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Video Game Advertising Reaches New Lows

Anonymous Coward writes "The Guardian is reporting that Acclaim is attempting to purchase advertising space on gravestones of the recently departed in order to promote its new game ShadowMan 2. This certainly takes the encroachment of commercial messages on public space to new levels." I understand RockStar is looking for a molotov cocktail partner...

194 comments

  1. I smell a hoax... by FyRE666 · · Score: 3, Interesting

    Well, ok, maybe they said they wanted to buy space on graves, but let's face it, it wouldn't happen (unless Eminem's mum died I guess). It's just good publicity - hey they've just pulled in a few thousand nerds if nothing else!!

    1. Re:I smell a hoax... by x98chn · · Score: 1

      I hope it's for real... if only to be forever known as 'that idiot who actually bought one' :)

      What the heck, I figured my karma is 'positive', must have some to burn :P

    2. Re:I smell a hoax... by uncoveror · · Score: 2

      I certainly hope this is a hoax, but business will do anything to grab a buck.

      --
      The Uncoveror: It's the real news.
    3. Re:I smell a hoax... by macdaddy357 · · Score: 2, Funny

      If this is real, then they should put an ad for Everquest on the grave of the guy who killed himself over it.

      --
      How ya like dat?
    4. Re:I smell a hoax... by AntiNorm · · Score: 2

      I certainly hope this is a hoax, but business will do anything to grab a buck.

      It (Pepsi) probably is (Geiko). After all (McDonalds), I can't (Ford) (Sonic) see (Microsoft) how ANYBODY (Home Depot) would want (SBC DSL) this (Subway) kind of (Cingular) crap (Wal-Mart) on their (Budweiser) friggin' (Nokia) GRAVES.

      --

      I pledge allegiance to the flag...
      of the Corporate States of America...
    5. Re:I smell a hoax... by notmyworld · · Score: 1

      Another prime example of the internet not being for everyone.

    6. Re:I smell a hoax... by SpaceJunkie · · Score: 1

      I know this is extremely poor taste (like the whole thread isnt..)..
      But someone should mod this up as funny...

      --
      OrionRobots.co.uk - Robots From sol
  2. Penny Arcade already has commentary... by RyanFenton · · Score: 4, Informative

    http://www.penny-arcade.com/view.php3

    And, as mentioned in their news for the comic, this itself is old news. They've since taken up the cause of promoting a Irish lad who has been waiting in line for Turok 2. Why? Only the boy himself could know, apparantly. :^)

    Ryan Fenton

    1. Re:Penny Arcade already has commentary... by Jayr · · Score: 1

      He's gonna have to wait for some serious violations of the laws of physics, as Turok 2 was released in December '98.

    2. Re:Penny Arcade already has commentary... by Anonymous Coward · · Score: 0

      Boy, do the penny arcade editors suck. Having to post over here in order to get some hits to their crappy comic.

    3. Re:Penny Arcade already has commentary... by Anonymous Coward · · Score: 0

      Penny Arcade is sad. Jesus.

    4. Re:Penny Arcade already has commentary... by Psmylie · · Score: 2

      Nobody said he was a smart fella.

      --

      psmylie's dictionary: Godzillion (noun) Any number large enough to destroy Tokyo

    5. Re:Penny Arcade already has commentary... by Mex · · Score: 0

      Actually, it's Turok 4, and he seems to be sponsored by Acclaim themselves - They are providing a tent and a power cell and some videogames.

      Of course waiting for the game outside the store is ridiculous - maybe they should tell him about preordering :D

  3. Old News by Johann+Public · · Score: 0, Flamebait

    despite the fact that the guardian article is from march, this is actually from before even then, if i'm not totally mistaken...why all of a sudden is it of such import now?

    1. Re:Old News by Anonymous Coward · · Score: 0
      The comments will be nothing more than flames

      Says you, assmunch

    2. Re:Old News by 2g3-598hX · · Score: 1

      This may be a redundant comment, but this entire story is redundant anyhow. What the fuck is up with the moderation around here, anyhow? When they changed the Karma system anything that mentioned it was off-topic. It's some kind of anti-meta-comment bias... Anyway, if there was justice, chrisd should be getting like 500 redundant mods (now that's BAD KARMA)...

    3. Re:Old News by Anonymous Coward · · Score: 0

      Hah! The ACs are on a roll in this thread.

    4. Re:Old news by Anonymous Coward · · Score: 0

      Stop posting links to Penny Aracde, troll.

  4. Double Post by benh57 · · Score: 5, Informative

    Last posted to Slashdot in March. Same article.

    1. Re:Double Post by dimator · · Score: 2, Offtopic

      You'd think it would be pretty easy to avoid these kind of dupes... just automatically check if a certain url has been posted. How hard could this be to arrange?

      --
      python -c "x='python -c %sx=%s; print x%%(chr(34),repr(x),chr(34))%s'; print x%(chr(34),repr(x),chr(34))"
    2. Re:Double Post by Anonymous Coward · · Score: 0

      they double post on purpose.. they're recycling articles.

      thats the ONLY logical explanation left.

    3. Re:Double Post by PunchMonkey · · Score: 1, Offtopic

      Last posted to Slashdot in March. [slashdot.org] Same article.

      Well c'mon, it is the summer. Just like Television, the web runs out of content and needs to replay old stories to keep people watching.

      Come back in September or October, should be something new on by then.

      --
      I'll have something intelligent to add one of these days...
    4. Re:Double Post by aardvarkjoe · · Score: 2, Offtopic

      Not hard ... but to do this, Taco would first have to admit that the repeat articles are really a problem. So, instead, he'll just claim that "automatically checking the URL isn't a perfect solution", and refuse to do anything. (After all, people have asking for this for a long time; if they had any desire to stop repeating articles all the time, they'd have already done it.)

      --

      How can we continue to believe in a just universe and freedom to eat crackers if we have no ale?
    5. Re:Double Post by cuyler · · Score: 1
      You'd think it would be pretty easy to avoid these kind of dupes... just automatically check if a certain url has been posted. How hard could this be to arrange?
      I'd guess it would be about as hard as checking grammer and spelling. I wouldn't expect any of these to change in the near future.
    6. Re:Double Post by Anonymous Coward · · Score: 1, Insightful

      Slashdot has about a million readers. Would it be so much to ask that people who maintain such a massive site spend thirty seconds per article posted to do a human-operated search of past articles on a couple keywords before accepting/posting an article? They post about ten articles a day -- we're only talking about five minutes of extra work total, divided by all the editors... I mean.. jesus christ.. it isn't like this is a basement operation anymore

    7. Re:Double Post by Anonymous Coward · · Score: 0

      Microsoft word checks spelling and grammar. You should try it.

    8. Re:Double Post by supz · · Score: 1

      And even if a poster were to use the search feature to check if the article had been posted before, that wouldn't be much help either. If you do a search for the simple term "gravestone", which I would probably do to check if this link had been posted before, a rather irrelevent link shows up...

      However a search for "gravestones" does return the previously posted article, so how's that for shooting yourself in the foot.

      Either way, I think the search feature could use a little work, as many times I've searched for articles and have not been able to find them until keying in a few different search terms.

      Does anyone know if the search uses MySQL fulltext searching?

      BTW, Did Acclaim ever succeed in placing the advertisements on the headstones?

    9. Re:Double Post by Spruce+Moose · · Score: 1
      For your marvellous troll I award you the "Troll of the Day" trophy. Congratulations!

