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PSA: Amazon Will Increase Price of Prime To $119 (cnbc.com)

EzInKy writes: Effective on May 11, Jeff Bezos says the price of Prime membership will increase to $119 from $99. Now, as much as I have enjoyed the free shipping over these many years, I just don't believe that benefit outweighs the increased cost of membership. Existing Prime members will have until June 16 to renew their membership at the current $99 price-point, notes CNBC. In its first quarter earnings call, Amazon attributed the price increase to the service's rising costs, noting that this was its first price hike since March 2014.

274 comments

  1. $10/month by indytx · · Score: 3, Insightful

    So, $10/month for unlimited, free 2-day delivery which often includes Sunday delivery along with streaming video is too much for the poster?

    --
    Make love, not reality television.
    1. Re: $10/month by Anonymous Coward · · Score: 0

      What part of the delivery is âfreeâ(TM)?

    2. Re:$10/month by Anonymous Coward · · Score: 1

      All I want is a version of Amazon prime that is just for fast shipping. I really don't need the music or streaming service which is what I suspect most people don't want either.

    3. Re:$10/month by Desprez · · Score: 4, Interesting

      Is this surprising? That different people have different needs? If you don't order that often, it's a net loss.

      I tried prime a while back when it cost even less, and it wasn't worth it for me. Their streaming content was mostly available elsewhere, and their interface was much worse than others, while constantly trying to shove additional-cost content in my face.

    4. Re: $10/month by Anonymous Coward · · Score: 0

      If you are located at a distribution area, next-day is offered for no more cost, and if not, next-day. Two-day is the norm, and that includes weekends, and Sunday is in the weekend.

      Free only when compared to non-prime buyers, and Amazon insists on $35 or more for 'free' ship. Truth is, yes, for many items the ship cost is in the price of the item already, but I've had Sunday delivery of an item that was $1.50 (an add-on to another item which was AMZL delivered (also that Sunday), but neverdaless a separate ship).

      Free, if you want to look at it your way, in that you don't have to drive to the store, find it, buy it, drive back from the store.

      I remember is was $79, and often discounted $15 at renewal. Dadburnit! That's when men were men, and women were making dinner.

    5. Re: $10/month by AmiMoJo · · Score: 4, Insightful

      Prime is one of those services that relies on most people not getting their money's worth from it. It basically amortises the cost of two day shipping over everyone using it. Some will win, some will lose.

      In the UK it's worse than that though, because most items eligible for Prime cost more anyway. It usually costs the same to buy the non-Prime version and just pay for next day shipping on top.

      I get the impression that the selection of stuff available in the US is much better too, especially since they bought that grocery chain.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    6. Re: $10/month by Anonymous Coward · · Score: 0

      So, $10/month for unlimited no-extra-cost 2-day delivery which often includes Sunday delivery along with streaming video.

      Maybe they can ship you some quotation marks as well.

    7. Re: $10/month by Anonymous Coward · · Score: 0

      Prime is one of those services that relies on most people not getting their money's worth from it. It basically amortises the cost of two day shipping over everyone using it. Some will win, some will lose.

      Yes. A friend of mine buys a lot of stuff from Amazon. A lot of stuff. I've been teasing him about it -- "Do you even leave the house any more?" So, he probably makes out quite well.

      But I, on the other hand, only buy from Amazon occasionally. I'm unlikely to incur $119 worth of shipping costs in a year.

    8. Re:$10/month by Anonymous Coward · · Score: 0

      The poster likely lives on a subsistence salary of 50K/yr in Silicon Valley and needs to recalculate his budget for every single penny change.

    9. Re: $10/month by SunTzuWarmaster · · Score: 1, Insightful

      See my above post. I am about the following value from Prime:
        - ~5 trips to the store
        - $94 in discounts/savings
        - a streaming video service

      Given that I'm now paying $120 for this benefit, it actually is pretty close to the margin. The alternative is $120 in Netflix (which is better), making 5 trips to the store, and hunting around for WalMart coupons of equivalent value.

    10. Re: $10/month by 91degrees · · Score: 0

      To be fair, the quotation marks thing is because of Slashdot's bizarre inability to support Unicode despite it being pretty well established for well over a decade, and Japanese websites working perfectly well with slashcode.

    11. Re:$10/month by Mitreya · · Score: 2

      All I want is a version of Amazon prime that is just for fast shipping. I really don't need the music or streaming service

      Ok. Instead of $10/month, you can have a $9.93/month service with just the shipping.
      Shipping is the only one that costs money per-customer. Digital items are a fixed cost that is amortized among many millions of existing subscribers.

    12. Re: $10/month by Anonymous Coward · · Score: 0

      But I, on the other hand, only buy from Amazon occasionally. I'm unlikely to incur $119 worth of shipping costs in a year.

      I usually try to group a few things together to hit the $35 for free shipping. Even had I not done so, could easily afford the delta on the occasional order I need sooner without paying for prime or coming out worse in the end.

      If you used the video regularly it might be worth it. I had it at 79 and quit it, though they did renew it once afterwards. I almost thought about getting it back at 99, but at 120. Nah. You can usually hit 35, and it is worth glancing at walmart, newegg, and others.

      Amazon is too big anyway.

    13. Re:$10/month by registrations_suck · · Score: 0

      I cancelled Netflix the last time they increased its price by a dollar. It was all that was needed to tip me over the edge and spur action, after considering dropping them for over a year.

      Of course the loss of Kevin Spacey from House of Cards pretty much cemented that as a good decision. I mean, LAST season I signed up for a "free trial" of Netflix JUST to watch HoC. Not need to bother even doing THAT this year.

      As for Amazon.....$120 is getting up there. I'll suck it up this time...but the NEXT time they increase by $20...good chance I'll drop Prime.

    14. Re:$10/month by registrations_suck · · Score: 5, Insightful

      Amazon says the +$20 is due to the increased budgets for content creation, acquisition and delivery. Seems reasonable that if that is the case, then only the people who want those services pay the +$20.

      Personally, I watch the "free" Prime Video because it is there anyway. I don't give a shit about it. If Amazon offered Prime without it, at a savings of $20 or $30 or more, fuck yeah, I'd sign up for that "Prime Lite".

    15. Re:$10/month by GuB-42 · · Score: 1

      $10 is about how much it costs extra to get 2-day delivery without prime. If you order from Amazon once a month, then $10/month is too much, simple maths.

      Now, for the other services (ex: video streaming), it is only worth it if you actually use them. If the shows you watch aren't on Amazon platform, even $0.01 is too much.

      Going from $100 to $120 may just be the tipping point for some people. And my gut feeling is that it is not by chance. Like any company, Amazon seeks to maximize profit. The $99 price was already chosen with that in mind: make it cheaper means less profit, and more expensive means less subscriptions. With the new price, they know they are going to lose some subscriptions, but for them, the $100-$120 demographic they probably identified long ago isn't worth losing $20 per subscriber.

    16. Re:$10/month by CastrTroy · · Score: 1

      Seems like they are trying to give too much under a single service. They are trying to be Netflix, Spotify, a library, and a shipping service, all for a very similar price to what Netflix and Spotify charge for their sevices.

      --

      Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
    17. Re:$10/month by Anonymous Coward · · Score: 0

      So, $10/month for unlimited, free 2-day delivery which often includes Sunday delivery along with streaming video is too much for the poster?

      Except it's not really two-day shipping. USPS delivers a lot of the packages, and they have a nasty habit 30% of the time of not delivering on the day they're supposed to, but marking it as "delivered" anyway.

    18. Re: $10/month by link-error · · Score: 1

      I also buy a ton of stuff from Amazon. I'm afraid to tally the order history!
            Even with prime, I often let a few things build up in the cart for a single order, but they frequently still end up shipping multiple deliveries.

              However, that approach works well for non-prime members, since $35+ orders are free anyway. Sure, they'll sit on the order for 3-4 days before actually initiating the delivery, but if I'm not in a hurry, who cares. Every now and then, paying for 2 day delivery or running to a store is still a good option saving money overall.

              We'll probably drop prime now. Amazon just shattered profit estimates, so they aren't hurting for money. It's be interesting to see if they lose more than 20% of their prime members.

      --
      -Unresolved symbol? Byte me!
    19. Re: $10/month by Junta · · Score: 1, Informative

      While it is true that slashdot not supporting unicode is silly, to say that " requires unicode is bizarre. Just because Apple devices think they *must* use unicode to render " doesn't mean you need unicode to do "

      --
      XML is like violence. If it doesn't solve the problem, use more.
    20. Re: $10/month by BlueUnderwear · · Score: 0

      To be fair, the quotation marks thing is because of Slashdot's bizarre inability to support Unicode

      What do quotation marks have to do with Unicode? Quotation marks are ASCII (code 0x22), and so do not need Unicode at all. And actually, Slashdot renders "quotation marks" all right. So it does indeed look as if the AC screwed up somewhere (or attempted some silly joke).

      --
      Say no to software patents.
    21. Re: $10/month by Anonymous Coward · · Score: 0

      I remember is was $79, and often discounted $15 at renewal. Dadburnit! That's when men were men, and women were making dinner.

      Yeah I dropped it back when it rose above $79, by that time I didn't need any more big items shipped (which is the main reason I got it) and since they built a warehouse near me I get the fast delivery for free and even on Sundays (which I never asked for.) The video service was rather useless back then too, most stuff was still requiring an extra fee on top of the prime subscription so what was the point? There are a few shows on it now that I might like to watch but not unless they offered just the video service for a reasonable fee.

    22. Re: $10/month by Anonymous Coward · · Score: 1

      If 2 day delivery is free, why is it the same item with prime always costs more than without it. You're paying twice for that 2 day shipping.

    23. Re: $10/month by Anonymous Coward · · Score: 0

      Please explain to me why the exact same item listed on amazon with and without prime always costs more with prime?

    24. Re: $10/month by rhazz · · Score: 1

      This is why I only get the free 30 day trial prime membership. When I have it, I make more orders, and I make them as soon as I think of them. Otherwise I just queue items in my cart until I have enough for free normal shipping. I think it takes a certain level of consumerism to make the full cost of membership even theoretically worthwhile, and I assume that level is more common in the US. I may also just be cheap.

    25. Re:$10/month by Anonymous Coward · · Score: 0

      $10/month for it to maybe arrive on time and not damaged*** More often than not, stuff from Amazon arrives not only late for me, but also the box looks like it was dragged down a gravel road for 5 miles :/

    26. Re:$10/month by Anonymous Coward · · Score: 0

      Next stop, healthcare, power and water supply. Just you wait.

    27. Re: $10/month by goombah99 · · Score: 1

      it's the iphone's smart quotes

      --
      Some drink at the fountain of knowledge. Others just gargle.
    28. Re: $10/month by goombah99 · · Score: 1

      I've wondered the same. I think it's because to make 2 day shipping useful it has to be paired with quick handling times which also cost money.

      --
      Some drink at the fountain of knowledge. Others just gargle.
    29. Re:$10/month by Anonymous Coward · · Score: 0

      I canceled my Prime membership a few years before they raised the price from $80 to whatever it is now, because my financial situation changed, and I stopped buying stuff from them all the time. Now I only purchase from Amazon about 3-4 times per year.

      Living on a budget, I learned that I actually have impulse control, so it's no longer a problem for me to wait a whole week for free shipping on my purchases, and it's definitely not worth $30-40 per order to get my stuff a week sooner. If I need it that bad, I'll just go to Best Buy, Fry's, or Walmart.

      p.s. I use Netflix. Amazon would have to pay me to use their streaming service.

    30. Re: $10/month by Anonymous Coward · · Score: 0

      They'll tally it for free, by order, item, refunds or returns

      https://www.amazon.com/gp/b2b/reports?ref_=ya_d_l_order_reports&

      it's quite powerful

    31. Re:$10/month by Anonymous Coward · · Score: 0

      Yea I'll still be paying it considering I have multiple warehouses in my area and can get 2 hour delivery on most things, can get whole foods delivered, Prime Restaurants, etc. I don't use Prime Video or Music a ton but occasionally.

    32. Re:$10/month by be951 · · Score: 1

      So, $10/month for unlimited, free 2-day delivery

      Depending on where you are, they also include one-day or same day delivery (not even counting 2-4 hour delivery of selected products, plus grocery and restaurant delivery in places "Prime Now" has been rolled out). Plus all the other stuff --video, music, kindle books and magazines, etc... -- which, to be fair, may or may not have value for you.

