How YouTube's Year-In-Review 'Rewind' Video Set Off a Civil War (nytimes.com)
An anonymous reader quotes a report from The New York Times: You might guess that a surefire way to make a hit video on YouTube would be to gather a bunch of YouTube megastars, film them riffing on some of the year's most popular YouTube themes and release it as a year-in-review spectacular. You would be wrong. YouTube tested that theory this week, releasing its annual "YouTube Rewind" year-end retrospective. The eight-minute video was a jam-packed montage of YouTube meta-humor, featuring a who's-who of YouTube stars along with conventional celebrities. The video was slickly produced and wholesome, with lots of references to the popular video game Fortnite, shout-outs to popular video formats, and earnest paeans to YouTube's diversity and inclusiveness. It was meant to be a feel-good celebration of a year's worth of YouTube creativity, but the video started a firestorm, and led to a mass-downvoting campaign that became a meme of its own. Within 48 hours, the video had been "disliked" more than four million times. On Thursday, it became the most-disliked video in the history of the website, gathering more than 10 million dislikes and beating out the previous record-holder, the music video for Justin Bieber's "Baby."
The issue that upset so many YouTube fans, it turns out, was what the Rewind video did not show. Many of the most notable YouTube moments of the year -- such as the August boxing match between KSI and Logan Paul, two YouTube stars who fought in a highly publicized spectacle watched by millions -- went unmentioned. And some prominent YouTubers were absent, including Felix Kjellberg, a.k.a. "PewDiePie," one of the most popular creators in YouTube's history, who had appeared in the Rewind videos as recently as 2016. Some YouTubers enjoyed the video. But to many, it felt like evidence that YouTube the company was snubbing YouTube the community by featuring mainstream celebrities in addition to the platform's homegrown creators, and by glossing over major moments in favor of advertiser-friendly scenes. The Times says the Rewind controversy "is indicative of a larger issue at YouTube, which is trying to promote itself as a bastion of cool, inclusive creativity while being accused of radicalizing a generation of young people by pushing them toward increasingly extreme content, and allowing reactionary cranks and conspiracy theorists to dominate its platform."
"But people like Mr. Kjellberg and Mr. Paul -- stars who rose to prominence through YouTube, and still garner tens of millions of views every month -- remain in a kind of dysfunctional relationship with the platform. YouTube doesn't want to endorse their behavior in its official promotions, but it doesn't want to alienate their large, passionate audiences, either," reports the NYT. "And since no other platform can rival the large audiences and earning potential YouTube gives these creators, they are stuck in a kind of unhappy purgatory -- making aggrieved videos about how badly YouTube has wronged them, while also tiptoeing to avoid crossing any lines that might get them barred, or prevent them from making money from their videos." This tension is at the heart of the controversy over YouTube Rewind.
"A YouTube recap that includes only displays of tolerance and pluralism is a little like a Weather Channel highlight reel featuring only footage of sunny days -- it might be more pleasant to look at, but it doesn't reflect the actual weather..."
The issue that upset so many YouTube fans, it turns out, was what the Rewind video did not show. Many of the most notable YouTube moments of the year -- such as the August boxing match between KSI and Logan Paul, two YouTube stars who fought in a highly publicized spectacle watched by millions -- went unmentioned. And some prominent YouTubers were absent, including Felix Kjellberg, a.k.a. "PewDiePie," one of the most popular creators in YouTube's history, who had appeared in the Rewind videos as recently as 2016. Some YouTubers enjoyed the video. But to many, it felt like evidence that YouTube the company was snubbing YouTube the community by featuring mainstream celebrities in addition to the platform's homegrown creators, and by glossing over major moments in favor of advertiser-friendly scenes. The Times says the Rewind controversy "is indicative of a larger issue at YouTube, which is trying to promote itself as a bastion of cool, inclusive creativity while being accused of radicalizing a generation of young people by pushing them toward increasingly extreme content, and allowing reactionary cranks and conspiracy theorists to dominate its platform."
