Microsoft Says It Is Winning Its New War Against Macs (cultofmac.com)
Windows PCs are starting to chip away at Apple's strong grip of the high-end computer market, Microsoft CFO Amy Hood said on an earnings call Thursday. From a report: Microsofts licensing business, which sells Windows to third-party PC makers, was up 5 percent last quarter, confirmed CFO Amy Hood during an earnings call on Thursday. The "non-pro" (consumer) market grew 5 percent, beating the overall decline of the PC industry. "Our partner ecosystem continued to see growth and share gains in the Windows premium device category," Hood continued. Those gains would have eaten into Apple's share of that market, which has been dominated by Macs until recently. There are other things that could have contributed to this, of course. Many long-time Mac users have been somewhat disappointed with Apple's most recent releases, which come with big changes that not everyone is willing to embrace.
Apple is self destructing. Minor difference, but it makes it sound like Microsoft is all of a sudden making better products. That would be a first, and probably not far off.
Had a mac since '84 and I think my current macbook is the last I'll buy.
I find it funny that the only Windows win is against a platform that Apple has all but abandoned for years. I wonder if Microsoft realizes how much trouble Windows is in.
Microsoft is only shooting itself in the foot while its opponents over at apple have somehow lodged their guns into their own rectums. Its not so much that microsoft is winning the battle, as apple is just failing worse.
All my friends have ditched Windows 10 and gone to MacOS.
Several have lost work due to updates and reboots. These aren't IT people.
The spying and constant messing around with the system were enough for them.
OSX/MacOS isn't perfect but for them it is a whole lot better for average users than W10.
...Windows PCs are starting to chip away at Apple's strong grip of the high-end computer market...
From my viewpoint, it looks as if Apple has abandoned the high-end computer market. The product line has been stagnating.
.
Of course, leave it to Microsoft to declare itself winning over a competitor that has all but abandoned the particular marketspace.
I'll be hanging on to my retina mb pro for the foreseeable future [however short that is]. I like having the built in HDMI and SD card slots, along with the possibility of upgrading the internal storage. For a tru 'pro' Macbook, I would like to see Apple revive the old 2012 form factor, with single mini display port / thunderbolt 2 replacing the firewire port, 1 USB A & 2 USB C/thunderbolt 3 ports - and if possible both magsafe & hdmi ports. The old design's optical bay could hold either an optical drive, or extra battery, or extra storage - all user serviceable. The user should also be able to upgrade the RAM - up to 32 Gig.
Caution: Do not stare into laser with remaining eye.
And yet, ads that show computers seemingly always show Macs. Probably because they look good. Is it so bad to make a product that looks good as well as being good? Why do the exteriors of Windows laptops all look like they were designed by electrical engineers?
Sorry but uptake of Win10 is still dismal. even with giving it away for free.
If you count the latest macbook? yes, as it's more of a netbook.
Microsoft needs to fire all it's marketing department and executives and get some people in there that have a clue. They botched a lot of the 10 rollout that made people distrust them more.... They need to desperately change that and the only way is to clean house at the top.
Do not look at laser with remaining good eye.
That surface studio is a superior product for graphics people than anything you can get from Apple, by far.
Also, I know lots and lots of laptop DJs and music producers 'cause that's what I do. Most of them used to totally swear by Apple, but they're all jumping ship to Windows now because of non-supported hardware drivers for peripherals.
If your enemy shoots themselves in the foot, that doesn't mean your aim has improved. Microsoft products still suck; they just suck a lot less relative to how much worse Apple products have become.
Well Microsoft is winning regardless due to Parallels. A lot of Mac owners buy Parallels and install a Windows VM, so either way Microsoft gets money for licensing Windows.
It may well be, but it's not because of anything Microsoft is doing.
Virtually every professional I know have all but given up on Apple thanks to the idiocy they've been pulling in recent years. At this point, it is so beyond glaringly obvious that they're now just taking the piss out of their customer base, that people no longer feel that that apple tax is worth it.
I just priced out a 13" MBP for myself. The MINIMUM viable product for my use is almost $3000. And this is minimum viable for my CURRENT needs, never mind what I might need a couple years from now. And of course, Apple forces me to plan ahead cause they solder everything onto the main board with no option for future upgrades. And this price doesn't count the bajillion dongles I'll have to buy (since the bajillion I already own are now useless), nor apple care.
