Dell To Sell To Retailers
dmarx writes "The Boston Globe reports that Dell, which has heretofore sold only through its website, direct to consumers, will now sell generic computers to dealers. This marks a shift in Dell's business model."
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Will that annoying idiot still advertise for them?
I'm a legend in my own mind....
Does this mean Dell's will drop in price, and that they'll show up in my local computer store?
Dude, you're getting a no-name.
One of my first PCs was a Dell, and I still have it running as a linux router. Whenever someone that doesn't know much about computers asks me about buying one, I tell them to check out Dell, mostly because of the excellent support, and pretty decent quality hardware.
To have them available in a store is even better, since the hefty shipping costs to Canada can be a bit of a deterent.
The price starts at $499 for a unit with an Intel Celeron processor, CD-ROM and floppy disk drive and Windows XP.
Damn, they ought to incoroprate this idea with the no-OS deal reported on a few days ago. That would make for small companies getting into the Linux scene a probable reality, IMO.
It would be nice if people could get what they wanted how they wanted it from who they wanted it from.
They should have taken a lesson from Gateway... this doesn't work! Also, didn't they try and sell a line of computers retail (I forget the name of the system, it was smiilar to IBM's NetVista) and it went down the tubes?
Aw, fuck it. Let's go bowling. - The Big Lebowski
Dell is not selling to Retailers, no, you won't see that brand new shiny Dell in BestBuy or Circuit City. Dell is only selling 'generic computers' to dealers who in turns sell them to small businesses.
I thought true slashdotism (not reading the story) only happens to joe six packs, and no the editor..
geek page at KY speaks
Thank goodnes .... could this be the end of that @#$%! annoying kid that runs around saying "Dude! You're getting a Dell!" After all ... if they don't depend on mail order / corparate orders anymore ...
Back in 95 they tried a build to order system with Touch Screen kiosks in some Price Clubs (Soon to be Costco)
I worked on the kiosk system... it was kinda cool...
They didn't sell many systems though...
I've noticed that Dell seems to be shifting away from customizability and towards mass production of more standardized models. Their most "value" -priced desktop model is all but unconfigureable.
Mod me down, and I will become more powerful than you can possibly imagine!
My first PC was a dell dimension 386 SX-25 with 2MB RAM bought back around 1992/1993.. and it was bought at a Price Club.. now known as CostCo. So I'm not sure that statement is entirely accurate..
You crazy man? You piss off supahfly!
This will either propell Dell to undisputed leader or be their downfall as the pressures of regular retail margins make them lose their competitiveness.
No shit?
"All your base are belong to this file I send in order to have your advice."
As an OEM, it's hard to turn down retailers who are asking to resell your product. Basically what it boils down to is whether or not the retailers are cannibalizing your own direct sales.
Dell has made an enormous investment in proving themselves to be a good online/catalog source for PCs. Direct sales are nice - you get fatter margins (my guess is 20 to 35% for Dell) and all you have to do is stick the labels on the boxes. Compared to the cost of manufacturing a PC, the cost of sticking labels on 100 invidual boxes vs shipping one big box of 100 pcs is negligible. The sales work is completely automated now.
What Dell needs to ensure is that their retailers are reaching *new* markets - people who would not have otherwise bought a Dell. The worst case scenario is that people browse their web site to get the technical specs and pricing, and then head down to their local retailer to actually buy it. Dell still sells the same number of units, but they make $200 apiece instead of $400.
My company makes *half* as much per-unit when we ship in qty to a reseller vs direct to a customer. We want out resellers to be happy so they'll promote the product, but at the same time we miss the margins for direct sales. You can't be greedy though. Sometimes a smaller piece of a bigger pie is better. Good luck Dell!
19 messages, and 5 counts of "dude" in the messages so far.
You are not funny. You are not original. Please, no more "dudes"
OK. Gotta sort this out here. If Dell sells to retailers (which will mark up the cost a bit to give them a profit, bumemr), what will Billy Boy and his gang in Redmond do? Will they adapt their license agreement (again) to force Windows onto these machines? Some retailers do sell PCs with vacant HDs, allowing for OS choice. I'm willing to bet MS won't take too kindly to that...
Or could this be a tactic to circumvent MS? If Dell sells directly to retailers, could they install another OS onto the machines (ie Linux, FreeDOS, etc)? Does MS's license cover Direct-To-Consumer PC makers adding in the retail factor? This is going to be an issue to keep an eye on...
