Wikimedia Proposes Advertising [Updated]
user9918277462 writes "The Board of the Wikimedia Foundation has announced a new partnership with the Answers Corporation, which provides the content for Google Definitions links. There is also a lengthy discussion, wiki-style for those who wish to participate." Update 10/25 18:42 by SM: An announcement has been posted on Wikipedia to help clarify the original submission (which thankfully was patently false and has since been cleaned up a bit, our apologies to Wikimedia). Answers.com will be creating their own co-branded version which will show ads and no ads will be shown on wikipedia.
Some issues really need to be clairified.
Wikis can be really horrible at these sorts of debates-- Sifting through the Wikipedia comments is like looking for a needle in a chickencoop full of hysterical chickens and misinformed roosters.
Plus, since most of the text can be changed at any moment, how do I know that what I'm reading is accurate at this time, and not the opinion of some troll?
1. Why does the Wikipedia board feel that they need advertisements? Are there budget problems or other financial issues?
2. What do the opponents to the advertisements propose as an alternative? *Alterative Solutions* almost always work better then a straightup Boycott.
3. What does this mean for the end user? Are there going to be advertisements within Wikipedia? I know what the submission says-- but the Wikipedia page itself says "Answers.com will launch a Wikipedia Edition of their popular 1-Click Answers software", which makes it sound like there Answers.com is simply offering their own "Edition" of Wikipedia with some adsl. I can redistribute most of the content in Wikipedia, can't I? Isn't that what some commericial online enclopedias do?
94% of Repubs and 21% of Dems voted to renew the Patriot Act
Isn't it funny how people are going to advertise -- on Wikipedia -- a project to keep Wikipedia free of advertisements? Check out this section: http://en.wikipedia.org/wiki/Wikipedia:Wikiproject _no_ads#Projects
This of course, just underscores the point made by Walter Block in Defending the Undefendable how even people who ridicule persuasive (non-informational) advertising as "wasteful" take every chance to engage in it themselves. (While the no-ads project may provide information, the advertisements they plan to use for that project do not.)
And yes, if the comment about the "irony" is still there, it was me.
Anyway, I just have to say: good riddance to bad rubbish. I've always complained that Wikipedia was infected with a socialist bias (like listing "ethical coffee" as a type of coffee bean, just to get in a little plug for another left-wing cause). Now, it gets to implode from that, since as we all know, socialists hate paid advertising.
Rank my idea: http://www.sinceslicedbread.com/node/531
Contribute information to a project which can turn around and make money with it?
I think that Wikipedia is a great service. The people behind it should be compensated for time, effort, hardware and bandwidth. I have no problem with advertisements to fund this. I mean, it is better than paying for a subscription!
Click here or here.
Didn't Wikipedia have a fundraising last time i checked? Why the need for advertising then?
The first priority should be keep the site clean, because that's one of the strengths of wikipedia, if i would have wanted advertising i would have went to any commercial info site.
It takes a man to suffer ignorance and smile
Be yourself no matter what they say
I don't mind this at all. This 1-click software is quite useful and others should be informed about it. Anytime I see a word that's unfamiliar I just alt+click and I get the wiki. Any application. Very nice.
Can I be the first to update the wikipedia entry on the AdBlock extension with a filterset to hide the wikipedia ads?
Comment removed based on user account deletion
Wikipedia is fast growing in reputation and use. Advertising remains the single source of income for many websites. As long as the advertising is done along the lines of Googles advertising I cant see a problem. This coming from someone who uses Wikipedia plenty.
There will inevitable be some unrealistic people who want to get something as good as Wikipedia for nothing. I bet they didnt contribute. I did.
Theres always Encarta *cough*
Here's a deal of unknown value (for answers.com it obviously has value, market cap went up $8m on annoucement).
Folks like google offer to host, but don't seem to be taken up on the offer:
http://meta.wikimedia.org/wiki/Google_hosting
Does the board just want more $$ to play with (in other words, hosting doesn't give them the money they want to have the pleasure of spending)?
Wow. I just wasted 2 years of my life adding tons and tons of information to wikipedia for FREE.
They want to profit from all that information? I want a piece!!
I am so mad right now. Very very mad.
Why is it better? Either way the users end up paying for it, else no one pays for it and it dies. There's no OPM operating here. The only difference between direct and ads is that the paying burden is shifted to the minority that actually clicks on the ads. Everyone else gets a free ride on their backs.
But please don't call me left-wing, I love the NRA, capital punishment, and Wikipedia - ads or not.
Ads are a fact of life - someone has to schill to make ANYTHING happen. Nothing is free (as in Beer).
Enlightenment is a pipe dream. So where's the pipe?
There's an old saying that goes: to a man with a hammer every problem tends to look like a nail. I'm not saying I have all the answers, but why is it always the process of 'creating an artificial desire to buy products we are unaware of' (i.e. advertising) that is supposed to solve any financial woes? So many projects have started on a free basis and there is an old addage in marketing that stipulates that it is very hard to hike prices after selling something for less before (or giving it away for free). I think the key here is that online businesses and organizations must find some way to get compensated properly and more reliably (and less annoyingly). How about one would buy a monthly 'pass' that would permit you access to 100 sites of a certain type and for a dollar or two a month you have access to a wealth of information you are interested in. This would be a bit like 'packaging' in the cable industry (just it would be better structured). For the hard core among us there might be a a-la-carte menu they could choose from and pay a certain amount per site. I know this sounds a bit strange at first, but it's just a matter of 'redistribution' of funds and cutting out the middle man.