The part that pisses me off the most is that they are very obviously gimping their lower priced products to force people to buy the more expensive stuff. For example, the base 13" MBP with a memory and storage bump would have been good enough for me.... EXCEPT IT ONLY HAS TWO TB3 PORTS AND ONE GETS USED FOR POWER. So you have literally ONE whole port to do *everything*.
And as of right now, there is literally NOT ONE single TB3 port replicator or hub available on the market to purchase (Yes, I've looked. Even OWC won't be available for at least a couple months from now at the soonest), so my options are to cobble together some ridiculous spaghetti mess of dongles, USB hubs and other nonsense just so I can use an external monitor and ethernet at the same time, or I spend the extra $700 to get their highest end model that graciously allows me to upgrade both ram and storage, AND has 4 TB-3 ports to use. (Their mid-range specifically does NOT give you the option to upgrade storage. You can have any size you want as long as it 256GB)
The currently generation of macbooks are flat out inexcusable.
Apple is clearly dominating in the war on Macs.
* Removal of the escape key from macbook pros
* No significant hardware refresh in years
* Soldering everything to the PCBs to prevent consumer repair
Microsoft is left in the dust when it comes to damaging the Mac's marketshare. There's no way they can hurt Apple more than Apple is hurting themselves. Just give it time guys, no need to bother with posturing and boasting. Apple will do it to themselves.
Apples hardware sucks! HP Z marketing is right!
http://www8.hp.com/us/en/campa...
This is where desktops / workstations are not going away anytime soon.
Also apple does not have anything the works good in server room other then running mac os in VM on non apple hardware that works but the license does not let you do that.
While Apple has decided to roll over and die, Microsoft shoved a fork in their eye (Windows 8), shoved a fork in their other eye (Windows 8.1), then tried falling on their own sword (Windows 10) and finally are wiggling around the sword trying to hit a major organ, vein, or artery. (Anniversary Update)
Yes, I think Microsoft's OS is better, but they both seem to be trying to get the golden raspberry.
Microsoft, Apple, Google, Amazon what's the difference? All steal money from devs and control with walled gardens.
I wonder if Microsoft realizes how much trouble Windows is in.
Microsoft is making tens of billions in profit from Windows every year with no end in sight. If that's trouble then give me some of that. PCs might not be the dominant force they once were but they aren't going away any time soon and there is nothing that is likely to displace Windows as the dominant operating system in PCs either. Furthermore Microsoft is the only ones doing anything even kind of innovative in traditional PCs these days. Their work in merging tablets and laptops is actually working in some areas (after a LOT of false starts) whereas Apple's big "innovations" are removing keys that nobody had a problem with and taking away ports people actually use. I'm not going to be a Windows fan any time soon but at least they are trying. Apple seems to not give a shit about the Macs anymore and they certainly haven't done anything in that space worth mentioning for several years now.
An election while running against a dead opponent :)
Apple continues to lock down and IOS-itize OSX and they never bother to make PC hardware people want. MS isnt competing as much as filling the vaccume
Don't forget about removing the key on laptops to delete the character in front of the cursor. (you have to press 2 keys to do this super common function)
Don't forget about removing older style USB ports from their "pro" laptop that are almost in ubiquitous use.
Don't forget about how IOS and OS X still for some bizarre reason don't cooperate especially well and they don't provide a cable for their smartphone to plug into their "pro" laptop out of the box.
Apple seems to have forgotten that good design is about a lot more than a pretty case and some fancy fonts and the latest interface fads. Form should always follow function and they are forgetting about function in a lot of places.
There ever was a war ? There ever was a point in time were Microsoft didn't own the most significant part of the market ?
Work just provided me with a new laptop. It was my choice and I selected a new MBP 15 inch. My reasons are longevity - my last MBP, which I own, lasted more than 4 years, and I am still using it. OSX is an excellent operating system. I sometimes go months without rebooting and I use the machine 8+ hours each day. I can also run Windows on my MBP. I prefer VMWare Fusion for my virtual machines but Parallels is fine too.
Had I selected a Windows laptop, I would have only a Windows laptop. Having the MBP allows me to test and develop against both platforms. It also provides me with a way to run the less expensive versions of any commercial software, should there be a difference in cost.
So, while Windows licensing sales may be up, there is no way to know where those OS's are running. Heck, it could be that folks are buying licenses to run on their Macs.
soldered storage is an no go for pro work.!
I won the foot race when the previous champion twisted his ankle, I'm so great!