      And you can share (at least some benefits) of membership with family members, roommates, whatever. So you can split the cost. For people who use the benefits even only on a regular-ish basis, it's still a pretty good deal. Especially if you're splitting it 2 or 3 ways.

    33. Re:$10/month by Anubis+IV · · Score: 1

      Even with ordering regularly, I never got my money’s worth at the $50 student pricing level that I tried when I was in grad school. If I’m ordering online, I’m doing so because I care more about price than getting the item into my hands as quickly as possible, so whether it arrives in two days or ten days rarely matters to me. There isn’t much of a value-add there.

      Likewise, because I’m content to wait, I nearly always order more than $25/$35/whatever at a time, meaning I qualify for free shipping anyway. Amazon once tried to sell me on Prime by misleadingly claiming I would have saved $70 in the prior year had I been a Prime member. When I checked the numbers, however, I had only spent $7 on shipping that entire year. Their “savings” were apparently based on a fictional scenario in which I paid full price for two day shipping on every single order: something I had no interest in doing.

      The only time I am confident I hit break-even with Prime was about a decade after grad school when I bought an item that was available to Prime members for $50 less than anywhere else I could find. Amazon renewed me at the $50 price for some reason, despite the multi-year lapse in between, and then I got the item for $50 less than MSRP. I got my money’s worth that day, but I let the subscription lapse at the end of the term when they tried to renew me at $100, because for the remainder of the year the only value my wife and I got from the service were the $1 credits towards Prime Video rentals that we got with each order when we turned down free two-day shipping. We tried using other features (e.g. linking family accounts, free Prime videos, etc.), but ran into so many technical failures and headaches that it merely pushed us away faster.

      Prime may be a great value to some people, but as a patient person who’s price conscious, I’m clearly not their target audience.

    34. Re: $10/month by 91degrees · · Score: 1

      True, but it doesn't handle left double quotation marks or right double quotation marks, which I think can be categorised as types of quotation mark, even if not the unicode "quotation mark" symbol (which I'd expect to be put in quotation marks to prevent ambiguity).

      And ultimately, the byte sequence "e2 80 9c" should probably not be rendered as ISO-8859-1.

    35. Re:$10/month by Anonymous Coward · · Score: 0

      If you don't think the service is worth the price, it's really quite simple: don't subscribe/renew. Personally I recoup my membership costs and then some, so I don't grudge Amazon a price increase once in awhile.

      This is capitalism (modified) and basic economics theory in action, folks. Amazon prices their goods and services at a price point they feel is balanced. We collectively purchase or do not purchase based on our own calculations. The price adjusts accordingly.

    36. Re:$10/month by arth1 · · Score: 1

      All I want is a version of Amazon prime that is just for fast shipping. I really don't need the music or streaming service which is what I suspect most people don't want either.

      I suspect people have different needs and wants.
      Personally, I would rather pay for delivery the few times I use it, and only get the video streaming service. Not shipping, not music. For a subset of video only, $120 per year does not compare favourable to Netflix and Hulu+.
      When I buy something online, I prefer to not buy from Amazon, but directly from the producer if possible (it makes warranty a heck of a lot easier), or from someone who has a brick-and-mortar store or local warehouse where I can pick up the purchase within a couple of hours. Even express delivery is slow compared to that.

      I'd love to see this bundle be broken, so people can choose which parts they want out of the three, and perhaps get a discount for picking more than one. I'm pretty sure that this bundling of unrelated products would even be illegal in some countries, so Amazon likely has a system in place for split services anyhow.

    37. Re:$10/month by lexman098 · · Score: 1

      If Amazon offered Prime without it, at a savings of $20 or $30 or more, fuck yeah, I'd sign up for that "Prime Lite".

      Which is exactly why they don't. They sign you up for something you want and then try to get you hooked on things you didn't think you wanted.

    38. Re:$10/month by Anonymous Coward · · Score: 0

      "$10/month for unlimited, free 2-day delivery"

      That statement makes no sense. $10 a month is not free.

    39. Re: $10/month by SlaveToTheGrind · · Score: 2

      In the UK it's worse than that though, because most items eligible for Prime cost more anyway. It usually costs the same to buy the non-Prime version and just pay for next day shipping on top.

      The math may be mildly better than that in the US, but not by much. I call it the "Prime tax."

    40. Re: $10/month by ArmoredDragon · · Score: 2

      About that -- Amazon doesn't do quick handling anymore. These days, it's pretty rate that Amazon ships my stuff on the same day, sometimes waiting as long as 3 days to ship it, thus making my 2 day shipping more like 5 day shipping. The last eight or so orders I've made have taken no less than 4 days. Their excuse is that they give you two day free shipping, but that doesn't mean they have to actually ship it the same day. Holidays are understandable, but we're well outside of the busy shipping season.

      Meanwhile, they keep adding these gimmicks, like a streaming video service that is basically a pay per view service with an attached monthly fee while much of their content is offered at a flat rate on netflix, hbo, hulu, and others.

    41. Re:$10/month by WaffleMonster · · Score: 1

      The $99 price was already chosen with that in mind: make it cheaper means less profit, and more expensive means less subscriptions. With the new price, they know they are going to lose some subscriptions, but for them, the $100-$120 demographic they probably identified long ago isn't worth losing $20 per subscriber.

      This isn't just about losing subscriptions it is also about losing sales as competitors full in the vacuum.

    42. Re: $10/month by Holi · · Score: 4, Interesting

      Interesting you say that. Since Amazon has been relying on their own logistics in my area I have found that their delivery has gotten far worse.
      Overnight orders delayed by several days(FBA not SFP so no blaming 3rd parties) .
      Prime orders not making the 2 day delivery time
      Orders of Prime listed items defaulting to non prime sellers , often with no warning.

      I make no claim how it is in your neck of the woods but around here, even with a warehouse in spitting distance, Prime seems to be losing its luster.

      --
      Sorry, teleporters just kill you and then make a copy. A perfect, soul-less copy.
    43. Re: $10/month by Anonymous Coward · · Score: 0

      $8.25 was fine, but $9.99 is a god damn fucking outrage

      $9.99 was fine, but $12 is a god damn fucking outrage.
      $12 was fine, but $15 is a god damn fucking outrage.
      $15 was fine, but $16 is a god damn fucking outrage.

      It's the boiling frog. Drop a frog in boiling water, and they instantly try to get out. Put a frog in cold water and slowly raise the temperature, and they don't budge. Put a smart frog in with that other frog, and when the smart frog says "dude, is it getting a little warm in here? We should leave" the other frog calls him a moron and an alarmist and just sits there.

    44. Re: $10/month by Miamicanes · · Score: 1

      The UK has one advantage compared to ~80% of the continental US... it's big enough to merit at least one full-size distribution center, but compact enough to allow next-day delivery to the most urban 80-90% of the UK (plus the most urban 70-90% of Ireland) without needing to rely on expensive air cargo.

      Even back in the Victorian era, cities in the UK had INSANELY fast mail delivery (compared to all but the most major of big cities in the US, like New York, Chicago, and San Francisco)... I think London had 6-12 deliveries per day (other big cities had 3-6), with 6-12 additional collections in between deliveries, so you could do insane things like post a lunch invitation to someone before bed & receive their reply by 11am (as long as you were both in the same city, or one was in London & the other was in a major city). From what I read, Victorian-era small package delivery was same-day (within a city, or to/from London) or (worst-case) next day (say, Southhampton to Edinburgh). Apparently, package delivery times took a MAJOR hit in the 20th century, though (phones rendered hourly mail service increasingly unnecessary, and packages no longer had the benefit of the staffing & infrastructure necessary for around-the-clock collection, sorting, transport, and delivery).

    45. Re:$10/month by swillden · · Score: 1

      If Amazon offered Prime without it, at a savings of $20 or $30 or more, fuck yeah, I'd sign up for that "Prime Lite".

      Which is exactly why they don't. They sign you up for something you want and then try to get you hooked on things you didn't think you wanted.

      I suppose. $99 or $119, or even more, is worth it to me for the shipping. I'll bet my house averages three Amazon package deliveries per day, six days per week. We absolutely get our money's worth out of it. But I really have no interest in their video services. I've looked a handful of times and never found anything interesting. And even if it were interesting, it doesn't work very well on Chromecast, which means I would only use it on computer or mobile device screens. Meh.

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
    46. Re: $10/month by ArmoredDragon · · Score: 2

      An annoying thing with Amazon's free shipping, is that they'll just sit on it for up to 3 weeks before shipping it. They're starting to do this with prime as well, though not quite as long. I honestly can't recall the last time that my prime order was shipped the same day or at least the day after. Occasionally, in the past, I would get my two day order the very next day, especially if I ordered on a Sunday, but they only delayed it if the item was back-ordered, which is fine. The most recent items they shipped me (two certificate frames, which by the way came in two separate packages, one taking an extra day) I had to wait 5 days before getting it. Amazon says their service only guarantees two day shipping, but that doesn't mean they have to ship it within two days. Meanwhile, newegg, jet, walmart, target, and a few others I've ordered from, all ship within 24 hours still, even with their free shipping options.

    47. Re: $10/month by Miamicanes · · Score: 4, Insightful

      Power & Water is a bit of a reach, as is healthcare SERVICE. Prescription drugs, however, are ripe territory for poaching. Amazon has the capital resources to do things like find foreign suppliers for semi-commodity drugs sold in the US whose supply has tightened due to mergers & acquisitions, then pay to get those foreign suppliers FDA-approved in return for making them beholden to Amazon thereafter. Walgreens & CVS have lots of market power, but Amazon can out-spend them on capital investments with barely a blip on their balance sheet beyond the next quarter.

    48. Re: $10/month by Wycliffe · · Score: 5, Insightful

      Prime is one of those services that relies on most people not getting their money's worth from it. It basically amortises the cost of two day shipping over everyone using it. Some will win, some will lose.

      They probably have a few people who don't get their money's worth but that's not their main business plan. By having an upfront sunk cost, they are actually hoping that once you have a membership that you order everything from them. That's exactly what most people I know who have prime do. That are ordering almost everything from amazon so amazon breaks even on the shipping and makes it up with the increased volume.

    49. Re:$10/month by cayenne8 · · Score: 1
      I just saw this..and well, ok, I'll go with $120/yr I guess, but any more than that, and I think I"ll drop too.

      I do most of my shopping with Amazon and like the 2 day shipping.

      I don't find their video offerings all that attractive, but then again, I don't find as much on Netflix as I used to, I miss the "real" movies they used to have.

      I have come to start using the free Prime Amazon music in my car a lot when driving and enjoy that....and this summer by the pool, I hope to enjoy the prime books they offer as part of the program too....

      Prime gives a lot, but I think $120/yr is my ceiling. I remember the $79 days too.

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    50. Re: $10/month by Wycliffe · · Score: 2

      Meanwhile, they keep adding these gimmicks, like a streaming video service that is basically a pay per view service with an attached monthly fee while much of their content is offered at a flat rate on netflix, hbo, hulu, and others.

      You don't need to be a prime member for their pay-per-view content. Prime Video works the same as netflix. You have a bunch of videos you can watch for free. The difference is that unlike netflix not everything available to stream is free. Their free selection is very comparable to netflix The problem I have is that especially with kids, having it mixed together tempts you to pay for the non-free stuff and their non-free stuff is way too expensive.

    51. Re:$10/month by cyberchondriac · · Score: 1

      Depends on how much or often you shop online.
      It is worth bearing in mind that the shipping isn't truly totally free, or at least not completely mitigated by the membership fee, most times. I have increasingly noticed products on Amazon that are notably more expensive when bought via Prime than if, for the exact same product, the shipping cost is separate and extra; so in truth Amazon is wrapping a certain amount of the shipping charges into the upfront price of the product and just presenting it as a single price. This doesn't apply to all Prime available products because not all are available w/o Prime or from 3rd party sellers, but for those items that are, you can see there's clearly a price difference. And you're paying a membership fee on top of that.
      It seems more like you're actually paying normal shipping charges, but the upgrade to 2 day is what's free, not shipping in total.

      However, if you also make use of the Prime Video and Music regularly, and like Sunday deliveries, then this is probably still a good deal. It's just not as fantastic a deal as first impressions tend to lead one to believe.

      --

      Look back up at my post, now look back down, you're on the Internet. Now look back up. I'm a signature.
    52. Re: $10/month by Anonymous Coward · · Score: 0

      Or more perversely order more to get it over £20 and have free shipping.
      I maintain a list of nice to have stuff which isn't urgent. That way when I do need something urgent but relatively cheap I can bump it up.

