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Warner Opens Video Library To YouTube

Oxen writes, "From the article, 'Warner Music has agreed to make its library of music videos available to YouTube, marking the first time that an established record company has agreed to make its content library available to the user-generated media company. Under the agreement, YouTube users will have full access to videos from Warner artists. They will also be permitted to incorporate material from those videos into their own clips, which are then uploaded to YouTube. Warner and YouTube will share advertising revenue sold in connection with the video content.' This is in contrast to how Universal is handling the situation."

84 comments

  1. Initiative by eldavojohn · · Score: 5, Insightful
    So this must be part of their every music video ever initiative?

    Under the agreement, YouTube users will have full access to videos from Warner artists.
    Wait, you mean you can put this media out there online for free and you can still turn a profit? That's insane. That goes against everything I've ever been told by the RIAA & MPAA.

    I'm very happy and excited about this. I hope that this turns out to be a lucrative move for Warner and, more importantly, the artists. Sites like Youtube combined with this relatively new kind of business model could represent an alternative for distributing writing, songs & video. It's nice to see a company adapt to the fans instead of forcing it vice versa through thousands of lawsuits.

    This is in contrast to how Universal is handling the situation.
    Uh, yeah, Universal isn't interested in Youtube or MySpace distributing their content ... but at least they're going to put it online anyway.
    --
    My work here is dung.
    1. Re:Initiative by kfg · · Score: 2, Funny

      It's nice to see a company adapt to the fans. . .

      . . .who have been screaming for more advertising.

      KFG

    2. Re:Initiative by Anonymous Coward · · Score: 0

      I meant fans who wanted free content online. I'll suffer advertising for that.

    3. Re:Initiative by kfg · · Score: 0

      I meant fans who wanted free content online.

      I know.

      KFG

    4. Re:Initiative by tehwebguy · · Score: 0, Troll

      finally! THOSE SUCKERS!

      now it's time to find every warner music video on youtube and rip out the audio, now i'll never have to buy a warner CD again!

      lol...

      --
      -- lol pwned
    5. Re:Initiative by glesga_kiss · · Score: 3, Informative
      There are two solutions to the internet dilema for old media companies:
      1. How do we stop/control it?
      2. How do we make money of it?

      Looks like Warner are the first one to pick the correct grail. Universal choose poorly and will melt in some cheesy 80's special effects. The video is on YouTube aparently...

    6. Re:Initiative by Anonymous Coward · · Score: 0

      >I hope that this turns out to be a lucrative move for Warner and, more importantly, the artists.

      All 12 of them will be very happy they'll see the money.

      This NEVER has to do anything about artists.
      And even if it did, the percentage this would affect would be a period followed by about a dozens zeroes.

      Its like when the RIAA talks about artists....

    7. Re:Initiative by kamapuaa · · Score: 2
      I'm sure Universal will melt away, now that they can't rely on the massive profits from the profit-sharing of Google Ads.

      If this proves to be a viable business opportunity, there's no reason Univeral can't change their mind later. At this time, they don't see the profit behind it. It's their videos and their decision, and they have spent a great deal more time and expertise anaylzing the issue than a bunch of Slashdot dittoheads.

      --
      Slashdot: providing anti-social weirdos a soapbox, since 1997.
    8. Re:Initiative by Millenniumman · · Score: 1

      The question is always #2. The "incorrect" answer is #1.

      --
      Stupidity is like nuclear power, it can be used for good or evil. And you don't want to get any on you.
    9. Re:Initiative by dangitman · · Score: 1

      But, who the fuck watches music videos anyway? I doubt it's even possible to give them away. Perhaps the plan is to somehow get people to pay a fee, so they can avoid seeing the videos?

      --
      ... and then they built the supercollider.
    10. Re:Initiative by mgblst · · Score: 1

      If you get the right music video, it is a small step away from soft porn. Sure, this may be the least favourite type of porn, but it is the one you can get away with at work.