"But people like Mr. Kjellberg and Mr. Paul -- stars who rose to prominence through YouTube, and still garner tens of millions of views every month -- remain in a kind of dysfunctional relationship with the platform. YouTube doesn't want to endorse their behavior in its official promotions, but it doesn't want to alienate their large, passionate audiences, either," reports the NYT. "And since no other platform can rival the large audiences and earning potential YouTube gives these creators, they are stuck in a kind of unhappy purgatory -- making aggrieved videos about how badly YouTube has wronged them, while also tiptoeing to avoid crossing any lines that might get them barred, or prevent them from making money from their videos." This tension is at the heart of the controversy over YouTube Rewind.
"A YouTube recap that includes only displays of tolerance and pluralism is a little like a Weather Channel highlight reel featuring only footage of sunny days -- it might be more pleasant to look at, but it doesn't reflect the actual weather..."
Americans don't understand anything else, War on drugs, war on terror, war war war.
Shame they don't understand what winning is anymore
It sucked because there was no actual youtube talent. Where's EEVBlog, Mikeselectricstuff, AvE, Electroboom, Big Clive, This old Tony, Numberphile, Space Time.
People don't like knowingly being told what is cool and what isn't. I mean when it's a friend or even a complete stranger saying "check this out, it's cool", that's all well and good (provided it actually is, and not a rickroll). A friend knows your tastes to some degree. A stranger can assume some things about you by where you are and how you're dressed and such. YouTube can't do any of these things, because they're only making one video, aimed at billions of people.
And that would be a best case scenario, where YouTube really does just want to promote what's cool. However, it is incredibly obvious that what they really want to promote is advertiser-friendly content, much of which is quite good, while silently glossing over the parts they don't like. Unfortunately for them, the parts they don't like are the parts their various viewing populations do like. This is why television could only be cool in small batches, the world is simply too big to all have the same tastes.
How is the Riemann zeta function like Trump rallies? Both have an endless number of trivial zeros.
Interesting how the summary doesn't mention (though the article does) that both Logan & PewDiePie have been mired in controvesy for a few years. Hardly surprising that Youtube wasn't interested in showcasing them.
A bunch of kids downvoting a video to be trolls is not a 'civil war'. This is firmly "things that don't matter to anybody".
A dose of perspective would be healthy.
It was meant to be a feel-good celebration of a year's worth of YouTube creativity
How can that be true when it doesn't feature most of the CREATORS that make YouTube so popular?
A parade of B-List celebs doing Fortnite dances is not a "celebration of creativity".
I don't really follow YouTube much at all, but this seemed like a big tone-deaf misstep on the part of YouTube that is trying to pretend like some people do not exist. Absurd. Celebrate what you are, all of it, or say nothing at all.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Nobody cares. Not even their immediate family cares. The most-viewed videos of 2018 were all music videos of bad records. You could literally show videos of goats being hypnotized instead of every single "YouTube Star" and YouTube would make just as much money. If you can name five of these YouTube Stars you should be ashamed of being such a giant loser.
Get over yourselves. Pewdiepie spouting racist shit isn't that interesting and the people that watch him don't buy shit anyway. Advertisers are starting to realize they're better off targeting their parents. The only good YouTube videos are the ones that show you how to de-bone a chicken or unclog a toilet.
You are welcome on my lawn.
I'm going to guess that you happen to think that the orange man is bad, too?
All these words and all The Times can come up with is people are downvoting because they fear YouTube for the same reason The Times does, because YouTubers get more views than them and present alternative viewpoints? That's it? That's the best their intellects could come up with? How parochial, narrow-minded and most of all self-serving. It's because the video was widely perceived as nodding to SJWs, the plague of our age. Weird that never occurred to them as a possibility when it's right in front of your face.
Shutting down free speech with violence isn't fighting fascism. It IS fascism!
Every alternative eventually gets destroyed by having their payment-processor/hoster/registrar/etc pulled.
Build your own my ass!
The orange man is bad. I've never seen a more annoying dumbass in my whole life.
That is true, the orange man does annoy.
There's no other word for it, and it's why people found this so repellent.
Let's not forget that it took bieber what, 9 years to get to that many dislikes, this virtue-signaling shitshow got there in a week?
-Styopa
If you're upset about what Youtube said were the most popular videos of the year, then you really need to get a fucking life. It's just stupid fucking entertainment.
I don't respond to AC's.
Inclusion has become code for exclusion. It’s a bit like saying direct action when what someone really means is violence. Inclusion is simply another way of saying progressive or politically correct. As has been shown time and again these values are very exclusionary.