      Just like buying on ebay from china takes 6 weeks and costs £3, from chinese seller in UK takes 7-9days and costs £5 and next day from a uk seller is £8.
      Identical item.

      Even car insurance here costs up to 15% less if you need it starting in 20days time verses next day. - which is a piss take.

    53. Re: $10/month by AmiMoJo · · Score: 1

      This is true, same day delivery used to be a thing in parts of the UK.

      You can get same day delivery in Tokyo now. On the other hand, Yamato Transport, the biggest delivery firm in Japan, just raised prices because they said the workload was too high for their staff and they needed to cut back.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    54. Re:$10/month by sdinfoserv · · Score: 1

      Perspective.... the company doubled it's profit... as it has crushed competitors, it's using that market dominance to extract even more profit from already loyal users. The question is, just how much profit does one company or one individual need?

    55. Re: $10/month by AmiMoJo · · Score: 1

      I use the free 30 days now and then. They offer it to be regularly for some reason.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    56. Re: $10/month by I4ko · · Score: 2

      I have also seen this. I've lived in areas with amazon warehouses, and unless I pay for the same day shipping, where I will have the order arrive next day, the two-day delivery on prime will take 5 days at least, because amazon will sit on their hands for 3 days before doing the picking of the order.

    57. Re: $10/month by FatdogHaiku · · Score: 1

      If you say something they usually give you a credit towards digital merch or add an extra month of (lackluster?) service to your Prime account. They have missed the mark a few times, but if you call they will make some kind of amends... and it's hard to beat the return policy on FBA.

      --
      You have the right to remain sentient. If you give up the right to remain sentient, you will be elected to public office
    58. Re:$10/month by adosch · · Score: 1

      Thanks not only being the first poster, but also for the math refresher to figure out a monthly cost. All of our heads were spinning trying to break that down. Anyway...

      Yes depending on where you live, it's still phenominal, but let's not oversell this and what Amazon Prime has become: not as advertised anymore.

      I'll say Amazon Prime is a bloaty service and no where near the '2-day shipping' it used to be (when it was just exclusively a membership for S&H discounts). I live but 3 hours from a distribution 'hub' in the Midwest. Up until 2-3 years ago, I could consistently order anything marked prime worthy, even if I ordered in the evening past 5:00pm in my timezone, I would get it two days after. And yes, like others have said, even Sunday deliveries.Now? Shit, if I order Monday with 2-day Prime, I'm lucky to get it Thursday. If I order any time past Wednesday evening, I'm lucky to get it Saturday night, or it's out until Monday. Any more, I've paid extra for the '1-day shipping' just to get to my residence in 2-days like it's advertised.

      I'm not going to pretend I know a single lick of putting together a successful Big Machine we call 'Amazon Prime' for product shipping together. I have no idea. I just know from a pure consumerism point of view, it's not close to what it used to. It's more expensive, so even harder to justify. And all the shit I still don't use (Amazon Prime Streaming for instance) and all the media shit that's now 'a part' of Prime when it was just a really nice quasi-membership for discounted shipping is now a squeeze.

    59. Re: $10/month by Asgard · · Score: 1

      Also useful for summing your sales-tax paid for use in taxes.

    60. Re: $10/month by Anonymous Coward · · Score: 0

      If you say something, Amazon will promise to whip their employees harder and pay them less. :-D

    61. Re: $10/month by Anonymous Coward · · Score: 0

      Because, in order for a 3rd party seller to offer Prime, they have to be in the Fulfillment By Amazon (FBA) program. In addition to charging fees to accept or return merchandise, that program charges rent that fluctuates similarly to Uber's surge pricing. If you ever sit down and do the math, FBA is a loser for anything but very small and very cheap items that move very fast. If you discovered this too late (after you sent your stuff in), a reasonable alternative to pulling everything back is to crank up your prices to cover the costs. This can work as, people having associated Prime with "free" shipping will often mark the checkbox on the left that filters out non-Prime offers, removing competition. Now that opens the door not just to those who raise prices because they have to but those who do so simply because they can.

    62. Re: $10/month by apoc.famine · · Score: 2

      I think that's a logical conclusion, but it might not be the correct one.

      Prime could be a loss leader, but Prime members could buy substantially more products because of the benefits it provides. I don't know enough about Amazon's finances to know whether or not that's true, but I also don't know anyone with Prime who doesn't use it heavily.

      It's entirely possible that it doesn't directly make Amazon money, but instead ups their sales volume.

      --
      Velociraptor = Distiraptor / Timeraptor
    63. Re: $10/month by cayenne8 · · Score: 1

      An annoying thing with Amazon's free shipping, is that they'll just sit on it for up to 3 weeks before shipping it. They're starting to do this with prime as well, though not quite as long. I honestly can't recall the last time that my prime order was shipped the same day or at least the day after.

      Wow..where do you live?

      I live in New Orleans....and I'd say that almost everything I order that is available for Prime shipment, gets shipped that day.

      I seem to almost always get an email saying something I ordered a few hours ago is now being shipped.

      3rd party items sometimes take a bit more than a day to ship, but even with those, I find MOST of them from 3rd parties with Prime listed ship and arrive within the 2 days.

      And, the exceptions to this, are usually quite plainly marked when ordering as to when it will arrive.

      Where do you live, I wonder if this is regional?

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    64. Re: $10/month by cayenne8 · · Score: 1

      The math may be mildly better than that in the US, but not by much. I call it the "Prime tax."

      Whenever I'm shopping and find an item, I see what is offered, and then click the link to see other sellers, etc.

      Ever since Amazon sold items started charging sales tax on items shipped to me (about a year now)...I often look to see if same item is available by 3rd party on Prime.. Often I see those at same price, but no sales tax and I order from them.

      Other times, I see 3rd party prices and then I compare if they would be a better deal or now than Amazon with tax added.

      It takes a couple of extra steps, but I find it is worth it to get the best deal.

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    65. Re: $10/month by cayenne8 · · Score: 1

      About that -- Amazon doesn't do quick handling anymore. These days, it's pretty rate that Amazon ships my stuff on the same day, sometimes waiting as long as 3 days to ship it, thus making my 2 day shipping more like 5 day shipping. The last eight or so orders I've made have taken no less than 4 days. Their excuse is that they give you two day free shipping, but that doesn't mean they have to actually ship it the same day. Holidays are understandable, but we're well outside of the busy shipping season.

      Where do you live?

      I live in New Orleans, and I'd say that 99% of the time, if it says Prime 2 day shipping, it ships the day I buy it and is generally here in 2 days, sometimes delivered at no extra charge on Saturday or Sunday.

      If nothing else, they seem on my orders to be quite accurate on shipping per the messages they give at checkout when items will arrive.

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    66. Re: $10/month by Anonymous Coward · · Score: 0

      Please stop with the frog in boiling water story - even when it was first mentioned people were laughing at it because it's simply not true. Anyone using it in an argument just defeats themself.

    67. Re: $10/month by sexconker · · Score: 1

      Amazon says their service only guarantees two day shipping, but that doesn't mean they have to ship it within two days.

      And this is why I screenshot the order page before I click the final confirmation button.
      There's a line that says "Guaranteed Delivery By ...". It's a lie about half the time.

    68. Re: $10/month by sexconker · · Score: 1

      We all know that. We're pointing out how absurd it is to use "smart quotes", which require a different encoding, just to render a fucking " or '.

      OH, but's it's CURLY!!!

      WHO GIVES A SHIT?

    69. Re: $10/month by Anonymous Coward · · Score: 0

      The US prime pricing mirror's the UK premium. The shipping is effected added to the price for amazon (compare to other sellers on the same site), but prime members get the expedited option. This is not only shipping speed, but selection and fulfilment. Not being a prime member means your order is constantly leap-frogged by prime members.

      Whether the hike is too much or not, it's to pay for their streaming ambitions. I dropped prime three years ago, the net result is I make a lot less impulse purchases.

    70. Re: $10/month by sexconker · · Score: 1

      left double quotation marks

      "

      right double quotation marks

      "

      "Bam."

      A slight angling and 2 different glyphs doesn't make them easier to read or remove ambiguity in parsing. Are you the kind of person who argues for the double pipe || as a single glyph?

    71. Re:$10/month by sexconker · · Score: 3, Insightful

      Digital items are a fixed cost that is amortized among many millions of existing subscribers.

      Nope. For content they license they have to pay per subscriber or viewer. They may negotiate a flat fee for a limited duration license available to all, but the price negotiation includes such things as "How many subscribers do you have?" and "How many people watched our show last year?".

      And for the content they produce, well, Jeremy Clarkson doesn't come cheap.

    72. Re:$10/month by MBGMorden · · Score: 1

      $10 is about how much it costs extra to get 2-day delivery without prime. If you order from Amazon once a month, then $10/month is too much, simple maths.

      I think you seriously underestimate how often a lot of people order from Amazon. For myself I don't even shop locally for almost anything anymore. I probably order from amazon at least twice per week - sometimes a lot more than that.

      --
      "People who think they know everything are very annoying to those of us who do."-Mark Twain
    73. Re:$10/month by mschuyler · · Score: 1

      No, but it is not necessary. I don't pay shipping at all because I accumulate to the minimum and change to "free delivery" for everything. Sure, it takes a few more days. I am capable of anticipating need and do not need anything immediately. Needing to use Prime just shows a lack of planning on your part. To me it is a complete waste of money. .

      --
      How about a moderation of -1 pedantic.
    74. Re: $10/month by cayenne8 · · Score: 1

      Please explain to me why the exact same item listed on amazon with and without prime always costs more with prime?

      I've never seen that.

      Can you provide some examples?

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    75. Re: $10/month by AmiMoJo · · Score: 1

      The one way it does make sense is if you care more about your time than getting the best deal. Again, Amazon UK's selection isn't great, but at least for most stuff you could save yourself some time looking for a good deal and going through checkout systems etc. just by buying more from Amazon.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    76. Re:$10/month by Solandri · · Score: 1
      Prime is a lot more than free shipping and streaming music, video, and ebooks. The two biggest Prime benefits IMHO which most people don't know about are
      • the Amazon Prime Visa card which gives 5% back on all purchases from Amazon. It's rewarded as credits you can apply to new purchases on Amazon, so has an effective 4.75% cash back rate. So if you spend more than about $2100/yr on Amazon (going up to $2500/yr @ $120 for Prime), it's actually more expensive not to get Prime.
      • Prime Photos which gives you unlimited cloud storage of photos of any size. Photos are the most common "irreplaceable" data that people lose when their single backup (e.g. external HDD) dies. I highly recommend a second backup to a cloud service (where the hosting company takes care of hardware failures for you). And if you're a photographer with a huge library that needs backing up, this is the only unlimited storage I've found at a reasonable price. Google's unlimited photo storage requires downsizing everything to 2048x2048 or smaller.
    77. Re: $10/month by The+Grim+Reefer · · Score: 1

      ree only when compared to non-prime buyers, and Amazon insists on $35 or more for 'free' ship.

      Actually Amazon dropped that back to $25 some time ago. They just didn't make a big deal about it.

    78. Re: $10/month by CrashNBrn · · Score: 1

      Roku promotes the "included with Prime" video content, and provides an option to filter out non-free content. As an added plus, "Roku Search" finds media across all the various streaming services.

    79. Re:$10/month by Darinbob · · Score: 1

      Well, I buy maybe $50/year from Amazon... So all those Amazon cultists trying to convert me by claiming I'll save money should go find another sucker.

    80. Re: $10/month by Darinbob · · Score: 0

      Why in the hell would anyone need Sunday delivery, if they weren't a shut-in living in a trailer in the desert with no friends? If you need your insulin delivered on Sunday then it's life or death but you could get a clue and keep extra on hand. When I see healthy selfentitled hipsters tout this advantage I worry about the imminent collapse of civilization. Stand up, walk outside, and make use of the local stores.

    81. Re: $10/month by Anonymous Coward · · Score: 0

      Guaranteed or what? They execute a warehouse worker to set an example?

    82. Re: $10/month by Anonymous Coward · · Score: 0

      or they give you another free month of prime so you can be disappointed twice.

    83. Re: $10/month by Wycliffe · · Score: 1

      Roku is what I use and at least the amazon app I have mixes them all together and I haven't been able to figure out how to hide the paid content from my kids.
      There is also a ton of overlap between prime/netflix/hulu so it seems like a waste of money to subscribe to more than one at a time.

