Can Apple Find a European iPhone Partner?
pete314 writes "A Vnunet.com article claims that European mobile operators are unwilling to concede to Apple iPhone partnership demands. Several operators went as far as to say they 'will never offer the iPhone.' In the US, Verizon reportedly passed on the device, and AT&T is rumored to have engaged in a revenue-sharing deal that includes monthly payments to Cupertino." In Europe, unlike in the US, Apple has the option of selling the iPhone through its own dealer network without a simlock.
if the iphone does as good as everyone says it might, they'll shut up and get on board I'm sure
"I don't want to make money"
...or, they don't need to.
And before anyone says that we "don't know" whether the iPhone has a user-accessible SIM tray, yes, we do.
And yes, iPhone will work on any GSM carrier; that's the whole purpose of standards like GSM, and iPhone is a GSM phone. Network-specific functionality (such as visual voicemail) will not work, but the phone and basic voicemail functionality, data functionality, etc., will absolutely work.
When Apple is ready to launch iPhone in Europe - it has previously said Q4 2007 - I have no doubt they'll be launching it, whether it's with one partner or multiple, or Apple makes some compromises to make a deal happen.
I also take issue with the article's claim, regurgitated in the summary, that selling iPhone without a simlock is "not an option" in the US. Several phone manufacturers
And before anyone says that the iPhone is subsidized, therefore it must be a million dollars without a contract, you're wrong. Even though a two year contract with AT&T is required for iPhone in the US, the iPhone is not subsidized - the price is what it is.
And mobile operators calling Apple arrogant? How amusing. Also, I have another idea: how about people stop predicting the doom of the iPhone before it's even out yet?
In the US, AT&T (Cingular) and T-Mobile are both GSM providers. Apple could have easily sold an unlocked phone to be used by those providers.
"I also take issue with the article's claim, regurgitated in the summary, that selling iPhone without a simlock is "not an option" in the US. Several phone manufacturers..."
should go on to read:
Several phone manufacturers offer unlocked GSM phones in the US that will work with any GSM carrier. There's no reason Apple couldn't do this anywhere, including Europe, and the US (after its rumored 5-year exclusive deal with AT&T is over).
If Apple can't find a European partner, and they decide to sell the iPhone without a subscription - what will the price be?
The only feature loss would be the browsable voicemail as far as I can tell.
It would make sense for Apple to be cautious about their sales/after-sales care approach in the UK at least.
I say this as someone who bought a couple of upper-crust Nokias (price comparable to estimates of the iPhone's cost) a couple of years ago and had no end of problems. It isn't that the hardware sucked, though there were several design flaws, but it's not like Apple are immune from those. It wasn't even that the software sucked. It was the sheer level of bureaucratic incompetence related to every after-sales interaction. Guarantees that mysteriously lapse on the UK guarantee lookup system. Phones replaced by grey market alternatives shipped in from Saudi Arabia that mysteriously don't qualify under the warranty at all. It is almost entirely impossible to communicate with Nokia themselves. The 'Nokia Shop' system - the Nokia-branded vendor through which these things are bought - are actually Mobile Phones Direct and have no relationship with Nokia at all. And of course the operator from whom one bought the contract holds no apparent responsibility. All this is advantageous to them - call them and tell them your £450 phone has broken and they'll point out that it's just about time for you to renew your contract and, hey, you're eligible for a phone upgrade. It is not in their interest to support the one you've just spent eighteen months paying for.
If I were trying to sell an upmarket mobile phone, especially one as expensive as the iPhone is likely to be, I'd be desperately looking for a way to handle all this which wouldn't equate Apple with the open invitation to open a case with Trading Standards that is the UK mobile industry. For whatever reason, Apple currently have a fairly good name when it comes to expensive-but-neat gadgets. Nothing loses the customer's trust like trying to figure out who in the system of phone operators, retail outlets and repair centres is responsible for fixing a broken mobile.
