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NBC To Offer On-Demand Movies Via P2P

RX8 writes "NBC Universal has signed a deal with Wurld Media to make some of their movies available for download via a secure P2P network in 2006. There hasn't been a price released yet, but the movies include what you would get on their existing video-on-demand and pay services plus around 100 older movie titles. Once the material is downloaded, users can only view it for up to 24 hours before it expires."

173 comments

  1. 24 hours? by Spy+der+Mann · · Score: 4, Funny

    Nothing for you to see here. Please move along.

    Oh no, my Slashdot P2P trial has expired! :( HELP!!!!

    1. Re:24 hours? by Anonymous Coward · · Score: 0

      Pretty sure this is a dupe from more than 24 hours ago. Do /. subscribers need to pay again?

    2. Re:24 hours? by im_mac · · Score: 5, Insightful
      Users will be able to view the material for 24 hours once they begin playback on their computers; once downloaded, the material will be stored on the user's computer for 30 days to act as a resource in the Peer Impact network

      Let me get this straight. I can only watch it for 24 hours but it'll remain on my harddrive for 30 days, 29 of which it is inaccessible to me? Sounds like I should be charging NBC a rental fee.

  2. Movies available on P2P by mrtroy · · Score: 4, Funny

    NBC...I have a phone call for you.

    The year 2000 is calling, and wants its idea back.

    --
    [I can picture a world without war, without hate. I can picture us attacking that world, because they'd never expect it]
    1. Re:Movies available on P2P by paranode · · Score: 4, Insightful
      No kidding. I don't think these execs really get it. P2P got huge because the downloaders were getting stuff for free. I mean it's good that they are tapping the resource and at least attempting to do something 'modern', but if I'm going to pay money I want real on-demand... not getting on their P2P network and waiting to download the whole thing from peers. I guess you might be able to get it faster than a subscription service like Netflix (considering mail time), but then again you don't have a DVD, you have a video file which you have to play on a computer (or output to your TV if you have that setup).

      Plus the 24 hour thing. What if I can't watch it right away? I would be mad if it expired after 24 hours. I hate DRM but if they are going to use it they should at least protect it in such a way that you can wait to view it or even watch it multiple times on the same computer.

    2. Re:Movies available on P2P by chriswaclawik · · Score: 3, Funny

      5 minutes ago called. They want their cliched joke back.

      --
      A guy walks into a bar... well, I forgot the joke, but the punchline is that he's an alcoholic.
    3. Re:Movies available on P2P by Prophet+of+Nixon · · Score: 5, Insightful

      If the file expires in 24 hours, what incentive is there for peers to hold the expired file and seed it? This sounds dumb.

    4. Re:Movies available on P2P by DigiShaman · · Score: 1

      You would be uploading at the same time as downloading. With P2P, you do NOT have to finish the download to start an upload.

      --
      Life is not for the lazy.
    5. Re:Movies available on P2P by Mercano · · Score: 1

      Yes, but most consumer-grade connections are asymetric, so it takes longer then the download time to reseed. My share ratio for Bittorrent is usually arround .4 when a download completes. It was close to 0 when I got OpenOffice 2, but that was also an incredibly fast mesh, being release day and all.

      --
      #include <signature.h>
    6. Re:Movies available on P2P by DigiShaman · · Score: 1

      The P2P system Blizzard used to distribute its World of Warcraft patches seems to work rather well...and fast. I honestly don't see how this could be a problem for NBC. :/

      --
      Life is not for the lazy.
    7. Re:Movies available on P2P by SatanicPuppy · · Score: 1

      They use Bittorrent, and if yer from Oz or anywhere on that side of the big pond, you'll find that the downloads are pretty dang slow, because it's all off peak for them. I imagine this is going to have the same problem...If everyone is downloading/hosting the same thing, cool, but otherwise you're going to be waiting a while.

      --
      ad logicam Claiming a proposition is false because it was presented as the conclusion of a fallacious argument.
    8. Re:Movies available on P2P by Prophet+of+Nixon · · Score: 1

      I understand that, but the reason that works well right now is that most content on P2P is somewhat short-lived, so swarms of people grab it while they can. P2P speed relies on popularity within a given time window OR on people stockpiling files to seed/share. With the second option nullified by the 24 hour limit (unless there are people who just save things regardless of being able to play them), reliance is on the first one. How can the companies ensure enough interest (users downloading) at any given point to ensure decent download speed? As an awful example, let's say they were offering the classic movie 'Robot Versus Mummy', and I wanted to watch it... Nobody in their right mind would watch that, so odds are there are no other downloaders... how do they ensure me a good download speed? I might be able to cope with this idea if billing did not occur until the file was played. Then if you're looking for something obscure and can never finish the download, you have no loss. And, there might be an incentive for holding an expired file, if you are willing to pay to watch it again. Note: Any download service actually offering 'Robot Versus Mummy' should be bitch-slapped into oblivion.

    9. Re:Movies available on P2P by stoanhart · · Score: 1

      I think BitTorrent is the best solution for this type of thing.

      NBC could set up a network of a couple hundred seeding computers that have every file NBC offers. Then it would truly be on demand, since you would always get a healthy torrent, but lots of the bandwidth would come from other downloaders, saving NBC money. The seed network could just require password login. Also, the files should last a few days, since these are old movies, nor new releases.

    10. Re:Movies available on P2P by Anonymous Coward · · Score: 0

      Well the jerk store called, and they're running out of YOU!

    11. Re:Movies available on P2P by Alsee · · Score: 0

      what incentive is there for peers to hold the expired file and seed it? This sounds dumb.

      The only "incentive" is that the software itself doesn't display a delete button, and that most people will not bother (or even KNOW how) to search for the file on their harddrive to delete it.

      The logic is much the same as their stupid DRM scheme and teh expectation that the file will only be viewable for 24 hours. Like all DRM schemes it relies solely on the expectation that most most people will not bother (or even KNOW how) either program their own or to patch the supplied viewer to fix this deliberate defect in the software.

      So the expectation that people will keep the file seeded for 30 days is just a really really weak example of the usual DRM idea. Actually for all we know it's not as weak as I assumed. Maybe when they download the video the file is packed in one encrypted container with all of the other data the software needs to operate, and that any attempt to delete that file would disable the software completely. So the only way to delete a movie "prematurely" would be to lose the ability to view any more movies (again presuming that most people will not bother or even know how to repair this deliberate sabotage in the software).

      -

      --
      - - You can't take something off the Internet! That's like trying to take pee out of a swimming pool.
  3. Sign me up by COBOL/MVS · · Score: 1

    I'll take "The Odyssey" and "CHiPs Reunion"

    --
    GOBACK.
  4. This means... by DisasterDoctor · · Score: 2, Funny

    Must see internet!! Dong...Ding...Dong

  5. Note to MPAA and RIAA by Anonymous Coward · · Score: 5, Insightful

    If it expires, I won't be buying it.

    Entertainment is to be done at my leisure. I choose the terms, not you.

    Simple as that.

    1. Re:Note to MPAA and RIAA by Matt+Ownby · · Score: 3, Interesting

      Actually, I believe the MPAA/RIAA and you _agree_ to terms.

      I agree with your point, though... having downloadable content expire is quite lame.

      I can go to McDonalds and rent a new DVD for $1 for a 24-hour time period. Why would I want to download a movie (which would undoubtedly be lower quality than a DVD) for more than $1 (which is what I assume they'd charge) ? I mean, what is the advantage here? Are they new movies that are out in theaters? Because if you can just get them on DVD, where is the value?

    2. Re:Note to MPAA and RIAA by Anonymous Coward · · Score: 0

      You beat me to it. I feel the same way.

      rental made sense when there was a physical object, it does not make sense with data.

    3. Re:Note to MPAA and RIAA by bmetzler · · Score: 2, Insightful
      If it expires, I won't be buying it.

      If it needs to be returned, I won't be renting it.

      Come on. Everyone knows that it isn't true that an expiration date will keep people from paying for a movie online on-demand anymore then people will stop renting movies from Blockbuster because they have to return the DVD. There'll be millions of people who will pay for a movie that expires. Just not you. And NBC doesn't care about you, so there.

      -Brent
    4. Re:Note to MPAA and RIAA by aslagle · · Score: 1

      I guess DIVX doesn't mean anything to you, then.

      <Insert pity comment about history, learning, and repetition here.>

    5. Re:Note to MPAA and RIAA by NanoGator · · Score: 2, Interesting

      "Entertainment is to be done at my leisure. I choose the terms, not you."

      I wish they'd just cram a few commercials into movies and release them out in the wild. There are some movies out there that I just won't spend the $4 to rent them, but I'd tolerate the commercials.

      --
      "Derp de derp."
    6. Re:Note to MPAA and RIAA by bmetzler · · Score: 1
      I guess DIVX doesn't mean anything to you, then.

      Nope.

      First of all, NBC p2p offering doesn't come on physical media. I guess that should count for something right there. So there's less physical costs, which right off the bat makes it more attractive. Second, I'd consider it more like Comcast's On-Demand programming, which already is accepted. So it's off on a good start.

      -Brent
    7. Re:Note to MPAA and RIAA by bigpat · · Score: 1

      Why would I want to download a movie (which would undoubtedly be lower quality than a DVD) for more than $1 (which is what I assume they'd charge) ? I mean, what is the advantage here?

      Well, they could actually release movies in HD format which would be twice the resolution as DVD, which is 480p. It would be several years before most people have the equipment to play HD content, even if we can decide on Bluray versus HD-DVD. My guess is that neither format will be anything like as successful as DVD and that we will see downloads be the way people get HD content.

      Downloads provide a faster route to High Def content, than waiting for equipment manufacturers to all agree on next generation technology. The fight will now be on whether we can view most content non DRM'd or not.

    8. Re:Note to MPAA and RIAA by Anonymous Coward · · Score: 0

      Actually, no.

      We don't agree to terms at all. They may dictate the terms, but if I choose not to play, there's not a damn thing they can do about it. If they don't offer terms that are to my liking, I don't use their product. It's that simple. The **AA may make up any rules they like, but if consumers don't go along with it, then the **AA is twisting in the wind. The consumers have the power.

    9. Re:Note to MPAA and RIAA by GoRK · · Score: 1

      I agree with this sentiment. I am absolutely freaking sick of waiting for the ability to buy or watch anything on demand in HD. In my mind there is absolutely no excuse for not being able to buy the latest movie releases in HD from SOMEWHRE. The problem with DRM is not necessarily that studios want to protect their content but that they can't agree on an implementation long enough to start any kind of product development. So the consumers have to sit on their haunches for 5 years staring at their giant $5000 TV's before they can buy anything to watch on them. That is 5 years of sales down the toilet. How come nobody in the movie industry is recognizing this?

