Nike and Google launch Joga.com
hpcanswers writes "Given the increasing popularity of social-networking sites among the young and affluent, Nike has introduced a new site dedicated to the world's most popular sport: soccer. While Nike provides the content (via its army of sponsored athletes, among others), Google provides the technical expertise. Orkut has been very popular in soccer-crazed Brazil, so Google may be able to make a brand extension here. Joga.com is currently invite only, though a form at the bottom of the home page takes requests for invitations." I actually found the launch of a site like this interesting not because of the content, but because of the trend in "private label" sites. It's a Shake'n'Bake Social Network, and you helped make it.
Oh, and check out the latest FIFA rankings, USA is ranked shockingly high!
Yo! Check out tha brand new site JOGA, muthafuckaz! Peep Nike's ultracool lineup and vote for your favorite Air Jordan!
Yeah! Keep it real bruthaz!
I haven't purchased a Nike product for well over a decade due to their use of sweatshops in Asia. It would seem to me that Google would be indirectly supporting Nike's disgusting business practices by providing the tech support in this venture.
Bill Clinton: Pimp we can believe in. - The Shirt!!!
It's not Soccer, it's Metric Football.
Strange women lying in ponds distributing swords is no basis for a system of government.
A new website has been lauched, dedicated to fairplay soccer:
joghurt.com
- Never underestimate the power of human stupidity.
Google provides the technical expertise.
Is this becoming a threat to "traditional" web development companies like the one I work for? Will Google be eating up development work for some of the larger sites?
Developers: We can use your help.
This seems like a first for google (at least in my observation), specially since all the other services they offer are very broad. For example news.google.com gives news of all types, maps.google.com gives maps to the whole country. But this stands out since it focuses on a paticular group of people, soccer fans. Of course this could be simply because this is done jointly with Nike.
Then again, maybe they will do the same for football, tennis, videogames and so on and in no time everyone will be included. Special Searches comes in to mind when talking about paticular groups, but thats just search related, not service based.
(Score: 5, I shouldn't have laughed at that)
It's football, you American clods!
And it's not metric football, it's fútbol.
Stupid sexy Flanders.
Playboy and Google team up for Jerker.com.
What's is my best surprise when I start looking the page? the website is based on microsoft technology, only see the pages format -> .aspx (ASP .NET)
This is a strange animal, the help center is python http://help.joga.com/support, but the login is aspx. WTF??.. the privacy is googlishm (is a Google Account).
Looks like a special Orkut server mixed with Google stuff. The nike reference seems casual.
...to post an essay about Nike's exploitation of cheap labour in far-Eastern countries.
He who knows best knows how little he knows. - Thomas Jefferson
Superb marketing!
No "gsports.com" for Google Sports instead they use "joga.com". The 'g' in joga stands for Google like Gmail stands for Google Mail!
Oh you marketing overlords I am at your service.....
Grundgesetz * 23. Mai 1949 - 30. November 2007 - http://www.vorratsdatenspeicherung.de/
"While Nike provides the content (via its army of sponsored athletes, among others,..." ...and entered at $0.02/hour by kids in Vietnam
The revolution will not be televised... but it will have a page on Wikipedia
"For example news.google.com gives news of all types, maps.google.com gives maps to the whole country."
You could add Jabber (Google Talk) mapping to the bunch, which is closer to social networking, such as this joga.com is, than Google Local.
Animoog.org
G o o o o o o o o o o a l!!!!!!!!!!
Slashdot Burying Stories About Slashdot Media Owned
that this site looks terrible? The layout and color are horrible!
- Andrew
I meta-moderate because I care.
Yoga? Joe-ga? Least make it something easy to spell please folks otherwise its going to get very confusion...
SolarVPS - Quality Windows and Linux Virtual Servers
More proof: tiebreakers. How the hell can you do penalty kicks to decide a game? It should be decides on the field, using some subset of rules. But since defense is so out of balance, they know they can't do it that way.