If it's not obvious from the above I'm actually rather hoping that Apple do take some responsibility for this product; if they do I might be inclined to buy one just to give myself and Trading Standards a break. You know you've got a problem when you discover you've been put on Trading Standards' Christmas card list.
This is not an option for the US market because several providers do not use Sim cards, and because operators use different network standards that prevent the iPhone working on some networks. Hard to tell whether the author was confused or just wrong. All the GSM providers in the US use SIM cards, because that's how GSM works. Different operators do use different network standards (mainly CDMA), but GSM is GSM no matter who's providing it. There's nothing stopping Apple from selling the iPhone directly to consumers and saying "You need a SIM card to make this work, so go get one from Cingular, T-Mobile, or somewhere else."
Visual IRC: Fast. Powerful. Free.
... and Apple bemoans EU mobile operators' arrogance.
As far as I know GSM is the old obsolete network, people are buying 3G phones in europe today, certainly in Scandinavia where I live, anal-cysts are saying a new highend GSM-only phone will sink like a stone. It's like offering the most tricked out VHS player, "evar!"
Maybe the RDF can cut through that, but I don't know, California is a long way off...
Who cares?
If people knew what their phones were capable of, what the cell companies are denying them, it'd be blood in the water.
The US phone industry is incredibly warped with respect to the rest of the world, doing things that nobody else would put up with.
Why we put up with it is a mystery to me.
The ______ Agenda
iPhone: $3,000 in 24 easy installments, after a 600$ down payment.
F' you AT&T!
- Adam L. Beberg - The Cosm Project - http://www.mithral.com/
In the UK the network operators like to bastardise the phone as they see fit. Rebranding, removing features and often ruining the phone. With Windows smartphones they often remove MSN messenger and any VOIP software.
Does Apple really need a partner in Europe? Sure, it'd be nice to have one, but the iPhone would happily sit at the high-end of the smartphone range with the N95 in pricing if supplied SIM-free. Ok, so you wouldn't get provider stuff such as visual voicemail, but you'd get 99% of the functionality. However, I don't think it would look too appealing - you can get a lot more phone for your money at N95 prices...
:o(
And I know I'll get shot down for this, but I'm still not getting the whole iPhone vibe thing at all. It's a phone with a touchscreen. It doesn't have 3G, it has a pretty average camera and overall, it's a pretty bog-standard smartphone. Symbian and Windows Mobile devices have been out for ages, are well established with thousands of software titles, work well with corporate systems and are generally more feature-complete. In that sense, a lot of European carriers are probably wondering what the hell all the fuss is about.
Granted the iPhone has the whole iPod/iTunes thing going for it which I kinda like, but I'd wait until that touchscreen finds its way into a standalone iPod. While I'd like the iPhone to succeed, feature for feature, version 1 has already been surpassed here by the likes of the Nokia N95 and the Sony Ericsson W960i.
...Jobs expects to get out of the deal other than a middling, short-term income stream*. Because I think we all know that this is just the opening salvo of his grand plan to take a sizeable chunk of the handset market with an entire iPhone series, and with that in mind, I think that once the novelty of an Apple cellphone wears off (say after the iPhone 2 and/or the 'iphone nano'), the service provider/s will come banging on his door, possibly with an axe to grind, threatening that unless the 'revenue-sharing' stops, their new-found income will cease all together, and Apple will have to just quietly slink back to being 'Apple Computers Inc.'. Now wouldn't *that* be funny.
;P
*I say a "middling, short-term income stream" because I do think that, as great as the iPhone is, it doesn't know its market; it's too big to be a glomour phone yet it doesn't have the features to be a business phone, it's "market-confused", if you will
But their just my theories, feal free to counter-theorize.
Apple never does things by accident on their adverts, and it's noticeable that the "2 year contract required" small-print was on the first few adverts, but has since been removed. They might as well shine a spotlight as do that...
:-) Now this won't apply to everyone [grin], but WiFi is becoming more and more popular - and I'm not sure the cell companies have really cottoned onto that yet...
