DIY Electronic Paper Display
An anonymous reader writes "LinuxDevices.com has an article about a development kit for prototyping device displays based on electronic paper technology. The kit includes a 170dpi, 6-inch (diagonal) SVGA (800 x 600) EPD (electronic paper display) module supporting four shades of gray, and a small computer module that runs the display. EPDs provide bright, high-contrast, thin, lightweight displays that remain legible under 'any lighting condition' -- much like newsprint. Once an image has been 'printed,' no power is needed to hold it."
... but can you wrap your Christmas presents with it?
At the moment, I wouldn't rush out to build this. What I am doing, is waiting for somebody in the community to make it, break it, fiddle with it and make it better and higher res. I'd really like to see contributions to E-Ink and the other digital paper methods come from the online community, and I'd really like to see myself using this technology too.
What comes to my mind is placing the paper in an 'in' tray and having it have the next item of business printed onto it.
I'll subscribe to Slashdot when I see a month without a dupe, a typo, or an article the "editors" didn't read.
I don't know about anyone else, but I've been looking for a dev kit like this forever. Even just as an E-Reader (what the dev kit is preconfigured for) the possibilities are tremendous!
I'm a bit annoyed that it's taken 30 years since Xerox first developed the idea, but at least it's here now. Just imagine if this technology catches on. No more need for paperback books (you can keep all the latest on your pocket reader), technical books can finally be portable now that page graphics can be shown in detail, and eye strain will reduce considerably as your eyes can lock onto something that's actually there rather than simulated by a beam of light.
Javascript + Nintendo DSi = DSiCade
I seem to recall reading about this once before. It sounds like an interesting idea, but what are the real advantages over, say, LCD?
My only other thought is: Save an eTree.
Ignore Alien Orders
I get the weight saving, but surely a standard screen is just as cheap, if not cheaper and would have the benefit of colour. I have never heard anyone complain about the weight of their PDA, Mobile or digital watch
Yeah right, Like Im gonna write a sig.
$3000.00
Ok, I was wondering why they didn't have the price somewhere on the web page. Clicky-look-see the order form, and you find out: they're serious when they say it's targeted at development shops, at three kilobucks.
...
/ah, darn. waited long enough for a reasonable ebook, can wait some more
yes, we have no bananas
I have used the LibriE electronic book mentioned in the article, which is available in Japan. I felt that it was an adequate replacement for a book, with an easily readable screen. Changing the page had some delay, but on the other hand so does changing the page of a real book. I imagine that the target audience of this are people wishing to read books on crowded Tokyo trains. Since less space is required this could be a good book replacement, after the cost comes down a bit. Biggest problem for their target group surely must be reading newspapers on the train, since they require a lot of space to open. It would be nice to see them provide newspapers for easy download to these devices.
I know this is supposed to be great technology -- basically, like paper, not a stupid LCD. Easier on the eyes.
S CLZZZZZZZ_.jpg
And yet, when I looked at the photo, I thought -- hey, that looks like crap. I don't want that. Stay away, UGLY!
What gives? Does the E-ink display really look so bad? Or is it just a bad photo for the dev kit?
Here's a typical product that looks way more appealing:
http://images.amazon.com/images/P/B0007Y79B2.01._
http://www.thebricktestament.com/the_law/when_to_
At $3K per kit, that's more than I was planning to spend for wrapping paper this year...
This sounds misleading - I bet they haven't tested the legibility when a nuke explodes 5km away.
I can finally upgrade the second oldest technology I own - Paper.
Now all I need is a spoon with a laser level in it.
I would love to make a bluetooth screen detach for my PDA... I wonder what the pixel refresh is like, can it scroll text or page it?
I am loving the idea of a simple light weight newspaper that can talk to my PC or PDA (or TV, via PC tv card, capture the captions, and place them on here... or something.. or show tv guide..)
I wonder if it is a cold screen too, something compfortable about that...
So many possibilities, so little time.
bah
#hostfile 0.0.0.0 primidi.com 0.0.0.0 www.primidi.com 0.0.0.0 radio.weblogs.com
Sad to say, I suspect that they don't care in the least about hobbyists. They want to sell to PDA/ebook/mobile phone manufacturers. They would hope to sell a couple of hundred to this market in the hope that one of their customers will make a popular product and order several thousand of the screen (without the devkit) later on.
