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Fighting Ad Blockers With Captcha Ads

krou writes "Living in an ad-free internet thanks to ad blockers? That could be a thing of the past if software firm NuCaptcha has their way by making captchas into ads. 'Instead of the traditional squiggly word that users have to decipher, the new system shows them a video advert with a short message scrolling across it. The user has to identify and retype part of the message to proceed. Companies including Electronic Arts, Wrigley and Disney have already signed up.'"

450 comments

  1. I'm not worried. by NBolander · · Score: 3, Interesting

    Easy. If I really want to use such a site, I'll just enable that add, authorize myself and disable it again. Besides, if it's video it'll most likely be caught in my flash-blocker rather than the ad-blocker.

    1. Re:I'm not worried. by vigmeister · · Score: 1, Funny

      Dear Mr. Bolander,

      That's fantastic! We here at Meister Corp. wholeheartedly support your right to have an ad-blocker active when you surf the internet. The only reason you have to watch our entertaining and informative ads is so that you can authorize yourself as a human being. Please do not feel obliged to pay attention to the actual content of the advertisement. We are sure that your viewing our ads in an uninterested way will ensure that your purchasing decisions are not affected by the act. Even if you are right in the middle of our target group.

      Thank you for signing up to MeisterShaftEnthusiasts.com!
      Sincerely,
      The Meister

      --
      Atheist: Buddhist in a Prius
    2. Re:I'm not worried. by Beer+Drunk · · Score: 2, Funny

      What the heck. The Internet has already pretty much jumped the shark as far as I'm concerned so if I can't beat this I can save a few bucks a month and cancel my service. No more free newsgroups and the copyright/patent goons are trying to shut down anything free, even if they don't own it. Oh, well. I'll just sit back in my bunker (got it cheap from Dick Cheney) and wait for the total collapse of the capitalist system when lawyers finally make it impossible to conduct any form of business.

    3. Re:I'm not worried. by Anonymous Coward · · Score: 0

      Agreed. This is going to get the ad-blocking user to enable that one ad when he signs up for an account on the site or submits a comment or whatever other thing has a CAPTCHA required, or else stop using the site entirely. And if they make you enter a CAPTCHA - whether the traditional kind or the ad-watching kind - just to view a page on the site, that site will die a quick death. (I think this works for pr0n and warez sites only - in which case, of course, they are feeding you CAPTCHAs from some other site that are allowing them to create accounts with which to send spam when you solve them.)

      A secondary effect is that users who don't use ad-blocking software but routinely ignore ads will be made to pay some more attention to them, possibly improving ad revenues - but again, only for the limited number of ad views where users are willing to accept solving a CAPTCHA to proceed.

    4. Re:I'm not worried. by Idbar · · Score: 1

      Actually, I think media is a tool for making people lazy. What would be the purpose of offering media that asks you do things (not paying).

      The win-win situation is that people that is annoyed by this, would probably go out and enjoy the world surrounding them. The others will probably pay for the subscription that will allow not to type in.

    5. Re:I'm not worried. by Ash-Fox · · Score: 1

      What the heck. The Internet has already pretty much jumped the shark as far as I'm concerned so if I can't beat this I can save a few bucks a month and cancel my service.

      Who are you again?

      --
      Change is certain; progress is not obligatory.
    6. Re:I'm not worried. by ultranova · · Score: 1

      The others will probably pay for the subscription that will allow not to type in.

      Just like subscription cable television doesn't have ads?

      --

      Forget magic. Any technology distinguishable from divine power is insufficiently advanced.

    7. Re:I'm not worried. by Anonymous Coward · · Score: 0

      That's fantastic! We here at Meister Corp. wholeheartedly support your right to have an ad-blocker active when you surf the internet. The only reason you have to watch our entertaining and informative ads is so that you can authorize yourself as a human being. Please do not feel obliged to pay attention to the actual content of the advertisement. We are sure that your viewing our ads in an uninterested way will ensure that your purchasing decisions are not affected by the act. Even if you are right in the middle of our target group.
      Thank you for signing up to MeisterShaftEnthusiasts.com!

      Then you will no doubt be unconcerned to know that, as a result of your participation in the presentation of advertising-based captchas to force me to watch your advertising in order to view web content I am interested in, I will no longer be purchasing Meister Corp. products, and will in fact recommend this avoidance to others; after all, despite the effectiveness of word-of-mouth advertising in the past, you will clearly have nothing to fear from the few people actually exposed to your shoving your pitch down our throats. But, then, if your advertising captchas are reaching so few people, the limited cost of your throwing advertising money down a rathole would not affect your position in the market relative to your competitors.

    8. Re:I'm not worried. by Cederic · · Score: 1

      The cable film channels I subscribe to don't play ads during the films.

      One channel went free-to-view, and started putting ads in. Instead of happily paying to view the channel, I stopped watching it even though it was free.

      I'll avoid using sites that demand me to watch adverts. They'll need some pretty compelling content to get me through a video captcha.

    9. Re:I'm not worried. by davester666 · · Score: 1

      Yes, please identify yourself by typing in your credit card number, CC security number, complete name as printed on the card, as well as it's expiry date.

      --
      Sleep your way to a whiter smile...date a dentist!
    10. Re:I'm not worried. by Anonymous Coward · · Score: 0

      OPTIMIST!!!!!!

    11. Re:I'm not worried. by dave420 · · Score: 1

      You do realise it costs sites money to have visitors, right? And that if you want to visit a site, you clearly find value in their content. Why don't you simply allow adverts on sites you like to visit? And if their ads annoy you, simply don't visit that particular site again. I don't understand all these posts where people are advocating ripping off the sites they love to visit. It seems incredibly counter-productive, not to mention rather selfish to say the least. I've never used AdBlock for that very reason - if a site has annoying adverts, I stop using it and find a comparable site with a better advertising policy.

  2. A sure-fire way to make me HATE your product by brunes69 · · Score: 4, Insightful

    Yes, this is going to endear me to EA and Disney - basically not only making me wait through an ad, but FORCING me to pay attention to it.

    1. Re:A sure-fire way to make me HATE your product by jimicus · · Score: 5, Insightful

      You ever watched a Disney DVD or video? Their entire business is based around making you watch ads for their own products.

    2. Re:A sure-fire way to make me HATE your product by Toe,+The · · Score: 4, Insightful

      It's an appeal to the authoritarian personality. Some people really like being told what to do, and will respect a brand that makes them do uncomfortable things. Hm... or is that called BDSM? Meh, same difference.

    3. Re:A sure-fire way to make me HATE your product by Jeff+DeMaagd · · Score: 2, Insightful

      A lot of people seem to block ads because they're too pushy and annoying. This goes too far. If it was just an image ad, then it wouldn't be so bad. I tend to block ads because they're video (on a largely static site), ugly, offensive, make noise or are otherwise excessively distracting. The site owners might not be in much position to make demands to advertisers, but it seems like they shouldn't be going along with these schemes that really dilute the quality of their content.

    4. Re:A sure-fire way to make me HATE your product by vadim_t · · Score: 2, Insightful

      I generally play DVDs with mplayer, which happily skips past all that junk. I've seen a few Disney movies on VHS some years back, but that had rewinding.

    5. Re:A sure-fire way to make me HATE your product by WrongSizeGlass · · Score: 1

      Yes, this is going to endear me to EA and Disney - basically not only making me wait through an ad, but FORCING me to pay attention to it.

      What it's going to do is force me to avoid any and all EA & Disney ads (and anyone else who pulls this shit). Pages are chock full of ads, some sites put a paragraph on each page and force users to find it amongst the advertising. I'll skip any site that uses this because there's nothing on the internet I need or want bad enough that I'll be forced to watch their ad and take a test at the end of it. Not gonna happen.

    6. Re:A sure-fire way to make me HATE your product by Arancaytar · · Score: 1

      And here I thought their business was based on, I don't know, selling those DVDs. :P

    7. Re:A sure-fire way to make me HATE your product by Anonymous Coward · · Score: 2, Interesting

      As a kid watching Disney titles (on betamax) I used to enjoy the trailers... even for my favourite video winnie the pooh which I watched over and over again, the trailers were very much part of the experience and I refused to let my dad fast forward through them... funny how things change huh?

    8. Re:A sure-fire way to make me HATE your product by drunkennewfiemidget · · Score: 5, Insightful

      I'm pretty sure I've said this at least one occasion before on /., but it bears repeating.

      I wouldn't turn ads off if they weren't so idiotic, invasive, and everywhere.

      Half of the websites I use are significantly faster because my browser isn't loading 8 flash instances for one page for all of the ads.

      Then there's the ads that try and make themselves look like they're part of the site you're visiting to intentionally bait you into clicking on them.

      Why not actually try and sell me shit I might actually want to buy, with tasteful or even funny ads that actually convey something about the product I might be interested in?

    9. Re:A sure-fire way to make me HATE your product by Anonymous Coward · · Score: 4, Insightful

      I block ads because they're in flash and there's a new remote root hole for it every fucking week.

    10. Re:A sure-fire way to make me HATE your product by Anonymous Coward · · Score: 5, Insightful

      You ever watched a Disney DVD or video? Their entire business is based around making YOUR KIDS watch ads for their own products.

      Fixed that for you.

      Kids - the advertiser's force multiplier.

      Still, as bad as Disney is, they're not as bad as the low-rent scum like Nickelodeon. Seriously - as kid's TV goes, PBS is tops, Disney is second, everything else is utter crap.

    11. Re:A sure-fire way to make me HATE your product by vadim_t · · Score: 3, Insightful

      Ocassionally I do watch trailers, when I'm interested in finding something new to watch. But what I'll do is rewinding a few seconds into it to skip past the titles, take a quick look to see if it looks interesting, if so rewind back, and if not skip to the next one. So an unskippable one would still annoy the heck out of me.

      Some ads are indeed a work of art, like the car ad with the rube goldberg machine made from pieces. But I don't remember which company it was for, and don't particularly care about what's it advertising. When I buy a car, I'll still come up with a price I'm willing to pay, the features I need, find every model that matches those requirements then pick something from there.

    12. Re:A sure-fire way to make me HATE your product by Anonymous Coward · · Score: 0

      I've posted this in the past, but a Lifehacker article pointed out that for the majority of DVD discs and players (yes, yes, it doesn't work 100% of the time), you can hit STOP, STOP, PLAY to halt all advertisements and immediately begin the main feature on the disc.

    13. Re:A sure-fire way to make me HATE your product by Anonymous Coward · · Score: 1, Interesting

      Back then, the trailers were not of some gangster pulling out a pistol and bumping someone off, with the caption, "You don't murder people. Why do you steal music?" or whatever the garbage is. I paid for the media; I don't need to have thief 101 lectures. In fact the torrents likely have that crap removed. To boot, to watch it without that crap and 30-45 minutes of other stuff, I end up just pulling out handbrake and ripping it so I can see the movie I paid for, not irrelevant garbage or morality lectures. I paid for the product; I don't need lectures on theft.

    14. Re:A sure-fire way to make me HATE your product by DrXym · · Score: 1
      You ever watched a Disney DVD or video? Their entire business is based around making you watch ads for their own products.

      And bloody annoying it is too. A customer has the good grace to purchase one of their DVDs or Blu Ray discs and how do they get rewarded? With 10 minutes of trailers which you have to fiddle about with a remote to bypass. Would it kill them to put up a brief banner that says, "you can watch trailers from the menu", or "trailers will follow the main presentation", or (on blu ray with its persistent store) only show trailers the first time the disc is loaded and only on demand thereafter. The latter would at least be tolerable even if it weren't ideal.

      All I can surmise is Disney doesn't like happy paying customers who get to watch the disc they purchased with the minimum of inconvenience. Perhaps they'd prefer if users forgo giving them money and simply downloaded the trailerless versions instead.

    15. Re:A sure-fire way to make me HATE your product by AltairDusk · · Score: 1

      If the movie lobbies hadn't managed to get consumer DVD players crippled we wouldn't have to wait through that crap or do anything to get around it.

    16. Re:A sure-fire way to make me HATE your product by inviolet · · Score: 3, Insightful

      When I buy a car, I'll still come up with a price I'm willing to pay, the features I need, find every model that matches those requirements then pick something from there.

      What determines how much you are willing to pay? How do you determine which features are must-have? If you think those decisions are not being constantly manipulated by others, guess again.

      --
      FATMOUSE + YOU = FATMOUSE
    17. Re:A sure-fire way to make me HATE your product by fifedrum · · Score: 1

      They really like recursive product placement. An ad for soap gets a scene with a Disney movie in it, ad for a Disney movie gets a scene with their soap! The money making machine works the same way with all their products from their singers to their amusement parks. They cross promote to improve the lot of their weaker brands, they test and test and test new faces to see who will be next, they just keep turning the crank to create more cranks to turn.

    18. Re:A sure-fire way to make me HATE your product by PopeRatzo · · Score: 4, Funny

      Some ads are indeed a work of art

      As a human being, you need to fight this impulse.

      It's like drinking poison because it tastes really really good.

      Advertising is murder.

      --
      You are welcome on my lawn.
    19. Re:A sure-fire way to make me HATE your product by Culture20 · · Score: 1

      And here I thought their business was based on, I don't know, selling those DVDs. :P

      You are mistaken. Their business is based on locking the DVDs in the "Disney Vault" where you can't get at them. a la Scrooge McDuck.

    20. Re:A sure-fire way to make me HATE your product by L4t3r4lu5 · · Score: 1

      I do the same with VLC on my PC.

      When watching a rented movie with the g/f on the TV downstairs, I start it playing and come back in 10 minutes. Usually all the trailers are done by then.

      --
      Finally had enough. Come see us over at https://soylentnews.org/
    21. Re:A sure-fire way to make me HATE your product by Lumpy · · Score: 2, Funny

      I watch Disney Video often, but I never see the forced ad's...

      It's because all DVD's and BluRays that come into my home are required to run through handbrake and into a mp4 file before they can be watched. This strips out all the advertising crap and means the discs are left in a like new condition in the storage cabinet in the basement. Kids and other never touch the discs.

      I did watch a DVD at a friends last week and was disgusted at the nearly 15 minutes of forced crap on the disc.... even the STOP-STOP-PLAY trick of bypassing it no longer worked.

      --
      Do not look at laser with remaining good eye.
    22. Re:A sure-fire way to make me HATE your product by Anonymous Coward · · Score: 2, Informative

      I think the grandparent means the films themselves are just adverts for all the toys, books, stationery, clothes, games and other branded crap that Disney sell.

    23. Re:A sure-fire way to make me HATE your product by zevans · · Score: 2, Interesting

      When I buy a car, I'll still come up with a price I'm willing to pay, the features I need, find every model that matches those requirements then pick something from there.

      What determines how much you are willing to pay? How do you determine which features are must-have? If you think those decisions are not being constantly manipulated by others, guess again.

      If I did that, I'd want car with two seats but a lot of luggage space, with just enough torque to get around UK B-roads at a sensible pace, that was priced at cost plus a sensible margin, and weighed less than 1000kg. In fact there are a large number of households that should want this as a perfect second car. There is no such car even though it's perfectly possible to engineer one. What does that tell you about consumer choice?

      --
      "... and more and more now there are all kinds of electronic goodies available" -- Pink Floyd 1972
    24. Re:A sure-fire way to make me HATE your product by vadim_t · · Score: 3, Interesting

      Well, take this one for instance. Who cares what's it advertising? It's one of those things that's just great for showing people and watching their reaction.

    25. Re:A sure-fire way to make me HATE your product by icebraining · · Score: 1

      Depends on what you call manipulation. For example, how much I'm willing to pay depends on the market prices, which are "manipulated" by everybody.

      But the parent was specifically talking about Advertisements, and I agree with him. I won't buy something from company A just because they wasted $200000 more in ads. I don't even remember them.

    26. Re:A sure-fire way to make me HATE your product by icebraining · · Score: 1

      That makes no sense.

    27. Re:A sure-fire way to make me HATE your product by Xarius · · Score: 0, Redundant

      I'm pretty sure the parent is implying that Disney movies are simply a mechanism to get people to buy Disney merchandise such as toys, T-Shirts, holidays to Disney Land etc.--essentially the movie is an advertisement.

      --
      C17H21NO4
    28. Re:A sure-fire way to make me HATE your product by John+Hasler · · Score: 2, Insightful

      > What does that tell you about consumer choice?

      That most consumers choose what they want, not what you think they should have.

      --
      Warning: this article may contain humor, sarcasm, parody, and perhaps even irony. Read at your own risk.
    29. Re:A sure-fire way to make me HATE your product by Anonymous Coward · · Score: 1, Insightful

      Well, for one thing it tells me that you don't really understand what the phrase "consumer choice" means.

    30. Re:A sure-fire way to make me HATE your product by drinkypoo · · Score: 1

      Advertising is murder.

      That's a retarded thing to say, and I'm glad you got modded down for it. False advertising, the most prevalent kind, is fraud. But that's still not murder. You can advertise murder, that's pretty common. And the majority of advertised goods (at least in dollars spent...) are made with slave labor and/or in sweatshops. But that's still not the same thing.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    31. Re:A sure-fire way to make me HATE your product by JWSmythe · · Score: 3, Funny

          And the general reaction is "what the fuck?"? I'm not really sure what I just saw, but I think it was a mixture of CGI animals edging on pornography, and a mid 50's Carmen Miranda musical.

          It may have had something to do with orange juice.

      --
      Serious? Seriousness is well above my pay grade.
    32. Re:A sure-fire way to make me HATE your product by vadim_t · · Score: 2, Informative

      What determines how much you are willing to pay?

      The amount of money I have, mostly, and my long term plans. For instance, do I see myself using public transport every day and only using the car ocassionally, or will it be a workhorse?

      How do you determine which features are must-have?

      Price/performance ratio, my own testing.

      Do I need AC? Living in a place where 35C (95F) is a common temperature, yeah, I do. The heat turns my brain to mush.

      Do I need leather seats? Well, that's more debatable. I'd look at how much that costs, try to figure out about how long each kind normally lasts, and if the comfort provided is worth the price.

      If you think those decisions are not being constantly manipulated by others, guess again.

      Sure, I don't exist in a vacuum. That doesn't mean that just because I see an ad for something that'll make me more likely to buy it. It's more likely that I'll get interested in the concept itself (like an affordable plug-in hybrid) than the specific model being advertised. And I'll still research before buying, so I'll probably find about things like that at that point anyway.

    33. Re:A sure-fire way to make me HATE your product by Chrisq · · Score: 4, Informative

      If I did that, I'd want car with two seats but a lot of luggage space, with just enough torque to get around UK B-roads at a sensible pace, that was priced at cost plus a sensible margin, and weighed less than 1000kg. In fact there are a large number of households that should want this as a perfect second car. There is no such car even though it's perfectly possible to engineer one. What does that tell you about consumer choice?

      Seriously, you can get that. A citroen c1/ toyota aygo/ pugeot 107 with the seats folded down.

    34. Re:A sure-fire way to make me HATE your product by Opportunist · · Score: 5, Insightful

      Not quite. Most consumers choose the smallest evil. It's not like you really have a choice anymore, what you really want rarely gets made.

      Else everyone with half a brain would buy DVD players that let you skip ads or make digital copies of your DVDs. They don't exist. Why don't they exist, it's exactly what the customer wants.

      It's because you're just the consumer. Not the customer.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    35. Re:A sure-fire way to make me HATE your product by Chrisq · · Score: 1

      Advertising is murder.

      That's a retarded thing to say

      Yes, its just as stupid as "copyright infringement its theft".

    36. Re:A sure-fire way to make me HATE your product by Opportunist · · Score: 1

      Some ads are fun, entertaining, hell, sometimes the ads are (sadly) the best part of a movie experience.

      It doesn't mean that I go out and go "hey, that new Lexus ad was really cool, I guess I'll go and buy one". Who in his sane mind would follow that train of logic?

      If anything, it's like a recreational drug. Enjoy, but don't let it take control.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    37. Re:A sure-fire way to make me HATE your product by Opportunist · · Score: 1

      Nononono, you got that wrong.

      With Disney, not selling you those DVDs is part of the plan. They do not allow you to buy them for years and years, then there's that one-month window where these DVDs become suddenly available again, for no apparent reason. The reason gets clear once you pop the DVD in: Disney has a new movie or a new toy line and needs some vehicle for their ads. Namely, that DVD you just bought. You will be subjected to a seemingly endless stream of unskippable advertising (IIRC their current record borders 20 minutes) for whatever toys or other merchandize they currently try to cram down your throat.

      The idea is simple yet devious: Kids who watch the movie, will have to endure the same ads over and over. Now, as we all know, kids love repetition. If you don't believe me, watch Teletubbies, IIRC they simply bring the same 15 Minutes segment twice and every kid I ever watched watching never skipped the repetition as "boring, seen it already". They will watch the ads, worse, for them the distinction between ad and content that we managed to implement by now is not existant. They will actually enjoy watching the ads. Think back on your childhood and I am sure you will notice something similar. For me, looking at all the toys and games in catalogs was almost as good as having them myself, yet all it was was an ad for that game. And I outright loved TV ads just before Christmas when they were overflowing with toy commercials.

      Same with Disney DVDs. If you watch their DVD selling policy closely, you will notice that every time they release a "classic" again corresponds with some other movie they try to hawk.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    38. Re:A sure-fire way to make me HATE your product by jimicus · · Score: 4, Funny

      Seeing as Disney is a member of the MPAA, it's probably a very bad idea to ask questions along the lines of "Would (insert insignificant change) really kill you?".

      The chances are you'll get a diatribe about how yes, it would kill them - complete with an advertising campaign to tell the world, forced ads in DVDs and at the cinema, notices on DVDs sold only to non-US markets full of how copying is a "federal offence" and various attempts - some more dubious than others - to "persuade" politicians to pass legislation making it illegal to use the DVD in anything other than the prescribed manner.

      When that is clearly taking too long, the next Media Storage Product (tm) will be developed - and the Old Media Storage Product will be quietly discontinued as quickly as market forces will allow. Naturally it'll be patented into the middle of the 23rd century, and a condition of licensing the patents will be that every developer, every engineer who's involved in implementing the product will be taken outside and shot when the product reaches market.

      Doubtless some clever so-and-so will reverse engineer the product, but the combination of patent requirements and the legislation (which, while all the reverse-engineering was going on, finally passed! Yay!) mandating the death penalty for not only the person doing the reverse engineering but also for their friends, their family, everyone they've ever worked with, their dog and the guy they don't really know but he came around to fix the heating last week will do a reasonably efficient job of ensuring that the ability to Do What You Want with the Media You Damn Well Purchased, TYVM is limited to such a small fraction of society that they can be safely ignored.

