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The Media's Crush on Apple

conq writes "BusinessWeek reports: "It's the first time in my memory that a product announcement by Steve Jobs has caused the AP to send an alert -- especially since this development was fully expected. And it says a lot about the intensity of media attention Apple generates. When is the last time a NewsAlert went out based on the words of Michael Dell or Bill Gates? Clearly, the AP's editors determined this news was important enough to warrant such action."

85 of 391 comments (clear)

  1. Last week? by ivan256 · · Score: 4, Insightful

    When is the last time a NewsAlert went out based on the words [...] Bill Gates?

    Last week after the CES keynote, during which he didn't launch any new products at all, and instead talked about the same thing he's talked about for the last three years but still hasn't shipped, and a product that came out last year.

    In contrast, Apple actually announced new product that was a signifigant shift from their previous strategy, and has a business impact beyond the doors of Apple itself.

    Which company gets an unusual amount of coverage?

    1. Re:Last week? by ivan256 · · Score: 5, Informative

      Here's a link to that if you're interested...

    2. Re:Last week? by Tibor+the+Hun · · Score: 5, Funny

      Bill Gates is the Nostradamus of our lifetime.
      In his own words he has eliminated spam, brought speech and handwriting recognition to everyday computing, and has a solid foothold in our livingroom with their useful windows media center PCs.

      Our potential truly is their passion.

      Apple on the other hand just keeps releasing products that we can do nothing else with but use them...
      OS X, Garage Band, iTunes, Spotlight...

      --
      If you don't know what AltaVista is (was), get off my lawn.
    3. Re:Last week? by Rei · · Score: 5, Funny

      I have no problem with the media picking this up, but what the heck is up with appledot.org?

      Apple: The Media's Crush on Apple
      IT: 'The IT Crowd' UK Sit-com
      Science: Taiwan Breeds Transgenic, Fluorescent Green Pigs
      Apple: Windows on Intel Macs - Yes or No?
      Apple: Apple Responds to iTunes Spying Allegations
      IT: Lawmakers Try to Protect Kids From Spam
      Apple: Sun and Apple Could Have Merged

      Sorry, slashdot.org. Typo.

      --
      I just invaded Grammar Czechoslovakia and duped Grammar Neville Chamberlain; now it's on to Grammar Poland.
    4. Re:Last week? by ivan256 · · Score: 3, Informative

      Macworld Expo. Much of the IT press is reporting on the only event going on this week, and Slashdot just posts links to what's out there...

    5. Re:Last week? by Surt · · Score: 4, Funny

      I have to thank Bill Gates, since his intervention 2? years back I can gratefully say that my spam rate has dropped to 1/1000th of its previous level. I'm not sure what he did, but whatever it was, it worked great!

      --
      "Who is the Journal of Quantum Physics going to believe?" --Stephen Hawking
    6. Re:Last week? by GoodbyeBlueSky1 · · Score: 3, Funny

      You must be new here

      --
      why? forty-two.
    7. Re:Last week? by Wyatt+Earp · · Score: 5, Funny

      If they'd been here a while they'd recall that once upon a time Apple couldn't get a single positive article on here. Even the iPod got slammed around here.
      http://apple.slashdot.org/article.pl?sid=01/10/23/ 1816257&tid=107

      Apple releases iPod
      Posted by CmdrTaco on Tuesday October 23, @10:20
      from the well-thats-not-very-exciting dept.

      The BrownFury writes "At an invitation only event Apple has released their new MP3 player called the iPod. iPod is the size of a deck of cards. 2.4" wide by 4" tall by .78" thick 6.5 ounces. 5 GB HDD, 10 hr battery life, charged via FireWire. Works as a firewire drive as well. Works in conjunctions with iTunes 2. Here are Live updates". No wireless. Less space than a nomad. Lame.

    8. Re:Last week? by Ubergrendle · · Score: 2, Insightful

      Aside from iTunes, which really is driven by the success of iPods, I didn't recognise anything on your list. OS/X is the latest Mac OS I think, but how many people have used it? 5% of computer users? oh yeah, only 5% of *retail* computer users...

      Yes, I'm being snarky, but a minor move by Bill Gates/Microsoft potentially has much bigger implications than a major move by Apple.

      PS The windows media centre you disparage so heavily has a 'lite' version...its called "X-Box".

      --
      John Maynard Keynes: "When the facts change, I change my mind. What do you do?"
    9. Re:Last week? by Anonymous Coward · · Score: 2, Funny

      Need help with that BSOD?

    10. Re:Last week? by Ahnteis · · Score: 2, Informative

      "People are buying iPods because they are [baleeted!] very stylish, even cool"

      Let me fix that for you.
      Ipods aren't significantly smaller then their competition, and according to my non-geek friends they aren't significantly easier to use either.

    11. Re:Last week? by arloguthrie · · Score: 4, Funny

      All I know is that I've forwarded that email from Bill Gates at least 1,200 times, and I still haven't gotten a check. Bill Gates is a dirty liar.

      --
      ----------
      Cheese it! It's the FEDS!
    12. Re:Last week? by carpeicthus · · Score: 2, Informative

      An AP News Alert is different than an AP news story. The alerts go out to their member organizations as very brief statements to make sure that people are up on extremely important news, such as "The Pope is dead." That explains his surprise.

  2. Well, Gates WAS a "Person of the Year" by eldavojohn · · Score: 2, Interesting
    When is the last time a NewsAlert went out based on the words of Michael Dell or Bill Gates?
    Well, I'm not sure when the last time a news alert went out about Gates but he and his wife were kind of given people of the year by Time Magazine--perhaps you heard about that. I think that constitutes some affection by the media. Having your fugly mug plastered accross a magazine time and time again surely shows some media recognition.

    Michael Dell has little to do with innovation. He's a brilliant businessman but I do not think his job function entitles him to media attention like Gates or Jobs. Dell sells computers, they don't invent them or the software they run. His expertise is reliability and customer support. Definitely an important figure head in the sale of computers but not so much the invention side.

    I should point out that Gates won that probably because of all the money he and his wife donate to charities. The guy is a vaccine giving maniac no matter how much you hate his software. Oh and he is hott .
    --
    My work here is dung.
    1. Re:Well, Gates WAS a "Person of the Year" by Avohir · · Score: 5, Funny

      ...His expertise is reliability and customer support ... thank you for praising Dell, please wait while your praise is rerouted to New Delhi...