    11. Re:Initiative by dangitman · · Score: 1

      *shudder*

      --
      ... and then they built the supercollider.
  2. Um, aren't music videos just adverts for the band? by Colin+Smith · · Score: 4, Interesting

    In which case I'd expect them to be very keen for youtube to distribute them.

    --
    Deleted
  3. They will remove offensive video clips. by crazyjeremy · · Score: 4, Funny
    Ahh yes, I can just see all the videos now that the 16 year old video nuts recut Madonna videos and make her do things offensive.
    It will also allow YouTube to remove user-generated clips based on Warner material that the company deems offensive.
    Madonna would NEVER do anything offensive.
    1. Re:They will remove offensive video clips. by forgotten_my_nick · · Score: 3, Informative

      They don't remove offensive clips. They generally just hide them with a warning.

      Take this for example (unless you work in a korean office your probably safe enough)...
      http://www.youtube.com/watch?v=2jo0jxwXrAU

      I flagged it as offensive as its a porn advert, instead they left it and now it just asks to verify your age.

    2. Re:They will remove offensive video clips. by Mongoose · · Score: 3, Interesting

      I find it more interesting that clip dug up views about:
        Korean morality ( Those stuffy Christians over there shouldn't have fetishes! )
        Racism ( I won't even repeat the claims. )
        etc

      The fun part is youtube has more and more non-english content. I've started to notice Flicker has several Japanese only comments too. I remember when "we lost Orkut" happened, and everyone should know why that happened. Orkut was a closed invite system. The population that invited the most could reach a critical mass with their language, and drown out the rest. Thankfully these newer web sites are open, so you can see various languages mixing. I find it refreshing to see several languages in one thread, and translations for the non native speakers of the videos / photos.

    3. Re:They will remove offensive video clips. by DDLKermit007 · · Score: 1

      The reason theres so much content on Youtube from Japan specifically is because even posting a picture of a celebrity with-out thier permission (that YOU took with your own camera!) on the net is a copyright infringement. Youtube has nothing to do with Japan really so they are free & clear of Japanese law for the most part. They do however take down "some" stuff often times when it's requested, but usualy is requested by a US branch of a Japanese corporation, but even then it's still iffy.

      2ch.net (aka 2 Channel) is "the" major web-board for Japan, but kind like a massive collection of interlinked different Japanese boards for posting of pictures, flash files, and just in general bantering back & forth with Otaku. The closest English example is http://www.4chan.org/ (enter at your own peril). The Japanese for the most part love it. They upload the images on Flikr or videos on Youtube, and embed them on thier own pages. For the most part it works extremely well. From there it just spreads to the rest of Asia like wildfire and no I am not one of those Japan is, "teh superior" freaks (though I am very intrested in the culture). The ammount of racism/ignorance between Korea, China, and Japan is staggering at times on these sites.

    4. Re:They will remove offensive video clips. by kabocox · · Score: 1

      Ahh yes, I can just see all the videos now that the 16 year old video nuts recut Madonna videos and make her do things offensive.
              It will also allow YouTube to remove user-generated clips based on Warner material that the company deems offensive.
      Madonna would NEVER do anything offensive.


      Um, how would tell its a user generated offensive video and not just an original offensive video?

    5. Re:They will remove offensive video clips. by Jesterboy · · Score: 1

      2ch BBS goes well beyond the realm of "Otaku" in that it has boards for everything, from music to fashion to business, and everything in between. The relatively simple interface allows it to be viewed from cell phones, too. The otaku may be the most prolific, but they're hardly the only audience.

      Like many online communities, they develop their own memes, and even have a "Slashdot effect" of their own; URLs are posted without the leading h to avoid flooding unsuspecting webservers. My favorite board has to be the AA Saloon, filled with all kinds of crazy, creative, and quite often, NSFW ascii art.

    6. Re:They will remove offensive video clips. by BoogieChile · · Score: 1

      It depends on who you offend.

      I posted a great clip of Elizabeth Taylor at the Golden Globe awards - She was in fine form until Dick "Mr Everlast" Clarke had to stick his oar in because he thought she was having trouble (Patronizing bastard)

      I got my first copyright violation over that one.

      Guess who from?

