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NBC Upset About CBS's Digital Ethics

naughtius_maximus writes "NBC is peeved that CBS used the live-digital-editing technique mentioned in a previous /. article to cover up NBC's logo with one of CBS's creepy eye logos during the new year's bash. The full story is at Yahoo! News." How much of this is faux righteous indignation on the part of NBC? On the other hand, they did pay for the Astrovision screen that CBS imaged over. Maybe they're still mad about Letterman.

285 comments

  1. CBS had every right by JustShootMe · · Score: 5

    NBC did not have a contract with CBS to display that advertisement, and since CBS owned the transmission medium, they have every legal right to do what they did. Is it ethical? I don't know. I do feel that NBC has no right to ask for reparations.

    Was CBS right to do this? I don't think so, but they weren't wrong either. It was just a bad decision and one that undermines their integrity.


    If you can't figure out how to mail me, don't.
    --
    For linux tips: http://www.linuxtipsblog.com
    1. Re:CBS had every right by Anonymous Coward · · Score: 0

      I'm not so sure I agree with the idea of a news program editing out the logos, and in this case the images being broadcast on the Astrovision display, but...

      How many of you have watched a television program, or read a magazine which contained images of a recognizable product sans logo.. I've seen a number of movies, and television programs, over the last few months with scenes containing Apple PowerBooks (which has a very distinct shape) which have been digitally or physically altered to cover the glowing white Apple logo.

      Is it alright for advertisers and movie/television producers to cover or alter logos, and wrong for the news media to remove a logo from it's footage.. I believe it's fine, under certain circumstances. I don't think CBS should be allowed to remove the FOX/NBC/ABC/etc. logo from footage provided by FOX/NBC/ABC/etc.. That's called citing a source. In the case of the New Year's deal.. CBS was not carrying the footage provided by NBC's Astrovision, nor showing NBC's logo.. If they had the Astrovision in the background, I would have expected them to include the logo.

      Now if they were digitially altering the footage of the event and creating a false representation of the event then CBS is definitely wrong and should be seriously punished..

    2. Re:CBS had every right by lamz · · Score: 0

      I haven't formulated an opinion on this, but here is something to think about. The /. article that immediately precedes this one points to a link on Salon.com for a Top 10 Reasons Bill Gates Stepped Down list. The blurb on /. invites us to supply our own Top Ten ideas. So does the actual list on Salon.

      Morally, ethically, whatever, to which site should one post additional Top Ten items? Without /., I never would have read the Salon Top Ten article, but without Salon, it would not have been written.

      Just something to think about. I haven't made my mind up yet, so I don't offer an opinion.

      Mike van Lammeren

      --

      Mike van Lammeren
      It will challenge your head, your brain, and your mind.

    3. Re:CBS had every right by GnrcMan · · Score: 2

      Do they have every right to edit their broadcasts? Yes.

      Do they have every right to edit their broadcasts, then mark them as "live"? Absolutely not.

      To the majority of viewers live doesn't just mean "in real time"...live means "in real time and unedited". In fact, taking shows like "Saturday Night Live" as example, Live is more about unedited than about real-time. SNL is delayed by three hours on the west coast.

      To put it bluntly, what they did is called lying. It is unethical and if it isn't illegal, it should be.

      --GnrcMan--

    4. Re:CBS had every right by Anonymous Coward · · Score: 0

      Actually, the American public owns the transmission medium: The airwaves. We are only leasing them to the television networks. Perhaps disclosure of information regarding manipulated images should be a term of that lease. I believe that this action, in and of itself, was not too egregious. However, the fact that they chose not to disclose this deception (and make no mistake, alteration of images without notice IS deception) is what makes this an important, and divisive issue.

    5. Re:CBS had every right by memoid · · Score: 1

      I agree. Its a free for all and was it better for them to cover up the objectionables or what? Is there a right or wrong here or is it merely a less onerous way of placing banner ads in a way besides the manner that sporting events do now?

      We are sold the news and the event, not the environment.

      Who watches the big three news anyway? Can you say PBS? Can you say NPR? Can you say Slashdot?

      --
      -- memoid
    6. Re:CBS had every right by Neopol · · Score: 1

      The last time I checked there was no such thing as a live broadcast by your definition... I believe everything that you see as live on TV has at least a 2 to 4 second delay... Just in case something happens that needs to be edited out, such as someone cursing or running in front of the camera naked...

    7. Re:CBS had every right by Anonymous Coward · · Score: 0

      I still do not believe however that they have the right to edit the surroundings of Any broadcast(live or taped) and try to pass it off as a real place. Once they put that logo up it was no longer Times Square it was some fantisy wonderland where CBC had bought more advertising. This should go for ANY recognizable place. If they want to create a virtual world for their anchers to work from that is one thing but it is wrong and misleading to show half-truths. NBC paid a lot of money to put an add in Times Square BECAUSE it is a visable sight. How much do you think that one night of advertising might have been worth? This opens the door for the worst sort of censorship and deception. Networks can hide anything they don't like without consulting or informing anyone. At least with banned books you can tell what is being banned. Protestors getting in the way of your WTO coverage? Blank them out!! Football player flicks of the crowd? Make him wave instead!!! Can't find any gory bodies for your earthquake coverage? Make some!!! "Suspect" in a murder trial looks to kind? Put a sneer on him!!! How would you like it if people started altering the internet in similar ways? Maybe if they had some kind of control over the browser or ISP(don't get into details it is hypothetical) They then proceeded to remove controversial content, place adds where none existed before, and cover up your adds that provide you with revenue without telling anyone. This is very similar. Some sort of regulation will have to come into play to limit what can be altered and how. Sorry for the length I feel that half a point is worse than none at all.

    8. Re:CBS had every right by geekmonk · · Score: 1

      I do think they went the route of the greatest of 2 evils.. lol I do not think that modifying the screen adds any credibility, nor do I believe going to court detracts from them.. You must poick your fights, this isnt one of them, in this context anyway>. Fighting about the ability is another matter...

      --
      From the country where life is "TRUE BLUE" and tech support reigns..
    9. Re:CBS had every right by Anonymous Coward · · Score: 0

      NBC did not have a contract with CBS to display that advertisement, and since CBS owned the transmission medium, they have every legal right to do what they did.

      The trouble with these slinky property rights arguments is that they can always be made both ways. CBS owned the transmission medium, but someone else owns the buildings of Times Square, and now their valuable advertising space has been made less valuable. Surely they might argue that if CBS wants to show their building, it has to show their billboards?

      And in any case, property rights are a lousy way to legislate this one. CBS has a government-granted monopoly on a fairly big chunk of the radio spectrum. Or, to put it another way, we, the people, let them use the broadcast medium which they "own". So we, the people, get to establish the terms on which they can do it. So, if enough people regard this as an unethical, deceitful crock of sh*t, CBS don't actually have the "right" which you've ascribed to them.

    10. Re:CBS had every right by billbro · · Score: 1

      Well, actually it would seem to heavily depend on what was said about it. Did anyone say "This is a live shot of Times Square"? If so then CBS is wrong. No question about it because that would be a lie. The CBS logo wasn't "live".

  2. Fake News by doranb · · Score: 5

    The biggest problem here is that it's NEWS organizations which seem to be loving this technology. Is it right for journalists to fake out their viewers (in this case) even when it only involves slighting the competition? I don't think so. I think it's journalistist fraud.


    1. Re:Fake News by base2_celtic · · Score: 1

      Is it right for journalists to fake out their viewers (in this case) even when it only involves slighting the competition? I don't think so. I think it's journalistist fraud.

      I agree. A journalist is a person doing a job, true, but in Western civilisation at least they're the people we rely on to get the information others don't want us to have.

      I admit that I can be an apologist for journalists on occasion, and I like to think that the majority are honest and good people trying to show us the world in an unbiased fashion, but if the networks will stoop to planting their own logo over someone elses just for the sake of looking like they have better coverage, well...

      Who watches the watchers?

      All the best,

      base2_celtic

      --
      Using the holy grail of OSes...
    2. Re:Fake News by Anonymous Coward · · Score: 0

      And the news orgs have always faked us out to make us believe whatever they want. Look at the "concentration camps" in Bosnia in '93.

    3. Re:Fake News by treat · · Score: 1
      I don't think so. I think it's journalistist fraud.

      This is so much less egregious than the usual deceptions perpetrated by the media that I don't think it's even worth complaining about. When they broadcast "news" that is willfully deceptive, how can we ignore that and complain about replacing a competetor's logo with their own?

    4. Re:Fake News by prisoner · · Score: 1

      shit, they've been doing this for years w/o the fancy digital editing rig. Ever heard of Dateline?

    5. Re:Fake News by Anonymous Coward · · Score: 0

      I disagree with this being less egregious. This truly hit shome with "you can't believe anything you read" now including everything you see. This wouldn't be so bad, except that it's so completely hidden. I would wager that over 99% of the viewers still believe that wat they saw existed. That type of deception, and it is deception, is what's at issue. The Enquirer has a _reputation_ for crap. ABC news does not. Herin lies the problem: an age-old source of truth and information is now playing with altering reality to suit their needs at an incredibly base level. The apparent disregard for +99% of the viewers understanding of depiction of reality, is terrifying in that we must now face the fact that nothing we will ever read, hear, or see can be believed.

    6. Re:Fake News by M_Talon · · Score: 1

      I think any sort of digital alteration of an image should be seriously examined on an ethical basis. Altering an image in the manner of adding the first down line to a football game is fine. That improves the image for the viewer without removing anything. But the *removal* of images, even if it's just a logo, and presenting it as unaltered right then is fraudulent. Even if you go back and later say "Oh, we did that", you still defrauded your viewers who depend on journalistic coverage to convey the truth without having to guess what is real and what isn't.

      Digital alteration needs to be regulated. If the government doesn't do it soon, then what you will have is a legal battle. Something like NBC suing CBS, which will make the whole public take notice. I'm sure we're not the only ones who would be outraged to hear the news was being altered and presented as truth.

      --
      Electronic Frontier Foundation for online civil rights information
  3. Yeah by Parsec · · Score: 0

    I'm pretty pissed about Letterman too...

    What? oh...

    So what if one mega-media-corporation is screwing over another mega-media-corporation.

  4. I say it's wrong too by webslacker · · Score: 5

    Normally when you're watching news coverage, there's a trust that the audience puts into the news that they're getting the real deal. It's an implied agreement that the news will present us with facts (both stated and visual), and that we viewers come to expect that. This is one of the things that separates news from sitcoms and drama series. This is why we don't raise a flap if we get computer special effects in the movies. This is why we get pissed if the news gives us doctored footage.

    1. Re:I say it's wrong too by sansbury · · Score: 1
      This is one of the things that separates news from sitcoms and drama series

      Well that line grows thinner every day.

      I say let these guys stretch things as thin as they want. It encourages competition. Traditional news outlets refuse to print (broadcast) tons of not 100%-verified news (even though all the reporters talk about it), and so we have The Drudge Report.

      Broadcasters like CBS/NBC have already lost tons of influence to cable, now thet are losing it to the Internet. The more they do to violate this "trust" the sooner their fall will come. I'm not sorry.

      -cwk.

    2. Re:I say it's wrong too by arn@lesto · · Score: 1

      You were not watching news coverage, you were watching entertainment. If Bart Simpson had walked into the news studio and talked with the people covering times square you wouldn't have batted an eyelid. It would have been part of the entertainment.

      --
      - AndrewN
    3. Re:I say it's wrong too by treat · · Score: 1
      Normally when you're watching news coverage, there's a trust that the audience puts into the news that they're getting the real deal.

      The people who think that the news is telling the truth are ignorant. As much contempt as I have for the media, I have no sympathy for people who believe them. They should know better. Whenever I am in a position to be aware of it, I see blatant lies in the news. (failing to even attempt to check facts is the same thing as a deliberate lie, since they pretend that they do check facts).

      It is new that they're faking video. But that's only because the technology to make it cost-effective is new. The lack of honesty or integrity is nothing new.

    4. Re:I say it's wrong too by Deosyne · · Score: 1

      Of course I wouldn't have; Bart Simpson is a character on a Fox program, so they would have simply covered him with a digitized CBS reporter, or a talking cartoon CBS logo, and I would have never known that Bart Simpson had visited the CBS studio. :)

      Deosyne

    5. Re:I say it's wrong too by Anonymous Coward · · Score: 0
      Normally when you're watching news coverage, there's a trust that the audience puts into the news that they're getting the real deal.

      For this member of the audience it is exactly the opposite. I trust that I am not getting the real deal. Thats the certainty. If you have ever been present at any incident which was later reported in the press or news media, you will know exactly what I mean. The weird feeling when you realise that you have been misled intentionally.

      From this perspective, the issue of blocking advertisments is to be expected.

    6. Re:I say it's wrong too by PK1 · · Score: 1

      But you have to put things into prespective. ALL they did is edit a stupid logo. You didn't get to see the actual thing, but who cares. If they had modified something major then it would have been different...

  5. Substitutions by scumdamn · · Score: 2

    That's like replacing Boris Yeltsin's head with Brad Pitt's and reporting it as news. Their version of actual events was inaccurate to say the least. I wonder if all ugly people could be replaced with good-looking people with this same technique. That way the mother of the septuplets wouldn't have to worry about her bad teeth. Her face could just be replaced with Pam Dauber's.

  6. Commentary by Paolo · · Score: 4

    The New York Times Circuts section carried an article on this very matter as well. It would surprise some people what length advertisers go to in order to make sure their message is being heard. There was once a man interviewed on ABC News whose job is to count up every single ad visible in every second of NASCAR televised racing, along with the duration of visible time. He then punches this in a spreadsheet and uses calculations to both valuate and evaluate the money worth of each ad spot.

    Now advertisers will be pissed because there is no more garuntee that they will be seen on television. Technically the networks have a right to broadcast what they want, but it perturbs me to realize that networks will go to lenghts to block competitor's advertisements, but still interrupt broadcasts with sensational journalism, like the OJ "getaway" and planes landing on freeways.

    --
    "In individuals, insanity is rare, but in groups, parties, nations, and epochs it is the rule." -Nietzsche
    1. Re:Commentary by seaportcasino · · Score: 2

      There was once a man interviewed on ABC News whose job is to count up every single ad visible in every second of NASCAR televised racing, along with the duration of visible time. He then punches this in a spreadsheet and uses calculations to both valuate and evaluate the money worth of each ad spot.

      Jesus, I think this guy classifies for the potentital worst job on earth; Second perhaps only to Rosie O'Donalds Dietitian.

    2. Re:Commentary by ewhac · · Score: 2

      There was once a man interviewed on ABC News whose job is to count up every single ad visible in every second of NASCAR televised racing, along with the duration of visible time. He then punches this in a spreadsheet and uses calculations to both valuate and evaluate the money worth of each ad spot.

      Now advertisers will be pissed because there is no more garuntee that they will be seen on television. [ ... ]

      So what you're saying is that, if I get one of these gadgets for myself, I can digitally remove all the billboards, ads, and other such crap I see on televised sporting events? The race cars will actually look like cars and not a cacophany of stickers and decals? The football players won't be sporting oversized Nike logos anymore?

      Does Fry's stock these gadgets? I am so there...

      (Author's Message: In the hands of only CBS, NBC, et al, such a device has vast potential for abuse. In the hands of an individual viewer, though, it's an unbelievable tool of empowerment.)

      Schwab

    3. Re:Commentary by Cplus · · Score: 2

      This technology could definitely be used as a paid advertising tool.

      Let's say that Coke has an ad on the boards of a hockey game and Fox is carrying the game as well as other broadcasters. Would it be illegal for Pepsi to pay Fox to either remove the advert or replace it with their own?

      I think that this could boil down to something that will have to be considered in the contracts of the sales of broadcasting rights of events. But what happens when an event isn't sold, but is a free event? Where is the control there?

      --
      "Share your knowledge. It's a way to achieve immortality." -- Dalai Lama
    4. Re:Commentary by Anonymous Coward · · Score: 0

      It not only would be legal, but...most people here seem to be unaware that in the above hypothetical situation Pepsi is unlikely to prevail, because Coke is already paying the network to display the sign.

      That's right, Networks do not display advertising for free, not even on a sign at the sight. If you don't pay them they'll block it out. This has been standard practice for decades.

      Anyone involved in any sort of pro sports involving sponsors knows this.

    5. Re:Commentary by randomshiznat · · Score: 1

      Help realize that vision by lending a hand to Broadcast 2000. Yes, it would be very cool to be able to do it yourself.

      I could put my face on the pitcher at a ballgame, and my friends faces on all the other players...

      Or how about being Sonny Crockett in Miami Vice re-runs?

      [Sorry about the "realize your vision" bit, I just got out of a meeting with the marketing folk]

  7. Like it or not... by Greyfox · · Score: 2
    This technology will keep improving and people will keep using it because they can. I can see legal implications, as we are rapidly progressing to the point where we will have to question every photograph, video clip and audio recording that comes before us on the grounds that they are so easily faked.

    As for the Journalist ethics, Journalists conviently forgot those years ago and do now care who they walk on in the quest for the almighty scoop. If they think they can get away with using this technology, they will use it.

    --

    I'm trying to teach myself to set people on fire with my mind... Is it hot in here?

  8. So what? by vlax · · Score: 4

    Nothing bothers me less than to see two giant media corporations go sue each other. I hope they bankrupt themselves.

    Look, what if at hockey games, they start putting up blue screen ads, so that the TV networks can project their own ads onto them? Is this really any different than the way ads are sold now? No, not really. That kind of thing is already going on. Does CBS advertise its competitors for free? No. Big deal. So what if they start editing out outdoor advertising. Would anyone object if it was a cigarette ad they'd edited out?

    The issue of honesty in reporting, which seems to be one of the major concerns here, is a total non sequitor as far as I'm concerned. Raise your hand if you didn't know that what you see on TV isn't always real. No hands? I thought so.

    Jim Naureckas of FAIR seems concerned that this will undermine the credibility of TV news. As far as I can see, TV news already has no credibility, and print and Internet news isn't much more credible. The news is already a part of the entertainment, and is only done so long as it attracts ad revenue.

    What a total non-issue.

    1. Re:So what? by YU+Nicks+NE+Way · · Score: 1
      Look, what if at hockey games, they start putting up blue screen ads...

      "Live, from Madison Square Gardens! The New York Rangers versus the Redmond Blue Screens of Death!"

      Hey, baby, it's got promise...real promise.

    2. Re:So what? by Anonymous Coward · · Score: 0

      What a total non-issue.

      Only to retards like yourself. Keep acting nonchalant, we'll take care of this for you.

    3. Re:So what? by Paelon · · Score: 1

      Something tells me whoever sells the rights to broadcast sports events to the networks has airtight contracts making sure that the ads around the rink will be seen.

      This is why there will probably be no legal issue as far as blocking an advertisement on New Years eve at Times Square goes. After all, it's public property, and they didn't sign a contract (at least not with NBC) to be there.

      I do think there may be some legal recourse if CBS advertised their coverage as live (which they obviously did). I think it's entirely likely a judge would rule that live means unedited footage of something currently happening (and since there was no actual CBS logo out there...). Of course one could argue that if a company can be sued for not accurately representing the truth at one point in time, couldn't you sue a company that undergoes transmission problems? After all, if you were standing where the camera was, it's incredibly unlikely your vision would distort to static for a few frames. :)

      Ahhh the joys of modern legality.

    4. Re:So what? by Hello+folks · · Score: 2

      Apparently it is a big deal to you. You spent the time to sit down in front of your computer, click the nice pretty links, and type that empty comment of yours.

      We have two options here:

      1. You're karma whoring. Great, just what I love, moderator fishing. Perhaps you'll catch the big one, and get a five.

      2. did i say there were two options? umm, well, nevermind then.

      Well, i hope everyone's happy looking at the thirty "what's the point of this?" comments...Perhaps some posters here can grow up and learn to move on. If you spent as much time saying "this is pointless" as you did finding something that isn't pointless, I wouldn't have to see your typing on my computer screen.

