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Online Purchases Can Give You Away

Abhishek writes "New Scientist reports that Retailers could guess your age, sex, birthday and wedding anniversary simply from the types of gifts purchased for you online and their timing, according to a patent granted to online retail giant, Amazon. The information could be used to remind your loved ones of an impending special occasion and offer gift suggestions. Currently Amazon makes personalised suggestions to customers based on previous purchases by that customer, previous web pages browsed and comparisons between customers who have bought similar products. But the company may vastly increase its predictive capability in the future."

243 comments

  1. This just in: by Neil+Blender · · Score: 5, Funny

    Demographics can be reversed!

    1. Re:This just in: by Anonymous Coward · · Score: 5, Funny
      Demographics can be reversed!

      Scihpargomed?
    2. Re:This just in: by MightyMartian · · Score: 1

      Hey! Keep your hands to yourself.

      --
      The world's burning. Moped Jesus spotted on I50. Details at 11.
    3. Re:This just in: by Anonymous Coward · · Score: 0

      Were you hoping that would be funny?

    4. Re:This just in: by Anonymous Coward · · Score: 0

      Grr... for some reason I didn't just see this one. SO... I had to go and read it, then realized the easy pun that it's something backwards. And then I wondered why the graphics used in a demo, you know, "Demo Graphics" would be a funny, or even just topical, response. Hmm... this will probably get modded down. I can either not post this, or check that little box by "Post Anonymously." I'll leave it as an exercise to the reader to figure out which I did.

    5. Re:This just in: by Anonymous Coward · · Score: 0

      Gesundheit.

    6. Re:This just in: by The-Bus · · Score: 4, Funny

      They could be altered, too... Quick! Everyone follow the instructions in my new Amazon guide, "How to Confuse Sales Databases"... It worked for me!

      --

      Small potatoes make the steak look bigger.

    7. Re:This just in: by TheoMurpse · · Score: 1

      Hey! This is an English forum, not a German one!

    8. Re:This just in: by thynk · · Score: 1

      Wonderful! Simply wonderful, if I had the cash, I'd be confusing the hell out of amazon instead of it suggesting text books to me all the time!

      --

      Good judgment comes from experience, and a lot of that comes from bad judgment.
    9. Re:This just in: by Anonymous Coward · · Score: 0

      err...no.
      gnihtemos is something backwards. nup ysae is easy pun backwards :)

      I give up...which did you do? ;)

  2. A little intrusive if you ask me by maotx · · Score: 3, Interesting

    The patent describes software that automatically guesses when a gift is being purchased by extracting key words such as "birthday" or "anniversary" from an attached message. It might also note details such as the fact that the buyer has asked it to be gift wrapped or that the recipient address is different from the purchaser address, according to the patent, which was granted on 8 March.
    And people screamed over Google's ads with Gmail.

    Most worrying is that the patent appears to target children, says Karen Coyle of the public interest alliance Computer Professionals for Social Responsibility in Berkeley, California.
    Isn't their a law regarding this? Something about consent from a parent if the child is 13 or younger?

    According to Amazon spokesperson Patty Smith, based in Seattle, Washington, these worries are "a little premature and a bit speculative". She adds that the company has no plans to implement the technology at present.
    For now.

    --
    I'm a virgo and on Slashdot. Coincidence? Yes.
    1. Re:A little intrusive if you ask me by Anonymous Coward · · Score: 0

      That's the thing...they'll be able to tell if you're over 13 or if they need the consent from account XYZXYZ (legal guardian) first.

      God I hope I'm kidding.

    2. Re:A little intrusive if you ask me by That's+Unpossible! · · Score: 2, Informative

      Isn't their a law regarding this? Something about consent from a parent if the child is 13 or younger?

      Why should their be a law on guessing the age or birthday of someone?

      "Hey kid, you look 11, and judging by the fact that you're blowing candles out at a Chuck E Cheese, I will wager your birthday is TODAY!"

      "Lock him up and throw away the key!"

      No, thankfully the law is only regarding whether or not your can ask children under 13 for personal information.

      --
      Ironically, the word ironically is often used incorrectly.
    3. Re:A little intrusive if you ask me by Anonymous Coward · · Score: 0

      Actually it goes like this:

      "Hey kid, you look 11, and judging by the fact that you're blowing candles out at a Chuck E Cheese, I will wager your birthday is TODAY!"

      "Whoa! You're infringing our PATENT! Lock him up and throw away the key!"

    4. Re:A little intrusive if you ask me by MyIS · · Score: 2, Interesting

      Hehe, with a headline like that, I'm surprised they didn't shove the story into the YRO category, period.

      I personally see nothing wrong with the patent. They are just applying some logic to the data they already know. Sure, that may encourage more data collection, but an average person's XYZ Shopper's Rewards Club Miles card already does enough snooping.

      In fact, my beef is with the fact that this is a really broad patent. Any 15-year old could come up with the idea, if pressed to.

      --
      http://zero-to-enterprise.blogspot.com/
    5. Re:A little intrusive if you ask me by cgenman · · Score: 4, Interesting

      I hate to say it like this, but so? Amazon could have most of this information if they wanted by just running a credit report. Of course they don't want to pay for that, but it isn't exactly difficult to get one's information these days.

      Listen, if having my age, sex, birthdate, anniversary, purchasing history, and websites I A9'd for on file allows them to push the crap down and let float to the top only those things that I want, more power to them. If they could have known for example last week exactly what I happened to be looking for, and popped it up on their home page when I visited, I'm sure I would have bought my castanetes from them. Their price is only 2 dollars more than the place I bought them from, and that was after hours of searching. If they're willing to remind me that my friend's birthday is coming up, I could probably use the reminder anyway.

      A problem could arise if, say, there were something in there that were both incriminating and about to be used incorrectly in a court of law. But at some point we have to accept that this is not a public body and if it were that the courts wouldn't use circumstancial evidence lightly. But the risk of the government seraching my amazon records and deciding that I'm a criminal who is friends with other criminals is very low. I see a lot less risk there than, say, what they're trying to pull with the TSA.

      If amazon can put something in front of me that I have to have every time I go to their site, more power to them. I want things that I want, and I'm kind of tired of having to wade through the junk to find it.

    6. Re:A little intrusive if you ask me by brinsanerd · · Score: 1

      Although you say that its "a little intrusive," I think it is beneficial to everyone involved. I can't count the number of times that I've forgotten a loved one's special day. Even though I'm not so good at remembering things, I still will not use these "calendars". I hate typing my information in. If a company did the typing for me....

    7. Re:A little intrusive if you ask me by Moderatbastard · · Score: 0

      Not insightful at all, poster has totally missed the point. See reply #11961894 by A/C below.

      --
      1/3 of jokes get modded OT. If you get the joke, mod 1 in 3 insightful/interesting/underrated to restore karma balance.
    8. Re:A little intrusive if you ask me by Hognoxious · · Score: 1
      If amazon can put something in front of me that I have to have every time I go to their site, more power to them. I want things that I want, and I'm kind of tired of having to wade through the junk to find it.
      Nothing wrong with that. I like it too. In fact I'd like to able to have the same facility at other online stores.

      But I won't be able to. Do you really think this deserves a patent?

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
    9. Re:A little intrusive if you ask me by Johnny+Mercer · · Score: 1
      No, thankfully the law is only regarding whether or not your can ask children under 13 for personal information.
      Does their age count as sensitive information?
    10. Re:A little intrusive if you ask me by cgenman · · Score: 1

      Oh no, no patent. Amazon has enough bunk patents for now. I was just decrying the state of people shouting "privacy" at the top of their lungs. If amazon was reading my e-mails, that would be a privacy violation. If they're monitoring what pages I linger on... so what?

      Yes, getting a patent on this is bogus. But these days the phrase "bogus patent" is redundant.

  3. Does that take into account... by Kimos · · Score: 5, Funny

    ... that if it's from a man it's probably being given/ordered late?

    1. Re:Does that take into account... by Anonymous Coward · · Score: 2, Funny

      it's actually easier: it's not ordered late BUT on that same day, early in the morning

  4. Can it tell if you are gay? by davew666 · · Score: 4, Funny

    Stop buying me those Barbra Streisand DVDs for God's sake!

    1. Re:Can it tell if you are gay? by mbrewthx · · Score: 2, Funny

      I buy Cher you insensitive clod!!!!

      --
      __________ Leave me alone I'm compiling a RPG II program on my S/36...Thanks to metamucil I'm a Regular Meta Moderator
    2. Re:Can it tell if you are gay? by Anonymous Coward · · Score: 2, Funny

      No but it can tell if you have no taste.

  5. Hey! by TheKidWho · · Score: 5, Funny

    Amazon.com: "It's time to purchase Rocco's true anal stories 29!"
    Wife: "WTF?"

    1. Re:Hey! by TheKidWho · · Score: 0, Redundant

      Or

      Amazon.com: "Time to get Gay Love Stories 9!"
      Mother: "WTF?"

    2. Re:Hey! by Anonymous Coward · · Score: 0

      Somebody set up us the homosexuality!!

    3. Re:Hey! by Anonymous Coward · · Score: 0

      You have no chance to conceive!!!! make your time!!!

    4. Re:Hey! by Anonymous Coward · · Score: 0

      Amazon.com: "It's time to purchase Rocco's true anal stories 29!"

      Wife: "WTF?"

      You: Yeah, they should start another series after the 8th one. I hate it when I rent the same one over again as I can't remember the numbers.

