true competition, consumers would move away from channels that are annoying.
Of course, that's easy for me to say - I've already moved away form cable entirely, relying on online content (mainly Netflix) for all of my TV viewing.
Yes, I know the subject is a little controversial. I hate it when legislators make laws based on their current whims. I have a libertarian streak in me (but I'm not a Libertarian, but anyways), and I don't like legislators giving me or someone else useless rules and regulations.
HOWEVER, in this case I feel the free market failed the end users. Some of you are making fun of this and about how remote controls already let you control the volume. In recent years, the volume difference between the actual programming and the commercials is so great that me and my partner have to change the volume at every commercial. It's startling when a commercial comes on, and very difficult to watch TV at night when one of us is trying to go to sleep. The free market theoretically should have worked out to where the end user wants this feature, and it will appear. This could be in terms of people only watching channels which don't turn up the volume during commercials. Or in other cases people could have purchased TVs which automatically normalize the volume to a certain level. Well, both of those things don't actually exist in mass market (that I know of... I know some of you will be quick to point out that there are TVs which do have volume normalization, but I just bought a TV and none of the TVs that I were looking at had the feature, so even if it does exist it isn't in most TVs).
Sometimes there are things that the market doesn't handle on its own. This is one of them. And I can't wait for these damn commercials to return to normal volume. Regardless of your own opinions on how much of a problem it is, to some people like us, it makes watching TV unbearable at night.
Just because the U.S. is a republic does not mean it is not a democracy. Democracy/republic are not mutually exclusive.
The television networks, of course.... D'oh!
TV commercials are also notorious for using sounds of alarm clocks, notifications from common electronic gadgets (phones, microwave beep, common PC "important dialog" noises, "door ajar" noises, fire alarm sounds, etc) to get you to pay attention. It's not only annoying but unnerving. What purpose does it serve anyway, do they want you to associate anxiety with their product?
Twinstiq, game news
So, while thankful, let me just say if I were to write an ordered list of problems for congress to resolve this would easily have a four digit line item number.
I'm so happy everything else has been fixed so we can focus on the really unimportant issues.
Instead of just joking about how horrible our democracy is, you could actually, truly fix it using the principles of the free software movement.
So, does this mean people still watch commercials?
FTA: a bill to require television stations and cable companies to keep commercials at the same volume as the programs they interrupt
The programs interrupt the commercials, or hasn't Congress watched TBS lately?
"I believe in Karma. That means I can do bad things to people all day long and I assume they deserve it." : Dogbert
Anyone who claims to be pro-free-market and who also supports this law is a hypocrite.
Come on. You're reading /. Do you actually see commercials? I discovered comskip years ago, got it working on Windows and under WINE and haven't seen a commercial in about 4 years. If you have a DVR, don't you skip 30 seconds at a time (usually 6 or 9 presses) and miss all the commercials too?
Seriously folks, the only time I watch commercials is when I visit family and watch Rudolph the Red Nosed Reindeer .... again.
Once again, our representatives are 15 yrs late on things that matter. I wish they'd stop letting cable companies screw us by removing capabilities from our service, like the ability for my VCR to work or for my media center to record Clear QAM channels, not this bonehead volume crap.
You guys arguing about "government shouldn't get involved" this and "free market" that are missing the real issue here... that the Senate unanimously passed a bill! Personally, I am taking the rest of the day off in celebration of this historic event.
I have not bought a quart of Quaker State oil since 1985 when they did the blaring commercials. I have not and will not buy any product advertised this way. If they want my money they can act civilized not like screaming lunatics.
Professional Politicians are not the solution, they ARE the problem.
I've noticed that Viddler prevents me from muting their commercials now. You can turn the volume down to a near whisper but I bet that level will creep higher and higher.
The easy way to impliment this is to simply compress the program audio like they do CD's for FM broadcast. With no headroom for explosive commercials and CSI explosions, all program material will be uniformly loud.
Be careful of what you ask for. You could get sound that is as uniform at your local clear channel top 40 station.
They solved the loud commercial problem long ago.
If you consider the music commercials too, they are as uniformly loud as the shock jocks.
The truth shall set you free!
Democrats in Congress had time to vote on TV commercial volume but not to approve a goddamn budget for the country. They had much more important things to do, like campaign to save their jobs from an angry public.
Just blow up your television!
This tends to correct itself. This was tried a couple years ago and it's use has died out. Research showed the moment someone heard the commercial siren, they automatically tuned out the commercial and gave attention to the road looking for the emergency vehicle and most often did not even register the commercial message. When the source was identified as the radio, the most often response was to turn it off and continue to see if there was a real siren in the area. I have not heard a siren in a commercial in several years now.
The truth shall set you free!
This is great. Next step: all commercials must be black and white and in monotone.
or at least until the commercial comes on.
Thanks for explaining the joke ... and apparently there was a mod who didn't get it, either...
polical campaign commericals are exempt, right?