      Angry? no, not really. I just like watching the slashdot evolution. Survival of the fittest, even if the fittest are only suckering the moderators. you slowly learn there's a certain window to go in here, or else you're gonna be moderated down. The moderated down stay down, while the up go up. You either become a karma whore, or you never get heard. Period.

      A little long, and a little bit of rambling, but i think i said something here.

    5. Re:So what? by base2_celtic · · Score: 1
      Jim Naureckas of FAIR seems concerned that this will undermine the credibility of TV news. As far as I can see, TV news already has no credibility, and print and Internet news isn't much more credible. The news is already a part of the entertainment, and is only done so long as it attracts ad revenue.
      So upon what do we rely to get info on the world? slashdot relies on news services still, to a large degree. Online news agencies such as ZiffDavis are even worse than their offline counterparts, and don't have the people on the ground.

      Only traditional news agencies have the manpower to get to stories fast. Yeah, they hype it, they sell it and they try to prolong the story to the detriment of others. But they're all we've got.

      The alternative is clear; just look at china, or (to a lesser degree) Australia (if we're not careful).

      all the best,

      base2_celtic
      --
      Using the holy grail of OSes...
    6. Re:So what? by Anonymous Coward · · Score: 0

      Look, what if at hockey games, they start putting up blue screen ads, so that the TV networks can project their own ads onto them? Is this really any different than the way ads are sold now?

      Actually, they already do this at baseball games, with the large wall spaces behind the catcher.

      No, not really. That kind of thing is already going on. Does CBS advertise its competitors for free? No. Big deal. So what if they start editing out outdoor advertising. Would anyone object if it was a cigarette ad they'd edited out?

      Yes, I would. If there's a cigarette ad, people should see it, just so that it's clear to them what an ugly hole advertisers are turning their world into. If you don't want it there, please don't ask someone to remove it with some digital sleight-of-hand. Petition the government to put restrictions on where advertisements can be placed (by the roadside? On national monuments? In space, visible from the earth?) and how large they can be.

    7. Re:So what? by Anonymous Coward · · Score: 0

      Things like this have been happening for years on live television. I remember a few years back a TV network decided to superimpose a series of ads on a section of the crowd. This was a live broadcast of rugby match, and caused a large outcry from the public. Since then they have cleaned up their act and now only use virtual ads on top of stadiums and the like.

    8. Re:So what? by Felinoid · · Score: 1

      1. You're karma whoring. Great, just what I love, moderator fishing. Perhaps you'll catch the big one, and get a five.

      I would just like to point out that the ONLY reason ANYONE is accused of being a karma whore is the accuser disagrees with the accused.
      Generally the accused is someone who expresses pritty much the same opinion even when he is NOT being moderated... Thies are clearly the persons own honnest views..
      The accuser is someone who not only has an unpopulare opinion but is compleatly indept at expressing it. I see this a lot. People with unpopulare opinions often abadon tact just so they can pretend they are of an OPPRESED opinion rather than one that is mearly unpopulare.
      This Karma whore nonsence is just one example of way way to blame an inability to express your views in a meaningful way.

      The fact of the mater is.. if you post ANY opinion in such a tactless mannor you WILL be moderated down. We just don't see many populare opinion posts that do lack tact.
      We also don't see many well done unpopulare opinion posts.. Thies are the ones deserving of Mod 5 and they'd get it if people would just give them.
      If I really was a karma whole thats what I would do.. post a boat load of really well spoken unpopulare opinion posts... becouse it's more valuable to have the status que challanged.. Moderators eat that stuff up.. Becouse it's a good thing....
      But I have my agenda... and I'll post my views as I see fit... If you agree with me I'll be glad to have your support if you disagree then challange me.. if all you can do is cry "Karma Whore" you are not going to be making any points with me...

      --
      I don't actually exist.
    9. Re:So what? by Hello+folks · · Score: 1

      >>I would just like to point out that the ONLY reason ANYONE is accused of being a karma whore is the accuser disagrees with the accused.

      Actually, I agree. This is a non-issue. That's why I didn't try to post anything about it.

      I would actually use a meaningful attack on you if I did disagree, but since I don't, it doesn't apply here.

      Anyone could've used a post like that, and many did.

  9. Did CBS Inform... by mochaone · · Score: 2

    viewers that it was doing this? If not, they're setting a dangerous precedent.

    --
    Hates people who have stupid little sigs
  10. Just Wrong.. by Anonymous Coward · · Score: 0

    It is anti-competitive to block ads in such a way. This type of behavior will only us later (politicians getting edited out or in). Continued abuse of technology in this way can easily lead to 1984-like scenarios.

  11. Memories. by jelwell · · Score: 5

    40 years from now I'll lean over to my grandson and tell him how I remember so vividly my evening at time Square, "It was so much fun, everyone was screaming and laughing. The ball was getting ready to drop, and the Astrovision had Dan Rathers talking about the event live. Oh Jonny, you should have seen it live - it's just not the same on tv, you know."

    Joseph Elwell.

    1. Re:Memories. by ckd · · Score: 2
      Oh Jonny, you should have seen it live - it's just not the same on tv, you know.

      The whole "live vs. TV" thing reminds me of a USENIX keynote in 1994 (the summer conference in Boston). Penn Jillette (of Penn & Teller) was the speaker, and the keynote was being sent over the Internet MBONE (multicast networking).

      He made a point of saying that the people watching on the Internet were getting "the exact same experience" as those of us physically present.

      Of course, they weren't. The actual speech was pre-recorded, and shown on projection screens at the conference as it was being sent over the MBONE. Meanwhile, he was standing on the stage performing magic tricks while his recorded image gave the speech.

      With his usual comic timing, the words "exact same experience" were replayed right when he was doing a fire-eating demonstration or something similarly spectacular.

      That was one of the best USENIX keynotes I've seen, if not the best.

  12. The big corporations should get used to it by Jeffrey+Baker · · Score: 4
    NBC, CBS, and anyone else who produces an advertisement had better get used to this treatment. The fact of the matter is that my brain has this exact capability. Whenever an advertisement comes into view, my mind covers it up with chromakey blue. I just don't see that stuff any more.

    Jakob Neilsen claims that web users have been observed to develop defensive techniques against banner ads. These techniques include scrolling the banner out of view, or staring at the cursor while the rest of the page loads. Advertising effectiveness is falling on the WWW, hopefully it will start falling everywhere. It would be the first step to ending the disgusting consumer culture in the USA.

    -jwb

    1. Re:The big corporations should get used to it by gfxguy · · Score: 1
      Wishful thinking.

      Advertisements are more pervasive than ever, and will continue to be. They are really succeeding when you don't notice it (like placement in TV and movies).

      Unfortunately, the more ads there are, the less we will pay attention to them, but the more the marketing leeches will convince companies they need more advertising.

      You people upset about CBS? This is nothing compared to what you will see (or won't see, or think you are seeing) in the future.

      --
      Stupid sexy Flanders.
    2. Re:The big corporations should get used to it by beme · · Score: 1

      Actually, I'd prefer the obvious banner ads to the more insidious 'advertisement as content.' The more savvy the viewer, the more hidden the advertising. IMHO, anyways.

      -beme

      --

      -beme
      1971
    3. Re:The big corporations should get used to it by Super_Frosty · · Score: 1

      Yeah, and it would be the first step to ending free TV, web sites, and radio. Advertising pays for a lot of stuff in our society. It even pays for me to surf the web, and then it really doesn't bother me! (Don't know what I'm talking about? Check out All Advantage.)

      --
      No comment at this time
    4. Re:The big corporations should get used to it by norn · · Score: 1

      Way to sneak in the alladvantage pimp.

      Advertising doesn't pay for TV, web sites, or radio. It pays for the salaries of those who work at these places. This is not the same thing (try to imagine a world that isn't capitalist).

      -Chris

    5. Re:The big corporations should get used to it by Inoshiro · · Score: 2

      "Actually, I'd prefer the obvious banner ads to the more insidious 'advertisement as content.' The more savvy the viewer, the more hidden the advertising. IMHO, anyways."

      So let's all join hands and thank the public education system of the United States of America (and lazy, stupid people everywhere) for making it easier to filter out the useless and annoying advertisements targetted at the great unwashed!!
      ---

      --
      --
      Internet Explorer (n): Another bug -- that is, a feature that can't be turned off -- in Windows.
    6. Re:The big corporations should get used to it by Inoshiro · · Score: 1

      Thankfully, it's very easy to defeat all advantage :-) Free web, advertising free!
      ---

      --
      --
      Internet Explorer (n): Another bug -- that is, a feature that can't be turned off -- in Windows.
    7. Re:The big corporations should get used to it by Anonymous Coward · · Score: 0

      >Free web, advertising free!

      Heh, that's good. I assume that you are using fake surf?

    8. Re:The big corporations should get used to it by Super_Frosty · · Score: 1

      It doesn't pay for *all* web sites, but the larger, independent ones. And porn sites. :-) "PLEEEAZE CLICK HERE AND VISIT MY SPONSERS PLEEZE!"

      What does pay for these things, if not advertising?

      --
      No comment at this time
    9. Re:The big corporations should get used to it by Inoshiro · · Score: 1

      Actually, a friend homebrewed something in VB. I stuck it on some sacrificial machines that had Windows on them. They're on for CSC/RC5-64, so they might as well pay for their electricity/net connection. I can't wait until I can sell my spare proccessing time to grad students >;-)
      ---

      --
      --
      Internet Explorer (n): Another bug -- that is, a feature that can't be turned off -- in Windows.
  13. This is a Big Deal! by pb · · Score: 5

    Okay guys, read the article. It sounds like this was an actual physical logo, like a billboard. Not the stupid thing in the bottom-left-hand corner of the screen!

    I don't care who owns the transmission, if it's live, I want to see what's there! It's New York, for cris'sake. If they had a partnership with Lipton and digitally changed the big Cup-a-Noodle display or something, I'd be pissed!

    (Why? Because I was at Times Square for New Years last year, I stared at that thing for three hours, and I kinda like it. I trust my news for some reality now and then, and if I found out that they lied to me like that, I'd be annoyed.)
    ---
    pb Reply or e-mail; don't vaguely moderate.

    --
    pb Reply or e-mail; don't vaguely moderate.
    1. Re:This is a Big Deal! by Lucy+Linux · · Score: 1

      I don't care who owns the transmission, if it's live, I want to see what's there!

      I agree! Once live transmissions begin to be regularly mutilated there will be a complete loss of trust by the audience. At least, that part of the audience that actually engages their brains. Thoses who are watching solely for entertainment will probably be content with the doctored images .

      Code is garbage in garbage out.
      Languge is garbage in, non-sequitor out.

      --

      Code is garbage in garbage out.
      Languge is garbage in, non-sequitor out.
    2. Re:This is a Big Deal! by GnrcMan · · Score: 2

      Exactly. You must remember that marking something as "live" has many more connotations than just "you are seeing this real time". Indeed, many live broadcasts are delayed 3 hours here on the west coast (SNL being a classic example). The only real meaning "live" has in these cases is "unedited". Take that away and live has absolutely no meaning.

      --GnrcMan--

    3. Re:This is a Big Deal! by rawrats · · Score: 1

      This reminds me of the new addition to NFL broadcasts. Anyone else notice the yellow line that signifies the first down marker? Well it doesn't exist except on your screen but it sure looks real to me. Personally, I love it, but I have a friend who went to a game and wondered out loud where the yellow line was.

      Scary.

      --
      -- jar
    4. Re:This is a Big Deal! by bheckel · · Score: 1

      I think the issue here is the right of a broadcaster to simply not show scenes that they disagree with (i.e. turn the camera away or change the camera angle) which is passive vs.the sinister replacing of images which is activeand much more damaging to a station's credibility.

      --
      ~
      ~
  14. You know what? by mindstrm · · Score: 3

    Sure.. they own the broadcast.. but if the general, fair assumption that it is 'live' then it should not be edited. Period. One could launch a class action suit saying that they deliberately did *NOT* give you fair, live coverage of the event, as they claimed to have done, and, in that respect, wasted your evening.



    1. Re:You know what? by SheldonYoung · · Score: 2

      They are not required to provide fair coverage or to not ruin your evening. They can't make you watch.

    2. Re:You know what? by gfxguy · · Score: 1
      I agree with mindstrm, if they say it's live - but edit what you see (which automatically implies it's not live - those things must be delayed by several frames more than it normally would be, I know, I work in the medium), then it might be considered false advertising. Not just because it's not live (since I'm reaching with that), but because live is generally accepted as unedited.

      If anything, I'd hope something happens that would make content providers in any medium openly state that images or sounds they are hearing are not necessarily reality.

      --
      Stupid sexy Flanders.
    3. Re:You know what? by Anonymous Coward · · Score: 0

      There's the problem that any footage that even contains the logo of the broadcaster is edited. Un-edited footage would be a raw stream from the camera to the TV with no overlays.

      "Live and unedited" has been pre-recorded and manipulated for years. I don't see this changing any time soon.

  15. Stealing by dattaway · · Score: 3

    If I framed up a news page with other's content and covered up their articles, I'd be in hot water. So, what grounds does CBS have taking footage of other people's buildings and plastering other ads on them?

    Imagine you own a 100 million dollar building in Times Square and arranged some advertising on New Year's Eve. No one sees it.

    I hate advertising and don't know why I'm defending NBC, but I think CBS pulled a boner.

    1. Re:Stealing by Anonymous Coward · · Score: 0

      Accept the 2 million people in times square

  16. NBC - ABC by matth · · Score: 1

    I personally think that it's fine for people to censor things. I mean no one had any kind of license agreement, and as far as I know there is no reason they HAVe to display anything on the TV (if they are doing the broadcast medium)... so I don't know that they did anything wrong.. now ethically that's another question.. =)

    Matt

  17. i say it's not. by mystryda · · Score: 1
    is it wrong, as in unethical? i say no. they have done nothing unethical. you chose to believe them, and you know, as any halfway informed viewer, that there is always going to be artistic license; any even minor student of philosophy will tell you that it's impossible for someone to be without bias. since when do we persecute the tabloids for dramatizing even the most trivial? granted, i don't read them, but are they doing something unethical? no. and it all goes into how much faith and realiance you put into the program your watching, the electronic signal that comes through your screen. if you really want to know what's going on, then go. if not you're not gonna go, then you gotta trust someone. but they never promised that they wouldn't alter the image. did you think that the logo for the channel was actually "there" and floating around in mid-air? it's about on the same level.

    --
    miskam evets
    1. Re:i say it's not. by mochaone · · Score: 1

      but they never promised that they wouldn't alter the image

      I love this kind of sophist viewpoint. Does the constitution specifically say that it's wrong to abort babies? No, but rational people can agree that it is a tragedy, irrespective of your opinion on whether it should be restricted.

      CBS is clearly playing in a gray area that may come back to haunt them.

      --
      Hates people who have stupid little sigs
    2. Re:i say it's not. by webslacker · · Score: 2

      Artistic license happens in fictional works... you know, stuff that's "art" uses "artistic license." This does not fall into the same category as news coverage. If they're going to alter video footage and try to pass it off as news, then yes, that is unethical. If they don't like NBC's logo, they had the option to blur or mosaic it out in a way that lets the viewer know that it was altered.

    3. Re:i say it's not. by Wah · · Score: 1

      and it all goes into how much faith and realiance you put into the program your watching, the electronic signal that comes through your screen. if you really want to know what's going on, then go. if not you're not gonna go, then you gotta trust someone. but they never promised that they wouldn't alter the image.

      uh oh, they didn't promise that they won't come to my house and kill me, should I be scared? So the only rational way to trust the media now, is to explicitly NOT trust them, then they must explicitly state they won't lie, back it up for a few years, then I can trust 'em again?

      Actually I think that's a better way to approach media now. Don't give 'em the time of day until you see their sour^H^H^H^Hethics guidebook.

      --
      +&x
    4. Re:i say it's not. by susano_otter · · Score: 1

      What?

      Just because bias is unavoidable, it doesn't follow that it's acceptable.

      If a reporter strives for objectivity, strives to report facts, strives to maintain a strict legal and (more importantly) a strict ethical standard; if a reporter does all these things, then the news you end up with is much more like unbiased factual reporting that the new you would get if the reporter says "well, objectivity is impossible, so I won't bother with anything but telling people whatever I want."

      Objectivity (in reporting) is a noble goal, and one that every self-styled ``news service'' should aim at; that's the simple ethical question.

      Some people seem to think that since the major media has proven time and again that they have only the most threadbare ties to the truth, that it's okay for this state affairs to continue--after all, if everybody knows about it, it's not really a problem, right?

      Wrong. The real tragedy here is that we all know about this, and we continue to accept it. We continue to pretend that NBC is different from the tabloids, we continue to let all the major media pretend that they're objective--and then we argue the truth of this story and other news on forums like /.

      Here, if someone mis-spells ``milennium'', they get flames uncountable. If someone misrepresents the deadline of a UDP against @home, the readers are quick to set the record straight--and when @home responds to the UDP proposal, people discuss the underlying facts and falshoods of that response in a public forum.

      The major news networks seem to think that because their news is not open to broad debate, they are free to be as biased as they want--and they're right. What's even worse is that so many people are willing to accept this state of affairs.

      Er. . . well, anyway [rant mode off]. . . I just wanted to say I think the ethics of NBC's behavior are pretty questionable. Thank you and good night.

      --

      Any sufficiently well-organized community is indistinguishable from Government.

    5. Re:i say it's not. by Anonymous Coward · · Score: 0

      From: Krusty the Clown You have made one error in your argument: You imply in your first sentence that viewers have a choice. They do not. They are not even aware of the altering of reality at this level. The sheep of the world watch ABCCBSNBC news and believe its reality. The brilliant quote by Jack Nicolson (military general role) comes to mind: "You have the luxury of not knowing what I know." We know but the great unwashed have no clue what is going on. That is why it is so fundamentaly wrong.

    6. Re:i say it's not. by Lord+of+the+Files · · Score: 2

      There's a difference between something which to a casual observer appears to be reality, and something which appears to be fiction. In general we expect that when we are shown something which appears to be reality, but actually is fiction, we will be informed. An example would be the radio broadcast of War of the Worlds. There was nothing wrong with the show, but the station still had the responsibility to make it clear that it was fiction.
      The floating logo for the channel is clearly fiction, no one is likely to believe it exists in reality, as you pointed out, and so the station has no responsibility to point this fact out.
      Had they made it clear that they footage they were showing of Times Square had been altered no one would have cared - they're entitled to alter it however they choose. The problem is when they pass it off as unaltered.

      --

      God does not play dice - Einstein

      Not only does God play dice, he sometimes throws them where they

  18. Maybe problem will solve itself by ForteBravo · · Score: 3
    I see more than one problem here. Notwithstanding any moral implications, there are a ton of legal questions.

    Scenario A: Networks airbrushing over each other's billboards, buildings, etc. with different sponsors

    This will solve itself, because the networks are on a level playing field -- they will most likely come to an out of court agreement, unless they are all as ill-mannered and belligerent as the CBS president.

    Scenario B: Networks inserting advertising onto the billboards/signs of smaller businesses.

    I almost HOPE they do this. After all, they could argue that the local businesses are getting free advertising merely by being shown in the background of a TV show, and thus the network is merely reclaiming ad space previously given away for free. I'm pretty sure this would backfire though, so I'm not too worried.

    The networks inserting advertising onto anything and everything that moves. And stuff that doesn't.

    This is the real problem. Most advertising is obviously advertising, but there is a subset that masquerades as truth. Fake websites, fake movie advertisements, some infomercials, and so on. Most of that stuff is easier to pick out because it falls into an advertising "context" -- a 30 second spot, or whatever. But what if ad agencies realize that there is an opportunity to truly blur the line between advertising and reality? Insert an ad masquerading as truth into a show professing to report the truth? How much would that be worth? I know that fake websites are harder to distinguish from fake movie trailers simply because there are no contextual clues ("Rated 'Y' for Yummy").