  6. *Puts on his tin foil hat* by Anonymous Coward · · Score: 3, Insightful

    OH MY GOD!! They can find out my BIRTHDAY!! My ANNIVERSARY!! I demand PRIVACY!! Boycot RETAILERS!!

    This just in: you're not important enough for anyone to give a rat's ass about you.

    1. Re:*Puts on his tin foil hat* by cot · · Score: 3, Funny

      This is why when I feel like making an online purchase, I catalog all offered items from a particular retailer, use a random number generator to pick one from the list, and finally have it sent to a completely random address.

      Sure, I'm paying for random crap for people I don't even know, but let's see them find a pattern in that!

      --

    2. Re:*Puts on his tin foil hat* by Anonymous Coward · · Score: 0

      No, you're not. But the money in you pocket is worth throwing a few cpu cycles at acquiring, which is why they've come up with an automated system here instead of hiring lifestyle consultants to evaluate your purchase history.

    3. Re:*Puts on his tin foil hat* by Ced_Ex · · Score: 0

      I just knew something was suspicious when they had strange deals out when I buy Christmas gifts, then I hear about this!

      I want my privacy back!

      --
      Live forever, or die trying.
    4. Re:*Puts on his tin foil hat* by Anonymous Coward · · Score: 0

      Sure, I'm paying for random crap for people I don't even know, but let's see them find a pattern in that!

      Pedophile who buys cam-whores items from their wishlists, in a not-so-subtle attempt to get them to strip for him?

    5. Re:*Puts on his tin foil hat* by Secret+Agent+X23 · · Score: 1
      This just in: you're not important enough for anyone to give a rat's ass about you.

      No, but they do care about the money they think you're going to spend.

      Having said that, I don't care if they try to guess my birthday or anniversary. I don't think my online purchasing is consistent enough for them to figure it out, anyway.

      I just don't want them to flood me with spam because of it. Keep it at the level of suggesting purchases when I log onto the web site, and I have no problem.

    6. Re:*Puts on his tin foil hat* by The_K4 · · Score: 1

      Way #201 to keep your customers happy:
      Amazon:Hey want to buy your wife an anniversary gift?
      Widower of 3 weeks: WWWAAAAAAAAAAAAAHHHHHHHHHHHHH...........

  7. This could be fun! by spyder913 · · Score: 2, Funny

    All you have to do is buy 'inappropriate' gifts for your friends and it'll keep suggesting more of them!

    1. Re:This could be fun! by Anonymous Coward · · Score: 0

      Hmmm... I like spyders... :)

  8. No kidding.... by wpiman · · Score: 1
    Stop the presses.... people who are newlyweds buy more gifts for one another than old married couples....

    1. Re:No kidding.... by Anonymous Coward · · Score: 0
      They have more sex too.

      Slow Down Cowboy!
      Yes /. that's what she said.
  9. And as we can See.... by Anonymous Coward · · Score: 5, Funny

    Your purchases of:
    1. Childrens clothing (young female)
    2. Childrens Videos (Mecha fighting robots IV)
    3. 'Fairy' Wand
    4. 'Young Princess' wings and headband.

    Indicate that you are a 40yr old Male, Single... probably naked right now...

    1. Re:And as we can See.... by Anonymous Coward · · Score: 0

      Or maybe Michael Jackson.....

    2. Re:And as we can See.... by Bloodlent · · Score: 1

      Nah, just a cosplayer.

    3. Re:And as we can See.... by sharkey · · Score: 2, Funny
      Indicate that you are a 40yr old Male, Single... probably naked right now...

      going by the name "M. Jackson".

      --

      --
      "Outlook not so good." That magic 8-ball knows everything! I'll ask about Exchange Server next.
  10. Re:Too Bad by Anonymous Coward · · Score: 1, Funny

    This has got to be the most bizarre attempt at trolling ever.

  11. Costs vs. Benefits by AthenianGadfly · · Score: 4, Insightful

    I wonder if the potential benefits would outway the possible embarrassments - I can think of lots of cases where a wrong guess could alienate customers, from reminding you to purchase a birthday gift for a loved one who has passed on to assuming someone is older than they really are. I wonder how good the software is and how subtly their guesses will be manifested to the customer.

    1. Re:Costs vs. Benefits by drinkypoo · · Score: 1

      I suspect that they will pick a pretty high threshold before they send you anything adult that isn't scientific literature.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  12. a patent on guessing.... sweet by Anonymous Coward · · Score: 1, Funny

    welcome back fred,

    from your [and your wife's] recent purchases we think you may like the following recommendations:

    Marriage on the Rocks [Book]
    Cheaters [DVD]

  13. Brick & Mortar purchases can give you away, to by H0NGK0NGPH00EY · · Score: 4, Interesting

    Safeway has been doing this for years. Some friends of ours got a card in the mail shortly after they had a baby, congratulating them on their new addition, and offering them these fine baby products, available at Safeway. A year later they got a "happy birthday" card for the baby with some coupons and such.

    --
    Do not read this sig.
  14. Spam anyone? by kryogen1x · · Score: 2, Insightful
    Amazon would remind potential gift purchasers by sending them emails or an alert when they log on to the website.

    I hope they make this service optional.

  15. You can waste this time guessing.. by yuriismaster · · Score: 4, Insightful

    ... Or just ask them. As long as retailers don't ask for my social security number or other vital information, I don't mind giving up my gender, zip code, or whatever.

    I know the power of data collection, and how it can influence markets. If a bunch of /.ers visited Amazon and said "Hey, I'm a [computer|history|physics] geek" then I'm sure Amazon of all people would go: "Hey, let's pitch him SnowClash, Digital Fortress, or tech books."

    I personally don't want my potential anniversary date posted online (I have a female compatriot, just happen to be 17), but hell, if Amazon is willing to say "Hey numnuts, your anniversary is in a week. You better get her something!" then I'd be glad.

    --

    Help a poor high-schooler?

    1. Re:You can waste this time guessing.. by ThisNukes4u · · Score: 1

      Wait a second...

      You have a girlfriend and you're posting on Slashdot? What is wrong with this picture?

      I just couldn't resist.

      --
      thisnukes4u.net
    2. Re:You can waste this time guessing.. by Anonymous Coward · · Score: 0

      Come to think of it, if I spend my time buying nothing but anime and porn online, how can it tell if I'm 18 at college, or 42 living in my parent's basement?

    3. Re:You can waste this time guessing.. by yuriismaster · · Score: 1, Interesting

      I knew in my head this was the first thing someone would reply with.

      Yes it is possible to

      A: Have a girlfriend who is relatively attractive (No, no pictures for you ;) )
      B: Be the school's 'techie'
      C: Regularly visit Slashdot and have positive Karma!

      My quick advices:

      1. Find some common ground that doesnt involve tech (unless you find a tech-girl to snag, but there's bound to be competition). Me and my g/f met at the movie theatre where we both used to work. Free movies allowed us time to discover eachother and provided a really cheap date, considering we both snuck in concessions...

      2. Don't be afraid to flaunt your tech just a little. Talking in Java is a bad idea, but being a little helpful once in a while really works charms. If your potential interest has a Bluetooth phone, send them a quick "Lookin good today" address card followed by a hug once she gets the puzzled look on her face. Something to that effect, if used sparsely, is a real lady-killer.

      3. Proper hygiene is realllllly important. I used to be dirty and smelly, but once I started showering regularly and using cologne, my mate was hooked.

      4. (and most important) Just be yourself. Most male geeks have the concentrated puzzle-solving look on their eyes when learning a new language or tackling a problem. My g/f finds that incredibly cute.

      I know this is a bit of a ramble and majorly O/T, but hey, I smell "Informative".

      --

      Help a poor high-schooler?

    4. Re:You can waste this time guessing.. by Anonymous Coward · · Score: 0

      wow, whatever you do, don't become a psychiatrist...

    5. Re:You can waste this time guessing.. by Anonymous Coward · · Score: 0

      Ow. Just ow.

    6. Re:You can waste this time guessing.. by anthony_dipierro · · Score: 2, Interesting

      I personally don't want my potential anniversary date posted online

      Of all the pieces of information that were listed, I would think this would be the least controversial. After all, a wedding is a public event, and your anniversary is part of the public record.

      Incidently, in most states your social security number is right there on your marriage license and is also part of the public record. So if you think it's a big deal for someone to get your SSN, think again.

    7. Re:You can waste this time guessing.. by Anonymous Coward · · Score: 0

      Wow ... cool! I'll take your advice when I turn 17!!!1 LOL OMGWTFBBQ

    8. Re:You can waste this time guessing.. by mrchaotica · · Score: 1

      By the shipping address, of course.

      --

      "[Regarding the 'cloud,'] ownership was what made America different than Russia." -- Woz

    9. Re:You can waste this time guessing.. by halltk1983 · · Score: 2, Funny

      what... if "basement" is in the address, they should suggest tech magazines?

      --
      Watch for Penguins, they eat Apples and throw rocks at Windows.
    10. Re:You can waste this time guessing.. by Anonymous Coward · · Score: 0

      If your potential interest has a Bluetooth phone, send them a quick "Lookin good today" address card followed by a hug once she gets the puzzled look on her face. Something to that effect, if used sparsely, is a real lady-killer.

      Anyone else have Del the Funky Homosapien's "Why You Want to Get Funkee With Me" playing in their head reading this line?