Reality is defined by the maddest person in the room
Gumstix SBCs measure 3.15 x 0.79 x 0.25 inches (80 x 20 x 6.3mm) and are powered by Intel XScale PXA255s clocked at 200MHz or 400MHz. F-series models include a 60-pin high-density connector which can be used to connect audio, serial, USB, and other expansion boards. Connex models add a 92-pin bus header which can be used to attach high-speed CompactFlash and CFIO cards, such as Wi-Fi radios and 10/100Mbit Ethernet modules.
This is about as powerful as my puter from 1996.
The paper is a good idea, but the color LCD is much nicer. Let's hope they find a way to increase strength and decrease the size of a typical battery.
He who knows best knows how little he knows. - Thomas Jefferson
Wow it's $3,000 and you have to fax in the order form. I feel like we're back to 1995 when simple electronics costed a ton and everyone used the fax machine. Well I guess this isn't exactly "simple," it's probably one of the coolest displays ever. See here for details.
...but even so, to answer one of your criticisms, a colour version is indeed available (yes, linked to near the bottom of the original article!). Like OLEDs, it's going to be several years before these get cheap enough to consider using as an e-book (or whatever). I'm interested, also, whether this e-paper technology would scale up really large - e.g. could it eventually be used as a TV screen like they're eventually proposing for OLEDs?
I've been thinking about battery life and laptops. The problem is that unlike my phone or pda, my laptop can't make it through a whole working day on one battery. I put an amp meter in the power supply line and removed the battery so I could get an idea of what the major drains were. The biggest current drain is the hard disk when it is being accessed. A flash drive would solve that problem. The display also seems to eat a lot of current. So, a laptop with a flash drive and an electronic paper display would seem to be one way to improve the battery life on laptops. Of course the price of this development kit and the fact that it is only monochrome will keep me from trying the experiment any time soon.
I've been following e-ink for at least 4 years now. This kit is not new, it has been around for at least 2 years. How is this news?
/.
--
Then again. It's not news until it's on
twice.
You can't handle the truth.
With E-paper, you can get a much larger chunk - 8.5x11, and it's as easy on the eyes as actual paper. Did you ever notice how much reading for 8 hours from a CRT will strain your eyes?
I've just been reading slashdot all night for 14 hours straight, you insensitive clod!
Aaaaaaaaargh my eyes are crying blood!
#hostfile 0.0.0.0 primidi.com 0.0.0.0 www.primidi.com 0.0.0.0 radio.weblogs.com
This is the PDA every linux user (or maybe just me) has ever wanted. High rez, low power consuption, nice size, simple CPU. Open API. Who cares if it only has 4 levels of gray, that's all you need if your planning on doing work.
And these people think they need to sell it as a dev kit? It's a product already, just give it a shell.
On the other hand... $3000? Is that Canadian money?
I would rather be ashes than dust!
so "DIY" now means, buy a pre-built $3,000 development kit from a corporation?
I'd hardly call it a "DIY" kit at a cost of $3,000. And it's not shipping for at least another month. And judging by thier screenshots, even simple fonts look fairly crappy at this resolution and only 4-level grayscale. If it were $150 I'd consider it for a home project. If it were $1,000 for the devkit with a promised volume price of under $100, I might consider developing a product with it, if I already had a great idea that I was fairly confident of. But for $3,000, who's buying this first-gen technology devkit with unknown technological future and unknown (but probably high given the devkit cost) pricing?
11*43+456^2
...does it run Windows?
-- A good compromise leaves everyone mad. --Calvin and Hobbes
1000 ms (grayscale mode) 500 ms (1-bit mode)
$3000 for a 800x600 B/W screen (four levels of gray)
Takes me back about 25 years.
Fair enough that it is new technology - but I guess this is for lab testing only. Unless you are a real early adopter nut!
This comment was written with the intention to opt out of advertising.
You could literally buy a ton of regular old paper and ink for 3,000, and it would be money much better spent. I love the idea of E-Ink but 3,000! I couldn't justify spending that much on a finished E-Ink product, let alone on a bunch of components that I'd likely end up toasting by accident.
After reading the order-form, I noticed that the answer to your question is in there: for 1-bit operations: 2 fps, for grayscale: 1 fps.
Intosi
remain legible under 'any lighting condition' -- much like newsprint.
Since when is newsprint legible under 'any lighting condition'? My LCD screen is definitely way more legible in the dark than a newspaper.