Do you know why Soccer doesn't catch on in the US? It's because we have so many sport choices. We know that soccer sucks, because we have sports to compare them to. Most other countries have very few choices for professional sports. People is Europe think we just haven't been exposed to soccer, but almost every child here plays soccer. We know soccer. We just know that it's a bad sport.
The solution? I've always thought that widening the goals posts would do a lot for the sport. I'd say the "natural" score for soccer should be around 20 goals. It shouldn't be the case that if someone gets a two goal lead, then the game is over.
Unfortunately, I doubt they'll ever fix the game. Soccer has potential; it doesn't have to suck. But there's too much history and momentum to fix it. Ah well.
This could come horribly unstuck for Nike. You can play soccer barefoot. I assume that it is a slightly more dainty and skillful game: you cannot just lash out at the ball and expect your boots to protect your toes. Nevertheless it is a game so restricting the equippement used doesn't favour on team over another, it just leaves the players with more money to spend on beer afterwards.
There is quite a tradition of playing rugby barefoot. Perhaps letting the players talk via a website on whether to spend money on expensive equippement could end up transferring revenue from Nike to Coors.
...this could be bad... nay.. this could be the worst. thing. ever.
...we wouldn't want you to strain yourself.
Commericials will be changed forever.
[OPENING SHOT. CAMERA PANS OVER GREYING, SLIGHTLY ROTUND GENTLEMAN CALMLY TYPING AT HIS COMPUTER. HE IS SITTING AT HIS DESK, IN A SUNLIT HOME OFFICE. IT IS EARLY MORNING AND THE EXTERIOR SHOWS WAVES CALMY IMPACTING AGAINST THE SURF]
[VOICEOVER (John Lithgow)] : Meet David Random. Today David will walk a total of twenty-five feet. But just because he'll barely get out of his chair doesn't mean he won't be active. David will correspond with thousands of people, write seven hundred lines of code, recompile his kernel, download five Styx CDs, and write a major post in his blog. All the while, he won't miss a second of the Brazil-Argentina Futbol game. How will he do this? David utilizes the power of Google/Nike.
[THE MAN LEANS BACK IN HIS OFFICE CHAIR, PUTTING HIS HANDS OVER HIS HEAD AND SMILING]
[VOICEOVER] : With Google/Nike, you'll never need to visit more than one website... that would be like needlessly running around... [THE MAN LEANS BACK TOO FAR, FALLING TO THE GROUND IN AN EXPLOSION OF PAPER, COFFEE, AND OFFICE SUPPLIES]
[VOICEOVER] :
[FADE TO BLACK, SHOWING THE GOOGLE/NIKE LOGO AND THE SLOGON : "Google/Nike, we own you."]
[WOMANS VOICE] : David? You ok?
News for Jocks. Stuff that doesn't matter.
USNADS are wannabe brazilians US Sawker sucks and always will as long as they try to kiss brazil's arse and fat arses play American football.
Would this have been news for nerds if it didn't have Google doing behind the scenes work?
Is Google still geeky enough for it to "matter" for us, even when their products and services doesn't mean anything at all besides that their servers are rolling?
Beware: In C++, your friends can see your privates!
And in Tagalog, Joga is slang for boobs.
It sounds like something Hannibal Lector would be a member of.
One line blog. I hear that they're called Twitters now.
Whenever i recieve an invitation for a social-networking site, i send an email: "Take care, you're computer is infected. Scan it now, or install Linux to get rid of it for ever."
Most people do know however, i hate football more than television or microsoft. I might escape this time.
Trust me, I work for the government.
And building is resound as fitting bombsheel hit
Stef! Log off Slashdot before you freak out your coworkers again.
tasks(723) drafts(105) languages(484) examples(29106)
Joga means "play" in Portuguese.
Charn3l House.
Soccer:
Eh? Never heard of it. (This not ignorance on my part, it is a health issue, apparently there are places in the UK where you can get beaten to a bloody pulp for even uttering that word).