    11. Re:You can waste this time guessing.. by drsquare · · Score: 1

      I personally don't want my potential anniversary date posted online (I have a female compatriot,

      So you don't live in a country consisting entirely of males then? I don't think that word means what you think it means.

    12. Re:You can waste this time guessing.. by Anonymous Coward · · Score: 0

      ---------------

      Fuckwits stop using fake sigs on slashdot please

    13. Re:You can waste this time guessing.. by Anonymous Coward · · Score: 0

      let's pitch him SnowClash,

      So Amazon is picking to Asian stereotypes. Those insensitive clods!

    14. Re:You can waste this time guessing.. by Anonymous Coward · · Score: 0

      "Incidently, in most states your social security number is right there on your marriage license and is also part of the public record. So if you think it's a big deal for someone to get your SSN, think again."

      Just because it is a public record doesn't mean it is easy to get. A person would have to find out where you were married, go there (or mail them), wait god knows how long, and MAYBE get something. Last time I checked most criminals were lazy, that is why they are criminals.

      The problem with the internet is that it removes the physical effort barrier to obtaining info, a good and bad thing.

    15. Re:You can waste this time guessing.. by anthony_dipierro · · Score: 1

      Just because it is a public record doesn't mean it is easy to get.

      You'd be surprised. Nowadays you can get a lot of this information right on the internet.

      A person would have to find out where you were married, go there (or mail them), wait god knows how long, and MAYBE get something. Last time I checked most criminals were lazy, that is why they are criminals.

      It only takes one criminal with your information to cause havoc. The fact of the matter is that one's social security number is not all that sensitive of information. It's certainly not any more sensitive than a bank account number, and just think of how many loonies have access to that.

    16. Re:You can waste this time guessing.. by Anonymous Coward · · Score: 0

      You, Sir, are a prostitute.

      El Fuego

  16. Amazing. by bigtallmofo · · Score: 3, Informative

    Combine this with Geo-Targeting and it's amazing to know what web sites can find out about you without your consent.

    It's like an involuntary a/s/l check from web sites you visit.

    --
    I'm a big tall mofo.
    1. Re:Amazing. by Anonymous Coward · · Score: 0

      Combine this with Geo-Targeting and it's amazing to know what web sites can find out about you without your consent.

      Yeah, cause they won't be able to figure out your address from the address you give them when you buy the stuff.

    2. Re:Amazing. by hhawk · · Score: 1

      And I have heard of someone buying some Military themed book on Amazon for an Uncle and then every time they log in, trying tos sell them books about war, which they had no interest in..

      --
      http://www.hawknest.com/
    3. Re:Amazing. by Anonymous Coward · · Score: 0

      From the summary:

      Currently Amazon makes personalised suggestions to customers based on previous purchases by that customer, previous web pages browsed and comparisons between customers who have bought similar products.

      Nice attempt at sarcasm, but it would've been better if you were right. If you re-read the emboldened section you'll see that you don't have to purchase a thing for them to start a dossier on you.

    4. Re:Amazing. by Fear+the+Clam · · Score: 1

      That site has, without a doubt, the lamest demo ever.

      Very cool.

  17. ...and you don't own who you are by Chalst · · Score: 1
    Schneier's observations in ChoicePoint Says "Please Regulate Me" are very much to the point.

    And in the US you have no data protection rights. California's laws are advanced for f***'s sake!

  18. And some people... by homer_ca · · Score: 2, Insightful

    Some people give away the information voluntarily like in a wedding or baby registry.

    1. Re:And some people... by Anonymous Coward · · Score: 0

      Hmmm "baby registry", and where may I obtain this
      "b a b y"?

  19. wow by drDugan · · Score: 1

    make a post:

    http://slashdot.org/comments.pl?sid=142544&cid=1 19 47566

    and see a story appear on /. the next day!

  20. can we make them stop ? by Eternally+optimistic · · Score: 5, Funny

    If someone buys a casket for you, will they stop spamming you ?

    --
    What keeps me going is my inertia.
    1. Re:can we make them stop ? by Anonymous Coward · · Score: 0

      Dead people can still vote, so I doubt it ;-)

      SB

    2. Re:can we make them stop ? by Anonymous Coward · · Score: 0

      I haven't laughed that hard in a long time.

    3. Re:can we make them stop ? by kubrick · · Score: 1

      Don't buy a casket for yourself... something tells me they'd see through that one.

      --
      deus does not exist but if he does
    4. Re:can we make them stop ? by dokkeri · · Score: 1

      Maybe, but then all your relatives will get spam asking them how they are going to use your money...

      --
      This sig is funny.
    5. Re:can we make them stop ? by gosand · · Score: 1
      If someone buys a casket for you, will they stop spamming you ?

      Give it a shot. Hmm, I wonder why nobody has rated this product...

      --

      My beliefs do not require that you agree with them.

  21. Why guess when you can ask by Anonymous Coward · · Score: 1, Interesting

    Why doesn't Amazon just create a new service where user can enter the birthday and anniversaries of their loved one. I'm sure people who always forget important date will use it. You could also extends that to make suggestion based on past gift purchased for those people. My point is why do they want to do this the sneaky way when you can simply ask user for it.

    1. Re:Why guess when you can ask by SandiConoverJones · · Score: 2, Informative

      Amazon already asks if you wish to receive reminder notices for events. If you make a profile, you can choose to get such notices. "Special Occasion Reminders" are listed under "Gift Services"

      Actually, after browsing Amazon a bit too much over a period of years, they give me some excellent suggestions. Their predictive lists are good. I shop for me, and a husband, and 4 boys, so I suppose that anything that they list would hit one of us. I have eclectic interests, and vacillate from one hobby to another and back again. They always pop up with something that I gasp, "Ohhh! I want THAT!"

    2. Re:Why guess when you can ask by erikharrison · · Score: 1

      Probably because this patent is meant to do stuff like figure out information about people who aren't Amazon users.

      For example, you buy an anniversary gift same time every year, Amazon figures out that you're wife is such and such and age, in such and such a demographic and your anniversarry is at such and such a time, and she likes pink.

      Next year Amazon reminds you that you have an anniversarry coming up, and that this pink dress in your wifes size is on sale. And you'd get it cheaper to preorder now.

      See? You don't have to manually enter any data, Amazon does the work. It'll figure out when you have children, how old they are, what gender they are, and could concievably start suggesting gifts to buy for your kid's best friend's birthday . . . all without you doing anything that what you are already doing.

    3. Re:Why guess when you can ask by jthayden · · Score: 1
      No offense, but a lot of women can't walk four feet in a store with out gasping "Ohhh! I want THAT!"

      That doesn't really tell me anything about the quality of their suggestions. Heck the whole checkout lane is based upon the idea that they can predict what a percentage of both men and women will want. You put a candy bar in front of most people, and they'll want it, but it doesn't make the store psychic.

    4. Re:Why guess when you can ask by Hognoxious · · Score: 1

      I find most of Amazon's recommendations are of interest to me (even if I don't go "yes yes, I want that like, now!") but I buy from them occasionally and have a big wishlist so I guess they've got a reasonable sample to work from.

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  22. Wow! by OccidentalSlashy · · Score: 0, Funny

    I, for one, welcome a new endless flood of redundant jokes.

    --
    vicious, untreated political sewage...niche entertainment for the spiritually unattractive...worshipless pap
  23. Of course this is done, but how well? by Georules · · Score: 0

    Sadly, TFA does not talk about accuracy of this very much. There is one blip at the end that talks about a function not dealing with Amazon at all. I "can guess" the age of everyone who reads this post, how right I will be is another story.

  24. Insulting by Anonymous Coward · · Score: 0

    I think a stranger guessing your age, sex, etc based on what others purchased for you and then acting on it can be pretty insulting. I don't see this fake patent having much value.

  25. Previous art exists by houghi · · Score: 4, Informative

    The patent describes software that automatically guesses ...

    I got birthdaycards from several companies who also guessed my birthday by looking in the database. Also some emails from companies that did the same.

    --
    Don't fight for your country, if your country does not fight for you.
    1. Re:Previous art exists by Lurkey+Turkey · · Score: 1

      And that is why I only use my first initial (sometimes x, y, or z just for MY tracking purposes!) and when a form insists on entering my birth year, I start with 1900 and work my way up until it accepts it. I've also used phony addresses, zip codes, etc. It's kinda fun to think of how many data miners have struck lead (the Plum Bums!)

    2. Re:Previous art exists by Anonymous Coward · · Score: 0

      Frankly, I love getting birthday coupons for restraunts. I've had 2 birthdays this month already.

    3. Re:Previous art exists by shawb · · Score: 4, Funny

      We see that you have distrust of large corporations. We suggest Conspiracies and Cover Ups: What the Government Isn't Telling You : A Shocking New Study by David Alexander. Or perhaps you would be interested in an Azurite Mind Power Necklace, 19" which helps absorb thetatronic mind control rays directed at you by an advance alien race.

      --
      I'll never make that mistake again, reading the experts' opinions. - Feynman
    4. Re:Previous art exists by Lurkey+Turkey · · Score: 1

      And you wouldn't enjoy the opportunity to send clinkers to Ebbers, by chance???

  26. Porno by KennyP · · Score: 1

    What demographic group does that put me in, other than being a typical /.er?

    Visualize Whirled P.'s

    1. Re:Porno by Anonymous Coward · · Score: 0
      What demographic group does that put me in, other than being a typical /.er?