    Just food for thought.

    --

    ----------
    "If children weren't copyrighted, no one would have babies." -- Alex Eulenberg

    1. Re:Maybe problem will solve itself by Disco+Stu · · Score: 2

      But what if ad agencies realize that there is an opportunity to truly blur the line between advertising and reality?

      This already happens. PR Firms regularly put together news-like segments and distribute them to news agencies. The news agencies then air those segments (they look professianally done) in their evening news broadcasts. Pharmaceutical companies really take advantage of this sort of thing. Often, on the nightly news, there will be a segment about some new drug breakthrough. That segment will have been put together by the PR Firm that the pharmaceutical company has hired.

      There was a really good program on NPR a few months ago about PR firms that discussed this stuff. I tried searching the archives but couldn't find it.

    2. Re:Maybe problem will solve itself by Anonymous Coward · · Score: 0

      The real question, of course, is once they can doctor ads in real time, when do they doctor the story? "We just enhanced it a bit" - Sort of like when NBC "Enhanced" the Gas tank explosions on the pickup trucks by adding rocket engines (estes I assume) to make sure things went "Bang" - Hey, down we can do it digital, and not get messy.

      I work for one of the Big 3 in News as a programmer. I hope we never stoop this low, but...

  19. Teevee by Signal+11 · · Score: 1
    What, nobody knew until now of the Reality-altering field that TV projects onto the world? (sarcasm) Wow, I'm impressed. (/sarcasm)

    Seriously, anybody here honestly believe TV is a valid indicator of reality? Unbiased reporting doesn't exist (columbine and the hellmouth anyone? How about DeCSS?), and in many cases isn't even well-researched. I regard most of what I see on TV as gossip. The notable exceptions are: the weather (atleast they admit they lie!), Star Trek (which I believe is Divine Truth), and Monty Python re-runs.

    The conservative elements in our society take TV far too seriously. Warping children's minds? Sure, flip on Barney and Friends or that Pokemon show. Violence and sex on TV, evil? Well, sex on TV doesn't hurt unless you fall off. As for the violent part... well, watching Roseanne.. *shudder*. Yeah, well.. I guess maybe they were right. Scratch this post. =)

    1. Re:Teevee by Anonymous Coward · · Score: 0

      what the fuck are you babbling about this time? I cringe when I read your posts. it's almost as if you have no brain. are you on ritalin, dude? you have an inability to persent coherent, cogent thoughts. i hope you fall off a buidling.

    2. Re:Teevee by jheinen · · Score: 1

      The vast majority of Americans are not as sophisticated as you. They believe what they see on TV and, for better or worse, it is through the medium of television that they get most of their information about the world around them. TV news anchors are perennially near the top of the list of people who garner the most trust in this country.

      Until now, most news has been reported truthfully, if often out of context. But at least you could be sure that what you saw through the lens of a reporter's camera was an actual, unaltered image of what was going on, and you could make your own judgement about its meaning and significance. We have now entered a world in which it is no longer possible to trust the images you see that are reported as news. This is bad news indeed.

      --
      -Vercingetorix
      "Necessitas non habet legem." -St. Augustine
    3. Re:Teevee by Arandir · · Score: 2

      "The conservative elements in our society take TV far too seriously."

      So do the liberal/progressive elements. And since TV is largely produced by liberals and progressives, it's a wonderful symbiotry.

      --
      A Government Is a Body of People, Usually Notably Ungoverned
  20. A realization. . . by jafac · · Score: 2

    When i read the article about Dan Rather's objection to CBS's use of the technology, there was a genuine flavor of: "no, we really do think that this use was over the line, and that the previous use in whimsey on the morning show was okay".

    Well, that's fine and dandy. In my book, even counts as a retraction of the previous stance of "this use does not go counter to our guidelines against digital modification of images".

    Hmmph.

    Then they go on to mention that the CBS morning show is in trouble, ratings-wise. And that they had spent $30 Million trying to fix it up. Then things became clear. This was all a publicity stunt.
    Sure, they probably genuinely were playing around with covering up NBC logos with CBS logos, etc. But the hubub that resulted, the news articles, the allegations, the unethical stance, the retraction, righteous indignation. All sounds like a carefully orchestrated publicity stunt to me. Otherwise, this wouldn't have gotten nearly the media coverage it had.

    I wish I had a nickel for every time someone said "Information wants to be free".

    --

    These are my friends, See how they glisten. See this one shine, how he smiles in the light.
  21. The Big Picture by 1DeepThought · · Score: 1
    Maybe they have a legal right to do this, I don't realy know US law. However, if they cover a competitors logo now what is next. It is very much like the censorship debate, which has been very busy here in au lately. We don't want to see child pronography or ultra right wing views, nor do we realy care if CBS covers up NBCs logo. But where from here? Where do we stop the censorship and when is it OK for a TV network to block something in a broadcast? I believe these things walk a very thin line and we have to be careful and take the view of where it could end up, rather than it's direct impact now.

    Just think of the things this could lead to. What are we going to let the media get away with? A stance needs to be taken on issues like this otherwise before we know it all our media is fiction and we are living in "1984".

    "Patience is a virtue, afforded those with nothing better to do." - I don't remember

    --

    "Patience is a virtue, afforded those with nothing better to do." - I don't remember

  22. Ethical Dilemma. by Parity · · Score: 3

    For those that didn't read the article, this was a gigantic bulletin board in Times Square on New Year's Eve.

    On the one hand, CBS does have the ability and the right to adjust its broadcasts. Censoring-squares or blurs are done all the time, for reasons from 'decency' rules to protection of innocents in crime footage.

    OTOH, they made it look as if their logo was really there on New Years Eve, misrepresenting the broadcast as live and unedited coverage, at least implicitly.

    I think the ethical way through this dilemma is actually pretty simple. CBS should have covered the NBC logo with something that was clearly artificial. Maybe a blur, or a black square, or even their own logo - but done 'flat', maybe in a brick-layout, so that it was obviously a computer mask over something being covered. Then CBS edits the offending content while at the same time not creating a misrepresentation problem.

    (The question of why they didn't move Dan Rather -is- a good one though... )


    --Parity

    --
    --Parity
    'Card carrying' member of the EFF.
    1. Re:Ethical Dilemma. by SheldonYoung · · Score: 2

      There is not ethical deliemma. They have no obligation or right to provide unaltered representation of live events. They can even make it look like there's a riot.

      It's their signal and they have no more responsability to show the Real World than the Weekly World News.

      It sucks, but it's true. Who knows, it might even be a good thing - it could be the end of 2.5 minutes of commercials every 15 minutes by replacing them with more subtle in-the-picture ads.

    2. Re:Ethical Dilemma. by Parity · · Score: 2

      It is an ethical dilemma; Ethics asks the question, what is philosophically right or wrong, not the question of 'what can we get away with.'

      The dilemma comes in that there is a perception by the public that television broadcasts that are reported as 'news' or 'event coverage' are going to be -factual-. To deliberately make them non-factual is the same as telling a deliberate, plausible lie for your own purposes.
      You're resolving this dilemma with a flippant answer. They own the airspace, sure, so? Does that mean that because the New York Times owns the printing presses they can publish an issue about the (non-existent) presidential assassination?

      I don't know all the legal issues, but, I've been told that the Weekly World News situation is that a) they interview lunatics and crackpots, so they really are reporting what 'witnesses' said so the news is 'true'. b) Their crazy photos and drawings are marked as 'artists depiction.' and c) They -do- get sued (sometimes) by people irritated with them and their representing nonsense as news, they just fight it in court so that even though they lose (eventually) and have to print a (tiny, on page 7) retraction, the plaintiffs have spent far more money than it was worth. This is expensive for WWN (or any other tabloid with the same practices) in the short run, but discourages vigorous enforcement of their responsibility to be truthful.
      Being -able- to evade responsibility, however, is not the same as not having responsibility.

      --Parity

      --
      --Parity
      'Card carrying' member of the EFF.
    3. Re:Ethical Dilemma. by SheldonYoung · · Score: 2

      Ethics also asks the question about who is fit to judge what is right or wrong. The viewers? Other companies whos adds are edited? The courts? CmdrTaco?

      I am pessimistic about the media, I thing they just barely manage to predent it's reality. The fact is, it's ALL edited, not just some little ad. They edit it by chosing what (not) to show, how to present it, in what order, during what times of days, and with what sort of commentary.

      They could avoid showing the competitors ad by just not putting it in the camera shots. Now, I personally would prefer my Live programs to be as Real as possible, but I don't think they have any responsability to present it to me.

      In the media I can't set my threshold to -1.


    4. Re:Ethical Dilemma. by Anonymous Coward · · Score: 0

      Theres a new US law that prevents false coverage of news that may incite acts of war or agression between countries. No longer can CBS digitally render canadian window snipers shooting pregnant mothers walking along the sidewalk. Naturally they never did... yet.... but now its a severe federal crime against the US.

      So you are wrong. CBS can't do anything they want with a news feed.

    5. Re:Ethical Dilemma. by Parity · · Score: 2

      The media makes its funding from advertising revenue, based on the number of viewers. Thus, the media is making a profit by selling viewers time to advertisers.
      If you take something from somebody, you have a basic obligation to give them something in return. (Postulating the reverse would condone theft and slavery).

      On another point, we have a generally responsibility to be truthful. It's also all right to be silent on topics we don't want to discuss, and we can tell untruths in the form of fiction - if we first admit it's fiction. It is not, however, right for someone to go around telling lies for profit. We call such people con-artists.

      On that pair of basic principles of human ethics in modern 'western' culture, it follows that telling viewers you're showing them a picture of times square when you're really showing them an edited picture of times square is both wrong on its own merits (as a lie) and wrong because you're cheating the customer. (We'll give you images of an event just as it's happening in exchange for your advertising-reception time).

      It seems to me, then, that by the standards of the society that includes all the affected parties (both tv companies, the owner of the edited sign, and the viewers) that the action was wrong.

      Never mind the specific ethics of journalism, which any news program should reasonably be expected to abide by.

      Besides, what you keep saying is 'Well, they're wrong and bad and evil but they have the -right- to be wrong and bad and evil.'

      I'm doubtful that they have that right legally, though I expect we'll find out, and I think that by the standards of belief of the culture they a part of (modern America, modern western civilization) they certainly don't have that right, and given that journalistic ethics are largely concerned with truth and integrity...

      So, under just what system do you think they have 'no obligation' to be truthful in what they report as factual, and a 'right' to use their airwaves for any purpose they chose?


      --Parity

      --
      --Parity
      'Card carrying' member of the EFF.
    6. Re:Ethical Dilemma. by SheldonYoung · · Score: 2

      The basic premise is that Live does not mean Real. The Live episode of ER was not real.

      Most people here seem to assume that Live means Factual and that if it isn't they should be required to post a disclaimer.

      I say, assumptions are dangerous. Unless they say it's factual, don't assume it is.

      Another point: Is it ethical for the competitor to hi-jack real-estate on the competitors images?


    7. Re:Ethical Dilemma. by Parity · · Score: 2


      Most people here seem to assume that Live means Factual and that if it isn't they should be required to
      post a disclaimer.


      I say, assumptions are dangerous. Unless they say it's factual, don't assume it is.


      Well, I suppose that's a valid point in trying to resolve the dilemma in favor of CBS's actual actions, though I don't think it makes the dilemma non-existent. I might argue that coverage of a real event and coverage of a fictional event are not the same thing but I'm not really interested in carrying the debate to that point.



      Another point: Is it ethical for the competitor to hi-jack real-estate on the competitors images?


      Probably not. If NBC chose their ad positioning deliberately to gain air-time on CBS, that was pretty sleazy, but still, to be cliche, two wrongs don't make a right. CBS could have eliminated the 'hijacking' with a censoring-square or by using camera-angles that didn't show the NBC logo without being misrepresentative.

      --Parity

      --
      --Parity
      'Card carrying' member of the EFF.
  23. The Ultimate in Mass-Dillusion by Syn.Terra · · Score: 1

    Soon appearing on a TV screen near you:

    ROOTERS (BS) -- "Rooters reported that at the inaguration(sp?) of President Donald Trump this past week, CBS used their new "eMass eDillusion" technology to superimpose an image of the president "gettin' jiggy with it" during his inagural speech. CBS authorities claim that it was "some hacker punk that broke into our system", but millions were not spared from the horrible image many believed was a new style in clothing"

    ...

    Please, as if the thought of doctored images in newspapers wasn't bad enough, now I can't even trust the news on tv!


    ------------

    --
    "Okay, who taught the cat how to type ctrl alt delete?"
  24. NBC's Digital Ethics Should Be Questioned by didjit · · Score: 1

    In reference to NBC's comments, I think that their own ethics should be questioned. They make claims against CBS's digital ethics, but NBC is guilty of far worse. My point: NBC's ridiculous, unethical, and panic-instilling movie "Y2K." This seems to be an ethical violation which predicted a disaster of the digital form. This was a severe mistake by NBC and they shouldn't question people's ethics after such a ludicrous disaster movie.

  25. Dan Rather's comment on all of this - by H-Monk · · Score: 2

    The Yahoo article doesn't make this clear, but Dan Rather is upset because there's a bit of a journalistic-integrity-type issue (spelling?) at hand with this digital editing. This issue was also touched on by a few people in the previous /. article. Basically CBS displayed an image, promoting it as live and implying it as being unedited, but altered the image without telling anyone that it was altered.Many people are forgetting (and most people don't even realize) how easy it is to skew or alter an image or it's perception without using CGI effects; and let's not mention editing techniques. Television is a difficult medium for fair, evenhanded journalism. It's nice to see people on the inside complaining, but it's going to be a hard struggle that gets worse before it gets better.On another note, the surest way to fix things is with an eduacted audience. And be just as wary of counter-news and underground- and alternative-reporitng as you would normal reporting.

    ----

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    1. Re:Dan Rather's comment on all of this - by Robert+S+Gormley · · Score: 2

      One could also be slightly more pessimistic and say that Dan Rather's is playing CYA. Covering his ass and reputation, so he doesn't get known as "the guy who was right in that faked Millenium broadcast"

      --

      Open Source. Closed Minds. We are Slashdot.

  26. Blue screen ads won't happen by barzok · · Score: 2
    Because then the people in the arena would see nothing. And I'd say it's a safe bet that there are more events in any arena than are televised. The arena managers make the deals for ads in the arena, NOT the TV people. Blue screen ads have no value for them, it would cost them too much money.

    What I CAN see happening is CBS putting an ad over a billboard during their broadcast.

    1. Re:Blue screen ads won't happen by wayne · · Score: 1
      Because then the people in the arena would see nothing. And I'd say it's a safe bet that there are more events in any arena than are televised. The arena managers make the deals for ads in the arena, NOT the TV people. Blue screen ads have no value for them, it would cost them too much money.

      I do some contract work for a company that makes those signs, and from everything I know, this is BS. Especially in the pro sports area, there are national marketing companies that contract with things like Coke and Nike, and they do this in conjunction with the TV network folks. Coke doesn't want Pepsi ads being displayed when they have bought the rights to the ads in the game.

      At least one of the competitors to the company I deal with is a "complete package deal", where the company pays for the signs, the person running the signs, and lines up all the advertisers. The arena/stadium owners just collect a (large) check.

      Also, at least the company I deal with has the ablity to easily change the ads that are displayed depending on the game. It would be trivial for them to show the bluescreen only when there is a TV broadcast.

      --
      SPF support for most open source mail servers can be found at libspf2.
    2. Re:Blue screen ads won't happen by Medieval · · Score: 1

      Why not? Microsoft could make a KILLING from blue screen ads alone! ;)

  27. no different from banning tiny image flashes by Drake42 · · Score: 1

    They made a law saying that you can't have a minute flash of an image in a video stream in order to make you crave hamburgers at the movie theatre. This will be no different. A few people will abuse the current lack of standards, people will get pissed and a law to this effect will be passed:

    Any video stream marked as "live" may not contain any image manipulation except the addition of visual borders around the side of the image to convey the live status or other information about the feed. The border may cover part of the live feed, but may not at any time appear to be a part of the live stream of images.

    Once that goes in to law no one will be concerned about this any more.
    Drake42

    1. Re:no different from banning tiny image flashes by furiousgeorge · · Score: 1

      >>They made a law saying that you can't have a >>minute flash of an image in a video stream in >>order to make you crave hamburgers at the movie >>theatre. no they haven't. please check your case law. subliminal inserts are perfectly legal. They have also never been demonstrated to have any actual impact. They are considered poor taste, but there's nothing against them.

    2. Re:no different from banning tiny image flashes by eht · · Score: 1

      Tree in the US, though in Canada they're still illegel even though there has never been any demonstrated impact

  28. Please by Anonymous Coward · · Score: 0

    All of you pseudo intellectuals lay off the fucking references to 1984. Jesus H Christ I'm fucking sick of reading it.

  29. defensive techniques against banner ads by datafred · · Score: 1

    Just filter them out, like everyone with a trace of a clue is doing. I haven't seen a single banner ad for months.

    --

    --
    Play Match-It.

  30. What next? by big_bang · · Score: 3

    I'm happy to see NBC going after CBS for faking what we see on TV. If CBS isn't stopped now, the next thing you know, they'll be showing fake exploding trucks.

  31. Who's on first? by Anonymous Coward · · Score: 0

    " How much of this is faux righteous indignation on the part of NBC?"

    And how much is because they weren't first utilizing this idea?

  32. CBS was wrong. by blackwizard · · Score: 4

    This is an interesting issue...

    On one hand, I don't like advertising -- and it was pretty creative to block out NBC's logo. But on the other hand, I think CBS was wrong to do this. Why? The main reason is that you are no longer reporting what is *actually* happening -- not only are you "slanting" it (as is what usually happens) but you are decieving viewers into thinking that the something is there which is not there. Done well, sure, it's hard to notice, (unless you're NBC) -- but I think it's unethical. Furthermore, I think it's unethical to plaster your logo in other places where it actually isn't, like the buildings and carriages that the story was talking about.

    It's great to have the technology to do this. Pretty darn nifty, I would say -- but I think it is unethical to use the technology in a deceiving way.

    The bottom line? They can do whatever they want with their broadcast. But I think it makes them look bad when they deceive people -- but hey, what am I complaining about -- I don't watch TV anyway. Yet another reason not to watch CBS.

  33. Who cares by spaceorb · · Score: 0

    NBC cries "unethical!" only because they didn't do it first. May they all screw eachother over with lawsuits, Slashdot is the only real source for news anyway. Hehe.

  34. Never trust the media by Arandir · · Score: 4

    Some will see this as a sign that the media cannot be trusted. Man, you guys are late. They've been doctoring magazine and newspaper photos for years. I reached my last straw with the flap over setting explosive charges in trucks and then reporting their lack of safety. The media has always been manipulating your news. They didn't need new technology to do it. W. R. Hearst certainly didn't need digital technology for his yellow journalism.

    There are good people and there are bad people. It's a law of nature. It should surprise no one that there are bad people in the media.

    If you only get your news from one source, or worse, from only one television source, you're a dupe. The only way they can fool you is if you let them.

    --
    A Government Is a Body of People, Usually Notably Ungoverned
    1. Re:Never trust the media by cpt+kangarooski · · Score: 2

      Well, the difference is this: In the past no one at all thought that the media was unbiased. It helped that any good-sized city would have several newspapers which would constantly attack each other, endorse different political candidates, etc.

      Weirdly enough, for a good part of the 20th century the media has generally been pretty unbiased but has, unfortunately propogated the myth that they're unbiased - have always been unbiased - will always be unbiased - and that therefore the news requires no critical examination or analysis by the people who recieve it.

      I don't trust the media, and I like to get as many different confirmations for it as possible.

      IMHO the most unbiased major news source is the BBC - unfortunately though it's not always convenient for me to get.