Do you think that all that advertising you see (or try to ignore so fervently) does not result into proceeds somewhere down the line? Of course some of us buy into it and we spend dollars that get rerouted back to the sites we access for 'free'. It's a very annoying way to make money (who likes advertising after all - and how much energy to we exert to rid us of it?) and it doesn't seem to work very well, meaning you need to cluster bomb the online population to achieve an effect.
Just imagine for a second if there were hundreds of high quality sites that were advertising free and that you could access. OR, if you refuse, access them for 'free' and look at the advertising. I really believe that could be a wonderful compromise. Any intelligent thoughts on the subject would be greatly appreciated.
- Ads should be relevant to the article, but I don't think pornography/drugs/gambling should be permitted. They'll only affect the image of the project.
- They must be noticeable, but not intrusive. No pop-ups! Text-based would be best, something akin to Google's.
- They must not seriously affect performance of the site. Wikipedia isn't exactly the fastest kid on the block right now, so I hope the addition of advertising doesn't make it choke.
Actually, after reading the vague press release, it seems like the ads won't be on Wikipedia itself.I'm writing this as an end-user of Wikipedia, not a contributor. If the ads are Google-esque, who really cares? I don't mind browsing past an ad or two if I can actually find what I'm looking for. My issue with the Wikipedia is that many times I come upon "a stub" that needs to be expanded. Now, the Wikipedia politely asks me if I'd like to add to the stub. The problem with that is if I knew the answer, I certainly would NOT be browsing the f&*^%$# Wikipedia looking for the answer. Given the inflow of dollars to fund more entries, this might make the Wikipedia more useful to everyone. I'm all in favor of that.
2 cents,
Queen B
HDGary secures my bank
I use gmail like 20 times a day, and I honestly never notice the text based ads. It should be possible to make unobtrusive ads, or even ads that are benficial. Let's say that I look up a movie on Wikipedia. Maybe I'll get an ad from a store selling the DVD for cheap? They already have external links to websites involved in an article. Maybe if those sites pay to get the ad, it'll help wikipedia.
Coca-Cola can be found in many resturaunts with health code violations, unlike PEPSI-COLA, which can be found in top-rated resturants KFC (tm), PIZZA HUT (tm), and TACO BELL (tm).
See also:
PEPSI
WILD CHERRY PEPSI
PEPSI EDGE
DIET PEPSI
Couldn't some people just simply mirror the stuff elsewhere and go on from there?
I agree wholeheartedly that this is a sad thing to happen. Information source of wikipedia's kind should not be mixed with business. Moreover, I was under the impression that they had received quite good money from donations.
1 Earth is warming, 2 It's us, 3 it's royally bad, 4 we need to take action NOW
Wikipedia is a great resource, and generally, I would tend to support the decisions of the organizers to fund it in the way that they see fit.
However, it is worth pointing out that they currently take in a substantial amount of donations, and that opening the door to advertising would probably blunt the enthusiasm of charitable givers.
I do hope whatever deal has been hashed out is worth a substantial fraction of currently generated revenues.
I see a lot of grousing in the linked discussion with people threatening to "leave and never come back". I'd wager almost everyone who is grousing uses Google, and this is exactly the same thing. Let's not forget that servers don't run on scotch mist and the bandwidth fairy certainly doesn't exist.
Someone needs to pay for this, and I don't see how relevant advertisements can detract from the site at all, in fact they will probably add to it a great deal.
If it was great big shiny flash banner adds with screeching canary gifs or something, I'd understand. The moaners need to put up, or shut up really.
C17H21NO4
Comment removed based on user account deletion
I wouldn't be opposed to unobtrustive text (google) ads on Wikimedia, but images or anything distracting is really pushing it. As long as the revenue is kept purely non-profit (supporting the cost of bandwidth and hardware, only) I find no grounds for objection.
This entry sponsered by Microsoft Vista. Vista - it'll give men three hour orgasms.
Unless you are a turing machine.
I think the bigger question is, can we edit the ads?
It always worries me when community-contributed sites start getting commercial. I wouldn't want to see another Gracenote happening.
Frequently Assumed Quandaries resolved:
- The deal is not finalized. Nothing is "struck" or required.
- Nobody is forced to use the software.
- There are no ads/adware/spyware in the software.
Er, surely there must be adverts in the software, or where does the money come from?? Dan100 (Talk) 18:59, 24 October 2005 (UTC)
The software lets you go to a web page, such as http://answer.com/foo - The web page has all the advertisements. -Fennec () 19:04, 24 October 2005 (UTC)
- The link to the software will only be at WP:TOOLS, nowhere else.
- A link to WP:TOOLS will be placed in the sidebar, not a link to the software.
- The tools page already links to non-free software.
- Answers.com could have posted their link on the tools page without offering the Foundation a cent.
- Bob Rosenschien and Jimbo Wales have been in firm and absolute
agreement from the beginning that the form of link chosen by the
community is up to the community.
- The community is free to remove the link from WP:TOOLS, but know that this will stop Wikimedia from receiving additional funds.
http://en.wikipedia.org/wiki/Wikipedia_talk:ToolsThe World Wide Web is dying. Soon, we shall have only the Internet.