      At some point, someone's got to realize that no matter how secure a scheme is, someone is going to have a way to circumvent it and all it takes is that one person to create an unencumbered copy. It's useless to seek the holy grail of perfect unbreakable DRM -- in part that is what the ridiculous and evil DMCA was designed to prevent -- it doesnt matter what level of protection you stack on top of something, it still makes it illegal to circumvent it. Just encrypt HD movies with a XOR algorithm or something and start selling it already!

      I'm somewhat ashamed to admit that if someone came along and started offering $1-3 downloadable HD "rentals" that would play for up to 24 hours, I'd buy the hell out of them, DRM or not -- so long as I could easily play them on my equipment without having to fork over another metric ton of paper money. Of course if I were going to buy something to really "own" it I'd much prefer no DRM to the extent that I would very much consider not purchasing it. For example, I did not really start buying DVD's until CSS was broken.

    10. Re:Note to MPAA and RIAA by NateE · · Score: 1

      The market for HD format would eat into their profit since the bandwidth costs would be higher even with P2P and customers would have to wait longer for their download.

      However, I think the real hold up is not being able to get your HD downloads displayed on your big screen HDTV set. The newest HDTV sets have DVI or HDMI connectors but even then its not always easy to play your content and have it look good.

    11. Re:Note to MPAA and RIAA by magefile · · Score: 1

      Tolerate, or fast-forward though? 'Cuz you're crazy if you think advertisers will want to pay for a format that you can fast-forward through ... and even if they somehow did come up with DRM to make it like a TV (so you have to wait or leave & go the bathroom or whatever, can't just FF through), people would complain, because there'd be very little benefit over TV, and a lot lost (download time, for example).

    12. Re:Note to MPAA and RIAA by Alsee · · Score: 1, Interesting

      Actually, I believe the MPAA/RIAA and you _agree_ to terms.

      Wrong. The MPAA/RIAA bribed congress to impose terms.

      The stupid stupid STUPID STUPID idea that people would somehow be criminals subject to FIVE FREAKING YEARS in prison if there were to actually PAY for the movie and then proceed to program (or download from some programmer) their own viewer software, or to program a patch (or download a patch from some programmer) to FIX the disfunctional supplied viewer software.

      My VCR will not erase a show unless I tell it to do so. Pretty obvious. My VCR is my property and it doesn't do anything I do not tell it to do. Any TV broadcaster expecting my VCR to delete a show after 24 hours is obviously delusional.

      And just the same, my computer will not erase a show unless I tell it to do so. Anyone expecting otherwise is obviously delususional. Their idea that my computer will delete or disable a file is entirely based on the notion that they gave me viewer software that was deliberately sabotaged to contain a delete or disable command, and that they assume I will not bother or will not know how to either remove that instruction or to write my own viewer without that instuction. Tehy are handing people software with a delete/disable instruction and assuming people will be too lazy or ignorant to avoid issuing that instruction to their computer.

      If they want to rely on people being too lazy or ignorant to avoid issuing that instruction to their computer to delete or disable the show, FINE. However they have absolfuckinglutely no right to pull out a gun and imprison anyone who chooses NOT lazily/ignorantly issue that command to their own property themselves.

      The MPAA and RIAA have bribed congress, and they are cartels explicitly abusing their monopoly power to eliminate competition. To extend their monopoly power to control and restrict hardware manufacturers and control and restrict hardware markets and control and restrict retailers and control and restrict retail markets. Cartels consipiring not only to exclude competition between DRM and non-DRM, but to exclude competition on DRM terms either... because any real competition on DRM terms always favors the less crippled product and inevitably to no DRM at all.

      No, we did not agree to those terms.

      Just look at the music services. They all have the exact same DRM terms as iTunes. Why is that? Because the RIAA would have been nailed to the wall for their anti-trust law violations had they gone so far as to impose a Windows-only market for online music sales. So Apple had some leverage. Apple was about to walk away from the negotiating table... so the RIAA gave Apple better DRM terms than anyone else. And of course Apple iTunes SLAUGHTERED all of the competition based on their slightly-less-oppessive DRM. Natural market forces rapidly kill off any attempt to cripple a product if there is any genuine competition. A free market will first kill off the most oppressive of competeing DRMs, and then ultimately kill off any attempt to use any crippling DRM at all. The RIAA had to GIFT the same Apple DRM terms to all of the other services just to keep them alive. DRM imposed through an indutry cartel conspiring to deny not only a non-DRM market, but conspiring to deny any competition on DRM terms either.

      When you have no free market, when you have monopolies controlling and dictating the market, then no, no one has agreed to anything.

      And just because we're not talking about food... just because we can "voluntarily" be excluded from any market at all, that does not any sort of "legitimate agreement" or "legitimate choice not to agree".

      And teh solution is so simple. The free market and free market competition will natually repair all of these problems if we fix the DMCA. If we simply decriminalize innocent non-infringing people watchign their media in the way they choose, if we decriminalize innocent non-infringing products for viewing media. If we simply pass the DMCRA. In fact my current sig is a link to support the DMCA, to ask your congress critters to support the DMCA.

      -

      --
      - - You can't take something off the Internet! That's like trying to take pee out of a swimming pool.
    13. Re:Note to MPAA and RIAA by NickFortune · · Score: 1
      Everyone knows that it isn't true..

      Well, clearly not everyone. There seems no shortage of dissenting opionion in fact,

      ...an expiration date will keep people from paying for a movie online..

      Well, some people, anyway. "All generalisations are false (including this one)".

      anymore then people will stop renting movies from Blockbuster because they have to return the DVD.

      Of course, the people who would be deterred by a rental model, probably don't rent movies from blockbuster in the first place, so the blockbuster comparison doesn't really offer much support for your case.

      There'll be millions of people who will pay for a movie that expires.

      According to you - the truth of the matter remains to be seen, doesn't it?

      And NBC doesn't care about you, so there.

      Not only unconvincing, but also charmless. Wonderful.

      --
      Don't let THEM immanentize the Eschaton!
    14. Re:Note to MPAA and RIAA by bmetzler · · Score: 1
      Of course, the people who would be deterred by a rental model, probably don't rent movies from blockbuster in the first place, so the blockbuster comparison doesn't really offer much support for your case.

      Thanks for agreeing with my point. This is exactly why the download and expire model will work for NBC and others in the future.

      Brent
    15. Re:Note to MPAA and RIAA by NickFortune · · Score: 1
      I take it you are suggesting that the success of blockbuster implies that NBC's download scheme will be similarly successful? Certainly, that wasn't what you said

      In any case, all Blockbuster's success proves is that many people find video and DVD rental convenient. Just because it works in meatspace doesn't mean that it will online. People may still find it more convenient to rent the physical media; they may have concerns about the security of their credit card details; they may feel the content is overpriced for an operation that needs no shelf space and that has their production costs already met; hell, they may even object to the idea of tethered downloads.

      And lacking an operational crystal ball, that's all any can say on the matter with any certainty.

      --
      Don't let THEM immanentize the Eschaton!
    16. Re:Note to MPAA and RIAA by bmetzler · · Score: 1
      I take it you are suggesting that the success of blockbuster implies that NBC's download scheme will be similarly successful? Certainly, that wasn't what you said

      I am suggesting that a lack of concern to the segment of the market opposed to renting DVD's might indicate a willingness to ignore the segment of the market opposed to downloading time-limited movies to focus on those who are supportive of such an arrangement. Even if 70% of Americans would choose not to purchase time-limited movie downloads, I'll bet NBC and others would still do it if it was the best way to sell downloadable movies. Certainly NBC isn't going to listen to the segment not willing to spend their money, over the segment that is willing to spend their money, if it is the best way to provide movie downloads.

      People may still find it more convenient to rent the physical media;

      I'm not forseeing video rentals stores going away for a *very* long time

      they may have concerns about the security of their credit card details;

      Mention that to Amazon.com and others

      they may feel the content is overpriced for an operation that needs no shelf space and that has their production costs already met;

      Then they wouldn't purchase a downloadable movie. A virtue of a capitalistic economy. BTW, I'm not arguing that everyone will purchase downloadable movies. I'm arguing that opposition to downloadable movie will not stop NBC and others from providing downloadable movies.

      hell, they may even object to the idea of tethered downloads.

      huh? I'm picturing a long string. See my last paragraph for a rebuttal to this.

      Also, I'd add that I don't see just one download model either. I imagine that there'd be several download models, whatever the market will support. One download model that seems plausible is the download it and view it for a limited time for a few $$'s. Another download model may very well be to download a movie without a time limit for more $$'s. Similar to renting and buying a DVD now. What exactly the choices will be for downloading movies, the market will decide. That is certain.

      Brent
    17. Re:Note to MPAA and RIAA by NickFortune · · Score: 1
      I am suggesting that a lack of concern to the segment of the market opposed to renting DVD's might indicate a willingness to ignore the segment of the market opposed to downloading time-limited movies to focus on those who are supportive of such an arrangement.

      Fair enough. Now that you've stopped overusing everyone and all I don't particularly disagree with you on this point.

      Certainly NBC isn't going to listen to the segment not willing to spend their money, over the segment that is willing to spend their money, if it is the best way to provide movie downloads.

      I expect that's some folk thought when they sunk money into a heavily DRM encumbered e-book launch a few years back. They only listened to the paying customers, I'm sure. The trouble was that in many cases, they were lucky if those customers reached four digits.

      So it's possible to withhold your custom and still send a message. If enough people feel the same way content providers will get the message in due course.

      Mention that to Amazon.com and others

      Sure - Amazon make money, so it's a fair bet that NBC will too. But it's still far from a sure thing. We have a different market demographic, and the market itself is changing. Consumers are more aware of the potential for credit card fraud, and large enterprises seem to get hacked and lose their credit card details almost weekly at the moment. NBC may turn out to be unlucky in their timing.

      The important point is that we live in a Complex universe and we can't even enumerate all the relevant factors, let alone predict how they will play out.

      huh? I'm picturing a long string. See my last paragraph for a rebuttal to this.

      My bad. I meant DRM.

      What exactly the choices will be for downloading movies, the market will decide. That is certain.

      And on that, at least, we can agree. I'm looking forward to finding out.

      --
      Don't let THEM immanentize the Eschaton!
    18. Re:Note to MPAA and RIAA by bmetzler · · Score: 1
      So it's possible to withhold your custom and still send a message. If enough people feel the same way content providers will get the message in due course.

      With eBooks, the format changed. Who wants to read a book online instead of in paper format. The eBook was given a stab and failed. Is it surprising? Not really.

      Plenty of people pop a DVD into their computer and watch a movie. If they download the movie, the format doesn't change. So, this overcoming that formatting issue.

      If noone purchases downloadable movies, of course they will go away. Is it likely that no one will buy a downloadable movie? Not realistically.

      Brent
    19. Re:Note to MPAA and RIAA by NickFortune · · Score: 1
      With eBooks, the format changed. Who wants to read a book online instead of in paper format. The eBook was given a stab and failed. Is it surprising? Not really.

      Alternatively, is it surprising that people balked at paying paper prices for a download that could only be read in a single location and that wouldn't survived their next inevitable re-install of Windows?