This sort of micromanagement is nuts. My son is - entirely coincidentally - just this instant reading a web-site about crazy laws. Like it being illegal to throw a moose out of a helicopter (Alaska), or it being illegal to sing in public in a swimsuit (Florida, I think he said).
All these sorts of laws - including the one about volume in commercials - are the result of knee-jerk reactions by legislators who have lost sight of the big picture. Probably some idiot did through a moose out of a helicopter - there's no need to add a law governing this. If the government must regulate it, this is in the purview of the FCC.
Better would be to leave it to the free market. As far as I can see, television stations are doomed anyway - the quantity, volume and general stupidity of commercials has increased dramatically in the past decade or two. If the stations continue down this path, in another decade or two, no one will care, because no one will watch standard TV anymore - everyone will be streaming over the Internet.
The Congresscritters are probably hoping that little "treats" like this will save their collective ass in the upcoming elections. In fact, they have once again proven that they need all need to be removed from office for blatant incompetence.
Enjoy life! This is not a dress rehearsal.
Some Commercials are put in at the local cable Headend and the tv network do not have control of that volume
And the CALM Act applies to "Any broadcast television operator, cable operator, or other multichannel video programming distributor". Exactly how cable operators are going to move from splicing local ads of a set "loudness" level into 1000 channels each running at different target "loudness" values is a bit of a mystery to me!
It's always been annoying that commercials are perceptually louder. It shouldn't take priority in the business of government, but I think this is a good thing to do.
Hold on a second... you let your hooker stay over!?
My books have no commercials
I always knew that my GF was busy playing with the remote when I was walking away, usually to play with the volume and I always thought this was why those dang commercials were always too loud, however, now I know better, and think this is a good thing, why should the commercials be so much louder then the show, I buy a TV to be set at a volume that I set it at, not to be changed half way through by someone who thinks I should hear something more then another.
So while they are at it why can't they also ban the logos and "dancing ads" during the program?
In other news, Congress is passing new legislation mandating minimum flexibility requirements for buggy whips. Anyone who isn't skipping through commercials with their DVR deserves loud commercials.
Try sharing an apartment wall next to an old person who can't hear very well but likes to watch shows well past midnight, and come back and tell me of this minor annoyance. As soon as you manage to fall asleep amidst the "normal" noise from the shows he watches, commercials come blasting in and wake you up. As soon as the commercials end, he can't hear the show any more having been adapted to the loud noises and moves the volume UP, making the next blast even more deadly.
There are regulations preventing people from making loud noises at certain hours; loud TV commercials make that impossible - you either make the volume so low you can't hear anything but commercials, or risk breaking the rules if you want to actually hear what people are saying and aren't ready to mute at the first commercial change.
My God! We need an Act of Congress to control the volume on our TVs! How pathetic we are. All Americans should be ashamed! We are so useless and lazy we cannot act on our own behalf. We cannot petition and boycott cable companies and tv stations. We have to rely on the Feds to wipe our ass next. Where is the constitutional authority to do this? to control the media we consume in our homes? It's a very slippery slope from here on...
Sick of commercials blaring and waking up your hooker in the middle of the night?
If your hooker's asleep you're doing it wrong.
Free Martian Whores!
Or..just using the interstate commerce clause like they do for everything? I mean..what does a local commercial have to do with interstate commerce if it isn't transmitted beyond state lines?
Light travels faster than sound. This is why some people appear bright until you hear them speak.........
At all. It sometimes makes the tv content quieter, so I have to turn it up because the guy on History channel that is explaining black holes can't be heard, then a commercial comes on and I'm deaf.
Oh, that's right. There are some quaint souls out there that still watch NETWORK TELEVISION, without modern technologies like Tivo. And you see, there's this new technology called the DVD. With Netflix and/or renting, borrowing or buying DVDs, I can watch TV shows and movies whenever I want, and the only commercials I ever see are a few trailers for other films. In fact, my local library has a great selection, and it's what I'm getting for paying my property taxes, so I might as well get my money's worth there, eh?
Because only TV networks can produce content isn't that right guys?
is DVDs having a "Dialogue-Boost" audio track. If you live in a house with other people, and try to watch any DVD that's not an episode of Mad Men at night, you'll find invariably that every film and television program that exists consists solely of about twenty seconds of unintelligible dialogue, which you have to crank the volume up to 11 to make out, and as soon as you do, you're hit with three minutes of discordant score and explosions, then twenty more seconds of unintelligible dialogue (repeat ad nauseum). It wouldn't be too hard to add in an audio track that mixes down the music and sound effects and turns up the dialogue so you can just hear what the fsck they're talking about without waking up your entire neighbourhood.
I swear, the Brotherhood of Foley Artists and Phillip Glass Wannabes, Local 523 makes Jimmy Hoffa look like Mother Theresa.
MSIE: The world's most standards-complaint web browser.
Makes me wonder if the first commercial spot is worth more.
It is. And the earlier in the program, the more the spot can be sold for, as well. Prices spike back up at the tail end of shows, too, to ride the coattails of the next show. Ditto the 10 minutes on each side of the bottom of the hour in an hour-long show.
