Dish Network Announces Prime Time TV With No Ads
Hugh Pickens writes "Forbes reports that Dish Network has announced a new feature called called Auto Hop for its satellite TV subscribers that will let you automatically skip all commercials for prime time television from the four major broadcast networks — when you watch programs the day after they are first aired. 'Viewers love to skip commercials,' says Vivek Khemka, vice president of DISH Product Management. 'With the Auto Hop capability of the Hopper, watching your favorite shows commercial-free is easier than ever before.' Craig Moffett says it's going to be hard for Dish to maintain good relationships with its programming affiliates when they start offering a feature intended to cut out the bulk of the affiliates' revenues. Whether the auto-skip feature can withstand legal challenge remains to be seen. 'Given the already long list of industry-unfriendly features promoted by Dish, one wonders if Auto Hop will be the final straw that provokes legal action from the broadcast networks,' says Moffett. 'We suspect Auto Hop probably uses some sort of bookmarking insertion based on automated recognition of commercial inserts (called "fingerprinting'"), which if true could certainly be argued to be a manipulation of the content stream by the distributor.'"
I work in the advertising industry and it is outrageous how far people can go to abuse others. It isn't free to make all those good tv shows and in my opinion authors should get paid for them. Mostly this is based on advertising on TV. If you don't want advertising, go buy the DVD boxes which don't have them. But have some decency and let people get paid for their hard work. Dish Network is bunch of assholes.
15 minutes of dead air for every hour of programming? Nice.
There will be some whiner complaining about AdBlocker on FireFox ....
Doesn't Dish already pay licensing fees to the networks as well?
I had a ReplayTV years ago that did this, which used to be a competitor for Tivo until they lost the pricing war (didn't take long!). Actually until a few months ago I still used it regularly to tape standard def TV shows, but then my "lifetime" subscription ran out... (let THAT be a lesson to you)
Anyway they had two incredible features on these boxes, from around 2003 until the service shut down. The first was commercial skipping, which worked reasonably well. The second was the ability to share recorded shows. Several communities sprung up around this capability, so you could request a show that you had missed from someone else who had taped it.
Predictably they were sued and that did not help their already troubled business model. But it's not such a new thing for commercial skip to be available in COTS consumer devices. And man I miss it!
Just my $0.55 (US inflation, 1774-2008, for $0.02)
You'd be surprised how much hardware and software have back doors built into them, much of it legally.
GOOGLE: Cisco routers back doors
and you'll find hours of reading material alone just for one company.
WIKILEAKS: published information on dozens of companies making spyware for hardware and software and selling it to governments.
When is the last time you checked the firmware on your PCI devices and network card?
Your router?
Dumped and checksummed/debugged your BIOS lately?
Why aren't the anti-malware companies like Symantec and others climbing over each other in an effort to invent the technology and utilize it via the cloud to create GIANT databases of legit firmware for hardware in the fight against the most serious of root kits? Are they in bed with big bro?
How many so called remote exploits were patched this week in Windows? This month? This year? Since its release? Start from the beginning of the Windows version release and count all of the remote exploits up to present day and compare that to OpenBSD for example.
##
U.S. govâ(TM)t wiretapping laws and your network
â" https://www.networkworld.com/news/2007/012307-us-govt-wiretapping-laws-and.html
âoeActivists have long grumbled about the privacy implications of the legal âoebackdoorsâ that networking companies like Cisco build into their equipmentâ"functions that let law enforcement quietly track the Internet activities of criminal suspects. Now an IBM researcher has revealed a more serious problem with those backdoors: They donâ(TM)t have particularly strong locks, and consumers are at risk.â
â" http://www.forbes.com/2010/02/03/hackers-networking-equipment-technology-security-cisco.html
Of course they are "manipulating" the content stream. Even the act of transmission is a type of manipulation. They will also be re-compressing, buffering, etc. Inserting markers isn't required, since they could be sent in a separate stream if required.
At any rate, I haven't had cable TV or similar for more than 20 years (and I am only in my early 30s), because... I think the cable companies are huge rip-offs. The original idea I remember from the 80s was:
Cable: More channels, no advertisements! (but it's more expensive...)