      --
      -- This and all my posts are in the public domain. I am a lawyer. I am not your lawyer, and this is not legal advice.
  35. Similar Event, diferent media by gmarceau · · Score: 1
    I remember some newspaper editing a photo of Clinton to make him stand closer to the woman walking by him. They were blamed big time by the industry. In particular by those that infered Clinton was having an affair from the picture (This was before it was reveal he actually had an affair..)
    They claimed they did it only to make the picture fit in the frame and promised to never do it again.

    To bad I can't remeber the details.

    -

    --
    This post was compiled with `% gec -O`. email me if you need the sources
  36. Put on your ice cleats, boys! by Davorama · · Score: 1
    For media watchers, the issue raised ethical questions. ''This is a slippery slope CBS has gotten on to and it could have big consequences as far as its news credibility,'' said Jim Naureckas of the media watchdog FAIR.

    This made me laugh. TV news credibility? News flash kids - that deafening howl in your ears is normal when you reach terminal velocity.

    --

    Davo -- Free speech, free software, AND free beer.

  37. They won't be doing it for long by redled · · Score: 1
    CBS is taking a lot of flak for changing/adding advertisements in their newscasts. On the other hand, other networks like NBC and CNN are publicly stating that they do not use such techniques. The fact is, in order to compete, CBS will have to cease using the technology, or its viewers will lose trust in the network. After all, they have proven that they can alter advertisements easily without many people knowing about it (not right away, anyways), so people are asking: when does it stop? exxagerated news? perhaps added hollywood-style flames to a house fire in order to make it more interesting for higher ratings? eventually, stories may be more about eye-candy than honesty. CBS' credibility has suffered due to its use of this image-altering technology, and the only way to recover is to stop using it alltogether. After all, who informs viewers about CBS' doings? NBC does, and they sure as hell aren't going to portray CBS in good light.

    --

    --

    --
    "Insert witty quote here."

  38. This is why AOL/TW sucks ass by Wah · · Score: 3

    Rather himself weighed into the controversy Thursday in an interview with the New York Times, in which he said he regretted the TV trickery, saying it was ``a mistake.''

    ``At the very least we should have pointed out to viewers we were doing it,'' he said. ``I did not grasp the possible ethical implications of this and that was wrong on my part.'


    So, Dan actually thinks its kinda "wrong" to lie to people? Wow, journalistic integrity at it's top.

    CBS News President Andrew Heyward defended the use of such new technology

    Meet Dan's boss.

    Asked whether he believed it was deliberate deception on CBS's part, Heyward said: ``The answer is no, I don't think it was. This is part of the evolution of graphics. They get more and more sophisticated...it does raise new issues.''

    What? You mean like ethical issues? Like, "Maybe we should tell people what they're seeing is fake" kind of issues?

    and

    And ABC News apologized a few years ago for a segment in which reporter Cokie Roberts was said to be reporting from Capitol Hill, when she was in fact in the network's Washington bureau in front of a photograph of the Capitol building.

    Let's rephrase this, ABC apologized a few years ago when they lied to save a few bucks, after they got caught. Remember...

    CBS is owned by CBS Corp. (NYSE:CBS - news) NBC is owned by General Electric Co. (NYSE:GE - news) and ABC by Walt Disney Co. (NYSE:DIS - news).

    And all of these are responsible to their shareholders to maximize profits. Nothin' like saving millions with new technology!

    This technology is real cute, until it's used to show some Chinese/Iraqi/Evil Empire of the Week troops killing 30 Americans in cold blood to ramp up public opinion to grab new resources for the starving childrn in this country.

    /end wild knee jerk reaction

    --
    +&x
    1. Re:This is why AOL/TW sucks ass by Anonymous Coward · · Score: 1


      "This technology is real cute, until it's used to show some Chinese/Iraqi/Evil Empire of the Week troops killing 30 Americans
      in cold blood to ramp up public opinion to grab new resources for the starving childrn in this country. "


      This cannot happen in the US. Recently a SEVERELY STRICT law was finally ennacted that makes that specific type of false broadcaste a near-treasonous act against the US and the news desk editors could get shot or imprisoned for life!

      Check your facts.

  39. Digital Ads Obsolote Physical Ads: Film at 11 by StirFry · · Score: 2
    First, let's note that this technology is used all the time - for example in baseball games to project ads onto various surfaces. has anyone complained that it's not a true representation of what is going on live? not that i've heard.

    CBS uses this same method to shoot their logo all over NY landmarks during their morning "news" shows. again, i say "so what".

    The thing that actually sickened me was watching the ball drop in times square (on TV) right onto a huge Discover(tm) ad. Nowhere else in the world (that i saw) was advertising space so blatantly exploited.

    We're seeing more and more outside ad space (in the USA) being purchased not only for the impressions it will make in real life, but for those captured on tv and in movies, tv shows, etc. By starting to block them in this way, maybe we'll see a decline (however slight) in the selling of every square inch of public property to advertisers.

    I have no idea if it was "right" or not but if enough ppl get pissed at CBS they'll stop doing it. I find it hilarious that NBC is outraged at this, as if when they purchased Jumbotron advertising it said in the contract "CBS will not mess with your ads during their broadcasts". Heck, the Real World on MTV blurs logos of companies all the time. Outrage! It is supposed to be "Real". says so right there in the title.

    Presentation of news on televsion has been altered since tv began - beginning with what execs choose to show and exclude, including editing of soundbytes and videoclips, and now some digital jiggery-pokery. wake up, people. news is not nor never has been "pure" and this digital imagery trickiness is just another tool in a large arsenal. in these days of advanced digital imaging, i take anyting i don't see with my own eyes with a grain of salt.

    i for one applaud CBS' move to use this technology to subvert advertising. let's see more of it! let's destroy an advertising culture infrastructure that is dominating our lives.

    1. Re:Digital Ads Obsolote Physical Ads: Film at 11 by Richy_T · · Score: 1
      The thing that actually sickened me was watching the ball drop in times square (on TV) right onto a huge Discover(tm) ad. Nowhere else in the world (that i saw) was advertising space so blatantly exploited.

      America has just gone totally OTT on advertising anyway. Driving down an interstate (I40), 50 miles from Nashville and there are 40 foot high advertisements for this or that every hundred yards or so. In England, driving around the M25 , a (one hundred and twenty something miles long) ringroad surrounding England's (and one of the world's) major city, all you have is a couple of (regulation) understated signs for the (two?) service stations.

      It's pretty bad driving through a street with stores on too. Every one of them has to have a fourty foot high sign advertising their presence. In England, you typically get something about eighteen foot by three stuck to the front of the shop.

      God help me when I move out to the States later this year :)

      Rich

      No part of this post should be taken as an attempt to insult Americans (especially since my wife is one). And yes, I know there's plenty wrong with England too. Just pointing out a difference in culture.

  40. It's a moot point... by tokengeekgrrl · · Score: 1
    ...if you don't watch TV. Not that I'm making any judgement on anyone who does watch TV but since I don't, the whole "ethical dilemma" is wholly lost on me.

    I have a TV with no antennae so I can't get any stations even if I wanted to and I have never owned cable. I do have a VCR (still saving up for the DVD player) to watch movies and occasionally have friends tape episodes of Simpsons or XFiles for me. If I to veg out in front of a screen, it's a computer monitor.

    - tokengeekgrrl

    1. Re:It's a moot point... by Rombuu · · Score: 1

      Boy theres nothing I love more than people who like to try to prove how fucking superior than everyone they are becuase they don't watch TV.

      They always talk with pride about how shitty their one TV is, how they've never had cable, and how they still don't understand that who "Where's the Beef" thing or want to know what the deal is with this show that aparently is making everyone Millionaires. Then they explain in smug voices about how much better their quality of life is, or how they don't have to worry themselves with little ethical dilemas, becuase, after all, they don't watch TV...

      Am I ranting?

      --

      DrLunch.com The site that tells you what's for lunch!
    2. Re:It's a moot point... by tokengeekgrrl · · Score: 1
      It was not my intention to come across as superior or smug. I just find it interesting that there's so much intrigue surrounding a marketing medium. TV was designed to make money by selling ads. Why is it so shocking that a network would use technology to market their brand wherever possible?

      Oh, and by the way, when it comes to irritating people with delusions of grandeur and smugness, nothing compares to computer geeks who think they are so superior then just about everyone and then whine, whine, whine about how they can't get a girlfriend. Am I ranting?

      And for the record, I don't have a shitty TV, I have a very nice one. :p

      Regards.
      - tokengeekgrrl

  41. Spammer Frenzy by dr_labrat · · Score: 3

    Isn't this sort of similar to spammer A whining that spammer B used a cancelbot to kill his "Get rich Quick" messages in usenet?

    I suppose I should be grateful about advertising though... How would I know what I want without it?

    --
    The secret of success is honesty and fair dealing. If you can fake those, you've got it made. (Marx)
  42. Puh-lease. by Ross+C.+Brackett · · Score: 1

    Don't be silly. When you say that "Their version of actual events was inaccurate," what events are you referring to? That a newscast occured? The news is not what is being reported on. If the story on CBS news was "CBS News has set up studio in Times Square," then it would be something else. But it isn't. CBS has made the presumption that people are cabable of making a distinction between the news and the forum in which news is conveyed. I think most people would agree that that's a fair assumption.

    It is not the same as replacing Boris Yeltsin's head with Brad Pitt's, and I think if CBS actually started to make any additions to the news, people would just stop watching.

    What fascinates me about this whole situation is that news departments are in the business of removing information to the point of distorting the news, but people only get upset when information is added. You would think that slashdotters would be a little more cynical about the media, but it's the subtraction of facts from stories that have made me give up on popular news outlets in the first place. If you don't like the news, read Pacifica, BBC, Slashdot, and Salon. That's where the real news is anyway. Duh.

    1. Re:Puh-lease. by Anonymous Coward · · Score: 0

      The BBC has a distinctly british slant. It should only be used in conjunction with RTE (Irish), Japanese, Chinese and australian sources.

    2. Re:Puh-lease. by Anonymous Coward · · Score: 0

      Yeah, their N. Ireland coverage had an extremely biased slant to it, until quite recently.

  43. Letterman sucks. Leno's OK. Nobody topped Carson. by Anonymous Coward · · Score: 0

    Letterman is still too much a local show. He's a big fish in New York, but lacks the mass appeal Carson had. Leno has potential, but he always seems to be trying to downplay his own status level and tries too hard to say "I'm one of you!". Leno should also dump that nightclub-caliber "band" and get himself a real orchestra. Doc Severenson blows away Marsalis/Ubanks/Whatever-it-is-currently. The whole show tries too hard to be laid back. Give the audience a big expensive production!

  44. What about the FCC? by jheinen · · Score: 3

    I'm curious to see if the FCC will have anything to say about this. Isn't there something in the terms of agreement that networks must comply with that says something about public service? This may not apply to cable since it's a private medium, but the radio spectrum is public property and I'm almost certain that to get broadcast bandwidth the networks have to agree to certain conditions. Can't remember where I read this.

    --
    -Vercingetorix
    "Necessitas non habet legem." -St. Augustine
    1. Re:What about the FCC? by jheinen · · Score: 2

      OK, I found this onthe FCC website:

      "As a public trustee, the broadcaster may not engage in intentional and deliberate falsification (distorting, slanting, rigging, staging) of the news. As the Commission stated in its ruling in Hunger in America, "Rigging or slanting the news is a most heinous act against the public interest - indeed, there is no act more harmful to the public's ability to handle its affairs." Therefore, the Commission does act appropriately to protect the public interest in this important respect where we have received extrinsic evidence of such rigging or slanting. For example, this kind of evidence could include testimony, in writing or otherwise, from "insiders" or persons who have direct personal knowledge of an intentional falsification of the news. Of particular concern would be extrinsic evidence revealing orders to falsify the news by a licensee, its top management or its news management."

      --
      -Vercingetorix
      "Necessitas non habet legem." -St. Augustine
  45. NBC does it too... by Anonymous Coward · · Score: 1

    Since I live in Times Square, I'm constantly noticing footage where Letterman's video crew replaces CBS or ABC billboards with fake NBC images. I always felt sorry for Dick Clark. The north view of Times Square is the giant Coke sign. The south view, directly under the ball, was for decades a Pepsi sign. And New Year's Rockin' Eve was always sponsored by Dr Pepper, who didn't want to promote the competition, which severely limited the director's choice of camera angles.

  46. NEWS vs ENTERTAINMENT by GossG · · Score: 1

    However, CBS News President Andrew Heyward defended the use of such new technology -- something CBS has also been doing recently on ``The Early Show'' in which the network's logo has appeared on buildings and even horse-drawn carriages around the Central Park area where the show is broadcast.

    I don't know "The Early Show". Is it news? I make a huge distinction between entertainment and news. Forrest Gump meets several presidents. Big deal. I don't care what f/x they use in my entertainment. If something is presented as news, then I don't want them changing it If a network gets caught changing NEWS images, and tries to shrug it off as nothing special, then I will never trust them again.

    This leaves open the question of whether or not the millenium rollover was news. It sounds like Dan Rather changed his mind on whether it's news vs entertainment after the fact. So, CBS showed the millenium live from Metropolis or Gotham City, not New York? Did they ADVERTISE is as New York as opposed to something fictional?

    My outrage is based on my view that the millenium was news. If you think of it as entertainment hype, then you can disregard this message.

    I disagree with Naureckas's slippery slope. If it's news it should be accurate. If it is fiction, then it should be clear from the context that it is fiction.

    (I'll ignore for the moment cases of fake-news-as art like the War of the Worlds telecast or the User Friendly April 1 injunction)

  47. Re:haha by Darthy+Vader · · Score: 1

    CHOKO LA ROKO...the true guardian of all that is indecent but good...some shall call him...TIM!

  48. You don't need the Blue screen. by Lotek · · Score: 1
    This kind of thing is done now at sporting events regularly. The same technology that was used to put the CBS logo over the NBC sign allows networks to display whatever advertising they want, right where they want it during a game. Its currently being used, too.

    I may be wrong in this next point, but I think that its an offshoot of this technology that lets the people broadcasting (american) football games to put the 1st down line on the feild, and not have it overlay a player when he walks over it. I understand that this is non-trivial to do, requiring a semi trailer full of SGI gear.

  49. Supply and Demand by FalconRed · · Score: 1
    There's a possible offshoot of this situation that is disturbing from a marketing point of view.

    Now, when people buy billboard ads, they generally don't expect the ad to show up on TV, but it's a big bonus when it does. But ads in Times Square on New Years Eve are obviously expected to show up on TV - in fact I'd guess that's one reason Times Square ads are bought, and why they have value.

    If the networks get free reign to replace any ad they like with their own logo or (worse) with another ad, the market value for billboards will fall, and the only "guarenteed" way of getting your ad on TV would be to buy commercial time, and thus the price of commercials would rise even higher. Extrapolating a bit more, consider the implications:

    A local affiliate of CBS, KCBS if filming near the site of a car accident. In the background is a billboard for "Mom and Pop's Tractor Co.". Now it happens that KCBS has an agreement with John Deer Tractors that any other tractor maker or seller must be blocked out of live TV, or John Deer will take its $120 million/year commercial contract with KCBS elsewhere. I wonder what KCBS will do?

    Of course this seems unlikely and ludicrous to us today, but if this technology is allowed to sneak in and be accepted, who knows where it will lead? Billboards would become even more of an advertising ghetto than they are already, and the networks might be held hostage by corporations even more so than today.

    1. Re:Supply and Demand by freq · · Score: 1

      the ghetto-ization of billboards is an interesting concept, but the exposure billboards offer is alot different than a live TV spot. you dont drive past the same TV ad every day on your way to work.

      However it is fun to think about the potential of cheaper billboards! maybe it would become affordable for artists to turn them into canvas? or maybe a platform for a little social commentary? im sick of looking at those awful anti-smoking billboards the tobacco industry was forced to throw up all over the place. the same ones have been up there for 6 months! sheesh!

      i think its time for a little billboard improvement


      --
      "Tension is the great integrity" -- R. Buckminster Fuller
  50. Ask: If they edit logos, what else do they edit? by Anonymous Coward · · Score: 5

    If they'll live edit a logo... and do this kind of editing without telling the viewer he's watching an edited recording... then why should I believe anything they say or show? News reporting has to be raw and uncensored or it's just not credible. This is why I support ACs on Slashdot. They are the Great Equalizer that keeps Slashdot legit. There may be loons, flamers, zealots, and baldfaced liars among them, but as long as they can speak uncensored, I can rest assured that the unedited Truth is being spoken in there too, without fear of reprisal from the ACs employer, etc. Any tainted news or slanted reporting will be quickly debunked by the masses. Slashdot without ACs would be just another biased news media outlet.

  51. Let me shove this... by Dave+Walker · · Score: 1

    shiny Time-Warner DVD entitled "The Matrix" into my spanking new DVD player one more time...

    OK, now I understand. The "pod" is my living room. The "plugs" that they're pulling out are my cable connection, my satellite feed, my phone line, my radio/TV antenna, my checkbook, my ATM card, my VISA card, my library card, my driver's license, my HMO card, my ISP ID/password, and my employee ID.

    Why the hell haven't I made the connection until now?

  52. New reporters are already fake! by SIGFPE · · Score: 1

    You know modern video cameras perform a low pass filter on skin tones to remove spots without blurring other detail?

    --
    -- SIGFPE
  53. Re:Ask: If they edit logos, what else do they edit by def · · Score: 1

    You are not required to watch any particular news broadcast. If, for example, you find CBS to now be not credible, they by all means: it's youre choice not to watch. They have rights to broadcast what they will on the frequencies that the FCC has granted them privlidges to. If they want to broadcast cartoons or sitcoms, they can, if they want to (without slander, which I don't see any of in this case), they can. If the people then decide that they don't want to watch a non-credable newscast, they have every right to tune into something different, or go read a newspaper. To paraphrase a cliche: Don't believe everything you see. If it's truly important to you, take in all your sources of information and make your on conclusion. No one has ever said that you are forced to mindlessly accept everything on TV.

    --
    WRCT Pittsburgh, 88.3FM
  54. What's the Frequency, Kenneth? by daeley · · Score: 2
    If CBS hadn't altered the NBC advert during the broadcast, then this discussion would be regarding how thoughtlessly the producers acted. Or more precisely ex-producers -- common sense suggests they certainly wouldn't have lasted long overlooking those sorts of enormous details.

    Having said that, it seems that re-composing the shot would have been a much more reasonable solution, either moving Dan "What's the Frequency" Rather in front of the sign, or simply changing the angles. This would have avoided the tinge of impropriety altogether.

    In reading the related Yahoo articles, I find NBC's (as well as the FAIR representative's) inflammatory declarations quite amusing -- as if Dan and his crew were neo-Stalinists erasing party members from old photographs. "CBS has always been at war with Oceania. We have never been at war with ABC." C'mon, newsy folks, your producers would have done exactly the same thing, and for the same reasons.

    I think what's more at stake here (and what's more saddening) is not some "threat" to journalistic integrity due to the digital revolution, but more how much corporate folks love to whine for the microphones. It's like a preschool playground, and Dan wouldn't play fair.

    Unfortunately, the likelihood of corporate America "growing up" any time soon is ... well, about as probable as Dan Rather and Tom Brokaw singing "Auld Lang Syne" together on the next Dick Clark's Rockin' New Years Eve.

    --
    I watched C-beams glitter in the dark near the Tannhauser gate.
  55. It takes one to know one by Anonymous Coward · · Score: 0

    Wow, +1 Insightful. It is easier to bitch about moderation than to answer his points, and you wh0r3d a moderator into giving you a point!

  56. A little shortsighted by / · · Score: 4

    You already shouldn't be trusting photographs, video clips, etc. since this technology has been out there for years, and this recent incarnation is only special because it works in real-time. Moreover, you fail to realize that in the future, people won't be interacting with images as objects in an otherwise objective and external universe. In the future, with implants and such headed where they're headed, people will be interacting with a modified (improved or depreciated, depending on your philosophy) view of the world. With technology like this, it won't be simply a matter of covering one logo with another. It'll be masking one's entire perception of the world.