Before everyone starts inventing stuff about wikipedia having banner ads, here's what the deal is: - A link will be added in the left side bar on Wikipedia to the WP:TOOLS page. - That page lists software that can be used to improve the user experience of the Wikimedia projects, such as toolbars and other web helpers. - On that page the 1-Click toolbar will be listed on top. - People using this toolbar and seeing the ads will bring revenue to both 1-Click Answers and the Wikimedia Foundation.
Obviously the artificial desire for whitespace didn't infect you.
"Just imagine for a second if there were hundreds of high quality sites that were advertising free and that you could access. OR, if you refuse, access them for 'free' and look at the advertising. I really believe that could be a wonderful compromise. Any intelligent thoughts on the subject would be greatly appreciated."
Because people love their illusions. They want to believe that they're actually getting something for nothing. Paying directly breaks that illusion. At least with advertising we can always tell ourselves "someone else is footing the bill". Unfortunately as I mentioned elsewere there's no OPM, in advertising, but those who actually buy something from the ads (remeber ads are for the purpose of getting people to BUY something) are the ones paying for the bandwith, and all the other costs. Everyone else is basically riding on their sacrifice. Just watching ads does nothing towards the bottom line.
I think that Wikipedia is a great service. The people behind it should be compensated for time, effort, hardware and bandwidth. I have no problem with advertisements to fund this. I mean, it is better than paying for a subscription!
Yours is a comment that is unaware of the following:
Six servers are now being hosted in France as squids, with another eleven in the Netherlands, and a further 23 in South Korea donated by Yahoo. The hosting and bandwidth have been donated. About Wikimedia (Emphasis mine). They clearly note that hardware is the major expense and that they only have two people on staff. When you say people behind it don't forget all the volunteers that don't even get a cent from the project and the efforts and countless hours they pour in for the community. Monetary incentive shouldn't be assumed.
Also note that this is still quite shortly after Wikimedia has received very close to $200,000 in donations and that this announcement is just over a month after the drive I would question exactly what was the purpose if the drive. Articles still exist on Wikimedia that state the following For the time being, we want the Wikimedia projects to remain free of advertisements. About Wikimedia.
Before anyone goes over-board either way please remember the content posted on Wikipedia, something like this can get blown way out of proportion, The prominence of any links to the service on Wikipedia will be left entirely up to the community. This is not a pay-for-placement deal. This respect for the community is absolutely insisted upon by both Bob Rosenschein of Answers.com and Jimbo Wales. 1-Click Answers. Let's just wait and see if this is left up entirely to the community.
In all likelihood, ad revenue would not go to new content. Rather, it would likely go to:
a) paying the operating costs of WP - serving data isn't cheap.
b) adding additional services to Wikipedia that may be more bandwidth intensive - like large files of video or software.
c) hiring moderators to clear out wikispam and help edit the wiki into a publishable "stable" form.
Hiring people to add content directly goes against the ideas of wiki, and besides - why should they since free work seems to work well?
My first question when I started using Wikipedia was, "How is this funded?"
Answer: donations. Since I have never given any money, I'd have no problem accepting ads.
I hope that the people who are complaining the loudest have given the most. Otherwise, they're mad because they can't get something for nothing.
IIRC, the original promise of cable TV was that, since I was paying a subscription fee, there would be no advertising. That obviously isn't the case any more. Now, if I chose to pay for cable (I don't watch any TV any more, let alone pay for it, BTW), I am paying for the opportunity to watch commercials.
Given that highly-successful precident, I can easily forsee your proposed packaging being bastardized in a similar fashion.
Of course, you're still working on the premise that there's stuff on teh Intarweb out there that I'd be willing to pay for, even for a couple bucks a month. Thus far, I've yet to find anything.
Anyway, if the ads are anything like Google, and given the nature of things I search for on WP, here's a look into the crystal ball:
ADVERTISMENT
Looking for cheap Roman Empire 2nd-5th Century?
1000s to choose from! http://auctions/
From the page:
Welcome to visitors from Slashdot. Please be aware that the Slashdot story is completely wrong. There is no proposal to have advertising on Wikipedia. There are numerous errors of fact on this page. (See below if you're interested.) --Jimbo Wales 19:12, 24 October 2005 (UTC)
Wikipedia is not an encyclopedia, it is a set of webpages maintained by far right and left wing drips. My hometown is Flint, Michigan. Michael Moore is NOT from Flint Michigan, but try to change it. His undereducated and underworked fanbois ensure that misinformation is the order of the day. Pick any issue that can have a political bias and some moron of a republican, or lemming of a democrat ensures that the truth is secondmost to their political point. It only has value for specific data (dates, times, etc), and when it is compared to real databases of factual data it shows up horribly by comparison. Let them add ads, then the Wintendo generation will be even less capable.
Wow, that's not a kneejerk moderation or anything.
For the humor impaired - this is a mock ad for Microsoft as possibly hosted on Wikipedia under the proposed ad program. I'll grant it's not that funny, but it certainly doesn't deserve to be modded down. Anyone with points want to fix this?
Slashdot - where whining about luck is the new way to make the world you want.
I, for one, do not welcome and will boycott our wikipedia/1-click overlords if they start advertising. Way to kill the project guys.
What are they saying.
"I am the king of the Romans, and am superior to rules of grammar!"
