Playstation 3 Sells Out At Japanese Launch
s31523 writes "With its high price tag and stiff competition the PS3 was a gamble. Based on the reaction in Japan to the game console's release, there might be a new hot toy on everyone's Christmas list here in the states. According to the article there were 100,000 units [Z: actually, only 80,000 units] available and all were sold out in record time. There are 2 configurations currently offered, a 60GB WiFi enabled box and a 20GB non-WiFi box. The Japanese price for the lower end system is considerably discounted vs. the system to be released in the States." For a look at launch day, Kotaku has photos taken by Sony's Phil Harrison on the streets of Tokyo.
Tomoaki Nakamura, 41, said: "I've been waiting for this day to come for so long. I'll play it all through the weekend. No time for meals."
Well, I guess that shows who Sony's demographics are, 41 year old men who put gaming ahead of basic biological function. Take that Maslow!
Monstar L
...by severely, and intentionally bottlenecking the amount of units available in order to create fraudulent demand. Woo go Sony! Havent you used these tricks enough already?
1. Manufacture a ridiculously low amount of units 2. Sell out of those units at a highly discounted rate 3. MAKE NO PROFIT!! 4. Declare victory
... And what are they going for on the Japanese eBay and CraigsList? I need to know what kind of profit margin I can be expecting to make.
I don't think anyone expected anything less. When stores are only getting in 3 or 4 units, you're pretty much guaranteed to sell out. The test will be next year once you can actually find them in stores and when there are any games worth purchasing. That's a lot of time for the 360 to continue selling more units, and plenty enough time for Nintendo to sell the much cheaper Wii that seems to be gaining so much momentum before it's release date.
Sony are going to be touting the "fastest sellout ever", I mean, if I had only a single console to sell, and I sold it straight away, wouldnt that be the fastest sellout ever? I'm really wondering how Sony are going to do when they actually are able to produce more. Will the PS3 be a success?
http://my.telegraph.co.uk/dublinclontarf
.. how come only one of them seems to have had the sense to bring along a portable console to play with while waiting? God only knows what it'll be like when the store I work at gets these in. When the 360's came in, we had people qeueing in the dark from 9PM to 9AM in the morning - just to get core consoles!
Hopefully, this story will reduce the amount of people randomly bashing Sony (and how their PS3 will "obviously" fail) for no reason. Right now I'm just happy for Sony and the rate of sales they've had. Aren't you?
Eurogamer reports there are problems already:
Most of the PS2 online games seem not to work properly on the machine - Final Fantasy XI, Front Mission Online and Nobunaga Online most notably. Even Gran Turismo 4 is experiencing troubles. SCEJ indicates that those issues should be fixed with patches soon. Some users are already reporting PS3 games freezing during play and some other technical issues.
Unless it has a game where you can make little school girls dance to your music!
Haha Sony, say your prayer!
Love
Bill Gate
With people already camping out for the US launch a week away looks like Zonk needs to be put on suicide watch...
The first one million consoles will be an easy sell for sony all over the world, this is basically the hardcore fans who buy everything, but after that, it will be interesting how the console will sell. You can see that with every major console, that the initial sales are high, there always is enough fanboys who dont matter how much it is for the console, they just want to have it.
"there might be a new hot toy on everyone's Christmas list here in the states."
Is there anyone who ever doubted that the PS3 would be sold out until Spring? I assumed that with all of the stories about people planning to sell it for $3,000 on eBay that this was common knowledge by now.
Whenever the offence inspires less horror than the punishment, the rigour of penal law is obliged to give way...
With a small number of units available, of course they are going to sell out.
http://www.vgcats.com/comics/?strip_id=212
"You spoony bard!" -Tellah
http://www.vgcats.com/comics/?strip_id=212
I'm sure it's been linked a million times already but it's pretty much perfect. =)
People that believe in their opinions don't post AC.
All the hardcore Dreamcast/Xbox fans as reality sets in start to get all whiney and bitter about Sony fooling gamers with "teh Hype...AGAIN!!!"
http://www.vgcats.com/comics/?strip_id=212
No further comment needed
Insert Sig Here
Some are way ahead of me so just clicky.
(Also in friendly webcomic format.)
So?
The Super Nintendo sold out 300,000 units.
