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Turner CEO: "PVR Users Are Thieves"

mrbrown1602 writes: "It was bound to happen - 2600.com is reporting that Turner Broadcasting CEO Jamie Kellner is calling PVR users thieves. When asked why personal video recorders are bad for the industry, Keller says 'Because of the ad skips.... It's theft. Your contract with the network when you get the show is you're going to watch the spots. Otherwise you couldn't get the show on an ad-supported basis. Any time you skip a commercial or watch the button you're actually stealing the programming.' Since when have we made contracts with the broadcasters for watching their content? More of the 2600 article can be found here."

321 of 906 comments (clear)

  1. Contract with the networks by spookysuicide · · Score: 3, Funny

    Apparently there was no clause in the contract about quality of programming, have you seen the crap on TNT?

    --
    yes i run a goth/punk/emo porn site.
    1. Re:Contract with the networks by spookysuicide · · Score: 4, Funny

      And on another note, on most of the turner stations, the ads are the best thing they're broadcasting.

      --
      yes i run a goth/punk/emo porn site.
    2. Re:Contract with the networks by Phreakiture · · Score: 3, Interesting

      The usage is not free of charge, in fact, it is rather pricey. They pay a license fee to the FCC, and have to renew every couple of years....

      Now, about this contract..... I didn't sign any contract. I challeng the networks to produce for me the contract I allegedly agreed to, and explain to me through what mechanism I allegedly agreed to this.

      Lastly, how about we put together a contract for the networks. Something along the line of the Software Vendor License Agreement mentioned on /. yesterday?

      --
      www.wavefront-av.com
    3. Re:Contract with the networks by Golias · · Score: 5, Insightful
      An FCC license in a minimal expense compared to what it cost to run a broadcast station. An FCC license is provided (at a small fee) in exchange for keeping other would-be broadcasters from crouding out your signal, it is not a lease of the frequency itself. Use of the frequency is allowed for free, and in exchange, the broadcaster must agree to serve the public interest. Serving the pubic interest, for these purposes, include doing whatever the FCC says is required, (i.e., broadcasting news updates and station ID each hour on radio stations, playing PSA's, etc.)

      If broadcasting rights were parceled out like land, and auctioned to the highest bidder, the would cost an order of magnatude higher than an FCC license fee. The market value of bandwiths is huge.

      All this is actually off-topic though, because Turner networks are all cable channels, and therefore are not regulated by the FCC. They can broadcast whatever the fuck they want, and no, there is no implied contract that you will watch their ads, because you are paying a cable company to watch their channel, who in turn pays them, and the requirements of all parties are spelled out in black and white on your cable subscription agreement.

      The Turner rep who said this is actually flat-out wrong.

      --

      Information wants to be anthropomorphized.

    4. Re:Contract with the networks by bleckywelcky · · Score: 3, Insightful


      I wonder if the 'channel up' and 'channel down' buttons are in violation of this "contract" as well. Under their train of thought anyone who changes the channel during commercials, or even gets up from the TV to get something to eat or use the bathroom during commercials is a criminal. I know I for one find a couple shows to watch at the same time, and always flip between channels when commercials come on. It always annoys me when the stations time their commercials together too, heh. Well, at least I don't have to watch both sets of commercials... or do I?

    5. Re:Contract with the networks by arivanov · · Score: 2, Informative

      Why funny. It is insightful. Absolutely agree. Most of TV especially daytime can be watched only by indivudals that have had their brain completely amputated.

      Valid not just for TNT and US.

      I hardly watch more then one film a month nowdays. The rest can be obtained on DVDs and the bbc news site contains more information than their news programs anyway.

      --
      Baker's Law: Misery no longer loves company. Nowadays it insists on it
      http://www.sigsegv.cx/
    6. Re:Contract with the networks by sabinm · · Score: 3, Insightful

      And as the advertising companies pay less for the ads, the programming will get worse.

      Why don't people realize that broadcast TV, and even superstations only have programming to sell advertisements, and only have programming because they do sell advertisments.


      That is only half the truth. Most likely, what the broadcast stations really want is to maintain their monopoly position (yes, they do have a monopoly position for their specific market). In other words, they want to remain price makers and not be price takers.

      In the worst nightmare for the broadcast stations, advertisers will move from paying broadcasters to paying pvr makers. You will just get your advertisements through your pvr, or you will have to record and view a certain amount each month in order to remain active with your pvr account and services.

      The broadcast companies will no longer be able to name their price, and will most likely bid for space in the pvr arena. That is what the broadcast fears. There will be no reduction in programming or quality of programming, or people watching, the market will just shift its focust to greener pastures. So no the artist won't starve and you'll still get your good programing. Just instead of "Must See TV", there will be "Must Record TV" brought to you by TiVo, Budweiser, Coca-Cola, and McDonalds.

      Getting so you can't tell the pigs from the humans. (paraphrasing from George Orwell's Animal Farm)

      --
      http://cincyboys.blogspot.com/ Everything Cincinnati. Including the word 'Finnih'
    7. Re:Contract with the networks by mr-ixo · · Score: 2, Insightful

      Something occurred to me that I have not heard much and I'd like to strengthen the meme.

      The problem with television is twofold:

      1) The makers of shows are not responsible to the viewers of shows. Only to the advertizers. Shows are design to be containers for ads, not to be informative or entertaining. It happens that both information and entertainment do happen, but only accidently. So we could view television as the disease vector spreading the advertizers memes: "Buy our crap or you are a worthless waste of space!"

      2) We have to pay for advertizing even if we don't watch televison in higher prices for everything that we buy. If you don't think that advertizers "adjust" their prices based on what they pay to advertize, then you must be from some really weird brain-dead planet. I know that some people argue that the current system serves us in that we now have a huge choice in products available to us. This agument however is wrong. Or as a good friend of mine says: "It's not EVEN wrong." Why is left as an exercise for the reader.

      So a new meme might be: given that we have to pay for it anyway, wouldn't it be better to pay for it more directly? And maybe have more direct control over it as well? Unfortunately, getting from the current system to any other system, let alone one that would prevent some scum-sucking low-lifes from skimming off huge profits for basically no real return, seems impossible. Sigh.

    8. Re:Contract with the networks by AndyChrist · · Score: 2

      People? That's not high on my list of favorite magazines.

  2. Is it also theft to just NOT WATCH the ads? by splorf · · Score: 2

    Give me a break. Next they'll ban remote controls that let you turn the sound off during ads.

    1. Re:Is it also theft to just NOT WATCH the ads? by ThePilgrim · · Score: 4, Funny

      Smith. 487536 Smith, Winston. I saw you blinking suring that advert.

      BB is watching you.

      --
      Wouldn't it be nice if schools got all the money they wanted and the army had to hold jumble sales for guns
    2. Re:Is it also theft to just NOT WATCH the ads? by Anonymous Coward · · Score: 2, Insightful

      Makes me think...
      is it also theft not to watch TV at all, or not to watch a specific channel? Am i robbing every other station if i watch PBS? Do i need one TV set for every station i can receive, having them on all the time, not mute of course? What about visiting the loo while an ad runs? Should i wear diapers while watching TV? Where have this guy been when they handed out the brains?

    3. Re:Is it also theft to just NOT WATCH the ads? by sallen · · Score: 3, Interesting
      Give me a break. Next they'll ban remote controls that let you turn the sound off during ads.


      If he thinks I have a contract to watch the ads, then he also had a contract: (1) to go back to just showing about 2 minutes of spots every 15 minutes instead of making them every 7 or 8 minutes and taking more than 1/2 of the time; (2) to not have my volume blasted when an ad comes on.

      I signed no contract with him or anyone else to watch commercials. But I do question that all seem to put commercials on the same time. Is that collusion between networks???

    4. Re:Is it also theft to just NOT WATCH the ads? by uradu · · Score: 2

      > Where have this guy been when they handed out the brains?

      He asked for a milk shake, extra thick.

    5. Re:Is it also theft to just NOT WATCH the ads? by sallen · · Score: 2
      Actually, there is a valid reason for this (believe it or not). There are laws pertaining to exactly how many minutes of ads channels can show per hour. They tend to get fined severely if they cross these set time limits by even 10 seconds. However, the law also makes a distinction between viewing times: such that they basically can show more ads after 9:30 at night.


      I disagree to an extent. First, I believe that is (or was) for broadcast TV only, channels that use publically provided airways not cable only channels. Secondly, was that a 'law' or was that a restriction in place that was 'agreed to' and required to retain NAB or similar membership? I think any regulation came under pressure when the FCC attempted to block some of the UHF channels that were purchased by some of the shopping channels and used 24X7 for 'commercial selling' and the use of infomercials which were full 1/2 of full hour commercials. I don't think they got anywhere. I believe the only thing they were able to do was, on the over air channels, still require the station id every so many minutes, some minimum childrens and public service programming, all of which, I believe, ARE based on regulation.

  3. Broadcast Data by sflanker · · Score: 4, Funny

    How does receiving publicly broadcast data bind you to a contract? It wasn't in the EULA when I bought my TV.

    1. Re:Broadcast Data by Quixote · · Score: 2

      How does receiving publicly broadcast data bind you to a contract? It wasn't in the EULA when I bought my TV.
      See that little red button on the remote? The one that says "power" or "pwr" ?
      Yep, clicking on that button made you agree to and sign the EULA.
      Isn't technology amazing!?!?

    2. Re:Broadcast Data by Grape+Shasta · · Score: 2
      How does receiving publicly broadcast data bind you to a contract?

      I totally agree with this. In fact, I'd take it a step farther - if something is broadcast freely to the general public, then I think it should be implied that we can do what we want with that data. I have the first five seasons of the X-files on videotape. I'd love to sell those to someone on Ebay, but I can't, even though those shows have been broadcast freely across the country. It makes no sense.

      --

      "I am a cipher, a cipher, wrapped in an enigma, smothered in secret sauce" -Jimmy James
  4. Ha Ha friggin Ha. by Erik_Kahl · · Score: 5, Insightful



    This is silly. I pay my damned cable company ~50 for the right to watch whatever portion I want of what they send down the wire. I didn't agree to watch everything they offer.

    Are they going to come and beat me now up if I flip the channel during a commercial. I almost always do.

    This is silly.

    1. Re:Ha Ha friggin Ha. by mpe · · Score: 2

      Are they going to come and beat me now up if I flip the channel during a commercial. I almost always do.

      A way TV companies have tried to counter this is synchronised commercial breaks, so that channel hopping will simply get another commercial, sometimes even the same commercial...

    2. Re:Ha Ha friggin Ha. by ShavenYak · · Score: 2

      I was attempting to watch some of the Stanley Cup playoffs last week, and noticed that the commercials were incredibly repetitive. ESPN and ESPN2 were both showing the exact same sequence of commercials during each commercial break. Five or six breaks during each period, all identical.

      Finally I starred flipping to the music channels during each commercial break. Sure, I might miss a bit of the game, but then again you can often miss goals during commercial breaks anyway.

      --

      Hey kids, there's only 5 days left 'til Yak Shaving Day!
  5. I have been a thief for decades! by aussersterne · · Score: 5, Funny

    I don't look at ads anywhere -- on television, at the cinema, on shopping center walls... And yet I continue to keep my eyes open and see everything else!

    I am stealing all of society! I will crush the world economy! It is my evil masterplan!

    Bwahahaha! Ha-ha!

    --
    STOP . AMERICA . NOW
    1. Re: I have been a thief for decades! by Black+Parrot · · Score: 5, Funny


      > I am stealing all of society! I will crush the world economy! It is my evil masterplan!

      I go further and add insult to injury, by getting up and making a peepee during commercials.

      Take that! I pith on your profitability, Turner Broadcathting!

      --
      Sheesh, evil *and* a jerk. -- Jade
    2. Re:I have been a thief for decades! by Joe+Rumsey · · Score: 2

      Just a couple of weeks ago I was thinking about those glasses that project virtual video screens in front of you, and wondering how long it will be before someone comes up with a system that includes a pair of those, a video camera, image recognition software, and an algorithm for blocking out ads in the real world. A GPS receiver and a user accumulated database of ad locations could simplify the image recognition to the point where you could build one today. Not without making you look like a total dork wearing them, I suppose, but it could probably be done.

      You probably wouldn't want to wear the early versions while driving either; Just imagine having yours set to recognize some supermarket's ads, and then a delivery truck going by. Ouch.

      I have no doubt that billboard companies will sue the makers of such a system, because by looking in the direction of a billboard you have entered a contract to view the ad.

    3. Re:I have been a thief for decades! by Pogue+Mahone · · Score: 2

      I have 1024x768 and Moz. maximised, and I still had to scroll sideways :-(

      --
      Every bloody emperor has his hand up history's skirt [Peter Hammill/VdGG]
    4. Re:I have been a thief for decades! by Twylite · · Score: 2

      OMG! I just committed a heinous crime! I skipped tracks 1 and 2 on a CD (which I bought) to listen to my favourite (track 3).

      --
      i-name =twylite [http://public.xdi.org/=twylite], see idcommons.net
  6. the future according to the broadcast companies by Sarin · · Score: 5, Insightful

    Normally I just zap away during a commercial break.
    If they get what they want then I can imagine a future with digital tv, when you zap away the commercial break too long, you will be banned from watching the end of the show.
    There's going to be all kinds of irritating rules if we don't watch out.

    1. Re:the future according to the broadcast companies by Danse · · Score: 3

      Hey, that's not bad... to the patent office!

      Go for it! But if you ever license it to anyone, or implement it yourself, I'll be forced to hunt you down and force you to watch MTV 24x7 until you're nothing but a gibbering, drooling shell of a human being.

      --
      It's not enough to bash in heads, you've got to bash in minds. - Captain Hammer
    2. Re:the future according to the broadcast companies by Surak · · Score: 2

      Oh...so THAT's what happened to Taco. :-P

      It's a joke, people, laugh, it's funny!

    3. Re:the future according to the broadcast companies by susano_otter · · Score: 2

      The other alternative, of course, is HBO: Programming so good it's worth paying for, and supports itself without any need for in-line ads.

      --

      Any sufficiently well-organized community is indistinguishable from Government.

    4. Re:the future according to the broadcast companies by demaria · · Score: 2

      Sure if you want to spend $10/month per channel. I don't want my TV to cost $300/month, I'll take the ads.

    5. Re:the future according to the broadcast companies by alcmena · · Score: 3, Insightful

      Actually, I get HB0(1-3) and Cinemax(1-2) for $10/mo total. That's 5 channels at $10, or $2 each. I really wouldn't mind paying $2/month per channel I watch provided the channel is ad-free.

      Heck, doing so would drop my monthly bill from $40/mo to around $20/mo. I really spend almost all my time between Fox, SciFi, Discovery, TLC, Animal Planet, HBO(1-3), and Cinemax(1-2).

      I'd be hard pressed to name five more channels that I really watch so even at a base rate of $10/mo + $2/channel I would come out ahead.

    6. Re:the future according to the broadcast companies by LatJoor · · Score: 2

      Where I live, HBO has been tied (illegally?) to digital cable, so that regular cable subscribers can no longer get it even if they're willing to pay for it. In order to watch HBO you need to get digital cable, which is quite a markup. Actually, my dad finally did it because he loves HBO so much (especially when he's up late at night, since he's an insomniac), but we were pretty pissed.

    7. Re:the future according to the broadcast companies by Ioldanach · · Score: 2

      I'd be hard pressed to name five more channels that I really watch so even at a base rate of $10/mo + $2/channel I would come out ahead.

      This is, of course, only if they allow me to pick my channels. I'd love to be able to pick the 5 channels I like and only get them, but the networks would have a cow there, too. Most of them require you to carry a bunch of stupid little channels with programming on par with public access tv just in order to carry the main channel. I believe Disney is one of these. I bet they'd require you to pick all their garbage channels in addition to their worthwhile channel.

    8. Re:the future according to the broadcast companies by BinxBolling · · Score: 2
      The other alternative, of course, is HBO: Programming so good it's worth paying for, and supports itself without any need for in-line ads.

      I never had cable until I spent a year living in a corporate apartment with free cable and HBO a few years ago. After that, I couldn't stand watching ad-supported television any more. I'd come to find commercial breaks incredibly jarring, and couldn't enjoy programs that were fragmented by the inclusion of ads. It's hard to develop good quality programs when the narrative flow is broken every 7-8 minutes by advertisements for soap and toilet paper.

      He who pays the piper calls the tune. Is it any surprise that most ad-supported TV sucks, given that it's paid for by advertisers who can usually manage to insult the audience's intelligence a half-dozen times in the space of a single 30-second spot?

  7. Other Crimes by jackal! · · Score: 5, Interesting

    Skiping commercials is theft? Then what about hitting mute? What about going to the bathroom? What about talking loudly to your loved ones during commercial? Gonna send us to jail for that?

    Should we envision a dark future where you watch a show and then are QUIZZED on the ads you saw? If you pass you're good, if you fail you're fined? That's the only way I can see this form of theft ever really held in check.

    When I buy something and take it home or have it delivered to my home, I can do whatever I want with it. If I buy something I can use it however I want. I can even throw it away if I want. Same should apply with my cable television. I paid for it, it was delivered. I didn't sign any contracts promising I'd watch any single second of it, and whatever I do with it is up to me -- the sale never stated otherwise.

    And what about broadcast television? What are your signals doing tresspassing on my property? Okay, that one's a bit silly, there are federal regulations for airwaves, but it isn't much siller than calling skipping an ad theft.

    --

    Who moderates the meta-moderators?

    1. Re:Other Crimes by forgoil · · Score: 2

      Exactly. What kind of crap are they trying to pull? This sounds like some kind of Taliban influenced thinking. Most people I know switch channels when there are commercials on, everyone hates them and irritated by them. They love getting the shows on VCD because they can watch it when they want and without commercials.

      Stopping PVRs is stupid and should be ignored by everyone.

    2. Re:Other Crimes by dunstan · · Score: 5, Interesting

      Reminds me of a campaign which ran in the newspapers here (GB) encouraging advertisers to buy newspaper advertising space. It pictured a couple enjoying married congress on the sofa with the TV on in the background and said "accorting to audience statistics these people are watching your advert - who's really being screwed?".

      Of course Turner's real concern isn't whether people skip the adverts, it's whether he gets paid by the advertisers, in which case it's not a lot different to websites saying "please click on the banner ads so we get money from the advertisers".

      Dunstan

      BTW, is this the same Turner as runs TNT? I happened to be in the US for the 1990 World Cup, and remember that TNT repeatedly interrupted the live soccer to run adverts while play continued, and it was the same adverts over and over and over again. After that I vowed never to by "Tums" again. Worse, they ran trailers for their own World Cup coverage instead of cutting back to the game which was going on. Madness.

      --
      The last scintilla of doubt just rode out of town
    3. Re:Other Crimes by jonr · · Score: 2

      Yup, Orwille almost got it right. It will be the corporations, not the goverment that will be the totaltarian.

    4. Re:Other Crimes by mpe · · Score: 2

      Skiping commercials is theft? Then what about hitting mute? What about going to the bathroom? What about talking loudly to your loved ones during commercial?

      For a long time electricity companies have had to plan for commercial breaks. Because then a lot of people watching the programme suddenly do things which use a lot more electricity, such as turning on lights, boiling water, etc. Even going to the toilet can use electricity, since water is often pumped by electric pumps.

    5. Re:Other Crimes by Hard_Code · · Score: 3

      "After that I vowed never to by "Tums" again."

      These days the only thing commercials do to me is make me resolve NOT to ever buy their product.

      --

      It's 10 PM. Do you know if you're un-American?
    6. Re:Other Crimes by invenustus · · Score: 2, Informative
      What about going to the bathroom?

      You should check out this 2600 story. They interview the guy, and he answers that question. There's also a link to this article at the very top of this discussion. I think this discussion might have been intended for people who had read the article, but I'm not sure.
      --
      grep -ri 'should work' /usr/src/linux | wc -l
    7. Re:Other Crimes by jelle · · Score: 4, Insightful

      Right on the bat.

      I think Kellner is responding to messages from his advertisers that they realize that a lot of people don't actually watch the TV commercials and want to pay less.

      On the Internet, one of the factors in the dot com bomb was declining ad revenues because advertisers realized that the banner ad wasn't worth as much as what they were paying for it. Maybe the same advertisers are now questioning the value of TV ads.

      As they should, because I've seen enough beep-beep commercials (I just bought a new car, am not looking for another), neither do I have herpes or am I looking for a lawyer. The time of mass media marketed TV ads is over, advertisers are realizing how relatively worthless they are.

      What PVRs can do for you is viewer profiling and targeted ads. After a couple of car ads, I'd tell the machine I just bought a new car, and then it will show me commercials for accessories for my new car, and cell phones and PDAs instead, because I'm in the market for new ones right now. What counts in advertising is eyeballs, and another car ad doesn't get my eyeballs right now, it doesn't matter whether I'm looking live or recorded TV.

      Really, this will become one of the classic examples that established industry first fights ferociously against changes, and in the end praises the changed environment.

      --
      --- Hindsight is 20/20, but walking backwards is not the answer.
    8. Re:Other Crimes by Alsee · · Score: 2

      Other Crimes... What about going to the bathroom?

      I guess you didn't read the article.

      When asked if he considers people who go to the bathroom during a commercial to be thieves, he responded: "I guess there's a certain amount of tolerance for going to the bathroom."

      So be careful you don't piss them off (pardon the pun) or they may not be so generous in the future.

      -

      --
      - - You can't take something off the Internet! That's like trying to take pee out of a swimming pool.
    9. Re:Other Crimes by M-G · · Score: 2

      advertisers realized that the banner ad wasn't worth as much as what they were paying for it.

      What if banner ads couldn't record clicks? Seems to me that the biggest reason the market for banners fell apart is that companies suddenly had real numbers of how many people clicked. If it weren't for this, they'd be no different than radio, TV, or newspaper/magazine ads, where the advertiser has no idea how many people actually pay attention to the ad.

      And the other problem is that the stats generated by banner ads aren't really that good. If I see a banner ad for a product I've already bought, I'm not going to click. If I see a banner ad from the same company on ten different web sites, I'm not going to click on all of them. And sometimes banners may be for products that I'm not in the market for at the moment, but the name has stuck with me, and I'll check them out when I am in the market. In advertising, there's is some difficult -to-measure worth in just having your name in front of people, whether they click through or not.

    10. Re:Other Crimes by jelle · · Score: 2

      I'm not saying ads don't work. I'm saying mass media ads are a lot less effective than direct targeted ads, and the new media in the changing world of technology including PVRs make that more and more possible.

      I'm still not buying another new car, neither are dancing or singing people in or around cars things that make me interested in the brand. Sure, the marketing people play the statistics and know that music and dancing people 'sell cars' in the percentages, but I for example base my choice on car size, engine power & technology, available options, dealer location, warranty time, safety, looks&color. So an ad geared towards me would show me the good stuff that I use to choose the car ('look at this: this is the size boat this car will tow', without the disclaimers you hear all the time now 'professional driver, nonstandard automobile, closed concourse' and all that b.s. about $1 down).

      Mass media works only on the lowest-common-denominator, so they can't target me directly on TV, because many people for example won't like my choice of color, and may not be interested to see what's under the hood. So they show the thing that in _totals_ after summation of everybody, averaging out of differences between peope, gets the most cars sold. And then in the next ad they show me that nsync has released a new CD. I'm not the median of the audience, I'm me. I'm not even the 'target' audience for that nsycn cds. Summarizing, all those mass-media marketing minutes are 95% lost to me, while a directly targeted ad might make me go to the store immediately, with much much better hit rates for those ads.

      A large part of the commercials they show me are about things that definitely will not generate sales for them. Most of the remaining commercials have only a slight probability of generating brand recognition next time I'm in a store picking up a bottle of peanuts. I'm just saying that if some clothing manufacturer would show me an ad in which they claim their pants were optimized for Linux, I'd buy it right away (even though I know it can't really be true, they just hit the right strings). However when they show that you can walk like an idiot in their pants because they are supposed to be 'superlight', then I don't care at all, and I'll get whatever fits best and is cheapest when I'm in the store.

      Sure, they want to repeat things in which I'm not interested, so that when the day comes they get brand recognition. But even then, ads for stuff that 'm actually looking for or might actually be interested in are 500% more effective, they will generate sales the same week instead of hoping to give marginally more brand recognition some time in the future.

      --
      --- Hindsight is 20/20, but walking backwards is not the answer.
    11. Re:Other Crimes by forgoil · · Score: 2

      Enforcing completely moronic ideas on a people by draconian means sounds like both these guys and the Taliban. Also reminds me of Ashcroft forcing ppl to morning prayers.

      I am happy the US removed the taliban from power, now it's time you remove your "talibans" from the US.

      OBS, I am not bashing the US for the sake of doing it. I've been there several times, I want to move there, but this kind of shit isn't helping anyone.

      I don't drink and post, I get seriously pissed, tired, and then posts... and always regrets it the day after *laughs*

      PS Don't post anonymously for these kinds of things, it was a good reply.
      ds

  8. Stealing by mmThe1 · · Score: 2, Funny

    you're actually stealing the programming

    Okay! I will record only the ads and watch them 200 times...hope that will compensate them for the loss...

  9. The future of TV and commercials by btempleton · · Score: 5, Insightful
    The bad news is the Supreme Court betamax decision, if you read it in detail, may not protect automatic commercial skipping, though it would probably protect manual skipping like the 30 second button or 60x FF.

    I've written up an essay of one possible result of the conflict between commercial TV, PVRs, commercial skip and DRM.

    You can read about The future of TV in the essay.

    --
    Has it been over a year since you last donated to the Electronic Frontier Foundation
    1. Re:The future of TV and commercials by btempleton · · Score: 5, Informative

      Well, to get technical, this is how it works. Recording a program off the air is, the court agreed, covered by copyright. If you recorded tapes off the air and tried to sell 'em (normally a right you have under first sale doctrine) you would definitely get nailed, and the court would agree about it.