No more cheap paperbacks, either, as publishers DRM their books to "expire" after a certain amount of time or number of readings.
This will put me in the vanishingly-small number of paper lovers here on /. but for me, nothing--nothing has yet replaced the serendipity of actually browsing through bins of books or records...that's how I found a lot of my favorites. There's also something very personally touching when you find a volume of poetry, say, that had been someone's schoolbook before you were born--and find, written in the margins and fly-papers, the sonnets of some unknown schoolboy Petrarch to his Laura...now that's power to hold.
"National Security is the chief cause of national insecurity." - Celine's First Law
Since when do we have gay ad-hominem arguments for jokes?
Slashdot, grow up.
If you're another GNAA troll with a missed opportunity, get a clue to humour yourself.
No, I get it. You have absolutely no right to give me the ritual yhbt-yhl-hand.
Go get a clue. Or a sense of humour.
As usual, Slashdot manages to link to a vaguely interesting article and be completely incorrect and misleading in the title and summary.
This is *not* intended to be built by you, the hobbyist -- it is no "DIY" kit.
This is intended for people like Sony who want to be selling products based on this in a year or so. For them, $3k is more than reasonable, and not particularly out of line with the dev kits for many more mundane systems.
What is cool about this from the Slashdot reader's standpoint is that:
(a) It runs Linux. Linux is becoming dominant in the embedded world. Why not? It's flexible, there are no licensing fees, it's quite powerful, it's very well tested, and there is a huge pool of application developers available to hire from when you need to write your apps. The only drawback over a custom OS is memory usage -- but, hell, memory is getting cheaper every day, and for a high-end embedded device, it's not a big chunk of the cost.
(b) With any luck, it means that companies will start shipping e-paper products within two years or so. The last crop of "ebook readers" pretty much failed, which I think is too bad -- too expensive, and people didn't like the DRM. Perhaps the lower battery requirements of e-paper will make it feasible.
(c) The display drivers are open source. The concept of making drivers open source, the idea that it's valuable to avoid being stuck with hardware in your product that has NDA requirements, may be spreading. Maybe not. It still makes me hopeful.
Any program relying on (nontrivial) preemptive multithreading will be buggy.
Instead, you could just go for a Sony Librie ebook reader ($420 + $50 shipping). It comes packaged in a case, runs Linux, there is a dev community, and it is possible now to develop your own content for it.
The bulkier thing there seems to be the power supply.
Some more technology is needed!
Maybe Computers will never be as intelligent as Humans.
For sure they won't ever become so stupid. [VR-1988]
Well, I suppose when they sink >$100m of VC money into this business, they eventually have to start showing some revenue. With $3000 development kits. Boy, I'm impressed!
LOL
I will wait a bit, thank you.
I'm all for this. Yes it is costly, but most dev kits are. I have decided to start studying again and the average number of pages each of my books has is 850. These books are massive and heavy."..no thats not a bomb in my bag, just a book officer". I can only fit two in my general purpose backpack at any given time. I travel by train 2-3h per day. I can't wait to see more of these devices out there so that I can read without having to lug around tons of books or require high power consumption like laptops do. Not all the trains here have power points. I wonder what the cost of the devkit and the devices produced are going to be like in a years time.
Does anyone know how flexible this eInk active-matrix display is?
The development kit looks mounted on a firm electronic board. What I am looking for is this exact development kit, but one that I can roll up.
Anyone know? Or know of any other development kits coming/already out that are basically just like this eInk product, but flexible?
Thanks!
The point is that reading text in notepad or from a pdf file should NOT require my laptop to be plugging along, wasting precious battery life on ubiquitous yet completely unimportant colors and movement. It's text. E-paper will open up a VAST new range of functionality, AND people seem to be forgetting that it is viewable from all angles, can (eventually) be rolled or scrolled up when not in use, and (perhaps most importantly) combats the horrible eyestrain that comes from attempting to read a full-text novel on an lcd screen. This is basically solid-state text, a book that's only one page long yet contains all the works of Tolstoy. Haven't you been lusting for this forever? Its the future, people! How long before these things are equipped with Wi-Fi, and can download the day's New York Times automatically and without the environmental and industrial cost of millions of wasted sheets of paper? How long before you're checking your email in a format that's actually READABLE at small screen sizes? How long before e-paper ASCII porn becomes the bee's knees? :P
Also, its important to note that in those other towering industrial countries (ahem, you know, OUTSIDE of the US, where we got so much of our tech to begin with), small one-application devices are MUCH more common than full-out computers for the user-on-the-go. Considering that our cell phones can do basically anything BUT display readable text, having a device that can fill that gap is beautiful. And speaking of cell phones, I'd gladly go to a monochrome e-paper display for a phone that would last me 50hrs on a charged battery...while you're clapping all 'special-needs' at your 16-kajillion color screen for the first 5 hours of the road trip, I'll be functional till we're back home. All of this goes to combat the rediculous bass-ackwards element of high-end technology - that the simple things are many times as difficult and power-consuming as the complex.