      All this because you asked Disney if it would be too much to let customers decide whether or not they want to watch trailers.

      (Well, if you're going to do hyperbole, do it properly!).

    39. Re:A sure-fire way to make me HATE your product by Opportunist · · Score: 4, Informative

      IMO, Disney is worse than Nick.

      The devious angle of Disney is that it is absolutely and entirely "Family Friendly", i.e. no sex, no drugs, no violence, no blood, no gore, no ... ok, almost I'd have said no fun. But you get the idea. It is something you can park your kids in front without fearing the question "Daddy, what's that red stuff coming out of kitty's ears?" Disney managed to get a reputation as a company offering non-threatening entertainment, suitable for children. You can hand over your kids and we'll take good care of them. Ages 0 to god-knows.

      And parents do just that.

      With Nick, at least halfway responsible parents (today an oxymoron, I know, I know...) will review once in a while just what kind of junk they broadcast. Let's be honest here, some of the Anime I get through Nick is anything but "suitable for kids", whether you look at the content or the topics, it's not really something a person younger than 8 could understand. They also don't pretend to be your perfect babysitter, they just offer kids' entertainment.

      IMO, the Disney angle is worse.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    40. Re:A sure-fire way to make me HATE your product by Anonymous Coward · · Score: 0

      I'm with you, if they are not affecting the performance of loading web pages and are not being intrusive and idiotic then I could tolerate ads being present in the websites I visit. However (and I have worked for marketing departments in the past) when it comes to marketeers wanting to get their 'message' across there is no depth they they will not stoop too, to do it. Or if I could pay a nominal fee to make all internet advertising go away then I could tolerate that if the money went to the websites I perused, so they didn't have to be supported by marketeers so much.

    41. Re:A sure-fire way to make me HATE your product by Opportunist · · Score: 1

      Again, as stated above, they don't sell you that DVD so you can watch the movie you bought. They sold you the DVD so they can cram their ads down your throat.

      Watch closely when those "Disney classics" become available. They're not on sale all the time. They only get released once in a while, usually just one movie, and you have to buy it NOW or wait two decades 'til they sell it again.

      And watch how that sudden decision to sell you that "Disney classic" corresponds with the release of a new Disney movie or other Disney material. Do you really think they want to sell you the movie?

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    42. Re:A sure-fire way to make me HATE your product by Opportunist · · Score: 1

      And now you know why Disney is one of the loudest screamers when it comes to enforcing more rigid DRM and disallowing people from making "backups". You're ruining their business model!

      Good job, btw.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    43. Re:A sure-fire way to make me HATE your product by Opportunist · · Score: 1

      Much more people despise that authority, though. Usually the reaction to a company that makes me jump through hoops just to see their latest ads (because, let's be honest here, what kind of content could I get to see at EA's homepage?) ends in a suggestion to stick whatever I originally wanted to see in a warm, dark place inside their collective body.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    44. Re:A sure-fire way to make me HATE your product by ErroneousBee · · Score: 2

      'd want car with two seats but a lot of luggage space, with just enough torque to get around UK B-roads at a sensible pace, that was priced at cost plus a sensible margin, and weighed less than 1000kg.

      Daihatsu sirion? 1 litre version has a Kerb weight of 890kg, and being front wheel drive can deal with B roads as well as many rear-wheel drive cars.

      --
      **TODO** Steal someone elses sig.
    45. Re:A sure-fire way to make me HATE your product by Anonymous Coward · · Score: 0

      'edging on pornography'

      erm

      nevermind

    46. Re:A sure-fire way to make me HATE your product by milkmage · · Score: 1

      bu they don't FORCE you watch. you can fired up the disc and walk away. now you COULD have to enter a "code" to get to the disc menu... how long before the build an on screen keyboard into BluRay so you can get past the captcha?

    47. Re:A sure-fire way to make me HATE your product by Opportunist · · Score: 4, Interesting

      Because then I would cry bloody murder, since to target ads you first of all have to find out more about me than I'm willing to give to advertising companies.

      Also, tasteful, inoffensive ads are considered "worthless" by advertisers because they, well, they are tasteful and inoffensive, they get overlooked and are easily forgotten.

      Instead, they try to force ads onto us. Ignoring the old tale of sun and wind competing over who can make a man take off his coat (in a nutshell, wind tries to blow it off the guy but he only pulled it tighter around his body, while sun shined and convinced the guy by giving him what he wanted, i.e. warmth, that the coat is unnecessary), which fits more aptly here than anywhere else: Ads have to give you what you want! Else they may be as invasive as can be, they will still not result in the desired spectator action: Going out and buying whatever is advertised. Worse, an invasive ad for a product I might want to have will immediately receive a negative reaction because it interrupted whatever else I wanted to do at the time, or, worse, startled me and hence got connected with a negative emotion, something that it entirely deadly for any kind of advertising.

      A good ad would do both: Be noticable, but not distracting and not a roadblock on my way to the content I wanted. Pop-unders are already a pretty good solution, since you get to notice them once you are done looking at the content you wanted to see, are in a relaxed mood and maybe open to look at something else.

      Personally, I think advertisers who think that cramming stuff down my throat think pretty lowly of their own product. It almost seems like they themselves would not want it, so they assume you have to sell it hard so anyone would would at least "accidently" buy it.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    48. Re:A sure-fire way to make me HATE your product by multisync · · Score: 2, Informative

      What determines how much you are willing to pay?

      My budget, which is basically my income minus expenditures (which includes savings, charitable contributions etc).

      How do you determine which features are must-have?

      Research, which includes reading manuals and spec sheets, reviews from a variety of sources, physically appraising the quality and workmanship of the product I'm interested in and speaking with people I know who have made similar purchases. Watching paid advertisements is not performing research.

      If you think those decisions are not being constantly manipulated by others, guess again.

      Decisions are also being affected by bias, experience, and personal preference. All of the advertising in the world won't convince my dad to buy a car that wasn't made by Ford.

      But not everyone makes purchasing decisions based on "I aways buy brand x" like my dad, nor does everyone base major purchases on marketing materials provided by manufacturers. As a starting point, to find out what they have on offer, sure. But your job as purchaser doesn't begin and end with watching an ad with a catchy jingle.

      If that's how you manage your money, you're not doing it very well.

      --
      I don't care why you're posting AC
    49. Re:A sure-fire way to make me HATE your product by mlts · · Score: 1

      Exactly. Another option with handbrake is the fact that it has presets for iPhone friendly output. Of course, a phone isn't the ideal media, but for carrying around a couple movies to watch if stuck somewhere for a few hours, it is better than nothing.

      If I did have kids, the first thing I'd be doing is ripping copies and keeping the movies stored either on a hard disk based media player, or as burned copies. This way, the originals are well preserved, and if one of the kids decides to make a peanut butter and DVD sammich, replacing the burns is far easier than trying to find a copy of some movie that is back in the Disney vault for an indefinite time.

    50. Re:A sure-fire way to make me HATE your product by mlts · · Score: 4, Insightful

      Don't forget the unscrupulous ad rotator "services" which allow their clients randomly drop ads with malicious JavaScript or Flash code, and do it in a way where the same IP and machine signature isn't hit twice.

      I'm sorry, until ad spewing companies stop being an enabler to botnet installs, compromised code and machine infections, I will continue to make sure their stuff gets blocked. This is a security issue, plain and simple.

    51. Re:A sure-fire way to make me HATE your product by Anonymous Coward · · Score: 0

      Now, at least.

      Back in the day (mid 90s), Nickelodeon was awesome.

    52. Re:A sure-fire way to make me HATE your product by tepples · · Score: 2, Interesting

      I block ads because they're in flash

      What do you plan to do once ads start to be delivered through HTML5 instead of SWF? This is already happening: see cpalead.

    53. Re:A sure-fire way to make me HATE your product by Fujisawa+Sensei · · Score: 1

      > What does that tell you about consumer choice?

      That most consumers choose what they want, not what you think they should have.

      Just keep telling yourself that.

      --
      If someone is passing you on the right, you are an asshole for driving in the wrong lane.
    54. Re:A sure-fire way to make me HATE your product by Anonymous Coward · · Score: 1, Funny

      'You wouldn't download a car'

    55. Re:A sure-fire way to make me HATE your product by Jeremy+Erwin · · Score: 1

      Why can't we have ads like that in the US?

    56. Re:A sure-fire way to make me HATE your product by Mr.+Slippery · · Score: 2, Informative

      It doesn't mean that I go out and go "hey, that new Lexus ad was really cool, I guess I'll go and buy one". Who in his sane mind would follow that train of logic?

      Enough people do it to make it worthwhile for Lexus to run the ad. Of course, those same people also say "Advertizing doesn't effect *me*."

      --
      Tom Swiss | the infamous tms | my blog
      You cannot wash away blood with blood
    57. Re:A sure-fire way to make me HATE your product by Anonymous Coward · · Score: 0

      Republicans.

    58. Re:A sure-fire way to make me HATE your product by ThirdPrize · · Score: 1

      It is like someone tapped into 4CHANs subconscious and made it reality. Scary!

      --
      I have excellent Karma and I am not afraid to Troll it.
    59. Re:A sure-fire way to make me HATE your product by ObsessiveMathsFreak · · Score: 1

      It's one of those things that's just great for showing people and watching their reaction.

      Well, I used to like Orangina, but after seeing a yellow gallon of it poured over a CGI deer in a bikini, I think I've just been put off orange juice altogether. I suspect this production suffered from a lack of grounding among the marketing department.

      --
      May the Maths Be with you!
    60. Re:A sure-fire way to make me HATE your product by DigitalSorceress · · Score: 1

      If you feel the need to sneak your ad on my screen by popping it under, hiding it from me until after I've viewed your content, you're still doing it wrong.

      I'm just as offended by pop-ups as I am by pop-unders and any other kind of pop.

      As a side-note: NoScript and keeping Flash plugin off my FireFox is how I surf (I'll fire up another browser and copy/paste the URL if I REALLY need flash or other plugin content). I'll decide using "temporarily allow example.com" whether the site is worth it or not.

      The fastest way to lose my interest / business is to annoy me with an ad.

      It's this nice little social contract I have - you don't annoy me and I'll maybe look at your stuff. Truthfully, I'm no longer the 18-35 demographic so they're probably not interested in me anyway (at 40, they're looking at me as someone who is set in their ways and isn't likely to become a new customer - their loss since I've got more disposable income than the Starbuck's Barista they so covet.)

      OOps got off track.

      point is, I mostly agree with you, but I find pop-unders to display a sneaky/underhanded intent that makes a product just as much of a no-go as any other disreputable tactic.

      --

      The Digital Sorceress
    61. Re:A sure-fire way to make me HATE your product by Anonymous Coward · · Score: 0

      I think he was asking for a cheap powerful fuel-efficient small hybrid Hummer... :)

      Nah, he was just whining without even knowing his options.

      Go figure, someone in Slashdot complains about something they haven't even read about. :)
      It's nice though there's always people like you encouraging a bit of research!

    62. Re:A sure-fire way to make me HATE your product by hjf · · Score: 1

      Trailers? My dad recently bought a Rolling Stones DVD. You have to wait until the ADs finish in order to get to the menu. Yes, advertisements. It starts with a 1-minute-long credit card commercial, which you can't skip. Seriously, what's the point of paying for a DVD if you still have to watch a commercial EVERY FUCKING TIME you want to watch the DVD?

      I said it before and I say it again: THANK GOD WE HAVE PIRACY.

    63. Re:A sure-fire way to make me HATE your product by Anonymous Coward · · Score: 0

      That was hyperbole? It sounded like the ultimate goal of MPPA/RIAA et al....

    64. Re:A sure-fire way to make me HATE your product by vadim_t · · Score: 1

      And the general reaction is "what the fuck?"?

      Pretty much, yeah. People generally stare at the monitor in disbelief for a while, before saying "WTF was that?" or some variant of it.

      Also often a discussion ensues of just how do you get such a thing made. Try to imagine the script for this and the writer presenting it to somebody with a straight face.

    65. Re:A sure-fire way to make me HATE your product by lwsimon · · Score: 1

      Marketing can be seen as manipulation, or it can be seen as simply connecting with people and offering something they may find valuable.

      --
      Learn about Photography Basics.
    66. Re:A sure-fire way to make me HATE your product by IICV · · Score: 1

      Also, tasteful, inoffensive ads are considered "worthless" by advertisers because they, well, they are tasteful and inoffensive, they get overlooked and are easily forgotten.

      Not quite - it's the prisoner's dilemma. If everyone had tasteful, inoffensive ads, then all ads would be (roughly speaking) of roughly equal impact; if the base level is low, then there's a low consumer threshold for remembering an ad. However, in such a universe, the first advertising company to make a brash and offensive (within reason) ad would see tremendous returns, because as you say that ad would stand out more from the rest.

      Basically, the reason why so many ads are annoying is because the ad company that doesn't have annoying ads will get left behind. Google is kind of a special case because they're both an ad company and a company that provides something people want, so they can enforce their own ad standards.

    67. Re:A sure-fire way to make me HATE your product by IICV · · Score: 1

      Exactly! Every single blog I read has, at some point, had a post about "you guys were complaining that your antiviruses would trigger at one of the ads, I've talked to the ad server and they've removed it".

      I semi-trust the website I'm looking at. I do not trust content provided by some shady third party.

    68. Re:A sure-fire way to make me HATE your product by Anonymous Coward · · Score: 0

      "Also, tasteful, inoffensive ads are considered "worthless" by advertisers because they, well, they are tasteful and inoffensive, they get overlooked and are easily forgotten."

      Really? I remember those Hulk Hogan ads for batteries I think from years, maybe more than a decade ago. I hated it; one of the most obnoxious, asshole ads, and that's before Hulk Hogan had the bad rep that he does today.

      Meanwhile, I never liked Kia cars, but they had this superbowl ad they showed for awhile afterwards, where the toys in the backseat of their crossover suv dream about them being human sized and taking the vehicle out for a night on the town or a weekend. I thought it was pretty cool. What was offensive or tasteless in that ad?

    69. Re:A sure-fire way to make me HATE your product by Captain+Hook · · Score: 1

      If I did that, I'd want car with two seats but a lot of luggage space, with just enough torque to get around UK B-roads at a sensible pace

      Ford Fiesta Van?
      Vauxhall Vectra Van?

      There are lots of car based commercial vechicles around

      Admittedly, I don't think any of those have the option of rear side windows which I would like in addition to your list.

      --
      These comments are my personal opinions and do not necessarily reflect the opinions of the other voices in my head.
    70. Re:A sure-fire way to make me HATE your product by braindrainbahrain · · Score: 1

      ...like the car ad with the rube goldberg machine made from pieces.

      For those so interested, the ad you refer to, called "Cog", can be viewed in a variety of sites. Search for "Honda when things just work". The most interesting part is how the ad was made, for that I refer you to snopes:

      http://www.snopes.com/photos/advertisements/hondacog.asp

    71. Re:A sure-fire way to make me HATE your product by Opportunist · · Score: 1

      So? Who am I to protect the stupid? The government?

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    72. Re:A sure-fire way to make me HATE your product by Anonymous Coward · · Score: 0

      The worst of the bunch are those that load and then have a graphic span the screen. I load a page, start browsing, then suddenly a man carrying a sixpack of beer or something walks across the middle of the screen, opens up a "door" on one side that is the full size of the allocated ad block.

    73. Re:A sure-fire way to make me HATE your product by Opportunist · · Score: 1

      It's not a "social contract". It's as much a contract as the copyright law is today, i.e. none. It is biased and one sided, in this case, you expect ads to be non-invasive and if you feel like it you might offer it your attention. That's very convenient for you, it's not so much for the advertiser.

      And let's face it, ads pay the rent here. So simply saying "get rid of them" is not going to cut it, the content will follow since nobody will pay for it. We're still in a world where money dictates what business model thrives and which perishes, and hence SOMEONE has to foot the bill. If that someone ain't going to be you (I dimly remember that pages who dare to ask for money in return for their content are not too well liked on /. either), ads will probably be the way.

      Ok, now you can pay with your private information, but I guess that has even less support here.

      Why is everyone so caught up in an "all or nothing" game? No ability to compromise anymore. Giving something to get something seems to go out of fashion, but last time I checked it was the root of our economy model.

      I want content. Preferably "free". The, in our world, most accepted way to do that is to let someone else pay for it and show me ads for his products in return.

      That someone doesn't really want me to look at his ad. He wants me to look at his product, the ad is just the vehicle to get me to that step. The question now is how do you get the most people to look at your product, and look at it favorably because the ultimate goal is to get them to buy those goods. "Annoying" ads are probably not the way, but the "low key" ads you are looking for are not in the interest of the advertiser. An ad that gets overlooked because it is so inoffensive and inconspicuous that it is not noticed is at least as bad as an offensive ad that gets a negative reaction. Negative reaction still beats no reaction.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    74. Re:A sure-fire way to make me HATE your product by Xanlexian · · Score: 1

      Some ads are indeed a work of art, like the car ad with the rube goldberg machine made from pieces. But I don't remember which company it was for, and don't particularly care about what's it advertising.

      That would be Honda. The ad is called "Cog"

      http://www.youtube.com/watch?v=_ve4M4UsJQo

      --
      "Congratulations, Boots. Your robot has become self-aware. You're a daddy now." -- Dr. Rho Bowman
    75. Re:A sure-fire way to make me HATE your product by yakovlev · · Score: 1

      I DON'T block ads. Generally they aren't too annoying, and keeping yet another application up-to-date on my computer (ad blocker) just doesn't seem worth the effort.

      That said, if I have to start deciphering CAPTCHAs to get past the ads that most definitely would cross the line to where getting ad-blocking software would be worth it.

      I'd almost be willing to pay money to the ad-blocking company (not the news site) to get rid of CAPTCHA ads.

      I have the technical ability to install ad-blocking software. I choose not to. Make ads sufficiently annoying and I definitely WILL install such software.

      Why do advertisers not get that this is a case where if you fight the ad-blockers in such a way that you sufficiently upset the ad-viewers, the ad-viewers will just turn into ad-blockers? You won't win the arms race with the ad-blockers, history has consistently shown that. The only way for the advertisers to win is to keep the ad-viewing customers that they have.

    76. Re:A sure-fire way to make me HATE your product by eugene+ts+wong · · Score: 1

      Maybe your videos are different, but I have found with the DVDs from Zip.ca, you can do what you suggested, or press the menu button, or just press the next chapter button. I discovered the latter by accident. I was surprised that I did not get sent to the next ad.

      I think that every video is different, and I encourage others to try my suggestions.

    77. Re:A sure-fire way to make me HATE your product by Myopic · · Score: 1

      The answer, obviously, is because that doesn't work as well. And that is sad.\

      Keep on blockin' ads, brother. The only time I see ads online is when I have the displeasure of using someone else's browser.

    78. Re:A sure-fire way to make me HATE your product by Bahamut_Omega · · Score: 1

      With the FBI warnings at the start, does it mean I can arrest the FBI under international law?

    79. Re:A sure-fire way to make me HATE your product by Anonymous Coward · · Score: 0

      > So simply saying "get rid of them" is not going to cut it, the content will follow since nobody will pay for it.

      This may shock you, but at one point in time, the internet had no ads on it - in fact, it had no WEB on it - and it still had content. There was *less* content, but it was *superior* content. It was not plagued by astroturfing, browser jacking, spamming, and malware.

      I'll take that internet over the one we've got today any time, thank you. If it takes every last person on the planet running adblock and noscript to do it, then I'm all for it, even if it means the people who are only here for the $$$ go away again. It was a much nicer place before they found it to begin with.

    80. Re:A sure-fire way to make me HATE your product by PRMan · · Score: 1

      But that's you. You're a geek like me. We put products on our hate list and refuse to buy them because we don't want to be treated that way again.

      But the average Joe (like my dad) doesn't think that way. Citibank bought his mortgage with 5 months left on it and tried to swindle him out of his house by no longer sending bills to the address. (They claimed they had the wrong address on file. On a mortgage?!?). They made them go to the projects in LA for their payoff, to a really shady neighborhood where old people wouldn't feel safe.

      Eventually they paid it off and a year or two later, they retired, sold it and moved. My Dad needed some accounts to put the money in, so where did he put it? The local CITIBANK BRANCH. I'm like, "Dad, they tried to steal your house! Why would you do business with them?"

      "They're a good company."

      This is why annoying advertising is constant. It may not work on you or me, but it works on the rest of the bell curve.

      --
      Peter predicted that you would "deliberately forget" creation 2000 years ago...
    81. Re:A sure-fire way to make me HATE your product by ultranova · · Score: 2, Informative

      Marketing can be seen as manipulation, or it can be seen as simply connecting with people and offering something they may find valuable.

      And mafiosos can be seen as parasites or they can be seen as honest businessmen refusing to bow down to oppressive Government-maintained monopoly on taxes, violence and coercion.

      Marketers, you are scum. Sorry. That's just a fact.

      --

      Forget magic. Any technology distinguishable from divine power is insufficiently advanced.

    82. Re:A sure-fire way to make me HATE your product by v1 · · Score: 1

      There should be some polls/studies around somewhere that allow people to tell advertisers what parts of the ads they dislike the most, so we can at least deal with more tolerable advertising, since it [b]is[/b] necessary sometimes. Here's my top most annoying ads:

      1) ads that try to talk to me. ABSOLUTELY CANNOT STAND THEM. talking ad = CLOSE TAB every single time.
      2) popups and popunders (I still get occasional sneaky popunders even with popup blocking on)
      3) distracting animations and "Click to Play Me" ads for games
      4) ads that take up considerable space on my screen, like interstitials that turn a 2 page article into a 9 page article, or that use 1/3 of my screen by bannering the left and right sides so I'm reading paragraphs with around ten words per line. I didn't buy this widescreen laptop just so you could fill the new room with more of your ads.

      Get rid of these four and I'll turn off my adblockers.

      It's really annoying to browse the web with someone else's computer, where I just feel I'm getting bombarded by ads. Browsing to familiar web sites I can't help but think "I'd NEVER go here on a regular basis like I usually do if I had to put up with all this crap ". So I'm stealing from you? If I couldn't block the crap I wouldn't go there in the first place and you'd get nothing, and right now you're still getting nothing because you're flinging more crap at me than the chimps at the zoo. So whose fault is it again you're not getting ad revenue from me?

