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Google/Facebook: Do-Not-Track Threatens CA Economy

theodp writes "Google and Facebook are warning legislators of dire consequences if California passes a 'do-not-track' bill. The proposed law would require companies doing online business in the Golden State to offer an 'opt-out' privacy mechanism for consumers. Senate Bill 761 'would create an unnecessary, unenforceable and unconstitutional regulatory burden on Internet commerce,' reads the sky-is-falling protest letter bearing the stamp-of-disapproval from Google, Facebook, Yahoo, Amex, Acxiom, Experian, Allstate, Time-Warner, MPAA, ESA and others. 'The measure would negatively affect consumers who have come to expect rich content and free services through the Internet, and would make them more vulnerable to security threats.'"

363 comments

  1. MPAA and Google by x*yy*x · · Score: 4, Insightful

    Would you really want MPAA to get limitless power to track your every movement? What next, install tracking equipment and video cameras in your home so can MPAA can make sure you aren't making backups own your movies? After all, that would be really good for MPAA and barring such would "unnecessarily burden MPAA and movie studios business".

    It's actually an interesting thing among slashthink. This is one thing Microsoft is doing right. You don't see Microsoft among the privacy invasive companies like MPAA, Time-Warner, Google, Facebook, ESA etc.. That's because they don't want to track your every movement. Microsoft sells you software. You buy it, they're happy, and you don't lose your privacy. Still most here think MS is evil and Google is some kind of white knight. Well, a few quotes.. Eric Schmidt: "We try very hard to look like we're out of control. But in fact the company is very measured. And that's part of our secret.". And Schmidt: "If I look at enough of your messaging and your location, and use artificial intelligence, we can predict where you are going to go ... show us 14 photos of yourself and we can identify who you are.", and again, "If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place."

    1. Re:MPAA and Google by Anonymous Coward · · Score: 0, Insightful

      "If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place."

      Then, perhaps they should stop using NDA's for every bloody thing they do. Oh, that's right. They aren't one of us "little people" (formerly known as peasants).

      Anyway, even slashthink gave up on the idea that Google is some kind of white knight a long time ago. And only the gullible were convinced by Google's "Do No Evil" motto. Actually, a good rule of thumb is, take whatever positive messages a corporation is giving out (or politician, for that matter) and realize that they are going to do the opposite.

      Google: "Do No Evil" - they do evil all the time and are turning into a corporate version of the STASI

      Bush: "Ownership society" - only the rich really own anything now, the rest of us at best have the illusion of ownership

      Obama: "Change" - we are getting the same shit we got under Bush
      CAPTCHA: "scraping" - how appropriate

    2. Re:MPAA and Google by ThunderBird89 · · Score: 3, Informative

      Microsoft sells you software. You buy it, they're happy, and you don't lose your privacy.

      I would argue with that, based on the amount of calling home Windows does, as well as the number of security holes in Windows enabling a breach of privacy...

      --
      Hyperbole: I use it liberally!
    3. Re:MPAA and Google by Moryath · · Score: 0, Flamebait

      Republicans - "Freedom." See also "Arbeit Macht Frei."

    4. Re:MPAA and Google by Anonymous Coward · · Score: 0

      Please provide references where data sent during "the amount of calling home Windows does" provided information that directly represented a specific person by name, age, etc.

      We're waiting.

    5. Re:MPAA and Google by ThunderBird89 · · Score: 1

      Microsoft Office/Windows Product Activation.

      --
      Hyperbole: I use it liberally!
    6. Re:MPAA and Google by starfishsystems · · Score: 4, Insightful

      Microsoft sells you software. You buy it, they're happy, and you don't lose your privacy.

      Well, not really. First of all, you buy it and you do lose your privacy. Microsoft has been caught playing all kinds of tricks over the network. And it was among the first to try it. Others followed its example. A more accurate characterization is that if it can get away with it, it will.

      But that's only one, rather generic, thing to worry about. What makes Microsoft special is its efforts to monetize DRM. This is something it has been building towards for over a decade now. It's naïve to think that software buyers are Microsoft's only customer. In fact you do see Microsoft hanging out with the likes of MPAA and Time-Warner. You're just not invited to the table.

      --
      Parity: What to do when the weekend comes.
    7. Re:MPAA and Google by Luckyo · · Score: 1

      There's no freedom like one gained in death.

    8. Re:MPAA and Google by pasv · · Score: 1

      It calls back more than I would think necessary... I was doing some malware analysis last night and I mistook an outbound connection from explorer.exe to be the trojan launching a remote thread inside the process. I whois'd the IP to find it was a Microsoft block, completely unrelated to what I was doing, but it made me wonder why is explorer.exe calling back? and with what??

    9. Re:MPAA and Google by ColdWetDog · · Score: 0

      Republicans - "Freedom." See also "Arbeit Macht Frei."

      Godwinned in 6! Best effort this week. Although -1 for actually being on topic.

      --
      Faster! Faster! Faster would be better!
    10. Re:MPAA and Google by x*yy*x · · Score: 1

      You know the notification that comes up when you lose your internet connectivity for whatever reason (excluding things like unplugging cable etc which are detectable)? Well, it needs to check for that somehow and you need to have a correctly responding party to surely know internet connection is working. You can disable that, of course.

    11. Re:MPAA and Google by Runaway1956 · · Score: 2

      "Microsoft sells you software. You buy it, they're happy,"

      OBVIOUSLY, you haven't read a EULA from Microsoft in the past - ohhhh - 30 years. YOU BUY NOTHING!!! You don't even lease or rent it. You merely pay for their permission to use it. And, if you change your hardware, you're supposed to pay them again, for more permission. Change your legal name, pay again. Change your underwear, pay again. Why do you think Microsoft geeks spend so much time in their mama's basements? They can't afford to change their underwear, socks, hardware, software, place of residence, or anything else!

      Get a clue, dude. If you're going to be fanboi, you should at least know as much about their EULAs as most slashdotters know.

      --
      "Windows is like the faint smell of piss in a subway: it's there, and there's nothing you can do about it." - Charlie Br
    12. Re:MPAA and Google by miltonw · · Score: 2

      This is, basically, the same old problem: How do you protect people from their own stupidity?

      People give out too much information just because some site asks for it, then they object when the inevitable result happens. Or they publish information on Facebook or Twitter and are surprised that shows up elsewhere. So some politician thinks they can buy votes by "passing a law".

      But people don't change and still do stupid stuff with unfortunate consequences and politicians promise to "fix it" with yet another law.

      You can't fix stupid.

      Yes, there is also information out here on the Internet that people haven't volunteered -- but this stupid law won't change that at all.

      The law is stupid because it doesn't address the source of the problem -- it will only make things worse.

    13. Re:MPAA and Google by Runaway1956 · · Score: 1

      "corporate version of the STASI"

      Godwined already . . .

      --
      "Windows is like the faint smell of piss in a subway: it's there, and there's nothing you can do about it." - Charlie Br
    14. Re:MPAA and Google by Runaway1956 · · Score: 2

      "provided information", full stop right there. No qualifiers, no quantifiers needed, period.

      IT'S MY COMPUTER! IF I DON'T INTEND FOR IT TO COMMUNICATE IT WILL NOT COMMUNICATE!!

      Now, which part of that do you not understand? If any, please let me refer you to your community college for a course in "Reading Comprehension 101".

      --
      "Windows is like the faint smell of piss in a subway: it's there, and there's nothing you can do about it." - Charlie Br
    15. Re:MPAA and Google by Doctor_Jest · · Score: 4, Insightful

      You're half right. Microsoft is notorious for the very thing you claim they don't do. They are in bed with the MPAA/RIAA, and a copy of Windows phones home more times than a kid at his first day of summer camp. Google isn't a white knight because they're a corporation in it for the profit. All corporations are evil. They do not care about us, nor do they care who they exploit to get more money.

        The quote "If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place" reminds me of the position people take regarding privacy and over-reaching government snooping that violates the 4th Amendment. "If you're not doing anything illegal, you should have nothing to hide." And like that statement... It's not about what you do, it's about the power I have over my own life. I shouldn't be at the mercy of tracking software and invasive snooping simply because I'm online. It'd be like every time you went to Wal Mart someone who worked for them or one of the products in the store would follow you around, recording everything you did. What the "do not track" option does is as simple as saying "let me shop in peace." You will know what I buy when I check out or when I make a transaction. Seeing what I pick up and put back on the shelf is really of no concern. Stop selling it to marketeers and attempting to put me in a box that says "likes pie and Febreeze. Let's market Febreeze tasting pie to him!"

      --
      It's the Stay-Puft Marshmallow Man.
    16. Re:MPAA and Google by navyjeff · · Score: 1, Funny

      I could go for some Arby's Freis right about now.

    17. Re:MPAA and Google by Anonymous Coward · · Score: 0

      To that I'll also add that Microsoft also owns an ad-network (don't remember the name), ad-exchange (they made a big investment in AppNexus), and an ad server (Atlas).

      Also, he's an article how Microsoft removed privacy features from IE http://online.wsj.com/article/SB10001424052748703467304575383530439838568.html because of it's advertising arm.

    18. Re:MPAA and Google by smuggl3r · · Score: 1

      If you visit their sites (for FREE, btw) then it seems fair to me that they can log info about you. When you go to the bank, I assume you demand that they stop all the cameras because you don't want to be tracked, right? Their house, their rules. If you don't like it, go somewhere else, dont be a crybaby about it.

    19. Re:MPAA and Google by RobertM1968 · · Score: 2

      It's actually an interesting thing among slashthink. This is one thing Microsoft is doing right. You don't see Microsoft among the privacy invasive companies like MPAA, Time-Warner, Google, Facebook, ESA etc.. That's because they don't want to track your every movement. Microsoft sells you software. You buy it, they're happy, and you don't lose your privacy. Still most here think MS is evil and Google is some kind of white knight.

      What an odd, incorrect conclusion that is! First, Microsoft has filed for MULTIPLE patents (covered right here on /. multiple times) to allow them to track their users' every move for not just their Live! product line, but for Office as well. Second, Microsoft's "Help Microsoft improve _____ (insert name of software her)" program does EXACTLY that - tracks your every move - and they sell the information to their "Business Partners" (or so their ToS and EULA claim). You can find the "Help Microsoft..." things in Internet Explorer, various Live! technologies, the Bing Toolbar and more (this too has been covered on /. recently, including Google pointing out just how well IE and the Bing Bar do such things). As things/time progress, Microsoft is adding MORE tracking and MORE data mining technologies into each of it's products and online services, and makes it very clear they don't sell or give away any of it... oh, except to their "Business Partners" which is a term that covers... well, a vast array of Microsoft "Partner Programs" due to the lack of specific definitions of which business partner group the statement applies to.

      So, yes, while Microsoft hasn't taken a lot of flack over privacy issues - other than perhaps bowing to government pressure numerous times to either censor results (other countries), provide user information without proper due process (this country and others), the rest of your statement is pure nonsense. That they haven't been taken to the mat for it does not mean that they haven't done it (as it's been proven they have), nor does it prove their mindset is against doing such things (as, once again, it's been proven that (a) they DO such things, (b) have filed multiple patents that cover such technologies, and (c) are expanding the reach of such efforts to include more of their online and "offline" properties/programs/tools.

      So, not to slam Microsoft, as of course many companies do such things... the point simply is, you're wrong on all points except them being (recently) taken to the mat over such practices. Get the facts straight, please.

      Now, the difference between Microsoft/Facebook and Google is this. Microsoft claims they may or will or do sell the information to their "Business Partners". Facebook, we know does just that. Google, OTOH, does not - and instead markets on behalf of the advertiser without passing along your info to them. While all may be considered some level of evil, Google seems to be the lesser of these evils, since they keep the data to themselves - and are much clearer over the privacy implications of what options you choose to enabled (like also covered on /. recently regarding the $50M lawsuit against them over Android location tracking, where it actually clearly states that enabling the feature that tracks you and shares that information... hmmm... enables tracking and shares that information (Wow! that's surprising!)).

    20. Re:MPAA and Google by Anonymous Coward · · Score: 0

      LOL.

      MS "call home" is less intrusive than your typical Ubisoft game. At least you can use MS software without actually being connected to the network.

      MS is using "call home" for licensing reasons only, not to actually track your individual usage. Even typical usage statistics are optional.

      I would argue with that, based on ... the number of security holes in Windows enabling a breach of privacy...

      So then according to your reasoning, the keyboard is also guilty as it "enabled a breach of privacy"!

    21. Re:MPAA and Google by hairyfeet · · Score: 1

      Uhhhh..you can do that over a phone if you wish, you know that right? All they care about is that you give them a legit serial, you could tell them your name is Henry Fonda for all they care.

      I'm sorry but the other poster was right: Compared to all the crap FB and Google is collecting on people Ballmer looks like a big sweaty Care bear. You hand them money, they hand you software, what you do with said software after that they really don't give a crap about.

      --
      ACs don't waste your time replying, your posts are never seen by me.
    22. Re:MPAA and Google by drinkypoo · · Score: 1

      What makes Microsoft special is its efforts to monetize DRM.

      What makes Microsoft special is that they are an 800 pound gorilla. Do you really think that they were Netflix's first choice for delivering video to PCs? But they were pretty much the only credible choice since Adobe is displaying even less competence. But doing a deal with Microsoft is like shaking hands with the devil; lately Silverlight has been crapping itself and I have to use the keyboard to hit control-alt-delete to get away from it, then bounce my browser, kill plugin_container, whatever. I say "lately" but there's been all kinds of obviously-Silverlight problems all along. Sure would be nice if I could have vblank video, too. Tearing ugh. I heart XBMC, and only wish I could watch Netflix in it. I guess I should try a Roku again now that I have a decent connection.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    23. Re:MPAA and Google by simplejak · · Score: 1

      I think there is something to this argument. Although I don't believe Microsoft is free of fault, the /. community has bashed them for far too long. OTOH, Google is perceived as a white knight, when they, along with Facebook, represent the biggest threat to privacy online. The profit motive is unavoidable when shareholders expect growth. And in this sense Google has outgrown it's "don't be evil days", when it was still a small company.

    24. Re:MPAA and Google by thetoadwarrior · · Score: 1

      MS doesn't attempt to take your data because they're busy patching their OS which is allowing any questionable person to take your data.

      That and they're so irrelevant and behind the times now that no one talks about them. If you think Bing isn't tacking you in the same ways Google does then you're being naive. The same goes for their other online services if anyone actually used them.

    25. Re:MPAA and Google by amicusNYCL · · Score: 1

      Would you really want MPAA to get limitless power to track your every movement?

      What kind of ridiculous question is that? No one wants the MPAA to have "limitless power to track your every movement". But we're not talking about "limitless power to track your every movement", are we? Nice strawman.

      What next, install tracking equipment and video cameras in your home so can MPAA can make sure you aren't making backups own your movies?

      Continuing right along, now it looks like you're at the slippery slope fallacy. You're exactly right, if the MPAA has the ability to stop browser vendors from implementing tracking privacy settings, and to stop requirements that online companies respect the browser settings, the logical next step is full-time in-home video surveillance. I don't know why more people can't see that. Good thing you brought it up.

      I don't have any love for the MPAA in particular or the anti-privacy laws in general, but your arguments aren't exactly helping. Maybe you can try again with a little less hyperbole if you expect anyone to take you seriously.

      --
      "Our two-party system is like a bowl of shit looking at itself in a mirror." - Lewis Black
    26. Re:MPAA and Google by patman600 · · Score: 2

      I'll just leave this here, you can figure out for yourself what's wrong with your statement.
      http://en.wikipedia.org/wiki/Stasi

    27. Re:MPAA and Google by pasv · · Score: 1

      Makes damn good sense.

    28. Re:MPAA and Google by Anonymous Coward · · Score: 0

      or maybe you're planning a surprise party. there are various innocent reasons for privacy. as far as the not-so-innocent-but-not-criminal... sometimes the knowledge that you're doing something clandestine is the reason that someone is doing it. why deny them that?

    29. Re:MPAA and Google by Anonymous Coward · · Score: 1

      I guess I should try a Roku again now that I have a decent connection.

      Roku has a really good interface for netflix, although they don't have subtitles yet afaik. The Wii interface is also good and has subtitles, so I assume the other console interfaces are also good.

      What's *not* good is Apple TV's netflix interface... it's terrible. It still can't display subtitles/captioning, it doesn't display any kind of rating unless you are looking at the most detailed view (so you have to 'judge a movie by the cover' or realistically do all adding to the queue on a computer), and any time you change your queue at all it resets the screen you were on. So if you find something in new arrivals, add it to your queue, then you have to scroll through again to find it.

      Also if you use Windows Vista or 7 then you won't get screen tearing. Sadly Microsoft won't fix this for XP.

    30. Re:MPAA and Google by stonewallred · · Score: 1
      Bullshit.

      I ain't bought a copy of XP since the fuckers screwed me out of the copy of ME I had (and yes, after about a year, I received a updated version of ME that never crashed and worked great).

      Since they screwed me out of the software I bought, fuck them, I pirate their stuff now and lose not a moment of sleep over it.

      The BS is that there is any "calling home". Every copy I have came with activation software or pre-cracked.

    31. Re:MPAA and Google by RobertM1968 · · Score: 1

      Makes damn good sense.

      No, it does not. Checking the upstream router, your DNS servers, or perhaps even where you are trying to visit would work much better without the privacy issue.

    32. Re:MPAA and Google by L0rdJedi · · Score: 2

      You'd still end up with an outbound notification. And checking the upstream router wouldn't work in all cases since a lot of home users "upstream router" is just the gateway. Some companies are even using private ranges at the head end, so you don't end up with a real IP address until you're beyond that. If you really want to test for a live internet connection, you need to go to a known good site. If you're Microsoft, you're going to use microsoft.com.

      Why don't you put a packet analyzer and see what kind of data explorer.exe was really sending (if any)? It may have even been checking for new updates (or do you have automatic updates turned off).

      Linux does this. I'm sure Apple does this (there's no other way to automatically check for updates afaik). But when Microsoft does it, it's "OMG! It's phoning home! Those bastards!"

    33. Re:MPAA and Google by Threni · · Score: 1

      > You don't see Microsoft among the privacy invasive companies like MPAA, Time-Warner, Google, Facebook,
      > ESA etc..

      Google and Microsoft both operate within the IT industry, but in completely different areas. They sort of intersect in that they both provide operating systems, but for Google that's a recent thing, not what they're about. Microsoft will slowly go away as other devices (web sites/apps, phones, tablets, other embedded/integrated devices) reduce the need to worry about which OS it happens to be running. They already know all they need to know about you as you pay for the software, and you have to update it etc, so they know what spec pc you have, where you live, what you do with it etc. The likes of Google have to try and infer this from your browsing/app downloading habits. Yes, they might have access to your email, but they'd be screwed into the ground if it ever came out that they were doing any more than using the content to display relevant ads on the side of your email.

    34. Re:MPAA and Google by L0rdJedi · · Score: 1

      you should at least know as much about their EULAs as most slashdotters know.

      Which is actually very little these days.

    35. Re:MPAA and Google by L0rdJedi · · Score: 1

      Google, OTOH, does not - and instead markets on behalf of the advertiser without passing along your info to them.

      LOL. Have you ever seen Google Analytics? They tell you what you were looking for (keywords) and your IP address. How do you think marketers end up targetting you? Your ISP stores a location in your ip address. They even mine your email for relevant information.

    36. Re:MPAA and Google by RobertM1968 · · Score: 1

      Google, OTOH, does not - and instead markets on behalf of the advertiser without passing along your info to them.