So, I think AT&T will be offering more than one way to buy it, or perhaps Apple will at their stores. Whatever.
Not directed at the parent, but in terms of 3G - I have to say I couldn't really care less. Pretty much everywhere I will be, I will be in a WiFi zone. My work has open-access WiFi, my house does, up in the city does (San Francisco), courtesy of Google, and so does Mountain View where I live (well, actually I more or less live on 'Castro'
So WiFi for me, all the way. Having been at WWDC (and seen the NDA'd presentations) I know a little bit more about the iPhone now. I'm definitely getting one.
Simon.
Physicists get Hadrons!
The cell phone companies of course see the same thing happening with the iPhone. Apple does not always play be industry "wink wink nudge nudge'rules. It has had a big part in validating digital music delivery, and, for better or worse, we will see those deliveries be uninfected with DRM. What will the iphone do to the mobile phone industry. Render meaningless the contracts by which a phone user must use a certain service for email. Allow users to create thier own ring tones, as can already be done using a Mac and some cell phones. Nip in the bud the profitable music downloads over celluar networks before it even generates any significant revenue. Force major upgrades in bandwidth. Are the Europeans afraid that the iPhone will somehow undermine their excessive roaming charges? The United States, at twice the area, has inexpensive roam free plans, despite the relative backwater mobile technology.
Apple is pretty good about delivering disruptive technology. I am sure the only reason that ATT made the deal was to remain competitive with Verizon. I can't imagine it was a happy decision for them. I wonder if there is enough competition in the EU to force a carrier to do the same.
"She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
Every fuckin' day there are at least two "news stories" about the iPhone here. I guess on June 29th Slashdot will become iPhone.org. Hasn't Sourceforge tired of the the taste of Jobs' nuts yet?
All Apple has to do is wait until June 30th. When word that iPhones can't be restocked fast enough to meet demand, European carriers will be contacting Steve Jobs' office willing to deal.
"We can categorically state we have not released man-eating badgers into the area." - UK military spokesman, July 2007
Wouldn't this make AT&T's "exclusive" distribution agreement written on toilet paper? Everyone who didn't want get a long contract or use AT&T would just get the iPhone imported from Europe.
A more interesting question would be what Apple is going to do in those countries where it is illegal to lock a phone to a network or require a contract for it.
If there's going to be any "revolution" in the cell phone industry caused by the iPhone, it's how business is done U.S. cellular industry when the rest of the world is entirely different. I can't believe we still have to pay for incoming calls in the U.S.
If Apple can't find someone to cripple the handset by locking it to a particular provider, I must say all is well. I'd rather pay the full price for a handset I own and can use as I see fit rather than imagine paying thirty quid a month for twenty four months really means I have a free handset. That's all.
Rumors say that iPhone does ~25KBps on data connection. This really sucks. 3.5G network is really spread in Europe so with iPhone's pathetic ~25KBps (I easly 200KBps with my phone and laptop right now) bandwith is not really attractive for retailers in Europe. Well this is hardly a "Breakthrough Internet Device" isn't it?
Maybe next version could manage do something sane.
I mean for networks in Europe the main selling point right now is data transfer. It is like revolution - real mobile Internet. Well iPhone does not catch that. People everywhere here use phones (via their laptops) to access Internet. You have like plenty of billboards, press adverts, TV commercials focusing on GSM data transfer abilities.
Well lets see what iPhone can do... uhm... it can do phone calls and text messaging - hmm. Like any other phone really. It is not a selling point. Right now in Poland (at belive me - it is not the most advanced country in Europe) the selling point is 4Mbps data transfer.
So concluding - there is not a market (beside of really small fashion accessory one) for iPhone unless it can work as all other phones on the market (do HDSPA and modern data transfer).
Neo1973?! It sounds like the nickname of a way too old, over-zealous Matrix fanboy.