      Dick Clarke Productions.

      Hmmm...I wonder if Cleopatra minded? (if you ever find it, just listen to the way she says "Gladiator"*. Or go watch that movie that she was in again....ummm, what was it called, tip of the tongue...?)

      I don;t know if Dick - Richard, as I'm amazed he doesn't prefer to be called, has seen the clip personally or if it was one of his paid wolverines that put the big chill on this one, but it does make you wonder, doesn't it?

      Not that I care, really. I only grabbed it behause I thought someone had caught her topless.

      * Which won the best picture that year. She was really happy about it too, by the sounds of it. I wonder what Russ thinks about ol' Dickie Boy taking away that little memento of his big moment?

  4. One small step for music company ... by javaObject · · Score: 3, Insightful

    ... one giant leap for musickind.

    1. Re:One small step for music company ... by British · · Score: 3, Insightful

      Considering how quickly VH-1 Classic has gone down the tubes, this is good news. How much does it suck to have a website ursurp a digital cable network as the place to be for music videos?

  5. At last... by arun_s · · Score: 3, Insightful

    An article on YRO that's actually a positive piece of news.
    Outside, the pigs are flying.

    --
    I can explain it for you, but I can't understand it for you.
  6. Re:Um, aren't music videos just adverts for the ba by bemenaker · · Score: 1

    Hey a music company that finally gets "it" :)

  7. Submitted for you approval... by Digital+Vomit · · Score: 1

    Rod Serling must be rolling over in his grave.

    --
    Modern copyright is theft of culture from everyone and it retards the progress of the useful arts and sciences.
  8. Yup.. by nebula169 · · Score: 2, Interesting

    Thats what they were before the RIAA found out they could not only make money through them by increasing exposure, but by charging for the actual video itself!

    I wonder what MTV would say if studio asked for an enomorous amount of money to be able to show their videos, instead of throwing it at MTV to get more air time.

    1. Re:Yup.. by nebula169 · · Score: 0, Troll

      fail at spelling >.

    2. Re:Yup.. by Orange+Crush · · Score: 5, Funny
      I wonder what MTV would say if studio asked for an enomorous amount of money to be able to show their videos, instead of throwing it at MTV to get more air time.

      MTV shows videos!?

    3. Re:Yup.. by dthree · · Score: 1

      Oh, yeah. Mod up this tired joke.

      They show music videos, just not in prime time. Then there is MTV2, MTV Hits, MTV Jams, etc.

      --
      "I forgot my mantra."
  9. Huzzah, a media company that gets it by 99luftballon · · Score: 5, Insightful

    This could be a major step change in the way media companies handle the internet. Holding onto copyright and soaking consumers each time the formats change has been lucrative for a while now but it's as obsolete a business model as buying caned food and then using the shop's can opener to get at it before taking the cans home. After failing to produce a DRM system that works, failing to stop the tide of piracy with law suits and faced with falling sales Warner is making the smart move and getting what money it can. More power to their elbow.

  10. Downloading now... by Anonymous Coward · · Score: 0
  11. What about Fox? by Lord+Prox · · Score: 3, Interesting

    If I understand right, Fox bought Myspace and YouTube, or Myspace bought YouTube and Fox bought Myspace or some damn thing. Point is, what is Fox going to do with its collection of media. Follow the lead of Warner I hope. And why did Warner deal with YouTube instead of rolling out it's own service (lots of eyeballs good for media companies) or partnering with Google's video service or buy something like Blip.tv.
    [tinfoil hat]I think something might be going on here[/tinfoil hat]
    Yeah, I know it's Warner music and Fox is mostly non music, but still they have gots ons of stuff rotting away in vaults somewhere, you would think earning something from it would be easier than trying to sue/arrest/pester/etc. people for distributing stuff no longer on the air.



    Get a curse for your web site

    1. Re:What about Fox? by yankeessuck · · Score: 3, Informative

      Fox bought Myspace. YouTube is still independent IIRC. In the short term, partnering with YouTube actually makes a lot of sense for Warner because it probably costs them a lot less to digitize their video collection than it would take to roll out a new service or buy out another site. Even if they were to have their own site, they'd be fighting an uphill battle to steal eyeballs from YouTube.