-Sigismund, Holy Roman Emperor (1368-1437)
Priceless, as the saga of bad quality slashdot editing continues.
OSS community deserves a better news website.
As altrustic Wikipedia is, the problem is the machines have physical monetary resources. Someone has to be paid to do the maintance. Someone has to be paid to do the bug fixing. Someone has to front the cash for the lifecycle of the hardware or whatever plan they have for deployment.
Unless people come forward to do this stuff for free they need to raise cash from somewhere to pay for all of this stuff. And unlike your "contributions" to Wikipedia, these things are hardly easy to do by a guy in his spare time.
As for "profit" I don't think Wikipedia has a profit motive but lets do the Devil's Advocate. What is wrong with a profit model based upon information mining in Wikipedia? The information is freely available for anyone to use as they chose. If I come up with a clever app that mines choice information out of it then do you still want your piece? The information should be free for anyone to find. For you, me, and Google. Hey wait...why aren't you harping on Google for your piece?
I'm perfectly happy for Wikipedia to find some sort of revenue stream to keep the thing going. Its either ads or donations/merchandise. Given my choice I would rather do donations and merchandise but I can't understand the financials on whether or not this is reasonable. Or maybe they can get lucky and find out they have a rich uncle who died and left them a fortune the size of the GNP of a small country?
You claim one and do one. Suck to be you.
From the page:
Welcome to visitors from Slashdot. Please be aware that the Slashdot story is completely wrong. There is no proposal to have advertising on Wikipedia. There are numerous errors of fact on this page. (See below if you're interested.) --Jimbo Wales 19:12, 24 October 2005 (UTC)
P.S. I originally posted this as AC so as not to be seen to be hording karma, but then I realised it wouldn't be seen if I posted it that way, so here goes again.
(Wouldn't it be nice if you could EDIT your posts on slashdot)
"Couldn't some people just simply mirror the stuff elsewhere and go on from there?"
And how does that change the fact that bandwith and servers aren't free? Think, man, think!
Here's my "thinking man's contribution" to the discussion. Since slashdot is always making a big deal about how wonderful BT is. Why don't all you "bandwith wants to be free" people copy the site, and set up bittorrents of each article? Sort of a "put up, or shut up" as it were.
Advertising just isn't the sort of thing that wikipedia should be getting into unless it needs to for support. Once the money crisis is over, it should stop showing ads.
The real litigious bastards...
Krabappel: Who can tell me the atomic weight of bolognium? ... delicious?
Martin: Ooh
Krabappel: Correct. I would also accept snacktacular.
Google and Yahoo are giving away bandwish and servers for free? eBay did give money to Wikipedia as an investment and not a donation. The board is run by a bunch people that don't have millions and work regular 9-5 jobs. The partnership with answers.com may be a minor change to the Wikipedia foundation but it's a sign of things to come. There's too much money and opportunity to ignore Wikipedia's advertising potential.
its a shame slashdot is not a wiki we could have strained out the inacruacies of the article post by now...
if i would have wanted advertising i would have went to any commercial info site.
The light bulb should be going on over your head at any second now. Let me try to help you light the bulb.
Perhaps, someone besides you decided that since Wikipedia is taking off and is being reported in mainstream news outlets, that it may be more valuable than the simple hobby project it once was. Perhaps they had thought that it was too much of a niche, hobby project to be commercially viable. Perhaps they now see it as having commercial viability. Perhaps they are thinking, I've put so much into this, why not get some money back out of it? Perhaps the dollar signs are lighting up in their eyes. Perhaps another communist has been seduced by capitalism. Perhaps another communist has not been seduced by capitalism but, has instead found an outlet for their greed and corruption. Perhaps you socialist/communist twats will get a fucking clue and realize that the world does not share your fantasies but, is instead willing to let you believe that they do whilest taking advantage of whatever you have to offer.
Perhaps...
I'm sure the people of Hawaii thank you for your insight into their language and culture.
GCHQ Quantum Insert installed. If only our tongues were made of glass, how much more careful we would be when we speak
Just recently, it was announced that Opera would start a partnership with Answers.com as well, mostly for their upcoming Opera 9 browser (which is available already as a tech preview). Seems like they're gaining popularity, and for having such a clean site I can't say I dislike it. Looks like a good site that aggregates info from various sources.
However, Wikipedia information/vandalism critics may be opposed to that Answers.com heavily use that service, and it's now starting to get seamlessly integrated in web browsers and spread to other parts of the Internet thanks to the GNU Free Documentation License, the reputable Google.com being one of them (they use it for definition queries as in define:slashdot and Who is Rob Malda). A lot of information control in the hands of you and me, in other words.
Beware: In C++, your friends can see your privates!
Bandwidth is not free.
Why do people think that sites like this -- that become immensly useful and popular -- can sustanin themselves without a steady revenue stream? A web site is not like TV or radio where you broadcast a signal over the air and any number of people can pick it up without killing your station.
I don't care how much time or effort anyone spent contributing content to the site. The fact is that SOMEONE has to pay to host that content and serve it to visitors.
From the Wiki FAQ:
So Mr. Wales pays for part of the operational costs and the rest comes from donations and a few grants and sponsorships.
We're not talking a few hundred bucks a year and a single server running out of someone's in-home LAN closet. A total of $739,200 was budgeted for the 2005 calendar year alone, and that's not pocket change.