      LOL. Have you ever seen Google Analytics? They tell you what you were looking for (keywords) and your IP address. How do you think marketers end up targetting you? Your ISP stores a location in your ip address. They even mine your email for relevant information.

      Wow, you've got no clue. They tell YOU what YOU were looking for. Where's the privacy violation? And THEY handle ad targeting - marketers (and I have been one) select KEYWORDS and are given NO personal data about who it is shown to).

      And locations cannot be stored in an IP. An IP is xxx.xxx.xxx.xxx - just a number.

      Get a clue.

    37. Re:MPAA and Google by Chris+Mattern · · Score: 1

      Uhhhh..you can do that over a phone if you wish, you know that right? All they care about is that you give them a legit serial, you could tell them your name is Henry Fonda for all they care.

      Uhhh..you know that they know what the phone number you're calling from is, right? And it's not Caller ID for an 800 number service--they get your number through ANI; you can't block it. In fact, it's required by the FCC that they get to know your number. So go ahead and tell them you're Henry Fonda--they know who you are anyways.

    38. Re:MPAA and Google by hairyfeet · · Score: 2

      A tracphone is $20, has no info about you, you can even shitcan it afterward if you like. Again it isn't like someone at MSFT is going "OMFG He is calling on a Tracphone! He must be like OBL's nephew or something!".

      The guys getting paid to man the phones frankly don't give a shit, all the care about is the key. If you want to be paranoid just use a Tracphone and chunk it afterward, but I'm willing to bet my last dollar the only "logging" they do on those minimum wage help lines is the classic "this call may be monitored for quality assurance" to make sure the dude at the desk ain't making dirty comments or hitting on the females.

      Believe me as I had to set up the PCs for one of those help desks once. Frankly those places only care about metrics, how many customers you can run through the system, and how professional the workers are acting. That is why nearly every helpdesk jockey will say "thanks for calling have a nice day" because they know they get dinged if they don't and they check the call for quality assurance.

      But if you truly believe the minimum wage jockey at MSFT giving you the activation could is secretly triangulating you then may I say this is for you and you might want to contact RMS to find out where he got that uber rare Loongson netbook that he says is the only "free" system on the planet, because you may be a loonie.

      --
      ACs don't waste your time replying, your posts are never seen by me.
    39. Re:MPAA and Google by x*yy*x · · Score: 1

      I take it you haven't heard about geo ip then. Yes, IP ranges have locations stored. Not in the number itself of course, but in separate databases.

      And it's not just ip and keywords you're seeing. You're also able to see where people click on the page. Since slashdot also has Google Analytics, all your individual clicks are all the time transferred to Google. Maybe they even store typing, I know several other web analytics services do. They know *exactly* what you're doing on the page, where you're clicking, what you're typing. Typed something and removed it afterwards? Yeah, they see that too.

    40. Re:MPAA and Google by RobertM1968 · · Score: 1

      I take it you haven't heard about geo ip then. Yes, IP ranges have locations stored. Not in the number itself of course, but in separate databases.

      And it's not just ip and keywords you're seeing. You're also able to see where people click on the page. Since slashdot also has Google Analytics, all your individual clicks are all the time transferred to Google. Maybe they even store typing, I know several other web analytics services do. They know *exactly* what you're doing on the page, where you're clicking, what you're typing. Typed something and removed it afterwards? Yeah, they see that too.

      Wow, you are clueless. My IP comes up wrong in almost every database, and took MANUAL correction, because it simply is tied to a known node location - as were 180 MILES worth of other people (a few MILLION other people) until the info was manually refined.

      And don't talk to me about google Analytics. I use it - on a VERY busy site. ADVERTISERS do not know who you are. ADVERTISERS are not given any personal, or even identifying information on you.

    41. Re:MPAA and Google by Anonymous Coward · · Score: 0

      Bing.
      Late to the party, same M.O.
      Why lobby on this front when other deep pockets already have it covered?

    42. Re:MPAA and Google by countertrolling · · Score: 0

      Time to "godwin" fucking Godwin! Now ranked the #1 most tiresome internet meme...

      --
      For justice, we must go to Don Corleone
    43. Re:MPAA and Google by Anonymous Coward · · Score: 0

      What calling home are you talking about ? Windows contacts microsoft.com about the same freqency as Ubuntu talks to ubuntu.com (i.e. checking updates and synchronizing time via ntp). Just launch wireshark if you don't believe.

      And security holes are unintentional and high numbers of them in MS products are largely a thing of the past.
      Just compare number of vulnerabilities in latest versions of their software to open-source competition and you may get disappointed.
      IIS is more secure than Apache, IE9 has way more tight security than Firefox 4 (but Chrome is OK).

    44. Re:MPAA and Google by Web+Goddess · · Score: 2

      You can't address "the source of the problem" without a benevolent eye toward human vulnerabilities. We do volunteer information frivolously "just because some site asks for it" -- in return for a minimal value. That does not make us stupid. That is human nature. Human weakness. The average human does not, and cannot, look ahead that far.

      When businesses capitalize on human nature, human weakness, that's not OK. It's unethical. Our society is afraid to use the statistics of human behavior to say, "business cannot capitalize on the human weaknesses in the manner of a, b, c." Somehow our human weaknesses are ignored, belittled, treated as an unmentionable embarrassment. We cannot say, "50% of humans do "x" therefore you may not merchandise based on "x". Somehow it makes our species feel too stupid, to be seen as a species with limitations to our collective reasoning powers.

      We all (acording to our behavior) long for a white-haired person to trust, to give us a permanent cure to bad breath, etc. Human "weaknesses" (in other words, instincts honed by millenia of natural selection) are exploited, in our lifetimes to an unprecedented degree of sophistication, to sell products. But nobody feels comfortable saying it's wrong. Instead of saying, "All humans trust old folks in a position of prominence, do not market that way!" we say, "People are stupid to trust TV ads showing old folks in a position of prominence." This is completely illogical to blame humans for their instincts!!!

      Dudes! our instincts to trust, or not trust, are completely natural and sane. INSANE is using adverts to place "old folks in a position of prominence" as maketing drones. It's a complete misuse and overthrow of otherwise-sensible and otherwise-useful instincts.

    45. Re:MPAA and Google by Anonymous Coward · · Score: 0

      Google seems to be the lesser of these evils, since they keep the data to themselves - and are much clearer over the privacy implications of what options you choose to enabled (like also covered on /. recently regarding the $50M lawsuit against them over Android location tracking, where it actually clearly states that enabling the feature that tracks you and shares that information... hmmm... enables tracking and shares that information (Wow! that's surprising!)).

      You talk so much shit from your rear end it's unbelievable.

      Nothing you mentioned is backed by evidence!

      Google practically sells ALL the data they collect on you (especially mail and location-based data, particularly from Android) to anyone out there willing to buy it, especially the US and Israeli governments.
      Read any financial report of their earnings, Business Insider (for example) and you'll see my point.

      And Google also publicises the fact they sell data on you to the governments - in fact, they proudly mention any government in the world who is willing to pay enough. And this according to them turns out mostly to be the US and Israeli governments.

      Sheesh, you know jack shit.

    46. Re:MPAA and Google by Anonymous Coward · · Score: 0

      Well said sir.

      From among all the clueless slashdot croud, you are the only person who seems to know what they're talking about, especially backed by evidence.

      Thank you for an extremely insightful comment!

    47. Re:MPAA and Google by tqk · · Score: 1

      See also "Arbeit Macht Frei."

      There's no freedom like one gained in death.

      Kneejerk reaction: An idea is not responsible for those who hold it.

      I've always been astonished at how long it took for everyone then to recognize the menace. Lack of Internet?

      --
      "Tongue tied and twisted, just an Earth bound misfit ..." -- Pink Floyd.
    48. Re:MPAA and Google by Anonymous Coward · · Score: 0

      No Robert, you're the blind clueless git.
      x*yy*x - thank you, you're the only person I've seen in a long time who makes sense in terms of Google.

      Google sells any data they collect on you to practically anyone out there willing to pay enough.
      Especially the governments - and Google proudly display exactly which governments they have sold your data to - mostly US and Israel.

    49. Re:MPAA and Google by DJRumpy · · Score: 1

      And yet Microsoft's name isn't on this list. Google's name is.

      Also, how in the world do they equate an opt-out for tracking as increasing your security risk? WTF?

    50. Re:MPAA and Google by schnell · · Score: 1

      They get your number through ANI; you can't block it. In fact, it's required by the FCC that they get to know your number.

      [citation needed]

      Please cite the FCC regulation or ruling per your post which stipulates that Microsoft has to know your phone number per ANI when you activate their software products. Or that anyone else needs to for that matter.

      Oh, wait - you can't because it doesn't exist! And even if it did, it wouldn't matter! Why?

      You can call in a product activation from a cellphone, for which there is no public user directory. You can call in a product activation from a prepaid cellphone that has no traceable personal information. You can call in a product activation from a VoIP service which may or may not be anonymized. You can call in a product activation from a payphone.

      Please show me where I'm wrong about the above, I'm eager to know how Microsoft product activation over the phone necessarily reveals your identity or anything close to it.

      --
      "95% of all Slashdot .sig quotes are incorrect or completely fabricated." -Benjamin Franklin
    51. Re:MPAA and Google by tqk · · Score: 1

      IF I DON'T INTEND FOR IT TO COMMUNICATE IT WILL NOT COMMUNICATE!

      Methinks you overestimate your abilities. Audited the source code lately? If it's commercial closed source, it could be doing anything behind your back. This even scares the ChiComs and Best Korea into building their own versions.

      I hear snort is useful for finding out what all it's doing. nmap it from a local machine too.

      --
      "Tongue tied and twisted, just an Earth bound misfit ..." -- Pink Floyd.
    52. Re:MPAA and Google by Anonymous Coward · · Score: 0

      Actually seeing the MPAA on the signatory list automatically makes me support the bill by default.

    53. Re:MPAA and Google by Sean+Hederman · · Score: 1

      ...the amount of calling home Windows does...

      Ummm, which home calling? Are you talking about those "Improve your XYZ Experience"; because those are opt-in.

      ...number of security holes in Windows enabling a breach of privacy...

      These days most such holes are in IE, drivers and third party software. Not excusing them; just pointing out that the situation is vastly better than it was a few years ago.

      But keep in mind that your second point talks to an inadvertent loss of privacy which MS usually does it's best to fix quickly. Unlike the Sony debacle, normally only a small subset of customers are affected before the patch is put in place. Unlike Google and the others, MS doesn't have a policy of denying you privacy, quite the reverse.

    54. Re:MPAA and Google by Anonymous Coward · · Score: 0

      That's because they don't want to track your every movement. Microsoft sells you software. You buy it, they're happy, and you don't lose your privacy

      I'm not so sure about that. In a small company I once worked for, they had a PC running MS Office which crashed, so they installed MS Office on another machine and three days later they got a letter from the BSA. The letter states that the BSA had determined that they had do registered MS licenses and if they were using MS software without licenses there would be consequences.

      So how did they know about this if they weren't spying?

    55. Re:MPAA and Google by Rayonic · · Score: 1

        The quote "If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place" reminds me of the position people take regarding privacy and over-reaching government snooping that violates the 4th Amendment. "If you're not doing anything illegal, you should have nothing to hide." "

      In that quote, Schmidt was referencing the government's ability to demand your information. Google had recently lost a court case about it, which is why he brought the subject up.

      A lot of privacy crusaders seem to mix up private and public information, though. Whatever you do in Wal Mart is public, and you can't demand that they erase all footage of you from their security cameras and make every employee that saw you forget that you were there.

      Similarly, if you freely give information to Google, like search terms and your IP address, should you be able to force them to forget it?

      Sensitive personal data -- SSN, bank account numbers, etc. -- I can understand special provisions for. But your unhealthy Febreeze obsession? The only thing protecting you there is your obscurity and Wal Mart's desire not to drive you away .

    56. Re:MPAA and Google by UBfusion · · Score: 1

      +1 insightful

      Especially when you start to think that among the most prominent traits that make humans vulnerable is on the one side the self-perception of weakness (lacking things they need or just think they need) and on the other their social image of weakness (lacking things one's "supposed" to have). Thus, the rift between "being" and "having" is not shrinking by capitalism, it's growing and in fact defines corporate capitalism. The empires of advertisement businesses were the first to address such human weaknesses, however the common consensus is that advertisement is not unethical - those ads that risk to be are just getting banned.

      The problem with Google is that it does not want to know what you have, what you do and what you think - it wants to know what you don't have (yet), what you don't do (yet) and what you don't think (yet), because it's the lack of those that define you as a potential customer. On the other hand, Facebook (and some say also three-letter agencies) are interested in knowing not only what you have, what you do and what you think, but also who you are, what you want to be and who your friends are. So, every aspect of our existence is covered and resistance is futile - our world is turning into a Panopticon faster that we thought it would.

    57. Re:MPAA and Google by Anonymous Coward · · Score: 0

      I claim this house as my own, don't be a crybaby while I'm nailing your scrotum to the floor.

    58. Re:MPAA and Google by Anonymous Coward · · Score: 0

      Citing the MICROSOFT Windows XP End-User License Agreement:

      - Microsoft can collect data about the system and its use;
      - Microsoft can supply this data to other organisations;
      - Microsoft can make changes to the PC without asking you;

      MSFT does "supply this [collected data about the system and its use] to other organisations" - at a (nice) price.

      They just sold your private information (to Governments namkers and and insurers) far before Google existed.

    59. Re:MPAA and Google by Oligonicella · · Score: 1

      Please reference the code where the computer can access communications without being connected to anything other than the power outlet. Thanks.

    60. Re:MPAA and Google by Anonymous Coward · · Score: 0

      One thing is striking: how much corporations claim a right to "know-all" - and at the same time deny people to "know-anything" about them (their financial reporting is just elaborate obfuscation).

      At the same time they claim it is vital for them to "access, collect and sell" data about individuals (called "physical persons"), they lobby to make sure that this electronic surveillance will never ever be directed to corporations (so-called "moral persons").

      This asymmetry is at the core of the problem - like the scale of the responsability that can hit individuals and "moral persons".

      Would it be a "physical person" instead of a "moral person", MICROSOFT would be in jail for several thousands of years, and its assets would be been seized to indemnify its victims.

    61. Re:MPAA and Google by RobertM1968 · · Score: 1

      Wow, trolling as an AC too? UNLESS YOU SPECIFICALLY OPT IN TO SHARE YOUR INFORMATION, or to facilitate services such as payment & order processing, where there is an EXPECTATION that the information needs to be shared to complete the transaction, Google actually clearly states (as I myself have quoted and linked to) that they do not sell your data.

      http://www.google.com/privacy/privacy-policy.html

      Get a fucking clue.

    62. Re:MPAA and Google by miltonw · · Score: 1

      Web Goddess,

      I mainly agree, but will still contend that "you can't fix stupid". Or, to use your words, "You can't fix human nature". Laws won't help. No law will keep people from doing things that will come back to bite them.

      You say, "When businesses capitalize on human nature, human weakness, that's not OK. It's unethical." I don't know of any business that doesn't "capitalize on human nature, human weakness". That's advertising in a nutshell. That's "product placement". That's the color, wording, type font, etc. of their packaging. That's business. I'm not saying I like it, but we can't stop it.

      Passing a law "forbidding" companies from taking advantage of opportunities presented by human nature is just silly -- and will inevitably do more harm than good, in the long run. Education will help but human nature is pretty hard to change.

  2. MPAA with them? by conark · · Score: 5, Insightful

    That's not a good name to have associated with the rest. So much for Google not being evil. Maybe they should change their slogan to "Don't be unprofitable."

    1. Re:MPAA with them? by ThunderBird89 · · Score: 1, Troll

      Well, a corporation's primary allegiance is to its shareholders,not to any random consumer, and their first task is to turn a profit, not to be the Goodie Good Guys.

      --
      Hyperbole: I use it liberally!
    2. Re:MPAA with them? by Anonymous Coward · · Score: 0

      Simultaneously the greatest strength and greatest weakness of a free market society.

      The spectrum of profitability does not end at righteousness. It begins there.

    3. Re:MPAA with them? by ThunderBird89 · · Score: 2

      Playing the Devil's Advocate here: Yeah, it does. Depending on which way you're looking from.

      You can be profitable by being righteous, but generally, if you can shaft the customer to make more money, without having him find out and stop using your products, sooner or later, you'll be forced to. By others who are less moral than you.

      --
      Hyperbole: I use it liberally!
    4. Re:MPAA with them? by Bing+Tsher+E · · Score: 3, Insightful

      The end user is not Google's customer.

      We are the product they sell to their customers, who are the advertisers.

      The WWW as it is presently composed consists of a lot of end users, a scattering of small operators, and a handful of very wealthy owners of the Central Servers. It's so 'classic 19th century capitalist' that it screams at us, but so few people seem to understand that the entities that own the big servers are not our friends.

    5. Re:MPAA with them? by 93+Escort+Wagon · · Score: 1

      Well, a corporation's primary allegiance is to its shareholders,not to any random consumer, and their first task is to turn a profit, not to be the Goodie Good Guys.

      That's fine - as long as you argue the same perspective when we're discussing Apple, Microsoft, or even Sony.

      --
      #DeleteChrome
    6. Re:MPAA with them? by cdp0 · · Score: 1

      Well, a corporation's primary allegiance is to its shareholders,not to any random consumer, and their first task is to turn a profit, not to be the Goodie Good Guys.

      Luckily there are laws protecting us from the corporations and their allegiances. At least partially. And at least for now.

    7. Re:MPAA with them? by Anonymous Coward · · Score: 1

      Maybe that kind of thinking is what is wrong with this country right now. This allegiance to the shareholder yields short-sighted business practices, dirty accounting practices, less consumer trust, more employee turnover, etc. What if a corporation's primary allegiance was to being ethical, and turning a profit was second to that?

    8. Re:MPAA with them? by ThunderBird89 · · Score: 3, Insightful

      This:
      Shareholder: Do !
      Board: Sir, that would be evil, we can't do that for the sake of our customers!
      Shareholder: Do it, or I withdraw my capital, and this company dies!/Do it, and I'll double your salaries personally!
      Board: All in favor!

      --
      Hyperbole: I use it liberally!
    9. Re:MPAA with them? by ThunderBird89 · · Score: 1

      F*cking HTML! First line is
      Shareholder: Do [x evil practice]!

      --
      Hyperbole: I use it liberally!
    10. Re:MPAA with them? by Anonymous Coward · · Score: 0

      You got modded troll. You probably deserved it although your crime is ignorance. So let me fill your wanna-be-lawyer in.

      A corporation's primary allegiance is to its corporate charter, sometimes simplified to a document known as a mission statement. Shareholders come second. If you don't write the charter to enable the choice of evil for profit, the shareholders can't actually do anything as long as there's somebody capable of pointing out a decision is in violation. It's really simple--you make your mission to be "the best" not to "gain market"

    11. Re:MPAA with them? by ex-googler · · Score: 1

      > So much for Google not being evil. A lot of current and old Google employees would be very happy if the "Google is not evil" meme went away. Google's mission is like any other company; maximizing their profits. Morals has yet to find its way into capitalism, and Google is no different. Having the "do no evil" phrase constantly repeated just sets expectations which cannot be met.

    12. Re:MPAA with them? by syockit · · Score: 1

      And since when has maximizing a corporate's profit become evil? If you got any sense of business management, you'd understand that profit is essential to allow a corporate to continue functioning. And I never hear the "do no evil" phrase being repeated constantly except by people outside Google (mainly /.tters).