    84. Re: $10/month by Night+Goat · · Score: 1

      Where do you live?

      I've got the same problem and I live in Minneapolis. I canceled my Prime membership because maybe 30-50% of the time, the shipping was not actually two-day shipping. I don't use the other features, so the shipping was pretty crucial for them to get right. Now, as a non-Prime customer, they usually take a few days to ship my order. My wife had something take a week before it left the warehouse! We've got an Amazon warehouse about 30 minutes from us, too, so one would expect better service.

    85. Re: $10/month by CrashNBrn · · Score: 1

      Press the [*] asterisk on the remote, you get a filter context menu.

    86. Re: $10/month by Darinbob · · Score: 1

      Of course you'd have to use it heavily. If you spend $100 to get free shipping, then common sense means you need to be enough stuff so that the $100 breaks even. It's not for the casual customers. The problem is making sure that you don't spend so much on stuff you don't need or can get more cheaply elsewhere that you lose money in the end.

      I do see prime members that aren't just heavy users, they're also making it a lifestyle and proselytizing. Afterall, if you've sunk in so much money then you have to justify it to yourself and your friends. "OMG, these are the best paper towels ever, and it was free shipping!"

    87. Re: $10/month by CrashNBrn · · Score: 1

      Netlifx has lost so much content over the last couple years, that I don't notice much overlap these days. At least some of it has gone to Hulu or Amazon, but most of the movies have been put behind another paywall.

    88. Re:$10/month by Anonymous Coward · · Score: 0

      Nope. For content they license they have to pay per subscriber or viewer.

      Do you have a source for this, or did you just make it up?

    89. Re: $10/month by Darinbob · · Score: 1

      If the local stores don't have a good deal, then I won't buy the item. The problem with buying everything you ever need in life from Amazon means you don't have that little nudge that says "you don't need a turnip twaddler". Especially when you feel you need over $35 in order to qualify for free shipping, you have internal pressure to buy something you didn't thnk you needed 10 minutes earlier.

    90. Re:$10/month by Darinbob · · Score: 1

      It's not even as good, though they have improved a bit. Origiinally you had to pay the $99 up front to get their streaming service, which effectively limited their customers to existing prime members ("omg, it's free because I already paid!"). Though later I heard they made it month to month. My brother stopped using their video because everything he wanted to see required an additional payment. So now I the only advantage they have left is that they have some exclusives that you can't get on other services. If this service hadn't been tied to Prime, I don't think it would have gotten off the ground.

    91. Re: $10/month by Brockmire · · Score: 0

      Because they are HOME, you fucking moron. Seriously, get a fucking job and a life. Holy fuck, you are dumb. Every one doesn't have protected porches to leave their shit out in the open.

    92. Re:$10/month by Anonymous Coward · · Score: 0

      free 2-day delivery

      Wait, so you have to PAY extra to get that for FREE? Sorry, but that's not free in any way, shape or form.

      Amazon Prime is a ridiculous shop-imposed tax. I will NEVER pay a company for the mere "privilege" to let me buy things from them. They can go get fucked.

    93. Re: $10/month by pr0fessor · · Score: 2

      I live in the rural midwest it's nice I can go outside and enjoy without a bunch of people, traffic, pollution, crime, etc... unfortunately that also means either I settle for what is local or order things on-line. Free two day shipping to the middle of nowhere and streaming service for $119/year sounds like a good deal to me.

    94. Re: $10/month by Osgeld · · Score: 1

      yea ya lazy bums go out, use your own gas, go to the walmart, which is the only store that has what you are looking for, pay 10+ % more + tax, lug it out to the car yourself, use more gas to drive it back, and drag it to your own front porch

      WHY THE FUCK WOULDNT EVERYONE WANT THIS?

    95. Re: $10/month by Rakarra · · Score: 1

      Stand up, walk outside, and make use of the local stores.

      Also often closed on Sunday.

    96. Re: $10/month by Brockmire · · Score: 1

      I'm in Vancouver area and their warehouse seems to have their shit together. Same day delivery is available at my friends place 20 minutes away. Order by noon, guaranteed by 9pm, but so far always delivered by 6:30pm. Saturday and Sunday delivery available. I've ordered stuff late Friday night and was delivered by Canada Post on Monday. No one else can shave off a business day with Canada post. The only company that impresses me as much is Digikey and FedEx. Placed order at 5:48pm. On FedEx truck at 6:08pm, delivered to another Country by noon next day, for $8 Canadian.

    97. Re: $10/month by Brockmire · · Score: 1

      The numbers I was told by a person who owned a warehouse and moved his product to Amazon, had square footage from Amazon a fraction of what it would cost himself to warehouse it. He's cutting out two full time employees. I imagine that would offset fees quite a bit.

    98. Re: $10/month by DamnOregonian · · Score: 1

      When I read comments like this, I thank $DEITY that your generation isn't long for this world.
      If you aren't an old fuck, then your parents damaged you beyond repair.

    99. Re: $10/month by DamnOregonian · · Score: 2

      Haven't had this problem. Not even anything close, and I am a very heavy use of both Prime free shipping (delivered to my local 7-11 Amazon Locker) and Prime Now. I'd say me or my girlfriend have a few things shipped per month (not including the recurring shipments, like filters), and Prime Now a couple times a week.
      I'm in Seattle, so I don't know if that makes any difference. But the average time between me ordering something, and driving down the street to 7-11 to pick it up, is about 2 days.

    100. Re: $10/month by Brockmire · · Score: 1

      It's counterfeit sold by third party. Next question?

    101. Re: $10/month by Anonymous Coward · · Score: 0

      Meanwhile, inflation and rising income is a thing. Your frog analogy is retarded, both because the value of currency isn't fixed, and they continue to add benefits to prime.

      You can argue that the benefits aren't worth the cost increase for you, but we've already established that you're a moron, so that's not an argument anyone cares to have with you.

    102. Re: $10/month by Brockmire · · Score: 1

      Complain each time. You'll get a credit and possibly they'll make sure USPS takes responsibility and it stops.

    103. Re: $10/month by Anonymous Coward · · Score: 0

      That's obnoxious. I haven't often had troubles like that. But Amazon shipping does generally seem silly. It doesn't happen so much now, but where I used to live a few years ago, everything they shipped to me would arrive via one-day shipping. They would just delay shipping it depending on the promised delivery date. I don't remember it often being late, but then again I rarely order something from Amazon where I'd notice it being just one day late.

    104. Re: $10/month by DamnOregonian · · Score: 1

      My boss often fucks up our billing software by using smart mac dashes, which are a slightly longer unicode dash. Messes up SQL procedures and reports all over the place. It's bad enough that I have daily jobs that go through the database and replace them with ASCII dashes.

    105. Re: $10/month by Brockmire · · Score: 1

      Unlimited is the qualifier. It's $3.99 for each shipment below $35 in Canada. That's not a limit on Prime.

    106. Re: $10/month by DamnOregonian · · Score: 1

      Left and right quotation marks? Christ.
      Do you know why your keyboard doesn't have left and right quotation marks? Because it's a stupid fucking idea. God knows how many things they fuck up beyond simple rendering of the glyphs.

    107. Re: $10/month by DamnOregonian · · Score: 1

      I'm confused. Is the first quotation mark in "Bam" a starting quotation mark, or an ending quotation mark?

    108. Re: $10/month by DamnOregonian · · Score: 1

      Same in Seattle.

    109. Re: $10/month by Brockmire · · Score: 1

      Holy shit, 5%! Chase pulled the Amazon Canada Visa which was only 2% back on Amazon and 1% everywhere else. It was my favourite card because no additional exchange fees. Don't expect that to last.

    110. Re: $10/month by DamnOregonian · · Score: 1

      Please explain to me why you are spreading falsehoods as an AC?

    111. Re: $10/month by Brockmire · · Score: 1

      FREE hamburger* *with purchase of another hamburger and two drinks. That is scummy. And I hate that. But do you consider buying season passes to amusement parks or skiing? That's not the same in any way.

    112. Re:$10/month by Anonymous Coward · · Score: 0

      The library is an extra $60 per 3 months, and has "over 1 million titles" that you mostly aren't interested in reading. There will be something you like, but the ratio of "things you want to read" to everything else is worse than your local library's overdrive subscription.

      Also, their top e-reader has a detachable battery that you need to get if you want to have the full performance and not watch ads, but the battery has a leather cover that has a really icky tactile feel.

    113. Re: $10/month by Anonymous Coward · · Score: 0

      i see your anecdote and counter with no one I know with prime actually uses it to their benefit. They pay the membership fee so they can have "free" shipping on those occasions they buy something and don't use the streaming or anything else. What is really weird (to me) is how all they can see is the "free shipping". What about the membership fee? They draw a blank and can't correlate the two as being related. Anyway, they are subsidizing other prime member's usage.

      Above a poster suggested that amazon covered "free shipping" by "making it up in volume" which seems to me to be on the same level as my friends with prime. For "free shipping" to happen, Amazon is paying for the shipping. So shipping *more* costs *more*. If a prime member pays $120/yr with a $200/yr shipping cost then Amazon loses money on that customer. OTOH, all the suckers who pay $120/yr for "free shipping" and only incur $20/yr shipping costs subsidize the heavy users.

      The fact that Amazon is raising prime prices indicates they didn't have enough suckers and are hoping that prime members won't quite over the new rates. And they are probably right: inertia keeps people paying for things long after they stop using them.

    114. Re:$10/month by bill_mcgonigle · · Score: 1

      Same. I have a few decent TV's and audio setups with six Chromecasts for Internet content.

      I'm sure as hell not going to buy six Amazon Fire sticks at $35 a pop for their shitty content selection. Everything else I do works fine with Chromecast.

      I was just looking into what the Amazon shipping costs are if I cancel Prime. I don't need to fund Bezo's Oscar aspirations and they don't care about their stuff working with my setup. This is the kind of shit the FTC gets its panties in a wedge about, and that's before Bezos started taunting Trump. Maybe they're both looking to get into a fight.

      --
      My God, it's Full of Source!
      OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
    115. Re: $10/month by Anonymous Coward · · Score: 0

      But do you consider buying season passes to amusement parks or skiing?

      No. And what does that have to do with anything?

    116. Re:$10/month by Anonymous Coward · · Score: 0

      It's not $10 a month if you pay monthly.

    117. Re: $10/month by lsllll · · Score: 1
      I just checked my order history and it looks like I order between 160-200 orders per year from Amazon, and most of those are one or two items, and I agree that it's a lifestyle. Not only am I getting great prices (albeit to the detriment of working conditions of Amazon workers, see next paragraph), but I also avoid paying sales tax on most of them, I can comparative shop for the exact product I want from the seller with the best price, I get a GREAT return policy, and I don't have to waste my time going from store to store to find a good price or the exact price I want. I do ALL my shopping on Amazon, with the exception of pantry items, but I may switch to that, too, at some point.

      Talking about the working conditions at Amazon, I haven't purchased anything from Walmart in the past 15 years. I boycotted them because of their treatment of workers and suppliers. I am having a real hard time with my conscience making purchases from Amazon, though. If the working conditions are truly as bad as they say they are (workers pissing in bottles, afraid that a bathroom break might dip their productivity), then I'd be a hypocrite if I continued to purchase from Amazon.

      The issue is that I don't really see an alternative for my lifestyle. There has to be a reasonableness to when I can expect items arriving at my door. I also run a business and order a lot of computer parts. Some of the items I can wait on and may actually end up ordering them from Newegg and they arrive whenever, but some I really need to know that it'll be here two days from now. There's NO service out there that can compete with Amazon on the shipping and delivery AND compare with Amazon's prices. When Amazon says I'll receive an item on Sunday, I WILL receive it on Sunday, period. That guarantee is worth everything.

      --
      Is that a roll of dimes in your pocket or are you happy to see me?
    118. Re: $10/month by Darinbob · · Score: 0

      How did society flourish before there was Amazon and Sunday delivery?

    119. Re: $10/month by Darinbob · · Score: 1

      You don't technically avoid paying sales taxes, the majority of states still require you to pay sales tax. Sure, you may be avoiding this by not adding it on your tax forms, but don't confuse that with there being no legal requirement to pay the sales tax.

    120. Re:$10/month by Anonymous Coward · · Score: 0

      Just depends on how you use it. We also watch just about anything good on Prime Video, and enjoy Prime Music and free books on the Kindle. Still worth it for us (but we probably buy a dozen things from Amazon a month - which actually saves us money as when we're not in the traditional stores we buy way less).