Businesses are opening their checkbooks and doing more hardware refreshes.
I am fan of the ideas of Microsoft Surface line and the whole trinity of Phone + Tablet + Desktop/Laptop.
But phone were bad because Metro design didn't fit for most applications and failed that why. Great for SMS, Phone and web browsing but that was it.
The Surface tablet has failed, it just doesn't work as wanted. The Windows 10 doesn't do anything well in that case, because the Metro side failed.
The Laptop and Desktop side works with the mouse and keyboard, but even Microsoft Surface has failed in that. That device is terrible laptop replacement, not a replacement for a desktop and just doesn't work!
Microsoft really should just pull their shit together and focus to laptop and desktop use where the work is done.
The Surface was nice idea, but doesn't work with the windowing environment at all as tablet or so on. The Pen works great for artists and designers, but not for others.
The Surface Studio is nice idea, bad concept. Just remove the computer part and put it as display out for 1200 price tag and it will sell very well. Even Dell is in good track with this one. But remember, Surface Studio and Dell idea are DESKTOP ideas... thats why they work so well!
Of course they do.
It's gotten good; the pencil on the iPad Pro is something I've waited a very long time for, if Microsoft can get it's performance close I'll probably go. I need a real computer and iOS is horribly handicapped (no xcode). The surface has a real keyboard, the iPad pro is a silicone joke.
OS wise,it matters less than it used to; I don't care, and I always have to have a windows machine for any type of 3D work,modelling, or VR.
This is how the system is supposed to work.. competition.
Here's hoping Apple gets it together. I love my phone, but it seems Apple is now a phone company and not a computer company. They don't have a single computer that can even pretend to run a virtual reality setup.
Dumb. Apple the Phone Company. That's what has happened. Sad.
..don't panic
The Mac is dead. The hardware engineers have all been placed in charge of designing iOS devices and watchstraps, and the software engineers are all busy making emoji.
It's a shame the company is so poor that they can't afford to hire some additional engineers to work on computers.
Can't wait for that Apple car though... I'm so glad they abandoned their core mission of designing computers to get into the niche high-end electric automobile business.
Enough with the huge content-wide ads that blocks the content with its "static: top" position, please!
#DeleteFacebook
Seriously, the last Mac I lusted over was the Color Classic II (last weekend at a surplus warehouse) .. Everybody's got an all-in-one-now..
That donut hole shaped thing (Mac Pro?) was sort of unbelievable at the time, but that was in like 2008? ..and as far as I can tell they are still selling it, and still demanding a -lot- of cash for the same hardware.
They're also stomping the shit out of Amiga.
This has nothing to do with Windows and everything to do with Macs shipping with crap hardware @ premium prices.
Nobody really cares about MSFT in a high end system. The W10 cost is fairly high, not the money, the cost to their privacy. Many enterprise customers have a solution but every one else with a high end system gets ripped off by MSFT and their "selling everything about you to anyone" business model is counter productive. Not even mentioning them putting ads on your desktop. A high end system is more likely a game system. The only choice is MSFT for well over half the games. Depending on the actual market there are limitations in professional software that rely heavily on W*, so the purchase is driven by requirements, not desires. Also, how is this different than the otherwise noted bit of a pip in the PC market as eventually even the older high end systems need replacement? Answer: same old, same old. Any bump in the PC market affects W* sales and MSFT will use it as evidence that they are winning. Something, whatever, a war with apple for the mac sales? Sure, whatever lies float your silly little boat, MSFT.
Microsoft is only shooting itself in the foot while its opponents over at apple have somehow lodged their guns into their own rectums. Its not so much that microsoft is winning the battle, as apple is just failing worse.
Oh, are they now?
The article is crap. Most of it seems like pure editorializing by the author. The premise the author seems to build on is actually contained in the summary:
Microsofts licensing business, which sells Windows to third-party PC makers, was up 5 percent last quarter, confirmed CFO Amy Hood during an earnings call on Thursday. The “non-pro” (consumer) market grew 5 percent, beating the overall decline of the PC industry.
“Our partner ecosystem continued to see growth and share gains in the Windows premium device category,” Hood continued.
If you read this quote, you will notice that nowhere Apple is mentioned. I think the story from Ars Technica about Microsoft earnings is based upon the same source material. If you feel like reading it, funnily enough, you will not be able to find a single mention of the words "Apple" or "Mac" in it.