      So you better stay on track and discuss what is actually evil here. User tracking? Is that harmful to the user? Does Google use information it collects from your surfing habits to blackmail you or something?

      --
      Democracy is for the people; you only vote once per season and we'll do the rest of the work for you don't have to.
    13. Re:MPAA with them? by Anonymous Coward · · Score: 0

      How is giving these companies the right to track me going to make me safer? Chances are that their code will be written in such a way that any black-hat with half a brain could gain access to the information they gather, and sell it to someone who you'd rather didn't have it! I swear WHAT THE FUCK DOES THE 4TH AMENDMENT MEAN TO THESE ASSHOLES ANYWAY??? Obviously nothing! I am not an animal or convicted sex offender. As such these assholes have NO REASON OR RIGHT TO TRACK ME!!!

      -Oz

    14. Re:MPAA with them? by Draek · · Score: 1

      Ahh, yes, guilt by association. Did you know Hitler liked sugar? I've even heard from reputable sources that he even breathed air daily.

      Hear that sound? it's the sound of a thousand morons suffocating themselves in a futile effort not to be associated with "evil". Don't be one of them.

      --
      No problem is insoluble in all conceivable circumstances.
    15. Re:MPAA with them? by athenaprime · · Score: 1

      Is it okay for Procter & Gamble to read your colonoscopy results or your cancer screenings and then deluge your house, your email, and your doctor's office with cancer drug adverts? Is it okay to peep at you naked if you don't know the perv ist getting off? Maximizing profit needs to be tempered with responsibility. Too often, profit is put over top off everything else, including good sense, civic respect, and civil rights. Also, this letter they sent is 100% fine aged whine. Business is hard, and you have to be creative to turn a profit, not spend your time and resources trying to get the rules changed to make it easier on you. Sure, it'd be a lot easier if corporations could just reach into our bank accounts and take money outright without having to bother with interruptions like "delivering a product" or "providing a service" but people still start 'em every day.

    16. Re:MPAA with them? by syockit · · Score: 1

      Is it okay for Procter & Gamble to read your colonoscopy results or your cancer screenings and then deluge your house, your email, and your doctor's office with cancer drug adverts?

      If you didn't opt for the ads, then no. And they may do anything with your medical info as long as they've got your and your physician's consents.

      Is it okay to peep at you naked if you don't know the perv ist getting off?

      That is getting way out of context. By the way, you didn't read the privacy link they put in Google's front page? That's not their fault

      Maximizing profit needs to be tempered with responsibility.

      Hence, the motto "Don't be evil!"

      Too often, profit is put over top off everything else, including good sense, civic respect, and civil rights.

      You're assuming malice. Just so you know, all these tech corporations are dealing with new frontiers, that previously known common sense and moral lines are too vague to be reinterpreted in the newer analogues.

      Sure, it'd be a lot easier if corporations could just reach into our bank accounts and take money outright

      You really have a bad grasp of a corporation's purpose.

      --
      Democracy is for the people; you only vote once per season and we'll do the rest of the work for you don't have to.
  3. Lesson one: there is no free lunch by Anonymous Coward · · Score: 4, Insightful

    Lesson two: If it looks like there is a free lunch, think again. You're losing something worth more than cash up front.

    1. Re:Lesson one: there is no free lunch by Anonymous Coward · · Score: 0

      Pay no attention to the man behind the curtain.

    2. Re:Lesson one: there is no free lunch by istartedi · · Score: 1

      Lesson three: steal your lunch and then whine about it when they say you can't steal. That's how the big boys do it.

      --
      For all intensive purposes, "whom" is no longer a word. That begs the question, "who cares"?
    3. Re:Lesson one: there is no free lunch by Anonymous Coward · · Score: 0

      Thank you.

    4. Re:Lesson one: there is no free lunch by Anonymous Coward · · Score: 0

      Lesson two: If it looks like there is a free lunch, think again. You're losing something worth more than cash up front.

      If they don't want people to visit their websites for free, they need to remove them from the internet.

    5. Re:Lesson one: there is no free lunch by psnyder · · Score: 1

      If it looks like there is a free lunch, think again. You're losing something worth more than cash up front.

      Which is an argument I've heard against GNU/Linux or F/OSS in general by people who are ignorant of it. It all depends on the situation.

  4. On the one hand, they're right by Compaqt · · Score: 5, Interesting

    The Californian economy is based on this stuff.

    On the other hand, it seems strange that the new American economy is based entirely on

    -hustling stuff via spam^H^H^H^Hemail marketing
    -getting people to click on ads while penalizing sites that ask people to click on ads
    -movies
    -figuring out who you are/what you've bought so you can buy more of it.
    -knowing who your friends are so you can be peer-pressured into buying more stuff.

    It just seems that after you've figured out the basics of food production, housing, metals/commodities, transportation, there's nothing left except for group-brainstorming ethereal "value-adds" like the above.

    --
    I'm not a lawyer, but I play one on the Internet. Blog
    1. Re:On the one hand, they're right by NixieBunny · · Score: 4, Insightful

      Amen. The notion that everyone is chasing each other's clicks to the bank is mystifying to me. Who's producing actual stuff?

      The worst sites for me are the sites that have millions of electronic component part numbers listed on thousands of pages, but that don't sell any of these parts. WTF???!!!??

      Of course, I'm looking for actual parts because I produce actual stuff to sell.

      --
      The determined Real Programmer can write Fortran programs in any language.
    2. Re:On the one hand, they're right by Anonymous Coward · · Score: 0

      Who's producing actual stuff?

      Apple. IBM. Intel. HP. Dell (sort of, with servers).

      Microsoft. Linux Torvalds and everyone else who rides his nuts.

      Ford, GM, Chrysler.

      US Navy Seals.

    3. Re:On the one hand, they're right by larry+bagina · · Score: 1

      Your parents produced you. You are the product.

      --
      Do you even lift?

      These aren't the 'roids you're looking for.

    4. Re:On the one hand, they're right by Lysol · · Score: 1

      I agree with your first part - basically that the American internet social economy is based of the things you've listed. It is sad how many engineers are working at places like FB where the goal is not to make something transformative, but to, yes, sell you ads. What a waste..

      Your last part I don't agree with. There are plenty of human transformative technologies and theories to work out outside of the things you mentioned. Just even the small task (speaking in galactic terms) of getting a permanent base/city in earth orbit that civilians can visit for a reasonable price is a worthy endeavor - and that's just in the immediate vicinity. Checkout Project Daedalus ( http://en.wikipedia.org/wiki/Project_Daedalus) *that's* a worthy endeavor.

      If the really wealthy really paid their fair share, I think society would be more at ease because things like health care, education, clean energy, and science would have the funding and would thusly give people more confidence and drive to look past the short term. Sure, the guys from google and fb have created 'value', but a great portion of the effort is misdirected. It's still looking at the little picture and not on the scale of humanity and its place in the universe.

      So in my mind, there's plenty to do, there are plenty of options. We've just hit a lull in history where some technology is advancing but the real big stuff (space anything) is languishing. It's more than just the CA economy that's based on this - it's humanity itself. While CA is just a small chunk of rock in the bigger picture, it needs to send a message to these guys that it can't all be about their billion dollar profits that ultimately benefit mark, sergey, larry and friends. If they want to do business in one of the most technologically advanced areas of the world, then they gotta get past their small thinking. It has to be more about the bigger picture and not about figuring out to market and advertise better.

    5. Re:On the one hand, they're right by Anonymous Coward · · Score: 0

      Who's producing actual stuff?

      Cheap foreign workers.

    6. Re:On the one hand, they're right by kvvbassboy · · Score: 1

      The ad industry is fucked up. More and more it seems like another dangerous bubble like the one that just went by, (and this makes me really terrified tbh). Essentially, we are paying for services using a non-tangible resource that is ad clicks.

    7. Re:On the one hand, they're right by Bing+Tsher+E · · Score: 1

      The electronic part number link farms do need to die. They've taken the need for datasheets and the ability of vendors to supply them and turned it into a swamp.

    8. Re:On the one hand, they're right by Bing+Tsher+E · · Score: 1

      If the really wealthy really paid their fair share, I think society would be more at ease because things like health care, education, clean energy, and science would have the funding

      If government would stop sucking the air/fuel out of the economy, then things like health care, education, clean energy, and science would get more funding.

      The problem of marketing/advertising is also a big one. Perhaps if government didn't guarantee such a high return for 'building a brand through mere advertising' because of the way trademark law is established, companies would get back to their roots of producing products people want and establishing their 'name' in that fashion.

    9. Re:On the one hand, they're right by the_humeister · · Score: 1

      Uh, excuse me? We still produce a shitload of products here: cars, airplanes, helicoptors, agricultural products, oil, drugs, chemicals, etc. All the stuff you mentioned doesn't even compare with what I just listed.

    10. Re:On the one hand, they're right by jvkjvk · · Score: 1

      It just seems that after you've figured out the basics of food production, housing, metals/commodities, transportation, there's nothing left except for group-brainstorming ethereal "value-adds" like the above.

      //rant on

      No, the fact is that there are entire groups of people out there who would rather do the easy things - the ethereal "value adds", such as (much of) management, derivatives, marketing, lawyers, politicians, middle men and the like than try to actually *do something themselves*.

      The only problem is these always seem to create a heavier burden than a lighter one. Why is that?

      "Idea men", except unlike scientists, they aren't trying to understand The Idea,they are trying to push their ideas on others, to have others act for them. Or they may wiggle their way in between actual productive members of society, extracting a transaction tax. If you want it to move, pay up.

      Now, how do we get rid of that behaviour? Hah, this is just the rant! I'm all ears. //rant off

      Regards

    11. Re:On the one hand, they're right by Anonymous Coward · · Score: 0

      The California economy is the 8th largest economy in the world, and is hardly based solely on the performance of the technology sector. Agriculture, energy, construction, and tourism are also major factors in our economy. Tracking is important... to those companies bottom lines.

    12. Re:On the one hand, they're right by Tacvek · · Score: 1

      Who's producing actual stuff?

      [...]

      US Navy Seals.

      Umm..., they generally destroy stuff, not create it.

      --
      Stylish sheet to fix many problems in Slashdot's D3: https://gist.github.com/801524
    13. Re:On the one hand, they're right by Khyber · · Score: 2

      "The Californian economy is based on this stuff."

      Bullshit. The CA economy is based primarily from Agriculture and Technology. We were #4 economy in the world BEFORE all of this bullshit. These companies are the reason we're at #8 and FALLING.

      I'll go right out and say it - GOOGLE, YAHOO, THE MPAA, ARE ALL DIRECTLY RESPONSIBLE FOR OUR ECONOMY DROPPING LIKE A ROCK.

      The housing bubble was only a blip compared to the damage all of these other companies are currently doing.

      Any patriotic American would be getting guns right now and aiming them right at Schmidt and company.

      --
      Still waiting on Serviscope_minor to wake up to fucking reality and realize that Jessica Price isn't going to fuck him.
    14. Re:On the one hand, they're right by Anonymous Coward · · Score: 0

      I'll go right out and say it - GOOGLE, YAHOO, THE MPAA, ARE ALL DIRECTLY RESPONSIBLE FOR OUR ECONOMY DROPPING LIKE A ROCK.

      Any links to theories on why? I'm interested in reading about it. Off the top of my head, I'm wondering if it is just big companies or technology companies and what certain ones are doing to kill the overall economy and why.

    15. Re:On the one hand, they're right by Anonymous Coward · · Score: 0

      In a short while, people will regret giving ALL OF THE INFORMATION IN THE WORLD for free to
      these two companies that are raking in billions. Advertising is an evil business, scraping money
      off the top of everything, while the consumer gets penalized at the bottom line. Sure, google provides
      services, Facebook provides entertainment, but the meteoric rise of both shows that they have
      found a way to hustle the entire world. If I can see it, why can't everybody else? They are too busy
      "Like"-ing shit on facebook and googling every stupid little thing in the world. I'm just kicking myself
      for not seeing it earlier. I actually believed that if I worked hard and earned a salary I could get ahead.
      Now I see I will have to participate in the big scam and do some hustling myself. Its just how the world is.
      Thats what I get for being an anti capitalist for half of my life. Time to cash in myself, suckers !

    16. Re:On the one hand, they're right by Khyber · · Score: 1

      You don't need theories to see that putting profit as a priority without thinking almost always leads to disastrous results, you only need to look directly at history.

      --
      Still waiting on Serviscope_minor to wake up to fucking reality and realize that Jessica Price isn't going to fuck him.
    17. Re:On the one hand, they're right by L0rdJedi · · Score: 0

      "The Californian economy is based on this stuff."

      Bullshit. The CA economy is based primarily from Agriculture and Technology. We were #4 economy in the world BEFORE all of this bullshit. These companies are the reason we're at #8 and FALLING.

      Sorry pal, but we're falling because the education system sucks and an entitlement complex has infected everyone in this state.

    18. Re:On the one hand, they're right by Anonymous Coward · · Score: 0

      Who's producing actual stuff?

      In California? Pornographers.

    19. Re:On the one hand, they're right by Anonymous Coward · · Score: 0

      The new American economy is based on securities and commodities speculation. Advertising revenue is just beer and skittles.

    20. Re:On the one hand, they're right by Anonymous Coward · · Score: 0

      You've got it mixed up.

      Those productive things have long since become unsustainable in this country. The manufacturing sector has been gutted in the last 30 years and the only reason we haven't noticed is because other countries have people who are able to supply the service. Besides the growing service sector, there isn't much else to turn to. The tech sector is still a somewhat safe haven compared to most other areas of industry. That won't last if consumers don't get to choose what software services they want, and instead that decision is left to a group of a dozen or many 100 people. It isn't that we have those things figured out, it is that they are even more

      My own experience with this has been sobering. About a year ago, a CA state law was created which would stop anyone in california from buying the service my company offers(streaming music subscription) unless we complied with a particular demand. After implementation of this mandate(which was a decent cost in itself), we found a 5% drop in the rate of subscription for CA users. This was taking into consideration the churn rate where people discontinue a service for being dissatisfied with it after the fact which did not decrease as it would if we were filtering out those people. So we knew it wasn't keeping people from signing up who would have discontinued otherwise, it was causing dissatisfaction with all our users. So the change itself(a small barrier to entry involving more tracking of users and legalese to read through on sign up) drove users away. I am in the business of offering something that people want. My company watches very carefully the desires of our customers and aims to satisfy them so as to attract and keep as many people as possible. We make sure to pick those things that are the most desired so as to keep as many people eager to buy our service. These law makers do not have the same incentive or goal. They serve a different set of customers, which pay with political favor more often than money. They don't even consider the desires of those who use our product let alone know as much as we do about them. In fact, the law was so general and abstract I bet they didn't even know of our specific company's existence when writing it.

      That is just one example, which I happen to be familiar with because I had to implement the code changes demanded by law myself. So I know first hand what the nature of such central interference is. I suspect that if my company were very large, money would be spent in the political realm to sway law makers to leave us be at best, or to punish our competitors at worst. In some ways I am grateful that my company gets pushed around by these laws. At least then I know we aren't bribing politicians to do the same to others. Makes me proud to know we are surviving in this economic environment without resorting to controlling people.

    21. Re:On the one hand, they're right by Anonymous Coward · · Score: 0

      I see you use a gmail account.

    22. Re:On the one hand, they're right by Anonymous Coward · · Score: 0

      How is Google responsible for the state of the economy? Aren't they hiring like crazy in CA?

    23. Re:On the one hand, they're right by Anonymous Coward · · Score: 0

      Any patriotic American would be getting guns right now and aiming them right at Schmidt and company.

      WTF, are you insane? So someone runs a lawful business and website, who's cutomers and users are entirely voluntary, and makes money because people (rightly or wrongly) consider that paying Google for advertising and marketing data is good for them.

      And you suggest aiming weapons at them and (presumably) threatening or murdering them.

      Who is the dangerous psychopath in this situation?

      Posting anonymous, because I don't want a psychopath like you trying to track me down and kill me.

    24. Re:On the one hand, they're right by TapeCutter · · Score: 1

      WTF? - A trademark is mearly a way to correctly identify "products people want", why people want it in the first place is an entirely different subject, it may be quality (Rolls Royce), price (WallMart), or just a slick advertising campaign (Nike).

      --
      And did you exchange a walk on part in the war for a lead role in a cage? - Pink Floyd.
    25. Re:On the one hand, they're right by Oligonicella · · Score: 1

      Just to correct your shallow interpretation, the SEALs (it's an acronym, all caps) destroy bad guys destroying much more stuff. Kinda important to have that qualifier.

    26. Re:On the one hand, they're right by Anonymous Coward · · Score: 0

      Instead of comparing revenues of each industry one should compare the actual amount of taxes paid to the State.

      Then, through their sophisticated tax-evasion schemes, the "new-economy" would more look-like a parasit than a contributor to the national economy.

    27. Re:On the one hand, they're right by Khyber · · Score: 1

      "WTF, are you insane? So someone runs a lawful business and website, "

      You must be stupid to not see the wholesale tax evasion.

      Go ahead and hide, idiots like you aren't dangerous enough to be worth tracking down and killing.

      --
      Still waiting on Serviscope_minor to wake up to fucking reality and realize that Jessica Price isn't going to fuck him.
    28. Re:On the one hand, they're right by Anonymous Coward · · Score: 0

      They do produce dead terrorists.

    29. Re:On the one hand, they're right by Ol+Olsoc · · Score: 1

      And How! You would think that they would have eliminated those clunky paper catalogs. But I need my Mouser paper catalog more than ever, now.

      --
      The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
    30. Re:On the one hand, they're right by Ol+Olsoc · · Score: 1
      The 20th century has bee called "The American Century"

      The thing I find interesting is that at it's previous peak - the '40s through the 60's, modern "conservatives" wouldn't have liked it at all, no siree.

      Even before then, in the 30's, there were make-work programs. Crazy ideas like the rural electrification project.

      A lot of people worked for Unions, Guvmint had a pretty big role in people's lives too. Did you know that poor people could get surplus butter and other foods that the Government bought from Farmers, and re-distributed to the needy?

      I don't think that we want everything like it was then, but I find it an interesting thought experiment to think about how life would be different if we had the present trends in effect then.

      --
      The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
  5. Base implementation by purplie · · Score: 1
    Dear customers,

    if you would like to opt out of these services, please click the CLOSE button at the top of your window.

  6. Yeah well by Anonymous Coward · · Score: 0

    Everyone wants cool stuff. But nothing is free. It is just basic economics.

    1. Re:Yeah well by nolife · · Score: 3, Insightful

      People use the "cool" stuff because it is there and does not cost money. If there was a monetary charge for the same thing and no one used it, is that the fault of the people or the business offering. Do the people really lose in that situation? The business that does offer what someone wants and people are willing pay for it will be the winner for both groups.

      --
      Bad boys rape our young girls but Violet gives willingly.
    2. Re:Yeah well by icebraining · · Score: 5, Insightful

      The problem isn't that stuff isn't free, it's that the costs are purposely hidden.

    3. Re:Yeah well by zippyspringboard · · Score: 4, Insightful

      "Everyone wants cool stuff. But nothing is free. It is just basic economics."

      Fine then charge me for it. I don't want to give up my privacy.

    4. Re:Yeah well by Z00L00K · · Score: 3, Interesting

      From what we can see out of this is that we are actually in the future pictured by the 80's TV series Max Headroom where corporations rule, "TV" (today the internet) is global and number of viewers is what counts. Now we are just waiting for Edison Carter and Max to appear.