      --
      To err is human, to really foul up requires a computer
    2. Re:Well, Gates WAS a "Person of the Year" by winkydink · · Score: 5, Insightful

      Michael Dell has little to do with innovation.

      I beg to differ. Perhaps little innovation in PC development, but in supply-chain management? The man's a god.

      --

      "I'd rather be a lightning rod than a seismometer." -Ken Kesey

    3. Re:Well, Gates WAS a "Person of the Year" by ePhil_One · · Score: 4, Interesting
      Michael Dell has little to do with innovation. Definitely an important figure head in the sale of computers but not so much the invention side.

      Go to business school, you'll get an earful of Micheal Dell because all of his innovations are in the production process, Just in Time manufacturing, mass customization, no inventory, started from a college dorm room. His invention has been on the business process side, which is a little less obvious to the public (And Bill Gates main invention was the formalization of the license).

      His expertise is reliability and customer support.

      I'm sure you're going to hear a lot of rejection of that hypothesis, and they're right :) They do a good enough job, especially compared to the white box guys, but they are hardly industry leaders. The fact they aren't focused on reliability means they get new technology out the door faster than those who do, which is OK because most of the IT industry has embraced the RAID (Redundant Array of Independant Devices) concept for high availability instead of the much harder AYEOB, All Your Eggs in One Basket, method.

      --
      You are in a maze of twisted little posts, all alike.
    4. Re:Well, Gates WAS a "Person of the Year" by Prophet+of+Nixon · · Score: 2, Funny

      Strange, everyone I know has DIY computers, and none of them freeze. Dells don't freeze either. They just have periodic random hardware failures, forcing frequent use of their quality Indian support. I think Dell's big secret is in eliminating quality control from their manufacturing process myself, though I think Packard Bell pioneered the technique.

    5. Re:Well, Gates WAS a "Person of the Year" by Flammon · · Score: 5, Interesting

      Michael Dell has little to do with innovation. He's a brilliant businessman but I do not think his job function entitles him to media attention like Gates or Jobs.

      Hold your horses there big boy. Sounds like your implying that Bill Gates innovates like Steve Jobs. Let me tell you something. Bill Gates packages software like Micheal Dell packages computers. There's no more software innovation happening at Microsoft than their is hardware innovation happening at Dell. Microsoft's business is taking what other people have innovated and marketing it like they're the ones who innovated. I watched a video of some MS guys talking about RSS in Vista a few months ago and I felt like I was watching a 2 year old discovering his toes. You can do alot of cool stuff with RSS today but watch how MS puts a spin on it when Vista is released. It'll be all MS and the average consumer will watch in awe and say "Gee, those MS guys are smart cookies".

    6. Re:Well, Gates WAS a "Person of the Year" by Heembo · · Score: 2, Interesting

      Dell sells computers, they don't invent them or the software they run. His expertise is reliability and customer support.

      In my mind, I consider what Dell has done to be *revolutionary* customer support when it comes to PC's. PC's are problematic, at the least, and Dell has kept a large fleet of my computers running, and I live way out on the island of Kauai. No other company does that. No, he hardware is common, he innovation in tech are non-existant, but making my life (and many other consumers) way less hectic at a very affordable price. Go Dell!

      --
      Horns are really just a broken halo.
    7. Re:Well, Gates WAS a "Person of the Year" by Overly+Critical+Guy · · Score: 5, Interesting

      Interestingly, Apple is very close to surpassing Dell in market value. Right now it's Apple: $72,301,066,720, Dell: $72,912,111,560. Apple keeps going up, while Dell has been down recently. Imagine the press coverage over Apple surpassing Dell in market value.

      --
      "Sufferin' succotash."
    8. Re:Well, Gates WAS a "Person of the Year" by paeanblack · · Score: 2, Insightful

      Dell sells computers, they don't invent them or the software they run. His expertise is reliability and customer support.

      Dell built themselves on customer support. At one time, any Dell customer could talk to a real, English-speaking person at any time, day or night. Just like IBM in the 80s and Sony in the 90s, Dell has forgotten the one thing that made them famous. It won't be too long before Dell hits the wall. Once you expand so far that there are no more new customers and you have pissed off most of your old customers, revenue plummets hard and fast.

      Last time I used an new out-of-the-box Dell (November 2005), about 30 minutes after boot-up, IE randomly started up fullscreen asking:

      Would you like to see Dell's latest offers!?!?!?
      o YES!!!
      o no...I want to continue what I was doing.

      I really want to meet the tard that thinks interrupting your customers' work to spam them will make them happy. I also want to meet the tard manager that lets tards like that touch the product.

    9. Re:Well, Gates WAS a "Person of the Year" by poot_rootbeer · · Score: 2, Funny

      I think that [Bill & Melinda Gates being named People of the Year] constitutes some affection by the media.

      Only if you believe that old imaginary phrase "As the editors of Time Magazine go, so goes the entire media industry." One story covering the Gateses (and the ensuing stories about the story) don't really carry the same weight of newsworthiness as an Associated Press NewsAlert.

      [Michael Dell's] expertise is reliability and customer support.

      You'd think some of that expertise would rub off on the desktop computer business he heads. Dell is so well known for its cheap components and poor support practices that it earned the nickname 'Dell Hell'.

    10. Re:Well, Gates WAS a "Person of the Year" by v1 · · Score: 3, Interesting

      Dells are very popular at my workplace right now. The PC repair tech just checked in his TWELTH dell in the last three days. I thought he was going to throw the last one he was checking in across the room when I said "duuuude, you're gettin' a DELL!"

      They break early, often, and require significant time to fix. All around, an excellent machine. (for us) They also have this neat little trick of using a custom PS that has the standard items in the back in NONstandard locations, preventing you from installing anything short of a Dell PS in the case. (without the use of tin snips) Not surprising that three of those dozen had bad power supplies.

      --
      I work for the Department of Redundancy Department.
  3. the widespread media usage has NOTHING to do w/ it by QuesarVII · · Score: 2, Insightful

    Of course not.. the fact that the majority of media workers use apples does NOT make them biased.. of course not...

  4. Uh.... no by Reality+Master+101 · · Score: 2, Interesting
    Clearly, the AP's editors determined this news was important enough to warrant such action."