      --
      I work for the Department of Redundancy Department.
    83. Re:A sure-fire way to make me HATE your product by Anonymous Coward · · Score: 0

      You have it backwards. The "vault" releases are on a specific 5 year cycle. They time the new product to the re-release of the DVD, not the other way around.

    84. Re:A sure-fire way to make me HATE your product by PopeRatzo · · Score: 1

      Who am I to protect the stupid?

      Protect yourself, son.

      --
      You are welcome on my lawn.
    85. Re:A sure-fire way to make me HATE your product by PopeRatzo · · Score: 1, Insightful

      Who cares what's it advertising?

      Advertising as used today is the most effective behavioral control mechanism every devised by man. There's nobody, not one person, who is not directly affected by advertising, in the way they live, the way they spend their money, the way they deal with other people.

      If you think you are immune, or that you are capable of doing other than what the marketers want you to do after being exposed to their advertising, you are fooling yourself.

      The things you like, the way you see yourself, the way you see the world, are all a product of advertising.

      The only "harmless" advertisements are the ones you see on a bulletin board or a place like Craig's list. If an advertising agency was involved, it's much stronger than you are.

      --
      You are welcome on my lawn.
    86. Re:A sure-fire way to make me HATE your product by B4light · · Score: 0, Troll

      The French are a bunch of furry faggots

    87. Re:A sure-fire way to make me HATE your product by ne0n · · Score: 1

      I just watched a DVD for the first time in years, and it's truly amazing how many ads you get in before the main event starts. Thanks to my fast internet, this will also be the last movie I view this way.

      --
      $ :(){ :|:& };:
    88. Re:A sure-fire way to make me HATE your product by vadim_t · · Score: 1

      Advertising as used today is the most effective behavioral control mechanism every devised by man. There's nobody, not one person, who is not directly affected by advertising, in the way they live, the way they spend their money, the way they deal with other people.

      I find that highly dubious. Originally I'm sure it made a difference. These days there's so much saturation, that the vast majority of it goes to waste.

      If you think you are immune, or that you are capable of doing other than what the marketers want you to do after being exposed to their advertising, you are fooling yourself.

      That conflicts with there being many different advertisers.

      For expensive things, I always do research. I don't buy stuff like laptops because I saw an ad, or it looks cool, or everybody is getting one. For me it's a process of selection from a massive list, often taking hours.

      For cheaper things like food, I'll go through the entire range available until I try everything I find edible, then choose from those I liked best.

      The things you like, the way you see yourself, the way you see the world, are all a product of advertising.

      That's a bit of an exageration.

      But since you're so sure, try to guess something I purchased, the company I bought it from, and where I saw the ad for that.

    89. Re:A sure-fire way to make me HATE your product by Anonymous Coward · · Score: 0

      Baloney. Every trailer on a disney disk can be skipped by either pushing the chapter forward button several times or the home menu button, depending on the vintage of the disk.

      Which is still objectionable, but they can be skipped.

    90. Re:A sure-fire way to make me HATE your product by Obfuscant · · Score: 1
      Enough people do it to make it worthwhile for Lexus to run the ad.

      Similar to spammers, who only need a pitifully small response to profit. This advertising system will be hated by most, but will have a significant enough return that it will, indeed, be profitable.

      I actually had someone tell me that they respond to about 5% of the unsolicited junk mail they get, as long as the price is right.

    91. Re:A sure-fire way to make me HATE your product by kdemetter · · Score: 1

      What determines how much you are willing to pay? How do you determine which features are must-have? If you think those decisions are not being constantly manipulated by others, guess again.

      The funny thing with tv ads is that, while i usually remember the ad itself , and the type of product being sold , i often mistake the brand itself.
      I feel a bit bad about that : It must be frustrating to pay for ads , and then see the competition run away with the profit.

    92. Re:A sure-fire way to make me HATE your product by ultranova · · Score: 1

      I'm not really sure what I just saw, but I think it was a mixture of CGI animals edging on pornography, and a mid 50's Carmen Miranda musical.

      I think that a female Cthulhu in bikinis lap-dancing on a bear goes beyond most normal pornography...

      It may have had something to do with orange juice.

      But I gotta admit, I do want some of what the makers drunk :).

      --

      Forget magic. Any technology distinguishable from divine power is insufficiently advanced.

    93. Re:A sure-fire way to make me HATE your product by Abcd1234 · · Score: 1

      Block them with the HTML5 blockers that are, I suspect, coming 'round the corner shortly?

      I mean, really, did you bother to think about this question for more than five minutes?

    94. Re:A sure-fire way to make me HATE your product by tepples · · Score: 1

      Block them with the HTML5 blockers that are, I suspect, coming 'round the corner shortly?

      How would an HTML5 blocker work? SWF blockers turn <embed> and <object> elements of type application/x-shockwave-flash into click to play. But HTML5 is just the newest version of DHTML, so how would an HTML5 ad blocker recognize what is an ad and what is the rest of the page? The arms race between ad blockers and ad blocker blockers would only escalate.

      I mean, really, did you bother to think about this question for more than five minutes?

      Yes.

    95. Re:A sure-fire way to make me HATE your product by Abcd1234 · · Score: 1

      How would an HTML5 blocker work? SWF blockers turn and elements of type application/x-shockwave-flash into click to play. But HTML5 is just the newest version of DHTML, so how would an HTML5 ad blocker recognize what is an ad and what is the rest of the page?

      So, you formed an opinion that HTML5 ad blocking can't work without *ever* actually looking at how HTML5 works? *sigh*

      HTML5 video has an href. Block by host.

      HTML5 canvas is based on javascript. Block the javascript, probably also by host.

      This really isn't that hard.

    96. Re:A sure-fire way to make me HATE your product by tepples · · Score: 1

      What you describe is what Adblock Plus does. But by then, we're getting into the practice of blocking individual ad servers. This has the disadvantage of not having such a clean rationalization as blocking all SWF. As I understand it, the popular ABP filtersets try to block all ads, not just animated or audio ads. So I guess web site operators would feel more justified in deploying ad blocker blockers like the one described in the article rather than making their ads less annoying.

    97. Re:A sure-fire way to make me HATE your product by tsm_sf · · Score: 1

      Honda Civic circa 1990s.

      --
      Literalism isn't a form of humor, it's you being irritating.
    98. Re:A sure-fire way to make me HATE your product by Anonymous Coward · · Score: 0

      Agreed. A good ad will stand out on its own without having to resort to distasteful antics. When this Cadburys advert came out in the UK everybody was talking about it. It's also worth noting that the TV version I always saw didn't have the ending showing the chocolate bar, but everybody still knew what it was advertising. Heck, people still talk about the ad.

      Obnoxious adverts come from advertisers who don't know how to make good adverts.

    99. Re:A sure-fire way to make me HATE your product by Abcd1234 · · Score: 1

      What you describe is what Adblock Plus does.

      Of course that's what I'm describing, as I'm describing an ad blocker.

      But by then, we're getting into the practice of blocking individual ad servers.

      Err... so?

      Your original question was:

      What do you plan to do once ads start to be delivered through HTML5 instead of SWF?

      I gave you an answer. Why are you still replying if you don't have a rebuttal?

    100. Re:A sure-fire way to make me HATE your product by Anonymous Coward · · Score: 0

      If you think you are immune, or that you are capable of doing other than what the marketers want you to do after being exposed to their advertising, you are fooling yourself.

      I am fully capable of doing other than what the marketers want me to do after being exposed to their advertising. This is proven beyond all possible doubt every time I see advertising for a product and don't buy it.

    101. Re:A sure-fire way to make me HATE your product by lwsimon · · Score: 1

      I'm simply pointing out that there is another side to it - I totally see where you're getting your "99% of marketers give the other 1% a bad name" stance.

      Still, the fact remains that many of the services you use online would not be possible without the advertising dollars that support them.

      --
      Learn about Photography Basics.
    102. Re:A sure-fire way to make me HATE your product by Deagol · · Score: 1

      That's a little harsh. I personally think that *The Last Airbender* has been one of the best cartoons to be produced in recent memory, from a normal US TV source anyway. I haven't been so hooked on a cartoon since *Animaniacs* and *Batman: The Animated Series*".

    103. Re:A sure-fire way to make me HATE your product by tepples · · Score: 1

      I gave you an answer.

      Then the way I worded my original question does not reflect my beliefs. I apologize for wasting your time.

    104. Re:A sure-fire way to make me HATE your product by mjwx · · Score: 1

      Also, tasteful, inoffensive ads are considered "worthless" by advertisers because they, well, they are tasteful and inoffensive, they get overlooked and are easily forgotten.

      I disagree, a good, tasteful and inoffensive ad campaign is more effective then any other type, take the Bunnings ad campaign, it's been going on for over a decade. The problem is that a good tasteful and inoffensive ad is hard (expensive) to make whilst less effective, offensive and tasteless ads are easy (cheap). The reduction in effectiveness is outweighed by the savings.

      Ad companies can churn out crappy, "in your face" advertising by the truckload for pennies, ads like the Rube Goldberg car ad cost a lot and take a while to make so most companies pick the cheap and easy option.

      --
      Calling someone a "hater" only means you can not rationally rebut their argument.
    105. Re:A sure-fire way to make me HATE your product by uninformedLuddite · · Score: 2, Interesting

      What determines how much you are willing to pay?

      Never ever more than $1000AU.

      How do you determine which features are must-have?

      My only must haves are that it starts/stops, has good fuel economy, and that the body is roughly straight.

      If you think those decisions are not being constantly manipulated by others, guess again.

      I can honestly say that no one has ever manipulated any of my car buying decisions. There used to be an advertisement here in AU that pushed the idea that your car would be the second biggest purchase of your life(a house being the first I guess). Most of the people I knew at the time would have agreed wholeheartedly. I cannot remember anyone ever ever asking ' Why? '.

      --
      The new right fascists are bilingual. They speak English and Bullshit.
    106. Re:A sure-fire way to make me HATE your product by badkarmadayaccount · · Score: 1

      Make it electric and sporty (not that much more expensive), throw in removable second and third seat rows, and I'm in.

      --
      I know tobacco is bad for you, so I smoke weed with crack.
    107. Re:A sure-fire way to make me HATE your product by noodler · · Score: 1

      Wait, they advertise drinks with sex.
      That's it, isn't it?
      What a wonderfully new idea!.

    108. Re:A sure-fire way to make me HATE your product by Anonymous Coward · · Score: 0

      The only Disney movies I watch are supplied via Bittorrent. All stupid ads and other crud have kindly been removed by the uploader heroes. I have not hired or bought a DVD for more than 2 years and laugh at all the Disney victims that complain about the crap they have to go through before being allowed to watch the movie they paid for. See the following URL for details... http://thenextweb.com/shareables/2010/02/19/experience-dvd-pirate-vs-paying-customer/

    109. Re:A sure-fire way to make me HATE your product by Tim+C · · Score: 1

      Well, if you take him at his word, that will be fine (assuming there are no security holes in his browser's HTML 5 implementation, of course).

    110. Re:A sure-fire way to make me HATE your product by PopeRatzo · · Score: 1

      Who cares what's it advertising? It's one of those things that's just great for showing people and watching their reaction.

      Are you a furry? Seriously, vadim, what are you hiding?

      --
      You are welcome on my lawn.
    111. Re:A sure-fire way to make me HATE your product by PopeRatzo · · Score: 1

      That's a retarded thing to say, and I'm glad you got modded down for it.

      Check again, drinky.

      And all advertising is fraud. Even if the assertions are true. It's an attempt to make you want something, in a certain way.

      --
      You are welcome on my lawn.
    112. Re:A sure-fire way to make me HATE your product by PopeRatzo · · Score: 1

      It doesn't mean that I go out and go "hey, that new Lexus ad was really cool, I guess I'll go and buy one".

      No, but I bet you'd say "Lexus makes really good cars" without ever having owned or driven one.

      And you believe that the design of a Lexus is the design that cars should have. And you believe that shiny is better. And sleek is better. And having an old car sucks and you'd really like to have a new car even though you can't afford one.

      Advertising, the way it's done in 2010, is insidious beyond your ability to resist. It really needs to be highly limited and regulated.

      --
      You are welcome on my lawn.
    113. Re:A sure-fire way to make me HATE your product by jwhitener · · Score: 1

      Because then I would cry bloody murder, since to target ads you first of all have to find out more about me than I'm willing to give to advertising companies.

      There's one thing that we all want though: entertainment. No personal knowledge required. I've seen some ads that were pretty funny, or moving, or just plain engaging. If every ad were "super bowl ad" quality, people would watch more of them.

      But instead, advertisers (naturally) seek to send out as many ads as possible, on as many channels as possible, for the lowest cost. What I doubt many of them take into account, is that sure, they've sent 100 million ads out on radio/tv/internet, but 85% of them were not seen due to blockers, fast forward, whatever. If instead, they sent out 25 million that were 4x the quality in terms of humor/engaging, they would probably have a much higher view rate.

      The other issue, personal data and ad quality aside, is the repetitive nature of ads. On any particular station, or on something like Hulu, you are shown the same damn ad for weeks sometimes. No matter how funny or pertinent the ad is to you, you aren't going to watch it the 100th time.

      Its fine to advertise a product over and over, but it had better be 10 completely different commercials for the same product, not one shown 10x.

    114. Re:A sure-fire way to make me HATE your product by thejynxed · · Score: 1

      Value Meal. McDonald's. Television.

      --
      @Mindless Drivel: 100% of Twitter posts ever Tweeted.
    115. Re:A sure-fire way to make me HATE your product by monkyyy · · Score: 1

      Why do advertisers not get that this is a case where if you fight the ad-blockers in such a way that you sufficiently upset the ad-viewers

      short term gain.....
      what they see is the .001% raise in sells and not the long term 10%

      its a downward spiral

      --
      warning pointless sig
    116. Re:A sure-fire way to make me HATE your product by vadim_t · · Score: 1

      Wrong. I eat very normal food at home (steak, mashed potatoes, etc), and go to restaurants (mostly whatever is nearest and non-smoking). I haven't eaten at McDonald's or any other fast food establishment in years and only consider it when I travel and want food right now, and it's what happens to be closest. I don't watch TV, at all.

    117. Re:A sure-fire way to make me HATE your product by vadim_t · · Score: 1

      Are you a furry?

      I'm not sure. Even furries themselves don't agree on what it means. But if you think so, sure. It's just a label anyway, it makes no difference.

      Seriously, vadim, what are you hiding?

      If I was hiding something I wouldn't be posting links to it, heh.

    118. Re:A sure-fire way to make me HATE your product by PopeRatzo · · Score: 1

      Man, I was joking. Sorry if I offended you.

      There's nothing wrong with furries. I just wouldn't want my daughter to marry one.

      --
      You are welcome on my lawn.
    119. Re:A sure-fire way to make me HATE your product by vadim_t · · Score: 1

      Man, I was joking. Sorry if I offended you.

      Nah, not offended at all. But I know quite a few furries and nobody agrees on what a "furry" is. It depends a lot on who you ask. Some people say that all it takes is being a fan of something like the Lion King or Bugs Bunny. Others will say it requires being a member of the fandom, or waiting for the day when you can finally graft a tail to yourself ;-) There's a lot of range in there.

      Overall it's a very fuzzy (heh!) and inclusive label. It's kind of like "geek". Geeks include people as different as Bill Gates and Richard Stallman. Vin Diesel is apparently a geek too.

      Depending on which definition you use I might or not be one. I don't really care either way.

      There's nothing wrong with furries. I just wouldn't want my daughter to marry one.

      Well, if there's nothing wrong with them, then why?

      Like a said I know quite a few and there's a lot of variety in there, from people who just appreciate the artwork to the batshit crazy. But the same thing goes for the rest of the world population.

  3. So, what happens to the site.. by Anonymous Coward · · Score: 1, Insightful

    after the users abondon the site because of the ridiculous advertisements that disturb their viewing experience?

    Yeah, I wouldn't do it.

  4. Shrinking Your Market by GDI+Lord · · Score: 5, Insightful

    Hooray for video captcha ads in expensive bandwidth countries!

    --
    You know its love when you memorize her IP address to skip DNS overhead.
    1. Re:Shrinking Your Market by Vectormatic · · Score: 1

      No amount of free bandwidth will solve the problem that i do NOT want to be forced to watch an ad, and have a pop-quiz about it.

      Hell, the interruption of ads on TV is enough to stop me from watching TV as it is, and then i dont have to pay attention

      --
      People, what a bunch of bastards
    2. Re:Shrinking Your Market by Anonymous Coward · · Score: 0

      TV ads has made me go to a pay service to watch online. They are delightful in that they will do their best to remove obnoxious ads, slide ups, slime downs, splats etc and they normalize the audio. :)

    3. Re:Shrinking Your Market by monkyyy · · Score: 1

      "pop-quiz about it."

      is toystory 7 a ____
      a.family friendly film
      b. 5 star movie
      c. 1# movie of the year
      d. all of these plus many many more

      --
      warning pointless sig
  5. No thanks by tbannist · · Score: 5, Insightful

    If I see one of these, I think I'll just go somewhere else. It'd have to be something really compelling to make me endure that kind of abuse.

    --
    Fanatically anti-fanatical
    1. Re:No thanks by teslar · · Score: 4, Interesting

      Really? Even if these captchas actually turn out easier to use than the current ones? I mean no more guesstimating which bit of what overlapping miscoloured squiggles belong to which potential letters (and is that a 1 or an l? O or 0?), just a quick message and an easily identifiable word within it.

      Or, to rephrase the question: would you oppose the system if it wasn't about ads but just another innovation in captchas? Assuming, of course, that this innovation does actually make captchas less of a hassle. Just sayin' that this isn't necessarily bad and you might find that the benefits outweigh the agony of having to listen to an ad message (is that really so bad?).

      Personally though, I don't think it's going to work, neither as an ad nor as a captcha. If it's based on videos with meaningful messages (ads!), the possibilities for remixing and regenerating random captchas is going to be severely limited. Which means it will take no time at all until someone has built a plugin that builds a database of these and simply looks up the correct answer in the background.

    2. Re:No thanks by vadim_t · · Score: 4, Insightful

      Really? Even if these captchas actually turn out easier to use than the current ones? I mean no more guesstimating which bit of what overlapping miscoloured squiggles belong to which potential letters (and is that a 1 or an l? O or 0?), just a quick message and an easily identifiable word within it.

      Really.

      Or, to rephrase the question: would you oppose the system if it wasn't about ads but just another innovation in captchas? Assuming, of course, that this innovation does actually make captchas less of a hassle. Just sayin' that this isn't necessarily bad and you might find that the benefits outweigh the agony of having to listen to an ad message (is that really so bad?).

      Probably not. It's the advertising angle that's offensive.

      Also, normal use of captchas works to my advantage, like helping ensure every third comment isn't an ad for Viagra. That I can cooperate with.

    3. Re:No thanks by bluefoxlucid · · Score: 1

      Or, to rephrase the question: would you oppose the system if it wasn't about ads but just another innovation in captchas?.

      lol. Video that I probably can't see without a working plug-in (and don't tell me "It's flash," that's why I don't have much luck with YouTube ... yay for HTML5). On my flaky high-bandwidth connection that can barely chug down a YouTube video.

    4. Re:No thanks by theskipper · · Score: 1

      If it's a preview ad or any other marketing crap that makes you wait, absolutely. But I like their "basic" captcha (http://www.nucaptcha.com/products/basic). Even if it had a Coke can in the background.

      I'm sick and tired of squinting and trying to figure out whether it's an 'n' or an 'r' merged into the next letter. All on a lovely hatched background. The basic examples show clearly recognizable text where the obfuscation is done through movement and selecting the word by color.

      Of course the other factors are increased aggregate data use, slower connections, eventually defeated, etc. And hopefully they can integrate some "good" into it like recaptcha does.

    5. Re:No thanks by WrongSizeGlass · · Score: 2, Insightful

      Really? Even if these captchas actually turn out easier to use than the current ones? I mean no more guesstimating which bit of what overlapping miscoloured squiggles belong to which potential letters (and is that a 1 or an l? O or 0?), just a quick message and an easily identifiable word within it.

      Yes, really. How long do think it's gonna be before they make it hard to get the right answer to force you to watch it again (or a different one).

    6. Re:No thanks by Attila+Dimedici · · Score: 1

      This has nothing to do with captchas. It is not intended to replace (or augment) the way that captchas are used. The sole purpose of this new technique is to force you to watch the ad in order to procedd to the website (as opposed to what I do now which is click on another tab until the ad is done).

      --
      The truth is that all men having power ought to be mistrusted. James Madison
    7. Re:No thanks by Thinboy00 · · Score: 1

      Some frames of the basic captcha looked ridiculously easy to OCR, to my eye at least (letters were cleanly separable).

      --
      $ make available
    8. Re:No thanks by Kozz · · Score: 2, Funny

      It'd have to be something really compelling to make me endure that kind of abuse.

      You mean, like ... porn?

      --
      I only post comments when someone on the internet is wrong.
    9. Re:No thanks by cdrudge · · Score: 2, Insightful

      just a quick message and an easily identifiable word within it.

      Who said anything about quick? 5 second ad, maybe I would tolerate it. But I imagine initially they will be short but progressively lengthen as people get use to them to epic advertising miniseries where the ad is longer then the video you wanted to watch.

    10. Re:No thanks by MacGyver2210 · · Score: 1

      100% agree. Over-advertising and super pushy ads are more likely to make me NEVER buy/use the product than to ever actually buy or use it.

      If you REALLY want to avoid things like ad-block plus, host the ads on local content servers for the site the person is visiting, and don't put them in a separate ad directory. AdBlock Plus works by blocking whole directories and trees of a domain which are responsible for hosting/serving the ads. If your ads are intermingled with the media the person is TRYING to view, they won't be able to block the ad directory without also blocking the desired content along with them.

      That said, please don't abuse this. I will happily never visit your site again if you somehow bypass AdBlock Plus with talking/noisy/animated ads that push themselves on me. If there's a relevant banner ad, I may just click it. I am actually a consumer - I buy things I need/want. I just don't want shit I don't need or want forced down my throat every time I go to watch a video or read the news.

      This is why I stopped watching TV and Hulu - they got too greedy with the ads. No more.

      --
      If the only way you can accept an assertion is by faith, then you are conceding that it can't be taken on its own merits
    11. Re:No thanks by Fieryphoenix · · Score: 1

      Amen. Except for the bit about there ever being anything that compelling to even bother.

    12. Re:No thanks by netsharc · · Score: 1

      I just thought of another Captcha-system, for real captcha-ing: show an image, and ask the human, "what brand of drink is the girl holding?". It's quite hard for algorithms to solve, and it carries advertising. Win-win! Let me start a company and make billions...