There is zero chance that product will succeed with its current name, I'll tell you that much. I hope they didn't choose it to be hip and trendy, because when you try that hard, you end up being the opposite of what you're going for. Although I'm sure people like iphoneshoulddie98214 and xxappleSux298123xx might think it is cool.
It's a case of the pot calling the kettle black. The cell carriers have been squeezing the phone manufacturers for years, discounting the hardware to get customers locked in for 1-2 years. This has had the effect of people thinking of phones as "free" or "cheap"
Last phone I got was through Amazon. Why? Because it was almost $100 less than the same phone right from the carrier with the same plan. After rebates it cost me negative money ( not counting service ). How does Amazon do this? They get a cut for each customer they get to sign up or extend service. So the carriers are making the hardware look cheap and slipping money to the retailer.
This is part of the reason people said Apple was nuts to make a cell phone, the manufacturers have been getting squeezed for years. Apple instead said no, no discounts and they want the kickback for new contracts. The carriers have been making tons of money in the long run and Apple wants a piece of the action.
In reality, they don't need a partner. Europe has even more MVNOs than the U.S. They could buy minutes in bulk and sell the phones themselves. They may not want to, but they could.
A partner also isn't necessary for visual voicemail. All of these phones have internet access. I already use a 3rd party for my cell phone voicemail since it provides more features ( YouMail.com ) I have the option to get an SMS when I have voicemail that tells me who the message was from, and have it delivered via email as well as the indicator on my phone. It would not be hard for Apple to do the voicemail part themselves, independent of the carrier.
So the whole article is BS. By choosing GSM Apple has a phone than can be used in more countries than any other, and enabled with a new carrier just by slipping in a new SIM. By going with GSM they're out of the Broadcom/Qualcomm fight as well.
What does this mean? "oh noes" I see it all over
"You've got a chart filling a whole wall with interlocking pathways
and reactions to shock and the researcher says "If I can just control
this one molecule/enzyme/compound I'll stop the whole negative
physiologic cascade of post haemorrhagic shock." Yeah, right."
Or how about this? AT&T published a note in the local newspaper stating the iPhone was not going to be sold in PR by either Apple, AT&T or any 3rd party vendor (like compusa for example). Why is this? Puerto Rico is a US territory and without us going into political talk, we are rightful US Citizens by birth. So if we are so attached to the US that we use the currency, have the same laws, speak the same language (and actually spanish too), and have the same business guidelines as the US. Why is Cupertino being a prick with us then? We have well over 50 thousand people interested in getting an iPhone, and they wont be able to get it because Apple won't be selling it in the island. What furthermore sucks, is that AT&T is saying that the phone won't work on the Cingular networks in Puerto Rico and that they will be adding Sim and area code blockers, so no one in PR can use an iPhone.
I think Apple likes to bully us a lot and disregards that they have people in PR who buy their ipods, use their computers and love their computers and their genius behind what they do.
The should appreciate us more, but they don't... So I in a way understand the European Government...
Nom de dieu de putain de bordel de merde de saloperie de connard d encule de ta mere.
Cell phone company is going to get $600-1000 out of you per year regardless of what phone you own. You might as well own a good one. I'd much rather see them stop subsidizing phones altogether if I get unlimited voice for $20 a month and unlimited voice+data at $35. That, unfortunately, won't happen. Evar.
I've never sent a picture message, nor received one. I know one bloke who has for sure, may be 2 or 3 others who have. No one uses it regularly.
Semi-automatic amateur armchair Australian philosopher; conjecture ready at any moment...
In Europe, unlike in the US, Apple has the option of selling the iPhone through its own dealer network without a simlock.
They could do that here, sell a generic GSM phone. T-Mobile customers atleast would be able to use it.
"Verizon reportedly passed on the device..."
Of course they did, because they know that anyone will be able to dump their contracts with AT&T and Verizon will be there to offer ex AT&T iPhone customers with a competitive deal without having to make any concessions to Apple.