    121. Re: $10/month by Anonymous Coward · · Score: 0

      They were actually dinging me 12.99 /month threating an rise. It is nice to have free shipping when you need it, but I noticed that their pricing really isn't that good, and the supposed 2 day shipping has been creeping out towards 3-4 days lately. I had 20-ish orders from them over the last couple of months, and don't really feel like I got Prime pricing, or Prime shipping...

      Cancelled Prime membership earlier today. May re-up for xmas season, but not any time soon.

    122. Re: $10/month by Anonymous Coward · · Score: 0

      "... and hunting around for WalMart coupons of equivalent value."

      Yeah, I'd say anything that keeps you out of WalMart is worth its weight in gold.

    123. Re: $10/month by Anonymous Coward · · Score: 0

      I have the opposite experience and have had them even more timely. In fact, if I do the "delayed" shipping for the $1 digital credit, I often still get items in 2 days.

    124. Re: $10/month by Anonymous Coward · · Score: 0

      They do, for $10 a month. It has an added perk of free expedited shipping.

    125. Re: $10/month by ArmoredDragon · · Score: 1

      Interesting. I've spent a total of 13,772.01, and received a total of 3,122.69 in refunds.

    126. Re: $10/month by Anonymous Coward · · Score: 0

      It's worth it for the streaming. Free shipping is bonus.

    127. Re: $10/month by Anonymous Coward · · Score: 0

      Is health insurance worth paying for if you havenâ(TM)t been sick in 30 years? That is why some people prefer to eat the one time cost. Prime is no different in this regard. If you order a lot of shit from amazon, then itâ(TM)s totally worth the cost.

    128. Re: $10/month by 91degrees · · Score: 1
      Which is completely not my point! My point is the difference between quotation marks and "quotation marks" as descriptive terms; not the difference between the characters.

      A quotation mark is any form of quotation mark. It could mean any unicode characters that represents any form of quotation mark, including 0022, 201C, 201D, or others. Slashdot is crap if you want to use certain quotation marks because most systems assume unicode; It is a pretty well established standard after all, and Slashdot is meant to be a site that appeals to techies.

      If you are referring specifically to unicode character 0022, referred to by unicode simply as "Quotation mark", then I would urge you to actually make it clear that you are referring to this specific character, by using the name in quotes. If you are using the term without quotes then most people would assume you are describing any of the quotation mark characters.

      The symbols you used both look like the regular "Quotation mark" character, rather than the left double quotation mark.

      Are you the kind of person who argues for the double pipe || as a single glyph?

      It is a single glyph. Unicode #2016. Why would I need to argue for it? Is there a proposal to remove it from the spec?

    129. Re: $10/month by 91degrees · · Score: 1

      I imagine it's because of limited space on the keyboard.

      But if an input device has the ability to send characters using a recognised standard, then there's no reason that Slashdot should fuck up when trying to display them. I mean sticking to a character set that doesn't even support the Euro symbol is idiotic. If, as a side effect, it also ends up supporting slightly prettier looking quotes, then all the better.

    130. Re:$10/month by Hognoxious · · Score: 1

      I'll bet my house averages three Amazon package deliveries per day, six days per week.

      Do you buy bread - by the individual slice?

      You do more per week than I can even remember. You must do more in a month than I've done in total.

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
    131. Re: $10/month by Cederic · · Score: 1

      Thing is, by having Prime I'm avoiding spending the same amount on Netflix.

      It's basically free.

    132. Re: $10/month by Cederic · · Score: 1

      it's pretty rate that Amazon ships my stuff on the same day

      It's pretty rare that Amazon deliver my stuff on the same day. Probably only one in ten orders.

      Next day for half of the rest, and the day after for most of what's left.

      gimmicks, like a streaming video service that is basically a pay per view service

      Strange. I pay Amazon no money at all beyond Prime to view films on their streaming service. Maybe it's different in the US.

      much of their content is offered at a flat rate on netflix, hbo, hulu, and others.

      Others including Amazon Prime, which I already pay for, so I don't need to pay for the ones you've named.

    133. Re: $10/month by easyTree · · Score: 1

      The part where the seller increases the item cost by the amount of the delivery charge if you opt for Prime delivery?

    134. Re: $10/month by easyTree · · Score: 1

      Amazon should make a web based tool which allows disgruntled customers to whip their employees over the internet.

    135. Re: $10/month by easyTree · · Score: 1

      Even car insurance here costs up to 15% less if you need it starting in 20days time verses next day. - which is a piss take.

      Pro Tip, business will exploit any opportunity to increase costs to consumers without delivering additional value.

      I'm particularly fond of the "persuade government to create legislation to make your product mandatory; collude with the rest of the market to ensure there's no real choice then continually increase prices" approach.

    136. Re:$10/month by swillden · · Score: 1

      I'll bet my house averages three Amazon package deliveries per day, six days per week.

      Do you buy bread - by the individual slice?

      You do more per week than I can even remember. You must do more in a month than I've done in total.

      There are five working adults living in my house, all using my Prime account. And, yes, we buy lots of groceries on Amazon, as well as clothing, electronics, sporting goods, auto parts... you name it. Other than perishables, we buy pretty much everything online, and most of it from Amazon, because of the combination of decent prices, good service and fast/cheap shipping.

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
    137. Re: $10/month by Anonymous Coward · · Score: 0

      Fuck those god damn sons of bitch at Slashdot. Motherfucking cock fuck shit ass pussy damn

    138. Re:$10/month by renegade600 · · Score: 1

      that free delivery is not that free. next time you are on amazon and see a prime price, look at the third party prices for the same item. Not all but a few are actually cheaper than amazon and when you add in the shipping it is about the same.

      what I found interesting, a few months ago, I was looking for a tablet. I found one where the manufacturer's retail price was 399 but on amazon, the prime price was 429. well above the manufacturers retail price. And this was an amazon sale, not fulfilling for another or third party price.

      From where I stand, you are paying for shipping twice if you have prime. Most items I get are over 35 bucks so I still get free shipping, and I can wait an extra day or two for the shipment.

    139. Re: $10/month by cthulhu11 · · Score: 1

      Not having to schlep a cart load of tp every month alone is worth the cost.

    140. Re: $10/month by DamnOregonian · · Score: 1

      I imagine it's because of limited space on the keyboard.

      While I can't argue that space on a keyboard isn't limited, you can't really argue limited space is why a key encoding that glyph isn't included.
      More keys, functions, and oddities are added to keyboards all the time.
      I'm not justifying slashdot's lack of unicode support, only the idiocy behind replacement of standard ASCII code points with unicode semi-equivalents.
      How much code must be changed to match anything that could be considered a quotation mark, instead of... just a quotation mark, for the purpose of interpreting input?
      Will we get start and end back-ticks next? Start and end single quotes? Can I get a distinction between floating points/commas and periods/commas?
      This discussion almost makes me think slashdot *shouldn't* support unicode.

    141. Re: $10/month by 91degrees · · Score: 1

      True. Unicode should be limited to text representation and nothing else. I have no problems with a programming language parser considering any non-ASCII character an error (with the exception of characters within strings and comments). But this does still mean slashdot comments should handle unicode.

      Not sure how I feel about the iPhone's behaviour in this case. It's really not a device that people will generally use to type code after all.

    142. Re: $10/month by Anonymous Coward · · Score: 0

      I can see why you need Sunday Delivery, or any day delivery for that matter. You're fucking annoying.

    143. Re: $10/month by Anonymous Coward · · Score: 0

      I'm sure he's probably thinking the same of you: Who the hell wants a generation that can't wait a day. Then again, unlike you, he'll never have to bow down to his Chinese overlords once they invade and take over your lazy country. Because you gotta have crap on Sunday

    144. Re: $10/month by kaatochacha · · Score: 1

      So what you're saying is "I'm moral when it's convenient."

    145. Re: $10/month by Anonymous Coward · · Score: 0

      God, Bezos, You don't have to be so mean to everyone. you really should login, however.

    146. Re: $10/month by kaatochacha · · Score: 1

      If you use a cart of TP every month, you've got bigger problems than figuring out if prime is worth it.

    147. Re: $10/month by cthulhu11 · · Score: 1

      It's easy when one works from home.

  2. Boiling frogs by Anonymous Coward · · Score: 1

    Ribbit

    1. Re:Boiling frogs by pincorrect · · Score: 1

      I assume you mean the parable where a frog sitting in water that is slowly heated won't notice it until it is too late, but one thrown in the hot water will immediately jump out. Someone in the Harvard Biology Department actually tested this, and it works the exact opposite way. If you throw a frog in boiling water, it will die instantly. If you put them in cold water and heat it, they will get uncomfortable and jump out.

  3. IF you don't buy a lot at Amazon, and don't stream by Salgak1 · · Score: 4, Insightful

    . . . probably not worth it.

    On the other hand, if you're like **our** household, buy quite a bit, and quite often, from Amazon, and stream their Included-in-Prime video content, 10 bucks a month is dirt cheap.

    So the question is, does Prime meet your needs for the price charged? IF so, get it. IF not, don't. It's THAT simple.

  4. Re:IF you don't buy a lot at Amazon, and don't str by olsmeister · · Score: 0

    It used to, back when it was free shipping and cheap. Now it's expensive and has a bunch of other unwanted/unneeded shit bundled with it. It was nice while it lasted.

  5. Jeff Bozo needs a new rocket by Anonymous Coward · · Score: 0

    Time to pay up prime fools

  6. Cattle Prod by Anonymous Coward · · Score: 0

    I was just thinking about moving away from Amazon and starting to use some other online retailers. I guess they are helping me along. Amazon seemed like it was getting a little too big and far reaching like google.

  7. I, for one. . . by Anonymous Coward · · Score: 0

    . . . .welcome our new Amazonian Overlords, and will help overseeing slaves in their warehouses. . . . .

  8. Blue Origin has become more expensive? by Anonymous Coward · · Score: 2, Funny

    Uh-oh, Jeff's hobby hiking in price?

  9. Heads-up, not a PSA by Anonymous Coward · · Score: 0

    This is NOT a "public service announcement" -- this is a "HEADS UP" to inform recipients of new information.

    1. Re:Heads-up, not a PSA by White+Yeti · · Score: 1

      Granted. It's still very useful for all those users who wouldn't notice the change when it appears once a year on their credit card statement.

  10. Re:IF you don't buy a lot at Amazon, and don't str by RobinH · · Score: 1

    I don't use the video service - it didn't seem to have much that interested me. On the other hand, I regularly find stuff to buy that's less expensive than the store (even basic household items) that I regularly just order it from my phone when I realize I'm almost out. It arrives 2 days later. Even if it were the same price it'd be more convenient that I don't have to go to the store for one item, but it's almost always cheaper!

    Also, many things that are $10 or $20 on Amazon or e-bay are $3.25 from AliExpress, free shipping, if you're willing to wait 6-8 weeks.

    --
    "I have never let my schooling interfere with my education." - Mark Twain
  11. PSA? by WinXP+the+Pooh · · Score: 0

    I take it to mean Private Service Announcement. Unless of course you mean, Privately Served by Amazon, and its cloud army of servers, drones, smart speakers, and biodroids?

    1. Re:PSA? by Anonymous Coward · · Score: 0

      PSA: PSA stands for Public Service Announcement.

      This PSA has been brought to you by AC PSAs.

    2. Re:PSA? by Chrisq · · Score: 1

      I wish I knew. Wiki gives a lot of unlikely options, but none seem to fit.

    3. Re:PSA? by Anonymous Coward · · Score: 0

      Public service announcement?

    4. Re:PSA? by Anonymous Coward · · Score: 0

      Public Service Anouncement

    5. Re:PSA? by Dusthead+Jr. · · Score: 1

      Pretty Standard Article

    6. Re:PSA? by cascadingstylesheet · · Score: 2

      What does PSA in the headline mean?

      Public Service Announcement

    7. Re:PSA? by TheGratefulNet · · Score: 1

      public service announcement

      (more typing to fill in the 'min chars quota')

      --

      --
      "It is now safe to switch off your computer."
  12. Re:IF you don't buy a lot at Amazon, and don't str by Malenx · · Score: 2

    There's more to it. I love Prime and have had it since it'd debut. We still order goods of amazon weekly, if not more. However, when I first got Prime, the landscape for competition was much different than today. Amazon's success has driven competitors to follow suit and offer free / expedited shipping, reducing the value of Prime. Now they are increasing the cost and justifying it by tacking on extra services.

    That's great if you use those services, but consumers that don't are seeing an increase in price and a reduction in value.