      --
      If builders built buildings the way programmers wrote programs, then the first woodpecker would destroy civilization.
    5. Re:Yeah well by Lord+of+the+Fries · · Score: 1

      Mod Parent Up+

      There is no "free". There's pay now, and pay later. Given American consumerist tendencies to _have_ now and worry about paying later... it all actually seems like a pretty much done deal actually.

      --
      One man's pink plane is another man's blue plane.
    6. Re:Yeah well by similar_name · · Score: 2

      I don't even know why it's lose your privacy or pay. TV and Radio profited for decades with complete anonymity for the user. They even made enough to produce content. Facebook, Google et al could monetizing advertising without infringing the privacy of the user. It's just a matter of making $500 million vs $5billion.

    7. Re:Yeah well by countertrolling · · Score: 1

      I don't want to give up my privacy.

      Too late... It's already long gone... All you can do is trust that whatever they have won't be used against you.. There is nothing else... You will never know for sure, no matter what anybody tells you... Especially the authorities, they are corrupt by default

      --
      For justice, we must go to Don Corleone
    8. Re:Yeah well by halowolf · · Score: 2

      And this proposed legislation is a reaction to all the abuses that have happened in the past. It was inevitable.

      What I would like to see however is a value is placed upon peoples information. If people are using it to make money off of you then perhaps there should be some compensation to those whose information is being used. Something a little more concrete then a 1 in 5 million chance of winning an iPad. Of course, the information should be scrubbed of personally identifiable data. There are websites that do this sort of thing already, but something a bit more formal. Im sure there would be drawbacks, but something has to be done about the wild west we currently live in.

    9. Re:Yeah well by selven · · Score: 1

      I'd rather have insignificant aspects of my privacy taken away than my hard-earned cash. You prefer the opposite. So how about we let the free market pander to both of us separately, and leave the government out of this?

    10. Re:Yeah well by Anonymous Coward · · Score: 0

      Your "free market" is a myth.

  7. Facebook opt-out by Anonymous Coward · · Score: 3, Funny

    Facebook already has an opt-out privacy mechanism called no using it.

    1. Re:Facebook opt-out by Barrinmw · · Score: 1

      yeah, and everyone can have a right to privacy...as long as they never leave their homes.

    2. Re:Facebook opt-out by Kymermosst · · Score: 2

      That would also require you to not use any site that has Facebook integration. Just because you don't have a FB account doesn't mean they aren't tracking you.

      --
      "Alcohol, Tobacco, Firearms, and Explosives" should be a convenience store, not a government agency.
    3. Re:Facebook opt-out by RooftopActivity · · Score: 0

      rooftop@desktop:~$ cat /etc/hosts | grep facebook
      0.0.0.0 facebook.com
      0.0.0.0 www.facebook.com

    4. Re:Facebook opt-out by Anonymous Coward · · Score: 0

      No, it just requires not loading their stuff from any site. It really isn't hard at all to block everything from FB, wherever it is, just like anyone with a shred of sense blocks doubleclick and google's trackers.

      People who can't be arsed to do that are going be tracked, but I don't feel too sorry for them. If you don't care about the issue enough to take 5 minutes of your time to prevent it, then it really wasn't very important to you in the first place.

      Your computer **is your computer**. It obeys you. If you do not wish it to load FB tracking, it will not do so. You get to tell it what to do. That's what it's for: so you can tell it what to do. If you don't want it to do X or Y, by all means, feel free.

      It's like: if I don't like McDonalds, I don't have to go. Nobody is making me eat their food. Nobody is making me load FB's tracking shit either, so I don't.

    5. Re:Facebook opt-out by Anonymous Coward · · Score: 0

      Seems a tad redundant.
      Belt AND suspenders?

    6. Re:Facebook opt-out by icebraining · · Score: 1

      Of course, they use fbcdn.net for serving most of their scripts, including to other sites.

    7. Re:Facebook opt-out by Anonymous Coward · · Score: 0

      It's not redundant. www.facebook.com and facebook.com are separate domain names. In fact it's not even sufficient. Facebook has several other domains with many different host names, so it's not really possible to catch them all in the hosts file. You can use an ad blocking plugin with more flexible rules or set up your own DNS server which overrides the Facebook domains. I use the DNS method and also block many other domains (Google Analytics, etc.).

    8. Re:Facebook opt-out by mobets · · Score: 1

      Google Chrome and Disconnect.

      Problem solved

      --

      It was me, I did it, I moved your cheese
    9. Re:Facebook opt-out by Luckyo · · Score: 1

      This is like arguing that there's no need for traffic rules, because you don't have to ever get out of your home.

    10. Re:Facebook opt-out by hedwards · · Score: 1

      The OP was joking, but I definitely agree with you there. It's troubling to me that I have to install addons in order to opt out of being tracked by businesses with whom I have no business. I've gotten to the point that I just blacklist ad firm cookies because they don't care whether or not I consent to be tracked.

      Unfortunately, web sites are not required to make it clear with whom they share my information or who actually owns all that javascript that they seem to think is essential to browsing the site.

    11. Re:Facebook opt-out by RooftopActivity · · Score: 0

      Thanks,

      I knew I was missing an entry which had something like cdn in the host-name. Struggled to find out what it was.

      # echo 0.0.0.0 fbcdn.net >> /etc/hosts

      +1 informative

    12. Re:Facebook opt-out by VortexCortex · · Score: 2

      Facebook already has an opt-out privacy mechanism called no using it.

      Incorrect.

      Please do realize that "not using" Facebook, means not allowing your browser to connect to Facebook... Even if you never directly go to facebook.com, if you see a website with a "like" button, you are using Facebook! How do you think the like buttons know how many (or that none of) "your friends like this"?

      Since HTML web pages, for better or worse, allow multi-server content, any page can request that an image, script or other resource be pulled in from Facebook. The request for the resource contains your IP address (by necessity), and the URL of the page you are looking at, and some browsers even send cookies associated with the individual site, and will set additional cookies if the 3rd party resource returns them in the resource header.

      Even if you have never created a facebook.com account, they may already know a lot about your browsing habits -- They can at the very least, associate your IP address with every page that you see with a like button on it; Most probably, they are also using cookies and/or other cached data (such as a cached JS script or PNG image) in order to track you as well (the script reads data from itself and adds additional resources to the page containing the cached unique ID value -- thus tracking you even with cookies disabled for Facebook.com).

      Just "not using" Facebook means somehow obtaining a list of all domain names, affiliate domain names AND ip addresses that belong to or partner with Facebook, and then blocking them (via host file redirect, and/or firewall and browser settings).

      Note: You can replace the word Facebook above with any company name, Google, Yahoo, Microsoft, they ALL have the capacity to track you, and IMO, need to be slightly regulated -- AT THE BARE MINIMUM LET US OPT OUT!! I don't think it's too much to ask that they obey my wishes, and do not track me when a short and simple header string is included in the beginning of any HTTP request "DNT:1"

      I can then configure my web browser to specify "DNT:0", or omit the header for sites that I don't mind tracking me -- In fact, perhaps those sites will give me a perk in exchange for my personal browsing habits.

      As it currently stands, they give me nothing in return for violating my privacy. I'll gladly pay for search and other currently "free" services if I have to -- At least I'll know who is tracking me, and be able to somewhat control my privacy again (well, at least for the sites that obey the newly proposed legislation and HTTP header.... these are the ones I care about -- the ones so big that they can tell just about everywhere I go online).

      This has been a long time coming -- We've gone a long time without requiring strict regulation of user privacy data. The large web-analytic companies (Google, Facebook, et al.) are not satisfied with collecting a meager amount of data from just their explicit visitors -- We can see where they will go when left to their own self regulation -- Even this page has a "Facebook" spy image on it! Things are out of hand, it's time we started to "Take back the Web", as the Firefox slogan originally promised.

      Note: Google Analytics is most certainly used to track a large swath of the web -- Even if you've never been to google.com and only ever use Altavista or Bing.

      For instance, this page's source contains the following javascript, which adds another javascript tag to the page, ergo, it could perform the above mentioned cookieless tracking technique... And... If this JS doesn't, how do I know the script it pulls in doesn't? I haven't the time or resources to view source every flipping page I view... The pulled in script could pull in any number of additional scripts, in fact, Google's code can be in full control of this page, adding and removing elements as it sees fit, and even recording every key I'm pressing right now -- well, they coul

    13. Re:Facebook opt-out by Anonymous Coward · · Score: 0

      oh shit... APK disease is contagious!!

    14. Re:Facebook opt-out by Bing+Tsher+E · · Score: 1

      Facebook already has an opt-out privacy mechanism called no using it.

      Not really. Once you opt-in you have what becomes essentially a permanent presence in their database. There is a 'delete my account' link but it is instantly reactivated if you happen to wander into Facebook space or any of their associates' sites without completely deleting all your cookies and misc. Most people aren't very good at doing that. So even if they go to the link and 'completely delete' their account, all it takes is one logged presence on the Facebook servers for the timer to be updated yet again. There has to be NO logged presence that Facebook detects for 30 days or more before the account is actually deleted.

      I would advocate that people should produce as many crap made-up Facebook accounts as they can. We should develop scripting sites to make that easier for people to do. Fucking them over is as simple as 10% of the Facebook using public creating ten fake accounts to totally fuck up their data set. But that won't happen.

      Fuck you Zuckface.

    15. Re:Facebook opt-out by VortexCortex · · Score: 1

      rooftop@desktop:~$ cat /etc/hosts | grep facebook 0.0.0.0 facebook.com 0.0.0.0 www.facebook.com

      Whatever, nice try. As if Facebook only owns those two domains.... Try that with google.com & www.google.com. Oops, don't forget doubleclick.net, ad.doubleclick.net -- Hell, these companies can have thousands of domains for all I know; you can never block them all...

      ... But, hey! If we pass a law that says they can't track you if your HTTP header contains "DNT:1", this covers ALL of their domains, and any that the will ever purchase, including raw IP address URLs. Then I'll be able to control at least some of my privacy -- at least WRT companies that actually follow the law. That's why the legislation is needed, if there is no penalty for not obeying my wishes (and HTTP header), then they will just ignore it.

      FYI: Web Advertising sees the "hosts" file as damage, and has long since routed around it.

    16. Re:Facebook opt-out by Anonymous Coward · · Score: 0

      yeah, and everyone can have a right to privacy...as long as they never leave their homes.

      If you can view it from the street, it is public. Such things keep photographers out of jail from photographing the military. Also allows use of heat vision to monitor inside houses for police.

    17. Re:Facebook opt-out by VortexCortex · · Score: 1

      No, it just requires not loading their stuff from any site. It really isn't hard at all to block everything from FB, wherever it is, just like anyone with a shred of sense blocks doubleclick and google's trackers.

      People who can't be arsed to do that are going be tracked, but I don't feel too sorry for them. If you don't care about the issue enough to take 5 minutes of your time to prevent it, then it really wasn't very important to you in the first place.

      Your computer **is your computer**. It obeys you. If you do not wish it to load FB tracking, it will not do so. You get to tell it what to do. That's what it's for: so you can tell it what to do. If you don't want it to do X or Y, by all means, feel free.

      It's like: if I don't like McDonalds, I don't have to go. Nobody is making me eat their food. Nobody is making me load FB's tracking shit either, so I don't.

      Their website is their website -- slashdot's sever will do whatever they tell it to do, including sending their tracking data directly to the highest bidder. Granted, they probably don't -- no, they give "hints" about what stories I read to doubleclick, but I blocked doubleclick.com...

      Perhaps doubleclick.com then pays a small fee per line of slashdot's /var/log files? They probably don't, but what's stopping them? Nothing. You can simply GTFO the Internet, that will stop them from tracking you --- I'd rather not do this, I'd rather all these web analytic sites obey the newly proposed legislation and my wishes expressed via my requests donning the new HTTP header: "DNT:1"

    18. Re:Facebook opt-out by Samantha+Wright · · Score: 1

      And that is like arguing that there's no need for the "woosh" meme, because people don't have to reply to sarcastic comments on Slashdot.

      --
      Bio questions? Ask me to start a Q&A journal. Computer analogies available for most topics!
    19. Re:Facebook opt-out by Jah-Wren+Ryel · · Score: 1

      To riff on your post - there are firefox addons that significantly reduce, if not outright kill, these cookie-less tracking techniques. Given your knowledge of the problem, I think you are aware of the addons, but for anyone else reading along who wants to start to take control back themselves rather than rely on the political process to come up with a "compromise":

      noscript - http://noscript.net/
      Noscript is the heavy-hitter, with all of the settings turned up to the max, no javascript gets executed from any site and it won't even try to access those tracking sites like facebook and google analytics, much less pull in javascript code from them. But, running with that configuration can make the web a harsh and unlivable place due to all of the useful javascript that gets blocked too.

      ghostery - http://www.ghostery.com/
      Ghostery specifically blocks when one page pulls in javascript and other "bugs" from those tracking sites. It will even give you a quick list of the trackers on each page when it loads.

      I use noscript with most, but not quite all, javascript blocked in conjunction with ghostery to keep guys like facebook and doubleclick/google from tracking me. Of course I block all cookies and do other things too, those two are just the most pertinent to the discussion.

      --
      When information is power, privacy is freedom.
    20. Re:Facebook opt-out by Anonymous Coward · · Score: 0

      Not using it means *not using it*. It means not loading their content no matter what web site it is presented on. It means taking responsibility for what YOUR computer is doing.

      "Google Analytics is most certainly used to track a large swath of the web" ... for only those who don't care enough to avoid running their scripts. For those who control their own computers, this is not a factor.

      This one simple thing invalidates your entire post.

    21. Re:Facebook opt-out by Anonymous Coward · · Score: 0

      > slashdot's sever will do whatever they tell it to do, including sending their tracking data directly to the highest bidder.

      Which is fine, because slashdot knows nothing about me. Not even my IP address nor the country from which I am currently posting. You are correct, what they do with their collected data is their business, but it does not concern me because I chose not to be represented in that data set.

      For those who do elect to be represented in it, that is their right and their choice.

    22. Re:Facebook opt-out by Anonymous Coward · · Score: 0

      Just like the Amish opted-out many other things...

      Turning this argument around: opt-out of enough services and you become Amish...

    23. Re:Facebook opt-out by stanlyb · · Score: 1

      It is funny that at the moment you did write your comment, you actually let two TRACKERS to catch you. Google Analytics and AddThis. Funny, aint?

    24. Re:Facebook opt-out by L0rdJedi · · Score: 1

      Also allows use of heat vision to monitor inside houses for police.

      A warrant is still required for this. Otherwise, it is illegal search and seizure.

    25. Re:Facebook opt-out by VortexCortex · · Score: 1

      To riff on your post - there are firefox addons that significantly reduce, if not outright kill, these cookie-less tracking techniques. Given your knowledge of the problem, I think you are aware of the addons, but for anyone else reading along who wants to start to take control back themselves rather than rely on the political process to come up with a "compromise":

      noscript - http://noscript.net/

      Yes, Noscript is very useful -- In fact, it implements the very "DNT:1" HTTP header that I mentioned -- Firefox4 does (my build does, not sure if all Firefox4 versions do, but the current trunk & nightly builds do. Microsoft has said that IE9 will support the anti-tracking header. Google chrome of course will not -- and that my friend's is why I don't use chrome (I have an ugly Chromium patch that adds this feature though!)

      Here's a PDF if you would like to read more about the DNT:1 header.

      ghostery - http://www.ghostery.com/ Ghostery specifically blocks when one page pulls in javascript and other "bugs" from those tracking sites. It will even give you a quick list of the trackers on each page when it loads.

      I use noscript with most, but not quite all, javascript blocked in conjunction with ghostery to keep guys like facebook and doubleclick/google from tracking me. Of course I block all cookies and do other things too, those two are just the most pertinent to the discussion.

      Of course, this doesn't keep the partners of Facebook and Google/doubleclick from tracking you. Imagine if slashdot and othe sites you visit were paid a small fee per line of their server logs -- No sort of client side solution will stop them from tracking you this way short of not using the web. (What if they partner with your ISP!?)

      Unfortunately legislation is the only answer -- Without any monetary penalties for ignoring our privacy demands, these companies will continue do just that.

      The DNT:1 header tells Slashdot and any 3rd party hosts that your user information should not be saved -- This nips the problem in the bud, as evidenced by the outcry of some of the largest web-tracking companies.... If it wouldn't work, they wouldn't care!

    26. Re:Facebook opt-out by sqrt(2) · · Score: 1

      Or block all scripts except the ones you authorize. Noscript does this.

      --
      If you build it, nerds will come. Soylentnews.org
    27. Re:Facebook opt-out by sodul · · Score: 1

      Why use cat ? Grep can read the file and it is shorter to type.

    28. Re:Facebook opt-out by Anonymous Coward · · Score: 0

      I see. I thought the other AC believed the two domains to be redundant. A reason for using cat with grep is that you don't have to remember whether the pattern or the file comes first as the arguments to grep. It becomes obvious when you remember that grep can work on a list of files, but in a hurry cat | grep is always right.

  8. Consumers by Allicorn · · Score: 2

    I don't recall agreeing to the change from "Netizen" to "Consumer"...

    --
    OMG!!! Ponies!!!
    1. Re:Consumers by betterunixthanunix · · Score: 4, Insightful

      Welcome to the 21st century; living under that rock must have really been tough. These days, the Internet is not about netizens politely sharing information and having vigorous discussions, it is an adversarial game designed to extract the maximum amount of money from you.

      --
      Palm trees and 8
    2. Re:Consumers by Culture20 · · Score: 0

      It is an adversarial game designed to extract the maximum amount of information from you. The money comes after the ??? step. So many companies are just buying and selling copies of information, and very few actually do anything useful that people will pay for with that information.

    3. Re:Consumers by betterunixthanunix · · Score: 1

      Actually the money comes right after the information step. Business make more money when they advertise to people who are more likely to buy their products. Investors make more money when they spot the next trend before everyone else. Entertainment companies make more money when they know what sort of entertainment people actually want.

      In the end, the goal is to get your money, which starts by knowing as much about you as possible. That is how MTV made so much money: they figured out how to get teenagers to tell them what sort of music they wanted, and then they advertised that music to those teenagers (and then they began advertising everything else too). That is why Google has made so much money: they figured out how to fine tune advertisements, how to find trends, and how to collect lots of information about consumers. That is why everyone thinks Facebook is worth so much money: people are literally handing their entire life stories over to Facebook and agreeing (perhaps without being aware of it) to allow Facebook to use that information in whatever manner they see fit.

      --
      Palm trees and 8
    4. Re:Consumers by Luckyo · · Score: 3, Insightful

      The change is from "Netizen" to "Product". You're not the consumer - companies your info is sold to are. You are the product being consumed.

    5. Re:Consumers by Homburg · · Score: 1

      How is it "adversarial"? What interest do I have in companies not having this information? What harm does it do me if they do have it?

    6. Re:Consumers by Anonymous Coward · · Score: 0

      Soylent Green is people!

    7. Re:Consumers by Anonymous Coward · · Score: 0

      The change is from "Netizen" to "Product". You're not the consumer - companies your info is sold to are. You are the product being consumed.

      Solylent green is people!

    8. Re:Consumers by betterunixthanunix · · Score: 1

      Well, in a strictly economic sense, if your information is valuable then you would prefer to get more for it -- the fact that nobody is interested in charging a fee to access their websites, and would rather surreptitiously get information about you, suggests that your information is more valuable than what you would be willing to pay to visit their website, and so you are in fact taking a loss when they sell your information (since your information ceases to be valuable once it has been sold to someone else i.e. you cannot get the money for the information by selling it on your own).