      So what they said was that the reason you made the copy made a difference in whether you needed permission or not. They said, quite reasonably, that if the reason you made the copy was to watch it later, that was cool, and you don't need the permisison of the studio. Because this was ruled a fair use, it meant the VCR was not an illegal device, the way the studios wanted it to be. It has other uses, such as recording Mr. Rogers. Mr. Rogers, a big believer in sharing, came into the court and said he didn't mind if people taped his shows. Again, this meant to the court that the VCR must be legal.

      That created a good standard that said that even though you could make infringing copies of movies with the VCR, it was still legal as a device because you could also do totally legal things with it. All good news.

      The bad news comes when you read why they said it was OK to time-shift. Back in 1978, studies showed few people fast forwarded over commercials. No surprise, it was a pain to do it with a 1978 model VCR. Thus, the court said, people are just watching the shows at other times, and still seeing the commercials, so what are you studios complaining about? This box is getting you more viewers.

      But if the court had decided that those viewers were skipping the commercials, they might have not ruled the same way. With newer tech, the story could have been different. The vote was only 5 to 4 -- just one judge changing his mind and the VCR would have been illegal, along with a lot of other tech.

      And yes, leading the dissenters was our current chief justice.

      Nobody knows how the modern court would rule. But you can't take out protection for automatic commercial skip from the older decision.

      Of course, going to the bathroom during a live show doesn't have anything to do with copying, so it doesn't even come up. The law is all about copying, not about the commercials. Normally you can't copy at all, other than for the fair uses. The court said watching it later was a fair use. More recently, a lower court ruled that watching it on another device is a fair use too.

      (This was a bit of an expansion of what fair use is, since most of the time it referred to republishing, not personal copying.)

      The fight to protect technology will not be an easy one, unfortunately. This decision is more narrow than we might hope. However, the current court is a pretty good free speech court, and we have hope that they will approve free speech arguments.

      --
      Has it been over a year since you last donated to the Electronic Frontier Foundation
    2. Re:The future of TV and commercials by BeBoxer · · Score: 2

      This was a bit of an expansion of what fair use is, since most of the time it referred to republishing, not personal copying.

      That expansion corresponding to an expansion in copyright, which I believe originally only regulated publishing. Personal copies shouldn't have to be considered "fair use" because they shouldn't even be regulated by copyright law in the first place. Unfortunately, the original justification for copyright law is almost uselessly vague:

      To promote the progress of science and useful arts, by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries

      What exactly does exclusive right cover?

    3. Re:The future of TV and commercials by Reziac · · Score: 2

      [reads essay] If my options were to either pay for TV, or have to watch ads closely enough to pass a quiz for "credit" against the hourly TV levy, my choice is -- turn off the TV entirely. I'll find something else for background noise. Or do without. (Yes, I have done entirely without TV, for years at a stretch -- and LIVED!!)

      --
      ~REZ~ #43301. Who'd fake being me anyway?
    4. Re:The future of TV and commercials by btempleton · · Score: 2

      The issue is of course that the TV studios have little use for you if you're not going to either pay or watch the commercials. They have to get money one way or another. So if you don't wish to do either, they won't care a lot that you turn off your TV.

      --
      Has it been over a year since you last donated to the Electronic Frontier Foundation
    5. Re:The future of TV and commercials by btempleton · · Score: 2

      Copyright law only governs copying and performance. You are correct that there is no contract with you just watching the show.

      The reason they hand grounds to sue the Betamax, and now the Replay, is that those devices made copies of their shows. Copyright law starts by saying that you can't do that at all, then statute and courts have marked out exceptions.

      As noted "making a copy to watch it later" was one of those exceptions the court defined.

      All of this has no bearing on what you do watching live TV.

      --
      Has it been over a year since you last donated to the Electronic Frontier Foundation
  10. Sorry, Cable was to be ad free. BZZT. by Zeio · · Score: 3, Insightful

    Why do I pay for cable? I remember when they were laying out the lines that it was supposed to be that you paid for a subscription to avoid ads!

    HAHAHAH.

    And cable stations didn't have to following the 7 dirty words and decency regulations.

    What a crock. MTV is sanitized, no one shows skin, its all a failure.

    Sorry, Turner, you and your mogul pals failed to deliver. How about showing European style ads with breasts showing? I hate American TV for how sanitized it is. Forget you TED.

    I feel like getting a Tivo - I have already upgraded several for my friends, I should just do it. Thanks for MFSTools.

    As for Turner's content, it's a joke. Time for Direct TV with a Tivo BUILT IN!!!

    End rant;

    --
    Legalize the constitution. Think for yourself question authority.
    1. Re:Sorry, Cable was to be ad free. BZZT. by ImaLamer · · Score: 2

      You are correct.

      If you are paying monthly fees to get commercial funded channels then you are "paying twice".

      Networks such as TNT, TNN, Comedy Central, National Geographic, et. al. are funded by commercials - yet Turner charges us on "tier" plans.

      They own my cable company anyways...

    2. Re:Sorry, Cable was to be ad free. BZZT. by Zeio · · Score: 2

      While I wouldn't go so far as the AC previous to this post, I have to vehemently disagree with you. I think you may be a bit judgmental here.

      I want adult content, I'm paying for this, and I should get what I want. When they orginally marketed cable that touted it as much more than it became - free from absurd broadcast restrictions and advertisements.

      As far as any romantic or intellectual denigration you insinuate, either directly or by proxy, I really resent that, you don't even know who I am.

      The point of the main post isn't what you seem to be fixated on, I originally said something simple: ads were not supposed to be part of the deal. Then I added on various things I was not happy with. I don't understand why you now seek to accost my morality based on the things which are ancillary to the crux of my original post.

      Please reconsider the meaning of the original story, the idea is to get everyone riled up, so we complain to Turner's company. Not to legislate morality, on Slashdot of all places. The real morally bankrupt people here are the TV operators.

      As far as my parenting capability, I don't have kids, and if I ever do, I'm going to depend and trust no one but myself and my wife. Sorry, its not anyone's job but your own to raise kids. My parents showed me a few great things, one being less parenting can actually be more effective than most think, and that they trusted no one and "regulated content" as they saw fit - which wasn't very often - I was busy with school, sports, girls, etc - its funny, but kids don't recognize things until they are ready, at least that's how I felt. Kids will repeat a foul word to get a rise out of parents, but they don't know what it means or that its insidious to do so. Goofy parents overreact and seek to scour the earth looking for the source of this foul language, and the only one to blame, well, it ends up being reflexive.

      Now to wrap it up, Ted Turner owns the cable service now. He owns the stations. He gets money from both you and the advertisers. We are being bombarded from all direction and they make money any way the cookie crumbles. We need to stop this incursion into our home - it's the last bastion of freedom and its being violated by these strangely crypto-communist companies. Its my house, my business.

      --
      Legalize the constitution. Think for yourself question authority.
    3. Re:Sorry, Cable was to be ad free. BZZT. by Tom · · Score: 2

      How about showing European style ads with breasts showing? I hate American TV for how sanitized it is.

      The problem is that as with all things advertisement, they just overdo it. The US is usually much worse in excessiveness than europe, so I don't want to even start imagining what your ads will look like once that has started. Well, I guess the tame ones will have a hardcore scene where they moan the product name all the time.

      --
      Assorted stuff I do sometimes: Lemuria.org
  11. WTF? by Deltan · · Score: 3, Funny

    That's right kids, your cable bill buys you.. spam! Not just any spam, but spam that talks to you and tells you how much you need their products.

    I don't remember agreeing to anything about watching commercials and actually wanting to. Nowhere did I put my john hancock on a piece of paper saying, "I wanna see Billy Mays pimp more Oxi Clean to me!"

    Someone explain to me PVR's are any different from VCR's with "VCR Plus!" which automatically mark commercials and skip over them when you watch a recorded tape. Same thing, except it's not instantaneous like a PVR. Why is one stealing and one is not?

    AOL TW if you're reading. Wanna save some of that 45B mark down? Fire her ass, you'll save yourselves a whole lotta grief down the road.

    Don't forget! When you're stealing TV (that you paid for), you're watching communism. :P

    1. Re:WTF? by kenthorvath · · Score: 2
      You make a good point, and how exactly is this any different than getting up to go to the bathroom, or changing channels during a commercial? It is up to the advertisers to come up with new draconian technology to keep us all glued to the screen. Until they strap me down to a chair and tape my eyes open (while applying eye drops and playing Beethoven's ninth) I will choose not to watch cheesy commercials. Now there ARE commercials that I do watch. They are the ones that are clever, funny, and amusing. If all commercials were amusing, I would be less likely to "skip on the spot".

      See Spot. See Spot Skip. Skip Spot; skip! Skipping Spot is stealing. See Spot steal. Good boy spot!

  12. disgusting by gvonk · · Score: 5, Insightful


    The only payment for a lot [of content] is the willingness of the viewer to watch the spot, the commercial. That's part of the contract between the network and the viewer. For anybody to step in between that content and encourage the viewer to disregard the payment in time that he's making--I think everybody should fight those people...or let the viewer have a subscription model where they pay for that, in which case the monies can be taken in and distributed back to cover the loss of the ad revenue.

    This is wrong on so many levels. I can watch whatever the fuck I want to of the television programming you send into my house. If I want to watch only 3 minutes of CSPAN perday and nothing else, so be it. If I want to watch only the 5 or 6 interesting shows on the air, so be it. If I want to close my eyes and not watch the ads or find some other way to not watch them, too freakin bad for you! YOU were the one who decided that the volatile business model of selling advertising would bring you stable profits; you are the one taking the risk and putting together the programming together in the first place.
    I don't owe you anything.

    --


    El Karma: excelente(principalmente la suma de moderación hecha a los comentarios de los usuarios)
    1. Re:disgusting by Danse · · Score: 2

      Yeah.. but i guess we just aren't paying enough for their liking. We need legislation to increase their profits!

      --
      It's not enough to bash in heads, you've got to bash in minds. - Captain Hammer
    2. Re:disgusting by dimator · · Score: 5, Insightful

      YOU were the one who decided that the volatile business model of selling advertising would bring you stable profits

      Volatile? This is how television has worked for decades. This model is what pays the stars of the shows millions of dollars per episode. It's hardly volatile.

      The interesting thing is, does it really matter if you watch the ads or not? Networks' ad revenue is based on how many people watch a show, which is based on Nielson ratings. It is NOT based on how many people buy something after they see an ad, because that is pretty hard to determine.

      So if a Nielson family PVR's a show, it will still show up in it's Nielson rating. Who cares if everyone *else* watches or doesnt watch the ads?

      --
      python -c "x='python -c %sx=%s; print x%%(chr(34),repr(x),chr(34))%s'; print x%(chr(34),repr(x),chr(34))"
    3. Re:disgusting by Pogue+Mahone · · Score: 3, Funny
      (I actually saw this argument on TV a while ago, so *of course* it must be true. ;-)

      The people who are paying for the TV shows are those who buy goods from the advertisers, regardless of whether they watch the shows or not - the viewers are being subsidised by those who buy anyway.

      So if you really want to get your TV for free, you have to watch *all* the commercials on *all* the channels, and avoid buying *anything* from the companies who advertise. Simply ignoring the commercials isn't good enough, because you might inadvertently buy something that was advertised and thus make a contribution to the TV channel's budget.

      --
      Every bloody emperor has his hand up history's skirt [Peter Hammill/VdGG]
    4. Re:disgusting by dirk · · Score: 3, Insightful

      While I disagree with saying PVR is basically theft, we have to consider the ramifications of TV with no commercials (or commercials which are watched by no one). Commercials are the only way commercial TV stations generate money. The only other way I can think of for them to generate money is to charge for their channel (and if this happen, cable prices would increase probably 20 times) or to include ads in the actual shows themselves. The problem with the first is obvious, but there is a bigger problem with the second solution. If ads are included in the show (say the cast of friends always have to mention how much they love Jif peanut butter) you start to lose show content and more importantly, show control. If the advertising is integrated with the show, advertisers will rightly want to control how their ads show up. They won't want the evil murder on Law and Order talking about how he loves to spread Jif peanut butter on dead bodies. SO creators lose control of at least part of the content of their shows, which makes for much worse television.

      I don't agree that PVRs are theft, but I see no other ways TV can stay free (or even affordable for most people) and have no one watching the commercials.

      --

      "Information wants to be expensive" - Stewart Brand, the same guy who said "Information wants to be free"
    5. Re:disgusting by kubrick · · Score: 2

      I adopt a related approach; I blacklist companies that sponsor shows I find especially annoying. (assuming I would ever have bought anything from that company anyway).

      For example, I live in Australia, and the 2nd series of localised Big Brother has just started here; now I see enough annoying advertising for this series that I've decided to punish those people paying for the media blitz. (and the only program I watch on that channel is The Simpsons, maybe a couple of hours a week).

      I know my actions alone won't affect them at all, but if enough other people acted like this, maybe companies will stop spending their money on idiotic media 'events' and saturation advertising like this.

      --
      deus does not exist but if he does
    6. Re:disgusting by p3d0 · · Score: 2
      This is wrong on so many levels.
      Damn, I was just about to post an article with exactly that first sentence.

      The one other thing I'd add is that I can't believe these people are dumb enough to try to force adds on people who don't want to watch them. How is that going to sell anything?

      --
      Patrick Doyle
      I mod down every jackass who puts his moderation policy in his sig. Oh, wait a sec....
    7. Re:disgusting by Erasmus+Darwin · · Score: 2
      "Networks' ad revenue is based on how many people watch a show, which is based on Nielson ratings. It is NOT based on how many people buy something after they see an ad, because that is pretty hard to determine."

      Yes, but companies pay out based on Nielson ratings because they believe (presumably with the help of marketing research) that those ads do cause people to go out and buy things later. If ads decline in actual effectiveness, that knowledge will eventually get back to advertisers, who will then value ratings to a much lesser degree.

    8. Re:disgusting by kadehje · · Score: 5, Informative

      The interesting thing is, does it really matter if you watch the ads or not? Networks' ad revenue is based on how many people watch a show, which is based on Nielson ratings. It is NOT based on how many people buy something after they see an ad, because that is pretty hard to determine.

      That statement is slightly incorrect. Networks advertising revenue is based not only on how many people watch a show, but also on the what advertisers are willing to pay to show ads to each viewer. For example, Anheuser-Busch will pay a lot more per viewer to have Budweiser ads shown during an ESPN hockey game than during Oprah Winfrey's show because the two target audiences are different. If technology makes it easier for viewers to skip advertisements, then it can be expected that the advertiser's perecieved value for TV spots will drop, assuming the audience size does not grow. This is a reasonable assumption to make since if even fewer people now than before are viewing an ad, then fewer new sales can be expected as a result of a given television ad campaign. Thus networks will experience a drop in revenue because of this.

      On the other hand, calling the user of PVR's theives will not do these networks any good, and risks further alienating people from these outlets' programming. Technology changes: they need to deal with it, and I believe most will do so in the long run. IMO, the pay cable channels like HBO and Showtime have the right idea: produce top-notch, ad-free programming and air popular movies long before any other television outlet (beside PPV), and people will gladly pay $12-15 a month for your product. If a similar premium service came out that aired sports in a similar fashion at a similar price, then I would cancel all of my other basic cable channels in a heartbeat and be happy with over-the-air and two premium services for ~$30/month that I will watch on a nightly basis. Unfortunately, the rules of American sports make explicit allowances for TV timeouts and the like, so a premium ESPN doesn't seem possible for the near future.

    9. Re:disgusting by Rogerborg · · Score: 5, Insightful
      • So if a Nielson family PVR's a show, it will still show up in it's Nielson rating

      With a big old question mark over it regarding whether the ads were actually watched. Advertisers - who have to pretend to believe that advertising has an effect - will happily use any uncertainty to leverage pay deals.

      There's an interesting advert airing in the UK at the moment, for the main satellite broadcaster. They're selling a tweaked PVR that also decodes two channels at once. The advert is about how subversive this is. Unspecified Men In Black are aghast that Joe Consumer is pausing live TV and watching one channel while recording another. What they don't say is that you can skip adverts. It's a very intruiging angle on it; the broadcasters are clearly uncomfortable with the idea. It doesn't feel right, even to them, and they backed away from pushing one of the big selling points, the ad skips.

      Incidentally, in the UK, ratings are gathered minute-by-minute, so they know if we're channel hopping during the adverts. The ratings households also have their VCR recordings watermarked, so their viewings are registered when they play them back. I don't know if they can detect advert skips in a recording, or whether the watermarking works on PVR's. I do know that they're worried about digital content, as we went a week or so at the start of the year with no figures, when they screwed up the rollout of a new interim system to track figures, while they come up with a complete solution to registering all digital content play through the TV.

      Now there's a thought. What's the difference between recording and playing back to my PVR, between me getting that same digital content from someone else, or downloading a copy from the 'net, or for that matter using my TV to play a sports game from my PC or console which has in game advertising?

      I can see why this is keeping the advertising droids awake at night. If they want to continue pretending that advertising works, they'll need some pretty smart hardware - or some pretty harsh legislation. And it's that latter thought that worries me. If you thought the RIAA and MPAA were bad, wait until the advertising market wakes up and smells the digital coffee.

      --
      If you were blocking sigs, you wouldn't have to read this.
    10. Re:disgusting by RalphSlate · · Score: 2, Insightful

      This is wrong on so many levels. I can watch whatever the fuck I want to of the television programming you send into my house. If I want to watch only 3 minutes of CSPAN perday and nothing else, so be it. If I want to watch only the 5 or 6 interesting shows on the air, so be it. If I want to close my eyes and not watch the ads or find some other way to not watch them, too freakin bad for you! YOU were the one who decided that the volatile business model of selling advertising would bring you stable profits; you are the one taking the risk and putting together the programming together in the first place.

      OK, you're technically correct. You certainly have the right to ignore the commercials. However, if you and everyone else choose to ignore the commercials, you can kiss TV goodbye. Devices that automatically skip the commercials, which are definitely legally grey, hasten the demise of TV. If the advertisers know that no one is watching the commercials, they stop advertising. With no ads, it's pretty hard to justify giving your content away for free, especially when it's extremly expensive to produce.

      It's not enough to say "they have a lousy business model". That's a cop-out. That's like the CEO of a company, after laying off 10,000 workers, outsourcing the work to China, and terminating pension payments to retirees saying "Too bad, those people should have had a better financial plan". You may not like it, but there is no such thing as a free ride. You get the TV because you have to put up with the ads.

      The bottom line is, the companies are allowing you to view their content for free in exchange for the ads (cable fees pay for cable access). You certainly can ignore the ads if you want, but as soon as you buy a device to strip them from the show, you're violating the contract between the TV station and you.

      This is, by the way, 100% equivalent to using internet ad blockers. This is the classic ethical problem of the "free rider", where individuals, rationalizing that their actions don't matter, choose to not "pay" for service. Of course, if everyone took that path, the service would cease to exist.

      Ralph

    11. Re:disgusting by MCZapf · · Score: 2
      Commercials: I wouldn't mind seeing them go the way of the dinosaur. They are a very crude way of collecting revenue, and as technology improves, we can afford to impliment more finely grained payment controls.

      Why on Earth would I want this? Because it just makes me sick thinking of all the crappy content I pay for by virtue of buying products from the sponsers. Sure, I could stop drinking (for example) Pepsi, but what if I like like Pepsi? If I only pay for quality programming, maybe all the other crap will disappear.

      Commercials are about 28 seconds longer than they need to be anyway. It's so annoying how they mercilessly try to drum messages into my head.

      Would any of you ever, ever watch something as stupid as "Glutton Bowl" if it was funded by you, rather than advertisers?

    12. Re:disgusting by Viking+Coder · · Score: 2

      I would pay money for a channel that had no commercials and showed Eek The Cat, The Maxx, The Simpsons, Futurama, The Family Guy, The Critic, Invader Zim, South Park, Duckman, Space Ghost Coast to Coast, Cowboy Bebop, and The Tick. And I certainly wouldn't mind if the channel also showed King Of The Hill, Beavis and Butthead, Dilbert, PowerPuff Girls, Ren and Stimpy, Sponge Bob Square Pants, classic Looney Tunes, and maybe stuff like Superfriends, The Adventures of Batman And Robin, Animaniacs, Robotech, Voltron, Thundercats, heck even Transformers and He-Man. Organize the shows so that the more adult-only they are, the closer to prime-time they show. Kids shows in the morning, more sarcastic and adult in the evening. Hell, it'd be my favorite channel, and I'd probably watch it every day after work for an hour or two.

      I would probably also pay money for a music channel that actually showed videos from music that I mostly like.

      And I'd pay for good news coverage.

      I have no problem going with a subscription-based model for entertainment that I enjoy.

      --
      Education is the silver bullet.
    13. Re:disgusting by geekoid · · Score: 2

      that rightm then the "stars" of friends would be forced to live on a measley 100,000 a week. we can't have that!

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    14. Re:disgusting by Erasmus+Darwin · · Score: 2
      "that rightm then the "stars" of friends would be forced to live on a measley 100,000 a week."

      ...and the stars of many of the less popular shows (some of which tend to have a loyal geek following) will be off collecting unemployment. If there's an across-the-board drop in ad revenue, it hits everyone. The super-popular shows have enough leeway to tighten their belts. The less mainstream shows will probably get kicked in favor of reality TV garbage.

    15. Re:disgusting by bnenning · · Score: 2
      However, if you and everyone else choose to ignore the commercials, you can kiss TV goodbye.


      Showtime and HBO appear to be doing rather well.


      It's not enough to say "they have a lousy business model". That's a cop-out.


      Why? Some business models are just crappy and deserve to die; that's part of capitalism.


      as soon as you buy a device to strip them from the show, you're violating the contract between the TV station and you


      Please supply a definition of "contract" that makes this sentence remotely accurate. Does this "contract" also require me to actively buy the products of the advertisers? After all, if I don't, I'm reducing the value of the advertising and ultimately "stealing" just as much from the station.


      This is, by the way, 100% equivalent to using internet ad blockers.


      Yes, and neither is legally or morally wrong.

      --
      How to solve most of our problems: 1.Lots of nuclear plants. 2.Cure aging.
  13. FINE! by gnovos · · Score: 5, Insightful

    Then I'll just take my public airwaves back please... Oh, NOW who's the thief?

    --
    "Your superior intellect is no match for our puny weapons!"
    1. Re:FINE! by jgerman · · Score: 2
      Well said. In the case of broadcast tv, you're beaming a signal on public airwaves. I'm not sure how you're allowed to restrict the use of that signal in any way shape or form. The fact that the NFL has that copyright disclaimer about reproducing the images shouldn't really be legal.


      An argument could be made for cable since it's sent over lines paid for by the cable companies, but in that case, I'm paying for the content, quite a bit too.


      Is tnt available anywhere over regular airwaves. We only get it here over cable. Not that I watch it, it's a terrible station. Sorry Ted, I'm not going to watch your commercials or the reruns of Full House you seems to think everyone wants.

      --
      I'm the big fish in the big pond bitch.
    2. Re:FINE! by The+Mayor · · Score: 2

      The signal is just a medium. Like a videotape. Or a CD. I understand that beaming data over public airways should mean that people can use the airways anyway they want within the confines of copyright law, I don't understand how the medium affects the copyright.

      The copyright is still valid. If I read a book over the radio, that doesn't make the book part of the public domain.

      Don't confuse the medium with the content. You should be able to do whatever you want with the medium. But altering the content for anything other than for personal use (i.e. rebroadcasting or whatever) crosses the boundary into copyright law. The question is really whether altering the TV program (by removing commercials) constitutes a violation of copyright law. IANAL, but I wouldn't think it would (unless rebroadcasted...i.e. put on the Internet w/o commercials).

      --
      --Be human.
    3. Re:FINE! by jgerman · · Score: 2

      That's a valid POV, however AFAIC, when you pass something through over the airwaves you are giving it away. You have no choice in the matter as the creator. To be fair however, copyright law is, in my eyes, a travesty, and a ridiculous concept.

      --
      I'm the big fish in the big pond bitch.
    4. Re:FINE! by Alsee · · Score: 2

      "Your superior intellect is no match for our puny weapons!"

      Oh look! PUPPIES!

      -

      --
      - - You can't take something off the Internet! That's like trying to take pee out of a swimming pool.
    5. Re:FINE! by gnovos · · Score: 2

      I don't understand how the medium affects the copyright.

      I think this particular medium does affect it, though, because:

      A) They are given free reign to use public property without paying anything. It would be like setting up a public art project, and then suing people who took pictures. If they want to keep thier copyright intact they shouldn't broadcast it over public airwaves (cable only).

      B) They are using, in addition to "air", people's bidies, houses, cars, pets, etc. for thier "medium" (radio waves go through all that stuff). It would be VERY hard, no IMPOSSIBLE, to justify owning the copyright on something that is forcibly written onto somone elses body.

      --
      "Your superior intellect is no match for our puny weapons!"
    6. Re:FINE! by taniwha · · Score: 2

      yeah - I'm just waiting for the next generation of kids (who've grown up on cable and satellite and maybe never lived with an off-the-air feed) to start making comments like "he's stealing cable, he's got one of those antenna thingys on hiw roof".

    7. Re:FINE! by Odinson · · Score: 2

      Why take the airwaves back? It's only one way of getting Internet.

      The more successful a commercial/"pirate" crackdown is, the sooner it will before the first 24 hour free to redistribute streaming video net channel comes about. Their advertising will be all taken care of, all they need to do is say "We won't try to arrest you! We don't care what you do with our content, just don't sell it! Who cares what you watch this on!"

      "IWAMOBLAM.com proud member of the openvideo network. The you can't steal this if you try network, now presenting "potato weapons unleashed."