If the iPhone gets launched at a 500$+ price point
in Europe, it would be a huge flop. This phone can
be a hit in Europe only if Apple reduces the price
by 25% atleast & sells it unlocked. The US is the
only place where such an expensive locked phone
can possibly sell huge numbers. But this time I
think even in the US, iPhone is not going to be
a huge hit - at best it would be a moderate success
at current price levels.
Scientists now say the future will be far more futuristic than originally believed
Not only does this product not exist yet, its not even designed. Its still TBD
By the number of people defending the phone companies. Phone companies are amongst the most vile, corrupt, textbook evil entities around. It doesn't matter what country or company we're talking about. In most places, they're either current or former government-sanctioned monopolies. Their time is coming to an end, fortunately, as municipal wifi and voip will destroy their business model.
Come on, +4 interesting? Did you guys who modded this up even click on the link? If you did you'd see that it is a bogus site. Total vaporware. There is no "Buy" link therefore there is no price because there is nothing to buy. Simon80 is trying to pad his karma by posting bogus shit.
Oh, I'm sorry, you couldn't figure out whether or not that blog is real, so obviously it must be a fake. See http://planet.openmoko.org/
Err, nevermind, you meant openmoko.org itself. Read the mailing lists, and you'll see that real phones have been shipped, and there are hundreds, or perhaps thousands, of active community members.
It's not nearly as open or flexible as OSX for the Mac, which makes it pretty irrelevant to most people. It's like saying that the primary appeal of the XBox is that it runs Windows. The primary appeal of the iPhone is that it is made by Apple. If it was anyone else, it would be an overpriced toy.
While the consumer Neo1973 phones aren't shipping, calling it vaporware is a bit of a stretch, there are a healthy number of developer units out there, including some that are near-identical to the pending commercial release hardware. Read carefully at http://wiki.openmoko.org/wiki/Neo1973 and you'll see that the phones are being produced by FIC , a fairly large Chinese electronics manufacturer who initiated the project. The software stack (a nice scalable gtk on linux environment), while missing some applications and features, is basically complete, and can be run in an emulator on the PC or on a few ARM platforms which are currently available. So. Its' not quite shipping yet, but a hefty Chinese corporation is vested in the project, and a truly impressive amount of work is already done and out there to look through. Weather either platform (iPhone/OpenMoko) takes off depends on the market, and its too early to say if either one has a chance of long term success. Who knows, one of these things might actually make me decide my featureless clamshell could be improved upon. (also remember, the US cellphone market is not in any way representative, and the phone market in Asia is far larger and more diverse than in the US or even Europe.)
...are Asian or European.
I, for one, wish they would shut the fuck up about it already. Americans don't care.
Rogers and Fido (owned by Rogers) are the only GSM carriers of Canada. The same GSM bastardized phones that are locked that may not enable you to customize your ringtones without buying them are sold unlocked directly from the warehouses from Taiwan at a way cheaper price, the RAZR being the best example because it's everywhere you look at.
What I hope is that someone will find a way of unlocking the iPhone. It sucks when you think that you're slowly paying for the iPhone with your 1-2-3 years contract and then you're stuck with a device that is finally yours, you realize you're still suck with that same carrier.
You are on to something here. Notice that Nokia has refused to play the bondage game with US carriers. Apple is trying to do the same: get people to focus on the phone and forget the carrier. Face it, in the high-end markets it is the phones that are unique, the carriers are in a commodity business. If you are a manufacturer making an excellent phone, you shouldn't want to be tying yourself to any exclusive deals, you want to sell it to as many people as possible.
A few truths:-
1. If you go to Tokoyo, you will find most people walking round with a 3G/4G phone in one hand and an ipod in the other. The iPod has massive market penetration in Japan; the iPhone will when lanuched in Japan will have a large potential market. However, the previous generation of mobile phones (i.e. those before 3G) are totally incompatible with GSM. This is the main reason while the Asian market will have to wait until the battery technology improves.