    Oooogy, oooogy, booogy. I came up with my conspiracy theory for the day; now it's your turn.

    --
    "If one is really a superior person, the fact is likely to leak out without too much assistance" -- John Andrew Holmes
    1. Re:A little shortsighted by valintin · · Score: 1

      In one word -- Scientology. Their recent 2000 celebration was full of digital people.
      Look up Operation clambake for the news on it. CoS had posted a set of doctored photos showing a packed hall and folks just disected the images finding all sorts of bad doctoring.
      CoS has a vision for the future that can't be trusted

      Cheers Andrew

  57. My sig by Richy_T · · Score: 1

    Hmm, I did type that in as polluting the atmosphere with his fish processing plant but I guess sigs get trimmed. Reads kinda funny now. Rich

  58. Re:Ask: If they edit logos, what else do they edit by Anonymous Coward · · Score: 0
    They can replace a still picture with a moving picture, or a moving spot with something that's static. Consider this possibility.

    The media hate Bush, but love McCain, but Bush will win the nomination. At the convention, all the waving Bush signs will have their content replaced by "I luv McCain" on the fly in real time.

    Then the newsies can say ya'll saw the overwhelming support on the convention floor for McCain with your own eyes, but Bush won anyway. "See, we told you the Republicans fixed it."

    Impossible? Hey, Hillary Clinton was roundly booed New Year's Eve in Washington when she stepped up to speak. Did the NY Times mention it? No way, they censored it out. Not the first time they did this.

  59. The Cyborg response (care of Steve Mann). by Apuleius · · Score: 3
    This is relevant:

    Steve Mann, one of the original Media Lab borg units, was motivated partly by a desire to have more control over his personal visual place.
    IOW, he wanted his visor to block out bilboards.

    Check him out:

    http://www.eecg.toronto.edu/~mann/

    And
    in this page:



    Mediation: Unlike hand held devices, laptop computers, and PDAs, the wearable computer can encapsulate us (Fig 1c). It doesn't necessarily
    need to completely enclose us, but the concept allows for a greater degree of encapsulation than traditional portable computers. There are two
    aspects to this encapsulation:
    Solitude: It can function as an information filter, and allow us to block out material we might not wish to experience, whether it be offensive
    advertising, or simply a desire to replace existing media with different media. In less severe manifestations, it may simply allow us to alter
    our perception of reality in a very mild sort of way.


    Discuss.
  60. The Cyborg response (care of Steve Mann). by Apuleius · · Score: 0
    This is relevant:

    Steve Mann, one of the original Media Lab borg units, was motivated partly by a desire to have more control over his personal visual place.
    IOW, he wanted his visor to block out bilboards.

    Check him out:

    http://www.eecg.toronto.edu/~mann/

    And
    in this page:

    ...Mediation: Unlike hand held devices, laptop computers, and PDAs, the wearable computer can encapsulate us (Fig 1c). It doesn't necessarily need to completely enclose us, but the concept allows for a greater degree of encapsulation than traditional portable computers. There are two aspects to this encapsulation:
    Solitude: It can function as an information filter, and allow us to block out material we might not wish to experience, whether it be offensive advertising, or simply a desire to replace existing media with different media. In less severe manifestations, it may simply allow us to alter our perception of reality in a very mild sort of way. ...


    Discuss.
  61. Wrong and they meant to be by Anonymous Coward · · Score: 1
    Of course it was wrong, and also quite deliberate!

    Asked whether he believed it was deliberate deception on CBS's part, Heyward said: ``The answer is no, I don't think it was. This is part of the evolution of graphics. They get more and more sophisticated...it does raise new issues.''

    Evolution smegolution!

    Even the trollmastah knows right from wrong. They could have easily moved the chair the anchor was sitting in. They knew what they were doing and even for a troll it was quite obvious.

    When we watch a movie, sporting event and the like, we expect to see the luma-overs, graphics and special effect. Not on the news. But is the news entertainment? It didn't used to be but the line has been dulled. In our area, the local news anchors say stuff like "Watch the show at six when we talk about CBS doing bad stuff". They refer to the news as a show not as a broadcast or program anymore.

    How does this effect the trolls? It really doesn't, but I had to weigh in. This troll feels that the decaying morality of our media (ok already decayed) our kids are going to have a very rough time. I have four, all under ten and I cringe at the thought of them growing up beleiving that they cant trust anyone or anything.

    Trollmastah

    1. Re:Wrong and they meant to be by Lucy+Linux · · Score: 1

      Trollmastah, you ought to login. I love your comments, but there is so much dross I usually browse at +1. BTW: The Slashdot Address was brialliant.

      I know, off-topic. I can afford to lose a few karma points at the moment :)

      Code is garbage in garbage out.
      Languge is garbage in, non-sequitor out.

      --

      Code is garbage in garbage out.
      Languge is garbage in, non-sequitor out.
    2. Re:Wrong and they meant to be by Anonymous Coward · · Score: 0
      I am logged in. And I also feel I add relative content to the various threads. The whole Trollmastah thing is just to have a little fun, so I post as AC. BTW, Thanks and you should browse at -1, it's a lot of fun down at the bottom.

      Trollmastah

  62. Re:haha by Quidam · · Score: 0

    Silly rabbit, he was first... Remember it's not always the best thing...to be on top. -Q

  63. Re:OPEN SOURCE ETHICS by Anonymous Coward · · Score: 0
    Someone over at lucasfilm as a digital natalie portman turd??

    I wonder how much they would sell it for?

    Trollmastah

  64. Brand new high-tech times square adds by Money__ · · Score: 3
    Picture, if you will:

    It's new years eve 2099 and a new century is less than an hour away. You've saved for this trip for over 2 years, and you're happy to say, you're going to be in times square on new years. New York, the gateway to america, the city that never sleeps, you've seen it all on Letterman, the bright lights, the glamour, the prestige that is times-square New York,NY.

    You walk into the square and gaze up around you at what you think is going to be all the adds you've seen so many times, only to see giant green screens. That's right, there is no more bright lights, no more prestige. Just giant green billboard with (little dots in the corner to sync the motion tracking on the real-time digital overlay).

    Is this our future?
    _________________________

    1. Re:Brand new high-tech times square adds by Anonymous Coward · · Score: 0

      A No moron, that is not the future. As long as the ads are being placed on stationary objects, a green screen is not necessary. The network simply tracks what the camera is looking at, and overlays their advertisement. CBS does the everyday during their today show. The CBS logo shows up on buildings all over downtown Manhattan during their broadcast, and obviously in real life, green screens don't cover the buildings. Please think next time before you post. Thanks!

  65. Where can I find examples? by Raetsel · · Score: 1
    I'd like to see a video capture or some stills of the "before and after."

    I don't recall if I was watching CBS or not on New Year's Eve, but I'd sure like to see if I can notice what's computer inserted and what's not...

    I'd immediately think about things like lighting differences, but with what's available from SGI, I think even those can be calculated out!



    So... anyone know where the examples are?

    --

    "...America's great minds of today, teaching America's great minds of tomorrow. Poor bastards." -- A Beautiful Min
  66. No, sorry... by Mawbid · · Score: 1

    ...2 million people in times square is just not acceptable.
    --

    --
    Fuck the system? Nah, you might catch something.
    1. Re:No, sorry... by cpt+kangarooski · · Score: 1

      precisely - we need at least 10 million people in times square.

      --
      -- This and all my posts are in the public domain. I am a lawyer. I am not your lawyer, and this is not legal advice.
  67. This raises some very serious issues by jd · · Score: 3
    If a news broadcast can be digitally edited, and if newsteams are willing to do so, then what is to stop them from creating totally fake news?

    Sure, you can't trust everything you see on the TV, but can you imagine what would happen if someone took the TV images of Ronald Reagan being shot and digitally modified them so that some other major figure was there. Say, a key political or economic figure. You could cause panic in the stock markets, and therefore the entire economy.

    In short, TV news stations can carry out acts of economic terrorism. If the courts rule that such acts are legal, for ANY reason, CBS or NBC could quite literally hold the United States to ransom any time they damn well chose, in a way that every court in the land would deem perfectly acceptable. And there wouldn't be a damn thing anyone could do.

    Nor would it stop there. Let's say the news chief bet on the wrong team in the Superbowl. No problem! Just edit the scores on the scoreboard, and sue the establishment he placed the bet with for witholding his winnings. As he had video evidence, it's not impossible he'd win.

    In short, once you legally allow edited images to be presented as fact, you are opening the doors to activities that would make a politician blush, and all of it would be perfectly 100% above-board.

    IMHO, sod the ethics of this one case, look at the potential road this goes down! Be VERY Afraid of that!

    --
    It's a small world and it smells funny; I'd buy another if it wasn't for the money; Take back what I paid (SoM)
  68. Re:Who's on first? Not NBC... by Anonymous Coward · · Score: 0
    "We were offered the same technology and we passed because we didn't think it was appropriate." --Jeff Zucker, executive producer of "Today" (NBC), as quoted in "CBS Is Divided Over the Use of False Images in Broadcasts", New York Times 13 January, 2000
    Any more questions?
  69. Remember the General Motors incident by klieber · · Score: 1
    Personally, I think NBC is being quite hypocritical with this issue. Remember some years ago when Dateline (an NBC news show) ran a story about the hazards of the saddle gas tanks on GM pickups. The anchor of the whole piece was a shot of a pickup exploding when being hit broadside.

    It was later discovered that Dateline had purposely rigged the truck with explosives so it would be guaranteed to explode on impact.

    IMO, all mainstream media is guilty of unethical behavior to some degree. Be it deliberately clipping sound bites to take someone's words out of context or faking backgrounds of news anchors. So for one media company to criticize another media company for unethical behavior is quite laughable.

    Perhaps rather than casting stones at CBS, NBC could be more proactive and propose standards and solutions that would help reformm the industry and increase public confidence and trust. As it stands, I find it increasingly difficult to believe the things that I see on TV and read in the paper.

    --
    Gentoo Linux http://gentoo.org/
  70. Re:Ask: If they edit logos, what else do they edit by Pont · · Score: 3

    It's not that simple.

    Calling yourself "The News" implicitly obligates you to try and tell the truth.

    The US Constitution gaurantees the freedom of the press. Any reasonable person can see that does not mean "any industry calling themselves the press has the right to print anything they want and not be held liable for slander or misleading the public."

    The press is free to tell the truth (unless classified, yada yada). As soon as it knowingly stops telling the truth, the people involved ar no longer "the press", and are liable for libel and slander lawsuits as well as criminal prosecution.

    Rule of the universe: Freedom and Responsiblity run in parrallel.

    P.S. Don't forget that people without cable may not have any choice but CBS for news.

  71. You are correct. Moderators put -1 on stuff they by Anonymous Coward · · Score: 0

    You are correct. Moderators put -1 on stuff they want to censor.

    Look what happened to me yesterday... a -1 anmd flame bait and even though it was mostly quite valuable info on the metrowerks issue and had stuff no one mentioned at all:

    http://slashdot.org/comments.pl?sid=00/01/12/132 230&cid=70

    You got it right buddy. Some people are Karma whores.

  72. It's bad, but not new by Anonymous Coward · · Score: 0

    You know, in the past it has been standard practice to say a reporter is LIVE from the Whitehouse when they are actually in front of a green screen with some stock Whitehouse footage in the background. One time I saw a newscast where ABC screwed up and ran the stock footage backwards, with a fountain in the background flowing the wrong way.

  73. We need to know! by kramer · · Score: 4

    Okay, whether we like it or not digital manipulation seems to be here and here to stay.

    The bare minimum the networks should do is TELL us when they're digitally manipulating and image or a scene. Perhaps a logo at the bottom of the screen for any scene that involves digital manipulation. People should be aware that what they're seeing has been altered in some way.

    Now with the advent of the Internet, I think that a more intelligent and ethical approach would be to have a page the viewer can go to and see some sort of streaming video containing the original and modified version. This way the viewer could see what he's missing. Allow the users to watchdog the industry, perhaps then people might have a little more faith in the evening news.

    1. Re:We need to know! by willis · · Score: 1


      the logo could be altered so that one can't see it anymore... and then you'd be back where you started.

      --

      there is no thing
      what else could you want?
    2. Re:We need to know! by kramer · · Score: 2

      the logo could be altered so that one can't see it anymore... and then you'd be back where you started.

      You're missing the point. The logo would be put in by the company doing the manipulation. What would be the point to remove it? This system would require either some sort of regulation of voulntary participation.

  74. Ads on crime victims' shirts? by sjames · · Score: 3

    So in other words, it's OK to make it appear that the victim somehow likes or advocates a product? What is the product in question is offensive to the person who has been made to appear to support it?

    Taking things a step further, is it also supposed to be OK to put a compeditor's ad on a spokesperson? Should the CEO of CocaCola appear in a Pepsi t-shirt at a sporting event?

    It may seem trivial, but it is an act of putting false words into someone's mouth on a news program, and could be financially or socially damaging as well as just plain offensive. How far from that is it to change a witnesses words in an interview. For example, go from: "We were sitting in the park minding our own business when..." to: "We were sitting in the park enjoying a delicious refreshing [beverage here] when...". I know I would be offended.

    1. Re:Ads on crime victims' shirts? by Anonymous Coward · · Score: 0
      How far from that is it to change a witnesses words in an interview.

      They've already crossed that line long ago. Lying is lying. Whether you quote someone out of context in order to deceive the audience, or whether you outright fake the quote. Why you're deceiving the audience, or how exactly you go about it shouldn't matter much.

    2. Re:Ads on crime victims' shirts? by Anonymous Coward · · Score: 0


      Wake up, the news is already a none-stop pile of manipulation and deceit. You think a 20 second recap of a 2 hour interview, in film or print, is accurate and conveys the "truth" about the event? Gimme a break. The Nazi propagandists, after being whisked off to the US for re-education (our leaders', that is), taught the great value in presenting 90% of the truth (such as detailing atrocities by one side in a conflict against another and being silent on the other side's atrocities against the first, thereby unfairly and effectively swaying public opinion against the second side without ever telling a lie). This the media has been most adept at for years.

      Now it looks like the great American propaganda success has raised the media's chutzpah too high. Now they are not content to just omit relevant truth, they want to start lieing. Well, I think it is a great day! Now maybe the great masses will finally see the "news" as what it is, manipulative bile that can't be trusted. On the other hand, this may be the next step toward Orwell's Big Brother, where all news is stored on the Internet and the media can retroactively modify video clips and change history. Anyone complaining will be detected by the Echelon project and sentenced to . . . . well, you've read the book . . . .

  75. Re:Ask: If they edit logos, what else do they edit by Anonymous Coward · · Score: 0

    I actually went and read your other post. I would push it down to -2 if it'd let me go that far. It had _no_ valuable insight, and was merely a ranting on why you don't like RMS. You could have stated an opinion would making it _flamebait_, but you didn't. The only other statement you made in it is that you heard someone tell you something once. Flamebait and troll... that's what I'd say..

    And allow me to point out that there is no censorship here. I read at -1, so I see all the trolls and flamebait... and sometimes I don't agree with the moderation, but for the post part it's pretty good. If you walk down the street wishing people a good day while cursing at them, they're not going to take too kindly.

  76. Re:OPEN SOURCE ETHICS by Anonymous Coward · · Score: 0

    as covetous as lucas has been behaving lately you think he would part with a gem like that?! that bastard.

  77. Re:I say it's wrong too (Youre pretty funny!) by Anonymous Coward · · Score: 0

    > I say let these guys stretch things as thin as >they want. It encourages competition. Traditional >news outlets refuse to print (broadcast) tons of >not 100%-verified news (even though all the >reporters talk about it), :):) This is priceless!!! We saw how the media acts during the Gulf Fiasco, we saw during the 3month bombing of Yogoslaivia....the media ran lies after lies after lies that were fed to them plus made up a few of their own and lets not mention that they DIDNT run stories to undo their damage (lets face it: erratums are usually hidden on B24!) Heck, I remember Bosnia too: A leading french magazine ran a story with the french Prime Minister who said that he (and others) knew that the Market bombings which shocked the world were staged to get world sympathy but it fit their needs! Of course, no one cared 2 years later,... the damage is done. Traditional news outlets ran stories on some Bosnian war criminal with details and all....we then find out a year later that mister #23 on the most wanted list (dont remeber the name) was actually a character from a book from popular Balkan writer. ...... and the list goes on and on...... Pleeeeeeeeeeeeeeeeeeeeeeease dont make be laugh with that 'liberty of press, pursuit of truth' crap!!

  78. No news is good news by arn@lesto · · Score: 1

    The television is not a good source of news and has not been for years. The network companies treat the news as just another slot to fill with advertising. The stories are chosen to draw eyes, not for their importance to society.

    If something happens, for example a bomb goes off in a public place, you can rely on the news to speculate wildly as to the perpetrators, the more outrageous the better. That way they get more people watching their advertising.

    When was the last time you saw a promotion for the news or weather that actually contained information? If the news was really about news the information would be right there instead of telling you to wait until 6pm for the real news. Notice the order of news stories keeps the interesting one until the end of the half hour. It is all about keeping you watching the advertising.

    CBS has just been caught doing exactly what they've been doing for years ... selling advertising as news. Why are people shocked?

    It not news

    AndrewN

    --
    - AndrewN
  79. No problem here... by Lulu+of+the+Lotus-Ea · · Score: 1

    I've read several articles and the slashdot comments on this matter of CBS electronically changing a billboard of NBC's during the former's New Years Eve coverage.

    Frankly, I just do not see what the problem is. I am probably as sensitive as anyone here about the danger to journalistic integrity posed by advertising pressure. But this simply did not raise any flags in my mind in that regard.

    Journalists have a responsibility not to distort, misrepresent, or mischaracterize news events. But it is a pathetic diminishment of the notion of news to act as if the fact that NBC had a billboard in Times Square as a news event deserving such concern for veracity (Unless the billboard itself was in some manner controversial or newsworthy). Adverstising, whether by NBC or CBS, just simply does not rise to the level of news, and misrepresentation of background advertising simply does not change the character of the events reported on (in the case at issue, the celebrations in Times Square, which are a fairly fluffy sort of news to start with).

    The mistake, IMO, made by critics of the video editing at issue is a supposition that pictures *EVER* present a literal and complete truth. ANY news shot is inevitably subject to cinematic framing conventions and selective presentation. I suppose Warhol's _24 Hours_ or some Godard films were notable in trying to resist such conventionality... but in basic terms, you ALREADY must rely on journalists to present an accurate SENSE of what the story is. No picture in itself tells you what is outside its frame, or what preceeded or followed it. By taking one scene over another (and one angle, lens, etc.) the journalists are exercising editorial judgement in CREATING truths. A picture just simply IS NOT the *world itself*.

    If you trust your journalists already, you should trust them no less is video editing changes entirely incidental aspects of the picture presented. Obviously, there are bad journalists (and bad owners, especially) who will not have such integrity. But video editing is nothing special here. As an example, look at war reporting where you might be presented with pictures of bodies or destruction... the pictures in themselves do not tell you *who* did *what* exactly, but simply that *something* awful happened. The bad journalists of all sides are quite happy to lie just as effectively using unaltered footage.

  80. Fake news? Been, done, t-shirt of Stone Phillips by Anonymous Coward · · Score: 0

    NBC is angry about someone fabricating news? I'll bet that this went over like an exploding truck gasoline tank at their corporate HQ....

  81. Much more than just Ad's... by Maeryk · · Score: 1

    Think for a second.. if the big three can do this, anyone can.

    extrapolated:

    Time Warner employees, upset about the merger with AOL, picket the place.. when the news comes out, the signs, that USED to say "Time Warner SUCKS BALLS" now say "AoL RULES.. we are SO glad to be working here"

    THAT is what scares me.. I could care less about advertising.. but I do care about what could be changed to alter evidence.