    I'm personally not sure if I'll renew given I'm on of those in the middle.

  13. Pice-point by Anonymous Coward · · Score: 0

    Do you also say "CVT Transmission"?

    In arguments do you say,"you're repeating yourself and being redundant."?

    On day, I'll think I'll write a book on how sales and marketing has all of us talking like idiots.

    1. Re:Pice-point by Anonymous Coward · · Score: 0

      Speaking of talking like an idiot:

      1) You wrote "pice-point". What is that?
      2) You wrote "on day". Which day is that?
      3) You wrote "I'll think I'll write". So you're going to set aside a day where you'll THINK you'll write a book? Meaning you're not thinking about it right now, so what does that sequence of words really mean?

  14. Yet another reason to drop Amazon by Anonymous Coward · · Score: 1

    Considering the hellish conditions in which they make their employees work and the fact that they're monopoly racing the market to the bottom, this is yet another reason to drop Amazon. Maybe with the prime hike they can afford to treat their warehouse employees like human beings.

    1. Re:Yet another reason to drop Amazon by Anonymous Coward · · Score: 0

      amazon isn't the monopoly risk, alibaba / aliexpress is. they do more business in a month than amazon does in a year. they are also the primary source for much of what is sold on amazon.

      what else would you use in place of amazon? newegg?

    2. Re:Yet another reason to drop Amazon by Anonymous Coward · · Score: 0

      Wal Mart. No membership fee and my orders arrive not only on time, but sometimes sooner.

    3. Re:Yet another reason to drop Amazon by Anonymous Coward · · Score: 0

      There's also ebay. Looks sketchier than amazon but I have had good results: sellers ship faster than amazon, no need to "pay to play" like with prime, and the selection is big.

      Plus you can one-off sell your old stuff on there.

    4. Re:Yet another reason to drop Amazon by Anonymous Coward · · Score: 0

      Not for much longer. eBay has been turning into Amazon for years. With no fees for Chinese sellers, 44 cent ePackets, and a Buy Box format coming in July, an American person (real person, not bribe-spewing chartered "parson") selling on eBay is just about over.

  15. Re:IF you don't buy a lot at Amazon, and don't str by Anonymous Coward · · Score: 0

    I see that Amazon now offer free 1 day delivery to a locker in the UK if the order is over £20 (£10 for books). If you have a locker within walking distance and are organised enough to group low value orders together you get most of the Prime delivery benefits without paying.

  16. oh my god by Anonymous Coward · · Score: 0

    Boo hoo hoo, company increased costs of something, in a world where everything is going up, for some reason I feel entitled to this one specific thing without any changes...
    Also rather than do the mature things, either pay for it, or get rid of it, I'm going to make a social post and hope to get droves of angry nerds to share it as well.

  17. Also Twitch Prime by Smidge204 · · Score: 1

    There's also Twitch Prime, which links your Amazon Prime account with Twitch streaming service, removes ads, includes one free channel subscription and a few other perks. Not everyone's thing but it's value-add if you watch Twitch streams on a regular basis.

    Is it too much to hope that the extra money goes towards paying their workers better? :/
    =Smidge=

    1. Re:Also Twitch Prime by freeze128 · · Score: 1

      Probably to compensate for rising gas prices.

  18. Elasticity by spinitch · · Score: 1

    Amazon will lose some subscribers but their models guesses more will accept to offset. So far Amazon guess write often. Still some folks may wake up and realize they donâ(TM)t use enough.

  19. The devil in the details by jmd · · Score: 4, Insightful

    https://www.marketwatch.com/story/amazon-earnings-more-than-double-sending-stock-toward-record-highs-2018-04-26

    From the article: "Amazon.com Inc.’s massive growth just grew even more massive in the first quarter, as the e-commerce giant reported Thursday that profit more than doubled and sales continued to accelerate, and the company announced an increase in Prime subscription prices that should add even more."

    Profits double and Amazon raises Prime membership fees. Why? Because they can.

    1. Re:The devil in the details by mjwx · · Score: 1

      Profits double and Amazon raises Prime membership fees. Why? Because they can.

      That and there still isn't anything quite like it.

      If I want to order something from Tesco or Wilkes, I have to pay £3 or more for delivery... and there's no guarantee that is next day. With Amazon prime I pay £79 a year (probably £99 now) which means I just need to order 2.5 things a month to get my money's worth. That doesn't include Amazon Prime video.

      --
      Calling someone a "hater" only means you can not rationally rebut their argument.
    2. Re:The devil in the details by Anonymous Coward · · Score: 0

      Profits double and Amazon raises Prime membership fees. Why? Because they can.

      Gee, I'm shocked ... a greedy corporation ran by greedy assholes is gouging the customer to be even more greedy.

      Who saw that coming?

      Oh, wait ... everybody.

    3. Re:The devil in the details by Anonymous Coward · · Score: 0

      They should do it as a community service, right? No profit above what the collective allows. That certainly seems to have worked out in the past.

    4. Re:The devil in the details by WankerWeasel · · Score: 2

      Bezos just announced last week that they have over 110 million Prime subscribers. So an extra $20 a year means potentially another $2.2 billion in their pockets. Sure, they'll lose a few but the number that drop the service over the increase but the vast majority won't. I'd be surprised if even 5% didn't renew because of it.

    5. Re:The devil in the details by Anonymous Coward · · Score: 0

      Even if 5% drop it, they're adding new subscribers all the time I would imagine...Over a year or two they may gain enough new subscribers to make up for whomever drops it...

    6. Re:The devil in the details by SlaveToTheGrind · · Score: 4, Informative

      Just to be clear, the number of profit dollars more than doubled, not the profit margin . Revenue went up significantly as well, as you can imagine.

      Net profit went from ~2% last year to ~3% this year. Unexpected oopsies can soak that up real quick.

      Another fun way to think about it is that $1.6B net profit was about two tenths of one percent of Amazon's $738B market cap. Increase that by another 10-20x and they can actually start thinking about paying a dividend.

    7. Re:The devil in the details by JD-1027 · · Score: 1

      Profits double and Amazon raises Prime membership fees. Why? Because they can.

      Thank you, this is a good point to remember.

      Do they really need a reason to raise the prices other than "people will pay more"?

      So they didn't raise the prices previously because they were just being nice?

    8. Re:The devil in the details by Anonymous Coward · · Score: 0

      Only in the US. Elsewhere (Canada here) prices are often outrageous, selection is poor and shipping is expensive. I prefer the Chinese websites for things I don't mind waiting for.

    9. Re:The devil in the details by DontBeAMoran · · Score: 1

      Tell me about it. I've seen things in my local grocery store selling at $1.19 per item that somehow magically cost $20 per item and only sold in boxes of 12 on Amazon.ca, shipping not included.

      --
      #DeleteFacebook
    10. Re:The devil in the details by Anonymous Coward · · Score: 0

      this is what a monopoly looks like.

    11. Re:The devil in the details by larryjoe · · Score: 1

      Bezos just announced last week that they have over 110 million Prime subscribers. So an extra $20 a year means potentially another $2.2 billion in their pockets. Sure, they'll lose a few but the number that drop the service over the increase but the vast majority won't. I'd be surprised if even 5% didn't renew because of it.

      Amazon has learned the Costco lesson. Membership fees = profit. 100 million Prime members * $99 = $9.9 billion > $1.6 billion/quarter * 4 quarters = $6.4 billion. The membership fees alone account for all of Amazon's profit. OK, not all members pay $99, but it's still a huge number that is likely more than the total profit. So, the retail part of the business only exists to justify the Prime profit center, and that retail operation doesn't need to be profitable or even break even.

    12. Re:The devil in the details by mjwx · · Score: 1

      Tell me about it. I've seen things in my local grocery store selling at $1.19 per item that somehow magically cost $20 per item and only sold in boxes of 12 on Amazon.ca, shipping not included.

      Here in the UK we have the opposite, there are so many things sold on Amazon that I couldn't buy in a 50 mile radius. I wanted vacuum cleaner bags for my vacuum... Not a single store in 20 miles had one. Amazon had them for £5 with next day delivery. I ordered them on Saturday, lo and behold they were delivered on a Sunday.

      --
      Calling someone a "hater" only means you can not rationally rebut their argument.
  20. Amazon Wants To Capitalize on Its Investment by Anonymous Coward · · Score: 0

    This isn't about rising costs. Wasn't Amazon not running a profit for years and years? This is about finally capitalizing on their investment.

  21. guess ol' jeff.. by Anonymous Coward · · Score: 0

    ain't getting the return he wants off his annual sell-off of stock. has to sell too much to get that billion bucks a year... so why not jack up prime to give a short-term boost to stock price.

    expect the monthly rate to get increased soon again, as well... probably to $14.99.

  22. Trump by Anonymous Coward · · Score: 0

    Thanks Trump. Not only is gas up 25% since Obama left office, now I we have to pay more for amazon prime. Bye bye tax break...

  23. How to solve it by Anonymous Coward · · Score: 1

    1 - wait until the day before the next quarterly earnings call

    2 - buy 1 share of AMZN

    3 - sell it the next day

    The profit will pay for one year of prime.

  24. Re:IF you don't buy a lot at Amazon, and don't str by turp182 · · Score: 3, Interesting

    My wife stumbled upon our order history in Amazon recently, we place a Prime order about every 3 days (for at least the past 2 years).

    Prime is worth every penny for us.

    We do watch more Netflix than Amazon streaming, but Amazon is where we purchase things rather than our crappy cable provider - AT&T.

    --
    BlameBillCosby.com
  25. amazon music canada . . . . by Anonymous Coward · · Score: 0

    how about some better music options on Amazon Music in Canada? Having switched from Apple Music the lack of selection is palpable.... it's actually pretty bad in my case. I don't necessarily want to spend more money simply to take advantage of receiving faster deliveries.... YMMV in Canada.

  26. $10/month-circus of value. by Anonymous Coward · · Score: 0

    It all comes down to usage, just like every other financial decision in our lives. Also I suspect people don't work the numbers. All those things one doesn't get value out of add up to quite a bit in a year. Bank that money for something that does.

  27. Bummer by kelemvor4 · · Score: 1

    My prime just renewed in March. Unless I change my mind I think that will be it for me. Prime streaming is useless in my opinion on account of the poor content library and mediocre interface, so it's just a matter of the sometimes free shipping.

    1. Re:Bummer by Hodr · · Score: 1

      They have a couple of good shows (I like Bosh and Sneaky Pete), but more importantly they are investing in a good deal of scifi-fantasy that doesn't typically get a good shake on network TV.

      Worth the entire price of Prime? Not really, but where I paid $99 for prime shipping only (and I use it more than ever) the prime video may be worth $20 to me.

    2. Re:Bummer by rahvin112 · · Score: 1

      Checkout Lost in Space on Netflix. Very good remake.

  28. Education by Anonymous Coward · · Score: 0

    Hi, Thank you so much for sharing Too much important information...
    Essay Writing Service

  29. Re:IF you don't buy a lot at Amazon, and don't str by Anonymous Coward · · Score: 0

    Also, many things that are $10 or $20 on Amazon or e-bay are $3.25 from AliExpress

    That's because a lot of what Amazon sells originally come from Alibaba group, and Amazon is a reseller which marks the products up to cover their own profit. Markups can be 2-10X depending.

    Amazon is utterly dependent on Ali.

  30. Rising costs, yeah right by Anonymous Coward · · Score: 0

    Revenue is up significantly across the board. They've got tens of thousands of robots working for them not requiring a wage.
    If anything, I'd say this is in preparation for dropping reliance on the US Postal service due to Trump's inflammatory rhetoric.

  31. Re:IF you don't buy a lot at Amazon, and don't str by gravewax · · Score: 1

    Also, many things that are $10 or $20 on Amazon or e-bay are $3.25 from AliExpress, free shipping, if you're willing to wait 6-8 weeks.

    Aliexpress we generally find takes about 2 weeks in Australia. Not bad for saving between 70%+ on amazon prices.

  32. Re:IF you don't buy a lot at Amazon, and don't str by Junta · · Score: 1

    Besides that, for me the difference between 2-day and 5-day isn't that significant to me. Either way it's not instant gratification and I have to order in advance of my need.

    --
    XML is like violence. If it doesn't solve the problem, use more.
  33. poor little amazon by bonedonut · · Score: 1

    i guess profits weren't obscene enough already.

    1. Re:poor little amazon by Anonymous Coward · · Score: 0

      Less than 4% profit margin is obscene?