Blog Prophyts - Right On, Man
Dell computers are basically white box computers using mainly Intel parts. That has been their design for years. So they are going to try and sell to their competition the little computer shops that have a bigger selection of parts. I don't think that is going to fly. Now if they are going to try and sell these things to consultants that want to add selling systems to their services maybe that will fly. Gateway tried something like this years ago. They sold their regular line of computers to consultants at a discount. I think will be another Dell idea to come and be gone a few months later.
I want to hump you in the homo-butt.
We can have a foursome with Cmdr Taco and Cowboy Neal.
Will this turn out as well as the Gateway retail stores [didn't]? i.e. when acting more like every other company out there, eliminate any competitive advantage?
Why can't a company ever take a good hard look at itself, decide it's doing basically the right thing the right way, and leave well enough alone? Is the temptation to reorganize truly irresistable?
is competition good, or is duplication of effort bad?
I thought people LIKED ordering from people one rung below tech support. Yeesh.
Now I can have the radioshack pimply teenagre nervously listen to my orders of Anza Nodes and Niad Brasuhes not knowing if I'm for real or not.
Generic, "white box" computers to your local retailer.
Hmm... I wonder if they'll sell them pre-configured with Linux. That would be great to have them selling Linux to normal consumers again.
Besides, aren't they looking to sell PCs with Windows, but still meet the requirement that their PCs have an OS? Forget that free DOS their including...put Red Hat on it. Then they'll have something worth talking about.
We have the trolls
Slashdot is trolled now
Are you afraid?
Death to Cowboy Neal
Death to Cmdr Taco
Evi1B0b is great.
The commercial opens with a distant establishing shot of a verdant country pasture bathed in early morning mists. Cut to a close-up of Steven's smiling face. We see that Steven is animated, his tongue darting out of his mouth and his eyes rolling up into his head. Cut to a medium shot. We see that Steven is fucking the Gateway cow in the ass. The cow turns and looks at the camera and says "moo". Behind a tree we see Teddy, that Gateway ponytail poofster voyeuristically wanking off. Just as Steven is about to cum he blurts out to the cow "Dude, you're getting a Dell!", followed by an explosive orgasm.
Puts a new meaning to the phrase "farmer in the Dell".
I have a 4-year-old Dell laptop. My mom has a 6-year-old Dell laptop. I have a 3-year-old tower. My brother has a 4-year-old tower. My dad has a 1-year-old tower. My step-mother has a 1-year-old tower. We have several servers at work that are also Dells. I may have left one or two out. Sure, it's a bit of brand loyalism, but it has paid off. Every one of the aformentioned machines is still rock solid to this day. The only maintenance has been upgrades for more RAM/HDD space and the like. Honestly, my friends and I haven't had any such luck with other brands. When the screws fell out of my laptop (I guess cuz of too much abuse on camping trips), a Dell tech was at my house next day with a little bag of screws. You really can't beat that. I've had nothing but good luck out of Dells. Although I run my own custom-built system, I always recommend other not-so-technically-inclined users to Dell just for the stability and support you get out of them. That makes for fewer tech support calls to my cell phone and that makes me a happy person.
I wonder if the generic systems are going to be just as stable. Are they going to have to rebrand all of their parts (since all the stuff in the past 2-3 years has had Dell printed EVERYWHERE!) Maybe a migration towards not-so-proprietary hardware. In that case...d00d! Yer getting a white-box Dell! (Sorry, had to do it...gotta fit in with the rest of the posts).
And a side note about the Dell dude: Apparently he isn't much different in person. Or so I've been told by friends of mine who have met him (the Dell dude and I are from the same home town).
http://slashdot.org/article.pl?sid=02/08/21/023322 8
Just after I quit watching tv in part because of the Dell commercials...
When I walk into Best Buy I will have to deal with another pubescent pimple popping teenager saying "Dude your getting a Dell!"
BUT boy does their service SUCK! They'd better improve their service or else this will quickly go down in flames!
8/20/02,
:(
Dell generic comps will sell,
So called "white boxes"
The model is called,
White Box D510,
Goes for $499
It comes with Celron,
CD-ROM and floppy disk,
And Windows XP
What do people say?