    What do you mean you didnt have a gun when you entered the store? our surveillance camera tapes CLEARLY SHOW you holding a gun in your hand!

    its not hard to see this technology used to set people up, to change the news to print to fit, rather than fit to print.

    THAT is what im scared of.. they already make 7/10 of the population believe things cause His Royal Mouthpiece Clinton said it (a week into office he took credit for the "new" economy.. and people believed him) but what if you cannot TELL what is real and what isnt?


    --
    Feminine Protection? What is that? A chartreuse flame thrower?
  82. This is troubling by lemuru · · Score: 1

    I, for one, find people's attitudes toward this almost as troubling as the event itself. *Yes*, you shouldn't trust everything you see and read. *Yes*, the news has been faked for an incredibly long while. As someone pointed out, similar things have been happening for over a hundred years--remember when William Randolf Hearst said to his photographer in Cuba, Remmington, "You supply the photos, I'll supply the war." But even though the news has lacked its integrity for a long, long while now, does that mean we should simply begin to look the other way when they dupe us again? I don't know about you, but I think that people have a right to expect "news" to mean that the footage is authentic--if it isn't as such, it isn't news. . .it's just entertainment (and by right, I certainly don't necessarily mean a legal right). Because such a malfaction has become so incredibly common place, should we begin to simply ignore it from hence forth? Of course not--we should cry out against CBS for doing something so incredibly petty as slighting both NBC and the viewer by manufacturing portions of their footage. If not, the networks will get the silly idea that such activities are entirely acceptable--and if or when they do, it will be entirely our fault for not crying out loud enough.

  83. Re:Ask: If they edit logos, what else do they edit by ocie · · Score: 1

    P.S. Don't forget that people without cable may not have any choice but CBS for news.

    Even worse, a great percentage of the population will not even know that CBS has altered the images. Today they are blocking out a competing logo, tomorrow they are giving the news anchors "didigtal facelifts". Its a slippery slope.

    Besides, if I really think CBS has the best news, seeing an NBC logo isn't going to make me want to immediately change the channel.

    --
    JET Program: see Japan, meet intere
  84. no one raised the copyright issue by no-s · · Score: 2

    I think this could be considered misappropriation of the content from the astrovision screen.

    After all, replacing the logo denied attribution. I'm sure both of the networks identified the product as copyrighted material and reserved rights of reproduction.

    By modifying the image they changed the information from "news" to "content", "reproduced it", and then falsely labeled it as their own.

    So maybe this is a copyright violation. It sure doesn't seem like "fair use".

    Or maybe they were sampling, yeah, it was a dj track....

  85. Bill Paley would be rolling over in his grave by Anonymous Coward · · Score: 0

    I've recently been re-reading William Shirer's Berlin Diary. (For those out of the loop, Shirer was CBS's correspondent in Berlin just before World War II. He later wrote The Rise and Fall of the Third Reich.) Shirer mentions several occasions on which broadcasts weren't done because, in the interests of authenticity, (network president) William S. Paley insisted that all programming had to be live, that is not even recorded! And while this restriction was relaxed later, it's still interesting to note the concern of the nework's owner about not deceiving the audience.

    It's sure a long way from that to "Anytime there's an NBC logo up on our network, we'll block it again." (Leslie Moonves, president, CBS Television, as quoted in today's New York Times). Makes it difficult to use "ethics" and "television news" in the same sentence without choking. (It was already difficult to talk about "ethics" and "television.")

    1. Re:Bill Paley would be rolling over in his grave by MattMann · · Score: 1
      I've read, heard, and seen various debunkings at various times (I really really really apologize for not being able to provide citations) but FWIW, much of the supposed "honesty" of various golden ages of journalism are the fabrications of self-promoting journalists. There've been honest and principaled journalists working alongside charlatans in roughly the same proportions throughout the century, but Hint: I wouldn't think the ones who get to be big and famous with the repeated big scoops are probably the scrupulously honest ones, given the way hype and lightning seem to work, wouldn't you think?

      Example I can recall: a few weeks ago on NPR I heard a famous newsman recount how everyone thinks they heard a big-band interrupted to announce the beginning of WWII but that's only because it was fabricated after the fact for a documentary.

  86. Market forces, et al. by Goetia · · Score: 1

    Maybe this is the 'free market' way of punishing people who stay home and watch tv for hours on New Year's Eve. :^)

  87. Re:Ask: If they edit logos, what else do they edit by Anonymous Coward · · Score: 0
    Calling yourself "The News" implicitly obligates you to try and tell the truth.

    I disagree. Short, of course, of libel, CBS ought to have the right to air anything they please and call it "The News." The impartiality of the press was by no means a foregone conclusion when the founders guaranteed its freedom. In fact, the newspapers of the day were notoriously biased. It was hoped that by preventing the government from having any power over the press, it could be ensured that friendly papers would not be favored over unfriendly ones, and that the truth would win out in the end.

    In my opinion, CBS's actions are reprehensible, and I don't plan to watch their newscasts ever again (I hadn't watched them frequently before, so I doubt they're troubled much). Yet I don't think they can be successfully sued over this.

  88. Re:Ask: If they edit logos, what else do they edit by Pont · · Score: 1

    You may be right that there's no US law against it. IANAL.

    However, someone further below posted a section of the FCC contract which obligates the news to try to be truthfull. I wish I could moderate that one up.

  89. News Coverage != Entertainment Programming by Anonymous Coward · · Score: 1

    "...if they were digitially altering the footage of the event and creating a false representation..."
    If this wasn't what they were doing, what was it?

    Seriously, there's an important issue here, in that news coverage purports to be an accurate representation of what it covers. While we all know this is frequently not the case, anybody who went through Journalism 101 knows that intentional deception is always out-of-bounds. You don't make up quotes, you don't fake evidence, and you don't alter pictures.

    What's News and what's Entertainment? Well let's take CBS at its word: Both "The Early Show" and the New Years Eve coverage were produced by CBS News, therefore it's news coverage, therefore deception is out. QED.

  90. On Billboards At Games by grantdh · · Score: 3

    They've been mucking around with this technology here in Australia for a while, changing the adverts that you see on televised football games, etc. As a result, the person at the game saw an advert for Telstra but the people on TV saw an advert for Optus.

    This is going down a really interesting path as what we're finding is that more & more people are watching sports on TV, rather than attending. The latest stadiums on the drawing boards are actually smaller than the ones we currently have. Thus, TV advertising is all important to the owners of these stadiums.

    Now, thanks to this technology, the stadium owners cannot guarantee prospective advertisers how many people will see their advert. After all, each channel that carries the event may very well change various adverts to suit their own sponsors, etc.

    The stadium owners do have some level of response, however. When coverage of various sporting events is being arranged, only a specific media group will get the contract (they go through a bidding process). Thus, it's possible to either 1) up the cost to cover losses in advertising revenues or 2) put clauses in the contract stating that this technology cannot be used to replace adverts.

    I'm fascinated with where this will lead to, simply because it totally changes the playing field. Puts the cat amongst the canaries, so to speak :)

    --

    I left my body to science, but I'm afraid they've turned it down...
  91. CBS and Warner Bros., SCA and all the others. . . by Anonymous Coward · · Score: 0
    Trollmastahs madder than a truck bed full of illegal immigrants layin on garbage on the way to the dump in a rainstorm! Ole CBS did a bunch of graphical things that aint accepted and now NMC want them to fess up! If everybody that did somethin stupid in this country would lose their jobs everybodied be on damn welfare.

    They do it, but ya, but they dont do it in on the news. Oh, so its ok to image them things as long as you do it under your breath. This countries full of a bunch a 2 year olds. I aint defendin them sum-bitchs but as far as I remember sayin what yas feel in this country aint against the law. Yous allowed to be stupid aint ya! But theys certain protected media in this country that ya cant talk about negative or its the kiss of death. Like screwin with another networks logo.

    So I guess theirs freedom of speech as long as you dont graphically alter certain things. I bet ya tickets to a t*tty club if ole CBS degraded christians, republicans, southern talkin white boys, conservative minorities, jesus, christopher colombus or that butthead in the oval orafice, nobodied of said word one! Grow up folks, CBS plays an entertainment show call the news, they aint a group leader. NBC does the same stuff and the public lets them fake remotes, give biased reportin and all the networks cover it! I aint worried about CBS, its them folks that dont say they do it, that is scarier than rosie odonnel in leatards doin squats! Like a feller said watchin rosie odonnal doin squats, that's funnier than hell.

    .

    Trollmastah

  92. OT: Sony Hadicam, anyone? by Inoshiro · · Score: 1

    When I looked this over, I had a great idea..

    If you can associate a shopping list with the groccier, it wouldn't be hard to associate "turn on IR and colour adjustment" mode when some cute girl I like happens to walk by... "Clothes be gone!" .. X-ray specs that work -- I'd buy that for a few hundred dollars! >;-)
    ---

    --
    --
    Internet Explorer (n): Another bug -- that is, a feature that can't be turned off -- in Windows.
  93. Letterman, Conan Rule. Leno Sucks. Carson GREATEST by seaportcasino · · Score: 0

    above says it all!

  94. Re:abortion by Anonymous Coward · · Score: 0

    No, but rational people can agree that it is a tragedy, irrespective of your opinion on whether it should be restricted. I think it's much more of a tragedy when an unwanted child is kept. It destroys the lives of both the parents, and the child. If it's a tragedy to not have one additional unwanted baby, why isn't it a greater tragedy to not have a hundred of them?

  95. OT your sig by Anonymous Coward · · Score: 0

    "If one is really a superior person, the fact is likely to leak out without too much assistance"

    1. too many unsung heroes
    2. too many overhyped celebs

  96. There should be a disclaimer. by LarryTheCucumber · · Score: 1

    If CBS or NBC want to doctor up otherwise footage, they should be forced to include a caption saying "portions of this telecast are being digitally altered" and DISallowed from adding a caption such as "Live" or anything else deceiving the viewer into believing what he is seeing is actually what's there.

    -jimbo

    --
    "Hold me Bob!" "I would if I could man!" -Larry and Bob in VeggieTales
  97. Not a full screen by 348 · · Score: 1
    The article is somewhat misleading. My wife taped the show and I just got done watching it. It isn't just the little logo in the bottom right, it is more of the whole bottom of the screen with a clock and on the right a small but somewhat larger than normal logo. Sort of like the sportcenter screen on ESPN.

    The didn't cover it up completely, however it is obvious that the intent was there. CBS said it wasn't intentional. BS!

    I don't know if I'm more pissed with the "honesty" issues or with the fact that this is a very dirty industry to begin with, and this was even out of bounds by the poor standards the networks have.

    --

    More race stuff in one place,
    than any one place on the net.

    1. Re:Not a full screen by dattaway · · Score: 2

      CBS said it wasn't intentional. BS!

      CBS might be misrepresenting its news more often than we think.

      I saw the movie "The Informant" lately and it was detailing CBS's coverage of a whisleblower. Apparently it was a true story and it showed how the CBS execs fucked up and caved into the tobacco industry.

      Its was a good movie and I'd recommend seeing it if you like watching big companies squishing little people like bugs.

  98. They could put stuff on my t-shirt. by Darik · · Score: 1

    It follows that they will eventually be able to project realistic advertisements onto small objects, like my shirt. Perhaps a company like Nike would be interested in paying to have a few hundred people in the stands wearing their 'swoosh'.

    If they did that to me (and I somehow found about it) I would be awfully upset. Nike is a repugnant corporation, and I wouldn't want them putting 'words' on my back. I wonder if I would have any legal recourse? -- Is that false representation?

  99. Screen grabs anyone? by QuantumG · · Score: 1

    Did anyone actually screen grab this? Like, one image from NBC and one from CBS?

    --
    How we know is more important than what we know.
  100. Realtime TV Junkbuster? by Dast · · Score: 2

    Sounds like it is time for a new project: a version of Junkbuster to remove ads in realtime on tv.

    Then watch *all* the networks (including CBS) dive into "righteous indignation."

    "Viewers have no right to edit out our adverts!" Snicker.

    --

    This sig is false.

    1. Re:Realtime TV Junkbuster? by zook · · Score: 1

      This is probably the exact reason we've seen such a boon in this kind of advertising. The technology is already available to remove the ad breaks from a show. It will not be that long before it's a common thing, so they have to start inserting the ads into the show to have them seen. We can't (yet) do anything about those.

      They'll have to watch themselves for two reasons: first, they have to be careful not to annoy their viewers to the point that they turn off, and second, they have to make sure that their news shows maintain credibility.

      For me they've already failed on both points, which is one reason I don't have a TV.

  101. Just another step in the loss of credibility... by zook · · Score: 2

    So CBS has decided that it will digitally edit in these ads. This technology has been available for some time already and has been used in things like hockey games and car races for a while now.

    I think the issue is that we can no longer view video, even live video, as fact. This has long been the case with photographs. Why do we still trust newspapers like the New York Times or the Washington Post? We trust them because experience has shown that when they say "this is how it is" they end up being right. This holds for the text they print as well as the images.

    CBS has chosen to insert these computer altered videos into their production, so when they tell us "this is how it is" we have experience that tells us "it probably isn't", so we really ough not trust them.

    This is the risk that the media faces when they do something like this---CBS has lost a lot of credibility by their actions.

    I can say for sure that I will not be getting my news from CBS if I can avoid it. Do I think that we need a full blown boycot of CBS? I don't know, but I would encourage anyone I know who's interested in getting real news to avoid them. I just don't think they can be trusted.

  102. Screenshot? by Spock · · Score: 1


    Has anyone got a screenshot from the broadcast so we can see exactly what this thing looked like?
    Is the quality so good that you wouldn't realise it was faked while watching it?

    This is a dog eat dog world. The only way that huge corporations like NBC and CBS know how to survive is by using every trick they can to trounce the opposition. Now, correct me if I'm wrong, but CBS/NBC aren't funded by tax payers, are they? If not, then they have no case to answer legally (morals are another issue). In the UK/Ireland, the national broadcasters are funded by a "TV licence" which each household must purchase from the government, so in a sense the buck would stop at the government if anything like this happened on a national tv station here.
    At CBS/NBC, I would imagine the buck would stop at the board of directors, who's SOLE vision of the company consists of nothing more than dollar revenue. They are money making companies, with shareholders to answer to, not the general public, and incidents like this only serve to highlight that you can trust nobody but yourself in this world.

    J.

  103. Implications of adding ads by Anonymous Coward · · Score: 0

    The story mentioned the practice of adding advertisements to buildings. The thing I find scary here is the ability of the networks to affect public perception of businesses or organisations by digitally placing advertisements on the building occupied by the organisation, or on T-shirts worn by members of the organisation. What if my business was affected because someone at the network put an ad on my building that endorsed some socially unacceptable group. People could stop doing business with me due to their incorrect perception of my affiliations.

  104. fight club rox by QuantumG · · Score: 1

    Tyler Durden is my hero ;)

    --
    How we know is more important than what we know.
  105. "A Severely Strict Law" by Anonymous Coward · · Score: 0

    Links, please?
    Inquiring minds want to know, and all that...

  106. Amen, brother. by Dast · · Score: 1

    While I hate banner ads, I hate adverts cloaked as content much much much worse. Haven't yet found a way to edit that stuff out automagically.

    --

    This sig is false.

  107. Digital image editing.. by drwiii · · Score: 1

    Is it live, or is it Bill Gates caught reading Slashdot?

    1. Re:Digital image editing.. by Chris+Johnson · · Score: 2
      Needs to be a little fuzzier, and the bottom edge of the screen is too clear, plus you need to overlay some of the fuzziness of the background (in particular, it looks like the original image was also jpeg and you need to fake the artifacts before compressing it) Tonal range is good though perhaps a bit _too_ good. All in all a nice effort and soon you will be able to fool judges and slashdotters.

      :)

    2. Re:Digital image editing.. by drwiii · · Score: 1
      I know, I know.. It was a quick 3-minute hack. My main goal was to get it online before this story scrolled any more. :P

      This, however, took a whole 10 minutes. (:

  108. Re:Ask: If they edit logos, what else do they edit by 348 · · Score: 2

    This could be interesting ground for the networks. They actually used "Luma" sampling a couple of years ago and got in trouble. I believe it was Dianne Sawyer, Supposedly at the white house or the capital building.

    Once the virtual images are superimposed over the actual live picture, whether of a football game or in a news story, the virtual images appear to viewers at home to be as real as anything at the scene. People who walk in front of landmarks replaced by virtual billboards appear to television viewers to have walked in front of the electronic billboard, making it appear completely real.

    Just like the above, she wasn't really there, she was standing in front of a blue screen in a studio in New York. The networks put a spin on the practice and called it " Look Live", It got some attention for a couple of weeks. In one camp they had the ethical journalists stating that it was not right and on the other they had the execs saying that it added flavor the news.

    This is not too much different. Placing any kind of "Look Live" or "Look Anything" behind a live news broadcast is misleading. As far as placing the first down marker etc. on sporting or entertainment programming would more than likely be ok.

    The question now boils down to is the news entertainment? Was the show produced that night a "News" broadcast in the first place or was it an entertainment program? Or are they the same. I thought the show was just that, a show. Just like Dick Clark and all the others. I didn't expect to see real content unless something bad happened and it turned into a news event.

    --

    More race stuff in one place,
    than any one place on the net.

  109. seeing isn't believing by arielb · · Score: 1

    if the ball drops on New Years and you can only see it on TV...does it make a sound?

    --
    ---
  110. doing this on sports coverage by CFN · · Score: 1

    I heard that tv stations do this during the broadcast of sports events (yankee games at least) where they would use CGI to change a billboard in the statdium to that of one of their advertisers.

    That seems a little more tricky then this case, the stadium advertisers paid for those signs believeing that they would be seen on TV also (their contract might have stated otherwise, i don't really know).

    Anyone know more about this?

  111. BEAUTIFUL! (And good point, too!) (NC) by Anonymous Coward · · Score: 0

    (NC = no comment)

  112. Re:Ask: If they edit logos, what else do they edit by rawrats · · Score: 1

    This reminds me of the new addition to NFL broadcasts. Anyone else notice the yellow line that signifies the first down marker? Well it doesn't exist except on your screen but it sure looks real to me. Personally, I love it, but I have a friend who went to a game and wondered out loud where the yellow line was.

    Scary.

    --
    -- jar
  113. CBS == See BS by Anonymous Coward · · Score: 0

    hahaha

  114. again by ArchieBunker · · Score: 1

    here is the quote, obviously some liberal CENSOR doesn't like my opinion. Its called free speech. My opinion is just as good as yours. If you don't like it then move to red china. Our job is to give people not what they want, but what WE decide they ought to have. (Former President of CBS News) - Richard Salant

    --
    Only the State obtains its revenue by coercion. - Murray Rothbard
  115. loons, flamers, zealots, and baldfaced liars by Anonymous Coward · · Score: 0
    I liked you post, and I agree 100%.

    However, You forgot the trolls.

    There are three distinct flavor of trolls on /. these days. One is the mindless rants of rather immature intellects crying for identity. The second is, staying in what I assume is the origin, the trolls or fishing for a reply or comment, IMHO many karma whores act in the same fashon. You know the type, empty posts that restate the obvious and always end in a question. The third group, which I proudly claim to belong to is the one in which while engaged in /. threads, because we find them interesting and full of the best information on the net, we troll for the sake of humor and basically to kill time. It's fun. Most of us "regular" trolls also have accounts and add to the discussions with thought and passion. Just like you

    Now I agree that the trolling and flaming around here has become too much at times, and in many cases in very bad taste. However this is a community, and as someone posted here recently just like the community where you live, there are noisy neighbors and punkass kids squealing their tires at midnight. It's just like real life. These neighbors although, may piss you off from time to time are part of what makes up this community and as the top post wrote "keeps a balance".

    Trolls like us really mean no harm. Honestly it's fun down at -1 and for the most part admit it, you do occasionally come on down and see what we're up to. don't you? And occasionally you chuckle. As the Scool Song Guy troll said to me yesterday "Relax, It's all good".