We look at technology right now in terms of best and brightest. But e-paper is a tremendous step towards what technology WILL be - an integrated, scalable, and subtle extension of our biological lives. I have NO doubt that we've got a humanistic renaissance coming up in a few years here, and we'll look back on widescreen displays and "gotta-have-it" superficial devices in the same way we shake our heads at the oily, pastelled veneer of the 80's. When technology TRULY becomes a part of our lives, when function overtakes form, wasting timeenergymoney so that we can watch Scary Movie between classes is going to seem pretty sophomoric, yes?
seems like a great thing that's about to happen. i would really like to see the continued development of this, where we can have entire newspapers that change, and you only need one sheet with a wireless subscription.. this should also tie into google's wireless internet across the us (if that's ever to come). but i have a question- if it is so paper thin, how durable is it? i'd just hate for them to start marketing them at expensive prices and have stuff end up like, "Hey honey, look at this new newspaper I just got.... SHIT, just ripped it." :P
Has everyone else forgotten already? Here is a real-live e-ink product from Seiko
Lordy... I expected something like $1000 or so- that's typically what an engineering prototype costs you if you're not getting one gratis from the manufacturer. A gumstix isn't THAT expensive. That E-Ink panel can't be THAT expensive.
$3000 is pretty steep for what we're seeing here. I'd have difficulty signing off on something like this
if Coollogic were still 100% in that space... That thing's just too damn expensive for words right now.
I am not merely a "consumer" or a "taxpayer". I am a Citizen of the State of Texas
Wow - I just had this realization: One should be able to photocopy anything displayed on any of these "electronic paper displays". I'm not entirely sure why anyone would want to, given that the data is already in nice, easily-copyable digital form anyway. But, given that you can't photocopy current computer displays (well, not in the normal sense - there's always PrintScreen->Photoshop), this seems like an interesting new development.
Is there a security risk here? You can put a TPM/DRM/copy-protect chip in the device to prevent people from distributing digital copies, but you can't keep them from just running the thing through a photocopier. Perhaps it's not more of a security risk than we have right now with normal paper documents, but I just thought it was an interesting idea.
The Gumstix they're bundling retails for no more than $250. What is that thing made out of? Diamond?
I'd have difficulty signing off on something like this as an Engineering eval set, even IF my company,
Coollogic, were still 100% in this space. As much as I'm VERY interested in developing things around
the tech, I can't see me spending $3000 as an early adopter for a touch-panel UI device tech. I mean,
I might do it, but that price tag gives me pause. That's a damn workstation for an employee,
folks- or two depending on the workstations I'm signing off on.
I'm having to agree with you on that one- that price tag had better come down hard and fast or they're
just not going to get people to buy off on it. No matter HOW good that something is, if it's in that
consumer electronics space, it'd better not be costing a fortune to obtain even the engineering samples
of it- people just won't buy the stuff. And if people are penny pinching on the BOM as they typically are,
those panels ought to be priced at about the $100-200 price point to get people to be using them
over LCD's and OLED panels.
I am not merely a "consumer" or a "taxpayer". I am a Citizen of the State of Texas
Paper to black ink contrast ratios are around 60:1 and better. This device claims a contrast ratio of 8:1. While no doubt it's a neat device for development, It's not ready for prime time.
Besides, the last thing I want is for the inevitible draconian copyright restrictions that will come with such electronic books. At least a book is mine to read whenever I want and lend to whomever I want. Also, it doesn't need batteries.
The Gumstix they're bundling retails for no more than $250. What is that thing made out of? Diamond?