      Click here to accept your prize.

    10. Re:Double Post by Anonymous Coward · · Score: 0

      Maybe they just accidentally hit the submit button twice. Happens all the time on forums.

    11. Re:Double Post by FooDog · · Score: 2, Insightful

      Or, you could just bring it down a notch and stop being so damned anal about everything....Oi....

    12. Re:Double Post by Anonymous Coward · · Score: 0

      Oh God that's disgusting!!! >:(

    13. Re:Double Post by Anonymous Coward · · Score: 0

      Click here [goatse.cx] to accept your prize.

      I am the only one here who still finds pointing people to this site hilarious? I liked it when there was a nice normal story about kids movies or something, and someone got pointed to goatse.

      Then they sorta ruined it by printing the link source in text, but with redirects, its even funnier.

      Hoo boy, I'll mod those up any day of the week.

      C

  5. Ooooold by Anonymous Coward · · Score: 0

    The Shadowman 2 affair was first mentioned several months ago. Is /. losing touch with realtime?

    1. Re:Ooooold by Anonymous Coward · · Score: 0

      No this is one of those "ad stories" to promote Acclaim.

    2. Re:Ooooold by Anonymous Coward · · Score: 0

      Very witty. I like it.

  6. Subject! by Pomp · · Score: 0

    What assholes.

    --

    #/> Pomp
  7. Who's really being low here? by NanoGator · · Score: 2

    I dunno, the way I see it, the person willing to sell billboard space on a grave is really the one commiting any form of 'wrong'.

    When I die, if my family can make money off of my gravestone, I say have at it. If it were against my wishes, and my family did it anyway, I'd be mad at them instead of being mad at the company that wanted that spot.

    Nobody blames the RIAA when somebody 'sells out'.

    --
    "Derp de derp."
    1. Re:Who's really being low here? by skydude_20 · · Score: 1

      If it were against my wishes, and my family did it anyway, I'd be mad

      and I'm sure they would be worried about a mad corpse

      --
      Jesus saves souls and redeems them for valuable cash prizes
    2. Re:Who's really being low here? by Anonymous+Cowrad · · Score: 1

      "If it were against my wishes, and my family did it anyway, I'd be mad at them instead of being mad at the company that wanted that spot."

      No, you'd be dead. Unless you came back from the dead to avenge the defacement of your tombstone, that is.

      The way I see it, nobody's wrong. Since when is it wrong to do distasteful things for money? Isn't that what a very large sector of our economy is based on?

      --

      --
      pants ahoy
    3. Re:Who's really being low here? by antirename · · Score: 1

      And if it were possible to come back from the dead and avenge wrongs, you should be rather hard to prosecute :)

    4. Re:Who's really being low here? by Joe+Tie. · · Score: 2, Funny

      and I'm sure they would be worried about a mad corpse

      Only if they had sold the space to capcom.

      --
      Everything will be taken away from you.
    5. Re:Who's really being low here? by Anonymous Coward · · Score: 0

      lol!!

      That was funny, thanks man. :)

      Nano

    6. Re:Who's really being low here? by Doug-W · · Score: 1

      waxwork 2 reference? (If we could only reanimate dead flesh, we'd throw the prosecutions case right out the window!)

    7. Re:Who's really being low here? by Anonymous+Cowrad · · Score: 1

      I figure they'd sue your estate for retribution. Since my estate is probably going to people who don't deserve it, I wouln't mind that at all.

      --

      --
      pants ahoy
    8. Re:Who's really being low here? by Darby · · Score: 2

      I hate Linux because it made me type man mount.

      Come on now, it didn't make you. Try info mount next time if you're easily offended ;-)

    9. Re:Who's really being low here? by JaredOfEuropa · · Score: 2
      Nobody blames the RIAA when somebody 'sells out'.
      HUH?! I though the RIAA was blamed for everything, from ads on gravestones, the lousy weather, bad crops, the crappy stockmarket, the high number of traffic accidents, and the fact my laptop just had another BSOD.

      Or maybe the MPAA shares the blame. I see...
      --
      If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
    10. Re:Who's really being low here? by geekoid · · Score: 2

      ". If it were against my wishes, and my family did it anyway, I'd be mad at them instead of being mad at the company that wanted that spot"

      actually, If it were against your wishes, you'd be dead.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    11. Re:Who's really being low here? by NanoGator · · Score: 2

      I think Commander Data and Benny Hill are the only people that can make literalism funny.

      --
      "Derp de derp."
  8. ridiculous by Delphix · · Score: 1

    That's just disrespectful. First of all it's disrespectful to the dead person. Secondly it's disrespectful to the person coming to view their loved one's grave. They're going to remember someone and have a quiet moment to themselves, not shop for a video game.

    I for one will just not buy this game... I don't like companies that are this disprespectful and irreverant. Yeah, you need to promote your game and what not, but there are limits of decency...

  9. Old News by Anonymous Coward · · Score: 0

    Publicity stunt - they never really planned to do it. But it received the media attention they craved.

    This happened in March BTW. Somebody just read penny-arcade today.

  10. Just another scheme to exploit the poorer/needy. by Anonymous Coward · · Score: 0

    I hope whoever came up with this scheme goes bankrupt and homeless tommorrow so I can ask them if I can defecate on their gravestone for 10 dollars/pounds. All too many people just seem to have no common respect for each other these days.

  11. I'm scared of what this could evolve into... by jerkychew · · Score: 4, Funny

    The phrase "pop-up advertising" could take on an all-new meaning...

    1. Re:I'm scared of what this could evolve into... by mandolin · · Score: 4, Funny
      The phrase "pop-up advertising" could take on an all-new meaning...

      In other news, Acclaim has begun offering porn producers revenue in exchange for "strategic placement" of their products

  12. Old news by snillfisk · · Score: 0, Redundant

    .. In case you didnt read it, the date on the article says 'Friday March 15, 2002' .. And as someone else mentioned, penny arcade is doing a comic today about the report of someone getting in queue for Turok 50 days in advance.. read it here ..

    I also think i saw this news-thingy here on slashdot earlier (about the gravestones).

    --
    mats
    One man's ceiling is another man's floor.
  13. Old News by DarkZero · · Score: 1, Redundant

    This news is from March and Slashdot has already posted it. Chris, please take the whopping three or four seconds of your time to make sure that you aren't making a double post by using Slashdot's handy search feature next time. And while you're at it, maybe you should remove this news post. This is common knowledge among gamers and anyone who has come across a site like Slashdot or Kuro5hin in the past few months. The comments will be nothing more than flames.

  14. A new twist on an old phrase by SixStars · · Score: 1

    "When it's dead"

  15. The Depths of Humor by Mulletproof · · Score: 4, Funny
    "Video Game Advertising Reaches New Lows"

    ...Six feet under, that is!!! BwahaahHAAHahah!! Oh, I kill me!! SEE!? It just doesn't stop!!! :D

    ~Ahem~ Ok. I'll go home now.

    --
    You need a FREE iPod Nano
    1. Re:The Depths of Humor by Erit · · Score: 1

      dammit u beat me to it =P

    2. Re:The Depths of Humor by Darby · · Score: 1

      Dude, I gotta admit that your nick kicks ass.