    Trollmastah

    1. Re:loons, flamers, zealots, and baldfaced liars by Anonymous Coward · · Score: 0

      This is an anon post -- pay no attention.

  116. loons, flamers, zealots, and baldfaced liars by Anonymous Coward · · Score: 0
    I liked you post, and I agree 100%.

    However, You forgot the trolls.

    There are three distinct flavor of trolls on /. these days. One is the mindless rants of rather immature intellects crying for identity. The second is, staying in what I assume is the origin, the trolls or fishing for a reply or comment, IMHO many karma whores act in the same fashon. You know the type, empty posts that restate the obvious and always end in a question. The third group, which I proudly claim to belong to is the one in which while engaged in /. threads, because we find them interesting and full of the best information on the net, we troll for the sake of humor and basically to kill time. It's fun. Most of us "regular" trolls also have accounts and add to the discussions with thought and passion. Just like you

    Now I agree that the trolling and flaming around here has become too much at times, and in many cases in very bad taste. However this is a community, and as someone posted here recently just like the community where you live, there are noisy neighbors and punkass kids squealing their tires at midnight. It's just like real life. These neighbors although, may piss you off from time to time are part of what makes up this community and as the top post wrote "keeps a balance".

    Trolls like us really mean no harm. Honestly it's fun down at -1 and for the most part admit it, you do occasionally come on down and see what we're up to. don't you? And occasionally you chuckle. As the Scool Song Guy troll said to me yesterday "Relax, It's all good".

    Trollmastah

  117. Re:So what? - This exact problem is already solved by Austenite · · Score: 2

    Something tells me whoever sells the rights to broadcast sports events to the networks has airtight contracts making sure that the ads around the rink will be seen.


    Exactly. When Channel Nine did exactly the same thing during a cricket broadcast in Australia, the Melbourne Cricket Ground, owners of the stadium, were MIGHTY annoyed. They threatened to withdraw Channel Nine's rights to televise anything from the MCG and the issue eventually died.


    I believe a similar course of action will play itself out in the US - the stadiums (stadii?) depend on those signs for revenue, and will soon stipulate no "live editing of signs" in contracts.

    --
    "In person, WAP'ed up and making your life a misery!" BOFH, 2003
  118. advertising is important by Karrade · · Score: 1

    While I agree that the most important consequences from this deal with the credibility of televised news; the improtance of the advertising itself shouldn't be over looked. Some people are indifferent to this issue because it revoloves around the advertising of monstoruous companies. I agree advertising can be annoying, but in a capitalistic world it becomes incredibily important. Without it there would be no network television at all (it would all have to be subscription cable). Forget about running large sites of interest on the Internet, there would be no way to cover expenses. Many services would become subscription based becuase no one would want to support anything that wouldn't break even. Without advertising, we'd be watchign the Superbowl on Pay-per-View. If people have the ability to alter or remove advertising in a certain medium, advertisers will become more leary of paying for advertising space and then will hurt the users of that medium. Which means that free services are going to have to find another way to break even. Its sort of like the mentality behind the movie "Network". So this shouldn't be shrugged off as some unimportant fight between media giants, because in the end, it will affect you.

  119. Re:Ask: If they edit logos, what else do they edit by Anonymous Coward · · Score: 0

    news anchors do get digital facelifts, in a limited way. areas are set up where the appropriate skin color gets blended... watch wrinkles fade away...

  120. Re:Ask: If they edit logos, what else do they edit by Anonymous Coward · · Score: 0

    I for one just don't follow your logic. Quite simply, ACs undermine the entire idea of holding people responsible for what the say. In actuality I believe it is the account system that "keeps it real" because if someone is willing to put their name behind what they say, I truly believe that they mean it. If you have nothing to hide, why mask yourself behind annonymity?

  121. Re:Ask: If they edit logos, what else do they edit by Super_Frosty · · Score: 2

    Wow, that's a funky reading of the constitution. At least, I *assume* that your point is loosely based on the constitution. Having just read it again, it sounds kinda funny.

    Sure, the newspapers can be liable for libel (pun intended). Libel is slandering someone, but only if what they write is untrue. The burden of proof is on the plaintiff to prove that said libel is untrue.

    There is no such crime as "misleading the public." Tellya what - why don't you try to sue some major media outlet for "misleading you" into buying lots of food for Y2K. Note how long it takes for you to get laughed out of court. Better yet, try to even find a lawyer who's willing to go along!

    "The press" isn't obligated by any law to tell the truth, or not to mislead. They lie and mislead all the time.

    --
    No comment at this time
  122. Leno's far, far too patronizing. by Wakko+Warner · · Score: 1
    He's also pretty unfunny, IMO. His comedy sketches seem forced and, while Conan O'Brien can pull that kind of stuff off, Leno lacks the self-deprecating wit to make it worthwhile.

    I say: ditch Leno, put Conan in his time slot, and find a way to make sure Richter stays around after March. But that's just me.

    - A.P.
    --


    "One World, one Web, one Program" - Microsoft promotional ad

    --
    "Remember when the U.S. had a drug problem, and then we declared a War On Drugs, and now you can't buy drugs anymore?"
  123. Re:Ask: If they edit logos, what else do they edit by Anonymous Coward · · Score: 0
    Dude,

    I just read your previous post. You don't liek RMS too much do you?

    As somewhat of and expert on Anti-Karma, I can assure you that your post was moderated correctly. It was IMHO pure flamebait. An opinion? I thought it was more of a rant and all I can say is think twice and take a deep breath before you hit that submit button.

    I fully support all the AC posters and beleive everyone has the right to post what they want. But there are rules. Based on what, I don't know, culture of /. mostly, but as warped as they are, this is a great forum and if you were meta moderating that same rant and if I was the poster I'm pretty confident that you would have blased me as well.

    Let it go.

    Trollmastah

  124. [DM] by Robert+S+Gormley · · Score: 2
    People have been asking for a *GM* tag on their fruit if it's genetically modified. What about a [DM] tag/rating for digitally modified tv?

    "This show is rated M(ALSV DM). It contains Adult themes, strong Language, Sex scenese, Violence and is Digitally Modified in parts".

    --

    Open Source. Closed Minds. We are Slashdot.

  125. Young whippersnappers. I remember when all was AC! by Anonymous Coward · · Score: 1
    That's right, EVERYONE posting on Slashdot was once an AC. Most, voluntarily identified themselves within the comment itself, but there were no userid, no logons, no karma, no moderation, and yet there was less flotsam than we see now.

    If you have nothing to hide, why mask yourself behind annonymity?

    Ask yourself why there is the presumption of innocence in this country (USA) and why you have the right to remain silent and cannot be made to testify against yourself. When you learn the answers, you'll have answered your own question. Salem Witch Trials... The House UnAmerican Activities Committee... those who do not learn from history are doomed to repeat it.

  126. Trolls == loons. by Anonymous Coward · · Score: 0

    They were not ommitted. Keep on churning reality up my friend. Even the best milk and butter has scum floating at the top. If it didn't, it'd be a totally artifical dairy product.

  127. Moderator "Censorship"... by Anonymous Coward · · Score: 0

    I know what you mean. Look at one of my posts. I was rather angry when I wrote it. The Chinese have a saying: "Never write someone a letter when you're very happy, very angry, or very sad." I think that's it. I might be a little off.

    In retrospect, I'm a little surprised my post got marked as "insightful," but the fact it was only moderated up to 1 and not higher shows that it wasn't that popular.

    Just in case anyone hasn't guessed, I despise the elitist attitude that people who advocate banning Anonymous Coward posting often display.

    A lot of us have certain issues that can elicit knee-jerk, angry responses from us. For example, I hate elitism, and whenever Rob posts a "saving Slashdot"-style article, I respond violently to posts advocating the banning of anonymous posting, simply because it's anonymous or because the person doesn't like Anonymous Cowards. Another thorny issue is feminism. I hate feminists. There was an article a while back about women in the IT field. A few posts said that men are often favoured in computer science and that women are less likely to succeed, on account of being women. A few others said that women should be in IT because they're "smarter than men," "more intelligent than men," etc. I didn't respond to any of them, and maybe that's good, because that kind of thing makes me mad as hell. I know someone who is a feminist, and on a few occasions, she has alienated me (quite deliberately and hurtfully) because I'm male.

    If I had moderator access, I probably wouldn't be able to restrain myself. I can't stand elitism and feminism. I'd crush elitist and feminist posts! I might even acquire additional Slashdot accounts illicitly simply to have more moderator points and more chances at being a moderator and more chances to crush those political ideals I despise. That is, as we Slashdotters put it, a Very Bad Thing.

    I think it's best to simply distance ourselves from issues that make us mad. You're a Mac user and you see an anti-Mac article? Don't become a Jihad member. Just read something else. You know it will make you mad. Someone says Anonymous Cowards are the biggest boondoggle Slashdot has ever encountered? Just leave them to their own devices (and opinions). You probably won't change their opinion. If you're a moderator, let someone else moderate it. Besides, you might think it's flamebait or a troll, but will everyone else? You might not succeed in crushing their post, after all.

    And, as the Chinese put it, "Never write [a Slashdot post] when you're very happy, very angry, or very sad."

    If the thread my post was in (that I linked to) has been archived, look for comment #219. It got one response (#275), and then I responded to that response (#357).

  128. CBS was offside... by smackdotcom · · Score: 1
    *whistle tweet* That's it CBS, off the field. Slippery slope is right. Really, what is the limit if they start tinkering with reality without telling the public that they are doing so? I think that the answer is that the only limit is what they think they can't get away with. Today it's a rival's ad. Tomorrow?

    Interviewed crime witnesses wearing superimposed Yankees caps. Sniff, sob, it's such a tragedy (Go Yanks!).

    Chechen rebels with credit cards superimposed in their hands:

    AK-47 - 500 rubles

    Fatigues from the Afghanistan war - 50 rubles

    Brutal revenge against the Russian oppressors - priceless.

    Heck, maybe sponsors will pay to trash their rivals using this technology. That car with the failing brakes that caused the pile-up? Not a Ford, of course. Stick a Toyota in there. Breaking news: two hundred people are being held hostage on an American Airli- ummm, make that Air France, jet tonight. Employee goes on a wild killing spree at Microso- umm, make that Apple.

    Jounralistic ethics? Come on, we're talking money here.

    --

    In a world without walls, there is no need for Windows.

  129. Re:Blue screen ads won't happen -- but they do by Anonymous Coward · · Score: 0

    I remember watching a Philadelphia Eagles preseason game in the summer and seeing ads for local companies in the upper decks, even though they were not playing at home! They WERE showing blue-screened ads. It was wrong and it didn't look very good either.

  130. Re:Ask: If they edit logos, what else do they edit by billybob+jr · · Score: 1

    yep, i love that yellow line. If you look you can catch them "switching" it on sometimes. The first time I saw that, I thought outloud wtf? It's pretty slick. When someone steps on the line, it looks like they really step on it. When a shadow is cast over the field, the yellow stripe is darker, just like it is really there in the shadow.

  131. Re:Much more than just Ad's... - Max Headroom by British · · Score: 1

    There was an episode of Max Headroom(go figure, a show about TV) that covered this. Some network bigwig that didn't want blanks to be released, suddenly advocates the release of them. He actually didn't say it, but went along with it since a "digital rescan" of him saying so was done by Brice(I think). Wow, once again stuff done on Max Headroom comes true 14 years later.

  132. In MTV Boardroom: by Chris+Johnson · · Score: 2
    Doh! Did anyone remember to let the MTV saviors of the human race buried under Times Square... _out_ again... after the New Year was over?

    *lengthy shocked silence*

    *grin*

    Kewl. Well, on to the next subject... ;)

  133. Re:So what? - This exact problem is already solved by Benoni · · Score: 0
    stadiums (stadii?)

    Either "stadia" or "stadiums", according to Mr. Webster.

  134. Re:Ask: If they edit logos, what else do they edit by kjoyce · · Score: 1
    It amazes me the number of people who are completely opposed to CBS actions. Personally I think it is cool that this can be done. Now local advertisers can get a billboard at a game many states away.- or a US sponsor for example can pay only for the US market at an international sporting event. I know for certain this would interest advertisers for Nebraska games played away from home.

    I do not see how televising a live event such as the ball dropping in NYC and putting the CBS logo over the NBC logo is illegal or ethically incorrect. I do see how this is so if we saw logos on the christmas tree behind Boris Yeltsin with his resignation speech or on the plane for the hijacking or if these logos in any way modify the "news." A new years celebration is not news - its an event. Rather is correct, however in saying it would have probably been a good idea to tell the viewers they were doing this.

    I feel compelled to make one other comment with regard slippery slope. To the best of my knowledge slippery slope has long been considered faulty logic and reasoning by the academic community. It is not to be used in what would be considered a "sound" argument in a logic class. I was disturbed by the comments of Jim Naureckas in the article itself. Apparently he thinks that this could lead to them putting sponsor's "t-shirts on crime victims." He forgets that CBS still wants advertiser's dollars and if it got out that they did some of this the bad publicity would cost them much more in advertising revenue than they could possibly gain by selling this to an advertiser. I also doubt a single advertiser would go along with the idea.

    Because CBS used this technology to change an advertisement does not mean they are going to use it to distort the news. The truth is if they ever did it would be such an obvious distortion another news agency would pick up on it and it would take years for CBS to clean up its reputation. Only the enquirer goes to such extremes as doctoring photos. The press is simply biased - they rarely tell a lie but they slant there story. If it is a slippery slope theres a brick wall waiting for CBS at the end of it and they know it (this is why we have competing news agencies instead of one state-run agency).

  135. Sports Sponsorships by Paul+Komarek · · Score: 1

    So will Nike-sponsered athletes have three (digitally-added) stripes on their shoes in the future?

  136. CBS is just like NATO by briancarnell · · Score: 1

    CBS, like most news outlets, reported that NATO lied about video of a missile hitting a bridge in Kosovo -- the video had been compressed and did not accurately reflect the elapsed time (the real incident took far longer to unfold than the video).

    What CBS did on New Years is *exactly* what NATO did -- they presented a set of images as if they were live, unaltered video images when in fact they were tampered and doctored with.

    Just another example of how intellectualy bankrupt modern news collection and broadcasting is. Saw a recent story about how pressure is building for the networks to add music in the background during news stories to heighten drama, etc. Hasn't happened yet but it certainly will.

    Thank god for the Web -- while the major network news programs (and much of its print counterpart) are turning into little more than well-scripted soap operas, the web is providing the sort of fact checking and peer review that the traditional media will never give us.

  137. Tagged by crush · · Score: 2

    I'll vote for that. There should also be an explicit statement that the tv is produce/owned/manipulated by huge companies that push their own interests and slant everything. So, perhaps a [P]ropaganda tag would be added too?

  138. That's an elegant point by Chris+Johnson · · Score: 3
    Imagine Dan Rather interviewing some deathly ill person in the hospital. The sponsor is a drug supplier. The segment airs, and a producer pulls Rather aside.

    "Dan, there's something you should know in case you talk to anyone about the Vivmotrinox clip."

    "Yes, that was heart-rending. Did you notice as I interviewed that brave man, the patient in the bed next to us died?"

    "Er.... no."

    "Whudddyuhmean 'no'?"

    "Dan, don't talk about that to anyone. We fixed it. When the clip aired that patient did not die. It's not like he was the subject of the interview, you know. The sponsor wanted it more upbeat. You know, it's a story about hope."

    "I see. Well, I'm sure his family will be delighted to hear of his miraculous rescue from death."

    "Don't carry on like that, nobody will recognize him. We changed his hair color and put a mustache on him! Everything's taken care of."

    "Everything?!? Ev... Now, I hope you're not going to lie to me, friend. Have you been 'taking care' of my hair on TV, too?"

    "Dan, baby, that's our job! Oh, one other thing?"

    "You're going to tell me anyway, so just spit it out like a good fellow. What?"

    "Your closing, that 'The benefits of this treatment remain to be seen, but this patient's fight is an inspiration to behold'?"

    "What about it?"

    "We lost the 'to be seen, but'. Don't worry, it looks very natural, they had to morph to your 'b' mouth position and hold it about ten frames to match the timing with that damned leaf falling past the window. Piece of cake. You looked great."

    "AND WHY, MIGHT I... scuse me, and why might I ask was this _belated_ script change made?"

    "The sponsor. Wanted it to come off more upbeat, you know?"

    (Though this scenario was written for joke value, ponder a little bit on how plausible the reasoning can be for changing the entire import and tone of a person's delivery of news or information- and consider that everything described here (especially w.r.t taped footage) is possible today without vast expenditures of effort and skill...)
  139. Re:Ask: If they edit logos, what else do they edit by jra · · Score: 1
    > This could be interesting ground for the networks. They actually used "Luma" sampling a couple of years ago and got in trouble. I believe it was Dianne Sawyer, Supposedly at the white house or the capital building.

    "Chroma Keying". Usually done against a blue, or more commonly these days, green background.

    Yes, they did, yes they did get in trouble, an apology was aired on the next newscast. The New York Times covered this in their article on the subject today, in print.


    Cheers,
    -- jra
    -----

  140. While they are at it . . . by Tanman · · Score: 1

    Can they PLEASE get rid of that damn yellow line showing 1st downs in football games! Jeez! That thing is annoying as heck! And credability? My Gerbil has more credibility than that thing.

  141. Broadcast standards by Korova · · Score: 1

    I remember (being old) that at the end of "Mutual of Omaha's wild Kingom" there was a statement of the form "All scenes, whther real or constructed, represent authenicated facts".
    Perhaps news programs now need to make similar statements... or at least when such statements would be true.

  142. This is evil. by xeer0 · · Score: 1

    What CBS did is not just wrong, it is evil.

    For people who don't understand the implications of this sort of thing, read 1984 by George Orwell.

    People should take note that it is not NBC that is truly the injured party in this case. The general public is the victim.

    Don't be a victim, watch the watchmen.


    --
    "Hey... don't be mean." --Buckaroo Banzai
  143. So what? - selecting vs creating by crush · · Score: 2

    The issue of honesty in reporting [...] is a total non sequitor as far as I'm concerned.

    Fair enough, but seeing as you've talked about it here what you say is questionable. There is a huge difference between choosing to report only certain facts, selecting from among pictures and reporting limited viewpoints and creating pictures, making up facts and falsely ascribing viewpoints.

    I am assuming that it is these categories that you place the unreality of

    Raise your hand if you didn't know that what you see on TV isn't always real

    If not then I'm afraid my hand is down. I'm aware that I'm subject to propaganda, staged-media events etc., but I don't believe that Dan Rather is a cyberspace construct, I don't believe that the footage of Kosovar Albanians is all made up. I do take these things with a grain of salt - I ask "why are they telling me this?" and try to fit it into a larger picture of the world.

    I'm assuming that you feel the same way too, so, and this brings me to the nub of my posting, won't the effect of your posting be to discourage /.ers from listening to any media and trying to make educated guesses? Why bother listening to anything? Why not just hid in our own cynical, solipsistic holes, never coming out to see the light of day?

    The fictional view of the world that this portrays reminds me of the worst excesses of po-mo "truth is the outcome of the veridiction operations".

    The big news is that this is like altering a photo in a newspaper or faking a source. It's a step further, and just because things are bad now doesn't mean that we give up.

    I really think that that is the central issue, not the two giant media corporations go sue each other.

  144. Wow! A Score 5 AC post! by Anonymous Coward · · Score: 0

    Still wanna ban AC? Think of all that karma going to waste. Nice to know that some people aren't interested in collecting points, yet still have something interesting to say.

    1. Re:Wow! A Score 5 AC post! by ToastyKen · · Score: 1

      I think that was his entire point.

    2. Re:Wow! A Score 5 AC post! by Anonymous Coward · · Score: 0

      His? (hers?

    3. Re:Wow! A Score 5 AC post! by Anonymous Coward · · Score: 0

      yours? mine?