      I dunno.. but in the database I found:

      One Swedish made penis enlarger pump, sold to KennyP

      One book..
  27. Sources of information... by PHAEDRU5 · · Score: 1

    Well, I guess they *could* infer all sorts of things. However. it's nothing like the red light cameras they've now got set up on Peachtree Industrial Boulevard.

    I mean, have you ever gotten a picture of yourself running a red light while picking your nose?

    Not a thing for a jury trial. Believe me.

    --
    668: Neighbour of the Beast
    1. Re:Sources of information... by mrchaotica · · Score: 1

      And now we can all infer that you live in Atlanta...

      --

      "[Regarding the 'cloud,'] ownership was what made America different than Russia." -- Woz

    2. Re:Sources of information... by omahajim · · Score: 1

      So what can we infer from you being 5 degrees of separation away from Taco in the Kevin Bacon game?

  28. I guess we will all strive to be like Data. by Dark+Coder · · Score: 2, Funny

    Data: I wish to buy a selenium-based epoxy for repairing Spot's dinner plate. Make it quick as I'm in a temporal zone.

    Amazon 2501: I'm sorry, I'm not able to profile you. Please fill out these forms so we can get to know you better and allow the purchase to flow quicker (wink wink).

    Data: I'm an android. I have no data profile that you can use.

    Amazon 2501: Drat.

    1. Re:I guess we will all strive to be like Data. by Anonymous Coward · · Score: 1, Insightful

      This is SLASHDOT

    2. Re:I guess we will all strive to be like Data. by NanoGator · · Score: 1

      "Wow, you are a giant nerd. A flaming nerd." ... said the guy using the internet to register his complaint about nerds for the entire world to see.

      --
      "Derp de derp."
    3. Re:I guess we will all strive to be like Data. by Anonymous Coward · · Score: 0

      Gee, give him credit, it's not like he used his real login or anything.

    4. Re:I guess we will all strive to be like Data. by Rob_Bryerton · · Score: 1

      He's no nerd. If he were, he would not have had Data using the contraction "I'm". Data would say "I am".

      Ummm, and I'm not a nerd either...

    5. Re:I guess we will all strive to be like Data. by Dark+Coder · · Score: 1

      Like Lore?

    6. Re:I guess we will all strive to be like Data. by Immercenary_2000 · · Score: 1

      Any true Star Trek geek would know that Data gained the ability to use contractions at the end of the episode where he created Lol. Right before she died, he downloaded all her programming into his neural network. At the very end of the episode he did actually use a contraction.

  29. i bet it'd make for some interesting statistics.. by evilmousse · · Score: 1


    like least accurately predicted demographic..

    women who buy anime?

    fat 60 year old male sailormoon fans?

    hunter s thompson?

  30. My dealer used to have a similar system by Anonymous Coward · · Score: 0

    It was scary. Knew your name. Knew whenever you had some extra money. And always offered gift suggestions. "People who purchased the Skunky Buds also recommended: Bathtub Krank, Black Dust, Nembutal."

  31. Shows what they know! by Mr.+Flibble · · Score: 4, Funny

    They dont have me! I don't have a wife or a girlfriend hahahahaha!!!

    Haha!
    Ha...

    ha...

    Oh. Dammit. I don't 'any' either.

    I want to change demographics now.

    --
    Try to hack my 31337 firewall!
    1. Re:Shows what they know! by Anonymous Coward · · Score: 0

      Think yourself lucky. Can you imagine what my wife will do to me when she sees the message from Amazon reminding me of my girlfriend's birthday?

  32. As we can see... by darthgnu · · Score: 1

    ...users are once again the victims of a braindead patent system. Personal information and software are too things that get very ugly real quick when patents get in the way.

    --
    Freedom is strength, Ignorance is peace, War is slavery.
  33. As long as they don't use the "Clippy" interface by Nova+Express · · Score: 4, Funny
    It looks like you forgot your anniversary again! Would you like to:

    1. Buy an expensive gift?

    2. Buy a really expensive gift?

    3. Spend $50 for the special "have the invoice dated last week" HubbySaver(tm) feature?

    4. Cringe in abject terror?

    5. Sleep on the couch?


    --
    Lawrence Person (lawrencepersonh@gmailh.com (remove all "h"s to mail)

    http://www.lawrenceperson.com/

  34. Re:Brick & Mortar purchases can give you away, by datastalker · · Score: 4, Funny

    Not only that, but try ordering a gift subscription of "Zoobooks" for someone else's kids. I now get mail for every child's product under the sun. I'm single, and childless, and it's annoying.

    However, it's only slightly less annoying than the mailing list I'm on where they've confused me with my Dad, and I get AARP and health care mail all the time.

    Put them together, and somewhere, there's a database that thinks I'm a 70 year old that's having tons of kids.

  35. New kind of form letter by Tablizer · · Score: 5, Funny

    Dear short, fat, balding, over-the-hill, poorly-dressed, divorced and lonely couch-potato. We have some wonderful discounts to fit in with your special life-style....

  36. This is a huge waste of energy and time... by Taiq · · Score: 0

    WHY would they want to know these things?

    --
    I make mistakes. Don't we all?
    1. Re:This is a huge waste of energy and time... by shawb · · Score: 1

      To offer you things that you (hopefully) will be likely to buy?

      --
      I'll never make that mistake again, reading the experts' opinions. - Feynman
  37. Comment removed by account_deleted · · Score: 1, Interesting

    Comment removed based on user account deletion

  38. Shit! by Anonymous Coward · · Score: 0

    It's my anniversary!

  39. Just more marketroid pidgeon holing by MCTFB · · Score: 5, Interesting

    If you read the article a little deeper, the general idea is that the software system described is used to guess the purchasing habits of friends and family based on stereotypes derived from information gathered from these messages.

    This is no different than someone assuming that if you are some random black guy who happens to like rap music that if you send a message to another friend with the keyword "rap" that it assumes that the recipient of that message must also like rap music.

    When marketroids are allowed to segment human beings into every imaginable stereotypical group they can think of, it may be useful for making those advertising dollars a little more efficient, but the cost to society is huge in that people stop sharing similarities as they are encouraged to go retreat to their own little islands of likeminded thinkers.

    It is almost like politics in America right now, where pollsters and political pundits have managed to reprogram much of the American electorate into foolishly believing that they are part of some narrowly defined group like the "religious right", or "extreme left" or that they are a "Reagan Republican" or a "NASCAR Dad".

    So, instead of society being encouraged to try to create art, ideas, products, services, government programs, etc. which try to serve the public good in a general way, the only thing you see nowadays is ridiculous levels of customization in everything around us that divide people rather than unite them.

    It is like people can now go to whatever news outlet they want whether it be the Communist Broadcasting Service or Fox News not to get an objective view on what goes on around the world, but rather to hear news with a distinct political spin to make themselves feel better about "being right" when it comes to their position on any given issue.

    This is just another step in the corporatization of America where people voluntarily give up their freedom and rational minds by being fooled into believing that allowing corporations to create a virtual caste system through modern marketing methods is actually a good thing.

    1. Re:Just more marketroid pidgeon holing by Anonymous Coward · · Score: 0

      So... read much Chomsky lately?

    2. Re:Just more marketroid pidgeon holing by Secret+Agent+X23 · · Score: 2
      This is just another step in the corporatization of America where people voluntarily give up their freedom and rational minds by being fooled into believing that allowing corporations to create a virtual caste system through modern marketing methods is actually a good thing.

      A bit off topic, but this touches on an idea that I had an idea just yesterday. I think they should revamp congress. Instead of having the states elect senators and representatives, let congress be made up of handpicked members from the boards of Fortune 500 companies.

      So, instead of hearing a soundbite on the news where a senator is saying, "My esteemed colleague from Rhode Island," you'd hear him say, "My esteemed colleage from Disney."

      In other words, just drop the pretense.

    3. Re:Just more marketroid pidgeon holing by fedork · · Score: 1

      I agree with you as far as the picture you paint, but I think you are wrong saying it's American or any new. It has always been like that everywhere. I looks slightly different, but is all the same ages old "divide and conquer". And it is probably just the result of human psychology - we want to hear what we like.

      --
      ...remember good 'ol times when IP used to mean Internet Protocol....
  40. Re:Brick & Mortar purchases can give you away, by Anonymous Coward · · Score: 0

    Some friends of ours got a card in the mail shortly after they had a baby

    Many doctors & hospitals sell this info to any marketer.

    Another common marketer is a 3rd-party picture or video service in the hospital. New parents buy pictures for friends & relatives, not knowing that they're going to be marketed to death. It is even in the fine print of some of these contracts.

  41. Re:Brick & Mortar purchases can give you away, by Anonymous Coward · · Score: 0

    A year later they got a "happy birthday" card for the baby with some coupons and such.

    I've heard of these cards arriving to parents of a baby who died. That's gotta suck.

  42. In Capitalist America... by Junior+J.+Junior+III · · Score: 0

    In Capitalist America, birthday presnt gives away YOU!

    --
    You see? You see? Your stupid minds! Stupid! Stupid!
  43. Re:Brick & Mortar purchases can give you away, by yRabbit · · Score: 1

    About a week ago, out of the blue, I received an ad for some sort of lawn-care product, get a green lawn, that sort of stuff.
    Curious.
    Um, I just live here, I don't own the property or house or car or anything.

  44. I'm buying... by CrayHill · · Score: 5, Funny

    I'm buying Christmas cards tomorrow....