    Clearly the news media is dominated by people who use Apple computers. This is a well-known fact, and I actually recall reading an article a while back about the fact that Apple gets a disproportionate amount of computer press when the vast majority of the computer-using population doesn't care about Apple, much less actually owns one.

    --
    Sometimes it's best to just let stupid people be stupid.
    1. Re:Uh.... no by ivan256 · · Score: 4, Interesting

      That would be lovely, but they don't get a disproportionate amount of press... Just a disporportionate amount of press that people notice. There are dozens of times as many of stories about Bill Gates and Microsoft, but they say the same old boring crap all the time, so we've learned to ignore them.

      You didn't see BusinessWeek bitching after the AP issued all sorts of brown nosing crap about Bill last week after CES. In fact, it seems that they didn't even notice all those stories, they just stated in this article that they don't even remember them...

      the vast majority of the computer-using population doesn't care about Apple, much less actually owns one.

      The revenue from 14 million iPods last quarter is giving the revenue from Microsoft's gaming division the finger right now. Care to rethink that statement?

    2. Re:Uh.... no by ivan256 · · Score: 4, Interesting

      We're not talking about Apple consumer electronics, we're talking about Apple computers.

      Really? I thought we were just talking about press coverage of Steve Jobs and Bill Gates? Both Vista and Xbox got a boatload of coverage last week as reporters hung on Bill Gates' every word, and Vista doesn't even exist yet.

    3. Re:Uh.... no by Y-Crate · · Score: 4, Interesting

      "... the vast majority of the computer-using population doesn't care about Apple..."

      Hardly. Former Apple CEO Gil Amelio wrote a book chronicling his experiences in the Bad Old Days of Apple. One important part that stuck with me is when he asked the editor of a major national newspaper (I believe it was the NYT) why they always ran stories about Apple as major, headline news.

      His answer? He had conclusive data that every time an Apple headline ran, sales for that issue spiked by 5%.

  5. When by Kohath · · Score: 4, Insightful

    When is the last time a NewsAlert went out based on the words of Michael Dell or Bill Gates?

    When was the last time either of those guys released an interesting, innovative product?

    1. Re:When by Nom+du+Keyboard · · Score: 2, Insightful
      When was the last time either of those guys released an interesting, innovative product?

      What exactly is innovative about an identical looking laptop with a different, somewhat faster processor? That's like putting a different engine in your Ford.

      Or another spin on the iPod? How long until iPod Pico arrives?

      And was anyone actually surprised that they both actually arrived at this show?

      --
      "It's the height of ridiculousness to say for those 9 lines you get hundreds of millions."
    2. Re:When by Daytona955i · · Score: 2, Insightful

      What exactly is innovative about an identical looking laptop with a different, somewhat faster processor? That's like putting a different engine in your Ford.

      Yes, you're right, if Ford put a Dodge engine in their trucks, it would make a lot of news. You say different like it's nothing. Apple had been praising the powerpc chip over the intel chip for what seems like forever. It's not like the chip is slightly different in that it's cache is arranged in a different way, it would be like George Bush becoming a Muslim.

    3. Re:When by ErikZ · · Score: 2, Informative

      Where in the world did you hear that the X2s are running hot?

      A friend of mine bought a 4800+ and he can't make it go above 35c no matter what he does. Plain fan cooling.

      --
      Democrats or Republicans. They are both taking us to the same place and they are not afraid of us anymore.
    4. Re:When by heeeraldo · · Score: 2, Informative

      >The fact it's the best laptop available right now? subjective call. it's not the best laptop for me because the screen is too big for my needs/wants. >The fact it's the first Core Duo based portable in the world? It's not, actually. A number were revealed at CES, and covered on Engadget. (you'll want to scroll down) >The fact it's the first with a magnetically attached power cord? I'll give you this one; that's pretty damn cool. >The fact it's only an inch thick? Also cool, but other manufacturers are also doing it. Both Sony and IBM have thinner ones (with numerous compromises). Being an inch thick with all the features it brings is new. >And it's got a webcam built in to the screen? Acer, Sony and Asus have been doing this one before, too.

  6. Old News by Oculus+Habent · · Score: 2, Interesting

    JOhn C Dvorak wrote an article in PC Magazine about this back in October.

    --
    That what was all this school was for... to teach us how to solve our own problems. -- janeowit
  7. Steve Jobs is a dream boat.. by tont0r · · Score: 2, Funny

    and his tears cure cancer.

  8. RDF Check by lpangelrob · · Score: 4, Funny
    Steve Jobs: What can possibly explain the rapidly growing strength of my Reality Distortion Field?

    Neo: Hmm. Upgrades.

  9. I think the bias is warranted... by Digital+Vomit · · Score: 4, Funny

    I think the bias is warranted. I mean, how many OSes do you know that can interface with and take down an alien ship's computer using a virus?

    --
    Modern copyright is theft of culture from everyone and it retards the progress of the useful arts and sciences.
    1. Re:I think the bias is warranted... by aardwolf64 · · Score: 2, Informative

      For the two of you out there that haven't seen it, he's talking about a scene from Independence Day.

    2. Re:I think the bias is warranted... by karmatic · · Score: 5, Funny

      True. With Apple, you have to install the virus. With a Windows PC, it comes preloaded.

  10. Well, by thermostat42 · · Score: 3, Insightful

    Can't the slashdot editors answer this one? Why do you have half of the front page filled with apple stories?

    --
    no comment
    1. Re:Well, by 99BottlesOfBeerInMyF · · Score: 4, Insightful

      Can't the slashdot editors answer this one? Why do you have half of the front page filled with apple stories?

      Because Apple announced a bunch of new products and many users want to know about them and discuss them. I mean what nerd is not interested in intel macs on a site peopled by computer geeks?

    2. Re:Well, by BushCheney08 · · Score: 4, Insightful

      Because MacWorld is going on right now? If major announcements about new products and corporate strategies get made at LinuxWorld, there are a high amount of Linux-related articles. Go figure...

      --
      Be a real patriot: Question authority. Think for yourself. Formulate your own conclusions.
    3. Re:Well, by winkydink · · Score: 5, Funny

      Because Google hasn't done so much as fart (though you'd see it on the front page if they did) since Friday.