Football:
A game that is usually played on a rectangular grass field with a goal at each end using a round leather ball. Football involves two teams of eleven players of whom one player in each team is the goalkeeper. The goalkeepers are the only two players on the field allowed to touch the ball with their hands. The object of the game is for the attacking players of your team (strikers and midfielders) to convey the ball accross the field, past the opposing team's defense (midfielders and defenders), past their goalkeeper and into the opposing team's goal. Your players are only allowed to use their feet to accomplish this although it is also acceptable to bounce the ball off of the chest the hips or hit it with one's head just so long as one does not touch it with one's hands. Successfully landing the ball in the opposing team's goal earns your team one point. IMPORTANT: At no time whatsoever are is any player, goalkeepers included, allowed to pick the ball up and run accross the playing field carrying it in his arms like a sissy.
END_OF_DISCUSSION
Only to idiots, are orders laws.
-- Henning von Tresckow
"Joga" is how yoga is spelled in many languages.
I can see how google could use its network to sort of create a global log in for a large network of social sites. Now we just have to watch who google gets in bed with...
Hmmm, lol, some interesting links!
- google + orkut
- google js
- is that what that means?
- LOL
Google uses all the marketing and relationship data that Brazilians have freely entered into Orkut- they locate the people who represent the target demographic (probably young, middle-class, males who are into soccer) and who have lots of connections on Orkut. Offer up invites and maybe a few free goodies to those key people, and suddenly you have "exclusive" network. Funny how you can make people feel privileged to give you their money...
NIKE AND GOOGLE AM SHOOT SCORE GOOGOOOGOALLLLLLLLLLLL!
;-)
PS. Since slashdot as an anti-lameness filter, it doesn't allow 100% pure brasil post. I encountered error #9 Ronaldhino "Lameness filter encountered. Post aborted!" "Reason: Don't use so many caps. It's like YELLING."
PSS. It always amaze me how some people really take CAPS so seriously, like it was so much irritating.
PSSS. On joga.com they even put a style to make it BRASIL STYLE, look for the "PLAY BEAUTIFUL" box.
PSSSS. All those PSs are not a way to pass thru the lameness filter.
You know, the one where the Chinese sweat shop labour kids can use Google China to talk to.... uh...nevermind.
What the hell is an article about football doing on slashdot? I bet it made atleast 50% of the /. crowd feel a chill going down their spine...
Can you say monkey on a stick?
G-Spots has already been claimed as the working title for Google's marital aide service.
I mean, we wouldn't want any confusion between that and G-Sports, would we?
Also, note that this service does not have Americans as its primary target market... so why use the English word "sport"? How about G-Deportes?
"Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai
in the world... In actual particapants, volleyball is about three times the size. and in viewership: formula one racing. http://www.johann-sandra.com/popular.htm here for more info
The phrase "more better" is acceptable English. suck it grammar Nazis
Also, real football is played with the feet kicking a ball shaped ball, while American football is played with the hands throwing an inflated egg shaped... thing.
One rumor I heard is that it's called football, since the "ball" is one foot long.
Of course, real balls don't have length, they have diameter.
I found this cool comparison site to compare different types of social network sites: http://www.comparehangouts.com/
Someone that has an invite to either Joga or Orkut should post a review on there.
For those wondering about the name, "jogar" means to play. I wonder why they chose Portuguese, though. In Spanish, ti would be "Jugar".
And just to give you a dimension of the Orkut phenomenon here. It had in February some 22 billion page views. The largest portal had something like 1.5 billion page views in the same period. Orkut here is *really* huge.
The funny thing is, as far as I know, they don't make one dime from Orkut. Anyway, I guess it is far easier to make a deal with Nike in a World Cup year than trying to find a way to make money from this huge web property that is Orkut.
PS: I'm from Brazil. And yes, we'll win the World Cup.
It's curious how the big sports in the US barely succeed in the rest of the world (only basketball has a big audience here in Europe, and no one cares about American Football, Baseball or Hockey), yet the most popular sport doesn't catch up there.