:-/
:-)
Amen. $3000 just isn't reasonable. I could grab all the parts from Digikey, design my own board for printing on Pad2Pad, pay for someone else to assemble/test it, and I'd STILL have at least $2000 in my pocket! They can't believe that anyone is going to think this device is cost effective when we can't even afford the dev board.
P.S. Your Journal entries expire after a few days. No one can post there anymore. If you want to allow people to email you, create a GMail account and set it to forward to your real account. That way you can shut it down or move to a new address if it ever begins to annoy you.
Javascript + Nintendo DSi = DSiCade
I have seen chip sets that cost 8$, but the dev kit is $120. Quit expensive. I am guessing that an e-ink interface is less than $1k in quantity. But that is still expensive.
I prefer the "u" in honour as it seems to be missing these days.
anyone want to back me for 30%?
The Kruger Dunning explains most post on
If so, note that they'd be unwise to try to recoup R&D costs from dev channels. Display costs, yes, but R&D costs get distributed over the (eventual) user base, which they want to have be as large as possible, which means they want to sell to devs just at materials cost (if that high).
- First they ignore you, then they laugh at you, then ???, then profit.
They don't yet have a plant that has been turning out thousands of these a day for three years. They don't yet have a well-defined supply chain for whatever it is that these E-ink things are made of. They don't have any of the economies-of-scale that make things cheap.
$3000 is a lot to spend on a prototype. But it's cheap considering how new this is. Consider trying to buy an IBM PC motherboard and 640K of RAM in 1977. Check out the Heathkit (sob) catalogs of the era and see what new things really cost. And don't forget to adjust those prices by inflation.
It's pronounced "Newkyuler."
I know DIY home owners that spend far more on there tools.
Or DIY auto repair, or DIY computer building.
The Kruger Dunning explains most post on
Actually, in most portable devices the display refreshes itself anyway, to save power. So the CPU can be stopped or even turned off when the screen isn't being updated already. So the only power being consumed is by the LCD. And LCDs are very power efficient, as anyone who has used a digital watch or similar thing can attest. eInk does remove this additional power consumption, if you don't need to change anything on the screen and don't wave the device around too much, it will retain what is on the display with no power at all.
Also, a PIC is not necessarily a good choice for this setup. Microchip (makers of the PIC) are really best at making true microcontrollers. Microcontrollers don't have any external bus, which limits your total memory in the system to the internal memory. PICs do have a decent amount of memory, but this amount of memory would rapidly be gobbled up just holding the frame buffer for this screen and the bitmapped fonts. An ARM 7 is the most likely candidate for a device using this type of screen, and it probably already has one in the eInk.
eInk does look great, the display is much like paper in that it uses reflected light well, and works from any angle. So it is quite readable.
http://lkml.org/lkml/2005/8/20/95
I wonder what the pixel refresh is like, can it scroll text or page it?
Wonder no more. From the spec:
2 bit refresh (grayscale): 1000mS
1 bit refresh (B&W): 500mS
So no, you can't scroll. Further it takes a peak of 1800mW (760mW average) during the active portion of the refresh. This is an average current of 230mA during refresh (3.3v supply) with a peak of 545mA. Most rechargable cells will be fine with that - it's not a good load for AAA non-rechargable cells, nervermind watch batteries. Perhaps a supercapacitor can help out there.
This gives about 31,263 page refreshes using a 2AH lithium ion cell, not counting current used in other electronics.
This unit is glass, and while it may be slightly lighter than a similar LCD, users likely won't notice too much of a weight difference. The first generation is not going to be any lighter than the current generation PDA.
This type of system may work well with the sliding bar page update. As you read text slowly changes to the next page fo the parts you've already read. It appears as though there's a bar sliding down the page just above where you're reading. You go to the top of the page to continue, and the bar eventually wraps around as well. This mode may actually use more average current than changing the page all at once, but the user never pauses reading - waiting a full second for an update can take some getting used to, and during action sequences (where you tend to read faster) it can be quite abrupt to have to wait and it will seem to take longer.
There are many suitable uses for this type of display. Reading is obvious. Crossword and other "pen and paper" puzzles will be great, especially once they get pen functionality working. Taking notes would be ok. Signs, clocks, public information kiosks.
Not so great for internet use. But imagine having a "clock" on the wall with 802.11b that had sections for weather, latest headlines, and other information that one would use to plan their day. It would only need to be updated periodically. This kit could easily perform this function, and with bluetooth could even update your phone or PDA with the latest articles, emails, etc to read on the train/etc.