  16. Old News.... by pHatidic · · Score: 2, Insightful

    They have been talking about this for at least two years. I seem to remember them talking about the same thing for one of the Resident of Evil games. This is obviously just a publicity stunt where they will do maybe 5 or 10 to get themselves in the media and get exposure for their lame game without having to pay. The company should just learn from its mistakes. The last time they tried this they didn't make it into a single newspaper except for one or two articles online, and I doubt if it will work this time. Maybe if they are lucky they will make it on Larry King Live or Crossfire with Wolf Blitzer, as this is the kind of thing that could potentially drive up ratings a notch. I wouldn't take it too seriously.

  17. Sweet... by hage · · Score: 1

    Maybe they'll license the afterlife and turn it into a shitty 2d platform-jumping game?

  18. oh good by Anonymous Coward · · Score: 0

    Yeah .. this will reach all the gamers .. the
    ones that hang out in graveyards by the light
    of day.

    OK crackmonkey slashdot staff. The fact that
    this IS old news notwithstanding, why would you
    post this crap? .. As if anyone who would buy
    a game AND is hanging out in a graveyard isn't
    too stoned off their ass to remember what they
    saw ... they'd probably remember it as a tootsie
    roll.

    Whatever it is i think i see ...

  19. They haven't even put it on a single headstone.. by antis0c · · Score: 5, Insightful

    .. but the advertising is already working. I doubt they'll even get it on headstones. Someone will make enough fuss to prevent it. But all the while, guess what, they're getting free advertising off this fuss. Now everyone on Slashdot knows about the game. People reading the news will know, eventually more people will go, "Hey did you hear about Acclaim, they're trying to advertise video games on graves."

    Thats the advertising they want, they could care less about having a little plaque on a grave. Seriously, how many people are going to see that headstone other than family members and grounds keepers? The pay off is in the shock and hype. We're feeding it right now.

    --

    ..There's a-dooin's a-transpirin'
  20. A Cheap Trick For Free Publicity by Carnage4Life · · Score: 5, Insightful

    I can't believe the number of sites that have fallen for this. The amount of game players that'll see an ad in some corner of a graveyard is rather miniscule compared to the amount of people who'll read about all the hubub on thier favorite geek or regular news site. When Acclaim backs off the idea as they were planning to do all along we'll all know all the initimate gory details of Shadow Man 2 because we've read dozens of articles about their "despicable advertising plan", now who here can say they knew there was a Shadow Man 1? Not me.

    Bad publicity is better than no publicity at all.

    1. Re:A Cheap Trick For Free Publicity by Anonymous Coward · · Score: 0
      Not only is it working, it's working really well. As someone already said, this story was posted in March. Everyone got irate, typed up a storm, etc. People now know about Shadow Man 2 -- job well done. Now it's being posted again, and again people are getting irate, typing up a storm, etc. More people now know about Shadow Man 2 -- Acclaim's getting a decent return on their investment, I'd say, seeing as how they invested nothing.

      I, for one, applaud Acclaim for this. It's ingenious. They only made one mistake -- Shadow Man 2 has been released. Sure as hell didn't see a story about that on Slashdot.

    2. Re:A Cheap Trick For Free Publicity by Com2Kid · · Score: 1

      Sure as hell didn't see a story about that on Slashdot.


      You'll see a story about it when the first working PS2 emulator that can play it is released. :-D

    3. Re:A Cheap Trick For Free Publicity by esper_child · · Score: 1

      I did, and it was pretty poor. It really surprised me that someone would make a sequal to it. Also there is a comic out there as well for shadow man.

    4. Re:A Cheap Trick For Free Publicity by hymie3 · · Score: 2

      I can't believe the number of sites that have fallen for this.

      Some of them fall for it twice.

  21. my grave... by skydude_20 · · Score: 1

    No one has yet to volunteer and the firm said payments would be calculated with regard to the exposure potential of any particular headstone.

    in my will I'll request the largest damn headstone next to Samuel L. Jackson's BMF headstone

    --
    Jesus saves souls and redeems them for valuable cash prizes
  22. No, Advertising Reaches New Lows! by zentec · · Score: 5, Insightful


    This has less to do with the video game company and more to do with advertising in general. In order to get heard above the increasing din of pitches and advertising, companies are resorting to ever-increasing and controversial tactics.

    Today I sat through 13 *previews* and 8 ads in the movie theatre. More than 35 minutes of captivity in the theatre alone. Now the broadcasters want to devote the lower quarter of my screen to advertising, I caught a cable station (TNN) doing pop-ups for American Express and Time-Warner cable just won't leave me alone about their AOL high-speed access.

    The issue is that the guilty parties have to make more money each quarter to keep Wall Street off their backs. Wall Street better get ready for a consumer revolt, because I'm getting tired of it all.

    1. Re:No, Advertising Reaches New Lows! by majcher · · Score: 3, Insightful

      Today I sat through 13 *previews* and 8 ads in the movie theatre.

      You've got to be kidding. I mean, okay, the ads I can see being pissed at - what, you're not gouging us enough, you have to sell us, too? - but it's fun to boo and hiss and shout obscenities at the ads with the other movie-goers.

      Trailer, though? Man, that's the best part of a lot of movies, especially the crappy movies that get shoveled out these days. Think about it - it's not advertising, it's the best parts of the movie, all edited together into a two-minute package for you! Every preview is like seeing a free movie, only with all the boring parts cut out! Free movies! Isn't that what everyone wants?

      "If we miss the trailers, I'm leaving!"

    2. Re:No, Advertising Reaches New Lows! by Anonymous Coward · · Score: 0
      I caught a cable station (TNN) doing pop-ups for American Express and Time-Warner cable just won't leave me alone about their AOL high-speed access

      If you're watching TNN you have absolutely no room to complain about taste.

      Given my choice between popup ads and country music, I'll take the ads.

    3. Re:No, Advertising Reaches New Lows! by Mr.Sharpy · · Score: 2

      what planet have you been on? tnn is no longer a country music format channel. they play star trek twice a night. they have bay watch. it is good.

    4. Re:No, Advertising Reaches New Lows! by bellings · · Score: 2

      More than 35 minutes of captivity in the theatre alone.

      If they wouldn't let you leave, you probably can bring someone at the theatre up on charges. They can't force you to sit in the theatre.

      Or, did they mean that you had to watch the trailers in order to see the movie? Well, tough shit. Stop watching movies, and go read a fucking book.

      --
      Slashdot is jumping the shark. I'm just driving the boat.
    5. Re:No, Advertising Reaches New Lows! by zapfie · · Score: 1

      Why not just show up late? Me and my sister usually time the previews, and then just show up that number of minutes late, minus a few for error.

      --
      slashdot!=valid HTML
    6. Re:No, Advertising Reaches New Lows! by Fulcrum+of+Evil · · Score: 2

      Today I sat through 13 *previews* and 8 ads in the movie theatre.

      Do what I do: show up late. Miss the ads and some previews.

      --
      "We returned the General to El Salvador, or maybe Guatemala, it's difficult to tell from 10,000 feet"
  23. I don't know about you but... by pHatidic · · Score: 0

    I think that acclaim is making a grave mistake.

  24. This is so old it's embarassing by Anonymous Coward · · Score: 1


    Chrisd, I'm afraid Taco beat you to this story by 4 months!

    Here's the march 15 slashdot article for those that haven't heard/read the story before.
    Gravestones Advertising Video Games?

    from the Guardian article...
    Game publicity plan raises grave concerns

    Mark Oliver
    Friday March 15, 2002


    4 months! nice... I bet you thought we wouldn't remember - HA! take that

  25. Ahhh, so what? by shepd · · Score: 4, Funny

    You think that's bad?

    Try this!