It also means that the winners will be determined based on their politics, gender and skin tone. No consideration will be given to merit. Why bother watching when you can predict the results based on whether or not they support progressive values?
Conservative, anti-abortion, white, male, Christian, straight? All of these things are grounds to exclude you. Especially if you belong to a group that is supposed to be progressive. Black and conservative? Progressive but anti-abortion? Your life will be ruined and you will be treated as a traitor.
People are seeing through the charade that is political correctness. Political correctness is nothing more than fascism with good manners. The intolerance of the politically correct is becoming known by the masses.
https://qmap.pub/players/read/...
https://qmap.pub/players/read/...
When the king heard the words of the Book of the Law he tore his robes.2Kings22:11
Fortnite, PewDiePie, Hollywood celebs... I don't give a shit about any of it to tell you the truth. I don't even care enough to open up and down vote it... That'll put bullshit in my recommendations.
The real travesty here is not what they left out of the video... It's that the alt-celeb internet culture is as useless as the traditional one. It's that there is a market, and marketers, for this video to even be conceived.
No Mr or Ms A. Coward, you are not the only one not understanding anything at all.
(Actually, if I want to be really precise, I think you and I both understand something, just not that much.)
In theory, theory and practice are the same; in practice they're different. (Yogi Berra & A. Einstein)
Yes thank you, I mean people like this one.
I watch YouTube all the time and have no interest in the people in this rewind thing because I am an old fart. :D :D https://www.youtube.com/channe...
My favorite channel at the moment are a about a guy sailing up and down the canals in England in his narrowboat. Very relaxing.
"I used to be with it, but then they changed what it was. Now what I'm with isn't it, and what's it seems weird and scary to me, and it'll happen to you, too"
But my point is that there's plenty of stuff on YouTube that seems to (thankfully?) be off the hype radar and lives it own quiet happy life. A lot of people my age don't seem to know that, maybe because they are not logged in to google/YouTube when they get the front page. I tried that once, it's awful.
Cheers.
L'Idiot
Does Youtube even care? Why should they? The video has 138 million views in 10 days. Mission accomplished.
Better known as 318230.
Paul and PewDiePie earned their ostracism fair and square. Maybe if they started acting like people, they'd gain an audience outside basement-dwellers, sockpuppets, and dead accounts.
The University of YouTube is a great place to learn things
I watch graduate level physics lectures from top professors
I also watch glassblowing, welding, knifemaking, woodworking, surgery, engineering and business analysis
Even some of the "commercials" are educational. I learned a lit about mining by watching Caterpillar promotional videos
Of course, I sometimes goof off and watch mindless stuff like dead malls
Truly, it is really that bad, they poured huge amounts of money into it and they've got something simply unwatchable, i've seen (or tried to see it) on the first day, before any of those news about it being the must disliked video on the site, or the analysis said that so and so are missing and some other random guy that only stream on twitch is there, and I still could get to half of it.
The video is the most disliked because it was pushed to everybody that visits the site and it was writen by a committee that has no idea of what it is doing.
I only recognized one person there, the girl who makes shitty robots and I'm not subscribed to her because her robots aren't just shitty, they're stupid. Here's a partial list of my history today: Scotty Kilmer, TMM, BBC Earth, This Old Tony, PZ Myers, Logos By Nick, StarTalk, MIT OpenCourseWare, TED, GreatScott!, iBiology, Dalibor Farný
Payment processors and other similar organisations simply get massively lobbied by this well connected and loud group of crazies that are very skilled in using platforms like twitter to organise their hate mob.
If fringe group nationalists really gave a shit, they'd drop checks in the mail if they had to. Funny thing about conservatives is they're perfectly happy to expect others to pull themselves up by their own bootstraps, but when it's their turn, suddenly the whole world is fucking them over. Oh, the irony.
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DRM is like antifreeze, to the MPAA/RIAA it's sweet, to the consumers it's poison.
This was the year Slashdot ignored Q Anon for the entire year.
wtg
That is because covering a practical joke perpetrated against idiots is not funny, news worthy or interesting, it is just sad.