2. 3G phones are still massive in size and have poor battery consumption when compared with GSM, hence the 3G version of the Mototrola V3 RAZR is almost twice the thickness of the GSM version. Europeans have a tendancy to go for smaller, more stylish phones, hence market penetration of 3G phones is fairly low. There are older members of the European population that like bigger phones, but they also don't like lots of technical functions; they are not in the market for an iPhone.
3. Most of the rest of the World have GSM, but 3G support is not consistent.
4. There are many phone users in European countries that now use pay as you go phone packages. This is because of the stupid attitude of mobile phone operators with regard to roaming charges for different countries; something the EU has recently tried to resolve. As the people whom are likely to buy an iPhone in Europe are likely to be those that travel a lot, having an unlocked phone will probably be a competitive advantage.
5. If I select an ISP, for my broadband connection, why should I be restricted to which model of computer I should use? Surely it is much better to buy a phone and then buy a contract for data/phone calls separately?
About half a million people, major metro, no 3G. No plans for it either.
Heck, we even have StreetView. But no 3G.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Colorado is not even covered at all yet. Around 100 major metro areas does not a country of metro coverage make.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Here in Belgium it's actually forbidden to sell phones with contracts, we only get to buy phones straight from manufacturers at the actual price and then pick an operator. Thank Papa Smurf for government intervention - sometimes. So, Apple, you can launch the iPhone here right away, no need to waste time looking for a partner :)
Edge(sic) is commonly referred to as 2.8G
I work in this industry and I've never heard EDGE called that. 2.5 or 2.75G maybe. The journalist should stick to works of fiction.
From a European point of view, I cannot see the fuzz about Apple's iPhone. It's just a standard phone, but with a touch-screen. Nothing more. All other European models (Sony Ericsson, Nokia etc) have plans for feature-rich phones like iPhone. I do understand that this is a big deal in the US, where crippled cell phones have mostly been sold (just standard phones with SMS and some WAP-services). Let's face it. The US is _way behind_ when it comes to mobile phones.
I use T-mobile in the UK. I pay nothing per month. I have no contract. I pay $0.20/min for the calls I make, $0.10 for the texts I send, nothing for the calls I receive. When I use the net the amount I pay is capped at $2 for the day. I have 3G coverage at home (semi-rural). I do not pay for MP3 ringtones because I download them into the phone from my Macbook. The Bluetooth on my phone has not been disabled by the operator.
Am I being screwed then?
I don't think 3G is such a big deal in Europe, either. What matters, though, is MMS. And the iPhone (so far) doesn't have MMS (as per the iPhone training manuals).
You don't. That's the point.
False. Entering your existing iT account or creating a new one is a step during setup, but you can skip it.
Here in Switzerland (where the prices are generally very high), Orange
In Germany, with T-Mobile, the plans don't charge for incoming calls and are quite competitive.
You did know that different Europeam countries have different tarifs, didn't you? and you did know that no one here charegs you for incoming calls?
Or was this just another yay USA pissing match?
(T-Mobile is a German company, btw)
But it's not an iphone so people will not buy it.
enough said....
But guess who is getting a iPhone on Wedensday...
In Europe, unlike in the US, Apple has the option of selling the iPhone through its own dealer network without a simlock.
Apple has the same option in the US. I know: I only use unlocked phones on US networks because I don't like the default phone choices.
The real problem with offering unlocked iPhones is that, unlike other smart phones, the iPhone is not fully programmable and that it is dependent on server support.
Get a Symbian or Linux phone, a phone with MIDP support, or even (holds nose) a Windows Mobile phone; they may not be as pretty as the iPhone, but unlike the iPhone, they make sense unlocked.
(With, thank God, none of the clunkiness of the OS X desktop, with its counter-intuitive "dock" and horrible, horrible "finder".)
In Greece, where I live, all network operators I know of offer their phones unlocked. I have used some 40 phones over the years and none of them were locked.