      Any situation in which two parties have opposing interests is an adversarial game. War is the classic example, as are economic systems and markets, and various scenarios in security engineering can be modelled as adversarial games. In the case of websites tracking you, your interest is in getting as much access to websites for the minimum cost possible, and the website operators' interest is in making as much money from your use of their websites as possible. The game is actually more complex, since there are multiple users and operators who may work together in various ways (e.g. Tor is multiple users cooperating to defeat tracking strategies, Google may pay other websites to display Google's advertisements, etc.).

      --
      Palm trees and 8
    9. Re:Consumers by lennier · · Score: 1

      I don't recall agreeing to the change from "Netizen" to "Consumer"...

      We're all Netizumers here in the postironical metacyberversespace Two Point Oh, chummer.

      Jack another microsoft into my cortical socket, would you?

      --
      You are not a brain: http://books.google.com/books?id=2oV61CeDx-YC
    10. Re:Consumers by athenaprime · · Score: 1

      How is it "adversarial"? What interest do I have in companies not having this information? What harm does it do me if they do have it?

      Well, for starters, there's more than likely someone eyeballing it who may or may not be working for way too little and not averse to kickbacks for quietly sharing or letting slip some information to, say, an employer, a bank, or a health insurance company. Why *have* you been doing extensive searches on a certain type of kidney disorder lately? And look--you've visited your doctor more than the usual lately. And gee, sorry about that, but you've just become a risk that the insurance company and employer can't afford to take, so sorry about losing your job for a trumped-up reason, but you see, there's no real harm in these companies having this information.

  9. Re:Breaking News by rgo · · Score: 3, Informative

    WARNING!!! TROLL POST.

    Do not click the link of the parent post or your stomach will suffer!

  10. Well, okay by 93+Escort+Wagon · · Score: 5, Funny

    Google may have said that - but I'm sure they said it in an un-evil voice.

    --
    #DeleteChrome
    1. Re:Well, okay by Anonymous Coward · · Score: 0

      Lol

    2. Re:Well, okay by assertation · · Score: 1

      I watch the TED and Google Talks youtube channels, where I see idealistic Google employees all of the time giving sanctimonious talks about mixing higher ideals with business.

      If they want to continue to be taken seriously they need to clean up some of Google's business practices and apologize for some of the company's more egregious ethical transgressions like suppressing information about Tianamen Square on the Chinese version of Google.

    3. Re:Well, okay by kbs · · Score: 1

      "I'm sorry, Dave, I'm afraid I can't do that."

      --
      yours,
      kbs
    4. Re:Well, okay by Snufu · · Score: 1

      Possibly. But if they ever slip up and use the evil voice, we'll know for sure.

  11. ESA!? by Anonymous Coward · · Score: 0

    As in European Space Agency?

    1. Re:ESA!? by Plombo · · Score: 1

      No, the Entertainment Software Association. Think RIAA/MPAA, but for video games.

  12. Translation by ljw1004 · · Score: 2, Insightful

    Translation: "Our business model is founded on doing stuff to consumers that they don't want. Please let us continue doing it."

    1. Re:Translation by betterunixthanunix · · Score: 4, Insightful

      I have said it elsewhere, but...the Internet has now become an adversarial game. "Consumers" do things that corporations like Google do not want either -- "consumers" make use of websites and run up bandwidth, power, and personnel fees, and try to do so without paying anything for it. The corporations thus try to force consumers to provide them with revenue, and have turned to things like tracking your use of the Internet and selling that data to marketers.

      The solution will not be found in the law; it will be found be returning to a peer-to-peer Internet and leaving this "consumers getting services from corporations" model behind us. Sadly, a peer-to-peer Internet would require users who took the time to actually learn about their computers, which I doubt we will actually see any time soon.

      --
      Palm trees and 8
    2. Re:Translation by somersault · · Score: 0

      Companies are going to keep marketing. People are going to keep buying stuff from them. I don't see what's wrong with getting some free services out of that if companies like Google and Facebook are going to provide them.

      Even when I don't have adblock running, I don't feel like I'm somehow being raped just because the ads are *gasp* targeted. I prefer targetted ads to generic ones - at least there's a small chance I may see something cool that way.

      --
      which is totally what she said
    3. Re:Translation by betterunixthanunix · · Score: 3, Insightful

      The problem with tracking and targeted advertising, as far as I am concerned, is that it makes our 4th amendment rights just a little less meaningful. The government has already started turning to some of these companies to request information that they would otherwise require a subpoena or warrant to obtain, and they are now able to get that information without any court order. On its own that might not seem to be such a terrible thing; the problem is that it makes it easier for the government to pass more laws and imprison more people, which is the sort of thing the constitution is supposed to protect us from.

      Another, more philosophical issue is that the Internet was originally envisioned as a peer to peer system, with people around the world communicating with each other and working together. The fact that we are now speaking in terms of "consumers" who seek "services," and that those "services" must be paid for by tracking "consumers" is an indication of the failure of that ancient ideal. Instead of empowering people, the Internet has just reinforced the consumer oriented mindset; rather than solving problems on their own or working with others to find a solution, people just wait for a service that provides the solution to them and never bother to use their own minds.

      --
      Palm trees and 8
    4. Re:Translation by Dr+Herbert+West · · Score: 1

      Exactly.

      As betteruixthanunix said, it's more difficult to get a warrant to search someone's house than it is to ask (not subpoena, just ask) one of these data aggregators to turn over all their data. The problem for me isn't so much the loss of privacy to the ad networks (you got that anyway every time you signed up for a magazine subscription back in the day) it's the potential for abuse by overzealous/lazy government agencies and law enforcement that want to let profiling and data mining take the place of doing their actual jobs. I would feel a lot better about the whole thing if there was a clear cut line defining WHERE, WHEN, and to WHOM this information could be made available. And severe penalties for crossing this line.

      And no, one line of text buried in a 500000 character EULA does not count.

    5. Re:Translation by Anonymous Coward · · Score: 0

      While I agree that where tracking leads is the issue this law doesn't change anything in a meaningful way. You can already opt out of tracking by managing cookies and disabling 3rd party cookies goes a long way to stop the issue entirely. So from that front it all it does is shifts the burden to the trackers while only slightly simplifying things for end users. As for the big brother issues it doesn't do anything since the information will still be collected for the vast majority of people.

      What is really needed are laws that require the information to be considered your property and require a warrant.

    6. Re:Translation by Anonymous Coward · · Score: 0

      Better translation: "Our business model is founded on consumers not knowing we're doing stuff to them that they probably don't want. Please don't require us to inform them and give them a choice."

    7. Re:Translation by simplejak · · Score: 1

      Your argument is flawed. Consumers do NOT do things that corporations do not want. As the rules of the game stand, consumers are using services that are willingly provided by corporations in exchange for their privacy (grudgingly, or unknowingly). This law (as I understand it) empowers consumers with the CHOICE to decide how they should pay for the services they use.

    8. Re:Translation by bonch · · Score: 0

      One wonders how long before Google's supporters finally figure this out. Android, Chrome...it all has a purpose.

    9. Re:Translation by Anonymous Coward · · Score: 0

      "Sadly, a peer-to-peer Internet would require users who took the time to actually learn about their computers"

      I totally agree, and you can point the finger straight at the Mactard generation. "It just works" because the company you bought it from assumes you're too big of an idiot to let you out of their sandbox.

    10. Re:Translation by marnues · · Score: 1

      I know how my computer works, but I have better things to do with my time than configure it/server settings. I did that in college and don't feel the need or desire to do so again. Your changes would not help the majority of internet users, including many who share your skills. We do not share your values.

  13. FUD by onyxruby · · Score: 0, Troll

    The definition of FUD in the dictionary needs to be updated with this as the cited example.

  14. Re:Breaking News by MyLongNickName · · Score: 1

    Worse than Goatse.

    --
    See my journal for slashdot ID's by year. Mine created in 2005. http://slashdot.org/journal/289875/slashdot-ids-by-year
  15. Silly by 0123456 · · Score: 4, Insightful

    'Opt-out' is kind of pointless anyway because it will require a cookie to say you've opted out, which can be used to track you. The only law which would make sense is requiring people to opt-in to being tracked.

    1. Re:Silly by cronco · · Score: 2

      Why would it require a cookie for that? Wouldn't the "do-not-track" header be enough for that?

    2. Re:Silly by Fastolfe · · Score: 1

      How would a cookie "opted_out=true" be used to track you, unless you were the only one that opted out?

    3. Re:Silly by Anonymous Coward · · Score: 0

      Double opt in - I sign in at your website giving you my email address, you send me an email to which I must reply
      by clicking a link or copying a code. Then you can start sending me your "information"

      Otherwise no.

      However did the economy get along before our every motion was tracked cradle to grave?

    4. Re:Silly by AmberBlackCat · · Score: 1

      They could just make the site work without cookies. If the user's browser has cookies disabled, that's an "opt-out". If the browser has cookies enabled, that's an "opt-in". That works especially well since all of the top browsers let people have separate cookie settings for each website.

    5. Re:Silly by Bing+Tsher+E · · Score: 1

      I'd like to seen an opt-in whitelist instead.

      Suck on that, server-owners.

    6. Re:Silly by BJ_Covert_Action · · Score: 1

      Never expect California legislators to write a law that makes sense. They specialize in writing laws that don't actually solve a problem, but make all of their constituents feel like the problem has been solved. We, as a state, have mastered this useless feel-good legal scheme to a fine art over the past few decades.

      I should note, however, that we do, unlike some other states, at least make an attempt to develop a legal framework that addresses modern moral and ethical questions, even if it is a flawed framework in the end.

    7. Re:Silly by Anonymous Coward · · Score: 0

      This whole Do-Not-Track thing is headed by Mozilla:http://dnt.mozilla.org/ and it would actually be an HTTP Header.

      Also because Google's legal dept. says one thing does not make the entire company evil. As a corporation Google is responsible to shareholders meaning they have to maximize profit. This puts them in an awkward position as several engineers at Google want to give everything away for free and make some really awesome stuff. At the same time the marketing people work against the engineers... It's interesting... I have a hard time saying the company as a whole is evil... but it does have a somewhat threatening ideology of late.

    8. Re:Silly by Anonymous Coward · · Score: 0

      That was exactly the same thought I had when perusing the summary. Their problem would be negated as, unless they're clueless and/or stupid, nobody in their right mind would opt-in. Therefore less people need to be paid to deal with the tracking data, and this is a non-issue.

      QQ guys, nobody cares.

    9. Re:Silly by purpledinoz · · Score: 1

      So I'm running Firefox with NoScript, Cookie Monster, Better Privacy, and Ad Block. What would this legislation add? I suppose they could be tracking my IP address, but since I'm on a DSL connection, it changes all the time. It seems to me the best way to not be tracked online would be to make improvements to browsers in such a way that cookie and LSO management is easy to use for the masses.

  16. Interesting group of signers by spopepro · · Score: 5, Interesting

    I found it interesting who was on the list and who wasn't.
    -Experian is but Fair Issac (who has a couple of offices near here) isn't.
    -Amex is but Visa, one of the Bay Area's largest employers, isn't.
    -Many insurance companies. I know past behavior is important to these companies, but web tracking? I don't know enough to see why this is worth fighting for on their end.
    -California Assoc. of Licensed Investigators. Probably the only honest ones on the list. "We want to be able to track you, because, um, we track people. That's what we do."

    So I wonder if some of the companies that aren't on here don't care, weren't asked, or actively don't want to be on a list with PR nightmares like the MPAA.

    1. Re:Interesting group of signers by betterunixthanunix · · Score: 4, Interesting

      Many insurance companies. I know past behavior is important to these companies, but web tracking? I don't know enough to see why this is worth fighting for on their end.

      Well, if you are someone who happens to frequent forums where people discuss depression and suicidal thoughts, you are probably not the person that the insurance company wants to offer a life insurance policy to; they might not advertise as heavily to you as to other people.

      California Assoc. of Licensed Investigators. Probably the only honest ones on the list. "We want to be able to track you, because, um, we track people. That's what we do."

      Congratulations on having written a comment that will be added to my personal "list of favorite /. comments."

      --
      Palm trees and 8
    2. Re:Interesting group of signers by mkiwi · · Score: 2

      Noticeably absent from the list is Apple. Queue the flame war.

    3. Re:Interesting group of signers by Sir+Mal+Fet · · Score: 1

      About the insurance companies: from several years they have been developing techniques to improve insurance pricing using the information available on the internet. I work in credit risk and data mining, so I've discussed the issue with some of the people working in the industry (the credit history is also used to price insurances). The main idea is that the "risky" behaviour can be detected if the browsing history of the person is disclosed, so tracking and profiling people is a potentially useful and profitable idea... to them obviously.

    4. Re:Interesting group of signers by UBfusion · · Score: 1

      Very interesting list, especially the last entry, which raises the question: Why does an Investigator need to be licensed and Google/Facebook need not?

      The latter also collect information about citizens, their whereabouts, their browsing habits, their marital status, their ex-marital relationships, they even collect (decent or indecent) pictures of their family and friends. This data is also validly used to fire employees in the private and public sector, and most important than all, also counts as legit evidence in courts. Is it because a "Licensed Investigator" is not supposed to sell his findings to other interested parties? Or is it because a "machine" (a computer farm) is not considered by the law as having the potential of breaching personal rights?

  17. Re:Breaking News by Anonymous Coward · · Score: 0

    I never understood why people (especially on /.) would click on a shortened url. Even though my machine is pretty resistant to exploits and malware, blindly following links seems a bit like roulette to me. Not to mention the possibilites of the url leading to child porn or 2girls, goatse etc. what has been seen cannot be unseen.

  18. Who signs with a black square? by Anonymous Coward · · Score: 0

    I find it odd that Facebook, Aol, Yahoo, American Express, ValueClick, Amway, Experian, USANA all provide a joint "signature block."

    I also wonder who are the 3 companies who signed with black squares. Is this the modern "X" for companies who can't spell?

    Finally, this letter is written in MS Word with Arial font and the actual author of the paper did not sign his name. If I received a letter like this, I wouldn't even take it seriously.

  19. Re:Breaking News by Anonymous Coward · · Score: 0

    Wow. Mods are idiots. The link goes to Bing.

  20. do not track: it seems like the world is insane by Anonymous Coward · · Score: 0

    It has been pointed out repeatedly and correctly many times on Slashdot that "do not track" as a polite request is idiotic. The real way to avoid this lies with a combination of client security (not loading tracking webbugs or running tracking scripts), using an IP masking proxy, and using a generic user-agent string. Otherwise, it cannot be trusted, and agencies outside US law can still track you, as can those inside the US who don't heed the string. It only works against "white hats".

    At the moment, doing those things requires some knowledge, but they could be encapsulated by browsers into an easy single button along the lines of "do not track", but WITH REAL TEETH.

    Why is all this energy put into something that is fundamentally broken, a mere header that asks nicely, rather than gives no choice? It seems to me like the world has gone insane sometimes.

    1. Re:do not track: it seems like the world is insane by Ihmhi · · Score: 1

      Well, if we're going along with idiotic things that are pointed out many times...

      The common saying on the matter here is "Use crypto/VPN/IP spoofing/etc.". Until the day comes that it's an easy program that any idiot can install and run, it won't work. A lot of this sort of software that's oriented more towards the technical types tends to be lacking on the user-friendliness front.

    2. Re:do not track: it seems like the world is insane by Anonymous Coward · · Score: 0

      > Until the day comes that it's an easy program that any idiot can install and run, it won't work.

      I completely agree. That was what I meant by making it as easy to do as checking a single checkbox. But the point
      is that it shouldn't be a polite request not to track, it should be enforced because the information *is not being leaked*.

      The law is a far more fragile way to do this than enforcing it by technical means. But somehow all the energy seems to be around the fragile legal solution that won't even work in jurisdictions that law doesn't apply in.

    3. Re:do not track: it seems like the world is insane by suranyip · · Score: 1

      incognito mode in chrome/chromium/srware iron seems to work quite well...

  21. Re:Breaking News by MyLongNickName · · Score: 1

    I love how you got a +5 and I got a Troll mod. Definitely made my day :)

    --
    See my journal for slashdot ID's by year. Mine created in 2005. http://slashdot.org/journal/289875/slashdot-ids-by-year
  22. How about trying paid service? by rmdyer · · Score: 2, Informative

    Does it not occur to some internet companies that I may actually be alright with um, oh I don't know, PAYING THEM for the services they offer, instead of being tracked and advertised to? Or are they too afraid of making money the traditional tried and true way of customers paying for their "apparently" superior offerings.
    I mean if the only way a company can make money is by tracking and advertising to people then what business does a company like that have being on the stock market? Apparently they've just admitted in this "protest letter" that they really have no products or services that are worth being "sold".

    1. Re:How about trying paid service? by BrianRoach · · Score: 4, Interesting

      What you're likely to see if this comes to pass is that people who "opt out" are then bitching that they now have to actually, you know, PAY for things like email, search, social networks, etc, just like in the good 'ol days when GEnie, compuserve, AOL, Prodigy, and your local ISP were charging by the hour for access.

    2. Re:How about trying paid service? by cdrguru · · Score: 3, Informative

      Pay for something on the Internet? How quaint. Nonsense. People have grown up with the idea that the Internet is free and they aren't about to start paying now. No matter what.

      We've spent the last 15 years figuring out ways to get money from people without their knowledge or consent. Google has become very, very good at it. There is no way we are going to return to a model where people willing pay money for services that were previously free. Not going to happen.

    3. Re:How about trying paid service? by Kenja · · Score: 2

      You are unclear on what the service is. The service is information about you. You are the product. The customer is advertisers and other leeches.

      --

      "Have you ever thought about just turning off the TV, sitting down with your kids, and hitting them?"
    4. Re:How about trying paid service? by Anonymous Coward · · Score: 0

      If you pay for something, you have an account. And if you have an account you can be sure they won't destroy any account logs (even if they're required to, I'm sure they'll be caught keeping them time and again and invent an excuse that's either 'well we anonymized the data', 'we actually backed it up / included it in our marketing research by mistake' or the 'deleting these logs would endanger the privacy of the account holder').

    5. Re:How about trying paid service? by Ihmhi · · Score: 2

      I think this falls under what I call "the Cable TV Conundrum".

      When Cable TV came out, one of the big selling points was "no commercials!" How did that work out for us? It started out that way, sure, but pretty soon they cable companies learned they could charge us for the stations and run commercials, basically double-dipping.

      The same thing happens with websites. Show ads to free users? Sure. Show ads to pay users? Why the hell not. Even with stuff like tracking, it makes sense to track your paid users above all others - those who pay tend to be the heaviest users with the most disposable income.

      So even with an opt-out, sure you might not, say, see any ads on a website once you've logged in. But I'd bet dollars to donuts that they're still tracking you and collecting data silently in the background.

    6. Re:How about trying paid service? by maxwell+demon · · Score: 1

      Even with stuff like tracking, it makes sense to track your paid users above all others - those who pay tend to be the heaviest users with the most disposable income.

      Not only that. They are even easier to track than others, because without revealing your identity you cannot use the paid-for service.

      --
      The Tao of math: The numbers you can count are not the real numbers.
    7. Re:How about trying paid service? by Anonymous Coward · · Score: 0

      Indeed, B2B selling customers as product probably summarizes the essence of how Internet is most profitable today. It wasn't because the Internet was made for businesses. But when the businesses minds couldn't help but notice opportunities in the Internet, it's not surprising to see them all jumping into it.