    2. Re:What about Fox? by Ahnteis · · Score: 1

      >>And why did Warner deal with YouTube instead of rolling out it's own service

      Free advertising, no bandwidth bills? :P

  12. This is a huge crack in the dike! by postbigbang · · Score: 4, Insightful

    It's almost like a Creative Commons license with a catch. For Warner to agree to this will cause the rest of the media robber barrons to either follow suit or have their catalogs decimated by compared lack of popularity.

    It's not a perfect deal. But it's a huge start. Bravo to the brains that figured this one out. It's a huge first step.

    --
    ---- Teach Peace. It's Cheaper Than War.
    1. Re:This is a huge crack in the dike! by LifesABeach · · Score: 1

      The music industry over the past half dozen or so years is coming to grips with media downloading via the internet. The Music Industry created the RIAA, which initially had some minor bottom line success; Daily news reports are starting to paint different picture. I see no reason that the trends of the music industry will change; Well, except one. WB's income will be positively effected by the outcome of the interfacing with the YouTube folks. I believe that the others, Universal, Sony, EMI, and BMG will see that a buck can be made here, without doing anything. I believe I see things changing on a positive global scale, where the net result will be a Win Win solution for both listeners, AND record labels.

  13. Simply not true by Anonymous Coward · · Score: 1, Informative

    True North Records has been uploading many videos, with more coming. Warner is not the first.

    1. Re:Simply not true by Anonymous Coward · · Score: 0

      It's not the same. It's a big deal because advertising revenue will actually occur, as oppose to the indy-band videos that nobody watches. So, nice try on getting your plug in about how it's already being done. This is something that will actually effect business.

    2. Re:Simply not true by Sinistar2k · · Score: 1

      While I do value footage from the Ottawa Tulipfest, there's a world of difference between an indy label posting all of its videos in the hopes of somebody noticing their artists exist and a major label, part of a cabal that has been fighting digital distribution for years, breaking down and finally realizing that putting their 3-4 minute advertisements in front of millions might actually help them rather than hurt them.

      So, while it is not true that Warner is the first music label ever to post vids to YouTube, they are the first MAJOR music label.

  14. What form of advertising I wonder? by PrescriptionWarning · · Score: 3, Insightful

    Will it be the kind that Firefox+Adblock can block :)

    or will it be the kind that annoys you for 30 seconds at the beginning of each clip :(

    1. Re:What form of advertising I wonder? by Yetihehe · · Score: 1

      I'm afraid it will be the latter. But now it's a matter of how much every user will be annoyed. Some people (including me) will find it OK.

      --
      Extreme Programming - Redundant Array of Inexpensive Developers
    2. Re:What form of advertising I wonder? by delinear · · Score: 1

      Will it be the kind that Firefox+Adblock can block :) or will it be the kind that annoys you for 30 seconds at the beginning of each clip :(

      And if so, how long until someone writes a little app to automagically skip the first 30 seconds of a video by default :D

  15. Re:Um, aren't music videos just adverts for the ba by MosesJones · · Score: 1


    Only if you want people to listen to the music. Universal have taken a different approach, they feel that if no-one hears the music then no-one will pirate it.

    --
    An Eye for an Eye will make the whole world blind - Gandhi
  16. So how do you know? by Anonymous Coward · · Score: 0

    How do you know which artists are under which label, if you want to stay away from one and listen to the other?

  17. read this weeking that Prelinger Archives is up to by Anonymous Coward · · Score: 0

    Prelinger Archives is going to be posted on youtube too! Youtube is growing like crazy!!!!

  18. Share? by JeansMarmoset · · Score: 1
    "Warner and YouTube will share advertising revenue sold in connection with the video content."
    So Youtube we have these trucks. Trucks you say?
    Yeh trucks. What's in these trucks?
    What do you want, I recommend The Chilly Peppers combo of Harry and 19 year old super models.
    1. Re:Share? by Anonymous Coward · · Score: 0

      So Youtube we have these trucks.

