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Google Acquires Measure Map
WeAz writes "According to the Google Blog, Google has acquired Measure Map, an analytics system for blogs, from Adaptive Path. There is a limited beta test up and running over at the Measure Map Website. Many users have been using analytics to track stats on their sites - I wonder how this will stack up."
google... beta... I'm astonished!
\u262D = \u5350
There is a limited beta test up and running
In an article about Google that's redundant.
Developers: We can use your help.
Better sign up for an account quick......Google Analytics was overloaded after a few days and stopped all new accounts
I think even though this program is specifically aimed at blog sites and can also be used to measure AdSense ads and help Google prevent click fraud. This is a good buy for google.
For those who don't know, Measure Map helps you understand what people do at your blog, and what influence you are having on the world. It's easy to navigate the numbers that matter. It tracks links to see who sends you traffic. It finds out what people do at your site. Setup is a breeze -- it only takes a minute.
I read the headline very quickly as Google acquires Treasure Map. Woohoo! They'll be rich!
OK everyone, back to your cubicles.
Did these guys have prior use on technology Google used with their Analytics? Experience they lacked?
Or, is Google taking a clue from MS and buying up any potential competitor?
Personally I think Google just has some kind of addiction to anything that involves lots of data and/or statistics. Perhaps they don't really have a master plan - they just like big huge clusters and keeping as many bits as possible in the wires.
Hexy - a strategy game for iPhone/iPod Touch
Even assuming that this is true. Does it matter? Google isn't there for profit. It's there for providing a useful set of services. If they happen to make money, then that's fine. If they don't it's no skin off their noses either because money making isn't their sole purpose. If it was, do you think they'd be giving so much stuff out for free? Yea Google!!!!
-"...bad old ideas look confusingly fresh when they are packaged as technology" - Jaron Lanier (Digital Maoism on Edge.o
From the MeasureMap site:
Measure Map helps you understand what people do at your blog, and what influence you are having on the world.
Great, exactly what my ego needs, a blog-equivalent of the Total Perspective Vortex
Visitors today: your grandmother and one accidental click-through.
Comments: 0 (Not even Spam is interested in your site)
sigh...
So, now with only a few lines of javascript, your blog can show stats on how many visitors, from which locations, have accessed, posted on, or linked to your particular blog.
So, is the idea that this would also be folded into tracking Google Ads on the same blogs, and aid in further sifting through the click-throughs to bid up AdSense keywords?
Or is it just a neat little nice-to-have-thingy that everyone and their sister will put on their blog?
To that statement, I say NO! It is incorrect, period. The [primary] purpose of any publicly traded company like Google, is to increase shareholder value. The only way to do this is to maximize profit. Please be informed that Google is not in the charity business.
In case you're not kidding: When Google decided to become a publicly traded company, their legal purpose became to maximize shareholder wealth. Therefore, a tanking share price is skin off of their noses. By their, I mean the people on the Google Campus as well as the many shareholders who raised money for Google. And all of the things they give away for free at the least helps their brand which helps their search engine's popularity which helps their ability to acquire information from the internet and its users' behavior which finally helps their brokerage business which is their moneymaker. Google Earth was not designed for the purpose of being a cool toy to hand out out of altruism, as cool as it and Google's other services may be.
...Google's lost their way. Companies like Google don't need to buy technology because they employ the best and brightest. This is not a good sign. Any company out there that buys up technologies instead of doing their own R&D is less a company of technologists and more a company of business people. In the tech sector, that's a recipe for disaster. Business people RARELY understand technology or can recognize a good one if it bites them. Take my NanoDenture (Patent Pending) technology. When I was working at one of the dot.bombs in the high flying 90s (free-roof-tile.com) I stormed the bored room one day to demonstrate my NanoDentures to the higher ups. They were a bunch of useless jackasses who thought they could make millions giving people free roof tile that was just under the amount needed to do their roof and then charge them a premium for the remainder. But seeing as I liked them as people and all... I was going to give them one last ditch to save themselves. My NanoDenture system was a system of nanobots that live in the GI tract (O.K. mutated E. Coli) and they pop up every half an hour or so to clean your dentures which are made of cheese. It was perfect. The only drawback was that your dentures were orange because they were made of cheddar. But I figured if they invested in R&D that we could like that problem by using ice instead of cheese or something like that. Unfortunately, the jackasses didn't see what they had under their noses and they fired me on the spot because I'd broken into yet another coke snorting party as most dot-bomber CEOs and management were wont to do. My dreams were destroyed that day. Ever since, I've been shopping around for the V.C. to adopt my technology and put more R&D into it. Let's hope the same thing doesn't happen to the janitor at Google...