      The reason we have such a situation today ultimately have something to do with effort and return: exchanging information and improving productivity with Internet is so much easier, but still not easy enough so the benefits could be reaped efficiently without requiring lots of people spending full-time jobs on servicing. Any specific business models, like the current advertisement-centric one, just naturally brewed out as the most competitive and efficient way.

      So if there really is anything wrong or problematic with such models, it probably won't easily go away by efforts on the surface. But a lot of new solutions might suddenly surface overnight, if a major event like a technological breakthrough, or a catastrophe, or something else changed certain fundamental conditions involved in the situation. I believe there are people who have been thinking along those lines.

    8. Re:How about trying paid service? by Bing+Tsher+E · · Score: 1

      And the opponents of 'Do-Not-Track' are pissing all over themselves because they know this is another 'Causes Cancer in California' thing. Once California institutes it, it will become the regulatory norm that every other political entity follows.

    9. Re:How about trying paid service? by Jah-Wren+Ryel · · Score: 1

      So even with an opt-out, sure you might not, say, see any ads on a website once you've logged in. But I'd bet dollars to donuts that they're still tracking you and collecting data silently in the background.

      That problem has become the number one reason why I won't pay for any web services. I give them money but I can't trust them not to turn around and use the additional information that usually comes with payment (full name, street address and the state of being actively ogged into the website for starters) to stalk me even more than they do the non-paying users.

      Ironically, anonymous cash would really help to restore trust here.

      --
      When information is power, privacy is freedom.
    10. Re:How about trying paid service? by Graymalkin · · Score: 1

      Companies like Facebook and Google like the "free service with tracking" model because the only cost to new customers is their privacy which is often charged so subtly they don't notice it's missing. They can also resell their user' information in perpetuity even if they stop using the service since they've got an archive of all their activity. A subscription fee is only usable once but demographic and tracking data can be used forever.

      The ultimate advertising service will be one where Google or Facebook can predict with reasonable certainty viewers will buy a service or product giving the advertiser a massive conversion rate. Right now an advertiser can only hope for a fraction of a percent conversion rate (someone buying the advertised thing). Facebook and Google would love to be able to tell advertisers exactly what people will buy and will do just about anything to collect that information.

      --
      I'm a loner Dottie, a Rebel.
    11. Re:How about trying paid service? by Anonymous Coward · · Score: 0

      .. except how are you going to pay them? Isn't that going to be just as trackable?

    12. Re:How about trying paid service? by Anonymous Coward · · Score: 0

      For You to pay them, they must provide a valuable service. Ad revenue avoids that pitfall.

      CAPTCHA quaint. there are times I'd swear those things are sentient...

    13. Re:How about trying paid service? by L0rdJedi · · Score: 1

      I think this falls under what I call "the Cable TV Conundrum".

      When Cable TV came out, one of the big selling points was "no commercials!" How did that work out for us? It started out that way, sure, but pretty soon they cable companies learned they could charge us for the stations and run commercials, basically double-dipping.

      The commercials are inserted by the networks. This is why, when watching a local channel, you will see ads for local services. It's also why a Dish customer may see ads for DirecTV. And a Time Warner customer may see ads for Comcast. Or do you really think that if Dish is adding the ads that they're going to put in an ad for a competitor?

      The big point of "no commercials" was that you could sit down and watch a movie on HBO without "commercial interruptions" which is still something special on network television. They were also pushing "video on demand" ie PPV.

    14. Re:How about trying paid service? by fatalGlory · · Score: 1

      Its not actually that ridiculous. I pay for hosting for my personal website now, and have done for about six years. This hosting includes email, there's no reason it couldn't include calendaring, social-networking, etc. through some open source web apps. I still primarily use gmail, mainly because I genuinely think they're less likely than me to screw up the backup procedure, lol. But it has crossed my mind a number of times to go entirely self-hosted. I don't necessarily mind targeted advertising either. It tends to be a lot more tasteful than non-targeted advertising for some crazy sexual performance product.

      --
      Censorship is the opposite of education. If neo-darwinism were defensible, people would not need to try and censor ID.
    15. Re:How about trying paid service? by bill_mcgonigle · · Score: 1

      Ironically, anonymous cash would really help to restore trust here.

      Agreed, though not really too ironic - non-tracked money ought to be obvious to people as a good thing for not being tracked.

      Please ask your Congressman to co-sponsor the Free Competition in Currency Act.

      --
      My God, it's Full of Source!
      OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
    16. Re:How about trying paid service? by Anonymous Coward · · Score: 0

      I really really hope that this goes through and all the companies make people opting out pay for services. It'll make people aware that shit isn't free and it'll make it possible to actually compete with aps that aren't just running off an ad revenue model.

    17. Re:How about trying paid service? by Ihmhi · · Score: 1

      This isn't as true anymore. Nowdays you can essentially get pre-paid credit cards backed by a company like Visa. So you really don't have to put in your full details.

  23. Unconstitutional? by houghi · · Score: 1

    Since when did it say "We the companies?". Wait, never mind. People have been handing over the power to companies for glass beads and nice promises since many years.

    --
    Don't fight for your country, if your country does not fight for you.
    1. Re:Unconstitutional? by currently_awake · · Score: 1

      The state is limited by the STATE constitution, the federal gov by the federal constitution.

    2. Re:Unconstitutional? by Raffaello · · Score: 1

      To be more precise, the usual argument made is that enacting such a law would constitute a barrier to interstate trade, and the US Constitution gives sole power to regulate interstate trade to the Federal Government.

      IOW, such a law would likely be constitutional, but it may well require Congress and the President to enact it, not the California legislature and Governor Brown.

    3. Re:Unconstitutional? by thejynxed · · Score: 1

      Seeing as how every single one of those companies who signed, have headquarters in California, I don't see how they can cry unconstitutional barrier to trade, when the proposed law is dealing with California residents only. I could see this happen if they were trying to apply it to say, Oregon residents....

      --
      @Mindless Drivel: 100% of Twitter posts ever Tweeted.
    4. Re:Unconstitutional? by hedwards · · Score: 1

      It gets a bit iffy when states regulate businesses that do business in multiple states. There is a body of precedence to cover much of it, but the courts still haven't caught up with more recent innovations that have come from the internet so I'd expect it to be a while to firmly establish what the rules are and how the various constitutions apply.

    5. Re:Unconstitutional? by clem.dickey · · Score: 1

      If it is unconstitutional, why are the companies complaining? Let the legislature pass the law and then the MPAA et al. can take constitutionality up with the courts. Except that the companies would have to hire a law firm to represent them in court.

    6. Re:Unconstitutional? by Anonymous Coward · · Score: 0

      Logically you are completely correct, but since Wickard v. Filburn - http://en.wikipedia.org/wiki/Wickard_v._Filburn the Commerce Clause has been the swiss army knife that can be used to fit any situation.

  24. Re:Breaking News by h4rr4r · · Score: 1

    You think bing is not doing the same fucking thing?

    Are you stupid or do you work for them?

  25. Unconstitutional? by phantomcircuit · · Score: 1

    Is that a joke? How is the state government requiring businesses licensed in the state to do something like this unconstitutional?

  26. Wait what? by future+assassin · · Score: 4, Insightful

    'The measure would negatively affect consumers who have come to expect rich content and free services through the Internet

    Lets forget about free services, why do you need to store my info if I pay for your rich content service. I'm more then happy to enter my CC details every time I need to renew your service.

    would make them more vulnerable to security threats.

    Sony? If my personal info is not stored anywhere how am I at risk to security threats?

    --
    by TheSpoom (715771) Uncaring Linux user here. I have nothing to add to this but please continue. *munches popcorn*
    1. Re:Wait what? by betterunixthanunix · · Score: 3, Insightful

      Lets forget about free services, why do you need to store my info if I pay for your rich content service.

      Probably because your information is worth more than what you are willing to pay for the service.

      --
      Palm trees and 8
    2. Re:Wait what? by Anonymous Coward · · Score: 0

      I think they are referring to all the free pop up virus scans.... now those are valuable. Hell, its so good, my C: drive has been scanned 10 times this week and i'm on an iPad. Probably saved me hundreds of hours of reformatting my "C:" drive to wash then clean myself. How do you like dem cookies......

    3. Re:Wait what? by am+2k · · Score: 1

      If my personal info is not stored anywhere how am I at risk to security threats?

      Well, if you consider the transport connection more insecure than the server (so I'm not talking about Sony here), that's actually true. If your connection is potentially compromised, it's better to not transmit the cc details for every sale.

    4. Re:Wait what? by hedwards · · Score: 1

      I'm always shocked by the sites I pay for in one way or another that have advertisers as well. Seems to me that if the business is selling things to me and I'm paying, that I shouldn't also have to put up with advertisements for other sites, worst ones are the ones with tracking and no ads, and no particular explanation or apology for it.

    5. Re:Wait what? by slashqwerty · · Score: 1

      I'm more then happy to enter my CC details every time I need to renew your service.

      If you have to enter your credit card details to renew the service you can be tracked. If you have to identify yourself to associate with the account you paid for you can be tracked. I would rather a site follow a cookie that gets deleted as soon as I close my browser than to follow a cookie that ties back to my real name and address.

    6. Re:Wait what? by L0rdJedi · · Score: 1

      'The measure would negatively affect consumers who have come to expect rich content and free services through the Internet

      Lets forget about free services, why do you need to store my info if I pay for your rich content service.

      Since when do you pay to use Facebook or Google? Are you a business using Google Apps? If not, you're getting rich content, for free. The only thing you're paying for is the Internet connection to get there.

  27. Stupid consumers by ichthus · · Score: 1

    If, indeed, these consumers "have come to expect rich content and free services through the Internet", then they won't likely opt-out, will they. And, "would make them more vulnerable to security threats"? Really? By keeping their location private? What a load of crap.

    Usually, it's legislation that tends toward treating citizens as if they're too stupid to think for themselves. In this case, it's private industry asking the government to do so.

    --
    sig: sauer
    1. Re:Stupid consumers by calmofthestorm · · Score: 1

      It's clearly fud but my guess is that they're claiming that having your personal data on your hard drive is less safe than on the cloud and, for the average computer user, they may well be correct.

      --
      93rd rule of Slashdot: No matter how obvious my sarcasm is, my comment will be taken seriously by someone.
    2. Re:Stupid consumers by the+eric+conspiracy · · Score: 1

      Well, if you opt out of tracking then how are you going to use an site without sending your access credentials across the net every time you load a page?

    3. Re:Stupid consumers by ScrewMaster · · Score: 1

      It's clearly fud but my guess is that they're claiming that having your personal data on your hard drive is less safe than on the cloud and, for the average computer user, they may well be correct.

      The problem is that in most cases it's stored on both.

      --
      The higher the technology, the sharper that two-edged sword.
    4. Re:Stupid consumers by ichthus · · Score: 1

      Your question doesn't make any sense. Access credentials have to be sent, regardless of whether your location data is available -- and regardless of who's transmitting it.

      Also, I trust myself to keep my data safe far more than any cloud or online database (see Sony online.)

      --
      sig: sauer
    5. Re:Stupid consumers by betterunixthanunix · · Score: 1

      Well, if you opt out of tracking then how are you going to use an site without sending your access credentials across the net every time you load a page?

      Sending access credentials should not be something that compromises your security. You know, like how I can send my SSH public key to dozens of different systems and not have to worry?

      --
      Palm trees and 8
    6. Re:Stupid consumers by the+eric+conspiracy · · Score: 2

      That requires establishing a linkage on the host between the public key and your identity. Zut alors! Your are now being tracked.

  28. it is opt out by fermion · · Score: 4, Insightful
    This means that a person cannot be tracked without their knowledge. These types of bills always destroy disreputable or legacy firns, but legitimate firms always finds a way to survive. In the case of Google and Facebook, they will merely have to gind an incentive to encourage people to not opt out. Both firms already do this. This why Google is succesful. While many end users have no problem turning off all the cookies for Yahoo and 2o7, because they provide no services that require cookies, I suspect the majority of people who use google and facebook have active cookies for these sites.

    I have said many bad things about Google, and now I add to that Google is officially a bloated and lazy firm, not capable of meaningful innovation. If it were it would not be pulling the 'lost jobs' argument. Such an argument is only made of irrelevant companies such as US auto makers and book publishers.

    Google, and to a lesser extent, facbook has made huge sums of money through consumer ignorance. What this is going to require that they share a bit more of those proceeds with the end user. Yes it will effect profits, and conceivably it will effect proficts enough that they will get out of the business, or leave california. Perhaps they can move to a desperate state like mississippi, and perhaps enough employee will follow. The reality is that California knows it has something that exists in few other places, and can enforce a code of conduct on the companies there. Othwise everyone would move 400 miles east to Nevada.

    --
    "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
    1. Re:it is opt out by Anonymous Coward · · Score: 0

      They are based in Ireland, where they pay taxes.

    2. Re:it is opt out by pipelinesafety · · Score: 1

      "Perhaps they can move to a desperate state like mississippi and perhaps enough employee will follow."
      Ummm... Looks like California is the more desperate one right now.
      http://www.bls.gov/web/laus/laumstrk.htm

  29. Rich content con job by Anonymous Coward · · Score: 1

    Why would someone want to waste time on flash rubbish that they are not looking for , This whole rich content thing is nothing short of a con an easy backdoor into your system for those that have no business being in your system .

    I have recently been asked to redesign 3 so called rich content sites for the simple reason they do not serve a purpose so they have gone back to the sanity of html css and java script and once again the sites actually do what they are supposed to do and whats more every single thing is within 3 clicks even archives that go back best part of 50 years..

       

  30. Whatever Acxiom wants, I'm against by Anonymous Coward · · Score: 0

    Whatever Acxiom wants, I'm against.

    These people were the slimy, IRL, version of google the last 30 years and most Americans have never even heard about them.

  31. You know what... by NecroPuppy · · Score: 2

    They had me nodding through that statement... The arguments being at least semi-reasonable. Right up until the last bit.

    How does an opt-out system make things -less- secure?

    Massive amount of obvious (but believable) self-interest, spoiled by trying to put a security spin on it that is total BS.

    --
    I like you, Stuart. You're not like everyone else, here, at Slashdot.
    1. Re:You know what... by Anonymous Coward · · Score: 0

      If big brother doesn't have access to everyone's information, obtained without warrant, how can the next security breach be avoided?

    2. Re:You know what... by Anonymous Coward · · Score: 0

      How does an opt-out system make things -less- secure?

      Opt-out means degraded service (because of no revenue), or fee-for-service.

      All the tin foil hat people who say "I'll pay for service" are saying that they prefer to submit payments and be tracked as having paid, rather than being tracked generically.

      Individual preference I suppose, but if you pay, I expect you'll still be tracked. Sort of like the existing business relationship exemption on the do-not-call phone legislation.

      This is less secure because the providers will have your payment and need to manage access control mechanisms. More poorly funded tinfoil hat based paywalls means more likelyhood of security breaches, with increased identity theft exposure.

      Of course the solution will be to legislate security standards for the payment and ACL mechanisms. If people believe that will be effective, how about legislating security standards for the existing data, and skip the part where every internet provider has to erect a paywall and collect payment data?

      For all the people who think that this "do not track" legislation is governmental altruism, get a grip. The internet is hurting or killing main stream media because advertising on the internet is more effective and is sucking the air out of their advertising stream. Very big dollars are trying to stop this trend.

      You're not seeing a lot of discussion in the MSM about the implications of do-not-track, are you? Just a whole lot of panic fodder. Funny how $$$ billion in revenue can impact coverage.

      Anon 'cause I'm in the biz.

    3. Re:You know what... by Anonymous Coward · · Score: 0

      Do not track turned on on your banks site, then customers complaining to the bank that they don't support Do-Not-Track. Combine that with inexperienced web developers and you could have an issue.

    4. Re:You know what... by CarlDenny · · Score: 1

      I assume they're talking about things like tracking where you use your credit card from to detect fraud/identify theft. Amex is on the list, and I think that' probably a valid concern and security tool for them. Presumably, at least some of the other companies have similar fraud concerns.

  32. Contract Law by PPH · · Score: 1

    Here's the thing with all of these sites. The 'free' content was originally provided with an 'understanding' that it would be supported by advertising revenue. Fine. I'll put up with banner ads and the occasional pop-up. But when these sites began selling my personal information, what they have done is to unilaterally modify the terms of this contract. Not only have they done so, but they are doing it with data that I may have entered before that ever announced (or possibly even envisioned) such a new business model. And they thing that they have a right to do so without telling me, giving me the right to refuse and retrieve all of my old data? Now IANAL, but this sounds like fraud.

    Try running a self storage company and, without telling anyone renting the lockers, that you'll be auctioning their crap off to bring in additional revenue. Then see how fast the sheriff shows up.

    --
    Have gnu, will travel.
    1. Re:Contract Law by cdrguru · · Score: 1

      Well, you started the escalation with ad blockers. And not clicking on ads. When the ad revenue dropped somewhere around 2000 everyone had to come up with a solution that didn't involve making people pay. Everyone over the age of 14 had already learned at home and school "all about the Internet" and how everything was free because it was ad supported.

      So with the pretty much global crash of ad revenue what alternatives were there? Government support for web sites?

      Google was built on the idea of collecting and selling marketing information along with a few ads here and there. The search engine is a false front that offers services that today consist of directing people to sites with ads - whos sponsors pay Google to put the ads up, whether they are clicked on or not. Also, Google gets to collect huge amounts of data that a lot of companies will pay large sums of money to have. Remember the whole Street View idea? Well, how much do you think DLink will pay to know what the market penetration of their routers vs. other companies' routers is in specific geographic areas? Do buyers in Beverly Hills prefer Belkin vs. South Central LA having more Netgear routers? What does that say about how DLink should change their marketing program? This information is incredibly valuable and is providing Google with a great income stream.

      Now if you can think up a way to get money from people's wallets without them ever knowing it was there in the first place, great. Tell everyone and maybe we can have a new Internet. Until that happens, customer information will be packaged and sold because there isn't anything else of value involved.

    2. Re:Contract Law by Anonymous Coward · · Score: 1

      Sometime around 2000 people started getting malware via ads, this is why much of the ad-blocking started in the first place (up until that time, it was merely an annoyance, after this, it was an infection vector and ads put your machine at risk), and of course, nobody was ever held accountable for these things like LOP.com, bonzi-buddy, CoolWebSearch and countless other junk, some of the "companies" involved in these things are very reminiscent of those that have later moved to the rogue AV market, and the practice of getting their "useful products" onto "end user" machines were in essence the same.

      You can't blame people for blocking things that largely just provide them with viruses and little else.

    3. Re:Contract Law by Anonymous Coward · · Score: 0

      What a self serving schmuck you are, how about you retire to cultivating carrots or something? Who was it really who escalated things? Uhu? Endless streams of pup-ups, pop-unders, trojans, spam, rootkits, dancing and jiggling ads that ate all available CPU and RAM, booby-trapped ads that installed crap if you clicked on them, and everything else that was done in the name of the holy profit? Who? The "consumers"?

      Go to hell you lowlife fucktard.

    4. Re:Contract Law by Anonymous Coward · · Score: 0

      I'm curious about Google in this case. I understand Google tracks me, knows everything about me, etc. I understood that they use this information to provide relevant ads through their ad service on all sorts of web sites throughout internet land. And that they sell ads via the service. What I didn't understand is that they were directly selling the data itself, not just the service to provide ads. Who buys data from Google?