First quarter fund raising earned a miniscule $96,648.70 and if they did as well (surpassing their goal by 25%) every quarter, they'd still be $352,605.20 shy of the 2005 budget.
Given the very little bit I know from looking at this information, I don't see it being an easy task to survive during their continued growth without some kind of revenue generating system on the site -- whether it be ads or subscription.
According to the Wikimedia Foundation's budget, the vast majority of funds (around 60%) received goes towards purchasing new hardware for hosting.
Chris
aterr - an open source threaded discussion board.
Why not set up two servers with the same content- one supported wholly by donations (with no ads), the other supported by ads (a la adwords), give them different (but close) URLs and see how it works out? If the free server gets plenty of donations, they will be able to support more users/bandwidth, on the other hand, maybe the ad supported site will get more money and be able to support more users/bandwidth.
Overall, the most important piece is that the raw data be now *and forever* free to anyone that wants it. Can't the licensing be limited to preventing the forking of a proprietary (non-free) but publicly accessable database?
Seems like Answers Corporation is making a grab for the Wikishare. Saw this posted on the the Uncyclopedia, the one true source for knowledge, earlier today.
The Uncyclopedia has announced a fund-raising (WORK FROM HOME! MAKE SIX FIGURES) partnership with Answers Corporation (http://www.gurunet.com/) and will replace all of the Uncyclopedia content with a growing (Buy PENIS enlargement products NOW!!!) number of unobtrusive advertisements. The Uncylopedia will recieve three easy installments of $19.95.
It's a sad day for the Wikispace.
And if you become a Slashdot subscriber, you can get this low quality garbage sooner than the general public! What a deal.
... made enough that you'll literally explode?
Because that'd be cool!
Akarsz Magyar Gentoo fórumot? Akkor
Some Wikipedians have created the No Ads Wikiproject in response.
Yeah ... because that's cheaper than taking the annual bill for Wikipedia hosting and bandwidth, dividing it equally amongst themselves, and forking over the cash.
I hope the proposed solution works for them. It's a lot more reasonable and likely to succeed than the No Ad version.
The Luddites were ahead of their time.
Comment removed based on user account deletion
Well technically, if it was Google-style ads (text only, relevant to the content) then indirectly, yeah. But not arbitrarily.
That is of course if you wanted to take your joke to another level...
Hey, QB, how does this sound? You hit a stub? OK, go read another source or two and then fill it in on Wikipedia.
"I would propose that if one looks at this legally then it is an unfair trade practice. To bad I am not a lawyer."
Apparently that's not all your not. All that your Internet fee pays for is permission to drive on the Information Superhighway. It doesn't entitle you to stop at McDonalds and demand a free Make Me Happy meal.
As the press release states, some Answers.com software will be receiving "chartered placement" on a Wikipedia tools listing in return for compensating the foundation. I suppose you might say that doesn't constitute advertising (as the "clarification" states) but it's a distinction without a difference.
demi
But really, I don't mind seeing ads in wiki pages at all. Actually, I think that Google's context ads would fit the concept quite nicely - due to the nature of encyclopedic articles, there should be more than enough keywords to produce ads with very high degree of relevancy.
What makes you think that more dollars would result in fewer stubs?
That presumes that advertising revenue goes into recruiting some subject matter experts. That seems unlikely.
Much more likely is that funding would go on sysadmins and hardware to run the project.
I don't think adverts would bring more content - just *faster* content.
Many systems have been tried: subscription, passes, "free" registration, micropayments, and so on.
People have been well trained to expect a free flow of information on the internet, with no encumberances. Ironically, the least annoying revenue generator from the user's perspective is advertising, since most people are well trained to ignore ads anyway.
I am aware of only one other method that has not been completely supplanted by advertising, and that is merchandising-only sites (e.g., Homestar Runner). However, this is rare and is itself a form of advertising (don't you think it would be obnoxious if everyone started wearing t-shirts from their favorite web sites?).
Toronto-area transit rider? Rate your ride.
I agree with the previous commenter who suggested advertising creeps into previously "free" services (like cable TV, or like the Web itself, if you can remember back to its pre-pop-up days) because folks can thereby delude themselves that they're still getting it for "free." (It never was free, of course -- it was only parasitizing one something else, e.g. the original Web was a parasite on government-sponsored research computing. But this is a secondary point.)
Problem is, advertising is not a permanent solution. Let us say users fall into three groups:
- Interested in the product and aware of it. These will buy with or without advertising, so money spent on advertising to them is wasted. Zero return on your ad dollar!
- Interested in the product but not aware of it. These will buy if you advertise -- so they provide a real return on an ad dollar. Initially these luscious targets may be plentiful, but as time goes by, the novelty of seeing ads in the new medium wears off, and ads by you and your competitors saturate the medium, they become very rare indeed, and you need larger and larger shotgun blasts of ads to hit one of these rara avis.
- Not interested in the product. Unfortunately, these form the majority, and while in the beginning they may tolerate the ads, in the end they will spend time and money to avoid them (cf. TiVO, the original cable TV, pop-up blockers, et cetera).