  14. How about by browser_war_pow · · Score: 2

    if I'm a thief of your precious IP then you're a thief of my far more valuable freedoms. Your entire business is a government created business. It cannot exist without state intervention into the economy. In a true lassiez faire nation you would not exist or would be scraping by. Don't whine and bitch and moan to me, you people are worse than welfare babies. Both you and welfare babies have to suck off the public teat for your sustinanice, but at least the welfare babies are even a little bit greatful for what society gives them. You miserable little shits expect society to hand over its cash and rights to you and then respect you and for you to not have to in any way show appreciation.

    That is what I would say to that exec if I was called a thief by such a person to my face.....

  15. He is missing something - some people like ads by kasnol · · Score: 2, Insightful

    I personally like to watch commercials if they are good quality.
    i.e. Nike ads etc
    so if they can make ads attractive enough, ppl like me will WATCH it

  16. Does this mean.. by ShaunC · · Score: 5, Insightful

    ..if I decide to watch the ads, I can quit paying money to watch cable?

    I was under the impression that the money I pay to my cable company - Time Warner, which is a Turner enterprise in its own right - is passed along to the cable content providers in licensing fees. I thought that my cable subscription fee was divvied up and sent piece by piece to Showtime, E!, the Comedy channel, etc. I guess perhaps I've been wrong all these years, and Turner is giving the programming to my (Turner) cable company? That Turner isn't making a penny off the fees I pay to my cable company? Ignoring, of course, the obvious Turner-Time Warner relationship.

    I really don't get it. I pay for cable programming, it has commercials. My local TV stations are free, they have commercials. Guess which channels on which I'm more likely to mute/skip commercials? Damn right - the channels I pay for.

    Shaun

    --
    Thanks to the War on Drugs, it's easier to buy meth than it is to buy cold medicine!
    1. Re:Does this mean.. by Lumpy · · Score: 3, Interesting

      You are right, the cable provider pay's hefty fees to carry each channel. Some newer channels and the moron channels(tv shopping and infomercial channels) pay the cable system to carry it. While again some channels like Discovery have a regular rate but FORCE the cable carrier to also carry their off-shoot channels.. like discovery-kids, discovery-vasectomy, and discovery-rerun channels.

      If any TV network or cable network tries to tell you (Espically the Turner scumbags) they are hurting because of this then you can be assured that is is a 100% lie. Someone needs to go public calling the Turner network anti-american (Duh, it has been for years, look at who turner is married to) and call the CEO a hypocritical liar. Yes, calling him a liar in public will get things rolling.

      This Bullcrap has to stop and it has to stop now. Why the hell do these overpaid SOB's get to make bold-faced lies to the public and not get called on the carpet about it?

      I think it's time to start forming an angry mob.

      --
      Do not look at laser with remaining good eye.
    2. Re:Does this mean.. by Sc00ter · · Score: 2
      What you are paying the cable company for is the service that they provice. That service is the actual cable run on the polls, keeping the signal running over those cables, having the sat dishes and such to get the signal to put over the cable.. NOT the actual programming. With the exception of pay channels, and those don't have commercials

    3. Re:Does this mean.. by Fulcrum+of+Evil · · Score: 2

      What you are paying the cable company for is the service that they provice.

      Where I live this is understood to be 'Delivery of TV signals to my house'

      --
      "We returned the General to El Salvador, or maybe Guatemala, it's difficult to tell from 10,000 feet"
    4. Re:Does this mean.. by fwr · · Score: 3, Insightful

      You're wrong of course. If that was the case then there would be no extra charge for extra programming with commercials. Most cable companies have a "basic cable" option where you get the basic channels, possibly 20-30 channels, all with commercials. Then they charge you EXTRA for additional channels (like CSPAN, FNC, etc) that ALSO HAVE COMMERCIALS. If your bogus excuse was true then all programming with commercials would be free and there would only be one basic fee for cable TV with extras only for premium programming with no commercials. In fact, as others mentioned, MOST channels do cost the cable company $$$ to provide to it's customers, and that money goes right to the producers of that programming. A much smaller percentage "give" their programming free to cable companies, and an even smaller percentage actually pay cable companies to run their programming. Either you are severely misinformed or you are being dishonest.

    5. Re:Does this mean.. by Sc00ter · · Score: 2
      They of course need extra equipment to offer the extra channels. Sometimes whole cities or towns need to be upgraded to handle the extra bandwidth needed.

    6. Re:Does this mean.. by poot_rootbeer · · Score: 2

      Someone needs to go public calling the Turner network anti-american (Duh, it has been for years, look at who turner is married to)

      Jane Fonda filed for divorce over a year ago.

      Please check your facts before posting nonsense to Slashot. I always do!

  17. A Clockwork Orange by j09824 · · Score: 3, Funny

    What's going to be next? This???

  18. So wait if that is theft... by rblancarte · · Score: 5, Funny

    Will they pay me if I record their channel and JUST watch the comercials? It sounds like a sound arguement.

    RonB

    --
    It is human nature to take shortcuts in thinking.
  19. No problem by ragefan · · Score: 2, Funny

    Well, i don't bother to use my TiVo to record the lame edited movies on TBS and TNT, I'd rather watch the whole movie!!

  20. Social contract? by autopr0n · · Score: 3, Insightful

    Maybe he just means 'social contract'. But still, if you can claim someone owes you anything simply for passively listening to radio waves broadcast on public spectrum unencrypted, you seriously need to reevaluate your position.

    Its a bit different with cable, since you do actually sign a contract, but I doubt "must watch the adds" is a clause.

    And how is this different from flipping channels, or going to the bathroom or something during a regular TV show? Or fast forwarding through commercials on a tape?

    really, turner's CEO's position is really pretty tenuous...

    --
    autopr0n is like, down and stuff.
    1. Re:Social contract? by interiot · · Score: 3, Insightful

      There are already exceptions to the "I can listen to anything on the public airwaves I want" notion. It's illegal to 1) listen to other's cellular phone conversations, or 2) import or manufacture a device that allows one to do that. 10 years ago, the idea of such a law would have been laughable, because there's unencrypted stuff passing through your body, right? Now it's law. Today, a law that states that you can't listen to the television airwaves without using a certified TV would be laughable. 10 years from now, it may be ancient history, simply accepted by the lemmings^H^H^H^H^H^H^H^Hconsumers.

    2. Re:Social contract? by Salsaman · · Score: 2
      "Today, a law that states that you can't listen to the television airwaves without using a certified TV would be laughable."

      This is already the case in the UK, you can't (officially) watch TV without buying a TV license. The TV license money goes to pay the BBC, which is entirely ad-free.

  21. enough is enough by kars · · Score: 2, Interesting

    Now maybe if they'd only show two or three ads an hour, I wouldn't mind watching them so much...

    --
    Take life easy: one bit at a time.
  22. hehehe by Edmund+Blackadder · · Score: 2, Funny

    "Forget you Ted"

  23. Ad Detecting VCRs by galaga79 · · Score: 5, Informative
    What about those VCRs that have mechanisms for detecting and skipping ads? They must really instill fear in the likes of Jamie Kellner and co.

    After a quick Google I found an example of such device, being the Hitachi VT-FX880E that has a feature called Commercial Advantage. I am not sure how effective it is but his a snippet taken from a review

    If the FX880 were a computer Commercial Advantage would be described as its killer app. What it actually reflects is Hitachi ingeniously tackling the old problem of getting rid of the ads from programmes recorded from commercial TV stations. There have been attempts to do this almost from the dawn of the VCR but most have attempted to blank out the ads completely. What Commercial Advantage cleverly does is detect when an ad break starts, automatically kicks into fast forward and then drops back to normal speed when the programme resumes, all without you having to lift a finger.

    It does this by detecting a signal that is sent at the beginning of each ad break which effectively returns a network to local programming so ads for that region can be shown. A signal at the end of the break marks network programming restarting and the end of the Commercial Advantage option. As with all good ideas it is deceptively simple but not without its faults. In our tests of the feature we found CA kicking in at the start of local TV promo spots (trailers, etc) that run before the advertisements themselves. Even so, it's a great idea and a genuinely useful one.

    1. Re:Ad Detecting VCRs by biglig2 · · Score: 2

      Well, I do this manually. When I remember - it's always embarassing when my significant other asks me "why are we watching adverts when it is on tape?"

      This must be why ITV digital has failed in the UK - all those buggers going to the toilet during ad breaks.

      --
      ~~~~~ BigLig2? You mean there's another one of me?
    2. Re:Ad Detecting VCRs by Lumpy · · Score: 5, Informative

      what it is attempting to detect are Cue tones.. and they happen from 5-3 seconds before the break is to start (depending on the network, the delay was for tape decks to get up to speed, now we use Pentium 133 machines inserting 24 Mpeg2 streams at once.... cool hardware) The problem with the VCR and why it is now a flop is that the new digital insertion equipment filters out the touchtones that are the Cue tones (Usually a *XXX to start with XXX being a number sequence and a #XXX to be a stop tone, they dont send those and are almost always ignored except for live events)

      so this vcr would not work today. and digital cable channels dont use old-fashoned touch tone based Cue tones but a 3rd digital audio carrier sent on the sattelite feed that is fed directly to the ad insertion equipment and is never a part of the signal that leaves the cable TV headend.

      The ONLY way you are going to detect and remove commercials is with a luminance level detector and a type of "AI" to watch a few of the shows and determine the approximation of the ad-break times and then work on assumptions. AD's are 30 and 60 seconds in length and breaks are from 2 to 4 minutes in length with Turner networks averaging 8 minutes or more. (UPN does 10 I swear!)

      --
      Do not look at laser with remaining good eye.
    3. Re:Ad Detecting VCRs by slyfox · · Score: 2
      The ProScan VCR I have has an "auto-commercial-skip" feature like the one you describe. BTW, this isn't a feature for which I paid extra. My VCR isn't a high-end model or anything; I'm not even sure I was even aware it had this feature when I bought it.

      After you record a show it rewinds the tape and scans what you recorded looking for commercial breaks. When you play back the tape, it begins fast forwarding at the beginning of a commercials and resumes normal play speed at the end of the commercials.

      It works pretty well, though Law and Order sometimes confuses it with their scene transitions. However, since you watch the commercial go by, you can tell when it screws up and then you can just rewind or fast forward as needed.

      If a mainstream VCRs I bought a couple of years ago can do this, why are so many corporations fixating on TiVOs?

    4. Re:Ad Detecting VCRs by geekoid · · Score: 2

      actually, you could probably just watch the gain. When it takes a sudden spike, its a commercial.
      I built a device that turns of the speaker to the TV when the gain spikes, it has almost never failed, and it never shut the speaker off during a non advertisment.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    5. Re:Ad Detecting VCRs by cpt+kangarooski · · Score: 2

      Abuse can be checked by only having a trusted group of filterers. This wouldn't be slashdot we're talking about, where it takes people with different opinions to recognize the value of various posts. What constitutes an ad is clear-cut. Just mark the start and end times, and maybe a quick description of what it is. (so that people who want, say, to capture a movie trailer off of TV can do so more easily)

      Then, the longer the viewer waits, the more filters get dl'd by the PVR until it's done. With big shows, e.g. Simpsons, this could be done pretty rapidly.

      To start the process, hire a couple hundred filterers, then let users filter, and start adding users to a filter group based on how closely their filter submits match those of the trusted core group until you've got so many that the need for the core group is diminished to checking out collisions.

      Of course, there is a bit of a twist b/c local broadcasters may not all operate at precisely the same times (e.g. if there's local breaking news that interrupts something) but with a big enough population in the general area, and with the filter submissions tagged by station and area, this is likely a solvable problem.

      --
      -- This and all my posts are in the public domain. I am a lawyer. I am not your lawyer, and this is not legal advice.
  24. Media recession? by einTier · · Score: 2

    Why is it that they haven't figured out that declining profits are of their own making?

    Ted, let me tell you something. It's not pirates who are killing your bottom line. It's not the guys who trade your files on Kazaa or Usenet.

    It's you. It's your cartel-like pricing, coupled with your outright hostility for the people who have to buy your product. GM tried this tactic in the 70's. At one time they had a greater than 50% market share. Today they are still trying to recover from their mistakes.

    Keep legislating. I'll keep voting with my pocketbook. I quit buying CDs two years ago. I quit buying DVDs after a few of Jack Valenti's rants this year. If it comes down to it, I'll pull Time Warner out of the wall and only watch the media I've currently paid for and own. Turn my computer into a glorified toaster and I'll never buy another.

    You know what? I'll deal. I thought getting rid of CDs would be bad. It hasn't. DVDs were even easier because I'd been down the road with CDs. Suddenly, I've got a lot more disposable income to spend on other things and other passtimes. I figure this year alone the RIAA and MPAA should save me about $5,000 with their predatory tactics.

    Keep it up guys, I'm sure I'm not the only one who is spending their money on things other than your overpriced product.

    --
    -------------------------------------------------- $665.95 -- retail price of the beast.
    1. Re:Media recession? by inKubus · · Score: 2

      Cheers to that. How very capitalist. Since when are we in some sort of ogligarchy? This is America. I vote with my dollars. RIAA CD's are nothing but shit anyway. I don't buy new music. I don't DOWNLOAD new music. It sucks, period, so I don't consume it. Same with movies. Ok, granted once on a blue moon a decent movie comes out. More often than not, hollywood just shits out giant movie turds.

      Personally, I'd rather have a glass rod shoved up my urethra and shattered than subject myself to their crap.

      Sorry MPAA and RIAA, it's over. You lost. Be good sports.

      --
      Cool! Amazing Toys.
    2. Re:Media recession? by einTier · · Score: 2

      That would be known as "carpooling". I mean, really, how can we have a viable car market if everyone doesn't own their own car, and if they don't drive it, they might never have to buy another, and if they carpool, they are aren't degrading their product.

      I hereby propose that everyone in America must buy a new car every year, and they have to use that car exclusively, unless of course, they buy a second car, and in which case they can use that car on odd days. There will be no more "catching rides" or "borrowing of cars". These activities shall henceforth be illegal, and punishable by a very large fine and imprisonment.

      ...makes about as much sense.

      --
      -------------------------------------------------- $665.95 -- retail price of the beast.
  25. PVRs are here to stay by GutBomb · · Score: 2

    I am suprised it took this long for a broadcaster to finally come out after the PVR people for something like this. I expected it a long time ago when PVR's first hit the scene. I think that instead of putting commercial breaks between the show we will start seeing picture-in-picture commercials or we will see MUCH more product placement in shows, perhaps with the stars of the shows themselves doing advertising like the Truman Show. Either that or an annoying block of text scrolling at the bottom of the screen, however advertisers probably don't feel there is enough sex appeal in scrolling text.

    The only thing I know is that PVRs are here to stay, so broadcasters are going to have to change thier business model accordingly.

  26. When will these idiots learn,information != OBJECT by HanzoSan · · Score: 2

    Information is not a physical object, it cannot be stolen.
    It can be copied, shared, illegally distributed, but to call someone a thief or a pirate, is just a way of issuing out your propaganda, to make you feel morally wrong for doing whats right.

    --
    If you use Linux, please help development of Autopac
  27. Don't touch that dial... I MEAN IT! by gnovos · · Score: 2

    I wonder, does this "contract" that we have with the networks also mean that we must buy things too? What if we make a point of expressly NOT buying everything we see in commercials, would that make us thieves if we DO watch the commercials?

    Once again, it's old worn-out business models running at hurricane speeds into the reenforeced concrete wall of technology and progress. If they absolutly demand that thier advertisements get seen, then start using product placement in the shows! Oh, wait, that would hurt thier lucrative syndication racket^H^H^H^H^H market. How about making thier business a micropayment one, where you pay per minute watched (with ads deducting from the bill)? Oh, that would require innovation and investment on thier part. Again, not going to happen.

    As soon as all of the *cough* "Content" industries fail we may finally have a chance to see some real creative innovation in both the kinds of shows we watch and the models in which we pay for them, but until then, I'll just sit back and enjoy watching them squirm about like the stuck pigs that they are.

    --
    "Your superior intellect is no match for our puny weapons!"
  28. Fair use = STEALING by HanzoSan · · Score: 5, Insightful



    Face it, its their way of trying to make you feel morally wrong for doing what you have a right to do.

    You paid for access to the information, once it gets to you its YOURS to do whatever you want with it, or at least thats how it should be. information is NOT an object, its more like air, they want to charge you for air and then say you are a thief if you use the air in the wrong way, (example you find a way to use the air to create more air)

    --
    If you use Linux, please help development of Autopac
  29. Anyway it dosn't matter. by autopr0n · · Score: 2

    5 years from now, there will be no commercial breaks. They will just stick a huge banner on the screen all the time like CNN/Fox news do now but with adverts. I guarantee it.

    Well, actually they will probably still have commercial breaks. Fat lazy Americans who spend all their time in front of the TV will complain because they need to have pee breaks.

    This is quite different from us intellectual people who spend all their time surfing slashdot/k5/fark/etc and have the luxury of urinating whenever we want to.

    --
    autopr0n is like, down and stuff.
  30. I love these morons... by MrHat · · Score: 5, Insightful

    I'm sure they wouldn't mind producing this 'contract', then. What's that? I didn't sign a contract? Well, that's interesting. Perhaps they meant 'broken business model' and not 'contract'.

    Additionally, maybe this fucktard Kellner can explain how I go about stealing something I've already paid for. I'd love to hear that one.

    I swear to God, the year that we perfect a method to endlessly duplicate food will be the year in which half of the US population starves to death.

    In the rare chance that Slashdot is still here when that happens, I'll post an 'I told you so' message. I'll be the one with a shotgun and a food duplicator, hiding in my basement, posting from the only Apple IIe that survived the circumvention crackdown of 2015. I'm saving this link. I expect a +5.

    1. Re:I love these morons... by Anonymous Coward · · Score: 2, Interesting

      The social contract
      is also unwritten but
      we hold to it fast.

    2. Re:I love these morons... by MrHat · · Score: 2

      An industry spawns 'entertainment'
      They broadcast it then preach containment
      Social contract's not owed
      When our rights they erode
      They won't stop 'till they have our arraignment

    3. Re:I love these morons... by SEE · · Score: 2
      Oh, bullshit. There is no "social contract". A contract entered into under duress is not a contract, and there's no government on Earth that's willing to let me peacefully seceede.

      An unwritten contract is still a contract if both parties freely agree; an involuntary association is not a contract whether written or not.

  31. Thats totaly unnessesary. by autopr0n · · Score: 4, Funny

    No such draconian measures are required. A simple mandatory commercial display device (CDD) will be required to be installed in the bathroom, behind (for the guys) and in front (for the ladies) the toilet.

    A computer will detect when you fall asleep, and will air specially created 'sleepverts' that influence buying decisions why the consumer is asleep!

    See, no draconian measures are required at all! Good behaviour will be rewarded with soma

    --
    autopr0n is like, down and stuff.
    1. Re:Thats totaly unnessesary. by radja · · Score: 3, Funny

      >A simple mandatory commercial display device (CDD) will be required to be installed in the bathroom, behind (for the guys) and in front (for the ladies) the toilet.

      Oh great, I go take a crap and get treated to a tampon commercial.

      //rdj

      --

      No one can understand the truth until he drinks of coffee's frothy goodness.
      --Sheikh Abd-Al-Kadir, 1587
    2. Re:Thats totaly unnessesary. by uebernewby · · Score: 2

      Yeah, so you can piss on the latest Microsoft ad.

      --

      News and bla for computer musicians: http://lomechanik.net/
  32. strange things are afoot ;) by pangloss · · Score: 3, Interesting

    laugh now.
    but bill and ted will have their revenge:
    - digital television, brought to you through your xbox2.
    - advertising overlays on your shows every three minutes that you can only get rid of by pressing a special key combo on your xbox controller

    what's scary is that you could almost see something like this happening. how fucked up is that?

    1. Re:strange things are afoot ;) by Gareth+Williams · · Score: 2, Funny

      "laugh now. but bill and ted will have their revenge"

      Am I the only one who thought of two totally awesome dudes playing air guitar when I read that? ;)

      --

      --Gareth
    2. Re:strange things are afoot ;) by drsoran · · Score: 3, Insightful

      what's scary is that you could almost see something like this happening. how fucked up is that?

      Almost happening!? It already does happen! I don't remember what channel it was but they were showing some movie and had this big ass graphics overlay run across the screen advertising another television show that was coming "next month" to their channel. Why in the FUCK do they think I care? Does they really need to inform you of that in the middle of the program? Then you get the clowns like TNN and the E network who put a huge band across the bottom of the screen and scroll text across it while the show is on. Also, pretty much every channel now puts their big old logo sitting in the corner of the screen now. Yes, thank you NBC, home of the Olympics. Thank you for putting your huge ass logo on the screen all the time. If it wasn't there I would forget to look at the channel indicator and might think I was watching CBS.

    3. Re:strange things are afoot ;) by phil+reed · · Score: 3
      If it wasn't there I would forget to look at the channel indicator and might think I was watching CBS.


      Actually, with Tivo it's nearly that way now. I program the shows I want. I don't care what channel or time they are on. Later, I come back to the machine and see what it's recorded for me and I watch it. Channel? What channel? (Prime example: in response to the Max Headroom article from earlier this week, I ran to my Tivo and programmed Title: "Max Headroom", Keep: Until I delete. Tech TV? WTF? Who cares?

      --

      ...phil
      "For a list of the ways which technology has failed to improve our quality of life, press 3."
    4. Re:strange things are afoot ;) by cdrudge · · Score: 2

      You, my friend, need to get out more often.

  33. Well, technicaly speeking by autopr0n · · Score: 2

    The less attention you pay to an add the more effective it is. Advertisers want the ads to pass right to your subconscious with as little critical thought as possible. If you don't pay much attention to the ad (yelling at kids, nodding off, wanking, whatever) great.

    If you flip channels or skip or whatever, then you cost 'em money.

    Not that I'm defending their idiotic position, but I just thought I'd point that out.

    --
    autopr0n is like, down and stuff.
    1. Re:Well, technicaly speeking by Kibo · · Score: 2

      Tell that to Jack.

      The good ads have always had a life of their own. There's so much shit on cable, often people will talk about the new commercial. (Every time the channels double, the total content seems to halve) The Crouching Tiger, Hidden Dew, and Cat Chat Jack In The Box commercials come to mind. Not to mention the old Joe Isuzu commercials. If they entertain me, I'll watch, and I'll even remember them when it comes time to pick up some carbonated caffine drink, or grab a quick bite to eat.

      Now if they had a high quality product, Kid Valley Hamburgers, or Stewart's fine sodas for example, they don't even have to entertain me.

      --
      --Jimmy has fancy plans; and pants to match.
  34. CEO is right by Badger · · Score: 2, Interesting

    Well, now that I've got your attention....

    Let's think about it this way: let's say in five years, everyone owns a VCR that removes commercials. Thus, no one ever watches commercials, and all broadcast networks go out of business. You know what all the Slashdot posters will be doing? Posting here because they can't afford to pay for their shows!

    People, look, you can whine all day about how you deserve to get everything for free. At the end of the day, someone has to pay for it, though. Yes, you can go to the bathroom, channel surf, use mute, whatever. The point is, with all those methods, the advertiser has a chance to get to you first. You can ignore it, but the advertiser can still catch your attenetion. With a Tivo, that doesn't happen anymore. You can skip commericals with no risk of missing anything.

    Think of it like a timeshare deal, where you get the free weekend for listing to the sales pitch. You might very well go there with no intention of buying anything, and you may well leave without spending any money. The point is, you can't skip the sales pitch. Everyone gets to take their shot since you took the offer. Same with TV. The advertiser won't spend money if there's no change of people watching his commercials.

    1. Re:CEO is right by mrbester · · Score: 2, Interesting

      Bullshit.

      Total fscking bullshit

      I pay for several channels (some of which I can't even receive) which have ZERO commercials, apart from their own "watch this programme on Friday" type. I don't have a choice in paying, it's the law. As a "benefit" of that payment I can receive two other channels (out of the three available) that DO have advertising, but never watch the ads anyway. Zero money goes from me to the advertisers. Why would they go out of business? Only if they are relying on the ad revenue. Channels that charge for content AND shove ads in your face are the worst. They're getting a double slice of the pie for no perceived benefit to the consumer and should be stamped out.
      Noone is saying "I want everything for free". Paying for content is a good idea. Paying to be told what you can and cannot watch is not. Paying for shit and then told you don't have a say in it is not.

      P.S. There's also the "Off" button. How many ads are watched when the TV is off? None. Fuck 'em. It's the consumer's choice to increase their electricity bill. Not the broadcasters.

      --
      "Wait. Something's happening. It's opening up! My God, it's full of apricots!"
  35. In 2 years, I spent $6.81 because of commercials. by Futurepower(R) · · Score: 2


    Over a two year period I considered how commercials on TV affected my buying. During that two years, I spent $6.81 because of having seen commercials.

    Have you ever noticed that the things that are advertised on TV are usually things you should not buy, if you care about spending your money wisely?

  36. See... by NetGyver · · Score: 2

    We're all thieves in content providers' eyes. The best way to put that thought into motion is to strike at any technology, reguardless of it's non-infringing uses, and nail it to the cross and say "Look there's proof!"

    How is this different than those VCRs with a built in commercial-skipping feature? My guess is that the VCR is an analog medium. Kinda makes sense when you think about it.

    When you have content in perfect digital quality, it makes it hard to improve on perfect, and they know this. So what do the content owners do? That's right, slam any piece of technology that can: copy, reproduce, and store digital content of any kind.

    In their eyes we're stealing from them because that's how TV Broadcasters make their money. They rent TV airtime space to advertisers and get a kickback which finances their operations. I can understand this. Suppose if everyone in the US for starters, all had PVR's and know how to use them? What then? How would they continue to exist? I definately can see that.

    Their needs to be a balance here. Why not revert back to the business model of: "you pay x amount for ad free tv" AND STICK TO THE DAMN MODEL. If they did that for cable when it first came out, this would not be an issue.

    Kinda funny to see how shit like that comes back back to bite them in the ass.

    A penny for my thoughts? Here's my two cents. I got ripped off!