    5. Re:Contract Law by Anonymous Coward · · Score: 0

      .. well they actually kinda do that. Abandoned storage lockers' contents are auctioned off all the time

    6. Re:Contract Law by PPH · · Score: 1

      Abandoned storage lockers' contents are auctioned off all the time

      In this case, the renter has taken the action (or inaction) that results in the auction by failing to make agreed payments. And in my experience, this is all a part of the original rental agreement.

      --
      Have gnu, will travel.
  33. Re:Breaking News by ScrewMaster · · Score: 1

    You think bing is not doing the same fucking thing?

    Are you stupid or do you work for them?

    I think he was just trying to be funny, and you read too much into it.

    --
    The higher the technology, the sharper that two-edged sword.
  34. heh by uberjack · · Score: 3, Insightful

    So much for "Don't be evil"?

    1. Re:heh by Anonymous Coward · · Score: 0

      You got that all wrong - it's "Don't! - Be Evil!"

    2. Re:heh by ex-googler · · Score: 1

      Yet another one. Why are you being moded insightful?

      Let's just repeat the blurp from above:

      A lot of current and old Google employees would be very happy if the "Google is not evil" meme went away. Google's mission is like any other company; maximizing their profits. Morals has yet to find its way into capitalism, and Google is no different. Having the "do no evil" phrase constantly repeated just sets expectations which cannot be met.

    3. Re:heh by Anonymous Coward · · Score: 0

      That is probably the funniest thing I've read online all day!
      You are such a creative person, full of unique and insightful commentary. I can only hope you got a hearty belly chuckle as well.
      Truly a masterpiece of poetry!

      Keep up the awesome work

  35. Do the advertisers really make more money? by NixieBunny · · Score: 1

    I used to pay Google to advertise my Nixie watches. Ho-hum results. Then time passed, and the Woz started to wear his Nixie watch when he talked in front of thousands of techno-geeks. I sell way more Nixie watches through Google's steering of folks searching for "woz watch" to my site, than I ever got by giving Google money for ads.

    --
    The determined Real Programmer can write Fortran programs in any language.
  36. If i where mozilla... by Anonymous Coward · · Score: 0

    ...i would offer 'em a deal: "You don't oppose the Do-Not-Track Flag, and we don't include adblock-plus *preinstalled* with 42 different subscribtions with Firefox5. Deal...?"

  37. Wow, I didn't know by DeusExCalamus · · Score: 1

    California had an economy; I thought they just had a clusterfuck.

    --
    "...Sleep comes like a drug in God's country Sad eyes, crooked crosses in God's country..."
    1. Re:Wow, I didn't know by FooAtWFU · · Score: 1

      California had an economy; I thought they just had a clusterfuck.

      Don't get me wrong, California has one of those too, but it also has Silicon Valley technology businesses, which is pretty much the brightest spot of the American economy today. Once you're on the wrong side of the Bay, though, things start go downhill.

      --
      The World Wide Web is dying. Soon, we shall have only the Internet.
  38. Well it IS unenforceable... by MoNsTeR · · Score: 1, Interesting

    I mean, seriously. There is no mechanism by which Do Not Track can actually be made to work as it is currently being proposed. This is more important than whether you think it's a good idea.

    If you want to be able to opt out of being tracked, you need to built it in to browser behavior and/or web protocols themselves. You can't simply ASK sites not to track you and expect anything to happen, nor can you rely on a law to do this for you.

    1. Re:Well it IS unenforceable... by Anonymous Coward · · Score: 0

      There is no mechanism by which Do Not Track can actually be made to work as it is currently being proposed.

      Huh? If it's made illegal and if you get caught breaking the law then you get punished. It's just as enforceable as any other laws. Or do you just mean "well, but there will be criminals who do it anyway and they won't always be caught"?

    2. Re:Well it IS unenforceable... by Anonymous Coward · · Score: 0

      Why not? We rely on similar mechanisms in every other aspect of society.

      You can't just ASK people not to hit each other. You can't just ASK people to stay in their lane on the highway. You can't just ASK people not to throw food at each other.

      Just because you actually COULD invent a technological solution to the problem at hand (which is admittedly technological to start with), doesn't mean you need to. Force of law has a great deal of strength against legitimate companies. Not so much against black hats, but then, they aren't going to pay attention to your "do-not-track" flag anyway.

      If google gets fined 5,000$ every time they store someones info against the rules... they won't risk it. Or at least, not after the first lawsuit.

    3. Re:Well it IS unenforceable... by Anonymous Coward · · Score: 0

      > Not so much against black hats

      Not JUST black hats, but any company that isn't subject to this (US) law. Which is an assload of companies.

      So:

      Legal means = only works a small fraction of the time
      Technical means = works against black hats and companies outside US jurisdiction.

      The first one is a mere fantasy. It accomplishes nothing except masking the real problem and making people think they are safe when they are not.

    4. Re:Well it IS unenforceable... by Anonymous Coward · · Score: 0

      Not JUST black hats, but any company that isn't subject to this (US) law. Which is an assload of companies.

      As a European with sane browsing habits (plus no flash, no 3rd party content, etc), the companies under US law are by far the largest threat against my privacy. Therefore, if this law successfully bitchslaps Google et al., I'll be very happy.

      However, even if this law fails to stop Google and friends, and even if it is completely powerless to anything outside of California, it is definitely a step in the right direction. Classical network security is in my opinion good enough to protect my computers from crackers, but legitimate and unethical corporations are a new threat and are therefore more difficult to protect oneself against.

  39. Rich content by Angua · · Score: 2

    The measure would negatively affect consumers who have come to expect rich content and free services through the Internet,

    Personally it freaks me out whenever I go on a random site and it shows me my own facebook profile picture along with a message such as "Be the first of your friends to recommend this article!!"

    I'm still caving to peer pressure and keeping a FB profile, but I resent it always more and more. One thing is for sure - that's one company I'm not investing in any time soon.

    --
    I am not a vegetarian werewolf.
    1. Re:Rich content by betterunixthanunix · · Score: 5, Interesting

      that's one company I'm not investing in any time soon.

      ...on the other hand, if you are an investor, Facebook is a godsend. Imagine asking Facebook this question: How many American users are posting messages that indicate they are out of work? The answer would be a far more accurate depiction of the number of unemployed Americans than any measurement based on official unemployment claims, and the answer would come sooner than official estimates. In a way, Facebook has so much information about so many people that you could probably make some accurate predictions about where the economy is going just by asking Facebook to answer the right questions, and adjust your investments accordingly.

      --
      Palm trees and 8
    2. Re:Rich content by VortexCortex · · Score: 1

      The measure would negatively affect consumers who have come to expect rich content and free services through the Internet,

      Personally it freaks me out whenever I go on a random site and it shows me my own facebook profile picture along with a message such as "Be the first of your friends to recommend this article!!"

      I'm still caving to peer pressure and keeping a FB profile, but I resent it always more and more. One thing is for sure - that's one company I'm not investing in any time soon.

      I've got a simple solution -- Simply change all the facebook like button icons to this image -- Feel free to use it on your sites (yes it's creepy, no it's not goatse). The alt text should read something like: "You can hide, but you can't run!"

    3. Re:Rich content by Bing+Tsher+E · · Score: 1

      And I am supposed to care that Facebook is selling this information to investors? Said investors, AND Facebook, can go out of business as far as I am concerned. I don't see any reason why they should continue to exist.

    4. Re:Rich content by Anonymous Coward · · Score: 0

      I'm still caving to peer pressure and keeping a FB profile ...

      Since you caved to peer pressure, you no longer have any choice. Your Facebook profile won't go away even if you disable it.

    5. Re:Rich content by Have+Brain+Will+Rent · · Score: 1

      Why would you ever have wanted one in the first place????

      --
      The tyrant will always find a pretext for his tyranny - Aesop
  40. Lies by Anonymous Coward · · Score: 0

    Don't you just love it when things suddenly get new meanings?

    Like "nano" things that are not a billionth the size of the normal things?

    When "large" things are not large? Just because it is your biggest size does not mean it's large? (glasses of soft drinks, etc)

    When it is unconstitutional to protect the citizens from the corporations?

    When Harper (Canadian election) says while the opponent will raise taxes, he will "keep taxes low". (Excuse me, but Canadian taxes are not low, nor have they been any time in my life.)

  41. you forget cookie name by rubycodez · · Score: 2

    you forget the cookie name, such as _6079_Smith_W

  42. A great rant ruined after I read the fine article by Tooke · · Score: 1
    I was just about to post a rant about how consumers are greedy and ignorant, and 'free' services need to get paid somehow, and if people don't want to pay (with their data), then they shouldn't use the service. But then I actually read the article, and found these:

    Entities that do not collect "sensitive information" would be exempt from the law, however. These are defined as services that do not obtain and store information that relates directly to a consumer's medical history, ethnicity, religion, sexual orientation, or financial status.

    In fact, Lowenthal's proposed law permits the Attorney General some flexibility. Exemptions can be made on behalf of online companies that are:

    (A) Providing, operating, or improving a product or service used, requested, or authorized by an individual, including the ongoing provision of customer service and support.

    (B) Analyzing data related to use of the product or service for purposes of improving the products, services, or operations.

    [and]

    (F) Complying with a federal, state, or local law, regulation, rule, or other applicable legal requirement, including, but not limited to, disclosures pursuant to a court order, subpoena, summons, or other properly executed compulsory process.

    Exemption B in particular seems wide enough to drive at least several digital trucks through.

    And of course, IANAL, so I've already said about as much as I have authority to.

    --
    Anybody want a peanut?
  43. Solutions by zigmeister · · Score: 1

    I'd tell the CA legislature that if a user 'opts out' they also opt out of the ability to use my services.

    On a more serious note, users already have multiple ways to opt out:
    1) Use a different frickin website
    2) Don't use the websites
    3) disable cookies for that site
    etc.

    But never let it be said that the CA legislature thought through its actions or that it didn't try to stick its nose in other people's business while they had plenty of their own self-created problems.

    --
    Failure formatting five FAQs of financial facts.
  44. It is California by makomk · · Score: 1

    Remember that this is California we're talking about - the state where everything is known to cause cancer, thanks to badly thought out feel-good legislation. I wouldn't put it past them to come up with a law that's essentially impossible to comply with whilst still actuallly running a useful website.

    1. Re:It is California by Scarletdown · · Score: 1

      Remember that this is California we're talking about - the state where everything is known to cause cancer, thanks to badly thought out feel-good legislation. I wouldn't put it past them to come up with a law that's essentially impossible to comply with whilst still actuallly running a useful website.

      Why would it be impossible to comply? It seems fairly simple actually. Sure, a user may need to log into your site to do whatever needs done there. But then when they point their browser to another site, your site should not need to know anything about that. They are done with your site for that session.

      If I visit FaceBook, and make a few posts for friends and family, and then go on to other sites, FaceBook needs to know nothing other than that I was using their site and am now no longer using it. It's none of their fucking business if I am later reading various reviews on IGN, or reading and posting on SlashDot, or posting on the City of Heroes forums. Those have nothing to do with FaceBook, so FaceBook has no need to track anywhere except FaceBook (same goes for any other site. User is done there, then leave them the fuck alone.)

      --
      This space unintentionally left blank.
  45. also by Anonymous Coward · · Score: 0

    Don't forget the "CONGRATULATIONS! YOU ARE THE 10,000,000TH VISITOR TO THIS SITE!" audio clips blaring at speaker-bursting volume. Also, Flash cookies are evil in that browsers can't purge them, and neither can you unless you write-protect their destination (on Linux the command is chmod -R 0500 ~/.macromedia).

    1. Re:also by maxwell+demon · · Score: 2

      Also, Flash cookies are evil in that browsers can't purge them

      https://addons.mozilla.org/de/firefox/addon/betterprivacy/

      --
      The Tao of math: The numbers you can count are not the real numbers.
  46. NoScript, motherfuckers by Anonymous Coward · · Score: 0

    do you use it?

    1. Re:NoScript, motherfuckers by maxwell+demon · · Score: 1

      do you use it?

      NoScript: Yes.
      Motherfuckers: No.

      --
      The Tao of math: The numbers you can count are not the real numbers.
  47. Security? by Anonymous Coward · · Score: 0

    How does being able to opt-out of being tracked harm security? The rest I can understand, as the companies want to make money by tracking you, but how would security be harmed?

  48. Open letter to the left coast crybabies. by Score+Whore · · Score: 1

    Dear Larry, Sergey, Eric, Mark, Jerry, and friends:

    If the brightest idea all your super-smart people can come up with is to interpose yourselves into every interaction a human being is involved in on the internet, then we don't need your kind of economic engine. Be glad all that's being suggested is that people be able to opt out. Consider these alternatives before you start crying into your gold plated mugs of artisenal beer:

    a) In order to maintain a level of equality we implant a camera, call it a "third-eye", into your foreheads and stream it live to the internet along with a GPS tracker allowing anyone who gives a shit to know where you are and what you are doing at all times.
    b) We allow you to collect any data you want about people but we strip you of the corporate protections and make you personally liable for any leaks of any data you collected regardless of how many times it's been sold and resold.

    So stop with the whining and use those big brains to do something beyond implying that you can improving marketing tactics. You wankers.

  49. I RTFA, but not the letter by assertation · · Score: 1

    I didn't read the letter, but I did read the article. Google & Facebook's claims about *how* the proposed law was not described clearly.

    What was clear, sort of, is how both organizations would lose information that has been used in the past to play dirty tricks on consumers. For example, location, date and time information. In the past, Amazon has charged different prices for the same product based on a customers location.

    These two orgs should have been the last to write such a letter. Google and Facebook protesting new privacy laws is a bit like Saleh ( Yemen's dictator ) and Gaddaffi protesting freedom of speech on the grounds that it will interfere with the running of their government.

  50. Free lunch depending on various factors by GrumblyStuff · · Score: 1

    Worm on a hook.
    Cat crap in the garden.
    Roadkill which attracts a crow which gets smooshed which attracts another animal which...
    Day old bread from the bakery.
    Roommates' food so long as you only take one bite from many different meals, don't finish any off, and don't open any packages.

    Okay, I'll admit some of them have a catch.

  51. Hmm.. by Anonymous Coward · · Score: 0

    Not an apologist but I find it wierd Google implements do-not-track in chrome before it's even standardized but then complains to Senate that passing a law about it would be worse than industry self-regulation. Maybe they are stuffing the ammo box with blanks so it at least looks like they are well armed?

  52. Looking at the endorsers, all the bad guys are on. by Animats · · Score: 5, Insightful

    The usual slimeballs are behind this:

    • 24/7 Real Media
    • ValueClick
    • AOL
    • Amway
    • MPAA
    • Direct Marketing Association
    • Network Advertising Initiative

    If all those organizations went bust, the world would be a better place. Applying some pain to all of them is a good first step.

  53. victims demanding the crime by Anonymous Coward · · Score: 0

    This business of claiming the victims love the crime reminds me of heads on beers. I saw an ad in a brewing trade magazine that explained how customers want a finger or two of head on their beers and that makes the keg last longer and increases profit. What bullshit. When I pay for a pint of beer I want the whole pint.

    Rather than track my every move they can take their "rich content" and stick it.

  54. I don't see the problem by Anonymous Coward · · Score: 0

    If you don't want a website tracking you, don't visit it or disable your cookies. This doesn't need a law.

  55. Bull Shit!!! if the phone telemarketers by Stan92057 · · Score: 1

    Bull Shit!!! if the phone telemarketers gloom and doom scenario never came to pass nor shall this. Advertisers have been making tons of money long before they got the ability to spy on everyones click and fill. I say Boo Hoo.

    --
    Jack of all trades,master of none
  56. How did the economy work until they could do this? by amigabill · · Score: 1

    If the economy is so dependent on this that we would all suffer tremendously if they had to stop, how did we ever manage to do anything before this capability arrived?

  57. Re:Breaking News by Culture20 · · Score: 1

    I never understood why people (especially on /.) would click on a shortened url. Even though my machine is pretty resistant to exploits and malware, blindly following links seems a bit like roulette to me. Not to mention the possibilites of the url leading to child porn or 2girls, goatse etc. what has been seen cannot be unseen.

    Every link is blind. Does http://example.com/totally_safe_for_work.gif point to a gif exploit, a jpg exploit, an html page, a redirect to a goatse png, or any number of other things? Remember when whitehouse.com used to be the "OMG it looks like a safe link!" site? I thank the early-adopters who click on links before us and warn others of naughty links.

  58. Re:How did the economy work until they could do th by 0123456 · · Score: 1

    If the economy is so dependent on this that we would all suffer tremendously if they had to stop, how did we ever manage to do anything before this capability arrived?

    Fifty years ago people had real jobs making real stuff that people wanted. If this does bring on the Apocalyse for online advertisers, then people might have to actually go back to doing that.

  59. Well it IS unenforceable... unless the law passes. by VortexCortex · · Score: 1

    Clueless post is clueless.

    I mean, seriously. There is no mechanism by which Do Not Track can actually be made to work as it is currently being proposed. This is more important than whether you think it's a good idea.

    If you want to be able to opt out of being tracked, you need to built it in to browser behavior and/or web protocols themselves. You can't simply ASK sites not to track you and expect anything to happen, nor can you rely on a law to do this for you.

    You mean, like including the newly proposed DNT:1 HTTP header in every HTTP request in order to signify that this request should not be subject to tracking?

    You ARE aware that this is already in Firefox 4, and no-script, and will be in the new version IE9 --- we already asked, we even submitted code, and got the code accepted in browsers, and are already using said browsers with said feature.

    Now, we're just asking that Google, Facebook, et al. respect our wishes and stop tracking users that include the DNT:1 header.

    However, You're right! It IS currently unenforceable, but if the law passes, then it WILL be enforceable.

  60. Re:Looking at the endorsers, all the bad guys are by Anonymous Coward · · Score: 3, Informative

    Posting anonymously to protect, um, something. But one more slimeball to add to your list is The Bernard Hodes Group, who aggressively use multiple means of tracking people who are applying for jobs--by selling analytics to large employers--to gain value for themselves. What that value is, I do not know for sure, but having worked with them on behalf of shared customers, and having forced them to accept zero PII on any transactions under my control, and seeing their reaction to that I'm 100% sure that a significant portion of the profit model is the reuse and possible resale of that tracking data.

  61. Criminal behaviour by Anonymous Coward · · Score: 0

    From the article, bold type mine.

    What would this "covered information" include? The "date and hour of online access," the location from which the information was accessed, the "means" (presumably the broadband device and its operating system) by which the data was obtained and stored, the user's IP address, "personal information" that would include but not be limited to postal and e-mail addresses, and government identification numbers such as drivers' licenses, passport numbers, and tax IDs. Credit card numbers and security codes are also part of the definition.

    Sounds like these companies are catering to the identity theft crowd. Maybe they need to be INVESTIGATED by the CA attorney general.

  62. Nice how the summary left out Apple by npsimons · · Score: 0, Troll

    Nice how the summary and article left Apple off the list for some reason (can never guess why . . . ). Next time editors (and submitters), try finding a more informative article. Took me all of two seconds to find that. Fucking hypocritical fanbois.

    1. Re:Nice how the summary left out Apple by Anonymous Coward · · Score: 1

      Apple did not sign the protest letter.

    2. Re:Nice how the summary left out Apple by ToastedRhino · · Score: 2

      Nice how the summary and article left Apple off the list for some reason (can never guess why . . . ). Next time editors (and submitters), try finding a more informative article. Took me all of two seconds to find that. Fucking hypocritical fanbois.