Familiar with some of these, not others. Some other under-appreciated folks:
Art of the Problem - great information theory videos
Captain Disillusion - special effects debunking
Jay Foreman - Wry British humour-laden takes on infrastructure and "mips" (maps)
Pask Makes - Aussie wood worker
Scott Rumschlag - Ben Krasnow mixed with Adam Savage?
The Science Asylum - Accessible and well thought out physics explanations that I've often found to yield new insights even for someone familiar with the subject
Trekspertise - Think-pieces about science fiction
Zogg form Betelgeuse - sadly lost to earlier advertising algorithm changes, but a brilliant animated Alien Hitchhiker's Guide to Earth
Were that I say, pancakes?
Logan Paul and PewDiePie made their choice
I can sort of understand leaving out Pew as punishment for gaffes (he''s not actually racist though, try not to spread lies m'kay?).
But there are a world of other very popular creators on YouTube, as as I said it had none of them. It was not a reflection of YouTube, or what people saw through the years. I don't even have a beef with sugar-coating it and presenting only nice moments... just don't make things up that do not reflect the YouTube people know and use through the year.
They would have been better off just having the crazy Russian dude make stuff that science every day guy could explain as it exploded.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
You should try South Main Auto instead of Kilmer.
Nope, you pretty much covered all there is to this 'news story'. Just join the rest of us in rolling our eyes.
Because we all know that all non-far left, center, right crazies (we're all crazy in the eyes of someone) thinks intentionally provoking people with something is not only acceptable but something to embrace, right? I don't mention the far right that obviously had their right arm projecting upwards in appreciation.
Given the number of times right wing (US standards) people have protested against something small that provoked them your perception of the world is interesting.
You should have stopped with the first sentence.
All their bullshit is designed to keep people divided by race when they should be uniting by class. From people who would all be neoliberal and/or neoconservative Republicans, in a universe where the Southern Strategy wasn't a thing.
She is the last time that a business caved to right wing protesters?
Take a step back and find out just why people downvoted it. There's got to be a reason. And no, it's not that "all the alt-rights that felt slighted" did it. Sorry, no. I'm far from alt-right. Even though I still don't get what's "alt" about it, unless you're German (where "alt" means "old") this doesn't make sense, it's the same old assholes they always were, there's nothing alt about it. Yes, they downvoted it too, maybe for that reason, but you think that's all? I doubt it. I'm pretty sure with this video, they managed to piss off the left too. Maybe even more than it could piss off the right.
Take a look at what is celebrated in this "rewind": Blatant fucking consumerism. The "celebrities" in this video were (and I know this now that I spent quite a bit of time trying hard to figure out who these bozos actually are) vloggers that basically do nothing but peddle some wares they get paid to endorse, "beauty tip" channels that either promote some goods they get paid to promote, promote their own line of good or both and people who do crazy shit like sitting in a bathtub of sugary breakfast hazelnut cream (sponsored by Nutella) or do otherwise completely useless, random and weird shit that is probably interesting if you're 10-13 years old and not too interested in anything that could potentially actually show or teach you something. Add some random endorsement of a game that apparently EVERYONE but me plays and you're basically done with the whole review video.
In other words: YouTube apparently assumes that its average viewer is some teenager with too much time and not enough brain to identify blatant advertising, mistake it as content and mistake the overpaid "celebs" that peddle that crap as "friends".
And guess what: People who don't fall into this demographic (read: About 11 millions so far) get pissed at this.
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
No, you basically got the reason of the insane amount of downvotes just fine.
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
And this is exactly why the rewind became the most loathed video in YT-history: It's everything YT-viewers do NOT want, why we cut the cord and went from cable TV to the internet.
What this "Rewind" was is an endorsement of home-order-television shows mixed with very bad reality soaps. Actually, not even reality soaps. It's mostly random people doing random weird shit. Even cable didn't sink that low (yet), but here we are.
And if we wanted this kind of lowbrow "entertainment", we'd have stayed with cable.
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
The loudest thing on YouTube is Google's commercials. And it's not like it's an accident either, because there is no audio distortion characteristic of clipping. They deliberately engineered their commercials to be as loud as possible. It's not a new tactic, but it is a desperate little bitch move.
"You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
did you, for yourself, enjoy the rewind video or not?
yes, good for you. if not, well, too bad.
who cares about how many downvotes a video gets?
On a long enough timeline, the survival rate for everyone drops to zero.