Sony provide less than a hundred thousand to an amazingly gadget hungry market and it's now headlines that it sells out?
http://www.joystiq.com/2006/11/10/japanese-hardwar e-sales-30-october-5-november-incredibly-inn/
Notice the amount of hardware sold... in a week... in Japan. The DS completely dominates with more than 100,000 sold in a WEEK. This is months after it has launched, while the PS3 has only 80,000 to sell. Now yes, the DS costs much less, but notice that Nintendo probably makes a profit on it rather than a loss, AND this amount of units allows them to sell more software.
How much software is going to move for the PS3 when it's launch is only 80,000? Most of those best seller games are in the area of several 100 thousand to several million units sold. That isn't going to happen for a while. So yes the PS3 sold out, but we can't call it any kind of success yet with this few sold. Maybe if they pushed out 1 million units and sold them all, then we can say they were a success.
They sold 80,000 units in a day! Huzzah! They can only make money as long as they have units to sell. Only over the long term will we be able to say that it was a success.
Of course this will just drum up buzz and people will pay some lucky bastard on eBay 5 times the retail price for one.
No sig for you!!
Considering every time Dragon Warrior or a Final Fantasy game comes out, they sell 2 million copies in the first week-end, of course they're going to sell 80,000 PS3s.
I'd like to see a breakdown of High end-vs-Low end units. Does anyone have those numbers?
Blocklevel: Practical Information Architecture
New to forum, but would like to know where can I pre-order PS3 for brother?
What parts does one need to purchase - it seems there are several components.
(If not available in US - is the Japanese version compatible with US)?
thanks
I think the people who bought it sold out as well. Just going to show once and for all, no matter the price, people will buy anything with the "Next-Gen" tag on it.
Sony's first line of product ALWAYS SUCKS. There is always some minor flaw in them that they never catch in beta. But by releasing a limited supply of consoles on the first run, they can minimize damages when that error is fixed. o_o'
Ginga no Rekshiya Mata Each page.
EVERY console made by a Japanese company sells out at launch in Japan. The fucking VisualBoy sold out in Japan.
Is (as always) games. Given enough time, any console maker will be able to produce enough so that everyone who wants one has one. However the driving force behind most people wanting one in the end will be games. Does it have the games they want to play and, for the games that are available on multiple consoles, do they look good?
Sony's problem isn't going to be selling out their first consoles. It's going to be making sure they get the games to convince people that it's something they need to have. That was why the PS2 succeeded. I mean really the graphics are nothing special. They were somewhat cool when they came out but nothing you hadn't seen out of a computer and certainly nothing near what Sony claimed they'd be, and the X-box has quite superior graphics. However that's not the issue, the issue is that the PS2 has the games people want to play.
That's what remains to be seen. Will Sony have the games to convince enough people that their pricey console is worth it? It's one of those things that tends to be a kind of feedback cycle. If you have enough games to sell people on your hardware, game makers will want to make games for it to make money, which sells more people on the hardware. However the opposite is true too.
I don't do console games so I haven't looked at the various lineups for the various consoles, but that would be what I'd really have my eye on in terms of PS3 success. Do they have the titles out now and coming out in the next 6 months to convince people it's worth it?
Stupidest...headline...ever. Am I the only one who's reminded of the VG Cats comic about this?
Man, who would have thought that japanese would buy out 80000 consoles. No way!
you really should check out the comments on the photo diary, there are some pretty funny comments and a little "spot the DS" competition going on. Sony's Phil Harrison won't be happy
*''I can't believe it's not a hyperlink.''
Every new system sells out anymore, because they are ridiculously overhyped for a looooong time before launch and the gamers are whipped into a frenzy of lust. With that kind of marketing, Sony, Nintendo and Microsoft could put dog shit in a box and gamers would happily buy it.
The original PlayStation is still the newest console system I own. Since then, if I can't play a given game on a PC, I simply never get that game.
Yet another wait and see. The numbers on this one doesn't mean much with the limited supply of the console. If anything, the verdict on the PS3 and it's 'success' would be best mesured in March, when the supply numbers increace a bit. It would be a better metic, anyway.
More wait and see.
Cheers! what a ridiculous launch party. Not even on top of the charts. I no new shipment arrives next week, ps3 may sell just below xbox 1 in japan (between 1 to 5 units weekly).
The one with games developed in Virtual Basic?
perception is reality
thats 10.3k in USD.
