Netflix Changes Its Mind, Will Keep Profiles Feature
xChange writes "I too was disappointed at Netflix's decision to remove the Profiles feature, and let them know via email and telephone. I was surprised to find the following email in my inbox today: 'You spoke, and we listened. We are keeping Profiles. Thank you for all the calls and emails telling us how important Profiles are. We are sorry for any inconvenience we may have caused. We hope the next time you hear from us we will delight, and not disappoint, you.' I thought that it sounded too good to be true, and went to their blog to confirm, finding this entry. Netflix decided to listen to its customers, and keep a feature that many of us find essential for our use of their service. I am surprised, and very pleased."
Making a bad decision is one thing. Recognizing that bad decision and listening to your customer base is another, and admirable in this day and age when fewer and fewer companies seem to care at all about the people they service.
I was pleasantly surprised to find the same email (and submitted to Slashdot) on this. I look forward to continuing to use this feature.
And if you should find businesses listening to their customers, be not afraid, for you are in Elysium, and already dead!
Edward@Tomato - /home/Edward/ man woman
man: no entry for woman in the manual.
"Qua!?"
that it is surprising that a company listens to its customers.
While I applaud Netflix, I think it's odd/funny/sad/hilarious that we make a big deal when "companies listen to their customers".
Isn't that what they are supposed to be doing?
Thanks for fixing the issue, Netflix (really). I'm not trying to pick on you individually. I just find it hilarious when we write headlines about things that are supposed to happen. (cue Chris Rock jokes)
I was really hoping that tons of people would end their subscriptions over this. I wouldn't have to fight to receive my own rentals then. Seeing "very long wait" beside so many films in my queue is awfully annoying.
"He who can destroy a thing, controls a thing." --Paul Atreides, Dune
Hahahha. Sorry for the laugh, but I thought the whole shebang was a Coke II ploy from the get-go.
I.E., Netflix was never going to cancel profiles. Instead, they pretend they are going to do so, which brings attention to the fact that they offer profiles, unlike one of their competitors.
Just like Coca-Cola introduced the "New Coke" in the 80s simply to draw attention to their brand, meanwhile planning all along to reintroduce "Coke Classic"... which eventually became the only Coke available. (Though I'm still not sure if the switch from cane sugar to corn syrup had anything to do with it.)
Well, what can I say, Netflix... it appears to have worked. As a Blockbuster Online subscriber, I'm thinking of changing to Netflix because of profiles, which I wasn't aware of. It turns out the advantage of Blockbuster (being able to pick up rentals/drop them off at B&M stores) hasn't been heplful to me, so maybe I'll switch over.
Good jorb on the marketing ploy.
"Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai
Seems like a big marketing scam to me. Cancel a beloved feature, get lots of attention, bring back beloved feature!
Congrats to those who wrote in about this. Now we just need to convince them not to charge a higher price to those of us who rent Blu-rays.
This guy's the limit!
n/t
Things you think are in the Constitution, but are not.
Hey Keyes, how is Blockbuster Online doing?
Yeah, not so hot! Maybe your plan to sell slurpees in the stores will help.
I appreciate that they kept profiles. I found them invaluable. Unfortunately, when I was told they were going away, my husband and I painstakingly moved his profile to a different account. Instead of a 3/3 = 6 account, we now have two 3 disk accounts. Damn for being so quick and efficient, I guess.
Nothing hides evidence like a stew. -Gus Pratt
Never heard of the Profiles feature until today, yet I've been a Netflix customer since 2001. go figure. I guess it's for families with kids old enough to pick their own movies or for couples who have very different tastes in movies.
“Common sense is not so common.” — Voltaire
Hey Keyes how's that working out for you?
yeah, not so hot. Maybe your plan to sell slurpees in the stores will help!
1. Spread rumors about pulling off a good feature 2. ???? 3. Profit!
It's the new coke/classic coke.
What if Tetris was invented by Nazis?
Can anyone tell me how to access this feature? I'm stumped.
Every time I've ever had a problem with Netflix, namely receiving broken disks or having disks stolen/lost in the mail, they've always sent me new disks right away, without any fuss.
Once when they continued to charge me after I'd canceled (poor student, blah blah), I was forced to email their billing support. Amazingly, my email was answered within about an hour by a *real person*. No form emails, no PR bullshit, just a terse plain-text email. This blew my mind. Not only were they polite, but they refunded my money the same day.