    --
    A Penny for my thoughts? Here's my two cents. I got ripped off!
  37. Because by autopr0n · · Score: 2

    If you get a Satellite PVR, you're probably getting a TiVo, American DirectTV PVRs are TiVos, I would guess BSkyB's are too. TiVos do not have a 'commercial skip' feature (30x to skip add breaks in a few seconds). The networks specifically negotiated it.

    --
    autopr0n is like, down and stuff.
    1. Re:Because by slim · · Score: 2

      TiVos do not have a 'commercial skip' feature (30x to skip add breaks in a few seconds).

      It's available as a backdoor feature. A few obscure button presses on the handset.

      Still, Tivo seem anxious not to upset the broadcasters. I'd be interested to see their official response.

    2. Re:Because by perlyking · · Score: 2

      The sky plus boxes (satellite pvr you are talking about) arent tivos they are a competitor. They are official boxes and they have one major downside, if you record a pay per view event then you are charged each time you watch it. Worse is they can choose to not let you record some programmes (e.g live specials).

      Expect more of this in the future, your cable company tries to get you to buy their PVR so they can retain control over your viewing habits.

      --
      no sig.
  38. Somebody has to pay for it... by Gordonjcp · · Score: 5, Insightful

    If you pay for cable or satellite TV, then only a small proportion of the money goes to the company that produces the programmes. Most of it is sucked up by administrivia.

    Here in the UK, the "TV Licence" that so many USians seem to just not understand pays for something like 6 advert-free TV stations (two of which are on analogue UHF, all six only being carried on digital TV) and a couple of dozen advert-free radio stations. Now, there's a side effect to this - in heavily commercial radio and TV the programmes are just a vehicle for the adverts. In other words, any programming is just there to fill the 10 minutes between ad breaks. Remove the need to be commercially competitive, and the quality of the programmes goes up - the incentive is to make something that people want to listen to.

    £130 well spent, I think...

    1. Re:Somebody has to pay for it... by Gordonjcp · · Score: 2

      Well, what do you get on PBS? I've never seen it, being in the UK. Why not go and have a look at www.bbc.co.uk and see what's there?

      Frankly, I'd rather watch a washing machine than some. advert-loaded American "comedy" series. What do your commercial stations produce that's good (apart from Futurama)?

    2. Re:Somebody has to pay for it... by extra88 · · Score: 3, Insightful
      Remove the need to be commercially competitive, and the quality of the programmes goes up - the incentive is to make something that people want to listen to.
      Let me make the american free market counter-argument. American programming is of higher quality because it is ad-supported. You are correct that the progamming can be considered filler between the advertisements but that filler must be of high quality for people to watch it and therefore for advertisements to pay for the programming. If a show is bad, people don't watch, advertisers don't pay for ads on unwatched shows so the show goes away. If a show is good, more people watch it and advertisers pay more to have their ads shown during that program.

      With the TV license, the network already has their money, from the TV owners. The network won't get more money if they produce better shows and they won't get less money if they produce worse shows. Even if a TV owner only watches the network's competition, the private broadcasters, the network still gets its money. They only have to produce "good enough" programming across their whole line of channels to keep masses of people from getting rid of their "rabbit ears," dish, cable, or the TV entirely. Even those that do try to do without broadcast TV are harrassed by their own government who treats them as guilty before proven innocent of not paying the license.

      The real pro-license argument is it means the network is free from appeasing risk-adverse advertisers and from appealling to the lowest common denominator in its audience. Also the fact that shows do not have to be cut into little bits to fit between the ads allows for greater artistic freedom. The networks have more "pure" goals, they want to "enrich" the audience, not themselves.

      PBS is a dilluted form of this. PBS relies on tax money and contributions individual viewers. However the programs also have "sponsors" who are sometimes non-profit organizations but are usually for-profit corporations and they get to show an "ad-like" spot before the program. I remember the sponsor spots being fairly dry, read by PBS announcers with fairly ordinary text shown on screen. It made the argument that show sponsors were not doing it for the TV time plausible. Today the spots are virtually indistinguishable from advertisements on other channels so it's hard to believe the TV time isn't a major motivation for the sponsors.

    3. Re:Somebody has to pay for it... by Gordonjcp · · Score: 2

      But everyone I know from the US complains about the huge amounts of advertising on American TV. I don't think I watch anything produced in America apart from Futurama and The Simpsons. Most people in Europe's experience of American TV programmes is comedies, some of which are good, some of which are utterly dreadful ("Married with Children", anyone?)

    4. Re:Somebody has to pay for it... by radja · · Score: 2

      and we often get to see them without ads, proving once and for all that the ads are not part of the content. One could even say that in some cases showing ad-breaks during a movie is copyright-infringement, since it changes the way the movie was meant to be viewed (this doesn't fly for your avg. hollywood production... they're mostly vehicles for merchandise anyway)

      //rdj

      --

      No one can understand the truth until he drinks of coffee's frothy goodness.
      --Sheikh Abd-Al-Kadir, 1587
    5. Re:Somebody has to pay for it... by Elias+Israel · · Score: 2
      Remove the need to be commercially competitive, and the quality of the programmes goes up...

      I'm sure you meant to say that without competition the quality goes down.

      Or is the BBC the one exception to the laws of supply and demand?

      It's amazing to me that people in a supposedly free country will chastise dictatorships around the world for maintaining state-run broadcast media, but then blindly defend the same practice in their own back yards as enlightened and advanced.

      Sheer foolishness

      That said, the idea that I am somehow obliged to watch the ads that pay for the programming is so mind-numbingly stupid as to be unworthy of comment.

      You can have my Tivo when you pry it from my cold, dead hands.

    6. Re:Somebody has to pay for it... by Paul+Komarek · · Score: 4, Funny

      I'm not English. I'm an American and have little knowledge of the inner-workings of the BBC. However, I have my own half-baked opinions, which in the tradition of slashdot, I'll share with public. ;-)

      I think that there *is* competition in the BBC model. The competition occurs between the people who want to provide programming for the BBC. The BBC cannot afford to be complacent, because they're an easy target for politicians. If the BBC screws up, people contact their reps in government and complain, the reps make some national statement about the decline of the BBC, and top BBC management gets fired. Imagine trying to fire Ted Turner because TNT sucks.

      Overall, I find I truly prefer BBC sitcoms over American sitcoms. I'll take Monty Python, Black Adder, Red Dwarf, Dr. Who, and a few others whose names I don't know (and Dame Judy rocks) over Archie Bunker, Family Ties, BH 90210, Friends, and Who's the Boss. I can live with the special effect in Dr. Who that aren't up to Hollywood standards. What I can't stand is the feeling that my brain is leaving me for someone more interesting, which happens when I see Friends.

      To me, that is evidence which supports the efficacy of the BBC model, and the dysfunction of the TNT model.

      -Paul Komarek

    7. Re:Somebody has to pay for it... by IPFreely · · Score: 2
      Let me make the american free market counter-argument. American programming is of higher quality because it is ad-supported.

      Then why do I spend all my time watching PBS and the Discover channel? Becuase ABC, NBC and CBS are filled with ABSOLUTE CRAP that I would never watch if they paid me. I don't even know what channels they are on in my area. The major channels are so worried about getting EVERY VIEWER possible that they worry more about not putting on something that would loose audience than they do about attracting more audience. What you get is lukewarm, stale, rehashes of old stories cleaned up for "the family" audience. Anything with any Zing might offend someone. Can't do that. Anything educational might bore someone. Can't do that.

      At least FOX has some interesting comedies. So they offend people. Some offend me, I just don't watch those. But many others are really funny and I watch them a lot.

      PBS is sponsered, but that does not drive their programming. PBS makes their lineup, and the sponsers come and add support to particular shows by name.

      Any company that is driven too much by the business side of TV and not by the content side is just going to put out drek. Those really interested in making good material (PBS!) do it and get by.

      --
      There is nothing so silly as other peoples traditions, and nothing so sacred as our own.
    8. Re:Somebody has to pay for it... by brad.hill · · Score: 2
      If a show REALLY sucks, yes nobody will watch it and no ads will sell. But, the advertising system also puts a cap on really GOOD shows too, because it's in their best interest to make sure that the ads are just a little more interesting than the show - so you'll actually watch them. Thus, mediocrity is assured.


      Britian, in contrast, has shows that are terrible, dull as dirt crap, but also shows that are outstanding works of art. Not very much of the latter outside PBS here.

    9. Re:Somebody has to pay for it... by toriver · · Score: 2
      Let me make the american free market counter-argument. American programming is of higher quality because it is ad-supported.

      Is that why HBO has The Sopranos, Sex and the City and Six Feet Under? Only some of the highest-regarded TV series currently going.

      Quality comes from not having to make concessions to UH-dvertisers.

    10. Re:Somebody has to pay for it... by Gordonjcp · · Score: 2

      You probably should spend more than a few weeks, and have something better than an obsolete analogue-only television.

      Yes, I probably have been trolled.

    11. Re:Somebody has to pay for it... by Gordonjcp · · Score: 2

      Ok, but the BBC is independent from the government. The government just pay for it. There have been many, many scandals which have only come to light through BBC reporting.

      Strangely enough, it's possible for the government to own something without it being used as a propaganda machine.

    12. Re:Somebody has to pay for it... by Gordonjcp · · Score: 2

      Nothing gets paid to the Queen. It gets paid to the government, and then is handed over to the BBC. Anyway, £130 isn't a lot of money. It's certainly not a tax. Why are USians so scared of paying taxes?

      I'm not sure if we even have a Queen any more.

    13. Re:Somebody has to pay for it... by Art+Tatum · · Score: 2
      Most people in Europe's experience of American TV programmes is comedies, some of which are good, some of which are utterly dreadful ("Married with Children", anyone?)

      Sadly, a *lot* of Americans *like* this program. Why? Because a lot of Americans are mindless dorks. And that's the *real* reason why the quality of American TV is generally lower. It has little to do with the private vs. public funding, as can be seen with the massive amounts of money that networks pour into their programs.

    14. Re:Somebody has to pay for it... by Paul+Komarek · · Score: 2

      Aw geez, do you really have to go and ruin my day like that? I've always been tempted to believe this, but ignored it because I can't do anything about it. Maybe I can convince my wife that we should move across the pond. ;-)

      -Paul Komarek

    15. Re:Somebody has to pay for it... by Gordonjcp · · Score: 2

      Well, one reason why people in the U.S. don't like paying taxes is that the U. S. government uses taxes as a way to siphon money away from uppity working class people and give it to large, soulless corporations, almost exclusively.

      Ah, right... Now, when we pay taxes in the UK, some of it gets siphoned off into slush funds for dodgy politicians (but I didn't just say that, right?) and a lot of it gets spend on health care, schools, roads etc.

      This is why the National Health Service can provide "free at the point of need" health care to people, without them needing health insurance. Of course, if you carry suitable health insurance, there's nothing to stop you going private. But why pay extra to get something you've already paid for?

      Actually, the NHS is a good example - despite horror stories of patients left on trolleys in corridors etc., the NHS works quite well, if slowly. Despite the huge advertising push for private health care and private hospitals in the UK, the standard of care turns out to be the same. In many cases, if you go private, you end up being treated in an NHS hospital, but only marginally sooner... and it's just cost you a packet.

      Can't you use those Second Amendment rights to do something about "pork barrel politics"? :-)

      Incidentally, it turns out that the Queen of England *is* alive - it was her mother who died recently. However, being in Scotland, not England, it's hard to keep track. They live at the opposite end of a different country that I only pay a tiny amount of tax in, so they're largely irrelevant.

  39. Re:Extended discussion at TivoCommunity.com... by interstellar_donkey · · Score: 2

    There are already 4+ pages of pissed off people..


    And there will be more. It's easy to attack people who trade mp3s, because for the most part those are just college students and geeks.

    But got to the average Joe and Jane American who spent $300-$1000 on something they consider to be as benign as a VCR, and call them theifs... It's going to piss them off.

    Just wait until this story hits prime time CNN... oh, wait, never mind.

    --
    The Internet is generally stupid
  40. new business plan!! by Big+Toe · · Score: 2, Interesting

    This must be their new business plan to recover from their 54 billion dollar loss from last quarter. I guess classic business models don't work anymore; have to accuse millions of a crime that doesn't exist.
    "It's not our fault we lost 54 billion! They didn't watch the commercials!!!"

  41. Reality check for Broadcast media. by DarkHelmet433 · · Score: 2, Insightful

    One thing that they seem to have lost track of reality on, is that nothing *guarantees* them the *right* to keep on making money the way they always used to.

    They (the networks) choose to make a gamble in paying content providers (or paying to produce it themselves) and that they can recover their costs and make a profit in the process. You do not get the payoff without taking the risk. They have no more "right" to expect the models to work forever than I have the "right" to expect a guaranteed job forever from my employer.

    If times change and they can no longer do this, then they had better find a another way to make money.. Here's one.. Find out what the consumers *actually want* and be the best to serve their needs rather than choosing something cheap and nasty and attempting to ram it down their throats and force them to like it.

    Viewers are not the property of the networks. If times change and the old media models no longer work, then they had better start thinking of new ones. Actually listening to people instead of trying to "capture" them would be a good start.

  42. Thieves is a little strong, but... by Rakarra · · Score: 5, Insightful

    .. he does have a point, in that commercial TV is supported by.. surprise surprise, commercials!! Commercial advertisers pay money to networks with the expectation that people will see the commercials. If that doesn't happen then the advertisers don't get a return on their money. The advertisers aren't paying for a commercial to simply run, they're paying for a commercial to be run and for people to see it. That's why networks charge more for a timeslot during the Superbowl or during popular programs. Sure, they know not everyone watching a program will see the commercial, but they can be sure a good percentage will. For a device to come around that makes this truly common.. now that's when it becomes dangerous enough to be attacked. The RIAA never cared enough about a few people swapping .wav files or .mp3's over irc... but Napster, Napster became a threat. Advertisers put up with VCRs, because even with those you're still getting a fair amount of the commercial. But a device where you don't even know what commercial aired? The commercial that is paying for the program? It should be no surprise advertisers aren't thrilled about that. And if these devices become popular? Should be no surprise again that they go on the attack. Network TV isn't commercial free, it's not supposed to be. Comments about whether or not this would be a good thing aside, the networks and channels like Cartoon Network, Sci-Fi, Food channel, History Channel.. none of these would survive without people actually watching the commercials that run. Or does everyone look forward to every channel running PBS-like pledge drives?

    This is the same argument that comes up when people complain about banner ads in websites. Commercial TV needs either advertising, or else they have to become a pay channel like HBO. Slashdot needs to run advertisements to survive or just become a pay site. So does Salon.

    All of them are supported by advertising, advertising which requires viewers for it to work. Saying that PVR users are thieves is... a little extreme, and somewhat silly, but to strip commercials completely out of programs is being a little dishonest.

    1. Re:Thieves is a little strong, but... by Kynde · · Score: 2

      I hate to admit but you do have some point in there. People surfing channels during commercial breaks is hardly a threat, but devices that automate that is another thing.

      My point is that I doubt that ./ would put up with ad blocking software becoming widley spread and de facto standard for slashdot readers.

      --
      1 Earth is warming, 2 It's us, 3 it's royally bad, 4 we need to take action NOW
    2. Re:Thieves is a little strong, but... by ThaReetLad · · Score: 3, Informative

      Well, boo hoo!!!

      If adverts no longer work then stop using them. There is plenty of scope for product placement in TV and of course, they could just cut wages. Besides, big media makes too much money already, I fail to see how profits falling from astronomical to simply extravagent will stop people making TV.

      Here in the UK actors are paid a fraction of what the major US stars earn. Often they earn in a year what a similar US star will take home every episode. At least then they can stay a bit truer to their roots.

      Of course we also have 6 TV channels, and many radio stations with no adverts paid for by the TV licence fee, which is currently a little over £9 per household per month.
      Best thing is 24 currently being shown on BBC2. Each show is supposed to show the passing of one hour of the day yeah? But each show is only 45 minutes long because we have no adverts. Ha Ha! we get 33% more drama for our money.

      --
      You can't win Darth. If you mod me down, I shall become more powerful than you could possibly imagine
    3. Re:Thieves is a little strong, but... by johnw · · Score: 5, Insightful

      There seems to be a growing misconception that, because a business model has worked in the past it therefore must be entitled to legal protection in order to ensure it continues to work in the future.

      Consider the position of being, say, a musician a few hundred years ago. You could make a living (probably not a very good one) by composing and playing music for other people but, much like a plumber today you couldn't apply any multipliers to that. You play music for one evening - you get paid (or fed or something) a corresponding amount. If you want to be paid again tomorrow, make sure you have another gig lined up. The only way of avoiding that would be to find a rich sponsor.

      Along came printing - suddenly there was a way for musicians (and others) to get the multiplication factor in. Write a piece of music and then *sell* it. You only have to write it once but you can sell it lots of times.

      Along came audio recording - an even bigger multiplier. Now you don't even have to play it for each listener. Play it once (all right - I know - several times), record it, then sell it lots of times. You're not guaranteed to make lots of money that way but the potential is there and it's a perfectly reasonable thing to do (and it's perfectly reasonable to insist that others comply by the restrictions you choose to put on your material when you sell it - copyright).

      What is *not* reasonable is then to expect legislation simply to preserve your business model from other perfectly legitimate business models. If you're producing and selling recorded music you have absolutely no right to insist that others can't distribute *their* music in a different way, even if it blows your business model right out of the water.

      Similarly with the question of commercial TV channels. 100 years ago there were no commercial TV channels (bliss!). A particular combination of available technologies made them feasible (TVs available at prices consumers can afford; cameras and broadcasting kit available at prices consumers definitely can't afford; limited broadcast bandwidth available etc.) Now the technology position is moving on. Lots of new equipment is available and people may not be willing to make the same trade-off as before ("I'll watch your irritating adverts because I want to watch the program in the gaps"), particularly as the quality of both programs and adverts goes through the floor. Perhaps an entirely new business model will have to arise but there is absolutely no possible justification for legislation to protect an existing business model just because its window of opportunity is closing.

    4. Re:Thieves is a little strong, but... by Tom · · Score: 2

      .. he does have a point, in that commercial TV is supported by.. surprise surprise, commercials!!

      Yes, he does. So did the dinosaurs when they died because their environment changed. Well, except that I don't think they complained about it in interviews.

      The world is changing, and if paid-by-advertisement doesn't work anymore, you should go and find a new business model.

      I forsee that a law (or ten) will be made about this, maybe the "Television Advertisement Consumer Protection Act". Nobody will ask the question of whether something seemingly important enough for society to have a law about should not instead be supported financially, i.e. your taxes pay for the TV, but it comes ad-free. It's not that you're not paying already, it's just that the costs are hidden. For example in the fact that TV broadcast frequencies are given away for free, even though UMTS proved that frequencies are worth billions of dollars. So that's a multi-billion $ subsidiary to the TV networks already.
      And they still sing the old (and becoming boring fast) MPAA song "we're going to diiieeee!".

      --
      Assorted stuff I do sometimes: Lemuria.org
    5. Re:Thieves is a little strong, but... by Hard_Code · · Score: 2

      "Or does everyone look forward to every channel running PBS-like pledge drives?"

      I would GLADLY GLADLY GLADLY pay, on a per-channel or per-show (hell, even per-episode) basis for the shows I watch. I only watch a few shows out of the sea of absolute stinking shit that is out there...why the hell should I be paying the same fee as people watching all that other crap?

      If I could, say, purchase episodes of Futurama, Simpsons, Family Guy, BBC news, SNL, and a Frontline or Nova here and there (well, ok, I can "purchase" those by donating to PBS), I would be in heaven. So YES I would like channels to be responsive to the market of VIEWERS not ADVERTISERS. Then maybe through natural selection, the vast amount of crap that is out there would die.

      --

      It's 10 PM. Do you know if you're un-American?
    6. Re:Thieves is a little strong, but... by elmegil · · Score: 2

      What I want to know is where this mythical "contract" they think I signed is. The only contract I remember signing is the one that says I'll pay my cable provider for a feed. Don't recally any clauses about must watch advertising.

      --
      7 November 2006: The day Americans realized corruption and incompetence weren't addressing 11 September 2001
    7. Re:Thieves is a little strong, but... by analog_line · · Score: 2

      Actually, i honestly only listen to Public Radio (and I do send money) and only watch PBS (though I don't really watch PBS anymore, and have therefore stopped financially supporting it). I just don't visit the most ad-invasive sites on the net, because the ones that do have a subscription-for-no-ads model aren't worth it. I'm considering doing the Gamespot subscription that was mentioned perviously on slashdot, as it's a service I used alot before the banner ads just got WAY too invasive and annoying. Until they actually get it up and running and I decide whether it's worth it or not, I'll use other less invasive services. Hell, I even pay a monthly fee to play Dark Age of Camelot, because I like it enough to pay $11/month for it. It's worth it to me.

      While I will support directly programming and content that I use, and I think that's the best way, I think the networks complaining about PVRs stealing their ad revenue is ludicrous. It's no different from ad-removing VCRs (which have been around for a good long time without any complaint) muting the TV, pressing the pause button while commercials are on, or even fast-forwarding through the commercials. All of that can be done with almost any TV/VCR combination available today, and it accomplishes the exact same thing as PVRs. The ad-supported networks are obviously running scared from new technology that does the same thing as old technology that they just don't understand.

      Perhaps the US market should move to a subscription-only model for television, something like it is in the UK. I'd certainly be willing to pay $5.00/month/channel to get the two or three channels that I would ever watch piped into my home, commercial free. Especially I can specify channel numbers for them. I don't want to have to turn to channels 26, 71, and 82 if those are the only channels I want. It ought to be easy enough to get some kind of interface that allows me to map those onto 1, 2, and 3, or whatever.

      As it is, I won't pay $40 for a whole load of crap I will never use. The channels I would watch are just not worth it.

    8. Re:Thieves is a little strong, but... by Papineau · · Score: 2

      How many PVRs (TiVo, etc.) were sold in the US over the few last years? A few (2-3) millions? So let's say that 3% of the population (about 3 people per household) have access to one of them. What's the percentage of those that actually use it use it for the purpose of skipping commercials (or what average percent of the time they use it for that)? Yeah, not very significant at the scale of the US.

      So, basically Turner is pissed because overall, in the whole US, a fraction of a percent of their possible audience is skipping commercials.

      Don't ever let them near a school! They'll go on a blood hunt for students not listening in class!

    9. Re:Thieves is a little strong, but... by GungaDan · · Score: 2
      "and of course, they could just cut wages."

      But then we couldn't have each of our insipid "friends" raking in a million bucks per episode of the sitcom drivel in which they wallow about. And it's already likely we won't have Peter Jennings around next year because his corporate masters have told him to take a 40% pay cut or take a hike. You know what that amounts to in Mr. Jennings' case? $6 million a year instead of $10 million. Frankly, his services aren't worth $6 million to me, and I can't imagine they are for anyone else, either. His livelihood consists of reading from a frikkin' teleprompter and smiling for the damned camera. And some kind of weird hair thing. I'd pay him maybe $250,000. Maybe.

      So in the end, we have the corporate greed, exemplified by Mr. Rectum Helmet from TW, which turns out to be driven, at least partially, by the on-air personality greed, exemplified by Peter Jennings and the cast of "Friends." And what drives their greed, their craving to compile ever more and more cash in their mink-lined titanium piggy banks?

      Probably $cientology.

      --
      Eloi are stupid, throw morlocks at them!
    10. Re:Thieves is a little strong, but... by milo_Gwalthny · · Score: 2
      Well, I'm sure the dinosaurs railed against their destruction as well. Why is everyone so annoyed that this man is resisting change? That he doesn't want his livelihood to be destroyed? He's entitled to a little bitterness and hyperbole.

      He's also right... I'm sure you understand that it's your watching of commercials that pays for the content. Doesn't mean you have to watch the commercials, but then it isn't really fair that you watch the content either, is it? That, in effect, is the 'contract.' You can always pay more for HBO, or rent movies, and watch no commercials. Do this enough and the content producers will change their model. Skip commercials enough and the content producers will also change their model. The only difference will be how disruptive it will be to the industry. Television isn't especially profitable, averaged over time, but its profits are especially volatile. This leaves the networks vulnerable to cost-cutting and downsizing. So, feel free to take their content without compensating them, there's nothing they can do about it, but remember that you are preventing them from making money.

      And don't fool yourselves with the classist arguments that you are simply depriving Courtney Cox of even more money she will misspend. It's a truism that the people who get hurt are the ones who can't afford it.

      --
      Milo
    11. Re:Thieves is a little strong, but... by Tackhead · · Score: 2
      > So, basically Turner is pissed because overall, in the whole US, a fraction of a percent of their possible audience is skipping commercials.
      >
      >Don't ever let them near a school! They'll go on a blood hunt for students not listening in class!

      No, it'll be worse.

      They'll go on a blood hunt for students who are paying attention.

      Think about it. If the student's typing away on the keyboard and doing his assignment on the school computer, the computer doesn't idle out.

      No idle time, no screensaver kicking in.

      No screensaver, no pair of receptive eyeballs watching the happy Coke(tm) can or Pepsi(tm) can rotating on the screen, singing "Let's all go to the lobby, Let's all go to the lobby, let's all go to the lobby, and get ourselves a snack!"

      Believe me, if the ad industry gets into your kid's school, it's the students that are paying attention to their classes (and getting minimal screensaver-ad-time) that are gonna get the detentions. (Where sitting numb and braindead at the desk, is the explicitly desired behavior, not just the convenient one :)

    12. Re:Thieves is a little strong, but... by GungaDan · · Score: 2
      "I'm sure you understand that it's your watching of commercials that pays for the content."

      This is so wrong. It's the commercial interests actually giving money to the networks that pays for the content. All of the "contract" stuff goes on in the media whore black box before a signal gets to my house. By the time whatever signal they send reaches my TV, it's bought and paid for, no matter how much they want me to believe I have further obligations. Once a signal is sent to my home, all the money transactions have happened, and all the commercial interests can do is sit back and see if their gamble pays off like they thought it would when they bought the commercial slot.