      It's not trucks! It's tubes!

  19. Universal deny by otie · · Score: 1

    So, if Universal will still have its way, this is just an empty gesture (since prompt removal won't be enough for them).

    1. Re:Universal deny by Zahymaka · · Score: 1

      This is exactly how information is meant to be -- free!

      Unfortunately, some upcoming artists won't be able to reap the fruits of their labor -- I think more and more of them will sign up with Universal, or alternatively group up and form their own studios.

  20. Check out RIAA's wrongdoing by Anonymous Coward · · Score: 0
  21. Re:Um, aren't music videos just adverts for the ba by big_gibbon · · Score: 3, Insightful

    Absolutely. However, the part that I find most interesting is this:

    > They will also be permitted incorporate material from those videos
    > into their own clips, which are then uploaded to YouTube.

    It looks like they'll be allowing people to remix videos, and presumably by extension the songs. This is a very big deal indeed, although I'm not sure from the content-free story whether there's some limitation saying that the results can *only* be uploaded to YouTube.

    P

  22. Re:Huzzah, a media company that gets it by Tim+C · · Score: 2, Insightful

    It's a nice step in the right direction, but remember one thing: music videos are supposed to be adverts for the artists and songs that they feature.

  23. OMG ... by Iago515 · · Score: 1

    ... Puppies! Sorry, this story has stunned my mind so much my IQ has been temporarily lowered by many points and that's the best I could come up with.

    --
    Take note, take note, O world,

    To be direct and honest is not safe.

  24. Or tasteless.... by SpzToid · · Score: 1

    Oh Wait,

        1. Shock(!!!); especially while offending established institutions that provide many with much comfort in their droll day-to-day lives.

        2. Reap global media exposure as a result.

        3. Profit$$$!

    There's nothing like cornering a niche market; that few others will choose for themselves. But then there's always the question of... what's next?

    Thank goodness for the time-shifting technologies available to manage the mass media; let her flutter for those that have chosen to stare
    --
      -You can't be ahead of the curve, if you're stuck in a loop.

    --
    You can't be ahead of the curve, if you're stuck in a loop.
  25. Could this be bad? by Rob+T+Firefly · · Score: 3, Interesting

    I don't want to crap in anyone's Monday morning cornflakes, but could this possibly have negative impacts on Youtube as we know it? It's fairly easy to extract the FLV file from Youtube's streaming player, I think there's even a Firefox plugin. The FLV can then be converted to whatever clean video format you like, and archived for offline use. If Warner gets tied up with Youtube will they be okay with that, or will they perhaps force Youtube to "upgrade" to something with DRM?

    1. Re:Could this be bad? by Anonymous Coward · · Score: 0

      "
      Downloading now...
      (Score:0)
      by Anonymous Coward on Monday September 18, @08:52AM (#16129218)
      http://www.keepvid.com/ [keepvid.com]

      woohoo!
      "

    2. Re:Could this be bad? by Zarxrax · · Score: 1

      It seems that they will allow people to "remix" the videos, so in that case it wouldn't really make much sense to DRM it. And besides, the video quality on youtube is absolute crap, it's not like they are protecting a high definition music video on a Blu-Ray disc.

    3. Re:Could this be bad? by P3NIS_CLEAVER · · Score: 1

      What would be the point? If I want to share a clip with someone I just send them a link instead of a huge file. I have been using youtube for a while now and haven't had the urge to actually 'keep' the file a single time.

      --
      Please sign petition to restore sanity to our banking system!!!

      http://financialpetition.org/
    4. Re:Could this be bad? by Rob+T+Firefly · · Score: 1
      It seems that they will allow people to "remix" the videos, so in that case it wouldn't really make much sense to DRM it. And besides, the video quality on youtube is absolute crap, it's not like they are protecting a high definition music video on a Blu-Ray disc.
      Will we be able to "remix" the clips by downloading them and running them through After Effects or whatever other video software we like, allowing people to do everything from put lightsabers in the hands of the Beastie Boys to replacing Madonna's backup dancers with bloodthirsty CG velociraptors? Or will this be the "Make My Video" style "remixing" that comes from someone whipping up a halfhearted point-and-click gadget with a few bells and whistles and royalty-free stock footage, as occasionally featured on a few musicians' websites and some seizure-inducing Sega CD titles?