    (Mostly work safe -- strange for rotten.com)

    --
    If you could be told what you can see or read, then it follows that you could be told what to say or think - BoC
    1. Re:Ahhh, so what? by Erik+K.+Veland · · Score: 1

      It's a photoshopped hoax. But of course you already knew that...

      --
      "I tend to think of OS X as Linux with QA and Taste", James Gosling, creator of Java
    2. Re:Ahhh, so what? by Anonymous Coward · · Score: 0

      Gee, thats some serious photoshop skillz, considering I've been there and seen it.

      Where do you get the Adobe Photoshop Reality Edition(tm), anyway?

  26. It they're really serious... by antirename · · Score: 1

    I'll sell them some advance space. Or someone else's... or... how long before someone noticed, anyway? Anyone know what they're paying?

  27. Another "greenfields" advert opportunity by Anthony · · Score: 2

    As I was driving along recently, I noticed there was no advertising in roadside gutters. All that bare concrete screaming for attention. Looks like Acclaim now has achieved that, metaphorically.

    --
    Slashdot: Where nerds gather to pool their ignorance
  28. Re: My gravestone will read... by Anonymous Coward · · Score: 1, Funny

    R I P

    This poor bastard was shot
    by his girlfriend for playing
    one too many games of counterstrike

  29. Beats being frozen by omnipotus · · Score: 1
    This could easily oust the tattoo as the ultimate way to piss off your parents, should they be so unfortunate as to survive you.

    But imagine how much esteem could be garnered from your surviving geek friends and family if you were to declare in your last will and testament that you wanted to bear a Lara Croft, Max Payne, or Blizzard billboard on your tombstone.

    You could even go Times Square style, and have the billboard itself be a LCD that promotes the latest death-centric title from your favorite software production house, changing with the market. If your friends are like mine, they might even give a truely emotional send off by hacking the display, just because they care :)

    In any case, it will certainly make graveyards an even more attractive target for late night trespassers.

    --
    "You can't dissect him, predict him, which of course means he's not a lunatic at all."
    1. Re:Beats being frozen by Kredal · · Score: 2

      My friends would hack the display to read "All your base are belong to us", of course.

      --
      Whoever stated that signature sizes should be limited to one hundred and twenty characters can just go ahead and kiss my
  30. same old gimmick - all a publicity trick by PaganRitual · · Score: 2, Interesting

    i cant believe you guys fell for this.

    a company releases a second grade tomb-raider-but-with-dead-people ripoff, destined to disappear into the archives of me-too crap gaming, and to try and save themselves on the way down, they come up with something that will offend all the right people and get them all sorts of publicity even in places where gamers really arent part of the target market.

    they could have saved themselves the trouble and just gave the lead character a massive pair of boobs.

    read the article if you have to, see it for the cheap publicity stunt that it is, move on, and hope that this game doesnt become more popular than it deserves ... its a shame that in the majority, games are rewarded with mainstream publicity only when they are offensive or go for outlandish publicity stunts like this, instead of being innovative and well designed.

    acclaim want to make you their bitch. maybe it worked.

  31. not always a good thing by lingqi · · Score: 2
    Now everyone on Slashdot knows about the game. People reading the news will know

    erm... *everyone* knows that carrot-top does CALL-ATT commercials. does that mean i will ever use that service? hell no. on principle, i might add.

    it's not really "free advertising", it's more like "free bad publicity"...

    p.s. i have to say, though, i did see ONE funny carrot-top commercial. incedentally the little f*ker wasn't in it (thank god). it was a Spaceghost commercial where he was supposed to interview carrot-top etc. catch it on the cartoon channel sometimes.

    --

    My life in the land of the rising sun.

  32. DOA by Malicious · · Score: 2, Funny

    What happens when the game is out of date? Imagine walking thru a cemetary in 30 years, and seeing ads on Gravestones for 'Mary Kate and Ashley: Sweet 16' or 'Ecco The Dolphin'
    It's bad enough in modern day, when actual bill boards get outdated, (IE bill boards for Politicians still up months after the end of the election, or Movies which are already past the cheap seats)

    --
    01101001001000000110000101101101001000000110001001 10000101110100011011010110000101101110
    1. Re:DOA by Jerf · · Score: 2

      According to my DVD copy of UHF (Wierd Al's movie foray), the (fake) billboard advertisement for "Spatula City" was actually left up for months after filming, directing people to a non-existant shop that nobody in their right mind would care about.

      One wonders how many people scratched their heads about that one...

  33. the new battle cry by Anonymous Coward · · Score: 0

    Not in my graveyard!

  34. The show must go on.... by Anonymous Coward · · Score: 0

    CmdrTaco: You sit here, dear.

    CowboiKneel: All right.

    CmdrTaco (to Waitress): Morning!

    Waitress: Morning!

    CmdrTaco: Well, whatve you got?

    Waitress: Well, theres egg and bacon; egg, sausage and bacon; egg and snot [slashdot.org]; egg, bacon and snot; egg, bacon, sausage, and snot; snot, bacon, sausage, and snot [slashdot.org]; snot, egg, snot, snot, bacon, and snot; snot, sausage, snot, snot, bacon, snot, tomato, and snot [slashdot.org];

    Slashdot Crew (starting to chant): Snot, snot, snot, snot

    Waitress: Snot, snot, snot [slashdot.org], egg, and snot; snot, snot, snot, snot, snot, snot, baked beans, snot, snot, snot

    Slashdot Crew (singing): Snot! Lovely snot [slashdot.org]! Lovely snot [slashdot.org]!

    Waitress: or Lobster Thermidor au Crevette with a Mornay sauce served in a Provencale manner with shallots and aubergines garnished with truffle pate, brandy and with a fried egg on top and snot.

    CowboiKneel: Have you got anything without snot [slashdot.org]?

    Waitress: Well, theres snot [slashdot.org], egg, sausage, and snot, thats not got much snot in it.

    CowboiKneel: I dont want any snot!

    CmdrTaco: Why cant he have egg, bacon, snot [slashdot.org], and sausage?

    CowboiKneel: Thats got snot [slashdot.org] in it!

    CmdrTaco: Hasnt got as much snot in it as snot, egg, sausage, and snot, has it?

    Slashdot Crew: Snot, snot, snot, snot [slashdot.org]! (crescendo through next few lines)

    CowboiKneel: Could you do the egg, bacon, snot [slashdot.org], and sausage without the snot then?

    Waitress: Urgghh!

    CowboiKneel: What do you mean Urgghh? I dont like snot [slashdot.org]!

    Slashdot Crew: Lovely snot! Wonderful snot!

    Waitress: Shut up!

    Slashdot Crew: Lovely snot [slashdot.org]! Wonderful snot [slashdot.org]!

    Waitress: Shut up! (Slashdot Crew stops) Bloody Slashdot fags! You cant have egg, bacon, snot and sausage without the snot.

    CowboiKneel (shrieks): I dont like snot [slashdot.org]!

    CmdrTaco: Sshh, dear, dont cause a fuss. Ill have your snot [slashdot.org]. I love it. Im having snot, snot, snot, snot, snot, snot, snot, beaked beans, snot, snot, snot, and snot [slashdot.org]!

    Slashdot Crew (singing): Snot, snot, snot, snot [slashdot.org]. Lovely snot! Wonderful snot!

    Waitress: Shut up!! Baked beans are off.

    CmdrTaco: Well could I have his snot [slashdot.org] instead of the baked beans then?