      You can blame the format change if you like. Certainly it was a factor, and I'm sure the publishing houses agree with you. But the only people making a profit from e-books that I know of are Baen - and they provide free downloads without any DRM. I know which impressed me the most.

      If noone purchases downloadable movies, of course they will go away. Is it likely that no one will buy a downloadable movie? Not realistically.

      Is it likely that enough people will download these movies under the terms offered by NBC to make the business economically viable? Well, that all depends on the terms offered, doesn't it? As you say, there will probably be several models tried, and I doubt that they first attempt will be successful. I'm not disputing the success of downloaded movies in the long term, after all.

      Incidentally, "purchase" seems a rather odd word, given your stated position. You meant "rent", I take it?

      --
      Don't let THEM immanentize the Eschaton!
    20. Re:Note to MPAA and RIAA by bigpat · · Score: 1

      The newest HDTV sets have DVI or HDMI connectors but even then its not always easy to play your content and have it look good.

      That is a problem for over the air broadcasts as well. With the mix of formats and broadcasters only airing HD content at certain times and the commercials largely being SD, you are presented with an overall impression of HD as a very mixed bag. Even the difference between 720p and 1080 is very noticable on a 50" plasma.

  6. Starts fine... by turbofisk · · Score: 1

    Starts of nice, then I read a horrible, horrible sentence...

    "Once the material is downloaded, users can only view it for up to 24 hours before it expires."

    What were they thinking?

    1. Re:Starts fine... by Wesley+Felter · · Score: 1

      What were they thinking?

      That it works just like existing cable video-on-demand systems? That it's not too different from renting a movie from Blockbuster? It's not such a bad idea IMO.

    2. Re:Starts fine... by Anonymous Coward · · Score: 0

      it's starts OFF nice, not starts OF nice...

    3. Re:Starts fine... by aztracker1 · · Score: 1

      I could see a week, maybe... but 24hrs from what, a lot of movies take that long on bittorrent as it is... beyond this, WTF should *I* seed their movie that I can't even watch after the 24hrs is up...

      --
      Michael J. Ryan - tracker1.info
    4. Re:Starts fine... by drewxhawaii · · Score: 2, Insightful

      i stopped reading at this "there hasn't been a price released yet..."

    5. Re:Starts fine... by Anonymous Coward · · Score: 0

      this isn't on-demand, it's whenever-the-download-finishes. when does the timing start? when it's completely downloaded? so you have to plan your next 24+ hours around one measely download? i'll place my voice with the highly educated of the intarwebs and say

      TORRNT PLZ!!!

  7. Surprise - Too Little, Too Late by Jeff+Mahoney · · Score: 2, Interesting

    Once again, a big media company comes out with an idea so they can claim to have a legitimate path for viewers to take advantage of -- but yet still totally miss what they are actually looking for.

    Until these companies actually meet the demands of the people who are looking to download TV/Movies, unauthorized p2p networks will continue to own the market.

    1. Re:Surprise - Too Little, Too Late by MoralHazard · · Score: 4, Interesting

      You think that the only killer feature of P2P networks is free content? My friend, you miss something, I think.

      True P2P networks offer tremendous bandwidth efficiency for the distributors of content, which is especially important when you're delivering large content (like, say movies and other media). Think of how quickly Bittorrent downloads of Linux distros took off--it made it so much easier for gazillions of people to get a brand-new release at the same time. No more waiting a week for the Debian FTP servers to be pingable again.

      Plus, the distributor saves money on bandwidth charges, since many of the users will get the content from each other instead of the central servers. Whether this in turn increases the costs of the users remains to be seen, but it probably won't affect their connectivity bills much more than using open P2P networks to get stuff on their own.

    2. Re:Surprise - Too Little, Too Late by Jeff+Mahoney · · Score: 3, Insightful

      No, that's not the point of my post at all. I wasn't addressing the usefulness of a p2p network in this case - rather on the limited usefulness of the content itself.

      There are a few separate issues with how they want to roll this out, and they all revolve around DRM.

      1) The limited lifespan. Most people can deal with this, since as someone else mentioned the "On Demand" services and Blockbuster effectively limit the time you're allowed to enjoy the content.

      2) Attaching DRM to the content means there is a lack of an open standard. I can't very well write a viewer for the content myself, and any attempt to do so would result in angry lawyers contacting me. While the average user doesn't need to be able to author their own viewing application, it means that the developers who write software for operating systems other than ones from Microsoft or Apple can't either, so everyone else loses too.

      These don't seem like big issues to the average home user, but the fact is that most people who are downloading TV shows or movies now aren't average home users. Why would these users give up the freedom and functionality they have now, and pay for the privledge of doing so? This deployment isn't going to meet their demands, and thus the use of unauthorized p2p networks to distribute the content in a format more palatable for those users will continue.

    3. Re:Surprise - Too Little, Too Late by Microlith · · Score: 1

      The only killer feature of P2P networks is free content.

      Because people are greedy and would rob you blind if you gave them half a chance. Now that many people have the chance, they're definitely doing it.

      I'd like to see a movie/music company go once and spend a chunk of change on something and release it unrestricted on P2P. Even have them promote the fact. Instruct people on how to get it. I'd like to see if they'd ever make their money back.

      Somehow I bet it'd be a money losing venture even if they were conservative with their expenditure.

    4. Re:Surprise - Too Little, Too Late by kwalker · · Score: 1

      Yeah, and think how fast it would have died if your Linux distro was no longer accessible 24 hours after you start the install, but the image file stays on your hard drive for 30 days so others can leech it.

      Yes, P2P is "bandwidth efficient" (read: "distributor doesn't have to ship every bit out through their pipe") but it will not be sustainable until there is reason for people to share. Paying for something, then having it taken away, and still having it use my precious upstream will NOT fly in my house.

      --
      ... And so it comes to this.
    5. Re:Surprise - Too Little, Too Late by AussieVamp2 · · Score: 1

      Yeah, according to that article, watch for 1 day, seed for 30? Great deal, not.

    6. Re:Surprise - Too Little, Too Late by Alsee · · Score: 1

      The only killer feature of P2P networks is free content.

      Wrong. It is also a "killer feature" that it is often the ONLY way to get the product in a NON-FUCKING-CRIPPLED format.

      The RIAA created P2P as we know it today.

      For half a decade the members of the RIAA conspired to deny any competition and any market at all for download sales. They conspired and abused their monopoly power to exclude an entire market. The music industry shoudl have had the foresight to offer online sales even before Napster appeared, and is is absolutely inexcusable for them not to have done so once Napster *did* appear and kicked them in the head that there was a large demand for such a product. Instead they conspired to prohibit any online sales at all. For YEARS and YEARS various companies were all begging the RIAA to be permitted to sell downloads, and in every case the RIAA said no, we will not premit any legal online sales at all.

      And when you try to abuse monopoly power to control and deny a free market, well natural market forces sometimes turn around and bite you in the ass. There was a huge market demand for downloads, and the RIAA refused to sell to that demand. With no legal suppy to satify that demand, the market naturally turned a grey/black market to satisfy that demand. By abusing their monopoly power to refuse any legal market at all, the RIAA created the P2P explosion. P2P would not have become anything near what it is today had the RIAA jumped right in and started making money selling the product people wanted, selling MP3s.

      And had there been a legal alternative to P2P music, had there not be the unbelievably explosive development and growth of P2P, well then a handful of infringment suits might have been quite effective in keeping the small primative and slowly developing P2P "clean".

      After half a decade of prohibiting any online sales at all, the RIAA then oh-so-generously relented and merely prohibited any non-DRM CRIPPLED sales at all. The freaking IDIOTS deliberately sabotaged themselves. They refused to allow anythign except a deliberately crippled inferior product. You can compete with free... you can certainly compete with slow clunky unreliable and illegal free... you you have to be a fucking moron to attempt to compete with free AND BETTER. You have to be a moron to try to compete with free by offering an inferior product. A deliberately crippled product that causes all sorts of hassles and headaches.

      I cannot play DRM crippled crap in WinAmp with the rest of my music collection. DRM crippled crap will will not play in a host of other music player software. I am unable to write my own software to play or modify or manipulate DRM crippled crap. DRM crippled crap is often includes extra hassles to burn to CD (if it is even doable at all). DRM cripple crap is a pain in the ass to migrate each time I replace my old computer every four years or so, and it may quite easily be "destroyed" by the DRM during that process if anything goes wron, and again assuming I even can migrate it at all. DRM crippled crap will not play in my MP3 player, or at a minimum I have to go out of my way to buy a MORE EXPENSIVE DRM-infected MP3+some_other_screwed_up_format special hardware and hope that it works.

      Now please explain to me why I would ever want to buy this DRM crippled crap that doesn't work most of the time and causes all sorts of headaches?

      I'd much preffer to get a VASTLY BETTER MP3 product. If that MP3 product has a higher cost, well most peopel are damn well going to pay that higher cost to get that better product. If that "higher cost" is that we have no choice but to commit copyright infringment, well most people are going to be willing to pay that price to get the better product.

      I'd like to see a movie/music company go once and spend a chunk of change on something and release it unrestricted on P2P. Even have them promote the fact. Instruct people on how to get it. I'd like to see if they'd ever make their money back.

      --
      - - You can't take something off the Internet! That's like trying to take pee out of a swimming pool.
    7. Re:Surprise - Too Little, Too Late by Gridpoet · · Score: 1

      "True P2P networks offer tremendous bandwidth efficiency for the distributors of content, which is especially important when you're delivering large content "

      This is execatly what i've been screaming about...are people actually going to be this dumb! To pay big bucks for a high bandwidth connection and then pay AGAIN for a movie where they STEAL your bandwidth that you payed for?!?!

      No cash, no bandwidth!
      --

      -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
      This is MY galaxy...go find your OWN!

  8. Standard Codec ? DRM ? by Yoshy · · Score: 4, Insightful

    The 24 hours part is bad news, not because I'd like to keep the movies but because it means that it will only available to Windows.

  9. fair is fair by Scrameustache · · Score: 4, Interesting

    Once the material is downloaded, users can only view it for up to 24 hours before it expires.

    And they can only spend my money for 24h before the payment expires, ok?

    --

    You can't take the sky from me...

  10. Will the audio be encoded in Ogg? by Luscious868 · · Score: 1, Funny

    If not, I won't use the service.

    1. Re:Will the audio be encoded in Ogg? by unbeatable73 · · Score: 0

      How the hell is this flamebait? He prefers his movies in Ogg, and if they aren't he won't buy them. I don't have a problem with that, and I'm not going to flame him because he likes a certain audio format better than another....

  11. TITO by dada21 · · Score: 2, Insightful

    (white) Trash In, (tv) Trash Out

    Jerry Springer and the dating shows 5th Wheel and Blind Date

    That'll be worthwhile... They could probably offer only one episode of those shows and no one could tell.

    Anyone think they want it to fail so they could lobby Congress to DRM all TCP/IP transmissions?