That said, this doesn't surprise me at all. Netflix has always been a pleasure to do business with.
(I don't work for them or anything. Hell, I'm not even a customer anymore. They're just one of the few companies that I don't mind giving my money to.)
yep, great news, Kudos Netflix. I was one who called and complained as well. Funny thing was that even the rep was bummed at them removing profiles.
Queue the sound of thousands of tinfoil hats being put on everywhere. Also queue the sound of billions of keystrokes per second of wacko negative conspiracy theorists that believe this was simply a stunt, like 9/11 or the moon landings.
...my marriage is saved.
I think is refreshing to see a company actually listening to their customers, and providing the services the customers request.
Yes, it's true, all the companies should do this, but many see that other companies can still make money even when they try to "tax" their customers, or try to force the customer to choose products they don't want. Yet others even call their customers criminals and insist the government make the customers pay, regardless of service.
So, when a company like Netflix does a good thing, I am going to tell them I appreciate good service.
"Two things are infinite: the universe and human stupidity; and I'm not sure about the universe." Albert Einstein
No, they're supposed to be maximizing shareholder profits.
Spoon not. Fork, or fork not. There is no spoon.
I never knew this feature existed until I heard it was going away. I definitely need it for my wife and I. Now that it's staying, I don't see anywhere on the site to set it up. My Account, My Queue, Friends and Community... Where is this stupid feature?
/I may be retarded.
For those who have them already, the rest of us don't have an "Account Profiles" link in on our Your Account page. I guess we'll get one in a couple weeks.
Warning: Apple/Nintendo fangirl. Likes her electronics cute & cuddly. May be rabid.
I tried the profiles thing a long time ago, but didn't like it because you couldn't move a movie from one queue to another. I wanted to separate out my movies from my wife's, but they were already queued up. As far as I could tell, the only way to split them out was to delete from one, and add to the other. As far as I was concerned, eliminating this "feature" didn't affect me at all.
If this still isn't the case, perhaps I'll try it again...
This is our own fault. We allowed ourselves to become dependent on a single energy source. It's yet another case where homogeneous systems lead to failure. The good news is, the prices have risen enough that alternative energy has become economically feasible. In fact, several different energy sources have moved into the range of being cost-effective. This will allow a whole new generation of billionaires to capitalize on our energy lust.
They will be heralded as heroes, praised as brilliant entrepreneurs. And they will deliver to us light and heat and transportation. Just as the roughnecks, oil prospectors and oil "barons" once were. Then one day the energy sources they come up with will become eclipsed by something else. And the cycle will begin again.
I'd say that getting angry at the profits is a little of an over-reaction. After all, profit is the motive force. It's the reason all those men are spending their lives pushing around paper, digging oil wells and driving and building tankers (instead of playing World of Warcraft.) Contrary to current rhetoric, they aren't doing it because they like you as a person.
We just need to find alternative energy sources. If I ever move out of my parents basement (haha, I mean crappy apartment), I'd like to buy a place in the mountains where I could set up a micro-hydro system. It's one of the few systems that's both inexpensive and large enough to actually work. Then I would be one electric car away from energy independence.
I have a theory that the truth is never told during the nine-to-five hours. - Hunter S. Thompson
FAIL. You may now no longer claim that Linux or Mac marketshare is negligible.
--
Given enough personal experience, all stereotypes are shallow.
See subject.
People who complained should also thank them for listening. Think what you will, but it isn't common these days for a customer's wishes to be a factor in a company's decisions in any sense.
I do wish they'd improve the ease of use of the profiles feature though. For instance letting us easily move movies from queue to queue, or see all the queues at once without logging into a separate page (perhaps unless specifically enabled, so people who want to keep their queues private could - but how private can they really be when the thing shows up in the postbox anyway?)
More people would use it if Netflix would start renting porn and video games.
This may be slightly off-topic, but after separating with Netflix about 5 years ago, the biggest obstacle of my return is their use of pop-under advertising windows. I'm not sure how they get past Firefox's pop blocks, but it is annoying as hell. They're the X10 of 2008.
I've been a Netflix subscribe since early 2000 using a 4disc plan at ~$19 a month. About a year ago I began seeing these upgrade deals when browsing. For just $x.xx you can upgrade to a five disc plan! I forget the exact number but it was under $2.