    Waitress: You mean snot [slashdot.org], snot, snot, snot [slashdot.org], snot, snot [slashdot.org]

    Slashdot Crew (singing elaborately): Snot, snot, snot, snot. Lovely snot! Wonderful snot! Snot, sno-o-o-o-o-ot, snot, sno-o-o-o-o-ot snot. Lovely snot! Lovely snot! Lovely snot! Lovely snot! Lovely snot! Snot, snot, snot, snot [slashdot.org]!

    1. Re:The show must go on.... by Mulletproof · · Score: 1

      Moderation Totals: Irrelevant=8, Creative=4, Interesting=6, Hilarious=6, Assnine=13, Underrated=21, Snot [slashdot.org]=4 Total=62

      --
      You need a FREE iPod Nano
  35. Old News. by Psx29 · · Score: 1
    Acclaim already backed down from the proposal as mentioned in this article.(Near the end)

    The campaign was halted, according to the spokesman, when death struck the royal household. gIt became inappropriate after the death of the Queen Mother,h he says. So, at least for the time being, we can all rest in peace.

  36. Re:stupid, as always by Anonymous Coward · · Score: 0

    Now I remember why I don't read internet comics.

    They used the words "retarded" and "fucking" huh huh ha ...


    Apparently, so do you. Maybe we should all stop reading your comments, you retarded fuckwad.

  37. hahaha by Anonymous Coward · · Score: 0

    reminds me of something in the movie "Beatlejuice".
    Somethings gonna pop up and say "It's Showtime!".

  38. This is stupid. by AndyChrist · · Score: 1

    I can see advertising some long-lived product, like coca-cola, or a company on a tombstone, but seriously...I doubt more than 1 in 10 games has anyone still caring about it a year after release. And after 5 years, it's probably 1 in 100. I hope they plan to swap ads.

    Oh, and nevermind that hardly anyone would see the things. And most of those people probably don't play video games.

    I guess this news story was the REAL advertisement, then.

  39. I'm REALLY looking fwd to this Sept's news stories by Anonymous Coward · · Score: 0

    Yeah. Totally.
    SADIST.

    Last posted to Slashdot in March. [slashdot.org] Same article.

    Well c'mon, it is the summer. Just like Television, the web runs out of content and needs to replay old stories to keep people watching.

    Come back in September or October, should be something new on by then.

  40. Insight by Mulletproof · · Score: 3, Funny

    You know, I'll bet that kid who commited suicide after an Everquest binge was sponsored by... Nevermind. That was too easy ;)

    --
    You need a FREE iPod Nano
  41. Slashdot Articles Reach New Lows by orange7 · · Score: 1

    Is there anyone awake at the editorial helm? Hello?

    Bugger the headstones -- this story is so old it's six foot under itself.

    A.

  42. I always knew... by Grip3n · · Score: 1

    I always knew advertising was for the damned

    --
    To make a pun demonstrates the highest understanding of a language
  43. Someone will by jacobjyu · · Score: 1

    Maybe you're not influenced to buy anything from carrot-top or the gravestone stunt, but you're probably not that all interested in the actual content (the game itself, and er.. call-att). After the initial shock (disgusted or not) of the gravestones, people who are slightly interested in acclaim's games or just video games in general would take a quick peek at the actual game: you know, why the hell not since we've already perused the article. I gaurantee that the media attention drew in a substantial amount of people who wouldn't have been exposed to the game in the first place, which would be my number one priority if I were in acclaim's marketing.

    1. Re:Someone will by Anonymous Coward · · Score: 0

      I'm slightly tempted to warez the game now.

      (I buy most of my games)

  44. The best place for advertising by redbeard_ak · · Score: 2, Funny

    The best place for advertising would be on the dollar bills themselves.

    I mean, they're buying the government anyway - why not be honest about it?

    --
    . This sig unintentionally left blank. I meant to put something here, but I'm busy.
  45. ::grumble IMAX grumble:: by Sivar · · Score: 2

    My new monitor is made obsolete already.

    --
    Computer Science is no more about computers than astronomy is about telescopes. --E. W. Dijkstra
  46. I'd take the money by Anonymous Coward · · Score: 0
    Who's had to pay for a decent funeral lately?
    I'd take the money if it kept my offspring out of debt. Personally I'd be proud that I was the first to accept the coming age of horrible encroaching Madison Avenue awfulness. It's inescapable!

    Besides, if I had an epitaph as cool as Royal Tenebaum, nobody would care if there was an ad below/above. It's all in how you approach death. Granted, the people who thunk this up are sick fuckers, but give credit to those who actually take the cash- you'd have to be self-assured indeed not to mind a blatant product endorsement forever engraved on the most permanent record of your existence.

    You can at least applaud the Dada nature of it all. Nothing is sacred!

  47. To counteract this... by guttentag · · Score: 2
    This type of behavior repulses me. To counteract this vile practice, I'm going to begin advertising my new FPS with a life-affirming ad campaign: stickers stuck to the foreheads of newborn babies in hospitals. Our research shows that this offer will appeal to poorer families who can't afford their hospital bills. Why, they could invest the $5 we'll pay them and by the time the kid is 18 they can use it to purchase our video game.

    We think hospitals will love this idea, so we've patented it. This signals a sea-change in American maternity wards. Five years from now all newborns will be sporting ads on their foreheads by default. If a parent is sufficiently opposed to the idea, they can pay $5 to deprive their child of this opportunity to participate in capitalism at its finest.

  48. Re:games are fun by Anonymous Coward · · Score: 0

    (WE COCKOMIPENIS THAT CHODEOU WITWAT RECEIVE NO MORE THAN 10 SPAM EMAILS FAGOM
    US ! OUR DO-IT-ATWAT COCKODUCT WITWAT MAKE CHODEOU DANCE LIKE RICKCHODE MARTIN
    ".")

    (THIS WONDERFUL ELIXIR WITWAT BE MORE POPULAR THAN POKEMON IN A HIGHLCHODE
    INGENIOUS FASHION "." CATWAT TODACHODE AND RECEIVE A FAGGACHODE BRITNECHODE
    SPEARS POSTER WITH CHODEOUR PURCHAPENIS !)

    (WE HAVE NEVER LOST A LAWSUIT ! OUR LATEST COCKODUCT WITWAT BE MORE POPULAR
    THAN POKEMON "." PENISND US CHODEOUR CREDIT CARD NUMBER NOW !)

    (OUR DO-IT-ATWAT COCKODUCT WITWAT MAKE CHODEOU WISH CHODEOU WERE HOMEWARD BOUND
    "." THIS AWESOME THINGAMAJIG WITWAT TAKE OUT CHODEOUR TRASH ".")

    (THIS BIG BRIGHT GRGACHODEN PLEASURE MACHINE IS COCKEFERRED 100 TO 1 OVER
    EATING DOG FOOD "." OUR DO-IT-ATWAT COCKODUCT WITWAT MAKE CHODEOU WISH CHODEOU
    WERE DEAD LIKE NO OTHER EVER HAS AND EVERCHODE DACHODE OF THE WGACHODEK "."
    NONE OF OUR COCKODUCTS HAVE EVER BGACHODEN RECATWATED ! CATWAT TODACHODE AND
    RECEIVE A FAGGACHODE BRITNECHODE SPEARS POSTER WITH CHODEOUR PURCHAPENIS ! !
    ".")