  145. Yes! Hard Copy is not "news". by Anonymous Coward · · Score: 0

    These infotainment shows are blurring the line between "news" and the enquirer type stuff. There's more real facts and news being aired on RADIO than on TV, and is secong only to USENET for reports of uncensored reality. TV news is just another mouth of the liberals.

  146. I said "news" was not credible. I sought no ban. by Anonymous Coward · · Score: 0

    Quit twisting my words here. I never said CBS can't write fiction and call if "news". I only said that CBS is no longer a credible source of news. They can air whatever they like. I'll just tune them out and listen to radio (a far better source of news than any TV news) or the net (raw and uncensored).

  147. Re:abortion by MattMann · · Score: 1
    interesting logic: you imply that abortion does not destroy the life of the child? that's clearly wrong.

    but more subtly wrong is your speculation that "unwantedness" destroys the lives of a people. Hmmm... might lead to periods of anguish and suffering, I'll give you that, but I'll betcha most "formerly unwanted" people cherish their lives just as much as you do, and would even kill you in self-defense if you tried prove to them that they should be dead.

  148. Ahhhhh :) by Chris+Johnson · · Score: 1

    Much nicer. You should do desktop-picture sized ones :)

  149. CBS had every right to put Microsoft on your cap? by MattMann · · Score: 2
    I do feel that NBC has no right to ask for reparations.

    So, since CBS has every right also to show your picture on TV if you are watching the fireworks, do they have every right to put a Microsoft cap on your head, and you have no right to ask for reparation? I can't imagine that you would agree with that, but without inventing an exception it fits within your framework.

  150. But they didn't blur or obscure..... by Cplus · · Score: 2

    ...they deleted it and replaced it. A good eye that was watching closely might have seen the difference in a still, but who is paying attention. I'm not saying that it was newsworthy that an NBC logo was in view, but it could have been something.

    Scenario: Let's say that a drunk and hopped up on amphetamines exec from ABC was flashing his as* on the live broadcast. That's embarassing to them.....would they edit it out? I think they would, particularly if no one was going to notice. This would make them obfuscators of fact, not something that I value in a news agency.

    I for one will never trust ABC news again, not that I particularly enjoy relying on the mainstream media for my news anyway. I greatly prefer something like /. where any jackas* like myself can state their interpretation, point to the facts that they have uncovered and the truth can be gleaned from this overflow of information.

    Blah!

    --
    "Share your knowledge. It's a way to achieve immortality." -- Dalai Lama
  151. But they didn't blur or obscure..... by Cplus · · Score: 2

    ...they deleted it and replaced it. A good eye that was watching closely might have seen the difference in a still, but who is paying attention. I'm not saying that it was newsworthy that an NBC logo was in view, but it could have been something else.

    Scenario: Let's say that a drunk and hopped up on amphetamines exec from CBS was flashing his as* on the live broadcast. That's embarassing to them.....would they edit it out? I think they would, particularly if no one was going to notice. This would make them obfuscators of fact, not something that I value in a news agency.

    I for one will never trust CBS news again, not that I particularly enjoy relying on the mainstream media for my news anyway. I greatly prefer something like /. where any jackas* like myself can state their interpretation, point to the facts that they have uncovered and the truth can be gleaned from this overflow of information.

    Blah!

    --
    "Share your knowledge. It's a way to achieve immortality." -- Dalai Lama
  152. But alas.... by Cplus · · Score: 2

    The revenues that the placement of the ads in an arena make helps to pay for the existence of that arena. The only reason that the cost of placing one of these ads is so high is that they are seen on national television. Take that away and you devalue the existence of the ad, thereby taking away the revenue to the arena and :. taking away the arena.

    --
    "Share your knowledge. It's a way to achieve immortality." -- Dalai Lama
  153. Nice mistake.......please moderate me down (nt) by Cplus · · Score: 1

    Just 1 point though!

    --
    "Share your knowledge. It's a way to achieve immortality." -- Dalai Lama
  154. Re:CBS had every right to put Microsoft on your ca by SEE · · Score: 1

    Placing the logo on me creates an implication that I endorse the product. Placing a digital logo on typical advertising space does not create an implication of an endorsement.

    It's a fine line, but a logical one. Putting a logo directly underneath the NBC logo would imply a relation between NBC and the digital logo, and thus would be actionable. Blocking out the NBC logo doesn't create any such implication, and NBC doesn't have any rights regarding what CBS broadcasts.

    So, I'd object to CBS putting an MS logo on my cap -- but they could replace me with a digital image of someone else wearing a Microsoft cap on their broadcast.

  155. Could this become mandatory? (Re: So what?) by edgarde · · Score: 1
    To use your example: cigarette advertising is not allowed on television in the United States. Tobacco companies routinely undermine this by displaying billboards at sports events, which are then broadcast. (Actually I don't know if this is still done. Cigarette billboard advertising has recently been banned in some states, but I think it's still allowed in most.)

    With this technology available, might broadcasters be obliged to obscure these ads in real time? More interestingly, might this practice be made mandatory? Would legislation be passed requiring this?

    Personally, I'm very anti-tobacco -- this isn't intended as pro-cigarette FUD -- but an issue like this could create the ugly precendent needed to make this a widely accepted "legitimate" practice.

  156. Implications for advertizing at sports events by streepje · · Score: 1

    It will be interesting to see which way this will go when it comes to advertizing at sports events.

    If the TV company that's carrying the event can replace all the ads on and around the field of play and even on the players' shirts with ads for their clients, then the clubs and the organizations that run the sports won't be too happy about it.

    Putting your company name on a top European soccer team's shirt for a year can cost you upwards of 10M Euros. And then to find that your competitor's name gets pasted over it...

    We'll be hearing more about this one, methinks.

  157. How long before digital editing get's distasteful? by clyons · · Score: 1

    I see an possibly worse example: Ads on the side of a school building where a shooting has taken place. At some point, someone will do it.

    --

    --
    Intelligence is definitely a recessive trait.

  158. Re:Ask: If they edit logos, what else do they edit by Anonymous Coward · · Score: 0

    I seem to remember a couple of years ago the FIa (the governing body of Formula 1 racing) were extollong the commercial advantages bestowed by digital broadcasting, in respect of advertising. The idea would be to run cars in vanilla livery at the races, with a bunch of big blue billboards around the track, and then to edit in the advertising and sponsors' logos appropriate to each viewing market, thus massively increasing the potential sponsor revenue by making the 'available area' on the car effectively much bigger than the physical surface area.

    If CBS have demonstrated that this is now at least applicable to fixed image components, I guess we can expect to see the FIA approach applied to most major sports, and other areas, in pretty short order.

    Good thing? Bad thing? dunno but it's an Intriguing thing for sure.

  159. Constructing the news and our culture by technopop · · Score: 2
    This logo swapping story reminds me of two things.

    1> Captain Amazing from Mystery Men, the do-everything, save the day superhero with a publicist that makes him look wholesome and gets him all sorts of corporate logos/sponsorship to wear.

    2> ONtv in Hamilton, ON, Canada that has gone to a set that is completely CGI for their daily evening news program. ...just make sure none of the news anchors wear blue.

    With the first thing, would it not be more of a concern that our heros (more in the realm of sports) are literally owned by corporations? Wouldn't it be more worthy of concern than the introduction digital editing into the newsroom? Kids especially look up to them as mentors and people who they want to grow up to be. What kid other than Alex P. Keaton ever dreams of becoming a Walter Kronkite or Barbera Walters type?

    The second thing, the news is always going to be a construct of somebody's mind. Back in the very beginning of the gulf war when CNN was the only broadcast coming out, what was it that we were all glued to the TV and radio listening to? The fact that missile bombardment was happening or the fact that a man on a phone being rebroadcast across the world was taking cover in his hotel room watching missiles fly into buildings around him?

    Even after this little logo fiasco, the world will go on, big corporations will find new ways to try to dictate our needs to us and the construction of the news broadcast will evolve as producers get their hands on new digital goodies.

    What should hopefully and ultimately keep everything in check is competition.

    Cheers

  160. Re:Ask: If they edit logos, what else do they edit by Anonymous Coward · · Score: 0

    [Anonymous Cowards] undermine the entire idea of holding people responsible for what the say. In actuality I believe it is the account system that "keeps it real" because if someone is willing to put their name behind what they say, I truly believe that they mean it. If you have nothing to hide, why mask yourself behind anonymity?

    Well, if you believe that, why are you posting anonymously? Hmm...?

  161. Re:Ask: If they edit logos, what else do they edit by Anonymous Coward · · Score: 0

    From: Krusty the Clown To: Bozo the Clown Dear Bozo, It's been too long since I've heard from you. That piece above about the absense of the slippery slope in logic courses is classic! Can I use it in my next bit? The way you sarcastically intersperse obvious example proving the veracity of the slippery slope argument is ingenius! I wonder how many people will lose the connection you deftly make between the precedent setting nature of the legal system, as the ultimate evidence of slippery slope? Oh yeah, and the bit about CBS not doing anything bad because the other networks would exploit it? What a cresendo! Yet _another_ allusion to the obvious slippery slope nature of the networks themselves. Of course we clowns know that they all will simply slide down the slope together! And I can't forget the finale: "competing news agencies" brother you're killing me! Slippery slope, slippery slope, slippery slope - one station reports a story, they all report the story.

  162. Re:CBS had every right to put Microsoft on your ca by Anonymous Coward · · Score: 0

    "but they could replace me with a digital image of someone else wearing a Microsoft cap on their broadcast. What if you needed that image of yourself as an alibi to prevent you from being convicted for murder?

  163. Re:CBS had every right to put Microsoft on your ca by MattMann · · Score: 1
    First, you are essentially agreeing with what I said, another clause needed to be added to carve out the exception you are looking for. I wasn't claiming the argument was illogical, but that starting with some first principles and apply logic doesn't necessarily arrive at a satisfying answer.

    To illustrate, you say that placing a digital logo on "typical" (there's the catch) advertising space does not create an implication of an endorsement. Well, so I guess you are saying that CBS should not be allowed to paste their logo onto the Transamerica building, or onto the Epcot Dome... but they might be allowed to paste it onto the sign at the top of a plainer office tower that happens to be a competitor's corporate headquarters? Or only on "advertizing space" like billboards that companies have paid rent on just like they pay the rent on their office tower? It just seems difficult to draw a clear line to me.

    I'd rather look at it not as a Talmudic exercise of drawing conclusions from a set of axioms, but from point of view of what are the practical results we wish to achieve. Commercial speech is more regulatable than political speech. For children's television, for example, ads are required to "look like" ads. (I'm not endorsing the efficacy of that law, but I understand the motivation.) Seems to me that a just as good a rule for the future (forgetting about what has happened) is that if you pay someone to put up your ad, there it is. If CBS doesn't want to show it, they don't have to point their camera that way. They can put a disclaimer off to the side saying Coke is paying us to remind you that they would never put up an ugly billboard like bad-old Pepsi in the picture.

    Just for fun (I'm not really arguing this) I enjoyed considering this "chutzpah" defense: your honor, when you turn your head in the direction of this billboard, you are not seeing the actual billboard, you are constructing that image in your head from the stream of photons which is arriving at your retina. I have simply altered the stream of photons just like CBS did by applying a coat of paint to the billboard. The original ad is intact right where it always was!

  164. way back in the 1950's by treebeard77 · · Score: 1

    The old Dianna Shore show was sponsered by Chevrolet. The opening of the show was a pan of the New York City skyline.

    They matted out the Chrysler building ;-)

  165. why stop here by gurado · · Score: 1

    good job cbs... here are some other options: perhaps during the tienamen square uprising you could have put a backwards nike cap (just like tiger!) on the guy who stood in front of the tank. when that guy from columbine climbed out of the window all bloody perhaps he could have been wearing a t-shirt for a new bruce willis movie... the bottom line is we've been dealing w/ product placements for a long time already in hollywood (ET ate his reeses pieces, etc.) and w/ sporting events (tiger, etc.)... while this practice is unfortunate it is still ethically permissable as it is in the context of entertainment... sadly, there is an almost non-existant line today between entertainment and journalism and cbs' actions only prove that those lines dont matter too much anymore... if everyone can accept "journalism" w/ dramatic music and 're-enactments' as fact, then why should bogus advertising upset anyone... neither is a true representation of reality.

  166. Slippery Slope by daviddennis · · Score: 2

    The Income Tax was enacted. Some people thought to limit the tax to 10%, but others carried the day with the argument that this was automatic permission to increase the tax to that outrageous level.

    Others thought we were at the beginning of a very slippery slope. They were laughed at, probably by the same academics you refer to.

    I think Slippery Slope is a pretty good argument :-).

    D

    ----

  167. Re:CBS had every right to put Microsoft on your ca by Anonymous Coward · · Score: 0

    Typical Advertising space for whom? I am not familiar with the details on the placement of the ad, but hypothetically, they could have changed a logo on my building, and I may be a microsoft shareholder (duck) and maybe I dont care who CBS's sponsors are, I like my MS billboard on my tenament and would sue the pants off of CBS if they covered it up with, say, an IBM one.

  168. Another reason to Kill your TV. by festers · · Score: 1

    There are many people who claim to only watch TV "for the news." Well, this kind of crap is enough reason for me to abandon the news altogether. Seeing is not believing when ratings are at stake. Kill your TV


    --------

    --


    -------
    "Every artist is a cannibal, every poet is a thief."
  169. Viewable image implies support by saent · · Score: 1
    "However, CBS News President Andrew Heyward defended the use of such new technology -- something CBS has also been doing recently on ``The Early Show'' in which the network's logo has appeared on buildings and even horse-drawn carriages around the Central Park area where the show is broadcast." - from Yahoo! News article.

    Doesn't this imply that those buildings and carriages (businesses in themselves) support CBS and are paid for their services? How surprised would the owners be to find that they are advertising for CBS (or any other corporation that a media outlet cared to show) without their permission?

    Blocking NBC's equipment isn't a big surprise. But what about the owner of the building that the Astrovision is mounted on? Who owns that and what gives CBS the right to change the appearance of the building to suit their company agenda (ie no competitor's images)?

    I think CBS is crossing a line. Endorsing products or services without agreement or even knowledge should be considered unethical and possibly illegal (although I couldn't quote any FTC laws on it).

  170. Re:Just Wrong?...nope! by Anonymous Coward · · Score: 0

    NBC only paid for an ad in Times Square, not on CBS television. Why should CBS broadcast advertisements it hasn't been paid for?? As long as it is just advertisements that are being blocked, I say good riddance!

  171. A proposed solution: by Anonymous Coward · · Score: 0

    How about if an independent comission is set up... they create some logo (and copyright it) and then Brand X News pays to be evaluated for news production. Upon passing they get to post the comissions logo which states that the news agency checks out. This could police image manipulation and even extend it's reach into other areas of journalistic integrity if it took off.

    Such schemes already in effect are audio THX certification, and ISO safety certification. All it would take is public pressure (around this issue) to force media to work together. Once created it would be difficult to buck.

    I would be so jazzed to see something like this take off.

  172. Re:CBS had every right - it's ok to block spammers by Anonymous Coward · · Score: 0

    I think its perfectly fine for CBS to block ads that it did not recieve compensation for. It's fine for us to block spam, but it's not OK for CBS to block visual spam??? I detect a bit of hypocrisy here.

  173. Then spam is ok by you, huh? by Anonymous Coward · · Score: 0

    CBS did not get compensation for those ads. Before this technology, any schmoe with a billboard could get free TV time worth millions just by having it in the right place at the right time. Now they can't, and I consider it to be the equivalent of spam blocking software for TV. You don't want unsolicited ads in your mailbox, and CBS doesn't want the same on their broadcasts.

  174. Re:Ask: If they edit logos, what else do they edit by Head+Louse · · Score: 1

    First off the New Years Eve event was NOT News.
    Secondly the AD was even less news.
    Thirdly when have you ever seen news that was not edited? When you watch the news they are always picking where they are placing the Camera,what footage they want to air and how much of it they want to show. They also choose how they want to comment about what they show. There will always be some sort of editing in the news even "live" news. Plus they did this billboard editing for profit motives. What kind of profit motives would they have in altering people or places? Except for putting ads on peoples T-shirts, I can't think of a rational reason why they would start to do this in a way that would really alter the "news" you are seeing.

  175. Wag The Dog? by beagle · · Score: 1
    Wasn't there a movie about this sort of thing a few years back - Wag The Dog? In that movie, they created a news story on a stage. Sounds somewhat like what CBS did here (fabricating something that didn't really exist), though their action wasn't about news, as it was in the movie.

    There was also a recent soccer (?) game in which the players were reportedly running around cans of deodorant. I only heard of this and didn't witness it - I wish I had seen it! An interesting use of the technology, to be sure.

  176. Re:Ask: If they edit logos, what else do they edit by Pont · · Score: 1

    You're right, that is *my* funky ass reading of the constitution and these are my own ramblings. IANAL and so-forth. Just as priests should not be the only people to attempt to interpret religous scriptures (atheists would agree with this, as they interpret it as a bunch of hooey), lawyers are not the only people who should attempt to interperet the constitution and law.

    I was speaking of the spirit of the constitution. Obviously, people have felt the same way about this before. Witness the trouble one of the networks (NBC?) got in for using explosives to make car's light on fire because that's what they were telling a story about, and gosh dernit those dang cars were supposed to light up!

    The CBS logo superimpose is not so bad, but it's a dangerous precedent for "the news". If a reporter films a riot and then re-broadcasts it and claims it's live, they would be in deep trouble. Does the fact that it was only edited two (or so) frames ago by a computer change the fact that it is edited material being sold as live?

    Just more ramblings...

  177. Re:Ask: If they edit logos, what else do they edit by plunge · · Score: 2

    The only cases in which First Amendment isn't applicable is when it's libel/slander- or any other attempt to defame and damage a person. "Misleading" isn't a crime, and does not change who gets to be called the "press." But there certainly ARE other Constitutional concerns. Namely- state action. The airwaves and radiowaves are given to private companies IN TRUST of the public- they're public property (technically, a public good). Granted, this doesn't apply to cable networks or the internet. But there certainly is a rationale that if companies betray the public trust by which they are granted use fo the airwaves, then the public has a right to take them back. Of course, the only method to do so is the FCC and the legislatures, which of course are pretty much owned by the companies its supposed to be regulating. So maybe that's not really a very plausible rationale... Though losing billions of dollars of airtime might just be punishment enough. These little slips of course, aren't anywhere enough to justify this- though I could tell you horror stories that might..

  178. Re:Ask: If they edit logos, what else do they edit by plunge · · Score: 2

    lying isn't something you need geek technology to do.

  179. It's an admonition by / · · Score: 2

    IMHO, it's an admonition not to be too conceited or egotistical in one's dealings with the rest of the world.

    --
    "If one is really a superior person, the fact is likely to leak out without too much assistance" -- John Andrew Holmes
  180. I love it by Anonymous Coward · · Score: 0

    First time I realized we could never again trust pictures in the news was around 1989. A prisoner was being transported from the courthouse to jail in Chicago and escaped. He shot a couple of marshals and on the way out of the parking garage, the cops unloaded their guns into him while he was running up the ramp. Anyone who saw the evening news that day saw live pictures of the ramp covered with blood and a bloody sheet covering the body. Next day, front page of the Tribune, a clean ramp with a white sheet covering the body. No matter what NBC does, people shouldn't get up in arms about the because, let's face it, the established media already manipulates everything we see, hear and read anyway. Ever watch 60 Minutes? Watch that and you'll quickly realize that taking something out of context is no worse than digital manipulation. And here we are, religiously reading news articles on the most random source of information the world has ever seen -- the Net -- saying it's a big sham to manipulate a TV broadcast. PUH-lease.

  181. Re:CBS had every right to put Microsoft on your ca by SEE · · Score: 1

    Ah -- I didn't understand you, so you didn't understand me. I was dealing with the question as a matter of what current law is (as far as this IANAL knows), instead of what "should be done". Under current law adjusting the image is not actionable, but creating a false impression of endorsement is.