      McDonalds buying an ad for $1,000,000 in the middle of "Syphilis Island" does not guarantee that McDonalds will sell any number of burgers based on that ad. Hence the gamble, and hence the "quit whining, fatcat bitches!" when they sometimes lose.

      --
      Eloi are stupid, throw morlocks at them!
    13. Re:Thieves is a little strong, but... by Kintanon · · Score: 2

      I would GLADLY GLADLY GLADLY pay, on a per-channel or per-show (hell, even per-episode) basis for the shows I watch. I only watch a few shows out of the sea of absolute stinking shit that is out there...why the hell should I be paying the same fee as people watching all that other crap?


      As would I, but I want to be able to do it on my computer, and I want it streamed in decent fsckin quality!! I have a 13" TV that I have a VCR hooked to, I have no cable, no atenna, zilch. I occasionally watch TV when I am over at a friends house and something interesting is on. What I would much rather do is pay 10-15$ per month and have all of the Simpsons, Futurama, and Wrestling stored on a server for me in full quality where I can then stream it and watch it any time up to 60 days after the program originally aired. Come to think of it, I would pay 50$/month for that service... Of course, I would want it to be 100% OS independant, and not require any hardware be purchased. So it would need to be a nice clean Mpeg stream running at around 750kb/sec. They can fit a nice TV quality strem in 750kb/sec right?

      Kintanon

      --
      Check out JoshJitsu.info for Brazilian Ji
    14. Re:Thieves is a little strong, but... by NanoGator · · Score: 2

      "If that doesn't happen then the advertisers don't get a return on their money. "

      Why does that make us thieves? Commercials are annoying, therefore we take steps to remove them. Somebody earlier mentioned that they synchronize commercials so you always catch one when you channel flip. That's part of the reason they're annoying! If I could just switch to another show while it's on, no big deal.

      Frankly, there are other methods TV networks could be employing. If they were smart, they'd be doing that instead of calling their customers dirty names. Here's a simple idea: "Mention this ad and you get 50 cents off your next meal at McDonald's." Or "Sometime during the day tomorrow, we're going to request that people call in. Caller 62 will win $62!"

      Reward the customer for their time! It's cheaper than making the show more interesting to watch.

      --
      "Derp de derp."
    15. Re:Thieves is a little strong, but... by Zathrus · · Score: 2

      Best thing is 24 currently being shown on BBC2. Each show is supposed to show the passing of one hour of the day yeah? But each show is only 45 minutes long because we have no adverts.

      Which is produced by Fox in the US. And without the commercial-bourne television in the US you wouldn't have 24. Or any of the other popular US television shows that get exported overseas. Funny that.

      Ha Ha! we get 33% more drama for our money.

      Hrm. Fox is a broadcast network in the US, which means it's totally supported by advertising. So I paid nothing (directly) for watching 24. Paying any amount of money for it can't gain you "more" than free.

      Oh, and my wife and I watch it in about 45 minutes too. Thanks TiVo.

      For reference, the US also has a network of free, totally commercial free, television and radio stations. PBS and NPR, respectively. They are funded through government grants as well as corporate and private donations. And some of the better programming has come from them as well (particularly children's TV such as Sesame Street, but also shows like Cosmos and Nova).

    16. Re:Thieves is a little strong, but... by Zathrus · · Score: 2

      No, government should not protect a broken business model. Heinlein is often quoted in regards to this. But it's long been true.

      That said, there are some flaws in your particular statements...

      100 years ago there were no commercial TV channels

      100 years ago there were no TV channels, period. The first broadcast of any significant power was circa 1936 when Adolf Hitler opened the Olympics in Germany.

      That said, yes, 50 years ago there were no commercial breaks on TV. They also didn't broadcast 24/7, and shows were sponsored. The commercials were put right in - often with the host blatantly pushing the product. You also had 2 or 3 stations to watch, not 3-400. But things changed, and the old model of a single company footing the bill for a show was no longer viable.

      The current model is becoming unviable too... and, as you note, the current power structure is trying to fight change. They'll lose in the long run, but the problem is that they can win some short term battles that will eventually cause even more havoc as outdated laws get stomped on by technology. It just means stagnation while other industries and countries move onward. It's happened before in history, it'll happen again.

    17. Re:Thieves is a little strong, but... by Rakarra · · Score: 2
      If I could, say, purchase episodes of Futurama, Simpsons, Family Guy, BBC news, SNL, and a Frontline or Nova here and there

      We already do, in a sense through the ratings system. If the ratings for Futurama and Family Guy (probably my two favorite fox shows these days) are so low that the network is going to cancel them, you can bet they won't survive on a pay-per-view basis either.

    18. Re:Thieves is a little strong, but... by Tom · · Score: 2

      I'm sure you understand that it's your watching of commercials that pays for the content. Doesn't mean you have to watch the commercials, but then it isn't really fair that you watch the content either, is it? That, in effect, is the 'contract.'

      No, it is not. You Have Been Brainwashed(tm).

      A contract requires a meeting of wills, two sides agreeing on an exchange. In the case of TV, there is no agreement happening. They deliver stuff to my house. I didn't even ask for the stuff, much less did I ever agree to their shaky business model.

      What they are claiming is a right because things always worked like that. That's where the dinosaurs come in - they could've claimed the same right. Probably did. Didn't make any difference, though.

      --
      Assorted stuff I do sometimes: Lemuria.org
    19. Re:Thieves is a little strong, but... by milo_Gwalthny · · Score: 2
      So, when you turned on the TV and got this thing you seem to think is of value (if you're watching it, you must think it has some value) what did you think you were giving in return? Did you think they were giving you this out of charity?

      You say you didn't ask for the stuff. If a bookclub delivers an unwanted book to your house, you write return to sender and drop it back in the mail. You don't keep it and not pay for it, claiming there was no "meeting of the wills." It may be legal to do so, but it's not right. Do you think the networks need to broadcast a EULA before every show saying that if you don't agree to watch the commercials, you can't watch the show? If you think that's the solution, you are the one who has been brainwashed, by the Association of Trial Lawyers of America. Not everything you do has to be regulated by a written, signed contract. Some things are regulated by trust and good will.

      Things can change, like I said. Things will change, I agree. I disagree that I have been brainwashed by understanding the give and take that has supported TV since its beginning. If you say you don't understand that that is the business model, then I think you're being obtuse. Plenty of people ignore it, and in my mind that's not much worse than double-parking, morally speaking, but you should at least realize that you're in the wrong, not them.

      --
      Milo
    20. Re:Thieves is a little strong, but... by milo_Gwalthny · · Score: 2
      Straw man.

      We aren't talking about the decisions McDonalds made. We are talking about the decisions you make. Watching a commercial does not obligate you to buy something. In fact, it usually motivates me not to buy something (especially cow flesh.)

      I was on vacation and someone walked up to me and told me I would get all sorts of free trinkets if I toured their time-share villas. The quid pro quo, which is obvious to anyone who thinks about it, is that they would give me the hard-sell on buying a time-share. I declined. You can also decline to watch commercial TV, if you don't want to watch commercials.

      --
      Milo
    21. Re:Thieves is a little strong, but... by Tom · · Score: 2

      The bookclub delivers a physical item. The choice for me is throwing it away or returning it. Obviously, returning it is the right thing to do.

      TV (and, btw. I don't even own one, I discuss this because of the social/contract points) works differently. They broadcast all over the PUBLIC airwaves, and the costs are independent of the number of people listening in.

      Yes, there is a certain working system that has been established. However, no deal was ever struck, so each side may bottle out at any time, no obligations. If people stop watching TV (which I did a couple years ago) or stop watching parts of TV, such as the ads, then too bad.

      And no, I absolutely do not believe in law being the solution. On the contrary, there is no better proof that something is fucked then the need of a law about it.

      I understand their business model. But, I also understand they built their castle on quicksand. It held surprisingly well for a couple years, now it's shifting. Is it so hard to understand that I have no sympathy for their whinings?

      --
      Assorted stuff I do sometimes: Lemuria.org
    22. Re:Thieves is a little strong, but... by milo_Gwalthny · · Score: 2

      You bring up one of the few interesting questions about this whole debate: is intellectual property really property? Does the tangibility of something create its value? Does the fact that the book is a physical object change the ethics here? There are good arguments on both sides. On one side is the argument that if I take something from you and you still have it, I haven't taken something from you. On the other side is the Lockean argument that property is something that you worked to create and so in inalienably yours. Our current system was designed to forge a middle road with respect to intellectual property, letting the creator exploit it for a period of time, then freeing it.

      Another question is, do you believe that things that have no marginal cost should have no cost to the consumer? This would mean that software should be free, of course, prescription drugs should be almost free, airline seats and hotel rooms should cost 10% of what they do, etc.

      The other defense for destroying their business is that you are fighting for a higher good. I hear that a lot on /. Can't entirely disagree with that argument, but it should be an explicit ethical choice, not rationalized with the argument that you aren't, in effect, stealing something in the first place.

      I agree that their business model may have been built on quicksand. What does that have to do with you? Are you free to kick a dying man? Seems specious. I also agree that not watching TV at all is a great choice and one I also have made. Not that it was so hard given the sh*t they show. But I believe that the agreement we all make when we turn on the TV is to watch the commercials. Would you feel differently if the network put a EULA up before every show, prohibiting you from commercial-skipping if you watch the show?

      Laws are necessary to protect contracts. How else would you protect them?

      I wouldn't expect you to feel sympathy, really, unless you were another television exec (or stockholder) seeing your livelihood disappear. Empathy, perhaps, would be more appropriate: if you were a television exec, wouldn't you squawk too?

      --
      Milo
    23. Re:Thieves is a little strong, but... by Tom · · Score: 2

      First of all, let me state clearly what my POV is: There is no intellectual property. Applying the concept of property to creations of the mind was the core mistake that we're still suffering from.

      Now I don't think that the difference between physical or not is the key point. Taking my idea and saying its your own is just as unethical as taking my car. However, the difference that I still have my idea, but I lack my car, is also to be taken into account.

      Once you free yourself of the property model, you can do both. Taking my idea is unethical, but it's not theft. It's something else. What it is depends on what exactly you do, and a property-model doesn't mirror that. e.g. taking my music and publishing it as your own is very different from taking my music and listening to it without paying.

      So what is happening in the case of TV and advertisement? What happens is that the consumer is making a choice that he could not (easily) make earlier - watch some things, but not others. The business model of TV, however, was based on the unavailability of this choice.
      Is it unethical for the consumer? I don't think so. We have no voice in the kind of, frequency or placement of ads, therefore we are looking at a one-sided deal. What has changed is that we can suddenly change the deal, and that we do so is a clear sign that we don't consider the deal fair anymore. Mostly because TV has changed from "programs interrupted by some ads" to "non-stop advertising with some shows inbetween". Over time, the deal has slowly shifted in our disfavor, and now the technical means have appeared to show that we are not satisfied with it any longer.

      An EULA would surely not be the solution. However, I want to offer a solution what would - IMHO - answer the ethics question:

      Make advertisement programmable. Much like in Opera, give the TV viewer a place where he can say which and how many ads he is willing to take in. Make a simple ratings system that limits the program, e.g. people who don't want many ads only get the cheap programs and the premium content is only watchable if you view enough ads to pay your share.
      This, too, could be circumvented. But now suddenly I would consider it unethical to do so, because there has been an active agreement. It doesn't matter if that agreement is based on a 100-page contract or five clicks with the mouse.

      To the final question: A difficult one to answer. I guess I would be unhappy if my own snakeoil business model suddenly evaporates. However, I think I would be bright enough to not whine in public about how unfair it is that people are a little smarter than I had hoped all the time.

      --
      Assorted stuff I do sometimes: Lemuria.org
    24. Re:Thieves is a little strong, but... by milo_Gwalthny · · Score: 2

      I can respect your view that IP is not property. In fact, I agree that it isn't property. The problem from an ethical perspective is that there are established ethical rules for property use, but not for whatever it is you will classify IP as.

      This may contribute to what seems to be an inconsistent approach to the ethics on your part. First you state that taking your idea and saying it is mine is unethical. Then you say that taking the TV networks' ideas and doing something they didn't intend for you to do with them isn't unethical.

      Claiming your idea as mine and avoiding embedded 'payment' for an idea seem, in a topological sense, equivalent. If you can say that the old deal is no longer valid because one side has unilaterally decided so, why can't I say your idea is mine? What, exactly, is the ethical rule you are applying?

      The EULA idea was a strawman, of course.

      As for the whining, at least they're not asking for government handouts because their business is disappearing, like the steel industry or farmers. Well, not yet anyway.

      Thanks for the argument. These issues are unclear to pretty much anyone, and the only way to sort them out is the back-and-forth. I have to admit that the attribution of immorality to the current media structure annoys me - it is absurd, in this narrow context. The networks can be called many things, doomed is probably the most accurate, but they are large businesses with thousands of employees who depend on a specific business model to survive. They realize their chances of being dominant in a new paradigm are slim. Of course they squawk and perhaps sympathy isn't unwarranted. But why the squawking of the snakeoil salesmen is 'news' escapes me. I would rather have this conversation: what are the ethics of this situation and how do we present them as achieving the greater good for society? That argument will become important as more and more people pay attention to these issues.

      --
      Milo
    25. Re:Thieves is a little strong, but... by Tom · · Score: 2

      I, too, like this exchange going on long after the initial story dropped off the front page. But I guess we are coming to an end real soon, with all arguments exchanged.

      Let me briefly go through yours back to front.
      Yes, the networks are not yet asking for subsidies, except if you count MPAA et al in among the crowd and new harsh "anti-piracy" laws a form of government subsidiaries. And, just to be fair, the networks are already receiving something for free: The use of the public airwaves.

      The difference between taking my idea and marketing it as yours and taking my idea and using it in a way unforseen by me is mostly one of just reward. Taking ABC and broadcasting it as, say, /. TV, would be something I consider unethical, too. But if your business model rests on my stupidity and/or inability, then me enabling myself is not unethical.
      The whole point is that one is based on a shortcoming, on a one-sided deal. As I said so eloquently: If the one-sidedness is removed, I'd stop having an issue with it.

      And yes, the main problem behind all this is that nobody can really make something of it. If I had the ultimate solution, I'd have written a book about it. The whole "intellectual property" debate is not becoming, it already is one of the turning points of our culture.
      Let me explain: In early cultures, knowledge was generally viewed as a public good. I'm not talking secret procedures to create some weird chemical, I'm talking folk-lore, stories, myth, but also everyday ideas like cooking receipts(sp?) or hunting tips. We still owe the openness (and probably success) of science to these times, as the open exchange of scientific ideas was started in times and places such as ancient greek.
      During the christian, i.e. dark, middle ages, knowledge became "dangerous" and/or reserved for the elite, i.e. the clergy. Books were kept away from the people. Even the language of science and religion was reserved for the few.
      We are, I believe, now at a point where both approaches are fighting with each other. It is interesting to note that the proponents of stronger "intellectual property" laws usually coincide with what is in the USofA the "religious right". That may or may not be a coincidence.
      Key point: The barriers to widespread knowledge that were artificially errected during the middle ages have finally fallen. Both language and the tools to acquire and distribute information are now - once again - available to large parts of the people.

      IMHO, "intellectual property" is already dead, it just hasn't stopped moving yet, and in its death throws is moving about much more ferociously than ever before. But in a few decades, few will even remember that IP could stand for anything besides Internet Protocol.

      --
      Assorted stuff I do sometimes: Lemuria.org
    26. Re:Thieves is a little strong, but... by milo_Gwalthny · · Score: 2

      Well, I hadn't thought of using pragmatism as a defense, since it's sort of counter-cultural. You run into the "the door wasn't locked, so I let myself in" type reasoning. Doesn't mean it's not an internally consistent system, but it isn't going to get you very far.

      Your second argument goes in the entirely opposite direction: the High Road, Knowledge Should be Free way. I understand Homer didn't charge for his books. Of course, there really weren't many books. The change that brought about the "media" industry was mass replication. This allowed people to make money off their intellectual works in ways other than audience contribution (how I assume Homer made his living.) So, to your key point, I would make the argument that it is the ability to mass produce/distribute that have given rise to the ability and need to profit and that these have spurred the end to the barriers. Homer couldn't get around much and I doubt many people wanted his wretched life. Or, for that matter, Socrates' or Newton's life. Would there have been more Newtons if he could have made a better living (and avoided church censure)? I suppose the first part of that question is in bad taste, but the professionalization of science has certainly become necessary as, for instance, physicists keep pushing the envelope. Hard to imagine any 'gentleman scientist' funding a cyclotron.

      There is an argument to be made that better art is made when it is made for art's sake, not money - the government funding cliche that French art has gotten worse the more the French government has subsidized it is one manifestation. This argument seems less true in the productive arts - science, engineering etc. - that require money to progress. I think that the government extension of patent lives and copyright periods is a better example for your argument than TV.

      Anyway, my key point, which I should have just made half an hour ago: deciding society's best interests in this regards isn't quite so simple as declaring IP dead and the barriers down. Better TV shows won't be made if there's no revenue model: I know there are some good PBS shows, but there are also excellent HBO shows. There are people who would argue that there are excellent network shows (there's no accounting for matters of taste.) Right now you have a choice which revenue model to support: free, ad supported, pay. What more could you want?

      I think your "religious right wants IP fascism" idea has the making of an excellent conspiracy theory. Especially if you could drag in the COS or LDS or the Ashcroft/NSA link. Didja ever play the cardgame Illuminati?

      There should be a better board for discussing these things. Know of any? We need other viewpoints because you're right - we are both starting to recycle arguments. Plus this thread will be frozen soon.

      --
      Milo
    27. Re:Thieves is a little strong, but... by Tom · · Score: 2

      Yes, mass marketing has created media as we know them today. For all I know, the rest of human culture pretty much existed because of sponsorship (usually by nobles) or because the creators were just so crazy with it that they had to create something even though they had a day job.
      Obviously, both methods promote quality much better than what we have today. Also obviously, they don't allow for niche markets very much.

      About the revenue models - my point was all along that if I had a choice, I'd be glad to make it. I like Opera for that reason.

      And yes, I played Illuminati (but the board game, no longer in production I think). I also like to play with conspiracy theories somewhat. The thing about them is that they're just like TV news: Oversimplified accounts to bring a complex matter down to headline size.

      A better board might be dvd-discuss@eon.law.harvard.edu - a mailing list I'm on that hasn't been about DVDs for quite a while now (was created during the high times of DeCSS).

      --
      Assorted stuff I do sometimes: Lemuria.org
    28. Re:Thieves is a little strong, but... by milo_Gwalthny · · Score: 2

      Can't join a discussion list of lawyers. Have to find one of philosophers.

      Looks like the same topic has been reposted as another story. See you there!

      --
      Milo
  43. Execs say: Well, it sure isn't OUR fault! by nettdata · · Score: 4, Insightful

    Let's face it, we're becoming over-saturated with marketing, and I think it's losing its effectiveness.

    The companies that are placing ads on TV (which seem to take up 50% or more of any show's air time these days) are probably seeing a shitty return on their investment.

    As a result, the ad companies are probably complaining that there aren't the same levels of profits, etc., and are complaining to the network execs. Those execs are probably in denial and are looking for a reason that would explain the drop in marketing response, and have become somewhat fixated on PVRs as their scapegoat. After all, it CAN'T be due to the quality of the programming or advertising, could it?

    It amazes me that they put such incrediblely shitty programming on TV and yet expect the same returns as with quality programming. Look at adcritic and ifilms to see how quality stuff is entertaining and effective.

    Oh, yeah, and I forgot to mention that my PVR is the ONLY reason why I don't ever watch the commercials on TNN... yeah, that's it... it's got nothing to do with the fact thay they have shitty programming and I don't watch ANYTHING on TNN, never mind the commercials.

    --



    $0.02 (CDN)
    1. Re:Execs say: Well, it sure isn't OUR fault! by Alsee · · Score: 2

      $0.02 (CDN)

      I'm sorry, but we will have to charge you $0.03 (CDN) due to the exchange rate.

      -

      --
      - - You can't take something off the Internet! That's like trying to take pee out of a swimming pool.
  44. TOCs now illegal by CptnKirk · · Score: 2

    What's next, publishers demanding that table of contents information be removed from books, due to inherent use for skipping sections of already read material? And what about TVGuide, it allows you to eliminate whole shows you'd rather not see.

    Come on Turner. This sort of add revenue is used to offset production and distribution costs. Assuming that a person watches these commercials once, Turner should be happy. After all additional views aren't being broadcast, and thus costs Turner nothing. Time shifting is legal, and Turner, I would think, would want people to view Turner shows often. This would raise interest in Turner programming. The more interest in Turner programming the more they'll be able to charge for adds anyway.

    Also given that the interest level of the average commercial is rather low (ie, people would rather do something else than watch a commercial, and often do). I would think Turner would look into ways of making commercials more interesting. Failing that, it's actually quite ironic that in order to tape a show "without commercials" one actually has to intently watch a show with commercials in order to cut them out. So Turner actually get's more bang for their commercial buck from people who use a VCR to tape a show "without commercials".

    And last thought. Why does Turner even care? After all they charge for commercial time based on viewership numbers estimated by third party polls. These polls don't take into account estimated numbers of people who recorded the show for later viewing. View the show later and skip all the commercials you want, Turner still got it's money and gains viewer loyalty in the process. Sounds like nothing but a win for them to me.

  45. Taking a piss by Skapare · · Score: 2

    Taking a piss during the commercials, or going to the kitchen to make a sandwich, is theft, too, with the logic Ted Turner is suggesting. What the PVR is probably doing is formally defining it and as a result, advertisers demand discounts on the basis of percentages assumed from sales of PVRs. More likely he's pissed off that business models are changing and he's past his prime in coming up with new business ideas to make money in the new ways.

    And about this contract. I never made such an agreement in writing, nor have I ever seen even so much as an announcement of such at the beginning of the shows, such as "By continuing to watch, you hereby agree to view the commercials in the following programming, and not go to the bathroom or kitching, or fast forward". Is it really any different if I don't watch the commercials during the time of broadcast, or when the program is played back later when I get home?

    --
    now we need to go OSS in diesel cars
    1. Re:Taking a piss by jgerman · · Score: 2

      And if I did see that announcement, I'd ignore it, it'd hardly be legal.

      --
      I'm the big fish in the big pond bitch.
  46. The solution has been around since the 1920s by phaze3000 · · Score: 3, Insightful
    It's called the BBC. You pay a flat fee, and you get to watch quality TV programs (and shitty TV programs too if you so desire) without any adverts!

    Ted Turner has a good point, adverts as an advertising medium haev passed their sell-by date. What a shame his company will go out of business because he'd rather bitch about it than get a new revenue model.

    --
    Blaming GW Bush for the Iraq war is like blaming Ronald McDonald for the poor quality of food.
    1. Re:The solution has been around since the 1920s by phaze3000 · · Score: 2

      You're quite right, I did read the article, but after reading many comments speaking about Ted Turner there was a buffer overflow and Ted Turner got written to the stack in place of Jamie Kellner.. :)

      --
      Blaming GW Bush for the Iraq war is like blaming Ronald McDonald for the poor quality of food.
  47. Reducto Ad Absurdum (or something like that) by briaman · · Score: 3, Insightful

    If this argument applies to broadcasted content - that not watching the adverts constitutes theft - then the same argument must by extension apply to other mediums. Thus buying a newspaper and not reading all of the adverts contained therein also constitutes theft. I hope you have large prisons in America.

    --

    ==========
    Error in module creativity.dll : Unable to create witty comment.
    Abort / Retry / Ignore ?

  48. Tivo by law by nexex · · Score: 5, Funny

    Actually, what Ted doesn't realize is that I use my Tivo so I don't miss any commercials. When I leave the room to get a snack that I saw advertised in the previouse commercial break, I can pause the signal so I don't miss any valuable and high quality advertisements for useful goods and services! Its the people WITHOUT PVRs that are really costing them money.
    So, basically I think the networks should make it mandatory that everyone have a Tivo and buy them for everyone. Of course, those of us that already have them would get a credit for a big hard drive.

    --
    Winter 2010: With Glowing Hearts
    1. Re:Tivo by law by Tony+Hoyle · · Score: 2

      Very soon the adverts will begin playing during the programs, probably in a quarter of the screen or something, meaning you can't see the whole program without seeing the adverts.

      There may be increased product placement but that can only go so far - most advertising is regional and too much could have the show banned/heavily cut in other countries (the ITC in the UK has strict rules about product placement... anything too obvious cannot be shown, so you can't have the characters in the show saying 'drink budweiser, it's really good', for example).

    2. Re:Tivo by law by Hard_Code · · Score: 2

      "Very soon the adverts will begin playing during the programs"

      What are you talking about "very soon"? How about NOW? Conan, Leno, SNL, are already acting like advertising whores by mentioning and displaying ads *in their programming*, right before going to a commercial which matches the product they just showed. I don't know how they do it...I would feel so dirty.

      --

      It's 10 PM. Do you know if you're un-American?
    3. Re:Tivo by law by Alsee · · Score: 2

      I don't know how they do it...I would feel so dirty.

      It's called money. Getting pissed on by a goat may make you feel dirty, but you can buy one hell of a shower if there's enough zeros on the end.

      -

      --
      - - You can't take something off the Internet! That's like trying to take pee out of a swimming pool.
  49. What about boring bits... by jonr · · Score: 2

    I sometimes fast forward over the boring bits of a show. (Say some silly romantic in Star Trek) Does this means I can no more?
    J.

    1. Re:What about boring bits... by CaseyB · · Score: 4, Funny

      Actually, for every 2.75 minutes of show that you skip, you're allowed to skip 1 minute of commercials. Keep a calculator handy when you watch.