      Amazon's profits are razor thin, compared to Facebook's or Apple's.

    2. Re:poor little amazon by Anonymous Coward · · Score: 0

      Yeah, they have to be, if they're going to put mom and pop out on the street...

  34. free shipping without prime by anyaristow · · Score: 1

    Shipping is free on any order over $25. Put some low-dollar stuff you want but don't need right away in your cart or on your wishlist, and add one of those items to your cart when you need to get it over $25.

    The only reason to have prime is if you are always in a hurry to receive things, and if you instead only pay for that when you need it, you may be better off without prime.

    I've learned to plan ahead, and I've become comfortable with ebay and other sources, and not only do I not have to pay for prime, I usually find a better price than Amazon. Particularly on small things and on grocery items, Amazon prices are kinda crap.

    The downside of canceling prime is that Bezos is a vindictive SOB. They will hold your orders for up to eight days before shipping. Sometimes they do that, sometimes they ship almost as fast as prime. You just don't know how long an Amazon order will take without prime, so learn to plan ahead. Order stuff before you absolutely need it. If you're in a hurry, get it elsewhere, or pay for shipping.

    1. Re:free shipping without prime by EdwardFurlong · · Score: 1
      I used the trial, at the end of 30 days they gave another 30 days, then I used 6 months free for students.

      Two day shipping was nice, there were also some discounts "for prime members only".

      I doubt most people really "need" two day shipping,.

  35. Now we know why by goombah99 · · Score: 4, Funny

    SpaceX had to raise prices for NASA,

    --
    Some drink at the fountain of knowledge. Others just gargle.
  36. Where's the tipping point? by Anonymous Coward · · Score: 0

    So I don't know if $20 a year more is a tipping point to cause many to drop Amazon Prime? Not so much about shipping but high costs of producing in house shows that Amazon does. I already feel some products have built in some shipping in prices and some products are not such great deals. Will $20 more a year push many to drop Prime? I guess we will see.

  37. Think it would be wiser to split Prime up by ansizfark · · Score: 1

    I feel like it would look better if they just announced that a couple of services would be forked off of the regular Prime level. Fork Prime into a couple of service levels, give them fancy names to make people feel good, like "Prime One" or "Prime Alpha" etc. and INTRODUCE those levels are higher levels. Such as, they could potentially experiment with removing Streaming from the base Prime membership, but you could get it for only $5 a month. And they could use this time to also introduce a Prime level that comes with Audible membership, or a Prime level that comes with a credit card that gives you extra rewards, or a Prime level aimed at businesses that comes with a higher tier of AWS.

  38. Re:IF you don't buy a lot at Amazon, and don't str by Anonymous Coward · · Score: 0

    So the question is, does Prime meet your needs for the price charged? IF so, get it. IF not, don't. It's THAT simple.

    Spot on. Why does everything have to turn into a fanboi pissing match?

  39. Very much agreed by Anonymous Coward · · Score: 0

    I don't use it nearly enough for it to make cost-benefit sense. Cancelled!

  40. Re:IF you don't buy a lot at Amazon, and don't str by Registered+Coward+v2 · · Score: 1

    . . . probably not worth it.

    On the other hand, if you're like **our** household, buy quite a bit, and quite often, from Amazon, and stream their Included-in-Prime video content, 10 bucks a month is dirt cheap.

    So the question is, does Prime meet your needs for the price charged? IF so, get it. IF not, don't. It's THAT simple.

    This is /. Please stop trying to bring logic and reason into an argument.

    I am in the same situation. I enjoy a number of the Amazon originals plus the some of the back catalogue. Music is OK as well but not as much of some artists I like is available. I find the shipping to be useful as I can buy any Prime item without worrying about shipping costs or getting enough to get free shipping. That makes it useful for smaller items that I can't easily find locally or simply don't want to spend the tase to drive to a store miles away to pick up. The avoided cost of tase probably saves me half or more of the Prime costs; plus I can get heavy items such as go food shipped free as well.

    Now back to our regularly schedule Amazon Hate Fest...

    --
    I'm a consultant - I convert gibberish into cash-flow.
  41. Walmart.com has 2-day free shipping by WaffleMonster · · Score: 0

    For free without any membership dues. There is a $35/min order amount to qualify.

    1. Re:Walmart.com has 2-day free shipping by cascadingstylesheet · · Score: 1

      Walmart.com has 2-day free shipping [f]or free without any membership dues. There is a $35/min order amount to qualify.

      Well, Amazon has free shipping too if you meet the minimum order. No membership dues.

      That's the whole point of Prime (the shipping portion, anyway), you get the free shipping without needing the minimum purchase.

    2. Re:Walmart.com has 2-day free shipping by supremebob · · Score: 1

      The big difference is that Amazon's free shipping usually takes a week to deliver products. Walmart's "2 day" shipping usually sends to take 4 days, but it's still faster than FedEx Smartpost.

    3. Re:Walmart.com has 2-day free shipping by WaffleMonster · · Score: 2

      Well, Amazon has free shipping too if you meet the minimum order. No membership dues.

      That's the whole point of Prime (the shipping portion, anyway), you get the free shipping without needing the minimum purchase.

      The point is not free shipping in a vacuum. It's that Wal-Mart offers 2-DAY FREE SHIPPING. The same deal as Amazon except without prime membership requirement.

      Amazon's idea of free shipping without prime means they'll sit on your order for a week before contemplating shipping it ground.

      The minimum purchase threshold is not something I find valuable so I don't care and strongly disagree with assertion it's the whole point of prime. The whole point of prime in my view is 2-DAY FREE SHIPPING not circumvention of minimum order requirement. At least I've never heard anyone say they got prime because of minimum orders. They always talk about shipping speed. I'm sure for some this is a valuable consideration yet probably not for the majority of prime subs.

    4. Re: Walmart.com has 2-day free shipping by Brockmire · · Score: 1

      $50 for Walmart Canada. $5.97 shipping below that. Amazon Canada is still better. Plus, I always have problems loading Walmart sites due to script and ad blockers.

    5. Re:Walmart.com has 2-day free shipping by kaatochacha · · Score: 1

      This i don't get. If you're the kind of person who buys a lot from amazon, you can easily make the minimum number on your purchases. And if you're not , then the prime price doesn't make sense.
      I guess it's people buying one toothbrush every day...

  42. Maybe if Prime hadn't been failing so much lately. by Holi · · Score: 1

    The fact that many orders I have ordered in the recent past have failed to be delivered or even shipped on time makes me believe Amazon can no longer live up to the Prime requirements.

    When you overnight a Prime product on a Wednesday you should not receive a ship date of the following Monday.
    Things like that have already happened to me several times this year and all items were FBA so no third party can be blamed for shipping delays.

    --
    Sorry, teleporters just kill you and then make a copy. A perfect, soul-less copy.
  43. Free? by Anonymous Coward · · Score: 0

    Since when does $99/year equals "free shipping"? You are paying for the shipping.

  44. Literal Lock-In by Anonymous Coward · · Score: 0

    I recently got the Cloud Cam Key Edition and electronic lock installed for both in-home delivery and for my family members who always lose their keys. Not to mention access for house guests. This service is only available with Prime. If I cancel, even I won't be able to use my camera or my lock any more. While the lock is a Kwikset Zigbee model, it's not standard Zigbee - it's a customized version just for the Cloud Cam. It probably won't work with standard Zigbee networks.

  45. How much do you freakin order at Amazon?? by Anonymous Coward · · Score: 0

    It would be unusual if I needed more than one order a month. Which is 5EUR *if* it is not a cheap Chinese 0.99EUR free shipping order.

    And since Amazon's search is utter crap (no categories, search for a thing, oder by price, get dozens of pages of accessoires for said thing but not the thing itself ... compare that to skinflikt.co.uk [geizhals.at in English]) ... I usually order at eBay or Booklooker (German only) or something found via Geizhals.de.

    Amazon is utter shit. And their behavior is even worse. Apart from being rather unnecessary. Why would I pay $10 a freakin month to bind me closer to them? That is more than I pay for my mobile plan.

  46. Re:IF you don't buy a lot at Amazon, and don't str by avandesande · · Score: 1

    You seem to buy a lot of stuff.

    --
    love is just extroverted narcissism
  47. NFL does it again by bugs2squash · · Score: 1

    Yeah, now I'm paying more for NFL content I don't want.

    --
    Nullius in verba
    1. Re:NFL does it again by Anonymous Coward · · Score: 0

      Stop eating so much soy. It is obviously affecting your brain.

  48. Re:Maybe if Prime hadn't been failing so much late by avandesande · · Score: 1

    Anything you see on amazon just find it on ebay you can get it cheaper and free shipping.

    --
    love is just extroverted narcissism
  49. Re:IF you don't buy a lot at Amazon, and don't str by houghi · · Score: 2

    If it is yours, it is stuff. If it belongs to other people, it is shit. So: "You seem to buy a lot of shit."

    --
    Don't fight for your country, if your country does not fight for you.
  50. Re:IF you don't buy a lot at Amazon, and don't str by JD-1027 · · Score: 1

    Like you I buy a lot of stuff from Amazon as well. But I'm never in a hurry for it so standard free shipping has always worked for us. If we don't quite hit the $25 minimum order for free shipping, stuff sits in our cart until it does hit $25. $25 is a pretty low amount, which we seem to hit pretty easily.

  51. Yes by Anonymous Coward · · Score: 0

    When it used to cost $8.25 a month...

    There are other reasons tho:

    • Never used their streaming services, never will. For a massive media company they have nothing but garbage in their library. The first time I opened it their "big movie" suggestion was Waterworld... NOPE
    • I don't like weekend deliveries, I got shit to do (and/or hangovers)
    • Treat their employees like garbage, I mean all of this massive internet blobs do but they go out of their way to punish people working at the quasi-evil sounding fulfillment centres
    • Post about their massive profits - y'know if someone is slapping their dick in your face and boasts about it I lost patience, fast.

    If anything I expected the price of Prime to go down not up. But if they want to be greedy I'm more than willing to "reward" them.

  52. Re:Maybe if Prime hadn't been failing so much late by houghi · · Score: 1

    Disclaimer: I live in Belgium.
    I would never let something deliver to my home as I am not at home most of the time. They can nit just put it in front of the door, as I would never get it. I might find some package in front of my door, but that does not mean I received anything.
    That means I need to have it delivered at my work. That is inconvenient for me, as I then have to take it on the train. SO I have to pick it up. That would be either the post office, a locker (They are available at the train station) if the item is smaller or somewhere at a store.

    So unless it is a smaller item that can fit in a locker, I would need to have time to pick it up at the post office or at a store. That would then be on a Saturday. Fast delivery suddenly is not an issue.

    I could then just go shopping and buy it in a store.

    The price difference is not that much for most things. The few EUR I might save I rather spend on seeing what I buy first. And if speeds is an issue, then I will need it NOW, not tomorrow.

    --
    Don't fight for your country, if your country does not fight for you.
  53. This is ridiculous by Wolfrider · · Score: 1

    --They could have raised it from $99 to $105 and made MILLIONS. $120 feels like extortion, and should be pushed back against. How do we get the massive public outcry started?

    --
    .
    == WolfriderV6 == I'm willing to admit that *I just might* be wrong... Are you??
    1. Re:This is ridiculous by PhoenixFlare · · Score: 1

      These days? Better get in line - there's so much stuff that deserves massive public outcry, I doubt this even makes the top 10.

      Some news stories, a smattering of angry people say they'll cancel their subscriptions, life goes on and Amazon gets more money.

      It sucks, but personally it's still worth it to my household, another $20/year is way below my threshold for going on the warpath.

    2. Re:This is ridiculous by geekmux · · Score: 1

      These days? Better get in line...

      These days? Good luck finding enough people to actually form a line on any topic. Sure, quite a few people might complain in an "outcry" of sorts, but companies already know that less than 1% of their customers would ever actually get off their ass and DO anything other than rant. This is why they'll continue to do whatever the hell they want to customers; statistics have already proven you won't do a damn thing about it.

      It sucks, but personally it's still worth it to my household, another $20/year is way below my threshold for going on the warpath.

      Death by 1,000 cuts is the preferred tactic because it always seems to work. And now we return to As the Frog Boils...

  54. PSA? by ebcdic · · Score: 1

    What does PSA in the headline mean?