      As for the quality, it is of course crap, but there are lots of people who keep their video iPods and similar gadgets stocked with neat stuff from Youtube, and the quality suits the tiny screens just fine.
    5. Re:Could this be bad? by Anonymous Coward · · Score: 0

      Lots of video iPod users and fair use fans would disagree.

    6. Re:Could this be bad? by RealGrouchy · · Score: 1
      What would be the point? If I want to share a clip with someone I just send them a link instead of a huge file.


      Keep in mind that not everyone has an internet connection (hispeed or otherwise) permanently connected to their *COUGH*.

      - RG>
      --
      Hey pal, this isn't a pleasantforest, so don't waste my time with pleasantries!
    7. Re:Could this be bad? by P3NIS_CLEAVER · · Score: 1

      These people would not be able to download that much, not to mention they wouldn't share it with anyone, at least in a p2p sense.

      --
      Please sign petition to restore sanity to our banking system!!!

      http://financialpetition.org/
  26. Cartoons? by AntEater · · Score: 1

    Bah! The only thing I'm interested in is if Warner Bros. would put up their entire library of classic cartoon in all of their *unedited* pureness. Oh, Warner music...

    --
    Alex, I'll take keybindings not used by Emacs for $400....
  27. Re:Um, aren't music videos just adverts for the ba by Gotta+ask+yourself.. · · Score: 1

    Never thought I'd say "I told you so!" this fast!

  28. Re:Um, aren't music videos just adverts for the ba by delinear · · Score: 2, Funny

    Universal have taken a different approach, they feel that if no-one hears the music then no-one will pirate it.

    Which is a refreshing change from making content which is so bad that nobody wants to pirate it.

  29. EAT DIRT UNIVERSAL !!! by unity100 · · Score: 1

    Warner is leaving you standing still in the race to embrace the internet.

  30. Re:Hidden Clause by delinear · · Score: 2, Interesting

    On the other hand, it means we could potentially drown them under so much noise that they remove this silly restriction. I wouldn't exactly trust a music exec to have his finger on the pulse of the interweb.

  31. Makes Sense by RAMMS+EIN · · Score: 1

    That move makes sense. YouTube gets to offer the content, and in exchange, Warner gets advertisement revenue. It's like TV, really.

    --
    Please correct me if I got my facts wrong.
  32. Re:Um, aren't music videos just adverts for the ba by oliverthered · · Score: 1

    Are songs just adverts for the band?

    --
    thank God the internet isn't a human right.
  33. Very funny but.. by Plutonite · · Score: 1

    Just in case you were serious: come on, man. This is Warner not Mother Tereza. They don't hold hands and chant in the CEO's office.

    Since there's this little complication about them having to make money to survive, grow..etc maybe it's not too harsh that they gave out every video in their archive in exchange for a little advertising.

    Heck, maybe now I'll even look at the ads.

  34. MTV & VH1 by SpeedBump0619 · · Score: 1

    Must be quaking in their boots.

    Oh, right, nevermind. I'm just showing my age...they never show videos anymore anyway.

    1. Re:MTV & VH1 by AceCaseOR · · Score: 1

      Well, I thought MTV2 still did, though, then again, I haven't had cable or satellite TV for a while.

      --
      Zagreus sits inside your head, Zagreus lives among the dead, Zagreus sees you in your bed and eats you in your sleep.
    2. Re:MTV & VH1 by Duncan3 · · Score: 1

      MTV2 doesn't either. Music videos aren't shown on any TV station as far as I can tell.

      --
      - Adam L. Beberg - The Cosm Project - http://www.mithral.com/
    3. Re:MTV & VH1 by Anonymous Coward · · Score: 0

      There's Much Music, but I think it's only available up here in the Great Frozen North.