Alas, since folks in group #2, the existence of which is required for ads to be profitable, start disappearing as soon as the ads commence, the ads rapidly become less and less profitable, and the principle that "only a few non-intrusive ads will pay the bills" becomes less and less viable. Then ad bandwidth as a fraction of content bandwidth, and intrusiveness, start creeping higher and higher. This drives off the less thick-skinned people in group #3. Since these tend to be your more intelligent and thoughtful consumers, this tends to reduce the quality of your content (cf. the television), accelerating its degeneration into mindless trash, plus some of these folks may eventually become motivated enough to abandon the medium entirely for something else, e.g. the way smart people have largely abandoned the TV for the Internet, at least for now.I think part of the problem is the blindness of folks, enraptured by the collectivist fantasy, to the plain ugly fact that high-quality things and services cost labor and capital to provide, and in any free system the people who use those things and services will ultimately have to bear the cost of that labor and capital, one way or another.
If you refuse to fully accept this reality, and try to delude yourself that you can get someone else to pay the cost of production and delivery, through taxes or the "tax" of an advertising stream, then you just end up with a broken system in which you still pay the cost (for example by spending time and effort sifting real value from acres of trash), but in a ridiculous convoluted way that only increases your final burden.
Hence, I would reluctantly predict that unless the Wikipedians figure out some way to directly charge the users of the product for the cost of providing that product, they are dooming themselves either to extinction or a descent into a low-quality product in which increasingly rare nuggets of real value compete with an increasing sea of valueless white noise.
Note: I surely wish reality was different, just like I wish the Second Law of Thermodynamics didn't forbid perpetual motion machines so I could live forever, but I suspect it is not.
Angela didn't say that, Anthere did. Blah. Need more coffee.
"Wise men talk because they have something to say; fools, because they have to say something" - Plato
cockthirsty
Wikipedia, the most-scraped site on the planet, indirectly generates massive numbers of ads. It is inevitable that Jimmy Wales, already a rich man, will want to get richer.
It's primarily Google's fault, according to http://www.wikipedia-watch.org/
Your definition of "vast" differs from mine.
Send your friends messages of love at fuck-you.org
It may be a good idea to start thinking how to take something like bittorrent and make it usable for interactive web sessions. This way the bandwidth cost may naturally be distributed among people.
Freenet is almost something like that, but the emphasis of freenet is privacy, whereas the emphasis might also be speed, efficiency and distributed interactivity.
Look at the page currently, Jimbo's notice is really oversimplifying things.
Wikipedia is going to be paid to provide a link to answers.com
Just like a real wiki!
None of that information is biased towards Michael Moore. It's just that he has a fan who did a lot of research on him. Why don't you do a lot of research on Pat Robertson's or Rush Limbaugh's family, and see if something interesting turns up. If you discover that Rush Limbaugh's uncle was semi-important in an area, then try to get it into the article.
Hey folks, wazz all the fuss about?
Wikipedia goes ad-based?!! No problem @ all, just switch to Uncyclopedia
No more wikispams , just pure facts!
Me, too. I'd agree I don't expect to be paid for the work - I've only done a little editting, but a few hours none-the-less. However, if someones raking in some cash for it I'd expect my share.
I've contribute based on the premise that the wikipedia is not about the financial gain of anyone. If that's not the case then I've been played. I don't like that.
> why is it always the process of 'creating an artificial desire to
> buy products we are unaware of' (i.e. advertising) that is supposed
> to solve any financial woes?
Because most other revenue generation systems anyone has tried on the net take longer to produce revenue. Suppose they went to a subscription system: that takes time to get started, time to prove itself, time to determine how much money is going to come in, affecting spending plans. By contrast, advertising allows you to ramp up quickly with immediate revenue, and fairly predictable continuing revenue flow.
It ain't the best system, necessarily. But it's a known system where people are available right now to provide the dollars.
> I think the key here is that online businesses and organizations
> must find some way to get compensated properly and more reliably
> (and less annoyingly)
Well, only -some- online businesses can find other ways to be compensated. The reality is there are a -lot- more websites out there than there are potential revenue dollars. Even if the dotcom boom has gone bust, the reality is there are still thousands of jerks out there trying to peddle garbage in a shiny box for every one person with a decent product. And a lot of the decent products are niche products, for which there will always be limited demand.
That doesn't stop them from gathering advertising dollars (at least in the short to medium run), but it does discourage other, more direct revenue streams from being tried.
> How about one would buy a monthly 'pass' that would permit you
> access to 100 sites of a certain type and for a dollar or two
> a month you have access to a wealth of information you are
> interested in.
A few objections:
- many people, myself included, would only be interested in at most a dozen sites of one certain type; but we would be interested in a dozen or more different types of sites. Still works out to similar numbers, just allocated differently, but you need flexilbility in the plan. One size never fits all.
- how do you convince the user that this is a decent deal? You need to have the right sites accepting this before selling it to the users, but it's hard to sell to the sites until you have the users; catch-22.
- since it's an uphill battle, you need -lots- of capital to get started; enough to run for at least 5 yearson a -large- deficit, and possibly 10 or more on a smaller deficit.
- how do you keep someone from "improving it" with advertising in -addition- to charging for it? Cable, DVDs, theaters, etc., for which we already pay, have been "improved" by adding advertising. The fact that the greedy bastards have done this before just increases the credibility gap in selling it to the user.
> Do you think that all that advertising you see (or try to
> ignore so fervently) does not result into proceeds somewhere
> down the line?
Some does, some doesn't. The advertisers are tightening up significantly. That's why the TV networks have been cancelling shows faster and faster each year.
Answers.com already has a Wikipedia clone... where's the news???