So I thought great! I'll upgrade right now and did. They never gave me the exact price of my new plan until AFTER I agreed to it. So when I discovered the $2 was only to cover the cost of the partial month upgrade and my new monthly fee was around $30 a month I said screw that and downgraded back to my 4disc plan. Well, the current 4disc plan is like $24 a month and their customer service said it was impossible to go back to my normal $19 price. Instead I was told I'd receive a credit on my bill for 6months to offset my monthly fee to my original $19 amount.
Well, as you can guess I never did get my credit.. I'm sure if I did enough bitching they just might have given me my original $19 plan back..
Truth is I'm lazy and I haven't been really keeping up with 4discs so I downgraded to a 2disc plan. I also kept in mind that they did add value with the streaming service and turn around time has been GREATLY increased since 2000 so I'm not altogether upset with them.
The truth is they're just as sneaky as any other company out there. I'm guessing the real reason they kept profiles is a very smart programmer figured out how to deal with profiles.
a clue.
1. migration wizard
2. migrate selected profiles to new account with the same billing info.
3. discount additional accounts under the same billing information to match the same rate as a single account with the same number of dvds.
Now netflix gets what they want and the people want profiles (i'm one of them) get what they want (the same price and to keep ratings which would have been lost on the profiles).
The first time I lost a disc, I went to the website, found the form and filled it out. I expected a reply a long the lines, "Thank you. We will process this form within the next 5 business days and be in touch with you shortly." I thought the "I lost the disc" excuse had to be the oldest in the book and there was no way I was going to get away with not paying for it. What I got instead was, "Thank you. The next movie in your queue is on it's way." A jaw dropping amount of trust, especially when you consider the rampancy of things like DRM, unfair EULAs/Terms of Service, contracts designed to screw the customer.
I too can easily taste the difference between Pepsi and Coke - that's why I drink Pepsi.
When did Pepsi ever claimed they tasted the same? The whole point of Pepsi is that it tastes different. It's not like it's a generic store brand that's supposed to be Coke-like.
New Coke was closer to Pepsi in taste than Coke Classic, but like you said there was an odd aftertaste which left it tasted worse than either classic Coke or Pepsi to me.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
So they'll bring back a feature that is used by "1-2 percent" (http://blogs.reuters.com/fanfare/2008/06/25/netflix-courts-heartbreak-with-end-of-profiles) of their customers. But they won't provide "instant watching" to Mac and Linux users (5-10% of the global userbase, let alone the tech-savvy Netflix base), rather they'll charge the same price for fewer features?
This is not an either-or. Removing profiles would not have brought instant watching for Mac/Linux users. So why not let users have an EXTREMELY valuable feature that desire it?
Also, I personally believe the 2% number was a lowball to try and make it seem like no-one would be affected. The problem for Netflix is even if the actual number was somewhat low, it was their core and most vocal supporters that were affected. You do not get fanatically loyal customers without also getting hugely disproportionate blowback when you betray the trust of those customers. Then they will go out of their way to work against you... would Netflix really want 2% of the users that are in large part responsible for growth to talk many, many people into switching to Blockbuster? Because that's what they were looking at.
I think Netflix was starting to see cancellations go up, and new accounts drop off - and that scared them mightily. As it should.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
This is what organized consumer outrage gets you. Money talks. Keep up the good fight.
this is a rare example of a company that is willing to do several things.
1 listen to their customers and make them happy
2 admit that they made an error, and fix it. this takes a courageous decision making staff, since errors can stifle careers. in this case it should not, and marketing/other staff that are flexible enough to understand that making a mistake is not the end of the world, and that HOW your deal with the error does make a lot of difference.
3 vote with your dollars and send them an email/letter, etc letting them know that is exactly what you are doing, even if you never used profiles, or netflix (good time to get an account and let em know)
4 the staff who fixed this error are looking very agile right now, in an very unpredictable, changing world, it looks like they have a very bright future ahead of them
in short, kudos to netflix, for things like this u deserve every penny you have earned, and have the good will of many people. please continue the good work, an example is sorely needed to show other companies the right way of dealing with things.
I can't speak to acceleration (which mostly only ever struck me as hype anyway), but as far as mileage goes, our 2005 Prius averages around 42mpg at 80mph on US 101 here in central CA. Oh, and it can certainly go faster, too -- at one point I found myself doing over 90 quite easily (and at that, without getting too much faster than most of the traffic...). Just another point on the graph. :)
Cheers,
"What in the name of Fats Waller is that?"
"A four-foot prune."
Now they need to fix their site so I can watch movies online with my Mac.