But they got greedy. They wanted money from subscribers AND advertisers. Why should I pay for TV with ads?! It doesn't make sense.
I do pay now, for Hulu (Hulu.jp), but it's relatively cheap and no ads. The minute they start running ads is the minute I will cancel my account.
You might say "Ah, but what about local stations? They are free and need the money from the adverts!" Well... yeah, and then they try to charge the cable companies for carrying them. As long as they are running ads, they should be paying the cable companies, since they are basically acting as a huge giant broadcast tower by piping the TV with ads and all into everyone's home who might not even have reception otherwise.
When cable TV was originally created, it was promoted as an advertisement-free alternative to regular TV. The subscription fee was the replacement to advertising revenue. Many people seem to have forgotten that -- today, it's just a foregone conclusion that you have to suffer advertising on everything. But it's a lie; And if there's millions of viewers on DishTV's network, then it doesn't matter how loudly advertisers scream... Dish can just pay the content producers directly and tell them to suck dick. The only one that loses here are advertisers who have to suck dick instead of forcing theirs down their subscriber's throats. :O
#fuckbeta #iamslashdot #dicemustdie
If dish can skip content then there is no reason why they can't replace content. THey could start inserting their own ads.
Also as far as implementing this goes, there's no need to auto-detect commercials. just pay some mechanical Turk to do it. sounds like an easy job to watch say 8 hours of TV and mark the commercials. It's only 4 or 5 channels so that's like 20 people to pay.
Some drink at the fountain of knowledge. Others just gargle.
The real problem for most people is that advertising never ends, it never seems to be enough. For Americans it might just always have been there, I am old enough and European enough there are alternatives. Germany has a very odd mechanic where they seems to show all the ads on one TV station for about half an hour and that is it. Belgium occasionally has one. The BBC has none and Dutch TV didn't have to use any on Sunday so they had to add cartoons to make programs run a full hour. Battle Star Galactica (The original) followed by Bugs Bunny and then the news.
But if you watch some American TV (and may god have mercy on your soul) you will see ads EVERYWHERE, every five minutes, they have popups during the program, on the first seconds as the program comes back on after a commercial block and in the program itself. The logic seems to be that if 1 ad works, a 100 will work even better.
The reasoning when applied to sex (hey, I can't always use car anologies) would be that since your gf likes a small penis inside, she would REALLY like a big one so why not have her fucked by a whale and make her really happy. And then you wonder why she ain't happy, because you just make your gf explode into a thousand gooey bits from being banged by a volkswagen (oh okay, one car analogy) sized penis! HAPPY?
It as as when your gf asks you to spank her, what she means is that she wants you to make her hiny glow a nice pink color. NOT to beat her until she is a thin red paste on the wall and the cops are hauling you away, yet again (and now you know why on /. we use car analogies, because the other kind are just to revealing of the inner workings of the average analogy using slashdotter). There is a line between advanced sex play and first degree murder and there is a line between advertising that works and advertising that doesn't work because there is just to fucking much of it.
People are lazy, that can lead you to believe you can push them and stop until they start to react. The problem is that while people have a great deal of inertia, once they stop moving, they are unstoppable. Once people have started using time-shifting and ad-blockers, you can't get them to stop again. I started using ad blocking because a series of ads just pissed me off enough to take the effort and now all ads are blocks and screw you if your website dies because of it.
I think the real problem is that TV execs don't eat their own dog shit (calling TV food is just to ridiculous) they don't have to sit through their own ads to watch their own content. They don't get just how fucking annoying it gets and the people that stop watching don't show up on their statistics until suddenly, advertising on TV doesn't have as much effect in generating sales. You can see it in the advertising industry, they know they aren't reaching customers anymore but are at a loss of coming up with a solution. There are still viewers but they are the cattle that lack the income/knowledge to go elsewhere, the high income viewers are gone, unreachable. So... MORE ADS! That will get them back!
MMO Quests are like orgasms:
You may solo them, I prefer them in a group.