Analysts like idea, but,
HP unimpressed
Is it that Dell the hardware Microsoft is starting to lose profit? And have to now expand their offerings to stay afloat without massive layoffs?
I am guessing the Compaq HP hail Mary merger has actually got them a little nervous.
Actually.. after thinking about it some more.. it wasn't a dimension. I think Dell still uses that name .... I'm think it was a Dell Precision.
BTW, it was bought in-store. You picked the one on display that you wanted, and dumped the (heavy) boxes into your shopping cart and paid for it at the register.
I do however remember the custom order kiosks another poster mentioned.
You crazy man? You piss off supahfly!
Costco and Price Club merged years ago into what is now Costco, in case you are wondering.
You better not be putting up an American Flag.
I hope you die a thousand deaths!
http://news.com.com/2100-1001-954501.html?tag=fd_l ede
every day http://en.wikipedia.org/wiki/Special:Random
Only if I get to throw a pie at that Steve kid. Gosh, he's annoying. Come to think of it, I'd like a Steve skin for GTA3 so every time I get beat to a bloody pulp by angry gang members, I won't feel so bad about it.
"Dude, I'm getting a TIVO. No more Dell Kid!"
---
Siggy, siggy, siggy, can't you see? Sometimes your puns just irritate me.
I've seen their machines at Staples, though years ago. But the fact of the matter is that their not selling to any dealers. Only dealers "who serve businesses with 100 employees or fewer." So don't count on seeing an unbranded Dell at the local PC shop anytime soon.
My guess is these white box specials will come without Dell technical support and will sell at a lower price, all the while helping Dell get penetration into small to medium sized businesses. The consultants that service these companies often opt for generic machines so they can make a couple bucks. After all, you can't buy a pricey Dell and mark it up. This move from Dell basically allows the consultants to acquire Dell's at dealer pricing, as long as they provide the technical expertise when typical problems arise. It's less problematic than cobbling together poorly tested combinations of generic parts and there is still a profit to be made. A good move on Dell's part if you ask me.
at least it's better than that stupid "all your base" one.
They said "All your base"
is old like Win3.1
Haiku craze began
I thought the other guys title was funny, but his message was dumb so I'm posting a neutral one with his funny title. I suggest others do the same!
From now on when someone searches for DUDE, slashdot will certainly pull up this article.
generic repackaged Dell! B..but it's still a Dell!
[insert witty comment here]
Why does this make me picture some shady guy stopping passerbys with, "Psst...wanna buy a whitebox?"
If you've never been modded as "flamebait" or "troll," you've never tried to argue a minority viewpoint here!
Will they still use all their freaky proprietary connectors I've seen in some models? That would raise the cost of any retailer trying to support the machine. It's little things like a drive bay just a little too thin in width or a power/everybutton connection to the mobo. That's what got me out of manufactured PC's years ago.
Also, "Steven" and I were in the same class in high school. He's a nice guy, a bit goofy at times, but all in all ok. It's funny working in a world where people crack on him as an icon. I'm as annoyed by his character as the rest of us, maybe a little more. I hate anyone that acts like an idiot constantly. But way to go... If I could fall ass backwards into an ad campaign like that I'd love it. Go Dude Go!
"Dude, you're going to CompUSA, Best Buy, or Circuit City, and getting a Dell!"
I wonder if this will help smaller businesses compete in the government (municipal/state/etc) bids. What I'm really wondering is if these generic computers will be Gartner Group Tier-1 or 2 certified (whatever the hell that meant in the first place). Because smaller businesses that pieced together SuperMicro and Asus motherboards along with Intel and AMD CPUs in neat little Acer cases just couldn't bid unless they were reselling Gateway, Dell, HP or Compaq which really left bids for the big guns to win.
What makes generic Dells better than what generic retailers are currently marketing?
"All art is quite useless." -- Oscar Wilde
I remember seeing Dell's at retailers like compusa during the early and even mid 1990's as well. I recall they left because retailers were complaining that they made too many different models and that it was expensive to stock due to shelf space issues. I know bestbuy stoped carying imacs for this reason( too many colors ). Apple changed their new imacs to white to counter this and gateway opened up their own country stores to show off all their models. Gateway too use to sell to retailers but retailers complained about the large selections.
