Questioning the New E3
This year's E3 is substantially different than events of the past, with an easily navigated show floor just one of the signs of the changing times. There are a number of questions up in the air as to what the new face of E3 means. Hideo Kojima (creator of the Metal Gear series) went on record at the Konami conference saying that he considers the new format a waste of time. Game|Life's Chris Kohler has a piece up on this subject, and he says that the new E3 is all about the status quo: "Yes, there were press conferences. But when Nintendo, Microsoft, and Sony all decide to only show their 2007 games (for the most part) and hold back on announcing huge news (entirely), you know something's up with the venue. At any rate, gamers hoping for some kind of shift in momentum, no matter which direction, didn't get their wish. This year's E3 is all about maintaining the status quo. Typically, it's been the 'battle of the press conferences' to see who 'wins E3.' This year, everybody surrendered."
PAX
You can't blame this train wreck of an E3 on Vivendi alone.
These companies should save themselves a few million by just announcing their new shit through the normal marketing channels, TGS or their developer events.
E3 is meant to accomplish two things:
1) Publishers and developers to all be in one place to have meetings, sign or work on deals, and all the other face to face work that goes on to get projects in motion
2) A concentrated press event for companies to show off their stuff
Over time E3 became a magnet for fanboys to find a way in to the show to get free promotional material, lamely try to pick up on the local LA strippers working as models, and in general just clog up the place.
E3 is perfect now. I don't know of anyone who actually is involved with game development who doesn't love the new format.
Since there are much fewer people attending it now, I will just have to read LESS opinions of E3 now, and make further judgments based on those.
"Thank you for using Stop-n-Drop, America's favorite suicide booth since 2008"
Worst. E3. Ever.
What about ubisoft?
Maybe, but I'm not so sure it was them either.
http://ms.nintendo-europe.com/e32007/enGB/index.ht ml?feature=4Qs_Rj-SZwwItyhbXcTIfqhPN_a3EmxF
This page has the info from ninty about the E3 show, sure I guess a lot of it we might have heard of before, but Wii Fitness was a new one to me. The work out board looks pretty cool too, if they make a way to make it higher then you could do step exercises with it as well. All in all I'm glad I've got a wii/DS combo.
*''I can't believe it's not a hyperlink.''
Have you seen anything new lately? What's new about the 2 millionth first person shooter or the n-th RTS game? Or the "08" sequel of a sports game?
It's really braindead. Basically the most minuscle change in an interface is hyped as if it was the pinnacle of development (wow, in Supreme Commander you can now zoom in and out all the way, what innovation! This will change the world of RTS forever!), and a few new units that do essentially the same they did in earlier incarnations, just with different animations, are enough to make a game "totally new and improved".
Or the "new" MMORPGs? Where is the big innovation?
Wake me up when a game company comes up with something REALLY new. Basically I think that's why E3 and other "game conventions" are failing. Why bother going there to see the same old shit in new graphics? And now even without boobies...
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
With the notable exception of the Wii, I haven't seen anything new and innovative for ages.
Then again, most of my gaming time is spent on GTA2 multiplayer, Scrabble and Internet Backgammon, so perhaps I'm just stuck in my ways. First person 3D graphics confuses the hell out of me anyway.
became worthless after everyone got the internet and gets the latest news constantly, there's no real surprises anymore. 10 years ago it was a more exciting event that most people were reading about in gaming magazines only.
The main thing I've been unimpressed with from this E3 is lack of decent press coverage. Pretty much no commentary, insight or news of any kind has come out of the event. Instead, I've seen at least half a dozen reports from E3 which could just about pass for press releases by the companies doing the demos.
I think they should rename it E2. Yes, it's electronic entertainment, but it's no longer an "expo".
Wasn't this the stated goal of the new format? Developers didn't want to spend a month or more every year putting everything on hold to try to win E3.
Aren't they supposed to be marketing to us? If sony released a VR setup for the PS3 I'd buy one tomorrow. As it is, they've not really got much to offer, just slightly better graphics that I could get by beefing up a PC.
Previous posts have alluded to this, but here's a bit of history to explain what's happening. IDG didn't kill E3 to replace it with this new format. The exhibitors did... Sony, Microsoft, EA, etc. The only way trade shows succeed is if they make money by serving as a marketing tool connecting the manufacturers with the industry buyers. There's much more effective methods of reaching the gamer community than buying an expensive booth and hiring large-breasted women.