Mozilla stole tabs from NetCaptor. So what? Right?
When the next biggest catagory (besides savings which really isn't an expense) is almost 8 times smaller than the first, I think the adjective vast is fitting. I also do not see why google like targeted ads would not be fitting and could easily allow wiki to double their budget and service levels.
I'm surprised a hardware company has not donated $1 million or so worth of boxes that would be a pretty token effort for Apple, Dell, IBM, HP, or SUN would show immediate benefits and be a cool gesture in the eyes of likely buyers.
Degaussing scares the bad magnetism out of the monitor and fills it with good karma.
There should never be ads in an information source that tries to be objective and fair. For example, if Britannica placed ads for iPods in an article about MP3s, I wouldn't want to use it. It only creates the possibility of bias. It's a very minor, subtle effect, but it is still detrimental to the cause.
Fortunetly wikipedia isn't adding advertisements, which I think would start its downfall
Part of the way advertising works is to register and enforce associations in our subconscious.
0 advertising&client=firefox-a&rls=org.mozilla%3Aen- US%3Aofficial_s&hl=en
Derren Brown uses such tricks as part of his TV show. One stunt caused advertising execs to create a particular logo based on cues he'd provided along their route to his office. It's when you don't notice that your being sold to that it's hard to avoid the compulsion.
Try some links from http://www.google.co.uk/search?q=derren%20brown%2
Just because it's a state does not make it "America". Check out a map. It says "North America" on it. Notice how far away Hawaii is. Does it look like Hawaii is in North America to you?
You would think the over the topness would have made it obvious.
Did the hurricane blow away everyone's perceptual abilities today?
WP:TOOLS is a page like every other wiikipedia page. How do they make sure that this links stays on top if it's editable?
Heck, I could just go there and add this link now, why this partnership and press release?
The sky is falling! The sky is falling! Run run run!!!
Oh, wait! Nevermind
Why does Answers.com want this deal? Not for revenue, but for the clout of saying they have a "partnership" with Wikipedia. They're trying to get bought out by a big player, and every relationship strengthens their easily-replicated product. That's why they have 50 trillion partnerships with Google and Opera and anyone else they can find. That's the entirety of their company approach.
Why not built a specific wiki link that tells the wiki that this link is an ADVERTISEMENT, and if the person logged on has PAID for a AD-FREE subscription, these links would be hidden?
Server load on wikipedia is going up - who pays for that? On the other hand, the nice thing about wikipedia is that it doesn't quiver and shake and explode in your face, insulting your intelligence and dignity, like all the other advertising driven sites. Only Google ads are still and calm, I'd have no problem with those, if they get a small, designated ad section - but not like those news sites that blast a picture in the middle of some news story, and squeeze the text to a 5 letter wide column to accomodate the image. Or have a 20 sentence "content" in a thin column in the middle, and the whole page covered with about 200 sentence worth of ads. Check out www.tomshardware.com for instance. This site used to be a joy to read back in 1996-2000. Now it's way too commercialized, and probably lost a lot of its appeal because of it, including a lot of its audience. I used to go almost daily to www.tomshardware.com back then to see what's new. I was also a computer hardware enthusiast and up to date on the new things, on a daily basis. When tomshardware got excited about a recent development, I got excited too. Now I go maybe bimonthly, and I couldn't tell you what the best mobo/cpu/memory/harddisk deal today is, off the top of my head, like I used to be able to do. It's just too much crap to sift through with your eyes for it to be a pleasurable hobby. These days, instead of www.tomshardware.com, I go to wikipedia daily. When wikipedia - or, due to expenses, only its advertising supported sister site functioning properly - gets quivery full of flash ads, I'll probably stop visiting wikipedia too. It will not be very deliberate, spiteful, conscious decision to stop visiting it just because I protest or something, but it will simply lose its appeal that it currently has, just like www.tomshardware.com did.
This is Tim Starling's comment on the Wikimedia foundation: "The Wikimedia Foundation is undemocratic. Its bylaws were determined by one man. Its statement of principles is arbitrary, and does not agree with my own. Elections just give the appearance of democracy, the board will remain stacked regardless of the outcome. This is fake democracy, it is democracy executed without commitment to democratic principles. I don't believe this is a problem which can be fixed in small steps."
And we're supposed to be surprised that they make unilateral moves like this? They didn't get any kind of consensus before doing this, in spite of that being the basic Wikipedia principle. Of course, Wikimedia principle's are to act unilaterally. I wonder if they'd really honor a trial run at all.
Yeah, sure, it's "not an advertisement" because they aren't contractually obligated to put an ad for the software on WP:TOOLS. However, they would have never added it without the deal, and, in fact, if the Wikipedians kept the link removed from the tools page the company would withdrawal its funding to Wikimedia. So in other words, Wikipedia is (or will be) hosting a link to a commercial product, w hich when removed, will remove a source of revenue for it. Sounds like an advertisement to me.
Also, it appears they don't need these profits to even run the servers. THat's right, they're mostly being funneled into random, unrelated charities. While some might consider this noble, the many Wikipedians who contributed their work don't consider it ethical to use their freely contributed work as a means to act as a cash cow for Wikimedia's personal pet charities without any consenus at all.
...etc. etc. etc.
.75-second delay loading a page get the infrastructure we need to keep making a really great piece of Open Content.