Anyway what dell did was to decide to go into mail order only and keep their different models rather then slim out into 1 or 2 lines only like HP or Compaq. Then the internet came along and they made quite alot of money through internet orders as well and then through television commercials. The investors want Dell to continue growing and non technical people get their machines from a store and prefer to look around and ask a salesmen rather then buy pc's from the internet or through mail order ads from computer magazines. I bet Dell will supply a limited selection of models for the stores and keep their customizable machines online.
It makes perfect sense.
http://saveie6.com/
The only way I know to post one on slashdot.
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print("##X#X#X#X#X#X##"."OOOOOOOOOOOOOOOOOOOOOOOO
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The man who trades freedom for security does not deserve nor will he ever receive either. - Benjamin Franklin
That Dell will drop their non-standard case and motherboard layouts? For anyone that has worked on a Dell you know what I an talking about. They have a PCI riser card and crap that turns the PCI cards parallel to the motherboard. Making the case so that you can't put a standard ATX Motherboard in there. If you wanna upgrade the mobo in it you have to trash it and buy a new case and motherboard from an independent reseller.
Does the name Pavlov ring a bell?
Can you see the fnord?
TrollBurger
Call it a night cowboy
Sure, I think that the prospective costs of a "whitebox" computer could definately let someone purchase a Dell computer for a great deal cheaper than they can get directly from the online Dell store. I think a lot of the markup on most major brands (not just PCs, but this applies to everything from clothing to cars and then some) is the brand name. There's always someone out there who has a similar product for less price. Just take a walk through your local grocery store and you'll see all the generic brands available, side-by-side with the name brands, and the costs are a lot less. So now that Dell is selling these systems without their logo, the price will drop off a bit for the end customer. Of course the cost of a service agreement, or tech support may not change. And with Dell pushing to get all their systems manufactured overseas (Mexico & China mainly), the cost of these systems can come down a bit more. Though personally I think the prices won't drop as far as they could, otherwise it would dig into the profit margin too much. And like any other company, Dell is in business to make money. It's just too bad for me that the company I work for is closing this location in November due to Dell pushing for overseas manufacturing of their cases and other components. It's been fun to see the new system designs a year or more ahead of the general public. And what's coming down the pipe for next year looks really cool. Just wish Dell would use these new case designs for their "whitebox" systems, and not go back to the boring beige box look of the past.
Great all the mediocre parts of oem... with a "i sure hope these guys stay in business for the next year" warrenty. that will be great.
I suppose I'd **almost recommend dell to my non computer savy relatives (so I don't have to build their computers... and/or provide tech support.) but with this they'd get a kinda crappy oem level computer but wiht god knows what support/warrenty from the white box reseller.
dosn't sound too good to me.
actually I am happy to see you, however that is in fact a banana in my pocket.
It's odd how so often a business that succeeds by breaking the mold will eventually form itself almost perfectly to that same mold.
Dell start by selling cheap, quality, configurable machines direct to customers providing value and quality of service. The big boys were selling through retil channels with all the supply lag, cost increases, etc... that entails.
Now that Dell IS the big boys they start selling this way because there is more money to be made quickly. Its easier to make $100 selling a pallet of non-configurables to wal-mart than selling a pallet of individually specced machines to SMEs.
Take almost any innovative company and this will happen. So... the question is... who are stepping into Dells shoes?
Current bid at 12:32 pst is at $219. Place your bid here.
My guess is that they can sell it cheaper as a no name item since they do not have to handle:
1) Tech Support. This includes web/phone/email etc.
2) Advertising [this alone would be around %3-%5 of a machines cost AT LEAST...
3) R&D wrt design and "dell" labeled cds/manuals/etc... [they dont have to reprint the OEM manual with their own logo] and still use essentially the same parts.
4) This could also be a way to get around certain restrictive licensing agreements that Dell has... [ie: if the machine has the name "Dell" on it they may have to pay some company something to license something else.. weather its software/bios/whatever]
All the above could EASILY make a PC %20-%30 cheaper for the end user...
--
Time is on my side
Wouldn't it be the easiest to sell the PC cheaper via the website, or rather more expensive via the retailers?
Or will the retailers not play that game, because obviously many people would look at the PC in the store and buy online...
Probably not, "Precision" is Dell's workstation line. I don't remember it coming around until the late 90's.
My most recent example...at home, my Dell monitor gave out--flicking and being all blurry on me. I had my wife (who's not really a super-technical person) call up the next day when I was at work...