They are a big draw, there are just few advertisers who want to target them.
Which is why Youtube's formula works so well, they allow all legal speech ... they just don't monetize all of it. This prevents even a niche competitor from arising.
It's just the outrage culture at work. In normal times, it would have been just another a cheesy promotional video to ignore. Nowadays, it has to be OMFG THE WORST VIDEO EVER MADE LOL (SUPREME) (100 POINTS). And about it there have to be newspaper articles, slashdot stories, sociologist analyses, youtuber rants, facebook pages, talk shows on tv, ...
... most the trending stuff is trolling clickbait anyway, it looks like youtube is trolling the video trolls and getting trolled by the click trolls, this whole article is just trollish clickbait in the old school meaning of trolling.
I read through the list of you tubers involved and yeah I hardly recognized any of them, let alone had watched any of their stuff. That said Primitive Technology was apparently in there, and he's got a really good channel.
Yes, as a new competitor arises the Silicon Valley hive mind unites to stamp it out. Bitchute anyone? But their formula work!
"They allow all legal speech" is a misnomer. Youtube doesn't allow all forms of legal speech. Alex Jones had legal speech yet was kicked off for his speech. China allows all legal speech. The Soviets allowed all legal speech. Just don't upset the politburo and you can say anything you want.
I've visited enough developing countries to develop a strong immune system. I'll manage.
They're already doing that in case you missed it. It's simply less economically feasible and reduces efficiency, which leads to economic hardship caused by systemic discrimination.
Which notably is the exact problem that decent people had with treatment of black minority in US after WW2. Glad to see you admit that you're not among the decent people in that particular group as far as mindset goes, fully willing to systemically discriminate against minority you don't like causing them hardship and strife just because of your bigotry.
I thought based on the description of the article that an actual civil war had broken out somewhere, but after reading so far you realize the author was just sensationalizing something far more trivial. A far more accurate title would be "Large company manipulates its media to try and conform to some ideological model created by a focus group and revised by stuffy corporate executives out of fear of hurting the company's reputation and profits". Well maybe that's a bit long, and likely not as many people would read it.
Your projection of your personality on me would be adorable, if it didn't say a lot of negative things about your personality.
He can't stop. He's been stalking me on slashdot for quite a long time now after I exposed his science denialism for everyone including himself in that one thread.
It takes deep emotional pain to drive someone to stalk someone for extended duration. I half want to apologise to him at this point, because it's clear that I caused severe emotional distress where I didn't actually intend to do such a thing.
Then I look at his behaviour while being in distress, and I think that he actually got what he deserves.
0 Troll? Come on mods. Even if you don't agree, his point doesn't seem trollish despite the language used.
You may not have noticed, but there's a significant amount of attention that is getting paid by PR companies to social media on certain issues nowadays. And they don't really care about details, their job is to get eyeballs away from some points and on others.
Exactly! Why, all these fringe voices should be doing the following:
"Hi everyone, it's me, Pseudonym, in order to support me, a fringe voice at risk of suppression by the establishment and far left lunatics, please send checks to:
Real Name
1234 My Address
Some town, Cityville 10234
Ps. Please don't use my personal information to send death threats, harassment, or any other not nice things. Pretty please, with a cherry on top!"
I fail to see how this could possibly go wrong! This is a great idea if you think people should be doxing themselves at every opportunity! Definitely the kind of top notch thinking one has come to expect from neoliberal bootlickers and left wing hooligans.
Post boxes and shell companies exist for just such a thing.
It's simply less economically feasible and reduces efficiency, which leads to economic hardship caused by systemic discrimination.
It's the exactly the same argument made by the gays who wanted that wedding cake. Go to another bakery, or start your own.
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DRM is like antifreeze, to the MPAA/RIAA it's sweet, to the consumers it's poison.
Except that, of course, it was nothing like it. But since you've already shown yourself to be a bigot, it's not like you're going to suddenly stop with justifications for your innate desire to be a bigot and actually try to address it.
Two differences:
1. "Civil war" contains fewer words banned for broadcast by the US Federal Communications Commission than "pissing match".
2. For a proper "civil war", you'll need more hoop skirts. Perhaps a #MeToo-leaning fashion magazine can help bring them back in style by calling them "personal space skirts".