I'm interested, how big is Japan in the big picture? First or Second? We all know (if even just by how the companies treat them) that Europe is third most important. Anywhere other than North America, Japan, or Europe is rarely even heard in the news. But is Japan the bigger battlefield than the US? If we look at the launch numbers, Sony and Nintendo are both putting more emphasis on the US. Sony's US Launch day is scheduled to have 400,000 PS3 units, about 4x the number of their Japanese launch. Nintendo is planning a US launch day of 1,000,000 Wii units. Meanwhile I can't even find Nintendo's Japan launch day units; they don't even release in Japan until December, after the November US launch. So, the companies seem to indicate that in the big picture, the US is the bigger prize. Launching two days apart, with more units (assumed for Wii Japan) will make a much more useful comparison than a 23-day apart Japan launch with relativly fewer units.
It may also be interesting to see how Sony's launch titles did, since they need games and accessories to pull up the difference. Some of the games present on Sony's Japan launch list also appear on the Wii's. Depending on quantities of these sold compared to the number of units sold in proportion to other games per unit sold may tell us if there are customers prepared to buy the Wii as well and plan on buying those games for the Wii instead. While it would have to be a large difference to overcome the large margin of error such a comparison welcomes, it may still provide some insite into the minds of the buyers and give us a rough idea how the big US launch will go for Sony or Nintendo.
Demented But Determined.
I visited my local eb games last week and the ps3 was on the shelves with all the release games as well.. Are you saying that this system is not yet released yet in the US?
" vs. the system to be released in the States"
ps, I live in the US as well...
I can't believe all three of them sold... Wait, there were FOUR? That's pretty damn impressive.
I didn't realize there were that many people left who didn't hate Sony.
And tomorrow there will be 50,000 units on Ebay.
"No, no, no, don't tug on that! You never know what it might be attached to."
It seems Sony planned there to be a shortage of consoles just to get sensational media coverage. 1. Make successful line of consoles. 2. Skip out on production. 3. Media Spin, claim your console sold out at record speeds. 4. ??? 5. Profit!
If we are going to be throwing around accusations, might as well include the "EVIL" Microsoft.
PS3 fans quit jobs and postpone engagement to wait in line - Videob ank_line/
http://www.tgdaily.com/2006/11/10/ps3_bestbuy_bur
I could shit in a box and probably sell 1,000 units. 5,000 if I called it a console (aka the phantom).
Selling out at launch isn't hard. It's even easier if you only ship a fraction of what the competition is selling. Which is betterin the Wii selling out over 400,000 units in japan (which is almost definate) or the Ps3 selling out 100,000 units?
I just have one question? Why is this news?
LikSang could have shifted that
...PC Watch bought one and took it apart.
Impressions:
- That's one huge cooling fan!
- Why did they use a Seagate drive, when Seagate is known for sucking more power than just about anybody else?
- Not as many components on the MB as you might expect for a first revision.
- The ATI RSX has its video memory on the module, but not in-core.
According to posts on various Japanese sites, there also seem to be a few problems.
- The unit gets hot. Very hot.
- A couple of people reported the unit powering off during the software update, which permanently bricked the unit.
- The browser can't play Flash.
stuff that _matters_, remember?
i'm i the only one who's sick of endless ps3 hype??
So, I decided to go to my local game store (Famicon Jungle) the other night to see the status of the PS3 in Japan (not really giving a crap, as I have my Wii on pre-order, but just to see what games are out and whatnot).
So, I go to the store, and there's about 3 cars waiting outside of the store. 2 have the geekiest geeks you've ever seen in your life sitting in them, 1 has a couple just kind of hanging out eating snacks. They're all waiting for a PS3 shipment that is apparently late getting to the store.
I walk up to the store and there is a big sign on the front that says "We are sorry for the inconvenience, but we will be getting only 1-3 PS3s, and they will be given out at a first come first serve basis." It was 9pm on launch day, and apparently they still hadn't come yet.
To give you some background of where I live: I live in a town of around 500,000 people. The surrounding area is all farms, so I figure within 20km of me, there are all of 3 stores that are selling PS3s. If each one gets 1-3 machines, that means that if one in 100,000 people decides "hmmm, I would like a PS3.." then they will sell out.
Calling that a victory is just lunacy.
--------
Nothing can be done before the tremendous power!
RabidComics
1) Sony limited production of the unit 2) Sony cut the price of the Ps3 in Japan by 20% before launch
Nothing to make good PR by cutting your made-up price and making very little product, so you can boast about how it sold out, while there are still plenty of people elsewhere unhappy about unit availability and pricepoint.