There is nothing more "industry unfriendly" than a genuine free market. Despite propaganda, no businessman ever wants to compete in freedom. What you want is to control the customer and the competition, not let them control you.
It is questionable if Dish initiates action, but if Dish puts an option on the DVR to record without commercials and customer chooses to activate this option then it should be legal. Customer has right to record only what they want to see under fair use rules as long as for personal use.
There will be a transition period, but this is at least one example of an actual commercial firm realizing the major shift in how the consumers want to access media content.
As a long-time advocate of censorship in mass-distribution media, I have to remind everyone that this is also a form of censorship.
I believe, it would be great if government ensured availability of media in such ad-stripped form, and provided a way to compensate the providers with subscription fees even if those providers refuse to implement such service on their own, or do not like the fees that users are willing to pay.
Contrary to the popular belief, there indeed is no God.
No, they don't love to skip commercials, the reason is WAAAAY TOO MANY commercials per 1 hour block!!! Of 1 hour block, commecials make up to 12-13 minutes of time, sometimes even 15-17 minutes of time. That is easily about 25% of each TV hour filled with utmost garbage, AND THAT HAPPENS EVERY BLOODY 10 MINUTES! Who on Earth would love to watch a show chopped in tiny inedible bits, like it happens with USA TV channels! No one, with an exemption for true masochists. I suggest cut the friggin' commercials down to 3x per hour a no more than 8-10 minutes and their TV shows will again be watchable.
Ever wondered why EU TV channels present their USA-based shows with 3-4 scene fade-outs before true commercials appear? That's how commercially over-fed are the USA TV shows.
This is something that really bugs me. When I was a kid, I can remember the exact pattern of commercials. There were exactly 4 commercial breaks with 4 commercials each 30 seconds long. So, you had 22 minutes of content for 8 minutes of advertising. Even the placement was exactly the same in my favorite shows. Two breaks were interspersed during the show with 2 breaks mixed in between show intro-outros. I don't know if the ratio is the same, but the breaks on network TV are definitely way too long and far too much for my patience.
I swear to God...I swear to God! That is NOT how you treat your human!
One of which being that I was fucking tired of PAYING to watch advertisements. It's one of the biggest scams of all time. Everywhere I go, I'm inundated with ads. The rare time I go to watch a movie at the theater, now instead of just movie ads, I'm watching ads for soft-drinks, cars, TV shows... Keep going Entertainment Industry. Keep annoying the shit out of me. See how far it gets you.
When I see an ad, I get up and go to the can, simple eh?
One tailored advert three times per hour is cool. 20 minutes/hour of tampon adverts fails my viewing threshold. Get smart, or get bypassed.
For in politics, as in religion, it is equally absurd to aim at making proselytes by fire and sword. - Publius
Exactly. Why would you *pay* for TV services, and then have adverts shown all the time? American TV is the worst for this, with about five minutes of programme for every ten minutes of obnoxiously loud adverts.
I don't really watch a lot of TV, but loud intrusive adverts put me off watching what little I do watch. BBC iPlayer is just about perfect.
I do not care, if they showed simple, quick ads like they did back in the early days of TV (when it first started) they would be okay.
When you belittle people by making the shit stain commercials you make, you are subliminally sending out a message that people are idiots and need to waste there time to watch something that actually sets back the human race being the most advanced . You can shove it, people will hit the mute button or change the channel for a few minutes till the original program comes back on.
Or people use the on-demand service to re-watch or watch what they missed and fast forward through the ads anyway. You dont like it tough luck, stop making ads as moronic a possible I will consider watching them. You make a paycheck with or without me watching them.
I can point out that there are 312 million people in the US only a fraction watch TV. Those that do cannot recount or remember slogans these idiot bigwigs of companies agree to use. Out of people they asked only 1%, out of that 1% .... 0.5% could not finish the company slogans, when prompted to finish or start them. 0.5% could not name the company after being told the slogan. When asked why they could not they stated the obvious the ads were stupid, belittling, and flat out made little to no sense.