      --

      "I'd rather be a lightning rod than a seismometer." -Ken Kesey

    4. Re:Well, by ivan256 · · Score: 2, Informative

      Because you have the apple section enabled in your user profile.

  11. It comes down to Jobs by Moby+Cock · · Score: 4, Insightful

    Love him or hate him, Steve Jobs has cultivated a media persona that is the envy of many CEOs. He is the master of manipulating the media for his companies benefit. He is effectively the head saleman at Apple. He sets the tone for all the marketing that is done. Neither Gates nor Dell has the charisma to pull that off.

    The Apple brand, while always considered hip and cool, has exploded in over all popularity due to the iPod. That is why this years Macworld has dominated the headlines. Jobs has been very careful to maintain that hip and cool vibe with respect to Apple. It has served them well in the past, and is paying off nicely now.

    1. Re:It comes down to Jobs by IAAP · · Score: 2, Interesting
      When I was growing up, I wanted to be just like Steve J. He created an industry with Wozniak all by themselves. Yeah, there was the Altair, but it was the Apple gang who made an industry and a mass market for the things.

      I still have this fascination for the man to this day, probably because he has this image as someone who does it his way, breaks the rules, and makes a shit load of money doing it.

  12. Re:Yeah, the AP is a lot different the Slashdot by Shut+the+fuck+up! · · Score: 2, Funny

    At Slashdot, anytime Apple farts it makes the main page.

    By the looks of it, Apple ate at Taco Bell last night.

  13. Wait a minute... by eclectro · · Score: 3, Funny


    I thought it was Linus that floated one inch above the ground.

    --
    Take the cheese to sickbay, the doctor should see it as soon as possible - B'Elanna Torres, "Learning Curve"
    1. Re:Wait a minute... by Jay+Random+the+Other · · Score: 5, Funny

      Quite right.

      Linus floats one inch above the ground.

      Steve appears to float one inch above the ground, but that's an illusion caused by the RDF.

      Bill stays at ground level, but the ground shrinks one inch away to avoid touching him.

      Any more silly questions?

  14. I think I can understand it by Dark+Paladin · · Score: 5, Insightful

    Apple's fascination by the media has to do with 3 things:

    1. Dominance in entertainment (graphic artists, movie makers, etc). So when most journalists who interact with their geeky movie making counterparts, odds are they're going to see a Mac, no matter what they may be using. So Apple news has a direct impact on these people.

    2. Steve Jobs has charisma. You look at the interviews with Bill Gates, or Ellison, or McNealy, and I'm sorry, but these guys are just not photogenic. They hardly sound interesting, and they talk about boring stuff. (More on that in a moment.) But at least Jobs - and the drama of his life, the "rags to riches" story, is at least interesting. Even with his mistakes, at least he makes them *big* and bold.

    3. Most technology news is boring. Routers? Boring. Enterprise management? To the usual person, boring. New computer that lets you make movies? Well, that's kind of interesting! Music? That's something people are interested in, not "We can get 10,000 people to use a server to access a database!". My wife gets music - she could care less about using LDAP calls to Active Directory.

    The rest of it - the fascination the tech industry has with Apple - is because usually their the first ones to do things in an interesting way. Not all of the ideas are really unique - like the iPod, or cameras on a computer. But they put it on with a style that few companies save Sony perhaps can match, so it feels like it's innovative - and sometimes, the way that Apple does it, it is.

    As the article mentions, will this translate into bigger sales? MS dominated thanks to their IBM deal and focusing on business, while Jobs focused on the home. Gates won that part of the war. But now the war is moving into the entertainment business, where Microsoft keeps pushing their product but making slow headway while Apple is embraced by the same media who is fascinated with them.

    Eh - so who knows about the future. I know I'll probably pick up a Macbook Pro sometime in the future and try it out, probably put a Windows partition or just use Cedaga for OS X whenever that arises. But I'm sure the fascination with Apple will continue as long as Jobs continues to be interesting.

    Of course, this is just my opinion. I could be wrong.

  15. No "Intel Inside"? by IAAP · · Score: 5, Insightful
    FTFA: There are no "Intel Inside" logos on the new Macs, save for marks on the outer packaging for which Apple isn't being paid. A slick, new TV ad will promote the new Apple-Intel collaboration. But if Apple is leaving money on the table, wouldn't shareholders want some pointed questions asked about that?

    It's all about branding my boy! Branding! Also, it leaves room for Apple to put AMD chips or anything else they want. They still can do that with the label on, you say. Ah, Apple is Apple. That's the only brand that Jobs wants you to see. And, I think there may be a time in the future where the end consumer will not know what the CPU is. It could be anything. Who cares? You're buying an Apple and that's all that matters. Do you care what the chips are in your monitor, TV, iPod, or your router? I don't. As long as I get something that works.

  16. XBox 360 and Dell PowerVault ML6000? by digitaldc · · Score: 2, Interesting

    Maybe I am wrong.

    --
    He who knows best knows how little he knows. - Thomas Jefferson
    1. Re:XBox 360 and Dell PowerVault ML6000? by Reverend528 · · Score: 2, Funny
      Sequel products are rarely considered very innovative.

      So, ignoring "sequel" products, what has Apple released? The personal computer, the ipod, the one-button mouse, and the compatibility-challenged UNIX. Is that really so impressive?

    2. Re:XBox 360 and Dell PowerVault ML6000? by bjohnson · · Score: 5, Interesting

      Who were just *bleeping* lucky that they were a little company when they started, because the Xerox of 1978 couldn't have figured out that selling water to a thirsty man is good business.

      The sheer amount of stuff Xerox invented, then pissed away, is staggering.

      The inventor of the laser printer nearly got fired for even suggesting the idea. He was kicked out of the company's prestigious NY R&D facilities, exiled to Palo Alto with all those damned hippies at PARC, and given virtually no support.

      In the end they let HP go on to dominate the printer industry.

      They gave away the GUI to Apple for a song (all the stock Xerox got in return for the GUI was sold a month or so before Apple's stock price doubled.)

      Bob Metcalfe invented ethernet there, they let him have the invention, and so begat 3Com.

      They damned near gave away the copier business to various other competitors though sheer incompetence.

      It's stunning Xerox is still around as a company.