    ...that'll throw them off my trail...

    1. Re:I'm buying... by Anonymous Coward · · Score: 0

      Its tomorrow, did you get the cards yet?

  45. Why even bother? by WebHostingGuy · · Score: 1

    You can just call up ChoicePoint and get all the data you want.

    --
    Quality Hosting e3 Servers
  46. I hope they do better... by gkuz · · Score: 1
    But the company may vastly increase its predictive capability in the future.

    I once bought a music theory book on Amazon. Shortly afterward, it recommended to me, on the basis of that purchase, that I buy the book called "Maestro" (Bob Woodward's book about Alan Greenspan.)

    Well, I thought it was funny.

    1. Re:I hope they do better... by back_pages · · Score: 3, Interesting
      Before Christmas Amazon had the "gold box" recommendation thing (I think it was in beta). It would have 10 special offers just for me like once a week. It was so hilarious that I would wait till my friends were around to see what they suggested.

      I usually had 2 different pairs of gold earrings, at least 4 kitchen appliances (the most obscure you could think of - stuff like spice grinders and $250 coffee makers), and a power tool (usually a router or circular saw). They were all SO random that we were making drinking bets and stuff on what would come up next.

      I see that Amazon seems to have discontinued that service... wonder why.

    2. Re:I hope they do better... by bitingduck · · Score: 1

      Before Christmas Amazon had the "gold box" recommendation thing

      They've had it for years. I started seeing it several years ago, and always like to click through it for cheap thrills. It was very funny to see the stuff that they would try to sell me. The one thing I did get was a Silpat (look it up) for about half off. After a while it started to look like a lot of the things might be closeouts or overstock.

      I haven't seen the Gold Box for a while, but it may be something you only see when you shop on amazon a lot.

  47. It won't work by benjamindees · · Score: 5, Interesting

    I had a similar experience with HP. Somehow I got subscribed to a newsletter from visiting their website. It was mostly worthless, but I'd scan them every once in a while to keep up with their products and things.

    After a time the newsletter was re-vamped, and I got something saying they would now be suggesting articles and things to based on my "preferences". Somehow I remember it was an exciting new HP AI technology they were testing, and HP would be offering it to their business customers.

    At first, the suggested articles weren't very "personalized" and wading through a bunch of suggested articles that seemed to have nothing to do with my interests made me want to unsubscribe.

    All of a sudden, though, I began getting suggested articles like "Don't you think Linux sucks? Click here to read more" that would actually link to articles on the HP website talking about how Windows had a better ROI or something. Although the articles were real, the "suggestions" that pointed to the articles were obviously computer generated or pieced together from a list of pre-generated phrases.

    Needless to say, I've since unsubscribed to this most unhelpful service. I'd like to take this opportunity to give an obligatory "fuck you, Carly".

    --
    "I assumed blithely that there were no elves out there in the darkness"
    1. Re:It won't work by Anonymous Coward · · Score: 0

      Wow, that new Harry Potter book sure sounds different from the last five.

      P.S.
      Is Carly a new character in "HP and the Half-Blood Prince?"

  48. Better colours by Anonymous Coward · · Score: 0
    1. Re:Better colours by Anonymous Coward · · Score: 0

      So, you're either stuck with this color scheme, or you go to shit.slashdot.org. Either way, you've dealing with shit.

  49. Been there, done that... by Black+Copter+Control · · Score: 1

    Does a story count as prior art? Arthur C. Clarke did it with waterbeds and geosynchronous satellites.

    --
    OS Software is like love: The best way to make it grow is to give it away.
  50. Random out-of-context quote from parent by Anonymous Coward · · Score: 1, Funny
    I don't mind giving up my gender

    Hehehehehehehehe

  51. Re:Title is misleading by Anonymous Coward · · Score: 0

    Which is why granting a patent on this obvious idea (and the even more obvious let's implement the obvious idea in software) is absurd. I think you really can patent breathing if you are a big enough corporation with lots of money to spend on lawyering. USPTO just doesn't seem to give a damn anymore.

  52. Uh-Oh... by jpiggot · · Score: 1
    Hmmmm...this explains why Amazon looked at my previous purchases (rubber tubing, astro-glide, book on "Feeding Your Pet Goat, handcuffs, black vinyl mask) and sent the police to pay me a visit.

    Damn e-commerce ! (shakes fist at the sky)

  53. It'll still make them happy by Black+Copter+Control · · Score: 1
    All you have to do is buy 'inappropriate' gifts for your friends and it'll keep suggesting more of them!

    As long as your credit card isn't declined, they'll still be happy. They don't care why you're buying more just as long as they do. Either way the new system is doing it's job (getting the money from yours).

    --
    OS Software is like love: The best way to make it grow is to give it away.
  54. Thoughtful giftgiving is out the window by nEoN+nOoDlE · · Score: 1

    This is terrific! In the future, companies won't even ask you to pick a gift for your loved ones, they will just automatically charge your card for an item that the database assumes your loved one wants and just sends it to them. You don't even have to be a part of the process anymore, let alone spend time getting to know your loved ones and what they want. Woohoo!

    --
    Don't trust a bull's horn, a doberman's tooth, a runaway horse or me.
    1. Re:Thoughtful giftgiving is out the window by Anonymous Coward · · Score: 0

      And to think, executives used to have secrataries for this purpose. To be fair, they also had secretaries for other purposes too (at least according to porn.)

  55. Re:Brick & Mortar purchases can give you away, by michael.creasy · · Score: 4, Funny

    I ordered a gift from Victoria's Secret once. Now they send me their catalogues all the time. I really don't mind.

  56. This is not bad news by bananahead · · Score: 1

    Amazon has always impressed me with their recommendations based on my prior purchases, as well as their 'Others who bought this also bought these' suggestions. I have always felt like it was like having a store clerk along with you that would actually shut up and go away if I tired of them. I personally like this touch, as I sometimes am just impulse shopping and looking for something to read. NetFlix does the same thing, suggestions based on prior viewings and ratings. WHY IS THIS BAD? Answer: it isn't, except to those wacko aholes that seem to object to anything that might somehow 'infringe' on their personal space. I say bullshit. If you don't like it, don't use it, or even better, don't use the site that offends you. Then go get a membership to the ACLU so you can object to EVERYTHING all of the time. If technology is working to make my life easier, I like it. As long as there is an opt-out method somewhere, I find it hard that anyone can object to this sort of stuff. Hell, execs pay big money for personal shoppers that remind them about upcoming events that might require a gift. They love it. Email coming in that says 'HEY STOOPID, IT'S YOUR SISTERS BIRTHDAY! She likes the following stuff... You want it gift wrapped?' This is all good in my opinion.

    --
    A most overlooked advantage to owning a computer is if they foul up there's no law against wacking them around a bit.
    1. Re:This is not bad news by Anonymous Coward · · Score: 0

      "I like it, I find it hard, I like, I, I, I, bla, bla, bla"

      You're the wacko a-hole, trying to impose your mongoloid view of the world on others.

      Hey, jerk, if it was opt-IN, then sure, fine, mongoloids like you could opt in all you like, who cares. Let them order you up some arm bands while filling your order for brown shirts, for all I care.

      But your suggestion of opt-OUT is just stupid and unworkable.

      Welcome to earth. There just happen to be other people here, with different opinions than your own. I hope you enjoy your stay.

    2. Re:This is not bad news by shawb · · Score: 1

      I personally quite agree with you, except so often that "As long as there is an opt-out method somewhere" part is so often missing or totally broken. Or gets you flagged as a terrorist (I'm not saying that it actually happens, I'm just saying that the perception of it possibly happening is there.)

      --
      I'll never make that mistake again, reading the experts' opinions. - Feynman
    3. Re:This is not bad news by bananahead · · Score: 1

      www.aclu.com Just in case you lost it...

      --
      A most overlooked advantage to owning a computer is if they foul up there's no law against wacking them around a bit.
    4. Re:This is not bad news by bananahead · · Score: 1

      After you call the ACLU and join, consider this: You are opting in by using their site, that is what free will is all about. You don't like it, don't use their site or service. You liberal wack-jobs are all alike.

      --
      A most overlooked advantage to owning a computer is if they foul up there's no law against wacking them around a bit.
  57. hah! I'll show them by CAIMLAS · · Score: 1

    Hah! I'll show them. Little do they know I don't buy anniversary presents!

    --
    ~/ssh slashdot.org ssh: connect to host slashdot.org port 22: too many beers
  58. Just today I trimmed the recommendation sources by JimmytheGeek · · Score: 1

    I hit their site, bunch of book listings shoved in my face. I noticed a "Why was this recommended?" link above each entry. Based on a record of my past searches, it decided I was "interested". I removed each entry.

    Got a generic page, with Harry Potter and..."On Bullshit" http://www.amazon.com/exec/obidos/tg/detail/-/0691 122946/qid=1111027850/sr=8-2/ref=pd_csp_2/102-7806 153-5984110?v=glance&s=books&n=507846

    Presumably because of my penchant for fsking with busybody datamining/privacy invading outfits. Pretty clever.

  59. Patent??? by Davidge · · Score: 1

    WTF? How is Statistical Data Analysis a patentable process ?

    For crying out loud, it's basic mathematics and data mining, not some new inventive device/process.

    --
    David de Groot Snr Systems Engineer
  60. Re:Brick & Mortar purchases can give you away, by segoy · · Score: 4, Interesting

    My dot-com experience was with a company that administers a loyalty program. We would collect data from all of our partner businesses, and attach them to persons using the credit card numbers.