      --
      What time is it/will be over there? Check with my iPhone app!
    13. Re:No thanks by netsharc · · Score: 1

      Oh, just like TIME.com that ends every couple paragraphs with a link to another semi-related content? (Click here to see Tiger Woods' misstresses)

      So fucking irritating, that I created a Proxomitron filter that changes these ads to almost transparent. (Click here to read about ad-blocking software)

      But TIME.com is dead to me anyway, it's so desperate for page-views it has now started imitating Digg. (Click here to read about Digg's redesign)

      --
      What time is it/will be over there? Check with my iPhone app!
    14. Re:No thanks by Chrisq · · Score: 1

      It'd have to be something really compelling to make me endure that kind of abuse.

      You mean, like ... porn?

      That might be to compelling - I can see many people missing the capture phrase

    15. Re:No thanks by alder · · Score: 2, Insightful

      Even if these captchas actually turn out easier to use than the current ones?

      - What color was the stone in the tiara of the little princess? (Click "Play another AD" if you cannot recall)

    16. Re:No thanks by Anonymous Coward · · Score: 0

      Really? Even if these captchas actually turn out easier to use than the current ones?

      Almost by definition a video captcha cannot be easier to use than the current ones. With current ones you can look at and read the whole thing then type it in. If the captcha is a scrolling message on a video you have to first wait for the entire message and then hope that you remember the whole thing when you go to type it in.

    17. Re:No thanks by Anonymous Coward · · Score: 0

      having to pay attention to scrolling text in a video is definitely much more of a hassle than current captchas.

      imho video ads have already cross the line with these newer un-mutable/un-pausable ones I keep having to suffer through that are making me drop otherwise decent sites from my list of daily visits

      clearasil, I'm looking in your direction.

    18. Re:No thanks by WillDraven · · Score: 5, Insightful

      Indeed. I find it highly ironic that what we have here is a method to prevent advertising being used as an advertising medium.

      --
      This is my sig. There are many like it but this one is mine.
    19. Re:No thanks by Anonymous Coward · · Score: 0

      I think your perception of how the thing works is off. They're not generating random captchas based from ad content. They're doing something a little more clever. Ford buys a 3 second ad. In the ad, ad the bottom, it says "built ford tough" and has a guy saying the same phrase. Then underneath the video, it says "type in the slogan" - you type in "built ford tough" and you pass the test. check out the explanation video on the front page of www.solvemedia.com

    20. Re:No thanks by Anonymous Coward · · Score: 0

      If the commercial advertisements were replaced with political propaganda brought to you by "Our Fearless Leader Kim Jong-il", and all you had to do was watch his speech and type in the political slogan that scrolled across the screen half way through, would that be any different from this?

      If his speeches took less time to watch than the length of a typical commercial advertisement, and less effort than deciphering a squiggly captcha, would that mean they were an improvement?

    21. Re:No thanks by SecurityGuy · · Score: 1

      I'd skip it. I already sometimes abort an attempt to read or view online content due to obnoxious ads. If there's a "Skip this ad" button, I click it. Recently I had to choose between watching some stupid ad for 30 seconds (or whatever) or not reading the article I wanted to read. I decided I didn't reallywant to read it that badly after all.

    22. Re:No thanks by megabarf · · Score: 1

      This could only work for annoyance and not for security purposes. The servers cannot practically reencode video on the fly for each client, causing the limited captcha randomness you suggested. Sending down a smaller overlay for the client to render would make it easy to actually find a frame where the important letters in the captcha are clearly distinguishable.

      A plugin with database looks like it would be the way to go to combat this. From the samples on the nucaptcha website, the message is bright red moving text embedded in the mp4 encoded video. They may just have a hard-coded demonstration, but since it wasn't actually overlayed, it should be easy to look up the ID (or URL) of the video file, or even a hash of some small amount of the video sequence itself.

      The samples I saw were each over 1.5 megabytes. I would be glad to to fight this waste of bandwidth.

      Here's a sample video (warning: large) link

    23. Re:No thanks by Idbar · · Score: 1

      Hey, It sounds like they are going to test if I learned my lesson on the advertised product. If there's something I don't want to take after finishing my PhD... is more tests.

    24. Re:No thanks by nacturation · · Score: 2, Funny

      Who said anything about quick? 5 second ad, maybe I would tolerate it. But I imagine initially they will be short but progressively lengthen as people get use to them to epic advertising miniseries where the ad is longer then the video you wanted to watch.

      "Please enter the license plate of the gorgeous sleek black BMW that appeared after our hero, Stu Studly, rescued the girl from the clutches of the evil Dr. Domestic."

      --
      Want to improve your Karma? Instead of "Post Anonymously", try the "Post Humously" option.
    25. Re:No thanks by StikyPad · · Score: 2, Funny

      Please enter the two words seen below:

      H3rb4L V149r4

    26. Re:No thanks by Urd.Yggdrasil · · Score: 1

      With no flash or javascript you get a gif version, just by taking the first frame and putting it into even a free ocr application it was able to get the letters for the captcha. This is nothing more than more advertising hocus pocus, as a captcha its pretty much worthless. http://imgur.com/5GfsU.jpg http://www.free-ocr.com/

    27. Re:No thanks by mariushm · · Score: 1

      They lost my interested when I saw ... RED ... 3 letters ... as if 7-10% of the human male population aren't color blind (to red-green).. there's a good reason why reCaptcha is black on white.

      And it's even easier to solve than reCaptcha, just drop everything that's not red in each frame , look for something the shape of letters, then decode it. If they're using the same font or a collection of fonts, it's basically easy to just scale up or down each letter and match it with what's on screen.

    28. Re:No thanks by Myopic · · Score: 1

      You nailed it: it is not the technology per se, but the advertising bit that is so offensive. For the benefits of easier captcha to outweigh annoying advertising, the captcha would have to make me bacon and eggs after sucking me off. I literally can't imagine a captcha so easy to use that I'd tolerate an ad for it.

      Also, "video with meaningful message" is not tantamount to "advertisement" except for meaninglessly expansive definitions of "advertisement".

    29. Re:No thanks by Myopic · · Score: 1

      Don't worry, man. It will only be a couple more years before video is available to people without Flash. Just wait a couple years and you can see the vid.

    30. Re:No thanks by hacksoncode · · Score: 1
      For me the question is one of time. I don't mess around with websites that waste my time. It takes me maybe 5-10 seconds to decode and type in a ReCaptcha, for example. Less for some other flavors.

      If the video shows the text in the first few seconds, I guess I wouldn't have a problem with that, but somehow I doubt that will happen.

      I also doubt that it would be very hard to write a tool that breaks these, unless they go to some almost as hard to decipher text, which will just be even harder on a video background.

    31. Re:No thanks by X0563511 · · Score: 1

      I've seen these. It's retarded.

      A football ad passes by, and a short phrase pops up in subtitles (only slightly related to the video, and usually extra stupid "It's awesome!").

      --
      For large sets, this will be our guide even unto death, for the LORD will work for each type of data it is applied to...
    32. Re:No thanks by monkyyy · · Score: 1

      "what brand of drink is this hot girl ,who wants to sleep with you, holding"

      --
      warning pointless sig
    33. Re:No thanks by Fumus · · Score: 1

      You mean, like ... porn?

      Find the G-Spot to continue.

  6. Proxy? by CaptainNerdCave · · Score: 1

    If using adblocking software is the only way that people keep their web interface clear of bandwidth stealing ads, then they might have a small problem. Using a proxy and completely blocking the entire ad domain is a great solution, and easy for the average user to do.

    1. Re:Proxy? by Dishevel · · Score: 3, Insightful

      The "Average User" dose not even know how to not click ok every time it pops up.

      --
      Why is it so hard to only have politicians for a few years, then have them go away?
    2. Re:Proxy? by Anonymous Coward · · Score: 0

      Could we automate that for him?

    3. Re:Proxy? by Anonymous Coward · · Score: 0

      Well, using a well configured HOSTS file may be easier and snappier if you only need to block a domain. Proxies give me lag...

  7. ads don't make you buy stuff... by FuckingNickName · · Score: 3, Interesting

    ...your lack of self-control, willpower, and independent thought makes you buy stuff after seeing an ad.

    And because adverts essentially prey on weakness and are almost universally designed to mislead, it is quite simple to set your policy to being discouraged by any ad you see from purchasing from the sponsor.

    So, it's advert blocking all the way, and anything which manages to slip through is avoided with extreme prejudice.

    Also, don't forget that the real word in recaptcha is always "faeces". Stop doing free work for the biggest polluter of the Internet with adverts.

    1. Re:ads don't make you buy stuff... by Terrasque · · Score: 5, Insightful

      Ads mostly exist to put their brand name in front of your eyeballs.

      Later on, when you're out buying some stuff, you need some $foo. You see two packages, brand X and brand Y. You have seen X before, but Y is entirely unfamiliar to you. So you buy X. What you don't remember at the moment is that only reason why X is familiar is because you've seen it in ads.

      --
      It's The Golden Rule: "He who has the gold makes the rules."
    2. Re:ads don't make you buy stuff... by gomiam · · Score: 1
      Interesting but entirely offtopic. We are not discussing whether ads make you buy or not, but whether we want to see ads or not. It can be the best ad in the world, it can be the best product in the world, but if I don't want to see ads, I don't want to see ads. In my case, because I want to decide how I spend/waste my time, and ads are no it.

      This is just another trend in ad-blocking blocking. I have already seen a few webs where the important text is enclosed in DIVs and the like so it won't show up if you are using an ad blocker (basically, they fool the browser into thinking everything is an ad). Their loss: they aren't providing anything that I can't get in tens of other websites.

    3. Re:ads don't make you buy stuff... by Anonymous Coward · · Score: 5, Funny

      >> and are almost universally designed to mislead

      Well the laugh is on you buddy, because I just bought a six-pack of Bud Light, and any minute now a bikini-clad model is going to show up at my house to have baby oil rubbed all over her chest.

    4. Re:ads don't make you buy stuff... by cerberusss · · Score: 5, Insightful

      ads don't make you buy stuff...your lack of self-control, willpower, and independent thought makes you buy stuff

      It's not that simple. It has been scientifically proven that when seeing certain ads multiple times, even not consciously, can result in people having a positive opinion on a product. They forget the source of their opinion is actually an advertisement.

      At first, I used ad blockers because of their distraction. Now, I use them mainly because I don't want marketeers pilfering in my mind.

      Source: Hawks in sheep's clothing.

      --
      8 of 13 people found this answer helpful. Did you?
    5. Re:ads don't make you buy stuff... by FuckingNickName · · Score: 1

      You are just providing evidence for my assertion: humans lack the ability of truly independent thought. The brain is just another biological organ, and we should have grown out of the two century-old (two millennia, if look beyond the dark ages) philosophical and quasi-religious fantasy of the perfect rational human mind to justify psychological abuses and simplistic rights/responsibility arguments.

    6. Re:ads don't make you buy stuff... by SuricouRaven · · Score: 1

      Advertisers are more subtle than you give them credit for. There is currently a slow shift in progress towards product placement and astroturfing, and it's not all in obvious places. If you don't even know you are being advertised to, you won't have much of a psychological defence.

    7. Re:ads don't make you buy stuff... by dwinks616 · · Score: 2, Informative

      Or you use your brain, look at the price of X and Y, which has more servings/uses/etc, which looks more durable (if applicable), compare ingredient lists (if applicable), etc etc and then make a decision based on that, rather than "durr I think this one is shiny".

    8. Re:ads don't make you buy stuff... by O('_')O_Bush · · Score: 2, Insightful

      If it was true that the poster above's study provided evidence for your assertion, then you contradicted yourself here:

      "universally designed to mislead, it is quite simple to set your policy"

      One line, you say we're incapable of independent thought and have weak willpower, then in another suggest that we use our strong willpower to consciously set effective policies even though you claim that an article showing that ads effect the unconscious in ways that we cannot control.

      --
      while(1) attack(People.Sandy);
    9. Re:ads don't make you buy stuff... by O('_')O_Bush · · Score: 1

      *supports your argument.

      Add that to the end of the last line.

      --
      while(1) attack(People.Sandy);
    10. Re:ads don't make you buy stuff... by FuckingNickName · · Score: 1

      slow shift in progress towards product placement

      Did you miss the 1980s entirely? It's marginally more subtle today.

      There are a lot of responses here which suggest that I am going to subconsciously choose a brand I have heard of even though I don't know why I have heard of it. I consciously think through why I am choosing a particular brand, and while it is possible that I have been taken in by complex, sustained Astroturfing, I am automatically wary when I have heard of something but cannot recall where from. Aren't you?

    11. Re:ads don't make you buy stuff... by hoytak · · Score: 1

      ...your lack of self-control, willpower, and independent thought makes you ....

      It's true! I saw "news for nerds, stuff that matters" and signed up without thinking. After countless ... welllllll, long story short, I am now a convert to your strategy.

      --
      Does having a witty signature really indicate normality?
    12. Re:ads don't make you buy stuff... by FuckingNickName · · Score: 1

      Perhaps I haven't provided enough context for "simple": it is ethically and straightforwardly so, i.e. with very few exceptions and requiring a fairly straightforward set of principles. While it may be hard to overcome psychological programming initially, it is a lot easier once you both decide to universally regard adverts as negative and make a conscious decision to be aware of how you might be influenced.

    13. Re:ads don't make you buy stuff... by L4t3r4lu5 · · Score: 1

      You sound like one of the folks who should be very afraid of this mandatory advertising. You sound susceptible.

      Personally I find out about a product, or try it myself. If I can't try it, I don't buy it. I also don't return to that particular store.

      Voting with your feet / wallet is actually quite easy.

      --
      Finally had enough. Come see us over at https://soylentnews.org/
    14. Re:ads don't make you buy stuff... by leromarinvit · · Score: 1

      If you don't even know you are being advertised to, you won't have much of a psychological defence.

      So true. Now please excuse me while I pour myself a glass of Coca-Cola(R) and then go back to using Adobe(R) Photoshop(TM) running on Microsoft(R) Windows(TM) 7 on my Dell(R) OptiPlex(TM) workstation.

      --
      Proud member of the Ferengi Socialist Party.
    15. Re:ads don't make you buy stuff... by Anonymous Coward · · Score: 0

      Do you really double check every thought you ever have regarding every purchase you ever make?

      How do you ever get anything done!?

    16. Re:ads don't make you buy stuff... by drinkypoo · · Score: 1

      You are just providing evidence for my assertion: humans lack the ability of truly independent thought.

      So are you a computer, or do you lack the ability of truly independent thought?

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    17. Re:ads don't make you buy stuff... by tenco · · Score: 1

      garbage in/garbage out

    18. Re:ads don't make you buy stuff... by Cro+Magnon · · Score: 1

      Sometimes it works like this:

      I've never seen Y. I've seen X. I don't clearly remember where, but when I look at X, I feel like throwing up, so I probably saw it in some stupid ad. I'll buy Y.

      --
      Slow down, cowboy! It has been 4 hours since you last posted. You must wait another few hours.
    19. Re:ads don't make you buy stuff... by Jonathan+A · · Score: 1

      it is quite simple to set your policy to being discouraged by any ad you see from purchasing from the sponsor.

      Meanwhile, for those of us who are human... :)

      If it were that simple, there would be no money in advertising.

    20. Re:ads don't make you buy stuff... by Anonymous Coward · · Score: 0

      Interesting but entirely offtopic. We are not discussing whether toll booths make you pay or not, but whether we want to pay at the toll booths or not. It can be the best highway in the world, leading to the best destination in the world, but if I don't want to pay tolls, I don't want to pay tolls. In my case, because I want to decide how I spend/waste my money, and tolls are not it. This is just another trend in preventing toll evasion. I have already seen a few highways where the important exits are enclosed in tollbooths and the like so you can't take them if you are avoiding tolls. Their loss: They aren't providing any destination that I can't drive to by taking a longer more roundabout route.

    21. Re:ads don't make you buy stuff... by poena.dare · · Score: 1

      For me, watching an ad is the equivalent of receiving an electric shock... so I guess I'll be subtly encouraged to buy things that make me nervous and depressed.

    22. Re:ads don't make you buy stuff... by jms1 · · Score: 1

      Actually, I tend to remember which products use these kinds of intrusive ads. In the situation you describe (remember x because of an ad, don't know anything about y) I would go with y just because x tried to hammer their name into my brain.

      In other words, I *do* remember the products being advertised... but in a negative light.

    23. Re:ads don't make you buy stuff... by sempir · · Score: 1

      ...your lack of self-control, willpower, and independent thought makes you buy stuff after seeing an ad.)

      Bullshit...I have to this day not yet bought a coffin...!

      --
      A closed mouth gathers no foot.
    24. Re:ads don't make you buy stuff... by Ryanrule · · Score: 1

      i typically choose based on what ad has pissed me of the least i have never gone to quiznozs

    25. Re:ads don't make you buy stuff... by WillDraven · · Score: 1

      I just always buy whichever one is cheapest. If I find out the product doesn't meet my needs next time I'll go with the next to cheapest and so on until I get something I can accept.

      --
      This is my sig. There are many like it but this one is mine.
    26. Re:ads don't make you buy stuff... by mdm-adph · · Score: 1

      Except nobody uses their brain when they're shopping. They use either their ego (this brand will make me look wealthier) or their genitalia (this brand will attract the opposite sex). That is all.

      --
      It is by my will alone my thoughts acquire motion; it is by the juice of the coffee bean that the thoughts acquire speed
    27. Re:ads don't make you buy stuff... by FuckingNickName · · Score: 1

      Perhaps I buy less than you, and from carefully chosen sources? The modern Western consumer is pathologically obsessed with purchasing as much cheap shiny crap as he can, but most time and space has been occupied by a very different sort of purchaser.

    28. Re:ads don't make you buy stuff... by Anonymous Coward · · Score: 0

      Also, don't forget that the real word in recaptcha is always "faeces".

      I always write "fuck" as the word I'm supposed to decipher. Too bad we'll likely never see the fruits of our labour.

    29. Re:ads don't make you buy stuff... by canajin56 · · Score: 1

      I get the feeling that if the only reason you know about product X is because every single time you click "next page" on some shithole newspaper that splits their article into 30 pages, you have to watch a video advertisement for X and then answer a pop quiz, you'll have some sort of Pavlovian rage response, rather than "Oh hey I've heard of X before, better buy that!"

      --
      ASCII stupid question, get a stupid ANSI
    30. Re:ads don't make you buy stuff... by FuckingNickName · · Score: 1

      Yes, and yes.

    31. Re:ads don't make you buy stuff... by Geminii · · Score: 1

      If you're buying $foo at all, there's a good chance you've already made brand decisions long before the ad came along. Would a thousand Pepsi ads make a Coke drinker buy a Pepsi next time they pick up some carbonated fizzy water?

    32. Re:ads don't make you buy stuff... by Geminii · · Score: 1

      My mind, attention, buying preferences, wallet, and bandwidth are all valuable resources. If marketers want access to mine, they can start bidding and I'll let them know when I'm interested in selling.

      Oh, they thought they somehow have unlimited mining rights to all that stuff? Aw, too bad.

    33. Re:ads don't make you buy stuff... by Anonymous Coward · · Score: 0

      This is actually informative. 4chan.org is currently in midst of operation "Renigger." It's an attempt to either have captcha removed from 4chan, or simply cause LULZ. I would provide you with the link, but Encyclopedia Dramatica is not up to date on it. Also I love idiots that mark anything with the word "Nigger" as a Troll. It's just a word idiots.

    34. Re:ads don't make you buy stuff... by NoSig · · Score: 1

      Only the "good" ads work by convincing you consciously to buy something. The rest are designed to manipulate you in a non-conscious way so that you will end up buying that stuff without being aware of the reason that you are doing so is that you saw an ad for it. Because you are supposed to forget about the ad consciously, there is no question of willpower, self-control or independent thought involved. You don't have the option of deciding not to be influenced by ads once you've been subjected to them, you have only the option of trying to avoid them in the first place. What you are doing is blaming the victims so that you can think that you are not yourself a victim of ads. Being angry does not improve your mind to be able to resist these techniques.

    35. Re:ads don't make you buy stuff... by NoSig · · Score: 1

      If you think that you are not susceptible, then you are exactly the target group.

    36. Re:ads don't make you buy stuff... by NoSig · · Score: 1

      Probably not, but it might do so the first time.

    37. Re:ads don't make you buy stuff... by jmerlin · · Score: 1

      I, for one, keep a list of every product that has ever forced an ad into my life in a way that was inconvenient to me. Those products, I will never, ever buy. Not even if it'll save the entire planet. I find it completely immoral to condone shoving advertisement down peoples' throats.

      That said, I usually try out different brands to find which I like the best. So while I may have heard of a brand, it doesn't mean it has any more value in terms of decision making. It helps to realize that companies that spend a huge portion of their revenue stream on advertising could be spending it on improving their product instead, and if their product was really just amazing, it wouldn't need to be advertised (for instance, a male enhancement drug that actually worked, every man would already be buying it, no ads necessary). So I see MASSIVE ad campaign = potentially shitty product with a lot of hype.

    38. Re:ads don't make you buy stuff... by Anonymous Coward · · Score: 0

      This may work for completely worthless crap that costs next to nothing, and I don't need for anything actually important.

      However, if it's worthless crap that costs next to nothing, for nothing important anyway, I'm not going to care about brand name, and will pick the cheapest thing on the rack.

      If it is however going to cost me even a remotely sizeable sum (say... $15 or more), I will research said product I require and look into pros and cons of the different brands. Typically if it's an electronics device, I'll have specific requirements I need filled, and will look for the brands that have those specifics.

    39. Re:ads don't make you buy stuff... by L4t3r4lu5 · · Score: 1

      They're welcome to try. They will more than likely fail.

      I'm not discounting that they won't, in the future, either retry subliminal advertising or outright extortion.

      --
      Finally had enough. Come see us over at https://soylentnews.org/
    40. Re:ads don't make you buy stuff... by CCarrot · · Score: 1

      It has been scientifically proven that when seeing certain ads multiple times, even not consciously, can result in people having a positive opinion on a product.

      Yes. Except those sham-wow commercials. I'm sorry, but that guy is just too f*&$ing annoying to sell anything to me, no matter how many times they play it.

      And by the way, those Red Lobster commercials should be friggin banned, especially at suppertime...

      mmm...butter...crab...butter...shrimp...butter...