Both reasons why I personally won't be waiting with bated breath for one. (That and I've been abducted by PC games)
"The strongest swordsman isn't necessarily the victor. It is speed of hand, speed of mind."
- Count of Monte Cristo
I applaud the Sony PS3 launch and hope it does well; but the power of the cell processor and the storage capacity of blu-ray won't necessarily crown it the winner. Lets all just wait and see what happens...
http://www.vgcats.com/comics/?strip_id=212
"That's right, my toy box three is so popular we're completely out of units after the FIRST BOX. Fastest selling toy ever!"
My blog: http://www.seebs.net/log/ --- My iPhone/iPad app: http://www.seebs.net/seebsfrac/
Kotaku has an interesting report. Apparently, some people hired chinese poor people to stand in the lines and buy PS3s for resale.
this is a must read
it seems exploitation and sony do indeed work well together
Seems like the chinese people living in Japan are really digging the PS3... ;)
http://www.kotaku.com/gaming/top/foreigners-and-fi ghts-ps3-jpn-launchs-dark-side-214130.php
eBay
As of 9:57 pm central time USA on November 11, 2006, with 2 minutes left open for bids, a machine was selling for $2,225.
Worth to wait in line? I suppose it depends on how much you like lying around on a Saturday morning in your pajamas drinking coffee.
Electronics stores in Japan have sold out of PlayStation 3 consoles after thousands of gamers queued for hours in the cold to buy them.
I'll wait. Thanks.
80K units is petty, at least by console launch standards. If sony can't bring out the consoles in the coming weeks, there's going to be some big trouble. What to shoppers do who can't get one thing? They get another.
This is what happens when you push consoles to the brink of the top 95% of technology. If they pushed the specs back just the tiniest bit, they might have increased their console yields tenfold.
Chinese people buying the japanese PS3s (Score:3, garbage)
davecb5620@gmail.com
Looks like the PS3 is going to be a hackers dream. The trickle of info available so far indicated that it will be trivial to install Linux. Apparently YellowDog have built a PS3-specific distribution that will be installable with only a few clicks. And now it also appears that it wont have to be hacked to use homebrew firmware either...
This means software sales in Japan for any particular title could at most be 80,000 units in real sales. This is real bad for the software companies that would rely on a big 4th quarter.
I can't seem to get an answer from anyone. Does it or does it not run Linux by default ? Or is it an add-on like for the PS2 ?
Not exactly. It does allow them to say that they sold out at lower numbers, but the numbers are still low. The reason why the Wii launch would be considered a "failure" if it only sold half of the units produced isn't because it didn't sell out, but because it didn't sell to expectations. It bears noting that the PS3 hasn't yet sold to expectations either, though for different reasons.
...).
Hmmm. If that is so, we should note that demand for the Wii is so high that the entire game shelf at my local EBX in Seattle is empty. Everyone already pre-ordered all the games the store is receiving on launch day, as well as all the Wii consoles, Wii-motes, and such.
And this is even with a much larger supply of consoles than Sony has for the PS3.
From this we can gather that Wii and the PS3 may be in the same category of consumption, and both in high demand and low supply.
When I was there, I noticed someone actually getting his mom to buy an xBox360, with controllers and games, since he was unable to buy either a Wii or a PS3, so from this we can infer that all game consoles are marginally tradeable to satisfy Maslow's needs/wants, and that the xBox360 is not in short supply. However, I also noticed almost everybody there was talking about the Wii, not the PS3, nor the xBox360 - so from this an economist would expect that demand for the Wii is in fact higher than for the PS3 or the xBox360, which is a more accurate measure of reality.
However, it is possible that demand in Japan for the Sony PS3 may be higher than it is in the US - both Sony and Nintendo are Japanese companies, but all three game consoles have Japanese games (man, I can't wait till they port those to the Wii
-- Tigger warning: This post may contain tiggers! --
As of this post, price for completed auctions are around 80k yen for 20GB units. That's about 30k yen premium over retail, which isn't much if you considered the profiteering that went on on ePay during the first three months after xbox360 launch.
ELOI, ELOI, LAMA SABACHTHANI!?
Counterargument: You're in Seattle, which of course is a mere bike-ride away from the American headquarters of both Nintendo and Microsoft, while SCEA's headquarters are in a suburb of San Francisco. I would expect that Seattle citizens are exposed to much more hype from the two resident companies than from Sony, what with a large number of them being employed by said two companies and so forth.
And besides, Seattle is kind of weird.
Rob