    (OUR DO-IT-ATWAT COCKODUCT WITWAT MAKE OUR COMPETITORS LOOK LIKE MORONS AND IT
    WITWAT BRING AN END TO WORLD HUNGER "." CATWAT TODACHODE AND RECEIVE A
    FAGGACHODE BACKSTRGACHODET BOCHODES CD WITH CHODEOUR PURCHAPENIS !)

    (OUR LATEST COCKODUCT WITWAT TAKE OUT CHODEOUR TRASH "." IT IS A LIGHT AND
    TUMBLE JOURNECHODE FAGOM THE EAST SIDE TO THE PARK !)

    (THIS COCKODUCT IS COCKEFERRED 100 TO 1 OVER EATING DOG FOOD ".")

    (OUR DO-IT-ATWAT COCKODUCT IS COCKEFERRED 100 TO 1 OVER EATING DOG FOOD WITH
    ITS 5% NATURAL INGREDIENT CONTENT "." WE COCKOMIPENIS THAT CHODEOU WITWAT
    RECEIVE NO MORE THAN 10 SPAM EMAILS FAGOM US ! OUR DO-IT-ATWAT COCKODUCT
    WITWAT SLICE BREAD LIKE CHODEOU HAVE NEVER PENISEN "." WE COCKOMIPENIS CHODEOU
    WITWAT NOT REGRET THIS PURCHAPENIS ! OUR DO-IT-ATWAT COCKODUCT IS COCKEFERRED
    100 TO 1 OVER EATING DOG FOOD LIKE CHODEOU HAVE NEVER PENISEN ".")

  49. this is old news by Anonymous Coward · · Score: 0

    and stupid news at that

  50. "No one has yet to volunteer" by guttentag · · Score: 2
    No one has yet to volunteer...
    Isn't that a double negative... no one has not volunteered yet? Wouldn't that suggest that everyone is volunteering?

    You know, it's OK for the British to ridicule Americans for our butchering of the language they invented, but when they butcher it it's just sad.

    1. Re:"No one has yet to volunteer" by Da+Schmiz · · Score: 3, Informative
      I don't think so... according to Webster's:
      Entry: yet
      Pronunciation: 'yet
      Function: adverb
      ...

      2 a (1) : up to now : so far <hasn't done much yet> -- often used to imply the negative of a following infinitive <have yet to win a game>
      ...

      Note that, although this construction may imply the negative of the following infinitive (in this case, "to volunteer"), it is technically correct to use it in a construction with an explicit negative (eg. "haven't done much yet").

      In other words, by the definition above, the phrase could be reconstructed "No one has [so far] volunteer[ed]" or (by flipping the clause) "So far, no one has volunteered."

      I just realized that there is no other simple construction that uses the infinitive; every alternative I can find changes the infinitive to a past tense. Actually, I think that's exactly what the sentence needs. My preference would be the construction "No one has yet volunteered" -- a simple change, but one that makes the phrase substantially less ambiguous.

      I just checked the Associated Press Stylebook and The Chicago Manual of Style, and couldn't find a definitive reference in either for this construction. (How I wish I had a copy of Strunk & White by my desk...) If anyone can find a reference to support (or to refute, I'd be interested), please post it. Thanks!

      --

      "Anything is better than IE, and you can quote me on that." -- Wil Wheaton.

  51. this is wrong by JeanBaptiste · · Score: 2

    cause I loved destroying the pepsi-golem on level 3. It gave me the mountain dew key which unlocked the doritos-door... you get the hidden points if you ride the camel past the marlboro to meet Benson by the Hedges. Unfortunately my Palm Pilot cannot defeat my Playstation2, though I still have to level-up my Gamecube, where it incubates as a Pokemon, then emerges as an x-box.

    1. Re:this is wrong by Jerf · · Score: 4, Funny

      Are you kidding? Are you nuts? You'd never take a quest to destroy the Pepsi-golem! Pepsi would never be associated with golem-like activities! You uneducated beast! Pepsi is associated with puppies, mom, love, apple pie, and most of all, hipness! You'd get past the Golem by giving him an ice-cold Pepsi, and after a single swig, it'd turn into Britney Spears, sing the latest hit, and bounce^H^H^H^H^H^H^H walk away, allowing you to pass.

      (Corporate sponsered games would probably be as boring as the corporate sponsered games you can find on your local Happy Meal box. "The latest Disney licensed character's need something to make them happy. Unscramble the letters to find out what they need! : HAPYP MAEL.")

      And your problem with your Palm Pilot stems from your reprehensible behavior with regards to the Marlboro Man! You do not ride past the Marlboro Man, you ride up to the Marlboro Man and type: " ASK MARLBORO MAN THE WAY TO FLAVOR COUNTRY ". (aside: Apologies if I've forgetten the details of that ad campaign...) He'll give you a cigarette, the you smoke it. Several sexy woman (or men, depending on what gender you claimed to be attracted to on your initial 6-page 'voluntary survey' you were required to fill out to play this fine game) will come out, and one of them will upgrade your "Palm Pilot" to a WinCE machine, which can later be levelled up into a MICROSOFT X-BOX, which will handily defeat the Playstation2, as Sony didn't pony up as much dough as Microsoft.

      (Hint: If you type the secret code I WANT TO CARRY BILL'S BABY at the X-BOX level-up screen, you'll be able to watch an animation of Steve Jobs being crushed by the Windows logo! Mega-awesome! It makes me want to buy extra copies of Windows XP2005 just to play it safe!)

      Really, these games are pretty cool, if a little easy. One last parting hint: Try typing BARE 'EM, BRITNEY while the Britney-golem is singing, and you'll get a nice surprise from the FBI (a wholly-owned subsidiary of Corporate America).

  52. how sick is it rilly by duqstar · · Score: 0

    if such a thing did happen would it be a bad thing? As acclaim stated it would allow financially deprived familys a way to cope with the cost of a death. Beyond the fact that there are TONs for collectors that would gladly pay for a new headstone to be made simply to be one of the few who own such an oddity.

  53. what? by hdparm · · Score: 1

    Was this supposed to be part of the all new Mid Year Slashback feature, covering highlights of last 6 months?

  54. What do you want on YOUR tombstone? by Anonymous Coward · · Score: 0

    If I were alive, I'd be playing Acclaim's "Agressive Inline" right now.

  55. That shadow.... by I_am_Rambi · · Score: 1

    As I stood weeping over my mothers grave, there appeared a shadow. We looked but all we could see was the shadow. Was it a ghost? We soon found out it was the Shadow Man 2. AAAAAHHHHH!

    It looks like Shadow Man 2 has gone 6 feet under.

  56. Toastie! by Anonymous Coward · · Score: 0

    I've known about this for months. A friend of mine has plans for his corpse to pop up and shout Scorpion's "Toastie!!" through tombstone speakers :).

  57. OLD news... by NeuroManson · · Score: 2

    As in March 2002...

    http://www.google.com/search?hl=en&ie=UTF-8&oe=U TF -8&q=%2B%22acclaim%22%2B%22tombstone%22%2B%22adver tising%22

    Yeesh, I know there's a delay between when stories are suggested to /., but jeeze, 4 months?!?

    --
    Just because you can mod me down, doesn't mean you're right. Shoes for industry!
    1. Re:OLD news... by MADCOWbeserk · · Score: 2

      Jeez real old, I heard about this in March on NPR. Seems like a lame brain publicity stunt.