      --
      "I love animals! Some are cute, others are tasty, what's not to like?" - Betsy Schroeder, Jeopardy contestant
    41. Re:ads don't make you buy stuff... by Anonymous Coward · · Score: 0

      That's right. You're special! It's all those other fools in the cognitive bias studies, they were all weaklings. Susceptible. This is obvious when you consider the overwhelming failure of marketing in today's pragmatic capitalist society.

      On the other hand, your use of anecdotal evidence and ad hominem argumentation don't paint the greatest picture of mental fortitude.

      Could you be... a human being like everyone else?!

    42. Re:ads don't make you buy stuff... by samwichse · · Score: 1

      That's funny, because when I go to the grocery, whichever one I most "recognize," I immediately look for a generic/replacement.

      I guess I associate recognition with the money spent on an ad blitz and say "well, they must be raking in a lot more money off each sale than the other brands."

      Sam

    43. Re:ads don't make you buy stuff... by NoSig · · Score: 1

      Your belief that you are immune to most bids for influence leveled against you makes you more susceptible to those very attempts at influence.

    44. Re:ads don't make you buy stuff... by Rick17JJ · · Score: 1

      I read all the labels when shopping for groceries. I look at calories, fat content, the types of fat and avoid anything that has trans-fats, MSG, aspartame, or the word hydrogenated. A familiar brand name is only important to me, if is a name that is strongly associated with higher quality.

      When buying a car or truck, I read what consumer reports magazine has to say and also talk to my mechanic. When purchasing electronic products, I look at customer reviews at NewEgg and Amazon.com.

      I do not watch much TV, so when I vote tomorrow, I will not have seen most of the campaign commercials. Instead, I have clipped various articles from the newspaper, and have been looking through the Clean Elections pamphlet, that most people in Arizona get in the mail. The 100 page pamphlet has information about every candidate.

      The frequent announcements about security problems with Flash, is one reason why I started using the NoScript plug-in. A couple of encounters with aggressive fake on-line virus scanners, was the last straw in deciding that I should block both advertisements and scripting. I only enable scripting for web sites which I trust, or where enabling scripting seems to be necessary for using an important feature of the web site.

    45. Re:ads don't make you buy stuff... by Frogbert · · Score: 1

      I don't know, is Y $foo cheaper then X $foo?

    46. Re:ads don't make you buy stuff... by L4t3r4lu5 · · Score: 1

      This isn't getting anywhere. You say I'm susceptible, I say I'm not. The lack of impulse purchases and branded goods which I've bought (without investigating beforehand) speaks in my favour.

      Please stop repeating yourself.

      --
      Finally had enough. Come see us over at https://soylentnews.org/
    47. Re:ads don't make you buy stuff... by NoSig · · Score: 1

      If you believe that I'm repeating myself then you haven't understood.

    48. Re:ads don't make you buy stuff... by L4t3r4lu5 · · Score: 1

      You're right. I'm off to buy some Dolche and Gabanna handbags and a Sony Bravia TV right away.

      --
      Finally had enough. Come see us over at https://soylentnews.org/
    49. Re:ads don't make you buy stuff... by gomiam · · Score: 1

      BadAnalogyGuy, is that you? Ads are not "toll booths", not are the destinations they provide something that usually will take me longer to get to through other means. Getting back to your flawed analogy, all those interstitial ads and the like actually make me take longer to get what I want. It's a bad strategy when the toll booths at the highway make you arrive later than driving through the normal road.

  8. fine by someone1234 · · Score: 2, Insightful

    If a site is too obnoxious, i will just avoid it completely.

    --
    Patents Drive Free Software as Hurricanes Drive Construction Industry
    1. Re:fine by N1AK · · Score: 2, Informative

      If a site is too obnoxious, i will just avoid it completely.

      They might be perfectly happy with that. A user who uses resources (bandwidth) without providing income (ad/payment) may be one they don't really care about losing.

      I've built a couple of websites that block ad-blocking users. They are comparatively low volume, and low profile unless you are working in the specialised area. They are however in fields where advertising is comparatively profitable. It would be much easier to get past my method than a proper captcha system like this, fortunately the low profile has stopped anyone putting a work around out there.

    2. Re:fine by Dachannien · · Score: 1

      The problem is that captcha ads on popular sites will prove so obnoxious that people who surf without ad blockers will get frustrated and stop visiting.

    3. Re:fine by Combatso · · Score: 3, Funny

      If a site is too obnoxious, i will just avoid it completely.

      yet here you are, reading slashdot replies...

    4. Re:fine by mlts · · Score: 1

      If I really like a site, I just pay for a membership. Be it /., Pandora, last.fm, or other sites. This way, they get what is due them, and I don't have to worry about malicious ads trying to exploit browser or add-on security issues.

      One idea might be a membership clearinghouse. A customer pays dues every so often, and the clearinghouse divvies out the money in proportion to what member websites get the most hits from members. Of course, some thought will be needed to be put in for click fraud, but it is the same with ads too. This way, websites can be profitable for members that don't want to see ads without having to do a definite mechanism for subscriptions.

    5. Re:fine by fermion · · Score: 1
      This is why most sites with interstitial flash ads include a 'skip this ad'. If they didn't the ad is nearly the equivalent of a paywall. Therefore, if these ads cannot be skipped the content produces is saying, in effect, that they wish they could have a pay wall, but the content is not in fact valuable enough for a pay wall. In that case users are likely to agree and not bother to go through the hoops.

      Content, is in fact, becoming sophisticated enough for me to pay for it. The problem is that the prices are quite high. It seems that many firms either don't want to steal from the distribution of their physical product and/or ad supported product, or the situation with ads is not nearly as dire as publicly states.

      --
      "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
    6. Re:fine by Ash-Fox · · Score: 1

      If I really like a site, I just pay for a membership.

      Why don't you really like Slashdot?

      --
      Change is certain; progress is not obligatory.
    7. Re:fine by Anonymous Coward · · Score: 0

      User =\= site as a whole. \buzzkill

    8. Re:fine by Myopic · · Score: 1

      Are you willing to share how it worked? Was it more complicated than checking to see if the ad was downloaded, though perhaps not displayed? I've heard of that strategy.

  9. If we are reading... by Johnny+Fusion · · Score: 2, Insightful

    If we are reading scrolling text, would we then be paying attention to the ad's content? This seems less like a way for users to see advertising content and more an exercise in dickery. I am finding more and more content behind 30 second video ads. My current behavior is just go read something in another tab and come back to it after the ad is done. My prediction? Captcha ads will tank site readership. Seriously there is nothing I can think of on a chewing gum site that would require me to answer a pop quiz to view.

    --
    There are two kinds of fool. One says, This is old, and therefore good. And one says, This is new, and therefore better.
    1. Re:If we are reading... by Merls+the+Sneaky · · Score: 1

      If the scrolling text is also an advertisement then you are still advertised at.

    2. Re:If we are reading... by clone53421 · · Score: 1

      More importantly, if the scrolling text is an advertisement for Coke Zero but the video is an advertisement for Pepsi, does the universe implode?

      --
      Alexander Peter Kristopeit bought his basement from his mommy for one dollar.
    3. Re:If we are reading... by ais523 · · Score: 1

      At least one site (I can't remember which; it was a video-sharing site whose name starts with "v", but unfortunately there are at least two popular websites fitting those criteria) has started using video adverts with quick-time-events in (situations where you have to do such and such an action within such and such a time limit), to prevent you simply looking away until the advert has finished. My reaction has been to just ignore the site and refuse to look at its ads that way.

      --
      (1)DOCOMEFROM!2~.2'~#1WHILE:1<-"'?.1$.2'~'"':1/.1$.2'~#0"$#65535'"$"'"'&.1$.2'~'#0$#65535'"$#0'~#32767$#1"
  10. Gee. Another website I can live without by The+Optimizer · · Score: 3, Interesting

    My response will be simple.

    Here's another website I can live without. There are very, very few site I frequent that I honestly need (my webmail, and... and... I'll think of something).

    Seriously, I would expect these to be traffic killers.

  11. Oh well... by geminidomino · · Score: 1

    EA and Disney have already been on my "No Buy" list for several years. I'll just add any site using this bletcherous garbage to my "No visit" list as well.

  12. I get a headache thinking of it by Knee+Socks · · Score: 1

    What a great way to dissuade people from participating in - or signing up for - anything at all.

    --
    BLACK KNIGHT SECURITY SYSTEMS
    We'll bite your legs off
  13. They want me on their site right? by Thyamine · · Score: 2, Insightful

    The quickest way to get me off your site/article is by making me watch an ad before the video starts. I don't like watching videos when I could just read an article in general, but something occasionally seems interesting enough that I click play. As soon as I see the 'your video will begin in 15 seconds' or hear some ad start, I close the tab and move on. I understand that ads are needed for some sites to generate revenue, but you've got my attention for _seconds_ so when I have to spend any length of that time watching a commercial I just move on.

    --
    I will shred my adversaries. Pull their eyes out just enough to turn them towards their mewing, mutilated faces. Illyria
    1. Re:They want me on their site right? by Anonymous Coward · · Score: 0

      You're right, the average person spends 15 seconds looking for something on a site. If they can't find it in that time, new site. There's been a few times when i've tried to comment in slashdot and got the captcha wrong and just didn't post.

    2. Re:They want me on their site right? by andymadigan · · Score: 2, Insightful

      What I really hate is the following combination:

      1) The page has a video that is set to auto-play (even though you may not have come to the page for that video)
      2) The video starts with an advertisement which disables the pause button

      Best example of this is the page for House (the Fox show). I go there to check if I missed a show, not to see a preview. Instead it immediately plays a loud, unstoppable ad every time you go there. Thankfully there's Wikipedia.

      --
      The right to protest the State is more sacred than the State.
    3. Re:They want me on their site right? by Andrewkov · · Score: 1

      Me too.. Advertisers need to realize that the 30 second TV ad duration doesn't translate well to the internet. 30 seconds seems like an eternity when you're sitting in front of a computer. 5 or *maybe* 10 seconds is the most that people will tolerate, I think.

      Actually 30 second commercials have been around for decades. Everything in life moves much faster now, they should seriously consider reducing TV commercials to 15 or 20 seconds.

    4. Re:They want me on their site right? by BlueStrat · · Score: 1

      ...they should seriously consider reducing TV commercials to 15 or 20 seconds.

      No way. I've seen Max Headroom. No "blipverts" for me, thanks. I have this thing against spontaneously exploding. Besides, the only sponsors that would be interested in blipverts would be Al Qaeda and the Democratic Party/George Soros (aka "spooky dude"), and only for Fox News.

      Strat

      --
      Progressivism (aka US 'Liberalism'): Ideas so good they need a police/surveillance-state to enforce.
  14. Too many moving parts. by foniksonik · · Score: 2, Informative

    This will backfire. Too many moving parts to do it's functional job effectively. If a video captcha was a good solution it would already be in use. Making the video an advert won't help. It probably won't hurt but that's beside the point. People will try a few times then give up and start complaining. Captchas are annoying enough already.

    --
    A fool throws a stone into a well and a thousand sages can not remove it.
    1. Re:Too many moving parts. by lvangool · · Score: 1

      If [...] was a good solution it would already be in use.

      Now hold on...no wait, never mind my work here is done.

    2. Re:Too many moving parts. by tepples · · Score: 1

      If a video captcha was a good solution it would already be in use.

      False. It could be that only now has it become practical to deliver such an advertisement.

    3. Re:Too many moving parts. by Attila+Dimedici · · Score: 1

      Too many moving parts to do it's functional job effectively.

      What you mean it has too many moving parts to get you to watch the ad?
      I think that you, like several other people posting here, missed the point here. This is not a captcha that serves the traditional purpose of captcha: verifying that the user is an actual person, not a bot. This "video captcha" is intended to force you to watch the ads to get to the site you wish to see. I think it will likely do that very well. Of course, I, also, think that it will cause most people to decide that they didn't really want to see that site.

      --
      The truth is that all men having power ought to be mistrusted. James Madison
  15. Spam by Anonymous Coward · · Score: 0

    Cheeky...

    Would this be any more difficult to break than picture capchas?

  16. this makes me laugh by ckeo · · Score: 0, Redundant

    Sites that force me into ads also force me to never visit them again. Usually sites like that have nothing that interests me anyway.

  17. why bother by p51d007 · · Score: 1

    You can bet the people that figure out how to block ads, will figure a way around this. Either that, or just don't go to the sites, figure out if they have an FTP server if you need to download something, and download it the old fashion way.

  18. Mandatory Ad Viewing Act of 2010 by Anonymous Coward · · Score: 0

    I'm certain, if you legally force people to view your ads, they sure will.

  19. Hello, I am now aware of your $PRODUCT_X by Rogerborg · · Score: 2

    But since I will associate $PRODUCT_X with an abusive pointless waste of my time, instead of merely ignoring $PRODUCT_X, I shall be sure to actively avoid paying for it, ever, and I shall recommend said boycott to all my friends and acquaintances. Congratulations, your marketing campaign for $PRODUCT_X has now gone viral.

    --
    If you were blocking sigs, you wouldn't have to read this.
  20. To everyone posting "We'll go elsewhere" by edremy · · Score: 3, Insightful

    Guess what. They don't care. The sort of folks who obsessively block ads aren't good customers anyway, and they aren't interested in random traffic, they are only interested in traffic from potential consumers.

    --
    "Seven Deadly Sins? I thought it was a to-do list!"
    1. Re:To everyone posting "We'll go elsewhere" by black_lbi · · Score: 2, Insightful

      They don't care. The sort of folks who obsessively block ads aren't good customers anyway

      Apparently they do care, or else they wouldn't be interested in unblockable ads, would they?

    2. Re:To everyone posting "We'll go elsewhere" by Jackie_Chan_Fan · · Score: 1

      Actually, I would think that the people who block ads are the best customers, because they care about quality and details. They're not morons, they' know what they want, and if they dont, they will research it. They are generally the best, most informed shoppers because they are not interested in being told what they want, but instead are interested in buying what they want.

      So they buy things with intent, often early adopters, tech geeks, people who are into the new....

      People who block ads are going to be generally smarter people, and smarter people have money... and they spend it.

    3. Re:To everyone posting "We'll go elsewhere" by uolamer · · Score: 1

      Guess what. They don't care. The sort of folks who obsessively block ads aren't good customers anyway, and they aren't interested in random traffic, they are only interested in traffic from potential consumers.

      That is true to a good extent. However, I can see many people who currently put up with current normal ads who would not put up with Captcha Ads. Then again I am sure they would make much more from Captcha Ads than they would from normal ads so maybe it would work itself out, at least in the short run..

      --
      s/©//g
    4. Re:To everyone posting "We'll go elsewhere" by Chrisq · · Score: 1

      Actually, I would think that the people who block ads are the best customers, because they care about quality and details. They're not morons, they' know what they want, and if they dont, they will research it. They are generally the best, most informed shoppers because they are not interested in being told what they want, but instead are interested in buying what they want.

      So they buy things with intent, often early adopters, tech geeks, people who are into the new....

      People who block ads are going to be generally smarter people, and smarter people have money... and they spend it.

      There is some truth in that, but will those "smarter" shoppers be influenced positively by being forced to watch a promotional video?

    5. Re:To everyone posting "We'll go elsewhere" by John+Hasler · · Score: 1

      They don't seem very interested in unblockable ads. If they really wanted to get by adblockers they'd insert the ads right into the page rather than linking them from an ad server.

      I think that what these guys are after is financing the creation of effective captchas with ad revenue. I don't think it will work.

      --
      Warning: this article may contain humor, sarcasm, parody, and perhaps even irony. Read at your own risk.
    6. Re:To everyone posting "We'll go elsewhere" by Vectormatic · · Score: 1

      You assume businesses care one bit about quality and customer satisfaction...

      I think 100% of web-advertising businesses would gladly trade 1 well-informed friendly customer going home with a satisfied feeling for 2 vegetative idiots buying whatever the idiot-box tells them to...

      --
      People, what a bunch of bastards
    7. Re:To everyone posting "We'll go elsewhere" by eth1 · · Score: 1

      Guess what. They don't care. The sort of folks who obsessively block ads aren't good customers anyway, and they aren't interested in random traffic, they are only interested in traffic from potential consumers.

      Plus, I noticed EA was on that list. How much you want to bet that you'll have to get through one of these to get to, say, the download page for an important update to your game?

    8. Re:To everyone posting "We'll go elsewhere" by andymadigan · · Score: 1

      I click on Google ads all the time, because sometimes the ad is actually exactly what I'm looking for. Google text ads don't get blocked. Everything else does, because there's no simple way to filter out the moving, noisy ads from the others.

      I click ads, I have significant disposable income, but the advertising industry has decided they're not interested in my business. And yes, I have bought things solely because I saw a relevant ad for them on Google. I've also refused to ever buy from businesses that had particularly annoying ads. I used to be involved in this business. Advertisers will do anything to increase click-through, no matter what effect it has on page views (harder to measure the negative effect of an ad on page views). They'll take 2% CTR on 1000 hits/day instead of 1% on 10,000 hits/day easily.

      Of course, in this case the effect on page views might be more noticeable, just measure the number of hits that never get past the captcha (though they won't care if it's more profitable even with fewer readers). The whole online advertising system is broken anyway. The idea of advertising is to put your brand and product in everyone's head, not to hope they'll buy a $1000 laptop on impulse.

      --
      The right to protest the State is more sacred than the State.
    9. Re:To everyone posting "We'll go elsewhere" by Jackie_Chan_Fan · · Score: 1

      I think they'll be influenced one way or the other but i'm not sure its a positive influence by default.

      I think right off the bat, people react negatively to ads because they stand in the way.

      People hate ads. Thats why advertisers have tried to make ads silly, or entertaining rather than informative. Most people dont like ads because they are an inconvience, so by default people are negative towards ads. Its almost as if the advertisers have to not only impress their product on you, but at least get you off your default negative response to the existence of an ad.

      It just seems to me that if you want your customer to like you more, you do not press your ad on them so hard. Look at the right guard ads online. Those things have become so entertaining that people seek them out. BUT they do not pop up on websites preventing you to enjoy your web experience. The ad itself is seeked out by people who really enjoy the fun of the ads... and yet its just about a deoderant...

      Contrast that to advertisers who want to hassle you, shove it in your face, have you type something, click something, overlay the text on a page, obscure pages by annoying you with flash ads with sound and animations.

      What is the goal? To be seen? Or should the goal be to be liked? Some advertisers think ads should just be seen at all cost, even if it means harassment. That upsets the viewer, who already hates ads anyways. So shouldnt the goal be to be liked by an audience... if not for your product, but for your brand. Maybe they dont like this new taco bell item, but they may like the advertisement, found it enjoyable. To be seen is one thing, but to be seen as someone who respects their audience is even better.

    10. Re:To everyone posting "We'll go elsewhere" by Xugumad · · Score: 1

      The sort of folks who obsessively block ads aren't good customers anyway...

      What?

      I mean... if this is a site that makes money through Internet advertising, sure. I also fully support any site that makes their money that way, from telling me to unblock them or get off their site.

      However, Disney and EA are in that list. I may not buy much Disney stuff, but I do generally buy a lot of DVDs, and I certainly buy a lot of games. I already give up out of not caring enough when faced with a game site that wants me to wait for a few minutes while it loads an overgrown bunch of Flash, this is even more likely to put me off actually looking at a product I might buy.

    11. Re:To everyone posting "We'll go elsewhere" by srmalloy · · Score: 1

      Actually, I would think that the people who block ads are the best customers, because they care about quality and details. They're not morons, they' know what they want, and if they dont, they will research it. They are generally the best, most informed shoppers because they are not interested in being told what they want, but instead are interested in buying what they want.

      The problem is that the recognizably better products don't need cram-it-in-your-face advertising to convince you to buy them; it's the mediocre products or products in a market where there's nothing significant to distinguish one brand from another except brand that need the advertising, to sway the people who don't research their purchases, and the people who are going to be swayed by advertising like that generally need to have it rubbed in their face again and again and again for them to remember it long enough for them to make it to the store.

    12. Re:To everyone posting "We'll go elsewhere" by KingAlanI · · Score: 1

      Maybe they want to interfere with the process/effect of technically-inclined people educating their less-technically-inclined social contacts.

      --
      I listen to both RIAA and non-RIAA stuff if I like the music, tangential business/politics nonwithstanding.
  21. Sounds great by Anonymous Coward · · Score: 0

    The user has to identify and retype part of the message to proceed.

    Fantastic. They give you the option to turn around and say "I'll take my business elsewhere". I can't tell how many clever marketing people have lost my business because they decided to insist on using Flash on their site.

    It's their loss although it probably doesn't matter to them, but it does feel good to vote with your $$$...

  22. goes against basic ad psychology by circletimessquare · · Score: 5, Insightful

    an advertisement is essentially a form of seduction. that's why sex figures so large in advertising. you are trying to entice someone into buying your product, to woo them to come hither

    so when you intrusively force someone to view your ad, you've just completely destroyed the psychology of what makes any advertisement work

    you have in fact performed a pavlovian experiment: you've force someone into an unpleasant experience, then associated that unpleasant experience with your brand name. much as with pavlov's dogs who started salivating whenever they heard a bell because you always played a bell before feeding them, forced viewing associates the unpleasurable feeling of coercion with your brand name and products

    so all these idiots have done is perfected the art of anti-advertising, of driving people away from your product

    just make the ad nonintrusive, and anyone who is predisposed to your product might click. that's the best you can do. anything more intrusive simply destroys your brand name with the pavlovian association as described above

    --
    intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
    1. Re:goes against basic ad psychology by Anonymous Coward · · Score: 3, Funny

      I also hear that not using capitalization and forsaking periods is a great way to seduce people, too!

    2. Re:goes against basic ad psychology by lxs · · Score: 4, Insightful

      So you're saying that this is more like rape than like seduction?

    3. Re:goes against basic ad psychology by Announcer · · Score: 1

      That is exactly what happened to me, several years ago, with anything associated with "X-10". Back in the prehistoric days (pre-Firefox, pre-Pentium 3) they were the WORST with those absolutely infuriating pop-under windows!

      They poisoned me to their product pretty much for good... that's how badly that annoyed me. This forced-view of ads as Captcha will simply cause me to close the site and look elsewhere.

      --
      Willie...
    4. Re:goes against basic ad psychology by Jackie_Chan_Fan · · Score: 1

      I've never jerked off to a mcdonalds ad.... well once i did.. but I couldnt resist.