  17. Michael Dell by Nom+du+Keyboard · · Score: 5, Insightful
    If Michael Dell wants a high-priority press release, I offer him this one for free:

    Dell announces new systems built using AMD processors. Declares that customers should have a choice of the best systems available at the best prices available with full Dell support.

    --
    "It's the height of ridiculousness to say for those 9 lines you get hundreds of millions."
  18. It's the mojo by MillenneumMan · · Score: 5, Insightful

    Not only does Steve Jobs have a dynamic personality, but he KNOWS he does and can promote himself and his company accordingly. On top of that, Apple is the true innovator in the industry -- they produce must-have products, and those products almost unfailingly work extremely well.

    By comparison, Bill's personality doesn't have the dynamic, charismatic element that Steve has. Bill certainly has the intellect, the will, and the drive, but he just comes across differently than Steve in a public setting.

    It's like comparing Scorcese to Bruckheimer. Critics love Scorcese more and everyone will agree that Scorcese makes a superior product, but Bruckheimer is the one with the blockbuster hits.

  19. Simple... by wandazulu · · Score: 4, Insightful

    Rightly or wrongly, most people see the future in Apple products. Microsoft's slogan is (was?) "Where do you want to go today?" and for a lot of people that's "wherever Apple takes us". Apple's the company that *tries* things. And, the Cube notwithstanding, they have been pretty much on the mark. I'm not saying they invent everything, mp3 players were around before the iPod, but they were the ones who made its appeal universal. OSX is clearly standing on the shoulders of giants, but Apple was able to take it just that bit further that I could give my folks a Mac and walk away without worrying about whether they'd be able to use it.

    Compare this to Dell, whose mantra is "as cheap as possible" or Microsoft, whose mantra changes from day to day.

    To be fair, both Dell and Microsoft have problems that Apple would probably love to have (massive volume). But since Apple doesn't have said problems, they're more free to do whatever they want, and what they want is to sell more of their own stuff which looks farther afield from the rest of the industry.

  20. ironic... by heatdeath · · Score: 4, Insightful

    ...that the 4th apple story in the last 24 hours is entitled The Media's Crush on Apple. =P

    --
    I'm sorry. The number you have reached is imaginary. Please rotate your phone 90 degrees and try again.
  21. I wish, I wish by Anonymous Coward · · Score: 2, Interesting
    I call bull. Reuters, for example, easily serveral thousand times more important for business people (the ones who buy computers in bulk and not a few here and there) than AP, is strictly Microsoft only. I know this because I work there and we are fscking dying to be able to get rid of IE and install Firefox, but no can do. It's IE or get shot. Bloomberg, also more important than AP in the real world, runs on Windows, too.

    There are, of course, people at work who use Macs at home, just are there people who use Linux. But there is not great Apple conspiracy at work here, I'm sorry to say. Apple just puts on a better show than the others. And, in contrast to Microsoft, when they say the will bring out a new product, they actually do. Still waiting for Vista here.

  22. Re:Not the media by Steve+Fuller · · Score: 2, Funny

    You must be new here - Welcome! We've been fascinated with Apple for a long time.

  23. its marketing by asv108 · · Score: 2, Insightful
    Media Relations, PR, understanding the value of secrecy before a product launch. The reason why Apple releasing a new laptop is news across the country, its because nobody outside of Apple has a good idea as to what they will release. When most manufactures have a new product coming out, the news sites know about it months in advance.

    Even non-apple users are interested in what Apple announces, because their products tend to set industry trends from time to time.

    While it was noteworthy that Apple showed their first Intel power products. Overall, I don't think these new announcements were that impressive. All of the big wintel manufactures announced duo products last week at CES. There are really no unique features with these new items from Apple.

    While Apple is gaining a lot with the Intel switch, it is losing a lot of its uniqueness in terms of hardware. Then again, most people are purchasing Apple products for the software features of OSX, not CPU.

  24. Re:the widespread media usage has NOTHING to do w/ by cosmo7 · · Score: 2, Funny

    Of course not.. the fact that the majority of media workers use apples does NOT make them biased.. of course not...

    Well, it cuts both ways. I remember back in the early 90s reading over the shoulder of a sub at PC Format magazine (one of the more entertaining UK titles). He spent a few paragraphs dissing Marathon as a loser game and Bungie as an inept developer for 'something called the Macintosh', which he claimed he had never heard of, despite the fact that he was typing all of this on a Quadra 900.

  25. Actually... by theheff · · Score: 4, Interesting

    Does "the media" entail /. ? Just wondering... because I just saw 5 Apple-related stories on the front page.

  26. It's not an Apple story. by RomulusNR · · Score: 2, Insightful

    I mean, I guess it is an Apple story from the perspective that Steve Jobs made the announcement, and it is Apple hardware and software being showcased.

    But the real star of the story is the Intel chip, who has broken through the Apple-Motorola-IBM blue wall of the PowerPC.

    Intel breaking into the Apple market is a bigger story than Apple bowing to Intel market pressure.

    --
    Terrorists can attack freedom, but only Congress can destroy it.
  27. Re:What am I missing? by ivan256 · · Score: 4, Insightful

    Other than being technologically interesting (but no more so than going from the 68XXX to the PowerPC) what's new?

    Quite honestly, I think that just the new power connector alone was worth the press. It certainly was worth the press if you consider how much press the detachable cables from the original Xbox controllers got a few years back. What's the last thing Dell has added to a notebook computer that wasn't a 'Me Too' feature? IBM and Apple are the only innovators in the notebook market space, and they deserve the press more than Dell or Microsoft.

  28. I hate to say it...... by SomeOtherGuy · · Score: 4, Insightful

    because I am not much of an apple fanboy, and saying this makes me feel dirty -- however, they usually seem to deliver pretty well lately on the hype they are generating. Micro$oft has a tendancy of the "cry wolf" syndrome or vaporware, or delivering less than what was hyped. Apple seems to be able do live up to the hype.

    --
    (+1 Funny) only if I laugh out loud.
  29. Re:Reality Alert! by javaxman · · Score: 4, Informative
    The alert is probably because most journalists seeing Intel-hardware prices this high would otherwise assume they've drunk themselves into a coma over "lunch" and woken in the 1980's.