The top exhibitors at E3 banded together and vowed to not return after last year, effectively killing the show. IDG scrambled to react, and came up with this new format in an attempt to woo exhibitors back, and continue the event. This year was something of a test. If the top companies decide the new format was an effective way to reach wholesale buyers and network with other people in their creative and supply chains, it will probably continue. If they decide it was not, E3 is most likely dead for all time.
As wild an event as it used to be, there's no return on investment for companies to slug it out in front of a seething mass of gamers who wiggled their way in to grab bagfuls of booth swag and monopolize the demo units. It's supposed to be an industry event -- not a public event -- and the new format more strongly reflects that. Actual industry insiders apparently DO like the new format much better, though I think the jury is out on whether they liked it enough to continue. Especially in light of the emergence of other, more focused gaming conferences like the Sandbox Symposium coming up in August.
It's not the big flashy public event it once was... but then again, it was never supposed to be that in the first place. It had to change into this, or it would no longer exist at all.
Notice: Your mouse has been moved. Windows will now restart so this change can take effect.
I've worked at trade shows, and what the parent said is true. The exhibitors have a big say in how the expo is structured. If several say they won't be buying their multi-$ booth space, then the show company has to make decisions. If the focus was for the industry, restricting access to the industry isn't a bad idea. They may have to lower exhibit space costs in order for more companies to justify purchasing a booth, but it could be a way to slowly build up the expo to becoming THE show for game companies to network together.
Check it out, I found a place that has designed some smaller VR goggles specfically for FPS gaming, and have actually brought them to market. Am still investigating though, the gun sounds kind of pony.
/kenobi
http://www.spokane7.com/tech/stories/?ID=6278
http://www.trimersion.com/
However, these are not the glasses you are looking for.
The fact that e3 has become televised, and also streamed live over the internet allows thousands to enjoy the conference without actually attending. Making it perfect to communicate to the consumer on a large scale level, while also catering to the gaming business by allowing hands on demos to a select group. It's evolved, sure, but what hasn't?
...but I can't help thinking that it was only because Nintendo and Microsoft were smart enough not to blow their load all at once. Maybe I'm just projecting my personal feelings for the companies, and I do have to give Sony a lot of credit for at least TRYING to turn its image around (after all, they have had a brain transplant since the release of the PS3), but I kinda get the feeling that that's ALL we're going to hear from Sony for the rest of the year. Maybe Microsoft and Nintendo knew this, and are waiting until Sony's reputation is back down to it's normal low (after the innitial hype of the new releases subsides) before announcing anything else? I don't know.
Wasn't it partially oppositiong from the Big Three that temporarilly killed E3, anyway? It really felt like Ninty and MSoft were just going threw the motions. I'm happy we now have a Brawl release date, and the new Lost Odyssey trailer has me sold on the 360 now, but besides that, we're all left feeling "meh" at them.
Multiplayer Gaming (defined): Sitting around, discussing single-player games with my friends, at the bar.
I don't know about it being a waste of time, it seems like they are getting through to their customers on a completely different level this year. Usually E3 hasn't been the big thing it was hyped up to be, it was a conference where everyone who went were in for all the treats while for everyone else it just ment that the big gamesites would have more trailers/interviews/previews and a photoseries of boothbabes...
This year it's completely different for people sitting at home, and it's different because of things like Gamespots live E3 studoe where they are inviting developers in to talk, and play, their games and it frankly shows both developers and their games from a very different angle than the typical over hyped trailers - which is nice.
Hopefully both E3 and other gaming sites will pick up on what Gamespot are doing next year, because it's frankly very neat to jump right into it on a live stream rather than reading about it later in an article of which half is about the gaming "journalist" telling us he had an awesome time at E3...
E3 was never about the game trailers. Among other things, it was about letting alot of media types get their hands on playable, if incomplete, versions of the game. Until very recently, there was no reasonable way to provide playable demo's of a console game to everyone who might want to try them. And even now, the E3 format allows the developers and publishers to have a great deal more control over access to the demo's.
And quite frankly, alot of things that can happen in early demo's is worth hiding.
END COMMUNICATION
The action is elsewhere. It's at the Game Developer's Conference for technology, and the Hollywood Games Summit for content.
Anyone with $799 can go to the Hollywood Games Summit. They even throw in subscriptions to both Game Developer and the Hollywood Reporter.