IWAMCO (I was a master control operator -- the "DJ" for TV.)
Populus vult decipi, ergo decipiatur...
"Force shits upon Reason's back." - Poor Richard's Almanac
Finally, something good came out of Congress.
This will never be bumped up to 5.
Given all the cheap audio hardware out there I can't figure why none of you have no gone to your local music store to pick up a stereo audio compressor. Been using one on my SDTV for years. Keeps those pesky loud commercials in the doghouse.
BTW, yes you do need an external sound system, but the geniuses here should know that!
Proudly AC since 2001.
...that I would make sure not to play music with siren sound effects off of CDs played into the car stereo. Howeve,r nto as big of an issue with the self-selection involved.
(NWA's "Gangsta Gangsta" is the only track i have that comes to mind right now as having that sound effect.)
I listen to both RIAA and non-RIAA stuff if I like the music, tangential business/politics nonwithstanding.
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3am... watching TV....
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In a quiet voice of salvation - "And I felt Lawdy Jeezers cum into me - I was saved"(looks earnestly into the kamera)
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"BUY BUY BUY --- FUCKING BUY --- LOUDER STILL --- ON SPECIAL THIS WEEK ONLY FOR $99.99 --- BUY BUY BUY --- FUCKING BUY"
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Wakes whole house up. TV stations are run by fucking tools who should get their teeth rammed down their throats - with my fist. Cunts the lot of them.
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Voting up, Voting down - If I really gave a fuck about your approval or not, I'd come and ask you.
It's about time someone clamps down on this. To make matters worse, some stations lower audio the first minute the shows come back on. I'm constantly fiddling with the volume control or mute button.
I mean, something as nearly universally annoying to the public, and it literally takes an act of Congress. Just like the Do Not Call registry.
Do we need to jump through this hoop every time some sociopathic weasel exploits some loophole or weakness in technology (or other)? Or, do we need some baseline of understanding that we have a basic human right to peace and tranquility?
I know that there is a whole judgment thing (who would appropriately judge such things), but come on, and act of Congress?
This will make commercials harder to identify automatically, not that anyone would use that to drop commercials, of course.
However, not to worry. Note that the House and Senate passed different bills, allowing them to say "we are protecting you" at election time. If you think they will resolve the differences between the versions and actually pass any law, then you are pretty gullible. And if such a bill were passed and signed into law, the Supreme Court would probably rule that volume is part of Freedom of Speech, just like money, even though my version of the amendment doesn't include any right to make me listen.
On a related note, I see that politicians can bypass "do not call" if you ever voted, since that now counts as a "prior business relationship." I get calls from parties I never joined, and they assure me they have the right. My right to blow a whistle in their ear is protected, too.
What's TV? ...Lorenzo
Well, some of that could really be about volume, but it's more about averages. In a real TV show, you have dynamics... it's mid-range, people are talking, etc. Then it gets really quiet, as Col. Jack O'Neill, Samantha Carter, and T'ealk are sneaking down the hallway, trying not to be seen. Almost too quiet. Then it gets really loud, as the Replicators spring into action and everyone's shooting them to pieces... or was it a bunch of Goa'uld up to their old tricks.
Anyway... dynamics. There's a range, ideally something like 90dB or so, between quiet and loud.
Then an ad comes on. That ad has been processed through a compressor, which puts the quiet parts at 85dB, the midrange at 90dB, and the very loud parts at full range 96dB (this is assuming a 16-bit audio sample, which is what you have in most digital TV systems using AC-3 or MPEG Layer 2 audio). Now of course, they've taken that nice 16-bit potential and dropped it down to about two or three effective bits of resolution, but they don't care, long as it's as loud as your explosions ever get.
You can tell if the originator really dials down the show volume. That's really unlikely -- for one, you'd be getting huge variations in volume from channel to channel, which I've never seen. But in normal audio, the average is probably around -20dB from peak, and your loud ads with their compression probably average out at -10 to -5dB from peak... in other words, they can actually be 2x-3x louder in practice than the television show, even without playing any evil games with your show's normal volume. And if they did that, they'd really be cheating you, because the show's audio would have to be compressed, or you'd simply miss part of it.
If there are ads that really show up a VU meter louder than the loudest explosion peak, that's proof they're really messing with the overall show's volume. But I don't believe that's necessary.
In fact, popular music has already been though a loudness war. Years back, with the advent of cheap audio gear and more bands getting more involved with the technical side of their own work, music started getting louder. This was also new for the digital era -- you simply couldn't make an LP that loud, the mechanics of it were against you. But enter CD, and the issue of "too compressed" goes away, at least if you don't care about dynamics. Again, not really louder in peak, but louder over all -- more compressed, so the effect is louder. Here's the ever-present Wikipedia link: http://en.wikipedia.org/wiki/Loudness_war. And here's a short article about it as well: http://georgegraham.com/compress.html. Same principles as the loudness escalations on TV.
-Dave Haynie