    Are you saying this Dell Inspiron is priced too high? Because it looks somewhat comprable to the specs of the MacBook, except that it includes much less software ( nothing at all like iLife, for example ), no Bluetooth, and that $1999 price doesn't give you a DVD-R drive even. I mean, you can quibble about the details, Apple's ATI X1600 vs Dell's Invidia 7800, etc, but... they look like comprable offerings at... the *exact* same price!

    Did I check that right? I can order either a Dell top-of-the-line notebook, or an Apple top-of-the-line notebook, and they cost EXACTLY the same amount ? Damn, now what do I do?!?

  30. Why is nobody talking about Acer Travelmate 8200 by TheSkepticalOptimist · · Score: 2, Interesting

    Same components, same form factor, available now, cheaper, faster processor, double the ram, more hard drive space compared to the MacBook.

    The media, along with Apple, is delusional.

    What worries me the most about this latest Apple announcment is that the media seems to be both shocked and amazed that Apple was able to switch to Intel only 6 months after they announced the partnership.

    This comes from media sources that claim to be in the business of reporting technology.

    Why isn't this really all that shocking?

    First, Apple put a PC notebook in a Powerbook/iMac enclosure. Acer can do it, Dell can do it, HP can do it. There is no technological miracle involved in Apple getting an Intel CPU to work in a notebook formfactor, especially one designed by Intel to work in notebooks. I give a slight nod to Apple for putting it in a slightly thinner and lighter enclosure then the Acer Travelmate, but are we to believe that Apple spent the last 6 months designing the MacBook or iMac? Remeber that both the iMac and Mac mini use notebook components, so even those models are not technological miracle's as the media would have you believe. The fact that Apple moved to the Intel platfrom is not earth shattering from a hardware perspective.

    Second. Apple has had an x86 compiled version of OSX since they first coined the name OSX. There has always been some form of OSX avialable on some form of PC hardware. Apple hedged their bets that IBM's PowerPC may not take them everywhere they want to go, and with Wintel dominating 95% of the market, I would have been fool hardy for Apple not to recognize the potential to run their OS on an x86 based computer. Also, given that fact that Apple did not start development fresh at the moment Apple and Intel announced their partnership. Chances are, Apple already had much of this development up their sleeves. The fact they moved to the Intel platform is not earth shattering from a software perspective.

    Yet the media and many geeks are gobbling up this tripe hook, line and sinker. They foolishly believe Apple are hardware guru's for wrapping an existing powerbook enclosure around an Intel mobile platform. Apple's real design work came 3 years ago when they first created the Powerbook Aluminum line, Apple simply recycled components from the Powerbook, they didn't even change the case much except to correct weaknesses in that original design. These people foolishly believe that Apple redesigned OSX from the ground up to work on Intel hardware, but all they did was make it official.

    The media hypes about Apple because Apple hypes about Apple. I will give it to Steve Jobs that he as a charisma that few other CEO's in the computer world have, or is it arrogance. It is because of that that Apple gets ANY newsplay for what they do. Remember that Apple is the underdog. The reason why there isn't any news alert for anything Bill Gates does is because there is no need to hype about Microsoft, Microsoft introduces new technology and 95% of the computer world uses that technology the next day or next month. There isn't any news alerts for Dell, Dell comes out with a new product and millions are sold the next week.

    Only Apple, with its slight marketshare and EVERYTHING to loose needs to overhype their product announcements, making it seem like every little thing they do is a technological marvel. Steve Jobs in his last keynote speech was hyping about Widgets for goodness sakes. Widgets! What impact has widgets has in the computer world, zero! The problem is that the media buys into this hype without sitting back and gaining perspective and realizing that Acer has a PC notebook with the EXACT SAME COMPONENTS as the Macbook and nobody is marveling over it. Its because millions will buy the Acer Travelmate and the HP dv1000t and a slew of other Intel Duo Core notebooks without a second thought.

    --
    I haven't thought of anything clever to put here, but then again most of you haven't either.
  31. Re:It was Steve Jobs by westlake · · Score: 4, Insightful
    The only reason for Mac not running on 95% of world PCs is the different processor.

    Now that is just plain loopy.

    It isn't the processor that gives Microsoft ninety-five percent of the market. It is a twenty-five year presence on the home and office desktop. It is the $600 Dell home-delivered with DVD burner snd flat-panel monitor that competes with a headless MacMini.

  32. Your question is premised on facts not in evidence by Dewb · · Score: 2, Informative

    Microsoft Enters The Living Room
    SAN JOSE, Calif., Oct. 8, 2004 (AP)
    http://www.cbsnews.com/stories/2004/10/08/tech/mai n648325.shtml
    [about the announcement of Windows Media Center Edition 2005, not the Xbox]

    Microsoft Unveils New Xbox 360
    REDMOND, Wash., May 13, 2005 (AP)
    http://www.cbsnews.com/stories/2005/05/13/tech/mai n695041.shtml

    Xbox 360 beats PlayStation to Japan stores
    HANS GREIMEL
    Associated Press (Posted on Thu, Dec. 08, 2005)
    http://www.thestate.com/mld/thestate/business/1335 5006.htm

    Gates Highlights Windows Vista Program
    By MAY WONG, AP Technology Writer Thu Jan 5, 3:53 AM ET
    http://news.yahoo.com/s/ap/20060105/ap_on_hi_te/ga dget_show_gates

    MTV, Microsoft team up for online music
    ALEX VEIGA
    Associated Press (Thursday, Jan 12, 2006)
    http://www.mercurynews.com/mld/mercurynews/enterta inment/13398835.htm

    That's just from 5 minutes of Googling. Someone with a Lexis account could produce pages and pages of AP stories about Microsoft products.

    Sure, the media likes to ooh and ahh over Apple, but the media likes to ooh and ahh over everything. It's ridiculous to suggest that a similar product announcement from Microsoft wouldn't go out over the AP wire.

  33. Does this guy know his stuff? by ZombieRoboNinja · · Score: 4, Insightful

    FTA:
    "Here's another good question: Why is Apple turning down Intel's marketing subsidies that go to other PC manufacturers such as Dell (DELL), Hewlett-Packard (HPQ), and others? There are no "Intel Inside" logos on the new Macs, save for marks on the outer packaging for which Apple isn't being paid. A slick, new TV ad will promote the new Apple-Intel collaboration. But if Apple is leaving money on the table, wouldn't shareholders want some pointed questions asked about that?"