    5. Re:goes against basic ad psychology by circletimessquare · · Score: 1

      mind rape is only possible by flayers, illithids, and other cthulhoid psionic creatures. although i would not be surprised to walk into an advertising executive suite and see a davy jones style squidface in a three piece suit behind the desk

      in fact, i believe this is the surprise ending of this season's Mad Men: Don Draper is in his office with his back to the camera, embracing a woman, and he quarter turns to reveal a cephalopod-like head with octopus tentacles emanating from where his jawline should be reaching down and wrapping around the woman's throat. quick cut to black, season ending, much speculation all summer about the next season of Mad Men

      --
      intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
    6. Re:goes against basic ad psychology by devent · · Score: 1

      an advertisement is essentially a form of seduction.

      No, it's not. Ads are so you see and hear the product so next time you have a choice you will choose the one that you know. That's why there is no such thing as bad publicity and that's why the companies are paying for ads online, even if only 1% of the site visitors really click on that ad. That's why in the TV they always try to interrupt your show and that's why there are so many banners in car racing, which are only the company name.

      --
      http://www.mueller-public.de - My site http://www.anr-institute.com/ - Advanced Natural Research Institute
    7. Re:goes against basic ad psychology by Timothy+Brownawell · · Score: 1

      ...ow! Stop doing that to my eyeballs!

    8. Re:goes against basic ad psychology by vadim_t · · Score: 1

      Exactly!

      I actually read about X-10 in some magazine and thought the idea was really cool. That thought completely vanished from my head when I went online and ran into their ads.

    9. Re:goes against basic ad psychology by lxs · · Score: 1

      Now I feel dirty.

    10. Re:goes against basic ad psychology by Anonymous Coward · · Score: 0

      I too found his post orgasmic and would like to subscribe to his/her newsletter.

    11. Re:goes against basic ad psychology by drinkypoo · · Score: 3, Insightful

      an advertisement is essentially a form of seduction. that's why sex figures so large in advertising. you are trying to entice someone into buying your product, to woo them to come hither

      Sex figures large in advertising because it works, not because of any supposed parallel to sexual seduction. We look at sexual images because our brains want us to do that, it's a survival mechanism.

      so when you intrusively force someone to view your ad, you've just completely destroyed the psychology of what makes any advertisement work

      That's total bullshit, because advertisements work by increasing your familiarity with a product or trademark.

      you have in fact performed a pavlovian experiment: you've force someone into an unpleasant experience, then associated that unpleasant experience with your brand name.

      Unfortunately studies show that even these unpleasant experiences can increase purchases. The event was so trivial that you don't remember it when you go to make a purchase.

      so all these idiots have done is perfected the art of anti-advertising, of driving people away from your product

      Since even advertising like this works, I suspect that you are the idiot.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    12. Re:goes against basic ad psychology by drinkypoo · · Score: 1

      The idea WAS really cool before the current X10.com bought X10 the technology. And anyway, in modern terms it's pathetic because of how outdated it is. It doesn't work for shit in most households without making changes to the panel, and that's a total fail.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    13. Re:goes against basic ad psychology by clone53421 · · Score: 0, Redundant

      Yes, that’s exactly what he was saying...

      --
      Alexander Peter Kristopeit bought his basement from his mommy for one dollar.
    14. Re:goes against basic ad psychology by HalAtWork · · Score: 1

      you have in fact performed a pavlovian experiment: you've force someone into an unpleasant experience, then associated that unpleasant experience with your brand name

      For me, that's pretty much every ad. How long can you stand being treated like a moron? "Yes, every product is a revolution, I believe it." Come on...

    15. Re:goes against basic ad psychology by Geminii · · Score: 1

      It's kind of like chasing someone down the street, pelting them with boobs.

    16. Re:goes against basic ad psychology by GroovyTrucker · · Score: 1

      So you're saying that this is more like rape than like seduction?

      Now, now, now...You said you liked it last time...

      --
      I can be moderated as Inciteful...
    17. Re:goes against basic ad psychology by vadim_t · · Score: 1

      Unfortunately studies show that even these unpleasant experiences can increase purchases. The event was so trivial that you don't remember it when you go to make a purchase.

      Unless they really overdo it. Remember X-10? I know what they sell, I like the concept, but their ads are so annoying that the ads are what I remember them for. I guarantee I never ever will pay a cent for the stuff. Of course these days X-10 is horribly out of date, but that's another issue.

      Those shock the monkey ads that used to be everywhere? I have no clue what they sell, but if I find out, I guarantee I won't buy it either.

      Normal ads are a minor annoyance. This stuff is much, much worse. If I run into it, I'll simply close the page and go elsewhere. If I must put up with it for some reason I'm sure I'll remember and hate whoever is involved. If it really annoys me for some reason, it might tempt me to mess with the ad statistics.

      That last thing is unlikely, but the point is, that I have more options than just absorbing the ad and doing it's bidding.

      Since even advertising like this works, I suspect that you are the idiot.

      It works for making sure I remember I hate the company, yeah. That's not the kind of thing that leads to great sales, though.

  23. Oh do stop complaining by Viol8 · · Score: 4, Insightful

    Its about time that a lot of people on slashdot realised that money doesn't grow on trees and what they enjoy on the net eventually has to be paid for by someone. If putting up with a short advert means I can continue to enjoy a lot of free sites then thats fine by me and I suspect a lot of other people.

    1. Re:Oh do stop complaining by Abstrackt · · Score: 4, Insightful

      It sounds like you're assuming everyone here blocks every ad they come across. I respect that the people running sites I enjoy visiting want/need to turn a profit but I want those sites to respect me as well. Some ads are so obnoxious they overshadow the very content that got me to the site in the first place and those are the ones I block.

      --
      They say a little knowledge is a dangerous thing, but it's not one half so bad as a lot of ignorance. - Terry Pratchett
    2. Re:Oh do stop complaining by Anonymous Coward · · Score: 0

      Hey I pay for my internet access, what about you? And of course money doesn't grow on trees, do you think people here don't realize that? Just because you put up an ad on your website, does not mean I should be compelled to look at it. Sorry, I paid for my side of the connection and if I don't want to see your ads, so be it. What next, should be glue people to their couches so they are compelled to watch ads on TV? Not allow them to change the channel during a commercial? I guess you would prefer that because "money doesn't grow on trees." While we are at it, why don't we just allow websites to charge your credit card automatically...surely you'd have no problems with that, right?

    3. Re:Oh do stop complaining by jedidiah · · Score: 2, Insightful

      It's about time that people on slashdot realized that we are not sheep to be fleeced and slaughtered by corporate overlords.

      "Respect" is a two way street and usually starts by the corporate overlord not being an abusive jerk to begin with.

      Commercial blocking techniques usually start and gain popularity because of advertisers being abusive jerks.

      --
      A Pirate and a Puritan look the same on a balance sheet.
    4. Re:Oh do stop complaining by Announcer · · Score: 5, Insightful

      A *SHORT* Advert, meaning what?

      A static image. A basic block of text. These will not be blocked by me. Jumping things. Blinking things. Moving things. Things that BLOCK the site I'm trying to read... those will go into the bit-bucket EVERY time.

      Static images and blocks of text have actually led me to click them. Score 1 for tasteful advertisements.

      --
      Willie...
    5. Re:Oh do stop complaining by ledow · · Score: 1

      If you want me to give you money, cut out the ads. If you're ad-supported, then expect me to use every trick in the book to avoid them. Unless, of course, there's actually some quality content and the ads really don't get in my way at all.

      The same applies here as to TV - if I'm *PAYING* for a specific channel, I don't expect to ever see an ad. If, however, it's free, I expect to see ads but I don't expect to be forced to watch them... I'm quite happy to set a DVR to ignore them or the much simpler method of just walking out of the room while the ads are on. I'd be happier without any free channels at all than being forced to watch the ads.

      Ad-supported newspapers don't send you a paper through your door and then not let you see the news until you can prove you read the ads.

      If you're ad-supported, that means you're reliant on your REPUTATION to bring in the money. Without reputation, you have no page visitors. Without visitors, your ad-space is worthless. I happily read, EVERY SINGLE WORKING DAY, an ad-supported totally free newspaper that's given out to every Londoner. I happily read several free local papers that may be sponsored by the local council but make more money from classifieds. I do NOT expect to be forced to read the ads in order to do that and if the paper can't make money - that's THEIR problem, not mine. My news coverage won't suffer. As it happens, the "free" newspaper is infinitely better, with better journalism, more science-y stuff, more independence and less crap than the other, quite expensive, newspapers (some of which have just paywalled their site and thus instantly removed their content and ads from my eyeballs). Thus the quality papers (free or not) that aren't obnoxious get my eyeballs and I don't go out of my way to avoid their ads.

      But if you're ad-supported, you KNOW this, and whinging about users who don't see your ads is as ridiculous as banning any user who doesn't buy at least one items from the ads each year. I have no qualms about paying for things, but I also have no qualms about some outfit producing enough quality content that I get stuff for free. If they can't produce quality content, if their users all block their ads because they are obnoxious, distracting, irrelevant, too prevelant, enforced and/or just because internet advertising is like a virus on their computer (executing things they wouldn't normally allow them to execute, e.g. Java / Flash ads) - well, that's tough. I'd love to make a living from ad-sponsored bungee jumps but, you know what, it's unlikely that I ever could.

      It's like complaining that the local free newspaper journalists can't make a living. It's sad, but tough. I'm not their income, their advertisers are. If they want advertisers, they need my eyeballs. If they want my eyeballs, they better make something worth reading and not put me off reading them / supporting their company.

      The free things work because they can produce VALUE for money. Even the pay things work on the same basis. And to me, good content for free is infinitely more valuable than bad content for free or any content for money. It's as ridiculous as saying that you can't use Linux unless you have a line of code in the kernel - yeah, someone has given their work for free but, you know what, I didn't make them do that even if I'm very grateful when they do produce a high-quality product.

    6. Re:Oh do stop complaining by cmdahler · · Score: 1

      That's absurd. You paid for your access to the internet, not access to that particular site's content. Do you seriously think any website out there gets any of your internet access fee money? Just as with free television content on the big network channels, someone somewhere has to pay for all that content you're watching. Your choice is simple: either pay the site directly via credit-card access to their content, or put up with the ads that are financially supporting your ability to view that site without any additional payment on your part.

    7. Re:Oh do stop complaining by Rockoon · · Score: 1

      It sounds like you're assuming everyone here blocks every ad they come across.

      Whenever debates over Firefox vs Chrome vs Safari vs Opera come up on slashdot, there is always an explosion of posts about how they will never switch from Firefox until Adblock Plus or an alternative works well with any of the other browsers.

      This leads me to believe that A LOT of slashdot users want to block every single advertisement. The figure certainly isn't 100% of slashdotters, but its almost certainly closer to 100% than it is to 0%.

      --
      "His name was James Damore."
    8. Re:Oh do stop complaining by Barefoot+Monkey · · Score: 1

      Its about time that a lot of people on slashdot realised that money doesn't grow on trees and what they enjoy on the net eventually has to be paid for by someone. If putting up with a short advert means I can continue to enjoy a lot of free sites then thats fine by me and I suspect a lot of other people.

      I don't know about you, but whenever I put up a free website I pay for it myself and don't expect to be compensated. However, wanting one's website to be passively self-sustaining is a reasonable desire, and ultimately there's nothing wrong with putting some ads up. Please realise that, in general, even "people on slashdot" aren't necessarily opposed to the existance of advertising, but are rather opposed to advertisers trying to prevent the ads from being ignored. By all means have ads on DVDs but dont make them unskippable. Have ads on your website, but don't make them unblockable. Expecting that visiters should watch even a short ad "as payment for the privilage" of looking at your site is extremely obnoxious.

    9. Re:Oh do stop complaining by Dr_Barnowl · · Score: 1

      In addition to the sibling posts - you're assuming that the kind of person who blocks advertisements, responds positively to advertisements. In my experience it's quite the opposite.

      There are companies who I dislike just on the basis that I think their product or service is harmful (like the guys who exploit the poor by offering household appliances and furniture on hire purchase at 29% APR). Their advertising cannot do anything but hurt my opinion of them because it draws them to my attention.

      There are companies who have a product or service I might be inclined to consume. But if their advertising is overly annoying I will feel bad about their product. I feel like this about Disney - I enjoy their movies. I hate the fact that they made viewing trailers on their DVDs compulsory. And then they made it optional - and pretended that was a feature (FastPlay) thus being assholes while drawing attention to the fact they were no longer being assholes. My prejudice against them is low enough that I'll buy their movies when they are a 2-for-1 special - but I flat-out refuse to take my family to Disney World.

      People blocking ads are probably doing the companies concerned a favour - if they were being served the ads, they'd probably just be annoyed with them, and by extension, the product being advertised. And they are not consuming limited server resources being used to serve up the ads (which are probably heavier than the page they are embedded in). So they remain neutral, instead of costing the company money to have them get annoyed.

      The remaining surfers who don't block them almost certainly have a higher click-through and conversion rate.

    10. Re:Oh do stop complaining by Anonymous Coward · · Score: 0

      try searching for the lyrics for your favorite song. rest assured that at least 3/4 of the first links you get will yield a gigantic blinking ad above the page's contents, usually for ringtones. these are not even real popup windows, they are

      s with a z-index such that it appears on top of anything else. that's annoying as hell.

    11. Re:Oh do stop complaining by ComputerGeek01 · · Score: 1

      Your choice is simple: either pay the site directly via credit-card access to their content, or put up with the ads that are financially supporting your ability to view that site without any additional payment on your part.

      Funny, there happen to be sites I used to pay for by credit card and guess what? They ALSO had pop-up advertisements. This leads me to believe that the content providers don't care about just covering their overhead costs but instead are after all the revenue they can get. The sites that follow this kind of practice will do everything they can to get money flowing in from every direction, the sites that don't won't.

    12. Re:Oh do stop complaining by Anonymous Coward · · Score: 0

      Do you think they take those "valuable" click-throughs and shovel them into a boiler running the website? The whole online advertising structure is a bubble, one that most successful sites do not need to use.

    13. Re:Oh do stop complaining by Megane · · Score: 4, Insightful

      And don't forget the ones that make freaking noise when I've loaded the page into another tab to be read a few minutes later. Those are the ones that will get me to stop what I'm doing and update my custom ad blocker configuration (I use a hand-edited CSS configuration for blocking) so that nothing from the domain that served the ads (as in doubleclick, etc.) will ever be loaded by my browser ever again.

      In fact, I find it both interesting and amusing when I get an ad that isn't blocked, and isn't annoying either.

      --
      #naabhaprzrag, #sverubfr-000, #agi-fcbafberq, negvpyr[pynff*=' negvpyr-ary-'] { qvfcynl: abar !vzcbegnag; }
    14. Re:Oh do stop complaining by drinkypoo · · Score: 1

      Its about time that a lot of people on slashdot realised that money doesn't grow on trees and what they enjoy on the net eventually has to be paid for by someone.

      If all the ad-supported content dropped off the internet tomorrow, I would throw a little party. Although I'm not sure who would come, because I usually invite people via facebook.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    15. Re:Oh do stop complaining by Anonymous Coward · · Score: 0

      I enjoyed the net just fine before ads came along.

    16. Re:Oh do stop complaining by AltairDusk · · Score: 1

      Considering that the Flash and Javascript ads are quite often a vector for malware and make up the (seemingly) vast majority of ads found on sites I do have a policy of blocking all ads. If I know a site has only non-Flash, non-JS ads that aren't intrusive then I will consider allowing them for that site, if they wanted me to watch their ads so they get paid they should have thought about the risk and obnoxiousness their viewer has to deal with when choosing which ad-agency and plan to use on their site.

    17. Re:Oh do stop complaining by Viol8 · · Score: 0, Troll

      Give it a rest with the student anti capitalist politics. You sound like a refugee from the 1980s.

    18. Re:Oh do stop complaining by clone53421 · · Score: 1

      Your choice is simple: either pay the site directly via credit-card access to their content, or put up with the ads that are financially supporting your ability to view that site without any additional payment on your part.

      Option C: AdBlock. I guess you forgot that one.

      --
      Alexander Peter Kristopeit bought his basement from his mommy for one dollar.
    19. Re:Oh do stop complaining by Anonymous Coward · · Score: 0

      Its about time that a lot of people on slashdot realised that money doesn't grow on trees and what they enjoy on the net eventually has to be paid for by someone.

      You mean paid for by people like me? That pay for internet connections? That pay for bandwidth?

      See, I've always been of the opinion that if I am fucking paying to view websites and watch television, you don't need to advertise to me. I'm paying you to send me content. Not the fucking advertisers. This is called double-dipping. The fees I pay up-front to view websites and television programs should fucking cover the costs of the ISP or Cable/Sat providers. This whole notion of them forcing me to watch shit that I really don't want to watch, while charging me to watch it, is fucking BULLSHIT.

      The internet isn't free, we pay for it. Cable/Sat TV isn't free, we pay for it. How fucking greedy does someone really need to be to get to this point where they force feed you garbage so they can continue to double-dip?

      Fuck them all, with piracy, in their sweet sweet asses.

    20. Re:Oh do stop complaining by Anonymous Coward · · Score: 0

      Sounds like you believe every single website on earth is created solely to make money for the site creator.

      Some people... myself included... make a website (a webcomic specifically) because I enjoy it. I like it. I hate advertising myself, so I don't subject others to it. I pay for the privilege of being able to entertain others.

      Other websites are similar. In fact, near the start of the web, a large number of sites existed because people wanted to make websites, not because they wanted to live off of the income from them.

      So no... sites that use annoying ads can kiss my ass if they complain about not making enough money. Get a real job.

    21. Re:Oh do stop complaining by Anonymous Coward · · Score: 0

      Give it a rest with the "anything for a buck" politics. It sounds so 90s. The new wave is free websites, free movies, free music, free video games. Yeah, money doesn't grow on trees. Boo-fucking-hoo. To paraphrase something said in that great trashy film "Bad", let the rich people pay each other, they have all the money.

    22. Re:Oh do stop complaining by sjames · · Score: 1

      Exactly. Personally, I don't block everything, but when an ad is obnoxious, I will block the server it came from. Mostly that's either animated ads or slow servers that delay the page display (or cause it to re-render when I'm halfway through the text). The flash ads are already blocked due to flash blocker. It sucks up too many cycles and slows things down too much, so I only enable specific flash that is actual;lly directly relevant to what I wanted to see. If I come to a page that's just one big flash app, I hit the back button or close the tab.

      To advertisers, if you try to jam your ass in my face, I'm going to kick it.

      Video ads will be a non-starter for me. If I wanted to watch television, I'd watch television.

    23. Re:Oh do stop complaining by Anonymous Coward · · Score: 0

      Some sites also feature stories that are advertisements to mitigate the effect of ad blockers. I agree with this practice. Site owners complaining about loss of revenue due to ad blockers need to get off their duff and come up with creative ways to feature their sponsors in the content. It is probably always more effective.

      I don't watch anymore because I don't have cable, but adultswim late at nights on Cartoon Network gets this right. I assume sponsors pay quite a bit extra for "bumpified" ad campaigns that follow the traditional format of adultswim "bumps" which are short 15 second "commercials" that usually just say something funny, give information about the network, or feature community content. Those blend into the programming experience seamlessly and I pay attention.

      That being said, adultswim also does not use animated bugs, has always kept the volume level of their commercials normalized with the shows, and (no shit) only has commercial breaks every 15 minutes and doesn't put a break in where the show did not have one written in.

      Oh, and they also show the credits proper and don't scrunch them down and make them unreadable while the intro to the next show plays so they can squeeze more ads in.

    24. Re:Oh do stop complaining by blarkon · · Score: 1

      This will sort itself out as content creators will find that it is impossible to make a profit on the sort of content that most Slashdotters enjoy (because Slashdotters block ads) and instead will generate content for people more willing to view and click-thru advertisements. There is no business model where you can make a buck selling web content to the majority of Slashdot. There are lots of bucks to be made selling web content to audiences other than the technically literate. The invisible hand of the market at work.

    25. Re:Oh do stop complaining by noodler · · Score: 1

      "And don't forget the ones that make freaking noise when I've loaded the page into another tab to be read a few minutes later. "

      Yeah, those porn site can have pretty loud adverts...

  24. Anyone got a list of sites signing up for this? by Crypto+Gnome · · Score: 4, Insightful

    I'll add them to my list of "websites I will never visit, places I will never buy anything from", it's a steadily growing list.

    When mega rich multinational megacorps stop STEALING ALL MY BANDWIDTH then maybe I'll think about buying their product.

    MAYBE.

    Actively going out of your way to piss off your customers is NOT a good business model - one day you will learn.

    --
    Visit CryptoGnome in his home.
    1. Re:Anyone got a list of sites signing up for this? by Anonymous Coward · · Score: 0

      www.slashdot.org is one of them. add them now!

    2. Re:Anyone got a list of sites signing up for this? by lofoforabr · · Score: 1

      Actively going out of your way to piss off your customers is NOT a good business model - one day you will learn.

      Man, you are talking about a company which sues their own customers! Pissing off should be second nature to them.

    3. Re:Anyone got a list of sites signing up for this? by clone53421 · · Score: 1

      When mega rich multinational megacorps stop STEALING ALL MY BANDWIDTH then maybe I'll think about buying their product.

      Don’t be ridiculous. They’re not “stealing” your bandwidth. You go to the site, you freely give it some of your bandwidth... so if you don’t like the content that it delivers, just don’t go there any more.

      --
      Alexander Peter Kristopeit bought his basement from his mommy for one dollar.
    4. Re:Anyone got a list of sites signing up for this? by mlts · · Score: 1

      Going out of the way to piss off customers is never a good business model. However, you have to look who the customers are, and those are the ad sites, whom are treated with deference with "accidental" releases of personal information and such. To the websites, people visiting are considered visitors/consumers at best, whining maggots/leeches at worst.

      Welcome to the modern business model where the buyer is considered a necessary evil at best. I have seen software development houses where the people running it say that a person is a customer until the sale goes through, then they become nothing more than a leech or a cost center. You see this attitude in game companies which release beta quality code for their products in stores, then might put out a single patch if that.

    5. Re:Anyone got a list of sites signing up for this? by blarkon · · Score: 1

      The smart content author does not target people that are unwilling to pay for content. There is no money to be made in writing content for the Slashdot audience - they will block your ads anyway. There is money to be made in writing content about Paris Hilton and whatever the Kardashians are up to. Rather than complaining about Slashdotters blocking ads, smart authors should be targeting a more remunerative audience.

  25. lolwut by Anonymous Coward · · Score: 0

    Caprica ads? How bout sending them some Apples?

  26. It seems like a good way by lahvak · · Score: 1

    to drive people away from your website.