  12. Why can't these media companies get it? by Anonymous Coward · · Score: 0
    We don't want content that becomes unplayable. We don't want to rent. We want to own. Once we own we can put it on any device we want, when we want, how we want. We can remix and apply creativity. We can burn to disc or backup device to protect our investment. We want to spend a relatively small amount of money in order to BUY (not rent) content that becomes part of our permanent collection.

    Get back to us when you are willing to deal with 21st-century reality.

  13. Of course by Lord_Dweomer · · Score: 1
    While I'm glad they are taking some steps forward, you can be sure someone will take their DRMed torrent, pirate it, and release it on traditional torrent sites. But nonetheless, if they can find a pricepoint that works with their crippled offering, more power to em.

    --
    Buy Steampunk Clothing Online!
  14. Old tech beats new tech by johnlcallaway · · Score: 3, Insightful

    My 20 year old Toshiba VCR is looking better and better every day. I have yet to find anything it could not record when using the analog video/audio jack feeds....

    --
    I rarely read replies, it's my opinion and if you thought about your opinion a little more, I'm OK with that.
    1. Re:Old tech beats new tech by garcia · · Score: 1

      Shhh. They can hear you when you post here! If you think that they won't push to "outlaw" all older technology that doesn't have "safe-guards" in place, you're crazy. While they might not win that doesn't mean they won't try everything in their power, including their increasingly successful smear campaigns, to get you to turn over your contraband.

    2. Re:Old tech beats new tech by Anonymous Coward · · Score: 0

      Ever heard of Macrovision?

    3. Re:Old tech beats new tech by dazedNconfuzed · · Score: 1

      Significantly older VCRs are immune to Macrovision.

      --
      Can we get a "-1 Wrong" moderation option?
    4. Re:Old tech beats new tech by evilviper · · Score: 1

      You can keep your 20 year-old VCR. My 4 year-old Hauppuage MPEG capture card also records anything you throw at it (ignores macrovision), and it does so in (slightly) higher quality than DVDs, without aty defects of analog, without needing to buy tapes, rewind, etc.

      The PVR-150 is down to about $60 online, putting it only slightly higher than non-MPEG capture cards, making even old slow systems perfectly capable of capturing. Of course, you can get slightly higher quality with software encoding from a non-MPEG/MJPG capture card, but most people prefer the much lower system requirements of direct hardware MPEG captures.

      --
      Slashdot gets worse every day... Pipedot: News for nerds, without the corporate slant
    5. Re:Old tech beats new tech by Prophet+of+Nixon · · Score: 1

      What sort of inputs are on that card? Does it have s-video?

    6. Re:Old tech beats new tech by evilviper · · Score: 1
      What sort of inputs are on that card? Does it have s-video?

      Yes, SVideo/Composite/Coax.

      http://www.hauppauge.com/pages/products/data_pvr15 0.html

      --
      Slashdot gets worse every day... Pipedot: News for nerds, without the corporate slant
  15. Explodes. - No, expires. by Ceriel+Nosforit · · Score: 4, Funny

    "...users can only view it for up to 24 hours before it expires."

    I was expecting to read "explodes" rather than "expires". I'm glad I was wrong.

    But now I worry that by posting this I might give them ideas.

    --
    All rites reversed 2010
    1. Re:Explodes. - No, expires. by paranode · · Score: 1
      Strangely enough they have considered something pretty close to your initial reading:

      http://news.bbc.co.uk/2/hi/uk_news/magazine/306432 7.stm

  16. Re:DRM by Junior+Samples · · Score: 0, Redundant

    It will self destruct in 24 hours!

  17. When are they going to get it?? by Trolling4Columbine · · Score: 2, Insightful

    Didn't they realize that such rental schemes would fail when consumers roundly rejected DIVX? Why do they keep trying to force a product we clearly don't like down our throats?

    --
    Socialism: A feeling of discontent and resentment caused by a desire for the possessions or qualities of another.
    1. Re:When are they going to get it?? by Red+Flayer · · Score: 1

      "Why do they keep trying to force a product we clearly don't like down our throats?"

      Yes, that's exactly what they are doing. Forcing you.

      As the market at large becomes more accepting of downloaded video material, one of these services will become profitable... NBC is hoping it's them. Plus, they already have brand accetance, so it's not some newfangled acronym for the Mom&pops out there. They're not targeting the slashdot crowd.

      --
      "Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai
  18. Why Movies? Do TV. by xstonedogx · · Score: 4, Insightful

    Why not their television programming?

    If they posted the programming with advertisements intact, eventually they may be able to ask more for advertising, or treat it as a separate advertising space altogether. Plus, the torrents for their shows are going to be out there anyway. This way there is an official torrent that most people are going to want because: they can expect a certain level of quality and there is no risk to them. AND it also increases awareness and availability of their show.

    Heck, if they did this I might even watch some of their shows.

    1. Re:Why Movies? Do TV. by Anonymous Coward · · Score: 0

      Because their affiliates would each unload a brick from their rear, and then promptly stone them to death.

  19. Would that include episodes of "Joey" by ShibaInu · · Score: 2, Funny

    NBC can barely get folks to watch its shows for free, so now they are going to charge for a version that expires? I assume this would be more aimed at the Universal Studios titles...

  20. To all the naysayers: by jonnythan · · Score: 3, Insightful

    Everyone seems to be griping about the time limit. I know it goes squarely against the DRM-hating /. masses, but not only is it valid but people will buy into it.

    They've already been doing it for years with movies On Demand, now you can do the same thing on your computer. There are time limits for On Demand and Blockbuster, now it's the limit for your authorized download.

    Big whoop. Just because it gets downloaded to your computer doesn't mean you have the right to watch it as many times as you want, as often as you want, for the rest of your life.

    Get over it already.

    1. Re:To all the naysayers: by geekoid · · Score: 0

      "Big whoop. Just because it gets downloaded to your computer doesn't mean you have the right to watch it as many times as you want, as often as you want, for the rest of your life.
      "

      yes, it does.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    2. Re:To all the naysayers: by OS24Ever · · Score: 3, Interesting

      And look how Blockbuster is turning out, along with their 'late fees'

      One would think with the amount of TV shows being sold on DVD that they'd think there would be a happy digital medium to this. It's OK to sell DVDs, but if it plays on a computer it must explode and go away. I don't get it, the content on my computer isn't going to be as good as a DVD unless I want to download 10GB of stuff, which I don't.

      --

      As a rock-in-roll Physicist once said, No matter where you go, there you are.

    3. Re:To all the naysayers: by size1one · · Score: 1
      "They've already been doing it for years with movies On Demand, now you can do the same thing on your computer. There are time limits for On Demand and Blockbuster, now it's the limit for your authorized download."

      Yes, but you also get the movie when you want it. It will take at least several hours if not several days to download a movie, especially if the network is not popular. People want to watch movies when they have the time available, not the other way around.

    4. Re:To all the naysayers: by Scrameustache · · Score: 3, Insightful

      There are time limits for On Demand and Blockbuster, now it's the limit for your authorized download. [...] Get over it already.

      People can get copies of their stuff without paying them a cent for it. Get over it already.

      No?

      Then they should stop fucking with us by imposing arbitrary and artificial annoyances such as a 24h deadline.
      You have to return the PHYSICAL media when you rent, that's why we accept that limit: We don't want others to hang on indefinatly to the stuff we want to watch, so we accept that we must return the disc/cassette so that it will be available to others, and so others do the same in order for the content to be available to us.

      But we COPY the content when we download it. It will get deleted when we're done with it, when we need the space, not when they decide they don't want us to have it anymore. Not to mention that in peer-to-peer realities, keeping the copy makes it available to others, not the other way around.

      Their DRM will be circumvented, their content will be redistributed, for free, without their stupid limit, on "pirate" p2p networks, and it will be their damn fault for being TOO GREEDY.

      --

      You can't take the sky from me...

    5. Re:To all the naysayers: by HPNpilot · · Score: 1

      "Get over it already."

      The only thing I've gotten over is my initial excitement of their announcement.

      Right now I use NetFlix and two local video rental stores. NetFlix gives me as much time as I want and I get 3 days from the local stores. I need this flexibility as my schedule is frequently unpredictable. If I want something really fast, I have it in my VCR or DVD player within 15 minutes. More obscure stuff comes from NetFlix. Now some company tells me I can download? Great! But wait... After a long download (longer than it would take me to get to a video store and back), I only have 24 hours to watch it? And what if I want it on my big screen TV? Will they allow my computer to output it as a high quality signal? Remember, that to allow this would mean I could potentially record it, do you think they'd allow that?

      I have had enough headaches with DRM over the years, starting with the non "D" scheme cooked up by Macrovision. For years (and still in some family setups) I had to get boxes which removed the Macrovision signals, not to make copies (doesn't make sense to make copies these days) but to just watch with decent quality.

      Call me an old fuddy-duddy, but once I buy something I want what I paid for. If I don't like the terms, or I don't get what I should have (in my sole opinion!), I will stop purchasing and my hard earned cash will be spent on other things.

      You may pooh-pooh the 24 hour thing, but it is enough to keep this consumer away.

    6. Re:To all the naysayers: by Anonymous Coward · · Score: 0

      Just because it gets downloaded to your computer doesn't mean you have the right to watch it as many times as you want, as often as you want, for the rest of your life.

      Yes, I do . . . . It's called "BitTorrent"

    7. Re:To all the naysayers: by ickleberry · · Score: 0

      Big whoop. Just because it gets downloaded to your computer doesn't mean you have the right to watch it as many times as you want, as often as you want, for the rest of your life.

      Its my computer, therefore my computer should not do anything to try and prevent me doing that with any of the data on it. NBC did not subsidise my computer nor do they own any part of it. sure they own the movie once they "hand it over" its also mine, if i go handing out copies of it and then sue me thats fair enough but not making my own property work against me.

    8. Re:To all the naysayers: by Snaller · · Score: 1

      It's an imoral concept which should be illegal - you get over it.

      --
      If Google really cared they would fix Android Chrome to reflow text, instead of discriminating
    9. Re:To all the naysayers: by Alsee · · Score: 1

      No that is not valid, and once they choose to give me my own copy I do indeed do have the right to watch it as many times as I want as often as I want for the rest of my life.

      And don't anyone jump in with some rediculous piracy/copyright_infringment nonsense attack. None of that involves copyright infringment. I certainly didn't suggest anything like sending copies to my "10,000 closest friends".

      My computer is my property. My computer will not do ANYTHING unless I tell it to do something, just like my VCR. My computer will not erase or disable anything unless I give it an instruction to do so. Anyone who expects my VCR do delete a TV show after 24 hours is obviously delusional. Right? We can agree on that? Why would it be any less delusional for them to have that sort of expectation about computers in place of VCRs?