It's important to keep an air of perspective here. Open Source advocates -- myself included -- applaud donations and support by commercial entities to FLOSS software projects. When one of our favourite hackers gets a paying gig to keep doing what he loves, we get a little envious but mostly congratulatory.
My point is that any and all support for Wikipedia is a very good thing. It's an excellent project and a great reference, and creative methods of underwriting its huge resource requirements are really worth seeking out.
I hope that this new structure works out well and that those of us Wikiholics who curse bitterly when we get a
-Mr. Bad
Evan Prodromou | evan@prodromou.name | http://evan.prodromou.name/
That some people here even think that the Wiki phenomenon somehow resembles socialism just goes to the serious discredit of their politics. You need more than smug self-righteousness to make a coherent politcal view, folks. We all (or most of us, Republican and Democrat alike) want to be good people and help others. Politics is about what the government does, however. Try to remember those aren't neccesarily the same thing. ALso, try to remember not every discussion about technology has to be diverted in service of a political agenda.
Maybe the GP is right that there is a socialist bias on Wikipedia. But let's not be fooled into thinking that it's because Wikipedia is, itself, a remotely socialist idea. It's just a good idea. Don't try to coopt it in furtherance of politics.
I don't mind people repeating a comment. Not citing where you got your text from, however, is questionable:
8 23457
http://slashdot.org/comments.pl?sid=165699&cid=13
The text of the comment link above:
Re:Perhaps they need a team of paid editors
(Score:5, Interesting)
by theLOUDroom (556455) Alter Relationship on Tuesday October 18, @07:09PM (#13823457)
Jimbo started by trying paid editors
What wikipedia needs to do is have both "stable" and "unstable" branches of wikipedia, like the linux kernel does.
Make searches default to the stable page, with the option to add in the more recent changes by clicking a button.
This has a number of advantages:
* Removes the immediate payback for defacing a page.
* Makes it possible to cite a stable version of a wikipedia page in an academic work without it being completely screwed up at a later date. (They should be archived quarterly/yearly/whatever).
* Still allows up-to-the-minute information to be accessed by those looking for it.
* (personal belief here) It would increase the credibility of the information. It's easier to research and verify a small set of changes to a stable page, than to check out a whole page. It's better that this research is done BEFORE some hapless individual uses incorrect information.
--
Life is too short to proofread.
Well... since you are looking for info, and considering you want that info bad enough to continue searching if wikipedia fails, why not let the public marvel at your generosity of spending your valuable time and your intellect for finding the info elsewhere.
That's how the wikipedia works, I think.;)
No ads on Wiki!
Even if they are the Google ads, which for some reason are losing their relevance.
The Rapture is NOT an exit strategy.
Well spotted. It's incredible what people will do for karma these days.
Who modded the parent as 'troll'?
Is this what happens when someone points out that not all that is good is socialism and not all that is capitalism is bad?
How exactly is that trolling?
Evil as pure capitalism might be, it would still be a HELL of a lot better than socialism taken to its logical conclusion.
*shudder*
This, kids, is a variation of the Straw Man Argument. It takes this form:
In this case, this deluded fuck has explained it as follows (paraphrased):
This kind of argument can be tricky, especially when the deluded fuck writes an unnecessarily long and complicated sentence to hide his true viewpoint. This makes the sentence more difficult to read and is done either to make the writer seem more intelligent, or to bore the reader into dozing off until the end of the sentence at which point no matter what they put no matter how poor the logic is, no matter what kind of jump is required to reach the conclusion, by the time you reach the conclusion you tend to agree with it because you dozed off like you did and it's then that you realize that this guy is a scumbag.
The key to spotting this technique in this particular argument is:
You'll note that the deluded fuck failed to provide any argument other than claiming that the speaker is deluded. This is called an ad-hominem attack, and is only used by deluded fucks like this one. Well, that's not entirely true, kids, and I wouldn't lie to you unlike this deluded fuck. He also implicitly suggests that he has some magical perception to see what people really feel. Since this can't be backed up at all, it is deemed completely invalid.
Usually scumsuckers only resort to these lines of argument when their stance is so ridiculously wrong and they need to believe it so much that they will resort to dirty tricks to try to convince people that they are right. (Remember, kids, winning an argument does NOT mean convincing people you're right!)
And that, kids, concludes our lesson for the day. Remember to stay away from this LeonGeeste (917243) character, because he's known to make bad arguments.
BONUS ACTIVITY! Can you spot any other bad forms of argument our deluded fuck here uses!
No one has read your articles.
Comment removed based on user account deletion
The bit about Hawaii was only the half of it.
In case it has escaped your notice, this isn't America, it's the World Wide Web [emphasis mine].
"Wise men talk because they have something to say; fools, because they have to say something" - Plato
In case it has escaped your notice, this isn't America, it's the World Wide Web [emphasis mine].
Sure. And it's the "World" Series, even thought that, as well, is American.
Fact is, America invented, designed, and governs the Internet (the WWW included). Everyone else is just
along for the ride.
Oh, and I almost forgot. The word 'wiki' still sounds as gay as a tribute to Bette Midler hosted by Ru Paul with by Liberace, sponsored by "Rough Trade" magazine.
You see, the thing is that if I could find the info elsewhere, I wouldn't be browsing the Wikipeidia...
HDGary secures my bank
"Wise men talk because they have something to say; fools, because they have to say something" - Plato