    --
    AccountKiller
  27. Re:Gee. Another website I can live without by TheRaven64 · · Score: 1, Interesting

    I have the same reaction to those ads that underline random words with some JavaScript stuff. I avoid The Inquirer and Phoronix because they use this form of advertising. The Inquirer used to be one of my news feeds, so they'd get me reading half a dozen or so articles a day. Putting in these ads made me delete them and I've not visited the site since then.

    I probably wouldn't mind if they'd highlight relevant words, but when they're making things like 'software' and 'smartphone' the context words for ads, it's just silly. These sites get a line in my user CSS file so any link to them has a warning appended telling me that I will be irritated by ads if I click on them. Usually, this makes me just skip over them and not click.

    --
    I am TheRaven on Soylent News
  28. Accessibility? by davidbrit2 · · Score: 5, Insightful

    How exactly are vision-impaired visitors supposed to read this scrolling message?

    1. Re:Accessibility? by adamjcoon · · Score: 1

      They will need an audio only button that reads the entire advert to them, including the captcha. However, since the captcha is layered on top of the video, it will also be a second layer of audio on top of the advert's audio, leading vision-impaired visitors just as pissed as the rest of us.

    2. Re:Accessibility? by Anonymous Coward · · Score: 0

      It will sing a show tune made up around the word as well

      my word after clicking preview: ironies

      (no - really...)

    3. Re:Accessibility? by Alain+Williams · · Score: 3, Informative

      I quite agree, maybe we just get someone to put in a complaing about human rights.

    4. Re:Accessibility? by sempir · · Score: 1

      How exactly are vision-impaired visitors supposed to read this scrolling message?)

      Yeah...what about us people that only read braile, how fast is the scrolling message scrolling?

      --
      A closed mouth gathers no foot.
    5. Re:Accessibility? by Bieeanda · · Score: 1
      The same way that their screen readers deal with tonnes of shitty Flash-based content, duh.

      Oh. Wait.

    6. Re:Accessibility? by nrook · · Score: 1

      This new type of captcha does not present any accessibilty issues which the old captchas didn't already have. A visually impaired user isn't going to be able to read "squiggly line through a picture of a word," either.

  29. Squeezing the Balloon on Ad Views by syntap · · Score: 1

    Do any owners (as in humans) of sites signing up for this personally use Web browsers to consume news and other data? Forcing acknowledgment of an ad view may increase the views per site visitor, but the number of site visitors is going to plummet. It is almost as bad as a paywall, and we have already seen how well that is working out for content owners.

  30. blind people by Anonymous Coward · · Score: 0

    I'll just block their video ads and use the system that they put in place for disabled users to satisfy their legal accessibility obligations.....

  31. That's a GIF by Rikiji7 · · Score: 1

    not a video.

    --
    slashwhat?
  32. I'm fine with ads. by Anonymous Coward · · Score: 0

    Really, i am, i don't mind ads in the slightest. I have found some very useful things online through advertising. From some of my most used programs to games.

    I don't know why people give a damn so much about "their precious privacy". You're on the internet, run by a company that has loads of information on you, living in a world that has loads of other companies that have more information on you than YOU yourself do. Grow up. Seriously.
    It's not like it is hard to erase cookies anyway, so why do you care so much when chances are you almost certainly have a dynamic IP anyway?
    I'm pretty sure your family doesn't care about your fetish for girls in army costumes, or hairy guys, or whatever other fetishes you have. It is called being mature adults, we all have fetishes, big or small. Stop being so anal.

    The only ads that i block come under the following categories:
    pop-anything. including popups, popunders, inline overlays
    Flash that is extremely resource intense. (which is pretty simple to do)
    Flash anything that autoplays, especially when IT HAS AUDIO. NO, I WILL NOT SAY SOMETHING YOU STUPID SMILEY!
    Direct video (rarer these days) or audio.
    Video that is more than 10 seconds long. I'm fine watching your ad, but if you don't get your point to me within that 10 seconds, i already don't care because i want to get to the content i was looking for.
    Animated GIFs that have a frame-rate over 0.5-1 for most of the image where said frames are overly-contrasting. (>50%)
    JAVA! Yes, i shit you not. I have seen a Java advertisement once... Java is fine, but not as an advertising platform... JavaSCRIPT on the other hand.
    Anything that has ever stolen focus from the website. (in fact, generally any website that is like this i usually block)

    Anything that falls under those categories is permablocked for a year. Then i will review them again. If they have changed their ways, they get whitelisted.

    1. Re:I'm fine with ads. by clone53421 · · Score: 1

      That sounds like a lot of work. I’m practically exhausted just reading it.

      In the meantime, AdBlock “just works”.

      --
      Alexander Peter Kristopeit bought his basement from his mommy for one dollar.
  33. Wow, even more crap that requires flash? by damn_registrars · · Score: 1

    There are enough sites that obnoxiously require flash to find the most benign content. I generally make it a practice to avoid those sites, and now I'll be avoiding these ones as well.

    --
    Damn_registrars has no butt-hole. Damn_registrars has no use for a butt-hole.
    1. Re:Wow, even more crap that requires flash? by Spad · · Score: 4, Funny

      "You need the latest version of Flash to view this captcha, to sign up for our website, to register your product, to download the update, to fix the problem that we shipped it with. Please download and run this executable now."

    2. Re:Wow, even more crap that requires flash? by Anonymous Coward · · Score: 0

      [OK][ENTER]

  34. Not a new Thing by wiredmikey · · Score: 1

    This is the third company to launch such technology, including another that launched in September -- http://www.securityweek.com/sponsored-spam-fighting-captchas-emerge-latest-tool-online-advertisers

  35. Checkmate in 5 moves! by anomaly0617 · · Score: 1

    What a GREAT idea. Am I the only chess player here that can see the next moves clearly before they happen? It'll go something like this: 1. CAPTCHA-enabled ads force you to type something to continue 2. Some honest-yet-enterprising programmer that wants to make a little cash will (finally) write a program to recognize CAPTCHAs reliably. 3a. He'll make approximately $5 before some other arsehole copies his work and releases a free version, -or- 3b. He'll make approximately $5 before some other arsehole cracks his program and releases the crack on BitTorrent 4. Due to the above copy/crack, spammers previously stopped by CAPTCHAs (you know, all 3 of them) will use his programming to bypass existing CAPTCHAs 5. Final result: more spam. Thanks, NuCaptcha and Disney. We love you too.

  36. Stupid move by Tinctorius · · Score: 2, Informative

    If the owners of a website are willing to get paid for using a CAPTCHA system, then I guess they're also willing to lose most of their users because of it.

    There are other methods to keep your website clean.

  37. Prevalence by pipboy9999 · · Score: 1

    I can count on zero (0) hands how many times I have been to those three sites in the last five years, and I can count on one hand the number of Captchas I have been forced to interact with in the last month. I get the feeling that most of the sites I visit, and would expect to see a captcha at, aren't going to want to use such an off-putting system. The sites that I really care about blocking ads on are sites that I hardly visit.

    When encountering a new site I usually block the most annoying ads and leave the static image and less annoying ads alone. It is only when a site gets douchey with its advertising that I start to block entire domains. If EA, Wrigley and Disney (and almost all other big-name company sites) could provide a less annoying advertisment experiance on their sites I would not feel compelled to block all ads.

    --
    Yeah, I've got nothing...
    1. Re:Prevalence by jedidiah · · Score: 1

      I block scripts by default. This cuts out a lot of ads right there. What this tells me is that your typical advertisement on the web isn't just annoying. It's also a security threat.

      --
      A Pirate and a Puritan look the same on a balance sheet.
  38. Why bother? by Arancaytar · · Score: 2, Interesting

    At that point, why not just go ahead and use a paywall?

    Anything so interesting that I'm willing to spend my attention span deactivating the advertisement filter (hint: not much, with so many free alternatives for content) and paying attention would probably be worth paying to see. And any payment I'm willing to make, no matter how small, is likely to exceed the pittance a single ad impression (even a verified one) is worth.

    1. Re:Why bother? by coucou3000 · · Score: 0, Troll
    2. Re:Why bother? by Xugumad · · Score: 1

      Agreed. I'm going to turn around and find something else to do 9 times out of 10, but if I care about your content enough to work through this, they might as well trade me a little money for less hassle.

      On the other hand, micro-payments never did seem to work to well, did they...

  39. What about 56k? by apn_k · · Score: 3, Insightful

    Are they are forgetting that there are still people out there stuck on dialup?

    1. Re:What about 56k? by noidentity · · Score: 1

      Or people browsing from systems that don't support Flash video, for one of many legitimate reasons?

  40. NoScript plugin Blocking by Anonymous Coward · · Score: 0

    Between not allowing JavaScript for unwanted domains, running an AdBlocker and blocking 3rd party cookies, I haven't seen an ad ... except from sites that I support .... in years. AdBlockPlus let's you allow ads from specific sites, so they can earn the revenue and stay up.

    Sites that I let show ads?
    - /.
    - Lifehacker
    - TomsHardware
    - HowToForge

    Sites with obnoxious ads that will never be shown
    - LinuxToday (all Microsoft ads)

  41. ad-blockers that register a click by bluefoxlucid · · Score: 1

    Maybe we should add an option to Ad-Block to register a click randomly on one of the ads that was blocked, when it's been "on screen" for several seconds, one ad one time per page load.

  42. Intrusive ads.. by Bert64 · · Score: 2, Informative

    I block video ads because the ones that make sound are far too intrusive (and hard to track down if you have lots of tabs open) and pop-up ads...

    I don't really mind small graphical or text based ads, and still have ads on slashdot despite being given the option to turn them off.

    The more intrusive ads become, the more likely i am to block them and avoid the sites which show them.

    I especially hate the video ads that are on failblog these days, they force you to sit through the same advertisement for every video you watch, and the ads are full videos 30 seconds to a minute in length wasting your bandwidth and quite often are for a product not even being sold here.

    --
    http://spamdecoy.net - free throwaway anonymous email - avoid spam!
    1. Re:Intrusive ads.. by jonoid · · Score: 1

      I especially hate the video ads that are on failblog these days, they force you to sit through the same advertisement for every video you watch

      Any time one of these videos starts playing I immediately cancel it and don't bother. Any site that has unskippable commercials is not worth it for me.

      This captcha ad tech is something I simply wouldn't tolerate and would simply not visit any site that used it.

    2. Re:Intrusive ads.. by Anonymous Coward · · Score: 0

      I'm starting to avoid failblog now - the ones in the upper right that play on page load drive me mad. I always reload a page if an ad starts on the particular vid I want to watch, in the hope of not getting it a second time.

      But if there is no way to avoid a video commercial, do what I do:

      1. Press the mute button - I have one on my keyboard
      2. Look through the window (or similar), take deep breaths, and enjoy 10/20 seconds of relaxation

      I'm not joking, I do this. If I can't avoid the ad playing, I sure as hell ain't going to actually watch it. They can just f--- off.

    3. Re:Intrusive ads.. by Bert64 · · Score: 1

      Sometimes you can't cancel it without either closing the entire page, or manually killing the flash plugin process...

      --
      http://spamdecoy.net - free throwaway anonymous email - avoid spam!
  43. Toxic Advertising by decipher_saint · · Score: 4, Insightful

    Seriously, who is not getting this message? Why do ad-blockers exist at all?

    How about finding a new revenue stream that doesn't annoy me to the point where I get off my ass and do something about it!

    --
    crazy dynamite monkey
    1. Re:Toxic Advertising by the+saltydog · · Score: 1

      Back in the day, I used to belong to a forum for a program that allowed you to connect to the privately run Napster servers; the owner of the forum complained that he'd need to start running ads soon, to help him make some money to cover expenses. In theory, I did not object to this, since the web-based "community" that we had was pretty cool, and I enjoyed the interactions there.

            That all stopped when we were subjected to the first ad; a Doritos ad that scrolled up from the bottom of the screen, complete with a very loud, obnoxious sound of a toilet flushing.

      *boggle*

      This single action resulted in my discovery of the Mozilla project in 2002; I have not used Internet Explorer for general web browsing since then. Thanks, napigator.com!

    2. Re:Toxic Advertising by blarkon · · Score: 1

      The new revenue stream is to target an audience that doesn't use ad blockers. Which do you think will happen first - advertisers will use ads that meet your approval, or they will shift their target audience to one that doesn't block their ads?

    3. Re:Toxic Advertising by decipher_saint · · Score: 1

      Honestly, as a site operator, advertising revenue is just one of many possible streams of income. Selling merch, premium content, forum access, donation boxes, all these things can and have replaced simply joining ad networks and hoping that enough dough rolls in to balance costs.

      Heck even a model where users can opt out of seeing ads by paying a nominal fee works pretty good for some sites.

      --
      crazy dynamite monkey
  44. Good luck with that by c · · Score: 3, Informative

    My general rule is that if I have to take my hand off the mouse to view your content, I'm going elsewhere. I'll even put up with short interstitials, but I don't do quizzes.

    --
    Log in or piss off.
    1. Re:Good luck with that by Ryanrule · · Score: 3, Insightful

      by mouse, you mean penis, right?

    2. Re:Good luck with that by antdude · · Score: 1

      You don't type, page up/down, arrow keys, tabs, etc. when surfing the web?

      --
      Ant(Dude) @ Quality Foraged Links (AQFL.net) & The Ant Farm (antfarm.ma.cx / antfarm.home.dhs.org).
    3. Re:Good luck with that by c · · Score: 1

      Once I've reached the content and determined whether or not it's worth bothering with, I might break out the keyboard. But before then? It's all about the pointer.

      This is going to become even more of an issue with things like tablets/pads/whatchamacallits where keyboards are even less convenient.

      --
      Log in or piss off.
    4. Re:Good luck with that by Abcd1234 · · Score: 1

      Thank god someone made that joke... I would've given up on the internet if, upon clicking on this thread, I hadn't see your post...

  45. They seem to be missing the point. by Anonymous Coward · · Score: 0

    It's funny they think Captcha is dead and don't think they're tech will fall prey from the same. And I love the word information theif, great jobs villianize the customer, what happens when the customer realizes they don't need you?

  46. Brand name association with unpleasent by Aceticon · · Score: 1, Redundant

    Ahh, nothing like associating your company's brand name with the unpleasant task of having to watch something, spot the captcha keyword and type it.

    They've even went to the point of getting people to activelly participate in the event thus enhancing the effectiveness of the conditioning.

    The genious of promoting a brand by creating negative Pavlovian associations to that brand's name is beyond my understanding ...

  47. Just use their accessibility features? by mysidia · · Score: 1

    Thanks to the ADA, it's illegal to make a website that does not make reasonable accomadations for the blind, so there should always be some accessible equivalent to the Captcha image that does not require seeing a video or security Captcha muddled with an advertisement.

  48. I think something was lost in translation by Lord+Byron+II · · Score: 2, Funny

    I don't think that the intent is to make you watch a video ad. I think what they want to do is make you get past a video captcha to prove you're not a bot. Then, the website owner can be assured that his content is being viewed only by humans and not stolen by bots.

    Something like this would be useful for TicketMaster and Orbitz. They could better protect their valuable content.

  49. I see this as a GOOD thing, by jenningsthecat · · Score: 3, Interesting

    because it will shortly result in major advances in image recognition/parsing technology. I foresee a Firefox addon that will hide the 'ad-CAPTCHA', substituting a button for the user to click on. The CAPTCHA recognition process will happen transparently. Of course this will break CAPTCHA altogether, but we can lay that one at the feet of the advertising industry.

    Never underestimate the power of a pissed-off programmer when faced with the 'all your eyeballs are belong to us' attitude of some arrogant advertising wonk.

    --
    'The Economy' is a giant Ponzi scheme whose most pitiable suckers are the youngest among us and the yet-unborn.
  50. Re:Gee. Another website I can live without by Vectormatic · · Score: 4, Informative

    whenever i encounter these javascript underlining thing adds, i will stop at NOTHING untill all relevant hosts have been included in my hosts file, pointing to good ol 127.0.0.1

    it usually takes a few minutes/tries to find all relevant add-servers in the resources list for a web-page, but i find it is worth the effort

    --
    People, what a bunch of bastards
  51. What is it with American companies? by Anonymous Coward · · Score: 2, Insightful

    Its your time, your system, you're paying for everything in the first place.

    Yet they have the RIGHT to stuff their "Advertising Messages" down your throat and you're not allowed to do anything to avoid having to take notice?

    It makes me sick, cat sick.

    And the programmer scum who prostitute their art to provide this shit will be next in line against the wall after the lawyers and bankers.

    Expression of disgust censored by Slashdot wit the message "Filter error: Please use fewer 'junk' characters"

  52. as will I, but by nten · · Score: 1

    Given that we block ads, I don't think they will care that we avoid their sites as they lose no money.

    --
    refactor the law, its bloated, confusing and unmaintainable.
    1. Re:as will I, but by phantomlord · · Score: 1

      That depends... if a site's content is mostly user generated, like with Slashdot, someone that posts or moderates frequently is creating and/or maintaining the content that draws in the people that don't block ads, making them valuable in their own right, regardless if they view ads themselves.

      --
      Don't leave your mind so open that your brain falls out. Don't close it so much that you cut off the blood.
  53. Wrong solution by Enderandrew · · Score: 1

    Contest costs money to produce. And bandwidth costs money. I get the need for internet advertising, but so much of it is intrusive and annoying. To top if off, that is how a large percentage of malware is spread. I block everything but Google ads largely because they are text based and safe.

    Instead of really annoying ads that will just drive me away from your sites, how about you agree to show text only ads that don't spread malware, and then ad blockers might agree to exclude your ads from the ones they block.

    --
    http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
  54. Why I block Ad's by Deathlizard · · Score: 2, Insightful

    I don't block ads because I hate ads, I block them because I hate These.

    I don't trust Ad firms. Especially when most of them will take anybody's money that waves in front of their face and distribute their infected Flash/JavaScript file without question, and the rest get tricked into running them. Considering that a rogueware firm can buy tons of ads with just one fake antivirus buy, I trust them even less.

    The day ad firms decided to allow flash and scripts in ads was the day they asked to be blocked.

  55. Nope by Anonymous Coward · · Score: 0

    Nope, I live in an ad-free internet by blocking all javascript by default. Can't captcha what doesn't show up!

    1. Re:Nope by roc97007 · · Score: 1

      I think the idea is the content you want doesn't display until you solve the puzzle in the ad.

      --
      Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
  56. Not necessarily true by KingSkippus · · Score: 2, Insightful

    A user who uses resources (bandwidth) without providing income (ad/payment) may be one they don't really care about losing.

    If I have an ad-paid site, I wouldn't mind ad-blockers visiting. The theory is that if they enjoy the site, it's likely they'll spread the news to people who don't block ads. They tell people, link to it on their blogs and Facebook, etc. Thus even the people who don't make me more money directly would be making me more money indirectly. Bandwidth is cheap compared to the cost of word-of-mouth advertising.

    It's kind of the same principle of how as file-sharing goes up, so does music industry revenues. Yes, file-sharer "lose" money for the industry when they don't pay for music. They also drive the industry by providing "buzz" and testimonial to what they listen to to their friends.

    1. Re:Not necessarily true by ais523 · · Score: 1

      I visit several websites which are paid for via ads, with ad-blockers on, and get used to them. Sometimes I visit them on other people's computers, or public computers, too (in fact, I'm visiting Slashdot via a shared computer at the moment), and in those cases, I see the ads. If adblocking didn't exist, I likely wouldn't be so interested in the websites in the first place, and so it's possible I see more ads with my adblocker, than I would without, due to different site visiting patterns. So it's not just word-of-mouth between users that's important in this situation.

      --
      (1)DOCOMEFROM!2~.2'~#1WHILE:1<-"'?.1$.2'~'"':1/.1$.2'~#0"$#65535'"$"'"'&.1$.2'~'#0$#65535'"$#0'~#32767$#1"
    2. Re:Not necessarily true by N1AK · · Score: 1

      I didn't intend to defend that position. I was just pointing out that they may not care about losing visitors who use ad-blockers.

      In my own case my traffic is almost entirely commercial. It's a niche market so people are willing to 'give up' ad-blocking to get in. Finally, we provide a lot of bandwidth hungry content (data sets, video etc) so the cost per user visit tends to be orders of magnitude higher than on a simple text site. I'm confident that we have benefited from blocking ad-blockers. I'm not confident it would work for everyone in every case.

  57. I use adblockers for a reason by VanillaCoke420 · · Score: 1

    Apparently this is not obvious to everyone.

  58. "to proceed" with what? by roc97007 · · Score: 1

    Does this mean they're going to require us to solve puzzles in order to view the page? And this increases viewership and brand loyalty in what fashion?

    It's amazing that someone thought this was a good idea. No, we haven't made the user's experience annoying enough with loud audio adverts (I keep my sound off when I'm surfing), floating windows and blackouts, now they want us to solve a puzzle to get them to go away.

    I have a better idea -- I'll go away instead.

    --
    Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
  59. Under a court order, yes; not otherwise by BenEnglishAtHome · · Score: 1

    I can imagine being forced to pay attention to a video under court order. If you've ever had the unpleasant experience of taking one of those safe driving courses offered on DVD in lieu of classroom training in the aftermath of a traffic ticket, you know what I mean. One of the questions on the test will likely be something like "What was the breed of dog that appeared with the woman in the blue car?".

    So, yeah, if a judge orders me to pay attention to a video, I will, however supremely irrititating it may be.

    But forcing me to pay attention to an advertisement? That is NOT going to happen as long as I can click away.

    1. Re:Under a court order, yes; not otherwise by canajin56 · · Score: 1

      Court order? Don't give them ideas! ;)

      --
      ASCII stupid question, get a stupid ANSI
  60. Yes and no by SmallFurryCreature · · Score: 4, Insightful

    The original poster is wrong. They do care, and you are wrong, because they care for the wrong reason.

    The problem is that advertisers sell ads, not the product they are advertising. Ads themselves are the product advertising companies like the one in this article are selling. Those who buy ads are often as bamboozled as ordinary consumers with statistics made up on the spot being sold as facts.

    At the core is a fundemental believe that ads work. This is not suprising since ads themselves often work on certain base believes. That a smell will attract scores of women. That cars are driven on open roads with not another car insight.

    In this fantasy world, the idea that people REALLY DO NOT FUCKING WANT TO SEE YOUR GODDAMNED AD doesn't exist. And partly they are right. All those annoying flash ads? They work. They sell the product behind them. So naturally if you can make your ad even more annoying, even more intrusive, surely that would mean even bigger results?