    From there we had simple heuristics to look for paterns (activity at a catering establishment and a purchase at a bridal shop?) and sell these profiles back to partner businesses for targeted advertisement.

    Outside of only paying in cash, and never using your legitimate information except where absolutely essential, I can't see much way to avoid it. Way things are going, it'll only get worse unless we enact legislation to prohibit that kind of activity.

  61. Amazon.com's intelligence... by krunk4ever · · Score: 1

    Currently Amazon makes personalised suggestions to customers based on previous purchases by that customer, previous web pages browsed and comparisons between customers who have bought similar products.

    So when it says, since the purchase of the Linksys 54G Wireless Router, your recommendation is this lovely 4 slot extra-wide toaster, it wasn't being sarcastic, but was actually serious?

    I get the craziest recommendations some times, including tons of jewelry and kitchen appliances which I never even visit on the Amazon store. If they screw easy recommendations like that up, I wonder how messed up they'll be guessing my age, sex, birthday, etc...

  62. Look on the bright side by Repton · · Score: 4, Interesting

    I think we're all missing something important, here: It's a patent.

    This means that ONLY Amazon is allowed to ruthlessly invade your privacy.

    So all you have to do is not shop at Amazon and you'll be safe from the data miners forever!

    --
    Repton.
    They say that only an experienced wizard can do the tengu shuffle.
    1. Re:Look on the bright side by paulthomas · · Score: 1

      Until they license it.

      -Paul

  63. Re:Brick & Mortar purchases can give you away, by Jah-Wren+Ryel · · Score: 2, Interesting

    They probably got your info from the phone company. They teleco's sell all the info they have on you to anyone with the bucks. I always get my phone number listed in the name of an imaginary roommate (because it is free versus paying for an unlisted number which is not really all that unlisted) and you would be surprised all the weird stuff my imaginary friends have received in the mail over the years.

    --
    When information is power, privacy is freedom.
  64. Re:Brick & Mortar purchases can give you away, by Jah-Wren+Ryel · · Score: 1

    Does that company still exist? If so, what is its name?

    I've been talking about that kind of CC# based cross-referencing for years, but I've never been able to give people a concrete example. Having the name of one company that actually does that kind of work would be useful, if for no other reason to make people take my point more seriously.

    --
    When information is power, privacy is freedom.
  65. I've discovered your pattern: by purduephotog · · Score: 1

    You are a sucker ;-)

    May I interest you in a list of pocket lint? Very cheap at 2000$ an ounce...

  66. Re:Brick & Mortar purchases can give you away, by Anonymous Coward · · Score: 0

    Yeah it does. But worrying about that too much isn't worth the sterility that would occur in society. Imagine being too afraid to ask an old buddy you haven't seen in a while "So, how're the wife and kids?" for fear that they died in a plane crash. That level of fear over breaching social etiqutte would almost be like being British.

  67. Wasn't waterbed "invented" by Heinlein? by antispam_ben · · Score: 1

    When he described it in a hospital in "Stranger in a Strange Land"? Heinlein wrote years later (ISTR in "Expanded Universe") that the company that first started making waterbeds sent him one, and he never put it together.

    --
    Tag lost or not installed.
    1. Re:Wasn't waterbed "invented" by Heinlein? by Stephen+Samuel · · Score: 1
      Yep. you're right. (at least about 'Stranger in a Strange Land' -- can't say anything about him not building the waterbed. The story I got was that someone tried to patent it, and he provided the prior art to block the patent.

      It might have been a competitor to the blocked patent that provided the free waterbed.

      --
      Free Software: Like love, it grows best when given away.
    2. Re:Wasn't waterbed "invented" by Heinlein? by Black+Copter+Control · · Score: 1

      Yep. Found a reference.. apparently from Heinlein himslf. Looks like both the patent and the free (un-assembled) water bed occured -- but as unrelated incidents.
      (and, yes -- the other response is from my alter-ego).

      --
      OS Software is like love: The best way to make it grow is to give it away.
  68. Re:Brick & Mortar purchases can give you away, by Anonymous Coward · · Score: 0

    For the love of God, Montressor - now they'll find out about me!

  69. Prior art? by GrBear · · Score: 1

    I think my grocery store does this too with their 'membership discount card'.

    Ever since I quickly went into the store to buy a box of Milkbones(tm) and a box of condoms, I keep getting spammed with ads for farmboys.com and puppybangin.com!

  70. A little knowledge is a dangerous thing. by KFury · · Score: 1

    Amazon notices you buy expensive gender-reversed gifts on an annual basis and assumes it's your wedding anniversary... or possibly your mistress's birthday.

  71. That line from Jurassic park... by mabhatter654 · · Score: 4, Insightful
    reminds me of the classic line in jurassic park where the mathmatician says "you patented it, slapped it on a lunch box so exicted that you could, you didn't think about if you should"

    I think that's why tech people like here at slashdot tend to be anti-technology when everybody else thinks it's great....basicly we're sickos that have already explored where pervasive stuff like this goes...but we're so far out there nobody will listen to us till it's too late. The biggest "oxymoron" I've had in that department was trying to explain why this type of techo-spying is so bad for employers and workers and such to a HR manager who has a religous Phd in administration and was a baptist minister... That showed me that even the brightest most well-intentioned people really don't understand just what they're giving away in the electronic/information era! When even the most scholared religous people don't "get it" how can you expect all the grandmas and grandpas out there to understand that we may have to stop using the internet for "everything" because to make it "safe" requires giving up too much of the personal freedom and responsibility we enshrined in the Constitution. Too many people don't really understand how and why the Constitution was written...it was written by a bunch of left-wing nut jobs...even for their time... but it was that radical thinking that made it stand the test of time...remember the politicans first attemept at the US didn't work!

  72. Well that would be smart. by interstellar_donkey · · Score: 1

    I can see it now:

    "Dear valued customer: Judging by your current online reservations at hotels.com and corresponding purchases at lingere.com, chances are your wife is about to discover yet again one of your torrid affairs! May we suggest purchasing a lovely bouquet of "forgive me" flowers from flowers.com and a stunning heart shaped diamond pendant from jewerly.com?

    This is a valuable opportunity to purchase her forgiveness in advance, and save countless nights on the couch! And since this is your fourth affair in as many years, we'd like to extend a frequent customer 10% discount!"

    Ahh the Internet... is there nothing it can't do?

    --
    The Internet is generally stupid
  73. Doesn't work so well by xbradlyx · · Score: 2, Insightful

    The problem with Amazon's sugestions is that they don't know which books or cds you bought for yourself and which ones you bought for someone else. For example, I bought my mom a Mary Higgins Clark book last year and now everytime I go to Amazon I get all these recomendations for romance novels.

    1. Re:Doesn't work so well by Stonehand · · Score: 1

      Well, as the article notes, Amazon gets more information to work with if you're buying it and explicitly asking Amazon to gift wrap it or include a special message, or if you use particular keywords in a submitted review.

      You probably aren't giftwrapping something bought for yourself, after all. Likewise, if the delivery address has a different name from the regular billing and shipping addresses... and depending on the nature of the gift and timing (e.g. habit of purchasing jewelry early February) there may be additional circumstantial information.

      --
      Only the dead have seen the end of war.
    2. Re:Doesn't work so well by xbradlyx · · Score: 1

      I don't get gift wrapping for anybody. I figure the big brown box is good enough for me to save the $3.50. Also, I get what your saying about the shipping address and all that, but they should just have a little check box if the item is a present. That would be a lot easier that trying to deduce the timing and nature and every purchuse. -Bradly

    3. Re:Doesn't work so well by Skidge · · Score: 1

      If you mark something as a gift when you buy it, they'll ignore it when they make recommendations, I believe. Also, you could go into the recommendations section and there's a page in there that will let you change your ratings and say "Don't use this for recommendations" and things like that. I went through and removed gifts with that and got much more appropriate recommendations afterwards.

  74. Three people accounts by baomike · · Score: 1

    If it was just me that might work, but for my wife (on the same account) and my son (same account).

    Xbox games to mysteries to tech books, usually the time of publication.

    Good luck

  75. Re:Brick & Mortar purchases can give you away, by Anonymous Coward · · Score: 1, Funny

    Vic's totally ROCKS IT.

    the models are ATTRACTIVE and don't look like they are pumped full of silicon

    you can find things to buy for the GF

    they send it to you for free

    how can you go wrong?

  76. Re:Brick & Mortar purchases can give you away, by Anonymous Coward · · Score: 0

    Quote:
    Outside of only paying in cash, and never using your legitimate information except where absolutely essential, I can't see much way to avoid it. Way things are going, it'll only get worse unless we enact legislation to prohibit that kind of activity.

    Maybe another way to avoid this if people like you, realised that this sort of activity is wrong, and didn't do it for a job.
    I'm sure you'll just say that if you weren't doing it, someone else would. But it has to start somewhere.

    Why wait for legislation to stop you from doing something which you know is wrong?

    Word

  77. Buy it again, dammit! by Anonymous Coward · · Score: 0

    I've found Amazon does often recommend products I'm interested in, but it also seems to frequently recommend things I already own (and that I have check the "I own this" box on). It also seems to push certain products more than others . . . For instance, one day the front page was recommending This Year's Model to me in three different places. I ended up receiving it as a gift from someone some months later, told Amazon I own it, and I still see it on the front page with some regularity.