      Their entire deletion scheme is based on trying to get me to instruct my computer to delete it, because as I said my computer does nothing unless I instuct it to do something. Their scheme is based on puting a deletion instruction into the player software and hoping I will run that instruction. It is based on the assumption that I am too lazy or ignorant to either write my own player software without that instruction or to download a player from someone else who did write such a player or to patch their player to eliminate that instruction or to download a patch from someone who did write such a patch or to modify my computer hardware to simply ignore that instruction in the middle of the player software or to buy hardware from someone who did build hardware that ignores that instruction.

      So yes they can certainly hand out deliberately sabotaged player software containing code to delete that file after 24 hours... exactly as they could hand out player software deliberately sabotaged with code to format my entire harddrive after 24 hours. They may certainly expect most people to be lazy and that most people will stupidly run that code get their harddrives reformatted... however they have no right to expect people will not or cannot avoid having their harddrives reformatted. They have absolutely no right to complain if I do not in fact reformat my harddrive.

      It is not valid to expect I will not or cannot either use a different player or to patch that player or to tweak my computer to prevent my harddrive from being reformatted when I watch the file they game me. Not valid at all. And I can and will replay my copy of that file without reformatting my harddrive as many times as I like for the rest of my life.

      -

      --
      - - You can't take something off the Internet! That's like trying to take pee out of a swimming pool.
  21. What in the Wurld? by digitaldc · · Score: 1, Offtopic

    Does this spelling of 'world' bother you as much as it does the spelling nazis?

    --
    He who knows best knows how little he knows. - Thomas Jefferson
    1. Re:What in the Wurld? by jonnythan · · Score: 1

      Whirled Media would have been much more clever :)

  22. When does the clock start ticking? by Morgalyn · · Score: 4, Insightful

    24 hours? Is that from the point of purchase, or the point of completed download? Because if the movie is of a quality worth paying for, that's a significant difference for a lot of users.

    Besides, that's an awfully short period of usage. Why would anyone do that versus renting the movie? It would have to be very cheap. What about the ability to pause the movie, or watch it more than once? Is this going to be like those failed one-viewing DVDs that came out a while ago?

    --
    You say you got a real solution
    Well, you know
    We'd all love to see the plan
    (The Beatles)
    1. Re:When does the clock start ticking? by Red+Flayer · · Score: 1

      It says once it's been downloaded right in the summary

      IMO, it should be 24 hours once you first begin viewing it.

      --
      "Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai
    2. Re:When does the clock start ticking? by Morgalyn · · Score: 1

      Oh, I know it said that in the summary. I tend to not put too much faith in the summaries when it comes to the finer points, though, you know? "Once it's been downloaded" could be "once the first packet has been downloaded" or "once your receipt has been downloaded" and not necessarily "once all of the data has been downloaded and verified". I should have been more clear :)
      If they are going to enforce a 24 hour time period, I think you are right. The only decent thing to do would be to start the clock at viewing time, and for multiple reasons.

      --
      You say you got a real solution
      Well, you know
      We'd all love to see the plan
      (The Beatles)
    3. Re:When does the clock start ticking? by Anonymous Coward · · Score: 0

      Am I to be expected to sit there waiting for it to finish downloading? What about those of us who leave their computer online to download?

    4. Re:When does the clock start ticking? by Red+Flayer · · Score: 1

      "I tend to not put too much faith in the summaries when it comes to the finer points, though, you know?"

      Good idea. Come to think of it, I should probably not put too much faith in the articles either. :)

      --
      "Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai
    5. Re:When does the clock start ticking? by xoip · · Score: 1

      When my freaking ISP starts load shaping and my torrents drop down to 1kb/minute I'm not going to be too interested in what they're selling.

    6. Re:When does the clock start ticking? by Anonymous Coward · · Score: 1, Informative

      "Users will be able to view the material for 24 hours once they begin playback on their computers"

  23. OT: Your Grammar tip of the day SIG by denis-The-menace · · Score: 0, Offtopic

    Should also mention that you can replace "They're" with "They are" and it still makes sense.

    That's how I can figure out which one to use.

    --
    Obama's legacy: (N)othing (S)ecure (A)nywhere and (T)error (S)imulation (A)dministration
  24. Rental Model by Anonymous Coward · · Score: 0

    I know I don't speak for the majority of slashdotters but I could care less whether it expires (although 24 hours is a short period of time) as long as there is a significant discount compared to renting; electronic distribution does not provide the same experiance as renting a movie and (being that it is a P2P network) they're using my internet connection to distribute the material to other users. If it was $1.00 I wouldn't mind if it expires in 24 hours (after I watch it, not after it downloads), what annoys me about services like this is that they will charge you rental (or often purchace price; there are lots of $5-$10 DVDs out there) and then tell me that it expires.

    1. Re:Rental Model by Anonymous Coward · · Score: 0

      but I could care less whether it expires

      Oh, so you do care about how long it expires then? Oh? What's that? You meant you couldn't care less. Carry on, then.

  25. Repeat of history by SuperKendall · · Score: 2, Insightful

    So it looks like we are headed for a repeat of history, where Apple has a store with 80+% of the market and actually makes money, while everyone else wonders why the hell consumers are unhappy with a video solution that is worse than VHS.

    Since the movie/TV industry had years and years to learn the lesson, it's especially odd that they seek marginalization with such ferver.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  26. 24 Hours sounds reasonable by sj88 · · Score: 2, Insightful

    ...except for the fact that downloading takes an unknown amount of time. It's like a pay-per-view, except you don't know when you'll receive the movie.

  27. Wrong moderation by Anonymous Coward · · Score: 0

    please fix.

  28. Are you serious? by Anonymous Coward · · Score: 1, Interesting

    Do you demand your rental fee back when you return movies to Blockbuster? When you quit Netflix, do you expect your dues refunded? Does your cable company not bill you every month?

    Don't think of this as buying a movie, thing of it as renting. Don't rent if you don't plan on watching it within the day. Price to high? Rent somewhere else. Simple.

    1. Re:Are you serious? by Scrameustache · · Score: 2, Insightful

      Do you demand your rental fee back when you return movies to Blockbuster? [...] Don't think of this as buying a movie, thing of it as renting.

      Can they rent the movie to someone else if I don't return it?
      Don't think of it as renting, because it isn't.

      --

      You can't take the sky from me...

    2. Re:Are you serious? by Anonymous Coward · · Score: 0

      Oh, christ, that is stupid. Next you'll shout information should be free, it costs nothing to make digital copies, blah, blah, blah.

      There is an economic scale at work here. Blockbuster will charge you $3 for the exact same thing that Best Buy will charge $20 for (read: a DVD). What's the difference? One you you get to keep, one you have to give back. Just cause its bits on a hard drive rather than bits on a disc, you think the value changes?!?!?

      In the end, you'll eventually have two choices. One price to download the movie for a 24-48 hour viewing window, and roughly 5x that price to download it with no expiration date. Again, simple.

    3. Re:Are you serious? by Anonymous Coward · · Score: 0

      only problem is it will take half a day or more to download. If I rent a movie its imidiate and I watch it then, if I download a movie in high quality it wont be done downloading for half a day at least and I might get tied up with other things and not be able to watch it when the d/l is done.

    4. Re:Are you serious? by ToasterofDOOM · · Score: 1

      Does Blockbuster demand that you work for them to distribute content for 30x the time you are allowed to view it? I didn't think so. I would be totally cool with this if they didn't force you to seed against your own will, stealing your bandwidth. That's pretty lame.

      --
      I am Spartacus
  29. Oblig. Linux comment by PoprocksCk · · Score: 1

    Evidently this 24-hour deal will employ some form of DRM. And when I think DRM, a few things come to mind:
    1) Non-free format
    2) Won't work with Linux

    So, I'll just continue to use zip.ca, or, *gasp* physically *go* to the *video store*!

    1. Re:Oblig. Linux comment by dorkygeek · · Score: 2, Insightful

      Look, I'm a GNU/Linux fanboy myself, but this is a market driven company.

      1. We want it to catch on fast, so we need low prices -> use P2P to save bandwith expenditures
      2. It should not bring the pricing of the other forms to get the content out of balance -> limit view time to have it compete with the rental market
      3. Hmm, this all needs DRM? I see, Windows users are the most widespread -> forget the other OS's, the Windows market is enough to render it profitable

      These companies are not charities, and they do whatever they think they can get away with and make enough profit. They don't care about a minority of the market.

      .
      --
      Windows is like decaf - it tastes like the real thing, but it won't get you through the day.
  30. Why 24 Hours? by tyler083 · · Score: 1

    Once the material is downloaded, users can only view it for up to 24 hours before it expires.

    I know companies need a time limit, but why 24 hours? If it's any decent quality it will take me most of an evening to just download the movie. AND then hopefully I'll have time to watch it the next evening before it just stops playing as it will have been 24 hours since I downloaded it....

    I didn't read the article, but I'm giving them then benefit of the doubt that the 24 hours starts only after you have downloaded the entire movie.

  31. Rental is dead? by dazedNconfuzed · · Score: 2, Insightful

    We don't want to rent. We want to own.

    Which is, of course, why Blockbuster, Netflix, pay-per-view, and other business/services/technologies don't exist anymore. Er...waitaminute...

    Seriously, most people only want to watch most shows/movies once; since rental is usually much cheaper than purchase, they rent (whatever the media). Sure we'd rather own, but seeing something a second time is far less important than seeing it once at low cost.

    Of course, if they made ownership only slightly more expensive than rental (1.25x rather than >4x), they'd make more money, buyers would be happy, and most people would still rather see/buy something new than re-watch what they've seen.

    --
    Can we get a "-1 Wrong" moderation option?
    1. Re:Rental is dead? by payndz · · Score: 1

      Isn't Blockbuster on the verge of filing for Chapter 11 bankruptcy protection? Doesn't sound like they're doing that great right now...

      --
      You must think in Russian.
  32. Thanks but I'll wait... by rjmontalbine · · Score: 1

    ...for the AOL reruns on demand service :) http://www.inomaly.com/14/

    --
    http://www.inomaly.com
    1. Re:Thanks but I'll wait... by Anonymous Coward · · Score: 0

      Actually, the address is http://television.aol.com/in2tv/

  33. You're not there yet by Nom+du+Keyboard · · Score: 1
    movies include what you would get on their existing video-on-demand and pay services plus around 100 older movie titles. Once the material is downloaded, users can only view it for up to 24 hours before it expires.

    Limited selection.
    Pay for it.
    Need to contribute my own P2P bandwidth to get it.
    Must watch it in 24 hours (obviously badly DRM encumbered.

    That's not an appealing package yet to tempt me to your service.

    --
    "It's the height of ridiculousness to say for those 9 lines you get hundreds of millions."
    1. Re:You're not there yet by size1one · · Score: 1
      That sounds like the exact opposite of bittorrent:

      Large selection.
      Don't pay for it.
      Do whatever I want with it (without having to defeat DRM)

      That is exactly why this service will fail.

      I've already paid for cable service, I see no legal issues with downloading these shows.