  50. Re:UK Broadcaster provides PVR by Tony+Hoyle · · Score: 2

    The same broadcaster runs movies without any adverts in them - they're all played before and after the programme when nobody is watching. Sounds like they don't give a shit whether the ads get seen or not...

  51. This is gonna... by groupthink · · Score: 2, Interesting
    go over like an uranium balloon. Unlike circumventing the viewing restrictions on DVDs, the concept of "not having to watch commercials" isn't going to take a great deal of explanation to the general public.

    When the MPAA says anyone attempting to break the encryption on DVDs is a pirate, it can be difficult to explain to the laymen how innacurate such a statement is. One could go into depth about fair use rights, the definition of "pirate", as well as region coding... and on and on. However, noone is going to need any kind of geek to layman translation of this bull.

    All of a sudden I'm entering into a contract when I hit the power button on my appliance which converts electromagnetic waves into pictures and sound!? Um, I don't think so. Nope, no matter how much the dictatorial corporations try to push this concept on the public, ain't noone gonna buy it.

  52. Replay TV 4000 by Joe+Rumsey · · Score: 2

    The Replay TV 4000 series of PVRs does this too. There have been stories about it on Slashdot before, they shouldn't be hard to locate.

    I was under the impression, though this could be incorrect, that they aren't looking a special signal exactly, but rather just a silent, all black, frame at the start and end of the commercial breaks. If there really was a special signal, the networks would just stop broadcasting it and these things would all break. I have a friend who has one of those VCRs (not sure if it's a Hitachi or not) and says it works quite well, so obviously it hasn't been broken by the networks yet. Although even with the black frame thing, it still seems like they could break it pretty easily. There really isn't any reason I can think of that they have to broadcast anything that would give commercials away this way, I'm thinking they do for mostly historical reasons, like the hardware all their local affiliates and cable companies use isn't capable of completely removing the black frame or the special signal or whatever it is before sending it out over the air. Maybe it's even just an aesthetic thing, but either way it will probably change eventually if this kind of recorder becomes popular.

  53. Paying extra if your telly is broken? by Anonymous Coward · · Score: 2, Funny

    Soon they'll say that if you don't watch enough of the programming you're paying for they'll force you to pay more; to cover their extra costs.

    1. Re:Paying extra if your telly is broken? by vlag · · Score: 2

      Someone moderated this as funny, but I find it not to be so. Chances are, this is how the cable companies and broadcasters will attack PVR users. While eyelid monitoring and viewing contracts are all very wonderfully 1984-ish, the more likely solution the broadcasters will use is some sort of fee for using PVRs. They can't control when you take a leak or flip to another channel during commercials but there is a good chance they will be able to put some sort of legislated fee in place for those of us with PVRs. That's what scares the shit out of me. All these execs have their personal monkey / congressman [à la Hollings] to look after their interests and sure enough, one of them will sponsor a piece of legislature to help this along. Maybe they'll be able to append it to the DCMA during the proposed ammendment period next year. In the end, it doesn't matter how it was done, it's gonna happen.

      --
      Do you want to remove linux?
  54. They are the thieves by joss · · Score: 2

    If you watch US television for long, you will start to understand the obesity levels. Stuck between 10 minutes of inane rubbish featuring potentially beautiful but dangerously starved people, you are subjected to 5 minutes of carefully crafted manipulation inviting you to go further into debt, then pig out on sugered drinks and ultra high fat junk.

    Simply by increasing obesity, TNT's advertising is responsible for more deaths than heroin. See this. One could argue that it should be banned entirely, like heroin. Personally I think dangerous and destructive things (like adverts or heroin) should be regulated rather than banned outright.

    One valid argument against legalised heroin is that sometimes people's choices harm others. For instance, if I end up having to foot the medical bills of heroin users, then it *is* my business what other people do in the privacy of their own homes. So, along with legal drugs I would also support education to warn people of dangers.
    It would seem a bit off to me if far more effort went into trying to persuade people to take heroin than was being spent telling them it might not be such a good idea. I don't believe in stopping people from doing stupid things, but I do have a problem with relentless propoganda telling them that stupid things are a good idea.

    The existence of adverts on TNT effects me adversely even if I don't watch it. For instance, the advertising for PizzaHut leads to increased obesity, the additional burden on medicaid and welfare which increases my taxes. I would be willing to pay money to educate people about dangers of eating high-sugar high-fat diets because education is cheaper than cure. By the same token, I would be prepared to pay extra not just to avoid adverts myself, but to avoid your exposure to adverts.

    In general advertising leads to increased consumerism: more roads, driving, shops, stress and pollution. In fact, it leads to what is hilariously called "progress". The direction it leads people in has only got the faintest association with this idea of "choice". The only "choices" proposed in adverts are ones which will make the advertiser richer.

    The desires of humanity are being manipulated and shaped by those with a short term money making agenda. If you want a purely capitalist solution, you need to somehow calculate the true costs of advertising. So, by all means: persuade people to buy that new BMW or pizza, that is perfectly fair - just make sure that the full cost of the extra death, pollution, congestion, noise, road accidents, etc is paid by the advertiser.

    In summary, PVR's should be subsidised by extra taxes on advertisers, and TNT can go fuck themselves.

    --
    http://rareformnewmedia.com/
  55. Face it, AOL/TW needs money... by Shivetya · · Score: 2

    So they are just going to set the stage. They will use a process similar to what political parties do. Repeat something often enough and the general public will believe it.

    It is no secret AOL/Time Warner is in a mess. Hence they are bound to do anything which will possibly allow them to setup a future lawsuit.

    Think about it. Who has PVRs on the market? Hmmm

    --
    * Winners compare their achievements to their goals, losers compare theirs to that of others.
  56. Mice are Thieves Too by NotGeekyEnough · · Score: 2, Funny

    The mice trying to get cheese without having their heads snapped off are thieves too! How are the mousetrap makers supposed to make a profit if the mice won't follow the contract they clearly agreed to by sniffing the cheese? I think we need a "Darn Mousetrap Circumvention Act" making it illegal for mice to figure out or discuss how mousetraps work or, worse yet, making their own cheese. Otherwise, all the mousetrap makers will go out of business and the world will be overrun by mice, causing the earth to implode from the sheer weight of mice upon it.

  57. Coffee is theft! Phones are theft! by mccalli · · Score: 2
    Your contract with the network when you get the show is you're going to watch the spots.

    So...am I stealing if I just get up, walk out of the room and make a cup of coffee? What if the phone rings and I choose to answer it during the ad breaks?

    Utter nonsense.

    Cheers,
    Ian

  58. Tell you what... by evilviper · · Score: 2

    When you make commercials that are at the very least entertaining, I'll consider watching them.

    That means I if I see one more 'less-than fresh' commercial, or any friggin adds in the corner of the screen while I'm trying to watch a show, I'll go right back to resentfully skipping the commercials.

    That's right, as a matter of fact it's because the commercials disqust me so much that I feel obliged to skip them. I refuse to watch a 'fear factor' commercial where someone bites a bug and it squirts out at the screen.

    All I've got left to say is this: It's their own faults. Commercials used to be a part of our culture. People would ask 'did you see that commercial yesterday'? Now there are many more than ever before, they are far more annyoing, disgusting, and we're subjected to them constantly. Something had to give, and now they're merely having to sleep in the bed they made.

    --
    Slashdot gets worse every day... Pipedot: News for nerds, without the corporate slant
  59. Hey Kellner, eat a big one by davmoo · · Score: 2

    And here all this time I thought I was paying for what I receive by sending Dish Network $121 (I get pretty much every non-ppv American oriented channel they offer) each month for my subscription.

    Personally, I view commercials as conveniently spaced 30 second pee and "grab some food" breaks. I'll start intently watching the commercials when Jamie Kellner starts paying my aforementioned Dish Network bill.

    Although I gotta admit, I do like the Mountain Dew commercial where the dude has the fight with the long horn sheep...

    --
    I want a new quote. One that won't spill. One that don't cost too much. Or come in a pill.
    1. Re:Hey Kellner, eat a big one by BCoates · · Score: 2

      Personally, I view commercials as conveniently spaced 30 second pee and "grab some food" breaks

      Um, aren't they like every 10 minutes? You may need to see a doctor about that...

    2. Re:Hey Kellner, eat a big one by davmoo · · Score: 2

      Don't need to see a doc, I already see one. I'm diabetic, one side effect of which is I pee more than the average person :-)

      --
      I want a new quote. One that won't spill. One that don't cost too much. Or come in a pill.
  60. Re: volatile by PhilHibbs · · Score: 2
    This model is what pays the stars of the shows millions of dollars per episode. It's hardly volatile.
    Systems that have remained stable for years can still be volatile - just ask the inhabitants of Herculaneum and Pompeii.
  61. How long until... by Unfallen · · Score: 2, Interesting

    How long until we see overlaid adverts during shows? Captive audiences. There must be one of those screen corners left to show a rotating Coke can during the kiddies' cartoons, or enough space along the top to scroll some translucent pictures of MacD's latest offering...

    Or maybe it's already here. I dunno, I don't watch a a great deal. And most of that's BBC.

    1. Re:How long until... by Jason+Levine · · Score: 2

      I can see it now: All shows are broadcast in widescreen and the top and bottom black areas are used to cycle ads. Of course, people will tune them out the same way they tune out banner ads on the web.

      --
      My sci-fi novel, Ghost Thief, is now available from Amazon.com.
  62. Socially Acceptable by Self+Bias+Resistor · · Score: 2

    The reason that PVRs are perceived to be different from VCRs is because VCRs are more established and more socially acceptable. VCRs have been around for at least 20 years, most people know what they are and that they're "okay" to use (even if they still don't quite know how to use them :-)). PVRs, on the hand, are a relatively new invention. Most people aren't aware of what they are and the fact that they are an electronic device lends them an even greater aura of mystery to the average person. I personally find it disgusting that the "content industry", as it's known, is using this ignorance to deliberately misinform the populace about these devices, in order to "indoctrinate" them to their point of view (eg. "file sharing is stealing", deleting commericals from recordings is stealing", "watching ads is part of your contract with us").

    Ads are a way for studios to generate revenue to create content (though the cheapness of RealityTV(TM) means that most of this money just goes to the pockets of execs), but they are not part and parcel of the viewing experience. Sorry, Mr Turner, but there is no "contract" and it is part of my fair use rights (not that I expect you to give a flying fuck about that, given the previous behaviour of your colleagues in the industry) to delete commercials from recordings that I make for my personal use. And if I don't watch ads, it's my right. It's bad enough that you try to equate file-sharing to stealing...

    --

    ----------
    When the pin is pulled, Mr. Grenade is no longer our friend.

  63. Ad supported TV is the wrong model by richieb · · Score: 2
    For a while I've felt that TV ads are just a complete waste of time and money. Next time you watch TV pick a random ad and ask your self "Am I going to buy this product?". Will seeing the ad 10,000 times change your mind? I didn't think so.

    I suspect that the theory that enough people actually buy the specific product to make the ads pay for themselves is not right (at least in most cases). For example, why am I seeing ads for "International Paper" or IBM or SUN? Will my grandmother buy SUN servers because she saw the ad on TV? Come on!

    I think that, just like Web banner ads, TV ads are not particularly effective, but unlike Web ads, it's impossible to measure effectiveness of TV.

    This carpet bombing of people with advertisements makes everyone immune to the message after a while and as a result the ads do not have the desired effect.

    A new model for marketing is needed and making people watch TV commercials is not it. Unfortunately I don't know what the new model should be...

    --
    ...richie - It is a good day to code.
    1. Re:Ad supported TV is the wrong model by PigleT · · Score: 2

      "This carpet bombing of people with advertisements makes everyone immune to the message after a while and as a result the ads do not have the desired effect."

      Well said. In my case, I still *watch* adverts - at least when they're not so repetitive I get bored after a weekend of having the telly on - but only for the pretty-picture, childish humour or nice music factors. It's a matter of personal principles that I won't buy something as a result of an advert.

      How's about this for an idea: Make an online shopping portal with a mark-up to account for programming?

      --
      ~Tim
      --
      .|` Clouds cross the black moonlight,
      Rushing on down to the circle of the turn
  64. Why would he make such a claim? by databank · · Score: 2, Interesting

    It's interesting to note how much of what he says can inflame people. The facts are that
    1.) No person ever signed a contract that says they have to watch commercials. (Legally, none of us ever signed or had a verbal "agreement" to watch commercials.)
    2.) The amount of money spent on programs by commercials is irrelevant to the public. If john q. Business man pores money into advertisements and theirs no return then he is taking a risk and is suffering the consequences of the "risk". Equally, if he spends money in the stock market, he is again "taking a risk."
    3.) From a functional point of view there is NO difference between a vcr and a pvr. If a vcr is permitted then a pvr should equally be permitted.
    4.) On top of that Turner reserves the right to NOT accept business from companies such as DirectTV which provide and support PVR units such as the integrated DirectTV and TIVO unit. Yet instead, you go to Best Buy and there in Big Ads are all the Turner channels on DirectTV. Why?
    Because they want the money.
    5.) Ultimately, its an issue of money. They just expect to get more revenue from TV ads then they do now.

    So here's the BIG THOUGHT OF THE DAY. I wonder if he is making such a critical CLAIM just so that they GET more PUBLICITY and encourage people to buy TIVO's? After all PVR sales are really not doing that great and maybe this is a way to PROMOTE them. (ie-...by saying they're bad..people will want to buy more of them.)

  65. This should come as no surprise: by Craig+Maloney · · Score: 2

    This shouldn't be a surprise coming from a network built by a man who made his money in billboards.

  66. Great! by lunenburg · · Score: 2, Funny

    Maybe Turner and the rest of the TV distributors will get mad at their customers and decide to withhold their precious "content" from us. I can't imagine anything nicer than turning on the TV, seeing nothing but 600 channels of no signal, and going outside to work in the garden.

  67. Channel Surfing by dreamchaser · · Score: 2

    Does that mean that if I change the channel during a commercial, or even get up to go to the bathroom, then I am breaching some mythical 'contract'???

    I'd laugh at this, if so many of the uninformed didn't believe this crap.

  68. If only ads were really informative by ch-chuck · · Score: 2

    If only tv ads were really informative about a product I might actually consider using their product - as it is they're 90% useless, often offensive fluff just trying to jerk your emotions. If I could NOT block all the ads for hyperactive bladder (gotta go! gotta go!), all the quack medicine and sexual dysfunction miracle cures, I wouldn't watch TV or listen to radio at all!

    In fact, most of the time an ad comes on and I try to imagine the demographic clientel it's targetted for, I realize I just don't belong here!

    --
    try { do() || do_not(); } catch (JediException err) { yoda(err); }
  69. Re:what an asshole by Khan · · Score: 2, Insightful

    I was thinking the exact same thing in referance to VCR's. This fucktard obviously has never seen my l33t skillz of fast forwarding through all of the commercials and hitting "play" right before the show comes back on. Oh yeah, I tend to tape almost EVERYTHING I watch for the explicite reson of skipping commercials and if I am watching something live, I'm the fastest MUTE button clicker in the MidWest. These morons just dont get it.

    --

    "Klaatu, verada, necktie!" -Ash

  70. Just vary the length, Jamie by djmurdoch · · Score: 2

    I have just submitted a patent application for the following invention:

    Make commercials shorter or longer than 30 seconds.

    Then when those PVR thieves skip forward 30 seconds, they'll end up still in the middle of a commercial, or they'll have missed the exciting first few seconds of the actual show! The 30 second skip will be forced into extinction!

    Once my patent is granted, I promise to license it to broadcasters on a reasonable and non-discriminatory basis.

  71. How is this different than VCRs? by Milalwi · · Score: 2

    When asked why personal video recorders are bad for the industry, Keller says 'Because of the ad skips.... It's theft...

    Every time this comes up I ask the same question.

    How is this different than a VCR?

    My 1990 vintage VCR allows me to fast-forward through stuff I didn't want to see, my 1998 VCR does as well. I do not see a difference in functionality between what my VCR does and what my Tivo does. They both allow me to fast-forward through things and "jump back" to compensate for reaction time.

    I does seem from the article that his main bitch is with the ReplayTV-like "skip 15 seconds" function. But haven't VCRs had that too? Perhaps they see a logical evolution of the devices (to be able to automatically delete commercials? I thought some VCRs did that too!) and they want to stop it before it becomes well established.

    I'm not even going to get into his "contract" comment. I certainly didn't sign anything that said I had to watch Turner or any specific part of its content!

    Milalwi
  72. My remote by RalphTWaP · · Score: 2

    &#60sarcasm&#62
    Well, it had to come.

    *smirks* Why, just the other week, my neighbor stopped in during a game and noticed that my great new remote let me quickly change channels during TV commercials.

    He of course pointed out that it was theft to do so, and that "when the revolution comes" I'd be hung for it.

    Strange, I'd never noticed it before, but come to think of it, he does have an AOL email address at work.

    *sighs* To think of it, all this time, when men get the "itchy remote finger" during commercials (don't worry, I know we all do), we're being bad little thieves. Now this, this I like.
    &#60/sarcasm&#62

  73. Twofer thought by LittleGuy · · Score: 2

    Am i robbing every other station if i watch PBS?

    The cliche for PBS is that you're a thief if you watch and don't contribute. Nice twist.

    But what about people who actively boycott sponsors because of show content? Another free-wheeling use of the term 'terrorist'?

    --
    Mod Karma -1: I sed bad wurds. If I cep my mouf shut, I wud be at riyses.
  74. Mirror? by PhilHibbs · · Score: 2

    I know the site is not /.ed but does anyone have a mirror, or an alternate source, for this article? My company's internet filter is blocking me.

  75. In Summation by blankmange · · Score: 3, Insightful
    This guy is an idiot -- there is no contract with the network when I watch TV, there is certainly no contract to contend with when I skip the addled advertising (is it just me or is it just noise?), and there is certainly no contract dispute when I turn the damn thing off.

    In summation, an idiot...

    --
    ...we are from the government - we are here to help...
  76. I don't think they get it by The_Mighty_Squid · · Score: 2, Insightful

    If these people would work with the technology and not agaist it they would lead more relaxing lives.

    Tivo (Not sure about any others, don't have 'em) can track what you watch and each button press. Remember the Super Bowl? Tivo was quick to disclose the most rewound commercials. Isn't that a useful technology? Want a better idea about what shows we like? Thumb up or down. This is extremely usefull and accurate information. Much better than Neilson (sp?).

    I'm not sure if the other Tivo users remember this but a many months ago I got a message in Tivo about a new contest. Watch these 3 car commercials either in Tivo Showcase or during these shows. Then go to the web site answer a few simple questions about the commercial and maybe win the car. Did I do it? Yes. To support Tivo. . . and maybe win a car.

    There are numerous other ways Tivo can be an advertisers best friend and keep the viewer happy. I think they are trying a lot of cool things in the second generation Tivo.

    So fellow Tivo geeks. Turn on your tracking. It's a small price to pay. And maybe the Networks and others will stop whining.

    --
    -- No Comment
  77. Ya know, this reminds me of a quote... by Coffee · · Score: 2, Insightful

    This is at least as relevant today as when Heinlein wrote it about 30 years ago.

    "There has grown up in the minds of certain groups in this country the notion that because a man or a corporation has made a profit out of the public for a number of years, the government and the courts are charged with the duty of guaranteeing such profit in the future, even in the face of changing circumstances and contrary public interest. This strange doctrine is not supported by statute nor common law. Neither individuals nor corporations have any right to come into court and ask that the clock of history be stopped, or turned back, for their private benefit. That is all."
    - Robert A. Heinlein ("Life-Line")

    1. Re:Ya know, this reminds me of a quote... by Amazing+Quantum+Man · · Score: 2

      Damn, you beat me to it by an hour and a half! and I didn't see your post!

      --
      Fascism starts when the efficiency of the government becomes more important than the rights of the people.
  78. Re:TV commercials in Europe by acceleriter · · Score: 2, Insightful
    On the other hand there is a tax to be paid for watching television.

    There's one here in the states, too. Only people who watch TV here pay it to a cable company. Which is why the audacious stupidity of the Turner weenie's statement amazes me so. I could just as well say that inserting commercials is theft because their customers pay for cable.

    OBDisclaimer: I don't have cable. I refuse to pay for TV that contains commercials.

    --

    CEE5210S The signal SIGHUP was received.

  79. Re:Um right they have a ad contract? by phil+reed · · Score: 2
    You pay the 60$ for your cable provider, NOT for the broadcasting companies. They get exactly 0.00$ from these 60$.


    Wrong. Cable-only channel providers do get money per head from the cable company. The amount varies (I heard somewhere that the Weather Channel gets something like 20 cents per connected household per month; others are higher).

    --

    ...phil
    "For a list of the ways which technology has failed to improve our quality of life, press 3."
  80. All day long I feel like a criminal by eyeball · · Score: 5, Insightful

    We're seeing an increase of law abiding citizens being treated like criminals in so many parts of our society. Every day we are being combarded with copy protection technology, security screenings, identifications, background and credit checks, etc. I really wonder if someday someone is going to do a study and find that the psychological effects of going through most of life not being trusted is causing all sorts of issues, like incrased stress, depression, family problems, etc... At the very least, one has to wonder if being treated like a criminal would start to make someone act like a criminial.

    --

    _______
    2B1ASK1
    1. Re:All day long I feel like a criminal by BeBoxer · · Score: 2

      causing all sorts of issues, like incrased stress, depression, family problems, etc.

      You obviously don't watch enough TV. If you did, you would have seen the ads for all the pretty little pills you can take to fix these problems.

    2. Re:All day long I feel like a criminal by n-baxley · · Score: 2

      At the very least, one has to wonder if being treated like a criminal would start to make someone act like a criminial.

      This is an excellent point! I think that as people feel that they are not trusted anywhere and that they have to fight for every little freedom, they will begin to fight dirty in an effort to survive. They will look to take advantage of "the company" every chance they get. If the corporations, like Turner, would be open and trusting with their customers, customers would react in the same manner and Turner would be better off. But we're already on the slippery slope to be cliche. Turner claims it's customers are criminals, customers feel and then act like criminals, Turner execs are proved correct and they ratchet down the controls one more step. This will end up making more trouble for both sides.

    3. Re:All day long I feel like a criminal by Hoi+Polloi · · Score: 2, Insightful

      Well the powers that be have to justify their existence. It isn't enough to maintain the status quo, they have to give the impression that they are working against something. In the case of foreign relations as soon as the Soviet Union disappeared new boogie-men were instantly created, such as Iraq and North Korea, that were previously of little importance (and still are).

      Now since the US is actually a pretty safe place with most serious crime being rare (it just gets condensed for the nightly news and COPS) they have to push the boundaries of what is considered crime to justify their existence.

      Health care is the same way, now that they have gotten rid of the real threats to human life, such as disease, afflictions of old age and rare conditions are presented to the public as if they were the scourge that smallpox was.

      --
      It is by the juice of the coffee bean that thoughts acquire speed, the teeth acquire stains. The stains become a warning
    4. Re:All day long I feel like a criminal by gblues · · Score: 2

      "The funny thing is that, on the outside, I was an honest man--straight as an arrow. I had to come to prison to become a crook."

      --Andy Dufresne, Shawshank Redemption

    5. Re:All day long I feel like a criminal by eyeball · · Score: 2, Interesting

      Well, when they put a tax (as proposed in Canada) on CD-R's to compensate the RIAA/MPAA for the lost income of stolen music... It seems to me that I now have an obligation to steal music so that I don't feel ripped off for being honest, yet still paying the tax.

      I love that. I really wonder if compensation for assumed crimes sanctions the crime. Sometimes I wish I was a lawyer so I could figure this stuff out.

      --

      _______
      2B1ASK1
  81. Would your Kids be Accesories? by e_butler · · Score: 2, Funny

    If your kid was crying or needed attention during the commercial would he be an accesory to the Theft?

    E

  82. So if I by nowt · · Score: 2
    turn off the TV for 30-second intervals, I'm a thief?

    --
    A strange game. The only winning move is not to play. How about a nice game of chess? - Joshua (Wargames)
  83. This has happened before by uradu · · Score: 2

    We're living during the transition time between media technologies, where the computer is coming in and disrupted familiar business models, replacing them with something yet unknown and raising fear in the feeble-minded. This is not unlike the transition to the automobile, where some countries legislated that a person waving a flag has to walk ahead of a self-propelled vehicle which is limited to 4 mph. Sooner or later even the thick minds at TV networks will realize that the era of advertising as we know it is over, and they'll have to come up with new ways of making money. Meanwhile we'll be stuck with the metaphorical flag-waving man in front of our PVRs.

  84. Let's see... by Rogerborg · · Score: 5, Insightful

    If I go out of my way actively to avoid an advert, what exactly are the chances that I would buy the product if I'd watched it? Quantify your answer, please.

    Advertising is a crock, an utter crock. Advertising is something you spend between X and Y% of your budget on, because that's what market analysts expect, and if you do something unusual, you're high risk. The only people who pretend to believe that it actually does anything are advertising executives and the people carrying the adverts. Note: "pretend".

    Oh, sorry, let's also include in that delusional group "e-advertisers". Because god knows that click-through adverts have really being pulling in the revenue, right?

    Once again for luck: overt advertising doesn't work! Actually, even advertisers know this, which is why they are so keen on product placement (place the product with the content, or place the content (e.g. of Britney's brassiere) with the product) rather than trying to actually sell the product on merits.

    I'm quite happy for the delusions to continue though: I mean, it's paying for this great free ride that we're all enjoying right now. But for anyone in the industry to actually claim that it matters that we watch commercials is crackpot delusion, pure and simple.

    --
    If you were blocking sigs, you wouldn't have to read this.
  85. Likewise... by Greyfox · · Score: 4, Insightful
    Listening to NPR or watching PBS without becoming a member must also be theft. Only difference, really, is that NPR and PBS actually have content worth partaking of. I can't wait for the day you park your kids in front of Sesame Street and the SWAT team breaks down your door and demands to see your PBS membership card. And if you can't produce it, they cart you off to jail for theft and put your kids in a foster home.