  78. Googlezon! by Anonymous Coward · · Score: 0

    Google and Amazon join forces to create: Googlezon.

  79. new demographic by Anonymous Coward · · Score: 0

    Debby does Dallas 2:30 am
    3 bags of chips and microwave hamburgers 3:00

    this sounds like the profile of a /. user!

  80. And the problem is....? by AndresFerraro · · Score: 1

    What's the problem with an store that helps me find what I need, when I need it? So they have a good guess on when my family events are, and what my sex/marital status/etc is. That's it. They have a guess, it may be a good one, it may be an excellent one, but it's just that -a guess- and not hard data.

    --
    -Andres.
  81. Predicting the future. by dr.badass · · Score: 4, Funny

    Amazon makes personalised suggestions to customers based on previous purchases by that customer...the company may vastly increase its predictive capability in the future.

    Given Amazon's unerring ability to recommend only books that already own, I imagine this means that they will begin recommending the ones that I have just added to the cart.

    --
    Don't become a regular here -- you will become retarded.
    1. Re:Predicting the future. by a24061 · · Score: 1
      Given Amazon's unerring ability to recommend only books that already own, I imagine this means that they will begin recommending the ones that I have just added to the cart.

      In the next stage of assimilation, Amazon will automatically, predictively order books for you just hours before you would have ordered them anyway! And you'll like it!

    2. Re:Predicting the future. by jc42 · · Score: 2, Insightful

      Hmmm ... I've been impressed by the wild innacuracy of Amazon's guesses about my tastes. I've ordered lots of things from them. But when I look at their recommendations, my reaction is often "Why the @#*%$ would they think I'd be likely to buy that?"

      They have a looooong way to go before their guesses are accurate.

      (Of course, it may have something to do with my eclectic tastes. I recently ordered 3 CDs: one of traditional Quebecoise accordion and fiddle music, one of Chinese pipa music, and one a Grateful Dead album. I wonder if this crashed any of their software? ;-)

      --
      Those who do study history are doomed to stand helplessly by while everyone else repeats it.
  82. Re:Brick & Mortar purchases can give you away, by Anonymous Coward · · Score: 0

    That's nothing... we've been getting diapers in the post intended to *fit* the youngest child of the family who lived in our house before we did. Over the past several years (yes, years), the diaper size has increased to the expected growth rate of that child (doesn't really fit anyone in our current household :) We anticipate that after a certain number of years, we'll not be getting many more of those mailings :)

  83. Oh, look! A Subject! by baudbarf · · Score: 1

    Yet one more reason not to mindlessly perpetuate the tradition of birthday celebration!

    --
    You can run but you can't hide, except, apparently, along the Afghan-Pakistani border.
  84. Yahoo scares me more! by aquarian · · Score: 1

    Yahoo is the one I'm already steering clear of. When you start using their free email, they're constantly trying to hook you in to personal ads, financial info, groups, chat, etc. As you get into using all these services they're able to compile a pretty comprehensive dossier on you. No matter what BS you give them when you initially sign up, when you finally pony up with a credit card for enhanced mail, personals, etc., they've gotcha!

    What Amazon knows by tracking what books I buy for myself and others pales in comparison.

  85. Re:Brick & Mortar purchases can give you away, by Anonymous Coward · · Score: 0

    Hold out for the adult-sized diapers.

    I did, and late night coding sessions have never been the same since!

  86. Sif that'd never happen to me by Anonymous Coward · · Score: 0

    http://tinyurl.com/48ok3 The Schrodinger equation plays the role of Newton's laws and conservation of energy in classical mechanics - i.e., it predicts the future behavior of a dynamic system. It is a wave equation in terms of the wavefunction which predicts analytically and precisely the probability of events or outcome. The detailed outcome is not strictly determined, but given a large number of events, the Schrodinger equation will predict the distribution of results.

  87. Re:ONLY IF YOU LET THEM by symbolic · · Score: 1


    I do my absolute best to make sure that my identity is NOT part of most transactions. This includes the grocery store, and anything I buy with cash, which is most items. In fact, just today, I had a little incident at a store where they overcharged me for something. I brought it to the attention of the cashier, and in order to give me a refund (cash, mind you), I had to sign a form with my name and telephone number. Usually I make a fuss about this, but I obliged- except I made sure that both were completely illegible. I also made a huge deal about this at an electronics store when I had to return something that was a total piece of junk. A cash purchase, and they make me sign something. I made it very clear that I wasn't going to sign anything. The CS rep talked to someone, and then they talked to someone, and finally they just let me have my refund.

    Most of all, I DO NOT USE PLASTIC. Even with these so-called "loyalty" cards, there are ways to deal with them. I'd actually be kind of pissed if I was geting stuff like this in the mail...it's not like they actually give a damn, and even more important, it's not like I'd WANT them to give a damn. It's none of their business.

  88. Privacy? by zsau · · Score: 1

    This is a YRO if ever I've seen one. And I haven't. Because its a stupid category that should be removed.

    --
    Look out!
  89. oops. by mrselfdestrukt · · Score: 1

    I wonder if they will pick up a pattern with my online shopping. I usually buy a new blow-up doll and some vaseline just before valentines day.

    --
    "I used to have that really cool,funny sig ,but it got stolen."
  90. Hibernate and become a hermit by WaldoXX · · Score: 1

    The solution to this problem is to block all net traffic to your computer... problem solved!

  91. In related news by SpaghettiPattern · · Score: 1

    In related news it is stated that according to the United Retailers Interchange New Estimates (URINE), shop keepers already adopted these types of cunning deductions years ago. One shop keeper in Farton declares: "For instance, when a customer drops in for a bar of soap I can easily deduct that he is likely to be filthy, male, between 20 and 75 and that he really needs a new toupet. Of course, the fact that I know Mr. Johnson and his cheap slut wife from the swingers club me and my Doberman frequent helps a great deal. But you shouldn't underestimate the Sherlock in me."

    --

    I hadn't the slightest objection to his spending his time planning massacres for the bourgeoisie... (P.G. Wodehouse)
  92. patenting the obvious again by blitz487 · · Score: 1

    Yeah, they patented the idea that examining the text on the card for "birthday" allows their amazingly innovative and advanced software to deduce that the recipient of the card and gift is having a birthday on that day.

    Next, they'll patent the english language

  93. Re:ONLY IF YOU LET THEM by Anonymous Coward · · Score: 0

    Paranoid much?

  94. Illegal in Europe ? by heikkile · · Score: 2, Interesting

    I suspect this would fall foul on the European data protection laws. If I have no business relationship with (say) Amazon, they have no right to collect my personal information. The fact that someone else buys a thing for me does no give *my* consent to keep info on me, to spam me, or to inform other people about my private life, like anniversaries.

    --

    In Murphy We Turst

    1. Re:Illegal in Europe ? by Anonymous Coward · · Score: 0

      True. Note, however, that it doesn't matter whether _you_ are an EU citizen or not. The deciding factor is whether the server is in the EU, so you're not safe from US companies.

      If you suspect that Amazon in the UK is keeping records on you although you're not a customer of theirs, send a snail mail requesting any and all information they have on you. Regardless of whether they refuse to answer, claim they have no data on you or admit they do, you have enough of a case to get your local authorities interested.

  95. Amazon recommendations not good by grahammm · · Score: 2, Insightful

    Before doing this, i think that Amazon could do well to improve their existing recommendations. Where I think they do badly is that if you buy an X, where X is something which there are several brands and/or models but which you are only likely to want one of, they recommend many alternatives which you might have considered when making the initial purchase but do not want now that you have made your purchase.

    Example from personal experience include USB SD/CF etc readers and foreign language dictionaries.

  96. OMG by appleLaserWriter · · Score: 1

    I'm shocked.

    I will only buy hemp products from hippies for cash in the future.

    naaaaah, I think I *will* buy that coolpix 8400 from amazon.

  97. Re:ONLY IF YOU LET THEM by oliverthered · · Score: 1

    So do I, but the arseholes at BT put my name in the phone book which I told expressly them not to. for one I don't even have a phone at home I only use the line for the Internet.

    I hope I can get them fined.

    --
    thank God the internet isn't a human right.
  98. there should be no patent for this by Kergan · · Score: 2, Insightful

    This is just so weird. As far as I remember, Emile Durkheim theorized how and why it is potentially valid to do this kind of population sampling, stat crunching, and infering a century ago. And in doing so, he was mostly finishing the work that Karl Marx started roughly 50 years before him.

    Why on earth should amazon be awarded a patent for reinventing sociology?

  99. Re:Brick & Mortar purchases can give you away, by britneys+9th+husband · · Score: 1

    My address clearly contains the word "Apt", as in APARTMENT. This does not stop me from getting junk (snail) mail offers to refinance my mortgage.

    --
    Hear recorded Slashdot headlines on your phone! New service beta testing. Just call (248) 434-5508
  100. DPA by t_allardyce · · Score: 1

    Amazon UK's data protection register entry, looks like it just expired too.

    Amazon

    --
    This comment does not represent the views or opinions of the user.
  101. Re:Oh, look! A Subject! by PigleT · · Score: 1

    Quite, it's the great American way, isn't it? Celebrate lots of things a year, but all of them increasingly commercialised to the point of losing speciality. Everything gets commoditized sooner or later.

    --
    ~Tim
    --
    .|` Clouds cross the black moonlight,
    Rushing on down to the circle of the turn
  102. Re:Brick & Mortar purchases can give you away, by Anonymous Coward · · Score: 0

    Uh huh.