Microsoft or rather windows OS PCs have been winning the high end market forever. Apple has been winning the high price PC market with inferior techchnology, besides monitors, for years. Now you can get a good quality 4K monitor for a PC as well, Apple has lost its primary advantage.
Apple's biggest issues IMHO....
1.) Assuming pro users would buy a souped-up Macbook Air with no ability to upgrade RAM or storage.
2.) Assuming pro users will only want pen and touch support in a locked-down consumer appliance that's not suited for content creation. We want a Macbook tablet/2-in-1.... preferably with SO-DIMM slots and replaceable SSD. The iOS and Mac teams should not worry about "competing" with each other.
3.) Assuming pro users are OK with dated CPU and weaker GPU's compared to cheaper Winblows machines.
I'm actually OK with USB-C and needing dongles in the short-term (though I want magsafe back). I just want a modern capable machine that can be upgraded and the ability to use pen and touch. And for them trying to slowly lock people into the Mac App Store.
Yeah, but the PC market is shrinking, and Apple doesn't even get most of their own revenue from it anymore.
I'm picturing a jock finally getting his last opponent out after the most epic dodgeball game ever, not noticing the guy wasn't even really trying. He proceeds to go through the elaborate victory celebration, complete with rehearsed descriptions of how awesome he is, and what losers everyone else is, only to turn around and realize everyone else has already gone on to Algebra next class. He sucks at Algebra, and he's now late.
Indeed.
Most ACs are not even worth the keystrokes to insult them. Be generically insulted by this and ignored otherwise.
If I was going to buy a PC these days it would be either a Dell or System76 PC running Ubuntu, and then I'd simply install Cinnamon and get rid of Unity.
Yes they are.
I replied on the other thread.
why don't you Make Your Macbook Pro Again?
I am in the same boat; i use OSX and have been looking for a replacement for my 2011 MBP. I think this is the closest i'll come to getting an upgrade without switching to a windows platform. still having a hard time with soldered ram and ssds though. maybe apple will come to their senses in the near future, and think about prioritizing function over form in the future.
...is gonna spin!
Yeah, it's a little hard to "sell" something for free and compete with the $$ marketing campaigns of major closed-source companies
That doesn't explain why Linux distributions haven't been able to forge successful partnerships with OEMs and retailers which do have brand name recognition and big-budget advertsing campaigns.
As another datapoint to how badly Apple is pissing people off... I periodically look at the refurb lists that Apple offers. For the first time ever, almost their entire stock of refurbs is gone. Literally nothing left except for a couple of base model 11" Airs.
It isn't rocket science when people preferentially buy last years refurbs to "superior" current gen products, to conclude that the current gen products are crap.
Microsoft isn't winning this contest. Apple is losing by offering such a limited and for many an unappealing set of computers. They certainly don't have one I would want to buy.
I literally just came across this and thought it worth mentioning...
http://blog.macsales.com/39345...
It's literally a base that attaches to a 2016 MBP that gives you everything that the MBP should have included in the first place.
Don't boast too loudly. We don't want to suffer through anymore antitrust litigation.
Many long-time Mac users have been somewhat disappointed with Apple's most recent releases, which come with big changes that not everyone is willing to embrace.
Sure seems like MS makes regular, big changes. What a rude suprise for those 'migrating' Apple enthusiasts!
Self-importance and self-indulgence is the root of ALL evil.
... Apple stopped competing in the high end computer segment years ago. Something to do with courage.
A long time ago, a Dell desktop power supply failed. The power supply had a unusual shape, so only a Dell power supply would fit. Dell charged $200 for the supply.
Recently, we've been buying very reliable supplies for $30.
This is kind of sad-funny because this is fighting over scrapes.
Financially Wintel sales are still in decline while Apple Mac sales are still growing slowly. So who's really "winning". Of course, Microsoft uses "market share" as the metric but if you are losing money on every sale of that dominant market share while your competitor is living on smaller share but 50-100% margins on combined HW/SW, who's really "winning" and who's actually losing.
This is marketing propaganda fluff not based on actual facts or on facts that actually matter!
Well Tim Cook is trying to kill off Macs. This idiot needs to be fired. I wouldn't be surprised if they sell off the Mac division. They don't give to fecal lumps about Macs anymore.
System76's laptop page doesn't offer anything smaller than the 14 inch Lemur.
Or put another way: Microsoft proudly announces their win in the consumer PC space - while Apple wins over professionals.