Basically, they said the monitor line was defective, I was still under warrenty (bought the computer 2 1/2 years ago with a 3 year warrenty), and they would send a new one within 2-3 business days. (This was on a Thursday, by the way.)
Great! I totally didn't expect them to do jack, especially not replace my monitor that quickly.
So...what do they do? Monitor on my doorstep via Airborne Express at 11am THE NEXT MORNING.
Yes, they overnighted me a new monitor when I was in year 2 1/2 of the most basic warrenty--all when they made no promises to me any sooner than 2-3 business days. (Meaning Tuesday or Wednesday the next week. Obvously, I wasn't thrilled about having no monitor for 5 days.)
So, in my experience, Dell's service is outstanding. They get a big thumbs up from me.
-Jayde
What's a sig?
Solaris is so good that even theo likes it!
What ever you do don't go through Dell Financial Services. My experience with them was so bad that I will gladly waste karma and time to tell people.
Some things:
1. I received a rude bill for $.05(no kidding)
2. I was called numerous time after I paid off my entire bill saying I better pay or they would report me.
3. One time I received a call asking me if I had the decency to return their calls.(After I already had)
4. If you paid more than the monthly bill it would screw everything up on their end.
5. Can't pay a bill on their web site, and they make it nearly impossible to pay over the phone.
They are so bad I almost think they do it on purpose to squeeze out more money from "customers".
If anyone has any info I would like to hear it.
The only maintenance [for the aforementioned buttload of machines] has been upgrades for more RAM/HDD space and the like.
Hey folks, just in case any of you reading this post have bitched about the iMacs over the years for their lack of internal expandability-- this guy's whole freaking family hasn't apparently had need of all those slots that you claim are so precious and necessary. Imagine that.
...seems to me that I always recommend Dell over Gateway to folks (unless they want *me* to build them a custom pc) because even though the boxes are more or less equivalent, and because even though you have to pay shipping on either box, the Dell always comes out a bit cheaper as Dell has no retail stores and hense no sales tax is paid by the purchaser.
Here in Louisiana, the sales tax is almost 10%, which is a pretty hefty chunk of change on a $2000 computer.
I think Dell realizes this, and yet it still wants to be able to go after the same local markets that a Gateway store more or less owns around here. This is a way for them to get at that without taking away the sales tax advantage from their mail order business.
The were being sold in Computer City's as well back in the late 90's.
Oh and I can't wait to see the new doooood commercial showing him walking into WalMart... YEA!
Duke
FreeBSD: Nothing runs like a daemon with a pitch fork.
Tested? Compatible?
I'm not convinced Dell is better than any white box I've ever thrown together. Case in point:
My company is buying Dell Optiplex units by the hundreds. The Windows 2000 image Dell ships on these systems loads about 7 or 8 SCSI controllers and RAID controllers. Go to device manager and take a look. The drivers are loaded in memory, and these non-existent devices say they are working properly. Found out after debug of numerous memory dumps that a HP Netraid driver was causing this. How can that be, we don't have any such device?
The ATA drivers shipped are also out of date and the CD-ROM shows up as a SCSI device as well (even though updated ATA drivers have been out for a year). Paying extra for Dell's top of line "Gold" tech support got us the answer "That is the way the image is, and if we want to pay extra, we can get a custom image". Meaning we fix the problem send Dell an image, and pay extra for the pleasure.
Don't even get me started about havind to deal with the drones on tech support who want you to jump throgh hoops to prove a piece of hardware is dead.
Sorry to be such a friggin whiner, but dealing with Dell and M$ bull everyday does it to me.
When I worked at my last company, they had all Dell machines. One went out, and it tooks DAYS of sitting on hold for 1-2 hours to get through to someone. This was WITH the paid next-day support.
When it was time to upgrade the machines, we bought all Compaqs. With Compaq, I call, 3 options in the voice mail, and I'm talking to someone within 5 minutes. They overnight all the parts to us, etc.
I've had several bad experiences with Dell, I had nothing but great experiences with Compaq (going back 5 years to a stint at Citrix).
I realize that lots of Slashdotters are really impressed that Dell gave them the overnight treatment for their basic service plans, but that didn't help me. It would somethings take 2-3 days to get someone to the office to fix the problems. We're paying for next day, so that's unacceptable.