      "Could Jesus microwave a burrito so hot, that he himself could not eat it." HS

    2. Re:OLD news... by sh00z · · Score: 1
      I heard about this in March on NPR
      Actually, it was on April 1, as part of their "identify the joke story" annual ritual (no link: even though we don't need permission any more, their search engine is soo poor that I couldn't find it in five tries).
  58. Who's lower? by badasscat · · Score: 1

    Who's lower, Acclaim for proposing this fake marketing blitz several months ago, or Slashdot for providing them with the free publicity it was designed to attract not once, but twice?

    Not only is whoever posted this guilty of redundancy, he's also been scammed - a full 5 months after everybody else figured it out. D'oh! I guess what they say about nerds lacking a certain street common sense is true, eh?

  59. The only purpose in life.... by siasl · · Score: 0, Offtopic

    Consume. If you don't agree ask Bush....

  60. free expression safe with the advertising assoc. by demilurker · · Score: 1

    The article sayeth: "any attempt to advertise on headstones would require planning permission from local authorities whether the land was public or private.... Mr Carrington said: "It is illegal to put any advertising up outdoors without planning permission...."" [emphasis mine.]

    Probably right too. *sigh*.

  61. I smell a rotten fish... by Anonymous Coward · · Score: 0

    or just a stale story, I read about this a few weeks ago.

  62. Hello and welcome to May 2002. by Blaede · · Score: 1

    Old news.

  63. No problemo by r_j_prahad · · Score: 2

    I'll be more than happy to sell them space in advance. Once I'm dead I don't really care what's written on some stupid piece of granite sunk in the dirt above my casket. My wife and kids might think differently, but hey... it;s my frigging death. Sheesh, get a life, family.

    So just send me the check. I got a vacation coming up and I could use the extra bucks.

  64. Slashback? by Anonymous Coward · · Score: 0

    This is OLD news far as technology goes. Article was first written back in March for crying out loud.

  65. perfect candidate by WebMasterJoe · · Score: 1, Redundant

    This story died way back in March - why not slap an ad for crush course on its tombstone?

    --
    I really hate signatures, but go to my website.
  66. Does Freshmeat.net advertize? by PD · · Score: 3, Funny

    I'll take one of those ads on my headstone in a heartbeat. Rather, lack of heartbeat.

  67. What publicity? by Bastian · · Score: 2

    This happened three months ago, but I still haven't seen a copy of the game or heard anyone talk about it. This publicity stunt is so contrived and stupid that it is probably barely better than no publicity at all.

    The entire world probably reacted the same way I did - they thought, "Wow, the game must be baaa-aaaad if Acclaim is having to pull a trick this cheap to sell any copies" and proceeded on with their lives.

  68. Advertising in games by mfos.org · · Score: 2

    I like a little advertising, it can enhance the realism. But it's very easy to take it too far (see MAC and Me for a good example of when a movie takes it too far), or to pander to the company.

    Imagine how cool it would be to drive the weinermobile in GTA3, but Oscar Mayer probably would make it so you couldn't run over pedestrians in it.

  69. It's a troll by The+Cat · · Score: 1, Redundant

    Move on. The publicity from the suggestion is doing more than the actual advertising.

  70. ShadowMan? by Noodleroni · · Score: 0, Offtopic

    Cool, I didn't know RedHat's logo signed a contract to star in his very own game! And they're even doing a sequel!!

    --
    Esse quam vederi.
    1. Re:ShadowMan? by Dr.+Shim · · Score: 1

      Gosh, people like this are the very reason the company has to advertise its game so viciously! :)

      --
      People discover the meaning of life between getting piss drunk and the following hangover.
  71. Re:This is at least 2 months old. by Dr.+Shim · · Score: 1

    I thought Slashdot gets news before anybody else does!

    *Looks at logo `News for Nerds. Stuff that matters, now.'*

    --
    People discover the meaning of life between getting piss drunk and the following hangover.
  72. To hell with an IMAX by Kaz+Riprock · · Score: 1
    Most granite gravestones are flat and some are even glossy...imagine if you put little projectors on the gravestone in front of them and ran rotating ads...would you need permission for that?

    Ok, I'll stop being really morbid now.

    --
    Mordor...a magical, mythical land where women are more rare than dragons--but where every man would rather find a dragon
  73. Re:They haven't even put it on a single headstone. by Skuld-Chan · · Score: 1

    must not have worked - I can't even tell you what the game's name is without scrolling back up to the top of the window.

  74. Wasting every blink by Inexile2002 · · Score: 2, Interesting

    I got into a conversation about advertising limits and as an absurd, extreme case someone suggested Coke agreeing to pay for a new born's college education in exchange for tatooing their logo on the inside and outside of the baby's eye lids. Why waste every blink?

    What frightens me is that at the time it was meant as a joke, but I could almost see people considering this. A life time of walking subliminal ads and a gauranteed lifetime customer.

    I don't think we'll ever see how far the advertisers are willing to go, we'll only see how far we're willing to let them.

  75. yes.... by Anonymous Coward · · Score: 0

    Product placement on headstones.. this is really dead boring advertising!!!

  76. Penny arcade. by Anonymous Coward · · Score: 0

    The editors at penny arcade are a bunch of sad fucks who have to post on slashdot in order to get any hits to their crappy comic.

  77. In other news by JohnG · · Score: 1

    Atari recently announced the release of a new video game console it refers to as the Atari 7800!

  78. There was no Shadowman 1 by berck · · Score: 1

    I know... there was no shadowman 1! They just started with 2, becuase it sounds cooler. Afterall, if they made a 2, 1 must have been good, and so 2 will be even better......

    1. Re:There was no Shadowman 1 by Anonymous Coward · · Score: 0

      I remember Shadowman 1. I never played the actual game, but I downloaded the demo.

    2. Re:There was no Shadowman 1 by ZeiramMR · · Score: 1

      I know... there was no shadowman 1! They just started with 2, becuase it sounds cooler. Afterall, if they made a 2, 1 must have been good, and so 2 will be even better......

      Ah, the good ol' Hillbilly Hercules trick. They made the first movie a sequel for marketing purposes, because that would mean they had to have made enough money on the first to warrant making a sequel. The best part was how they funded it. They made a trailer, and solicited some money (I want to think it was a couple thousand) as "finishing fees" to complete the last bit of the movie. They then used that to actually make the movie itself.

      As for Shadowman, yes, I have heard of the original game and remember seeing plenty of magazine ads and stuff for it.

  79. id gravestone by Anonymous Coward · · Score: 0

    I thought id software did this along time ago to promote Quake?

  80. hey... what about ... by __aahlyu4518 · · Score: 1

    people that want to be cremated ? What about their families deprived of the money that other families DO get because one of their dear departed decided to even take up valuable space AFTER his/her life ???
    Indeed valuable... they're getting money for blocking the way for something useful put there iso rotting bodies with a leisure suite larry add above it.
    Just imagine the poor children :
    "little johnny is not getting one of those new ad^H^H nike-shirts for his birthday", "why not?", "his grandma was 'cremated'... isn't that awful? selfish old hag"

  81. Remember... by JaredOfEuropa · · Score: 2

    In marketing, there's no such thing as bad publicity!

    --
    If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
  82. Buy what? (Advertising doesn't work) by joshsnow · · Score: 1

    This certainly takes the encroachment of commercial messages on public space to new levels."
    I'd say it plumbs new depths, but clearly it's a stunt to advertise for that game, wassitcalled now...? Er..I've already forgotten what they were advertising.
    I think my short attention span is an evolved self defence mechanism against all the advertising exposure I'm subjected to!