The difference in internet ads for the most part they are simple and slideshow ads. However the internet is becoming worse by slowing my computer with flash ads that are as stupid, as the TV ads. Or they keep them simple but have to use flash instead of a still photograph.I do not mind the internet ads until I see they are more or less a looped video.
Sorry for the brute honesty, I do not dislike or hate you. But if you are going to blast people for not watching ads, you need to reflect on the industry itself and why it has failed, you make ads too annoying and just dumb to watch. If you kept it simple, without BS jingles, or over acting morons, or over blown gimmicks people would be more inclined to watch the ads.
Spend to much time on the psychology of making ads instead of finding out from the people who have to watch the ads what they are willing to tolerate..
can be simply defined as
Commercials with Programming breaks.
nothing more, nothing less.
The Advertisers dictate what gets shown and when.
The Advertisers can dictate when the Network moves to another program despite the previous one (eg US Foodball) still not being finished.
The Advertisers can dictate the rules of sports so that they can have as many commercial breaks as possible. This is why they hate proper Foortball or Rugby.
so what is left?
not a lot really.
Sadly these 'features' are spreading to places outside the US.
The British Broadcasting Corporation does not have adverts on domestic television. It's much better. Just pay your TV licence to the government instead of paying your cable subscription to the media organisation, and magically, your TV programs have no ads. Really, try it, you'll like it a lot.
Korma: Good
MythTV's had this feature for years.
http://www.mythtv.org/wiki/Commercial_Detection
Advertising on web pages went from small, single banner ads to obnoxious fly-across animations and other practices that went past what I was willing to allow -- so I block virtually all of it.
Advertising on television has gotten nearly as bad. It's very poorly targeted, frequently either offensive or incredibly banal. It's disingenuous or outright misleading, and aggressive.
Programming is no longer a good enough trade for me to sit through the advertising.
The problem with quotes on the internet, is that nobody bothers to check their veracity. -- Abraham Lincoln
This worked out so well for ReplayTV. Good luck, Dish!
You make the assumption that in order to maximize revenue that this site would not have made those actions anyways. You also assume that I perceive a jobs site or sponsored poll as less annoying than a "catch the monkey" flash ad.
Didn't Replay TV get sued out of existence a few years ago for attempting this very same thing? It was a sad day when I had to give up my RPTV 4000 series boxes (the last ones built with "Commercial Advance").
http://en.wikipedia.org/wiki/ReplayTV
If the warez groups can do it 20 minutes after the show airs, what is the providers excuse? they can't get a cut time of when commercial break airs from the networks and programitacally cut the shows right after they air?
Ill give in that as there are hundreds of people working in release groups to capture, edit and then release shows, while dish only has a small department I bet. But when dish is making deals with the networks for this and has access to the source, theres no damn reason for this.
...Actually until a few months ago I still used it regularly to tape standard def TV shows...
ReplayTV used tape? It's no wonder they're not around anymore...
The cord has already been cut in our household, four years ago. We have Netflix and stream content through our Nintendo. I don't care if the shows aren't the latest, greatest. Being able to watch entire seasons of a show in a row, without commercials, more than makes up for the "dated" material. It also more than makes up for the absence of the latest, greatest Hollywood blockbusters. Indeed, it's that absence that has led me to discover many great foreign movies and TV shows as well as American series that I would not have tried before, such as Breaking Bad and Sons of Anarchy.
We went on vacation a couple weeks ago and tried to turn on the TV. It was such dreck, intercut with endless commercials of other dreck, that you could not pause or browse through or fast forward/back through that we turned the set off after 30 seconds and never turned it on again.
All of you geeks should try a similar experiment: turn off the TV cold turkey for a couple months. Use DVDs or torrents instead (or go outside!). After that time, turn the TV back on and see if you can even tolerate it. Bet you won't.
If not us, who? If not now, when?
...from the "on-demand" services that many satellite and cable operators provide? Last time I checked (and it was years ago) on-demand let you watch the show without commercials.