      The Reg article you link to, while related, is not about the letter that was sent and therefore the point you're apparently trying to make fails miserably. If you check out the actual letter which is linked in the Ars article, you'll see that Apple actually did not sign onto it. It is, however, hilarious that you rant about fanbois and in the same breath admit that you immediately googled the controversy in an effort to try to prove Apple was involved. A little obsessed are we?

  63. I'm keeping my access logs. by bobv-pillars-net · · Score: 1

    They can have my access logs when they pry them out of my cold, dead fingers.

    Seriously -- I run a small website and I'm just not gonna bother installing special software to purge certain IP addresses from my logs upon request, then forget that I purged those IP addresses (because that would be tracking), then somehow un-forget them on a regular basis so I can purge them again, then forget them again, ....

    I agree with Google, Facebook, et al. The bill is quite simply unenforceable, and thus has no force of law, whether passed or not.

    --
    The Web is like Usenet, but
    the elephants are untrained.
  64. Re:Well it IS unenforceable... unless the law pass by Anonymous Coward · · Score: 0

    Clueless post is clueless.

    >You ARE aware that this is already in Firefox 4...

    You ARE aware that this header makes fuck-all difference, right? The entire world is not subject to this law, and even if it was, black hats will still not abide it any more than they have abided the laws against spam mails.

    > Now, we're just asking that Google, Facebook, et al. respect our wishes

    And what of all the other sites that won't? Heck, what if even those sites won't? That's why the person you're following up to is saying this must be enforced by the browser *not giving out the damn data*. That' the ONLY way it can work. Anything else is pure fantasy.

  65. thanks for info by Anonymous Coward · · Score: 0

    This was great advise, ill be sure to put it to the test soon. I also have an informational blog about eating right and being on a healthy diet. For more info, please visit http://www.bionic-electronics.com/extensiveweightloss/ for the details

  66. Google: "Do Not Track" laws mean terrorists win by David+Gerard · · Score: 1

    CASHIER'S DESK, California Senate, Saturday (NTN) — The associations listed on this letter are writing to strongly oppose California Senate Bill 761. It would create an unnecessary, unenforceable and unconstitutional regulatory burden, as our products could get uppity.

    The measure would negatively affect products who have come to expect fun browser games and free services through the Internet, at the mere price of their DNA and that of their first-born. Additionally, it would make them more vulnerable to security threats. (We thought we'd throw that one in even though we have no idea how that would work.)

    California law already provides a number of significant privacy protections for products to protect their sensitive personal information, at least on the books even if they can't use them against us.

    Products can easily opt out of the collection of data. The four leading Internet browsers all provide user-friendly filtering options that block the ability of companies to collect data or track products' Internet use, even though that's a complete red herring since we keep all the good stuff on our servers and sell it to each other.

    The bill would harm California’s Internet economy and innovation, which absolutely relies on the business model of "1. Brutally sodomise products' personal privacy; 2. Sell ads." We also vaguely threaten to fire everyone we employ, just as if we don't have ridiculously profitable businesses already and can easily afford to employ everyone we have work for.

    The bill gratuitously singles out advertising companies for special regulation, just because we deal in egregious violations daily. We think you should look to the video game companies too. Opt-in consent is not a viable compliance route for most tracking models, as we know damn well the products wouldn't give us the serial codes to their souls if we actually asked them.

    The bill has recently become even more extreme, imposing a free-standing flat ban on any covered entity sharing or transferring any covered information, for any purpose at all. This provision is clearly bin Laden-inspired communism and must be removed. Our selling each other the data is, of course, free enterprise as the Founders intended. We might as well just shut down Google tomorrow! Really! We'll find ONE MILLION PEOPLE WHO HATE THIS BILL ON FACEBOOK. See if we don't.

    --
    http://rocknerd.co.uk
  67. Re:Breaking News by Shemmie · · Score: 1

    It links to Bing you idiot, blindly-accepting Mods.

  68. Re:Looking at the endorsers, all the bad guys are by Anonymous Coward · · Score: 0

    Add Goggle to that list please

  69. They really are stuck over there. by Animats · · Score: 1

    Dear Larry, Sergey, Eric, Mark, Jerry, and friends:

    If the brightest idea all your super-smart people can come up with is to interpose yourselves into every interaction a human being is involved in on the internet, then we don't need your kind of economic engine.

    The stock market agrees. Google's stock peaked in late 2007. It's now about 25% below the peak. It's not the recession; GOOG has underperformed the DJIA and the NASDAQ since 2007. Google is frantically trying to diversify into something else that makes money. But it's not working. Revenue is still around 97% ads. Revenue is growing, but expenses on all those money losing "products" are growing faster. YouTube is profitable, but only because it's been turned into an ad farm.

    Thus the importance of "tracking" to Google. It's their edge in the ad business. If they lose the privilege of tracking their users and exploiting that information for advertising purposes, their margins on advertising will go down. And that's all that brings in money.

    1. Re:They really are stuck over there. by athenaprime · · Score: 1

      Given the disconnect between the stock market and Things People Actually Value, I'm less inclined to "trust the market" as it were. All the stock market means anymore is that the rarified class of financial investors and top-1%ers have been told that X company will be pulling in more money in the next quarter or next year by any number of means that may or may not be wise for the long-term. It's no longer a true indicator of solid long-term growth, it's the next act in a sleight-of-hand accounting sideshow. Most internet companies/innovators have always had this problem--there's no facile way to translate it into money. Value, yes, money, not so much. It's more of a problem with our system of values than anything else.

  70. The appropriate response by Jessified · · Score: 1

    The appropriate response is: "You can either have an opt-out system, or an opt-in system. Which would you prefer?"

  71. Here's the solution: by Anonymous Coward · · Score: 0

    Opt-In

  72. No Apple? by Anonymous Coward · · Score: 0

    I find it interesting no one at /. noted that Apple is not part of this. And yet klaxons are sounded over alarmist claims of Apple tracking people and violating privacy.

  73. Unintended Consequences by Software+Geek · · Score: 1

    "Do not track" is a nice way of saying "It is illegal to have certain kinds of information on a computer."
    This makes me very nervous.
    If my browser caches pages, does that mean I am illegally tracking?
    If my web site saves logs for troubleshooting, am I illegally tracking?
    If I use peer-to-peer file sharing software, am I illegally tracking?

    What powers of search and seizure will the state need to enforce "Do not track?"

    I haven't read this particular bill. Maybe it has some well thought out way of targeting advertisers without placing a huge new regulatory burden on everyone who uses a computer in California, or makes software that might be used on a computer in California. But I doubt it.

  74. Same argument for Caller-ID in the 1980's by cellurl · · Score: 0

    California pulled the same stunt in the 80's, claiming that caller-ID would kill their telemarketer biz. 90% of all telemarketers originate in CA. They won.

    Fight stupid speeding tickets.

  75. Complex by Anonymous Coward · · Score: 0

    A well designed law would acknowledge different uses for tracking, this would make it possible to keep information about an opt-out while making any other use of that information illegal. The only problem would be in getting that law past legislators without them messing it up.

  76. The most important legislation here... by jenningsthecat · · Score: 1

    ...would be laws that force sites such as Google and Facebook to have very short, plain-language TOS agreements prominently posted on their sites.

    By 'force', I mean under penalty of a very heavy fine, such as $1M for the first offence, $10M for the second, etc. By 'prominently posted', I mean something that's impossible to miss and is visible on EVERY page on the site. And by 'short, plain-language TOS agreements', I mean something like the following:

    "By using this site, you consent to us collecting ALL of the information we possbily can about you, your family, your friends, your job, and your life in general, both on our site and wherever you go on the Internet that we manage to follow you. You further consent to us storing this information for as long as we want, sharing it with whomever we want, (including but not limited to other web sites, advertisers, government agencies, the police, journalists, bloggers, and the walls of toilet stalls), and in general using it however we please. And you give up your right to take any legal action against us, either civil or criminal, for any way in which we may harm or compromise you in using said information".

    There are a lot of people out there for whom such an approach is the only way they'll 'get it'. And these people aren't necessarily stupid or thoughtless. Many are simply uninformed, and perhaps a bit naive. And while it's true that you 'can't fix stupid', you CAN legislate against con artists, and I would argue that the companies under discussion here are con artists of the highest order.

    --
    'The Economy' is a giant Ponzi scheme whose most pitiable suckers are the youngest among us and the yet-unborn.
    1. Re:The most important legislation here... by sqrt(2) · · Score: 1

      The better solution is to simply declare all TOS agreements, EULAs, non free software licenses, etc as invalid forms of legal documents; because they're not. If you want a valid contract with a user, you'll need to go through the normal channels on a case by case basis or, because that's horribly impractical, err on the side of complete compliance and devotion to user privacy.

      --
      If you build it, nerds will come. Soylentnews.org
    2. Re:The most important legislation here... by sqrt(2) · · Score: 1

      Oops, that first line should end "...because they're not valid."

      --
      If you build it, nerds will come. Soylentnews.org
  77. Re:Well it IS unenforceable... unless the law pass by VortexCortex · · Score: 1

    Clueless post is clueless.

    >You ARE aware that this is already in Firefox 4...

    You ARE aware that this header makes fuck-all difference, right? The entire world is not subject to this law, and even if it was, black hats will still not abide it any more than they have abided the laws against spam mails.

    Your point makes a very little bit of sense.

    How many hundreds of millions or even billions of dollars do the black-hat sites make in profit? Google, Facebook, etc, have a lot to loose -- Imagine lawsuits and at the very worst case, no-longer operating in the US or even EU. To be sure, this California law will be the first of many.

    Being a "no fucks given" Internet Outlaw doesn't earn you big adverting revenue -- Watch a TV commercial -- Cars, Sports teams, TV shows, even my nightly news program all have tie-ins with web analytic companies like Facebook (and increasingly Twitter).

    Do you honestly think they want to be associated with some prosecuted out of the country and anti-privacy news headlined outlaw websites? There is money to be made being reputable, there is far less to be made being a sleaze.

    > Now, we're just asking that Google, Facebook, et al. respect our wishes

    And what of all the other sites that won't? Heck, what if even those sites won't? That's why the person you're following up to is saying this must be enforced by the browser *not giving out the damn data*. That' the ONLY way it can work. Anything else is pure fantasy.

    Your web browser has no control over the fact that your IP address must be known in order to receive information from a server. Some IP addresses are transient, but not enough that it's not a damn good way to track you. You can TRY to stop all the ways that a website can track you, but even the URL can be munged (user identifying tokens added) in order to track you -- The browser must use URLs -- This is how we created login systems before Cookies were invented. Hell, a bit of javascript running on a page that has a bunch of links to other sites can figure out which sites/pages you've visited simply by looking at their color or other such properties.

    It's a cat & mouse game that you can't win -- You'll never keep the shady folks from tracking your browsing habits on their sites -- But what you can do is make it expensive for the big profitable "good" guys to ignore your privacy settings. These giants are much more of a threat -- their "like" buttons and "analytics" or "advertising" tracking systems are nearly everywhere online, this is not the sort of breadth that joeOutlawICanSeeYourIP.com typically has.

    I have over 100 tricks in my "user persistence systems" repository. I add a few every month or so -- If I can figure out inventive ways that not even no-script or other "anti-tracking" programs block, then so can all the other web devs who are working on this "problem". Many of my tricks can identify your IP even while you are using TOR or other web proxy services! Without the cooperation of the sites we visit, there is no way to keep them from tracking us.

    What if Facebook partners with Slashdot? What if Google partners with Your ISP. No amount of browser tech can stop Slashdot or your ISP from selling their logs to Facebook and Google. Legislation can.

  78. If the MPAA is against it, it must be a good thing by seeker_1us · · Score: 1

    Enough said.

  79. fud and no proof == +5 informative??? by Anonymous Coward · · Score: 0

    any details on privacy-shattering data in ms home calls, please?

  80. Re:Breaking News by Anonymous Coward · · Score: 0

    True, to a point. There is no guarantee that http://example.com/totally_safe_for_work.gif is in fact safe, but http://shrt.com/bvd7 adds another layer of obfuscation. Does it point to http://example.com/totally_safe_for_work.gif or to http://childporntofsckamericans.ru (excuse me for using the over the top, think of the children example).

  81. JARGON ALERT by Web+Goddess · · Score: 0

    What you say makes no sense to me, and I am a sensible, well informed, credible individual. What you say?

    1. Re:JARGON ALERT by drinkypoo · · Score: 1

      What you say makes no sense to me, and I am a sensible, well informed, credible individual.

      Not in my book, since you don't know how to use google.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  82. Obvious by Anonymous Coward · · Score: 0

    The reason they're crying foul now is because of their advertisement (or in the case of the MPAA, DRM) or region-locking efforts. If they are not allowed to track, then they can no longer deliver city/suburb-level advertisements (which is a win actually, I see the same two advertisements on every damn site that uses adsense based on my location.) The region locking efforts (Eg netflix, youtube, hulu, comedy/discovery channel) would allow foreigners to watch the US broadcasts for free.

    1. Re:Obvious by raynet · · Score: 1

      Tracking is not the same thing as checking your region with eg. geoip database. What the do-not-track does is to prevent companies from tracking your browsing from site to site etc. And they could always require you to create an account to use their content and check that you have a creditcard in US or something, like it is done currently on many sites.

      --
      - Raynet --> .
  83. Re:Looking at the endorsers, all the bad guys are by Anonymous Coward · · Score: 0

    Don't forget Google.

    A lot of their products don't even work without cookies - unlike Microsoft's Bing.
    For example - Google maps and mail.

  84. Re:Well it IS unenforceable... unless the law pass by Jack9 · · Score: 1

    > Legislation can.

    People totally pay attention to EULA's too. Experian sells the data you put in to freecreditreport.com before you hit the paywall, to 28+ vendors, as of last year. Legislation was never the answer.

    --

    Often wrong but never in doubt.
    I am Jack9.
    Everyone knows me.
  85. Boy, are you guys dumb! by MadMaverick9 · · Score: 1

    You guys are so dumb. I got this thing all figured out.
    Oh, yeah, Malvin? How would you do it?
    The first game in the list. Go right through Falken's Maze.

    For web browsing, the first game in the list is ... Firefox.

    Setup Firefox so that cookies for all top-level-domains (.net, .com, .org, .aero, etc.) are blocked. Then allow cookies selectively from the websites where you really need them (slashdot.org, linuxquestions.org, etc.). Make cookies for sites like "google.com" session cookies. Each time you start your web browser, you will get a new id from google.

    All of this can easily be setup in Firefox.

    Some people complained that other websites will show their facebook picture / profile info. Well - log out from facebook first before you go to any other websites. I always log out from gmail first, before I do any searches on google.

    NoScript does not help with cookies afaik.

    http://kb.mozillazine.org/Cookies
    http://kb.mozillazine.org/Hostperm.1#Domain_2

  86. Same old story by sqrt(2) · · Score: 1

    We heard the same things about the do not call registry and anti-telemarketing legislation. It didn't crash our economy, business simply had to find a way to reach customers that wasn't so intrusive and annoying. There's that old saying, why do people (spam/telemarket)? Because it works. Which baffles me, but I suppose when you can reduce your cost per call/e-mail to such a low level that you only need one out of every thousand or million communications to result in a sale to be profitable you'll eventually find those few idiots who'll buy your stuff regardless of how annoying or harmful their chosen method of communication was. Those idiots deserve protection too, which is why there's a role for government to shut down spammers and prosecute telemarketers who disobey the DNC registry.

    The good news is that individuals can already take action to keep themselves from being tracked. A few firefox plugins (functionality I would love to see become standard and turned on by default) can greatly enhance your online security. Noscript, Adblock Plus, BetterPrivacy, Flashblock, and others effectively render most of the common tracking and advertising methods useless. I'd love to see a day when advertising online becomes entirely ineffective because no one ever sees those ads, their browser blocks them--but for the time being I think it's a necessary evil. Some ads have to be seen by someone in order for those services to remain free, I certainly don't want the alternative where I have to start paying for them to become a reality. There's no way I'd pay for online search or email. What can be done is to frustrate companies like Google and Facebook in their efforts to track and display ads as much as possible up to the point where any further loss of income would result in the service no longer being offered for free. So it's a balancing act for the time being. We need a few people to see ads so the service can remain free for the rest of us.

    There are other important things that can be done too, like salting of their data with useless and garbage info. A FF plugin exists that constantly submits random search queries to Google so your real searches are hidden in mounds of fake ones, making your online profile useless for market research, and poisoning the results they do gather. Facebook is more difficult, but people can add fake or erroneous info to their profiles that don't reflect their real habits/preferences for the same effect.

    The larger goal is fostering an anti-ad cultural movement that fights advertising at all levels of society. This means skipping commercials on your DVR, filtering ads online, and not purchasing from companies who's advertising practices are offensively ubiquitous.

    --
    If you build it, nerds will come. Soylentnews.org
  87. Read as by meglon · · Score: 1

    NOOOOOO!!!.. our bottom line... NOOOOOOO!!!!!

    --
    Fascism: An authoritarian and nationalistic right-wing system of government and social organization. See also: NAZI's
  88. The real issue here I think.... by endymon · · Score: 1

    .... is that people are not informed. If every person that wanted to sign up for services that make their money off advertising and user profiling and collecting your personal details and all that jazz, was actually informed in a real life example of what such company was going to collect and store, and derive and market from their use of that service. I think fewer people would use these services, or would opt for a paid version where they turned off all that tracking. The issue is, that these things are declared up front, in some arcane laywerspeak that is a EULA.... that no one reads cause its impossible to understand. If however the EULA said "By using this site, and posting details about your life on it, you enable our company to find out what you had for breakfast, where you work, what your political views are, your criminal history, your relationship preferences and [half a dozen other things that might worry people]....." then people could understand what that meant, and possibly say "you know, I'm gonna pass on this". Basically, people see FREE STUFF, and don't figure out what they are actually giving up to get that free stuff until wayyyyyyyy later.

  89. Re:Breaking News by Anonymous Coward · · Score: 0

    I assumed it is a Goatse, but I wanted to see which one, so I clicked. I assume most mods did not bother. On the positive, the grand parent is at +3 now, not +5.

  90. Obvious much ? by Anon8---) · · Score: 1

    Isn't it obvious that companies, that make money exploiting people and ignoring their privacy, are against this bill ? They will be able to "convince" politicians not to pass the bill. Money does equal power after all.

  91. Oh Yes, California by Anonymous Coward · · Score: 0

    Way to go! Tell them all to go fuck themselves.

  92. Google Made Money Just Fine Without Tracking by Bruha · · Score: 1

    They've been around for a very long time, and made money before we had advanced cookies that track you. It's become really stupid, visit one product website, and everywhere you go you're bombarded with ads on any other site with an ad engine.

    It can be fun though. Go on a friends computer and google something embarassing, click on an ad, and close the browser. Then your buddies browser will show those ad's every time he's on.

  93. My way to opt out by Anonymous Coward · · Score: 0

    I have had good luck with simply adding the following lines to my hosts file:

    127.0.0.1 googlesyndication.com
    127.0.0.1 googleanalytics.com
    127.0.0.1 www.googleanalytics.com
    127.0.0.1 googleapis.com
    127.0.0.1 google-analytics.com

    These seem to be the vast majority of tracking cookies/responses. The only problem appears to be if you do a google search and happen to want to follow up on a click to an image. Apparently it uses the cookie to store the results of your search to do a follow-up click.

  94. a future of Google and Facebook for payment? by seowpo · · Score: 1

    Part of the current business and future of Google and Facebook is having this valuable information to users. If this is not so, users will have more privacy but far fewer free applications "Should we choose to lose?