    I live in a condo building (i.e. I own it and have a mortgage). 20 units. So what am I supposed to use for an address?

    XXX Mary Lane, Condo 602?
    XXX Mary Lane, Unit 602?

    Try giving that to an order rep. It goes in the "APARTMENT" field.

  103. Also from the Journal of Obvious Results... by HomerJayS · · Score: 1

    Demographics are used for targetted advertising. Film at 11:00.

    Can we please stop posting articles that fall into the "Well, Duh!" category?

  104. My ex'es father was receiving by crovira · · Score: 1

    Canada's Baby Bonus (paid to new 'heads of households') & Old Age Pension (paid to 65+ year olds,) because he had a wife that was half his age.

    In his case that database would be entirely accurate.

    --
    MSBPodcast.com The opinions expressed here are my own. If you don't like 'em... Think up your own stuff.
  105. Problems for cheaters.. lol by uncledrax · · Score: 1

    So I see a future where people that buy gifts for their side relationships.. and the wife checking the email.. lol

    --
    ----- The internet has given everyone the ability to have their voice heard equally as loud.. even if they shouldn't be
  106. No purchase necessary by SgtChaireBourne · · Score: 1
    No purchase necessary. A few years ago, I checked out house loans at all the banks in the area. I left a unique, clean e-mail address each time I filled out a form. Magically, I started getting spam shortly thereafter on one of the addresses with lines like "dear prospective homeowner ..."

    Since the bank associated with that address was running MS on at least part of it's visible-from-the-net infrastructure, I tend to figure that their servers or desktop machines got cracked. Though it is possible that an insider sold the address.

    --
    Beta is broken and the link to classic doesn't work. Stop wasting our time or there won't be anybody left here.
  107. A quick ride to credit hell by SgtChaireBourne · · Score: 1
    As long as retailers don't ask for my social security number ...
    They can ask. Maybe you're gullible enough to tell it to them and set yourself up for identify theft or a fast ride to credit hell, but it's illegal for them to require you to tell you social security account number.

    If you politely refuse, they may squawk about their store's policy. However much a part of the policy it may be, it is also illegal to require it and they must offer an alternate method. Sometimes you have to speak to a manager to get it through. Then they'll squawk about their policy before shortly knuckling under and sheepishly admitting that the law requires them to provide and alternative.

    If that's a hassle, you can make up a number.

    --
    Beta is broken and the link to classic doesn't work. Stop wasting our time or there won't be anybody left here.
  108. Not so bad by Kaenneth · · Score: 1

    Is this anything worse than having a human salesperson make suggestions?

    I once bought a couple shirts with a friend at Nordstroms, and the 60+ year old female clerk explained to us what a 'Crisco Party' was.

    1. Re:Not so bad by alex_guy_CA · · Score: 1

      What is a crisco party?

  109. ooo time sensitive product pushing by Anonymous Coward · · Score: 0

    next thing you know we will have suggestions to buy christmas items near christmas

  110. They'll never be able to figure out who I am! by Gilmoure · · Score: 1

    I only buy sword fight movies, porn and sf books.

    --
    I drank what? -- Socrates
  111. From the blurb... by east+coast · · Score: 1

    New Scientist reports that Retailers could guess your age, sex, birthday and wedding anniversary simply from the types of gifts purchased for you online

    Hell, I could guess your age, sex, birthday and wedding anniversary too.... I may not be right but I COULD guess.

    Is there no end to the pseduo science?!?!!?

    --
    Dedicated Cthulhu Cultist since 4523 BC.
  112. Re:Brick & Mortar purchases can give you away, by bleckywelcky · · Score: 1

    Has anyone else gotten that Gillette razor with the disposable heads near/around their 18th birthday? I got one. A few years later when my brother turned 18, he got one. These bastard companies are in every facet of our lives! But the joke is on them, I use a Schick razor now! Hahahahah. Wait, did they merge?

  113. You bastards!! by ripcrd · · Score: 1

    How dare you try to make my life easier. I shall sick the dogs on you and all your kin. /me crawls back in hermit hole.

    --
    --Somewhere there is a village missing an idiot.
  114. you car says your food order? by Anonymous Coward · · Score: 0

    Hyperactive's software, called Hyperactive Bob, is currently slashing waiting times and wastage in US fast food restaurants by predicting with 90% accuracy what food customers will order from the type of car they drive to the store in.

    whew; good thing I don't own a car...

  115. I'm no so sure... by DanCentury · · Score: 1

    Based on my purchases they probably think I'm a 16 year old Japanese school girl. Is it wrong for a 36 year old man to buy Puffy AmiYumi CDs?

  116. Vegas, baby! by dbretton · · Score: 1


    Hell, the casinos have all that information on me and more, including:
    what tables/machines I prefer at what time of day and day of week
    what drinks I prefer
    how I like my eggs for breakfast
    how often I pee
    etc.

  117. You gotta mix it up a bit... by catdevnull · · Score: 1
    It's kinda like when your woman sends you to the convenient store for tampons. You don't just buy the cotton ponies, you buy like a pack of gum, some beer, maybe even some Swisher Sweets even though you don't smoke. Be sure to pick up a Guns and Ammo magazine.

    Anyone looking at the indvidual receipts is going to come to any of these conclusions:
    • You're white trash
    • You're a white trash woman
    • You're a white trash man covering up a tampon purchase
    • All of the above
    What do you care? It could be worse--Netflix could think you're gay.
    --

    I might know what I'm talkin' about, but then again, this is Slashdot...
  118. Re:Brick & Mortar purchases can give you away, by LPetrazickis · · Score: 1

    Last time I checked, Victoria's Secret digitally removed nipples from the photographs. No offense, but there is something disquieting about breasts that really do look like smooth melons.

    --
    Is this a sigs-optional kind of place? 'Cause I am totally down with that if you know what I mean.
  119. Late Gifts by MartinB · · Score: 1

    Actually, Figleaves (UK Underwear online merchant) have had a service like this for a while.

    At checkout, there's an option to say "This is a late gift" and FL will put in a "Oops - we screwed up. The purchaser ordered this in time for $significant_date and we weren't organised to dispatch it early enough. We're very, very sorry" type card.

    I'm not sure if it even costs anything, but sure as hell gains loyalty from their customers (defined as "the people who spend the money").

    Ah, I've just given the game away, haven't I...

    --

    The only thing you can accurately describe as "Scotch" is a sticky tape made by 3M. And it's

  120. The solution by Anonymous Coward · · Score: 0

    This is why you need separate Amazon accounts.

    "Items you recently viewed:
    'Amazing Teen Sluts!'
    'Asian Party Girls v12'
    'Mein Kampf'

    Mr Bush, click here to logout..."

  121. One more detail... by Anonymous Coward · · Score: 0

    ...and probably posting to Slashdot at this very moment.

  122. Whoops. by Anonymous Coward · · Score: 0

    I really shouldn't have ordered that copy of Lolita from Amazon last week. Sure, I know it's for an English literature class, but I doubt their software will think so.

    I'd best clean up the apartment, since the feds will be by soon...

  123. Re:Brick & Mortar purchases can give you away, by hawk · · Score: 1

    It's been a few years, but wearly in amazon's customer profiling, someone wrote a great piece about how amazon had decided he was a pregnant gay male . . .

    hawk

  124. Thats not the least of it by Anonymous Coward · · Score: 0

    I'm tired of models wearing panty liners to hide their camel toes. I want to see that groove damn it!

  125. Do you blame them? by hawk · · Score: 1

    For some reason, it seems that the models objected to surgical removal . . .

    hawk

  126. Marketroids demographic by Anonymous Coward · · Score: 0

    I wonder what pigeonhole marketroids would put themselves into? Probably the "Quasi-racist, misanthrope, narcissistic, I'd sell my mom for a buck" demographic.

  127. Re:Brick & Mortar purchases can give you away, by Star+Stealing+Girl · · Score: 1
    Vic's totally ROCKS IT. the models are ATTRACTIVE and don't look like they are pumped full of silicon

    They don't look like they are pumped full of silicon? Have you seen a real breast before?

    --
    All my money went to Nigeria and all I got was this lousy sig. . .
  128. Famous last words... by schon · · Score: 1

    "Hey kid, you look 11, and judging by the fact that you're blowing candles out at a Chuck E Cheese, I will wager your birthday is TODAY!"

    Isn't that the last thing that Jeffrey Jones said before he got arrested? :o)

    "Lock him up and throw away the key!"

    I guess so. :o)

  129. Putting 2 & 2 together by HeyLaughingBoy · · Score: 1

    This article comes at just the right time for me. I'm at work and this morning I got a notice in the mail about a commercial building up for lease/sale. Couldn't understand why it was send to my office until I remembered that the last real estate investment group meeting I went to, I gave them my work phone #. I'm positive someone did a reverse phone lookup and sent it here to me because of my attending that meeting. Even more so since it didn't include my mailstop that wouldn't be available from Google or the like.

    Sneaky bastards, but clever :-)

  130. I don't buy gifts by burdalane · · Score: 1

    I don't buy gifts, and nobody buys me gifts, at least not through Amazon, so I guess this doesn't affect me that much. But from the recommendations I get based on the books or software that I buy or look at sporadically, Amazon probably thinks I'm an entrepreneurial computer programmer who likes to kill people. I'd say that's a pretty accurate guess.