I tried to sign in at the site and get the same thing you get at Orkut:
"Joga is unique, because it's an organically growing network of trusted friends. It is one of a kind network that focuses solely on a common interest around the game of soccer. Joga will help you connect to people who share the same passion for the game and also access exclusive content around athlete profiles, video clips and photos.
If you know someone who is a Joga member, he or she can invite you to join as well. If you don't know a Joga member, you will still be able to join the network by visiting www.joga.com.
We look forward to having you join us in the Joga community."
Uhm, ok, so I have to find someone who is on Orkut/Joga to even get into the community? But how can I find someone if I can't get into the community to do a search?
Then I recall that Gmail account invites were for sale on eBay, and sure enough, you can get Orkut on eBay. It's only a matter of time before Joga account invites are available on eBay.
Anyway, if you have a Joga account, I'd love an invite. My first dot last name @ google.com.
Isn't NASCAR a sport? What about golf? Why are these sports being ignored?
Really, what expertise?
If they mean the same "good work" Google did with Orkut, than everybody's in for trouble. Seeing Google as _the_ high quality web development company, one can't conceive they bought and kept a product in such a bad shape as that.
Forgive me if I guess wrong, but I think Orkut has been around for 4 years or so, right? I still get silly error messages all the time (ask an user if he hasn't seen the "Bad, bad server, no donut for you" at least 10 times in his life), either when you try to upload a picture, write a scrap, or do any sort of interaction. It's the same average I used to get when the product was launched, and it didn't belong to Google. Meaning they bought it for some reason that's not making good use of it.
Second, success of Orkut in Brazil had nothing to do with soccer (of course, the text didn't mention that as the reason, but suggests correlation). Orkut was the first social network that became widely known over there. That's all. Word of mouth took care of the rest.
One week ago I launched www.zero-zero.info with (somehow)the same goal in mind. We have support for news blogs, story, and we also have build in support for image and video(despite we did not make it public yet) Our site is running drupal/mysql and was made in my spare time by me and my cousin. Should I just close now my site? :-(
The site represents a shift in they way people think about how to attract people to sites.
How many of you will go to a site because of a tv advertisement? Probably quite a few, given my audience. Compare that number though to the amount of people who would join a website/visit a website after recieving an invitation from someone you know. Many more.
It works on two levels:
1. We trust our friends/acquaintances more than other forms of advertising, word of mouth advertising, viral advertising, virulent memes all work on us because of this. Google has formalised a way of doing this with the invitation system.
2. When you go to a website you are used to being able to view content and so on for free. This is especially true with community sites, because the content is not being created by the service provider. However, by removing this ease of access an illusion of exclusivity is created, making us want it more. Of course the volume of people is actually as high, if not higher, than it would be if you can sign up for nothing.
This exclusivity/invitiation system is an awesome way of getting a huge user base of people who are probably actually interested in your service (as opposed to randoms off slashdot, for example)
Can't we all just get along
"American Football".
I hope the jogo.com that I viewed was just the American version, since it refers to football/futbol/The Beautiful Game as 'soccer'. It's only known by that name in America (where I'm viewing from), so hopefully they have internationalized versions that correctly name the game. Otherwise, they'll get a lot of t'd off anti-fans from all the other countries in the world...
Flying is easy, just throw yourself at the ground and miss. -Douglas Adams
So Nike is tying into Brazil and the Samba Soccer - Beautiful Game style of play, that's cool. Maybe Addidas will start a site glorifying the German Smashmouth - Thugball style of play. Former German keeper Harold Schumacher could be featured with footage of his 1982 coma-inducing whack of French substitute Battiston.
Some mornings it's hardly worth chewing through the restraints to get out of bed.
It seem to me that general social networking as a softwarce commodity could be used by a lot of different products. Anyone know if such a thing is being done expressly with the goal of being pluggable into other projects?
So today, I don't have mod points and this didn't come up for meta-mod. Lovely. Just want to second that this is not off topic in any way.
Nike launched an ad saying 'something was coming' this is the something.
Congratulations - you managed to squeeze the word Folks 5 times into that small post. Such actions can only be commended.