    A lot of new TVs have picture in picture now, which makes channel surfing a breeze. I guess all those companies are just aiding and abetting. I'd love to see the end result of all this being that all remote controls become illegal in the USA. At least that's something that Joe Sixpack can really get up in arms about. "You can take away mah freedom, but you nae can take away mah remote!"

    I'm sure it won't take Turner and his slimy little friends long to come up with an even more obnoxious advertising method than the one he currently employs.

    --

    I'm trying to teach myself to set people on fire with my mind... Is it hot in here?

  86. HEHEHE ... by ProfMoriarty · · Score: 2
    I must be REALLY "sticking it to the man" ... since I don't even have cable. Hell, I don't even have ANY pay service for TV. I just get all 5 (4 good reception) channels for "free".

    So I skip ALL of his commercials.

    BTW, can someone put up "The Osbournes" on Hotline?

    --
    Karma? Karma? I don't need no stinkin' karma.
  87. If they want us to see ads so badly... by jesser · · Score: 2

    why can't I find and download my favorite Got Milk ads for free?

    --
    The shareholder is always right.
  88. I skip ads on my VCR too by Papineau · · Score: 2

    I don't know about all of you, but if I record a show to watch it later, I'll fast-forward through them when I'll watch the show. It's quite easy: you spot the time elapsed since the beginning of the show, press fast-forward, and when it's about to turn to 3 minutes you press play. Check your local commercial breaks for the exact duration.Of course you actually "see" them, but if you don't already know the ad there's almost no chance you can guess what product it is for. And if you absolutely don't want to see them, press stop before fast-forward and you'll skip them even faster!

    Same thing on rental videos. There's usually a couple trailers for future releases at the beginning, along with a warning from the FBI. Press that same button on the remote, and they go away! I heard that some DVD players, in coordination with the actual DVD, prevented you from doing that, though.

  89. The top reasons to use PVRs: by mshiltonj · · Score: 2
    The top reasons to use PVRs:
    1. Carrot Top
    2. P'zone commercials
    3. Mr T
    4. All calls under 20 min for .99
    5. "No credit, bad credit, bankrupt or divorced? No problem. We can finance your (car|furniture) today!"
    6. Any promo spot for "Friends"
  90. Not Quite by WebMasterJoe · · Score: 2

    When we subscribe to channels, we agree to pay them a set amount of money per month, and in return they allow us to watch their programming any time during that month.

    What Turner is forgetting is that we don't just subscribe to one channel and leave it on all day - so there is never a guarantee that I will watch the advertisements that companies paid to put on the stations I subscribe to. If I choose to "time-shift" the programming I subscribed to, then I can do that. If I choose to empty my bowels instead of watch the latest overproduced Pepsi spot, then I can do that. If I choose to talk to my friend during the commercial, or see what else is on TV, then I can do that.

    Kellner (the CEO) does say it's OK to go to the bathroom during commercial breaks. His problem is that the 30-second skip neatly coincides with the standard advertisement length. Well, there are two options that he can pursue without whining to the government (is it just me or does it seem like "content providers" are just fighting technology with government now?)

    • Make your programming so compelling that viewers would rather tune in and watch your shows "live," thereby rendering the 30-second-skip feature useless. The benefits to this are the stations don't have to give soft money contributions to government, and their rating go up because their shows are that much better. The downside is that the stations need intelligent, semi-talented people to crank out this programming, and they can't rely on the government to provide guaranteed income (like what Communism was supposed to be like).
    • The second solution is to change the length of commercials. What would happen if Turner sent out a memo to all of its advertisers on all of its stations that it is now accepting 40 second commercials? First, we'd get a lot of commercials with ten seconds of junk thrown in (not like the first thirty seconds weren't junk anyway). Then stations could start charging more money for ads. The upside is that this solves Kellner's problem from the 2600 article -- the "Skip ahead" feature is only there to skip the 30-second commercial. It may slightly de-value that feature for the time being.

      The downside is that it would be completely ineffective. I have a DishPlayer 501 which includes this 30-second-skip feature, and since sometimes 10- or 15-second spots are thrown in, it doesn't skip exactly. I end up hitting skip-skip-skip-skip-skip, back-back and watching up to ten seconds of the last commercial usually because after each skip, if I see a commercial I hit "skip" again. If I see programming I hit "back" until I see a commercial.
    But I was just looking for a solution that would solve what he claims is the problem - the "skip" button lasts as long as a typical advertisement.
    if (Advertisement.length != PVR.skipAhead.length) { echo "Problem Solved!"; return true; }
    --
    I really hate signatures, but go to my website.
    1. Re:Not Quite by elflord · · Score: 2
      Make your programming so compelling that viewers would rather tune in and watch your shows "live," thereby rendering the 30-second-skip feature useless.

      I'm sure all the networks would like to obtain compelling content. After all, they do need to compete for ratings. However, there are constraints. It costs money to obtain content, and not everyone agrees on what is "compelling".

      The second solution is to change the length of commercials. What would happen if Turner sent out a memo to all of its advertisers on all of its stations that it is now accepting 40 second commercials?

      They'd lose advertising revenue.

      Then stations could start charging more money for ads.

      But would that compensate for the smaller amount of ads ? I have another take on this-- appealing to the whims of the slashdot mob who want everything for free is not a good business strategy.

    2. Re:Not Quite by WebMasterJoe · · Score: 2

      I have another take on this-- appealing to the whims of the slashdot mob who want everything for free is not a good business strategy.

      I'm not getting it for free, first of all - I have a subscription and was promised a service in return. What I want is the freedom to view or not view any part of that content I subscribed for (with certain limitations, such as not being able to view what is on multiple channels at the same time). My problem with his complaint is that he is doing the same thing that the record companies were doing several years ago -- proclaiming the evils of a new technology just because they can't keep doing the same thing and keep growing profits*. There is no law stating that just because a company made a profit in the past, it has to keep making profits in the future. If profits go down because the product/service is no longer worth as much (i.e., consumers are not willing to pay as much) then the company must adapt, and this could mean some of its employees will go and get other jobs. If they're smart employees and they look ahead at their careers, they'll start moving before they have to.

      I can't agree with the logic that because the CEO of Turner doesn't want to change with the times, I have to watch commercials.

      I still stand behind the two solutions I proposed before: Either provide a better service or out-maneuver your competition. If profits go down, try something new. Don't complain to the government because you're not paying attention to technological progress. If 15% of Turner's stations can't survive the changing times, then we'll only have 85% of the stations we used to have, and they'll be the strongest of the stations (not necessarily the best, but that's how the system works).

      Yes, the "content providers" stand to lose money if they mess with their advertising scheme. That's where the business skills of the corporate leaders come in. They have to figure out how to work with the system as it stands, not how to complain to congress to fix the system.

      Capitalism is Darwinism with money, folks. If the government steps in and regulates our TV-viewing so that the consumers better fit the business model of the companies with the most congress(wo)men hanging out of their pockets, then the "fittest" company is not most likely to survive anymore.

      * Or so they think. As we all know, record sales kept increasing for several years after mp3 hit quazi-mainstream. And with the birth of recorded music in the early 1900s, musicians feared they would no longer get gigs - live performance revenues actually grew as a result of the availability of recordings and radio broadcasts. PVR's may boost cable/satellite subscriptions and in turn boost ratings and advertising dollars, even if a lower percentage is watching commercials. But since it's somewhat counter-intuitive, the corporate types would rather outlaw this new technology than think about how to profit from it.

      --
      I really hate signatures, but go to my website.
    3. Re:Not Quite by elflord · · Score: 2
      I'm not getting it for free, first of all - I have a subscription and was promised a service in return.

      I suppose you also think that paying a cover charge entitles you to unlimited drinks. You're paying the carrier fee. This is not enough to keep the networks in business, though it partly takes care of this. I'm curious, would you accept a much higher price (eg double) for no ads ? Of course, the networks could move to a subscriber based monthly charge model, or a pay per view model, but I don't think most customers would be very happy with this.

      The bottom line is that it boils down to money, and the slashdot herd don't want to pay up.

      My problem with his complaint is that he is doing the same thing that the record companies were doing several years ago -- proclaiming the evils of a new technology just because they can't keep doing the same thing and keep growing profits*

      The problem is that this model is actually quite good in a number of ways, because it keeps the cost down. However, there is an implied social contract. What the slashdot herd typically wish to do is take advantage of the low prices, but ignore the social contract. Basically, they don't want to hold up their end of the deal-- when you rely on an honor system, you'd better not deal with slashdotters!!! The outcome of this is that the freeloaders will ruin this for everyone and we'll be stuck with higher prices for services.

      I still stand behind the two solutions I proposed before: Either provide a better service or out-maneuver your competition. If profits go down, try something new.

      If their model doesn't work, they will have to change it. However, if you think the change will mean catering to the mindless slashdot herds chants ... "free-free-free" ... then think again. That's not a viable business model. What will happen is that there will be a move towards a per-channel subscription based model (pay per channel), more PPV, and a higher base service charge.

      Capitalism is Darwinism with money, folks. If the government steps in and regulates our TV-viewing so that the consumers better fit the business model of the companies with the most congress(wo)men hanging out of their pockets, then the "fittest" company is not most likely to survive anymore.

      I agree that the government shouldn't step in here. However, he's dead on when he says that you can't get something for nothing. If the social contracts aren't adhered to, advertising dollars will go South and your cable prices will go up, then the slashdot herd will whine about how Cable is "too expensive" and get illegal cable installations for themselves, because "cable wants to be free (as in beer)"

  91. Hey! by Big+Sean+O · · Score: 2

    I didn't get a copy of the EULA with my TV!!

    AOL Time Warner is in the dumper, so they send the guy with the supposedly most independent and legitamate voice (the head of their independent news organization) to float this.

    They're big in cable, maybe they'll add it to their terms and conditions.

    Hey, AOL, you're losing money because you suck, not because I'm a thief. I resent the implication that I'm a criminal because Steve Case doesn't have more money than Costa Rica.

    --
    My father is a blogger.
  92. Of course there's a contradiction in the article.. by waldeaux · · Score: 3, Informative
    From the article:

    CW: Have you had any pressure from advertisers?
    JK: Our business is so much better this year than it was last year--it's remarkable. Rates are higher.

    Doesn't this pretty much nullify and credibility in the whining about how people who skip through ads are hurting the industry? What's very annoying is that they don't "get it": when I'm fast forwarding through the ads, either on the VCR or PVR, I'm scanning to know when to let go of the FF button. I'm paying MORE attention to the ad (albeit in time-compressed space) than I probably would be in real-time.

    For example:

    "Ad, ugh, where's the remote, , car ad, tampon ad, Miss Cleo, whoa what's that? check out ad, back to fast forward, grow more hair ad, lose unwanted hair ad, Miss Cleo, dog food ad, ad that made no sense and I doubt I'd do better in real-time, Jordan's Furniture ad - stop hafta watch, FF again, car ad, stop for Dean's Home Furniture ad? I doubt it!, Miss Cleo, back to program...

    There's probably MORE brand name recognition among VCR/PVR users than the people who have to suffer through real-time ads. If I were in advertising, I'd definitely do a study on this - actually I'd exploit it by making an ad that looks great while fast-forwarded (or one that mimics it in real-time - you'd get 60 seconds of content in 30 seconds!)

  93. Boycott? by Junior+J.+Junior+III · · Score: 2

    If we boycott, it will have the same effect of not watching the ads, so how would they know we're boycotting?

    I don't watch TV as it is, so how can I boycott?

    Better strategy: WATCH the commercials. Make a list of who's sponsoring these shows. Write them letterst stating your position on PVR, Fair Use, your "obligation" to watch commercials, and the corporate use of public airwaves, which is supposed to be licensed by the government for the public good.

    --
    You see? You see? Your stupid minds! Stupid! Stupid!
  94. my cantract i signed by 4444444 · · Score: 3, Insightful

    I signed a contract with a cable company where I pay them for cable access to tv shows I don't remember paying for comercials

    --

    http://Lenny.com
    4 great justice!
  95. Re:Commercial Advantage works just fine today by Lumpy · · Score: 2

    some VCR's do use the lumance detection.. and what i saw on one refrence design was that a vcr recorded a seperate subaudio tone on the left audio track during the recording phase for every time a fade to black occoured. then upon playback it sutomatically skiped the segments that are 30 seconds apart.

    these do not work all the time as you notice that sometimes commercials do get through.

    --
    Do not look at laser with remaining good eye.
  96. Robert Heinlein said it... by Amazing+Quantum+Man · · Score: 4, Interesting
    There has grown up in the minds of certain groups in this country the notion that because a man or a corporation has made a profit out of the public for a number of years , the government and the courts are charged with the duty of guaranteeing such profit in the future, even in the face of changing circumstances and contrary public interest. This strange doctrine is not supported by statute nor common law. Neither individuals nor corporations have any right to come into court and ask that the clock of history be stopped ,or turned back, for their private benefit.

    Source: The Judge in Life-Line
    --
    Fascism starts when the efficiency of the government becomes more important than the rights of the people.
    1. Re:Robert Heinlein said it... by ronfar · · Score: 2
      I love this quote. Unfortunately, though, I also remember the ending of "Life-Line."

      A more upbeat story along the same lines is "Magic, Inc." also by Heinlein.

      --
      All the creatures will die, And all the things will be broken. That's the law of samurai. (Jubai, 1605)
  97. It's time to kill the baby. by EvilNight · · Score: 2

    Ads are useless. I haven't bought a product based off an advertisement on television since I reached the age of reason. I never watch the Ads now, I either click over to another channel or get up to go do something for the full five minutes that they run this crap. Do they really think that anyone on this entire planet gives a damn about 1-800 rates, the latest in skin-care products, or what new car they are going to buy this year, all based on television ads? All telephone rates are roughly the same. Skin care hasn't changed in a thousand years, you wash it you don't have problems. Stick to auto-enthusiast magazines for your car info, you'll get better information.

    Lo and behold, after fifty years of being inundated with this crap, we developed a way to remove the ads. You know what they'll be doing next? Overlaying the advertisements directly on the picture, like CNNfn does with the stock ticker. just what I need to keep me interested... a constant stream of inane bullshit streaming across the face of the show I'm interested in watching.

    I say, let them. We'll create PVRs that zoom in and completely ignore the banners. Move the banners and windows around, we'll develop PVRs that can track the real content and we will still avoid the advertisements. Every trick they can devise can be countered with a technical solution. You can't rule these devices as illegal, because they do nothing that IS illegal. There are no contracts to watch advertisements, and nobody would watch any television if there were.

    Let these assclowns go back to a subscription model. You create a channel that has content that I actually WANT to watch, and I'll pay you for it. You can leave the useless ads out, you'll get your money, and everyone will be happy except the advertisers. Good, fuck them. I hope there is a special place in hell just for them, right next to the telemarketers and email spammers.

    I have very serious doubts about the ability of the television industry to actually create anything that even remotely resembles quality entertainment. I've reached the point where I frankly have zero interest in watching any television. If the show is that good, I'll buy the DVD releases, ad free, and they can get their money that way.

    Or better yet, I'll keep my damned money and go to the library. There's more entertainment in one single Neal Stephenson novel than there is in an entire year of television, even if you count the content from every single damned station.

    Someday the artists of this world are just going to have to start giving everything away free. After a few years, when all the big media companies go bankrupt from being unable to compete with the independent media, things will be back on track again.

    This is like fighting some kind of fucked up war.

    --
    Hell is being intelligent in a world full of idiots.
  98. Re:Ads are in Mono by Lumpy · · Score: 2

    not anymore. with most advertising houses now using AVID for spot production stereo ad's are common and requested. and now that the digital insertion equipment is the de-facto standard... well let me do a correction.. GOOD quality digital ad insertion equipment will insert in stereo. (Seachange for example) there are some really crappy digital insertion system out there, (Cough...starnet...Cough) that can only handle mono because the hardware is from the 1980's and they cant design anything that is current)

    I can tell you that in the DMA that I have knowlege of, all spots, including the local cable ad's, are produced in stereo. now if the optimods and other audio processing equipment farther down the stream butcher the stereo audio... i am not 100% sure.

    BTW, the absolute best sounding ad's come from the Manhattan transfer production house.. those guys are awesome at audio production.. we recently discovered that they have some GM ad's that are 5.1 dolby encoded!

    --
    Do not look at laser with remaining good eye.
  99. hello broadcaster's license by rakerman · · Score: 2

    Not only are we not in a contract with them, it is in fact the opposite.

    From the time of "public airwaves", broadcasters have gotten a LICENSE (unfortunately not shrinkwrapped) for the privilege of using a public resource.

    They routinely violate their license conditions, but nothing ever happens :(

  100. Turner CEO: Wear a diaper, dammit by rjamestaylor · · Score: 4, Funny
    What about going to the bathroom?
    Unbelievably, he addresses this very question:
    CW: What if you have to go to the bathroom or get up to get a Coke?

    JK: I guess there's a certain amount of tolerance for going to the bathroom. But if you formalize it and you create a device that skips certain second increments, you've got that only for one reason, unless you go to the bathroom for 30 seconds. They've done that just to make it easy for someone to skip a commercial.

    A certain amount of tolerance? What if I have a bladder infection and exceed that certain amount of tolerance? Holy Out-of-Touch-with-Reality, BatMan!

    My certain amount of tolerance of overreaching entertainment industry executives has been breached long ago.

    --
    -- @rjamestaylor on Ello
    1. Re:Turner CEO: Wear a diaper, dammit by Rupert · · Score: 2

      The PVR doesn't differentiate based on the content. The user decides that he does not want to watch the next 30 seconds of recorded TV. Maybe I've seen the show before and would rather not hear the bad joke that's coming up.

      --

      --
      E_NOSIG
  101. I Choose Not to watch Commercials by daniel_isaacs · · Score: 2

    I don't have a PVR. But I still choose not watch most commercials, except during the Super Bowl. In addition to choosing not to watch commercials, I will be choosing not to watch the following:

    TNT
    TBS
    CNN
    TCM
    and (ouch) The Cartoon Network.

    For a list of all the things I have added to my "list of things not to watch" today, visit http://www.turner.com/

    --
    - Dan I.
    1. Re:I Choose Not to watch Commercials by ncc74656 · · Score: 2
      I don't have a PVR. But I still choose not watch most commercials, except during the Super Bowl. In addition to choosing not to watch commercials, I will be choosing not to watch the following:

      TNT
      TBS
      CNN
      TCM
      and (ouch) The Cartoon Network.

      I have a TiVo, and while all those channels are carried by the local cable system, I've marked them as "not received." They won't have to worry about any "theft" from me since I'm not watching their drek. (I've blocked them ever since they got bought out by AOHell.)

      BTW, you forgot CNN Headline News. :-)

      --
      20 January 2017: the End of an Error.
  102. Actually, it does work by ragnar · · Score: 3, Insightful

    What you say assumes that the only function of advertising is to make a direct sale, when in fact it is more often to gain mindshare. The public quickly forgets about a product and advertising is used to keep it in the forefront of people's minds. This is why McDonald's still advertises, even though everyone knows who they are and what they do. (as an aside, McDonald's is really in the real estate business, but that isn't pertinent to my point)

    Advertising actually does work, but not in a reliable way. A common marketing mantra is "I know half of my advertising budget is wasted, I just don't know why half." Consequently, they try all sorts of thing, akin to throwing mud on the wall and seeing what sticks. Everybody knows it is a crap shoot and the advertisers and media who sells advertising aren't as naive as you make it out to be.

    The fact is that there is some return on investment for advertising or else they wouldn't do it. It may be the case that advertising doesn't work too well on you, but they have already factored in this loss.

    --
    -- Solaris Central - http://w
    1. Re:Actually, it does work by Rogerborg · · Score: 2
      • The fact is that there is some return on investment for advertising or else they wouldn't do it.

      Post hoc, ergo propter hoc? You're really saying "because they do it, it must work".

      OK, I'm over generalising. Advertising does build awareness, but there's no particular reason to suppose that translates into sales. You say yourself that in the case of McDonalds, it's the real estate that matters. You're not going to drive half a mile past a Burger King to get to a McDonalds, no matter how succulent they make their 100% ground beef patties look in their adverts (and they are 100% ground beef, because they're 100% of the cow, ground into paste).

      Do you have figures to support the idea that advertising leads to sales?

      --
      If you were blocking sigs, you wouldn't have to read this.
  103. Dear Jamie Kellner; fuck you very much by gelfling · · Score: 2

    You're stealing oxygen you haven't contracted to breathe so you need to drown in your own kids' blood.

    and you have a nice day too!!

  104. Product Placement by eples · · Score: 2



    No problem, the networks will push for product placement over the traditional 30-second spots.

    I dunno about you, but product placement B_L_O_W_S

    --
    I'm a 2000 man.
  105. Bring on Pay-per-view by cryptochrome · · Score: 2

    If the advertising-supported-broadcast business model is obsolete, good riddance, although I expect it to go down kicking and screaming. We're drowning in ads and crappy programming as it is, and paying for them in the process.

    Who knows? If people actually had to pay directly for TV, they'd probably expect a lot more from it, and consume a lot less. Which could mean less programming in general, but much higher quality. With other changes in distribution (built around PVR time-shifting and satellite/digital cable bandwidth) the broadcast model could become nearly obsolete, replaced by something more akin to the magazine and video market.

    --

    ---If you can't trust a nerd, who can you trust?

    1. Re:Bring on Pay-per-view by cryptochrome · · Score: 2

      Well I know I'm not the first person to have this idea. Surely the cable companies have thought of it before - and in fact I think the DirecTV is already starting to implement some aspects of this (they've partnered with TiVo, and I think may incorporate PVR into all their recievers starting this winter). In some ways it's a lot like Video On Demand, except less bandwidth intensive.

      --

      ---If you can't trust a nerd, who can you trust?

  106. Turner goes the Max Headroom route... by buckeyeguy · · Score: 2

    and installs 'blipverts'!!! Wouldn't surprise me if they did... but will TechTV follow suit?

    --
    I'd have a personalized plate on my car, but "toxic bachelor" won't fit into 7 letters.
  107. It doesn't matter by rnd() · · Score: 3, Interesting
    The networks are going to lose to HBO anyway... HBO is great television, and I gladly pay $4.99 a month for it in digital quality.

    Below is an excerpt from an article in The Economist about television:

    So how is it that commercial American TV can come up with such funny, clever output? The first explanation is HBO. "Sex and the City", "The Sopranos" and "Six Feet Under" are all made by this cable channel, part of AOL Time Warner. "HBO's achievements have had a dramatic impact on the entire media culture; creatively, it's put its rivals to shame," comments Peter Bart, editor of Variety, a Hollywood industry newspaper. HBO owes its achievements to a potent mix: stable management under Jeff Bewkes, who has held one or other of the two top jobs for the past 11 years; savvy, blanket promotion of its shows; and a business model that relies entirely on subscriptions rather than advertising. Curiously, a channel that did not originally chase ratings, because it did not need to, has ended up grabbing them anyway: on Sunday evenings during the summer, "Sex and the City" often beats other network shows. All this enables HBO to take creative risks, which itself draws talent to it. Alan Ball, who writes "Six Feet Under", had previously won an Oscar for the screenplay for "American Beauty", a successful movie. Writers love working there. "On most network TV, once you have a successful formula, you have to stick to it for ten years," says Michael Patrick King, creator of "Sex and the City". "With HBO, we have complete liberty to take the story wherever we want."

    The full text of the article is here

    --

    Amazing magic tricks

  108. BREAKING NEWS: AOL-TIME WARNER SUES THE POTTY by _aa_ · · Score: 2

    It's nice that we aren't allowed to potty anymore. We'ce entered into a contract that says, "It is illegal to potty". Oddly I don't remember agreeing to that. I have a solution, however.. Government subsidized toilet TVs. Because, "Everybody Loves Raymond While They're Taking a Crap."

    I happen to think that it's illegal that EVERY SINGLE CHANNEL PUTS THEIR DAMN LOGO OVER EVERY SINGLE SHOW. I'm extremely disappointed in the Discovery/Science channel for this. Their logo often blocks important information on the episode. And those damn Nigel's Wild Wild World ads that they run during the show. I think that is breach of contract right there. Discovery is by no means the only culprit, MTV is by far the worst. I think that if you're going to put that damned logo over all of your shows, the FCC should require that you put it over the commercials too.

  109. No it doesn't. by Wakko+Warner · · Score: 2

    Most of the time in high school, we turned the sound off during the commercials so we could talk about what was just said in the "news" reports.

    - A.P.

    --
    "Remember when the U.S. had a drug problem, and then we declared a War On Drugs, and now you can't buy drugs anymore?"
    1. Re:No it doesn't. by doooras · · Score: 2

      The high school i attended had some trouble with the channel one feed a few years ago, so they forced us to watch the same recoreded edition every day for a week and a half. Is Lisa Ling still on there? :-D

  110. Spam by cluening · · Score: 2

    So, does this mean that every time I delete a piece of spam-mail I am stealing too? I had always thought it was them who were stealing my time and resources, not the other way around...

    --
    Posted from the wireless couch.
  111. Hey, this sounds familiar by mikemulvaney · · Score: 5, Insightful
    It seems like someone else was complaining that blocking ads was stealing services(this was around 15:34):
    <hemos> Here's the reality:
    You block ads.
    You cost us money.
    Ultimately, I mean.
    -Mike
    1. Re:Hey, this sounds familiar by bstadil · · Score: 3, Interesting

      Good point but there is a slight difference.
      Slashdot is using resources in their end to support you when you access their site. That is not the case for Turner. There is no delta cost imposed on Turner by your behaviour.