Alex
I've got a small, struggling business, and 100% of my customer base is small businesses with less than 20 employees. So I am definitely in the demo that Dell is targeting with this new "white box" initiative.
You know what? It won't help my business at all. Customers who buy white boxes are only looking for one thing: a low price. They don't care about brands. Most don't understand the hardware specifications well enough to discern any differences between a Celeron, PIII, P4 or AMD. As long as it runs Word, Quickbooks and lets them surf the Net, they are more than satisified.
The $499 price is not going to make me nor my customers sit up a take notice because I can still get comparable computers for $100 to $150 less than that. If my customers wanted a Dell, then they'd get one. Brands don't matter to my customers. They are too busy trying to keep the doors open, and a "generic" Dell computer priced at $500 is not what they are looking for.
"The Boston Globe reports that Dell, which has heretofore sold only through its website, direct to consumers"
This is incorrect. Dell did experiment with selling their PCs through retailers. I know, because in around 1991, I bought a Dell 486/50 from CompUSA.
The reason people buy and build white boxes is to avoid the cheap garbage, and proprietary crap the big brand names the big name brand put into their PCs. Hewlett-Packard-Bell, Compaqard-Bell, they all suck. They have wimpy power supplies, sound and video integrated into the motherboard, and a general lack of upgradability. These are why white box enthusiasts avoid name brands. If white box sellers start selling unmarked name brand PCs, White box users will die and go to Dell.
How ya like dat?
I am a Dell reseller. Our contract says that they are supposed to sell to us at at LEAST 3% lower than their website pricing. Which isn't a lot.
However, I can go to their website and find a "deal" better than reseller price on basically (if not) the same machine.
By the time I pay for the PC, resell it, pay shipping, register the equipment and bill them for it, it actually costs me *more* than I make.
= Grow a brain...
They'll probably use the "Call me" IT manager guy for these commercials. Anyone notice that they are putting this guy on all the business commercials for Dell? Even the guy that used to sell IBM computers is now getting in on the Dell act. He's in the one who uses all the old servers as a set of battlebots in the parking lot. The first time I saw this set of commercials when the IT manager guy said that the IT department was saving money by buying several racks of Dell servers, replacing the old proprietary ones, the first thought that came to mind was "yeah, and if you had simply kept using your old systems, you wouldn't have spent a huge amount on all those Dells, thereby putting your company in the hole that much more." But then, that wouldn't sell many Dells.
"Dude, you're getting a Dell, maybe. Could be something else..."
Snooze and you lose your sushi.
I remember the first time I saw a Dell computer. Being from Austin, I took a tour of the Dell facilities when I was in high school, and even met Michael Dell. That was in 1990? 1991? But the first one I saw for sale was in a department store in Toulon, France in 1993 or 1994. I probably would not have taken note if I hadn't been on the tour...
main(){char I,l,O[]={'-',1-1,0,(1<<5)-1,0+'-',-10-1,-10,11-0,
...post a picture of it running linux all over the net.
That would so totally make my day.
"First lesson," Jon said. "Stick them with the pointy end."
Oh, and writing the name of my company with a dollar sign instead of an 's' is childish.
Didn't you write a BASIC interpreter for the Altair and the Apple II? If so, isn't this correct BASIC?
In old versions of BASIC (i.e. before QuickBASIC), names of string variables ended in a $ character. M$ is shorter to type than "Microsoft".
Will I retire or break 10K?
Why would a reseller pay $499 for a basic Celeron box with no monitor? They can easily build it with brand-name industry standard components for under half that amount (add $80 or so for XP).
run it. you'll see. although he does have some of the statements wrong if he wants a truly accurate american flag.
Have you seen the type of employees they hire? If not, I suggest you check out their web site and/or their latest TV ads.
That Steve bastard is an undergraduate theater major, and they've got him selling Dells. Meanwhile, I'm a qualified computing professional, and they keep rejecting my applications.
Dell sucks!
Now I can have the radioshack pimply teenagre nervously listen to my orders of Anza Nodes and Niad Brasuhes not knowing if I'm for real or not.
It's a NIAD pulse converter and an ANZA brush. Jeez, you kids today.
-- Old Man Kensey
So you are from Chattanooga, TN?
"Da ist ein Technölüst in mein Unterpanten!"