Send email from the afterlife! Write your e-will at Dead Man's Switch.
The demand from Apple that European Operators does not want to give in is simple: Revenue sharing on subscriber voice / data traffic charge.
They may have some faster data connection (though data coverage maps can sometimes include older and slower services, not just 3G), but it's not GSM based and so not really useful for the iPhonet. Mostly what I know is that I have a number of friends with 3G devices that complain they can't get 3G service in Denver.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
You: I pay $0.20/min for the calls I make.
From the GP post:
We pay $60/mo for three phones (about $25/mo per line), and although we only get 500 peak minutes, we make more than 6000 minutes of calls in a typical month.
For the same call volume, you would pay $1200 per month. Compared to $60/month for the GP. That sounds like being screwed to me.
Build a man a fire, he's warm for one night. Set him on fire, and he's warm for the rest of his life.
Is they don't have to. According to this, it appears that iPhone will simply be sold SIM free, which is great.
/or make it 3G (as perhaps we will see a move to streaming music live from the net and cheaper data by then). If they allow third party apps then I'll have one for sure.
Will be interesting to see how much it costs in the UK and if we are able to take advantage of the $/£ 2:1 exchange rate, meaning we will be looking in the region of only £300 for an iPhone, which would make it attractive to the 'looking for a new iPod' crowd, however I suspect a SIM free iPhone will cost at least double that with resellers offering their own tariff bundles. The lack of third party apps and 3G of course making it nothing more than an expensive toy for the serious Smartphone user crowd who are used to being able to install third party apps that do not require a data connection to work (and considering the extortionate price of some data plans here and lack of EDGE then just as well). I can see T-Mobile with their 'web and walk' package becoming very popular with people who simply want an iPod that does email over GSM.
Personally I'll consider one as my next iPod once they up the storage and
It is very common in Europe to have an unlocked GSM phone, unlike the US, and most users will buy a high end phone that has the features they want. Locked phones are uncommon, save Great Britain in my experience, and are considered less worthwhile.
Apple can sell them through the Apple stores and dealers based solely on features and be successful if the phone is really worth it.
- Tjp
I am in wallow with my inner money grubbing capitalistic pig. ... Oink!
He makes a lot of valid points, the iPhone is seriously lacking capabilities compared to what's on the european market.
It's not a comparable device (the iPhone is missing a lot of capabilities), but the UK market is driven by heavily discounted handsets. N95 free*
*if you sign up to 18 months at lots of money per month
Buying sim-free phones is extremely unusual behaviour here. Even if people know they're paying for the phone through their contract, they just don't sheel ou a few hundred for a handset, they split the cost.
So whilst apple *coul* sell it sim-free for around the same price as some other sim-free high end phones, it just won't shift much volume.
I think it's an anti-privacy thing. The gov't (who can take away their business) wants to be able to identify every customer.
I'm pretty sure that's an excuse. I'm not complaining about them having my ID, in any case, I'm complaining about having to sign up for a 2-year contract and put a $200 deposit down (or give them a credit card # they will charge $200 to if I break the contract) just to get service.
Not only that, but my experience was before 9/11... and now in Dubya's Amerika month-to-month SIMs are available.
I know that (hence posting as AC), Swisscom will be offering it. Swisscom owns a number of assets in other tel-companies, so it is likely that they will offer it too.
I know that Swisscom's CEO already played around with it (psst!).
Many phones in Europe are sold through stores belonging to the networks, and this works very similarly to how most phones are sold in the US. You go into a network store, sign a contract with that network (usually 12 or 18 months), they give you a new phone (usually at no upfront cost if you commit to a contract) and the phone you get is usually SIM locked to a particular network and has custom firmware from that network. You then pay your monthly bill.