    2. Re:You're not there yet by VMEbus · · Score: 1

      "Must watch it in 24 hours (obviously badly DRM encumbered."

      Parse error at EOF.

      ).

      Phew, now I can read on.

  34. Will people give them their bandwidth for free? by mTor · · Score: 2, Insightful

    If I pay for a movie/show, I don't want to give my bandwidth for free. They should pay me for giving my bandwidth to them!

    Nice try, NBC!

    1. Re:Will people give them their bandwidth for free? by raoul666 · · Score: 1

      Everytime a story likes this get posted, someone says this and gets modded insightful. I don't understand it. When you buy a product at a store, do they reimburse you for the gas you spent to get there? No. It's part of the total cost, to you, of buying that item. Same goes for this. Your total cost is whatever they charge, plus the bandwidth cost, plus any electricity you're using above what you normally would be, etc. You can work out how much that is and decide whether or not to pay it. And really, try to think of the result of what you're suggesting. If they paid people for bandwidth, the initial price of the product would go up. So you can either get the movie for $1 and pay your own bandwidth costs, or get the movie for $5 and have them credit you $3.50 for all that bandwidth of yours they're using.

      --
      When cryptography is outlawed, bayl bhgynjf jvyy unir cevinpl
  35. Dear NBC, by ewhac · · Score: 4, Interesting
    I am willing to pay exactly $0.00 for this "service" you're planning on offering. Copy protection is a form of product defect, and I do not purchase products I know to be defective. You may wish to confer with Sony on this issue.

    On the other hand, if you are willing to offer movies and programs in an unencumbered format (DiVX, MPEG, QuickTime, Ogg Theora, whatever) with no usage restrictions, and no special download clients required, then I'd be very willing to consider as much as $3.00 per show/program downloaded. I'd especially be interested in the old NBC Mystery Movies from the 1970's, including McCloud, Columbo, and McMillan and Wife.

    Please correct your offerings accordingly.

    Schwab

  36. cheeze by Rodney.Quills.Dinkin · · Score: 1

    Of course you can disable the 24hr time limit easily, or just download these off alt.binaries.hdtv for free. However this is at least finally a good idea from a major TV network to provide free stuff (albeit, temporary)

    --
    Rodney Quills Dinkins | Communications Specialist | GNAA Corporate HQ
  37. Small step, but in the right direction by bechthros · · Score: 2, Insightful

    To all those who said that P2P "pirate" networks would never bring about significant changes in the business models of big *AA... want some salt with that crow?

    Sure, it's restricted, and it expires, but as long as the black market is out there, the white market will slowly bring itself up to speed until the need for a black market lessens more and more. Eventually the result will be something that works for picky consumers like us and for content providers. All file-sharers everywhere should not underestimate the significance of this move.

    1. Re:Small step, but in the right direction by cbs4385 · · Score: 1

      Sure the white market will catch up, just like the War on Drugs. I think I'll go stop by the 7-11 on the way home and pick myself up an ounce of smokeables.

    2. Re:Small step, but in the right direction by bechthros · · Score: 1

      There are places you can do exactly that. Amsterdam and San Francisco come to mind. Alaska permits residents to grow a certain amount for personal use. Small steps, but in the right direction. And the government's slowly coming around. Give em a couple hundred years... Cannabis prohibition is still mostly driven by the paper industry, just like it was in Hearst's day.

    3. Re:Small step, but in the right direction by Alsee · · Score: 1

      those who said that P2P "pirate" networks would never bring about significant changes in the business models of big *AA... want some salt with that crow?

      I don't think I've ever seen anyone say any such thing. Everyone I've seen has been saying that the **AA will either be forced to massive change or they will die horribly while attempting to cling to neandertal midsets and obsolete models.

      As for this, it's hardly a step in the right direction. It is an insane attempt to fight technology and fight reality. An insane attempt to invent "self destructing information". It is a completely DELUSUIONAL idea. It is just as delusional as if some soap opera thought that all of the VCRs out there would delete the show 24 hours after you taped it. Information cannot self destruct. Information cannot do anything. VCRs are their owner's property, and they do not do anything unless their owners tell them to do so. Computers are thier owner's property, and they do not do anything unless their owners tell them to do so. Their scheme is based on the notion of handing out software with a delete instruction inside and HOPING that people will use that software and will issue that instruction telling their computers to delete it.

      Now if they want to rely on some people being lazy or ignorant and doing that... welll fine... some peopel will delete it. However they are delusional if that expect it *will* delete. They have no right to expect that I will not use different viewer software without a delete instruction or that I will not patch the software they give me to eliminate the delete instruction or that I will not alter my CPU such that the "delete" code now means "play jinglebells".

      This stupidity will persist until either the **AAs are dead, or they finally start selling MP3s and the like. Sell the god-damn product that pople WANT. Sell a product that is not deliberately sabotaged and disfunctional.

      You can compete with "free", but it is just plain STUPID to try to compete with free AND BETTER by deliberatly handicapping yourself and selling a deliberately INFERIOR product. The natural market forces and free market competition are killer on inferior products. Natural forces act against products designed contrary to the customer's interest.For example printer makers try to operate against customer interests by selling the printer at a loss and raping the customer on ink... it make work for a while but the free market answer is for someone to offer a cheap substite ink supply. Once someone owns a printer the manufacturer has no right to expect the owner will not modify it or buy different ink for it. If a printer is sabotaged by the manufacturer to reject other ink the customer has every right to repair that sabotage. In fact the proper free market response is for someone to go into buisiness buying those cheap sabotaged printers and repairing them and reselling them as the more valuable product they now are.

      -

      --
      - - You can't take something off the Internet! That's like trying to take pee out of a swimming pool.
  38. Wurld media by Anonymous Coward · · Score: 0

    Aren't they a scumware company?

  39. Why even mention P2P? by TheRealFritz · · Score: 2, Insightful

    In this context, P2P is really meaningless, since it offers no advantage to me, the consumer. The only advantage it offers is for content providers, because they can serve more costumers because customers bear part of the bandwidth cost.

    So since I'm providing bandwidth, do I get a download credit? If I keep files in my share long enough, I should be able to download more files without cost to me, since I'm providing a service to the content providers and they should be compensating me for it.

    --
    Innovation at play: http://www.gloryhoundz.com/

  40. I'm paying for what exactly? by jburroug · · Score: 1

    I'm not entirely sure why I would want to use such a crippled service Honestly if Basically it sounds like they are offering to 'let' consumers: pay to download a movie, pay for the bandwidth to do so (not to mention wait a few hours for it to come in) then pay for the upload bandwidth to share for 30 days and then get a movie that will self-destruct 24 hours after I first press play. And since most users don't have Freevo/MythTV type setups to watch downloaded videos on their TV's they will go through all this effort to watch their movie in a tiny windows media player screen.

    Seriously if I'm going to have to go through all that effort to get my hands on a video file I'd at least expect to be able to keep a copy for personal use, however crudded up with DRM the file might be. Who in their right mind would use such a 'service' much less pay for the privledge of using it. As it stands now Netflix is a far easier way to get rentals and much more flexible than the way this service sounds. Of course plain old outlaw P2P or alt.binaries is still the most, ahh, cost effective way to get current releases in flexible, open formats with no commercials or other restrictions.

    *sigh* I'd love for just one network or studio to start releasing paid, downloadable programming in an open, non-DRM'd format, and then make a killing on it. I for one would pay a few bucks an episode, or pay a subscription, for The Daily Show for example or for some of the amazing multi-part documenteries Discovery/TLC/THC put out. But only if I can get them in a format that I'll be able to watch on any platform I choose, whenever I choose and for as long as I choose. I'd accept crippled content for a free ad-sponsored service, but never for anything that I have to pay for.

    Cheers,

    Josh

    --
    "Listen: We are here on Earth to fart around. Don't let anybody tell you any different!" - Kurt Vonnegut
  41. Actually it may - remember Sony... by Pac · · Score: 1

    Depending on the kind of DRM enforcement they choose, the movie itself won't explode but it may well render your computer open to all sorts of nasty things. Including, but not limited to, forms of hijacking that allow the attacker to burn your monitor.

  42. This is a dumb idea..... by 8127972 · · Score: 1

    ...... as you can watch that Lost episode that you downloaded via iTunes over and over again. I suspect they'll try this for six months, not make any money and beg Apple to carry their content on iTunes.

    --
    This is my opinion. To make sure you don't steal it, it's covered by the DMCA.
  43. Yet Another Big Brother Plan by Ted+Holmes · · Score: 1

    The end of this "Big Brother" attitude from controlled media is written upon the wall (but not in the papers). The digitally connected masses will soon remove the mass from media. Here's why:

    1. The balance of power has already shifted to the masses in a sort of first mover advantage. The backlash coming from the entertainment industry is reflexive. It happens *after* networked mobs creatively, unexpectedly, disruptively take technology into their own hands. The tension between the entertainment industry and the online world simply represents that shift of power and control away from mass media.


    2. What will the entertainment industry be when consumers en masse, produce their own "as good or better than" diversions? Blogs spontaneously exploded news into millions of niches, leaching the mass from news media. Cheap high tech multimedia production tools wielded by thousands of grass roots reporters are absolutely capable of producing high quality fare.


    The mass entertainment and news industry will soon compete with high quality virtually free grass roots alternatives from the digitally connected masses, and take its rightful place as another niche. What "mass" will be left to market to?


    3. Litigation takes a lot of time. Since technological advances also accelerate events, inflexible, knee jerk systems will eventually be overwhelmed with the speed of disruption. There will soon not be enough time to react before the next volley. Future shock paralyses the most inflexible systems first. So, ultimately, in a digitally networked world, control is distributed to the masses. But the question keeps returning:
    Is Big Brother a Possible Future?Will some central organization, representing narrow interests be able to control what citizens share electronically? I don't think so. The imminent emergence of open source personal self-replicating fabricators will spit out an ever growing complexity of items, all of which will be embedded with personalized computational intelligence. So, no consistent control over hardware standards will be possible. Chips will not answer to a centralized institution.


    As self-replicating fabricators rapidly spread to thousands and then millions of people, they will mutate and evolve; enlisted to upgrade and propagate their own next generation. Mobjects from the collective creative energy of Smart Mobs. This spells the end of the consumer/ producer divide. What will mass marketing be without a mass market?

  44. Stupid! by Anonymous Coward · · Score: 0

    P2P is a collective effort. You do your share, and you get alot in return. THEY want to use YOUR resources for THEM.

    If I buy a movie online I want to be able to watch it whenever I want, and for any ammount of time.

  45. So I pay AND provide their distribution network? by dr7greenthumb · · Score: 2, Interesting

    It's good to know that I get their product for 24 hours but they get my bandwidth for 30 days. I don't mind using my bandwidth to share with my peers using P2P when it's an open torrent but if they want me to pay for the show and continue distributing it for them for 30 days, they are crazy. If we're stuck with the expiration rule, the clock should at least start when the user stops sharing it. Either that or subsidize my broadband.