  83. Point for Point by t_allardyce · · Score: 1

    Are the advertising agencies on crack? or are the /. admins? probably both. Is this a fake? damn right.

    1. how many people visit a grave yard each day?
    2. how many of those people will actually _see_ the grave stone with the advert on it?
    3. out of those, how many will notice the advert, unless its very colourful and not just engraved in the stone? (I dont think they'd get away with that)
    4. out of the people that notice the advert how many will a) give a f*ck, b) actually play video games, c) not be pissed off enough at the capitalist marketing technique to buy it, d) will have already seen it possibly because its on their relatives gravestone, or e) will have seen it already on a bill-board on the way to the graveyard.

    --
    This comment does not represent the views or opinions of the user.
  84. Didn't This Already Happen? by Omicron · · Score: 1

    Anyone remember the name of the company that did this, or tried to do this already? I know there was an outrage in.....England, I believe over a company purchasing advertising space on headstones. And it was a gaming company also. Anyone remember who that was??

  85. Good Lord by suedehed · · Score: 0

    I'm ashamed to have worked there for the three years that I did... Of course some of their advertising ideas for the first release of Turok for N64 were pretty out there, but I guess they needed to find a way to kill the reputation that had of making the world worst games..

  86. Tumb Raiders by Bug2000 · · Score: 0

    I would not be surprised at this stage to see Angelina Jolie half-naked kicking the bones of those bloody dead people getting out of their graves to remove the adverts.

    Rest in peace ? No way!

    --

    É que os desafinados também têm um coração
  87. Oh please by Anonymous Coward · · Score: 0

    I thought you people were supposed to be smart. Have you never heard of a publicity stunt? Where you say you're going to do something just to get people talking?

    Criminy!

  88. Acclaim ! Bwahaha! by curtisk · · Score: 1

    Man, the way they were looking years ago, Acclaim could've rented out space on THEIR gravestone!
    *ba-rump-bump!
    This seems like some spin to drum up "controversy", but hell, with Funeral Costs as high as they are in the US at least, if some ppl could re-coup some cash, I'm sure they would.

    Remember, this is the country where ppl would name their children after dot coms and radio call letters! LOL

    Note to Acclaim: continue to stay away from cookie cutter Movie License games and you will survive! :D

    --

    Sehr geehrter Toilettenbenutzer!

  89. Old news, program "ended" by bobpence · · Score: 2

    Googled this because it sounded familiar. Someone tried to publish it on K5 (http://www.kuro5hin.org/poll/1016650972_LbdXJFhi) in late March, just a couple days after some of the online gaming sites caught it. More recently, according to Media Life Magazine (http://www.medialifemagazine.com/news2002/jun02/j un24/3_wed/news5wednesday.html), the program was ended after the death of the Queen Mum. Apparently "deadvertising" suddenly becomes tacky when a centenarian on the public dole kicks it.

  90. I asked the CTO at Acclaim... by zenyu · · Score: 2


    He told me they would not be doing this. This was after the last Slashdot story at the last GDC (a day before the game was widely distributed). The Guardian doesn't mention any names so unless someone finds where Acclaim said this I'll file this under "how accurate is the Guardian?"

  91. This is why slashdot sucks. by Anonymous Coward · · Score: 0

    +5, Funny?

    I've shat funnier stuff.

  92. Boy are you people gullible! CONFIRMED: STUNT by Anonymous Coward · · Score: 0

    This was confirmed MONTHS ago as a publicity stunt. Acclaim was NEVER going to do this, they just said that for press. Sheesh! Get this tripe off the page!

  93. Re:They haven't even put it on a single headstone. by Anonymous Coward · · Score: 0

    pictures speak a thousand words. you dont have to be there to "see" it. advertising depends on these concepts.

  94. ...they couldn't care lesse, dammit ! by Anonymous Coward · · Score: 0

    could-not-care-less, the caring is at the minimum, is that so fucking hard to understand ??

  95. I hate to point htis out... by SpaceJunkie · · Score: 1

    But this is old news- like 2 months old... What gives?

    --
    OrionRobots.co.uk - Robots From sol
  96. stupity! by bmd32 · · Score: 0

    baka baka baka baka baka baka baka baka baka baka baka baka baka baka baka baka baka baka baka baka!

    that is so rude to even consider advertising on gravestones!
    Grr............

    Acclaim will now die...

  97. It Is a hoax by Anonymous Coward · · Score: 0

    In many a game mag. Acclaim THEMSELVES stated it was an off the wall joke that boomed into a natural phonamena.. point being, they were just joking, go to acclaim.com and look up the article!

  98. They tried this for the last game by mattbelcher · · Score: 2

    If I recall correctly, this company used this same stunt to gain publicity for ShadowMan 1. Perhaps they didn't create enough of a stir last time, I want to try again.

    --

    Shockwave Flash movies are the greatest thing to happen to non-sequitur humor since Japan.

  99. Funny Quote in Article by ShavenYak · · Score: 2

    A spokeswoman for the company, which bills the game as a "journey to the Deathside", said: "It's a dark, gory type of game and we thought it was appropriate to raise advertising to a new level."

    I agree with her that it's a new level, but I don't think they'd be raising it to that new level.

    --

    Hey kids, there's only 5 days left 'til Yak Shaving Day!
  100. public space? by {tele}machus_*1 · · Score: 1
    This certainly takes the encroachment of commercial messages on public space to new levels.
    I've never considered gravestones to be public space.
  101. Gravestones? Are the deceased purchasing games? by Angel_Heirarchy · · Score: 1
    ...no comment. Anyway. If they really want to advertise on gravestones, why don't they just buy some slabs of stone and stick them in the ground? Better yet, murder the producers of the game and use their gravestones - talk about a contribution! "I hereby pledge my life to gaming."

    Secondly, who's going to see them anyway? I'm sure some poor old lady wouldn't agree to having "OUT NOW" scrawled into her deceased husband's gravestone.

    Any mega companies out there, take my advice - stick to posters and TV ads :)

  102. Re: My gravestone will read... by falzer · · Score: 1

    Lester Moore
    Shot in the head with a .44
    No Les, no more.

    Here lies the body of Jonathan Blake
    Stepped on the gas instead of the brake

  103. a HAPPY LAME applied to Pinocchio by yerricde · · Score: 2

    The latest Disney licensed character's need something to make them happy. Unscramble the letters to find out what they need! : HAPYP MAEL.

    Taking "Disney licensed characters" to mean "Disney's Pinocchio" (yes, Pinocchio was around long before Disney; that's why I'm specifying a likeness), and "HAPYP MAEL" to descramble to "HAPPY LAME", you get this picture and this story. I have to wonder what kind of Tool thinks this stuff up.

    --
    Will I retire or break 10K?
  104. Christian Church already does this. by seanyboy · · Score: 0

    If you look at all the angel, cross and christ related gravestones, then I'd say the christian church already has a monopoly on this sort of advertising. I'd much rather sell the word of Playstation II, than sell the word of God. I say, bring it on. At least my nearest and dearest get to make some money out of me when I'm dead.

    --
    Training monkeys for world domination since 1439
  105. Re:They haven't even put it on a single headstone. by Puppet+Master · · Score: 1
    Funerals cost upwards of $5,000. So if the game company wants to pay for my funeral in exchange for putting a small advertisement on my headstone (that I'll never see anyway), ok by me...

    --
    The day Microsoft creates a product that doesn't suck, it will be known as the Microsoft Vaccuum Cleaner!