-"...bad old ideas look confusingly fresh when they are packaged as technology" - Jaron Lanier (Digital Maoism on Edge.o
Now they can track exactly what effect their propaganda blogs are having and whether they are successful in their efforts to squelch dissent.
Interesting to note also that this Google's first buyout of a Ruby on Rails shop -- and apparently MeasureMap's team includes a core Rails contributor according to DHH.
If Google want to provide better stats how about they finish sorting out analytics first so that:
- people can register
- current users can add sites
I'm sure that while they mean well, they'll turn measuremap into a 'first in first served' system that gets overwhelmed, then locked down, then just sits there for months. Just like analytics.
Why they needed to buy measuremaps instead of write an additional module for analytics is confusing too. At a glance it looks like most of measuremaps is geotracking - which analytics already has. The blog specific features could probably have been added a lot cheaper, and the analytics service could have been fixed while they were at it.
I, for one, am excited that Google will now be able to watch my blog as it moves around the world.
firestream.net
Well color me shocked!
I was also wondering when todays Google story would hit. They are becoming masters of pacing themselves so that at least one thing they do every day gets noted as "newsworthy" to keep them in the spotlight.
I'm a fiscal conservative, it's a pity we don't have a political party anymore
Does it matter? Google isn't there for profit. It's there for providing a useful set of services.
You are an idiot. Someone please moderate the parent appropriately.
'cause I'd like to give it a try!
you copied and pasted three lines of text from their website and you get modded that high? fuck off.
What hasn't been reported is that Google aquired OSTG a year ago as part of its public relations arm...
"Who are in control, they are not in control of anything - they don't even control themselves!" - Glen Beck
Now that Adaptive Path guy is going be even more insufferably smug.
How do these people get moderator points?
Someone save me from this sanity.
Did anyone else read that headline as "Google Acquires Treasure Map"?
I think I've been playing too much Pirates! lately...
I've been using ClustrMaps to show a map of the world highlighting where visitors to my site (RadioListings) are coming from. Easy to use and a simple bit of eye candy.
One way of getting more of them at your company is to find a small company that is made up almost entirely of "best and brightest" and buy the damn thing.
"I'd rather be a lightning rod than a seismometer." -Ken Kesey
...they'll love Google even if Google asked its users to implant RFIDs in their arms.
Great, now I might actually get to try it out... I'm seriously getting sick of these closed beta projects. I've been waiting to get into this beta for at least 6 months now, let me in already! :(
http://evoketv.com - TV Listings 2.0
I'm guessing that Google have purchased Measure Map in large part due to the usability or "user experience" element that has gone into the service.
Google Analytics (from what I can see of the screenshots on Google's website) has a very static, statistical appearance to the way it presents data. Measure Map seems to be taking a different approach - a less cluttered appearance than analytics, selectively showing key website stats (rather than showing everything at once) but still letting users drill further into the stats data to explore in more detail if they want to. From what I understand, Measure Map also uses Ajax and Flash to let users explore data interactively, rather than just presenting them with a static page.
Look, I've loved google since the last century, but this is getting ridiculous. Do they have to own everything? Can't us mortals have *one* toy of our own to play with?
And now that google owns it, it'll be invitation-only for the next two years, and it'll be stuck in beta 'till the end of time.
Google is aquiring businesses as quickly as Microsoft did in its heyday.
AND the only way to maximize profit is to benefit the enduser by providing a useful set of services. No one would use the company if it didn't provide anything useful.
That seems pretty risky. There's barely any users. In particular, they have no idea how this code scales. We saw how bad that can burn them with Google Analytics. Remember how it was virtually unusable for weeks after its release?