-Adam
No you can't (realistically) scroll text. it takes a whole second to draw the draw the screen. ;)
No, this sucker is electrical. ;)
Ed Wedig
Graphic design services
docbrown.net
Step 2. Connect video card output to monitor or TV.
Step 3. Load up your favorite PDF fullscreen.
Step 4. Turn off screensaver.
Step 5. Display image, unchanged, for a month.
Enjoy your new epaper! Requires no video card to remain on-screen, can be disconnected from PC for reading "on-the-go"*
*For on-the-go display, we suggest a 12" monitor or a rear projection TV with wheels.
I'm Rick James with mod points biatch!
Orders can be placed by completing and printing out the order form, and mailing or faxing the form to E Ink.
This is ironic considering what this company is trying to accomplish.
I think DIY in the thread title is a bit misleading. I mean, come on... hobbyists? Somebody has probably mistaken the goals of this dev kit. It's a dev kit, not a hobby kit. That means the manufacturer wants *developers* to buy it, not hobbyists. Developers that work for companies with deep pockets who will expand the technology and ship millions of units. That's more money than they'd ever make from hobbyists. Besides, from my experience where I'm sitting right now, cutting edge technology usually has scarcity in hardware. A girl in the next room down from me solders components onto our boards by hand. When the device breaks I don't get a replacement. There isn't one. I take the broken board back over there and let one of the guys hook it up to an o-scope, trace to the malfunctioning part, then he gives it to her to replace that part, again by hand-soldering. So, yeah, $3,000 for a dev kit. That's what you get when you're paying a team of EE's to make these things from scratch.
(and I hope a lot of other people's dream application) take this screen and a QWERTY keyboard of the same size, and put them together in a folding clamshell case (very thin, very light) that you can plug into a Treo or Tungsten. Notetaking, email, websurfing on the go, with a decent sized screen and keyboard, low power, persistent display, ooh ooh baby.
Downmodding is the refuge of the weak. Don't downmod, make a better argument!
Hardly. $3000 really aint bad at all. Spit in the bucket for people who actually hope to manufacture something based off this.
As for shitty resolution or no, the answer is an unequivocal absolute no. 800x600 on a 6 inch display is better DPI than all but the best laptops.
Myren
$3000? Is that Canadian money?
Have you checked out the exchange rate recently? These days my Google cheques are converting at about 1.15, a far cry from the 1.4 of a couple of years ago.
http://www.jinke.com.cn/english/v8/default.asp 290 grams with Li ion battery (just over 10 oz) 800x600 main display Plays mp3 as well USB 1.1 I/O Here it is for $150 or at least that is what was said in the newsletter (Blackmask.com)
$2800 for the flat panel- how can they be hand making that part, it's got to be produced with some sort of production process that is mostly automated because of the sheer numbers of elements that have to be right the first time? I just don't buy that it's that expensive. I could believe $1500 or so, but not double that. I know all about engineering evals- I'm the CTO of a company that was solely in the consumer electronics space at one point. The price they're charging for supposedly an inexpensive and superior tech- supposedly cheaper than LCDs and FEDs. Not at those prices it's not.
I am not merely a "consumer" or a "taxpayer". I am a Citizen of the State of Texas
In my experience, for early prototypes, the chips are often hand-inserted on the PC boards, and then the patch wires are wirewrapped on the back. I would not be in the least surprised if these are just barely beyond that stage. I wouldn't be surprised if the video driver (which is being released as free software) is being custom-written by a team of people in real time. Etc. A lot of those costs are treated as sunk when you go beyond eval, but I'm betting they're trying to break even now.
This is a surface mount panel. No wire wrapping. Looking at it, the electronics aren't that complicated. Again, tell me WHY it's $2800? I can buy $1000 or so, but there's just not all that much time invested in it's assembly. I just don't see where it's coming from- and I DO know about all of that. It's my job to manage this sort of thing in the first place.
I am not merely a "consumer" or a "taxpayer". I am a Citizen of the State of Texas
I did say that they were past the wirewrap stage...but, all the same, I didn't notice that this was surface mount technology.
Are you counting in the 80-100% markup for a customer buying at n=1? Remember that they bought those boards retail themselves, basically.
You're looking at this like a producer. As a past consumer of this kind of junk, it doesn't seem all that bad.