  55. A 20% increase but still not that bad by BlueCoder · · Score: 1

    I use to wait til I had the 50-60 minimum to qualify for free shipping. They would sit on it almost two weeks and then ship it in 2 days anyway. Overall the prices are good on amazon. I tried it during the an xmas season one year and did the same the next and I was hooked. I had a bunch of bigger items I wanted to buy and it really was cheaper so I just let it continue. It is really convenient to not have to think about shipping costs. I buy more online because of it. I don't have to do shopping lists, buy multiple items or shop around and with prime it's there in a few days. The "2 day shipping" use to be true; but it's more like 4 days now.

    Now I do have wish lists on amazon, but they are more for things I don't necessarily need. When I need something I buy it and then throw in a couple items from my wish lists.

    $120 is totally worth it.

  56. Maybe they can fund employees toilet breaks by xack · · Score: 1

    Amazon employees are currently forced to pee into bottles due to the lack of toilet breaks. Or maybe they should use some of Bezos hundreds of billions to fund it.

    1. Re: Maybe they can fund employees toilet breaks by Brockmire · · Score: 1

      Only shitty employees who should be fired would do that. Or blame your government for having shitty labour laws. But really, this is incompetent employees hiding their incompetency.

    2. Re: Maybe they can fund employees toilet breaks by kaatochacha · · Score: 1

      You argument holds no water.

  57. News for nerds? Stuff that matters? by david_thornley · · Score: 1

    There are two things in TFS. One is that a company is raising the price on a service. Another is that one individual person doesn't consider the increased price worth it. In what way is this significant?

    --
    "When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
  58. My Daily Routine by Anonymous Coward · · Score: 0

    Drive my car with the CVT transmission to the bank, where I get money from the ATM machine after entering my PIN number.

  59. They would need.... by Anonymous Coward · · Score: 0

    They would need to raise it to $500 or so /yr before it doesn't make sense for me to pay for it. I order a metric $#%^ ton of stuff from Amazon. No, really, more then 2250lb's/year. I get no less then 1 package/day on average.

  60. Time to break Amazon up by bogie · · Score: 1

    They have way too much market share and are acting just like cable monopolies by bundling services and increasing prices. Considering how many billions they brought in last year this is pigging out at the expense of the consumer.

    --
    If you wanna get rich, you know that payback is a bitch
    1. Re:Time to break Amazon up by Anonymous Coward · · Score: 1

      Nonsense! You don't need to subscribe to prime. Pay for your own shipping, like you do with every other online trader. Their streaming is nothing compared to other far larger players, and shipping discount is an option, not a requirement like STBs and bundled channels in your cable company comparison. You don't even need to have amazon fulfilment when purchasing from their site, which you don't actually have to use.

  61. Re:IF you don't buy a lot at Amazon, and don't str by RobinH · · Score: 1

    Maybe, but I also bought a made-in-the-USA shovel on Amazon, with prime two-day shipping. It was a specialty kind of shovel (wanted a trenching shovel with a long handle) and I couldn't find it in any local big-box stores (they only had short-handle variants). I never thought I'd buy a shovel online.

    --
    "I have never let my schooling interfere with my education." - Mark Twain
  62. Gotta fund establishing the Amazon Delivery Servic by bwanagary · · Score: 1

    Let's not forget that Amazon is soon to roll out their own delivery service that competes directly with FedEx and UPS, delivering not only their own products, but those of the same shippers currently using FedEx and UPS. The cost of using their own delivery service has to be funded with the funds redirected from the existing delivery services - ie. FedEx and UPS.  Their "free delivery" with Amazon Prime is funded with Prime dollars, regardless of who the actual shipper is.  By increasing the Prime member fees, they will be "over-funding" their own delivery service, effectively "subsidizing" the delivery service and giving them an unfair competitive cost edge over both FedEx and UPS.  It's how you take over a(nother) market.  By their own admission, they have over 100,000,000 Prime subscribers.  At $119 each that is almost $12B dollars a year subsidy.  To put that in some perspective, FedEx's gross annual income in 2017 was $13.77B.

  63. Cheaper in Canada by Kernel+Kurtz · · Score: 1

    I remember is was $79

    Still is here in Canada. In $CDN too.

    I'm almost expecting an increase here too, I find that so cheap for the use I get out of it.

  64. Amazon will go the way of AmericaOnline by Adampdx · · Score: 0

    AOL got greedy too. Thought it's services were irreplaceable.

    1. Re:Amazon will go the way of AmericaOnline by supremebob · · Score: 1

      AOL also had horrible customer service, and didn't really seem to care that they were way oversubscribed for the infrastructure they had. Basically, their user base was so annoyed with them that they jumped ship the second a better option was available.

      Amazon doesn't seem to be making those mistakes.

  65. Stay in school by Anonymous Coward · · Score: 0

    $20 more per YEAR is too much? That's less than $2/mo. Buy a smaller drink at Starbucks every now and then!

  66. EzInKy? by Threni · · Score: 1

    >EzInKy writes:
    >Effective on May 11, Jeff Bezos says the price of Prime membership will increase to $119 from $99. Now, as
    >much as I have enjoyed the free shipping over these many years, I just don't believe that benefit outweighs the
    >increased cost of membership.

    Who the fuck is "EzInKy" and why would anyone else care whether they use Prime or not? The benefit outweighs the cost if the cost is less than you'd spend, or you can afford it, or prefer the convenience. There's no right or wrong answer.

  67. Re:IF you don't buy a lot at Amazon, and don't str by Anonymous Coward · · Score: 0

    Well, you're saving 20% after taking into the fact that 50% of what you get from Aliexpress are actually counterfeits.

  68. Easy solution: Complain by SvnLyrBrto · · Score: 1

    No, I don't mean complain to Amazon about the price increase. I mean just go ahead and 1) Subscribe to Prime. Then, 2) Whenever a package is late or the contents are damaged, call in and complain. The email route will sometimes work too; but you'll have better results calling in and talking to a human. A few words to the rep, especially about how "this has become a pattern lately" or in November and December "this is very troubling during holiday shopping time", will net you a free month of Prime, and sometimes even a $5 or $10 credit to your account.

    About three years ago, the reliability of Prime shipping dropped dramatically. I don't know exactly what happened. My guess would be that they're saving money by routing more shipping away from FedEx and UPS towards OnTrac and USPS. But I've had more late packages in the last three years than I think I had in the previous ten. So, taking my free months and account credits for late or damaged packaged into account; I think I've been paying more like $30-$40 per year for Prime. And even with the issues it's suffered as late; it's totally worth it at this price.

    --
    Imagine all the people...
  69. Re:IF you don't buy a lot at Amazon, and don't str by thegarbz · · Score: 1

    Depends on what is being bought. A lot of people go shopping every day but don't actually buy very much.

    I went to the shops today just to buy a kitchen roll. That will come up as a statistic that I went shopping today (I typically go every day since it's on the way from work). I know people who go shopping once a week who buy a shitload more than I do.

  70. Hidden Costs by schematix · · Score: 1

    Amazon prime is significantly more expensive than the advertised price of $99/$119. It can easily run into the thousands. Its amazing when you you can order anything, even trivial things you'd normally go to the store for, and KNOW you'll have it delivered in a couple days. So i let it lapse and now i just have a cart with a grand of worth of stuff just sitting there waiting for me to decide i want it in 2 weeks (because free shipping is the lowest of the low priority for them now it takes 2 weeks to get anything that's not prime).

    --
    Scott
  71. Re:IF you don't buy a lot at Amazon, and don't str by gravewax · · Score: 1

    considering most of what you find on Amazon is Aliexpress goods resold then that would means Amazon has the same problem.

  72. Re:IF you don't buy a lot at Amazon, and don't str by Anonymous Coward · · Score: 0

    That problem exists regardless of which platform you buy on, Aliexpress, Amazon or Ebayso you may as well pay the cheaper price. Most of the vendors are sourcing the goods from the same place, Amazon isn't some special snowflake where all the vendors are well behaved, in fact many buy from Aliexpress to resell and markup on Amazon.

  73. factor 119 by TeknoHog · · Score: 1

    For a brief moment I wondered if this move was intended to restore primality, for 99 surely isn't prime. But 119 = 7*17, so nope.

    --
    Escher was the first MC and Giger invented the HR department.
  74. I'm keeping Prime by reboot246 · · Score: 1

    I'll renew before the price goes up, so I'll get this next year for $99. And then next year about this same time I'll pay the increased price. I've been a Prime member since the beginning of Prime, and always felt it was a good value.

    Amazon has been more than worth it for me. I have averaged 10 orders per month for the past several years. I check prices locally and online. Sometimes I'm willing to pay a little bit more at Amazon simply to keep from driving to the store. Other times Amazon has the best price even though the item is a Prime item. I recently bought 8 cans of sliced black olives cheaper than Dollar General had them. I've found that on a ton of items I'd usually buy from Lowe's or Home Depot that Amazon's price works out to be the same or only off by a dollar or two.

    I do wish they'd just drop USPS delivery or at least give Prime members a choice of shippers. Around here UPS is the most reliable. I'd be willing to wait another day to get UPS all the time. My regular UPS guy knows me, knows my boss, knows where I used to live, etc.. He's always here about the same time every day, so I know when to expect deliveries.

    We watch quite a bit of Prime Video. I don't care about the other Prime benefits much at all. They could drop everything except delivery and streaming, and lower the price a bit and I'd be a happy camper.

  75. You know what you Brits should order next? by Anonymous Coward · · Score: 0

    Toothpaste. Your teeth collectively look like shit.

    1. Re:You know what you Brits should order next? by Cederic · · Score: 1

      Where do you live? America?
      https://www.washingtonpost.com...

    2. Re:You know what you Brits should order next? by Anonymous Coward · · Score: 0

      Where do you live? America?
      https://www.washingtonpost.com...

      Damn, Bezos wants a $ for this too!

  76. This article from earlier in the week by Anonymous Coward · · Score: 0

    https://science.slashdot.org/story/18/04/26/1928232/jeff-bezos-says-he-liquidates-a-1-billion-of-amazon-stock-every-year-to-pay-for-his-rocket-company-blue-origin

    The easiest way for him to continue to do this efficiently is to raise the price per share of his amazon stock. Raising the prices on the main subscription model of amazon outside of AWS is a great way to accomplish that goal. Im not saying any of this is good or bad, I just think the timing of the articles is coincidental.

  77. Re:IF you don't buy a lot at Amazon, and don't str by Anonymous Coward · · Score: 0

    If that rare "could only find it on amazon" once in a blue moon justifies amazon prime to you then that's great. For the rest of us we would rather buy direct and pay prices that even when we are paying shipping it is still 50%+ cheaper than amazon

  78. Service is getting worse by the day by Anonymous Coward · · Score: 0

    What is beginning to irk me to no end with Amazon is how they're changing their delivery standards and being sneaky about it.
    Numerous times this year alone, I've purchased an item showing 2 day delivery (and which day it falls on) on the purchase page, yet when I get the confirmation email and link, it shows a different date than the one promised. When the item arrives, there's no option to complain. All you get is a little checkbox asking whether you received the item by the (revised) date they promised. If you try to complain via the product review or seller review pages, Amazon will pull your comment because it doesn't meet their standards of what's permissible as acceptable content.
    Also, when reordering, I've noticed price increases on some items, but when my girlfriend signs in on her account she gets a lower price from the same seller.
    Throw in the issues with USPS falsely claiming on time delivery numerous times and my privacy concerns with the crazy weirdness of Alexa and Dot (laughing at me, coming on with no "Alexa" triggers), and I don't get a warm fuzzy about pissing another $20 in the wind for a service that is obviously going backwards in customer support.
     

  79. People PAY for Prime? by Anonymous Coward · · Score: 0

    When I absolutely NEED Amazon Prime, I just create a new account, sign up for a free month-long trial, and then cancel it before it bills. I don't do this constantly, though, because I rarely -- if ever -- need Prime shipping.

    Besides: eventually, enough time passes that I don't even have to create a new account: they just offer me the free trial again.

    I estimate that it takes probably two years since the last time you signed up for the free trial for Amazon to offer it to you again, but I'd have to calculate it with my previous purchases to be sure.

    Posting as Anonymous Coward for obvious reasons; also, yes, I am well aware that to do this constantly -- signing up for a new account every month just to have Amazon Prime for free all the time -- would be a massive scam, hence why I don't do it constantly. As I said, I do it only when I need it, which is very rarely, if ever. (Less than once a year.)

    I just don't use Prime often enough to make it worth spending $120 a year or even $100 a year for it. Were it possible, though, I'd pay between $25 and $50 a year for it. It's definitely worth that much.