    And here the flaw comes in: Human beings operate on the "straw that broke the camels back" principle. They got a high tolerance but when it is broken it is completly gone. If you block ads because of the most annoying flash ad ever, you will block every ad from there on. Even the nicest completly unobstrusive ad.

    But then these companies wonder why you ain't watching their nice ad. And want a solution.

    Advertising is totally unregulated industry and they are paying the price for it. Ad blockers once installed don't care about relevancy or niceness of an ad. Block it all because some monkey ad broke the users back.

    --

    MMO Quests are like orgasms:

    You may solo them, I prefer them in a group.

    1. Re:Yes and no by Chowderbags · · Score: 2, Interesting

      Exactly. Remember the days where ads were just one or two brightly colored static images per page? They were annoying, but fairly harmless and would've left adblockers to be used by an obscure niche. But they've gotten more and more insistent on you seeing their ads: pop ups, gif animations, sounds, flash animations, pop unders, video advertisements, and now basically forcing you to glue your eyeballs open to play "find the capcha". Isn't it enough that we've got advertisements everywhere else? Do we need to keep finding new ways to advertise when people are already fatigued enough by advertising? Hell, do some companies even really need to advertise anymore? Is there anyone in the world who hasn't heard of Coke or Pepsi? Is their anyone who's preference in the matter is going to be changed by seeing another polar bear getting a bottle of Coke from Santa or seeing whatever the hell new Pepsi commercial is out? What about McDonalds? Is anyone seeing a commercial for the arches and saying "hmm, well last time I went it was a greasy mess, but this time I'm sure they mean it when they say it's good!"? Sure, the ads stick in my head, but that just pisses me off about their companies. I don't want your fucking 5 note guitar hook caught in my head as an earworm.

  61. Site Broken, Moving On by drcln · · Score: 2, Insightful

    Since I won't even see the ad in the first place, it will appear to me that the site is broken and I will just move on to a site that isn't broken. These people have already lost me. For the people that do see the ad, I expect that the reaction of many people will be to immediately start seeking a circumvention. So, this escalation is just going to result in higher market share for ad blocking equipped browsers.

    When pop-up ads got to be so obnoxious that people were abandoning IE for pop-up blocking browsers, even Microsoft put in a pop-up blocker. This proposal is so obnoxious that if it becomes widespread, you might even see Captcha circumvention built into the next version of Windows.

    --
    your gravity fails and negativity don't pull you through
  62. Good content worth paying for by EricX2 · · Score: 1

    Having stuff worth paying for is a way better way of making money than ads.

    http://www.lordkat.com/what-do-you-think-about-ad-blocking.html

  63. People will rise up against "NuCaptcha" by Anonymous Coward · · Score: 0

    the people who created and work for "NuCaptcha" are stupid, and have a death wish.

    We will rise against you.

    Happy, and painful death "NuCaptcha".. BYE.

  64. *sigh* and people still buy products from spam... by Anonymous Coward · · Score: 0

    For the record, most of the people commenting will simply move on and not use sites like this, but remember that that majority of people out there still purchase viagra, watches, medications, and even spyware labeled as anti-spyware from obnoxious spam emails.

    The majority of the folks out there used AOL at some point with it's obnoxious interface... or used MySpace or Facebook where you are required to sign up and provide your personal information just to see a friend who sends you a link to a picture.

    If people would actually educate themselves and protest obnoxious content and rip offs, then issues like this wouldn't even exist.

    I will say, however, the audience that uses ad blockers are probably not their target audiences so it makes no sense to do such a thing.

  65. Reminds me of... by Anonymous Coward · · Score: 0

    what is the 3rd word in paragraph 2 @ 1:42?

  66. Add that to the list of failed business practices. by clone53421 · · Score: 2, Insightful

    Yeah, that’s likely to work out well in the end. Along with...

    Ads
    Flash ads
    Popup ads
    Ads
    Goatse
    Video ads
    Flashing GIF ads
    Ads
    Goatse

    Did I forget anything? (Probably. There are really too many to list.)

    To view this page, please type the following:

    Mmm yeah I love being anally raped! FUCK ME HARDER, DISNEY!

    Well, that was disturbing. Enjoy the rest of your stay!

    --
    Alexander Peter Kristopeit bought his basement from his mommy for one dollar.
  67. Even more... by bart416 · · Score: 1

    Well, I guess this is another bunch of sites that I won't be using any longer. I don't mind advertisements if they don't annoy me too much. If I actually have to start paying attention to them or watch them... Don't count me in. And EA's site is already horribly slow. They're going to add video advertisements now? Its going to make Ruby on Rails look like a racing car.

  68. Not New News by Anonymous Coward · · Score: 0

    www.solvemedia.com

  69. How should I imagine that? by Opportunist · · Score: 1

    Let's say I want to look up the release date of some of EA's new games. I go to their page and ... I get shown some video, taking maybe 2 minutes to complete, can't be fast forwarded and a line below "enter captcha", which will be shown as a marquee text in the last 5 seconds or so?

    I guess I'll hit close, open google and look it up there. Sure some game review page got it.

    Or I want to watch their latest 30 seconds trailer for a game, but first I'll have to watch a 2 minutes ad?

    I'll hit close, open youtube and look it up there.

    Folks, it's not like anything on the internet is only available from one source. The difference is just that EA cannot easily remove the "this sucks, I was in the beta, it's the same game as the 2009 just with other player names" comments from other pages.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  70. It's simple by KGBear · · Score: 1

    Advertisement works, that's the problem. Want less ads? Stop following them. Actively boycott sites that abuse advertising. If enough of us do it, things will change. In the mean time, please stop whining.

  71. Smart guys! No joke! by Anonymous Coward · · Score: 0

    Wow, these guys really know what people want.

  72. That work only if you don't count money by aepervius · · Score: 1

    There is gizmo brand X for 3$99 and there is noname mark Y, same spec, same usage, (and frankly for most normal usage and items like washing powder, or even routers or mouses or cable : same quality) but for 1$59. Which one do you buy ? Answer , if you buy the brand and ignore the less costly money, you are burning your "Benjamins" uselessly. And most advertising I can see on Tv or the street is for small items like that, and cars. When I used to see ads for PC stuff on the internet it was the same, but for printer, routers, and the like.

    --
    C. Sagan : A demon haunted world:
    http://www.amazon.com/gp/product/0345409469/
    visit randi.org
  73. Are you serious? by Anonymous Coward · · Score: 0

    What's wrong with Nickelodeon? I quite like their programming myself. I know they like to sell their magazines and toys, but so does Disney.

    1. Re:Are you serious? by Pharmboy · · Score: 1

      Nick vs Disney is pretty much like comparing the original FOX to ABC/NBC/CBS. Same basic idea, but more cartoons and fart jokes, and somewhat less annoying. Disney over-sanitizes their product, in a pitiful, self censuring way that insures that no one can offended, kind of like Muzak or the food they serve at retirement homes. Bland, flavorless and not entirely unlike entertainment.

      --
      Tequila: It's not just for breakfast anymore!
  74. They seem to be missing the point. by pushf+popf · · Score: 2, Insightful

    Advertising exists in order to create a demand for stuff people don't need.

    People already know they need food, water and shelter. Nobody needs a steak from Outback or a new Disney toy.

    They can't "force" anybody to do anything and if viewing specific content requires watching an ad, then I guess they'll have to get along without my business.

  75. Partially true by aepervius · · Score: 1

    It only works if you like the product, or are not consciously ANNOYED by the product, aka, if you don't really care, then you can get positively influenced. But if you *DO* care up to the point to actively try to block the ad, then you will find out that the mentioned effect in your post don't kick in. On the contrary.

    --
    C. Sagan : A demon haunted world:
    http://www.amazon.com/gp/product/0345409469/
    visit randi.org
  76. Tamper evident or mail-order products by tepples · · Score: 1

    If I can't try it, I don't buy it.

    So what do you do about food products with no free samples? Or movies? Or products that are mail-order-only in your area, such as (in my case) a Nokia N900 phone or an Archos 43 media player or a Pandora PDA?

    1. Re:Tamper evident or mail-order products by L4t3r4lu5 · · Score: 1

      I buy food that I have tried elsewhere (parents cooking, restaurants) or which come recommended by others who enjoy the same food as me. I watch movies based upon genre, previous experiences with other movies by a particular director, reviews, friends opinions. I make good use of the Distance Selling Regulations and send it back if I don't like it, as I did just last month with the Samsung Galaxy I9000.

      This doesn't mean I don't try new things. This means that when I do, I'm seldomly disappointed.

      --
      Finally had enough. Come see us over at https://soylentnews.org/
    2. Re:Tamper evident or mail-order products by tepples · · Score: 1

      I make good use of the Distance Selling Regulations and send it back if I don't like it

      According to this page, the closest United States counterpart to the United Kingdom's Distance Selling Regulations is the Mail or Telephone Order Merchandise Trade Regulation Rule. This rule appears to apply only to meeting a seller's advertised ship date. It does not prohibit online retailers from applying a 15 percent restocking fee to goods returned other than for what the seller deems to be defective materials and workmanship.

    3. Re:Tamper evident or mail-order products by L4t3r4lu5 · · Score: 1

      God Save The Queen?

      --
      Finally had enough. Come see us over at https://soylentnews.org/
  77. Re:Gee. Another website I can live without by couchslug · · Score: 1

    An "add to hosts blockfile " Firefox extension could be a useful thing.

    --
    "This post is an artistic work of fiction and falsehood. Only a fool would take anything posted here as fact."
  78. already been using these nu captcha's by Anonymous Coward · · Score: 0

    one of the websites I goto on a daily basis started doing this a few weeks ago (comics.com, I think). they're clear and easy to read and tend to be long, but they mislead you into thinking that if you want to view a different day of that comic strip that you need to type in a new captcha all over. tok me a few mis-tries to catch on.

  79. cpalead by tepples · · Score: 1

    your lack of self-control, willpower, and independent thought makes you buy stuff after seeing an ad.

    Until you get into those cpalead ads, which present a list of three offers that open in a new window, such as a free trial of some product, and are unskippable until you have completed one of the offers.

    1. Re:cpalead by monkyyy · · Score: 1

      i would leave that website, period

      --
      warning pointless sig
    2. Re:cpalead by tepples · · Score: 1

      Until you find that the majority of sites on the first page of Google's results for a given search query are either paywalled or using cpalead.

  80. Re:Gee. Another website I can live without by Vectormatic · · Score: 2, Insightful

    since i prefer not to run my browser as root (and keep my /etc unmoddifiable to my own user), i'd rather not have that feature

    but yeah, for windows users, this might be a usefull idea

    --
    People, what a bunch of bastards
  81. EA and Disney by tepples · · Score: 1

    Yeah...what about us people that only read braile

    The summary gives EA and Disney as examples of companies using this. If you are blind, especially if you are deafblind, then you probably aren't in the target market of EA and Disney.

    1. Re:EA and Disney by davidbrit2 · · Score: 1

      Probably not, but "Customers" and "People That Have Reason To Access Their Web-Sites" aren't identical sets. Birthday/Christmas shopping for relatives, journalists, etc.

  82. Consider that 56k can't use YouTube by tepples · · Score: 1

    Are they are forgetting that there are still people out there stuck on dialup?

    Most of the time, a video advertisement precedes a video payload, not a textual payload. If they can't view the video payload, why would they try to view the video advertisement that precedes it? Either that or the advertisement would be for HughesNet.

  83. Ad targeting fail by tepples · · Score: 1

    the video ads that are on failblog [...] quite often are for a product not even being sold here.

    If the video ads on a site are improperly targeted, have you reported this to the operator of the site?

  84. I gave up TV -- thier forced captcha is next by erroneus · · Score: 1

    Having given up on TV with few negative results. Bittorrent for the 2-4 things I still watch.

    Although I would prefer to make the decision myself, I am just like everyone else -- I don't give up bad habits on my own. So they are essentially making this decision for me and I will simply choose not to fight it.

    Down with EA, Disney and any others who follow the same path. Their desire for ad revenue compromises the security of everyone. Adblock and NoScript are essential for good security on the web. I know it is a foreign concept to them, but respecting the viewer is essential to their future -- they just don't see it yet.

  85. good luck with that. by Anonymous Coward · · Score: 0

    The first thing I will do on a web site that annoys me in this manor is leave. Yep, I use ABP. That is because I got tired of dealing with the constant BS while browsing the web. From sites making unauthorized use of my speakers while I'm trying to listen to something else, to those links that pop up large ads while you're reading an article, there is justification for ABP. I use a screen magnifier to read the page, which means I have to scroll around with my mouse. That means I would always hover over those ad-showing links by mistake while just trying to read. As a visitor, the first thing I will do if you annoy me is just leave. Somebody else will always provide the information I seek in a clean and professional manor.

  86. Note to Media companies: by bmo · · Score: 2, Insightful

    YOU ARE NOT THAT IMPORTANT.

    If we're blocking your ads and you shove them down our throats, we simply won't visit. No biggie. The people who block ads have better things to do with their net usage than to fill out silly captchas just to get in.

    Captchas as a means of fighting spam are already problematic and hostile to those with disabilities. To use them as a gateway is even more so.

    Disney, you are not that important. Wrigley, you are not that important. The rest of you, you are not that important. It's no longer 1975 and everyone captive to 3 major television networks. We will go elsewhere.

    Stop trying to shovel shit against the tide. You want us to see your ads? Stop them from being so obnoxious that we get so annoyed that we install the ad blockers. I will not punch your monkey.

    Signed:

    The smarter people of the Internet with disposable income.

  87. "You need to..." by Anonymous Coward · · Score: 0

    "You need to type this word in the box below to see our ad."

  88. Terrible Idea by TideX · · Score: 0

    ANY company that uses these is not getting my business. Going this far just to get people to click ads is pretty sad. Even without an adblocker throwing crap in my face when I'm trying to read an article or something is going to discourage me from buying the product in question. Making people watch them isn't going to change a thing. Its like with T.V. you can show as many ads as you want but the more intrusive and annoying they are the less I'll want to buy them.

  89. Re:Add that to the list of failed business practic by Anonymous Coward · · Score: 0

    Nonsense.

    I have successfully used goatse in my business.

    Someone was hotlinking my site. Good 'ole Mr. Goatse put a stop to that.

  90. Actually... by DanielT_xOOx · · Score: 1

    The idea isn't new, it was first implemented by http://www.adcaptcher.com/ about an year ago.

  91. Go ahead... by spidercoz · · Score: 2, Informative

    Those of us who don't want to be subjected to your advertisement feces will not be. It doesn't matter if you come to our houses with a loudspeaker and a jumbotron, we're not going to pay attention because we a capable of thinking for ourselves and we have shit to do. You are only increasing the amount of time it takes us to do what we need to, lowering our overall productivity, and slowing down the economy. But go ahead, do whatever you think you need to do to increase your "profits" in the short term, because in the long term, we'll find other places to go that don't try to force shit on us.

    --
    "I disapprove of what you say, but I will defend to the death your right to say it." - Evelyn Beatrice Hall, re Voltaire
  92. I actually watch the ads, but I won't watch these by andrewagill · · Score: 1

    Want to show me an ad in exchange for watching something online? Fine. They're paying for the things I'm watching, and I'll give them the common courtesy of watching them. But making me enter crap into fiddly little boxes during time that I just want to veg out? Sorry. Not watching.

  93. Does this mean ... by Kosi · · Score: 1

    ... that you don't get to see ads if you fail the captcha? I am certainly fine with that!

  94. Bring 'em on by Peeteriz · · Score: 1

    I really don't care. I have no interest in bypassing paywalls and if the content won't show due to my adblocker - well, in that case I'll just go elsewhere or click on google cached copy.

  95. Re:Gee. Another website I can live without by Dalzhim · · Score: 1

    I wonder how well the hosts file can scale. Would it handle thousands of "blocked" domains without noticeably slowing down your browsing?

  96. Disney supports this? Why I find that shocking. by Basildane · · Score: 1

    Do burning Disney DVD's generate toxic smoke? Because as soon as I get home...

  97. Re-type a short message by ThatsNotPudding · · Score: 1

    such as: "Fsck Electronic Arts, Wrigley and Disney".

  98. On Demand by ThatsNotPudding · · Score: 1

    I assume it's universal, but on my Cox On-Demand channel, all the shows now have ads. The ABC shows have Disney DVD ads, ad nauseum. Oh; and they are massively louder than the shows they interrupt. No doubt in my mind, this channel will somehow be exempt from the recent FCC commerical sound-level mandate (assuming it survives the November election results).

  99. Re:Gee. Another website I can live without by max99ted · · Score: 1

    I wonder how well the hosts file can scale. Would it handle thousands of "blocked" domains without noticeably slowing down your browsing?

    A large hosts file will cause issues but this can be mitigated with some DNS fiddling. Check out this site for more details (you can also d/l their updated hosts file):

    http://www.mvps.org/winhelp2002/hosts.htm

    --

    Please stop APK.. you're only hurting yourself.

  100. Retarded by WillyWanker · · Score: 1

    I can guarantee 100% that I will NEVER visit a site that implements such a retarded system.

  101. Re:Gee. Another website I can live without by harlows_monkeys · · Score: 1

    Seriously, I would expect these to be traffic killers.

    I don't think the sites will have a problem with that. The traffic killed will be traffic that doesn't generate revenue for the site anyway.

  102. This was common in P2P before Napster by Anonymous Coward · · Score: 0

    Back in the day (mid to late '90s), this was a common game played by file sharing site operators using Hotline. This was the place to go for all of your P2P needs, including feature film rips that predate divx. Sites would have accounts for VIPs, and the anonymous access merely gave a listing of all the gold on the server. To get read access, you either had to upload something useful or you had to follow a list of directions in the site info, which entailed going to a website, clicking on the ads, and going deep into the advertised site so as to trigger the click-through logic used to pay for the ads.

    People made a lot of money with this concept.

  103. I just won't use those sites... by Anonymous Coward · · Score: 0

    ... any site that uses this simply won't be used by me. End of story.

  104. Re:Gee. Another website I can live without by vlueboy · · Score: 1

    To complement adblocking extensions, and prevent surprise IE users on my machine, I have a script that

    runs attrib -r -s -h on my hostfile (DOS needs full filepath and name)
    runs "edit" on that file till I make changes (the OS waits till you're done editing interactively)
    takes over again and runs attrib to protect the hostfile.
    Finally, it runs ipconfig/flushdns to apply the change without a reboot.

    The annoying part is using that on a limited user account, or without elevating a runas dosbox first.

    One of the PC's is family friendly, and except for Safari, browsers show the ugly "page cannot be found," so I installed Apache with a single html page responding to such queries with "(Advertisement)". Helps me notice just how much doubleclick and 3 or 4 others throw at us. If you hate a few of them, just replace 127.0.0.1 by 0.0.0.0 and your Windows/Linux will skip even the localhost lookup.

  105. Or just don't use those sites by Anonymous Coward · · Score: 0

    Content is endemic. If a site is obnoxious I go elsewhere.

  106. Personally, I don't mind this idea by fluffynuts · · Score: 1

    Let's face it: 90% of all captchas are a COMPLETE waste of time imposed on the reasonable interwebs users by the effects of spambots. So I'm wasting my time, I'm frustrated that I have to try to read some garbled POS to prove that I'm human. If an ad can run to the point I have to see to defeat the captcha in around 5 seconds and then leave that content visible, what do I care if I have to type in "finding nemo" instead of "deafloo marblegreep"? I have an ad-blocker because the blinking animated images and obnoxious flash ads destroy page flow and make actually consuming article data quite difficult -- perhaps I'm too easily distracted. I don't generally use ad-aware Android apps because the screen real estate is too small to waste 1/10 of it on an advert. I don't really have a problem with creative advertising -- even if it's not for a product that I want because, as an earlier slashdotter pointed out, if the ads were targeted, that would require the ad companies to know stuff about me. So I say, bring it on. It can't be more annoying than current captchas and perhaps it will reduce the number of other annoying ads.

  107. Wait w00t? by Putr · · Score: 1

    So... as i understand it now I'm gonna have to work to see an ad? I don't want to see an ad. Isn't that contradictory to the ads original purpose?

    WAIT... i still cant wrap my head around it.. I'm gonna have to WORK to see an ad? What are these ads gonna be?!?!

  108. What ads? Ad-blocker? by LostMyBeaver · · Score: 1

    I have heard of these Ad's and Ad-blockers, but I've never seen them.

    When I buy a DVD or Blu-Ray, I put it in the computer, rip it to my server and then when it's done, I store the disc in a cold, dark place to keep it from getting destroyed. The ripper has this weird feature which basically just skips all that ad stuff and it usually works, but I just skip to over those annoying previews if it doesn't.

    When I go to a web site, I read the article and if there's something annoying interfering with it, I simply read around it.

    If there's some screen that pops up before getting to a web site, well, I just click the "click here to skip this junk" message.

    I don't recall actually reading an ad (except sometimes when I get advertisements with nearly naked girls selling lingerie on facebook, but that's not really reading is it?) ever.

    So... what's the big deal? I don't see why people are that offended by them. Really, ads target people with weak minds who are easily persuaded by the power of suggestion. And if you're one of them... I have a great deal for you.. just clic... wait ummm don't want to be part of the problem.

    Leave the ads and let the republican voters living in their trailers keep paying for our internet and move on.

  109. Re:Gee. Another website I can live without by elFisico · · Score: 1

    I wonder if you have heard about sudo and similar concepts...

  110. Re:Gee. Another website I can live without by Vectormatic · · Score: 1

    yes i have, but giving some extension in firefox (with some updating scheme that i cant/wont review every single update) SUDO privileges seems like a rather large open door to me..

    an extension which does this sort of stuff under-water would be an easy vector for phising sites to slip in their own server

    --
    People, what a bunch of bastards
  111. Fuck them. by dogzdik · · Score: 0

    The crap blocker stays - their sites go.

    --

    .

    Voting up, Voting down - If I really gave a fuck about your approval or not, I'd come and ask you.

  112. Ovaltine by dragin33 · · Score: 1

    Be sure to drink your Ovaltine

  113. Anonymous Coward by Anonymous Coward · · Score: 0

    Few DoS attacks on the server containing the captcha will solve the problem.

  114. Whee, every porn site from 1996 just called by BillX · · Score: 1

    and they want their clickthru-verification trick back. "To view the porn: Click this adbanner, then come back and enter the 7th word from the 3rd paragraph..."

    Also: does anyone else see rabid advances in the state-of-the-art of Firefox OCR plugins in the near future?

    --
    Caveat Emptor is not a business model.