There was nothing on. And I mean nothing. I had the highest tier my cable company provided. All the channels, movies, music, everything. And there was nothing on. The last day I had cable I was channel surfing looking for something to watch and I came across a "reality" show about two dumb blondes running a tanning salon in Beverly Hills California. And they were talking about NOTHING....one had her hair done...liked the others nails...how much they drank the night before...who they saw at a party....etc. Turned the tv off, called the cable company and ended my subscription, and sold the tv a few months later when I found a new use for the space it was taking up. Never looked back.
The solution is simple. Get opensource MythTV, endure the Byzantine configuration process and nightmarish Linux device driver problems, then never watch an inane commercial again--from any source, right after broadcast, without paying Dish or anybody anything, and no matter what any court says.
Cancelled my Rogers cable long time ago, switched to FTA. The amount of ads is indeed annoying no matter what you watch. So I stopped watching TV altogether.
You will be impressed how much free time you will suddenly have.
I'm waiting for the day I will get a book from the library and they will have fliers in the book for some stupid sale or something....
Have the Shows themselves include product placements (where it makes sense of course). a Morning news show could have the coffee the anchors drink sponsored by say Maxwell House (or Dunkin Doughnuts) and we could start seeing real life brands in TV shows. Heck if you wanted to you could have a "sponsors page set" on the TV shows website.
Any person using FTFY or editing my postings agrees to a US$50.00 charge
In "Stranger in a Strange Land", one of Heinlein's characters gets rich off a TV addon that skips commercials. It also changed the channel for you if a TV preacher came on.
(-1: Post disagrees with my already-settled worldview) is not a valid mod option.
And while I do not like most advertisements I understand the need to pay for things.
Not to worry in the case of /. though. For a ridiculously low fee you can pay /. to not serve you any ads. Frankly I think this is great and wish I could use it to get rid of ads in many other places where I have to endure them.
I mostly agree, though they can go overboard with product placement ads, too. The best ones are the ones that naturally blend into scenes. However, when two guys get into a car and one says something like, "I'll use my Microsoft Sync to figure out how to get there..." and there's a few seconds of him fiddling with his GPS navigation system and such, it's distracting.
And then there are product placements that are so over-the-top that they're kind of funny. Subway's advertising in Community and Chuck come to mind.
I've got the perfect solution!
I’m pleased to report the perfect solution to the problems of blinking, blaring, in-your-face TV ads: don’t watch TV. At all. Period.
After your addictive inclinations recede, you’ll find you don’t really miss it much and you can think clearer and a bonus. This approach saves money, also.
Ref: The Four Arguments for the Elimination of Television. http://archive.org/details/Four_Arguments_for_the_Elimination_of_Television
Note: I haven’t watched the the air-head conditioner for almost 15 years.
All I know about this feature is that it saves me time, so I like it. I have two kids, so it’s been roughly six years since I’ve been able to watch any of my favorite shows as they air. It just isn’t possible. If it wasn’t for DVR, I doubt I’d get to watch them at all. Now though, since most of what I watch is recorded off PrimeTime Anytime anyway, and will sit in my DVR a day or two before I get to it, if I want, I can watch my favorite shows with the commercials automatically skipped over. Some days it’s a miracle that I get thirty solid minutes to myself to watch an episode of Community or Parks & Rec, but now, all I really need is twenty-two minutes or so. When I first signed up to be an employee beta tester for Dish and had the Hopper installed, I had no idea this feature was in the works; now, I don’t see how I ever got through an entire show without it.
And, does anyone watch them? Or listen to them?
That's almost as stupid and ineffectual as using the radio to broadcast music and then slapping people round the face with adverts while they're looking for the tuner to find something interesting to listen to. Or phoning someone at home to have them realise you're trying to sell something, so they can tell you : "You're advertising. Therefore you're a thieving liar. Now fuck off. [CLICK]"
Total WOMBAT : Waste Of Money Brains And Time.
Birds are not dinosaur descendants;birds are dinosaurs, for all useful meanings of "birds", "are" and "dinosaurs"
the latest pharmaceuticals and their horrible side effects and adverse reactions for made-up conditions ?
I know you're in dire need of customers and all, but commercial skip won't get me back. Sorry.
Seriously. I already pay a fairly high bill for satellite service. Why do I have to pay for ads?