  35. Re:Um ... by pimpimpim · · Score: 1

    that was the cool idea of it all, to earn money by selling adverts! Hmmm, this is more or less what google's business plan is based on as well.

    --
    molmod.com - computing tips from a molecular modeling
  36. Re:Huzzah, a media company that gets it by MsGeek · · Score: 2, Interesting

    Now if only Warner Bros. Pictures would stop throwing hissy fits about classic WB cartoon shorts that have entered the public domain showing up on YouTube. Almost every Looney Tunes/Merrie Melodies cartoon short made before 1948 entered the public domain because of copyright technicalities not followed by Associated Artists Productions in the 1950s. However, Time-Warner raised a ruckus about their presence on the site, and YouTube pulled all of them. Copyright has been renewed on the versions of the shorts that were restored for the cartoon DVDs. However, the original versions of the shorts are still in the public domain. Oh well, some of them are still up on Archive.Org.

    --
    Knowledge is power. Knowledge shared is power multiplied.
  37. Mix it with Pandora... by Ahnteis · · Score: 1

    Now if only they could mix this with the create-your-own-station technology of Pandora ( http://www.pandora.com/ ) in a way that I could turn it on full-screen (silent ads at bottom fine) on my HTPC-- I'd use it. Probably a lot.

  38. Could this be? by thorkyl · · Score: 1

    Warner also giving RIAA the digital finger

    --
    -- I am the NRA, enough said...
  39. Everyone's been looking for a revenue model by postbigbang · · Score: 1

    and this has a chance. Sure, we'd all like TV without the commercials (get TiVo) or watch movies at a theatre without commercials (good luck, try art films) or other means where content can be free. It can be free. But let's say you control a huge asset-returning portfolio of investments and need a method to spread content but not rob investors or artists. This is one (albeit rudimentary and immature) model. And it's a bold first step. More will come. Then it'll get better. Music can be free. But the brittle methods that have been used to sign, control, and distribute artist's content is due for a revamp. This is a step over the line. A big step, and that's why it's a good one. More will come as everyone tries to outdo each other. At some point, content models start to change. This is one domino in a long chain that need to fall. I'll take the one.

    --
    ---- Teach Peace. It's Cheaper Than War.
  40. WMG gets $$$, but what about indie vid creators? by Anonymous Coward · · Score: 0

    What does the independent music artist (or video creator) get? Is YouTube gonna share ad revenue with the rest of us, or do only major labels play the licensed distribution game? Seems a bit unfair to me.

    And don't forget folks, we are still BOYCOTTING the RIAA! Please don't take advantage of WMG's apparent lapse of insanity by gleefully uploading/downloading these YouTubed vids. (Thus, giving the RIAA lots of money.)

    *sigh* ...not enough of you will will listen to this advise I am afraid. Unless there are hidden catches, WMG may have just saved itself from extinction.

    Support Local and Independent Music!
    --Shmoo, aka "independentmusician" of:
    http://www.boycottriaa.com/

  41. What is this, the 90's again? by Apotsy · · Score: 1

    A company that gives away their shit for free is one that "gets it"?

  42. No one ever accused Universal of being bright by Anonymous Coward · · Score: 0

    Warners is trying to get more out of Youtube by getting ad revenues from films that they have in the vault. Universal is yelping 'mine, mine, mine' and sitting on their films....collecting dust. Apparently they want to get 50,000 from the one person, rather than 10 cents (each) from the 10 million. Yeah, thats a good idea. The only other question is: Youtube has a maximum film-time length of 10 minutes. Many of Warners films are longer than this. Will YouTube only be putting out Warner films that are less than 10 minutes, or will they truncate any that are over 10 minutes to exactly 10 minutes, or, will they let them run full length (hour, hour and a half)?

  43. Ok by cubicledrone · · Score: 1

    Warner Music chairman Edgar Bronfman said: "Consumer-empowering destinations like YouTube have created a two-way dialogue that will transform entertainment and media forever."

    Welcome to the Internet.

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    Business isn't willing to pay for products, innovation and careers, so we get brands, mortgage commercials and layoffs.