    Here's a good answer: Because Apple is one of few companies that cares enough about the appearance and packaging of its computers that it doesn't want to make them look like stock cars by covering them with the logos of third-party parts manufacturers. And because Apple itself is a more prestigious brand than Intel, and they wouldn't have anything to gain by slapping "Intel Inside" on everything. And, oh yeah, because Intel ITSELF is phasing out the "Intel Inside" logo on the new Yonahs, if I remember correctly.

    Seriously, who is the guy writing this article? This question in particular seems pretty darned obvious, at least to me.

  34. Which doesn't dispute the point by alexhmit01 · · Score: 3, Interesting

    Michael Dell is a HUGE figure in B-school, because he turned supply-chain management on its head. He took a business that was becoming a commodity, COMPLETELY commoditized it, and makes money while squeezing everyone else out.

    He gets LOTS of coverage... in the business press.

    Apple is arguably the most innovative company in consumer computer technology. The CORE focus on the mainstream "technology" press is the consumer computer technology. Therefore, Apple gets covered.

    Note: celebrities get lots of coverage in lifestyle, but not the business section.

    Very few companies play in the consumer tech space, Apple is one of them, Apple gets coverage. Other players, Sony, Symantec, anti-spyware company of the week, etc. Apple is a $6b company, which isn't small. I don't understand how on Slashdot a multi-billion dollar company in the top 200 of the Fortune 500 list gets treated like its a 5 man company in their garage, while treating random $5m tech company like a global dominating force.

    Alex

  35. Simple by gyronic · · Score: 2, Insightful

    Apple sells a brand. Microsoft and Dell do not. They sell software and hardware.

  36. News story != news alert by Anonymous Coward · · Score: 5, Informative

    The Bill Gates story was an article. AP generated dozens of them from CES alone.

    The Apple piece in question was an alert: a one-sentence "breaking news happening now!" thing that AP passes on to its subscribers. For example, if a UFO lands in Detroit, there will be an immediate alert, followed later by a detailed story.

    Just so you know.

  37. Apple has more impact on the world of computing... by axelbaker · · Score: 2, Insightful

    I can't be bothered to slog through the post to see if some one has said this ... but ... Apple has more impact in both a finical and design sense than ANY OTHER COMPUTER COMPANY because they take risk and think out side the preverbal box. Lets go through a brief list of major changes to the industry Apple has brought about.
    1. USB, iMac was the first main stream machine to ship with USB and no serial.
    2. Desktop digital video editing, the inclusion of FireWire on DV Cameras and Macs brought video from the $1 million editing suit to the $5000 desktop.
    3. Not Beige. iMac thats all I got to say.
    4. Mouse. First consumer machines
    5. GUI. First consumer machines
    6. DTP. Changed the industry with the WYSIWYG and high quality outline fonts
    7. WiFi. First major machine to do WiFi
    8. MP3. iTunes, iTunes Music Store and iPod legitimized and simplified MP3 and brought digital music to where it is today. 14 Million iPods don't lie.

    Many people are quick to point out that Apple wasn't first to market with many products. But that doesn't matter. First to market only matters if you actually move the product. Apple's business practices in the last 5 years are second to none. The produce a product people want, at a price the market will bare and continue to innovate. They also continue to expand their market. All this while turning profit in a very competitive market place. This is why the get press. Their "Think Different" campaign was right on the money. They do think different from other computing companies.

    Now, other firms could easily due the same things, but no other LARGE company seems to do them. I would love to see some examples of other computing companies that actually do though.

  38. I think this article is a little overblown by Overly+Critical+Guy · · Score: 4, Insightful

    I don't think the media has that much of a crush on Apple. For a whole decade, they proclaimed them dead repeatedly. When OS X Tiger came out last April, nearly all the mainstream reviews kept referring to this weird "Windows Longhorn" thing as though it existed for comparison. They were actually comparing a shipping product to a future release that wasn't due out for another two years. It was really odd.

    Last week, Bill Gates was Time Man of the Year, his CES coverage was in the news, and XBox 360 is all over the place, even MTV.

    The media has done a few stories about Windows viruses lately thanks to WMF, but still refers to OS X as having "fewer viruses" instead of correctly pointing out that OS X has, since its inception, had ZERO spyware or viruses. Absolutely none.

    Mostly, the difference with Apple's press coverage is that people actually pay attention to them, because their products kick ass. Nobody will remember Bill Gates' speech at CES '06. But the keynote where Apple actually released Macs that used INTEL x86 CHIPS?! Everyone will remember the MacBook Pro's introduction.

    --
    "Sufferin' succotash."
    1. Re:I think this article is a little overblown by Skrekkur · · Score: 4, Funny
      You are forgetting the OS X honor system virus
      "This OSX virus works on the honor system.
      Please delete random files on your hard disk, then forward this message to everyone you know. Thank you for your cooperation."
      And yeah I heard that there were some macro viruses that worked only in microsoft office on OSX :)


      If the internet is a world without walls or fences, why do we need windows or gates?
  39. Comment removed by account_deleted · · Score: 5, Funny

    Comment removed based on user account deletion

  40. Re:Why is nobody talking about Acer Travelmate 820 by 99BottlesOfBeerInMyF · · Score: 4, Interesting

    Why is nobody talking about Acer Travelmate 8200

    For the last umpteen years I could buy an intel machine and run Linux or Windows or Solaris or a BSD. I could also buy a PPC laptop that ran OSX or Linux or BSD. What I wanted was a Laptop of either variety with reasonable speed that could run Linux and Windows and OS X. As of February I may be able to buy such a laptop. This is different and is news. I'll read an article about this. I don't care about articles about other random laptops unless they can run OS X.

    First, Apple put a PC notebook in a Powerbook/iMac enclosure. Acer can do it, Dell can do it, HP can do it.

    Pretty much. They also created a bluetooth remote control and incorporated a camera, in the laptop.

    Second. Apple has had an x86 compiled version of OSX since they first coined the name OSX.

    Well, that and they created an EFI implementation, the first in a laptop I know of. Oh, and they tested things and got them working smoothly on 32 and 64 bit PPC at the same time as 32 bit intel. Oh, and they got all of their core applications working on the same. Oh and they announced they will have all their pro applications upgraded by march.