However, there are also "independent retailers", the largest of which is Carphone Warehouse / The Phone House. The business model here is that the network pays a commission to the retailer when the retailer signs up a customer. This commission can be quite a lot ($800 is not unheard of in the UK, although it varies a lot from country to country). That retailer then usually purchases a phone (either directly from the manufacturer or through an intermediate distributor) out of the commission and then gives the phone to the customer (again usually for free) along with a SIM for the network. . The base profit of the retailer is the usually the difference between the commission and the cost of the phone.
The important issue here with respect to the iPhone is that the network is not involved in the choice or the purchase of the phone. A company like Carphone Warehouse buys the phone directly from the manufacturer and provides it directly to the customer. It is often possible to obtain a phone from Carphone Warehouse for (say) use on the Vodafone network that is not available directly from Vodafone. Also, phones obtained from Carphone or their competitors are generally not network locked and have the manufacturers standard firmware rather than special branded and crippled firmware from the networks.
The largest of the independent retailers in Europe are extremely powerful. They are larger customers of Nokia, Ericsson and Motorola than are the networks themselves. The networks do not like this, as they think commissions are too high, and they realise that the retailers have different interests to theirs. (Networks want customers to stay on the networks as long as possible. Retailers want customers to upgrade and generate them a new commission the moment they are out of contract). As a consequence, the networks have been opening more and more network branded stores. It is debatable how well this is working (networks are generally lousy at retail), but there is a fight going on.
So, what does this mean for the iPhone? Well, if an exclusive was given on it to a retailer like Carphone Warehouse rather than a network, that retailer could then offer it on a number of different networks. That retailer could simply accept commissions from networks using its existing deals with networks, customers would buy the iPhone from the retailer with a SIM from a network (and a 12 or 18 month contract), and Europeans could get the iPhone. Carphone Warehouse has stores in many more countries than does any individual phone company either - it is in all major markets besides Italy - and Apple could do a simple deal with one company.
The advantage of dealing with Carphone is that it is a much more aggressive company than the networks themselves, who are staid, conservative, and fearful of changing their business models. Carphone would be willing to accede to a great many of Apple demands in order to do a deal, as long as there was some money to be made. CEO Charles Dunstone certainly knows that getting the iPhone would give his business a lot of publicity and sales and would be a huge positive in his battle with the network owned stores, and I am sure he is going out of his way to explain this to Apple. Going with a retailer in Europe makes much more sense than going with a network, and my hunch is this is what will happen. The only issue is the visual voicemail. If this genuinely requires a network upgrade, then Apple is going to either have to not offer it in Europe, or redesign how it works so it does not require a network upgrade.
(And one other interestin
I would gladly pay full price for the device, if a carrier would let me go month-to-month on the service.
I'm tired of being locked into contracts. Most carriers will not even let you buy the hardware at full price - why? They know that the contract you are signing is worth WAY more than the hardware cost. They use the hardware subsidy as an excuse to get you to sign a contract.
The bullshit has gotten so bad that in the last 10 years, handset prices have fallen tremendously, and the average contract has gone up from one year to two years. What kind of crap is that?
I remember selling cell phones at Circuit City 10 years ago. People used to pay $50-$300 for a phone with a 1 year contract, and $300 to $600 without a contract. Sure, we had free phones, but they only required a one year contract.
Now, thanks to the advances of the chip industry, handsets are dirt cheap. Have you ever seen the price on prepaid phones? Those things are almost throw-away phones. Buyers that can not afford full price hardware can still go the prepaid route.
The hardware is now cheap enough - it's time to separate the hardware from the service.
-ted
In the uk, not so sure about europe in general, we are used to subsidised phones where u can get the phone for free nd u pay say £40 a month. Apple is talking about selling the phone to us, say around £250 to £300 pound no doubt and then charge for a contract and a two year one at that, if its similar to USA. Most people wouldn't dream of payin that much even if it is a lower £30 a month. No 3G, nd at £30 no unlimited internet nd phone, in my eyes no sale.
I'm not being a coward btw by not posting as a user i've just forgotten my password nd my history was deleted so its not saved anymore, along with my email account.