      --
      Help fight continental drift.
    2. Re:Hey, this sounds familiar by Sloppy · · Score: 3, Insightful
      And Slashdot had a solution to the problem. Turner has three choices:
      1. Accept it and lose money
      2. Be smart, like Slashdot, PBS, etc.
      3. Purchase legislation against technology
      --
      As copyright owner of this comment, I authorize everyone to defeat any technological measure which limits access to it.
  112. the US legal/business system feels horribly broken by TheGratefulNet · · Score: 3, Interesting
    its seem that in the US, if you do something 'I' don't want you to do, and I'm in a position of power (and lets say I got there first) then you're 'breaking the law' and are a criminal.

    when will the insanity end? arresting whole populations, doesn't, uhm, scale well.

    in this particular case, there was NEVER a contract. show me my signature, please. therefore no wrongdoing is ocurring. the stations put on 'free' broadcasting and they really thought thay had us nailed. we now have a workaround and their pissed. well, maybe its time to find a better business model! remember the story about the buggy whips and how, when cars became popular, the BW companies had to find a new business? same thing here. no one is willing to watch commercials (given a choice) and you can either legislate/force people to watch the stupid things or - well - update your business to modern times.

    personally, I'd be very happy to see all commercials go the way of the buggy whips. if you want to watch tv, pay for it (eg, cable, satellite). but of course, once we pay for it, let us record and watch the way WE want to.

    --

    --
    "It is now safe to switch off your computer."
  113. Come on people. by mindstrm · · Score: 3, Insightful

    Don't get so riled up. IT's PR spin, nothing else.

    Ranting about it here is preaching to the converted.

    They know it's not illegal. They just want it to be, and if big important people get up in the big media and start saying it is, believe it or not, lots of Americans start to believe it too... which curbs the behavior, which is what they want.

    1. Re:Come on people. by fishbowl · · Score: 2

      So you're saying the problem lies in the complacency of the semiliterate masses?

      --
      -fb Everything not expressly forbidden is now mandatory.
  114. Contracts and bathroom breaks by Galen+Wolffit · · Score: 2, Insightful

    So... I somehow signed a contract when I put up that TV antenna, that I would watch the commercials? I don't recall signing anything... And what about when I skip out to take a bathroom break, or make a snack, or whatever, during the commercials? Am I a thief, then, too?

  115. New Regulations by Cro+Magnon · · Score: 2, Funny

    From 7 to 9PM every household member must be fastened into the new TV chairs. They must be restrained so they cannot reach the mute, volume, or channel buttons on the remote. They must use the bathroom and finish eating/drinking at 6:59. They must be muzzled so they cannot drown out the commercials by speaking loudly. They must have toothpicks inserted under their eyelids so they cannot close their eyes. Be happy, and remember; Time Warner is your friend.

    --
    Slow down, cowboy! It has been 4 hours since you last posted. You must wait another few hours.
  116. BrEAK Break by leuk_he · · Score: 2

    let me interrupt this topic with this excellent product:

    Webwasher that is 30 days free for evaluation. (and happens to work just fine after 30 days).

    Buy it! It's great

  117. no bathroom breaks then? by amigabill · · Score: 3, Insightful

    Well, I've been stealing TV shows for the vast majority of my lifetime then, taking bathroom breaks, refilling my drink, grabbing a snack, taking dirty dishes to the kitchen, cheking my email, or whatever else I feel during breaks in the show. I suppose I'm also stealing when I fast-forward through commercials if I've taped a show I wasn't home for.

    Besides, a lot of commercials are really annoying, and sometimes outright insulting to me. And these commercials only end up making me boycott the product/service/company involved, so not seeing commercials in my case should usually be good for the marketing guys, and hte networks should be happy that I am not boycotting advertizers' stuff due to watching my favorite TV show on that channel.

  118. Re:Commercial Advantage works just fine today by young-earth · · Score: 2, Interesting

    This is all based on the NTSC standard, I have no idea about PAL/SECAM...

    It works (like mine did when I watched the tube, gave that up a few years ago due to being an immense useless time sink) by looking for the signals the networks use to indicate to the affiliates "hey here comes a commercial" which is encoded in the "back porch". That's the area of the signal when the CRT beam is repositioning itself from the bottom to the top of the screen. During that period, there is a fair bit of information sent. The "Commercial Advance" VCR's just rely on the idea that for the networks and affiliates to change their codes would take so many bucks that it's not likely to happen.

    Some of them also look for black screens around the time of the back porch signal; that can fool them into cutting into the program content on the leading or trailing edge.

    And when it's not networks but others, the ads are still encoded with the signalling and the equipment still generates the signal; once it's the standard it's easier to have all cases covered.

  119. Breach of Contract by White+Roses · · Score: 2
    Surely the networks violated my contract with them when they decided to run Small Wonder, Punky Brewster and Family Matters, and then had the unmitigated gall to cancel Futurama and Family Guy.

    I'll watch your commercials when you fill the space between with something less insipid.

    --
    Do not touch -Willie
  120. Umm, it works for us, and we have proof by Just+Some+Guy · · Score: 2

    Sorry, but you're wrong. Perhaps some advertising doesn't work in your cultural group, but you can't just say that no advertising works.

    My wife runs a newspaper ad every other week to promote her new business (she's a doctor). At least half of her patients answered "newspaper ad" on their new-patient surveys, and many have directly told her that they decided to come to her because her ad seemed professional and she looked friendly in the picture.

    So, we have overt advertising, and it's working! I don't pretend to believe this means that all ads are effective, but if you believe that no advertising does its job, then you're absolutely, provably wrong.

    --
    Dewey, what part of this looks like authorities should be involved?
  121. I'm not a thief, DAMMIT... by A_Non_Moose · · Score: 2

    I've watched the Victoria's Secret commercials plenty of times!

    They should have made a fortune by now.

    --
    Have you read the moderator guidelines? Well, have you, PUNK? (and I want a Karma: Gnarly option)
  122. Incorrect assumption by El+Camino+SS · · Score: 2

    Comments about whether or not this would be a good thing aside, the networks and channels like Cartoon Network, Sci-Fi, Food channel, History Channel.. none of these would survive without people actually watching the commercials that run.

    I work in TV. Wrongo.

    These are even newer models. These stations would have never survived if they didn't have a base that would have requested that those channels be put on. That is a totally different captive audience... and a totally different model. Specific cable channel viewers are much more active. Just look at Scifi channel watchers. I call my friends when I want to catch them right after Farscape... cuz I know where they are.

    Advertisers put up with VCRs, because even with those you're still getting a fair amount of the commercial. But a device where you don't even know what commercial aired? The commercial that is paying for the program?

    Actually, advertisers should like VCRs. They helped the Cable boom, which really helped advertisers.
    (More channels? More need for VCRs... more channels? Less programming you can catch on a fixed scchedule, need to get VCR... Full market saturation with VCRs and cable? LESS YOU PAY TO GET TO YOUR TARGET F*N DEMOGRAPHICS! Also, the more likely they are to change their viewing habits to your real-time advertising.)

    Commercial TV needs either advertising, or else they have to become a pay channel like HBO.

    Well, how bout a TV channel that runs at 4x speed or better and has a box to decode shows without ads in them and charges a nominal fee? Like a dedicated Tivo channel? Would that be so bad? YOU KNOW SOMEONE HAS THOUGHT OF THAT. Look. All we're saying is that we are not going to pay for them to come in my house and force me to do anything.

    THIS KIND OF LEGISLATION IS GETTING OUT OF HAND.

  123. As Napoleon Said... by Steve+B · · Score: 2
    ...never interrupt the enemy while he is making a mistake.

    One of the problems we've had in defending Fair Use rights is the difficulty of framing the issues in "Joe Sixpack" terms. Use it as an example of the legislation Hollywood wants to purchase (the point can be illustrated with a demonstration of a DVD that has fast-forward lockouts, if you have one available).

    --
    /. If the government wants us to respect the law, it should set a better example.
  124. Perhaps... by wedg · · Score: 2

    ...the reason why we don't watch the commercials is because there's so goddamn many of them. In a 30 minute show, there's usually 3-4 2 minute commercial blocks. That means nearly 1/3rd of the show is commercials.

    Perhaps they should take their cue from Japan. If you've ever watched fansubs (or even some DVDs) of anime, you'll notice that there's only 1 commercial break, right in the middle. Hell, on the fansubs, I watch the commercials 'cause they're funny as hell.

    Less commercials means we aren't desensitized, and ad executives can charge more per commercial, because they're a rarer commodity. Think about it.

    --
    Jake
    Dating: while( 1 ){ call_girl(); get_rejected(); drink_40(); } return 0;
  125. There is something to be learned here by dcavanaugh · · Score: 2
    This is the same theme we hear all the time from the entertainment/media industry. Anytime their business model faces a technological challenge, it's because of
    • "Theft" (of something that cannot be stolen)
    • "Breach of contract" (without having a contract in the first place)
    • "Piracy" (which is often confused with fair use)
    I find it absolutely amazing to see how any unprofitable situation is caused by "illegal" behavior, and the only solution is more laws & government intervention to prosecute the "thieves".

    The Kellners of the world seem to have their own laws and contracts that the rest of us don't seem to be aware of. It must be really great to draft your own laws and unilaterally enforce unwritten contracts on billions of people. Could we skip all the BS and simply let the entertainment/media industry print as much money as it wants?
  126. Network Exec: Bathrooms Rob Us Blind! by 4of12 · · Score: 2

    Your TV Imperiled by Pirates
    Thu May 2, 9:42 AM ET

    By Joe Dweeb Slashdot World News

    WASHINGTON, April 29

    Network executives were caught scrambling Wednesday as news broke that many commercial advertisers were losing revenue as their audiences fled for the stalls.

    "It's a shocking development and terrible problem!", said one vice-president who declined to be identified.

    "Our biggest advertisers have been on the phone all night, asking if I had any idea how extensive this problem was."

    "I had to tell them that I had no idea. I believe that most Americans are patriotic and have learned to `hold it' until the end."

    "Our advertisers rely on the contract we have with our viewers to watch commercials. If the viewers violate that trust by running to the bathroom between shows, then we won't be able to foot the bill to support all of the programming that America has come to love and respect."

    "It's a tragedy! My congressional representative was brought to our headquarters at 7:00 am this morning for a three hour ten-on-one meeting to be briefed about the severity of the problem."

    "We're proposing legislation requiring a technological solution to the problem that will be transparent, convenient and easy to use."

    "All toilets are to be fitted with electroshock devices to prevent their use in unauthorized ways that are in violation of the EULA to which TV viewers are implicitly agreeing by "click^H^H^H^H^H watching through".

    "We feel that this will provide an agreeable solution that should meet everyone's needs for the preservation of high quality programming on television."

    --
    "Provided by the management for your protection."
  127. I'm glad he said this. by NanoGator · · Score: 2

    Because he sounds like an idiot! First off, PVR's time shift. They don't remove commercials in real time. There is value in the first viewing, after that it loses it's value. If I wait two weeks to watch the commercial, a good chunk of them (like sale commercials...) are worthless. At least the show still gets watched, and it'll make the user more likely to watch it the following week.

    Secondly, it proves that he's unwilling to adapt his business model to new market conditions. they act like it's a super difficult problem to look at ads, but it's not. It will be though, one day, because they're trying to place an ad everywhere we go! If I were dyslexic, I'd be going nuts in downtown Portland. The problem is eventually going to spread to the point that there'll be more ads for products than there is money to buy them. Think about that for a moment. Ads just won't work that way.

    Third, my life is busier. I'm sure it's busier for a lot of people in the last 5 years. I have a shorter attention span. I can watch a show in 22 minutes instead of 30. That's quite a time savings! I can watch 3 shows in an hour! Why not cater to my short attention span needs? What about extra channels? Cable can support what, 125 channels? I'm getting maybe 60 right now. Why not take the Scifi Channel, and then add another Scifi Channel that does nothing but their TV show marathons? If I get bored watching TV, and I know I can find something at least semi interesting on this other channel, I'll head over there sans PVR. Ooops more commercials that way! But it's okay, since it's something I want to watch.

    So yes, I'm glad he said this. It illustrates exactly why the Television Industry doesnt need their hand held by the government. With any luck, anybody who listens to him sees it the same way I do. And if they do, the Television Industry will either fall, or they'll revolutionize.

    --
    "Derp de derp."
  128. How does my mitsubishi VCR do it then? by CausticPuppy · · Score: 3, Informative

    It's never failed when recording any channel off of DirecTV satellite.

    I don't know if it's the same technology but here's what it does: records the show, and after it's stopped (or powered off by the sat receiver) the VCR travels back through the tape and marks the commercials. It may not be using cue tones, but whatever it is (alien mind-rays?) it's worked perfectly every time I've recorded anything. On UPN, FOX, TLC, WB, ABC, etc.

    --
    -CausticPuppy "Of all the people I know, you're certainly one of them." -Somebody I don't know
  129. I would rather pay for TV by flacco · · Score: 2
    No, I don't watch commercials, I use TiVo. Before TiVo I still wouldn't watch commercials - I taped everything on VHS and fast-forwarded through them.

    I would much rather pay for programming out of my own pocket than suffer through that idiotic shit from advertisers. Aside from the issue of wasted time, it really becomes a health issue at some point, because my hatred for them gets so intense when I'm assaulted by some fresh piece of shit that reaches new lows.

    Some say that broadcasting could not stand on its own if it werent't for advertising. I think I'd be OK with that.

    --
    pr0n - keeping monitor glass spotless since 1981.
  130. New bill in Congress by flacco · · Score: 2

    Did you hear about the new bill in Congress? They're going to require that every consumer television set sold in the US comes with those Clockwork-Orange-like toothpicks to hold your eyes open.

    --
    pr0n - keeping monitor glass spotless since 1981.
  131. Turner CEO: "PVR Users Are Thieves" by _ph1ux_ · · Score: 2

    Slashdot Readers: "Turner CEO is an Idiot"

  132. um? I don't pay for TNT? by RestiffBard · · Score: 2

    last I knew I paid Cox to let me watch TNT, and TBS and CNN, and TCM, and um... jeeze... shut up moron. is turner suddenly hurting for cash? last I heard Ted was able to give away billions to the UN. they suddenly can't afford for me to fast forward through a commercial as opposed to what I usually do, get up and get a drink or somesuch thing. do people in the tv industry really think that I watch their commercials? in that case lets outlaw PIP and the "last" button on remotes. morons morons everywhere.

    --
    - /* dead coders leave no comments */
  133. Re:Do you really believe this? by fwr · · Score: 2

    If you calculations are correct then the answer is simple. The programmers need to get rid of all ads and charge much more for their programming. The only way this would work, of course, would be to go to a pay as you watch model, not even a pay per channel model. Say you want to watch Friends. It comes on a particular channel, but you're not necessarily interested in anything else on that channel. So, it would be unfair to charge you $10/month just for that channel (no ads), but it may be fair to charge you $2 for the few hours of original programming that you watch per month on that channel (figure four episodes a month, $0.50 per episode). So you have 100 million people watching Friends each week and they all are paying $0.50 per episode, so that's $50 million per episode. If they can't product one hour of programming for $50 million then there's something wrong (and it would have to be a full hour since there are no ads, not the 30 minutes or so that is actually in a one-hour program now-a-days).

    I'd say it would be fair to pay 50 cents per hour of TV that you actually watch, if there was no ads at all. Figure you watch 3 hours of TV per day, so that's a buck 50 per day, or $10.50 per week, or $42 per month (avg). That would be fair, in my opinion. It would also tend to cost people who sit in front of the TV all day much more than those that watch a news program or two a day.

  134. Everyone must be a thief, in that case. by Maul · · Score: 2
    If we are stealing from networks by not watching advertisements, along the same lines we must also be stealing from the advertisers themselves by not buying the advertised products. I mean, it costs advertisers money to run ads, so they are losing money whenever we don't run to the store and buy whatever is advertised. They don't see any return on their investment this way. Since I doubt anyone does this, everyone must be an evil terrorist/communist/pirate/thief out to destroy American business.


    However, along the same lines, whenever I play the lottery, and I lose, the state is stealing money from me. After all, it costs me money to buy a ticket. When I don't see a return on that investment, I've lost money. The same goes when I lose in Vegas, or a stock I own goes down the toilet.


    Rather than this point of view, how about accepting that advertising is a gamble? There is never a guarantee people are going to watch your ads. There is never a guarantee people are going to buy your products. It is all a gamble on the part of advertisers. Just like when you gamble or play the stock market, there are risks. You could actually lose money!


    If networks want to start making more money, maybe perhaps they should rework their business models. Maybe it would help if they did not produce CRAP.
    There is so much crap on TV that I don't even have any sort of TV subscription (cable or otherwise).
    I pay for the movies and shows (through purchase or rental) I actually WANT to watch when they come out on DVD. It actually works out to be cheaper than cable for me.


    Another thing they could do is also cut the pay of all the gibbering idiots that they pass off as "talent." I'm sure the cast of "Friends" would "manage" if they cut their pay down to $1,000,000 a season.

    --

    "You spoony bard!" -Tellah

  135. Don't close your eyes. by shokk · · Score: 2

    So we are no longer allowed to close our eyes during the commercials? Am I allowed to blink? No, don't look away at the cat! The baby's diaper will have to wait! Maybe take a bathroom break? Maybe leave the room for the duration of all commercials and come back when I hear the program on? We are slaves to the tube!

    If I'm not interested in the garbage they are peddling, I am under no obligation to look at their pap. I pay them money for the friggin cable access and they are obligated to provide me with a signal. The content is up to them and I will alter the stream to my taste. Maybe I'll sit there and twist the hell out of the cable until every show looks like it's snowing and Christmasy and there will be Christmas specials year round! Will they like that?

    Plenty of other things to do in life besides watch TV if that is the tact they are going to take. And the crap they have on the tube these days doesn't hold a candle to good old fashioned low-tech sex, baby!

    --
    "Beware of he who would deny you access to information, for in his heart, he dreams himself your master."
  136. If they're mad at us not watching the Commercials. by Alkaiser · · Score: 2, Insightful

    They must be incredibly pissed at Cox Cable, who preempt their commercials to run their OWN commercials, which basically amounts to stealing and reselling their commercials. Don't hear them bitching about that, though. Pssh...the last thing I need is to hear another multi-billion dollar company whining. Go back to cooking your books, you bastards.

    --
    Netjak.com independent reviews of domestic & import video ga
  137. No commericals=Thief??!?!? by jsimon12 · · Score: 2

    Ok, so if I get up and go to bathroom during the commercials or change channels does that also make me a thief? I guess only good comsumers are those that dutifuly sit through the commercials.

    Funny that Max Headroom is coming back, in that reality it was illegal to turn your TV off, sounds like what the networks want.

    So from now on you are only allowed to watch ONE channel when you sit down for TV time, and can only change channels after you have viewed the program and its sponsership in their entirety. Doing otherwise will result in stiff fines and possiblly being sent to "retraining camp".

  138. Realistically? by brokeninside · · Score: 3, Interesting
    Your numbers are way, way off.

    First, consider that for non-premium and non-public channels between one sixth to one third of all broadcast time is advertisement. That cuts the length of original content to between sixteen to twenty hours each day right there.

    Second, consider that in the US most prime-time drama and comedy show will film between nine and twenty new episodes per season. (I don't know how frequently news magazine shows produce new episodes.) Even generously assuming one special event that co-opts a show's time slot happens once a month, this means that for prime time comedy and drama shows, only one quarter to one half of broadcast time is original content. Three hours of prime already gets reduced from 180 minutes to 120 to 150 minutes from commercials. Then we need to reduce that by one quarter to one half yielding a range of 60 (at worst) to 115 (at best) minutes of original content programming each night.

    Third consider that Friends and ER are the exceptions. The vast majority of television shows do not cost nearly as much as high profile prime time hits.

    Fourth, one isn't counting syndication of programs from series that are owned by a network.

    Fifth, networks pay studios so much for high profile prime time hits because the studios can get away with charging the networks so much. Whether or not Friends would still be made at the same quality (*cough*) and sold for such a high price in market driven by subscriptions is an unknown.

    Sixth, your division of money is skewed because many of those 100 channels are repeats of the same network. A network only has to pay for a program once, when it purchases it. Your figures would only make sense if 100 channels were actually making 100 different prime time hit programs. As it is, of those 100 channels 10 are ABC, 10 are NBC, 10 are CBS, 10 are WB, 10 are FOX, 10 are independant and 10 are PBS or community access.

    Seventh, the thirty odd channels left are by sucscription only. It should be rather obvious that these channels already find subscriptions are more than adequate for producing or purchasing enough original content to stay in business.

    Your entire argument is built on verbal flatulence. You may in fact be right, but your numbers are so skewed as to be meaningless to figuring out whether or not subscriptions service only is viable as the main model of television viewing.

  139. Then change your model to pay-per-view..... by zerofoo · · Score: 2

    These cry-babies are terrible. What ever happened to the american spirit of entrepreneurship? When your market changes, you alter your model to stay viable! If no one is watching the commercials, maybe the network should switch to a completely pay-per-view model.

    The reason they won't is simple...TNT knows no one in their right mind would pay for that crap, so their only choice is to extort money from advertisers. Eventually the advertisers will figure out that no one is watching their commercials and pull money from the networks...oh well I say good ridance!

    I'd pay for high-quality HDTV content. Not this watered down crap the industry wants to implement. Just think, instead of giving high-quality HDTV signals to the public they want to divide up the bandwith to provide 3-4 low-quality channels in what should only be 1 high-quality channel...why? Because they can sell 3-4 times more ad space.

    If congress won't force the broadcasters to do the right thing, maybe economics will.

    -ted

  140. Make commercials that are *worth* watching by vanyel · · Score: 2

    Some people just have no clue. For several years before Replay, I couldn't stand watching tv without a remote with a mute on it. On the other hand, I *wish* I'd had a PVR when the Taster's Choice commercial serial was running --- I missed several of them because I didn't always watch tv when they were on. I'd have programmed in shows and skipped over *the shows* to watch those commercials. As I do for the Super Bowl now, well probably not any more, they put them online and there's no point. Many Volkswagen ads have been worth watching for the humor. But the vast majority are SO inane, it's beyond belief that anyone could think that they will make me want to buy their product. They're definitely better off if I *don't* see those commercials.

  141. Not just PVRs by vanyel · · Score: 2

    My VCR which predates PVRs by several years has a 30-second skip.

  142. Re:If they're mad at us not watching the Commercia by amuro98 · · Score: 2

    I think *all* cable companies do this...

    I have TCI, and I can't tell you the number of times I've seen TCI/AT&T cut an off in mid-stream to play one of their own for their telephone/long distance/dial-up ISP/broadband/cable TV services...

    TCI is its own best customer.

  143. A sound level detector would work too. by cyberformer · · Score: 2

    Commericals always sound louder than regular programming. (The actual volume isn't higher, but quiter soudns are amplified so that they're closer to the peak volume.) A VCR could detect this, though I guess it would also risk skipping out on loud sound effects, etc. during a program. Maybe it could average the sound level for a minute or two, then retroactively apply some kind of mark to the recording taht would later be used for skipping.

    1. Re:A sound level detector would work too. by Lumpy · · Score: 2

      This is called compression and a VCR cant detect this without expensive hardware.
      the working commercial skipping VCR records the commercials, it just rewinds looking for the Liminance drops and scene changes that happens in groups of 30 seconds and remembers to skip those sections.

      But is still isnt 100% accurate it's more like 65-70% accurate just to be safe that it didnt accidently skip over 1/2 the show.

      --
      Do not look at laser with remaining good eye.
  144. I like that by tester13 · · Score: 2

    As an American, I'm willing to kick in my ten pounds (whatever that is) into the pot.

    Seriously, at over $30 a month I would be glad to have it and ditch my current model.

  145. Re:Logic 101 by extra88 · · Score: 2

    I was not expressing my personal beliefs, I was simply trying to express the position on which I believe the U.S. TV business model is based. I shouldn't have expressed that position so succinctly because it appears to have stopped readers in their tracks, leading them to hitting the Reply link rather than reading the whole post (others are more guilty of this than Xtifr).

    As for logic, while I think it's instructive for every person to be familiar with it, I don't think it needs to be adhered to at all times, certainly not here. If this were a debate (which it's not), the goal would be to pursuade others and forming a strong logical chain from premises to conclusion is not the only way to pursuade. In fact in practice it's a pretty bad way to try to pursuade. Really most of us are merely expressing thoughts and opinions to stimulate the thinking of others or just to share. It's nice to be logically coherent but it's not necessary.

    I wish someone would give those fallacies new names, latin is so pompous and it obstructs people's learning and understanding of the concepts.

  146. Re:Ads are in Mono by ProfBooty · · Score: 2

    Well prehaps they are encoded in stereo, but check most of them when they are displayed onscreen, someone is downconverting them to mono.

    it seems rather silly to do so, but then again i havent seen to many ads that take advantage of stereo(tv shows don't seem to take full advantage either!)

    --
    Bring back the old version of slashdot.
  147. There IS no Contract by sallen · · Score: 2

    This guy, IMHO, has only shown he isn't capable of logical thought let along running a cable network. I, as a cable subscriber, have absolutely no contractual agreement with him, or his network, in any way, manner, shape, or form. I have an agreement to pay my cable service for a package of channels. The cable provider selects the items in the package, pay the provider, be it Turner or others, and it is THEY who have the a contract to provide that for their customers. I am under no contractual obligation to watch this @#$@#$@#$'s programs for 1 second, 1 minute, be it content or commercial. Who IS this turkey? other than, in my opinion and I'm guessing others at this point, a complete laughing stock.

  148. Re: duplicate food and starvation by MrHat · · Score: 2

    the rural parts of america were producing a LOT of food, still many immigrants were starving.

    Yeah, actually I have. I primarily recall a paper (don't have the source handy) about farmers/distributors throwing food in the river to decrease supply, while the starving were pushed back from the river's edge by police. Lots of food available, people starved. Seems to support my point, and I think we agree. Semantics and language seem to have gotten in the way.

    The year in which we eliminate restrictions on supply in a given industry (e.g. can endlessly reproduce food), will be the year in which someone steps in, attempts to re-control the supply chain, and creates an artificial poverty.

    What's "wealth" if everyone has it, right? (rolls eyes)