    Yet the media and many geeks are gobbling up this tripe hook, line and sinker. They foolishly believe Apple are hardware guru's for wrapping an existing powerbook enclosure around an Intel mobile platform.

    You've missed the point entirely. News is not just when someone does something very well, it is when someone does something that changes things. Anybody can pull a trigger, but When John Wilkes Booth did it the news reported it constantly. Everyone knew Apple could release for the intel platform, but it is still news that they have done so.

    Only Apple, with its slight marketshare and EVERYTHING to loose[sic] needs to overhype their product announcements, making it seem like every little thing they do is a technological marvel.

    Do compare what Apple has released lately to what MS has released. The press reports on what there is to report on. Apple releases new things. They report. MS releases nothing, they try to make up something and end up publishing articles that don't have any news in them.

    Steve Jobs in his last keynote speech was hyping about Widgets for goodness sakes. Widgets! What impact has widgets has[sic] in the computer world, zero!

    Actually, I use Widgets regularly. Every day, I press a button and see the weather, doppler radar, traffic reports. Many days I use the quick yellow pages, google map widget, or the simple timer to send me an alert in time to meet people for lunch. They impact my life, much more so than some random laptop I have no interest in buying.

    The problem is that the media buys into this hype without sitting back and gaining perspective and realizing that Acer has a PC notebook with the EXACT SAME COMPONENTS as the Macbook and nobody is marveling over it.

    Yeah, but they aren't cool. They don't run OS X, just crappy old WinXP. They don't have a cool remote. They don't let you do new things. You just don't get it. Apple moving to intel is the news. It changes the industry dynamic and will change the way a lot of us work. I might be able to finally be down to one workstation. Who cares if there is a Windows box with the same specs, it isn't challenging MS's stranglehold on the market and it isn't going to fix the industry so that we can have competition and reasonable progress again. It does not carry with it the hope for an end to these computing dark ages. If Einstein had a brother who looked just like him, but would work for cheaper, would it make news?

  41. Re:Reality Alert! by Selly · · Score: 2, Informative

    Not to be picky but you're comparing the 1.83MHz Inspiron to the 1.67MHz MacBook, so it's not an even comparison: a more proper comparison is to compare the same size notebooks: $2499 for the 1.83MHz MacBook Pro 15.4" Screen $2173 for an equivalent Inspirion 17" Screen (Adding a DVD-R drive, Bluetooth and upgradeing to a 100MB HD) Of course the Dell still lacks the Apple software suite.

    --
    ------> Insert Sigline Here
  42. Re:What am I missing? by jtshaw · · Score: 2, Informative

    Cheaper LCD production costs.
    Orientation/Movement sensors for parking hard drives before damage occurs.
    Higher density disk platters.

    That took about 3 seconds for me to come up with (and no research). IBM patents more new technology each year then your average 10 tech companies combined.

  43. Re:Who cares? by be-fan · · Score: 2, Insightful

    The reason people are excited about Apple switching to Intel processors is because people who use Apple machines for OS X now no longer have to compromise hardware performance. There is also the potential of running Windows at full speed in VMWare, greatly reducing the software-related hassles of switching.

    As for gamers --- who cares about gaming? That's not Apple's market, and it doesn't make a lot of sense for them to persue it.

    --
    A deep unwavering belief is a sure sign you're missing something...
  44. Re:Reality Alert! by javaxman · · Score: 2, Interesting
    Actually, what I meant to compare was the 1.83Ghz Inspiron to the 1.83Ghz MacBook.

    I just kinda screwed up and gave the lower-spec Inspiron page... it looks like you can't really get the 'full specs' page for the higher-end Inspiron on it's own. Very much to Dell's credit, probably ( though I know some like their notebooks smaller, and MacBook is smaller ), it has the larger screen size in fully-decked-out-mode. But it is also actually more expensive, by over $190, and I'm not sure everyone would agree that the larger screen and 4 more USB ports are worth that, especially if you factor in the OS X/iLife difference...

    But my point is this: as much as many of us think of it as expensive, it's not. It's *exactly* comparable to a similar laptop from Dell. It's time for folks like the original poster on this thread to wake up and realize that Apple is simply re-branding Intel hardware like everyone else, and surprise, surprise, charging the same mark-ups on that hardware as everyone else.

    BTW, I'm not overly fanatic about Apple *hardware*, although I do think it's above-average; I'd be very happy for someone to point out a Core Duo laptop with all the stuff the MacBook has for less. It's just that I saw the OP's claim, noticed that it lacked anything to back it up, and decided to check Dell's website for Core Duo laptops... and did not find anything that made the MacBook look really overpriced. Really, I'm a bit shocked I found that to be the case... I thought for sure the Dell would be $200 cheaper, not $200 more expensive.

    What's really interesting to me is that both Dell and Apple have exactly one laptop using the Core Duo processors ( the Inspiron and MacBook, respectively ), and that they're priced almost identically in two different configurations ( $1999 and well, almost identically : $2690/$2499 )... the only difficulty in comparing the laptops really is that the Dell has a larger screen, doesn't come with DVD+-R in the $1999 version, uses only the 1.8Ghz speed, and... who needs six USB ports on their laptop, what's that all about??

    In the end, the truth is, comparing 1.8Ghz Core Duo laptops from Apple and Dell... the DELL is more expensive, even though it gives you less software! All that you can say in Dell's defense is they give you a larger screen ( and a heavier laptop ) and more USB ports... am I missing something, or are those the differences ?

  45. It's the software, stupid. by ibentmywookie · · Score: 3, Insightful

    I couldn't give a damn about the Acer travelmate laptop or any of the other windows based Intel Core Duo laptops. As long as they come with windows, they are worthless to me.

    You can't directly compare Apple to the other computer manufacturers just because they now use Intel chips. Apple make the operating system and the applications. _That_ is where they are *lightyears* ahead of anybody else. MS is trying desperately to catch up with Vista. Yes I watched the video of Vista at CES and all I can say is *yawn*, I've seen this all before, on OS X Tiger and Panther. Except of course, OS X is classy and doesn't have an interface that resembles a dog's breakfast.

    Bottom Line: OS X, iLife, and everything else that constitutes the "Apple Experience" is worth a premium and is far more advanced than anything else available.

    --
    -- The doctor said I wouldn't get so many nose bleeds if I just kept my finger out of there!