  46. low res probably by Danathar · · Score: 1

    Let me guess....

    It will either be at a horribly low resolution like 320x200

    OR

    at a crappy bitrate like 700kb/s

    I'll start buying movies online when the quality is DVD or BETTER, and NOT before that.

  47. OOPS. Re:Yet Another Big Brother... by Ted+Holmes · · Score: 1

    Oddly this post fits perfectly in this discussion, but it was intended for the next topic.

  48. Who cares, online movie rentals are available now by Anonymous Coward · · Score: 0

    Online video rentals are nothing new. You can already download rentals from http://movielink.com/ It's direct from their servers rather than a bandwidth killing p2p, and the restrictions seem to be less. I've had fairly decent experiences with them so far.

  49. Another step towards removing our fair use rights by Mr.+Cancelled · · Score: 1

    Let's see... If I buy a movie on PPV, I can record a copy for personal use (for example, showing the girlfriend the next time she's over), using either my trusty old VCR, or my (formerly new & sparkling) PVR system, and if I go the PVR route, that means a quick and easy burn to DVD for archiving, vs. the lower quality, but still watchable VCR.

    If I go to rent a movie, it's much more a gray area as to whether I can temporarily archive a copy for personal use, but the potential stil exists. Obviously it's not ok to copy what you rent to keep a personal copy, but the gray area comes into play (IMHO) if I haven't had a chance to watch the movie yet, and my rental duration's over. I still have the option of ripping down a copy of that tape/DVD to watch when I can watch it (after all, I've paid my fee's to rent the movie - It's up to me when I actually watch it), and then erasing that copy once I have watched it.

    Or, I can go the route that the big media vultures want me to go... Meaning that I pay the same fee as for the two previous methods, but I have to watch that movie within 24 hours, or it'll "disappear", effectively locking me out from watching it, whether I got to see it during that initial 24 hour period, or not.

    What makes more sense here? Keep the existing freedoms and flexability that we have regarding such items, or pay the same amount of money for far fewer features and options... I don't know about you, but I personally see this as yet another way that the media companies are trying to bait us consumers into giving up our rights.

    I realize that pricing's not been set yet either, but come on... Unless the movies are less than $1.00, I'm not even going to consider this. A better offer, albeit one which I would also avoid, would be to let the movie be viewable until it has been viewed once. This way, if something comes up, and I don't get to watch the movie during that 24 hour period, I still can go back to it at a later dat and get my moneys worth. Of course then you get into the nitty gritty details of what constitutes a watched movie (Did you "watch it all the way through", "What happens if I stop the movie 5 seconds before the end, or during the closing credits", etc).

    Sorry... I've said it here before: I'm all for paying for the ability to download and watch shows. You can even stick a commercial or two in the mix to cover your costs! But once you start removing my freedoms, as far as what I can do with the product I've purchased, I'm going to go elsewhere.

  50. Don't be confused by the hype... by KrackHouse · · Score: 1

    Most of us associate P2P with a lack of DRM. But they use our bandwidth to distribute movies thereby saving them money while using the same old crappy DRM and we're supposed to be happy?

    Getting Sony's rootkit via a P2P network doesn't make you any less infected.

    --
    What if Digg added local news and a Slashdot inspired comment karma system? ---
    http://houndwire.com
  51. Dear Ewhac by everphilski · · Score: 2, Insightful

    Copy protection is a form of product defect, and I do not purchase products I know to be defective.

    Do you consider your car to be defunct? Because it employes a form of protection - a key and lock. Very similarly, the video files employ a key and a lock... the files have a DRM lock and the video player can act as a key to a legitimate user for legitimate purposes. Its not broken, it does exactly what it claims to do - it plays in the media players described for the time period advertized.

    -everphilski-

    1. Re:Dear Ewhac by mofomojo · · Score: 1

      Ah, but can you use your car for only 24 hours? Copyprotection != Protection.

      Sure, I can copy my car.. it might take a hell lot of parts and the like, but it's possible to build a new car from a scratch if I can get my hands on parts. I'm not sure if that's legal, but I can do it.

      In contrast to regular media files, they're broken. If you'd downloaded a JPEG and suddenly after 24 hours it had dissapeared from your hard-drive, would you consider it broken or defunct?

      Damn right you would!

    2. Re:Dear Ewhac by Anonymous Coward · · Score: 0

      Not to mention the fact that keys are actually designed to stop someone taking the car from you and not to stop you from using it when they don't want you to use it.

      Also, should you not be particularly smart but a small bit determined you can remove the requirement for a key from your car.

    3. Re:Dear Ewhac by Snaller · · Score: 1

      Do you consider your car to be defunct? Because it employes a form of protection - a key and lock.

      If they kept the keys after I got the car -then yes.

      --
      If Google really cared they would fix Android Chrome to reflow text, instead of discriminating
  52. Would it kill them to extend the expiration? by superdude72 · · Score: 1

    So it expires 24 hours after playback begins, not after download, which isn't as bad as it could be. Still: Would it kill them to make it expire after a month? Are they really afraid that I'll watch the movie more than once during that time, cheating them out of revenue for something that probably wasn't making any money at all for them before they offered it via p2p?

    Moreover... Jerry Springer?! Why would I even bother to download that? You could pay me to download it via a superfast iTunes-like service with no DRM and I still wouldn't be interested.

    This seems deliberately designed to fail. What their motivation could be, I have no idea.

  53. The End of FCC Censorship? by KrackHouse · · Score: 1

    The good news is that they can use this technology to bypass the FCC and rich, campaign contributing religious folk who don't know how to use their V-Chips. Thousands are already downloading TV shows with Bittorrent and RSS listings services/apps but the shows are still limited because they're tainted by the fear of big brother. This could change that.

    --
    What if Digg added local news and a Slashdot inspired comment karma system? ---
    http://houndwire.com
  54. Some sort of DVD by WedgeTalon · · Score: 0

    This is AWESOME! Maybe next they can release some sort of cheaper-priced DVD that expires after 24 hours. That would be super-keen.

  55. Charge per minute by polv0 · · Score: 1

    Rather than spending $5 to download a movie that is going to 'expire' in 24 hours, what about a constant per-minute rate for an on-demand, live, un-recordable broadcast? Suppose that the average film is 100 minutes long, then a $.05 per minute rate would achieve the same effect as a $5 rental, but if I decide to stop watching halfway through, i've only spent $2.50, and I can shell out the $2.50 a week later when I want to pick the film back up.

    A local version of what I've watched of the film could be stored and encrypted on my computer, to accomplish the p2p scalability. Best of all, if I decide the film sucks, I can stop watching it and save myself some cash.

  56. Paying for P2P Content? by CheddarHead · · Score: 2, Interesting
    P2P is well suited for distributing free material, but I don't really see it as suitable for distributing paid content. It seems like the whole business model is broken.

    With free material everyone understands that by contributing disk space, bandwidth, and electrical power (to run their computer when they're not using it) they are helping share the burden of distributing the material. Why would I want to do this if I have to pay for the material anyway? Some might argue that I'm helping to keep the price down, but in reality I'd just be padding NBC's profit margin.

    Additionally, I normally turn my computer off when I'm not using it (save's power, less vulnerable etc). Now if I was participating in a free P2P community I might leave it on as my contribution to the community but I'm not going to burn extra power to support someone else's paid download. I'm sure others would act in a similar fashion, so the number of available nodes to help with your download are likely to be very limited. Seems like this would result in very slow downloads.

    Also, I can only watch the movie for 24 hours, but will it stay on my harddrive taking up disk space? Seems like it has to in order for this to be a P2P service. If everyone just deletes their expired movies, than anyone purchasing the movie would have to download it from central NBC servers. It doesn't sound like a very workable P2P setup.

    Finally there's the issue of the 24 viewing window. As others have stated, that's just not enough. I don't want to own the movie forever, but I'm not going to spend hours downloading a movie I paid for and then feel pressured to watch it before it expires. With current on demand services I get the movie immeadiately so it's easier to plan for my time. If I download a movie tonight to watch tomorrow, who knows what might come up. I'd be pretty pissed if I paid for and spent hours downloading a movie and then couldn't watch because it expired. They would need to make the limit at least a couple days, if not a week.

  57. I don't mind that it expires... by realmolo · · Score: 1

    But it should only cost me $1 to download. And, it should download SCREAMINGLY fast. P2P doesn't cut it. They need to quit being pussies and pony up for some seriously fast servers and gobs of bandwidth.

  58. Archiving: Impossible by GroeFaZ · · Score: 1

    Dear customer. Your mission, should you decide to accept it, is to supply the National Broadcasting Company (further refered to as "NBC") with money. As always, should you or any of your fellow watchers be made to vomit or turned blind, the NBC will disavow any knowledge of our actions or taste. This file will self-destruct in 86400 seconds. 86399, 86398, 86397...

    --
    The grass is always greener on the other side of the light cone.
  59. Mod up by Anonymous Coward · · Score: 0

    If I'm paying $5.00 for a movie I'll be damned if I'm going to bother letting others download from me.

    Hey studio dickheads, YOUR the content provider, NOT me. Boot the fucking bandwidth bill yourself.

    I hope their network gets filled with porn and fakes.

    Sadly kids growing up today will soon have zero idea what the hell it used to be like before DRM. When you could buy music and actually do what you want with it and weren't treated like a criminal.

    1. Re:Mod up by microbrewer · · Score: 1

      Mod Parent Down becuse the Peer Impact service gives you a system credit for your upload bandwidth :)

  60. Expires = no deal by Jarnis · · Score: 1

    Unless it's dirt cheap (as in '10 cents' or something similarily irrelevant), nobody will pay for something that goes poof after 24 hours.

    Most of the stuff up on current P2P networks are not worth the effort to download, and they cost 0c and never expire. What makes NBC Universal think their *P2P* (as in 'you'll be sharing your bandwidth') offering has any chance whatsoever if their offering has 'costs money' and 'yours for only 24 hours' added to the deal, if even the current stuff on P2P is rarely worth the effort to download?

    Most likely this craptastic 'offering' will have;
    Less than DVD res
    No DVD extras
    Old titles - at best, at the same time as blockbuster gets it
    Eons to download as nobody is on their P2P crapnetwork
    Requires Internet Explorer, WMP10 and activeX to use

    And will cost same or more than your average Blockbuster rental (the one you can off the DVD if you want to watch it again).

    This won't fly. Only way people will be interested in download options is if they are substantially easier and better than the current standard (in this case, netflix and blockbuster).

  61. I hate to double-reply, but to clarify: by Scrameustache · · Score: 1

    Just because it gets downloaded to your computer doesn't mean you have the right to watch it as many times as you want, as often as you want, for the rest of your life.

    FTFA: Users will be able to view the material for 24 hours once they begin playback on their computers; once downloaded, the material will be stored on the user's computer for 30 days to act as a resource in the Peer Impact network

    It's there for 30 days? Ok, fine.

    It's there for 30 days, but I can use it for just one day?
    No. Fucking. Way.

    --

    You can't take the sky from me...

  62. Stop bitching about the 24hr window by GroeFaZ · · Score: 2, Funny

    Users will be able to view the material for 24 hours once they begin playback on their computers

    It's right there in TFA for all to read. Oh wait, this is slashdot.

    Seems to me, though, that this is the only part they got right about this inherently flawed business model.

    --
    The grass is always greener on the other side of the light cone.
  63. BUT WHAT IF by bismark.a · · Score: 1

    they rented it for a ridiculously low amount like 99 cents?

    I would be more than happy to view more than a few movies every month. Especially Red Mars and many other Sci fi flicks that I want to see again.

  64. No incentive to keep the expired file, but... by GroeFaZ · · Score: 1

    there is an obvious incentive to keep the incomplete file, which will be seeded already. Since we are talking about proprietary software, nothing stops the developers to tell the program to stall the download for a day or two longer than necessary. As long as they don't limit the d/l speed too much or if they randomize the limit, they might just get away with it. [/tinfoil hat]

    Also, if the target user base for this business model is the same as the target audience of Blind Date and the Jerry Springer Show, then their user base might generally just not care what happens with the file afterwards, including for how long it remains on the HD.

    --
    The grass is always greener on the other side of the light cone.
  65. Paying for NBC to use your net connection and HD by lenulus · · Score: 1

    Can these folks really be serious? They want consumers to pay them to view these movies (I personally don't have a problem w/ that part of the idea) and then seed NBC's files on their computers wasting bandwidth and HD space all for NBC benefit for a "premium" service....yikes! At least AOL (who admittedly I'm no fan of) has the right idea that they will be giving away the basic connent on their P2P network (at least initially) and attempting to profit soely through the adverts. I mean if I'm going to get something for free I don't necessarily mind the idea of sharing my bandwidth and storage... kind of the idea that made P2P work in the first place...

  66. More Digital Restrictions Crap by Snaller · · Score: 1

    It seems the only reason to get such stuff is to 'vote' for more with your money - but since Firefly is gone - what could that be.

    --
    If Google really cared they would fix Android Chrome to reflow text, instead of discriminating
  67. How does P2P benefit the consumer? by chrisbw · · Score: 1

    Perhaps I'm missing the point here, but it seems like if you're paying NBC for content, then you have to download it via P2P, you're basically footing their bandwidth bill for them. If I'm having to pay for content, I want to download it directly and reliably from the source, just like the iTunes store.

    Why should the customers be spending their bandwidth seeding the files for NBC?

    --
    Chris -- http://www.bitter.net/
    1. Re:How does P2P benefit the consumer? by cskrat · · Score: 1

      NBC would still have several large pipes to get the content out quickly. A torrent style P2P setup would just mean that you'd be sucking off those large pipes while every other user is squirting data at you at the same time.

      And there's no reason for downloaded shows to completely dominate your hard disks. Think a 15gig limit on the buffer compared to 250gig HDs that cost just north of $120. Disable Windows restore and you've already made up for the lost space.

      --
      My God! It's full of eval()'s.
  68. Double standard...? by Anonymous Coward · · Score: 0

    What this sounds like to me is that we have a double standard here. As an individual, I can't use programs like kaaza, limewire or some other P2P software to join a P2P on my own without someone declaring "illegal downloading" of MP3's, movies or software. This has been the cry of the RIAA and the enterainment industery for years which drove them sue happy.

    What gives companies the right to imitate the same P2P technology, which they have declared a horrible thing in the name of "lost profits", to create their own more restrictive, cheap knock off, reproduced, and rehashed P2P network as just another way to screw over the consumer in order to take control of a "new market" by (once again) offering products/services at inferior quality and inflated cost?

    After all, the original P2P networks have been looked down upon by corperations (RIAA) and by the government. For years, corperation have been blamming such P2P software for lower profits and in turn rised prices. Now These corperations (AOL and NBC) are using the technology against us.

    If corperations are able to sue the individual consumers for downloading music off of P2P networks, then shouldn't the individual (or another company) have the right to sue the corperation for stealing our money by offering downloads that expire thus becomming useless? At least off of Kaaza I get to keep what I download for years to come.

    1. Re:Double standard...? by Anonymous Coward · · Score: 0

      Ban Kaaza. Ban Morphious. Ban Limewire. Ban Napster. Ban AOL. Ban NBC.

      See a pattern here? If you asks those corperate execs, P2P is bad because they loss money. So what business does AOL and NBC have in this illegal technology (or illegal banned technology)?

      Yeah, these corperation or nothing but pick pocketing theives.

  69. Wurld does adware by JThundley · · Score: 1

    Isn't this the same Wurld that does adware? I remove a lot of spyware from people's machines, I know I've seen Wurldmedia being removed before.

  70. Why do *you* download? by TheDukePatio · · Score: 0
    Currently i don't have Cable,Satelite,etc. I download the couple of shows that I want to see (My Name is Earl, Battlestar, The Boondocks). I don't see the purpose of paying $50/month so I can watch 3-4 shows. That being said, I'd love a way to promote the creation of good TV (yes, it does exist) without having to have my money go towards crap and advertising.

    I'd gladly cough up a couple bucks an episode to download it commercial free, watch it on an OS of my choosing, at a time of my choosing and have it not expire. This way I'm putting my money towards shows that I want to see continue. If I don't think the show is good, I won't buy it and if enough others feel this way then the show will either get better or stop being produced.

    The **AA execs will say that this isn't a workable solution because I could then distribute it and folks could download it for free or it would eat into their overpriced DVD sales (well, some are overpriced...can you really put a price on the complete series of The Muppet Show?). if they're worried about me distributing it, then encode a UID to the file and attach it to the credit card that I'd need to pay for it. It's not like Big Brother can't find out what I've bought anyway. If the file with that UID is found in the wild, then they can try and talk to me about it. Maybe it'll lead to a more acceptable DRM scheme (if such a thing exists).

    Why do I download shows that I want to see? Because they haven't offered me a pricing scheme that I can even find remotely acceptable that doesn't tie me to their viewing/usage rights. 24 hours to watch a show? Sorry, I'll download an hour show for free and watch it with no ads in 40 minutes, on my linux box, a week from now, and then again before the start of the next season.

    --
    To Alcohol! The cause of, and solution to, all of life's problems.
  71. Tomorrow's Cable Box by cskrat · · Score: 1

    If I could pay a flat monthly rate and have free reign to download as many shows as I want, I'd be tempted to shell out for it. They could keep the content DRM'd or stuff it in some massive buffer ala Rhapsody.

    A subscription would let me explore the content without feeling cheated out of a download fee if I stop playing a show after watching 5 minutes of it and determining that it's pure crap.

    Yes DRM and proprietary media players would prevent me from viewing the content on a linux box or archiving a show on DVD so that I can dig it out and watch it after the system eventually shuts down (or I decide to stop paying). But I can live with that, I know I'm paying for a service and not buying a product.

    There is a market for subscription entertainment services. Think of how many people pay $50-$100 in monthly fees for TV from Comcast or DirectTV? Ignoring TiVo, do you own the shows or are you just paying for the right to view them and the infrastructure to get them to your house?

    Tomorrow's cable box may become a media-center PC.

    --
    My God! It's full of eval()'s.
  72. In Search Of "In Search Of..." by digitaldc · · Score: 1

    Okay this might be offtopic and modded to oblivion, but, while we are requesting things, please tell someone at Alan Landsburg/Viacom/whatever to release the complete box set of 1970s TV series 'In Search Of...' narrated by Leonard Nimoy. I have been looking for this for a while and it doesn't seem to exist on DVD. It used to be on A&E but it was cut, now it doesn't seem to exist except for the new SciFi one.

    The the skeptical and intelligent approach to many conspiracies/mysteries/supernatural/urban myths/and the obscure, the hypnotizing moog music, all combined with the narration of noneother than Spock himself makes this a true 70s classic.

    --
    He who knows best knows how little he knows. - Thomas Jefferson
  73. already available... by ltwally · · Score: 1
    "NBC Universal has signed a deal with Wurld Media to make some of their movies available for download via a secure P2P network in 2006..."
    NBC/Universal may not have known this, but most of these movies have already been available for download via a secure P2P network for the past 3 years or so; BitTorrent uses SHA-1 for hashing, and is thus secure against fraudulant data injections. Silly NBC.
    --



    /dev/random
  74. Here's Jonnnnny! by Anonymous Coward · · Score: 0

    Seriously, how long before it gets hacked?

  75. technical details involving p2p and drm? by krunk4ever · · Score: 1

    The article didn't seem to get into the technical details on how the p2p actually worked. Knowing how DRM works, each person's version of the file is going to be different, or else it wouldn't be drm right?

    I was curious on how this would actually work on 2 aspects, and both revolve around the p2p functionality.

    1. How exactly is the p2p sharing going to work? Are they going to be removing the drm from each file and then sending the bits across and then on the other end, re-drming the file with the a different expiration date and user credentials? I guess that's what iTunes does when you share music across the network, but what they don't bother doing is re-drming the file, but they just won't let you save it.

    2. Assuming the above works, since videos expire after 24hrs, does that mean the file will no longer be shared after 24hrs? If it can be still shared after 24hrs, that means they can still extract the video from the DRM after it's expired. Is that possible? If you can't share after 24hrs, that really impedes the functionality of p2p sharing. If you can, does that mean users can somehow still view the video?

  76. No upload by Bender+Unit+22 · · Score: 1

    And unless I am getting something for uploading, I will not be doing so. not for stuff I paid to watch.
    Maybe if I got it 30% cheaper if I had a good upload rate I would, otherwise I'd just use my slow upstream speed for something else

  77. Hear hear! by Snaller · · Score: 1

    Though 3 is a bit high...

    --
    If Google really cared they would fix Android Chrome to reflow text, instead of discriminating
  78. DRM will destroy the movie industry by jimbopf · · Score: 1

    In order to survive, movie studios will have to compete with free. Almost nobody disagrees with that statement. Commercial movie download services must be better than free. DRM, however, makes commercial services worse than free. Much worse. If they continue to use futile DRM, which does nothing to stop piracy, then consumers will resort to piracy. There is one service, called EZTakes, that offers movie downloads that consumers can burn directly to DVD. And you can burn as many DVDs (for personal use only) as you want because EZTakes has rejected the notion of DRM. They provide a service that is better than free because you get the content in a form that you can use (i.e. play on your big screen TV). EZTakes' catalog is small now, but growing. Consumers and the movie industry should support services like that!

  79. Jokes on them by runner91786 · · Score: 1

    Super secret cheat code #1: Change your system's date and time

  80. Re:Who cares, online movie rentals are available n by microbrewer · · Score: 1

    Exactly the Ssme restrrictions as Movielink seeing Movielink is owned by the MPAA members of which NBC\Universal is a member and you dont get a credit for uploading when you rent off Movielink with peer Impact you do.